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Masarykova Univerzita Filozofická Fakulta Katedra Anglistiky a Amerikanistiky FF AJ Anglický Jazyk DISCOURSE STRATEGIES OF
Masarykova univerzita Filozofická fakulta Katedra anglistiky a amerikanistiky FF AJ Anglický jazyk PhDr. Katarína Nemčoková DISCOURSE STRATEGIES OF STORYTELLING, INTERTEXTUALITY AND METAPHOR IN AMERICAN PRINTED ADVERTISING Disertační práce Školitelka: prof. PhDr. Ludmila Urbanová, CSc. 2012 I hereby declare that I worked on this thesis independently using only the sources listed in references. ........................................................... Acknowledgements I owe my deepest gratitude to my supervisor, prof. PhDr. Ludmila Urbanová, CSc. Her expertise, constant scholarly and personal encouragement, motivating support and patience enabled me to write this dissertation. She has been a teacher who every student longs to meet in the course of their studies. My special thanks belong to Gregory Jason Bell, my dear friend and colleague, for his invaluable editorial comments and language supervision. I would also like to thank to Juraj Hrúz for his acute observations, challenging discussions and help with statistics. Finally, my endless gratitude belongs to my wonderful support team – my dear family and friends, who always seem to do the right things. Contents Introduction ........................................................................................................ 8 2 Notions and Concepts of Advertising Communication ............................. 13 2.1 Categories within the Genre of Advertisements ................................ 15 2.2 Categories of Product Consumer Ads ............................................... 16 -
John Jantsch Nancy Duarte Keith Ferrazzi Seth Godin
VANCOUVER | MARCH 19, 2014 | 9:00AM - 5:00PM SETH GODIN KEITH FERRAZZI NANCY DUARTE JOHN JANTSCH BRIAN WONG MITCH JOEL "An organization's ability to learn, and translate that learning into action rapidly, is the ultimate competitive advantage." - Jack Welch Former Chairman & CEO of GE MARCH 19, 2014 | 9:00AM - 5:00PM THE CENTRE 777 Homer Street Vancouver, BC ABOUT THE ART OF MARKETING V6B 2W1 WHAT TO EXPECT WHY ATTEND Building on the success of our SOLD OUT national tour, this one day conference features six Developed to answer the questions currently facing your organization, The Art of Marketing internationally renowned bestselling authors and thought leaders, who will share an exciting will provide a clearer understanding of how marketing has changed, what role it now plays blend of cutting edge thinking and real world experience on today’s most critical marketing in the buying decision, its impact on your business and ultimately how the consumer views issues. Don’t miss out on your chance to gain a competitive advantage and network with and interacts with your brand in a crowded marketplace. over 1,500 of Canada’s most influential marketers. 8:15 AM 9:00 AM 9:15 AM 10:15 AM 10:45 AM 11:45 AM 1:00 PM 1:55 PM 2:45 PM 3:15 PM 4:00 PM Opening Remarks Networking Break Lunch Networking Break Doors Open Seth Godin John Jantsch Brian Wong Nancy Duarte Mitch Joel Keith Ferrazzi WHAT YOU WILL LEARN Seth Godin Keith Ferrazzi Nancy Duarte Invisible or Remarkable? Collaboration & Innovation Resonate: Use Stories & Tips From His Bestselling Books for Marketing Success Symbols to Create a Movement • Permission Marketing: Turning strangers into • A systematic approach for collaborative problem- • Leverage the hidden story structures inherent in friends and friends into customers. -
Puberty Education & Menstrual Hygiene
