STATE OF WISCONSIN FFY 2016 Highway Safety Plan Scott Walker GOVERNOR OF WISCONSIN Mark Gottlieb, P.E. GOVERNOR’S REPRESENTATIVE FOR HIGHWAY SAFETY David Pabst HIGHWAY SAFETY COORDINATOR STATE OF WISCONSIN FFY 2016 HIGHWAY SAFETY PLAN State of Wisconsin Federal Fiscal Year 2016 Highway Safety Plan

TABLE OF CONTENTS I. Highway Safety Plan 1 • Mission Statement • Executive Summary • Highway Safety Planning Process • Highway Safety Planning Timeline • State-level Problem Identification

II. Highway Safety Plan by Program Area 9

Planning & Administration 11

Occupant Protection Program 13

Impaired Driving & Youth Program 19

Police Traffic Program 27

Traffic Records Improvement Plan 31

EMS Improvement Plan 35

Motorcyclist Safety Program 39

Pedestrian and Bicyclist Safety 45

Community Traffic Safety 49

Media and Outreach Program 53

III. Appendix 57 Appendix 1: Paid Media Plan 58 Appendix 2: Equipment—Preapproved and Not Allowable 84 Appendix 3: Safety: Partners, Committees, and Organizations 85 Appendix 4: Law Enforcement Grant Targeting Methodology 86 Appendix 5: Highway Safety Program Cost Summary (HS217) 89 Appendix 6: Detailed Budget 90 Appendix 7: Bureau of Transportation Safety Organizational Chart 94 Appendix 8A and 8B: State Certifications and Assurances 95 See Supplemental Appendix for other Appendices STATE OF WISCONSIN FFY 2016 HIGHWAY SAFETY PLAN FFY 2016 HIGHWAY WISCONSIN OF STATE STATE OF WISCONSIN FFY 2016 HIGHWAY SAFETY PLAN STATE OF WISCONSIN FFY 2016

Highway Safety Plan SECTION I

1 MISSION STATEMENT EXECUTIVE SUMMARY

Our mission is simple: zero fatalities on Wisconsin’s The Bureau of Transportation Safety (BOTS) coordi­ roadways. nates a statewide behavioral highway safety program, Our transportation system is essential to society's using federal funds given back to the state through the continuing prosperity and an inescapable component National Highway Traffic Safety Administration to everyday life in Wisconsin; as a society we should (NHTSA), state funds, and other resources. Funds not accept casualties as a foregone consequence of that are primarily used to change system users' behaviors system. Wisconsin citizens and state policymakers by enforcing traffic laws, increasing drivers' perception work toward achieving zero fatalities and incapaci­ of the risk of being ticketed for non-compliance, tating injuries on our roadways. Our belief is that any increasing public awareness of the dangers of high risk death is one too many, and we work toward saving as behavior, and informing system users of the best way many lives as possible using the resources available. to avoid or reduce the injury severity of a crash. Through analysis and targeting, BOTS works to provide leadership, innovation, and program support in partnership with state, county, and community Traffica F talities traffic safety leaders, professionals, and organizations. 615 605 582 561 562 543 Though not obvious from figure 1, the number of traffic fatalities has trended downwards over the previous seven years. 2013 saw a significant decrease from the prior year and remained below the 5-year (2009-2013) moving average of 575. As figure 2 indicates, serious injury crashes have steadily decreased since 2008. 2013 saw 3,301 serious 2008 2009 2010 2011 2012 2013 injuries, which was a 14% reduction from the 5-year average of 3,834. Figure 1: Traffic Fatalities (FARS) Wisconsin achieved the national goal of one fatality Goal C1: To decrease traffic fatalities 5 percent each year from the 2009-2013 five-year rolling average to 519 by per 100 million Vehicle Miles Traveled (VMT) in December 31, 2016. 2009, two years ahead of the national target date. As figure 3 indicates, Wisconsin was slightly above the goal in 2012, but 2013 produced a significant drop to our lowest level at .089 fatalities per 100 million Serious Traffic Injuries VMT.

3854 3845 Fatalities per 100 Million 3534 3582 3301 Vehicle Miles Traveled (FARS) 2977 1.53 1.38 1.26 1.27 1.27 1.26 1.05 1.04 0.96 0.96 0.99 0.89 0.79 0.74 0.71 0.63 0.59 0.54 2009 2010 2011 2012 2013 2014

Figure 2: Serious Traffic Injuries (State Crash Data) 2008 2009 2010 2011 2012 2013 Total Rural Urban STATE OF WISCONSIN FFY 2016 HIGHWAY SAFETY PLAN • Section 1 FFY 2016 HIGHWAY WISCONSIN OF STATE Figure 3: Column chart of fatalities per 100m VMT

2 Figure 4 provides the remaining performance measures and goal statements developed by the GHSA and NHTSA.

2009 2010 2011 2012 2013 2009- 2015 2016 MEASURE 2013 GOAL GOAL AVG Estmate using 2009- 2015 Goal 2013 average with 5% with 5% reductions reduction

C1. Traffic Fatalities (FARS) 561 572 582 615 543 574.6 546 519 C1. To decrease traffic fatalities 5 percent each year from the 2009-2013 calendar year rolling average of 575 to 519 by December 31, 2016. C2. Serious Traffic Injuries (State Crash Data Files) 3,854 3,845 3,534 3,582 3,301 3,623.2 3,442 3,270 C2. To decrease serious traffic injuries 5 percent each year from the 2009-2013 calendar year rolling average of 3,623 to 3,270 by December 31, 2016. C3a. Fatalities/VMT (FARS) 0.96 0.96 0.99 1.04 0.89 0.97 0.92 0.87 C3a. To decrease total fatalities/VMT, by 5 percent each year from the 2009-2013 calendar year rolling average of 0.97 to 0.87 by December 31, 2016. C3b. Rural Fatalities/VMT (FARS) 1.38 1.26 1.27 1.27 1.17 1.25 1.19 1.13 C3b. To decrease rural fatalities/VMT, by 5 percent each year from the 2009-2013 calendar year rolling average of 1.25 to 1.13 by December 31, 2016. C3c. Urban Fatalities/VMT (FARS) 0.59 0.74 0.71 0.79 0.63 0.69 0.66 0.62 C3c. To decrease urban fatalities/VMT, by 5 percent each year from the 2009-2013 calendar year rolling average of 0.69 to 0.62 by December 31, 2016. C4. Unrestrained Passenger Vehicle Occupant Fatalities (FARS) 231 178 189 201 191 198.0 188 179 C4. To decrease unrestrained passenger vehicle occupant fatalities in all seating positions 5 percent each year from the 2009-2013 calendar year rolling average of 198 to 179 by December 31, 2016. C5. Alcohol Impaired Driving Fatalities (FARS) 209 203 197 200 172 196.2 186 177 C5. To decrease alcohol impaired driving fatalities 5 percent each year from the 2009-2013 calendar year rolling average of 196 to 177 by December 31, 2016. C6. Speeding Related Fatalities (FARS) 203 202 195 209 151 192.0 182 173 C6. To decrease speeding-related fatalities 5 percent each year from the 2009-2013 calendar year rolling average of 192 to 173 by December 31, 2016. C7. Motorcyclist Fatalities 84 105 88 117 83 95.4 91 86 C7. To decrease motorcyclist fatalities 5 percent each year from the 2009-2013 calendar year rolling average of 95 to 86 by December 31, 2016. C8. Un-helmeted Motorcyclist Fatalities (FARS) 55 82 78 87 61 72.6 69 66 C8. To decrease un-helmeted motorcyclist fatalities 5 percent each year from the 2009-2013 calendar year rolling average of 73 to 66 by December 31, 2016. C9. Drivers Age 20 or Younger Involved in Fatal Crashes (FARS) 92 91 83 81 58 81.0 77 73

C9. To decrease drivers age 20 or younger involved in fatal crashes 5 percent each year from the 2009-2013 calendar year rolling average of 81 to 73 by December 31, 2016. C10. Pedestrian Fatalities (FARS) 38 52 57 45 36 45.6 43 41 C10. To reduce pedestrian fatalities 5 percent each year from the 2009-2013 calendar year rolling average of 46 to 41 by December 31, 2016. B1. Seat Belt Use Rate (Observed Seat Belt Use Survey) 73.80% 79.20% 79.00% 79.90% 82.39% 78.86% 82.80% 86.94% STATE OF WISCONSIN FFY 2016 HIGHWAY SAFETY PLAN • Section 1 FFY 2016 HIGHWAY WISCONSIN OF STATE

3 HIGHWAY SAFETY PLANNING PROCESS

The highway safety planning process is continuous. At any one time during the year, BOTS may be working on previous, current, and upcoming fiscal year plans. The flowchart below illustrates the components of the planning process.

Develop performance Define and articulate problems goals and select measures

Collaborate with partners Evaluate results HSPHSPP Flo Flowwchartchar t and adjust problem statements

Identify, prioritize, and select programs and projects Articulate objectives related to the goals

Prepare the prior year's Annual Report. This document is the companion report to the same year's Highway Safety Performance Plan. The report provides NHTSA and the public with a summary of how funds were actually spent in that fiscal year.

January and Continuing Wisconsin is unique in that we have a law (s. 83.013, Wis. Stat.) that requires all 72 of its counties to have a Traffic Safety Commission. The law further defines who is supposed to participate at the quarterly meetings. A commission is required to include: Chief traffic law enforcement officer, Highway Safety Coordinator, Highway Commissioner, a DOT engineer from the regional office, the Regional Program Manager from BOTS, a State Patrol Trooper/Inspector, as well as a representative from education, medicine, and legal professions. We recognize what a fantastic opportunity this requirement gives us to reach out and solicit ideas and input into our planning process, and we utilize this opportunity. In addition, each State Program Manager (SPM) obtains formal and informal recommendations, resources, and information from tradi­ tional and non-traditional partners and stakeholders, including public health, emergency medical services, STATE OF WISCONSIN FFY 2016 HIGHWAY SAFETY PLAN • Section 1 FFY 2016 HIGHWAY WISCONSIN OF STATE

4 WisDOT Leadership

enforcement and adjudication, not-for­ profit organizations, businesses, and community coalitions. This activity continues throughout the year (see Appendix 2: Partners, Committees, and Organizations). During the first quarter of each year, BOTS program analysts and managers review the prior year's data and study the effectiveness of prior year’s projects. They also perform literature David Pabst, Mark Gottlieb, P.E., Superintendent Highway Safety Secretary of Wisconsin Stephen reviews and review best practices from Coordinator DOT, Governor’s Fiztgerald, other states. Representative for Wisconsin Highway Safety State Patrol Another valuable committee is our Traffic Safety Council. This is a multi-disciplinary group that meets on the first Thursday of each month. Representatives from FHWA, FMCSA, BOTS, the Division of Motor Vehicles, the Division of Transportation Investment Management, the Division of Transportation System Development, the WisDOT Secretary’s Office, and the University of Wisconsin-Madison serve on the committee. This group is responsible for authoring the Wisconsin Strategic Highway Safety Plan (SHSP) required by USDOT for federal Highway Safety Improvement Plan (HSIP) funds. As an offshoot of Wisconsin’s Traffic Safety Council and in compliance with MAP-21, a Statewide Impaired Driving Task Force was chartered. This Task Force, while very young has accomplished a lot. As mentioned, the group assembled a broad variety of stakeholders, developed a formal charter, approved a statewide impaired driving report by agreeing to work on five signature items going forward, helped us to qualify for federal funding, assisted with the development of the federally required SHSP, and began work on signature items.

January to May Preliminary crash data for the prior calendar year are available by April. In most cases, the most recent ten years of crash data are used to determine the magnitude of the problem posed by each crash type and to develop trend lines. Goals are set using five-year rolling averages. In addition, conviction, medical, demographic, survey, program effectiveness, and other relevant data are analyzed and used as appropriate to generate rates, identify disproportionate representation of subgroups and trends for each program area. At the end of May, BOTS utilizes the data to generate targeting lists for enforcement grants. Grantees for the coming FFY are notified of their eligibility and BOTS’ Regional Program Managers assist grantees with identifying their agency capacity (see Appendix 3: Targeting used for Speed, Occupant Protection, and Alcohol Enforcement Grants). STATE OF WISCONSIN FFY 2016 HIGHWAY SAFETY PLAN • Section 1 FFY 2016 HIGHWAY WISCONSIN OF STATE

5 BOTS evaluates the nature and magnitude of each type of state-level and program area problem and each target location or group; establishes the effectiveness of proposed program activities in addressing the problem; and determines the avail- ability of resources to be applied to the problem and avail- ability of data and information to be used to determine progress toward goals. Recommendations from state program assessments are integrated into program objectives and funded activities. A committee of the Bureau of Transportation Safety discusses project ideas suggested and determines which are feasible and will be included in this year’s HSP. The annual HSP is coordinated with state and national strategic plans and related operational plans and guidelines, and especially with the WisDOT Strategic Highway Safety Plan. The ten items of highest priority in the Department's 2014-16 Strategic Highway Safety Plan are listed below (HSP-related goals bolded): 1. Improve Design and Operation of Intersections 2. Reduce Speed-Related Crashes/Curb Aggressive Driving 3. Reduce Head-On and Cross-Median Crashes – Prevent/Mitigate Roadway Departure Crashes 4. Provide Safe Pedestrian and Bicycle Travel 5. Reduce Alcohol/Drug Impaired Driving 6. Improve Driver Alertness / Reduce Driver Distraction 7. Reduce the Number of Unbelted Fatalities and Serious Injuries 8. Improve Teen Driver Performance – Ensure Drivers are Licensed and Competent – Sustain Proficiency in Older Drivers 9. Improve Motorcycling Safety 10. Improve Incident Management/Safe Travel in Bad Weather

Failure to be ranked in the high priority highway safety issue areas for the 2014-2016 SHSP does not mean the topic is unimportant nor does it mean WisDOT will discontinue planned or on-going initiatives that have yielded results. Initiatives such as curbing aggressive driving, enhancing EMS to Increase Survivability, making walking/street crossing safer, making truck travel safer, ensuring safer bicycle travel, and reducing deer and other animal crashes will still be pursued. Discussion for the Wisconsin’s 2017-19 Strategic Highway Safety Plan will begin next year. Priorities will be set as part of that process, but it is expected they will be similar to the priorities in our current plan. As with prior plans, performance measures will be reviewed and adjusted as participants see fit. STATE OF WISCONSIN FFY 2016 HIGHWAY SAFETY PLAN • Section 1 FFY 2016 HIGHWAY WISCONSIN OF STATE

6 Ongoing Feedback from NHTSA management reviews, such as the Traffic Records in Review 2015 and the Management Review 2012, is reviewed and incorporated into the planning process as well. Other strategic plans are incorpo­ rated such as the 2015-2019 Wisconsin Traffic Records Strategic Plan. Priority is given to the NHTSA Admin­ istrator's Motor Vehicle and Highway Safety Priorities, as well as overlapping FHWA and FMCSA safety priorities and goals. The latest version of NHTSA’s Countermeasures That Work is used as part of project development.

End of June Internal approval of the plan is received and the HSP is submitted to NHTSA.

State-level Problem Identification The Problem ID Process is integral to the Planning Process. Information used in Problem ID includes WisDOT state crash, conviction, vehicle, roadway, traffic and survey data, BOTS program effectiveness studies, demographic and other census data, emergency department, hospital discharge and death data from the state Department of Health, national surveys and other relevant data. These data are used, as appropriate, in trend, factor, disproportion and other analyses of each program area. The ID process is identified under the justification sections of each program plan. In the individual program areas, further program need and justification is identified. Several program areas include plans for enforcement activities. It should be noted that law enforcement grants require individual grantees to set performance measures that take into account all contacts (citations, warning, and stops with no action) with the motoring public. Overall, BOTS attempts to fund the programs that will have the biggest impact on traffic fatalities. STATE OF WISCONSIN FFY 2016 HIGHWAY SAFETY PLAN • Section 1 FFY 2016 HIGHWAY WISCONSIN OF STATE

7 STATE OF WISCONSIN FFY 2016 HIGHWAY SAFETY PLAN • Section 1 8 STATE OF WISCONSIN FFY 2016

Highway Safety Plan SECTION II

9 STATE OF WISCONSIN FFY 2016 HIGHWAY SAFETY PLAN • Section 2 10 STATE OF WISCONSIN FFY 2016

Planning & Administration

11 PLANNING AND ADMINISTRATION

The management of the Bureau of Transportation Safety and the planning of activities are executed using both state and federal funds. Federal funds cover salaries and benefits of the Grants Management Supervisor, the Policy and Program Supervisor, two full-time Operations Program Associates, and two Limited Term Employees. Funds also cover out of state travel and training for each of these staff members. State money for this program covers the salary and fringe of the Director, the Section Chief, and two full-time analysts. Responsibilities of the staff that are categorized as Planning Administration are to:

• Prioritize state’s most significant highway safety challenges. • Apply for all federal funding and writing the state’s Highway Safety Plan. • Act as representative for the State of Wisconsin as the Highway Safety Coordinator. • Participate on committees and task forces. • Target for effective law enforcement grants. • Promote highway safety in Wisconsin. • Develop internal controls, monitoring policies, analysis. • Ensure grant shells have proper contract language. • Manage the process of grant reimbursement requests from grant partners, as well as reimbursement requests to the federal government. • Organize and host the Governor’s Conference on Highway Safety. • Report on results of funding to NHTSA. • Prepare report of grants subject to the Federal Funding Accountability and Transparency Act.

PLANNING AND ADMINISTRATION—BUDGET SUMMARY

(402) 2016-10-01-PA $340,000 (State) 2016-19-01 $530,000

Program Total $870,000 STATE OF WISCONSIN FFY 2016 HIGHWAY SAFETY PLAN• Planning and Administration FFY 2016 HIGHWAY WISCONSIN OF STATE

12 STATE OF WISCONSIN FFY 2016

Occupant Protection Program

13 PROGRAM JUSTIFICATION, PERFORMANCE GOALS AND MEASURES Justification This section serves as Wisconsin’s occupant protection program plan as required under MAP-21. In 2000 (base year), Wisconsin’s observed statewide seat belt use was very low at 65.4%. 1,148 people were ejected or partially ejected in crashes and 40.5% of crash victims who were not belted were either killed or incapac­ itated. In 2014, observed average statewide seat belt use was 84.7%. While higher than 14 years ago, it is still low compared to the rest of the country (87% national usage rate). The 15.3% of our population that does not buckle up accounts for over 31% of our fatalities. Our low usage rate means that Wisconsin is required to meet more criteria in order to be eligible to receive funding. The first criterion which we meet is that we have a primary enforcement law for all seating positions. Legal citation: 2009 Wisconsin Act 28, s. 347.48(2m), Wis. Stat. See appendix supplement OP-1, pages 14-15: Chapter 347 Equipment of Vehicles. An additional criterion Wisconsin meets is enforcement for two high-risk populations. For seat belt enforcement grants, 50% of enforcement must be conducted during hours of darkness. Additionally, counties with a high number of pickup truck registrations are targeted specifically for seat belt enforcement funding. More details can be found in appendix supplement OP-2: Law Enforcement Grant Targeting Methodology, in the discussion on how grants are targeted. Another requirement under MAP-21 is that Wisconsin submits a seat belt plan that documents how law enforcement will participate in sustained seat belt enforcement to cover at least 70% of the state’s population. This section serves as that plan. The percentage of the population targeted by enforcement programs is as follows:

Targeting Type Population Wisconsin Census Percentage Population Targeted ccupant Protection Program Plan Program Protection ccupant General (night-time) Seasonal 1,920,856 5,686,986 33.78% Truck Registrations 2,417,623 5,686,986 42.51% Total 4,338,479 5,686,986 76.29%

In 2014, there were 55,824 convictions for failure to fasten seat belts, a 22% decrease over 2013; there were 2014 Safety Belt Use by Age 3,367 convictions for child restraint violations, a 10% for Fatal and ‘A’ Injuries decrease over 2013. For the period 1994-2014, 243 individuals not wearing a seat belt were 50.3 times more 225 221 207 likely to be ejected from their vehicle. In addition, they 194 182 were 11.4 times more likely to be killed than someone 163 wearing a shoulder and lap belt at the time of the crash. A 13.70% fatality rate equates to approximately a one in 125 102 seven chance of being killed, given the restraints. 88 94 73 Seat belt usage lags with our most inexperienced drivers, 69 49 57 those between the ages of 15 and 34. 42 39 17 22 8 1-14 15-19 20-24 25-34 35-44 45-54 55-64 65-74 75-84 85+

Belted Not Belted STATE OF WISCONSIN FFY 2016 HIGHWAY SAFETY PLAN • O FFY 2016 HIGHWAY WISCONSIN OF STATE

14 15 safety and other injury prevention programs.safety andotherinjury protection programs intocommunity/corridortraffic protection educationandtraining.Integrate occupant tions, andnon-profit programs interested inoccupant training, andtechnicalassistancetoagencies,organiza- postage are included.Continuetoprovide leadership, materials andsupplies,trainingtravel, printingand Protection Program. Wage andfringe,data processing, Coordinate, plan,andmanagethestateOccupant Program Management an occasionalenforcement mobilization. ratherthan occupant protection asasustainedeffort Encourage communitiesandgranteestoview occupant protection enforcement willoccur. *Should additionaldollarsbeavailable, more of Wisconsin’s seatbeltlaw. primary providing overtime fundingtoincrease enforcement and implementmulti-agencycorridorprojects Plan from ourpartners. had outstandingparticipation required underMAP-21,and Wisconsin hasalways inClick programs. Theparticipation It or Ticket is mobilizations, andnighttimeenforcement andpilot visibility “ClickIt or Ticket” Mobilization, expanded overtime-funded enforcement forthenationalhigh- voluntary,Plan participation, for statewide and La (402) 2016-20-01-OP (402) 2016-20-01-OP 45)21-50-2 $500,000* (405b) 2016-25-05-M2 w Enforcement $90,000

STATE OF WISCONSIN FFY 2016 HIGHWAY SAFETY PLAN • Occupant Protection Program Plan WISCONSIN SAFETY BELT SURVEY STRATA

Belt Use by Region In 2014, belt use varied by 4.3% across the state. The Stratum 3 area is 87.5%, and the Stratum 1 area is lowest at 83.2%.

BAYFIELD Field Observation of Safety Belt Use in Wisconsin DOUGLAS In June 2014, 84.7% of passenger vehicle occupants (front IRON driver and right front passenger seats) used their safety belts. VILAS WASHBURN SAWYER ASHLAND FOREST PRICE FLORENCE BURNETT ONEIDA

POLK MARINETTE BARRON RUSK LINCOLN LANGLADE TAYLOR OCONTO CHIPPEWA ST. CROIX DUNN

MARATHON MENOMINEE CLARK

PIERCE SHAWANO DOOR PEPIN EAU CLAIRE WOOD PORTAGE WAUPACA KEWAUNEE BUFFALO OUTAGAMIE

JACKSON BROWN

JUNEAU ADAM WAUSHARA MANITOWOC TREMPEALEAU WINNEBAGO CALUMET MONROE

LA CROSSE MARQUETTE GREEN LAKE SHEBOYGAN FOND DU LAC

VERNON COLUMBIA SAUK DODGE RICHLAND OZAUKEE

WASHINGTON DANE CRAWFORD GRANT IOWA JEFFERSON WAUKESHA

MILWAUKEE

ROCK WALWORTH RACINE LAFAYETTE GREEN

KENOSHA

Strata Belt Usage Stratum 1: Milwaukee, Ozaukee, Washington, and Waukesha 2014 Counties Stratum 2: Brown, Dane, Outagamie, Racine, Rock, and Winnebago Counties Stratum 1 83.2% Stratum 3: Columbia, Dodge, Eau Claire, Fond du Lac, Stratum 2 83.6% Jefferson, Kenosha, La Crosse, Marathon, Saint Croix, Sheboygan, and Walworth Counties Stratum 3 87.5% Stratum 4: Adams, Barron, Calumet, Chippewa, Dunn, Grant, Green, Iowa, Juneau, Lafayette, Manitowoc, Stratum 4 84.5% Marinette, Monroe, Oconto, Pierce, Polk, Portage, Sauk, Shawano, Vernon, Waupaca, Waushara, and Wood Counties Occupant Protection Program Plan SAFETY Program Protection PLAN • Occupant FFY 2016 HIGHWAY WISCONSIN OF STATE Source: WisDOA Demographic Services

16 Mobilization Grants: Non-overtime Equipment Grants. (402) 2016-20-06-OP $200,000

Child Passenger Safety (CPS) Support and administrative costs for statewide Child Passenger Safety Advisory Committee. Partnership with Wisconsin Information Network for Safety (WINS) to support and administer statewide CPS Training, ensuring that we recruit, train, recertify, and maintain a sufficient number of child passenger safety technicians. BOTS will work with WINS also to provide additional CPS training materials to community partners and local events. (405b) 2016-25-03-M2 $132,000 Grants for community programs offering child safety restraints. (405b) 2016-25-06-M2 $225,000 CPS Training for law enforcement agencies, judges and other safety partners with community programs. (405b) 2016-25-03-M2 $40,000 Youth and senior seat belt initiatives including training opportunities for law enforcement. (405b) 2016-25-03-M2 $10,000

Data and Program Evaluation Contract for CIOT Mobilization Pre/Post Observational Surveys to include April/May/June Observational Surveys. (405b) 2016-25-09-M2 $110,000

Data and Program Evaluation Contract for Knowledge, Attitude, and Behavior (KAB) mail surveys to evaluate the effectiveness of paid media and performance measure survey required for HSP. (405b) 2016-25-09-M2 $75,000 Occupant Protection Program Plan SAFETY Program Protection PLAN • Occupant FFY 2016 HIGHWAY WISCONSIN OF STATE

17 STATE OF WISCONSIN FFY 2016 HIGHWAY SAFETY PLAN • Occupant Protection Program Plan 405b 405b 405b 405b 402 402 OCCUPANT SUMMARY PROTECTION—BUDGET Total 2016-25-09-M2 $185,000 2016-25-06-M2 $225,000 2016-25-05-M2 2016-25-03-M2 2016-20-06-OP $90,000 2016-20-01-OP 18 $1,382,000 $500,000 $182,000 $200,000 STATE OF WISCONSIN FFY 2016

Impaired Driving & Youth Program

19 PROGRAM JUSTIFICATION, PERFORMANCE GOALS AND MEASURES

Justification As in years past, impaired driving continues to be a serious problem in Wisconsin. The pie chart represents WisDOT’s belief that no one solution for this problem exists and illustrates the compre­ hensive approach that needs to be considered in each community. The size of the pie pieces does not reflect their relative importance, which varies depending on where a community is located within the state. In 2003 (Wisconsin’s base year), 9,007 alcohol related crashes resulted in 348 deaths (42% of all deaths) and 6,445 injuries. Wisconsin has seen an improvement—in 2014, 4,889 alcohol-related crashes resulted in 146 deaths and 2,659 injuries—but alcohol remains a factor in 29.3% of all deaths. Comprehensive Approach to Addressing Impaired Driving As the graph to the left illustrates, combined alcohol-related fatalities Legislation and incapacitating (‘A’) injuries have declined since 2004, with a Transportation Technology significant decrease in fatalities each Alternatives year between 2008 and 2013. In 2004, the alcohol fatality rate was 0.54 per 100M VMT compared to 0.30 per 100M VMT in 2013, a 44 Dates & Records percent decrease. Prevention

Enforcement Screening and Treatment Public Education

Economic Loss from Traffic Crashes, 2014

CRASH SEVERITY TOTAL CRASHES COST PER CRASH TOTAL COST

Fatality (K) 146 $1,523,000 $222,358,000 Incapacitating (A) 431 $76,000 $32,756,000 *Note that the injury categories are Non-incapacitating (B) 1,275 $24,400 $31,110,000 actual people injured, unlike the property damage crashes, which are Possible Injury (C) 953 $13,800 $13,151,400 events. All crashes—injury or not— Property Damage 4,889 $9,400 $45,956,600 have a property damage element. For Total Economic Loss $345,332,000 a more complete explanation of items included in per occurrence estimates, Impaired driving has a high economic cost to the state, as determined using visit www.nsc.org. national cost estimates obtained from the National Safety Council (NSC). Applying this approach to 2014 crash statistics demonstrates the significant cost to the state. Impaired Driving & Youth Program Program Youth SAFETY Driving & PLAN • Impaired FFY 2016 HIGHWAY WISCONSIN OF STATE

20 The next graph provides the actual number of Alcohol Related Fatalities & ‘A’ Injuries drivers killed each year since 2004 in crashes in Per 100M VMT 1.97 which their alcohol concentration was above 0.08. 1.87 1.86 1.85 In 2014, 33,660 convictions for operating a motor vehicle while intoxicated were entered into driver 1.42 records, compared to 33,328 in 2013. Please note 1.21 that the final number of convictions in 2014 may 1.08 yet increase, given the time it can take for the legal 0.90 0.87 and technical processes to complete, before the 0.81 actual conviction is posted to the Division of Motor 0.57 0.54 0.55 0.51 Vehicles database. 0.41 0.41 0.37 0.39 0.38 0.30 Underage drinking and driving is also a problem that warrants a special, more tailored approach. In 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014, teen drivers accounted for 5% of all drivers Combined Alcohol-related Fatalities and Incapacitating Injuries in crashes who were listed as had been drinking and Alcohol-related Fatalities 11% of those suspected of using other drugs. The graph entitled Alcohol-Related Crashes by Age Group breaks younger drivers into three age groups. Drivers Killed with Until recently in Wisconsin, the number of alcohol Tested AC Higher than 0.08 related crashes in these three age groups has 195 190 187 188 remained rather constant when weighted by the population of each age group. Wisconsin remains high in self-reported underage 135 127 125 130 125 alcohol consumption and binge drinking. 111 According to the National Survey on Drug Use and Health (NSDUH) more than one quarter (26.6 percent) of persons aged 12 to 20 drank alcohol in the past month and 8.75% of those under 20 were able to purchase the alcohol themselves. Wisconsin was above the national average in both categories 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 at 29.39% drinking in the past month and 9.76% Actual number of drivers killed each year since 2003 in crashes able to purchase on their own. BOTS will continue in which their alcohol concentration was above 0.08%. to aggressively address underage drinking as it relates to impaired driving. Under MAP-21, Wisconsin is considered a mid­ Alcohol Related Crashes by Age Group range state. As with other mid-range states, 570 Wisconsin was required to convene a statewide 544 558 impaired driving taskforce and develop a statewide 448 impaired driving plan. Wisconsin’s taskforce 411 377 386 convened on August 6, 2013, established a charter, 348 349 339 337 324 set priorities, and submitted the necessary report by 296 283 232 219 September 1, 2013. See supplemental appendix 184 163 152 AL-1 for this report. In addition to the description 127 84 99 84 of our BOTS program to follow this section, the 59 55 34 31 26 30 22 task force chose five signature initiatives to work on 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 and has made progress.

15-17 18-20 21-24 Program Youth SAFETY Driving & PLAN • Impaired FFY 2016 HIGHWAY WISCONSIN OF STATE

21 STATE OF WISCONSIN FFY 2016 HIGHWAY SAFETY PLAN • Impaired Driving & Youth Program Checklists andassessmenttoolswillbeprovided forcommunitiestousewhenplanninglocalfestivals. at largeon Wisconsin roadways willbeinvitedtosubmitproposals toprevent underagedrinkinganddriving. Communities thatcandemonstrateanunderagedrinking problem thatcreates athreat toyouth andthepublic population estimates. accompanied by mediaintargetedjurisdictionscovering atleast65%ofthestates’ populationusing2012 of atleastmonthlyHigh Visibility Enforcement (HVE)overtime patrols, includingnighttimeenforcement, driving ishighest.Provide overtime andequipment fundingforsustainedAlcoholSaturation Patrols consisting priority by writingcitations,sponsoringmediaevents, andworking overtime ingeographicalareas where impaired visibility LaborDay alcoholenforcement crackdown. Encourage lawenforcement agenciestomakeOWI a andprovide participation, encouragevoluntary overtimePlan participation, statewide fundingforthehigh Coordinate, plan,andmanagethestateimpaired drivingprograms. Goals includeenhancingvolunteer agency Program Management andStrategic Planning Data collection,sharing, and distribution • Drugged Driving Recognition • Streamline OWI Process • Drinking amongyouth <25 • Cultural Acceptance ofDrinking • alternative transportation willalsobeconsidered.alternative transportation Targeted enforcement aimedtodirect impaired event attendeesto in Wisconsin” campaignonallmarketing materials. andadvertising publicity, includingthe“Zero costs and advertising, transportation incommunities.Coveredalternative transportation activityincludes funds willbeprovided tolawenforcement agenciesthatcoordinate additional As anenhancementtolawenforcement grantsandefforts, Wisconsin. Enforcement palities toadministertheSafe RideProgram throughout theState of Collaborate withthe Tavern Leagueof Wisconsin andothermunici- Promote TransportationAlternatives postage are included. processing, materialsandsupplies,trainingtravel, printing,and input intotheHSPdevelopment process. Wage andfringe,data impaired andencouragingstatelocal drivingactivitiesandefforts, community organizationsandnon-profit programs toexpand increasingparticipation, communityinvolvement, working with 22 45)21-10-5 $100,000 (405d) 2016-31-04-M5 $400,000 (State 531)2016-39-04 45)21-10-5 $2,500,000 (405d) 2016-31-05-M5 $90,000 (405d) 2016-31-01-M5 Provide equipment for agencies conducting enhanced year round enforcement including the Mobilization and Crackdown. Expand collaborative enforcement efforts between law enforcement agencies. (402) 2016-30-06-AL $300,000 Non-overtime Equipment Grants and recognition for law enforcement agencies. (405d) 2016-31-06-M5 $30,000

Drug Recognition Expert (DRE ) The DRE Program supports a contracted coordinator position and includes expenses to train new DREs. In addition, costs are covered to provide continuous training and re-certification for existing DREs. DRE expenses, including instructor wages, travel to conferences, supplies (such as DRE kits), printing, postage, lodging and meals for students and instructors are covered. BOTS also supports DRE callouts to assist other agencies where a DRE evalu­ ation is needed. In the case of a DRE evaluation where synthetic cannabinoids are suspected, BOTS will pay for the cost of the test. Funding covers related programs including Advanced Roadside Impaired Driving Enforcement (ARIDE), Drugs That Impair Driving (8 hour drug block), Drug Impairment Training for Educational Professional (DITEP), and Standard Field Sobriety Testing (SFST). For FY 2016, BOTS intends to expand the ARIDE program by increasing the number of classes to accommodate demand and to align with this state and national focus. (405d) 2016-31-03-M5 $220,000

Traffic Safety Resource Prosecutor Salary and fringes for a state expert as the statewide Traffic Safety Resource Prosecutor as it relates to legal issues, OWI and prosecuting those offenders. Provide specialized training to prosecutors, judges, law enforcement, and others in the community. The “Traffic Safety Resource Prosecutor,” as defined by the federal rule, “means an individual or entity used by the State on a full-time basis to enhance the performance of a State’s judicial system by providing education and outreach programs and technical assistance to enhance the capability of prosecutors to effectively prosecute across-the-State traffic safety violations.” This position also provides technical assistance to a wide variety of professionals such as law enforcement officers, Drug Recognition Experts, blood and alcohol testing staff, and policy development staff. Impaired Driving & Youth Program Program Youth SAFETY Driving & PLAN • Impaired FFY 2016 HIGHWAY WISCONSIN OF STATE (405d) 2016-31-03-M5 $200,000

23 STATE OF WISCONSIN FFY 2016 HIGHWAY SAFETY PLAN • Impaired Driving & Youth Program proportion of the program whose participants have oftheprogramproportion convictionsrelated whoseparticipants toimpaired driving.Thegoalisforthe up projects only. Programs toensure willbeproportionally-funded NHTSA fundswillbeusedforthat abstain from alcoholandbesubjecttotestingforatleast twiceperday. Funding willbeusedfor start­ programs. Theseprograms will require anindividualconvicted of drivingundertheinfluencealcoholto BOTS willcreate 24-7sobrietypilotprograms inselected Wisconsin counties.Thesewillbepost-conviction Programs24-7 Sobriety and Brief Interventionand Treatment (SBIRT) andinnovative practicestargetingnew programs. modeled afterthe Traffic Safety Resource Prosecutor program. withDHSto provide Partner trainingforScreening and lessonslearnedfrom theLaCrosse OWI court. Work drug withDHSto create ajudicialliaisonposition Work costsforOWI/drug withDHStofund start-up andimplementingtheprogram. Utilize court bestpractices Ad under theinfluenceandotherriskybehaviorsthatcouldleadtoprosecution forseriouscrimes. program also focusesheavilyonearnedandpaidmediatoinformthepublicaboutconsequencesofdriving learned throughout thestateof Wisconsin through outreach andprosecutor trainingsandconferences. This charges. Thepurposeofthisprogram istonotonlyprovide in betterservice Wisconsin, buttodisseminatelessons nation ofefforts result inconsistentprocedures forinvestigation andprosecution ofcrashesinvolving criminal Office. Theteamalso works inconjunctionwiththe NHTSA funded Traffic Safety Resource Prosecutor. Coordi­ Department, Wisconsin State Patrol, DOJ Victim theDane Services, Co. DA’s Office,the Dane Co. Coroner’s The dedicatedprosecution teamconsistsofmembersfrom the Dane County Sheriff’s Office, Madison Police BOTS fundsaspecialized prosecutor toreview, consultandprosecute seriousandfatalcrashesinDane County. Dane County SpecialProsecutor on Traffic Crimes judication programs tobecomeself-sufficient. 24 45)21-10-5 $200,000 (405d) 2016-31-03-M5 $120,000 (405d) 2016-31-03-M5 45)21-10-5 $50,000 (405d) 2016-31-04-M5 Alcohol and Other Drug Misuse: Screening, Assessment, Treatment, and Rehabili­ tation Intensive Supervision Programs (ISP) This pretrial court intervention program provides funding to monitor, supervise and connect the repeat OWI offender with an assessment and treatment as soon as possible after the arrest and before conviction. Implement a standardized risk assessment tool at all agencies. Research how to decrease the workload by using continuous monitoring such as Scram or other technology. (State 568) 2016-39-04 $731,600

Drugged Driving Pilot Data BOTS will collect data with regard to driving under the influence of drugs in Dane County for the purpose of identifying the size and scope of the state’s drugged driving program. (405d) 2016-31-09-M5 $10,000

IMPAIRED DRIVING—BUDGET SUMMARY

402 2016-30-06-AL $300,000 405d 2016-31-01-M5 $90,000 405d 2016-31-03-M5 $740,000 405d 2016-31-04-M5 $150,000 405d 2016-31-05-M5 $2,500,000 405d 2016-31-06-M5 $30,000 405d 2016-31-09-M5 $10,000 State 531 2016-39-04 $400,000 State 568 2016-39-04 $731,600 Total $4,951,600 Impaired Driving & Youth Program Program Youth SAFETY Driving & PLAN • Impaired FFY 2016 HIGHWAY WISCONSIN OF STATE

25 STATE OF WISCONSIN FFY 2016 HIGHWAY SAFETY PLAN • Impaired Driving & Youth Program 26 STATE OF WISCONSIN FFY 2016

PolicePolice TrafficTraffic ProgramProgram

27 PROGRAM JUSTIFICATION, PERFORMANCE GOALS AND MEASURES

2014 Possible Contributing Circumstances The number of crashes for which speed is recorded as a Possible Contributing Circumstance (PCC) is Overtake 12% Maneuver 5% assumed to be far fewer than the number of crashes for which speed actually played a factor. This Failure to Failure to Yield 12% Control 4% assumption is based on data that shows that speeding Speed & is the most commonly cited driver behavior and the Alcohol 1% most common type of driver-caused crash. Speed- Inattentive related crashes resulted in 33% of all deaths and 20% Driving17% Speed 16% of all injuries in 2014. In addition, 164 people died and 8,102 were injured in 20,870 speed-related All Other 2% crashes. In total, there were 150,322 convictions for Alcohol 3% speeding violations in 2014. None Given 28% Program Management Coordinate, plan, and manage the state Enforcement and Aggressive Driving Program. Wage and fringe, data processing costs, materials and supplies, training and travel, printing and postage are included. Work with Regional Program Managers, Law Enforcement Liaisons, and law enforcement agencies of all sizes to coordinate enforcement efforts, encourage safe and effective High Visibility Enforcement, and participation in mobilizations. (402) 2016-40-01-PT $75,000 (State) 2016-49-01 $11,000

Law Enforcement Plan statewide participation, encourage voluntary participation, and provide overtime funding for the speed and aggressive driving enforcement campaign and encourage coordination between county and local law enforcement by supporting HVE task forces. Support statewide Wisconsin State Patrol Air Support Unit HVE deployments from May through September in partnership with local law enforcement agencies. (402) 2016-40-05-PT $675,000 Police Traffic Program SAFETY Traffic PLAN • Police FFY 2016 HIGHWAY WISCONSIN OF STATE

28 Toward the middle of 2015, management recognized that by not capturing the mobilization activities of targeted law enforcement agencies that were getting overtime funding (aside from their OT funded deployments), we were missing a lot of the activity that was actually occurring during the national mobilizations. It was decided that by expanding what was formerly known as our “Unfunded Grants” program – now known as “Mobilization Grants” program – we could capture and report a more accurate picture of the activities across the state. Aside from the new Mobilization Grants program, this area will also fund our Law Enforcement Recognition Luncheon and awards. In an effort to save money and better align our program the luncheon will be held on the last day of our Governor’s Conference. (402) 2016-40-06-PT $300,000

Evaluation Programs Evaluate the number of crashes, fatalities, and injuries and compare to prior data. Identify counties that have low conviction rates for speeding tickets. Conduct surveys to determine program effectiveness and public knowledge and attitudes about the speed management program. Evaluate the effectiveness of the funding provided. Attempt to determine if speed related crashes were reduced in areas where agencies were funded. Surveys are included in the Impaired Driving section.

