PublicTHE JOURNAL OF THE AMERICAN PUBLIC Garden GARDENS ASSOCIATION VOL. 31, ISSUE 1, 2016 WEBINAR MUSEUMS MOVE EARNED SUCCESS OUTDOORS REVENUE THE JOURNAL OF THE AMERICAN PUBLIC GARDENS ASSOCIATION VOL. 31, ISSUE 1, 2016 CONTENTSFOCAL POINTS 6 Webinar Success The organizers of a recent webinar share the lessons they learned that will help you create your own successful webinar. Solvency through Diversified Revenue Streams 10 Meadowlark Botanical Gardens has carefully cultivated three earned revenue streams to move out of the red and into the black. Museums Move Outdoors 18 More and more museums are finding gardens to be an indispensable method in sharing their message. Three share their stories with us. BACKBONES 20 Horticultural How-To: Plants Enrich the Zoo Experience 26 Digging Deep: Waging War on Phytopthera ramorum 28 Learning in the Garden: Oganawendaan Gitigan PERENNIALS 5 Executive Director’s Note 9 Garden Professional Spotlight 13 Things We Love This Winter 14 Nationally Accredited Plant Collection™ Showcase 16 Photosynthesis 22 Garden Exhibit: Exposed: The Secret Life of Roots 24 How Does Your Garden Grow?: A Play on Words 32 American Public Gardens Association Annual Membership Report EDITOR-IN-CHIEF Abby Spencer American Public Gardens Association MANAGING EDITOR Dorothea J. Coleman American Public Gardens Association EDITORIAL ADVISORY GROUP Shari Edelson The Arboretum at Penn State University Carissa Kowalski Dougherty The Morton Arboretum Jenny Young DuPont Garden Conservancy Erin Grajek Buffalo and Erie County Botanical Gardens J. Eric Jackson Powell Gardens Sharon Loving Longwood Gardens Tracy Magellan Montgomery Botanical Center Don Rakow, Chair Cornell University On the Cover: Andy Sell University of Michigan The Arnold Arboretum of Harvard University, Melanie Sifton Brooklyn Botanic Garden America’s first public arboretum, is growing a photo Caitlin Simkovich American Public Gardens Association database of its plants. On the cover, we’re featuring EDITORIAL CONSULTANT the fruits (with persistent red calyxes) of Heptacodium miconioides, the seven son flower, backlit by the sun Gail Brodhead-Kae GBK Research, LLC on a late afternoon in October, 2015. Discovered in AMERICAN PUBLIC GARDENS ASSOCIATION BOARD OF DIRECTORS China by Ernest Henry Wilson in 1907 while collecting on behalf of the Arnold Arboretum, this PRESIDENT — Sabina Carr Atlanta Botanical Garden species would not be introduced to the West until the VICE PRESIDENT — William M. LeFevre Sarah P. Duke Gardens historic 1980 Sino-American Botanical Expedition. Six TREASURER — Kara Newport Daniel Stowe Botanical Garden of the original plants grown from those seeds still SECRETARY — Ray Mims United States Botanic Garden grace the grounds of the Arnold Arboretum. For a IMMEDIATE PAST PRESIDENT — Kenneth J. Schutz Desert Botanical Garden spectacular photo of an oriental oak acorn and a link DIRECTORS AT LARGE to the database, see Photosynthesis on pages 16-17. Grace E. Chapman Lewis Ginter Botanical Garden Carmia Feldman University of California Davis Arboretum and Public Garden M. Patrick Griffith Montgomery Botanical Center Paul Kuenstner Fidelity Foundation Jane O. MacLeod Cheekwood Botanical Garden & Museum of Art Mark Runciman Royal Botanical Gardens Shane D. Smith Cheyenne Botanic Gardens Sharon VanLoon Berends Hendricks Stuit Insurance Brian Vogt Denver Botanic Gardens EX OFFICIO Scott LaFleur Sherman Library and Gardens D. Casey Sclar Executive Director, American Public Gardens Association AMERICAN PUBLIC GARDENS ASSOCIATION 351 Longwood Road Kennett Square, PA 19348 Phone: 610-708-3011 • Fax: 610-444-3594 www.publicgardens.org Volume 31, Issue 1, 2016. Public Garden (ISSN 0885- 3894) is published quarterly by the American Public Gardens Association, ADVERTISERS 351 Longwood Road, Kennett Square, PA 19348. ©2016, American Public Gardens Association. All rights reserved. Public Garden (In alphabetical order) is self-indexed at www.publicgardens.org/past-issues. Opinions expressed by contributors are not necessarily those of American Public Gardens Association. Public Garden welcomes editorial submissions but assumes no responsibility for the loss or damage of BHS INSURANCE ................................................1 unsolicited material. American Public Gardens Association serves North American public gardens and horticultural organizations by promoting professional development through its publications and meetings; advocating the interests of public gardens in political, COUNTRY CASUAL TEAK ......................................2 corporate, foundation, and community arenas; and encouraging gardens to adhere to professional standards in their programs and operations. EVONIK INDUSTRIES ................Front Inside