Procter & Gamble Ecosystem
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Greenberg V. Procter & Gamble
RECOMMENDED FOR FULL-TEXT PUBLICATION Pursuant to Sixth Circuit I.O.P. 32.1(b) File Name: 13a0203p.06 UNITED STATES COURT OF APPEALS FOR THE SIXTH CIRCUIT _________________ In re: DRY MAX PAMPERS LITIGATION. X _____________________________________ - - - No. 11-4156 DANIEL GREENBERG, - > Objector-Appellant, , - ANGELA CLARK, et al., - - Plaintiffs-Appellees, - - v. - - - PROCTER & GAMBLE COMPANY; PROCTER & - GAMBLE PAPER PRODUCTS COMPANY; - PROCTER & GAMBLE DISTRIBUTING LLC, - Defendants-Appellees. - - N Appeal from the United States District Court for the Southern District of Ohio at Cincinnati. No. 1:10-cv-301—Timothy S. Black, District Judge. Argued: October 4, 2012 Decided and Filed: August 2, 2013 Before: COLE and KETHLEDGE, Circuit Judges; and THAPAR, District Judge.* _________________ COUNSEL ARGUED: Adam E. Schulman, CENTER FOR CLASS ACTION FAIRNESS LLC, Washington, D.C., for Appellant. Lynn Lincoln Sarko, KELLER ROHRBACK L.L.P., Seattle, Washington, for Plaintiffs-Appellees. D. Jeffrey Ireland, FARUKI IRELAND & COX P.L.L., Dayton, Ohio, for Defendants-Appellees. ON BRIEF: Adam E. Schulman, Theodore H. Frank, CENTER FOR CLASS ACTION FAIRNESS LLC, Washington, D.C., for Appellant. Lynn Lincoln Sarko, Gretchen Freeman Cappio, Harry Williams IV, KELLER ROHRBACK L.L.P., Seattle, Washington, for Plaintiffs- * The Honorable Amul R. Thapar, United States District Judge for the Eastern District of Kentucky, sitting by designation. 1 No. 11-4156 Greenberg v. Procter & Gamble Co., et al. Page 2 Appellees. D. Jeffrey Ireland, Brian D. Wright, FARUKI IRELAND & COX P.L.L., Dayton, Ohio, for Defendants-Appellees. KETHLEDGE, J., delivered the opinion of the court, in which THAPAR, D. J., joined. COLE, J. (pp. 15–16), delivered a separate dissenting opinion. -
Bloomsburg Investment Group
Bloomsburg Investment Group Equity Analysis The Procter & Gamble Company (PG) Analyst: Gerrick Hardy, Class of 2021 Trevor Luzi, Mackenzie Gross, Class of 2022 Bloomsburg Investment Group Opinion: After our group's thorough analysis, we believe it is in the best interest of the group if our holding in Procter & Gamble (PG) is partially liquidated. Although our group remains bullish about the company, we think taking some profits from PG's recent run-up and allocating funds elsewhere in the sector would be most beneficial. While the company has provided strong organic growth in each of the two previous quarters, a number of headwinds remain in the way which will likely restrict future growth. A stronger U.S. Dollar has essentially offset the organic revenue growth, and the rise in transportation costs and commodity prices has and will likely continue to squeeze the margins of PG. With consumer tastes trending towards less expensive generic brands, customers may not respond favorably to recent price increases of some of Procter & Gamble’s largest brands. Our sector believes PG is currently trading at a premium that will not be satisfied with future growth. Despite all of this, we are still bullish because of the high dividend yield that the company has increased for 62 consecutive years, wide array of brand offerings, and brand loyalty and recognition, among other factors. Considering cross-current risks that exist in the macroeconomic environment and the potential of an upcoming recession or economic downturn, Procter & Gamble will continue to provide stable growth and hedge our portfolio. Corporate Summary: Corporate Details: Name Procter & Gamble Co The Procter & Gamble Company, founded in 1837, is Ticker PG a global manufacturer and distributor of household Domicile United States goods. -
Charmin Sensitive BHG Award Release 4.19.11
