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Masarykova Univerzita Filozofická Fakulta Katedra Anglistiky a Amerikanistiky FF AJ Anglický Jazyk DISCOURSE STRATEGIES OF
Masarykova univerzita Filozofická fakulta Katedra anglistiky a amerikanistiky FF AJ Anglický jazyk PhDr. Katarína Nemčoková DISCOURSE STRATEGIES OF STORYTELLING, INTERTEXTUALITY AND METAPHOR IN AMERICAN PRINTED ADVERTISING Disertační práce Školitelka: prof. PhDr. Ludmila Urbanová, CSc. 2012 I hereby declare that I worked on this thesis independently using only the sources listed in references. ........................................................... Acknowledgements I owe my deepest gratitude to my supervisor, prof. PhDr. Ludmila Urbanová, CSc. Her expertise, constant scholarly and personal encouragement, motivating support and patience enabled me to write this dissertation. She has been a teacher who every student longs to meet in the course of their studies. My special thanks belong to Gregory Jason Bell, my dear friend and colleague, for his invaluable editorial comments and language supervision. I would also like to thank to Juraj Hrúz for his acute observations, challenging discussions and help with statistics. Finally, my endless gratitude belongs to my wonderful support team – my dear family and friends, who always seem to do the right things. Contents Introduction ........................................................................................................ 8 2 Notions and Concepts of Advertising Communication ............................. 13 2.1 Categories within the Genre of Advertisements ................................ 15 2.2 Categories of Product Consumer Ads ............................................... 16 -
BIOGRAPHICAL DATA on SUSAN E. ARNOLD Vice Chair
(Photo by Ken Shung 2006) BIOGRAPHICAL DATA ON SUSAN E. ARNOLD Vice Chair – P&G Beauty & Health RESIDENCE: Cincinnati, Ohio, USA DATE OF BIRTH: March 8, 1954 PLACE: Pittsburgh, Pennsylvania EDUCATION: University of Pennsylvania, B.A., 1976 University of Pittsburgh, M.B.A., 1980 BUSINESS AFFILIATIONS PRIOR TO JOINING PROCTER & GAMBLE: None DATE JOINED PROCTER & GAMBLE: September 1980 POSITIONS HELD AND DATES: 1980 - Brand Assistant, Dawn/Ivory Snow 1981 - Sales Training, Philadelphia 1981 - Assistant Brand Manager, Oxydol 1983 - Assistant Brand Manager, Cascade 1984 - Brand Manager, Gain/Special Assignment 1985 - Brand Manager, Tide Sheets 1986 - Brand Manager, Dawn 1987 - Associate Advertising Manager, PS&D Advertising 1987 - Associate Advertising Manager, Laundry Products, PS&D Division 1988 - Associate Advertising Manager, Laundry Specialty Products, PS&D Division 1989 - Advertising Manager, Fabric Softeners, BS&HCP Division 1990 - Manager, Noxell Products, International Division (Canada) 1992 - Special Assignment to R. T. Blanchard 1993 - General Manager, Deodorants/Old Spice, Procter & Gamble USA 1996 - Vice President and General Manager, Deodorants/Old Spice and Skin Care Products-U.S., Procter & Gamble North America 1997 - Vice President and General Manager, Laundry Products-U.S., Procter & Gamble North America 1999 - Vice President-North America Fabric Care 1999 - President-Global Skin Care 2000 - President-Global Cosmetics & Skin Care 2000 - President-Global Personal Beauty Care 2002 - President-Global Personal Beauty Care & Global Feminine Care 2004 - Vice Chair – P&G Beauty 2006 - Vice Chair – P&G Beauty & Health SUSAN E. ARNOLD Vice Chair – P&G Beauty & Health The Procter & Gamble Company In 2004, Susan Arnold was the first woman to be named to the Vice Chair position at P&G. -
A Critical Discourse Analysis of the SK-II's