POLICE TRAFFIC PROGRAM— BUDGET SUMMARY 402 2016-40-01-PT $75,000 State 2016-49-01 $11,000 402 2016-40-05-PT $675,000 402 2016-40-06-PT $300,000 Total $1,061,000 Police Traffic Program SAFETY Traffic PLAN • Police FFY 2016 HIGHWAY WISCONSIN OF STATE

29 STATE OF WISCONSIN FFY 2016 HIGHWAY SAFETY PLAN • Police Traffic Program 30 STATE OF WISCONSIN FFY 2016

Traffic Records Improvement Plan

31 STATE OF WISCONSIN FFY 2016 HIGHWAY SAFETY PLAN • Traffic Records Improvement Plan This project willcontinuetoprovide crash/healthinformation ina variety offormats,includingonlinestatewide order andcostimpactsassociatedwithmotorvehicle tomore crashesin completelyevaluate theinjury Wisconsin. Wisconsin’s Crash Outcome Data andEvaluation System (CODES)provides linkedcrash/healthcare data in CODES: Generation Enhancement/Report andAnalysis hospitals eliminatingduplicationofdataentry, errors andsavingresources. avoiding dataentry access tohospitaldispositiondata.Thiswillallow foraseamless,electronic transfer ofdatabetween EMSand System (NEMSIS)standards autopopulatesthepatient’s record. hospitaltrauma registry EMSproviders willhave implement anelectronic datasysteminwhichpre-hospital datacompliantwithNational EMSInformation of The Department OfficeofHealth Services, Preparedness and Emergency Health Care (OPHEC) will Trauma Database Registry product and the Trauma databaseisaDigital Innovations product. Data System (WARDS) databasewithanexistingtraumadatabase.The WARDS databaseisan ImageTrend This isacontinuingproject of atthe Department thatislinkingtheHealth Services Wisconsin Ambulance Run Data Requirements –Database Linkages Program Evaluation Analyst1.0FTE TRCC meetings,Strategic Plan Development, andtravel tonationalconference. Coordinate, plan,andmanagethetraffic records program. Administer Integrated TRSP andSHSP Data Sections. Program Management/Analysis the TRCC hasapprovedcompleteness, timeliness,uniformity forgrantfunding. related toquantifiable,measurable,progress inanyofthesignificantdata program attributesofaccuracy, States are allowed tousegrantfundsformakingdataprogram improvements tocore highwaysafetydatabases are containedinappendix TR-4. The TRCC isinappendix Charter TR-5. appendix TR-3 isaProgress Report. Alldocumentsforprior 12monthsandascheduleforcoming measuresperformance usedtodemonstrateprogress. Appendix TR-2 provides acopyoftheStrategic Plan and make decisionsconcerningmembership, theCoordinator, changestothestate’s multi-year Strategic Plan, and have review andapproval authoritywithrespect tostatehighwaysafetydataandsystems.The TRCC members EMS, andothers.Alistofthe TRCC memberscanbefoundinappendix TR-1. The members ofthe TRCC organizations related tohighwaysafety, highwayinfrastructure, lawenforcement, adjudication,publichealth, systems. The TRCC alsoincludes representatives from of traffic control records data andpublichealthinjury of the TRCC includeowners, operators,collectors,andusers nator toadministerthe Traffic Records Program. Members nating Committee(TRCC) anda Traffic Records Coordi­ MAP-21 requires statestohave a Traffic Records Coordi­ Justification GOALS AND MEASURES PROGRAM JUSTIFICATION, PERFORMANCE , accessibility, orintegration.Following are alistoftheproject conceptsthat 32 45)21-80-3 $125,000 (405c) 2016-58-03-M3 $55,000 (405c) 2016-58-03-M3 (402) 2016-50-01-TR (405c) 2016-58-01-M3 $90,000 $10,000 reports and online municipality/county-specific reports, through a comprehensive online reporting system acces­ sible to governmental, educational, and non-profit organizations. (405c) 2016-58-03-M3 $125,000 CODES Traffic Crash Record Linkage Wisconsin’s CODES is the primary injury surveillance system for the medical consequences of traffic crashes since the 1990s. This project will match 2015 traffic crash reports to hospital inpatient and emergency department records, updating CODES. The project will also match the state’s ambulance-run records (WARDS data) to hospital patients and to traffic crash reports. (405c) 2016-58-03-M3 $50,000 Hospital Patient Data Archive Improvement This project will enhance the timeliness, accessibility, uniformity, and completeness of Wisconsin’s hospital patient data through improvements in the quarterly processing of new records, the acquisition of records from other states, the addition of new fields for injury surveillance, and the conversion of diagnosis codes from the ICD-9 standard to the ICD-10. (405c) 2016-58-03-M3 $50,000 Automation/BadgerTraCS (Traffic and Criminal Software) Implementation Administer grants to local and state agencies for Badger TraCS Suite and acquisition and installation of equipment. (405c) 2016-58-06-M3 $50,000 Operation and maintenance for Community maps, including implementation of additional enhancements to improve user experience. (405c) 2016-58-03-M3 $40,000 Development of prototype law enforcement traffic records data warehouse and retrieval system. (405c) 2016-58-03-M3 $40,000

Work Zone Crash Data Integration This project will implement the improvements that will be identified in a current project. The current project is reviewing records where the construction zone flag in the police report is unmatched to a specific work zone, which does not allow for an analysis of crashes with specific work zone attributes. This project will develop an automated process to integrate crash records with respect to both active and completed highway work zones in the state with the existing Wisconsin Lane Closure System (WisLCS). (405c) 2016-58-03-M3 $18,500 Guide on Accurate Assessment of KABCO Crash Severity Levels for Law Enforcement Officers The KABCO decision by law enforcement officers can be improved by incorporating a greater sample size during analysis and adding crash type and vehicle type information to the analysis. This project will increase KABCO rating accuracy by increasing the sample size, adding 2013 and 2014 crash and CODES data, and adding vehicle type and crash type information. KABCO stands for K-fatality, A-incapacitating injury, B-nonincapacitating injury, C-possible injury, and O-no injury. Using this information, a decision tree will be developed to aid law enforcement. Severity rating guides will be developed for different crash types. An Excel spreadsheet-based tool that implements this guide will be developed. (405c) 2016-58-03-M3 $60,000 Traffic Records Improvement Plan Improvement Records SAFETY PLAN • Traffic FFY 2016 HIGHWAY WISCONSIN OF STATE

33 STATE OF WISCONSIN FFY 2016 HIGHWAY SAFETY PLAN • Traffic Records Improvement Plan 405c 405c 405c 402 405c 405c law enforcement personnelthroughout thestatefortraffic analysisand reconstruction reports. speeds.Datacollect highlyaccuratecrashdataatextraordinary collected from thesetechnologieswillbeusedby purchased toreduce trafficcrashscene processing times.Long-rangelaserscanningsystemswillbepurchased to enforcement personnelfortrafficcrash analysisand GPSmappingsystemswillbe reconstruction reports. crash reconstruction reports. Thedata collectedwillbeutilized by statepatrol, county, andmunicipallaw improve timeliness,accuracy, completeness,uniformity, accessibility, andintegrationoftrafficcrash data and This wouldprovide andfataltrafficcrashscenesto advanced technologiestoforensically mapseriousinjury andGPS Equipment–Scanner Technologies Committee meetings. This willfundthetravel oftwopeopletoattendthe and August 2016 February National Model Steering National ModelSteeringCommittee Meeting Travel to beMMUCCcompliantandwillincrease dataquality. 2010 NHTSA assessment indicatingthat WisDOT shouldupdatethecrashform,will addfieldsandattributes with updatingtheMV4000planningandimplementationprocess. Theupdateddatabasesystemwillmeetthe This project involves updatingthe WisDOT crashdatabasesystem,whichiscurrently 20 years old,inconjunction Crash Database Pro development oftrainingforlawenforcement aswell asthehelpscreen manual. andinstruction This project willhelpcrash form.This rollout thenew project willhelpthereport variouscommitteesinthe MV4000 Crash Database Training to Dane County. and citations.Thisstudywillbeusedtodevelop more effective countermeasures. Thispilot projectwillbelimited This project establishmentsandalcohol-related willstudyspatial crashes relationships between alcohol-serving Establishments Study oftheRelation bet state TRAFFIC RECORDS IMPRO 2016-58-03-M3 2016-58-02-M3 2016-58-01-M3 2016-50-01-TR 2016-58-09-M3 $15,000 2016-58-06-M3 $325,620 2016-59-06 ect ject w een Alcohol-Related Crashes andAlcohol-Serving Total V EMENTS—BUDGET SUMMARY EMENTS—BUDGET 34 45)21-80-3 $275,620 (state) 2016-59-06 (405c) 2016-58-06-M3 $6,000 (405c) 2016-58-01-M3 $400,000 (405c) 2016-58-03-M3 $12,500 (405c) 2016-58-02-M3 $15,000 (405c) 2016-58-09-M3 $1,491,620 $963,500 $12,500 $16,000 $90,000 $69,000 $69,000 STATE OF WISCONSIN FFY 2016

EMS Improvement Plan

35 PROGRAM JUSTIFICATION, PERFORMANCE Justification GOALS AND MEASURES Crash survivability varies by location in the state, which is a result of many factors, including the speed and quality of emergency medical response and treatment. The Wisconsin Legislature has mandated the development of a statewide trauma care system to maximize local resources. However, recruitment and retention of first responders is an increasingly signif­ icant issue in rural portions of the state. Response times are longer and outcomes are worse for rural crashes, and 3-year Average Injury-to-Death Ratios indicate that the areas of highest risk are predomi­ nantly rural. It is important to improve traffic crash survivability and injury outcome by improving the availability, timeliness and quality of pre-hospital care, especially Performance Goals and Measures in high-risk rural areas of the state. Regional Program Managers will work with rural Injury to Death Ratios counties that have a low injury to death ratio to provide funding for training and equipping local first 2011-2013 Statewide responders. 3-year average Baseline 70.5 to 1 2014 Actual 78.7 to 1 Publicity and Outreach (Emergency 2015 Goal 74.0 to 1 Response) Safety Belt Use Rate in personal With the Department of Health Services and the injury and fatal crashes will increase. Wisconsin Division of the American Trauma Society (WATS), the Bureau of Transportation Safety will 2000 Statewide Baseline 65.4% develop an EMS PI&E Plan with a focus on 2014 Statewide Usage 84.7% recruitment and retention and educate the general population and emergency responders about the state 2015 Goal 82.8% Trauma System. Review and duplicate highway safety materials for distribution locally by EMS/trauma care personnel. (402) 2016-60-02-EM $50,000

Rural Emergency Response Programs, Equipment & Training Fund equipment and training for rural first responder groups in targeted high-risk areas. (402) 2016-60-03-EM $50,000 STATE OF WISCONSIN FFY 2016 HIGHWAY SAFETY Plan PLAN • EMS Improvement FFY 2016 HIGHWAY WISCONSIN OF STATE

36 2011-2013 3-Year Average Injury-to-Death Ratios

BAYFIELD

DOUGLAS

23.8 IRON 49.7

70.0 18.8 VILAS WASHBURN SAWYER ASHLAND 41.7 FOREST 22.5 37.0 PRICE FLORENCE BURNETT 39.5 ONEIDA 51.5 POLK 43.4 MAR INETTE BARRON RUSK 28.1 14.6 LINCOLN

38.5 54.3 62.8 LANGLADE 26.4 TAYLOR 40.3 OCONTO CHIPPEWA 28.5 ST. CROIX DUNN 44.3 MARATHON 38.0 38.2 MENOMINEE 39.3 CLARK 24.0 39.8

PIERCE 51.1 36.2 77.3 71.1 24.6 SHAWANO DOOR 18.5 PEPIN EAU CLAIRE WOOD PORTAGE WAUPACA KEWAUNEE BUFFALO 110.0 OUTAGAMIE 33.9

77.0 44.1 JACKSON 61.4 57.9 26.9 127.3 117.0 45.0 BROWN TREMPEALEAU MANITOWOC JUNEAU ADAMS WAUSHARA WINNEBAGO MONROE 22.7 CALUMET 49.3 50.4 159.3 77.7 LA CROSSE 79.8 MARQUETTE GREEN 86.7 SHEBOYGAN 27.0 LAKE 27.1 49.7 50.5 FOND DU LAC 78.6 VERNON COLUMBIA DODGE 23.4 SAUK RICHLAND 34.1 72.8 OZAUKEE 98.7 55.3 66.6 CRAWFORD 36.6 42.0 DANE WASHINGTON IOWA JEFFERSON WAUKESHA MILWAUKEE GRANT 91.6 67.6 96.9 36.4 171.8 52.4 GREEN ROCK WALWORTH RACINE LAFAYETTE 128.6 35.5 66.3 27.6 39.9 KENOSHA 83.0

State Average Shaded counties averaged at least one Injury-to-Death Ratio death per every 35 injuries over the past three years. 2014 78.7 2011-2013 70.5

Source: WisDOT Crash Database STATE OF WISCONSIN FFY 2016 HIGHWAY SAFETY Plan PLAN • EMS Improvement FFY 2016 HIGHWAY WISCONSIN OF STATE

37 STATE OF WISCONSIN FFY 2016 HIGHWAY SAFETY PLAN • EMS Improvement Plan 402 402 EMERGENCY MEDICALRESPONSE— BUDGET SUMMARY 066-3E Training –Equip Pr 2016-60-03-EM 066-2E PI&E 2016-60-02-EM ogr am Total 38 ment $100,000 $50,000 $50,000 STATE OF WISCONSIN FFY 2016

Motorcyclist Safety Program

39 PROGRAM JUSTIFICATION, PERFORMANCE GOALS AND MEASURES

Using a five-year rolling average (2009-2013), 96 people die and 644 people are seriously injured in motorcycle and moped crashes in Wisconsin annually. In 2014, 529 persons were seriously injured and 72 were killed in 2,321 reported crashes involving motorcycles and mopeds. If you were a rider in a reportable motorcycle or moped crash in 2014, you were most likely injured—only 367 motorcycle and moped crashes did not result in injury. The majority of these injuries are to people 2014 ‘K’ & ‘A’ Injuries by Age Group over the age of 35 years old. The chart below shows that 66% of the motorcycle fatalities and incapaci­ 15-24 tating injuries occur to individuals 35 years old and 16.5% older. 25-34 Riding motorcycles and mopeds for the vast majority 17.8% of riders is a seasonal endeavor. Very rarely does 55 & over Wisconsin have a warm enough winter for even the most avid rider to continue around-the-year use. 23.8% Motorcycle fatalities nonetheless accounted for 14% of total fatalities on Wisconsin roads in 2014. The 35-44 following graph illustrates when those fatalities 15.6% occurred and what a large share of the total fatalities, motorcyclists were (and are each year) during those months. 45-54 As discussed in the impaired driving section, alcohol 26.1% is also a significant concern in the motorcycle community. Of the 65 motorcycle and moped 2014 Percentage of operators killed in 2014, 62 (95.4%) were tested for Motorcycle/MoPed Fatalities alcohol, and 22 (35.5%) of them had a positive blood Compared to Other Fatalities by Month alcohol content. The most disturbing part about motorcycle crashes is that injuries (including fatal­ 100 100 100 100 96.3 ities) happen in 95.4% of motorcycle crashes. Over 92.1 86 the prior five years, 85% of motorcycle/moped 83.3 80.9 crashes resulted in fatality or injury. 72 70.8 70 Another interesting thing that Wisconsin has been working on is the proper licensing of motorcyclists. As indicated below, the percent of improperly 28 29.2 30 licensed motorcyclist/moped operators killed in fatal 17.9 19.1 16.7 14 crashes has increased since last year. 3.7 Wisconsin’s Motorcycle Rider Education Program JAN FEB MAR APR MAY JUN JUL AUG SEP OCT NOV DEC has been a successful program for 34 years as of 2014. Percentage of Percentage of Five RiderCoach Trainers, 2 Lead RiderCoaches-at- Motorcycle/MoPed Fatalities Other Fatalities Large, a Quality Assuance Coordinator/Lead Rider- Coach, 12 Quality Assurance Specialists, and over 250 RiderCoaches must routinely be updated and Percentage of Known Improperly Licensed Motorcycle/Moped Operators Riders Killed in Fatal Crashes 2011 - 2013

2011 2012 2013 39% 42% 34% STATE OF WISCONSIN FFY 2016 HIGHWAY SAFETY Program Safety PLAN • Motorcyclist FFY 2016 HIGHWAY WISCONSIN OF STATE 40 kept current on Motorcycle Safety Foundation (MSF) and Wisconsin Motorcycle Safety Program curriculum and policy and procedure changes as well as quality improvement initiatives. Funding applied for by the Wisconsin Technical College System and ABATE training sites has increased in 2015, creating an additional workload for the Motorcycle Safety Program. The success of the program is reflected in the results of past surveys, which indicate that 51% of respondents are familiar with our PSAs, billboards, Dynamic Message Boards, brochures, posters, bumper and helmet stickers. MAP-21 applications require that states provide the following about motorcycle riding training courses:

1. A copy of the official state document identifying the designated state authority over motorcyclist safety issues – A copy of Wisconsin’s relevant Transportation Administrative Manual, Section RS-110 is located in appendix MC-1 2. Document showing that the designated State authority approved the training curriculum that includes instruction in crash avoidance and other safety-oriented operational skills for both in-class and on-the­ motorcycle is included in Wisconsin Administrative Code in chapter TRANS 129. A copy is located in appendix MC-2 3. Document regarding locations of the motorcycle rider training course being offered in the State is documented in appendix MC-3 4. Document showing that certified motorcycle rider training instructors teach the motorcycle rider training course is included in TRANS 129 in appendix MC-2 5. Description of the quality control procedures to assess motorcycle rider training courses and instructor training courses and actions taken to improve courses is included in section of the Wisconsin Motorcycle Safety Program Policy and Procedure Manual included in appendix MC-4. A narrative of the improve­ ments that the Wisconsin Motorcycle Safety Program has made to its quality control procedures is included in Appendix MC-8.

Percentage of Riders in Fatal Crashes Not Wearing a Helmet 2005 - 2014 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014

76% 74% 76% 78% 65% 77% 92% 78% 76% 71%

The chart above indicates that the percentage of riders in fatal crashes that chose not to wear a helmet remains high. STATE OF WISCONSIN FFY 2016 HIGHWAY SAFETY Program Safety PLAN • Motorcyclist FFY 2016 HIGHWAY WISCONSIN OF STATE

41 STATE OF WISCONSIN FFY 2016 HIGHWAY SAFETY PLAN • Motorcyclist Safety Program and WMSP requirements forbasicmotorcycle/scooter, new, seasoned, andadvanced motorcycle riders. Funded trainingsites,andHarley-Davidson RidingAcademy/Non-Funded trainingsites,thatmeetthe MSF training programs through the Wisconsin Motorcycle Safety Program/Rider Education Program: Administer classroom andhands-onrider cyclist safetyconferences andwor Professional development ofRiderCoach Trainers and train-the-trainerstaffincludingcurriculumupdates,motor­ curriculum andthe WMSP (BRC2 -intermediate)Basic RiderCourse-2asawaiverable ridereducation course. and seasonedmotorcyclists. It (BRC willalsoimplementthenew -novices) Basic RiderCourse(Update) The Wisconsin Motorcycle Safety Program willexpand ridereducationcoursestoaddress novice, intermediate, EducationMotorcycle and Rider Training Program DVD. means. Thiswillalsofundtheduplicationanddistributionofinformational Wisconsin Motorcycle Safety cycles inacampaignto“looktwiceformotorcycles” viabillboards, radioandtelevisionPSAs,posters,other Wisconsin “May isMotorcycle Awareness Month.” Thesecampaigns willpromote motorists’ awareness ofmotor­ This willfundmediacampaignsthataddress “May is National Motorcycle Safety Awareness Month” andin Requirements underMAP-21alsoincludethefollowing requirements fortheMotorcyclist Awareness Program: 5. Director David Pabst’s letterinappendixMC-7discussesthestrategiccommunicationsplanandfurther 4. Description ofhow theState achieved collaborationamongagenciesandorganizationsregarding motor­ 3. Data usedtoidentifyandprioritize theState’s Motorcycle Safety Program areas isprovided inappendix 2. Letter from theGovernor’s Representative forHighway Safety regarding thedevelopment ofthemotor­ 1. Copy ofofficial Statedocumentidentifyingthedesignated Stateauthority over motorcyclist safetyissues cyclist safetyissues andorganizationsregar MC-6. cyclist awareness pr MC-1. is includedin Wisconsin discusses the Wisconsin Motorcycle Safety Program’s collaborationamong agenciesand Motorist A ogram isprovided inappendixMC-5 Membership Dues andInsurance. materials &supplies,trainingandtravel, printingandpostage,SMSA support totrainingsites. Thisincludeswageandfringe,dataprocessing costs, support Assist the Wisconsin rider educationprogram and WMSP through continuedclerical Coordinate, plan,andmanagethe Wisconsin Motorcycle Safety Program (WMSP). Program Management organizations onmotoristeducation. Wisconsin Technical CollegeSystem (WTCS)/Funded trainingsites,Private/Non- ’s Transportation Administrative Manual, Section RS-110islocatedinappendix kshops. w areness andMotorcyclist Conspicuity (State 562)2016-79-04 2016-72-03-M9 (405f) 2016-72-03-M9 (405f) ding motorcyclist safetyissuesisprovided inappendixMC-5. 42 Sae52 067-1 $191,000 (State 562)2016-79-01 21-00-C $50,000 (402) 2016-70-02-MC $463,000 $15,000 $85,000 Section 405f funds will be used for the purchase of training motorcycles, three-wheel motorcycles- trikes, scooters, traffic (motorcycle) simulators and/or other motorcycle trainers and/or traffic simulators, as well as new training and support equipment, materials and motorcycle awareness. (405f) 2016-72-06-M9 $100,000

Motorcycle Operation under the Influence of Alcohol or Other Drugs Law Enforcement Participate in impaired driving High Visibility Enforcement (HVE) and deterrence activities where there is the highest occurrence of motorcycle crashes and fatalities involving motorcyclists impaired by drugs or alcohol. (410) 2016-31-05-K8 $100,000

Communication and Outreach Continue expansion of the role the Transportable High-End Rider Education Facility (THE REF) plays and the number of activities it participates in to promote all aspects of motorcycle awareness, safety, and rider education. Offer a variety of motorist and motorcyclist-related training and awareness activities as well as promote appropriate Class M Endorsement for owners of all on-road motorcycles. Placement and promotion of SMARTrainers (402) 2016-70-04-MC $220,000

Program Evaluation Evaluate the effectiveness of grant funding provided. Develop a method by which activity levels can be measured. Require the reporting of rider education staff attendance at various grant funded activities and events. (405f) 2016-72-09-M9 $25,000

Motorcycle Awareness and Motorist Education Using revenue generated from the sale of specialized Harley-Davidson license plates for automobiles and trucks, the Wisconsin Motorcycle Safety Program will develop a specific media campaign to promote motorist awareness of motorcycles. This campaign will be targeted to coincide with major motorcycling activities taking place during the most active segment of the riding season. (State 562) 2016-79-07 $50,000 STATE OF WISCONSIN FFY 2016 HIGHWAY SAFETY Program Safety PLAN • Motorcyclist FFY 2016 HIGHWAY WISCONSIN OF STATE

43 STATE OF WISCONSIN FFY 2016 HIGHWAY SAFETY PLAN • Motorcyclist Safety Program St Fe Fe Fe Fe Fe St St Fe a a a d d d d d d t t te e e e e e e e e ra ra ra ra ra ra l l l l l l 6 2016-79-01 562 562 0f 2016-72-06-M9 2016-72-03-M9 405f 2016-70-04-MC 405f 2016-70-02-MC 402 402 562 1 2016-31-05-K8 Total 2016-72-09-M9 410 405f MOTORCYCLE SAFETY— 2016-79-07 2016-79-04 44 B UDGET SUMMARY $1,299,000 $191,000 $463,000 $100,000 $100,000 $220,000 $100,000 $50,000 $50,000 $25,000 STATE OF WISCONSIN FFY 2016

Pedestrian and Bicyclist Safety

45 PROGRAM JUSTIFICATION, PERFORMANCE GOALS AND MEASURES

In 2014, 45 pedestrians died in pedestrian-motor vehicle crashes. This is equal to the most recent 5-year average. Fatalities increased by 29% from 2013. As illustrated in the graph, pedestrians killed or incapacitated in 2014 totaled 242 people. This represents a 9.4% decrease from the most recent 5-year average. It should be noted that while the majority of ‘A’ injuries and deaths occur in urban areas— presumably where the majority of the activity is— a person in a rural area is two times more likely to die in a serious accident than a person in an urban area. It is likely that the combination of higher speeds and a delay in transport to a trauma center explains this difference. There were 1,115 pedestrian injuries reported in 2014, which is a 7.1% decrease from the most recent five-year average. Adult men and women make up the largest number of pedestrians injured in collisions, but the Pedestrians Killed or Incapacitated proportion of male and female juvenile pedestrians who in Collisions with MVs become injured is higher than that proportion for adults. 235 This is determined as a rate per 100,000 for each group. list Safety list Safety 228 225 c 218 y c 204 i 197 For motor vehicles, a rate is calculated using vehicle miles traveled (VMT); and for pedestrians and bicyclists, there is no reliable method of determining the activity rate. In setting goals and measures, a rate per 100,000 vehicles is used. In 2014, 4 bicyclists died in bicycle-motor vehicle crashes. This is a 59.2% decrease from the most recent 54 57 35 44 36 45 5-year average. Fatalities decreased 60.0% from 2013. As illustrated in the graph, bicyclists killed or incapaci­ 2009 2010 2011 2012 2013 2014 tated in 2014 totaled 93 people. This represents a 17.0%

Killed Injured decrease from the most recent 5-year average. There were 845 total bicyclist injuries reported in 2014, which is a 13.4% decrease from the most recent 5-year Pedestrians Killed & Injured in Collisions average. Adult and juvenile males make up the largest with MVs by Adult Status number of bicyclists injured in collisions, but as a rate

34 per 100,000 for each group, male juveniles are clearly 32 overrepresented in injuries as indicated in the chart to 31 30 29 28 the left. 26 24 23 22 23 21 21 21 20 21 Program Management 19 18 18 19 16 17 17 16 This position will coordinate, 1 00,000 plan, and manage the state

Rate/ pedestrian and bicyclist safety programs. This amount includes wage and fringe, data 2009 2010 2011 2012 2013 2014 processing costs, materials and Adult Female Adult Male Female Juvenile Male Juvenile STATE OF WISCONSIN FFY 2016 HIGHWAY SAFETYB & PLAN • Pedestrian FFY 2016 HIGHWAY WISCONSIN OF STATE

46 supplies, training and travel, printing and postage. This position will coordinate, plan, and manage the Traffic Records Program. The person in this position will work closely with all agencies involved in traffic records grant funding that collect and make crash data information available. (State 562) 2016-89-01 $87,000

Training and Outreach Program Schedule Teaching Safe Bicycling (TSB) workshops for afterschool program facilitators, youth organizations, non-profits, law enforcement, and other programs that will be or have the oppor­ tunity to instruct bicycling training courses/rodeos. Work with TSB instructors and the Safe Routes to School program to train elementary and middle list Safety list Safety c

school teachers on bicyclist and pedestrian safety to y c present sessions in their classes. Bicyclists Killed or Incapacitated i in Collisions with MVs (402) 2016-80-03-PS $15,000 113 107 107 Work with the Ped/Bike Coordinator and the Share and 99 Be Aware program to develop a neighborhood program 85 89 to improve walking and biking related to Safe Routes in Milwaukee. (402) 2016-80-03-PS $20,000 Provide two or three training workshops throughout the 12 state on the organization and implementation of 7 9 11 10 4 Walking Workshops. Train community members to 2009 2010 2011 2012 2013 2014 organize and conduct walking workshops in their Killed Injured communities. (402) 2016-80-03-PS $10,000 Pedestrians Killed & Injured in Collisions Provide three pedestrian safety training workshops by with MVs by Adult Status working with engineers, law enforcement, health care 34 32 providers, planners, and advocacy programs to define 31 30 29 28 and improve pedestrian safety issues in communities that 26 24 have not received the training to date. 23 22 23 21 21 21 20 21 (402) 2016-80-03-PS $30,000 19 18 18 19 16 17 17 16

Work with local communities and organizations to 1 00,000

provide bicycle training courses and rodeos. Rate/ (402) 2016-80-04-PS $5,000 2009 2010 2011 2012 2013 2014

Adult Female Adult Male Female Juvenile Male Juvenile STATE OF WISCONSIN FFY 2016 HIGHWAY SAFETY & B PLAN • Pedestrian FFY 2016 HIGHWAY WISCONSIN OF STATE

47 Law Enforcement Collaborate with law enforcement agencies to increase the quality of pedestrian and bicycle safety enforcement and education. Increase pedestrian HVE enforcement grants and implement pilot bicycle HVE enforcement grants. (402) 2016-80-05-PS $160,000 list Safety list Safety c y c Train law enforcement personnel to become instructors for the Wisconsin Pedestrian & Bicycle Law Enforcement i Training Course. (402) 2016-80-03-PS $10,000

PEDESTRIAN & BICYCLE SAFETY—BUDGET SUMMARY

St ate 2016-89-01 $87,000 402 2016-80-03-PS $85,000 402 2016-80-04-PS $5,000 402 2016-80-05-PS $160,000 Total $337,000 STATE OF WISCONSIN FFY 2016 HIGHWAY SAFETYB & PLAN • Pedestrian FFY 2016 HIGHWAY WISCONSIN OF STATE

48 STATE OF WISCONSIN FFY 2016

Community Traffic Safety Program

49 STATE OF WISCONSIN FFY 2016 HIGHWAY SAFETY PLAN • Community Traffic Safety Program Targeted single-ormultiple-issue localprograms incommunities. O distributed by BOTS. This willbeusedtofundtheelectronic grantsmanagementsystem, Wise-Grants, whichmanagesthegrants utreach Program groups as indicated by crash and injury datatrends,groups andtheylead asindicatedby crashandinjury WisDOT to efforts The RPMsdevelop safetyinitiatives to reduce fatalitiesandinjuries among high-risk with alllawenforcement agenciesinvolved inthecommunitysafetygrantprogram. programs involved incommunitytrafficsafetyand WisDOT. TheRPMs work closely tance asaliaisonbetween lawenforcement agencies,organizations,andnon-profit postage. Continuetoprovide leadership, training,information,andtechnicalassis­ increase par communities. have abetter understandingoftheissuesintrafficsafetylocal policy andprograms. Participation by LEAsalsoallows WisDOT to TSCs isessentialforoutreach toLEAsfor WisDOT andUSDOT Traffic SafetyCommissions (TSCs)ineachcounty. in Participation Hosting Grant Management System Maintenan 50 ticipation of law enforcement agencies in the quarterly ticipation oflawenforcement agenciesinthequarterly 21-00-P $284,000 (402) 2016-90-01-CP (402) 2016-90-04-CP (402) 2016-90-04-CP (402) 2016-90-04-CP supplies, training,travel, printing,and data processing costs,materialsand Traffic Safety Program. Wageandfringe, and managethestateCommunity Managers (RPMs) thatcoordinate, plan, BOTS hasfourRegional Program Program Management PROGRAM JUSTIFICATION c e and $50,000 $90,000 Conferences and Meetings Forums and other meetings that address cross-disciplinary traffic safety issues. (402) 2016-90-04-CP $75,000

Prevention Develop relationships with targeted businesses, non-profit organizations, and government agencies to develop, design, and implement programs focusing on the high-risk behaviors of employees, especially as these behaviors relate to impaired driving, lack of safety belt use, mobile telephone use while driving, and speeding. (402) 2016-90-02-CP $25,000 Safety Program Program Safety COMMUNITY TRAFFIC SAFETY PROGRAMS—BUDGET SUMMARY

402 2016-90-01-CP $284,000 c nity Traffi 402 2016-90-02-CP $25,000 402 2016-90-04-CP $215,000 Total $524,000 STATE OF WISCONSIN FFY 2016 HIGHWAY SAFETYu PLAN • Comm FFY 2016 HIGHWAY WISCONSIN OF STATE

51 STATE OF WISCONSIN FFY 2016 HIGHWAY SAFETY PLAN • Community Traffic Safety Program 52 STATE OF WISCONSIN FFY 2016

Media & Outreach Program

53 STATE OF WISCONSIN FFY 2016 HIGHWAY SAFETY PLAN• Media and Outreach Program (405b) 2016-25-02-M2 (402) 2016-40-02-PT inmobilizationsandothersafetyactivities. participation Support LawEnforcement Liaisonoutreach toenforcement agenciestoencourage Polic P (405d) 2016-31-02-M5 to assistthemindeveloping successfulevidencebasedprevention programs. and current datatothepublic.Collaboratewithcommunityprevention organizations and disseminate“Best Practices” information.Provide up-to-dateeducationalmaterials Spanish speakingcustomers.Use the Website more toreduce production costs.Develop mation, identifyspecificneedsandtargetinformationto various audiencesincluding reviseplacement, printingandpostage.Collaboratewithpartners, andupdate allinfor­ methods suchasthe Web, print,and TV. forproduct and Contractualservices OWI injuriesandfatalitiesbasedonNHTSA’s goalsandobjectives utilizingvarious Continue todeveloppublicinformationandeducationcampaignreduce astatewide Communic (405b) 2016-25-02-M2 and a0.5LTE position. This program fundsmaintenanceandupkeepfortheseatbelt rollover convincer, travel, O P ublic Information andEd ublic Information andEd utreach Program – Occu • • • • • • e Traffic Ser messages targetedattheunbuckledmotorvehicle occupant. W Create state-specificoccupantprotection messageusingCIOT, Zero in WIand and the W materials andotheritemsinbothSpanish andE develop andenforce anemployee safetybeltusepolicy. enforcement agenciesthatreceive Federal Highway Safety program fundsto belt usefortheiremployees by Encourage makingitawork law rule. reduce printingandduplicationcosts. Review andupdateweb-based informationandmaterialsforaccuracyto Duplicate printand videomaterialsfordistributiontothepublic. use. Review andupdateinformationregarding childpassengersafety, safetybelt P artner withteensafedrivingprograms topromoteartner young adultdriver seatbelt ork withemployers through the Wisconsin CompensationRatingBureau ation Program –Impaired Driving isconsin Department of isconsin Department Workforce Development toencouragesafety vic es pant Prote uc uc ation – ation –Occu c tion 54 pant Prote nglish. c tion $190,000 $200,000 $220,000 $40,000 h Program h Program c trea u

Public Information and Education – Pedestrian and Bicyclist Work with partners to keep information up-to-date, add training brochures/information to WisDOT website. Continue to work with the variety of Drivers Education Programs to ensure beginning drivers receive the correct pedestrian/bicycle training. (State 562) 2016-89-02 $11,000 Continue to develop new material that educates all people involved in pedestrian/bicycle safety. Work in cooper­ ation with Share and Be Aware to develop new training/educational materials. (State 562) 2016-89-02 $30,000 (402) 2016-80-02-PS $50,000

Public Information and Education – Community Outreach Contract with DaneNET for production of Traffic Safety Reporter, Web design and distribution costs. (402) 2016-90-02-CP $66,000

Public Information and Education Multiple program information outreach. (402) 2016-90-02-PM $475,000 STATE OF WISCONSIN FFY 2016 HIGHWAY SAFETY PLAN• Media and O FFY 2016 HIGHWAY WISCONSIN OF STATE

55 STATE OF WISCONSIN FFY 2016 HIGHWAY SAFETY PLAN• Media and Outreach Program Contract forpaidmediaallmajorbehavioralareas. Paid Media 405d 405 405b 402 402 402 402 402 St a te 562 d MEDIA AND OUTREACH PROGRAM — Total $2,092,000 2016-31-07-P 2016-31-02-M5 2016-25-02-M2 2016-89-02 2016-90-07-P 2016-90-02-P 2016-90-02-CP 2016-80-02-PS 2016-40-02-PT M M M

56 (405d) 2016-31-07-PM (402) 2016-90-07-PM B UDGET SUMMARY $2 $220,000 $ $5 $475,000 $200,000 $230,000 $580,000 2 $41,000 $66,000 $50,000 30,000 80,000 3 0,000 STATE OF WISCONSIN FFY 2016

Appendix SECTION III

57 STATE OF WISCONSIN FFY 2016 HIGHWAY SAFETY PLAN • Appendix 1: Paid Media Plan APPENDIX 1: WISDOT PAID MEDIA PLAN 2014 SEAT information (Scarborough Research August 12–July 13): 54 forthesamepurpose.Using thisinformation(Scarborough Research August 2013 –July 2014):Using this looking atbothmaleandfemale rankingsw Using Scarborough research, various mediatactics were rankedusingaheaviesttolightestquintilereport. By Media Tactics audience. targetininternetuse,makingthisanefficient vehicleto reachthetotaldriving catching uptoourprimary and theyare slightlymore likelytofallintothe heavierradiolisteningquintiles.Theolderdriver however, is delivered toallaudiences.Drivers target in the35+group typicallywatchmore televisionthandoes our primary television andradiotodigitalformsofmedia.By makingthemourprimar Men inthisagegroup are amore difficultaudienceto reachastheycontinueto move away from traditional crashes. Traffic Crash Facts are more thanthree timesmore likelythanwomenofthatsameagetobeinvolved infatalcar 2015. Thisgroup isinvolved inahigherpercentage ofcrashes overall and,according tothe2012 Wisconsin targetforthesecampaignshastraditionallybeenmen,18-34 years ofage anditisnodifferent for The primary General TargetA Driving,Distracted MotorC asw efforts, The current planwillincludeClick It or Ticket (May) and Drive Sober or Get Pulled Over (August/September) through strategically plannedmediacampaignsmustbemaintained. Wisconsin’s highwaysistoomany, tocontinueincrease sotheefforts awareness andcomplianceofthelaw it’s stilltoomany. Thegoalofthe Zero in Wisconsin campaign isto remind thepublicthateven onedeathon 2014 continuestotrackasithas,thetotalforthisyear mightbebelow 500. While headingintherightdirection, actuality, theywere significantlyunder, cominginat 527, thelowest numberoffatalitiesin over five years. If fewerWhen planningfor2014,itwasanticipatedthattrafficfatalitiesin2013wouldagainbethan600. In Introd November 19, 2014 MEDIA PLAN • Distracted driving,whetheritinvolves texting,cellphoneuseoranyotherdistraction,continuestobea • Speeding contributedtoover 30%ofallcrashes,killing156peopleandinjuringmanyothersaccording • According to2012 WisDOT data,motorcycles makeup6%ofallregistered vehicles yet accountfor major contributortofatalitiesandassuchwillreceive adedicated w to 2013 nearly 19%ofalltrafficfatalities. of YouSpeed, YouLose. uc tion ell asthree initiatives: important B ELT ENFORCEMENT AND IMPAIRED DRI

B W UREAU OF isDOT statistics.In tohelpbringthisstatisticdown, aneffort themessagein July willbeone udienc ycle Awareness andSpeeding: e

TRANSPORTATION SAFETY e canidentifycommonalities between thesex 58 V ING y target,we know themessagewillbe eek of media support. eek ofmediasupport. es. We alsopulled A35­ • M18-34 are 56% more likely than the general population to be among those who travel the most miles. • 43% of males, 35% of females 18-34 and 46% of adults 25-54 fall into the heaviest quintiles for radio listening • All targets fall into the average to light television viewing quintiles, although A25-54 are most likely to be considered “average” viewers • Internet use is heaviest among the 18-34 segment: 63% of men fall into the heaviest use quintiles 52% of women are defined as heavy users 48% of A25-54 are defined as heavy users • Pandora radio has the heaviest penetration in this market with 36% of M18-34 and 42% of F18-34 listening to this online service • M18-34 are 85% more likely to be heavy users of digital compared to 69% of W18-34 and 15% of A25­ 54 Hulu is accessed by 9% of M18-34 and 10% of females 18-34 • Over 80% of adults 18-34 own a SmartPhone compared to 69% of A25-54 Despite the proliferation of “new” media, Nielsen quarterly Cross-Platform Report (September 2014) indicates that traditional TV and Radio continue to be the best way to reach the largest possible audience. But it also shows that media habits among 18–34 year olds are far different from those of 33–49 or 50–64 year olds. The following illustrates the amount of time each group spend consuming media on a weekly basis (19:02–19 hours and 02 minutes). 18-24 24-34 35-49 50-64 Traditional TV 19:02 24:24 30:17 40:23 Time-Shifted (DVR) 1:43 3:11 3:34 3:55 Online Video 1:58 2:02 1:49 1:06 Any App/Smartphone 9:21 9:40 8:39 5:11 AM/FM Radio 10:36 11:43 13:59 15:00 As the data shows, it is becoming increasingly important to include digital

Broadcast Television As illustrated in the Cross Platform Report, television remains the one medium that can reach all demographic groups. Time spent watching traditional TV has actually remained relatively stable across all demographic groups. Males 16 and older are particular in their viewing habits but can be reached via sports programming and comedies. The challenge of reaching 200 TRPs in television is that viewing has become more fragmented. The same sports broadcast, for example, is often available on both over the air and cable networks or is viewed out of home in large groups at bars or other venues. This dilutes the audience ratings and demands creativity in buying to achieve stated goals. Popular comedies in syndication include The Big Bang Theory, Family Guy, The Office, The Simpsons, Seinfeld, Anger Management and Two and a Half Men. These air on local stations in Prime Access and Late Fringe, and can also be found on Cable. Because each market in Wisconsin differs in the amount and type of syndicated programming offered, we are proposing a daypart mix that allows for flexibility in utilizing the most effective programs that appeal to young men in each market: STATE OF WISCONSIN FFY 2016 HIGHWAY SAFETY Media Plan 1: Paid PLAN • Appendix FFY 2016 HIGHWAY WISCONSIN OF STATE

59 • Recommended daypart mix include Prime/Sports (40-70%), Prime Access (5-15%) and Late Fringe (25­ 45%.)

Cable Television Cable will again be relied upon to provide additional programming opportunities that appeal to these young men. Cable penetration varies greatly by market and in some markets is challenged by alternate delivery systems (ADS) such as satellite that do not currently carry local advertising. This impairs our ability to reach cable viewers with local commercials in these more rural markets. Cable Networks focusing on sports, comedy and music will be among those used in our buys. Adult Swim, Comedy Central and FX may remain constant in our campaigns, but we’ll also look into other networks that carry male oriented or motorcycle specific programming.

Radio As shown by research, Radio remains an effective way to reach both the primary and secondary targets. The advantage of radio for DOT’s efforts is that it reaches drivers while they are in the car, giving us an opportunity to influence them as they are driving. Again using Scarborough Research, it was determined that there are only slight variations in listening habits among the audiences. Dayparts index as follows (read as M18-34 are 19% more likely to be listening to radio 7p-12a than the general population):

M18-34 W18-34 A25-54 Listen 6a-10a 98 81 117 Listen 10a-3p 103 84 111 Listen 3p-7p 106 118 116 Listen 7p-12a 119 121 104 Listen Weekends 96 104 110

• The recommended daypart mix will include: 20% morning drive (6a-9a), 20% mid-day (9a-3p), 30% afternoon drive (3p-7p), 20% evening (7p-12a) and 10% weekends. Staples Marketing is recommending the inclusion of stations with signals large enough to cover the rural areas as well as the metropolitan areas to maximize geographic reach. Example stations are included at the end of this proposal. Formats most popular with M18-34 include: • Album Oriented/Active Rock • Alternative • Country • Sports • Pop/Contemporary Hit Radio • Urban Contemporary

Digital As the Scarborough research has shown, individuals between 16 and 34 have embraced the new digital technologies and often choose to view content over them. These options help us reach a transient population STATE OF WISCONSIN FFY 2016 HIGHWAY SAFETY Media Plan 1: Paid PLAN • Appendix FFY 2016 HIGHWAY WISCONSIN OF STATE

60 such as those living in dorms and apartments as well as the “cord cutters” who never had or are dropping their cable subscriptions. These hard to reach consumers are increasingly consuming content by subscribing to Netflix or Hulu or stream it through their laptops, game consoles, tablets and Smartphones. On-line video advertising has become increasingly popular and its effectiveness has been found to out-perform banner advertising. Pre-roll can be found on many websites on which video is predominantly featured such as YouTube and Hulu, but it is now found on almost every publisher site. Video can be placed as pre-roll (running prior to the desired video), mid-roll or at the end with pre-roll being the most common of the three. The most often used lengths are :15 or :30 seconds. :15 second units typically have higher completion rates – averaging 76% of users watching all :15 seconds compared to 65% of :30 second users, but like most forms of advertising, this is affected by engagement with the creative message. The first :05 seconds cannot be clicked through, so it’s important to “grab” the user in that short time to increase viewing. Interestingly, completion rates do not vary by age group, although men are slightly more likely to watch a complete video than women. Research from TubeMogul shows that pre-roll video significantly drives brand awareness and favorability among 18-34 year olds. Hulu will be supplemented with a pre-roll video program. Pre-roll can be purchased on a traditional cost per thousand basis (CPM) or on a cost per completed view basis, making it one of the more affordable online options available. A “not to exceed” budget would be established and exceeded only if given permission. The advantage of using pre-roll versus Hulu for example, is that the video can be served to the M18-34 audience no matter where he is online, where if we restrict video to Hulu we can only reach them if they’re catching up on their favorite program. Pre-roll would be purchased on a programmatic basis using predictive and contextual targeting to serve the ad to the consumer based on their online behaviors. It enables us to reach the audience with ‘people vs. places’ play wherever their searches take them on the internet. We have been following a new tactic in the digital world that would deliver the advertising message based on the user’s location. Thinknear is one of the sources that use the consumer’s GPS, WiFi and cell tower triangulation to get an exact read on the user’s location, enabling us to deliver our ad message via their mobile apps. Following is a sample list of apps within their network: STATE OF WISCONSIN FFY 2016 HIGHWAY SAFETY Media Plan 1: Paid PLAN • Appendix FFY 2016 HIGHWAY WISCONSIN OF STATE

61 STATE OF WISCONSIN FFY 2016 HIGHWAY SAFETY PLAN • Appendix 1: Paid Media Plan be deliv Pandora istargetedtoreach 306,270 dedicatedmonthlylisteners.Approximately 3.2millionimpressions will interacts withtheapplication–skippingatrack,adjusting volume, thumb-upordown aselection,etc. pr Staples isrecommending aslightexpansion ofthePandora program,Display incorporatingtheirnew Everywhere generated 5000+entriesand,mor win anautographedDonald Driver football.Thiscombinationoftargetedmessagingandonline engagement ZeroInWisconsin.gov. Pandora userswhoclickedonthebannersandsuccessfullytookquizwere entered to Driver seatbeltadalongwithDonald Driver toa“Driver banneradsthatclickedthru Safety Quiz” hostedon oftheClickitor the pastfouryears aspart Ticket campaign,utilizing:15audiooftheZero in Wisconsin Donald r commer On these sites,thelistenermustlistentocommercial togetthenextsong.Banners accompanythe aBrooklynbe served advs.a WisDOT admessage. media waste.For example,ifour Wisconsin maleislisteningtoanalternative Brooklyn NYrock station,hemay on thelocationofClearChannelstationuserislisteningtovs.where theuserisbasedcreating increased greater geo-targetingcapabilities,targetingadsbasedontheirsubscriber’s location.iHeart’s isbased adserving has higherpenetrationratesin Wisconsin thaneitheriHeart orSpotify. Andmostimportantly, Pandora has over 850stationsthroughout thecountry. Of thesethree, Pandora isthecurrent streaming source ofchoice.It at atime.iHeart Radioisoffered viaiHeart Media (formerlyClearChannelRadio), which owns and operates site orSpotify, onceinawhile,anddelivers onlyone15or30secondcommercial every anaudiocommercial runs egister forthesesites,solistener/viewerdemographicsandgeographiclocationare available. On Pandora’s free oduct intoourcampaign.Display Everywhere timeauser every includesa300x250banneradthatisserved ered ineachoftherecommended flights, May CIOT, July Speed Enforcement and August Drive Sober. cial, whichclickthrough totheadvertiser’s website. Staples Marketing hassuccessfullyusedPandora in stations”, orfashiontheirown, basedontheirmusicpreferences. Consumersmust Internet radioworks muchthe sameway. Listenerscanlistentopre-formatted “radio one cangetup, getrefreshments, changeclothes,etc.,inthetime;it’s effective. very program. Compared tothesize ofacommercial podonbroadcast television,where requested video,whichisn’t muchfortheviewertositthrough togettheir tisement. HULU typicallyloads one15secondvideocommercial infront ofthe of ourr We are recommending aslightdecrease inourHulu program, butitremains apart include acombinationofthesedigitaltacticstoexpandmessagereach. include Pandora, iHeart Radio,orSpotify. Recommendations forcampaignswill likely tolistenmusiconadevicesuchasanIP While ourtargetstilllistenstoabout11hoursofradioeachweek, theyare justas within theState of Wisconsin. SOV (share ofvoice) is33%ofavailable impressions or2,786,885impressions Thebe furnishedattheendofeachflightasproof ofperformance. recommended throughout thestateof Wisconsin. Thetacticisimpression basedandanalyticswill This capabilitycanbeusedinbothlargeandsmallmarkets, ensuring reach andcontextualcuessuchasdayofweek. day parting an area onemilearound theselocations.Theprogram wouldbeoptimized using case around bars/clubs,restaurants venues. Theywould andsporting “geo-fence” This program wouldtargetanarea where ouraudiencespendstheirtime,inthis e importantly, protracted interactionwiththeClickitor Ticket campaign. ecommendation becausealmost95%ofviewerswatchtheentire adver­ 62 hone orIPod. Commonsources Minority Newspaper A small program will run in Milwaukee area newspapers to expand reach to the African American and Hispanic communities in the major CIOT and August Drive sober campaigns. Although Urban radio is included in each buy, these placements will help expand reach and build message frequency in these markets. As in previous years, Staples Marketing underscores the importance of creating synergy with the national program and we are once again requesting a copy of the national buy with specific programming with dates to ensure that we are supporting and not duplicating what is being done nationally. The following campaign summaries are our initial recommendations for the 2015 campaigns which are based on current programming and ratings information. These may change as ew get closer to the planning period and if so will be replaced with programs with similar audience deliveries. The first three campaigns are closely timed and efficiencies may be realized by negotiating all three at one time. Any cost efficiencies realized will be re­ directed to buy either more ratings for that campaign or moved to another campaign to ensure deliveries for that buy.

2015 DISTRACTED DRIVING CAMPAIGN STRATEGIC PLAN

Dates: April 6 - 12, 2015 Demographic: Budget: $108,965 • Primary: M18-34 Market List: • Secondary: A18-34, A25-54 • Milwaukee Gross Rating Point (GRP) Goals: • Madison • Radio: Minimum of 210 • Fox Valley: Appleton, Oshkosh, Green Bay • Television: Minimum of 80 • Wausau, Stevens Point, Rhinelander Media: • Eau Claire, La Crosse • 30 Television/Cable • (Duluth, Superior is bought by MnDOT as part • 60 Radio of that DMA) STATE OF WISCONSIN FFY 2016 HIGHWAY SAFETY Media Plan 1: Paid PLAN • Appendix FFY 2016 HIGHWAY WISCONSIN OF STATE

63 Wisconsin Department of Transportation 2015D istracted Driving

Flight Dates: 4/6 - 4/12115 April

Media: 3 0 6 13 2 0 TRPs Budget: Television: 80 TRPsM18-34 per market EauClaire/ La Crosse 80 $8,000.00 GreenBay/Appleton 80 $12,000.00 Madison 80 $12,000.00 Milwaukee 80 $22,000.00 Wausau/StevensPoint 80 $8,000.00 $62,000.00 RADIO 200TRPs M18 -34 per market Eau Claire 200 $5,000.00 GreenBay/Appleton/Oshkosh 200 $9,200.00 La Crosse 200 $4,400.00 Madison 200 $11,000.00 Milwaukee 200 $21,000.00 Wausau 200 $5,200.00 $55,800.00

TotalGross : $117,800.00 Less DOT Discount: $8,835.00 Total DistractedDr iving Campaign: $108,965.0~ STATE OF WISCONSIN FFY 2016 HIGHWAY SAFETY Media Plan 1: Paid PLAN • Appendix FFY 2016 HIGHWAY WISCONSIN OF STATE

64 DISTRACTED DRIVING CAMPAIGN STRATEGY AND MEDIA MIX

Texting and phone calls are the two most known distractions, but anything that takes the driver’s eyes off the road is a distraction. Eating, applying make-up, looking for something on the seat next to you, can all contribute to an accident. Outside of talking to a passenger in the car the most common distractions are:

• Using a navigation system • Eating or Drinking • Adjusting the car radio • Making or receiving phone calls • Using the SmartPhone to get driving directions Over 77% of respondents to this NHTSA survey indicated they answer the phone while driving, while only 41% admit to calling someone. This behavior is actually more prevalent among 21-44 year olds than with younger drivers. Texting however is much more common among 18-24 year olds than any other age group. Young males are more than twice more likely to be answering the phone than females. In texting however, that narrows signifi­ cantly. Crash experience shows men, 18-24 year olds have the highest incidence. Those with near-crash experiences tend to fall within the 21-44 age groups. For the purposes of this plan, the primary target will be M18-34 with a secondary target of A18-44. The included media will be television, cable and radio.