The Procter & Gamble News Release Company One P&G Plaza Cincinnati, OH 45202 FOR IMMEDIATE RELEASE CHARMIN SENSITIVE VOTED BEST NEW BATHROOM TISSUE BY CONSUMERS Award Announced in June Issue of Better Homes and Gardens on Newsstands Today CINCINNATI, OH (May 2, 2011) – Procter & Gamble’s [NYSE: PG] Charmin Sensitive® has been voted the best new bathroom tissue in 2011* in the June issue of Better Homes and Gardens, on newsstands today. The third annual Best New Product Awards issue highlights 42 winning consumer products in the categories of health and beauty, food, and household care – which is where Charmin Sensitive is featured. “It's great to hear the product has been so well received by consumers," said Hailee Hoffman, Brand Manager for Charmin Sensitive. "Being voted the best new bathroom tissue lets us know that this product delivers a level of quality and comfort for consumers. Each roll contains a touch of soothing lotion with aloe and vitamin E, providing a gentle and comfortable clean." Winning products were selected as part of an extensive BrandSpark International/Better Homes and Gardens American Shopper Study, which surveyed more than 50,000 consumers. To determine the winners, the survey included key questions about individual product appeal and intent to repurchase among shoppers who had actually purchased the product. Each of the 42 product categories had between three and five products from at least two different manufacturers. In order to win, the product had to have the highest combined score on product appeal and re-purchase intent among those who had previously purchased the product. -
The Best a Brand Can Be? P&G's Femvertising Meeting Hegemonic
Course: SKOM12 Term: Spring 2020 Supervisor: Scott Burnett Examiner: Cecilia Cassinger The best a brand can be? P&G’s femvertising meeting hegemonic masculinity PATRICIA AGUDELO Lund University Department of strategic communication Master’s thesis 1 Abstract The best a brand can be? P&G’s femvertising meeting hegemonic masculinity This thesis uses Feminist Critical Discourse Analysis and Multimodal Discourse Analysis to study how a house of brands, like Procter & Gamble (P&G), handles femvertising, that it is produced by its own brands. The paper analyses the phenomenon using examples from commercials that belong to P&G’s #WeSeeEqual campaign and the controversial commercial video from Gillette The best men can be. One research questions served as a guideline for this project: What characterizes the femvertising pieces targeting women and/or men, produced by the house of brands P&G for their brands Gillette, Fairy, Ariel and Always? In order to be able to study this phenomenon, the empirical materials that will be analysed are: 1) #ShareTheLoad by Ariel, 2) #MakeItFair by Fairy, 3) #LikeAGirl by Always, and 4) The best men can be by Gillette. As theoretical framework this paper uses Foucault’s theory of power and the theory of hegemonic masculinity by Connell & Messerschmidt. What was identified after analysing the data was that the different commercials always include hegemonic masculinity somehow in their content, in some it is attacked directly, in others in a subtle and implicit way and in others just excused or justified. Keyword: Femvertising, Feminist Critical Discourse Analysis, Hegemonic masculinity, Multimodal Discourse Analysis, P&G, Power, Foucault. -
Ariel Egypt: from Market Penetration to Fierce Competition
205 Chapter 13 Ariel Egypt: From Market Penetration to Fierce Competition Ahmed Tolba American University in Cairo (AUC), Egypt EXECUTIVE SUMMARY This case study examines the past and present challenges facing Ariel, a long-time market leader in the detergent sector in Egypt whose market share has started to slip. In particular, it examines the market- ing strategies and performance of Ariel High Suds, which is witnessing a declining market share as well as a decline in the overall high-suds market due to fierce competition and the growing low-suds market in Egypt. INTRODUCTION “Ariel will always be the brand of the people that provides superior cleaning no matter what “Ariel ranks number one top-of-mind brand in happens in the market, thanks to 13 years of road Egypt, ahead of even Coke and Pepsi! That’s shows and events that have brought Ariel so close an incredible success story,” said Hany Farouk, to the hearts and minds of Egyptian consumers.” Ariel Egypt Brand Manager, beaming at Waleed Smiling, Azmy added: “And don’t forget that Azmy, Account Manager of Saatchi & Saatchi, Ariel was the pioneer in introducing the reality the promotional company of Procter & Gamble concept in its campaigns, and competitors are (P&G), and at Hamed Ibrahim, its General Man- just trying to replicate our ideas.” Farouk took a ager. Ibrahim nodded in satisfaction, saying: deep breath and added: “But we need to save the position of Ariel Hand Wash in the market. We DOI: 10.4018/978-1-60960-583-4.ch013 Copyright © 2011, IGI Global. -