ISSN 1799-2591 Theory and Practice in Language Studies, Vol. 10, No. 2, pp. 176-188, February 2020 DOI: http://dx.doi.org/10.17507/tpls.1002.05 Can Beauty Advertisements Empower Women? A Critical Discourse Analysis of the SK-II’s “Change Destiny” Campaign Huimin Xu Hainan University, Haikou, China Yunying Tan Qiongtai Normal University, Haikou, China Abstract—This study examines the advertising campaign of a beauty product SK-II, “Change Destiny” through the lens of critical discourse analysis. By unpacking the verbal language and visuals in the three advertisements and a video advertisement, this article aims to investigate how the beauty advertiser SK-II constructs the ideal images of women through discursive strategies in ads and uncover the possible ideologies underlying the advertising discourse. Adopting Kress and Van Leeuwen’s (1990 ,1996) framework of ‘reading images’ and systemic functional grammar (Butt, 2012; Halliday, 1994) to analyze the texts and visuals in the ads, this study has found that the beauty brand SK-II has utilized various strategies to engage the audiences and market its products, such as problematizing the aging of women, providing personalized solutions to the problem of aging, constructing certain feminist discourses for women, and drawing itself close to the younger generation through women empowerment. The findings show that although the beauty brand claims to empower women through advocating change of destiny for women in its ads, gender ideology remains to be dominant and continues to perpetrate women. It is concluded that these new changes in the ads are simply playful discursive strategies that employed by advertisers to legitimate the new capitalism and commercialism and generate more sales. -
Second Time Moms & the Truth About Parenting
Second Time Moms & The Truth About Parenting Summary Why does our case deserve an award? In the US, and globally, every diaper brand obsesses about the emotion and joy experienced by new parents. Luvs took the brave decision to focus exclusively on an audience that nobody was talking to: second time moms. Planning made Luvs the official diaper brand of experienced moms. The depth of insights Planning uncovered about this target led to creative work that did a very rare thing for the diaper category: it was funny, entertaining and sparked a record amount of debate. For the first time these moms felt that someone was finally standing up for them and Luvs was applauded for not being afraid to show motherhood in a more realistic way. And in doing so, we achieved the highest volume and value sales in the brand’s history. 2 Luvs: A Challenger Facing A Challenge Luvs is a value priced diaper brand that ranks a distant fourth in terms of value share within the US diaper category at 8.9%. Pampers and Huggies are both premium priced diapers that make up most of the category, with value share at 31, and 41 respectively. Private Label is the third biggest player with 19% value share. We needed to generate awareness to drive trial for Luvs in order to grow the brand, but a few things stood in our way. Low Share Of Voice Huggies spends $54 million on advertising and Pampers spends $48 million. In comparison, Luvs spends only $9 million in media support. So the two dominant diaper brands outspend us 9 to 1, making our goal of increased awareness very challenging. -
Puberty Education & Menstrual Hygiene
United Nations [ Cultural Organization GOOD POLICY AND PRACTICE IN HEALTH EDUCATION 9 BOOKLET GOOD POLICY AND PRACTICE IN HEALTH EDUCATION Booklet 9 PUBERTY EDUCATION & MENSTRUAL HYGIENE MANAGEMENT Published in 2014 by the United Nations Educational, Scientific and Cultural Organization 7, place de Fontenoy, 75352 Paris 07 SP, France © UNESCO 2014 ISBN 978-92-3-100011-9 This publication is available in Open Access under the Attribution-ShareAlike 3.0 IGO (CC-BY-SA 3.0 IGO) license (http://creativecommons.org/licenses/by-sa/3.0/igo/). By using the content of this publication, the users accept to be bound by the terms of use of the UNESCO Open Access Repository (http://www.unesco.org/open-access/terms-use-ccbysa-en). The designations employed and the presentation of material throughout this publication do not imply the expression of any opinion whatsoever on the part of UNESCO concerning the legal status of any country, territory, city or area or of its authorities, or concerning the delimitation of its frontiers or boundaries. The ideas and opinions expressed in this publication are those of the authors; they are not necessarily those of UNESCO and do not commit the Organization. Photo credits: Cover top row, from left to right: © shutterstock/holbox © shutterstock/Nolte Lourens, © shutterstock/ Shyamalamuralinath Cover middle row, from left to right: © shutterstock/ Blend Images © shutterstock © shutterstock/Nolte Lourens © shutterstock/Zurijeta Cover bottom row, from left to right: © shutterstock/DNF Style © shutterstock/szefei -