Television 80 M18-34 rating points will be purchased in broadcast TV, supplemented with targeted cable. Keeping to our recommended daypart mix, programming may include: The Big Bang Theory, Family Guy, Seinfeld, The Simpsons and Two and a Half Men. Prime programs vary by season, but would include programs like Chicago P.D. and The Blacklist. Late fringe programming has a strong male following. Popular shows include: The Tonight Show starring Jimmy Fallon, Late Night with Seth Meyers, Jimmy Kimmel Live and Saturday Night Live. Sports programming is destination viewing for our target audience. Auto racing is one of the best ways to reach young males, with NASCAR extending into the broader demographic as well. Also airing in this time would be Major League baseball and the NBA. Again, while the priority is reaching the young male viewer, it’s important to note that many of these same programs will reach our secondary audiences as well as or in the case of A25-54 possibly better than our primary target!

Cable While cable penetration varies by market, it provides additional programming opportunities that appeal to the hard-to-reach young men. Cable offers targeted options, ideally designed to reach our target audience. Networks that index very high against our target (Scarborough Research) include: ESPN, FX, Adult Swim, Comedy Central, USA and TNT. Some of these same networks index well against our W18-34 and A25-54 secondary targets.

Radio 200 M18-34 TRPs will be purchased in each market to support this message. 60% of the radio commercials will run in afternoon drive, evening and weekends to correspond with the target’s listening patterns. The remaining 40% will run in morning drive and mid-day which will expand reach to the secondary targets while providing additional frequency to the young male. STATE OF WISCONSIN FFY 2016 HIGHWAY SAFETY Media Plan 1: Paid PLAN • Appendix FFY 2016 HIGHWAY WISCONSIN OF STATE

65 Radio formats will include Country, Rock, Alternative or Triple AAA, Contemporary Hit and Urban radio stations. The state’s largest FM stations will be utilized, most of which are 50,000 – 100,000 watts, which will ensure penetration into Wisconsin’s 72 counties. Stations list typically includes:

2015 MOTORCYCLE AWARENESS CAMPAIGN STRATEGIC PLAN Dates: April 27–May 3, 2015 Demographic: Budget: $132,302 • Primary: M18-34 Market List: • Secondary: A18-34, A25-54 • Milwaukee Gross Rating Point (GRP) Goals: • Madison • Radio: Minimum of 200 • Fox Valley: Appleton, Oshkosh, Green Bay • Television: Minimum of 100 • Wausau, Stevens Point, Rhinelander • Eau Claire, La Crosse Media: • (Duluth, Superior is bought by MnDOT as part • :30 Television/Cable of that DMA) • :60 Radio

MOTORCYCLE AWARENESS CAMPAIGN STRATEGY AND MEDIA MIX:

The goal here is to promote safe driving by the motorcyclist and encourage all drivers to be aware of the need to share the road with motorcyclists. Underscoring the need to do this is the fact that the number of total crashes in 2013 increased by approximately 8% over 2012 (Wisconsin Department of Transportation Statistics.) Fortu­ nately the number of fatal crashes has fallen by 9% during this same time period. The included media will be television (broadcast and cable) and radio targeted to reach males between the ages of 16 and 34. 2012 Wisconsin Motorcycle Safety Facts statistics indicate that while cyclists between the ages of 16-34 account for only 15% of licensed cyclists, they account for more than 34% of the fatalities. And 86% of the over 515,000 licensed cyclists are men. STATE OF WISCONSIN FFY 2016 HIGHWAY SAFETY Media Plan 1: Paid PLAN • Appendix FFY 2016 HIGHWAY WISCONSIN OF STATE

66 Wisconsin Departmentof Transportation 2015Motorcycle Awareness

Flight Dates: 4/27-5/3/2015 April /May

Media: 2 7 4 11 18 25 TRPs Budget: Television: 100TRPs M18-34 per market EauClaire!LaCrosse 100 $10,000.00 GreenBay/Appleton 100 $15,000.00 Madison 100 $15,000.00 Milwaukee 100 $27,500.00 Wausau/StevensPoint 100 $10,000.00 $77,500.00 RADIO 200 TRPsA 18-34per market EauClaire 200 $5,000.00 GreenBay/Appleton/Oshkosh 200 $9,200.00 La Crosse 200 $4,400.00 Madison 200 $11,000.00 Milwaukee 200 $21,000.00 Wausau 200 $5,200.00 $55,800.00

TotalGross : $133,300.00 LessDOT Discount: $9,997.50 Total MotorcycleAwareness Safety Campaign: $123,302.50 STATE OF WISCONSIN FFY 2016 HIGHWAY SAFETY Media Plan 1: Paid PLAN • Appendix FFY 2016 HIGHWAY WISCONSIN OF STATE

67 As a result, media tactics will continue to focus on young males as our primary audience, but as we want other drivers to watch out for motorcyclists, our secondary target of A25 -54 will expand our message reach. Media tactics for this campaign include:

Television 100 M18-34 rating points will be purchased in broadcast TV, supplemented with targeted cable. As this comes two weeks after the Distracted Driving campaign, the program mix will include many of the same syndicated programs including: The Big Bang Theory, Family Guy, Seinfeld, The Simpsons and Two and a Half. Prime programs vary by season, but would include programs like Chicago P.D. and Shark Tank. Late fringe programming would again include: TheTonight Show starring Jimmy Fallon, Late Night with Seth Meyers, Jimmy Kimmel Live and Saturday Night Live. Sports programming would also be a continuation of the previous campaign incorporating NASCAR, Major League baseball and the NBA.

Cable Television The Cable buy might include programming on: ESPN, FX, Adult Swim, Comedy Central, USA, TNT and NBC Sports. Many of the popular comedies mentioned earlier will be included in the cable buy as appropriate, but we’ll look at other programing to reach bikers such as Motorcycle Racing on FS1 and Duck Dynasty on A&E. (See sample program list.)

Radio Motorcycles, like cars, are equipped with radios thus the message will extend to both automobile and motorcycle riders. To cover the entire state of Wisconsin, we will look to the same mix of local stations with strong signal reach to cover the broadest geography possibly, supplementing if necessary to extend reach. 200 M18-34 TRPs will be purchased in each market to support this message. 50% of the radio commercials will run in afternoon drive, evening and weekends to correspond with the target’s listening patterns. The remaining 50% will run in morning drive and mid-day which will expand reach to the secondary targets while providing additional frequency to the young male. Radio formats will include Country, Rock, Alternative or Triple AAA, Contemporary Hit and Urban radio stations. The state’s largest FM stations will be utilized, most of which are 50,000 – 100,000 watts, which will ensure penetration into Wisconsin’s 72 counties.

2015 CLICK IT OR TICKET (CIOT) CAMPAIGN STRATEGIC PLAN Dates: May 4 through May 25, 2015 • Secondary: Influencers of the primary demographic Budget: $$292,808.75 • Qualitative: Pick-up Truck Drivers Market List: Gross Rating Point (GRP) Goals: • Milwaukee • Radio: Minimum of 275 • Madison • Television: Minimum of 180 • Fox Valley: Appleton, Oshkosh, Green Bay Media: • Wausau, Stevens Point, Rhinelander • :30 Television/Cable • Eau Claire, La Crosse • :60 Radio • (Duluth, Superior is bought by • :15 Internet Radio and Banners (Pandora) MnDOT as part of that DMA) • :30 Internet Video and Banners Demographic: • Full Page, 4C Print (Minority Newspaper) • Primary: M18-34 STATE OF WISCONSIN FFY 2016 HIGHWAY SAFETY Media Plan 1: Paid PLAN • Appendix FFY 2016 HIGHWAY WISCONSIN OF STATE

68 Wisconsin Departmentof Transportation 2015C lickI t or Ticket

Flight Dates: 5/4~5/25 /2015

Media: 27 4 11 18 25 TRPs Budget: TV 180M 18-34TRPs EauClaire/LaCrosse 180 $18,000.00 GreenBay/Appleton 180 $27,000.00 Madison 180 $27,000.00 Milwaukee 180 $49,500.00 Wausat.v'SfevensPoint 180 $18,000.00 $139,500.00

RADIO 250M18-34 T RPs EauClaire 275 $6,875.00 GreenBay/AppletorvOshkosh 275 $12,650.00 La Crosse 275 $6,050.00 Madison 275 $15,125.00 MIiwaukee 275 $28,875.00 Wausau 275 $7,150.00 $76,725.00 PRINT Full page,4C El Conquistador X X 2x $2,440.00 SpanishJoumal X 1x $2,470.00 MilwaukeeCommunity Journal X X 2x $8,580.00 Courier X 1x $3,305.00 $16,795.00

Alternative Media Internet Radio $23,530 Internet Video $20,000 Online( Pre-Roll & Geo-Fence Display) $40,000 $83,530

TotalGross : $316,550.00 LessDOT Discount: $23,741.25

TotalClicl< it or TicketS pring Campaign: $292,808.75 STATE OF WISCONSIN FFY 2016 HIGHWAY SAFETY Media Plan 1: Paid PLAN • Appendix FFY 2016 HIGHWAY WISCONSIN OF STATE

69 CIOT STRATEGY AND MEDIA MIX:

The most recent (WisDOT Field Observation Research, July 2014) data shows seat belt usage has increased to 84.7% from the 2013 level of 82.3%. Although an improvement, it still lags the national average of 87% (2013 US Department of Transportation.) The primary demographic for seat belt efforts is Males between the ages of 16 and 34. Women are 10% more likely than men to wear their seat belts. Occupants of pick-up trucks are least likely to use seat belts. Only 68% of those drivers or occupants wore seat belts. The message of Click It or Ticket resonates with the young male target: getting a ticket and the financial consequences of paying it has a more immediate impact on this demographic than life-saving messaging. Of all people surveyed, persons aged 18-34 and those 65 and over were most likely to respond that they felt they’d get a ticket if they weren’t wearing one, proving they do remember the message. Media efforts will also include the secondary market of influencers. Both the television and radio buys will be broad enough to include other demographics; such as girlfriends, mothers, fathers and friends of the targeted young males. Media tactics for this campaign will include television, radio including internet radio and video. Minority targeted newspapers will also be included for this campaign.

CIOT Broadcast Television May marks the end of the broadcast network’s prime programming season and there are many series finales and specials running during this time that attract strong audiences. In order to take advantage of these larger audiences with original programming, it is recommended that we start the CIOT effort on May 4th, a week earlier than we have in the past. PUT levels (People Using Television), decline in the spring as daylight hours (and outdoor activities) increase providing another reason for an earlier start to our media efforts. The television flight will end on May 24th . 180 M18-34 rating points will be purchased for this campaign. Syndicated programming, The Big Bang Theory, Family Guy, Modern Family, The Simpsons, Seinfeld, and Two and a Half Men which air in prime access and late fringe, continue to attract the M18-34 target. About 40% of the TRPs will be scheduled in these dayparts. Sports programming remains a strong option during this time period. It is destination viewing for our primary audience. One of the best sports to reach this demographic this time of year is auto racing, including NASCAR. NASCAR’s popularity cuts all demographics and lifestyles. During this campaign, we will use the NASCAR Coke 600 at Charlotte and we will also strive to utilize the Indy 500 Race on Sunday May 24th, Major League Baseball and the NBA Playoffs. This programming will be reaching the “influencers” as well: parents, teachers, coaches and girlfriends. Older adults tend to spend more time watching television in general. And many of the prime programs, syndicated comedies and late fringe programming that are reaching our primary target of young males, appeal to females and older adults, too.

Cable Television This flight may again include cable networks that focus on sports or comedy; two of the most important things to young men. Some of the top networks for our demographic include ESPN, Comedy Central, Adult Swim, FX, History, TBS, USA and Discovery. Many of the popular comedies in syndication that we previously mentioned such as The Big Bang Theory, Family Guy, and The Office are also offered on cable networks including Adult Swim and TBS. Specific programming that attracts male audiences, such as Swamp People and Pawn Stars on History and Tosh.0 on Comedy Central. (See sample program list.) STATE OF WISCONSIN FFY 2016 HIGHWAY SAFETY Media Plan 1: Paid PLAN • Appendix FFY 2016 HIGHWAY WISCONSIN OF STATE

70 Radio Radio listening peaks during the busy summer season simply because people are more active and on the move. The advantage of radio is a clear one for the CIOT message: it’s the only medium that effectively reaches individuals in their cars, when they may or may not be wearing a seat belt. Therefore, we’re able to reach them and remind them to buckle up at a critical decision point. Influencers riding in the car may take the opportunity to “nag” the offender. • The daypart mix will include the standard dayparts of 25% Morning (6am-9am), 20% Mid-day (10am­ 3pm), 30% Afternoon drive (4pm-6pm) and 15% Weekends (Saturday and Sunday daytime). In addition, 10% Evenings (7pm-2am) will be included to reach individuals that are headed out to bars, sporting events, or other entertainment venues, since they are associated with alcohol consumption. This daypart mix allows us to reach both segments of our target audience efficiently and effectively. Radio will start the week of May 11 and run through Memorial Day. 275 M18-34 TRPs will be scheduled during this period. Point levels were adjusted upward to as radio listening typically increases during the busy summer weekends. Station mix will remain constant focusing on those that most effectively reach our target audiences. Milwaukee Brewer’s statewide radio may be included if afforded by budget.

Digital Digital will take on an increased importance during this period. Pandora and Hulu will be included in this buy. All buys are impression based. Planning levels for these tactics:

Pandora • 3,260,000 impressions geo-targeted to M18-34 residing in the State of Wisconsin

Hulu • 500,000 Impressions geo-targeted to M18-34 residing in the State of Wisconsin

Geo-Fence Display/Pre-roll • 4,400,000 impressions geo-targeted to M18-34 via mobile and cross-platform video

Minority Newspaper Although urban radio is a constant in the program, newspaper will be included to further expand reach to the African American and Hispanic audiences. Full page, 4C ads have been included to provide maximum impact. Milwaukee Community Journal and the Milwaukee Courier will serve the African American community. Milwaukee Community Journal reaches 35,000 households and is published on Wednesdays. The combined edition of the Milwaukee Courier and Madison Times will be considered as a way to reach both markets. Two insertions are planned for the Journal and one for the Courier. El Conquistador and The Spanish Journal serve the Hispanic Community. (The Spanish Times ceased publishing in 2010.) El Conquistador is published on Fridays and has a distribution of over 15,000. Two insertions have been planned for this newspaper. One insertion will run in the Spanish Times. Circulation is 23,000. Note rates for these papers have been estimated. Once rates are announced scheduling may be adjusted. STATE OF WISCONSIN FFY 2016 HIGHWAY SAFETY Media Plan 1: Paid PLAN • Appendix FFY 2016 HIGHWAY WISCONSIN OF STATE

71 JULY 4 , 2015 ENFORCEMENT CAMPAIGN: Dates: June 29 – July 5, 2015 Demographic: Budget: $83,018.75 • Primary: M18-34 Market List: • Secondary: Influencers of the primary demographic • Milwaukee • Madison Gross Rating Point (GRP) Goals: • Fox Valley: Appleton, Oshkosh, Green Bay • Radio: Minimum of 250 • Wausau, Stevens Point, Rhinelander • Television: Minimum of 75 • Eau Claire, La Crosse Media: • (Duluth, Superior is bought by MnDOT as part • :60 Radio of that DMA) • :15 Internet Radio and banners (Pandora or similar) • :15 or :30 Pre-roll Video • Geo-fence Online Display Wisconsin Departmentof Transportation 2015Speed Enforcement

Flight Dates: 6/29-7/5/2015 June/July

Media: 22 29 6 13 TRPs Budget:

RADIO 250 TRPsM18-34 per market EauClaire 250 $6,250.00 GreenBay/ Appleton/Oshkosh 250 $11,500.00 La Crosse 250 $5,500.00 Madison 250 $13,750.00 Milwaukee 250 $26,250.00 Wausau 250 $6,500.00 $69,750.00 AlternativeMedia InternetRadio $10,000.00 Online(Pre-Roll/Geo- Fence"Display) $10,000.00

TotalGross: $89,750.00 LessDOT Discount: $6,731.25

STATE OF WISCONSIN FFY 2016 HIGHWAY SAFETY Media Plan 1: Paid PLAN • Appendix FFY 2016 HIGHWAY WISCONSIN OF STATE Total EnforcementCampaign: $83,018.75

72 SPEED ENFORCEMENT CAMPAIGN MEDIA STRATEGY:

Young men between the ages of 18-34 continues as our prime demographic for the enforcement message as this age group has the highest concentration of fatalities. But we will not ignore women or those 35+ as they are not immune to driving over the speed limit. Media weight against these secondary targets will be considered when making the final vehicle selection. The timing of this campaign around the 4th of July holiday has made buying television a challenge as PUT levels (people using television) are at the lowest levels of the year. Following is a comparison of levels in May, July and November for M18-34: Dimaey part/T May14 July14 Nov13 PA (6:30-7p) 12.4 10.3 22.5 PT (7p-10p) 20.0 17.3 30.2 LF (10p-12a) 12.4 9.5 18.7

• In Prime Access, July PUT levels are 17% less than May, more than 50% lower than Nov • Prime Time, July PUT levels are 13% less than May, more than 40% lower than Nov • In Late Fringe, July PUT levels are 23% less than May, almost 50% lower than Nov • PUT levels for Men 18-34 are lower in general compared to other demos such as Adults 25-54. (For example, Nov 13 A25-54 Prime PUT is 41.7 compared to 30.2 for M18-34.) Staples Marketing is recommending that Television not be included as part of the July campaign effort due to lower PUT levels and reduced viewing during this popular vacation period. Instead, we are recommending the use of Pre-Roll Video to target the M18-34. Radio listening increases during the busy summer months and radio is often taken along to picnics and tailgates, providing another touch point. Internet radio will be used as part of this campaign, as a means to supplement the already heavier radio levels.

Radio 250 M18-34 TRPs will be purchased during this time. The heavier TRP weight in radio during this campaign will offset the lack of television and will, simply because of the heavier listening at this time, work harder and more efficiently for our campaigns. Again daypart selection will vary slightly, again increasing in evenings and weekends Formats will include: Rock, Classic Rock, AAA, Contemporary Hit Radio, Sports, Country and Urban (some sample stations shown below). Media weight will vary slightly by market, but each will achieve 250 TRPs over the campaign. Brewer’s statewide radio may be included if afforded by budget.

Digital (Pre-Roll/Geo-Fence)/Pandora Radio Digital assets pre-roll, geo-fence display and Pandora radio will be included as part of this campaign. Geo-fence display is mobile based and use of mobile online tends to increase significantly over the summer, offsetting the decrease in desktop usage. Preroll will run cross-platform, reaching our target via mobile as well as through tradi­ tional desktop sites. Approximately 1,000,000 impressions are budgeted to run during this one week period. Pandora radio will also be scheduled during this campaign. A total of 1,600,000 impressions, a combination of audio and display, will be purchased during this time period. Impressions are geo-targeted to reach M18-34

residing in Wisconsin. SAFETY Media Plan 1: Paid PLAN • Appendix FFY 2016 HIGHWAY WISCONSIN OF STATE

73 STATE OF WISCONSIN FFY 2016 HIGHWAY SAFETY PLAN • Appendix 1: Paid Media Plan 2015 DRI 275 M18-34 TRPs willbepurchased duringthisperiod. effective toolto remind passengersanddrivers alikeofthedangersimpaired driving. these are traditionallythehighestdaysfordrinking.Since thismediumreaches peopleintheircars,itcanbean commercials willbestackedleadingintotheweekend (Thursdaythrough Saturday), andonLabor Day, since Foris active andonthego,amediumthataccompaniesthem intheircarisimportant. thiscampaign,radio mediumforthisdemographicduringsummer duetoitsportability.Radio isagainanimportant Thisage group Radio 180 M18-34 TRPs will bepurchased duringthisperiod. the momentthey’re bars. becoming impaired andsports athouseparties and effective environment forairinganimpaired driver message. It’s quitelikely we willbe reaching drivers at basiclevel events) (hencetheamountofbeercommercials it’svery andsignageseenduringsporting anatural tend todeliver ourM18-34targetaudienceatconsistentlevels. Since are drinkingandsports connectedon a While Network isstillatlower viewing levels, selectedCableandSports, includingPackers pre-season games, mixwillbePrime/Sportsdaypart (40-70%),Prime Access (5-15%)andLateFringe (25-45%.) Broadcast levels televisionwillagain beakeytacticasviewing begintoincrease inlatesummer. The recommended Broadc therefore audiencewillbedefinedas W18-34. oursecondary is agrowing amountofresearch thatpointstothefactgendergapisclosingintermsofimpaired driving, ages of21and40perBOTS guidelines,butformediabuyingpurposes thetargetisdefinedasM18-34.There radio anddigitaltactics(radio/video/mobile)willbeused. We willcontinuetotargetyoung males between the For NHTSA amixofbroadcast generalplanning,whichwillsupport television,cable nationalefforts, Demographic: Market List: Budget: $292,808.75 Dates: A DRIV • The daypart mixwillincludethestandard of25% • Thedaypart dayparts Morning (6am-9am),20% Mid-day (10am­ • (Duluth, Superior isboughtby MnDOT aspart • EauClaire, LaCrosse • Wausau, Stevens Point, Rhinelander • Fox Valley: Appleton, Oshkosh, Green Bay • Madison • Milwaukee • Secondary: Influencers of the primary Influencers• Secondary: oftheprimary • Primary: Males 21-40(For mediabuying E SO events, or other entertainment venues,events, sincetheyare orotherentertainment associatedwith alcoholconsumption. 10% Evenings (7pm-2am)will beincludedtoreach individualsthatare headed outtobars,sporting 3pm), 30%Afternoondrive (4pm-6pm) and15% Weekends (Saturday andSunday daytime).In addition, of thatDMA) demographic purposes 18-34) ast Tele V st 17–September 7,2015 ugst 17–September B E SO ER OR GET PULLED O B vision &Cable ER OR GET PULLED O V ER (DRIV V ER CAMPAIGN STRATEGIC PLAN: E SO 74 B Media: Gross Point Rating (GRP)Goals: ER) STRATEGY/MEDIA MIX • :15Internet Radio andbanners(Pandora or • :60Radio • :30 Television/Cable • Television: Minimum of180 • Radio:Minimum of275 • Full Page, 4CPrint (Minority Newspaper) • Full Page, 4CNewspaper • :15&:30Internet Video andbanners(HULU) similar) Wisconsin Departmentof Transportation 2015 Drive Sober or Get Pulled Over Campaign

Flight Dates: 8/17 - 9/6/2015 August/September

Media: 1T 24 31 7 TRPs Budget: TV 180M18-34 TRPs (Begins 8111)

EauC/aire/LaCrosse 60 60 60 180 $18,000.00

GreenBay/Appleton 60 60 60 180 $27,000.00

Madison 60 60 60 180 $27,000.00

Milwaukee 60 60 1;0 180 $49,500.00

Wausau/StevensPoint 60 60 GO 180 $18,000.00 $139,500.00

RADIO 250M1 8-34 TRPs Eau Claire 275 $6,875.00 GreenBay/ Appleton/Oshkosh 275 $12,650.00 La Crosse 275 $6,050.00 Madison 275 $15,125.00 Milwaukee 275 $28,875.00 Wausau 275 $7,150.00 $76,725.00 PRINT Full page, 4C El Conquistador X X 2x $2, 440. 00 SpanishJournal X 1x $2,470.00 MilwaukeeComrnunff y Journal X X 2x $8,580.00 MilwaukeeCourier X 1x $3,305.00 $16,795.00

Alternative Media Internet Radio $23,530 Internet Video $20,000 Online (Pre-Roll & Geo-Fence Display) $40,000 $83,530

TotalGross : $316,550.00 LessDOT Discount: $23,741.25

TotalDrive SoberSummer Campaign : $292,808.75 STATE OF WISCONSIN FFY 2016 HIGHWAY SAFETY Media Plan 1: Paid PLAN • Appendix FFY 2016 HIGHWAY WISCONSIN OF STATE

75 STATE OF WISCONSIN FFY 2016 HIGHWAY SAFETY PLAN • Appendix 1: Paid Media Plan formats, spotswillaironActive Rock, Hit,andUrban Alternative, Contemporary Country stations.Although it covering multiplecountiestoreach all72 countiesin Wisconsin. To correspond withthedemographic’ spreferred The radiobuywillonce again utilize thestate’s largestFMstations, mostofwhichare 50,000-100,000watts, Radio tradition ofwidespread drinkingandthegrowing ranksoffemaleimbibers. target,especially in are notignoringthegeneralmarket,Wisconsin whichcontinuestobeoursecondary withits commercials. Thisagegroup hasthehighestconcentrationoffatalities. While we are focusingonthis group, we Young menbetween theagesof 18-34continuetobeourprimedemographicforimpaired drivingenforcement ST. PATRICK’S DAY Dates: Mar for thesepapershave beenestimated.Once ratesare announcedschedulingmaybeadjusted. been plannedforthisnewspaper. intheSpanish willrun One Times insertion . Circulation is23,000.Note rates in 2010.)El Conquistador El Conquistadorand ineach. one insertion planned fortheJournal. Milwaukee Community Journal reaches 35,000householdsandispublishedon Wednesdays. Two are insertions African AmericanandHispanic audiences.Full page,4Cadshave beenincludedtoprovide maximumimpact. expandreachAlthough urbanradioisaconstantintheprogram,willbeincludedtofurther tothe newspaper NewspaperMinority periods. Thesetacticswillinclude: Digital inthiscampaignwillmirror thoseofthe efforts May CIOT campaign,asbothare majorenforcement Digital Market List: Budget: $98,928.75 ST. PATRICK’S DAY Geo-Fence Display/Pre-roll Hulu Pandora • (Duluth, Superior isboughtby MnDOT aspart • EauClaire, LaCrosse • Wausau, Stevens Point, Rhinelander • Fox Valley: Appleton, Oshkosh, Green Bay • Madison • Milwaukee • 4,400,000impressions geo-targetedtoM18-34viamobileandcross-platform video • 500,000Impressions geo-targetedtoM18-34residing intheState of Wisconsin • 3,260,000impressions geo-targetedtoM18-34residing intheState of Wisconsin of thatDMA) ch 7–20,2016

2016 DRI The Spanish theHispanic serve Community.Journal (The Spanish ceased publishing Times

2016 DRI The Milwaukee Courier/Madison Times combowillalsobeconsidered foraminimumof is publishedonFridays andhasadistributionofover 15,000. Two have insertions V E SO V E SO B ER CAMPAIGN: B ER CAMPAIGN: 76 Demographic: Media: Gross Point Rating (GRP) Goals: • Secondary: Influencers of the primary Influencers• Secondary: oftheprimary • Primary: Males 18-34 • :60Radio • :30 Television/Cable • Television: Minimum of150 • Radio:Minimum of75 demographic will vary slightly by market, the majority of the spots will air mid-day through evening hours when people are thinking about going out for the evening, especially leading up to St. Patrick’s Day celebrations, with the remainder running in morning drive. With St. Patrick’s Day falling on a Thursday, the radio schedule will be heaviest Monday through Wednesday, tapering off toward the weekend. It is expected that there will be some left-over celebrating on Friday and Saturday, so radio will continue through the post-St. Patrick’s Day period Key stations on the buy include:

Television Televised sports will be a major part of the TV buy, with College Basketball taking center stage as it does every March. We will concentrate on the Big 10 semi-final and the NCAA Selection Show, which has more efficient CPPs than being in the games themselves, but still draw large audiences. Other sports events will include the PGA at Doral and NASCAR events.

Prime programming will be included as part of the buy as will Prime Access, Syndication and Late Fringe. We will achieve 75 target rating points (TRPs) per market. STATE OF WISCONSIN FFY 2016 HIGHWAY SAFETY Media Plan 1: Paid PLAN • Appendix FFY 2016 HIGHWAY WISCONSIN OF STATE

77 STATE OF WISCONSIN FFY 2016 HIGHWAY SAFETY PLAN • Appendix 1: Paid Media Plan Note: Adjusted Gross numbershave beenrounded Campaign Gross Ad CAMPAIGN RECAP M July 4thEnfor CIOT (Ma 2015-16 Total: $1,080,900 $ Dr Dr or Distra Re ot WISCONSIN DEPARTMENT OF i i v v vised No ENFORCEMENT CAMPAIGNS ber (Mare So ber (A e So cte cycle A cycle TRANSPORTATION d Dr y) war iving (A ce pt) ug/Se v ember 19,2015 m ch 2016) eness (A justed Gross ent pr il) $ pr il/Ma

2015 y) 133,3001202 78 316,550 292,809 106,950 316,550 292,809 10 89,750 8,00 $ 10 999, 98,929 83,019 8,965 833 Jlly Augu.s! Soplllr!Olr Ocsobilr Novomber Decarm. JIIOOSJ fobnmy llarch

19 4 I I 11 ,. ,. • • n • n • • I N ttJl411 .,1111 • J ' • n W I N 11 I I ll IJ II 1 .. Toal Gross AdJ Gross ;j

~ .~ ' /j, j ~ , -? ~ ~ ~ ~ 0 ;; C C!..

- - - . Im S61.500 S56,B88 • ·- -·- 1• m!I S92.250 SB5.J31 . --,. 1!11!1 S92.250 S85.331 -- - ,. ~ S16!l 125 $156.441 ~ S61.5()() S56.B88 $476.625 SUOJJ78 ffl 11!1 $34375 $31,797 l!I -- ~- lffll $63.250 $58,506 l!I l!I S3Q250 S27.981 ffl rl S75625 S69.953 _..- ...... $144315 $133.547 ffl -. 11!!1 ffl ~ I S35.750 S33.069 S38l625 S354.B53

X X $4.880 S4.514 X U9"0 $4570 X X S17160 $15873 X $6.670 $6,114 S3l590 $31,071

I S57060 S5l.l81 S4Q()()() S31.000 S90.()()() SBJ.250 ~ I $187.060 S17J,OJ1 m,019 S291..SD9 Sillll."9 S7,08490(JS999JJJ3 STATE OF WISCONSIN FFY 2016 HIGHWAY SAFETY Media Plan 1: Paid PLAN • Appendix FFY 2016 HIGHWAY WISCONSIN OF STATE

79 NETWORK TELEVISION CAMPAIGN CABLE PROGRAMMING SAMPLER - M18-34 PROGRAMMING SAMPLER:

SPORTS PROGRAMMING SAMPLER:

Baseball is the major summer sport, and the Milwaukee Brewers will be playing many games during our CIOT and DRIVE SOBER flights. There is bound to be high interest in the May CIOT flight games and, hopefully, continued interest in the August DRIVE SOBER games depending on how the team is doing later in the upcoming season. The TV schedule has not yet been released but typically includes about 12 games falling into each flight. In several areas of the state, cable penetration is lower than average, based on availability. These markets tend to be high in satellite dish. The following chart illustrates the shortfall in regards to delivering the Fox Sports Network. In some DMA’s, satellite households make up 25% or more of total television households.

DMA Nielsen TV HH FSN Cable HH FSN Satellite HH Milwaukee 886,770 559,700 136,037 Green Bay/Appleton 433,640 241,600 101,772 Madison 364,000 217,440 80,036 LaCrosse/Eau Claire 206,490 121,660 49,665 Wausau‐Rhinelander 181,780 91,060 60,643 Duluth/Superior 175,030 76,710 59,488 TOTAL 2,247,710 1,308,170 487,641 STATE OF WISCONSIN FFY 2016 HIGHWAY SAFETY Media Plan 1: Paid PLAN • Appendix FFY 2016 HIGHWAY WISCONSIN OF STATE Utilization of the Brewer broadcasts on Fox Sports Net delivers satellite and wired cable households. Overall, Fox Sports Net is available in 80% of homes statewide. 80 While the 2014 Green Bay Packers season broadcast schedule is not yet published, historically Packer pre-season games have been scheduled during the timeframe of the Drive Sober campaign. Since Packer football is the top reach vehicle for advertisers wishing to reach men in Wisconsin, it’s a key component of our buy. Even pre-season games provide strong ratings and excellent reach. Packer football delivers strongly against every demographic, male and female, allowing for excellent reach to the influencers, the friends and family members, of the target 21-40 year old male drivers. This type of programming is popular in bars; reaching drivers at the very places they may become impaired. NASCAR is an important component of the sports target. NASCAR reaches the average American in its demographics, making it an appropriate choice for our campaigns.

CIOT Statewide

Sun May 25th Coca Cola 600 Charlotte Motor Speedway FOX/5:30pm

DRIVE SOBER Madison and Milwaukee

Sat Aug 22nd Irwin Tools Night Race Bristol Motor Speedway NBCS/6:30pm

On May 24th, within our CIOT flight, the Indy 500 race will air at 11 a.m. on ABC. This is a popular race with young men.

RADIO STATIONS BY MARKET: The following charts illustrate the stations we will consider for each designated market since they are well- positioned to effectively reach the target male demographic of all campaigns: STATE OF WISCONSIN FFY 2016 HIGHWAY SAFETY Media Plan 1: Paid PLAN • Appendix FFY 2016 HIGHWAY WISCONSIN OF STATE

81 STATE OF WISCONSIN FFY 2016 HIGHWAY SAFETY PLAN • Appendix 1: Paid Media Plan households in Wisconsin, according toUSCensusData: To understandhow Hispanic radioshouldbeallocated,atfirst we needtounderstandthedistributionof Hispanic Hispanic Radio: 82 The majority of the Hispanic population is located in Southern Wisconsin, reaching up through the Fox Valley. The younger end of the Hispanic population is increasingly bi-lingual or English-dominant, so there is very little need for Spanish-language radio stations. WXSS in Milwaukee, for example, has a large Hispanic following with its Hot Contemporary Hit format. Following is a ranker of the top radio stations Hispanic Men aged 18-34 listen to in Milwaukee, ranked by the amount of young Hispanic men that listen every week: As Milwaukee is a major market; therefore the research available is much more sophisticated than that for the medium to small sized markets across the rest of the state. Adding to the quality of the Milwaukee research is a well-represented sample of the highest concentration of Hispanics in the state. Therefore, due to this research, when placing Spanish radio in other Wisconsin markets, we will follow Milwaukee’s pattern of Contemporary Hit (Top 40) and Urban (Hip-Hop and Black) stations attracting more of the new generation Hispanic than the Spanish language stations, regardless of what language is spoken in the home. There are two small Hispanic stations in Milwaukee, WDDW-FM, and WJTI-AM. As shown on the previous chart, WDDW ranks 8th among Milwaukee stations in young male Hispanic listening. Despite the fact that WJTI-AM only has 500 weekly listeners in the demographic, it is the only electronic media partner that is a certified MBE with the state so a schedule will be considered. WLMV-AM, Madison, has a much smaller audience and is not a certified MBE. Based on audience size, it would not be an efficient use of media dollars. Because Madison does not have a significant Hispanic population, Arbitron does not provide Hispanic audience data, however based on what we know of Hispanic listening patterns, we suspect that WJJO-FM and WJQM-FM will reach that target. Although it did in the past, the Fox Valley does not have a Spanishlanguage station at this time. STATE OF WISCONSIN FFY 2016 HIGHWAY SAFETY Media Plan 1: Paid PLAN • Appendix FFY 2016 HIGHWAY WISCONSIN OF STATE

83 STATE OF WISCONSIN FFY 2016 HIGHWAY SAFETY PLAN • A ppend ix 2: Equ i pment—Pr e appro v e d a n d Not Allowable Note: To verify equipmenteligibilityforyour grant,contactyour SPM orRPM. APPENDIX 2: EQUIPMENT—PREAPPRO Grants and Booze andBeltsEquipment Grants andCIOT,Safety Drive Sober Equipment Approved forSpeed Vehicles TraCS Compatible Equipment: Radios(approx.Standard $2,000each)‐Handheldand -Porta ble Pole Sign Speed Mounted Display Board Speed Seatbelt Cutters Radar Recorder PBTs Radar Pedestrian –nothard Signs Crossing mounted Multi‐band Radios(Expensive: approx. $6,000):A Communicator Mobile Digital Lights Radar Laser DL Scanners Flashlights/LightBatons Direction Cones Cage barsfor squads 48'' FluorescentEnforcement ZoneSigns Disposal Disposal added to thetitle2.Proof ofInsurance 3.Proper • GPS–notonitsown; onlywithother TraCS items • Thermal Printer: Printer Ca bles, Printerunt Mo Station:• Docking andPower S • Laptops: Panasonic “Tough Book” approx. $3,700 vehicle mounted RADAR/LIDAR Devices enforcement quote isneededto determine what %willbeusedfor Hardware – reasonable amount ‐ IACP Approved SpeedEnforcement – Emergency – Emergency Vehicle Lighting, Light – vehicle purchases require: 1.BOTS to be upply, Mounting (MDC) (MDC) bars ELIGIB V ED AND NOT ALLOWAB “Fatal Vision”Goggles “Fatal Vision”Goggles uad Video Sq –Digital Video Recorders andPersonal Recorders Vests –Needto Warranties Weapons &AmmoRelated Accessories Vehicle WindowMeter Tint Uniforms Ultrabooks Tire DeflationSpikeStrips) DevicesSticks or (Stop Tasers Software –that isRMS(RecordManagementSystem: i.e. Rear plasticsquadseats Raincoats Radio “Base”Station Printer Paper for TraCS Parkas Measuring Wheels License Plate Readers iPads Hard mounted Pedestrian andStopSigns Crossing Gloves Emitters Cameras Digital Computers (even for TraCS purposes) Desktops Bicycles 84 LE, “CAN” Visionare) NON-ELIGIB

use (beworn) duringHVEaswell asstandard enforcement.” LE, “CAN’T” LE APPENDIX 3: SAFETY: PARTNERS, COMMITTEES, AND ORGANIZATIONS Not an exhaustive list. AAA National Highway Traffic Safety Wisconsin Department of www.aaafoundation.org/ Administration Children and Families www.nhtsa.dot.gov dcf.wi.gov/ AARP www.aarp.org Office of Juvenile Justice and Wisconsin Department of Alcohol and Other Drug Abuse Delinquency Prevention Justice Program ojjdp.ncjrs.org www.doj.state.wi.us/ dpi.wi.gov/sspw/aodaprog. html Pacific Institute for Research Wisconsin Department of and Evaluation Natural Resources Children’s Hospital of Wisconsin www.pire.org dnr.wi.gov/ www.chw.org/ Safe Routes to School Wisconsin Department of Federal Highway Administration www.dot.wisconsin.gov/local Tourism www.fhwa.dot.gov gov/aid/saferoutes.htm www.travelwisconsin.com Ford Driving Skills for Life State Council on Alcohol and WisDOT- Division of Motor www.drivingskillsforlife.com other Drug Abuse Vehicles Governor’s Highway Safety www.scaoda.state.wi.us WisDOT- Planning Association Statewide OWI Work Group www.ghsa.org/ Wisconsin Juvenile Officers Substance Abuse and Association Governor's Bicycle Coordinating Mental Health Services www.wjoa.com. Council Administration Wisconsin Highway Safety

Governor’s Council on Highway www.samhsa.gov/ and Organizations Committees, Partners, 3: Safety: Appendix Coordinators Association Safety Tavern League of Wisconsin Wisconsin Partnership for HSP stakeholder input: www.tlw.org Activity and Nutrition April and May 2015 Traffic Records Coordinating (WI PAN) Intensive Supervision Program Committee Wisconsin Safety Patrol granting agencies Traffic Safety Commissions Congress La Crosse OWI Treatment (72 county organizations) Wisconsin Safety Patrols, Inc. Court www.co.lacrosse.wi.us/ University of Wisconsin System www.wisconsinsafety humanservices/js/owi.htm Administration patrol.com/ Law Enforcement Agencies WE Bike, etc. www.webike.org Wisconsin State Laboratory of Hygiene MADD www.madd.org Wisconsin Association of www.slh.wisc.edu Women Highway Safety Marshfield Clinic – Center for Leaders Wisconsin Technical College Community Outreach System www.marshfieldclinic.org/pat Wisconsin Bike Fed www.wtcsystem.edu/ ients/?page=cco www.bfw.org/ Wisconsin Traffic Safety Officers Medical College of Wisconsin – Wisconsin Department of Association Injury Research Center Health Services wtsoa.org/siteFiles/ www.mcw.edu/ dhs.wisconsin.gov STATE OF WISCONSIN FFY 2016 HIGHWAY SAFETY PLAN • FFY 2016 HIGHWAY WISCONSIN OF STATE Injury-Research-Center.htm

85 STATE OF WISCONSIN FFY 2016 HIGHWAY SAFETY PLAN • A ppend ix 4: Law Enfor cem ent Grant Targeting M ethod olog y Introd Relates toAlAs It summed by countyandcities,villages, ortownships, Numeric weights oftheinjuries (andnon-injuries)were numeric weights assignedwere: weights toreported injuries (and non-injuries).The the peopleinvolved inthecrashes,assigningnumeric Reported crashesonpublicroads were matchedwith speed, andoccupantprotection). within theirrespective targetinglistgranttype(alcohol, immediately excluded investigation, from further 2012-2014 three year period;thoselocationswere recorded eachofthethree typesofcrashesduringthe from year toyear. Not alllocationsin Wisconsin have collected todisguisesomeofthenaturalfluctuations 2012, 2013,and2014.Three years ofdata were and grouped togetherby countyforthecalendaryears report form,in Wisconsin cities,villagesandtownships damage),asnotedontheMV4000crash and property protection related crashes,by crashtype(fatal,injury, queried forinstancesofalcohol,speed,andoccupant The Division of Motor Vehicles’ Traffic Crash files were Initial S overall list. three typesoflawenforcement grantsingeneratingthe The following summarizes thelargerstepstakenforall grant types(alcohol,speed,andoccupantprotection). speed, andoccupantprotection), withintherespective descending degree ofapparent crashproblem (alcohol, Initially Wisconsin countieswere grouped by enforcement grants. alcohol, speed,andoccupantprotection law respective lawenforcement agencieswere selectedfor on how thetargeting listsofpoliticalentitiesandtheir The following is documentation forthemethodology APPENDIX 4: LAW ENFORCEMENT GRANT Unknown =1 ornoinjury Possible =5 injury Non-incapacitating injury=10 =20 Incapacitating injury Fatal =20 injury uc c oring tion c ohol, Speed, andOccu

TARGETING METHODOLOGY 86

pant Prote NormalScore >=30.00). NormalScore >=50.00 OR(Weight >=2,000AND Select countieswiththecriteriaof Weight >=3,000OR Criteria atCountyLevel: files named“2014MuniAlcWeightedTrgtNormal.xlsx”. named "2014MuniInMultiCounties", intheMSExcel pality existsare needed,pleasereference theworksheet record forthelistings.If countiesinwhichamunici­ ipality's populationhasbeendesignatedthecounty of county containingthelargestper combined, thusonlyappearonceinthelistings.The Municipalities locatedinmultiplecountieshave been I. Full-year LawEnforcement Grants (Alcohol Only) and Occupant Protection). the three lawenforcement granttypes(Alcohol,Speed, meeting thiscriterionwillautomaticallybeincludedin population of200,000orgreater, where counties exception tothisscoringare allcountieswitha respective subsectionsforgranttypes,below. The protection) andcanbefoundinoneofthethree varies by granttype(alcohol,speed,andoccupant meets thecriteriaforselection.Thecounty-level criteria Score forInjuries anditsNormalized Score toseeifit Each countyisevaluated withregard toitsCalculated Calculated Score *(1,000/(2014CountyPopulation)) state isthefollowing: for eachoftherespective seventy-two countiesinthe recent available. Anexampleoftheformulatobeused 2014 populationdatawasusedbecauseitisthemost such ashousingunitsandautomobileregistrations. the 2010censusandananalysisofmore current data villages, andtowns. Population estimatesare basedon Score *(1000/Population Number)) forcounties,cities, tration’s DemographicCenter(Ex. Services Calculated as released by the Wisconsin ofAdminis­ Department final 1,2014 populationestimates(per1,000), January matching theCalculatedScore forInjuries withthe A Score forInjuries. within acounty. That value wasnamedCalculated omlzd Score Normalized c tion Grants for injurieswascalculatedby centage ofthemunic­ f05supl10.html http://www.aos.wisc.edu/~hopkins/WES/fall_05/WES are ofthepast year thencalculatedfor eachquarter A CalculatedScor ar logical seasons.In hemisphere thenorthern themonths Meteorologists usewholemonthstoidentifymeteoro­ These timeperiodar using theseasonaldefinitionofmeteorological year. time-period, selected basedupona3-month(quarterly) S Common toAlltypes LawEnforcementII. Seasonal Grants will alsobehighlighted. enfor Please note thatmunicipalitieshave alaw Each ofthesemunicipalitieswillbehighlightedinblue. NormalScore >=50.00 Weight >=300 the follo these countieswillbeselectedforpotentialgrantsusing palities withinacounty. Municipalities withineachof the NormalScore and Weight, foreachofthemunici­ as apossiblegrantcandidatewillbegenerated,sho A listofmunicipalitiesforeachthecountiesselected Criteria atMunicipal Level: RPM Region. highest NormalScore scores from ALLcountiesper Continuum Codeofonethrough sixandhave thenext are stillunselectedwhohave aRural-Urban Select thenexttwo counties,from thosecountiesthat easonal LawE e thefollowing: S itrQatr December, January, February Winter Quarter: September, October,Autumn November Quarter: June, July,Summer Quarter: August rn ure: March, April, May pring Quarter: • • • • cement agencypresence, besidesthecountysheriff D Meteorological wintertakesplaceduring J Meteorological summertakesplaceduringJune, M Meteorological springtakesplaceduring S Meteorological autumntakesplaceduring uly, andAugust wing criteria: eptember, October, andNovember ecember, January, andFebruary arch, April, andMay e forInjuries andaNormalized Score nforcement Grant candidatesare e thefollowing: wing 87 or mor Counties withnormalized scores thatfalloutsideone tions forgranttypes,below. and canbefoundinoneofthethree respective subsec­ grant type(alcohol,speed,andoccupantprotection) criteria forselection.Thecounty-level criteria varies by Score toseeifitmeetsthe foreachofthefourquarters its CalculatedScore forInjuries anditsNormalized Code ofsev Each countyNOT havingaRural-Urban Continuum grouping. regard totrafficcrashissuesforthe2009-2013selected term trend, withinaspecificseasonalquarter, with the 2014selectedgrouping andthosethathave along­ trafficcrash issuesfor quarterly immediate, short-term, identify county-lev The purposeofhavingthesetwogroupings are to are alsoselectedintoanothergrouping. precede case) thepastyear (2009-2013inthisparticular Score asanaverage, forthefive by quarter years that Another CalculatedScore forInjuries andaNormalized case)asoneselectedgrouping. (2014 inthisparticular quar Occupant Protection (Only thespringandsummer of theSeasonal LawEnforcement Grants section. grants willfollow the“CommontoAlltypes” section The selectionofcountiesforspeed-r willbeusedforthe2016Federalquarter Fiscal Year) Speed andpossiblytheautumn (thesummerquarter of theSeasonal LawEnforcement Grants section. grants willfollow the“CommontoAlltypes” section The selectionofcountiesforalcohol-r Federal Fiscal Year) Alcohol (Allfourseasonswillbeusedforthe2016 eligible asagrantcandidate. darkly shaded background andare automatically population group meansare displayed againstamore or more standard deviationsfrom oneof thesix Counties withnormalized scores thatfalloutsidetwo background andwillbeselectedasgrantcandidates. mean are displayed againstalightlyred shaded whose normalized score isatleast15%above thegroup deviations from thepopulationgroup’s average, but ters willbeusedforthe2016 Federal Fiscal Year) e standard deviations,butlessthantwostandard en through nineisevaluated withregard to el politicalentitiesthathave elated seasonal elated seasonal