United Nations [ Cultural Organization GOOD POLICY AND PRACTICE IN HEALTH EDUCATION 9 BOOKLET GOOD POLICY AND PRACTICE IN HEALTH EDUCATION Booklet 9 PUBERTY EDUCATION & MENSTRUAL HYGIENE MANAGEMENT Published in 2014 by the United Nations Educational, Scientific and Cultural Organization 7, place de Fontenoy, 75352 Paris 07 SP, France © UNESCO 2014 ISBN 978-92-3-100011-9 This publication is available in Open Access under the Attribution-ShareAlike 3.0 IGO (CC-BY-SA 3.0 IGO) license (http://creativecommons.org/licenses/by-sa/3.0/igo/). By using the content of this publication, the users accept to be bound by the terms of use of the UNESCO Open Access Repository (http://www.unesco.org/open-access/terms-use-ccbysa-en). The designations employed and the presentation of material throughout this publication do not imply the expression of any opinion whatsoever on the part of UNESCO concerning the legal status of any country, territory, city or area or of its authorities, or concerning the delimitation of its frontiers or boundaries. The ideas and opinions expressed in this publication are those of the authors; they are not necessarily those of UNESCO and do not commit the Organization. Photo credits: Cover top row, from left to right: © shutterstock/holbox © shutterstock/Nolte Lourens, © shutterstock/ Shyamalamuralinath Cover middle row, from left to right: © shutterstock/ Blend Images © shutterstock © shutterstock/Nolte Lourens © shutterstock/Zurijeta Cover bottom row, from left to right: © shutterstock/DNF Style © shutterstock/szefei -
Linking Opportunity with Responsibility Sustainability Report 2004 P&G 2004 Sustainability Report 1
Linking Opportunity with Responsibility Sustainability Report 2004 P&G 2004 Sustainability Report 1 Sustainable development is a very simple idea. It is about ensuring a better quality of life for everyone, now and for generations to come.1 P&G’s Statement of Purpose We will provide branded products and services of superior quality and value that improve the lives of the world’s consumers. As a result, consumers will reward us with leadership sales, profit and value creation, allowing our people, our shareholders, and the communities in which we live and work to prosper. Table of Contents CEO Statement 2 Vision 3 P&G Profile 4 Policies, Organization, and Management Systems 16 Performance 37 Environmental 39 Economic 49 Social 52 Sustainability In Action 53 Water 55 Health and Hygiene 56 Index 58 Contact Information 62 Addendum 63 This report was prepared using the Global Reporting Initiative’s On the Cover (GRI) July 2002 Sustainability Reporting Guidelines. The mission A mother and child in Haiti drink clean water because of P&G’s Safe Drinking of the GRI is to promote international harmonization in the Water Program. Please see the reporting of relevant and credible corporate economic, Sustainability in Action section for environmental, and social performance information to enhance more details. responsible decision-making. The GRI pursues this mission through a multistakeholder process of open dialogue and collaboration in the design and implementation of widely applicable sustainability reporting guidelines. The GRI has not verified the contents of this report, nor does it take a position on the reliability of information reported herein. -
December 2012
California State University, San Bernardino CSUSB ScholarWorks Inland Empire Business Journal Special Collections & University Archives 12-2012 December 2012 Inland Empire Business Journal Follow this and additional works at: https://scholarworks.lib.csusb.edu/iebusinessjournal Part of the Business Commons Recommended Citation Inland Empire Business Journal, "December 2012" (2012). Inland Empire Business Journal. 218. https://scholarworks.lib.csusb.edu/iebusinessjournal/218 This Article is brought to you for free and open access by the Special Collections & University Archives at CSUSB ScholarWorks. It has been accepted for inclusion in Inland Empire Business Journal by an authorized administrator of CSUSB ScholarWorks. For more information, please contact [email protected]. Volume 24 Number 12 December 2012 $2.00 www.busjournal.com MAIL T O: BUSINESS JOURNAL • PAGE 2 December 2012 December 2012 BUSINESS JOURNAL • PAGE 3 Volume 24 Number 12 December 2012 $2.00 www.busjournal.com AT DEADLINE Special Future of Sections Real Estate Pitfalls that Health Insurance California Amends Statutory Market Derail Outlook Corporate Exchanges Requirements for Employee Decision Making Ron Goldstein, president Personnel Files Pg. 25 Pg. 18 and chief executive officer of On Jan. 1, 2013, an amendment (AB 2674) to