Linking Opportunity with Responsibility Sustainability Report 2004 P&G 2004 Sustainability Report 1
Linking Opportunity with Responsibility Sustainability Report 2004 P&G 2004 Sustainability Report 1 Sustainable development is a very simple idea. It is about ensuring a better quality of life for everyone, now and for generations to come.1 P&G’s Statement of Purpose We will provide branded products and services of superior quality and value that improve the lives of the world’s consumers. As a result, consumers will reward us with leadership sales, profit and value creation, allowing our people, our shareholders, and the communities in which we live and work to prosper. Table of Contents CEO Statement 2 Vision 3 P&G Profile 4 Policies, Organization, and Management Systems 16 Performance 37 Environmental 39 Economic 49 Social 52 Sustainability In Action 53 Water 55 Health and Hygiene 56 Index 58 Contact Information 62 Addendum 63 This report was prepared using the Global Reporting Initiative’s On the Cover (GRI) July 2002 Sustainability Reporting Guidelines. The mission A mother and child in Haiti drink clean water because of P&G’s Safe Drinking of the GRI is to promote international harmonization in the Water Program. Please see the reporting of relevant and credible corporate economic, Sustainability in Action section for environmental, and social performance information to enhance more details. responsible decision-making. The GRI pursues this mission through a multistakeholder process of open dialogue and collaboration in the design and implementation of widely applicable sustainability reporting guidelines. The GRI has not verified the contents of this report, nor does it take a position on the reliability of information reported herein. -
Procter & Gamble Ecosystem
The Procter & Gamble Company 1 Procter & Gamble Plaza Procter & Gamble Ecosystem Cincinnati, Ohio 45202 Phone: (513)-983-1100 www.us.pg.com Outside Relationships Outside Relationships The Procter & Gamble Company (Ohio Corporation) Securities Regulators Capital Suppliers Customers Regulation Customers Suppliers Capital Regulators and NYSE Bond Lenders Debt Structure Equity Structure Listing Rules Securities Financing Debt ($34.6 Billion as of 6/31/20) Credit Ratings (Senior Unsecured): AA- (S&P); Aa3 (Moody’s) Equity Convertible Class A preferred stock, stated value $1 per share (600 shares Regulators Bondholders Equity Working Capital authorized) Significant Short-Term Debt: $5B 2020 Maturity: $1.27zB @ 2022 Maturity: 3.37B @ 2024 Maturity: 1.46B @ Capital US Financing 2023 Revolving Credit 2020-2021 Maturity Remaining years (2026- Shareholders Commercial Paper Debt avg 3.08% avg 2.14% avg 0.58% Non-Voting Class B preferred stock, Class C Capital Stock Securities Commercial Foreign Currency, Facility ($4.0B; $0 (ESOP Notes): $119M 50): $10.98B @ avg Financing (Non- 2021 Maturity: 2.32B @ 2023 Maturity: 2.4B @ 2025 Maturity: 750M @ stated value $1 per share (200 shares (350M Shares Authorized; 340,979,832 Professional and Banks Cash Flow, and Drawn as of 12/31/19) @ avg 9.36% 3.14% Vanguard Interest Rate Outstanding as of 12/31/19) avg 1.85% avg 1.95% avg 2.55% authorized) Shares Outstanding) Services Firms Group (8.48%) Exchange Derivatives Commission SSgA Funds Hedging Ernst & Young Communications Finance and Operatons Professional Management New York Counterparties Governance Human Resources Corporate Matters (Auditing Services) Services (4.68%) Stock (e.g., Banks) Board of Directors Digital and Social Media Finance and Accounting Committees: Audit Talent Recruitment/Diversity Legal Exchange Jones Lang BlackRock Francis S. -
2006 Annual Report Financial Highlights