STATE OF WISCONSIN FFY 2016 HIGHWAY SAFETY PLAN • A ppend ix 4: Law Enfor cem ent Grant Targeting M ethod olog y STATE OF WISCONSIN FFY 2016 HIGHWAY SAFETY PLAN • Append ix 4: Law Enfor cem ent Grant Targeting M ethod olog y Upon theNumberofR Grants byIII. Occupant Protection County, Based of theSeasonal Law Enforcement Grants section. grants willfollow the “CommontoAlltypes” section The selectionofcountiesforspeed-related seasonal ology. Countieswithlargepopulations(and VMT), year) are onlybeingtargeted,usingaseasonalmethod­ for atargetingy par The rationaleforusingthismetricisbaseduponthe Trucks Registered) selectedforagiven targetingyear. bution methodology(Annual,Seasonal, andPick-up Occupant Protection), regardless ofthegrantdistri­ enforcement granttypes(Alcohol,Speed, and 500,000 willbetargetedforallthree categoriesoflaw Counties withapopulationgreater thanorequalto Population. O IV. AllGrants Types (Alcohol, Speed, and county-wide jurisdiction. agency contacted,foreachcounty, given theyhave enforcement agencywillbethefirstenforcement protection grants.ThelocalCounty Sheriff’s law willbeconsideredstatewide forseasonaloccupant abo Counties, whichare oneormore standard deviations, Occupant Protection grant(s). where thecountyhasnotbeenpreviously targetedfor percounty,of pick-uptrucks forthestateasawhole, county, for theyear 2014,relative tothemeannumber registerednumber ofpick-uptrucks inaparticular for Occupant Protection Grants, baseduponthe The selectionprocess willalsomakecountieseligible ccupant Protection) byccupant County, Protection) BasedUpon ticulars ofthemethodologytimeperiodsselected v e the mean, for pick-up truck registrationse themean,forpick-uptruck ear. Some grantstypes(Ex. Speed this egistered Pick-upTrucks 88 selected municipality. be considered toimplementagrantonbehalfofthe has aselectedmunicipalitywithinitsjurisdictionwill thelocallawenforcement agencythat grant, otherwise regardless ofgranttypewillalwaysbeconsidered fora Please note thattheCountySheriff ofaselectedcounty, Occupant Protection) asdescribedinSection I.,above. ipalities, ineachofthegranttypes(Alcohol,Speed, and of themunicipalitiesagainstcriteriasetformunic­ injuries andtheCalculatedScore forInjuries, foreach be achieved by measuringtheNormalized Score for municipal entitiesthatwillbeoffered agrant.Thiswill (City, Village, or Town) level toselectthespecific Protection) we thendrilled-down tothemunicipal type ofgrant(Alcohol,Speed, andO After eachcountythathasbeenselectedforaparticular data willbecomeavailable, foragiven year. and federal)versus, theunpredictability ofwhen VMT timeliness ofannualpopulationestimates(bothstate of VMT Please notepopulationwasusedasthemetric,instead round . safety issues,becausetheirtrafficissuesexist year- counties, whichlackseasonalvariation intheirtraffic exclude themore populated(andhigher VMT) seasonal basis(forspeedinthiscase),butstillnot there isaneedtomore efficiencyallocatefundsona granttype(speedinthiscase).Basically,for aparticular annual year round law enforcement grantsare provided problem year- around, whichwouldonlybenoted,if county, though theydohave asignificanttrafficsafety methodology, thuscouldbeoverlooked asatargeted (and intheStateVMT) whenusingtheseasonal great ofv relative totheState aswholedonotstatisticallyhave as ariation ascountieshavingsmallerpopulations , becauseoftheon-goingregularity and ccupant APPENDIX 5: HIGHWAY SAFETY PROGRAM COST SUMMARY “217PLAN” June 2015 • Number 15-01 •Highway Safety Plan • FFY 2016 • Wisconsin

PROGRAM APPRVD PROGRAM STATE/LOCAL FEDERALLY FUNDED PROGRAMS AREA COSTS FUNDS PREVIOUS BAL INCRE/(DECRE) CURRENT BAL FEDERAL SHARE TO LOCAL PA 340,000.00 530,000.00 340,000.00 0.00 74,250.00

OP 290,000.00 0.00 282,000.00 8,000.00 200,000.00 mmary “217Plan” u AL 300,000.00 1,131,600.00 356,000.00 (56,000.00) 300,000.00 PT 1,250,000.00 11,000.00 1,115,000.00 135,000.00 1,175,000.00 TR 90,000.00 69,000.00 90,000.00 0.00 0.00 EM 100,000.00 0.00 175,000.00 (75,000.00) 50,000.00 MC 270,000.00 654,000.00 320,000.00 (50,000.00) 270,000.00 PS 300,000.00 87,000.00 295,000.00 5,000.00 250,000.00 CP 1,065,000.00 0.00 1,125,000.00 (60,000.00) 898,000.00 PM 580,000.00 0.00 600,000.00 (20,000.00) 580,000.00 Total 402 4,585,000.00 2,482,600.00 4,698,000.00 (113,000.00) 0.00 3,797,250.00 405b 1,092,000.00 5,895,000.00 835,000.00 257,000.00 405c 1,317,620.00 214,950.00 1,152,000.00 165,620.00 405d 4,070,000.00 9,456,000.00 3,780,000.00 290,000.00 405f 225,000.00 0.00 300,000.00 (75,000.00) ALL FUNDS 11,289,620.00 18,048,550.00 10,765,000.00 524,620.00 0.00 3,797,250.00

State Officials Authorized Signature: Federal Official(s) Authorized Signature:

______NAME NHTSA - NAME FHWA - NAME

______TITLE TITLE TITLE

______DATE DATE DATE

______EFFECTIVE DATE Appendix 5: Highway Safety Program Cost S Cost Program Safety SAFETY 5: Highway PLAN • Appendix FFY 2016 HIGHWAY WISCONSIN OF STATE

89 APPENDIX 6: DETAILED BUDGET FFY 2016 HIGHWAY SAFETY PLAN BUDGET

ACTIVITY TITLE FED STATE TOT PROG LOC BENEFIT PLANNING & ADMINISTRATION (PA)10

2016-10-01-PA Planning & Administration 340,000 402 (PA) 340,000 0 2016-19-01 402 Match 530,000 State (562) 530,000 TOTAL PLAN & ADMIN FUNDS 340,000 530,000 870,000 0

OCCUPANT PROTECTION 20 2016-20-01 Program Mgmt 90,000 50,000 2016-20-06 Equipment 200,000 200,000 402 (OP) 290,000 290,000 200,000 2016-25-02 PI&E 230,000 2016-25-03 Training - Technical 182,000 2016-25-05 Enforcement 500,000 2016-25-06 Equipment 225,000 2016-25-09 Evaluation 185,000 405b (405-M2) 1,092,000 1,092,000 0 TOTAL OCC PROTECT FUNDS 1,382,000 0 1,382,000 200,000 STATE OF WISCONSIN FFY 2016 HIGHWAY SAFETY 6: Detailed Budget PLAN • Appendix FFY 2016 HIGHWAY WISCONSIN OF STATE

90 ACTIVITY TITLE FED STATE TOT PROG LOC BENEFIT IMPAIRED DRIVING— Youth Program Plan (30)

2016-30-06 Equipment 300,000 300,000 402 (AL) 300,000 0 300,000 300,000 2016-31-01 Program Management 90,000 2016-31-02 PI&E 220,000 2016-31-03 Training - Technical 740,000 2016-31-04 Training - Community 150,000 1,131,600 2016-31-05 Enforcement 2,500,000 2016-31-06 Equipment 30,000 2016-31-07 Paid Media 230,000 2016-31-09 Evaluation 10,000 405d (M5 ) 3,970,000 1,131,600 5,101,600 0 Bu dget TOTAL IMPAIRED/YOUTH DRIVING FUNDS 4,270,000 1,131,600 5,401,600 300,000

POLICE TRAFFIC SERVICES (PTS) 40

2016-40-01 Program Mgmt 75,000 11,000 0 2016-40-02 PI & E 200,000 100,000 2016-40-05 Enforcement 675,000 675,000 2016-40-06 Equipment 300,000 300,000 402 402-PT 1,250,000 11,000 1,261,000 1,075,000 TOTAL Total PTS 1,250,000 11,000 1,261,000 1,075,000

HIGHWAY SAFETY INFORMATION (Traffic Records) 50

2016-50-01 Program Mgmt 90,000 0 402 402-TR 90,000 22,500 2016-58-01 Program Mgmt 16,000 2016-58-02 PI&E 12,500 2016-58-03 Training - Technical 963,500 2016-58-06 Equipment 325,620 69,000 2016-58-09 Evaluation 15,000 408 & 405C (K9 & M3) 1,317,620 69,000 1,386,620 22,500 TOTAL RECORDS FUNDS 1,407,620 69,000 1,476,620 22,500 STATE OF WISCONSIN FFY 2016 HIGHWAY SAFETY 6: Detailed PLAN • Appendix FFY 2016 HIGHWAY WISCONSIN OF STATE

91 ACTIVITY TITLE FED STATE TOT PROG L OC BENEFIT INJURY CONTROL—EMERGENCY RESPONSE 60

2016-60-02 PI & E 50,000 50,000 2016-60-03 Training - Technical 50,000 50,000 402 (EM) 100,000 0 100,000 100,000

MOTORCYCLE SAFETY 70 2016-70-02 PI&E 50,000 2016-70-04 Training - Community 220,000 220,000 402 (MC) 270,000 0 320,000 220,000 2016-31-05 Enforcement 100,000 405d (M5) 100,000 0 100,000 0

Bu dget 2016-72-03 Training - Technical 100,000 2016-72-06 Equipment 100,000 2016-72-09 Evaluation 25,000 405f (M9) 225,000 0 225,000 0 2016-79-01 Program Mgmt 191,000 2016-79-04 Training - Community 463,000 2016-79-07 Paid Media 50,000 State (562) 704,000 TOTAL MOTORCYCLE FUNDS 595,000 704,000 1,299,000 220,000

PEDESTRIAN, BICYCLE & SCHOOL BUS SAFETY 80 2016-80-02 PI&E 50,000 25,000 2016-80-03 Training - Technical 85,000 85,000 2016-80-04 Training - Community 5,000 5,000 2016-80-05 Enforcement 160,000 160,000 402 (PS) 300,000 0 600,000 275,000 2016-89-01 Program Management 87,000 2016-89-02 PI&E 41,000 State (562) 128,000 TOTAL PED/BIKE FUNDS 300,000 128,000 428,000 275,000 STATE OF WISCONSIN FFY 2016 HIGHWAY SAFETY 6: Detailed PLAN • Appendix FFY 2016 HIGHWAY WISCONSIN OF STATE

92 ACTIVITY TITLE FED STATE TOT PROG LOC BENEFIT COMMUNITY TRAFFIC SAFETY 90 Community Activity 2016-90-01 Program Mgmt 284,000 142,000 2016-90-02 PI & E 566,000 283,000 2016-90-04 Community Programs 215,000 161,250 2016-90-07 Paid Media 580,000 435,000 402 (CP) 1,645,000 0 1,645,000 586,250 Total Community Programs 1,645,000 0 1,645,000 586,250 Bu dget Fund Totals

402 TOTAL 4,585,000 2,778,750 (60.61%) 405d TOTAL 4,070,000 405b Total 1,092,000 408 & 405c Total 1,317,620 405f Total 225,000 TOTAL NHTSA FUNDS 11,289,620 STATE OF WISCONSIN FFY 2016 HIGHWAY SAFETY 6: Detailed PLAN • Appendix FFY 2016 HIGHWAY WISCONSIN OF STATE

93 APPENDIX 7: BUREAU OF TRANSPORTATION SAFETY ORGANIZATIONAL CHART APRIL 2015

David Pabst Director

Vacant Cardarella Operations Program Specialist Regional LEL Coordinator

Randy Romanski Susan Hackworthy Ausloos Policy Analysis & Local Programs Chemical Testing Section Section Chief Section Chief Motor Carrier Enforcement Captain

Coxhead Laura Vande Hey Vacant Jan Grebel Klingenberg Mittelstadt Abrahamson Grant Management Unit Supv Pgm & Policy Supervisor Crash Records Unit Supervisor Chem Test Supv Enforcement Unit (N) Lieutenant Enforcement Unit (S) Lieutenant Motor Carrier Investigation Unit Sergeant

Danielson Sergeant Kamin Johnson Vacant Bortz 2 Motor Carrier Grants Spec. Grants. Spec. IS Business Automation Sr. Chem Test Coord 2 Ocain Inspectors 11 Inspectors Sergeant Mueller Bott Vacant Kickbusch Grants Spec. Grants Spec. IS Business Automation Sr. Chem Test Coord 2 11 Inspectors Hartson Sergeant 9 Motor Carrier Corsi Foster Vacant Oettinger Maxson Investigators Grants Spec. Grants. Spec. Operations Program Associate Chem Test Coord 2 11 Inspectors Sergeant

BonDurant Panosh Vacant Kimball 9 Inspectors OPA Grants. Spec. Operations Program Associate Chem Test Coord 2 Berger Sergeant Vacant Program Assistant-Adv. Patzer Lyden Vacant Odekirk Diedrich (confidential) Grants Spec. Program and Policy Analyst Operations Program Associate Chem Test Coord 2 9 Inspectors Sergeant

May Heizler 8 Inspectors Buzzell Vacant Weiberg PPA-Sr Chem Test Coord 2 Office Operations Associate Operations Program Associate Sergeant Austin Hewitt Broyles Vacant Rolfe 9 Inspectors Sergeant Operations Program Associate PPA-Adv. Operations Program Associate Chem Test Coord 1

8 Inspectors McClain Chen Vacant PPA-Adv Office Associate LEL Coordinator M. Martino Sergeant Vacant Gau Operations Program Associate Law Enforcement Liaison Acklin IS Comp Serv-Sr 8 Inspectors

LeGault Heinle Communications Specialist Law Enforcement Liaison Vacant Office Operations Associate Vacant Law Enforcement Liaison Drinkman Chemist Vacant Law Enforcement Liaison Borst Lauer Chemist Sergeant

Schmidt OPA

Note: NHTSA-funded positions are indicated by grey shading. The Crash Records Unit is in the process of being created. Initial hires began in May 2015 and final hires will be in January 2017. Appendix 7: Organizational Chart 7: Organizational Y PLAN • Appendix T Y SAFE A ONSIN FFY 2016 HIGHW WISC TE OF A ST

94 APPENDIX 8A: STATE CERTIFICATIONS AND ASSURANCES APPENDIX A TO PART 1200 –CERTIFICATION AND ASSURANCES FOR HIGHWAY SAFETY GRANTS (23 U.S.C. CHAPTER 4)

State: Wisconsin Fiscal Year: 2016 Each fiscal year the State must sign these Certifications and Assurances that it complies with all requirements including applicable Federal statutes and regulations that are in effect during the grant period. (Requirements that also apply to subrecipients are noted under the applicable caption.)

In my capacity as the Governor’s Representative for Highway Safety, I hereby provide the following certifications es c and assurances: ran u

GENERAL REQUIREMENTS

To the best of my personal knowledge, the information submitted in the Highway Safety Plan in support of the State’s application for Section 402 and Section 405 grants is accurate and complete. (Incomplete or incorrect and Ass ations information may result in the disapproval of the Highway Safety Plan.) The Governor is the responsible official for the administration of the State highway safety program through a State highway safety agency that has adequate powers and is suitably equipped and organized (as evidenced by appropriate oversight procedures governing such areas as procurement, financial administration, and the use, management, and disposition of equipment) to carry out the program. (23 U.S.C. 402(b)(1)(A)) The State will comply with applicable statutes and regulations, including but not limited to:

• 23 U.S.C. Chapter 4 – Highway Safety Act of 1966, as amended • 49 CFR Part 18 – Uniform Administrative Requirements for Grants and Cooperative Agreements to State and Local Governments • 23 CFR Part 1200 – Uniform Procedures for State Highway Safety Grant Programs The State has submitted appropriate documentation for review to the single point of contact designated by the Governor to review Federal programs, as required by Executive Order 12372 (Intergovernmental Review of Federal Programs).

FEDERAL FUNDING ACCOUNTABILITY AND TRANSPARENCY ACT (FFATA)

The State will comply with FFATA guidance, OMB Guidance on FFATA Subward and Executive Compensation Reporting, August 27, 2010, (https://www.fsrs.gov/documents/OMB_Guidance_on_FFATA_Subaward_and_ Executive_Compensation_Reporting_08272010.pdf) by reporting to FSRS.gov for each sub-grant awarded:

• Name of the entity receiving the award; • Amount of the award; • Information on the award including transaction type, funding agency, the North American Industry Classi­ fication System code or Catalog of Federal Domestic Assistance number (where applicable), program source; • Location of the entity receiving the award and the primary location of performance under the award, including the city, State, congressional district, and country; and an award title descriptive of the purpose

of each funding action; SAFETY Certifi c 8A: State PLAN • Appendix FFY 2016 HIGHWAY WISCONSIN OF STATE

95 STATE OF WISCONSIN FFY 2016 HIGHWAY SAFETY PLAN • Appendix 8A: State Certifications and Assurances The State willprovide adrug-free workplace by: THE DRUG-FREE WORKPLACE ACT OF1988(41USC8103) et seq.),whichprohibits discrimination onthebasisofdisabilities(and49CFRP U.S.C. 794),andtheAmericanswithDisabilities Act of1990(Pub. L.101-336),asamended(42U.S.C.12101, prohibits discrimination onthebasisofsex;(c)Section 504oftheRehabilitation Act of1973,asamended(29 Title IXoftheEducation Amendmentsof1972,asamended(20U.S.C.1681-1683and1685-1686),which 352), whichprohibits discriminationonthebasisofrace,colorornationalorigin(and49CFRPart 21);(b) nondiscrimination. Theseincludebutare notlimitedto:(a) Title VIoftheCivilRights Act of1964(Pub. L.88­ The State highwaysafetyagencywillcomplywithall Federal statutesandimplementing regulations relating to NONDISCRIMINATION (appliestosubrecipients aswell asStates) may applytotheapplication. for Federal assistanceisbeingmade;and(k)therequirements ofanyothernondiscriminationstatute(s)which financing ofhousing;(j)anyothernondiscriminationprovisions inthespecificstatute(s)underwhichapplication Rights Act of1968,asamended(42U.S.C.3601,etseq.),relating tonondiscriminationinthesale,rental or 3 and290ee-3),relating abusepatient toconfidentialityofalcoholanddrug records; (i) Title VIIIoftheCivil alcoholism; (h)Sections 523and527ofthePublic Health Act Service of1912,asamended(42U.S.C. 290dd­ itation Act of1970(Pub. L.91-616),asamended,relating tonondiscrimination onthebasisofalcoholabuseor abuse; (g)thecomprehensivethe basisofdrug AlcoholAbuse andAlcoholismPrevention, Treatment andRehabil­ Drug Abuse Officeand Treatment Actof1972 (Pub. L.92-255), asamended, relatingtonondiscriminationon the cipients toprevent discriminationandensure nondiscriminationinalloftheirprograms andactivities;(f) the CivilRightsRestoration Act of1987(Pub. L.100-259),whichrequires Federal-aid recipients andallsubre­ nation Act of1975,asamended(42U.S.C.6101-6107),whichprohibits discriminationonthebasisofage;(e) • Other relevant informationspecified by OMBguidance. • Thenamesandtotalcompensationofthefive mosthighlycompensatedofficersoftheentityif: • Auniqueidentifier(DUNS); • Establishingadrug-free awareness program toinformemployees about: • Publishing astatementnotifyingemployees thattheunlawfulmanufacture, distribution,dispensing, actions thatwillbetakenagainstemployees forviolationofsuchprohibition; possession oruseofacontrolled substanceispr o Making itarequirement thateachemployee ofthegrantbe given acopy engagedintheperformance o Thepenaltiesthatmaybeimposeduponemployees violationsoccurringintheworkplace. fordrug counseling,rehabilitation,o Anyavailable drug andemployee assistanceprograms. o Thegrantee'spolicyofmaintainingadrug-free workplace. abuseintheworkplace. o Thedangersofdrug (ii) thepublicdoesnothave accesstoinformationaboutthecompensationofseniorexecutives of (i) theentityinpreceding fiscal year received: of thestatementrequir of 1934(15U.S.C.78m(a),78o(d))orsection6104theInternal Revenue Codeof1986; the entitythrough periodicr (II) $25,000,000ormore inannualgross revenues from Federal awards; and (I) 80percent ormore ofitsannualgross revenues inFederal awards; ed by paragraph(a). eports filedundersection13(a)or15(d)ofthe eports Securities Exchange Act 96 ohibited inthegrantee'sworkplace andspecifyingthe art 27);(d)theAgeDiscrimi­art • Notifying the employee in the statement required by paragraph (a) that, as a condition of employment under the grant, the employee will – o Abide by the terms of the statement. o Notify the employer of any criminal drug statute conviction for a violation occurring in the workplace no later than five days after such conviction. • Notifying the agency within ten days after receiving notice under subparagraph (d)(2) from an employee or otherwise receiving actual notice of such conviction. • Taking one of the following actions, within 30 days of receiving notice under subparagraph (d)(2), with respect to any employee who is so convicted –

o Taking appropriate personnel action against such an employee, up to and including termination. es c

o Requiring such employee to participate satisfactorily in a drug abuse assistance or rehabilitation program ran approved for such purposes by a Federal, State, or local health, law enforcement, or other appropriate u agency. • Making a good faith effort to continue to maintain a drug-free workplace through implementation of all of the paragraphs above. ations and Ass ations BUY AMERICA ACT (applies to subrecipients as well as States) The State will comply with the provisions of the Buy America Act (49 U.S.C. 5323(j)), which contains the following requirements: Only steel, iron and manufactured products produced in the United States may be purchased with Federal funds unless the Secretary of Transportation determines that such domestic purchases would be inconsistent with the public interest, that such materials are not reasonably available and of a satisfactory quality, or that inclusion of domestic materials will increase the cost of the overall project contract by more than 25 percent. Clear justification for the purchase of non-domestic items must be in the form of a waiver request submitted to and approved by the Secretary of Transportation.

POLITICAL ACTIVITY (HATCH ACT) (applies to subrecipients as well as States) The State will comply with provisions of the Hatch Act (5 U.S.C. 1501-1508) which limits the political activities of employees whose principal employment activities are funded in whole or in part with Federal funds.

CERTIFICATION REGARDING FEDERAL LOBBYING (applies to subrecipients as well as States) Certification for Contracts, Grants, Loans, and Cooperative Agreements The undersigned certifies, to the best of his or her knowledge and belief, that: 1. No Federal appropriated funds have been paid or will be paid, by or on behalf of the undersigned, to any person for influencing or attempting to influence an officer or employee of any agency, a Member of Congress, an officer or employee of Congress, or an employee of a Member of Congress in connection with the awarding of any Federal contract, the making of any Federal grant, the making of any Federal loan, the entering into of any cooperative agreement, and the extension, continuation, renewal, amendment, or modification of any Federal contract, grant, loan, or cooperative agreement. 2. If any funds other than Federal appropriated funds have been paid or will be paid to any person for influ­ encing or attempting to influence an officer or employee of any agency, a Member of Congress, an officer or employee of Congress, or an employee of a Member of Congress in connection with this Federal contract, grant, loan, or cooperative agreement, the undersigned shall complete and submit Standard Form-LLL, "Disclosure Form to Report Lobbying," in accordance with its instructions. STATE OF WISCONSIN FFY 2016 HIGHWAY SAFETY Certifi c 8A: State PLAN • Appendix FFY 2016 HIGHWAY WISCONSIN OF STATE

97 STATE OF WISCONSIN FFY 2016 HIGHWAY SAFETY PLAN • Appendix 8A: State Certifications and Assurances subject toacivilpenaltyofnotlessthan$10,000andmore than$100,000foreachsuchfailure. imposed by section1352,title31,U.S.Code.Anypersonwhofailstofilethe required shallbe certification made orentered into. Submission isaprerequisite ofthiscertification formakingorenteringintothistransaction isamaterialThis certification representation offactuponwhich reliance wasplacedwhenthistransaction Instr ients as well asStates) CERTIFICATION REGARDINGDEB pending legislative proposal. practice, even ifsuchcommunicationsurgelegislative officialstofavor oropposetheadoptionofaspecific engaging indirect communicationswithState orlocallegislative officials,inaccordance withcustomary State with oneexception. Thisdoesnotpreclude with a issupported NHTSA funds from State officialwhosesalary State orlocallegislative body. Such activitiesincludebothdirect andindirect (e.g.,"grassroots") lobbying activities, State orlocallegislatortofavor oropposetheadoptionofanyspecificlegislative proposal pendingbefore any None ofthefundsunderthisprogram willbeusedfor any activityspecificallydesignedtourgeorinfluencea ONSTATERESTRICTION LOBB 2. Theinabilityofapersontoprovide thecertification required below willnotnecessarily resultindenial The prospective primary participant shallprovide participant 4. Theprospective oragency immediatewrittennoticetothedepartment primary in this clauseisamaterial3. Thecertification representation offactuponwhich reliancewasplacedwhen 1. By isproviding signingandsubmitting this proposal,participant theprospective thecertification primary 3. Theundersignedshall require beincludedintheaward thatthelanguageofthiscertification documents 5. Thetermscovered transaction, debarred, suspended,ineligible,lower tiercovered transaction, participant, uc unless authorized oragencyenteringintothistransaction. by thedepartment suspended, declared ineligible, orvoluntarily excluded inthis covered from participation transaction, transaction withaperson who isproposed fordebarmentunder48CFRPart 9.4, debarred, 9,subpart proposed covered transactionbeentered into,itshallnotknowingly enterintoanylower tiercovered agreesregulations. participant 6.Theprospectiveby submitting thisproposal that,shouldthe primary oragencytowhichthisproposal isbeingsubmittedforassistanceinobtaining acopyofthose department the meaningsetoutinDefinitions andcoverage sectionsof49CFR 29.Part You maycontactthe of par to whichthispr for causeordefault. remedies available totheFederal Government, oragencymayterminatethistransaction thedepartment knowingly participant renderedprospective primary inadditiontoother anerroneous certification, the depar inthistransaction. disqualify suchpersonfrom participation However, oranexplanationshall tofurnishacertification failure participant oftheprospective primary oragency'sdeterminationwhethertoenterintothistransaction. in connectionwiththedepartment why itcannotprovide setoutbelow. thecertification orexplanationwillbeconsidered Thecertification set outbelo cooperative agreements) andthatallsubrecipients anddiscloseaccordingly. shallcertify for allsub-awar person, primar was erroneous whensubmittedorhasbecomeerroneous by reason ofchangedcircumstances. c tions for Certifi Primary ticipation inthiscovered transaction.Theprospective shallsubmitanexplanationof participant tment oragencydeterminedtoenterintothistransaction.If itislaterdeterminedthatthe w. y covered transaction, principal,proposal, oposal is submitted if at any time the prospective primary participant learns its certification learnsitscertification participant oposal issubmittedifatanytimetheprospective primary d atalltiers(includingsubcontracts,subgrants,andcontractsundergrant,loans, YING (appliestosubrecipients aswell asStates) ation ARMENT ANDSUSPENSION(appliestos 98 and voluntarily excluded, asusedinthisclause,have ubrecip­ 7. The prospective primary participant further agrees by submitting this proposal that it will include the clause titled "Certification Regarding Debarment, Suspension, Ineligibility and Voluntary Exclusion- Lower Tier Covered Transaction," provided by the department or agency entering into this covered trans­ action, without modification , in all lower tier covered transactions and in all solicitations for lower tier covered transactions. 8. A participant in a covered transaction may rely upon a certification of a prospective participant in a lower tier covered transaction that it is not proposed for debarment under 48 CFR Part 9, subpart 9.4, debarred, suspended, ineligible, or voluntarily excluded from the covered transaction, unless it knows that the certi­ fication is erroneous. A participant may decide the method and frequency by which it determines the eligibility of its principals. Each participant may, but is not required to, check the list of Parties Excluded

from Federal Procurement and Non-procurement Programs. es c

9. Nothing contained in the foregoing shall be construed to require establishment of a system of records in ran order to render in good faith the certification required by this clause. The knowledge and information of u a participant is not required to exceed that which is normally possessed by a prudent person in the ordinary course of business dealings. 10. Except for transactions authorized under paragraph 6 of these instructions, if a participant in a covered

transaction knowingly enters into a lower tier covered transaction with a person who is proposed for and Ass ations debarment under 48 CFR Part 9, subpart 9.4, suspended, debarred, ineligible, or voluntarily excluded from participation in this transaction, in addition to other remedies available to the Federal Government, the department or agency may terminate this transaction for cause or default.

CERTIFICATION REGARDING DEBARMENT, SUSPENSION, AND OTHER RESPON­ SIBILITY MATTERS-PRIMARY COVERED TRANSACTIONS

(1) The prospective primary participant certifies to the best of its knowledge and belief, that its principals: (a) Are not presently debarred, suspended, proposed for debarment, declared ineligible, or voluntarily excluded by any Federal department or agency; (b) Have not within a three-year period preceding this proposal been convicted of or had a civil judgment rendered against them for commission of fraud or a criminal offense in connection with obtaining, attempting to obtain, or performing a public (Federal, State or local) transaction or contract under a public transaction; violation of Federal or State antitrust statutes or commission of embezzlement, theft, forgery, bribery, falsification or destruction of record, making false statements, or receiving stolen property; (c) Are not presently indicted for or otherwise criminally or civilly charged by a governmental entity (Federal, State or Local) with commission of any of the offenses enumerated in paragraph (1)(b) of this certification; and (d) Have not within a three-year period preceding this application/proposal had one or more public transactions (Federal, State, or local) terminated for cause or default.

(2) Where the prospective primary participant is unable to certify to any of the Statements in this certifi­ cation, such prospective participant shall attach an explanation to this proposal.

Instructions for Lower Tier Certification

1. By signing and submitting this proposal, the prospective lower tier participant is providing the certification set out below. 2. The certification in this clause is a material representation of fact upon which reliance was placed when this transaction was entered into. If it is later determined that the prospective lower tier participant knowingly rendered an erroneous certification, in addition to other remedies available to the Federal STATE OF WISCONSIN FFY 2016 HIGHWAY SAFETY Certifi c 8A: State PLAN • Appendix FFY 2016 HIGHWAY WISCONSIN OF STATE

99 STATE OF WISCONSIN FFY 2016 HIGHWAY SAFETY PLAN • Appendix 8A: State Certifications and Assurances the Grantee isencouragedtoadoptandenforce on-the-jobseatbeltuse policiesandprograms foritsemployees In accordance withExecutive Order 13043,Increasing Seat Belt Use intheUnited States, datedApril 16, 1997, ONSEATPOLICY B ELT USE Ex c Certifi clusion --Lower Tier Co 2. 5. Theprospective lower agrees tierparticipant by submittingthisproposal that,shouldtheproposed covered 1. Theprospective lower bysubmissionofthis certifies, proposal, thatneitheritnorits tierparticipant 6. Theprospective lower agrees further tierparticipant bysubmittingthisproposal thatitwillincludethe 8. Nothing containedintheforegoing torequire shallbeconstrued establishmentofasystemrecords in 9. Except inacovered ifaparticipant fortransactionsauthorized underparagraph5oftheseinstructions, inacovered7. Aparticipant transactionmayrely ofaprospective inalower uponacertification participant 3. Theprospective lower shallprovide tierparticipant immediatewrittennoticetothepersonwhichthis 4. Thetermscovered transaction, debarred, suspended,ineligible,lower tiercovered transaction, participant, excluded inthistransactionby from anyFederal participation oragency. department cation, suchpr transaction beenter person towhomthisproposal issubmittedforassistanceinobtainingacopyofthoseregulations. the meaningssetoutinDefinition andCoverage sectionsof49CFR 29.Part You maycontactthe principals ispr clause titled"Cer oragencywithwhichthistransactionoriginated. department ineligible, orvoluntarily excluded inthiscovered from participation transaction,unlessauthorized by the person whoisproposed fordebarmentunder48CFRPart 9.4,debarred, 9,subpart suspended,declared or from Federal Procurement andNon-procurement Programs. may,eligibility ofitsprincipals.Eachparticipant butisnotrequired to,checktheListofParties Excluded maydecidethemethodandfrequencyfication iserroneous. Aparticipant by whichit determines the suspended, ineligible,orvoluntarily excluded from thecovered transaction,unlessitknows thatthecerti­ remedies, includingsuspensionand/ordebarment. government, oragencywithwhichthistransactionoriginatedmaypursueavailable thedepartment suspension and/ordebarment. oragency withwhichthistransactionoriginatedmaypursueavailable remedies,the department including inthistransaction,additiontootherremediesfrom participation available totheFederal government, debarment under48CFRPart 9.4,suspended,debarred, 9,subpart ineligible,orvoluntarily excluded transaction kno course ofbusinessdealings. isnotrequireda participant toexceed personintheordinary thatwhichisnormallypossessedby aprudent tier co solicitations forlower tiercovered transactions.(See below) Lower Tier Covered Transaction," withoutmodification,inalllower tiercovered transactionsandinall pr person, primar erroneous whensubmittedorhasbecomeerroneous by reason ofchangedcircumstances. Where theprospective lower toanyofthestatements inthiscertifi­ isunabletocertify tierparticipant der torender ingoodfaiththecertification required by thisclause.Theknowledge andinformation of oposal issubmittedifatanytimetheprospective lower was learnsthatitscertification tierparticipant ation Regarding Debarment, Suspension,Ineligibilityand vered transactionthatitisnotproposed fordebarmentunder48CFRPart 9.4,debarred, 9,subpart y covered transaction, principal,proposal, ospective participant shallattachanexplanationtothisproposal.ospective participant esently debarred, suspended,proposed fordebarment,declared ineligible,orvoluntarily wingly entersintoalower tier covered transactionwithapersonwhoisproposed for tification Regarding Debarment, Suspension, Ineligibility and Exclusion Voluntary -­ ed into,itshallnotknowingly enterintoanylower tiercovered transactionwitha v ered Transac 100 tions: and voluntarily excluded, asusedinthisclause,have V ntary oluntary when operating company-owned, rented, or personally-owned vehicles. The National Highway Traffic Safety Administration (NHTSA) is responsible for providing leadership and guidance in support of this Presidential initiative. For information on how to implement such a program, or statistics on the potential benefits and cost- savings to your company or organization, please visit the Buckle Up America section on NHTSA's website at www.nhtsa.dot.gov. Additional resources are available from the Network of Employers for Traffic Safety (NETS), a public-private partnership headquartered in the Washington, D.C. metropolitan area, and dedicated to improving the traffic safety practices of employers and employees. NETS is prepared to provide technical assis­ tance, a simple, user-friendly program kit, and an award for achieving the President’s goal of 90 percent seat belt use. NETS can be contacted at 1 (888) 221-0045 or visit its website at www.trafficsafety.org.

POLICY ON BANNING TEXT MESSAGING WHILE DRIVING es c In accordance with Executive Order 13513, Federal Leadership On Reducing Text Messaging While Driving, ran and DOT Order 3902.10, Text Messaging While Driving, States are encouraged to adopt and enforce workplace u safety policies to decrease crashed caused by distracted driving, including policies to ban text messaging while driving company-owned or -rented vehicles, Government-owned, leased or rented vehicles, or privately-owned when on official Government business or when performing any work on or behalf of the Government. States are also encouraged to conduct workplace safety initiatives in a manner commensurate with the size of the business, ations and Ass ations such as establishment of new rules and programs or re-evaluation of existing programs to prohibit text messaging while driving, and education, awareness, and other outreach to employees about the safety risks associated with texting while driving.

ENVIRONMENTAL IMPACT The Governor's Representative for Highway Safety has reviewed the State's Fiscal Year highway safety planning document and hereby declares that no significant environmental impact will result from implementing this Highway Safety Plan. If, under a future revision, this Plan is modified in a manner that could result in a significant environmental impact and trigger the need for an environmental review, this office is prepared to take the action necessary to comply with the National Environmental Policy Act of 1969 (42 U.S.C. 4321, et seq.) and the implementing regulations of the Council on Environmental Quality (40 CFR Parts 1500-1517).

SECTION 402 REQUIREMENTS The political subdivisions of this State are authorized, as part of the State highway safety program, to carry out within their jurisdictions local highway safety programs which have been approved by the Governor and are in accordance with the uniform guidelines promulgated by the Secretary of Transportation. (23 U.S.C. 402(b)(1)(B)) At least 40 percent (or 95 percent, as applicable) of all Federal funds apportioned to this State under 23 U.S.C. 402 for this fiscal year will be expended yb or for the benefit of the political subdivision of the State in carrying out local highway safety programs (23 U.S.C. 402(b)(1)(C), 402(h)(2)), unless this requirement is waived in writing. The State's highway safety program provides adequate and reasonable access for the safe and convenient movement of physically handicapped persons, including those in wheelchairs, across curbs constructed or replaced on or after July 1, 1976, at all pedestrian crosswalks. (23 U.S.C. 402(b)(1)(D)) The State will provide for an evidenced-based traffic safety enforcement program to prevent traffic violations, crashes, and crash fatalities and injuries in areas most at risk for such incidents. (23 U.S.C. 402(b)(1)(E)) The State will implement activities in support of national highway safety goals to reduce motor vehicle related fatalities that also reflect the primary data-related crash factors within the State as identified by the State highway safety planning process, including:

• Participation in the National high-visibility law enforcement mobilizations; STATE OF WISCONSIN FFY 2016 HIGHWAY SAFETY Certifi c 8A: State PLAN • Appendix FFY 2016 HIGHWAY WISCONSIN OF STATE

101 • Sustained enforcement of statutes addressing impaired driving, occupant protection, and driving in excess of posted speed limits; • An annual statewide seat belt use survey in accordance with 23 CFR Part 1340 for the measurement of State seat belt use rates; • Development of statewide data systems to provide timely and effective data analysis to support allocation of highway safety resources; • Coordination of Highway Safety Plan, data collection, and information systems with the State strategic highway safety plan, as defined in 23 U.S.C. 148(a). (23 U.S.C. 402(b)(1)(F)) The State will actively encourage all relevant law enforcement agencies in the State to follow the guidelines estab­ lished for vehicular pursuits issued by the International Association of Chiefs of Police that are currently in effect. (23 U.S.C. 402(j)) The State will not expend Section 402 funds to carry out a program to purchase, operate, or maintain an automated traffic enforcement system. (23 U.S.C. 402(c)(4)) I understand that failure to comply with applicable Federal statutes and regulations may subject State officials to civil or criminal penalties and/or place thetate S in a high risk grantee status in accordance with 49 CFR 18.12. I sign these Certifications and Assurances based on personal knowledge, after appropriate inquiry, and I understand that the Government will rely on these representations in awarding grant funds.

Signature Governor's Representative for Highway Safety Date

Go++l ie.6 Printed name of Governor's Representative for Highway Safety Appendix 8A: State Certifications and Assurances SAFETY and Assurances Certifications 8A: State PLAN • Appendix FFY 2016 HIGHWAY WISCONSIN OF STATE

102 APPENDIX 8B: STATE CERTIFICATIONS AND ASSURANCES

APPENDIX D TO PART 1200 –CERTIFICATIONS AND ASSURANCES FOR NATIONAL PRIORITY SAFETY PROGRAM GRANTS (23 U.S.C. 405)

State of Wisconsin, Fiscal Year 2016 Each fiscal year the State must sign these Certifications and Assurances that it complies with all requirements, including applicable Federal statutes and regulations that are in effect during the grant period. In my capacity as the Governor’s Representative for Highway Safety, I:

• certify that, to the best of my personal knowledge, the information submitted to the National Highway Traffic Safety Administration in support of the State’s application for Section 405 grants below is accurate and complete. • understand that incorrect, incomplete, or untimely information submitted in support of the State’s appli­ cation may result in the denial of an award under Section 405. • agree that, as condition of the grant, the State will use these grant funds in accordance with the specific requirements of Section 405(b), (c), (d), (e), (f) and (g), as applicable. • agree that, as a condition of the grant, the State will comply with all applicable laws and regulations and financial and programmatic requirements for Federal grants.

______Signature Governor’s Representative for Highway Safety Date

______Printed name of Governor’s Representative for Highway Safety

Instructions: Check the box for each part for which the State is applying for a grant, fill in relevant blanks, and identify the attachment number or page numbers where the requested information appears in the HSP. Attachments may be submitted electronically. ⌧ Part 1: Occupant Protection (23 CFR 1200.21) All States: (Fill in all blanks below.)

• The State will maintain its aggregate expenditures from all State and local sources for occupant protection programs at or above the average level of such expenditures in fiscal years 2010 and 2011. (23 U.S.C. 405(a)(1)(H)) • The State will participate in the Click it or Ticket national mobilization in the fiscal year of the grant. The description of the State’s planned participation is provided as HSP attachment or page number: HSP page 15. • The State’s occupant protection plan for the upcoming fiscal year is provided as HSP attachment or page number: HSP pages 13-18. • Documentation of the State’s active network of child restraint inspection stations is provided as HSP attachment or page number: Supplemental Appendix OP-4. SAFETY and Assurances Certifications 8B: State PLAN • Appendix FFY 2016 HIGHWAY WISCONSIN OF STATE 103 STATE OF WISCONSIN FFY 2016 HIGHWAY SAFETY PLAN • Appendix 8B: State Certifications and Assurances (Fill inatleastoneblankforeachbulletbelow.) Lower Seat beltUse States: (Check ⌧ Legal citations: ⌧ ⌧ □ □ The State’s comprehensive occupantprotection program isprovided asHSPattachment#_____. ⌧ □ The State’s occupantprotection law, requiring occupantstobesecured inaseatbeltorage-appropriate child The State’s seatbeltuselaw, primary Part 2:StatePart Traffic Safety Information System Improvements (23 CFR1200.22) The State’s occupantprotection program assessment: Supplemental Appendix OP-2andHSPpage14 that checkedbox.) Section 347.48(4), Wis. Stats. Section 347.48(2m), Wis. Stats. during thefiscal year ofthegrant.Legalcitation(s): was enactedon6/29/2009 the fiscal year ofthegrant. ______andlastamendedon______,isineffect,willbeenforced during restraint whileinapassengermotorvehicle andaminimumfineof$25,wasenactedon The State’s seatbeltenforcement planisprovided asHSPattachmentorpage#:pages13-15 The State’s □ OR □ The State’s NHTSA-facilitated occupantprotection program assessmentwasconductedon______; • A copyof • A • A copyof TRCC• A meetingschedulefor12months following application duedateandallreports and • The State willmaintainitsaggregate expenditures from all State andlocalsources fortrafficsafetyinfor­ • The State’s planforchildpassengersafetytechniciansisprovided asHSPattachmentorpagenumber: • Exemptions from restraint requirements: • Minimum fineofatleast$25: • Coverage ofallpassengermotorvehicles: • Requirement foralloccupantstobesecured inseatbeltorageappropriate childrestraint: The State agrees toconductaNHTSA-facilitated occupantprotection program assessment by September 1 ofthefiscal year ofthegrant.(Thisoptionis available onlyforfiscal year2013grants.) TRIPRS databaseon______. is provided asHSPattachment#Supplemental Appendix TR-4 other documentspromulgated by the TRCC duringthe12months preceding theapplicationduedate TRIPRS databaseon_____. mation systemprograms atorabove theaverage level ofsuchexpenditures infiscal years 2010and2011. Supplemental Appendix OP-3 provided asHSP attachment#Supplemental Appendix TR-5 high riskpopulationcountermeasure program (check onebox only)the and lastamendedon______,isineffect,willbeenforced at least3boxes . ⌧ requiring primary enforcement of theState’srequiring primary occupantprotection laws, TRCC orthe□ charter below andfillinall 104 . (Check is provided asHSPattachmentorpage#: one box one statute legallymandatingaState TRCC is or submittedelectronically through the or submittedelectronically through the blanks underthosecheckedboxes.) below andfillinanyblanksunder . • A list of the TRCC membership and the organization and function they represent is provided as HSP attachment # Supplemental Appendix TR-1 or submitted electronically through the TRIPRS database on ______.

• The name and title of the State’s Traffic Records Coordinator is Co-Chairs: Larry Corsi, Program Manager, and Neil May, Program Evaluation Analyst..

• A copy of the State Strategic Plan, including any updates, is provided as HSP attachment #: Supplemental Appendix TR-2 or submitted electronically through the TRIPRS database on ______.

• (Check one box below and fill inany blanks under that checked box.) □ The following pages in the State’s Strategic Plan provides a written description of the performance measures, and all supporting data, that the State is relying on to demonstrate achievement of the quantitative improvement in the preceding 12 months of the application due date in relation to one or more of the signif­ icant data program attributes: pages ______.

OR ⌧ If not detailed in the State’s Strategic Plan, the written description is provided as HSP attachment # Supple­ mental Appendix TR-3.

• The State’s most recent assessment or update of its highway safety data and traffic records system was completed on 6/6/2015.

⌧ Part 3: Impaired Driving Countermeasures (23 CFR 1200.23) All States:

• The State will maintain its aggregate expenditures from all State and local sources for impaired driving programs at or above the average level of such expenditures in fiscal years 2010 and 2011. • The State will use the funds awarded under 23 U.S.C. 405(d) only for the implementation of programs as provided in 23 CFR 1200.23(i) in the fiscal year of the grant. Mid-Range State: (Check one box below and fill inany blanks under that checked box.) ⌧ The statewide impaired driving plan approved by a statewide impaired driving task force was issued on 8/1/2013 and is provided as HSP attachment # Supplemental Appendix AL-1;

OR □ For the first year of the grant as a mid-range State, the State agrees to convene a statewide impaired driving task force to develop a statewide impaired driving plan and submit a copy of the plan to NHTSA by September 1 of the fiscal year of the grant.