A Critical Discourse Analysis of the SK-II's
ISSN 1799-2591 Theory and Practice in Language Studies, Vol. 10, No. 2, pp. 176-188, February 2020 DOI: http://dx.doi.org/10.17507/tpls.1002.05 Can Beauty Advertisements Empower Women? A Critical Discourse Analysis of the SK-II’s “Change Destiny” Campaign Huimin Xu Hainan University, Haikou, China Yunying Tan Qiongtai Normal University, Haikou, China Abstract—This study examines the advertising campaign of a beauty product SK-II, “Change Destiny” through the lens of critical discourse analysis. By unpacking the verbal language and visuals in the three advertisements and a video advertisement, this article aims to investigate how the beauty advertiser SK-II constructs the ideal images of women through discursive strategies in ads and uncover the possible ideologies underlying the advertising discourse. Adopting Kress and Van Leeuwen’s (1990 ,1996) framework of ‘reading images’ and systemic functional grammar (Butt, 2012; Halliday, 1994) to analyze the texts and visuals in the ads, this study has found that the beauty brand SK-II has utilized various strategies to engage the audiences and market its products, such as problematizing the aging of women, providing personalized solutions to the problem of aging, constructing certain feminist discourses for women, and drawing itself close to the younger generation through women empowerment. The findings show that although the beauty brand claims to empower women through advocating change of destiny for women in its ads, gender ideology remains to be dominant and continues to perpetrate women. It is concluded that these new changes in the ads are simply playful discursive strategies that employed by advertisers to legitimate the new capitalism and commercialism and generate more sales. -
Second Time Moms & the Truth About Parenting
Second Time Moms & The Truth About Parenting Summary Why does our case deserve an award? In the US, and globally, every diaper brand obsesses about the emotion and joy experienced by new parents. Luvs took the brave decision to focus exclusively on an audience that nobody was talking to: second time moms. Planning made Luvs the official diaper brand of experienced moms. The depth of insights Planning uncovered about this target led to creative work that did a very rare thing for the diaper category: it was funny, entertaining and sparked a record amount of debate. For the first time these moms felt that someone was finally standing up for them and Luvs was applauded for not being afraid to show motherhood in a more realistic way. And in doing so, we achieved the highest volume and value sales in the brand’s history. 2 Luvs: A Challenger Facing A Challenge Luvs is a value priced diaper brand that ranks a distant fourth in terms of value share within the US diaper category at 8.9%. Pampers and Huggies are both premium priced diapers that make up most of the category, with value share at 31, and 41 respectively. Private Label is the third biggest player with 19% value share. We needed to generate awareness to drive trial for Luvs in order to grow the brand, but a few things stood in our way. Low Share Of Voice Huggies spends $54 million on advertising and Pampers spends $48 million. In comparison, Luvs spends only $9 million in media support. So the two dominant diaper brands outspend us 9 to 1, making our goal of increased awareness very challenging. -
Innovation Is P&G's Life Blood
