INSIDE CHINESE TELEVISION: Bernard S. Redmont DIRECTING the SUPER BOWL: Sandy Grossman the UNFAIR FAIRNESS DOCTINE: Ed Hinshaw TELEVISED TRIALS, YES and NO: Judith L
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INSIDE CHINESE TELEVISION: Bernard S. Redmont DIRECTING THE SUPER BOWL: Sandy Grossman THE UNFAIR FAIRNESS DOCTINE: Ed Hinshaw TELEVISED TRIALS, YES AND NO: Judith L. Lindahl IN AWORLD OF SUBTLETY, NUANCE, AND HIDDEN MEANING... ay MI 411 C \. -4,._w Ney-n\ ISN'T IT GOOD TO KNOW THERE'S SOMETHING THAT CAN EXPRESS EVERY MOOD. Me most evocative scenes in recent movies simply wouldn't have been as Active without the film nedium. The artistic versatility of Eastman color negative films allows you to estatLlish any kind of rood or feeling, without losing believability. Film is also the most flexible post -production medium. When you transfer your superior original neJa_iv= imagery to videotape or to film, you can expect exceptional results. So express your moods an i feeings on Eastman color films, the best medium for your imagiotion. Eastman film. It's looking better all the time O' Eas:mer hod.* Company, 1982 YORKSHIRE TELEVISION MOVING INTO 1985 ROMANCE ON THE ORIENT EXPRESS A film for the NBC Network made in association with Frank von Zerneck Productions Inc, starring CHERYL LADD and SIR JOHN GIELGUD. Made on location in Venice, Paris and England. STRANGE POWERS Arthur C Clarke, the author of 20C1: A SPACE ODYSSEY, introduces a 13 -part series which probes deep into the bizarre world of the paranormal and supernatural. THE BEIDERBECKE AFFAIR An off -beat mystery thriller in six parts by ALAN PLATER starring JAMES BOLAM and BARBARA FLYNN. HOME TO ROOST A new seven -part comedy series written by ERIC CHAPPELL and starring JOHN THAW who plays a divorcee living alone who is suddenly facec with the return of his son. Yorkshire Television is one of the big five ITV Network companies in the UK making award -winning programmes for worldwide distribution. YORKSHIRE TELEVISION LIMITED, 32 BEDFORD ROW, LONDON WC1 R 4HE. TELEPHONE: 01- 242 1666, TELEX: 295386. INTERNATIONAL TELEVISION ENTERPRISES LTD., 27 UPPER BROOK STREET, LONDON W1Y 1PD. INTERNATIONAL TELEVISION ENTERPRISES INC., 420 LEXINGTON AVENUE, NEW YORK, NY10017. Celebrating a Decade of Innovation VOLUME XXI NUMBER III 1985 THE JOURNAL OF THE NATIONAL ACADEMY OF TELEVISION ARTS AND SCIENCES TELEM \ CDUATELY EDITORIAL BOARD CONTENTS EDITOR 7 INSIDE RICHARD M. PACK CHINESE TELEVISION: A NEW "GREAT LEAP FORWARD" CHAIRMAN by Bernard S. HERMAN LAND Redmont MEMBERS 21 TELEVISION IN THE COURTROOM: DAVE BERKMAN THE DEBATE CONTINUES ROYAL E. BLAKEMAN by Judith L. Lindahl BERT R. BRILLER JOHN CANNON 27 COMEDIANS, WRITERS AND OTHER JOHN CARDEN FUNNYMEN by Howard G. Barnes SCHUYLER CHAPIN JOEL CHASEMAN 37 LIFE WITH THE FAIRNESS DOCTRINE MELVIN A. GOLDBERG by Ed Hinshaw FREDERICK A. JACOBI ELLIS MOORE 47 DALLAS IN DORKING MARLENE SANDERS by Geoffrey Lealand ALEX TOOGOOD 53 "SO WHO'S COMPLAINING?"- NEGATIVE FEEDBACK AND LOCAL TELEVISION by Ralph L. Smith Suraj Kapoor COVER PHOTO and © WALLY McNAMEE/ 63 WHAT TELEVISION IN THE USA WOODFIN CAMP & ASSOCIATES TAUGHT ME by Michael Grade 69 IT HAPPENED IN PORTLAND by Larry Colton THE ART OF TV DIRECTING: CALLING GRAPHICS DIRECTOR 77 ROBERT MANSFIELD THE SHOTS AT THE SUPER BOWL Sandy Grossman interviewed by Jack Kuney BUSINESS MANAGER TRUDY WILSON 89 REVIEW AND COMMENT Television Quarterly is published quarterly by the National Academy of Television Arts and Sciences. 110 West 57th Street, New York, New York, 10019 (212) 586-8424. Members of the National Academy of Television Arts and Sciences receive TELEVISION QUARTERLY as part of membership services. Inquiry regarding membership should be directed to the office of The National Academy of Television Arts and Sciences. BUSINESS ADVERTISING OFFICES: Television Quarterly, 110 West 57th Street, New York, NY 10019. EDITORIAL OFFICE: Television Quarterly, same address. The subscription rates for non-members, libraries and others is $14.00 a year and $3.50 a copy in the United States: $18.00 a year and $4.00 a copy in all other countries. Special Student Subscription $12.00. Subscription orders should be sent to TELEVISION QUARTERLY, The National Academy of Television Arts and Sciences, 110 West 57th Street, New York, New York 10019. The opinions expressed herein are solely those of the authors and do not necessarily represent those of The National Academy or the members of the Editorial Board of Television Quarterly. Copyright CO 1985 by The National Academy of Television Arts and Sciences. MCATV Key broadcasters and adver- natives to our viewers, and "We're solidly behind INDAY tisers talk about INDAY, the bring a new sense of vitality because it's a major step for- new two-hour block of first - to daytime." ward for independents... we'll DAVID SIMON, DIRECTOR OF PROGRAMMING run daytime programming KTLA, LOS ANGELES attract new audiences, and be aggressive, effective for independents. Starting "...an entire daypart