Annual Review 2009 PDSA vision

PDSA mission To care for the pets of people in need by providing free veterinary services to their sick and injured animals and promoting responsible pet ownership Contents

A message from the Director General 2

Free treatment for sick and injured pets 4

Improving pet health 6

Clinical services 8

Recognising animal bravery and devotion 12

Maintaining our income 14

PDSA people 16

Raising awareness 20

Young PDSA 22

2010 and beyond 24

PDSA PetAid services 26

PDSA fundraising groups and stores 27

Income and expenditure 28

The People’s Dispensary for Sick Animals Founded in 1917 Patron: HRH Princess Alexandra, the Hon. Lady Ogilvy, KG, GCVO Registered charity nos. 208217 & SC037585 Jan McLoughlin with Mickey

A message from the Director General

The services provided by PDSA, the in Sunderland; we awarded two encourage staff to support PDSA’s UK’s leading veterinary charity, were prestigious PDSA Gold Medals and business objectives. At all levels, plans needed more in 2009 than perhaps made important progress in creating are being acted upon to turn opinion any other time in our history. As the awareness in the media and social into action. downturn in the global economy took media of our pet health messages. its toll, PDSA was not immune from I’m convinced that we are making a its effects and we experienced a Our legacy income hit a new high difference – both in the communities difficult year. with £41.4 million being left to we serve and among the greater PDSA from gifts in wills. We simply population of pet owners in the UK. However, despite a significant could not have forecast such an The health of our pets is improving increase in demand on our veterinary impressive figure. while owners are learning to take services and difficult trading greater responsibility for them. conditions for our retail stores, we Veterinary services were undoubtedly produced record levels of income stretched, given the increased This is due in no small part to the and managed to control our costs. demand from clients, but to make the fantastic efforts and dedication of all best use of our resources, we opened PDSA staff, volunteers, donors and We ended the year having helped new PetAid practices and extended supporters. Without their generosity a record 343,281 pets through our our services. and dedication, the work of PDSA network of 48 PetAid hospitals and would not be possible. branches. This was a remarkable Our volunteer numbers reached achievement which would not have more than 5,000, with a five-per-cent Once again, it is because of the care been possible without many hours of increase year on year, as they and commitment of everyone at hard work and dedication from our continue to provide vital help in PDSA, together with our many veterinary staff. our stores, PetAid hospitals and supporters, that we can carry on through fundraising groups. The providing our much needed services, There have been many highlights number of Key Volunteers also both now and into the future. during the year, our 92nd in increased during the year, reflecting existence. Our patron, HRH Princess their growing importance to the For that, the trustees and I give you Alexandra, the Hon. Lady Ogilvy, KG, retail network. our sincere gratitude. Thank you. GCVO, officially opened our newest PetAid hospital in Kirkdale, Liverpool, The PetCheck vehicles, the first of The Jeanne Marchig Centre; a major which was generously sponsored by refurbishment was carried out at Julie and Robert Breckman, carried Shamrock Street, Glasgow PDSA out 8,000 PetChecks UK-wide. PetAid hospital to improve facilities and increase capacity to treat more We started to put into practice the Jan McLoughlin pets; a capital appeal was launched findings from our staff survey to Director General to help us build a new PetAid hospital improve our ways of working and

2 Jan McLoughlin, Director General, at Shamrock Street, Glasgow PDSA PetAid hospital

PDSA, the UK’s leading veterinary charity

460,000 pet patients

43 PetAid hospitals

5 PetAid branches

358 PetAid practices

284 veterinary surgeons

325 veterinary nurses

Supported by

16,817 legacy pledgers

171 PDSA stores

105,500 committed givers

5,057 volunteers

6,851 Pet Protectors

3 Free treatment for sick and injured pets

4 Oscar from Plymouth Shih Tzu Oscar swallowed a fish hook and wire. Veterinary surgeons at Plymouth PDSA PetAid hospital managed to extract both items without causing any internal damage.

