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Ibm India Limited IBM INDIA LIMITED Background in the servers segment with a 32 per cent market Factors for success billion and US$ 55.5 billion, respectively. Some IBM India Limited, a subsidiary of International Business share. In the lower-end server segment, IBM emerged 180,000 professionals in more than 160 countries, Wide range of offerings Machines Corporation Inc. (IBM), was set up in the leader with a market share of 38.2 per cent. including India, help clients integrate information IBM has set the agenda for the industry with ‘on September 1999. IBM entered the Indian market technology with business value - from the business Achievements in India demand business’ – a kind of transformation where with a joint venture with the Tata Group in 1992. transformation and industry expertise of IBM Business an organisation changes the way it operates and Consulting Services to hosting, infrastructure, IBM is the only company in the world that offers IBM India was chosen as one of the Top 3 Employers reduces costs; serving customers better, reducing risks technology design and training services. Leveraging end-to-end solutions to customers from hardware in Indian IT’s Best Employers Survey conducted by and improving speed and agility in the marketplace. IBM’s unequalled scope and scale, IBM Global Services to software, services and consulting. Since its inception Dataquest - IDC India. The same survey ranked IBM IBM is already working with customers to transform delivers integrated, flexible and resilient processes - in India, IBM has expanded its operations considerably subsidiary, Daksh eServices as the Best Employer in them into ‘on demand’ businesses. IBM is the only across companies and through business partners - and currently operates through a network of 14 the BPO Sector. IBM was also ranked second in a list company in the world that offers end-to-end solutions that enable clients to benefit from the ‘on demand’ offices, with regional headquarters at Bangalore, New of Dream Companies, that respondents aspired to to the customers from hardware to software, services business model by saving money and making their Delhi, Mumbai, Kolkata and Chennai. work in. IBM also appeared in the top 3 preferred and consulting. Linux support further enhances IBM’s businesses more competitive. IT employers in the country in 2003-04, in an IT The company has interests in sales and marketing of e-business infrastructure enabler capability. servers, PCs and software products and services. IBM’s employer brand perception study by Brand-comm. IBM’s offerings of hardware and expertise in planning, IBM Global Services is the world’s largest information deploying and maintaining infrastructure of any scale, businesses in India include the IBM Software Group, IBM Global Services India (IGSI) was awarded the technology services and consulting provider, generating enable the company to gain a lead in the domestic IBM Global Services, IBM Consulting Services, IBM prestigious Gold certification by Cisco Systems, for record revenues and signings in 2003 of US$ 42.6 outsourcing market. With a manufacturing facility at Global Financing, IBM Solution Partnership Centre the relentless pursuit of customer satisfaction, training, (one among 10 worldwide), Linux Solution Centre support and specialisation requirements set by Cisco. (one among 7 worldwide), Software Development IGSI was recognised as the “Top MNC Software Centres, Global E-Business Centre and a manufacturing Services Exporter” in Karnataka for 2003-04 by facility at Pondicherry. Software Technology Parks of India (STPI), Bangalore IBM recorded total revenues of US$ 606 million in FY 04 and is profitable in India. It has a workforce of In April 2004, IBM was awarded the Golden Rhino 23,300 including those at its BPO centre, and 34 per Award in the Server and Laptop category. The Golden cent of the total revenues come from exports. Rhino Award is the channel’s seal of approval for According to internal sources, IBM has invested the Most Reliable Product in the market. approximately US$ 10 million in India so far, mostly IBM stands No.1 in the Portables (Notebook) in year 2000 for labs, and this does not include the category in the Customer Satisfaction Audit 2004. Daksh investment. The survey was conducted by Dataquest and IDC India among 4000 Enterprise CIOs. Leader in notebook and IBM ThinkPad has been chosen Laptop of the Year server segments 4 times over the last 5 years. Market share PC Quest Users Choice Award was picked up by IBM for its High End Servers. IBM India recorded 31.3 per cent market share in the notebooks segment (revenues) to gain the IBM has also been adjudged Implementation Partner leadership position in fiscal 04. IBM is a market leader of the Year. US COMPANIES IN INDIA Pondicherry for commercial desktops, low and mid- IBM has entered the academic sector by providing IT India Software Labs at Bangalore and Pune: The Engineering & Technology Services Centre, Bangalore: range