California Labor CHOICE Administrators, joined Code § 1198.5 goes into effect, changing California’s statutory Bary Freet Named with fellow executives from requirements in regards to employee personnel file records. These five of the state’s leading health changes are as follows: Newest Member plans to discuss the future of Tramway Authority healthcare in California at a spe- Who May Request to Inspect and/or Obtain Copies of Bary Freet has been appoint- cial forum recently hosted by Personnel Records ed to the Mount San Jacinto the Inland Empire Association Current law does not explicitly provide for inspection of person- Winter Park Authority by the of Health Underwriters nel files by former employees. -
Brian Wong Nir Eyal Dr. Robert Cialdini Gene
TORONTO | MAY 25, 2015 | 8:30AM - 5:00PM GENE SIMMONS CHARLENE LI DR. ROBERT CIALDINI NIR EYAL BRIAN WONG "An organization's ability to learn, and translate that learning into action rapidly, is the ultimate competitive advantage." - Jack Welch Former Chairman & CEO of GE MAY 25, 2015 | 8:30AM - 5:00PM METRO TORONTO CONVENTION CENTRE South Building - Hall G 222 Bremner Blvd. Toronto, ON M5V 3L9 ABOUT THE ART OF MARKETING www.mtccc.com WHAT TO EXPECT WHY ATTEND Building on the success of our SOLD OUT national tour, this one day conference features five Developed to answer the questions currently facing your organization, The Art of Marketing internationally renowned bestselling authors and thought leaders, who will share an exciting will provide a clearer understanding of how marketing has changed, what role it now plays blend of cutting edge thinking and real world experience on today’s most critical marketing in the buying decision, its impact on your business and ultimately how the consumer views issues. Don’t miss out on your chance to gain a competitive advantage and network with and interacts with your brand in a crowded marketplace. over 1,500 of Canada’s most influential marketers. 8:00 AM 8:30 AM 9:00 AM 9:45 AM 10:30 AM 11:00 AM 12:00 PM 1:30 PM 2:30 PM 3:30 PM 4:00 PM Opening Remarks Brian Wong Dr. Robert Cialdini Executive Panel Networking Break Doors Open Nir Eyal Networking Break Lunch Charlene Li Gene Simmons WHAT YOU WILL LEARN Gene Simmons Charlene Li Branding & Creativity: Unleashing Creating a Coherent Your Inner Rock God in Business Social Business Strategy • Field-tested and hard-won marketing advice that turned • How companies can engage successfully with Gene Simmons into a multi-hyphenate media mogul. -
Strictly Mobile 2013
Annual Review Strictly Mobile !!!!!!!!!!!!!! 2013! !!!!!! Annual Review 2013 Our entrepreneurs are our coinvestors, our partners in the mission to create large, sustainable and valuable game–changing companies. No matter how much time we spend understanding market dynamics, value drivers and trends, or how much we drill into financials, assess intellectual property rights and analyze code, our success is indelibly linked to the success of our entrepreneurs. Each one of them is talented, driven, ambitious, and visionary. And we count ourselves as fortunate to work with them every day. Without them, there is no world–changing industry transformation, disruption or reinvention: There is just consensus, coincidence and lost opportunity. We have the benefit of working simultaneously with many people in various subsectors of mobile, but we recognize that our entrepreneurs are committing all of their time, effort and value into one startup at a time. This is why we have a singular focus on mobile, so that everything we do--from our private founders’ - dinners to our Strictly Mobile Conference, from our incredible network of advisors to our deep domain expertise--adds value to our entrepreneurs and the companies they are building. Without such a sharp focus, we could not have facilitated one of the most unique and differentiated networks in the mobile startup ecosystem. The pages of our report this year describe the exciting opportunities being pursued by the entrepreneurs we have partnered with and their companies. Their stories provide the reader with the clear understanding that our approach to success goes beyond looking at these firms as mere investments in a portfolio: They are vital partnerships. -