2006 Annual Report Financial Highlights FINANCIAL SUMMARY (UNAUDITED) Amounts in millions, except per share amounts; Years ended June 30 2006 2005 2004 2003 2002 Net Sales $68,222 $56,741 $51,407 $43,377 $40,238 Operating Income 13,249 10,469 9,382 7,312 6,073 Net Earnings 8,684 6,923 6,156 4,788 3,910 Net Earnings Margin 12.7% 12.2% 12.0% 11.0% 9.7% Basic Net Earnings Per Common Share $2.79 $ 2.70 $ 2.34 $ 1.80 $ 1.46 Diluted Net Earnings Per Common Share 2.64 2.53 2.20 1.70 1.39 Dividends Per Common Share 1.15 1.03 0.93 0.82 0.76 NET SALES OPERATING CASH FLOW DILUTED NET EARNINGS (in billions of dollars) (in billions of dollars) (per common share) 68.2 11.4 2.64 4 0 4 0 4 4 40 0 0 04 0 06 0 0 04 0 06 0 0 04 0 06 Contents Letter to Shareholders 2 Capability & Opportunity 7 P&G’s Billion-Dollar Brands 16 Financial Contents 21 Corporate Officers 64 Board of Directors 65 Shareholder Information 66 11-Year Financial Summary 67 P&GataGlance 68 P&G has built a strong foundation for consistent sustainable growth, with clear strategies and room to grow in each strategic focus area, core strengths in the competencies that matter most in our industry, and a unique organizational structure that leverages P&G strengths. We are focused on delivering a full decade of industry-leading top- and bottom-line growth. -
Georgetown Law Journal
THE GEORGETOWN LAW JOURNAL PUBLIC LAW 85-804 AND EXTRAORDINARY CONTRACTUAL RELIEF__________________________________________Donald O. Jansen CIVIL COURT CONGESTION IN THE SUPERIOR COURT OF CALIFORNIA FOR THE COUNTY OF LOS ANGELES____Lloyd S. Nix THE PROFESSIONAL RESPONSIBILITY OF THE PROSECUTING ATTORNEY___________________ Monroe H. Freedman ETHICS IN CRIMINAL CASES: A RESPONSE_______ Richard L. Braun ANTITRUST VENUE: TRANSACTING BUSINESS UNDER THE CLAYTON ACT EFFECTIVE USE OF GOVERNMENT-OWNED RIGHTS TO INVENTIONS: PUBLICATION VERSUS PATENTING FACTORIAL AND PSYCHOLOGICAL ANALYSIS OF SCOPE AND METHOD OF SEARCH THE SIERRA CLUB, POLITICAL ACTIVITY, AND TAX EXEMPT CHARITABLE STATUS VOLUME 55 NUMBER 6 MAY 1967 THE BUREAU of NATIONAL AFFAIRS, inc. (BNA) cordially invites you to try the united states LAW WEEK for three months at half the regular rate! As an attorney, you know the in a special Summary and Analysis, a value of facts. That's why the five-minute review in which these legal following facts, regarding THE developments are tersely evaluated UNITED STATES LAW WEEK, for their effect on current law. should be particularly meaning ■ A key feature of LAW WEEK is its ful to you: high-speed reporting of Opinions of ■ The primary function of LAW WEEK the United States Supreme Court—in is to safeguard you against missing a full text, accompanied by crisp and single development of legal importance accurate summary digests. Mailed the . yet to save your time by greatly same day they are handed down, reducing your reading load! these exact photographic reproduc ■ To do this, LAW WEEK's expert tions of the Court's Opinions eliminate staff of lawyer-editors sifts thousands all possibility of error. -
December 2012
California State University, San Bernardino CSUSB ScholarWorks Inland Empire Business Journal Special Collections & University Archives 12-2012 December 2012 Inland Empire Business Journal Follow this and additional works at: https://scholarworks.lib.csusb.edu/iebusinessjournal Part of the Business Commons Recommended Citation Inland Empire Business Journal, "December 2012" (2012). Inland Empire Business Journal. 218. https://scholarworks.lib.csusb.edu/iebusinessjournal/218 This Article is brought to you for free and open access by the Special Collections & University Archives at CSUSB ScholarWorks. It has been accepted for inclusion in Inland Empire Business Journal by an authorized administrator of CSUSB ScholarWorks. For more information, please contact [email protected]. Volume 24 Number 12 December 2012 $2.00 www.busjournal.com MAIL T O: BUSINESS JOURNAL • PAGE 2 December 2012 December 2012 BUSINESS JOURNAL • PAGE 3 Volume 24 Number 12 December 2012 $2.00 www.busjournal.com AT DEADLINE Special Future of Sections Real Estate Pitfalls that Health Insurance California Amends Statutory Market Derail Outlook Corporate Exchanges Requirements for Employee Decision Making Ron Goldstein, president Personnel Files Pg. 25 Pg. 18 and chief