servers, IBM is in a position to offer customised education, thereby expanding the user market. The Software Labs in India develop, enhance and support This Centre provides technology design services for products to local customers. company has pioneered partner relationships with key IBM software products & technologies in advanced chips, cards and systems to companies in a number of educational institutions including the IITs collaboration with other IBM labs worldwide. India and across Asia. at Delhi, Kanpur and Chennai and a number of Marketing strategy Centre for Advanced Studies (CAS) at Bangalore renowned IT schools in the country. India as a software development hub Efficient implementation of channel strategy is one of was established at the India Software Labs to allow IBM also has global delivery centres in Bangalore, Pune, the key factors driving IBM’s success. IBM’s sales grew universities, access to IBM’s leading-edge product Gurgaon and Kolkata. They deliver “best-of-breed’ considerably as a result of the channel infrastructure, Leveraging the India Advantage development and the supporting infrastructure; while technology solutions to IBM customers worldwide programmes and opportunities provided by the giving IBM the opportunity to work with academic India as a global sourcing base covering middleware, e-business technologies, company to its partner organisations. leaders and researchers on research projects. for BPO operations enterprise and Web technologies, data warehousing IBM Innovation Centre for Business Partners: (one Reduced price for the Indian market IBM expanded the scale of its BPO operations in across functional areas like Supply Chain Operation among 10 facilities worldwide) Independent Software Realising that India was a highly untapped and fast- India with the acquisition of Daksh, the third largest Services, Financial Management Services, Human BPO outfit in India with over 6,000 employees. This Vendors are encouraged to port their solutions on growing market, IBM set up operations in all the Resource Services, Customer Relationship enabled IBM to have an international presence in IBM platforms at this Centre and develop Web based Management, e-Business Integration and Application sectors of its business in the country. IBM reduced its BPO operations with big-ticket customers and scale applications for Indian customers. Management Services. notebook prices, bringing them closer to the desktop up its telecom, insurance and Internet customers. Linux Solution Centre, Bangalore: (one among 7 models to increase its market share since the laptop facilities worldwide) The Centre supports Business to desktop ratio in India is 1:3 against 1:2 in Future plans India as an R&D hub Partners and Independent Service vendors across the developed countries. IBM plans to make the Indian subsidiary a hub for India Research Laboratory, Delhi: (one among 8 ASEAN/South Asia region. global operations and for its Linux initiatives in the facilities worldwide): IBM’s India Research Laboratory Strong parental support IBM Linux Competency Centre, Bangalore: (one South East Asian region. (IRL) focuses on areas critical to expanding the IBM Corporation provides continuous support to IBM among only 4 facilities in Asia) This Centre develops country’s technology infrastructure. It also has significant standards and embedded software for open source, India in terms of global human resources and initiatives in Services and Sciences, Information undertaking high-end research in the area for IBM technology. IBM regularly exchanges its talent pool Management, User Interaction Technologies, e- Worldwide. across countries, and recently shuffled the top Commerce, Life Sciences, Distributed Computing and management across countries. Software Engineering. Currently, IRL researchers are Global e-business Software Centre, Gurgaon: This IBM India Ltd: AT A GLANCE working on several projects covering bioinformatics, state-of-the-art centre combines IBM’s global • IBM: The only company in the world that Increasing the market potential text mining, speech recognition for Indian languages, experience and technology expertise to deliver offers end-to-end solutions to customers, IBM has initiated plans to increase the market potential natural language processing, grid computing, and e-business solutions for Indian organisations and the from hardware to software, services to by increasing the awareness on IT among the masses. autonomic computing, among others. government through the e-Governance Centre. consulting • IBM India: 14 offices. Leader in notebook and server segments • Factors for success: Wide range of offerings. Marketing strategy. Reduced pricing for the Indian market. Strong parental support. Increasing market potential • For IBM, India is: Sourcing base for BPO operations. An R&D hub. A software development hub • Future plans, India: Make India, a hub for all Linux initiatives in the South East Asian region US COMPANIES IN INDIA.
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