• A copy of information describing the statewide impaired driving task force is provided as HSP attachment # ______. High-Range State: (Check one box below and fill inany blanks under that checked box.) □ A NHTSA-facilitated assessment of the State’s impaired driving program was conducted on ______;

OR □ For the first year of the grant as a high-range State, the State agrees to conduct a NHTSA-facilitated assessment by September 1 of the fiscal year of the grant; Appendix 8B: State Certifications and Assurances SAFETY and Assurances Certifications 8B: State PLAN • Appendix FFY 2016 HIGHWAY WISCONSIN OF STATE

105 STATE OF WISCONSIN FFY 2016 HIGHWAY SAFETY PLAN • Appendix 8B: State Certifications and Assurances (Check Legal citations: ______andlastamendedon______,isineffect, andwillbeenforced duringthefiscal yearofthegrant. of distracteddrivingissues,aminimumfineatleast$25,increased finesfor repeatoffenses,wasenactedon The State’s youth cellphoneusebanstatute,prohibiting youth cellphoneusewhiledriving,driver license testing Prohibition on Youth CellPhone Use While Driving Legal citations: enforced during thefiscal year ofthegrant. fines for repeat offenses,wasenactedon______andlastamended______,isineffect,willbe The State’s textingbanstatute,prohibiting textingwhiledriving,aminimumfineofatleast$25,andincreased Prohibitionon Texting Driving While (Fill inall box (Check one Ignition Interlock Law:(Fill inall ⌧ ⌧ □ □ Part 4: Distracted Driving(23CFR1200.24) 4:Distracted Part For thefirst year ofthegrantasahigh-range State, the State agrees toconveneimpaired astatewide driving updated on______isprovided asHSPattachment#______. submit theplantoNHTSA forreview andapproval by September 1ofthefiscal year ofthegrant; task force todevelopimpaired astatewide drivingplanaddressing recommendations from theassessmentand For subsequentyears ofthegrantasahigh-rangeState, impaired thestatewide drivingplandeveloped or • A copy of the information describing the statewide impaired• Acopyoftheinformationdescribingstatewide drivingtaskforce isprovided asHSP • The State’s ignitioninterlocklawwasenactedon______andlastamended______,isineffect, Part 5:MotorcyclistPart Safety (23CFR1200.25) Motorcycle riding trainingcourse: OR • Exemptions from youth cellphoneuseban: • Increased fines for repeat offenses: • Minimum fineofatleast$25forfirstoffense: • Driver licensetestingofdistracteddrivingissues: • Prohibition onyouth cellphoneusewhiledriving: • Exemptions from textingban: • Increased finesfor repeat offenses: • Minimum fineofatleast$25forfirstoffense: • Definition ofcovered wireless communicationdevices: • Prohibition ontextingwhiledriving: attachment #______. will beenforced duringthefiscal year ofthegrant.Legalcitation(s): at least2boxes below andfillinany blanks below.) below andfillinany blanks below.) blanks underthatcheckedbox.) blanks underthosechecked boxes.) 106 • Copy of official State document (e.g., law, regulation, binding policy directive, letter from the Governor) identifying the designated State authority over motorcyclist safety issues is provided as HSP attachment # Supplemental Appendix MC-1.

• Document(s) showing the designated State authority approved the training curriculum that includes instruction in crash avoidance and other safety-oriented operational skills for both in-class and on-the­ motorcycle is provided as HSP attachment # Supplemental Appendix MC-2.

• Document(s) regarding locations of the motorcycle rider training course being offered in the State is provided as HSP attachment # Supplemental Appendix MC-3.

• Document(s) showing that certified motorcycle rider training instructors teach the motorcycle riding training course is provided as HSP attachment # Supplemental Appendix MC-2.

• Description of the quality control procedures to assess motorcycle rider training courses and instructor training courses and actions taken to improve courses is provided as HSP attachment # Supplemental Appendices MC-4 and MC-8.

⌧ Motorcyclist awareness program:

• Copy of official State document (e.g., law, regulation, binding policy directive, letter from the Governor) identifying the designated State authority over motorcyclist safety issues is provided as HSP attachment #Supplemental Appendix MC-1. • Letter from the Governor’s Representative for Highway Safety stating that the motorcyclist awareness program is developed by or in coordination with the designated State authority is provided as HSP attachment # Supplemental Appendix MC-5. • Data used to identify and prioritize the State’s motorcyclist safety program areas is provided as HSP attachment or page # Supplemental Appendix MC-6. • Description of how the State achieved collaboration among agencies and organizations regarding motor­ cycle safety issues is provided as HSP attachment or page # Supplemental Appendices MC-5 and MC-7. • Copy of the State strategic communications plan is provided as HSP attachment # Supplemental Appendix MC-7, pages 1-2.

□ Reduction of fatalities and crashes involving motorcycles:

• Data showing the total number of motor vehicle crashes involving motorcycles is provided as HSP attachment or page #______. • Description of the State’s methods for collecting and analyzing data is provided as HSP attachment or page #______.

□ Impaired driving program: • Data used to identify and prioritize the State’s impaired driving and impaired motorcycle operation problem areas is provided as HSP attachment or page # ______. • Detailed description of the State’s impaired driving program is provided as HSP attachment or page # ______. • The State law or regulation that defines impairment. Legal citation(s): Appendix 8B: State Certifications and Assurances SAFETY and Assurances Certifications 8B: State PLAN • Appendix FFY 2016 HIGHWAY WISCONSIN OF STATE

107 STATE OF WISCONSIN FFY 2016 HIGHWAY SAFETY PLAN • Appendix 8B: State Certifications and Assurances Legal citations: to novice drivers younger than 21years ofage. Learner’s Permit Stage be enforced duringthefiscal year ofthegrant. to receiving afulldriver’s license,wasenactedon______andlastamended______, isineffect,andwill The State’s graduated driver licensingstatute, requiring bothalearner’s permitstageandintermediateprior (Fill inall □ □ Part 6:StatePart Grad Reduction offatalities andaccidentsinvolving impaired motorcyclists: blanks underthecheckedbox.) Use offeescollectedfrom motorcyclists formotorcycle programs: (Check • Data and/or documentationfrom official □ Applying asaData State – Legal citation(s): • The State’s lawappropriating fundsforFY____that requires allfees collected by the State from motor­ AND Legal citation(s): • The State lawor regulation that requires allfeescollected by the State from motorcyclists forthepurpose □ Applying asaLaw State – Legal citation(s): • The State lawor regulation thatdefinesimpairment. • Description oftheState’s methodsforcollectingandanalyzingdataisprovided asHSPattachmentor • Data showing thetotalnumberofreported crashesinvolving alcohol-impaired anddrug-impaired motor­ • Exemptions from graduated driver licensinglaw: • Applicability tonovice drivers younger than21years ofage: • Minimum duration: • Driving restrictions: • Testing andeducationrequirements: ______. programs were usedformotorcycle trainingandsafetyprograms isprovided asHSPattachment# collected by theState from motorcyclists forthepurposeoffundingmotorcycle trainingandsafety training andsafetyprograms. cyclists forthepurposeoffundingmotorcycle trainingandsafetyprograms bespentonmotorcycle programs. of fundingmotorcycle trainingandsafetyprograms tobeusedformotorcycle trainingandsafety cycle operatorsisprovided asHSPattachmentorpage#______. page #______. applicable blanksbelow.) – requires testingandeducation,drivingrestrictions, minimumduration,andapplicability uated Driv er Lic ensing Laws (23CFR1200.26) State records from theprevious fiscal year showing that all 108 one box one below andfillinany fees Intermediate Stage – requires driving restrictions, minimum duration, and applicability to any driver who has completed the learner’s permit stage and who is younger than 18 years of age. Legal citations:

• Driving restrictions: • Minimum duration: • Applicability to any driver who has completed the learner’s permit stage and is younger than 18 years of age: • Exemptions from graduated driver licensing law:

Additional Requirements During Both Learner’s Permit and Intermediate Stages es c Prohibition enforced as a primary offense on use of a cellular telephone or any communications device by the ran driver while driving, except in case of emergency. u Legal citation(s):

Requirement that the driver who possesses a learner’s permit or intermediate license remain conviction-free for ations and Ass ations a period of not less than six consecutive months immediately prior to the expiration of that stage. c Legal citation(s):

License Distinguishability (Check one box below and fill in any blanks under that checked box.) Certifi : State

□ Requirement that the State learner’s permit, intermediate license, and full driver’s license are visually distinguishable.

Legal citation(s):

OR

□ Sample permits and licenses containing visual features that would enable a law enforcement officer to distinguish between the State learner’s permit, intermediate license, and full driver’s license, are provided as HSP attachment #______.

OR

□ Description of the State’s system that enables law enforcement officers in the State during traffic stops to distinguish between the State learner’s permit, intermediate license, and full driver’s license, are provided as HSP attachment #______. STATE OF WISCONSIN FFY 2016 HIGHWAY SAFETYB 8 PLAN • Appendix FFY 2016 HIGHWAY WISCONSIN OF STATE

109 STATE OF WISCONSIN FFY 2016 Highway Safety Plan : a,tao~~ . ·-­. ~ Q~ STATE OF WISCONSIN FFY 2016 ~ ~ ~ Highway Safety Plan Scott Walker GOVERNOR OF WISCONSIN Mark Gottlieb, P.E. GOVERNOR’S REPRESENTATIVE FOR HIGHWAY SAFETY . 0 David Pabst HIGHWAY SAFETY COORDINATOR ~ D STATE OF WISCONSIN FFY 2016

Highway Safety Plan SUPPLEMENTAL APPENDIX STATE OF WISCONSIN FFY 2016 HIGHWAY SAFETY PLAN • APPENDIX SUPPLEMENT Highway Plan Safety Federal Fiscal Year 2016 State of Wisconsin III. Appendix TABLE OF CONTENTS C8 icni oocceSft rga ult mrvmn rcs 142 MC-8: Wisconsin Motorcycle Safety Program Quality Improvement Process MC-7: Motorcycle Awareness Outreach Plan 2014 MC 6: Total Motorcycle Crashes in2014 MC-5: Wisconsin Motorcycle Safety andAwareness Campaigns MC-4: Policy andProcedure Manual MC-3: Motorcycle Training andRegistration Data by County MC-2: Chapter Trans 129Motorcycle LicensingandCourses MC-1: Transportation Administrative Manual TR-4: State of Wisconsin Traffic Records Coordinating Committee TR-3: Section 405cInterim Progress Report 75 TR-2: 2015-2019Strategic Plan for Traffic Safety Information System Improvements TR-1: TRCC Members OP-5: CPSFitting Stations by County Appendix 8Aand8B:StateAssurances and Certifications Appendix 7:Bureau of Transportation Safety Organizational Chart Appendix 6:Detailed Budget Appendix 5:Highway Safety Program CostSummary(HS217) Appendix 4:LawEnforcement Grant Targeting Methodology Appendix 3:Safety: Partners, Committees,andOrganizations Appendix 2:Equipment—Preapproved and Not Allowable Appendix 1:Paid Media Plan OP-4: Wisconsin Information Network forSafety (WINS) OP-3: WINS Funded Grants 2015 OP-2: Lawenforcement Grant Targeting Methodology OP-1: Chapter347equipmentofvehicles AL-1: Wisconsin Statewide Impaired Driving Plan Fitting Station/SAFE KIDSChapterDirectory 2 138 137 136 134 133 122 120 109 106 181 180 176 175 172 171 170 144 73 71 57 46 43 17 3 AL-1: WISCONSIN STATEWIDE IMPAIRED DRIVING PLAN

Wisconsin Statewide Impaired Driving Task Force • August 1, 2013 Introduction report, which documents the creation and initial Executive Summary meeting of Wisconsin’s Statewide Impaired Driving Task Force. The Moving Ahead for Progress in the 21st Century Act (MAP-21) is the most recent enactment author­ Vision izing federal funding for surface transportation programs. Under MAP-21, states qualify for impaired Zero in Wisconsin: Even one preventable traffic fatality driving grants based on the state’s average impaired is too many. driving fatality rate. The rate, which uses the ostm recently available FARS data, is based on the number Mission of fatalities in alcohol-related motor vehicle crashes for In concert with Wisconsin’s Strategic Highway Safety every 100,000,000 vehicle miles traveled. For purposes Plan and Highway Safety Performance Plan, the of this calculation, a crash is considered alcohol-related Wisconsin Statewide Impaired Driving Task Force if it involves at least one driver with a blood alcohol provides a comprehensive strategy for combating concentration of at least 0.08 percent. impaired driving. No one solution for this problem exists and a comprehensive approach needs to be Wisconsin’s average impaired driving fatality rate for considered in each community. the prior three years is 0.38, which makes Wisconsin a “mid-range state.” As with other mid-range states, Background Wisconsin was required to submit either a statewide impaired driving plan that was developed by a statewide The Impaired Driving Problem task force within the three years prior, or assurances that it would develop and submit such a plan by September Over the past decade, Wisconsin has experienced a 1 of the grant year. decline in both OWI arrests and alcoholrelated crashes resulting in serious injury or death (see. Fig. 1). During Wisconsin’s FFY 2013 application, which was due this same period, Wisconsin has seen reductions in its March 25, 2013, was submitted with assurances that a traffic fatalities overall. These are all positive signs that plan would be developed. The FFY 2014 application, suggest that what we are doing is working. which was due July 1, 2013, reserved a section for this

Figure 1 Appendix AL1 Wisconsin Statewide Impaired Driving Plan Impaired Statewide SAFETYWisconsin AL1 PLAN • Appendix FFY 2016 HIGHWAY WISCONSIN OF STATE

3 STATE OF WISCONSIN FFY 2016 HIGHWAY SAFETY PLAN • Appendix AL1 Wisconsin Statewide Impaired Driving Plan Incapacitating (A)Incapacitating Fatality (K) Total Economic Loss Damage Property (C) Possible Injury Non-incapacitating (B) significant costtothestate (see Fig. 3). approach to2012crashstatistics demonstratesthe from theNational Safety Council.Applying this as determinedusingnationalcostestimatesobtained Impaired driving hasahigheconomiccosttothestate, consistent (seeFig. 2). fatalities involving alcoholhasremained remarkably reduction intrafficfatalities,thepercentage ofthose first-time offender. Over thepastdecade,despite the resulting infatalandseriousinjuriescrashesinvolved a cated driver. Fully 75%ofalcohol-related crashes Furthermore, 39%offatalcrashesinvolved anintoxi­ crashesinvolved alcohol. injury crashes in Wisconsin in 2011.However, 10%ofserious Alcohol wasacontributingfactorinonly5%ofall And yet, impaired drivingremains aseriousproblem. Figure 3 Crash Severity Figure 2 Total Crashes 320 5,472 1,149 1,531 578 4 all drivers incrasheswhowere listedas “hadbeen experience. In 2012,teendrivers accountedfor6%of cation. Thisbehaviortranslates tohighwaycrash alcohol from retailers whofailed to checkforidentifi­ friends. Only 7%ofyouth reported that theyobtained youth whodrinkobtainalcoholfrom familyand Council revealed that65%ofunderage The Century alcohol consumptionandbingedrinking. Wisconsin alsoremains highinself-reported underage unacceptably high. individuals drivingwhileimpaired remains over prioryears (seeFig. 4)butthenumberof a motorvehicle whileintoxicated. Thisisa reduction 2012, Wisconsin saw 36,468convictionsforoperating caught andpunishedwithoutcrashinvolvement. In there are manyimpaired drivingincidentsthat are Though crashesare aproblem andaseriousconcern, Cost Per Crash $1,441,000 $9,200 $13,000 $23,000 $71,600 $602,997,200 $461,120,000 $50,342,400 $14,937,000 $35,213,000 $41,384,800 Total Cost Figure 4

Figure 5 drinking,” and 10% of those suspected of using other Force—are also priority areas in the state’s most recent drugs. In raw numbers, that is 189 minors who should SHSP. This task force will likely play a significant role have been absolutely sober (see Fig. 5). in the implementation of the overlapping issue areas of the SHSP. Working Towards a Solution Working to address our impaired driving problem relies There also exists a Governor’s Council on Highway on the input and contribution of various stakeholders. Safety, which brings together representatives from Within the Wisconsin Department of Transportation executive agencies, the state legislature, and the general (WisDOT), there exists a Traffic Safety Council, whose public. The Governor’s Council is advisory to the members represent the various divisions of the Governor, the legislature, and to WisDOT. Department. Among the duties of the Council is the creation and implementation of the state’s Strategic Highway Safety Plan (SHSP). Reducing the incidence In 2009, the Governor’s Council commissioned a of impaired driving and continued data statewide task force with support from Mothers Against improvement—signature initiatives of this Task Drunk Driving (MADD). The task force—which Appendix AL1 Wisconsin Statewide Impaired Driving Plan Impaired Statewide SAFETYWisconsin AL1 PLAN • Appendix FFY 2016 HIGHWAY WISCONSIN OF STATE

5 STATE OF WISCONSIN FFY 2016 HIGHWAY SAFETY PLAN • Appendix AL1 Wisconsin Statewide Impaired Driving Plan behavior. charge ofpreventing andreducing impaired driving a diverse selectedby group BOTS ofpartners withthe (seeAppendixwas asimpleCharter A)thatconvened be streamlined intermsofhow itoperates.The result fashion. We alsowantedourfirsttask force meeting to should becreated andoperatedinastreamlined town hallmeetings,itwasdecidedthatthistaskforce Drawing from successeswithprevious taskforces and Creation drinking throughout thestate. have become akeypiecetocombatingimpaired driving activity. Thesemultijurisdictionaltaskforces they operateare seeingreal reductions inimpaired extremely innovative, andthecommunitiesinwhich around Wisconsin. Many ofthesetaskforces have been popular andare now active innearlyadozen areas the multijurisdictionaltaskforce. Thesehave proven successes ofthe Town Hall meetingwastheconceptof around thestateandcountry. One ofthekey help frametheproblem, anddiscussbestpracticesfrom Safety (BOTS) hostedanOWI Town Hall meetingto In thesummerof 2010, theBureau of Transportation years. recommendations were enactedintolawinsubsequent much traction.Nonetheless, ofthetaskforce’s portions Unfortunately, thetaskforce’s final didnotgain report others—focused primarilyonlegislative solutions. lawenforcement, members ofjudiciary,experts, and included statelegislators,membersofindustry, policy or culture. changes donotnecessarilyensure changesinbehavior longandchallengingprocess, andlaw can beavery it cannotbetheonlyapproach. Getting alawchanged ofourapproach, Although thiscontinuestobeapart to accomplishareduction inimpaired driving. task forces have toooftenrelied onlegislative changes actionable withinexistinglawsandprograms. Previous force with asimpletask:developideasthatare new driving, we challengedourtask for combatingdrunk In additiontodiscussing Wisconsin’s ongoingstrategies STATEWIDE IMPAIRED DRIVING

TASK FORCE 6 following table: discussion atthemeeting,were compiledintothe Reponses tothesurvey, aswell asideasarisingfrom Prior were toourinitialmeeting,allparticipants senta several times duringFFY2014. the preceding twelve months.Thetaskforce willmeet ingly, there were nomeetingsofthetaskforce during MAP-21 requirements foramid-rangestate.Accord­ Note: taskforce, Thisisanew organized tomeetthe task force thedaypriorensured maximumattendance. attending theGovernor’s Conference; convening the wouldalsobe many ofthetaskforce participants on Highway Safety. Thisdatewasselectedbecause 2013, adayaheadofourannualGovernor’s Conference The initialmeetingofthetaskforce washeld August 6, Appendix B). facesaswellnew (afulllistofmembersisprovided as long-standing relationships, butthetaskforce includes members are withwhomwe have externalpartners diversity ofopinionsandperspectives. Many ofthe stakeholders throughout thestate,andtoencouragea with membersselectedtoensure representation ofkey Per theCharter, membershipisby invitationofBOTS, Initial Meeting following questions: the meetingprepared todiscusstheirresponses tothe survey.short 3. Who are thepeopleororganizationsinvolved 2. What are thepossiblesolutions? 1. What doyou considertobea problem addressing theseissues? may bebigorsmall. What are theobstaclesto it needsortheresources tocomplete?Problems resolved, buthasn’t eitherreceived theattention in your local area thathasthepotentialtobe toimpairedpertaining drivingin Wisconsin or or thatneedtobeinvolved?

We requested arrive at thatparticipants I Issue Solutions Key Players

drugged driving recognition training to recognize drug impairment law enforcement

drugged driving prosecution reduce WSLH testing time WSLH, DOJ, state courts

cultural acceptance of drinking PI&E, enforcement, checkpoints, absolute sobriety WisDOT, law enforcement, legislature,Tavern League

streamline OWI process roadside evidentiary testing, saturation patrols law enforcement, courts repair absolute sobriety procedure clarify policy and procedure law enforcement,Trans rule festival drinking fund secure perimeters, transit, and enforcement WisDOT, law enforcement employer education PBT loaner program, employer policy WisDOT, law enforcement, employers, unions underage drinking compliance checks WisDOT, local businesses alcohol screening and intervention screening, brief intervention, referral to treatment (SBIRT) DHS, hospitals, medical community messaging about successes PI&E various impaired motorcyclist education, enforcement WisDOT, law enforcement drinking among youth <25 education, enforcement WisDOT, law enforcement

OWI treatment courts and programs treatment program funding DHS, DOJ, courts

variable sentencing collect court data DOJ, courts

data collection/sharing/distribution collect and share data everyone

After extensive discussion, each participant was asked injuries and fatalities based on NHTSA’s goals and to select up to three issues that they believed could be objectives utilizing various methods such as the Web, addressed through programmatic improvements, rather print, and TV. Contractual services for product and than through legislative changes. Five issues emerged as placement, printing and postage. Collaborate with the suggested consensus areas of focus for future devel­ partners, revise and update all information, identify opment: cultural acceptance of drinking; streamline specific needs and target information to various OWI process; drugged driving recognition; drinking audiences including Spanish speaking customers. Use among youth under age 25; and data collection, the Website more to reduce production costs. Develop sharing, and distribution. and disseminate “Best Practices” information. Provide In addition to Wisconsin’s ongoing programming up-to-date educational materials and current data to aimed at combating drunk driving, these five issues will the public. Collaborate with community prevention be the signature initiatives for the task force for fiscal organizations to assist them in developing successful year 2014. All programming is discussed in detail in the evidence based prevention programs. following section. Partners: Various Program: Cultural Acceptance of Drinking Goals: According to a report of the Center for PROGRAMS: PREVENTION Disease Control, Wisconsin leads the nation in binge drinking and drinking intensity. The Public Information and Education University of Wisconsin Population Health Program: Communication Program Institute attributed 1,529 deaths in 2011 to excessive Goals: Continue to develop a statewide public infor­ drinking. mation and education campaign to reduce OWI Appendix AL1 Wisconsin Statewide Impaired Driving Plan Impaired Statewide SAFETYWisconsin AL1 PLAN • Appendix FFY 2016 HIGHWAY WISCONSIN OF STATE

7 STATE OF WISCONSIN FFY 2016 HIGHWAY SAFETY PLAN • Appendix AL1 Wisconsin Statewide Impaired Driving Plan Program: Responsible Alcohol Service Partners: Various costs asaresult ofdrinking. missed work time,andadditionalhealthsocietal problems, especiallyasitrelates toimpaired driving, impact ofemployers whoemploy staffwithdrinking aprogram focusingonthe design, andimplement occupations, organizations,andbusinessestodevelop, Goal: Program: Employer Programs Services Partners: drinking. driving, specificallyunderagedrinkingandbinge remediating drinkingbehaviorsleadingtodrunk public andprivate policieshave proven effective in underage drinkingwithinthecommunity. Changesin significant influence over theamountandstyleof policy andprivate practicesofacommunityexert Wisconsin. Alargebodyofresearch indicatesthepublic environment asitrelates totheunderagedrinkerin the role public policyplaysinshapingthealcohol Goal: Impaired Driving Program: ProgramsSchool Wisconsin state, thestatelegislature, andthe Tavern Leagueof Partners: such asallowing sobriety checkpoints. more andbetterenforcement, andlegislative changes problem: increased publicinformationandeducation, force identifiedseveral potentialsolutionstothe component ofourimpaired drivingproblem. Thetask culture ofdrinkinginthestate,andthisisamajor tax isamongthelowest inthecountry. There isastrong prevalent throughout thestate,and Wisconsin’s beer Drinking establishments andalcoholretailers are The role ofthispositionhasexpandedtoinclude Develop relationships withtargetedhigh-risk one factor, as islow compliance withlaws a seriousconcern.Easeof accesstoalcoholis Goal: Law enforcement agenciesthroughout the Drinking amongyouth <25 Prevention UW Law School, Department ofHealthUW LawSchool,Department UW LawSchoolResource Centeron Drinking amongyouth underage25is

8 palities Partners: be considered. event wouldalso attendees toalternative transportation Targeted enforcement aimedatdirecting impaired usingthe“Zeroadvertising in Wisconsin” message. activities includepublicity, costs,and transportation incommunities.Coveredalternative transportation provided tolawenforcement agenciesthatcoordinate Program Additionally, statewide. federalfundsare and localmunicipalitiestoadministertheSafe Ride Goal: Program: Transportation Alternatives Partners: Lawenforcement throughout thestate increased enforcement ofexistinglaws. task force were bettereducationofyoung peopleand largely ceasedoperations.Solutions identified by the funds are nolongeravailable andthoseprograms have compliance checks;those through USDOJtoperform ously, law enforcement agencieshadaccesstofunding so oftentrends towards frequent bingedrinking.Previ­ factor isthedrinkingbehaviorofyoung people,which prohibiting alcoholsalestominors.Perhaps thelargest trative and judicialpenaltiesandactions. intoxicated drivers, andpermitarangeofadminis­ driving, facilitatetheacquisitionofevidenceagainst Wisconsin hasenactedlawsthatprohibit intoxicated Laws toDeterImpaired Driving PROGRAMS: DETERRENCE Collaborate withthe Tavern Leagueof Wisconsin Tavern Leagueof Wisconsin, localmunici­ Promote TransportationAlternatives Defining Intoxicated Driving Establish .08 as the alcohol concentration at which is illegal per se to operate a motor vehicle. Wis. Stat. 340.01 (46m) Establish .04 as the alcohol concentration at which is illegal per se to operate a commercial motor vehicle. Wis. Stat. 346.63 (5)(a) Establish .00 as the alcohol concentration above which it is illegal per se for an individual who has not attained the legal drinking age to operate a motor vehicle. Wis. Stat. 346.63 (2m) Prohibit driving under the influence of any intoxicant or controlled substance that prevents safe driving. Wis. Stat. 346.63 (1)(a Prohibit causing injury by intoxicated operation of a motor vehicle. Wis. Stat 346.63 (2)(a) Prohibit causing death by intoxicated operation of a motor vehicle. Wis. Stat. 940.09 Prohibit the consumption of alcohol in a motor vehicle and prohibit open containers of alcohol in motor vehicles. Wis. Stat. 346.935

Providing for Effective Enforcement Authorize police to use a preliminary breath test for a vehicle operator stopped for a suspected intoxicated driving offense. Wis. Stat. 343.303 Authorize police to test for controlled substances. Wis. Stat. 343.305 (2) Establish that operation of a motor vehicle implies that consent is given to chemically test the operator’s blood, breath and/or urine. Wis. Stat. 343.305 (2) Establish that requirements under which a chemical test may be requested or required. Wis. Stat. 343.305 (3)

Providing Effective Penalties Requires administrative suspension of operating privileges for six months upon determination of a violation of prohibited alcohol concentration. Wis. Stat. 343.305 (7) Provides for increasingly more severe penalties for repeat offenders, including increasing fines and increasing periods of confinement. Wis. Stat. 346.65 (2) Provide for criminal penalties for those convicted of vehicular homicide. Wis. Stat. 940.09 (1c) Appendix AL1 Wisconsin Statewide Impaired Driving Plan Impaired Statewide SAFETYWisconsin AL1 PLAN • Appendix FFY 2016 HIGHWAY WISCONSIN OF STATE

9 STATE OF WISCONSIN FFY 2016 HIGHWAY SAFETY PLAN • Appendix AL1 Wisconsin Statewide Impaired Driving Plan ities Partners: underage impaired driving problem. roadway enforcement where there isademonstrated patrol events atriskforunderagedrinkingortoincrease driving. Thiscouldincludefundingforenforcement to to submitproposals toprevent underagedrinkingand nderage Drinking public atlargeon Wisconsin roadways willbeinvited drinking pr Goal: Program: Partners: the states’ populationusing2011estimates. media intargetedjurisdictionscovering atleast65%of including nighttimeenforcement, accompaniedby Visibility Enforcement (HVE)overtime patrols, Saturation Patrols consistingofatleastmonthlyHigh- overtime andequipmentfundingforsustainedAlcohol areas where impaired drivingishighest. Provide media events, andworking overtime ingeographical make OWI apriorityby writingcitations,sponsoring crackdown. Encourage law enforcement agenciesto encourage participation, lan statewide for thehigh-visibilityLaborDay alcoholenforcement andprovide participation, voluntary overtime funding Goal: Program: Enforcement Overtime Enforcement Partners: Media development agencies,broadcasters and localgovernment crashreduction activities scheduling press conferences national,state tosupport announcements,mediareleases, and public service Thisincludeswritingspeeches, educational efforts. months, andotherhighwaysafetypromotional and tions, stateandnationalsafetyawareness weeks and state’s innationaltrafficsafetymobiliza­ participation nates mediaandpublicinformationprograms forthe cooperation withBOTS program managers,coordi­ isconsin provides publicinformationtoits media. The WisDOT Officeof PublicAffairs,in various audiencesby meansofprint,videoandInternet Goal: Program: Public Information andEducation Deterrence Public Information andEducation for Communities thatcandemonstrateanunderage W P Law enfor Law enfor U oblem thatcreates athreat toyouth andthe cement agencies cement agencies,localmunicipal­ 10 I (ARIDE) curriculum,madeavailable toawiderrange in Advanced Roadside Impaired Driving Enforcement suggested solutionswouldbetheabbreviated training impractical toimplementonalarge-scalebasis.Some butthistrainingisexpensive andsomewhat experts, impairment. Wisconsin recognition doesusedrug are notalwaysprepared torecognize thesignsof expenses, including instructor wages,travel toconfer­ expenses, includinginstructor training andre-certification forexistingDREs. DRE Recognitionrug (DRE) Expert addition, costsare covered toprovide continuous DREs.Inposition andincludesexpensestotrainnew Goal: Program: Partners: betweenenforcement lawenforcement efforts agencies. Mobilization andCrackdown. Expand collaborative enhanced year round enforcement includingthe Goal: ofJusticeDepartment Program: Equipment Partners: enfor Partners: Lawenforcement agencies,localcourts process efficiencywithinthelocalcourts. saturation patrols andlocaltaskforces, andincreasing continuing innovations, andincreasing theuseof testingtechnology,investing inroadside evidentiary Possible solutionsidentified by thetaskforce included: violation andmore timeconductingenforcement. would meanofficersspendlesstime processing a and cumbersomeprocess. Streamlining theprocess in recent years. But anOWI arrest remains alengthy r of lawenforcement officers,andincreased useof oadside impairmenttestingdevices. llicit drugs produce awiderangeofeffectsandofficers llicit drugs cement strategies have yielded very positivecement strategieshaveresults yieldedvery devoted toenforcement efforts. Innovative awarded to Wisconsin forimpaired drivingare Goal: Program: Provide equipmentforagenciesconducting Program acontracted coordinator supports nizing drug impairment remainsnizing drug achallenge. trained torecognize alcoholimpairment,recog­ Goal: Program: Drugged Driving Recognition Law enfor D Law enforcement agencies, Wisconsin A largepor While lawenfor Streamline OWI Process cement agencies tion ofthefederalfunds cement officers are well- ences, supplies (such as DRE kits), printing, postage, also provides technical assistance to a wide variety of lodging and meals for students and instructors are professionals such as law enforcement officers, Drug covered. BOTS also supports DRE callouts to assist Recognition Experts, blood and alcohol testing staff, other agencies where a DRE evaluation is needed. In and policy development staff. the case of a DRE evaluation where synthetic cannabi­ Partners: Wisconsin Department of Justice noids are suspected, BOTS will pay for the cost of the test. Program: Dane County Special Prosecutor on Traffic Partners: Law enforcement agencies Crimes Goal: Fund a specialized prosecutor to review, consult Program: Testing Training and prosecute serious and fatal crashes in Dane County. Goal: Funding covers related programs include The dedicated prosecution team consists of members Advanced Roadside Impaired Driving Enforcement from the Dane County Sheriff's Office, Madison Police (ARIDE), Drugs that Impair Driving (8 hour drug Department, Wisconsin State Patrol, DOJ Victim block), and Drug Impairment Training for Educational Services, the Dane Co. DA's Office, the Dane Co. Professional (DITEP), and Standard Field Sobriety Coroner's. The team also works in conjunction with Testing (SFST). For FY 2014, BOTS intends to the NHTSA funded Traffic Safety Resource Prosecutor. expand the ARIDE program by increase the number of Coordination of efforts results in consistent procedures classes to accommodate demand and to align with this for investigation and prosecution of crashes involving national focus. criminal charges. The purpose of this program is to not Partners: Law enforcement agencies only provide better service in Wisconsin, but to dissem­ inate lessons learned throughout the state of Wisconsin through outreach and prosecutor trainings and confer­ Program: Drug Testing and Procedure Development ences. This program also focuses heavily on earned and Goal: FFund one FTE to continue to develop a paid media to inform the public about the conse­ procedure to enhance the efficient use of LC-MS/MS quences of driving under the influence and other risky instrument. Once the procedure is developed, the State behaviors that could lead to prosecution for serious Lab of Hygiene will be in a better position to decrease crimes. its backlog and keep current with blood samples they Partners: Dane County District Attorney’s Office receive from law enforcement. Funding also includes travel and training for State Lab of Hygiene scientists Adjudication and funding to outsource 400 TSC blood samples. Program: OWI Courts Partners: Wisconsin State Lab of Hygiene Goal: Work with DHS to fund start-up costs for OWI/drug court and implementing the program. Prosecution Utilize best practices and lessons learned from the Program: Traffic Safety Resource Prosecutor LaCrosse OWI drug court. Work with DHS to create Goal: Provide salary and fringe for state expert as the a judicial liason position modeled after the Traffic Safety statewide Traffic Safety Resource Prosecutor as it relates Resource Prosecutor program. Partner with DHS to to legal issues, OWI and prosecuting those clientele. provide training for Screening and Brief Intervention Provide specialized training to prosecutors, judges, law and Treatment (SBIRT) practices targeting new and enforcement, and others in the community. The innovative programs. “Traffic Safety Resource Prosecutor,” as defined by the Partners: Department of Health Services federal rule, “means an individual or entity used by the State on a full-time basis to enhance the performance Licensing of a State’s judicial system by providing education and In addition to the license sanctions detailed in an earlier outreach programs and technical assistance to enhance section, the administration of Wisconsin’s operator’s the capability of prosecutors to effectively prosecute across-the-State traffic safety violations.” This position Appendix AL1 Wisconsin Statewide Impaired Driving Plan Impaired Statewide SAFETYWisconsin AL1 PLAN • Appendix FFY 2016 HIGHWAY WISCONSIN OF STATE

11 STATE OF WISCONSIN FFY 2016 HIGHWAY SAFETY PLAN • Appendix AL1 Wisconsin Statewide Impaired Driving Plan distinguishing featur For individualsunder21,theoperator’s licensehas for 6months. at thetimeofviolation,theirlicenseissuspended 3 months.If theyhadapassengerundertheageof16 technology. using continuousmonitoring suchasScramorother Research how todecrease theworkload by agencies. Implement astandardized riskassessment toolatall soon aspossibleafterthearrest andbefore conviction. OWI offenderwithanassessmentandtreatment as funding tomonitor, andconnecttherepeat supervise Goal: Program: Treatment andRehabilitation Partners: evaluating the WAID tool. ofHealthDepartment tobegintheprocess Services of Driver (WAID) assessmenttoolGoal: Work with Program: Diagnosis andScreening on (date).” under 18,there isasecondbox withthetext“Turns 18 license reads “Turns 21on(date).” If theindividual is oriented vertically. In ared box below thephoto, oriented horizontally, thoseunder21have alicense sobriety requir Drivers undertheageof21whoviolateabsolute license. tionary receives fulllicensure attheexpirationofproba­ may notdrive between midnightand5:00AM.Adriver the driver islimitedtoonenon-familypassengerand driving. During the firstninemonthsofthislicense, license, whichauthorizes limited,unaccompanied months, thedriver maybeissuedaprobationary while accompaniedby alicenseddriver. Aftersix age 15and6months,authorizes limiteddriving permitisavailablelicensing process. at Aninstruction N ways. license functionstocombatimpaired drivinginseveral REHABILITATION PROGRAMS: TREATMENT o vice drivers progress through agraduateddriver This pretrial court intervention program providesThis pretrial intervention court D Intensive Supervision Programs (ISP) Wisconsin AssessmentoftheImpaired epartment ofHealthepartment Services ements have theirlicensesuspendedfor

es. While thestandard licenseis

AND

12 Partners: stops withnoaction)themotoringpublic. take intoaccountallcontacts(citations,warning,and measuresindividual granteestosetperformance that It shouldbenotedthatlawenforcement grants require program areas includeplansforenforcement activities. justification sectionsofeachprogram plan. Several program area. TheIDprocess isidentifiedunderthe trend, factor, andotheranalysesofeach disproportion, relevant data.Thesedataare used,asappropriate, in ofHealth,state Department andother nationalsurveys hospitaldischargeanddeathdatafrom the department, studies, demographicandothercensusdata,emergency data, traffic andsurvey BOTS program effectiveness WisDOT statecrash,conviction,vehicle, roadway, Process. Information usedinProblem IDincludes The Problem ID Process isintegraltothe Planning State Program Planning than N Final reports are duefrom grantees to BOTS no later the distributionoffunds. and suggestwaysinwhich BOTS can assist andaidin background informationthatcanbeshared withothers, explain anydifficultiesencountered, provide a grant’s progress, allow forongoing monitoring, safety program. These keepBOTSreports informedof that canbeusedtostr Monthly reporting provides BOTS withinformation in anarrative format. also require monthlyreporting ofactivity, butmaybe report, butmaybereported monthly). Other grants documentation, andmatchreports (required infinal warnings issued,r information aboutdeplo Activity reports forlawenforcement grantsinclude be required. consultant reports, ifapplicable).Special reports may the conclusionofagrant(thisistoincludetrainingand reports duringthelifeofagrant,andfinal at report conjunction withtrafficsafetygrant projects: monthly BOTS requires twotypesofactivityreports in Program Control PROGRAMS: PROGRAM MANAGEMENT o vember foractivitiesfundedinthe previous D epartment ofHealthepartment Services eimbursement claims, supporting eimbursement claims,supporting engthen thestate yments, citationsandwritten ’s overall traffic fiscal year. These reports serve to close out the grant, Evaluation and must include any underreported match to meet the Ongoing monitoring and evaluation shall occur in the requirements of the grant. Special reporting may be ordinary course of operations. The state program required and will be detailed by BOTS in the grant manager tracks each grant in the program area on a agreement. continual basis, checking activity levels, liquidation of State and Local Task Forces and Community Traffic funds, and adherence to the work plan. The state Safety and Other Injury Control Programs program manager also reviews monthly reporting and Every county in the state has a traffic safety commission requests for reimbursements. This on-going process charged with meeting quarterly to review traffic crash allows for near real-time monitoring of each of our data. Membership on these commissions includes the grants. chief county traffic law enforcement officer, the county Calls, letters, and occasional meetings are generally not highway safety coordinator, and a representative desig­ sufficient to adequately monitor a project, particularly nated by the county board from each of the disciplines those that are more complex. In some cases, either a of education, medicine, and law, and three representa­ regional program manager or a state program manager tives involved in law enforcement, highways, and will need to go on-site to review project status, highway safety. documents, and grantee management and financial systems. For enforcement grants, the regional program Data and Records manager shall conduct site visits as problems arise Wisconsin has a Traffic Records Coordinating through monthly reporting. Committee (TRCC) and a Traffic Records Coordinator With regard to enforcement grants, all funds are offered to administer the Traffic Records Program. Members of based on a targeting methodology executed for each the TRCC include owners, operators, collectors, and fiscal year. Actual crash experience is evaluated in each users of traffic records and public health and injury county and municipality statewide, with funds offered control data systems; highway safety, highway infra­ to areas with greatest need. structure, law enforcement, adjudication officials, public health, EMS, and other organizations. Funding The members of the TRCC have review and approval Impaired driving programs are funded with a combi­ authority with respect to state highway safety data and nation of state and local funds. In addition to funds systems. The TRCC members make decisions that are allocated to this program directly, a variety of concerning membership, the Coordinator, changes to programs are funded through the OWI surcharge. This the state’s multi-year Strategic Plan, and performance is a penalty assessed against every OWI conviction, measures used to demonstrate progress. which provides a reliable source of income for a variety Program: Data collection, sharing, and distri­ of programming. bution Goal:Combating impaired driving requires the coordinated efforts of many different players. From state and local agencies including schools, to the law enforcement community, to the prosecuting attorneys, and every agency in between, multiple stake­ holders have a unique opportunity to have an impact. Effective coordination depends on collecting complete data and sharing it amongst relevant stakeholders. Potential solutions require identifying various existing databases, the linking of that data, identifying the needs of collectors and users, and strategic planning of future data collection efforts. Partners: Various state and local agencies Appendix AL1 Wisconsin Statewide Impaired Driving Plan Impaired Statewide SAFETYWisconsin AL1 PLAN • Appendix FFY 2016 HIGHWAY WISCONSIN OF STATE

13 STATE OF WISCONSIN FFY 2016 HIGHWAY SAFETY PLAN • Appendix AL1 Wisconsin Statewide Impaired Driving Plan behavior. plan forpreventing andreducing impaired driving The purposeofthistaskforce istoproduce astatewide Purpose an impair 0.30 and0.60),orhigh-range(0.60higher). With as eitherlow-range (0.30orlower), mid-range(between each statebecalculatedandthatclassified (fatalities per100millionv MAP-21 directs thattheimpaired drivingfatalityrate is impaired driving. requirements withindefinedissueareas. One sucharea ofthesefundsiscontingentonmeetingspecific portion for fundstopromote highwaysafety. Receipt ofa ofthisfunding, programs. Aspart Wisconsin iseligible transportation izing federalfundingforsurface Act (MAP-21)isthe mostrecent enactmentauthor­ TThe Moving Aheadfor Progress inthe21stCentury Background producing impaired astatewide drivingplan. impairedstatewide drivingtaskforce chargedwith requirement ofmid-rangestatesittoconvene a classified asamid-rangestate.Theprinciple APPENDIX A: CHARTER ed drivingfatalityrateof0.38, ehicle milestrav Wisconsin is eled) for 14 bility forcompilinganddelivering thisdocument. September 1,2013.BOTS staffwillassume responsi­ plan,tobedeliveredstatewide toNHTSA by The taskforce willhelptodevelop andapprove a Deliverable months following the initialmeeting. will plantwomore meetingstooccurwithinthe12 in Steven’s Point, Wisconsin. At thattime,thetaskforce 2013, attheGovernor’s Conference onHighway Safety, This taskforce willhave aninitialmeetingon August 6, Meetings andProcedures perspectives. the stateandtoencourageadiversity ofopinionsand ensure representation ofkeystakeholdersthroughout Safetyportation (BOTS). Members willbeselectedto of Department Transportation, Bureau of Trans­ Membership willbeby invitationofthe Wisconsin Composition APPENDIX B: TASK FORCE MEMBERS Celestino Balinghasay Nancy Hernandez Randy Romanski Marshfield Clinic ABRAZO Marketing WisDOT/DSP/BOTS balinghasay.celestino@marshfield­ [email protected] [email protected] clinic.org Roy Hinz Randy Schultz Kate Berndtson AAA Wisconsin Brown County Sheriff's Office UW School of Medicine and [email protected] [email protected] Public Health [email protected] Sandy Huxtable Johnna Scott WisDOT/DSP/BOTS Mosaic Communications Andrea Bill [email protected] [email protected] UW-TOPS Lab [email protected] Tara Jenswold Julia Sherman Wisconsin Department of Justice Wisconsin Alcohol Policy Project Colette Brown [email protected] [email protected] WisDOT/DSP/BOTS [email protected] John D. Lee Duncan Shrout UW-Madison Cognitive Systems State Council and Alc. and Other Richard Brown Laboratory Drug Abuse UW School of Medicine and [email protected] [email protected] Public Health [email protected] Earl L. Lemieux Jessica Skemp Ho-Chunk Nation La Crosse County District Maureen Busalacchi [email protected] Attorney’s Office Health First Wisconsin [email protected] [email protected] Laura Liddicoat Wisconsin State Lab of Hygiene John Sobotik LeeAnn Cooper [email protected] WisDOT/OGC WI Department of Health Services [email protected] [email protected] Pete Madland Tavern League of Wisconsin Randy Thiel Ron Cramer [email protected] Governor's Council on Highway Eau Claire County Sheriff Safety [email protected] Bill Murphy [email protected] Motorcycle Safety Advisory Andy Franken Committee Emily Thompson WI Insurance Alliance [email protected] Dane County District Attorney's [email protected] Office Reggie Paradowski [email protected] Greg Grau WisDOT/DMV Marathon County Circuit Court ­ [email protected] Laura Vande Hey Branch 4 WisDOT/DSP/BOTS [email protected] Lishunda Patterson [email protected] Milwaukee Police Department ­ Sue Hackworthy Safety Division Randy Wiessinger WisDOT/BOTS/Chemical Testing [email protected] Dane County Sheriff's Office [email protected] [email protected] Scott Ries Pete Helein Marinette Police Department Tommy Winkler City of Appleton Police [email protected] WisDOT/DMV Department [email protected] [email protected] Cory Roeseler Sheboygan County Sheriff's Office Zachary Wyatt

[email protected] Driving Plan Impaired Statewide SAFETYWisconsin AL1 PLAN • Appendix FFY 2016 HIGHWAY WISCONSIN OF STATE WisDOT/DSP/BOTS [email protected] 15 APPENDIX C: PLAN APPROVAL The contents of this Plan were developed by the Name V ote Name Vote Wisconsin Statewide Impaired Driving Task Force. Kathryn Berndtson Yes Lishunda Patterson Yes The Plan was drafted by the staff of the Wisconsin Andrea Bill Yes Scott Ries Yes Department of Transportation, Bureau of Trans­ portation Safety. The final draft of the Plan was Richard Brown Yes Cory Roeseler Yes distributed to Task Force members for review. Colette Brown Yes Randy Romanski Yes Approval was solicited via an online survey utility, LeeAnn Cooper Yes Randy Schultz Yes where Members were instructed as follows: Andy Franken Yes Johnna Scott Yes The Wisconsin Impaired Driving Plan must be Susan Hackworthy Yes Jessica Skemp Yes approved by the Statewide Impaired Driving Task Force. As a member of the Task Force, it is requested Nancy Hernandez Yes John Sobotik Yes that you indicate whether this plan has your approval. Sandra Huxtable Yes Emily Thompson Yes Members were given the option to vote yes or no. Of Tara Jenswold Yes Laura Vande Hey Yes the 38 Task Force members, 26 elected to cast a vote. John Lee Yes Randy Wiessinger Yes All votes cast were yes votes. Thus, this Plan was Bill Murphy Yes Tommy Winkler Yes approved by a two-thirds (68%) majority of the Task Force members. A record of the votes follows. Reggie Paradowski Yes Zachary Wyatt Yes Appendix AL1 Wisconsin Statewide Impaired Driving Plan Impaired Statewide SAFETYWisconsin AL1 PLAN • Appendix FFY 2016 HIGHWAY WISCONSIN OF STATE

16 OP-1: CHAPTER 347 EQUIPMENT OF VEHICLES Updated 2013−14 Wis. Stats. Published and certified under s. 35.18. April 14, 2015.