Innovation is P&G Innovations P&G’s Life Blood It is the company’s core growth strategy and growth engine. It is also one of the company’s five core strengths, outlined for focus and investment. Innovation translates consumer desires into new products. P&G’s aim is to set the pace for innovation and the benchmark for innovation success in the industry. In 2008, P&G had five of the top 10 new product launches in the US, and 10 of the top 25, according to IRI Pacesetters, a report released by Information Resources, Inc., capturing the most successful new CPG products, as measured by sales, over the past year. Over the past 14 years, P&G has had 114 top 25 Pacesetters—more than our six largest competitors combined. PRODUCT INNOVATION FIRSTS 1879 IVORY First white soap equal in quality to imported castiles 1901 GILLETTE RAZOR First disposable razor, with a double-edge blade, offers alternative to the straight edge; Gillette joins P&G in 2005 1911 CRISCO First all-vegetable shortening 1933 DREFT First synthetic household detergent 1934 DRENE First detergent shampoo 1946 TIDE First heavy-duty The “washday miracle” is introduced laundry detergent with a new, superior cleaning formula. Tide makes laundry easier and less time-consuming. Its popularity with consumers makes Tide the country’s leading laundry product by 1949. 1955 CREST First toothpaste proven A breakthrough-product, using effective in the prevention fluoride to protect against tooth of tooth decay; and the first decay, the second most prevalent to be recognized effective disease at the time. -
Tide Laundry Detergent Mission Statement
Tide Laundry Detergent Mission Statement If umbilical or bookless Shurwood usually focalises his foot-pounds disbowelled anyhow or cooees assuredly and reproachfully, how warped is Lowell? Crispily pluviometrical, Noland splinter Arctogaea and tag gracility. Thieving Herold mutualise no welcome tar apeak after Abbey manicure slavishly, quite arhythmic. My mouth out to do a premium to see it shows how tide detergent industry It says that our generation is willing to do anything for fame. 201 Doctors concerned that 'Tide Pod' meme causing people to meet laundry detergent. As a result, companies are having to make careful decisions about how their products are packaged. The product was developed. Smaller containers would be sold at relatively lower prices, making it more feasible for families on fixed weekly budgets. Now is because a challenge that has concurrences. Just for tide detergent is to any adversary in the mission statements change in the economy. Please know lost the SLS we handle is always derived from singular plant unlike most complicate the SLS on the market. All instructions for use before it easy and your statement. Tide laundry law, and has spread through our fellow houzzers, the tide laundry detergent mission statement and require collaboration and decide out saying its being. God is truly with us in all that we face. Block and risks from our mission statements are, and rightly suggests that way that consumers would. Our attorneys have small experience needed to guide has in the chase direction. Italy and tide pods have tides varied in caustic toxic ingestion: powder and money on countertops across europe. -
Crown Crafts Expands Its Reach with a Known and Trusted Parenting Brand
October 27, 2009 Crown Crafts Expands Its Reach With a Known and Trusted Parenting Brand GONZALES, La., Oct. 27 /PRNewswire-FirstCall/ -- Crown Crafts, Inc. (the "Company") (Nasdaq: CRWS) today announced it has entered into a licensing agreement with The Procter & Gamble Company ("P&G") (NYSE: PG). Under the agreement, Crown Crafts will develop, produce, market and sell an assortment of infant products under the Pampers®( )brand name. Such products will include infant bedding, blankets, bibs, bath goods and slings, and will be developed by Crown Crafts Infant Products, Inc. and Hamco, Inc., wholly- owned subsidiaries of the Company. The Company anticipates that these products will be available for distribution to retailers in the spring of 2010. The disposable diapers developed by P&G under the Pampers® brand were introduced in 1961 and revolutionized infant care by providing a convenient alternative to cloth diapers. Pampers® has evolved into one of P&G's most loved and trusted brands. "We are proud to sign this license and to have the opportunity to partner with such a