Cover LONGSHADOW SUBSCRIPTIONS All members of the American Public Gardens Association receive a free subscription to the magazine. Subscriptions ................................... Back Cover are available to firms and individuals interested in working with members of the garden industry as follows: in the US at $48 per year; ORIGAMI IN THE GARDEN .................................29 all others at $90 per year (includes a postage and handling charge). RIBBIT EXHIBIT CHANGE OF ADDRESS Send new address, zip code, moving date, and old address label to American Public Gardens Association, ................................................30 351 Longwood Road, Kennett Square, PA 19348. ROUGH CONSERVATORIES .................................1 ADVERTISERS For information about advertising, contact Abby Spencer, Director of Marketing & Outreach, American Public Gardens Association, STUDIO OUTSIDE .............................................30 610-708-3011 or [email protected]. Or request a media kit at [email protected]. TERRA DESIGN STUDIOS .....................................1 [4, 5] Greetings, Public Garden Readers, The year 2015 was a momentous one for the Association! We could not be more thankful for all of the wonderful things we accomplished in our 75th anniversary year: three successful symposia and a spectacular conference, along with a complete refresh of Association branding—not to mention a dynamic benchmarking platform! As a continuation of our rebranding strategy, this issue unveils Public Garden magazine’s polished new look. The enhanced format provides a better platform on which our gardens, their programs, and all our members can shine. Let it be another tangible reminder of our unwavering commitment to you, and all our members. The past year also meant a great deal to us. By rebranding the Association, its programs, and communica- tions, we adopt more inclusive, cohesive messaging designed to increase public understanding—enabling us to better support our members and causes. Member service is further enhanced by the new Association website. Check it out! You’ll find a searchable garden map, Plant Collections Network database, new member portal, and upgraded discussion groups, just to name a few features. Our website now reflects our values—to connect our gardens and garden professionals, and protect the plants and places we hold dear, all while effectively championing the great things our members do for the world at large. Looking ahead toward the next stages of our 2015-2020 Strategic Plan, we are now set to continue fulfilling its goals regarding advocacy and leadership, awareness, and organizational excellence. We will also increase professional development, while never forgetting member value and engagement. We are proud to say that in 2016 the state of American Public Gardens Association has never been better! In this issue you will find an Annual Membership Report from the Association that provides a full overview of where we are as an institution. For all the critical new changes we’re making, our vision and mission do not waver—we will never stop creating a world where public gardens are indispensable. By supporting our members in being exceptional gardens and garden stewards, we advance public gardens and horticulture—elevating every- one within our industry to become leaders, innovators, and advocates. With each strategic goal we realize, the Association continues to thrive and grow, setting the stage for our bright future, and yours. Yours, D. Casey Sclar Executive Director American Public Gardens Association PUBLIC GARDEN MAGAZINE Vol. 31, ISSUE 1, 2016 WEBINAR SUCCESS: CROSS-INSTITUTIONAL COLLABORATION THE 2015 PLANT COLLECTIONS PROFESSIONAL SECTION’S “COLLECTIONS CLARITY” SERIES Ben Stormes, Emily Detrick, Sara Helm Wallace, and Jason Veil INTRODUCTION Web-based delivery for professional development has become a popular and powerful means of reaching a wide audience with minimal cost. American Public Gardens Association’s Professional Sections in Technology and Innovation, Development and Membership, and Emerging Professionals have all successfully delivered web- based programs in the past. The goal of this article is to share the experience of the recent Plant Collections Professional Section webinar series in the hopes of answering some of the basic questions facing others in the public garden community considering web-based programming. During the Association’s 2014 Annual Conference in Denver, Colorado, Plant Collections Professional Section members expressed a need for resources that address basic aspects of effective living collections curation. In response, a committee of graduate students within the Plant Collections Professional Section designed and executed the three-part