P&G 2008 Annual Report
Designed to Innovate 2008 Annual Report Contents Letter to Shareholders 2 Defining Innovation 10 Investing in Innovation 14 Managing Innovation 18 Delivering Innovation 22 Leading Innovation 26 Financial Contents 35 Corporate Officers 77 Board of Directors 78 Shareholder Information 79 11-Year Financial Summary 80 P&G at a Glance 82 Financial Highlights FInAnCIAl SummARy (unAuDIteD) Amounts in millions, except per share amounts 2008 2007 2006 2005 2004 NetSales $83,503 $76,476 $68,222 $56,741 $51,407 OperatingIncome 17,083 15,450 13,249 10,469 9,382 NetEarnings 12,075 10,340 8,684 6,923 6,156 NetEarningsMargin 14.5% 13.5% 12.7% 12.2% 12.0% BasicNetEarningsPerCommonShare $ 3.86 $ 3.22 $ 2.79 $ 2.70 $ 2.34 DilutedNetEarningsPerCommonShare 3.64 3.04 2.64 2.53 2.20 DividendsPerCommonShare 1.45 1.28 1.15 1.03 0.93 C:IH6A:H 9>AJI:9C:I:6GC>C<H ^cW^aa^dchd[YdaaVgh eZgXdbbdch]VgZ %) *&#) %) '#'% %* *+#, %* '#*( %+ +-#' %+ '#+) %, ,+#* %, (#%) %- -(#* %- (#+) DE:G6I>C<86H=;ADL ^cW^aa^dchd[YdaaVgh %) .#) %* -#, %+ &&#) %, &(#) %- &*#- P&G is designed to innovate consistently and successfully in every part of our business. We define innovation broadly, in terms of what it is, where it comes from, and who’s responsible for it. We invest in innovation at industry-leading levels with ongoing productivity savings. We manage innovation with discipline. We deliver innovation that builds consumer trust and loyalty over time. We lead innovation on leading global brands and with an outstanding team of innovation leaders. P&G is Designed to Innovate… and to grow. 2 The Procter & Gamble Company A.G. -
Procter & Gamble Hygiene and Health Care Limited
Procter & Gamble Hygiene and Health Care Limited Thomson Press Procter & Gamble Hygiene and Health Care Limited A n n u a l R e p o r t 2 0 0 6 - 2 0 0 7 REGISTERED OFFICE: P&G PLAZA, CARDINAL GRACIAS ROAD, CHAKALA, ANDHERI (EAST), MUMBAI-400 099. TEL: (91-22) 2826 6000 • FAX: (91-22) 6693 9696 cover 1-4 final.p65 2-3 9/12/2007, 3:22 PM Procter & Gamble Hygiene and Health Care Limited Dear Shareholders, I am pleased to state that your Company has moved from strength to strength in 2006/07. Sales of our core businesses Health Care and Feminine Hygiene for the year grew by 14% to Rs. 540 crores. Feminine Hygiene grew by a healthy 24% P&G Global for the fourth year in succession and Health Care business Sustainability grew by 5% over a strong base of 17% growth in the previous Improving quality of life, now and for generations to come year. The key drivers for this growth have been your Company’s focus on meeting the rapidly changing needs of the new, evolving Indian consumers, through innovative and interactive marketing tools and superior value proposition of its products. BOARD OF DIRECTORS P&G is committed to helping to solve the world’s sustainability Profit After Tax (PAT) at Rs. 89.8 crores is lower by 36% versus the last year. However, when challenges. We do this through product innovations that B. V. Patel adjusted for the provisions for taxes and other one-time items for the current and previous years, PAT Chairman is up by 7%. -
Always Changing® and Growing Up
Got girl questions? Check out BeingGirl’s YouTube Channel presented by Always® and Tampax® WWW.YOUTUBE.COM/BEINGGIRL Your destination for puberty and period advice! • Find out what to expect when it comes to getting your period with the “Period Diaries” videos. • Feel empowered to be confident and unstoppable with Always #LikeAGirl and Tampax videos. Brought to you by: always changing® and growing up These materials have been reviewed by the American Association for Health Education and accepted as educationally appropriate. girl’s guide ©2017 P&G 201720185GB Contents Puberty Puberty 1 YOU’RE A GROWING GIRL Puberty is a series of changes that your body—and all your Your Period 6 friends’ bodies—will go through as you grow up. It is a time Growth Mindset 8 when you learn to be a better leader, a better friend and a Self-Esteem 10 better you: