Volume 21, Number 3, 1996 Back to the Table of Contents © Canadian Journal of Communication The Westray Mine Explosion: An Examination of the Interaction Between the Mine Owner and the Media Trudie Richards Mount Saint Vincent University Trudie Richards is an assistant professor in the Department of Public Relations at Mount Saint Vincent University, Halifax, NS B3M 2J6. E-mail:
[email protected] Abstract: Technological crises are predictable and inevitable, particularly in a high-risk industry such as mining. Corporations are advised to have a crisis communication plan to facilitate proactive behaviour. Such a plan presumes a commitment to honesty, openness, and ethical behaviour. Journalists are also encouraged to have a crisis communication plan so that they are prepared for inevitable events, informed about the industries in their area, and able to tell the story substantively, accurately, and in context. The Westray coal mine, owned by Curragh Incorporated of Toronto and located in Pictou County, Nova Scotia, exploded on May 9, 1992, killing the 26 miners who were underground. This paper analyzes the relationship between Curragh and the media, particularly during the week following the explosion. It observes that the relationship was severely tested, as is often the case in time of crisis and human tragedy. The paper also observes that neither Curragh nor the participating media had crisis communication plans, which negatively affected their performance. It concludes that Curragh did not satisfy legitimate media needs and that the company's lack of open, prompt, and accessible communication fed a media suspicion that officials had something to hide. On the other hand, journalists relied on human interest, made mistakes, and decontextualized their coverage of the story.