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DANIEL BROOKS San Francisco, CA | | Daniel.Brooks@Gmail.Com DANIEL BROOKS San Francisco, CA | www.danbrookscreative.com | [email protected] SUMMARY Accomplished professional specializing in the creation, production, and management of digital content designed to engage existing and potential enthusiasts. EXPERIENCE Lucasfilm, San Francisco, CA SENIOR CONTENT STRATEGIST/EDITOR, STARWARS.COM, 10/2017-Present SENIOR CONTENT WRITER/EDITOR, STARWARS.COM, 10/2013-10/2017 INTERACTIVE COPYWRITER, 9/2012-10/2013 Drive creative direction for Lucasfilm’s Star Wars digital team through end-to-end content leadership of StarWars.com; manage relationships with internal and external cross-functional partners; support brand initiatives. • Spearhead, as editor and senior writer, all StarWars.com daily print content including everything from Star Wars movie and animation campaigns to exclusive reveals. • StarWars.com honored with Webby Awards in 2017 and 2018 for Best Film Website; content and SEO revamp has led StarWars.com into the #1 Google position for major keywords, including “Yoda,” “Obi-Wan,” and more. • Assemble and manage a team of diverse writers with different areas of expertise, leading and collaborating to expand StarWars.com content into new areas including recipes, crafts, listicles, interviews, and quizzes and polls. • Create, write, and produce video series and standalones. Highlights include The StarWars.com 10, a popular series of top 10 lists that have amassed millions of views; Our Star Wars Stories, celebrating fans; Who Talks First?, a Star Wars debate show; and digital Yoda interviewed on ESPN. • Lead with a fluency in Star Wars, from movies to animation to comics; have interviewed the saga’s greatest creators and talents, including Dave Filoni, Mark Hamill, Carrie Beck, Rian Johnson, Ashley Eckstein, and Simon Kinberg. • Developed content for the launch of the official Star Wars app, winner of the 2016 People’s Voice Webby Award. Highlights include contributions to the Force Trainer lightsaber game, selfie feature, and weather feature. Flightpath Digital Agency, New York, NY DIGITAL MARKETING MANAGER, 10/2011-9/2012 DIGITAL MARKETING ASSOCIATE, 9/2010-10/2011 Provided strategic thought-leadership to enhance SEO and digital marketing initiatives for clients. Leveraged cross- functional capabilities as copywriter and blog editor to develop content and strategy for Flightpath itself, as well as brands across mediums, including websites, mobile apps, and video. • Crafted messaging for diverse brands including BMW, Merck, TimeWarner Cable, and Goya. • Strategized and implemented SEO revisions for Flightpath.com, leading to a 100% increase in organic search visits; spearheaded SEM initiative, successfully increasing contact-form conversions. • Instituted new editorial direction for company blog to include interviews (including Mike Nelson of MST3K and Ethan Nicolle, creator of Axe Cop), technical guides, and trend pieces, resulting in 328% increase in traffic. DANIEL BROOKS [email protected] Freelance Digital Media Coordinator and Content Producer, 12/2008-9/2010 Warner Music Group, New York, NY Conceptualized and wrote copy for “Record Store Day 2010” tote bag for national distribution, wrote music catalog, assisted marketing team with research and reporting. Media Planning Group, New York, NY Facilitated quality assurance of multi-million dollar advertising budgets. Marvel Entertainment, New York, NY INTERN, DIGITAL MEDIA GROUP, 1/2008-8/2008 Initiated and managed SEO for Marvel.com, improving Google rank from the top 20 to the top 5 for several keywords; conceptualized character-based pages to aggregate content. Sony BMG, New York, NY INTERN, MARKETING, Fall 2007 Researched data to project digital trends and inform future product releases. DK Publishing, Penguin Group (USA) Inc., New York, NY MARKETING COORDINATOR, 6/2005-1/2007 Created Pop Cult, DK’s pop culture newsletter and main marketing tool in connecting with fans and customers; wrote all content, including interviews with authors and artists, and coordinated design. Managed distribution of sales materials. Penguin Audio, Penguin Group (USA) Inc., New York, NY AUDIO COORDINATOR, 12/2002-6/2005 Managed audiobook production from inception to release, including budgeting, fact-checking abridged scripts, selecting talent, writing box copy, and coordinating recording sessions. Named and launched “Bestseller’s Choice” imprint. EDUCATION Fordham University Graduate School of Business, New York, NY MBA: Marketing, Media Management, August 2008 New York University College of Arts and Science, New York, NY Bachelor of Arts: English, Journalism, May 2002 BONUS FEATURES • Creator and co-host of It Came From The Depths Of Netflix, a bad-movie podcast • Musician (guitar, bass, drums, keyboards) • Published articles at Star Wars Insider, New York Daily News, Spin.com, Marvel.com, and iMediaConnection.com • Comic book reviews featured on publishers’ websites and dust jackets for The Goon and The Sentinels • Proficient in Google Analytics, Google AdWords, WordPress, Photoshop, Excel, PowerPoint, PIX HONORS • 2017 and 2018 Webby Award for Best Film Website for StarWars.com • 2017 and 2018 People’s Voice Webby Award for Best Film Website for StarWars.com • It Came From The Depths Of Netflix featured in The A.V. Club’s “Podmass,” a roundup of the best podcasts .
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