SUBCHAPTER I: GENERAL PROVISIONS 347.29 Display of warning devices for certain vehicles 347.01 Words and phrases defined. when standing on highway. 347.02 Applicability of chapter. 347.30 Penalty for violating lighting equipment require­ 347.03 Sale of prohibited equipment unlawful. ments. 347.04 Owner responsible for improperly equipped vehicle. SUBCHAPTER III OTHER EQUIPMENT 347.05 Reciprocity agreements as to equipment. 347.35 Brakes. 347.36 Performance ability of brakes. SUBCHAPTER II LIGHTING EQUIPMENT 347.37 Brake fluid, sale regulation. 347.06 When lighted lamps required. 347.38 Horns and warning devices. 347.07 Special restrictions on lamps and the use thereof. 347.385 Auxiliary lamps on emergency vehicles; traffic 347.08 Determining the visibility distance and mounted control signal emergency preemption devices. height of lamps. 347.39 Mufflers. 347.09 Headlamps on motor vehicles. 347.40 Mirrors. 347.10 Headlamp specifications for motor vehicles other 347.41 Speed indicators. than mopeds and motor bicycles. 347.413 Ignition interlock device tampering; failure to 347.11 Headlamp specifications for mopeds and motor install. bicycles. 347.415 Odometer tampering. 347.115 Modulating headlamps for motorcycles, motor 347.417 Immobilization device tampering. bicycles or mopeds. 347.42 Windshield wipers. 347.12 Use of multiple−beam headlamps. 347.43 Safety glass. 347.13 Tail lamps and registration plate lamps. 347.44 Painting requirements for school buses; restrictions 347.14 Stop lamps. as to painting of othervehicles. 347.145 Deceleration warning lights for motorcycles, motor 347.445 Crossing gates for school buses. bicycles, mopeds or motor buses. 347.447 Additional safety mirrors on school buses. 347.15 Direction signal lamps or devices. 347.45 Tire equipment. 347.16 Clearance lamps and reflectors. 347.455 Modifications to height of vehicle. 347.17 Color of clearance and marker lamps and reflectors. 347.46 Fenders and mudguards. 347.18 Mounting of clearance lamps and reflectors. 347.47 Drawbars, trailer hitches and mobile home 347.19 Visibility of clearance lamps and reflectors. couplings. 347.20 Lamp or flag on projecting load or fixture. 347.475 Airbags, prohibited practices. 347.21 Lamps and flags on trains of agricultural vehicles. 347.48 Safety belts and child safety restraint systems. 347.22 Lamps on farm tractors, self−propelled farm imple­ 347.485 Protective headgear for use on Type 1 motorcycles. ments, and lightweightutility vehicles. 347.486 General requirements. 347.23 Lamps on highway maintenance equipment. 347.487 Seating requirements. 347.24 Lamps and reflectors on nonmotor vehicles and 347.488 Moped equipment. equipment. 347.489 Lamps and other equipment on bicycles, motor 347.245 Identification emblem on certain slow moving bicycles, and electric per sonal assistive mobility vehicles. devices. 347.25 Special warning lamps on vehicles. 347.49 Equipment of vehicles transporting flammable 347.26 Restrictions on certain optional lighting liquids. equipment. 347.50 Penalties. 347.27 When lighted lamps required on parked vehicles. Cross−reference: See also ch. Trans 305, Wis. adm. code. 347.28 Certain vehicles to carry flares or other warning devices.

2013−14 Wisconsin Statutes updated through 2015 Wis. Act 14 and all Supreme Court Orders entered before April 14, 2015.

Published and certified under s. 35.18. Changes effective after April 14, 2015 are designated by NOTES. (Published 4−14−15) Vehicles SAFETY of Chapter 347 Equipment PLAN • OP-1 FFY 2016 HIGHWAY WISCONSIN OF STATE

17 STATE OF WISCONSIN FFY 2016 HIGHWAY SAFETY PLAN • OP-1 Chapter 347 Equipment of Vehicles by lawtobebothpresent andfunctioning. made subject to the particular provimade subjecttotheparticular sion: vehicles unlessthevehicle isexpressly includedwithinor mannerisapplicabletoanyofthefollowingparticular this chapterrequiring vehicles tobeequippedina condition unlessitreplaces equipmentwhichisrequired forsuchequipmenttobeinoperating necessary the modelyear thevehicle wasmanufactured, itisnot designated by themanufacturer asoptional equipmentin 341.265, 341.266or341.269hasequipmentwhichwas semitrailers. tractors,trailersand truck and municipaltrucks, cov ering lightingshallbeapplicabletoallstate,county any vehicle notincon sistent withthischapter. andaccessorieson prohibit theuseofadditionalparts 347.02 Applicability provided. this chapterunlessadifferent definitionisspecifically phrases definedins.340.01 347.01 Words andphrases defined. General Provisions one−year ofthevehicle. period following the entry such vehicle isnotoperateduponoroccupyingahighway. cer tain typesof equipment onavehicle isapplicablewhen solely forthepurposeoftestorexperiment. United intothe Statesentry by thefederalgovernment vehicle whichhasbeengranted applicable toanimported typesofequipmentonavehicleprohibiting is certain (e) Bicycles. (d) Road (j) Lightweight (i) Electric (h) Golf car (g) Motor (c) Vehicles (b) Implements (a) Farm (b) Theex (5) (4) (3) SUBCHAPTER I (2m) (b) (21) (a) 2. (2) If avehicle registered unders. JulyBeginning 1, 1960,theprovisions ofthischapter Nothing to inthischaptershallbeconstrued or No provision ofthischapterrequiring orprohibiting (a) No (c) tractors andself−propelled farmimplements. machinery. emption underpar. bicycles. or personal assistive mobilitydevices. ts operatedinaccordance withs.349.18(1) drawn by animals.

(1m).

provision utility vehicles, asdefinedins.346.94 of husbandry.

of chapter of thischapterrequiring or are usedinthesamesense (a) is limitedtothe 341.25 (1) . (1)No provision of Words and (a), 18 other jurisdiction. for residents ofthisstatewhen operatingvehicles insuch The agreements shallprovide substantially likeexemptions equippedin themannerrequired by thelawsofthisstate. manner rendering themsubstantiallyassafethose other jurisdictionrequires vehicles tobeequippedina operating vehicles inthisstate,provided thelawofsuch burdensome toresidents ofsuchotherjurisdictions equipment requirements ofthisstatewhichare particularly the residents ofthosejurisdictionsfrom detailsofvehicle authorized repre sentatives ofotherjurisdictionsexempting authorizedto enterintoreciprocal agreements withtheduly homemade vehicle specifiedins.341.268(1) vehicle equipmentrequirements forarep lica vehicle ora and modelyear thatisnotastreet modified vehicle. The equipment requirementsfor avehicle ofthesametype vehicle is unlawful. orreplacement theuseofwhichonamotor part accessory per son shallsellforhighwayuseanydevice,appliance, ofprohibited equipment unlawful.Sale 347.03 used forpurposesofthereproduction. modified vehicle shallbethesameas vehicle standards establishedforthevehicle. this chapter.Equipment stan dards establishedunderthis differ from theequip mentstandards establishedunder standards operatedunders.343.135which forvehicles mayestablishspecialequipment the department 347.04 Owner responsible for improperlyOwner 347.04 vehicle ofthesametypeandmodelyear asthevehicle be thesameasvehicle equipmentrequirements fora subsection maynotbelessstringentthananyfederal 347.05 Reciprocity agreementsReciprocity 347.05 astoequipment. equipped vehicle. 538; as required by thischapterwhoknowingly causesor vehicle at the timeoftheviolation. violation unlesstheowner waspersonallyoperatingthe vehicleby reason oftheowner’s convictionofanysuch 343.32 demerit pointsshallbeassessedorcountedpursuanttos. as ifheorshehadoperatedthevehicle personally.No violation ofthischapterisguiltytheviola tion thesame permits suchvehicle tobeoper ated onahighwayin 85; 2001a.90,1092009135157201320. (1) (7) (6) History: History: History: 1989a.105. History: (2) The secretary, withtheapproval ofthegovernor, is The vehicle equipment requirements forastreet Notwithstanding therequirements ofthischapter, 1985 a.187; This sectiondoesnotauthorize reciprocity agree­ against theoperator’s licenseoftheowner ofthe 1977 c.39; 1985 a.197s. 1979 c.345; Any ownerAny ofavehicle notequipped 7; 1993 a.165; 1981 c.275; 1997 a.27; 1983 a.243, (b)2. 1999 a. shall 288, No ments as to laws governing the size and weight of vehicles. devices shall render objects visible or within which such History: 1977 c. 29 s. 1654 (7) (c). lamps or devices shall be visible, such distance shall be measured during hours ofdarkness under normal atmos­ pheric conditions and upon a straight, level, unlighted SUBCHAPTER II highway unless a different time, direc tion or condition is expressly stated. Lighting Equipment (2) Whenever this chapter requires a lamp or device to be mounted at a certain height, the distance shall be measured 347.06 When lighted lamps required. (1) Except as from the center of the lamp or device to the level ground pro vided in subs. (2) and (4), no person may operate a upon which thevehicle stands when such vehicle is without vehicle upon a highway during hours of darkness unless all load. headlamps, taillamps and clearance lamps with which such vehicle is required tobe equipped are lighted. Parking 347.09 Headlamps on motor vehicles. (1) No person- lamps as defined in s. 347.27 shall not be used for this shall operate a motor vehicle on a highway during hours purpose. of dark ness unless such vehicle is equipped as follows: (2) Headlamps need not be lighted on a towed vehicle or (a) Except as provided in parts. (b) and (c), every motor on a vehicle having at least 2 lighted adverse weather vehicle shall be equipped with at least 2 headlamps, lamps on the front thereof and being operated under the which headlamps shall comply with the requirements circumstances described in s. 347.26 (3) (b). and limitations set forth in sub. (2) and s. 347.10 and shall be mounted symmetrically with respect to the (3) The operator of a vehicle shall keep all lamps and vertical plane extending through the longitudinal axis of reflec tors with which such vehicle is required to be the vehicle with at least one on each side of the center of equipped reasonably clean and in proper working the front of the motor vehicle. condition at all times. (b) Every moped or Type 1 motorcycle shall be equipped (4) A duly authorized warden, as defined in s. 24.01 with at least one and not more than 2 headlamps, which (11), may operate a vehicle owned or leased by the headlamps shall comply with the requirements and department of natural resources upon a highway during limitations set forth in sub. (2) and s. 347.10. hours of darkness without lighted headlamps, tail lamps or clearance lamps in the perfor mance of the warden’s (c) Every motor bicycle or vehicle registered under s. duties under s. 29.924 (2). 341.067 and operated by a person licensed under s. 343.075 or 343.135 shall be equipped with at least one History: 1977 c. 425; 1979 c. 32; 1981 c. 98 s. 3; 1997 a. 248. and not more than 2 headlamps,which headlamps shall 347.07 Special restrictions on lamps and the use comply with the requirements and limita tions set forth thereof. (1) Whenever a motor vehicle equipped with in sub. (2) and s. 347.11. head-lamps also is equipped with any adverse weather (2) Every headlamp on a motor vehicle shall be located lamps, spot-lamps or auxiliary lamps, or with any other at a height of not more than 54 inches nor less than 24 lamp on the front thereof projecting a beam of intensity inches. greater than 300 candle-power, not more than a total of 4 of any such lamps or combinations thereof on the front of History: 1983 a. 243; 1985 a. 65. Cross−reference: See also ss. Trans 305.11, 305.43, and 305.55, Wis. adm. code. the vehicle shall be lighted at any one time when such vehicle is upon a highway. 347.10 Headlamp specifications for motor vehicle­ sother than mopeds and motor bicycles. (1) Except (2) Except as otherwise expressly authorized or required as provided in sub. (4), the headlamps or the auxiliary bythis chapter, no person shall operate any vehicle or driving lamp or the auxiliary passing lamp or combination equipment on a highway which has displayed thereon: thereof on motor vehicles other than mopeds and motor (a) Any color of light other than white or amber visible bicycles shall be so arranged that the driver may select at fromdirectly in front; or will between distributions of light projected to different (b) Any color of light other than red on the rear; or elevations. No such lamp shall have any type of decorative (c) Any flashing light. covering that restricts the amount of light emitted when the lamp is in use. Such lamps may, in addition, be so 347.08 Determining the visibility distance and mounted arranged that such selection can be made automatically. height of lamps. (1) Whenever this chapter states a This subsection does not apply to any type of decorative requirement as to distance from which certain lamps and covering origi nally equipped on the vehicle at the time of OP-1 Chapter 347 Equipment of Vehicles Vehicles SAFETY of Chapter 347 Equipment PLAN • OP-1 FFY 2016 HIGHWAY WISCONSIN OF STATE

19 STATE OF WISCONSIN FFY 2016 HIGHWAY SAFETY PLAN • OP-1 Chapter 347 Equipment of Vehicles the timeofmanufacture andsale. decorativecovering originallyequippedonthevehicle at use. Thissubsectiondoesnotapplytoanytypeof the amountoflightemittedwhenlightedlampisin shall have anytypeofdecorative covering thatrestricts equipped. Thissubsec tiondoesnotapplytomotorcycles. visible withoutglare tothedriver ofthevehicle so manufacture andsale. 20 milesperhour.No lightedlampunderthissubsection such vehicle atnotimeisoper ated ataspeedinexcess of feet aheadinlieuoflampsrequired by subs. front thereof capableofrevealing personsandobjects75 dark ness when equippedwith2lightedlampsuponthe designed andlocatedthatwhenlighteditwillbereadily Such lighted. indicatorshallbeso which isnototherwise distribution oflightfrom theheadlampsisinuseand beam indicatorwhichislightedwhenever theuppermost headlamps unlesssuchvehicle alsoisequippedwitha Julyafter 1,1958,andequippedwithmultiplebeam and nopersonshalloperateanymotorvehicle soldnew equippedwithmultiplebeamheadlamps motorvehicle approaching driver. of thebeamshallbesodirected astostriketheeyes ofan condition ofloadingnonethehigh−intensityportion feet ahead,andonastraightlevel road underany reveal personsandvehicles atadistanceofleast100 compos ite beamsoaimedandofsufficientintensityto feet aheadforallcondi tions ofloading; reveal personsandvehicles atadistanceofleast350 com posite beamsoaimedandofsuchintensityasto requirements: follow ing ments andlimita tions: but ineitherevent shallcomplywiththefollowing require­ bicycles maybeofthesingle−beamormultiple−beamtype motor bicycles. specificationsHeadlamp 347.11 for mopedsand the magnetoorby ageneratordriven directly by the generator, by acurrent−generating coilincorporatedinto cur rent andelectric shallbesuppliedby awet battery motor by meansofgears,frictionwheel, chainorbelt. (b) There (a) There (4) (3) (2) (1) (2) Trans 305.11,305.43and305.55 Wis. adm.code. 1983a.243;1995346. History: The headlampshallbeanelectricandthe The headlampshalldisplay awhitelightofsufficient Any motorvehicle maybeoperatedduringhoursof Any NoJuly personshallsellafter 1,1958,anynew Multiple−beam headlampsshallcomplywiththe shall beanuppermostdistributionoflightor shall bealower mostdistributionoflightor The headlampsonmopedsormotor Cross−reference: (1) See alsoss. to (3) if 20 and ofsufficientintensityto reveal apersonor vehicleata bution oflightorcom posite beamdirected highenough during hoursofdarkness, theoperatorshalluseadistri­ Use ofmultiple−beamheadlamps.(1) 347.12 bicycle ormopedmaybeequippedwithanduseameans ormopeds.motor bicycles headlampsforModulating motorcycles,347.115 illu minating power toreveal anyperson,vehicle or substantial objectatadistanceof200feetaheadandshall per minute. A headlampmaynotbemodulatedduring A per minute. high andalower bright ness atarateof200to280changes of modulatingtheupperbeamheadlampbetween a which itcomes. higher thanthelevel ofthecenterlampfrom oflight,atadistance of25feetahead,projects portion when thevehicle isloadednoneofthehigh−intensity single−beam lamp, suchlampshallbesoaimedthat 347.10 (2) to alowermost ins. distributionoflightassetforth lowermost beamshallmeettherequirements applicable minimum require insub.ments setforth multiple−beam headlamp, theupperbeamshallmeet manufacture andsale. covering originallyequippedonthevehicle atthetimeof subsection doesnotapplytoanytypeofdecorative lightemitted whentheheadlampisinuse.This of decorative covering thatrestricts theamountof Noany oncomingvehicle. headlampshallhave anytype therefrom are notdirected intotheeyes ofthedriver of be soadjustedoroperatedthattheglaringlightrays hours ofdarkness. directed intotheeyes oftheoperatorothervehicle. tilt thevehicle’s headlightssothattheglaringraysare not vehicle within500feet,theoperatorshalldim,depress or multiple−beam headlampsapproaches anoncoming This paragraphdoesnotprohibit anoperatorfrom inter­ following requirements andlimitations: safe distanceinadvance ofthevehicle, subjecttothe an oncomingvehicle whosehigh−beamheadlampsare lit. mittently flashingthe vehicle’s high−beamheadlampsat vehicle within500feettotherear, theoperatorshalldim, depress, ortiltthevehicle’s headlightssothattheglaring multiple−beam headlampsapproaches orfollows another (b) When When ever amotorvehicle isbeingoperatedonahighway (4) (3) History: 1981c.52;1983a.243. History: 1983a.243;1995346. History: (a) Whenever If themopedormotorbicycle isequippedwitha If themopedormotorbicycle isequippedwitha Whenever theoperatorofavehicleWhenever equippedwith (b). the operatorofavehicle equippedwith A motorcycle,A motor (2) and the rays are not reflected into the eyes of the operator of the It only requires “good workingorder.” When two lit light bulbs were other vehicle. This paragraph does not prohibit an operator sufficient to designate the rear of the vehicleto a vehicle travelling behind it, there was no probable probable cause to make a stopfor a traffic from intermittently flashing the vehicle’s high−beam violation and the stop was unconstitutional. State v. Brown, 2013 WI headlamps as provided under par. (a). App17, 346 Wis. 2d 98, 827 N.W.2d 903, 11−2907. (2) Subsection (1) (a) and (b) does not apply to the use of 347.14 Stop lamps. (1) No person shall operate a alternately flashing or pulsating headlamps under s. 347.25 motorvehicle, lightweight utility vehicle as defined in s. (1r). History: 1989 a. 69; 1991 a. 316; 1999 a. 66. Sub. (1) (b) does 346.94 (21) (a)2., mobile home, or trailer or semitrailer not require proof that the headlights reflected into the eyes of another upon a highway unlesssuch motor vehicle, lightweight driver. The statute directs drivers operating within 500 feet to dim their utility vehicle, mobile home, ortrailer or semitrailer is headlights and concludes by describing the purpose of this requirement: to prevent theglaring rays from reflecting into another driver’s eyes. An equipped with at least one stop lampmounted on the rear interpretation that would require an ordinary driver using high beams and meeting the specifications set forth in thissection. The to know whether his or her headlights will impair another driver’s vision stop lamp on a mobile home or trailer or semitrailershall is absurd. State v. Tomaszewski, 2010 WI App 51, 324 Wis. 2d 433, be controlled and operated from the driver’s seat of the pro ­ 782 N.W.2d 725, 09−0385. pelling vehicle. A stop lamp may be incorporated with a 347.13 Tail lamps and registration plate lamps. (1) tail lamp.No vehicle originally equipped at the time of No person shall operate a motor vehicle, mobile home or manufacture and salewith 2 stop lamps shall be operated trailer or semitrailer upon a highway during hours of upon a highway unless bothsuch lamps are in good darkness unless such motor vehicle, mobile home or trailer working order. or semitrailer is equipped with at least one tail lamp mounted on the rear which, when lighted during hours of (2) A stop lamp shall be so constructed as to be actuated darkness, emits a red light plainly visible from adistance of uponapplication of the service or foot brake or separate 500 feet to the rear. No tail lamp shall have any typeof trailer brakeand shall emit a red or amber light plainly decorative covering that restricts the amount of light visible and understandable from all distances up to 300 emittedwhen the tail lamp is in use. No vehicle originally feet to the rear during normal sun light when viewed from equipped at thetime of manufacture and sale with 2 tail the driver’s seat of the vehicle following. lamps shall be operatedupon a highway during hours of Cross−reference: See also ss. Trans 305.15, 305.43, 305.45, and darkness unless both such lamps are in good working order. 305.55, Wis. adm. code. History: 2009 a. 157. This subsection does not apply to anytype of decorative 347.145 Deceleration warning lights for covering originally equipped on the vehicle atthe time of motorcycles,motor bicycles, mopeds or motor buses. (1) manufacture and sale. A motor cycle, motor bicycle or moped may be equipped with and use asystem in which an amber light which pulses (2) Every tail lamp on a vehicle shall be located at a in a controlled fashion at a rate which varies exponentially height ofnot more than 72 inches nor less than 20 with deceleration is centermounted on the rear of the inches. vehicle. (3) No person shall operate on a highway during hours (2) A motor bus may be equipped with amber lights ofdarkness any motor vehicle upon the rear of which a that shinewith a steady beam or that pulse during deceler­ registrationplate is required to be displayed unless such ation, braking, orstanding and idling. The lights shall be motor vehicle isequipped with a lamp so constructed and mounted symmetricallywith respect to the vertical center placed as to illuminatewith a white light the rear regis­ line of the motor bus in a horizontal alignment on the rear tration plate and render it clearlylegible from a distance of the motor bus. The lights may bemounted no higher of 50 feet to the rear. Such lamp may beincorporated as than the lower edge of the rear window, or nohigher than part of a tail lamp or may be a separate lamp. 72 inches if the motor bus does not have a rear win dow. (4) Tail lamps and registration plate lamps shall be so wired History: 1981 c. 52; 1983 a. 243; 1987 a. 235; 2001 a. 104. as to be lighted whenever the headlamps or auxiliary Cross−reference: See also s. Trans 305.43, Wis. adm. code. driving lamps are lighted. In a tractor−semitrailer combi­ 347.15 Direction signal lamps or devices. (1) No nation, 2 switches may be employed, one to activate personmay sell any new motor vehicle, other than a moped semitrailer lamps and one to activate tractor lamps. or Type 1motorcycle, unless such motor vehicle is History: 1973 c. 252; 1995 a. 346. Cross−reference: See also ss. Trans equipped with directionsignal lamps meeting the require­ 305.13, 305.16, 305.43, 305.45, and 305.55, Wis. adm. code. A tail lamp with one of three light bulbs unlit does not violate sub. (1) when ments of this section. No personmay operate on a highway it other wise meets the statutory definition of a tail lamp. The statute any motor vehicle sold new after January 1, 1955, or any does not require thata vehicle’s tail lamps be in perfect working order. mobile home, or trailer or semitrailer sold newafter January OP-1 Chapter 347 Equipment of Vehicles Vehicles SAFETY of Chapter 347 Equipment PLAN • OP-1 FFY 2016 HIGHWAY WISCONSIN OF STATE

21 STATE OF WISCONSIN FFY 2016 HIGHWAY SAFETY PLAN • OP-1 Chapter 347 Equipment of Vehicles and 305.55, Wis. adm.code. direction signallampshallhave anytypeofdecorative Nodistances to300feetduringnormalsunlight. shall beplainlyvisibleandunderstandablefrom all visible totherear.Direction signallampswheninuse visible tothefront andaflashing red oramberlight samelevel and aswidelyspacedlaterallypracticable. 346; exempt from therequirements ofthatsection. with therequirements of s.85.06(15) fromthe requirements ofthissectioniftheyeithercomply the rear limitofthebodyorloadthereof exceeds14 feet. distance from thecenteroftopthesteeringpostto or combinationofvehicles exceeds 24inches,orwhenthe outside limitofthebody, caborloadofsuchmotorvehicle from thecenterofthetopofsteeringposttoleft meeting therequirements ofthissectionwhenthedistance use onahighwayshallbeequippedwithdirection signals when thesignalingdriver’s signallampsare operating. beequipped withasignalvisibletothesignalingdriver sale. equipped onthevehicle atthetimeofmanufacture and not applytoanytypeofdecorative covering origi nally side toward whichtheturnismade.Thissub sectiondoes flashing thelightsshowing tothefront and rear onthe lamps shallindicatetheintendeddirection ofturningby the direction signallampisinuse. actuated,such When covering thatrestricts theamountoflightemittedwhen 1, 1968,otherthanavehicle whichisoperatedpur suant and lampsshowing to therear shallbelocatedonthe same level andaswidelyspacedlaterallypracti cable showingLamps tothefrontleft. shallbelocatedonthe semitrailers, soastoindicateintentionturnrightor vehicles, mobilehomes,recreational vehicles, trailersand vehicles andatleast2showing totherear onmotor 2 direction signallampsshowing tothefront onmotor of thevehicle following. during normalsunlightwhenviewedfrom thedriver’sseat are fullyvisiblefrom alldistancestotherearto 300feet trailers whentherear direction signalsonthetowing vehicle notwithstanding direction sig nals are notrequired on Subsectionmay beequippedwithsuchlamps. meeting therequirements othervehicle Any ofthissection. unlesssuch vehicle isequippedwithdirection signallamps to s.341.47(1) History: History: Such lampsshallproject aflashingwhiteoramberlight (4) (3) (2) (3m) Vehicles equippedwithdirection signal lampsshall Except asprovided insub. VehiclesJuly priorto soldnew 1,1958,are exempt 2007 a.11. 1975 c.297; Any motorvehicle orcombinationofvehiclesAny in Cross−reference: (b) 1983 a.243; or amoped Type 1motorcycle, See alsoss. 1985 a.65; (1), there shallbeatleast , 1955stats.,orare Trans 305.09, 1991 a.316; 305.43, 1995 a. (3m) 22 of thereflectorsrequired by thissection. visibilityspecifications for reflectors maybeusedinlieu meetingthemountingand ofthe vehicle andotherwise chapter. shall meetalltheotherreflector requirements ofthis may beincorpo rated withthetaillampbutsuchreflector vehicle.Any requiredvehicle.Any red reflector onthe rear ofa vehicle indicate asnearlypossibletheextreme widthofthe the front andrear reflectors shallbemountedsoasto On vehicles whicharestands. more than80incheswide, than 60inchesabove theground onwhichthevehicle mounted ataheightnotlessthan16inchesnormore displayedupon avehicle, eachsuchreflector shallbe 347.18 Mounting ofclearanceMounting 347.18 lampsandreflectors. the vehicle, oronboth,shalldisplayreflect a red color. torsmounted ontherear oronthesidesnearrear of vehicle shall displayor reflect anambercolor; mountedon thefront oronthesidenearfront ofthe clearancelamps, sidemarker lampsorreflectors: andreflectors. Color ofclearance347.17 andmarker lamps Clearance347.16 lampsandreflectors. ancelamps, oneateachside. vehicles areequipped asindicated: ona highwayduringhoursofdarkness unlesssuch extreme widthofthevehicle. sucha mannerastoindicatenearlypossiblethe vehicle soastobevisiblefrom therear; and vehicleso astobevisiblefrom thefront; and in excess of80inches unlesssuchvehicle isequippedwith: any vehicle,except automobiles,havingawidthatanypart personshall operateonahighwayduringhoursofdarkness reflec tors,oneoneachside. mounted insuchaman ner as toindicatetheextreme equippedwith clearancelamps, suchlampsshallbe Cross−reference: Cross−reference: (b) Every (a) Every truck (c) Twor (b) Two (a) Two (3) (2) (1) (2) (1) (2) Those clearancelampsandmarker lampsand reflec­ Those clearanceandmarker lampsand reflectors Reflectorized materialextendingacross thefullwidth Whenever thischapterrequiresWhenever avehicle tobe Whenever s.347.16requiresWhenever anyreflector tobe No personshalloperateanyofthefollowing vehicles clearance lampsmountedonthefront ofthe clearance lampsmountedontherear ofthe eflectors mountedonthe rear ofthe vehicle in trailer or semitrailer shall carry ontherear 2 trailer orsemitrailershallcarry See alsoss. See alsos. tractor shall carry onthefront 2clear­ tractor shallcarry Whenever avehicleWhenever isequippedwith Trans 305.14,and305.55 Wis. adm.code. Trans 305.14 and 305.55, Wis. adm.code. (1) No

width of the vehicle and as near to the top thereof as one slow moving vehicle emblem visible from all dis tances practicable except that when rear identificationlamps are within 500 feet to 50 feet of the side of the vehicle when mounted at the extreme height of the vehicle, rear clear ­ directly in front of lawful upper beams of headlamps. ance lamps may be mounted at optional heights. (1m) No person shall operate on a highway during History: 1975 c. 121. Cross−reference: See also ss. Trans 305.14 hours ofdarkness any train of vehicles authorized by s. and 305.55, Wis. adm. code. 348.08 (1) (b)unless there is mounted on each side of every 347.19 Visibility of clearance lamps and reflectors. vehicle in such train,including farm tractors and imple­ (1) Every reflector required by s. 347.16 to be displayed ments of husbandry, at least onelamp emitting a red light upon avehicle shall be of such size and characteristics and visible from a distance of 500 feet to theside of the vehicle so maintained as to be readily visible during the hours of on which mounted or, in lieu thereof, at least one red darkness from all dis tances within 500 feet to 50 feet reflector visible from all distances within 500 feet to 50 from the vehicle when directly infront of lawful upper feet of the side of the vehicle when directly in front of beams of headlamps. lawful upperbeams of headlamps. (2) Front and rear clearance lamps when lighted shall be NOTE: Sub. (1m) is amended eff. 11−1−15 by 2013 Wis. Act 377 to read: (1m) No person shall operate on a highway during capa ble of being seen and distinguished under normal hours of darkness anytrain of vehicles authorized by s. 348.08 atmospheric conditions during hours of darkness at a (1) (b) unless there is mounted on eachside of every vehicle in distance of 500 feet fromthe front and rear, respectively, such train at least one lamp emitting a red or amber lightvisible of the vehicle. from a distance of 500 feet to the side of the vehicle on which mounted or, in lieu thereof, at least one red or amber reflector Cross−reference: See also ss. Trans 305.14, 305.43, and 305.55, Wis. visible from all distances within 500 feet to 50 feet of the side of adm. code. the vehicle when directly in front of lawful upperbeams of 347.20 Lamp or flag on projecting load or fixture. headlamps. (1) No person shall operate on a highway during hours (2) No person shall operate on a highway, at times other of dark ness any vehicle with a load or fixture thereon thanhours of darkness, any train of agricultural vehicles extending morethan 4 feet beyond the rear of the bed or authorized by s. 348.08 (1) (b) unless there is displayed a body thereof unless thereis displayed at the extreme rear red flag at least 12inches square on each rear corner of end of the load or fixture a red lightor lantern plainly the rearmost vehicle in thetrain. visible from a distance of at least 500 feet to thesides and NOTE: Sub. (2) is repealed eff. 11−1−15 by 2013 Wis. Act 377. rear. The red light or lantern shall be in addition to History: 1979 c. 143, 355; 1981 c. 276; 1981 c. 391 s. 210; 1987 anytail lamp or clearance lamp which the vehicle is a. 164; 2013 a. 377. required to carry. 347.22 Lamps on farm tractors, self−propelled farmim­ plements, and lightweight utility vehicles. (1) No person (2) No person shall operate on a highway, at times other shall operate or park a farm tractor, self−propelled farm thanhours of darkness, any vehicle with a load or fixture implement, or lightweight utility vehicle, as defined in s. thereonextending more than 4 feet beyond the rear of 346.94 (21) (a)2., upon a highway during hours of the bed or bodythereof unless there is displayed at the darkness unless such tractor,implement, or lightweight extreme rear end of suchload or fixture a red flag or cloth utility vehicle carries the lighted head-lamps and tail lamps not less than 12 inches square andso hung that the entire which would be required of other motorvehicles under area is visible to the operator of a vehicleapproaching similar circumstances. from the rear. (2) No person shall operate or park a farm tractor, self− (3) This section does not apply to vehicles loaded with propelled farm implement, or lightweight utility vehicle, loose hay or straw. History: 1981 c. 176. as defined in s. 346.94 (21) (a) 2., upon a highway during 347.21 Lamps and flags on trains of agriculturalve­ hours ofdarkness with any lamp thereon showing any light hicles. (1) No person shall operate on a highway during- to the rear otherthan red in color. hours of darkness any train of vehicles authorized by s. NOTE: Sub. (2) is amended eff. 11−1−15 by 2013 Wis. Act 377 to 348.08 (1)(d) unless there is mounted on each side of every read: vehicle in suchtrain, including farm tractors and imple­ (2) Except as provided in s. 347.25 (2g), no person shall operate or ments of husbandry, atleast one lamp emitting a red or park afarm tractor, self−propelled farm implement, or lightweight amber light visible from a distanceof 500 feet to the side utility vehicle, as defined in s. 346.94 (21) (a) 2., upon a highway of the vehicle on which mounted or, in lieu thereof, at least during hours of darkness with anylamp thereon showing any light to the rear other than red or amber in color. one red or amber reflector or, notwithstanding s.347.245, History: 2009 a. 157; 2013 a. 377. OP-1 Chapter 347 Equipment of Vehicles Vehicles SAFETY of Chapter 347 Equipment PLAN • OP-1 FFY 2016 HIGHWAY WISCONSIN OF STATE

23 STATE OF WISCONSIN FFY 2016 HIGHWAY SAFETY PLAN • OP-1 Chapter 347 Equipment of Vehicles 347.23 Lamps onhighwayLamps 347.23 maintenance amber flood-lamps maybeused,onetomountedon amber flood-lamps passing orovertaking vehicles; or toshowvehicle safeclearancefor ormachineryand the rear togiveadequate warningofthepresence ofsuch dis played oneachsideofthefront andoneachsideof prescribed by par. equippedeitheras such vehicle orroad machineryis used inhighwaycon ormaintenanceunless struction hours ofdark ormotorvehicle ness anyroad machinery equipment. or machinery andatthehighestpractica or machinery ble point. midway between thetransverseextremities ofthevehicle minimum. Thelampsshallbemountedapproximately lamps shallbeequippedwithbulbsof50candlepower inches mini mum heightfortherevolving typelamp. The and3−3/4inchesminimumwidth4−5/8 typelamp); minimum heightforthe360−degree (beehive lens lamp; 3−3/4inchesminimumdiameterand5−inch diameter forthereflectorized station directional type ary lampsshallnot belessthan6inchesin of suchauxiliary tions perminuteshallbebetween 45and90.Thelenses Forbetween 60and 90. revolving type lampstherevolu­ ingtype lampsthenumberofflashesperminuteshallbe directionalFor typelamps. torized stationary flash­ revolving typelampandvisiblefront andrearfor reflec­ directions fora360−degree(bee lens or hive typelamp) or lampsprojecting aflashingamberlightvisiblefrom all lamp isequippedwithanauxiliary vehicle or machinery nance, includingsnow andicecontrol, unlesssuch ormainte­ usedinhighwayconstruction motorvehicle high or way duringhoursofdarkness anyroad machinery courseoftraffic. ordinary the highwayattheirnormaloperatingspeedin maintenancework whensuchvehicles are traveling along front and rear ofsuchvehicle ormachinery. indicate safeclearancefrom adistanceof200feettothe display anamberlightofsufficientillumi nating power to for passingorovertaking vehicles.Such floodlampsshall its sidesandattachments,ifany, toshow safeclearance soastoilluminate each sideofthevehicleor machinery uponmotor vehicles used in highway construction or uponmotor vehicles usedinhighwayconstruction (b) In(b) lieuof A red(a) light (1) (4) (2) The lightsspecifiedinsub. No personshalloperateuponahighwayduring No personshalloperateupontheleft−handsideofa the red lightsprescribed by par. visible from adistanceof500feetshallbe (a) or (b): (1) need notbedisplayed

(a), 2 24 beforeJanuary 1,1984,shallcomplywiththelamp other light ing deviceandwhichwasmanufactured onor spe cifically required by lawtobeequippedwithlampsor hicle orimplementofhusbandry. ments ofs.347.19 as specifiedins.347.18 native tothered lampsorlanterns,2red reflectorsmounted visible from adistanceof500feettotherear or, asanalter­ exhibiting awhitelightvisiblefrom adistanceof500feet is equippedwithatleast2lightedlampsorlanterns or otherlightingdevicesunlesssuchimplementvehicle not specificallyrequired by lawtobeequippedwithlamps oranyothervehicle darknessany implementofhusbandry requirements ofs.347.24(1) ahead and2lightedlampsorlanternsexhibit ing ared light 347.24 Lamps and reflectors onnonmotor andreflectors vehiclesand Lamps 347.24 equipment. (1) equipment. (1) time ofoperation: required underthisparagraph islightedandvisibleatthe equipped withallofthefollow ing andanylamp orlight manufacturedbeforeJanuary 1,2014,unlessitis operate onahighwayanywideimplementofhusbandry travel intheoppositedirection. over thecenterof theroadway intoanylaneintendedfor when operatedprimarilyontherighthalfoftheroadway, a totalwidthinexcessof extends, 15feetorthatpartly husbandry”means thathas anyimplementofhusbandry extreme widthofthevehicle. and mountedinsuchamannerastoindicatethe red lightvisiblefrom adistanceof500feettotherear 500 feetaheadand2lightedlampsorlanternsexhibiting lantern exhibitingawhitelightvisiblefrom adistanceof vehicle is equippedwith atleastonelightedlampor of dark ness avehicle drawnby an animalunlessthe the lamprequire ments establishedunders.23.33(6) vehicle or utilityterrainvehicle needonlycomplywith extreme widthoftheimplementtodriversof oncoming vehicles. mounted ontheleftside,facingfor ward, soastomark the meeting thevisibilityrequirements ofs.347.19 unless theimple ment isequippedwith anamberreflector or moreto theleftofcenterlineitstowing vehicle thatextends4feet ofdarkness anyimplementofhusbandry (c), nopersonmayoperateonahighwayduringhoursof (b) Except as (c) An (am) (b) Any (3) (2) (a) In No personmayoperateonahighwayduringhours

No personmayoperateonahighwayduringhours implement of husbandry whichisanall−terrain implement ofhusbandry implement of husbandry oranyothervehicle not implement ofhusbandry

this subsection,“wide implementof provided inpar. (a) Except may bedisplayed ontherear ofsuchve­ and meetingthevisibilityrequire­ as provided underpars. , 1981stats. (bm), nopersonmay

(b) . and and 1. At least 2 amber flashing warning lamps, visible 2. Two orange or red flags, not less than 12 inches from boththe front and rear of the implement of square, areattached to the rear of the wide husbandry. When lighted,these lamps shall be implement of husbandry, or asclose to the rear as capable of being seen and distinguished under- practicable, in a manner that is clearly visibleto the normal atmospheric conditions during hours of operator of a vehicle approaching from the rear and darkness at a dis tance of 500 feet from the front and thatmarks the extreme left and extreme right of the rear of the implement of hus bandry. These lamps implement of hus bandry. shall be mounted, as nearly as practicable,to indicate (c) In addition to any applicable requirement under par. the extreme width of the implement of husbandry, (b) or (bm), if a wide implement of husbandry has a butnot more than 16 inches from the lateral extrem­ total width in excessof 22 feet, no person may operate ities of the imple ment of husbandry. the implement of husbandry ona highway unless the 2. Red retroreflective conspicuity material, visible to implement of husbandry is accompanied byan escort the rearand mounted within 25 inches of, respec­ vehicle operating with hazard lights activated. If the tively, the extreme leftand extreme right of the implement of husbandry is being operated on a highway implement of husbandry and spaced asevenly as with onlyone lane for travel in each direction, the escort practicable. This conspicuity material shall be of vehicle shall be operated ahead of the implement of suchsize and characteristics and so maintained as to husbandry on the highway.If the implement of be readily visibleduring the hours of darkness from husbandry is being operated on a highwaywith more all distances within 500 feet to50 feet from the than one lane for travel in each direction or on a 3−lane implement of husbandry when directly in front highway, the escort vehicle shall be operated behind the oflawful upper beams of headlamps. imple ment of husbandry on the highway. This paragraph 3. At least 2 strips of yellow retroreflective conspicuity does not applyto an implement of husbandry that is mate rial visible to the front of the implement of traveling between fields orbetween a farm and a field and husbandry. On the left and right sides of the is operated on the highway for adistance of 0.5 miles or implement of husbandry, the outer edge ofat least less. one strip of this material shall be mounted within 16 (d) No person may operate on a highway any implement inchesof, respectively, the extreme left and extreme ofhusbandry manufactured on or after January 1, 2014, right of the imple ment of husbandry. This unless it isequipped with all lighting and marking devices conspicuity material shall be of such sizeand charac­ with which theimplement of husbandry was originally teristics and so maintained as to be readily visible equipped by the manufac turer and all such lighting and dur ing the hours of darkness from all distances marking devices are in good work ing order and visible at within 500 feet to 50feet from the implement of the time of operation. husbandry when directly in front oflawful upper (e) The requirements under this subsection apply in beams of headlamps. additionto any applicable requirements under subs. (1) 4. Subject to ss. 347.06 (1) and (3), 347.13 (2), and and (2) and ss. 347.21, 347.22, and 347.27. 347.22 (1), at least 2 red tail lamps mounted NOTE: Sub. (3) is created eff. 11−1−15 by 2013 Wis. Act 377. symmetrically to the rear of theimplement of History: 1977 c. 418; 1983 a. 124; 1985 a. 29; 1993 a. 455; 2001 a. husbandry, or as close to the rear as practicable.These 104; 2011 a. 208; 2013 a. 377. tail lamps are not required to be wired to light when 347.245 Identification emblem on certain slow head-lamps or other lamps light. When lighted, movingvehicles. (1) these tail lamps shallbe capable of being seen and After January 1, 1970, no person distinguished under normal atmo spheric conditions may operate ona highway, day or night, any vehicle or during hours of darkness at a distance of 500feet equipment, any animal− drawn vehicle, or any other from the rear of the implement of husbandry. machinery, including all road machinery, that usually travels at speeds of less than 25 miles per hour orany (bm) A person may operate on a highway, at times other vehicle operated under a special restricted operator’s licen­ thanhours of darkness, a wide implement of husbandry seissued under s. 343.135 or any lightweight utility vehicle, manufacturedbefore January 1, 2014, that does not as defined in s. 346.94 (21) (a) 2., unless there is displayed comply with par. (b) if all of the following apply: on themost practicable visible rear area of the vehicle or 1. The wide implement of husbandry is accompanied combination ofvehicles, a slow moving vehicle (SMV) by anescort vehicle operating with hazard lights emblem as described inand displayed as provided in sub. activated. OP-1 Chapter 347 Equipment of Vehicles Vehicles SAFETY of Chapter 347 Equipment PLAN • OP-1 FFY 2016 HIGHWAY WISCONSIN OF STATE

25 STATE OF WISCONSIN FFY 2016 HIGHWAY SAFETY PLAN • OP-1 Chapter 347 Equipment of Vehicles the vehicle orcombinationofvehicles, aslow moving vehicle unless there isdisplayed onthemostpracticablevisiblerear area of 347.24 (3)(a), that 346.94 s. 343.135oranylightweight utilityvehicle, asdefinedins. operated underaspecialrestricted operator’s licenseissuedunder travels atspeedsoflessthan25milesperhour oranyvehicle or anyothermachinery,including allroad machinery, thatusually day ornight,anyvehicle orequipment,anyanimal−drawn vehicle, acting jointlyfortheirapproval. the speakerofassem bly andthepresident of thesenate jurisdiction overtransportation matters asdeterminedby therein, totheassemblyandsenatecommitteeshaving dards andspecifications,anysubsequent changes shallsubmitsuchstan agricultural engineers.Thesecretary conform withthoseapproved societyof American by the emblems shallcorrelate withand,sofaraspossible, in s.347.21(1) established by ruleby the emblemshallbe SMV position ofmounting ofthe moving directly across thehigh way. emblemneednotbedisplayedSMV on section. The vehicles assistive mobilitydevicesare excluded from theprovisions ofthis operator’sElectric personal licenseissuedunders.343.135. this sectionunlesstheyare operatedunderaspecialrestricted in additiontoanylightingdevicesrequired orpermitted by law. provided ins.347.21 guarded by aflagmanorclearlyvisible warning Except signs. as ormainte engaged inactualconstruction nance work either isexcluded road machinery whenitis All with thissection. the towing vehicle isvisiblefrom therear andisincompliance read: operator’s licenseissuedunder section unlesstheyareoperated underaspecialrestricted motor bicyclesare excluded from theprovisions ofthis lightingdevices required orpermittedby law.Mopeds and the requirement oftheemblemshallbeinadditiontoany vis Exceptible warningsigns. asprovided ins. maintenance work eitherguarded by aflagmanorclearly excluded whenitis engagedinactualconstructionor is road machinery All is incompliancewiththissection. provision ifthetowing vehicle isvis ible from therear and s. across thehigh way. emblem neednotbedisplayed onvehicles moving directly areexcluded from theprovisionsSMV ofthissection. The (21) (a) 2.,oranywideimplementofhusbandry,(21) asdefinedins. (SMV) Mopeds andmotorbicyclesare excluded from theprovisions of (2). Any towed NOTE: Sub.NOTE: (1) . Any towedAny (2). vehicle ormachineisexempt from this (1) (2) S After January 1,1970,nopersonmayoperateonahighway,January After . Electric personalassistive mobilitydevices 343.135. tandards andspecifications for thedesignand

emblem asdescribedinanddisplayed asprovidedin sub. vehicle ormachineisexempt from thisprovision if 2013 Wis. Act 377 Act is amendedeff.11−1−15 by 2013Wis. , the standards and specifications for SMV SMV , thestandards andspecificationsfor is manufactured before 1,2014, January (1), ther equirement oftheemblemshallbe secretary.

