PRICE CHANGE NOTIFICATION

Dear Retail Partner,

We are writing to notify you of cover price increases to all editions of and The Sun on Sunday, effective from Saturday 1st August 2020. These changes will deliver an increased pence per copy margin across 7 days and all % margins are maintained at their current rates.

These combined price changes are forecast to deliver an extra £25m in revenue through retailers’ tills and an additional £5.5m in margin over the next 12 months.

Price Changes

Title Current Price New Cover Current New Increase Profit Cover Price Increase Price Profit Profit Per Copy The Sun M-F £0.55 5p £0.60 12.3p 13.4p 1.1p The Sun Saturday £0.75 10p £0.85 16.1p 18.2p 2.1p The Sun on Sunday £1.20 10p £1.30 25.2p 27.3p 2.1p

Supporting Retail

The Sun continues to be the UK’s No 1 national over 7 days, outselling the next best-selling title by 5.9m copies over the last 12 months*. As a business we recognise the important role The Sun plays in driving customers into your store, as such we will continue to invest in sales driving initiatives that will help you to get our in more baskets, more frequently. Here’s how …

Helping Retailers Grow Sales

We have recently launched a national Bounce Back Britain campaign designed to support our readers, retailers and the economy as we emerge from lockdown. The Sun’s campaign focuses on the following areas to help retailers grow sales of the paper:

● Promotions - Delivering market leading campaigns (e.g. £9.50 Holidays, Sun Superdays), proven to increase sales with a strong programme of further offers planned. ● Value - The Sun will continue to offer excellent value for money over its competition being 30% cheaper than The Mirror and 20% cheaper than The over 7 days**. ● Field Team Support - Helping retailers maximise sales through the implementation of our News Matters principles. Put simply, stores that adopt our principles for The Sun outsell those that don’t***. If you would like to learn more then please email us at [email protected] and one ​ of our team will be in touch.

Thank you for everything you are doing through this period to support the news trade and your wider community. We look forward to continuing to work with you as Britain bounces back.

Yours Sincerely,

Neil Spencer, News UK Retail Sales Director

*ABC sales, 12 months to June 2020. **Based on cover prices of all titles effective on 1st August 2020. ***News UK support includes point of sale materials, display solutions and a continued investment in Home News Delivery - all of which are proven to underpin sales. ​

FREQUENTLY ASKED QUESTIONS

1. What action do need to take?

Please ensure your till systems are updated accordingly to reflect the new cover prices and barcodes for The Sun and The Sun on Sunday (see table below).

Your newspaper wholesaler will update your invoiced price in line with the new cost price.

Day of Edition Previous Barcode New Barcode Previous Cover Price New Cover Price

Monday 9770307268113 9770307268519 £0.55 £0.60

Tuesday 9770307268120 9770307268526 £0.55 £0.60

Wednesday 9770307268137 9770307268533 £0.55 £0.60

Thursday 9770307268144 9770307268540 £0.55 £0.60

Friday 9770307268151 9770307268557 £0.55 £0.60

Saturday 9770307268069 9770307268267 £0.75 £0.85

Sunday 9772047649177 9772047649078 £1.20 £1.30

2. Who can I contact with any queries?

Please email [email protected] with any questions regarding store processing or to request a ​ ​ visit from our Field Team. For all questions from customers please direct them to call our helpline: 0800 009 4703