The Professionalisation of British Public Relations in the Twentieth Century: a History
The professionalisation of British public relations in the twentieth century: a history Thesis submitted for the degree of Ph.D. in the Faculty of Arts, University of Stirling Jacqueline Yvonne L'Etang BA (Hons)[UEA], MA[London], M.Sc. [Stirling], M.Phil[Stirlingl CONTENTS Dedication Preface Acknowledgements Abstract Chapter 1 British public relations: definitions and debates 6 Chapter 2 Researching the history of British public relations: 21 an account of methods employed Chapter 3 Propaganda, information and intelligence, 1914-45 28 Chapter 4 Establishing the profession, 1945-60 59 Chapter 5 The shape of things to come: the emergence of 89 consultancy, 1948-69 Chapter 6 Professional dilemmas: public relations, media and 110 politics, 1948-70 Chapter 7 Crime and punishment: codes and regulation, 138 1948-98 Chapter 8 Educational developments, 1948-98 163 Chapter 9 Conclusions and implications 194 Bibliography 200 Appendix 1 List of interviewees Appendix 2 Interview guide Appendix 3 Institute of Public Relations' codes of ethics Stuart 'The Quiet Voice' (2/8/55-18/5/99) Ii miglior fabbro PREFACE This thesis has been conducted on a part-time basis and consequently some of the work has already been published as follows: Part of Chapter Three has appeared in 'State propaganda and bureaucratic intelligence: the creation of public relations in 20th century Britain', Public Relations Review, 24 (4), 1998, pp. 413-441. Part of Chapter Eight has appeared in 'Public relations education in Britain: an historical review in the context of professionalisation', Public Relations Review, 25 (3), 1999, pp. 261-291. Part of Chapter Four has appeared in Pieczka, M.
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