Except asprovided 347.21 (1) to ­ , 26 from afire anorganforhuman alarm,whentransporting of thelaw, whenresponding tobut not uponreturning call orwheninpursuitofan actualorsuspectedviolator warning lightsexcept whenrespondingto an emergency operator ofanauthorized emer gency vehicle mayusethe Noduring normalsunlightandhoursofdarkness. and under standable from adistanceof500feetboth shall besodesignedandmountedastoplainlyvisible transport orpickupmedicaldevicesorequipment,transport maybe leges grantedby s.346.03 equipped whentheoperatorthereof isexercising theprivi­ equipped withred orred andwhitelights,andshall beso manufactured before 1,2014. January implement ofhusbandry,(3) asdefinedins.347.24 flashing lightatleast4inchesindiameter, except toawide vehicles totheleftrear ofwhichisattachedayellow oramber motor vehicles unders.340.01(3) organ procurement organization,andprivately owned organiza tion oranypersonunderanagreement withan orrescuedepartment squad,orby anorganprocurement fire by membersofa department, volunteer fire specified insub. displaysuch emblemonanyvehicle orequipmentnot vehicle emblem. clearly visiblewarningsignsneedremove theslowmoving ormaintenanceguardedconstruction by aflagmanor Novehicles. slow moving vehicleactually engagedin emblem shallbeusedasaclearancemarker forwide objects suchasmailboxes orsignpostsandnosuch exceptas provided insub. 347.25 Special warning lampsonvehicles347.25 owned motorvehicles under s.340.01(3) that ambulances,fire equipment,privately department or more flashing,oscillating,or rotating red lights,except authorized emergencyvehicle maybeequippedwithone tas provided insubs. diameter. yellow oramberflashinglightatleast4inchesin nationof vehicles totheleftrear ofwhichisattacheda 2001 a.90; to read: religious liberties. Statereligious liberties. v. slow moving vehicle signsonbuggiesunconstitutionally infringedon Trans appellants,requiringAmish appliedto 304, As Wis. adm.code. (dm) (1996), (4) (3) (5) History: History: NOTE: Sub.NOTE: (5) (5) This sectiondoesnotapplytoany vehicle orcombi­ Except asprovided ins. No personshalldisplaysuchemblemonaroadway, This sectiondoesnotapplytoany vehicle orcombinationof being used by personnel of a full−time or part−time being usedby personnelofafull−timeor part−time

94−0159. 1977 c.29, 2009 a.157; (1). 2013 Wis. Act 377 Act is amendedeff.11−1−15 by 2013Wis. 288;

2013 a.377. Miller, 202 Wis. 2d56, (1m) (a), 1979 c.34; , nor on roadside stationary (1), noronroadside stationary or 347.21 (1) 346.215 (2) Cross−reference: (1n), 1981 c.138; (dh) , nopersonshall (1r), and 549 N.W.2d 235 (a). Thelights being usedto (d), 1987 a.164; . (1) See alsoch. (a), (dg), or (1s), an Excep that is transplantation, when transporting medical personnel for (b) 1. a. A vehicle of a fire department under s. 340.01 the purpose of performing human organ harvesting or (3) (c)or an ambulance under s. 340.01 (3) (g) may be transplantation immedi ately after the transportation, when equipped so thatthe high beams of its headlamps pulsate necessarily parked in a posi tion which is likely to be or flash alternately at arate of 70 to 90 pulses or flashes hazardous to traffic, or as authorized under s. 346.215 (2) per minute. The pulsating orflashing headlamps may be (a). used only when the warning lampsauthorized under sub. (1m) (a) A police vehicle under s. 340.01 (3) (a) may be (1) are in use. equipped with a blue light and a red light which are b. If any local authority intends to equip its vehicles as flashing, oscil lating or rotating. autho rized under subd. 1. a., the local authority shall (b) If the vehicle is so equipped, the lights shall be give notice of itsintent as a class 2 notice under ch. 985 illuminated as required under s. 346.03 or 346.215 (2) at least 90 days before soequipping the first vehicle. (a) when the operator of the police vehicle is exercising 2. a. A sheriff or others designated by the county board mayau­ the privileges granted under s. 346.03 or 346.215 (2) thorize that an ambulance under s. 340.01 (3) (i) be equipped (a). On a marked police vehicle, the bluelight shall be sothat the high beams of its headlamps pulsate or flash alter­ mounted on the passenger side of the vehicle and thered natelyat a rate of 70 to 90 pulses or flashes per minute. The pulsating orflashing headlamps may be used only when the light shall be mounted on the driver side of the vehicle. warning lampsauthorized under sub. (1) are in use. When in use on an unmarked police vehicle, the blue light shall be dis played on the passenger side of the b. If the sheriff or others designated by the county board- vehicle and the red light shallbe displayed on the driver intend to authorize any ambulance under s. 340.01 (3) (i) side of the vehicle. The lights shall bedesigned and to be equipped as authorized under subd. 2. a., the local displayed so as to be plainly visible and understandable authority shallgive notice of its intent as a class 2 notice from a distance of 500 feet during normal sunlight and under ch. 985 at least 90 days before authorizing the first duringhours of darkness. No operator of a police vehicle vehicle to be so equipped. may use thewarning lights except when responding to an (c) 1. a. The state fire marshal may authorize that a emergency call orwhen in pursuit of an actual or privatelyowned motor vehicle under s. 340.01 (3) (d) suspected violator of the law, whenresponding to but not that is being used bya deputy state fire marshal be upon returning from a fire alarm, when nec essarily equipped so that the high beams ofits headlamps pulsate parked on a highway in a position which is likely to or flash alternately at a rate of 70 to 90 pulsesor flashes behazardous to traffic using the highway, or as authorized per minute. The pulsating or flashing headlamps maybe under s.346.215 (2) (a). used only when the warning lamps authorized under sub. (c) If the state or any local authority intends to equip its (1)are in use. policevehicles as authorized under par. (a), the state or the b. If the state fire marshal intends to authorize any local authorityshall give notice of its intent as a class 2 privatelyowned motor vehicle under s. 340.01 (3) (d) notice under ch. 985 at least 90 days before so equipping that is being used bya deputy state fire marshal to be the first vehicle. equipped as authorized undersubd. 1. a., the state shall (1n) A police vehicle under s. 340.01 (3) (a) may be give notice of its intent as a class 2 noticeunder ch. 985 equippedwith one or more flashing white lights. The lights shall at least 90 days before authorizing the first vehicleto be bedesigned and displayed so as to be plainly visible and under­ so equipped. stand able from a distance of 500 feet both during normal 2. a. A fire chief may authorize that a privately owned sunlight andduring hours of darkness. The lights may be used motorvehicle under s. 340.01 (3) (d) that is being used by only when thewarning lamps authorized under sub. (1) or (1m) an employeeof the fire department or, if applicable, a are in use. member of the volunteerfire department be equipped so (1r) (a) 1. A police vehicle under s. 340.01 (3) (a) may that the high beams of its head-lamps pulsate or flash alter­ beequipped so that the high beams of its headlamps pulsate or nately at a rate of 70 to 90 pulses orflashes per minute. The flashalternately at a rate of 70 to 90 pulses or flashes per minute. The pulsating or flashing headlamps may be used only when the pulsating or flashing headlamps may beused only when the warn ing lamps authorized under sub. (1) or (1m) are in use. warning lamps authorized under sub. (1) are in use. 2. If the state or any local authority intends to equip its b. If the fire chief intends to authorize any privately owned- policevehicles as authorized under subd. 1., the state or the motor vehicle under s. 340.01 (3) (d) that is being used local author ity shall give notice of its intent as a class 2 by anemployee of the fire department or, if applicable, a notice under ch. 985 at least 90 days before so equipping member of thevolunteer fire department to be equipped as the first vehicle. authorized undersubd. 2. a., the local authority shall give Vehicles SAFETY of Chapter 347 Equipment PLAN • OP-1 FFY 2016 HIGHWAY WISCONSIN OF STATE

27 STATE OF WISCONSIN FFY 2016 HIGHWAY SAFETY PLAN • OP-1 Chapter 347 Equipment of Vehicles postat thesiteofanemergencycallmaybeequippedwith rotating. a blueorgreen lightwhichisflashing,oscillatingor subsection unlessitalsoispaintedasprovided ins. withthe warningandstrobe lightsrequired underthis Nounder thissubsection. vehicle maybeequipped exhibit adirectional arrow wouldlikelydirect approach ­ sequentially.If theuseofflashingwarning lampsto directional arrow maybeflashingsimultaneouslyor the sceneofanemer gency, thelampsexhibiting procession. with aflashingamberlightthatmaybeusedonlyinthe equipped ifallvehiclesin theprocession are soequipped, equipped, oranyvehicle intheprocession maybe under sub. the stateorisusedby afire asauthorized department work autho rized by thestateorapoliticalsubdivisionof col ored lightorlampunlessthevehicle isusedinpolice designed andbeingusedtoexhibitadirectional arrow at warn ing lampsonanauthorized emergencyvehicle are operation andlightoutputbrillianceofthelightsrequired shallprescribe forthetype,installation, secretary rules lights orflashing red andamberwarninglights.The of 60to120permin ute andeitherflashing red warning a 360−degreeflashing whitestrobe lighthavingaflashrate painted asprovided ins.347.44 equipped. 90 daysbefore authorizingthefirst vehicle tobeso notice ofitsintentasaclass2underch.985 permitted underthissubsection. lation, operationandlightoutputbrillianceofthelights shallpresecretary forthetype,color,scribe rules instal­ Notwithstanding120 perminute. s.110.05(1) a360−degree flashingstrobe lightwithaflashrateof60to to thefront andrear, andthelightorlightsare acti vated. highest practicablepoint,or2flashingamberlightsvisible or amberrotating strobe orbeaconlight,mountedatthe of 12feet,unlessitisequippedwitha360−degree yellow beforeJanuary 1,2014,andhavingatotalwidthinexcess manufactured self−propelled implementofhusbandry (3) (4) (5) 2013 Wis. Act 377 Act iscreatedSub. eff.11−1−15 (2g) by 2013Wis. NOTE: Cross−reference: (1s) (2m) (2) (2g) The lead vehicle inafuneralprocession maybe No vehicle maybeequippedwithordisplayanyblue Notwithstanding s.347.26(11) No personmayoperateaschoolbuswhichis A vehicle inusebyA afire asacommand department No personmayoperateonahighwayany A human service vehicle maybeequippedwith humanservice A (1s). See alsoch. Trans 300, Wis. adm.code. unless itisequippedwith , whenever flashing 347.44. at least , the . 28 head-lamps unless absolutely necessary in caseofrain, unlessabsolutelynecessary head-lamps the level of thecen ters oftheheadlamps. which shallbemountedonthefront ofthevehicle below be equippedwithnotmore than2adverse weather lamps such adverse weather lampsare lighted. any Whenever opposite sidesofthefront ofthevehicle andwhenboth equipped with2adverse weather lampsmountedon snow, dustorfogandthenonly whenavehicle is both headlampsofsuchvehicle shallbelightedatall vehicle isequippedwithonlyoneadverse weather lamp, times whensuchadverse weather lampislighted. 1983 a.56;1985 347.26 Restrictions on certain optionallighting oncertain Restrictions 347.26 the horizontal barofadirectional arrow maybeusedand direction,only theflashingwarninglampsthatexhibit ing trafficintoalaneof movingintheopposite such lampsshallbeflashingsimultaneously. an approaching driver. spotlamp shallproject anyglaringlightintotheeyes of exceeding 150feetdirectly infront ofthevehicle andto projected directly atadistancenot upontheroad surface spotlamp issetoradjustedsothattheraysoflightare the rightofcentertraveled roadway.No from therear.Pittman v. privileges forstopping,parking, orturningastovehicles approaching only tothefront wouldnotprovide theoperator withemergency to prove thatthewarninglightmetrequirements. lightshowingA 96, 313377.Theburden isontheoperatorofanemergency vehicle a. 31,190;1997117200720177200946201395 a. 143;1987126198969199173,14219933691995 driving lightonanymotorvehicle except whensuch No headlamps. spotlampshallbeusedasanauxiliary withnot more than2spotlamps. manner inconsistentwiththissection. of thissectionandnopersonshallusesuchlampsina darkness unless suchlampscomplywiththerequirements shall operatesuchvehicle onahighwayduringhoursof but ifavehicleis equippedwithanysuchlamps,noperson not beequippedwiththelampsspecifiedinthissection, distance nottoexceed 75feet. illuminating theroadway totherear ofsuchvehicle fora shall besodirected astoproject awhite oramberlight equippedwith notmore than2back−uplampswhich equip ment. (1) (1973). (b) Adverse w (b) No (4) (3) (2) History: History: B A S POTLAMPS. ACK−UP LAMPS. DVERSE WEATHER

spotlamp 1977 c.29s. eather lampsshallnotbeusedinlieuof (a) Any motorv (a) shall beusedasasubstitutefor G ENERAL RESTRICTIONS.

(a) Any motor Lieffring, 59 Lieffring, Wis. 2d52 1654 (7)(c);

LAMPS. LAMPS. (a) Any motor ehicle maybeequipped 1977 c.228; vehicle maybe , 207N.W.2d 610 A vehicle need A 1979 c.54, vehicle may 149; (b) No lighted back−up lamp shall be displayed on any width of the vehicle andat the highest practicable point vehicle upon a highway except when such vehicle is and shall be used only for the pur pose of warning about to be or is beingdriven backward. Whenever a operators of other vehicles of the presence of thetraffic back−up lamp is lighted during hours of darkness, the hazard. tail lamp or tail lamps on the vehicle dis playing such (8) WARNING LAMPS FOR MAIL DELIVERY VEHICLES. Any lighted back−up lamp also shall be lighted. vehicle used for mail delivery may be equipped with a (5) IDENTIFICATION LAMPS ON TAXICABS AND BUSES. No flashing amber lamp or strobe light mounted at the person shall operate a motor vehicle regularly used for highest practicable point and showing to the front and transporting pas sengers for hire displaying any lighting rear that may be used only to warn other motorists of the device for identificationpurposes other than a single presence of a vehicular traffic hazard requiring the illuminated sign or lighted lamp mounted above the top exercise of unusual care in approaching, overtaking or line of the windshield, colored white, amber or green. passing when the vehicle is being used to deliver mail. Such illuminated sign or lamp shall be so con structed as (9) WARNING LAMPS ON PUBLIC UTILITY AND COOPERATIVE to emit a steady or flashing nonglaring light. VEHICLES. Any vehicle of a public utility as defined in s. (6) WARNING LAMPS ON TOW TRUCKS AND SERVICE 196.01 (5), of a telecommunications carrier, as defined VEHICLES. in s. 196.01 (8m), or of a cooperative association (a) Any vehicle which by reason of its use upon a organized under ch. 185 for the purpose of producing or highway createsa vehicular traffic hazard requiring the furnishing heat, light, power or water to its members, exercise of unusual care in approaching, overtaking or which by reason of its use upon a highway creates a passing shall be equipped with a flash ing or rotating vehicular traffic hazard requiring the exercise of unusual amber lamp of the dome type at the highest practi cable care in approaching, overtaking or passing may be point, visible from a distance of 500 feet, or 2 flashing equipped with a flash ing amber lamp of the dome type amberlamps, one showing to the front and one showing or with 2 flashing amber lamps, one showing to the front to the rear, vis ible from a distance of 500 feet and and one showing to the rear. Such lamps shall be mounted approximately mid way between the extremities mounted approximately midway between the extremities of the width of the vehicle and at the highest practicable of the width of the vehicle and at the highest practicable point. Such amber lamp or lamps shall be lighted when point and shall be used only for the purpose of warning such vehicle is moving a disabled vehicle along or upon a operators of other vehicles of the presence of the traffic public highway at a speed below the average speed of hazard. Should such vehicle be of a type so as to make motor vehicle traffic on such street or highway and may impractical the mounting of such lamps midway not be litat other times. between the extremities of the width of the vehicle then (b) Operators of tow trucks or towing vehicles shall such mountings shall be made at or near the upper left equip each tow truck or towing vehicle with a flashing or front and rear corners of such vehicle. rotating red lamp, in addition to flashing type amber (10) FLASHING AMBER LIGHT ON OVERSIZE VEHICLE. Any lamps. Such lamp shall be placed on the dome of the vehicle moving on the highway pursuant to an oversize vehicle at the highest practicable pointvisible from a permit issued under s. 348.25, 348.26 or 348.27 may be distance of 500 feet. This flashing red lamp shall be used equipped with a flashing amber dome light upon the cab only when such vehicle is standing on or near the of such vehicle or withdouble faced flashing amber light traveled portion of a highway preparatory to towing or mounted along the sides of such vehicle mounted and servicing the dis abled vehicle. used when the movement is oversize. (7) WARNING LAMPS ON CERTAIN HIGHWAY VEHICLES. (11) FLASHING WARNING LAMPS. (a) Any vehicle may be Anyvehicle of the department or a county or municipal equipped with lamps which may be used for the purpose highway department which by reason of its use upon a of warn ing the operators of other vehicles of the presence highway creates a vehicular traffic hazard requiring the of a vehicular traffic hazard requiring the exercise of exercise of unusual care inapproaching, overtaking or unusual care in approach ing, overtaking or passing, and passing may be equipped with a flash ing red or amber when so equipped may display such warning in addition lamp of the dome−light type or with 2 flashing red or to any other warning signals required by this section. The amber lamps, one showing to the front and one showing lamps used to display such warning to the front shall be to the rear. Such lamp or lamps shall be mounted mounted at the same level and as widely spaced laterally approximately midway between the extremities of the as practicable, and shall display simultaneously flashing OP-1 Chapter 347 Equipment of Vehicles Vehicles SAFETY of Chapter 347 Equipment PLAN • OP-1 FFY 2016 HIGHWAY WISCONSIN OF STATE

29 STATE OF WISCONSIN FFY 2016 HIGHWAY SAFETY PLAN • OP-1 Chapter 347 Equipment of Vehicles code. 204; 1989a.134,3361993496200538. meeting thefollowing requirements: specified inss.347.18and347.19 ; or meeting themountingandvisibilityrequirements vehicle whichisclosesttopassingtrafficandotherwise rear thereof asnearpracticabletothesideof equipped withatleastonered reflector mounted on the corporate limitsofacityorvillageandineithercaseis distance of500feetorislawfullyparked withinthe artificial lighttosufficient renderitvisible froma darkness unless: shoulder immediatelyadjacentthereto duringhoursof whether attendedorunattended,uponaroadway orthe hicles. 347.27 When lighted lampsrequired onparkedve­ the driver ofsuchvehicle shalldisplaywarningsignalsas highway, orshoulderthereof, duringhoursofdarkness, more than10min ofany utes onthetraveled portion which isequippedaspermittedinpar. lamp maynotbelitatothertimes. installa tion. ments, mountedsoastocomplywithturnsignal chapter shallbeusedorlampsmeetingtheserequire­ backing onsuchhighway. Theflashingor rotatingamber hour below themaximumspeedlimit,isstopped,or feet undernormalatmosphericconditionsatnight. otherlampshalldisplayared distanceof500feettothe lightvis rearofthe vehicle. ible from a lights shallbevisiblefrom adistanceofnotlessthan500 ofthevehicle, andthesamelamporatleastone shade ofcolorbetween amberandred. Thesewarning show simultaneously flashingamberor red lights,orany Atleastonelampshalldisplayawhiteoramber and aswidelyspacedlaterallypracticable,shall 1. warning totherear shallbemountedatthesamelevel white andamber. Thelampsusedtodisplaysuch white oramberlights,anyshadeofcolorbetween required by s.347.29. istraveling 10ormoreand themotortruck milesper maximum speedlimitofmore than35milesperhour is uponahighwayhaving when themotortruck flashing or rotating amberlampmaybelightedonly light mountedatthehighestpracticablepoint.The equipped witha360−degree flashingor rotating amber weight ratingofmore than26,000poundsmaybe this sub havingagross vehiclesection, amotortruck See alsoss. (b) Such v (a) Such v (b) Whenever anyv (am) Directional signalsmeeting therequirements ofthis History: 1977c.29s.1654(8) History:

In additiontoanyotherlampsauthorized under (1) Transadm. 305.075,305.08305.10and305.11Wis. ehicle isparked orstandingwhere there is ehicle displaysoneormore lightedlamps No personshallpark orleave avehicle standing, ehicle otherthananautomobile, (a); 1983a.53s.1141985 (a), isstoppedfor Cross−reference: 30 commerce commissionmotorcarrier safety regula tions. specifications forsuch ininterstate reflectors assetforth produced by flameshallbecarriedinanysuch vehicle. requirements ofsub. lanterns or3red emergencyreflectors meetingthe unless there iscarriedinsuchvehicle 3red electric offlammableliquidsorcomportation pressed gases usedforthetrans­ explosives oranycargotanktruck darkness of anymotorvehicle usedforthetransportation corpo rate limitsofacityorvillageduringhours square, withstandards suchflags. tosupport carried inadditiontosuchpottorches; and electric lanterns,atleast3red−burning fuseesshallbe If pottorcheshours ofdarkness. are car ried inlieuofred 600 feetundernormalatmos pheric conditionsduring of beingseenanddistinguishedatadistanceleast red emer gency reflectors, eachofwhichshallbecapable the driver thefollowing warning devices: unless suchvehicle carriesinaplacereadily accessibleto corporate limitsofacityorvillageduringhoursdarkness tractororroad tractoronanyhighwayoutsidethe truck ormotorbusmoretruck than80inchesinwidthora anig de warn ing flares vehicles orother Certain tocarry 347.28 machinery. vehicles as definedins.346.94(21) husbandry, animal−drawnvehicles, lightweight utility self− propelled farmimplements,implementsof highway shallbedepressed ordimmed. Such red emergency reflectors shallcomplywiththe (b) At least (a) At least (2) (3) (2) 3. If thevehicle isequippedwith2parking lampsand 3. . Thelocationofsuchlamporlampsshallalwaysbe 2. No personshalloperateuponahighwayoutsidethe In thissection,“vehicle” includesfarmtractorsand lightedheadlampsonavehicle parkedAny ona 2 taillamps,bothparking lampsandbothtail is closesttopassingtraffic. as nearpracticabletothesideofvehicle which meeting therequirements ofthissectionisinstalled such thatatleastonelamporcombinationoflamps light vis ible from adistanceof500feettothefront shall belighted.

3 pottorches or3red electriclanternsor3 History: 2009a.157. History: 2 red−cloth flags,notlessthan12inches vices . (1)No personshalloperateamotor . No(1). pot torch or fuseeorsignal (a) 2. , androad 347.29 Display of warning devices for certain (c) One shall be placed at the traffic side of the vehicle vehicleswhen standing on highway. (1) Except as and approximately 10 feet from the vehicle in the provided in s. 347.26 (11) (b), whenever any motor truck, direction of the near est approaching traffic. motor bus, trailer or semitrailer more than 80 inches in (4) No operator of a motor vehicle used in the trans­ width or truck tractor or road tractor is left standing, portation of explosives, or of a cargo tank truck used for whether attended or unattended, during hours of darkness the transportation of any flammable liquid or upon the traveled portion of any highway or the shoulder compressed flammable gas shall use any flame−producing adjacent thereto outside the corporate limits of a city or emergency signal for protecting any such vehicle. In lieu village, the operator of such vehicle shall display the thereof, red electric lanterns or red emergency reflectors following warning devices upon the highway during the shall be used, the placement of which shall be in the entire time the vehicle is so left standing and such devices same order and manner as prescribed in subs. (1) to (3). shall be placed in the following order: (5) Whenever any vehicle of a type referred to in this (a) A lighted fusee or lighted red electric lantern or a red section is left standing at any place mentioned in this emer gency reflector shall immediately be placed at the section at times other than during hours of darkness, the traffic side of the vehicle in the direction of the nearest operator of the vehicle shall dis play 2 red flags upon the approaching traffic. If a lighted fusee was so placed, the roadway in the lane of traffic occupied by the standing driver shall replace such fusee with a lighted pot torch or vehicle, one at a distance of approximately 100 feet in lighted red electric lantern or a red emer gency reflector advance of the vehicle and one at a distance of approxi ­ after the driver has placed the warning devices specified mately 100 feet to the rear of the vehicle. in pars. (b) and (c) and before the fusee burns out. (6) The flares, fusees, red electric lanterns, red emergency (b) A lighted pot torch or lighted red electric lantern or a reflectors and flags to be displayed as required in this red emergency reflector shall be placed approximately section shall conform with the requirements of s. 347.28. 100 feet from the standing vehicle in the center of the (7) lane occupied by such vehicle and toward traffic This section does not apply to vehicles standing on a approaching in that lane. high way in compliance with traffic regulations or the directions of a traffic officer or official traffic sign or (c) One lighted pot torch or lighted red electric lantern signal. or a red emergency reflector shall be placed approxi­ History: 1991 a. 316. A flag warning under sub. (5) is not appli­ mately 100 feet from the standing vehicle in the center cable in a city. Northland Insurance Co. v. Avis Rent−A−Car, 62 of the lane occupied by such vehicle and in the opposite Wis. 2d 643, 215 N.W.2d 439 (1974). direction from the warning device placed in accordance 347.30 Penalty for violating lighting equipmentre­ with par. (b). quirements. (1) Any person violating s. 347.06 or (2) Whenever any vehicle referred to in this section is left 347.13 (2), (3) or (4) may be required to forfeit not less standing, whether attended or unattended, within 500 than $10 nor more than $20 for the first offense and not feet of a curve, hillcrest or other obstruction to view, the less than $25 nor more than $50 for the 2nd or subsequent warning signal in that direction shall be so placed as to conviction within a year. afford ample warning to other users of the highway, but in no case less than 100 feet nor more than 500 feet from (2) Any person violating ss. 347.03, 347.07 to 347.12, the standing vehicle. 347.13 (1) or 347.14 to 347.29 may be required to forfeit not less than $10 nor more than $200. (3) Whenever any vehicle of a type referred to in this section is left standing, whether attended or unattended, History: 1971 c. 278. upon any road way of a divided highway during hours of darkness, the appropri ate warning devices prescribed in subs. (1) and (4) shall be placed as follows: SUBCHAPTER III (a) One shall be placed at a distance of approximately 200 feet from the vehicle in the center of the lane occupied by the standing vehicle and in the direction of Other Equipment traffic approaching in that lane; 347.35 Brakes. (1) MOTOR VEHICLES. No person shall (b) One shall be placed at a distance of approximately operate any motor vehicle, other than a moped or motor­ 100 feet from the vehicle in the center of the lane cycle, upon ahighway unless such motor vehicle is occupied by the vehicle and in the direction of traffic equipped with brakes adequate to control the movement approaching in that lane; OP-1 Chapter 347 Equipment of Vehicles Vehicles SAFETY of Chapter 347 Equipment PLAN • OP-1 FFY 2016 HIGHWAY WISCONSIN OF STATE

31 STATE OF WISCONSIN FFY 2016 HIGHWAY SAFETY PLAN • OP-1 Chapter 347 Equipment of Vehicles vehicle onanygradewhichitisoperated,underall be equippedwithparking brakesadequatetoholdthe ofvehicles, except mopedsand Type 1motorcycles, shall towedvehicle required tobeequippedwithbrakesshall with therequiredeffectiveness despiteexhaustionofany designed thatwhenonceappliedtheyshallremain applied brakesfrom beingapplied.Theparking brakesshallbeso assisting mechanismwillnotprevent theparking brakeactuationsystemorotherpowerfailure oftheservice brakesorothersource ofpowerthe service pro vided that or by equivalent means. Theiroperationmaybeassisted by applied by thedriver’s or by springaction musculareffort loose material.Theparkingbrakes shallbecapableofbeing freeconditions ofloadingonasurface from snow, iceor operated eitherby handorby foot. ins.347.36.Thebrakemaybedesignedto forth specificationsset capable ofmeetingtheperformance moped ormotor cycle isequippedwithatleastonebrake a mopedormotorcycle upon ahighwayunlessthe in s.347.36(1) of towing vehicle andtowed vehicle toa stopasprovided towing vehicle are capableof bring ing thecombination gross weight ofthetowingvehicle andthebrakeson brakes toatleast2wheels. brakes, eachofwhichmeansshallbeeffective toapplythe 347.36. There shallbe2separatemeansofapplyingthe specificationsunders. the performance of andtostopholdsuchvehicleand capableofmeeting weight ofthetowed vehicle isnotmore than40% ofthe equippedwith brakesasprovided inpar. vehicle withoutoperative brakes. thatfailure shallnotleaveconstructed the ofanyonepart vice brakesare connectedinanyway, theyshallbeso brakesandtheparkingbrakes. be usedforboththeservice normally associatedwiththewheelbrakeassem blies may anchors andmechanicalbrakeshoeactua tion mechanism brakeshoesand liningassemblies,brakeshoe drums, source of energy orleak age ofanykind.Thesamebrake movement ofand tostopandholdit. vehicle isequippedwithbrakesadequatetocontrolthe and manufacturedJanuary 1,1942unlesssuch after vehicle havingagross weight of3,000poundsormore on ahighwayanytrailer, semitrailerorothertowed (b) Every full (am) If themeansofapplyingparking brakesandtheser ­ Exceptas provided inpar. (1a) (2) (3) M T

P RAILERS, SEMITRAILERS AND A motorvehicle maybetowedA withoutbeing OPEDS AND MOTORCYCLES. ARKING BRAKES. trailer, semitrailer, poletrailerorother . Every suchvehicle andcombination (am), nopersonshalloperate

TOWED No personmayoperate

VEHICLES. (a) if thegross (a) 32 s. transported pursuantto transported or alaterdesigna tor foranimproved product. automotive engi neers forheavydutytypebrakefluid No. 70R1 standard ofspecificationsestablished by thesocietyof besold inthisstateifsuchbrake fluidisbelow the minimum 1,1960, nohydraulic brakefluidforuse inmotor vehicles shall 20 milesperhour. normal conditions,within50feetwhentraveling ataspeedof of bringingthevehicle orcombinationofvehicles toastop, under vehicles andbrakesoncombinationsofvehicles shallbecapable 243, 244;1985a.65200711. code. control themovement ofandtostopholdit. ational vehicle isequippedwithbrakesadequateto or recreational vehicle unlesssuchmobilehomeorrecre ­ any mobilehomeregistered asa1940orlateryearmodel Nostop andholdit. personshalloperateonahighway with brakesadequatetocontrol themovement ofandto such mobilehomeorrecreational vehicle isequipped mobile homeorrecre ational vehicle inthisstateunless personshall manufacture andnopersonshallsella dis abled vehicles whilebeingtowed toaplaceofrepair or ofthedepartment. established by rule and capableofmeet standards,ing suchperformance as be equippedwithbrakesystemsofsuchdesignandtype, 347.37 Brake fluid, 347.36 Performance ability workingorder. that meets design, typeor performance standardsthat meetsdesign,typeorperformance estab­ device shallbeequippedwithbrakesorastopping required tobeequippedwithbrakesorotherstopping and holdtheimplementofhusbandry. device adequatetocontrolthe movement ofandtostop the vehicle isequippedwithbrakesorotherstopping February 1,1985,unless after husbandrymanufactured operate onahighwayanyself−propelled implementof to automo whilebeingtowedbiles ortrucks orbeing ofagricultural engineers. applicable standard society American establishedby the underthisparagraph shallcomplywiththe department lished by the department by rule.The rule ofthe bylished by rule.The the department Trans 308andss. (c) Thissubsectiondoesnotapplytofarmtrailersor (b) Every (4) (5) (3) and 305.37, Wis. adm.code. History: 1983a.243. History: History: 1977c.29s.1654(7) History: 341.47 (1) M I All requiredAll brakesshallbemaintainedingood MPLEMENTS OF HUSBANDRY. OBILE HOMES AND RECREATIONAL self−propelled implement of husbandry self−propelled implementofhusbandry (b). Transadm. 305.17,305.37and305.51Wis. Cross−reference: sale regulation. Cross−reference: (e); 1979c.1631983a.124, of brak (a) No See alsoss. es. (1)

VEHICLES. person may (1) Brakes onmotor See alsoch. After January After Trans 305.17 No (2) All manufacturers of brake fluids selling such fluids (2m) An authorized emergency vehicle may be equipped inWisconsin shall state on the immediate containers in andoperated with lamps designed and used, or with any which such fluid is packaged that the fluid therein meets other trans mitter designed and used, to activate emergency or exceeds the speci fications under sub. (1). preemptiondevices. 347.38 Horns and warning devices. (1) No person (3m) The lamps authorized for use under this section may shalloperate a motor vehicle upon a highway unless such beany color and may be flashing, oscillating, rotating or motor vehicleis equipped with a horn in good working pulsating. order and capable ofemitting sound audible under normal (4) No operator of an authorized emergency vehicle may conditions from a distanceof not less than 200 feet, but no usea transmitter, including lamps under sub. (2m), person shall at any time use a hornotherwise than as a except whenresponding to an emergency call, when reasonable warning or make any unnecessaryor unrea­ pursuing an actual or sus pected violator of the law, or sonably loud or harsh sound by means of a horn or other- when responding to, but not whenreturning from, a fire warning device. alarm. (2) Except as otherwise provided in this section, no (5) (a) No person may operate upon a highway a vehicleshall be equipped with nor shall any person use motorvehicle, other than an authorized emergency upon a vehicle anysiren or compression or exhaust vehicle, that isequipped with a transmitter or in which a whistle. transmitter is located.This subsection does not apply to a (3) Any vehicle may be equipped with a theft alarm motor carrier or person in thebusiness of selling trans­ signaldevice if such device is so arranged that it cannot mitters to authorized users who transportsa transmitter be used by thedriver as an ordinary warning signal. in original, unopened packaging or in an inoperativecon­ (4) An authorized emergency vehicle shall be equipped dition in an enclosed storage compartment of the witha siren, but such siren shall not be used except when vehicle. such vehicleis operated in response to an emergency call (b) No person may sell a transmitter except for use for or in the immediatepursuit of an actual or suspected authorized purposes as described in sub. (2m). violator of the law, whenresponding to but not upon History: 2005 a. 193 ss. 1 to 6; Stats. 2005 s. 347.385. returning from a fire alarm, whentransporting an organ 347.39 Mufflers. (1) No person shall operate on a for human transplantation, or when trans porting highwayany motor vehicle subject to registration unless medical personnel for the purpose of performing such motorvehicle is equipped with an adequate muffler humanorgan harvesting or transplantation immediately in constant operationand properly maintained to prevent after the trans portation, in which events the driver of any excessive or unusual noise or annoying smoke. This such vehicle shall soundthe siren when reasonably subsection also applies to motorbicycles. necessary to warn pedestrians and otherdrivers. Cross−reference: See also ss. Trans 305.25 and 305.41, Wis. adm. (2) No muffler or exhaust system on any vehicle code. History: 2007 a. 20. mentioned in sub. (1) shall be equipped with a cutout, 347.385 Auxiliary lamps on emergency vehicles; bypass or similar devicenor shall there be installed in the traffic control signal emergency preemption exhaust system of any suchvehicle any device to ignite devices.(1m) In this section: exhaust gases so as to produce flamewithin or without the exhaust system. No person shall modify theexhaust (a) “Authorized emergency vehicle” means an autho­ system of any such motor vehicle in a manner which rizedemergency vehicle as defined in s. 340.01 (3) (a), willamplify or increase the noise emitted by the motor of (c), (g), or (i). such vehicleabove that emitted by the muffler originally (b) “Emergency preemption device” means a device, installed on thevehicle, and such original muffler shall locatedon or within a traffic control signal, that is comply with all therequirements of this section. designed to receive anelectronic, radio, light, or sound (3) In this section, “muffler” means a device consisting of transmission from an approach ing vehicle that alters the aseries of chambers of baffle plates or other mechanical normal sequence of the traffic controlsignal to provide or design forreceiving exhaust gases from an internal maintain a green signal for the vehicle to pro ceed combustion engine andwhich is effective in reducing through the intersection. noise. (c) “Transmitter” means a device that emits a signal for History: 1983 a. 243. Cross−reference: See also ss. Trans 305.20 the pur pose of activating an emergency preemption and 305.39, Wis. adm. code. device. OP-1 Chapter 347 Equipment of Vehicles Vehicles SAFETY of Chapter 347 Equipment PLAN • OP-1 FFY 2016 HIGHWAY WISCONSIN OF STATE

33 STATE OF WISCONSIN FFY 2016 HIGHWAY SAFETY PLAN • OP-1 Chapter 347 Equipment of Vehicles the bus. pastboththerightandleftrearoperator aclearview of andadjustabletogive the and shallbefirmlysupported than 50square inchesofunob reflectivestructed surface to theleftofoperator.Each mirror shallhave notless with 2outsider anymotor busonahighwayunlesstheisequipped apointwhereforwardto ispossible. direct observation reflection ofthe road from theentire front bumper seea diameter solocatedastoenabletheoperatorto is7inchesin equipped withatleastonemirrorwhich code. hav toinstall interlock deviceIgnition 347.413 tampering;failure persons includingtheoperatorunlesssuchbusis 347.40 Mirr stats., ors.343.301(1g) under s.346.65(6) interlock deviceinstalledinresponse order tothecourt circumventwith, orotherwise theoperationofanignition speedometer. below thelim its of55milesperhourinlieua whichr pursuant andincompliancewiths.341.47(1) devices thatindicatespeedandmotorvehiclestransported tractors maybeequippedwithtachome ters oranyother speed ofthevehicle, exceptthat ortruck motortrucks a speedometerwhichwithreasonable accuracyregisters the upon ahighwayunlesssuchmotorvehicle isequippedwith high way anymotorvehicle primarilydesignedforuse indicators.347.41 Speed the rear ofsuchvehicle. oftheroadwayforoperator aview distanceof200feetto equipped withamirror solocatedastoreflect tothe uponahighwayunlesssuchvehicle is motorvehicle authorized by thedepart ment. to amalfunction ing ignitioninterlockdeviceby aperson repairs tobesoequippedornecessary the motorvehicle inter lock deviceupontheexpirationoforder requiring subsection doesnotapplytotheremoval ofanignition interlock deviceinstalledasordered by thecourt.This (c) (3) (2) Wis. adm.code. 1983a.54. History: Cross−reference: 1975c.84;1987a.235. History: (3) ing a passenger−carrying capacityof10ormore ing apassenger−carrying may beequippedwithagovernor ofspeedatype No personmayoperateorpermittheoperationof No personshalloperateonahighwayanyschoolbus The department shalldesignawarninglabelwhich The department estricts speedandwhichissetatalevel equaltoor . (1) No personmayremove, disconnect,tamper ors. earview mirrors, onetotherightand earview See alsoss. Cross−reference: , 1999stats.,ors.343.301(1) (1) No personshalloperateany Trans 305.26and , orfailtohave theignition No personshalloperateona See alsos. , Wis. adm. 305.44, Wis. Trans 305.18, (b) , 2007 and 34 snowmobile, all−terrainvehicle, orutilityterrainvehicle or failtoconnecttheodometerofanymotorvehicle, agent,remove, replace, disconnect,reset, tamperwith,alter, 3445g, 4060hd4060hw indicated thereon. with theintenttochangeoraffectnumberofmiles traveled ontrips. snowmobile, all−terrain vehicle, orutilityterrainvehiclehas and record theactualdistancethatamotorvehicle, designedtoberesetto instrument zero tomeasureauxiliary has traveled whileinoperation,butdoesnotincludeany snowmobile, all−terrain vehicle, orutilityterrainvehicle recording theactualdistancethatamotorvehicle, “odometer” formeasuringand meansaninstrument ignition interlockdeviceundersub. for tamperingwithorcircumventing theoperationof installation. Thelabelshallprovide noticeofthepenalties shallbe affixed to eachignitioninterlockdeviceupon r violate sub 347.415 Odometer tampering.347.415 Odometer (1g) service, repair orreplacement,service, theodometershallbe incapable ofregistering thesamemileageasbefore such repair orreplaceservice, ment. Where theodometeris adjusted toread zero, andawrittennoticeshall mileage indicatedthereon remains thesameasbefore the may, withintenttodefraud,remove oraltersucha notice repairedwhich itwasserviced, orreplaced.No person repair orreplacement of theodometerandthedateon speci the department, fying themileagepriortoservice, frame ofthevehicle, orotherlocationasprescribed by beattached, by theowner oranagent,totheleftdoor so affixed. repairsorreplaces Nopersonwhoservices, an design tolerance. means thatmileagetraveled bythe vehicle asmeasured register mileagedriven. anymileageotherthanthetrue hav are onbackorder tocorrecta nonfunctionalodometer. exemptionAn maybeprovidednonfunctional. ifparts knowledge thattheodometerisremoved, disconnectedor r and recorded by theodometerwithinthemanufacturer’s (a) 3. For purposesofthissubsection,“true mileagedriven” (5) (2) (4) (3) epair orreplacement ofanodometer, provided the egistra tion underch.341onanystreet orhighwaywith History: History: (1m) einstalled anydevicewhichcausesanodometerto Nothing inthissectionshallprevent theservice, No personmayoperateamotorvehicle subjectto No personshallconspire withanyotherpersonto No forsale,sell,use,install,or personmayadvertise

N 1991 a.277; o personmay, eitherpersonallyorthrough an . (1m), (2) 1993 a.213; , 4060hy;2009a.100121. or (3). 1999 a.109; (1)

343.10 (5) and s.343.10(5) In thissection, 2001 a.16ss. 3445f , odometer that is incapable of registering the samemileage (4) If a common carrier or person operating under a permit as before such service, repair or replacement may fail or certificate issued by the department is convicted of toadjust the odometer to read zero or fail to attach the operating a vehicle in violation of this section, the notice requiredby this subsection. department may suspend or revoke the permit or certificate History: 1975 c. 121, 199; 1977 c. 29 s. 1654 (7) (a); 1993 a. 159; until such time as the vehicle has been equipped with safety 2003 a. 166; 2011 a. 208. glass as required by this section. Cross−reference: See also ch. Trans 154, Wis. adm. code. History: 1977 c. 29 s. 1654 (9) (f); 1981 c. 347; 1985 a. 187; 1993 a. 347.417 Immobilization device tampering. (1) No 16; 1999 a. 85; 2007 a. 60. person may remove, disconnect, tamper with, or otherwise Cross−reference: See also ss. Trans 305.32 and 305.34, Wis. adm. code. circumvent the operation of any immobilization device Sub. (1) [now sub. (1s)] requires that whenever broken glass is replaced in a vehicleit must be replaced with safety glass. Replacing glass with installed inresponse to a court order under s. 346.65 (6), plastic violated this sec tion, and an officer observing a vehicle with 1999 stats., or s. 343.301 (2), 2007 stats. This subsection replacement plastic had probable causeto stop the vehicle for a violation does not apply to theremoval of an immobilization device of this section. State v. Longcore, 2001 WI App 15, 240 Wis. 2d 429, pursuant to a court order orto necessary repairs to a 623 N.W.2d 201, 00−1171. malfunctioning immobilization device. 347.44 Painting requirements for school buses; (2) The department shall design a warning label which restrictions as to painting of other vehicles. (1) All shallbe affixed by the owner of each immobilization device school buses shall be painted as follows: before thedevice is used to immobilize any motor vehicle (a) With the exception of trim, the body, including hood, under s. 346.65 (6), 1999 stats., or s. 343.301 (2), 2007 fenders, cowl and roof shall be painted a uniform color, stats. The label shall pro vide notice of the penalties for national school bus glossy yellow, according to national removing, disconnecting, tamper ing with, or otherwise institute of standards andtechnology specifications; circumventing the operation of the immobilization device. (b) The body trim, if used, shall be black; and History: 1991 a. 277; 1999 a. 109; 2001 a. 16 ss. 3445h to 3445m, (c) The words, “SCHOOL BUS”, in black letters at least 4060hg, 4060hj, 4060hw, 4060hy; 2009 a. 100. 8 inches high shall appear on both the front and rear of 347.42 Windshield wipers. No person may operate on the upperbody area or on a sign attached thereto. ahighway any motor vehicle equipped with a windshield, (2) A motor vehicle described in s. 340.01 (56) (b) may, except amoped or Type 1 motorcycle, unless the motor but need not, comply with sub. (1). If the motor vehicle vehicle also isequipped with a device for cleaning rain, complies withsub. (1), the vehicle shall comply with snow or other moisturefrom the windshield. The device other regulations relatingto school buses prescribed by shall be so constructed as to be controlled or operated by the department by rule. the operator of the vehicle and shall atall times be maintained in good working order. (3) No person may paint or in any way designate a History: 1979 c. 163; 1983 a. 243; 1985 a. 65. Cross−reference: motorvehicle in the manner described in sub. (1) except See also s. Trans 305.35, Wis. adm. code. as expresslyauthorized by this section. 347.43 Safety glass. (1g) In this section, “safety (4) When a motor vehicle in compliance with sub. (1), s. glass”means glass so treated or combined with other 347.25 (2), and the rules of the department relating to materials as toreduce, in comparison with ordinary sheet school busequipment is no longer operated as a school bus, glass or plate glass, thelikelihood of injury to persons by the registrationof the motor vehicle for another purpose objects from external sources orby such glass when it is may not be permitteduntil the owner: struck, cracked or broken. (a) Physically removes the signs identifying the vehicle as (1s) No person may operate upon a highway any motorve­ aschool bus, the lights required by s. 347.25 (2) and such hicle manufactured after January 1, 1936, except a recre­ other equipment as the department may specify by rule; ationalvehicle other than a 5th−wheel recreational vehicle, and unless the motor vehicle is equipped with safety glass (b) Repaints the entire vehicle to a color other than wherever glass is usedon the motor vehicle in partitions, nationalschool bus glossy yellow or any color commonly doors, windows or windshields. referred to asyellow. (2) No person may sell any new motor vehicle unless History: 1975 c. 121, 199, 224, 429; 1977 c. 29 s. 1654 (7) (e); suchvehicle is equipped with safety glass in accordance 1977 c. 228; 1979 c. 221; 1983 a. 175; 1985 a. 287; 1989 a. 165. Cross−reference: See also ch. Trans 300, Wis. adm. code. with therequirements of sub. (1s). 347.445 Crossing gates for school buses. No person OP-1 Chapter 347 Equipment of Vehicles Vehicles SAFETY of Chapter 347 Equipment PLAN • OP-1 FFY 2016 HIGHWAY WISCONSIN OF STATE