2009 was the busiest year to date New PetAid practices were opened for our veterinary services with in Beith and district, Carnforth PDSA PetAid hospitals seeing an and district, and Amersham and increase in Unique Animals* of Beaconsfield, while services were PDSA aimed to … 9.7 per cent to a record 343,281. also extended in Lancaster and High Wycombe. › treat more than 333,000 sick The increase in demand meant we and injured animals had to look at ways of meeting the Best Friends Group continues to additional need and throughout the run Northampton PDSA PetAid › expand PetAid services to cover year our ways of working, use of partnership hospital and a rise of 78 per cent of eligible households space and processes all came 12 per cent in clients registered was › introduce a further five PetAid under scrutiny. achieved. This contracted service practice locations saved PDSA around £320,000 A number of significant capital this year. › acquire up to three sites in projects was completed, Plymouth, Birmingham (Quinton) including the refurbishment of Vets Now Emergency (VNE) is our and Cardiff for new PetAid Shamrock Street, Glasgow PetAid main emergency care provider hospitals and to begin building hospital as well as changes to the outside normal working hours. a replacement in Sunderland working space at Aberdeen; In 2009 more than 25,000 › complete acquisition of the Bradford, The Jeanne Marchig consultations were carried out by leasehold site in Llanelli for a new Centre; Hull and Croydon PetAid VNE on PDSA’s behalf. PetAid branch hospitals. A new branch of Swansea PetAid hospital opened in Llanelli Those areas that are not covered by PDSA achieved … and additional consulting room direct PDSA PetAid services can use space was provided through a our PetAid request service. The fund ✓ treatment of a record 343,000 temporary portacabin at Sheffield received almost 6,500 applications , sick and injured animals in the PetAid hospital. a rise of 12 per cent, with £457,503 PetAid hospitals and branches in grants being awarded. 78.1 per cent coverage The refurbishment in Glasgow ✓ through the PetAid hospital created the largest consulting *This is the total number of animals and practice service room capacity of any PDSA PetAid that have received some form of hospital in the UK, as well as treatment over a specified period. ✓ identification of three new PetAid providing the best facilities we can The animal is only counted once practice locations and two extensions offer our clients. While the work during this period regardless of the to existing services was carried out, the University of number of visits, treatments etc. Glasgow Small Animal Hospital made during that time. ✓ advanced negotiations on three kindly allowed PDSA to use its suitable sites for PetAid hospital premises. This allowed our replacements and revision of the veterinary staff to perform more planning application for than 4,000 consultations and Sunderland 411 operations between July ✓ design, acquisition and fit-out of and October. Llanelli PDSA PetAid branch which was completed and opened to the public in November

A typical day at a busy PDSA PetAid hospital waiting room 5 Leah from Middlesbrough Leah’s serious illness mystified staff at Middlesbrough PDSA PetAid hospital until an x-ray revealed she had swallowed a miniature Christmas tree which had to be surgically removed.

Improving pet health

A cornerstone of PDSA’s mission is to Long Live Pets PDSA Walkies help animal lovers take responsibility for PDSA’s biggest pet health campaign The PDSA Walkies initiative was looking after their pets as best they can. to promote a healthy life for all pets continued with a flagship walk held in PDSA veterinary staff constantly continued with a number of supporting Sunderland to tie in with the capital emphasise our message about the initiatives, such as the focus on the appeal for a new PetAid hospital in the importance of caring for pets properly, impact of zoonotic diseases (the city and was launched by TV personality in our publications, appeals and diseases transmitted from animals to Denise Robertson from ITV’s This media campaigns. humans) and pet behaviour. Morning programme. This event encouraged dog owners to take part in PetCheck sponsored walks and enjoy the benefits of PDSA’s PetCheck vehicles, the first exercising their pets, while raising funds. of which was generously sponsored by Julie and Robert Breckman, delivered Your Right Pet PDSA’s pet health messages far A key initiative under the Long Live Pets PDSA aimed to … and wide. Through the PetCheck pet health campaign was the launch of programme, PDSA offered advice Your Right Pet . Initially well received, the › expand the Long Live Pets and support to pet owners over 384 online initiative to help owners find the programme days (102 more than in 2008). right pet for them was updated and › continue the PDSA promoted throughout the year. Visit Walkies event In addition, 80,000 PetChecks were www.your-right-pet.co.uk completed, there were more than › establish measures to track 69,000 visitors and over £25,000 was Pet Fit Club our impact on pet health raised in funds. The addition of a third With pet obesity an ongoing cause PetCheck vehicle to the fleet helped with for concern, PDSA veterinary surgeons PDSA achieved … routine PetChecks and supported a trial and nurses oversaw a free 100-day diet weight clinic service at seven PetAid and fitness programme for some of the ✓ a high media profile in Long hospitals. By linking with ASDA for two UK’s most overweight pets. Pet Fit Club Live Pets topics – in particular pet events during the year, PDSA was is now in its fifth year and the owners of pet behaviour and zoonoses able to visit 43 of their stores with a the eight finalists, which included five ✓ a PDSA Walkies event in PetCheck vehicle. dogs and three cats, were further support of Sunderland advised about their pets’ exercise and Capital Appeal nutritional needs and how to change their pets’ lives for the better. ✓ measures to help understand the impact of pet health activities

6 Pet Fit Club highlighted the problems of pet obesity 7 PDSA aimed to …

› achieve target preventive services income of £4.1 million › work with other charities to reduce the number of unwanted and stray pets › increase the number of preventive procedures carried out and preventive products supplied

PDSA achieved …

✓ an increase in sales of preventive services to £4.3 million – an increase of 13 per cent on 2008

✓ continued collaboration with Dogs Trust and Cats Protection to make procedures available to eligible owners at a reduced cost

✓ more than 112,000 preventive procedures, (vaccinations, neutering and microchipping), and supplied more than 250,000 preventive products

8 Darcy from Washington Staff at Sunderland PDSA PetAid hospital brought Patterdale Terrier puppy Darcy back from the brink after she was left with several serious injuries after plunging 45 feet off a cliff.