executive officer of On Jan. 1, 2013, an amendment (AB 2674) to California Labor CHOICE Administrators, joined Code § 1198.5 goes into effect, changing California’s statutory Bary Freet Named with fellow executives from requirements in regards to employee personnel file records. These five of the state’s leading health changes are as follows: Newest Member plans to discuss the future of Tramway Authority healthcare in California at a spe- Who May Request to Inspect and/or Obtain Copies of Bary Freet has been appoint- cial forum recently hosted by Personnel Records ed to the Mount San Jacinto the Inland Empire Association Current law does not explicitly provide for inspection of person- Winter Park Authority by the of Health Underwriters nel files by former employees. -
Courier Gazette
Issued, Thursday Tuesday Thursday Issue Saturday T he Courier-Gazette Entered as Second Clan Mall Matte, Established January, 1846. By The Conrler-Uaxette, 465 Main St. Rockland, Maine, Thursday, July 27, 1939 TWELVE PAGES V olum e 94 Number 89. The Courier-Gazette He Rode The Goat Is Close At Hand [EDITORIAL] THREk-TIMKSA-WEEK NEARING ITS APEX “The Black Cat” Editor Lions Visit Hot Weather Gov. Barrows To Lead Pa WM O FULLER The near approach of August, universally recognized as the Associate Editor Initiation Upon Gow, rade In Rockport— Sw im ‘'big summer month" of the year, finds the Pentbscot Bay FRANK A WIN8LOW Whose Smile Slays ming Meet New Feature region well entrenched with visitors. The SamoseJ Hotel at Bubecrlptlona S3 00 ner year payable Rockland Breakwater, which might fairly be termed the sum lb advance; slnjlt coplea three cenite. | Rockland Lions admitted a new With Gov. Lewis O Barrows mer capital of this glorious region, has a very gratifying Advertlalnf rate* baaed upon clrcula-1 lion and very reasonable. member to their charmed circle yes leading the street parade at 6 p. m registry list, and the readers of Miss Pauline Ricker’s articles NEWSPAPER HISTORY terday and celebrated the event Aug. 2, the fourteenth annual will note that this beautiful and exclusive resort Is having a Tb» Rockland Oaaette waa estab- season of social activities unsurpassed for many years. The llah. d lu ,646 In 1874 the Courier was w th an Initiation de luxe. The Rockport Regatta Sportsmen's Show established and consolidated with the neighboring towns—Camden, Rcckport and Thomaston—all Uaeette In 1882 The Free Press was good-natured victim was George W will get underway. -
Inspection Copy Inspection Copy
INSEAD Harv ard Business School Procter and Gamble Europe: Ariel Ultra’s Euroband Strategy INSPECTIONNot For Reproduction COPY 05/2000-4816 This case was written by Professor Christopher A. Bartlett at Harvard Business School, Ph.D. candidate Alice de Koning at INSEAD, and Professor Paul Verdin Affiliate Professor at INSEAD and at Catholic University of Leuven as the basis for class discussion rather than to illustrate either effective or ineffective handling of an administrative situation. Copyright © 1999 INSEAD-HBS, France-USA. N.B. PLEASE NOTE THAT DETAILS OF ORDERING INSEAD CASES ARE FOUND ON THE BACK COVER. COPIES MAY NOT BE MADE WITHOUT PERMISSION. INSPECTIONNot For Reproduction COPY Harvard Business School INSEAD 1 One Sunday night in July of 1989, Claude Meyer and his delivery team for Ariel Ultra were on a train speeding from Brussels to Paris. They had spent 18 months developing P&G’s first compact laundry detergent for the European market, and now, as they were finalizing the details of a meticulously planned pan-European launch, they learned that Unilever was about to launch a similar product in France—two months ahead of P&G. Meyer, European Regional Vice President for laundry products, and his team were brainstorming responses to their longtime rival’s pricing tactics, package sizes, and a premium-niche marketing strategy, all of which differed significantly from P&G’s European plan. As the train sped towards Paris, they debated whether to change their approach to the French market to meet Unilever’s challenge, or continue with their original intention to implement a consistent Europe-wide strategy.