to sell fall '85. competitors for important as one package is such a daytime advertising." breakthrough... the lead that TIM McDONALD, PRESIDENT "A revolutionary, terrific all other syndicators will have TVX CORPORATION concept..." to follow." "INDAY is going to change the FRED SILVERMAN, PRESIDENT PHIL HOWORT. PRESIDENT whole competitive picture INTERMEDIA ENTERTAINMENT CO. OHLMEYER ADVERTISING of daytime television in "It's exciting. It's fresh. It's an "A very interesting concept, opportunity tp present America." something someone had to MEL SMITH, DIRECTOR OF PROGRAMMING appealing new program alter- think through and develop. TRIBUNE BROADCASTING COMPANY Give LBS credit...!" WES DUBIN, SR. VICE-PRESIDENT, NEEDHAM, HARPER & STEERS INDEPENDENT DAYTIME NETWORK muaA Joint Project of LBS and Tribune Broadcasting Company 875 Third Ave., NY, NY 10022 (212) 418-3000 9220 Sunset Blvd.. Sode 101-A. Los Angeles, CA 90069 (213) 859-1055 IL 943-0707 LBS ooMMUNICAnoNs INC. L 625 N. Michigan Ave.. Sulle 1200. Chicago, 60611(312) INSIDE CHINESE TELEVISION: A NEW "GREAT LEAP FORWARD" The Bamboo Curtain opens on Lollobrigida, U.S.-style commercials, investigative journalism, CBS' 60 Minutes, and daily English lessons. BY BERNARD S. Mao Tse-tung didn't think much of TV or its role in revolutionary China. Deng REDMONT Xiaoping has given it the green light. Above all, Deng is encouraging East to BEIJING meet West. Applied to TV, this means more imports, limited only by China's To a Westerner, few experiences shortage of cash and foreign exchange. can top the culture shock of dis- A Western science fiction series like covering The Lone Ranger and his The Man from Atlantis, featuring an am- cry of "Hi Ho Silver!" dubbed into phibious trouble-shooter, was a big Sat- Mandarin on Chinese television. urday night hit here, fascinating Chinese After a period of near hibernation, young and old. Actuality clips from Brit- Chinese TV has taken a Great Leap For- ain's Visnews and UPITN, as well as ABC ward. With the past as inevitable pro- and the Asian Broadcasting Union, liven logue, China is racing into the video up the once -stodgy news. In Beijing one future, expanding enormously, innovat- day, we were startled to see a piece of ing beyond the guidelines of Deng This Week with David Brinkley, with a Xiaoping's "four modernizations" pro- super crediting it as such, and a se- gram, transforming the life of the peo- quence attributed to KTUL-TV about ple, and opening its door to the world floods in Tulsa. outside. Once films were shown only when ap- All this-and commercials, too. proved by Mao's wife, Chiang Ching, Rooms in Chinese hotels, old and new, mostly depicting strident "model revo- now come equipped with color TV. lutionary operas"; the list now includes In the teeming metropolis of Shang- The Hunchback of Notre Dame, starring hai, virtually every home now has a TV Gina Lollobrigida (in a clinging, low-cut set (91 out of 100 families at the end of red dress) and Anthony Quinn; David 1983, according to China Daily). Copperfield, Heidi, The Third Man, The In the countryside where peasants toil, Bicycle Thief, Oliver Twist, Jane Eyre, sometimes barefoot, in the rice fields and The White Rose. Charlie Chaplin's without even primitive machinery, TV films were favorites in the past but antennas now sprout from farm house haven't been seen lately. rooftops. On theatre screens and stages-but Years of isolation and ideological na- not yet on TV-audiences have seen The tionalism have given way to admiring Sound of Music, Death of a Salesman images from the West. The watchword and Guess Who's Coming to Dinner. today is cong yang, or praise for Western TV stations acquire some foreign films ways. free, particularly from Eastern Europe, 7 and generally want to pay only minimal tion, although the number of sets is only rates. Nevertheless, imports come also 27,000,000, according to government sta- from the U.S., France, Italy, Britain, In- tistics. Production is now close to dia, the Soviet Union and especially Ja- 7,000,000 sets a year and booming. Sets pan. are often owned by groups and com- Chinese officials, while eager for munities, factories, schools and other American films, universally complain institutions. "Your prices are too high for us." After a late start in 1958 in experimen- tal black and white in Beijing, Chinese At the foot of the Purple Mountains, TV was further retarded by the Great the Nanjing Radio Factory produces Proletarian Cultural Revolution, that de- Panda brand electronic appliances, in- cade of madness and bloody chaos from cluding satellite dishes, on a 24 -hour -a - day, three -shift basis. A bustling assem- Regional stations are now bly line there turns out handsome TV sets at prices ranging from $200 for black - authorized to buy foreign and -whites to $500 and upward for color. programs on their own Given the average Chinese worker's and to sign joint co- wage of 60 yuan ($30) a month, this means production agreements a hefty bite out of income.