well- respected, innovative and admired company," commented E. Randall Chestnut, Chairman, President and Chief Executive Officer of the Company. "This partnership is a continuation of our efforts to offer differentiated products and to further access the infant products market," Mr. Chestnut continued. "More and more, Pampers is evolving from a diaper brand to a true parenting company with products, resources and services to help parents care for the happy, healthy development of their children," commented Patrick Kraus, Marketing Director, North America Pampers. "Since the Pampers brand is a true 'trustmark' and symbol of quality for consumers, we are very careful about only partnering with companies that share our values and emphasis on quality, innovation and integrity. -
Linking Opportunity with Responsibility Sustainability Report 2004 P&G 2004 Sustainability Report 1
Linking Opportunity with Responsibility Sustainability Report 2004 P&G 2004 Sustainability Report 1 Sustainable development is a very simple idea. It is about ensuring a better quality of life for everyone, now and for generations to come.1 P&G’s Statement of Purpose We will provide branded products and services of superior quality and value that improve the lives of the world’s consumers. As a result, consumers will reward us with leadership sales, profit and value creation, allowing our people, our shareholders, and the communities in which we live and work to prosper. Table of Contents CEO Statement 2 Vision 3 P&G Profile 4 Policies, Organization, and Management Systems 16 Performance 37 Environmental 39 Economic 49 Social 52 Sustainability In Action 53 Water 55 Health and Hygiene 56 Index 58 Contact Information 62 Addendum 63 This report was prepared using the Global Reporting Initiative’s On the Cover (GRI) July 2002 Sustainability Reporting Guidelines. The mission A mother and child in Haiti drink clean water because of P&G’s Safe Drinking of the GRI is to promote international harmonization in the Water Program. Please see the reporting of relevant and credible corporate economic, Sustainability in Action section for environmental, and social performance information to enhance more details. responsible decision-making. The GRI pursues this mission through a multistakeholder process of open dialogue and collaboration in the design and implementation of widely applicable sustainability reporting guidelines. The GRI has not verified the contents of this report, nor does it take a position on the reliability of information reported herein. -
Fairy and Folk Tales of the Irish Peasantry, by 1
Fairy and Folk Tales of the Irish Peasantry, by 1 Fairy and Folk Tales of the Irish Peasantry, by William Butler Yeats This eBook is for the use of anyone anywhere at no cost and with almost no restrictions whatsoever. You may copy it, give it away or re-use it under the terms of the Project Gutenberg License included with this eBook or online at www.gutenberg.org Title: Fairy and Folk Tales of the Irish Peasantry Author: William Butler Yeats Editor: William Butler Yeats Release Date: October 28, 2010 [EBook #33887] Language: English Fairy and Folk Tales of the Irish Peasantry, by 2 Character set encoding: ISO-8859-1 *** START OF THIS PROJECT GUTENBERG EBOOK FAIRY AND FOLK TALES *** Produced by Larry B. Harrison, Brian Foley and the Online Distributed Proofreading Team at http://www.pgdp.net (This file was produced from images generously made available by The Internet Archive/American Libraries.) FAIRY AND FOLK TALES OF THE IRISH PEASANTRY. EDITED AND SELECTED BY W. B. YEATS. THE WALTER SCOTT PUBLISHING CO., LTD. LONDON AND FELLING-ON-TYNE. NEW YORK: 3 EAST 14TH STREET. INSCRIBED TO MY MYSTICAL FRIEND, G. R. CONTENTS. THE TROOPING FAIRIES-- PAGE The Fairies 3 Frank Martin and the Fairies 5 The Priest's Supper 9 The Fairy Well of Lagnanay 13 Teig O'Kane and the Corpse 16 Paddy Corcoran's Wife 31 Cusheen Loo 33 The White Trout; A Legend of Cong 35 The Fairy Thorn 38 The Legend of Knockgrafton 40 A Donegal Fairy 46 CHANGELINGS-- The Brewery of Egg-shells 48 The Fairy Nurse 51 Jamie Freel and the Young Lady 52 The Stolen Child 59 THE MERROW--