growing independent, growing strong, and growing into a woman. A great way to help build your confidence is to Body Growth 11 learn more about it with this guide: Powerful Words 12 • Learn what changes to expect and help to understand them. Risk-Taking 13 • Help to prepare for what’s ahead so you can feel more confident. Skin Care 14 • Give you helpful tips and answers to questions many girls Hair Care 15 may have. Sweat 16 Vaginal Discharge 18 Your Period 19 Period Protection 24 Always® Products 26 Learn More 28 Glossary 32 All the words in teal bold type in this booklet are defined in the glossary. Puberty | Always.com 1 It also helps to talk about puberty. -
Just in Time Job Fair
Past Fair Directory (Log into Callisto 3 weeks prior to fair for current directory) Just In Time Job Fair April 15-16, 2015, 11am-3pm Recreational Sports Facility (RSF) Hosted by the Career Center, Regents’ and Chancellor’s Scholars Association (RCSA), Berkeley Women in Business (BWIB) and Association of Women in EECS (AWE) To provide as many opportunities for Cal students as possible, this late Spring fair is open to both employers and 3rd party recruiters. Just in Time to fill summer jobs/internships. Just in Time to fill full-time jobs for new graduates. Just in Time for 3rd party recruiters to fill employer clients' staffing needs. 1990 Institute Description of organization: The 1990 Institute's mission is to broaden understanding & build trust between the people of the U.S. & China through education, philanthropy & collaboration. The Institute’s education programs include: http://www.1990Institute.org An annual Teachers Workshop to develop their understanding of the latest China trends and issues, featuring prominent U.S.-China experts. Our "Youth Voices on China" national video contest which inspires American students in middle school, high school and college to think about the impact of U.S-China relations on their future. Our America-China Exchange summer immersion program sends U.S. teachers and high school students to China to teach English to rural primary school students and deepen their own knowledge of Chinese culture. Job/Internship: Dreaming of fame, fortune and access to incredible mentors? Check the 1990 Institute's website for an idea of the kinds of exciting events you could help produce. -
Brian Wong Nir Eyal Dr. Robert Cialdini Gene
TORONTO | MAY 25, 2015 | 8:30AM - 5:00PM GENE SIMMONS CHARLENE LI DR. ROBERT CIALDINI NIR EYAL BRIAN WONG "An organization's ability to learn, and translate that learning into action rapidly, is the ultimate competitive advantage." - Jack Welch Former Chairman & CEO of GE MAY 25, 2015 | 8:30AM - 5:00PM MEtro toroNto CoNvENtioN CENtrE North Building - John Bassett theatre 255 Front Street West, toronto, oN M5v 2W6 ABOUT THE ART OF MARKETING www.mtccc.com WHAt to EXPECt WHY AttEND Building on the success of our SOLD OUT national tour, this one day conference features five Developed to answer the questions currently facing your organization, The Art of Marketing internationally renowned bestselling authors and thought leaders, who will share an exciting will provide a clearer understanding of how marketing has changed, what role it now plays blend of cutting edge thinking and real world experience on today’s most critical marketing in the buying decision, its impact on your business and ultimately how the consumer views issues. Don’t miss out on your chance to gain a competitive advantage and network with and interacts with your brand in a crowded marketplace. over 1,500 of Canada’s most influential marketers. 8:00 AM 8:30 AM 9:00 AM 9:45 AM 10:30 AM 11:00 AM 12:00 PM 1:30 PM 2:30 PM 3:30 PM 4:00 PM Opening Remarks Brian Wong Dr. robert Cialdini Executive Panel Networking Break Doors Open Nir Eyal Networking Break Lunch Charlene Li Gene Simmons WHAT YOU WILL LEARN Gene Simmons Charlene Li Branding & Creativity: Unleashing Creating a Coherent Your Inner Rock God in Business Social Business Strategy • Field-tested and hard-won marketing advice that turned • How companies can engage successfully with Gene Simmons into a multi-hyphenate media mogul.