Clinical services

Clinical services Neutering Vaccinations, neutering, PDSA’s collaboration with Dogs microchipping, flea and worm Trust and Cats Protection on its treatments and prescription diets neutering continued and, thanks all help protect pets from suffering, to the help of those charities, injury and disease. By providing neutering was made more these preventive services to our affordable for owners. Neutering pet patients at a fair price, PDSA helps reduce the number of stray continues to have a significant and unwanted pets and PetAid impact on the welfare of pets. hospitals carried out 10,438 2009 was the second full year procedures on dogs, 15,537 that all PDSA PetAid hospitals on cats, 244 on rabbits and 53 and branches offered preventive on ferrets. services and during the year a total of 112,304 procedures Vaccinations was carried out. National campaigns to encourage pet owners to vaccinate their pets The total number of preventive were again backed by PDSA. products dispensed over the National Vaccination Month and counter was 251,226 while total National Microchipping Month net income reached £950,000. were held in June and gave owners These funds are directed back into an opportunity to benefit from a PDSA and go towards the cost of number of special promotional providing our vital PetAid services. offers. The resulting uptake was 146 per cent ahead of expectation of the primary vaccination course.

PDSA veterinary staff help protect pets from suffering, injury and disease 9 Luna from Sunderland PDSA staff at Sunderland PDSA PetAid hospital delicately had to remove a two-and-a-half-inch stick which had embedded itself deep in the nose of curious cat Luna.

Microchipping The new PetAid hospital cost over PDSA support for National £1.5 million to build and equip and Microchipping Month also helped together Kirkdale and Huyton PDSA create greater awareness among PetAid hospital, The Thomas Williams pet owners of the need of Centre, treat around 300 sick and microchipping. As a result of this injured pets every day in Liverpool. promotion, PDSA was 203 per cent ahead of the numbers anticipated The Kirkdale facility is the most for microchip implants. advanced in the UK and the first to house dental and diagnostic theatres PetAid hospitals for pet patients as well as a separate PetAid hospitals continue to offer recovery ward for small furry pets. It a ‘one-stop-shop’ for clients and also contains six consulting rooms, a provide a significant income stream digital x-ray room, feline and canine as more clients are able to access recovery wards and a critical care preventive treatments. ward for infectious cases.

In May, HRH Princess Alexandra, the Two PDSA PetAid hospitals, Blackpool Hon. Lady Ogilvy, KG, GCVO, kindly and Shamrock Street, Glasgow took agreed to open the new Kirkdale part in a new concept to supply PDSA PetAid hospital, The Jeanne repeat medications for its pet Marchig Centre, in Liverpool. patients via a Central Dispensary. Kirkdale is PDSA’s ‘greenest’ PetAid This Dispensary offers clients new hospital, featuring solar panels, rain ways to order their repeat prescription water recycling, large west-facing drugs remotely, such as by phone, text windows and individual room or email and is intended to help ease temperature control to reduce the number of clients visiting the overall heating costs. PetAid hospitals .

10 Kirkdale PDSA PetAid hospital, The Jeanne Marchig Centre 11 Bosnich, GM, celebrating with his family

12 Smudge from Croydon Smudge was brought into Croydon PDSA PetAid hospital with a ‘wee’ problem when an airgun pellet was discovered in her bladder, acting as a plug and stopping her from going to the toilet.