35 STATE OF WISCONSIN FFY 2016 HIGHWAY SAFETY PLAN • OP-1 Chapter 347 Equipment of Vehicles wirecoils forimproving tractiononiceand snow, but or othercon ditions tending tocauseavehicle toskid. anyvehicle whenrequired forsafety becauseofsnow, ice 347.45 Tire inflated withcompressed airandallothermotor vehicles upon ahighwayshallbecompletelyequippedwithtires recreational vehicles, andmobilehomeswhenoperated tractors,trailers,semitrailers, motorbuses,truck trucks, 58. injure thehighway. metal tires ortires havingprotu berances thatwillnot maybeoperated with vehicles, androad machinery imple ments ofhusbandry, bicycles, animal−drawn the tire, except that: which projects beyond thetread ofthetractionsurfaceof rubber other protuberance ofanymaterialotherthan any ofitstires anyblock,stud,flange,cleat,spikeor crossing gatesrequired underthissection. for thespecifications,installation,andoperationof from theoperator’s seat.Thesec shallprescriberules retary that theyare notvisibletotheoperatorofschoolbus from crossing infront oftheschoolbusinsuchproximity on thefront ofthebusthat, wheninuse,prevents children 347.44 may operateaschoolbusthatispaintedasprovided ins. side oftheschoolbus,ifthesupplementalmirror system ofchildren nearthepassenger enhance operatorvisibility on thepas senger sideoftheschoolbusanddesignedto be equippedwithasupplementalmirror system,mounted Additional safety347.447 mirrors onschoolbuses. road machinery, of ifsuchvehicle hasontheperiphery implements ofhusbandry, animal−drawnvehicles and includ as provided insub. conditions tend ing tocauseavehicle toskid,and except used whenrequired forsafetybecauseofsnow, iceorother exceptthat tire chainsofreasonable maybe proportions home havinganymetaltire incontactwiththeroadway, vehicle, trailer, semitrailer, recreational vehicle, ormobile resiliency.No personmayoperateonahighwayanymotor equal orofsomematerial orconstructionof of rubber when operatedonahighwayshallbeequippedwithtires bus. any othermirror orsafetydevicerequired ontheschool does notmakeinoperative ordiminish of theperformance (c) A pneumatictire(c) (b) Tire (a) Farm A schoolbusthatispaintedasprovidedA ins.347.44 (2) No personshalloperateonahighwayanyvehicle, History: 2011a.223. History: ing farmtractors,self−propelled farmimplements, unless itisequippedwitharetractable crossing gate

chains tractors, self−pr equipment. (1) of r easonable proportions maybeusedon . (2)(c) may hav opelled farmimplements, e embeddedinitwire or All automobiles,motor All History: History: 2001 a. may 36 drive whichhasagross vehicle weight oramotortruck to thesuspen sion system, axles orchassisofa4−wheel ening orimpr stands. measured from onwhich thevehicle thelevel surface the manufacturer. Theheightofthevehicle shallbe than 4inchesabove theheightofvehicle specified by ofthevehiclevehicle toridemore whichcauseanyportion operate anyvehicle onahighwayifmodificationshave been toheight of Modifications (1) 347.455 vehicle. roadway shallnotexceed 20percent ofthetotaltire area anysuch tire thewire orwire coilsincontactwiththe percent ofthetotaltire area incontactwiththeroadway. exceed, afterthefirst 1,000milesofuseoroperation,5 wir such tire thatthepercentage of shallbesoconstructed made tothesus pension system,axlesorchassisofthe design asfollows: tungsten carbidestudsshallbelimitedinusageand in contactwiththeroad way. Tires equippedwith manner thatregrooving orrecutting isanacceptableand safe practice,nordoesthissubsectionapplyto tires whichare insucha designedandconstructed shall notapplytoregrooved orrecut commercial vehicle or offersuchtire forsaleorexchange. Thissubsection anyv prohibited underthissection. be vehicle the operationofwhichwouldotherwise permit authorizingoperationuponsuchhighwayofa regrooving orrecutting doneinatire recapping process. highway inquestionmay 102; History: History: Exceptas provided further inthissection,nopersonmay During thefirst1,000milesofuseoroperation See alsoch. (2) (4) (3) . Such tires maybeusedonlyonauthorized emergen­ 2. 1. The department shall, by rule, designatethetimesof shall, by Thedepartment 1. . Such studsshallnotproject more thanone−eighth 3. e orwire coilsincontactwiththeroadway doesnot The authorityinchargeofmaintenancethe If themodificationisfor purposeofstrength­ No personshallknowingly operateonanyhighway 1999 a.85; y passing through thisstateforaperiodofnotmore than 30days. inchbey cyv paragraph maybeused. then onlyifsuchautomo bile isinthecourseof and automo biles without−of−stateregistrations and ehicle onwhichanytire hasbeenregrooved orrecut earduring whichanytypeoftire describedinthis ehicles, schoolbuses,vehicles usedtodeliver mail 1973 c.338; Trans 306ands. ond thetread ofthetire. surface oving handling,modificationsmay bemade 2007 a.11; 1977 c.29s. 2009 a.177; Trans 305.30, Wis. adm.code. , initsdiscretion, issueaspecial 1654 (7)(a); 2011 a.73. 1985 a.187; Cross−reference: 1997 a. of not more than 8,000 poundswhich cause the vehicle special mudguards to the extent necessaryto meet the to ride 5 or less inches above the heightof the vehicle requirements of pars. (a) and (b). specified by the manufacturer. The height of thevehicle Cross−reference: See also ss. Trans 305.22 and 305.53, Wis. adm. shall be measured from the level surface on which the code. vehicle stands. 347.47 Drawbars, trailer hitches and mobile home (3) A 4−wheel drive vehicle or a motor truck which has a couplings. (1) No person shall operate a vehicle towing grossweight of not more than 8,000 pounds may be ordrawing another vehicle or vehicles on a highway if the modified to use a tire and wheel size which exceeds the drawbaror other connection between any 2 vehicles wheel and tire size specifiedby the manufacturer for the exceeds 12 feet inlength. vehicle by up to 4 inches in radius. (2) No person shall operate a motor vehicle drawing a (4) No person may operate any vehicle on a highway if trailer,semitrailer, recreational vehicle, or mobile home modi fications have been made to the suspension system, upon a highwayunless the hitch and coupling attaching axles, chassisor exhaust system of the vehicle which cause the trailer, semitrailer, rec reational vehicle, or mobile any portion of the vehicle, except the tires, to extend home to the vehicle by which it isdrawn is of such below lines drawn from the bot tom of each wheel rim to construction as to cause such trailer, semitrailer, recre­ the points of contact between the tireson the opposite ational vehicle, or mobile home to follow in direct line side and opposite end of the vehicle and the levelsurface with the propelling vehicle without dangerous side swing on which the vehicle stands. or wobble.The hitch and coupling, the surface to which History: 1981 c. 216; 1993 a. 165. Cross−reference: See also ss. they are attached, andthe connections, shall be of suffi­ Trans 305.18, 305.29, and 305.31, Wis. adm. code. cient strength to prevent failureunder all conditions of 347.46 Fenders and mudguards. (1) No person operation. The hitch is that part of the con necting shalloperate a vehicle of the tractor type on a highway mechanism, including the coupling platform and itsat­ unless the driving wheels of such vehicle are protected by taching members or weldments, which is attached to the suitable fenders. towingvehicle. The coupling is that part of the connecting mechanism,including the coupling and its (2) No person shall operate on a highway in intercity attaching members or weldments,which is attached to movement any privately owned motor truck or privately the trailer, recreational vehicle, or mobile home and by owned semi trailer drawn by a truck tractor, except those which connection is made to the hitch. If a device is used motor trucks andsemitrailers equipped with dump between the trailer proper and the coupling such as a bodies, unless such motor truckor semitrailer is equipped pole,such device shall also meet the requirements of this with rear fenders or mudguards of suchmaterial and so section. constructed and placed as to restrict to a minimumthe splashing of water, mud or other material which may (3) In addition to the hitch and coupling specified in bethrown by the rear wheels. Such rear fenders or sub. (2), every towed vehicle shall be coupled to the mudguards shallmeet the following minimum specifica­ towing vehicle bymeans of safety chains, leveling bars or tions: cables. This requirementdoes not apply to a semitrailer having a connecting device com posed of a 5th wheel and (a) The fenders or mudguards shall cover the tire or kingpin assembly, nor to a pole or pipedolly. The safety multipletires they are protecting starting at the top from chains, leveling bars or cables shall have onlythe a line drawn verti cally through the center of the axle and necessary slack to permit proper turning and safety extending rearward anddownward so that the fender or chains orcables shall be so connected to the towed and mudguard under any condition ofoperation or loading of towing vehicle toprevent the drawbar from dropping to the vehicle has a ground clearance of notmore than one the ground if the hitch orcoupling disengages. Two third of the horizontal distance from the center of the separate lengths of safety chain, level ing bars or cable rearmost axle to the fender or mudguard; shall be required on all trailers and mobile (b) The fenders or mudguards shall be at least as wide as homes;however, the department may authorize use of thetire or multiple tires they are protecting; such other appro priate equipment or methods approved (c) If the vehicle is so designed and constructed that the by nationally recognizedorganizations which recommend rearwheels are covered in the manner specified in pars. safety standards for motorvehicles. (a) and (b) bymeans of fenders, body construction or (4) Trailer, semitrailer, recreational vehicle, and mobile other means of enclosure,then no special mudguards are home couplings and the safety chains, leveling bars or required. Otherwise, the vehicleshall be equipped with OP-1 Chapter 347 Equipment of Vehicles Vehicles SAFETY of Chapter 347 Equipment PLAN • OP-1 FFY 2016 HIGHWAY WISCONSIN OF STATE

37 STATE OF WISCONSIN FFY 2016 HIGHWAY SAFETY PLAN • OP-1 Chapter 347 Equipment of Vehicles systems. beltsandchildsafetySafety restraint347.48 beltsremain installed. vehicle maybeoperatedinthisstateunlesssuch for useasrequired under49CFR unless thevehicle isequippedwithsafetybeltsinstalled automobile atretail from orto Wisconsin residents lease,trade ortransferamotorvehicle otherthanan yea salse ypblse ueo h eatet sectionappliestoantiquereproductions. unlesssuchbeltsremainNoth installed. ing inthis type asestablishedby pub ofthedepartment. lished rule cables shallbeofsuchminimumstrength, designand missing airbagorapreviously deployed airbag. agent,install acover concealor disguisea orotherwise on−off switchforanairbag. rized by federallaworregulation toinstallorusean or useofanon−offswitch by anypersonwhoisautho ­ airbag. Thissubsectiondoesnotapplytotheinstallation airbag, orreplacing adeployed airbagwithafunctional salvaging an undeployed airbag,disposingofadeployed unless thedeployment isconcealedordisguised. sale ofamotorvehicle withapreviously deployed airbag deployed airbag.Thissubsectiondoesnotapplytothe agent, sell,install,reinstall, ordistributeanypreviously purpose oftesting,repair ing, ormaintaininganairbag, circumvent theoperationofanyairbag,except forthe agent,remove, disconnect,tamperwith,orotherwise another object. to deploy by inflat inguponanimpactofthe vehicle with designedto beinstalledandtooperateinamotorvehicle tion, “airbag” means aninflatable restraint systemthatis 347.475 Airbags, prohibit 571.209, andnoautomobilemaybe operatedinthisstate standards for a Type 2seatbeltassemblyunder49CFR of apelvicanduppertorsorestraint thatconformsto isequipped withasafetybelt consistingofacombination outboard designatedseatingpositionofthe automobile as required under49CFR automobile are equippedwithsafetybeltsinstalledforuse state unlessthefront designatedseatingpositionsofthe equipped withsafetybeltsfrom ortoaresident ofthis automo bile thatisrequired under49CFR History: 2001a.28. History: (b) No (1) (4) (2) (3) adm. code. a. 11. Cross−reference: 1971c.88;197729ss.1654(7) History: S No personmay, eitherpersonallyorthrough an No personmay, eitherpersonallyorthrough an No personmay, eitherpersonallyorthrough an AFETY BELTSAFETY REQUIRED.

person may buy, sell,lease,tradeortransferan See alsoch. Trans 308ands.

571 (a) No ed practic and unlesseachrear

571, andnosuch

person (e); 1979c.342007 Trans 305.52,Wis. es. (1)

may buy, sell, 571 In thissec ­ to be 38 enforcement officeror otherauthorized operatorunder operationof anauthorized emergencyvehicle by alaw the front seat requiredunder 49CFR old andwhoisseatedatadesignatedseatingpositionin safetybelts inthisstate,nopersonwhoisatleast8years safety oftheoperatororanother. circumstances inwhichcom pliance couldendangerthe vehicle unless thepersonisproperly restrained. required tobeinstalledmayapassengerinthatmotor seats, otherthanthefront seats,forwhichasafetybeltis belt installedoratadesignatedseatingpositioninthe restrained. safetybelt isrequired tobeinstalledisproperly the seats,otherthanfront seats,forwhicha safety beltinstalledoratadesignatedseatingpositionin the front seat required under49CFR old andwhoisseatedatadesignatedseatingpositionin motor vehicle unlesseachpassengerwhoisatleast8years safetybelts inthisstate,nopersonmayoperatethat permits thesafetybelttoactasabodyrestraint. prescribed by themanufacturer ofthesafetybeltwhich depart ment undersub. strained” meanswearing asafetybeltapproved by the safety belt. motor vehicle unlessthepersonisproperly restrained ina safetybelts inthisstate,nopersonmayoperatethat auto motive engineers’ specifications. tions andthebeltanchormeetingsocietyof willaccept,asapproved,department allseatbeltinstalla­ types ofsafetybeltsandattachmentsthereto. The establish specificationsandrequirements forapproved approved shall Thedepartment bythe department. beltsmust beofatypeandmustinstalledinmanner the vehicle inthescopeofhisorheremployment. make more than10stopspermileinvolving anexitfrom vehiclewhile onaroute whichrequires theoperatorto scope ofhisorheremployment. 10 stopspermileinvolving anexitfrom thevehicle inthe on aroute whichrequires thepassenger tomakemore than (d) If a (b) If a (c) If a Paragraphs (2) (2m) (dm) Paragraphs(dm) (b), (dr) Paragraph(dr) (b) T YPE AND MANNER OF INSTALLING. R motor vehicle isrequired tobeequippedwith EQUIRED USE. motor vehicle isrequired tobeequippedwith motor vehicle isrequired tobeequippedwith (c) and (d) (a) In does notapplytotheoperatorofa (2) do notapplytoapassengerwhile (c)

and fastenedinamanner this subsection,“properlyre­ and (d)

do notapplytothe 571

All suchsafety All 571 to have asafety to have a (e) The departmentshall, by rule, exempt from the manner pre scribed by the manufacturer of the child safety requirements under pars. (b) to (d) persons who, because restraint systemwhich permits the system to act as a body of a physical ormedical condition, cannot be properly restraint but does notinclude a system in which the only restrained in a safety belt. body restraint is a safety beltof the type required under sub. Cross−reference: See also ch. Trans 315, Wis. adm. code. (1). (f) 1. This subsection does not apply if the motor vehicle b. With respect to par. (as) 3., wearing a safety belt is ataxicab or is not required to be equipped with safety consistingof a combination lap belt and shoulder harness belts undersub. (1) or 49 CFR 571. approved by thedepartment under sub. (2) and fastened in 1. This subsection does not apply to a privately owned a manner prescribed bythe manufacturer of the safety belt motorvehicle while being operated by a rural letter so that the safety belt properly fits across the child’s lap and carrier for the deliv ery of mail or while being the center of the child’s chest in amanner appropriate to operated by a delivery person for thedelivery of the child’s height, weight, and age that per mits the safety newspapers or periodicals. belt to act as a body restraint. 2. This subsection does not apply to a motor vehicle c. With respect to par. (as) 4., fastened in a manner whilebeing operated by a land surveying crew while prescribedby the manufacturer of the system which permits conducting a landsurvey along or upon the highway. the system to actas a body restraint. (am) No person may transport a child under the age of 8 in amotor vehicle 7. This subsection does not apply to a farm truck or dual unless the child is restrained in compliance with par.(as) pur pose farm truck while being used in conjunction with in a safety restraint system that is appropriate to the child’s the plantingor harvesting of crops and not being operated upon the highway. ageand size and that meets the standards established by the department under this paragraph. The department shall, (g) Evidence of compliance or failure to comply with by rule, establish standards in compliance with applicable par. (b), (c) or (d) is admissible in any civil action for federal standards,including standards under 49 CFR personal injuries orproperty damage resulting from the use 571.213, for child safetyrestraint systems. (as) A child or operation of a motorvehicle. Notwithstanding s. under the age of 8 years who is being transportedin a 895.045, with respect to injuries ordamages determined to motor vehicle shall be restrained as follows: have been caused by a failure to complywith par. (b), (c) or (d), such a failure shall not reduce the recoveryfor those 1. If the child is less than one year old or weighs less injuries or damages by more than 15%. This than 20pounds, the child shall be properly restrained paragraphdoes not affect the determination of causal negli­ in a rear−facing child safety restraint system, gence in theaction. (gm) A law enforcement officer may positioned at a designated seatingposition in a back not take a person intophysical custody solely for a violation passenger seat of the vehicle if the vehicle isequipped of this subsection or sub. (1) or (2) or a local ordinance in with a back passenger seat. conformity with this subsection,sub. (1) or (2) or rules of 2. Subject to subd. 1., if the child is at least one year the department. old andweighs at least 20 pounds but is less than 4 (3m) SAFETY BELT INFORMATION PROGRAM. The depart­ years old or weighs lessthan 40 pounds, the child mentshall develop and administer a public information shall be properly restrained as providedin subd. 1. or program to pro mote safety belt awareness and use. properly restrained in a forward−facing child safetyrestraint system, positioned at a designated (4) CHILD SAFETY RESTRAINT SYSTEMS REQUIRED; seating position in aback passenger seat of the STANDARDS; EXEMPTIONS. (ag) In this subsection: vehicle if the vehicle is equipped witha back 1. “Child booster seat” means a child passenger passenger seat. restraint system that meets the applicable federal standards under 49 CFR 571.213 and is designed to elevate a child 3. Subject to subds. 1. and 2., if the child is at least 4 from a vehicle seat toallow the vehicle’s safety belt to be years oldbut less than 8 years old, weighs at least 40 properly positioned over thechild’s body. pounds but not morethan 80 pounds, and is not more than 57 inches in height, the childshall be 2. “Designated seating position” has the meaning given properly restrained as provided in subd. 2. or proper­ in 49 CFR 571.3. lyrestrained in a child booster seat. 3. “Properly restrained” means any of the following: 4. Subject to subds. 1. to 3., if the child is less than 8 a. With respect to par. (as) 1. and 2., fastened in a years old,the child shall be properly restrained as OP-1 Chapter 347 Equipment of Vehicles Vehicles SAFETY of Chapter 347 Equipment PLAN • OP-1 FFY 2016 HIGHWAY WISCONSIN OF STATE

39 STATE OF WISCONSIN FFY 2016 HIGHWAY SAFETY PLAN • OP-1 Chapter 347 Equipment of Vehicles 580 N.W.2d 271 (1998), person whoviolates sub.(2 common lawactionforcontributionmaynotbebrought againsta Foley damagesinseatbeltnegligencecasesisadopted. apportioning v. beltnegligence”code. “Seat and“passive negligence” are distinguished. 39, 285; protection: highway withoutwearing anyofthefollowing eye motorcycle operationin49CFR motorcycle, notmeet ing thestandards establishedfor headgear foruseby adriver orpassengerona Type 1 view. view. law.Kircher,— thetriallawyer’s 172.Theseatbeltdefense MLR 53 constitu Atty.tional. 58 — stateofthe Gen. 241.Theseatbeltdefense strap isproperly fastened. for motorcycle operationin headgear ofatypewhichmeetsthestandards established any highwayunlesstheper son iswearing protective of agemayoperateorrideupona Type 1motorcycle on orwhoisunder18years tional permitunders.343.07(4) (1) motor cycles. Protective headgearfor347.485 useon Type 1 passenger iswear ing protective headgear. carry ing apassengerunder18years ofageunlessthe pars. butfailure tocomplywith or operationofamotorvehicle damage resultingpersonal injuriesorproperty from theuse pars. notrequired tobeequippedwithsafetybeltsundersub. amotor bus,schooltaxicab, moped,motorcycle oris booster seat,orsafetybelt. cannot beplacedinachildsafetyrestraint system,child because ofaphysi cal ormedicalconditionbodysize require ments underpars. 53 MLR City of City West 113 Allis, Wis. 2d475, Jury instruc tions regarding seatbeltsare methodfor recommended.A Cross−reference: A statuterequiringA thewearing ofseatbeltsinmotorvehicles wouldbe History: (b) No (d) Evidence (1) (c) Thissubsectiondoesnotapplyifthemotorvehicle is (b) Thedepartment (2) (am) 198, or 49CFR (a) No

or properly restrained in a 1. A protective A faceshieldattachedtotheheadgear. 1. safety beltapproved sub. by thedepartmentunder provided insubds.1.to3.orproperly restrained ina (2). 1987 a.132ss. Bowman, 53 MLR 191. Practical 191. theexpert’s— defense problems MLR Bowman, 53 Huelke, 53 MLR 203.Theseatbeltasacauseofinjury.Huelke,MLR 53 (am) (am)

person 1975 c.337; 211. 269; No personmayoperatea Type 1motorcycle when

and and person 1997 a.190; of complianceorfailure tocomplywith See alsoch.

may sellorofferforsaleanyprotective (as) 571. (as) 3 may operateamotorcycle onany 1977 c.29s. to does notbyitself constitutenegligence. (a) No is admissibleinanycivilactionfor may, by rule,exempt from the 96−2726. m) (g).Gaertner v. Holcka, 6, 11; Trans 310ands. 2005 a.106; (am)

1987 a.399; person 49 CFR 1654 (7) and

335 N.W.2d 824 (1983). A who holdsaninstruc­ (as)

2009 a.28; 571.218 (a); Transadm. 305.27,Wis. 1989 a.22; any childwho 1981 c.327; 219 Wis. 2d436, and thechin 2011 a.111. 1991 a.26,

1983 a. Snyder, 40 for thepassengershallbelocated onthesamehori zontal absence ofmanufacturer’s specifications,foot rests orpegs accordance withmanufacturer’s spec Inthe ifications. foot restsFoot orpegs. rests orpegsshall bemountedin vehicle isequippedanddesignedwithadequateseats s. of thetopdriv er’s seatwhentheisoccupied. handlebars risemore than30inchesabove thelowest point oper ate a Type 1motorcycle ifthehandlegripsof 347.486 General r or is under 18 years of age, that the party hasthe or isunder18years ofage,thattheparty per holdsaninstructional party mit unders.343.07(4) hastherequiredsuch party eye protection and,ifthe cycle that toanotherunless heorshehasascertained customers. . rent insufficientquantitytocare fortheneedsofall business shallhave clean,usableprotective headgearfor motorcycle. required protective headgearforoperatingthe Type 1 243, 347.487 Seating 347.487 Seating requirements. other eye protective devicesisnotmandatory. minimum of15inchesabove thehandlebar, theuseof motorcycle equippedwithawindshieldthatrises motorcycle equippedwithawindshieldor Type 1 be tintedordarkened. eye protec tion worn duringhoursofdarkness maynot by anophthalmologist,physician,oculistoroptometrist, functioning muffler. improvised, defective orrepaired handlebar. carts, andotherspecialpurposevehicles suchasstreetcarts, sweepers, indus­ motorcycle inaparadesanctionedby thelocalmunici­ pality. trial fork−lifts, andmotorized wheelbarrows are notmotorcycles, and operators areAtty. not subjecttothissection.58 Gen. 17. Type 1motor cycle duringoperation,andthenonly ifthe (d) Thissubsectionshallnotapplytopersonsoperatinga Notwithstanding) par. (a),ifthemotorcycle isa Type 2 (b) Except for (4) (3) (3) (2) See alsosubch. 1979c.163;1983a.243198565. History: History: History: 346.595 (3m) Every personinthe Type 1motorcycle rental No personmayrent, leaseorloana Type 1motor­ No personmayoperateamotorcycle withouta No personmayoperatea Type 1motorcycle withan 538; . Goggles. 3. Glasses. 2. 1985 a.65, 1977 c.29s. III ofch. III Trans 305, Wis. adm.code. photosensitive corrective glassesprescribed , nomore than2personsmayrideona 85. Three−wheeled andautomobiles,golf trucks 1654 (7) equirements (e); 1977 c.204, . (1)No personmay Except asprovided in Cross−reference: 447;

1983 a.133, plane as those of the operator. (2) No person shall transport in or on any motor vehicle, History: 1983 a. 243; 1985 a. 65. trailer or semitrailer upon a highway any flammable (3) The performance characteristics of the moped have not liquid except by tank mounted on or attached to or been altered so as to enable it to exceed the maximum structurally a part of such motor vehicle, trailer or design speed authorized for a moped under s. 340.01 semitrailer and which is plainly marked to show that (29m). flammable liquids are being transported therein. History: 1977 c. 288. (3) This section does not apply to transportation of 347.489 Lamps and other equipment on bicycles, flammable liquids as freight only by the consumer from motor bicycles, and electric personal assistive the place of purchase to the place of consumption if such liquids are transported in drums or other containers mobilitydevices. (1) No person may operate a bicycle, having a capacity of not more than 100 gallons each and motor bicycle, or electric personal assistive mobility device if the total amount of such liquids so transported in any upon a highway, sidewalk, bicycle lane, or bicycle way one vehicle or combination of vehicles does not exceed during hours of darkness unless the bicycle, motor bicycle, 500 gallons. or electric personal assistive mobility device is equipped with or, with respect to a bicycle or motor bicycle, the 347.50 Penalties. (1) Any person violating ss. 347.35 to operator is wearing, a lamp emitting a white light visible 347.49, except s. 347.385 (5), s. 347.413 (1) or s. 347.415 from a distance of at least 500 feet to the front of the (1m), (2) and (3) to (5) or s. 347.417 (1) or s. 347.475 or bicycle, motor bicycle, or electric personal assistive s. 347.48 (2m) or (4) or s. 347.489, may be required to mobility device. A bicycle, motor bicycle, or electric forfeit not less than $10 nor more than $200. personal assistive mobility device shall also be equipped 347.488 Moped equipment. No person may operate a with a red reflector that has a diameter of at least 2 inches moped unless: of surface area or, with respect to an electric personal (1) The moped complies with all federal emission, assistive mobility device, that is a strip of reflective tape equipment and safety standards applicable at the time of that has at least 2 square inches of surface area, on the rear manufacture; so mounted and maintained as to be visible from all dis ­ tances from 50 to 500 feet to the rear when directly in (2) None of the original equipment installed on the front of lawful upper beams of headlamps on a motor moped by the manufacturer has been replaced with vehicle. A lamp emitting a steady or flashing red light equipment of lesser per formance characteristics; and visible from a distance of 500 feet to the rear may be used (1m) Any person violating s. 347.385 (5) may be fined in lieu of the red reflector. not more than $10,000 or imprisoned for not more than (2) No person may operate a bicycle, motor bicycle, or one year in the county jail, or both, for each violation. electric personal assistive mobility device upon a (1s) Any person violating s. 347.413 (1) or 347.417 (1) highway, bicycle lane, or bicycle way unless it is equipped may be fined not less than $150 nor more than $600, or with a brake in good working condition, adequate to may be impris oned for not more than 6 months, or both control the movement of and to stop the bicycle, motor for the first offense. For a 2nd or subsequent conviction bicycle, or electric personal assistive mobility device within 5 years, the person may be fined not less than $300 whenever necessary. nor more than $1,000, or imprisoned fornot more than 6 (3) No bicycle, motor bicycle, or electric personal months, or both. assistive mobility device may be equipped with nor may (1t) In addition to the penalty under sub. (1s), if a person any person riding upon a bicycle, motor bicycle, or whois subject to an order under s. 343.301 violates s. electric personal assistive mobil ity device use any siren or 347.413, the court shall extend the order under s. 343.301 compression whistle. (1g) or (2m) for 6 months for each violation. History: 1973 c. 182, 333; 1977 c. 208; 1983 a. 243 s. 39; Stats. 1983 (2) Any person violating s. 347.415 (1m), (2), and (3) to s. 347.489; 1995 a. 138; 2001 a. 90; 2011 a. 73. (5) or 347.475 may be fined not more than $5,000 or 347.49 Equipment of vehicles transporting imprisoned fornot more than one year in the county jail, flammable liquids. (1) In this section, “flammable or both, for each viola tion. liquid” means any gasoline, naphtha, benzine, fuel oil, (2m) (a) Any person who violates s. 347.48 (2m) (b) or crude oil, kerosene or other liquid which has a flashpoint (c)and any person 16 years of age or older who violates s. of 80° F. or less as determined by a Tagliabue or equivalent 347.48 (2m) (d) shall be required to forfeit $10. closed−cup test device. OP-1 Chapter 347 Equipment of Vehicles Vehicles SAFETY of Chapter 347 Equipment PLAN • OP-1 FFY 2016 HIGHWAY WISCONSIN OF STATE

41 (b) No forfeiture may be assessed for a violation of s. properly installed in the motor vehicle. 347.48 (2m) (d) if the violator is less than 16 years of 3. The person has not, within the immediately age when the offense occurs. preceding 3 years, been issued a uniform traffic (3) (a) Any person violating s. 347.48 (4) (am) may citation for a violation of s. 347.48 (4) (am). berequired to forfeit not less than $30 nor more than (4) Any person violating s. 347.48 (4) (am) may be $75 if the childis less than 4 years old. required to forfeit not less than $10 nor more than $25 for (b) No forfeiture may be assessed under par. (a) if all of the first offense if the child is at least 4 years old and less the fol lowing apply: than 8 years old. For a 2nd or subsequent conviction 1. The motor vehicle was not equipped with a child within 3 years involving a child who is at least 4 years old safety restraint system meeting the requirements and less than 8 years old, a person may be required to under s. 347.48 (4) (am) at the time the uniform forfeit not less than $25 nor more than $200. traffic citation was issued. (5) Any person violating s. 347.489 may be required to 2. The person provides proof that, within 30 days after forfeit not more than $20. the uni form traffic citation was issued, a child safety History: 1971 c. 278; 1975 c. 121; 1981 c. 327; 1983 a. 243; 1985 a. restraint system meeting the requirements under s. 309; 1987 a. 132; 1989 a. 22; 1991 a. 26, 277; 2001 a. 28; 2003 a. 166; 2005 a. 106, 193; 2007 a. 97; 2009 a. 28, 100. 347.48 (4) (am) was purchased or leased and OP-1 Chapter 347 Equipment of Vehicles Vehicles SAFETY of Chapter 347 Equipment PLAN • OP-1 FFY 2016 HIGHWAY WISCONSIN OF STATE

42 OP-2: LAW ENFORCEMENT GRANT TARGETING METHODOLOGY As It Relates to Alcohol, Speed, and Occupant Protection Grants

Introduction The following is documentation for the methodology on how the targeting lists of political entities and their respective law enforcement agencies were selected for alcohol, speed, and occupant protection law enforcement grants. Initially Wisconsin counties were grouped by descending degree of apparent crash problem (alcohol, speed, and occupant protection), within the respective grant types (alcohol, speed, and occupant protection). The following summarizes the larger steps taken for all three types of law enforcement grants in generating the overall list.

Initial Scoring The Division of Motor Vehicles’ Traffic Crash files were queried for instances of alcohol, speed, and occupant protection related crashes, by crash type (fatal, injury, and property damage), as noted on the MV4000 crash report form, in Wisconsin cities, villages and townships and grouped together by county for the calendar years 2011, 2012, and 2013. Three years of data were collected to disguise some of the natural fluctuations from year to year. Not all locations in Wisconsin have recorded each of the three types of crashes during the 2011-2013 three year period; those locations were immediately excluded from further investigation, within their respective targeting list grant type (alcohol, speed, and occupant protection). Reported crashes on public roads were matched with the people involved in the crashes, assigning numeric weights to reported injuries (and non-injuries). The numeric weights assigned were:

Fatal injury = 20 Incapacitating injury = 20 Non-incapacitating injury=10

Possible injury = 5 Methodology Targeting Grant Enforcement Law OP-2: Unknown or no injury = 1 Numeric weights of the injuries (and non-injuries) were summed by county and cities, villages, or townships, within a county. That value was named Calculated Score for Injuries. A Normalized Score for injuries was calculated by matching the Calculated Score for Injuries with the final January 1, 2013 population estimates (per 1,000), as released by the Wisconsin Department of Administration’s Demographic Services Center (Ex. Calculated Score * (1000/Population Number)) for cities, villages, and towns. Population estimates are based on the 2010 census and an analysis of more current data such as housing units and automobile registrations. 2013 population data was used because it is the most recent available. A Normalized Score for injuries, at the county-level was calculated by matching the Calculated Score for Injuries at the individual county-level, with the 2011-2013 3-year average of the Vehicle Miles Traveled (VMT) estimates, as released by the Wisconsin Department of Transportation, Division of Transportation Management (DTIM), State Highway Programs (SHP) website (http://dotnet/dtim-bshp/tfs/vmt.htm). An example of the formula to be used for each of the respective seventy-two counties in the state is the following: Calculated Score * (100,000,000/(Average(2011,2012, and 2013 County VMT))) Each county is evaluated with regard to its Calculated Score for Injuries and its Normalized Score to see if it meets the criteria for selection. The county-level criteria varies by grant type (alcohol, speed, and occupant protection) and can be found in one of the three respective subsections for grant types, below. The exception to this scoring are all counties with a population of 200,000 or greater, where counties meeting this criterion will automatically be included in the three law enforcement grant types (Alcohol, Speed, and Occupant Protection). STATE OF WISCONSIN FFY 2016 HIGHWAY SAFETY PLAN • FFY 2016 HIGHWAY WISCONSIN OF STATE

43 STATE OF WISCONSIN FFY 2016 HIGHWAY SAFETY PLAN • OP-2: Law Enforcement Grant Targeting Methodology II. Seasonal LawII. Seasonal Enforcement Grants enforcement agencypresence, besidesthecountysheriffwill alsobehighlighted. Each ofthesemunicipalitieswillbehighlightedinblue.Please notethatmunicipalitieshave alaw counties willbeselectedforpotentialgrantsusingthefollowing criteria: the NormalScore and Weight, foreachofthemunicipalitieswithinacounty. Municipalities withineachofthese A listofmunicipalitiesforeachthecountiesselectedasapossiblegrantcandidatewillbegenerated,showing Criteria atMunicipal Level: Code ofonethrough sixandhave thenexthighestNormalScore scores from ALLcountiesperRPMRegion. Select thenexttwo counties,from thosecountiesthatare stillunselectedwhohave aRural-Urban Continuum NormalScore >=30.00). Select countieswith thecriteriaof Weight >=3,000ORNormalScore >=50.00OR(Weight >=2,000AND Criteria atCountyLevel: "2015MuniInMultiCounties", intheMSExcel files named“2015MuniAlcWeightedTrgtNormal.xlsx”. the listings.If countiesinwhichamunicipalityexistsare needed,pleasereference theworksheet named containing thelargestpercentage ofthemunicipality'spopulationhasbeendesignatedcountyrecord for Municipalities locatedinmultiplecountieshave beencombined,thusonlyappearonceinthelistings.Thecounty I four quarters toseeifitmeetsthecriteria forselection.The county-level criteria four quarters varies by granttype(alcohol, Each countyisevaluated withregard toitsCalculatedScore forInjuries anditsNormalized Score foreachofthe within aspecificseasonal quarter, with regard totrafficcrashissuesfor the2008-2012selected grouping. trafficcrashissuesforthe2013selected grouping andthose thathave quarterly along-term short-term, trend, The purposeofhavingthese twogroupings are toidentifycounty-level politicalentitiesthat have immediate, selected intoanothergrouping. as anaverage, forthefive by quarter years thatprecede case)are the past year (2008-2012inthisparticular also case)asoneselectedgrouping. AnotherCalculatedScorein thisparticular forInjuries andaNormalized Score A CalculatedScore forInjuries andaNormalized Score are ofthepastyear (2013 thencalculated foreachquarter http://www.aos.wisc.edu/~hopkins/WES/fall_05/WESf05supl10.html are thefollowing: Meteorologists usewholemonthstoidentify meteorological seasons.In hemisphere thenorthern themonths the seasonaldefinitionofmeteorological year. Thesetimeperiod are thefollowing: Seasonal LawEnforcement Grant candidatesare time-period,using selectedbasedupona3-month(quarterly) Common toAlltypes . Full-year Law Enforcement Grants (Alcohol Only) NormalScore >=50.00 Weight >=300 itrQatr December, January, February Winter Quarter: September, October, November Autumn Quarter: June, July, August Summer Quarter: March, April, May Spring Quarter: Meteorological wintertakesplaceduringDecember, January, andFebruary • Meteorological autumntakesplaceduringSeptember, October, andNovember • Meteorological summertakesplaceduringJune, July, andAugust • Meteorological springtakesplaceduringMarch, April, andMay • 44 speed, and occupant protection) and can be found in one of the three respective subsections for grant types, below. Counties with normalized scores that fall outside one or more standard deviations, but less than two standard deviations from the population group’s average, but whose normalized score is at least 15% above the group mean are displayed against a lightly red shaded background and will be selected as grant candidates. Counties with normalized scores that fall outside two or more standard deviations from one of the nine population group means are displayed against a more darkly shaded background and are automatically eligible as a grant candidate. Please note those counties who have a Rural-Urban Continuum Code of seven through nine will be excluded from possible selection. Alcohol (All four seasons will be used for the 2015 Federal Fiscal Year) The selection of counties for alcohol-related seasonal grants will follow the “Common to All types” section of the Seasonal Law Enforcement Grants section. Speed (the summer quarter and possibly the autumn quarter will be used for the 2015 Federal Fiscal Year) The selection of counties for speed-related seasonal grants will follow the “Common to All types” section of the Seasonal Law Enforcement Grants section. Occupant Protection (Only the spring and summer quarters will be used for the 2015 Federal Fiscal Year) The selection of counties for speed-related seasonal grants will follow the “Common to All types” section of the Seasonal Law Enforcement Grants section.

III. Occupant Protection Grants by County, Based Upon the Number of Registered Pick-up Trucks The selection process will also make counties eligible for Occupant Protection Grants, based upon the number of pick-up trucks registered in a particular county, for the year 2013, relative to the mean number of pick-up trucks per county, for the state as a whole. Counties, which are one or more standard deviations, above the mean, for pick-up truck registrations statewide will be considered for seasonal occupant protection grants. The local County Sheriff’s law enforcement agency will be the first enforcement agency contacted, for each county, given they have county-wide jurisdiction. Methodology Targeting Grant Enforcement Law OP-2: After each county that has been selected for a particular type of grant (Alcohol, Speed, and Occupant Protection) we then drilled-down to the municipal (City, Village, or Town) level to select the specific municipal entities that will be offered a grant. This will be achieved by measuring the Normalized Score for injuries and the Calculated Score for Injuries, for each of the municipalities against the criteria set for municipalities, in each of the grant types (Alcohol, Speed, and Occupant Protection) as described in Section I., above. Please note that the County Sheriff of a selected county, regardless of grant type will always be considered for a grant, otherwise the local law enforcement agency that has a selected municipality within its jurisdiction will be considered to implement a grant on behalf of the selected municipality. STATE OF WISCONSIN FFY 2016 HIGHWAY SAFETY PLAN • FFY 2016 HIGHWAY WISCONSIN OF STATE

45 OP-3: WINS FUNDED GRANTS 2015 FG-2014-WINS*-02237 Alcohol Enforcement Motorcycle Enforcement Seat Belt Enforcement Speed Enforcement Comprehensive Alcohol Risk Reduction (CARD) Project Bicycle Enforcement Pedestrian Safety Enforcement TRaCS Child Passenger Safety Enforcement General

Proposed Project Title: WINS Support 2015 Type of Municipality: Other | Applicant Agency/County: Portage County | Enforcement Area: Statewide Agency Federal Employer ID (FEIN): 93-0828679 DUNS Number 95-722-9354 Agency Head or Authorizing Official: Joanne Peotter, Director 52 Sunset Blvd., Stevens Point, Wisconsin 54481 Project Coordinator: Patti Dickey, Director Phone: 866-511-9467 | Fax: 715-346-0003 | [email protected]

Problem Identification/Project Justification

Describe the situation that this Project will address and to another. Often these seats may not have instruction why the selected activity is the best way to address it. books, parts may be missing or damaged, or recalls may Child Passenger Protection Law (Sec. 347.48 Wis. have been issued. Stats) has been in effect since November 1, 1982. This Other unique CPS challenges include: the inability of primary enforcement law was amended in 2006 and some of the population to read and/or speak English, 2011. It is imperative that law enforcement be knowl­ which may hinder them from understanding the law as edgeable of the law in orderto enforce it properly. well as understanding instruction manuals in order to Motor vehicle crashes remain the leading cause of death properly install safety seats; children being transported among children ages 19 and under. Nationally, 3 out at young ages to schools and day cares; and assessing of 4 car seats are used incorrectly. When installed and the transportation issues of special needs children. used correctly, child safety seats and seatbelts prevent Education, training, current information and resources, injuries and save lives. Child passenger safety along with best practice recommendations are necessary technology is always changing. There are many different components of this program . types and models of child safety restraints as well as I agree to the terms and conditions above. changing technology in vehicles and their restraint systems. This may pose challenges for parents/caregivers Project Objectives with Evaluation Plan when installing safety seats. OBJECTIVES: What will the project accomplish? Seats are sometmes purchased at garage sales, second Objectives must be quantifiable and time-framed. OP-3: WINS Funded Grant 2015 Grant WINS Funded SAFETY PLAN • OP-3: FFY 2016 HIGHWAY WISCONSIN OF STATE hand stores, or handed down from one family member

46 Objective 1: To provide staffing for a toll-free number -numbers for group rate subscriptions for Safe and email 5 day per week. Ride News, LATCH manuals adn Car Seat Objective 2: To maintain updated recall list of child Manufacturer' Instruction CDs safety seats. -number of participants attending the CPS track Objective 3: To provide for free loan of Vince & Larry of the Governor's Conference on Highway and Buckle Bear costumes, Egg helmets, Fatal Vision Safety goggles, Toy Convincer and other safety items and -responses to requests for information and videos. materials Objective 4: To provide incentive items for the public -numbers of Facebook page activity to use for education. -numbers on website activity Objective 5: To provide technical information to the public on child safety seats. SELF SUFFICIENCY STATEMENT Objective 6: To assist with CPS grants. Providing Describe how Highway Safety Project activity will grantees with updated LATCH manuals. continue when Highway Safety funds are no longer Objective 7: To coordinate and schedule CPS training available. sessions throughout the state. This project will not be able to continue on a statewide Objective 8: To provide assistance and resources to level when Highway Safety funds are no longer CPS Technicians and Instructors. available. Objective 9: To assist BOTS with the coordinaiton of I agree to the terms and conditions above. annual safety conference, in particular with a Child All grantees agree to adhere to the following policies, Passenger Safety track for CPS Technicians to earn which are detailed in the full contract. CEUs Grantee is: Objective 10: To provide input into Highway Safety Plan. 1.subject to audit and is responsible for complying with appropriate maintenance of Objective 11: To coordinate statewide CPS Advisory records Board and schedule board meetings. 2.subject to on-site monitoring and review of Objective 12: To create WINS Facebook account records by BOTS staff Objective 13: To maintain and update WINS webpage 3.prohibited from purchasing equipment other than equipment approved by BOTS Evaluation Plan 4.prohibited from using grant funds to supplant Describe how you will measure success in achieving each existing state or local expenditures Project goal and objective. 5.prohibited from discriminating against any WINS staff will monitor, maintain records and report employee or applicant for employment on the following activities: 6.prohibited from receiving grant funds if -number of phone calls (incoming and outgoing) presently debarred and emails for information and resources 7.prohibited from using these funds to further -number of registered training classes held per any type of political or voter activity year (NHTSA 4 day training, Special Needs 8.prohibited from using these funds to engage in training, Refresher courses, Renewal classes) lobbying activity -number of new certified technicians, instructors, 9.required to comply with Buy America instructor candidates, senior checkers. If the grant funds will be expended on law -number of Safety Seat and Fitting Stations grants enforcement, grantee further certifies: awarded -number of items sent and where for free loan OP-3: WINS Funded Grant 2015 Grant WINS Funded SAFETY PLAN • OP-3: FFY 2016 HIGHWAY WISCONSIN OF STATE

47 STATE OF WISCONSIN FFY 2016 HIGHWAY SAFETY PLAN • OP-3: WINS Funded Grant 2015 Clearing House: Not Applicable. compliance andhasfiledwiththe Federal Audit grantee hasverified thatitspoliticalentityisin If subjecttoA-133Single Audit requirements, the requirements. for thisgrant)IISNOT Subject toA-133Single Audit The granteehas verified thattheirpoliticalentity(payee A-133 Single Audit requirement Verification will beresponsible for: by Octoberization (WINS) 1,2014.Thisorganization BOTS willcontract withanoccupantprotection organ­ grant. activity maybeconsidered the grounds forterminating the project iscommenced.Failure planned toperform be considered afterJuly 1ofthefiscal year duringwhich commence priortoBOTS approval. Amendments maynot the WISE Grants System. Amended activitymaynot signed, Grantee mustsubmitanamendmentrequest via documentation mustbechangedafterthecontract is project goals andobjectives. If thework planorother Describe who willdowhatby wheninorder toachieve I agree tothetermsandconditionsabove. 8/12/2014 Training Location:Steven Point Joanne Peotter and thedateoftraining. Training. Listthenameofperson,traininglocation or are Grants scheduledtotaketheAnnualMandatory List thenameofpersonorpersonswhohave taken GrantsAnnual Mandatory Training: 4.that itcomplieswith Title VI oftheCivilRights policyonthe 3.that ithasawrittendepartmental policyon 2.that ithasawrittendepartmental policyon 1.that ithasawrittendepartmental • Maintaining anemailaccount,webpage and • Staffing toll-free astatewide number5daysper Act of1964 use ofsafetybeltsby employees BAC testingofdrivers involved infatalcrashes pursuits Facebook page-ongoing week -ongoing 48 wil iza BO app im bel con Th Work Plan/Calendar: tion (WINS) by Octobertion (WINS) 1,2014.Thisorganization ate month activities will be performed in,andthe ate monthactivitieswillbeperformed e Work Plan/Calendar containedwithinthis ow approx­ todescribeactivitiesbeperformed, l beresponsible for: TS willcontractwithanoccupantprotection organ­ tract isatermofthecontract.Please usethespace roximate numberofhourstoperform. • Providing informationandtechnicalassistance • AssistingBOTS inproviding materialsand • AssistingBOTS indeveloping andimple­ • Providing desktoppublishingforsafetybeltand • Managing theordering anddistributionofchild • Managing theSaved by theBelt Cluband • Schedulingandcoordinating childsafetyseat • Providing andmanagingfree loanof Vince and • Maintaining current recall listofchildsafety • Providing technicalassistanceandbeasource of • Maintaining anemailaccount,webpage and • Staffing toll-free astatewide number5daysper child safetyseatissues-ongoing to parents andcaregivers andthepublicon ongoing onchild passengersafetyseats­ public partners ments, LawEnforcement personnelandother training topublichealth,EMS,Fire Depart­ for occupantprotection activities-ongoing conferences/trainingmenting statewide sessions child safetyprograms, asneeded-ongoing safety seatandbeltmaterials-ongoing ongoing Survivor ofthe Year ­ programs and certificates requested -ongoing check upclinicsandtrainingsessionsas helmets, videolibrary, banners,etc...-ongoing costumes, Buckle Bear puppets,toy ramps,Egg Larry, ClickIt theCricket andBuckle Bear seats -ongoingasneeded belt issues/questions-ongoing information forchildpassengersafetyand Facebook page-ongoing week -ongoing • Providing technical assistance and be a source of expenses described in the approved work plan and information for child passenger safety and safety budget, incurred during the grant period, are eligible belt issues/questions - ongoing for reimbursement. Expenses incurred that are not • Maintaining current recall list of child safety specified in the budget or work plan will not be seats - ongoing reimbursed. • Providing and managing free loan of Vince and Documentation Requirements: Larry, Click It the Cricket and Buckle Bear costumes, Buckle Bear puppets, toy ramps, Egg Grantee will document hours, wage and fringe rate, and helmets, video library, banners, etc ... - ongoing all match costs. Fringe benefit shall be actual costs. Payment for salaries and wages shall be supported by a • Scheduling and coordinating child safety seat time and attendance report, or equivalent records, check up clinics and training sessions as which shall be kept on file at the agency for three years requested - ongoing from the date the project closes. Grantor reserves the • Managing the Saved by the Belt Club and right to perform monitoring activities, to include Survivor of the Year programs and certificates ­ ongoing review and audit of department records. ongoing • Managing the ordering and distribution of child Monitoring: safety seat and safety belt materials - ongoing Grantee consents to monitoring by BOTS staff to • Providing desktop publishing for safety belt and ensure compliance with applicable state and federal child safety programs, as needed - ongoing regulations. Monitoring may occur on-site and will • Assisting BOTS in developing and imple­ require access to original versions of employee payroll menting statewide conferences/training sessions information, citations, and other materials related to for occupant protection activities - ongoing, the implementation of this grant. with conference taking place in August 2015 • Assisting BOTS in providing materials and Match Requirement (If Any): training to public health, EMS, Fire Depart­ A local match of at least 25% of the grant total is ments, Law Enforcement personnel and other required. The match budget line may consist of public partners on child passenger safety seats ­ estimates of program match. ongoing • Providing information and technical assistance Buy America Act: to parents and caregivers and the public on Grantee agrees to comply with the provisions of the child safety seat issues - ongoing Buy America Act, 23 USC 3.13, which includes the following requirements: Work Plan Amendments: Only steel, iron and manufactured products produced If work plan or other documentation must be changed in the United States may be purchased with federal after the contract is signed, Grantee must submit an funds unless the US Secretary of Transportation deter­ amendment request via the WISE Grants System. mines that such domestic purchases would be incon­ Amended activity may not commence prior to BOTS sistent with the public interest; that such materials are approval. not reasonably available and of satisfactory quality; or Amendments may not be considered after July 1 of the that inclusion of domestic materials will increase the fiscal eary during which the project is commenced. cost of the overall project Grant by more than 25 percent. Clear justification for the purchase of non- I agree to the terms and conditions above. domestic items must be in the form of a waiver request Relationship to Work Plan: submitted to and approved by the US Secretary of Transportation All budget items must relate to activities described in the Work Plan. Reimbursement will be based on actual costs, NOT budgeted rates. Only project activities and OP-3: WINS Funded Grant 2015 Grant WINS Funded SAFETY PLAN • OP-3: FFY 2016 HIGHWAY WISCONSIN OF STATE

49 STATE OF WISCONSIN FFY 2016 HIGHWAY SAFETY PLAN • OP-3: WINS Funded Grant 2015 Worker's Compensation,bondingInsurance, term includeAdministration,Contractual Services materials, andLATCH manuals forgrantees. office supplies,paper, printerandfaxink,laminating Materials &Supplies includeprintedmaterials, media,andcommunity activities,etc.): services, (i.e. Description ofmaterials&supplies,contractual Description ofotheractivities: conferences dedicatedtoCPSeachyear. information onCPSissues,itisvitalforustoattend are responsible forproviding current a