Recognising animal bravery an d devotion

Recognising the unique contribution The event took place in the children’s A second PDSA Gold Medal was of animals – in wartime as well as home town of Manaia, South Taranaki presented in July. Bosnich, a Black during peace – has been an enduring and was hosted by the Mayor of Labrador-cross, saved the life of his passion for PDSA. Taranaki on behalf of PDSA. owner’s 73-year-old father, who was missing in the Cumbrian Fells for two The PDSA Dickin Medal is presented In March PDSA awarded a Letter days, by howling for help and staying to animals that show gallantry during of Commendation for Devotion to with him during the ordeal. times of military conflict and is Duty to Max, a police dog who recognised worldwide as the animals’ tracked and helped rescue a man Victoria Cross. who had fallen 200 feet in atrocious weather conditions. The PDSA Gold Medal is a civilian honour, awarded on an exceptional The PDSA Certificate for Animal basis to animals displaying Bravery was presented to Toby in conspicuous gallantry or devotion April. Toby, a young Labrador, was PDSA aimed to … to duty in saving human life. Both stabbed four times as he tried to medals reflect the determination of stop a burglar ransacking the › recognise acts of outstanding PDSA’s founder, Maria Dickin, CBE, family home. animal bravery to raise the status of animals in society. A second PDSA Certificate for › raise awareness of the roles Animal Bravery was awarded of animals in society PDSA Certificates for Animal Bravery in May to Wicker, a dog who and Letters of Commendation for responded to his owner’s epileptic PDSA presented … Devotion to Duty are also awarded fit by running to a nearby house ✓ PDSA Gold Medals to dogs to animals that show extraordinary and alerting the householder; George and Bosnich bravery and devotion. Five awards action that ensured the owner were presented in 2009. received essential treatment. ✓ PDSA Certificates for Animal Bravery to dogs In February a posthumous award was Wicker and Toby presented to a Jack Russell Terrier, ✓ PDSA Letter of George, who received the PDSA Commendation to police Gold Medal. George saved five dog Max children in New Zealand from an attack by two Pit Bull Terriers. 13 Tia from Derby Tiny Yorkshire Terrier Tia was rushed to Derby PDSA PetAid hospital after swallowing a large plastic toy seahorse.

It cost PDSA more than £47 million Fundraising Gift Aid on donated goods broke to provide more than 6,800 treatments From sponsored runs to skydives, through the £1 million mark, since every day and treat 350,000 pet abseiling to golf, there was a multitude the scheme began in 2006, and patients this year. of fundraising initiatives by individuals PDSA has been able to claim back and groups which brought in a total more than £12.5 million in tax from Only through a committed focus on income of £268,619. A quarterly HM Government since 2000. generating income can we meet the fundraising newsletter was sent to huge costs of providing our services all registered fundraisers while the Direct Marketing and secure them for the future. Fundraising Information Pack was Key areas performed well, in spite of the We are totally dependent on public reviewed and updated. recession, with our traditional marketing support and receive no funding channels, committed giving, donations, from HM Government or the Volunteer fundraising groups trading, digital and Young PDSA, all National Lottery. continued to work hard to raise vital performing better than in 2008. income through a range of events, Legacies (gifts in wills) from fun dog shows to coffee mornings, There were a number of new initiatives As our single most important source of auctions, antique fairs and ladies’ including a St Valentine’s Appeal, two income, legacies remain vital to our pamper days. Their efforts raised a capital appeals for Shamrock Street, future. PDSA’s investment in this aspect total of almost £78,000. The Wrexham Glasgow PetAid hospital refurbishment of our fundraising over the years helped group were awarded the PDSA and for a replacement PetAid hospital in PDSA to deliver a record level of legacy Fundraising Volunteer Team of the Year Sunderland. We also launched our first income. We received £41.4 million Award, while the fundraising team in Emergency Appeal, which focused on from pet lovers who were generous Bridlington were highly commended. the plight of innocent pets in a recession enough to include gifts in their wills to and exceeded expectations by further our work and meet the cost of Retail contributing 16 per cent to donation treating pet patients. The retail sector endured a difficult year appeals overall. and some PDSA stores had to close as A series of legacy awareness events the poor economic climate took hold. Client Contribution Encouragement were held at venues around the UK, PDSA revised its approach to retailing Programme which encouraged supporters to find and focused on strong cost control, Client contributions also reached a out more about how legacies support nurturing volunteers, introducing new record level with the total standing at so much of our work. The legacy price guides, promoting donated goods more than £6 million, which equates marketing team, together with the sales and improving retailing standards. to just over £18 per Unique Animal. Director General, gave presentations to These measures resulted in an increase The programme encourages clients to more than 500 people, and potential in operating surplus from £918,158 in make a contribution towards the cost of future legacy income raised from 2008 to £1,328,533 in 2009. treating their pets. these events amounts to well over £2.5 million. Our eBay operation at the Aston Hub is supported by all stores, who donate goods for online auction. This has gone from strength to strength with sales of £15,174 during the year.

14 Legacies remain our single most important source of income Maintaining our income

PDSA aimed to …

› increase the number of legacy pledges and enquiries › generate £1.7 million in income from trusts and major donors › recruit new lottery players › increase client contributions › restore profitability to retail

PDSA achieved …

✓ more than 2,500 legacy pledges

✓ £1.2 million in income from trusts and major donors

✓ recruitment of more than 66,000 lottery players, generating £4.5 million of income

✓ client contributions of £6.5 million, compared to £5.7 million in 2008

✓ retail profitability growth by more than 30 per cent year on year

15 16 Tinsel from Newcastle-under-Lyme Tinsel lost one of her nine lives after becoming yet another pet victim of an airgun attack, which staff at Stoke PDSA PetAid hospital say could have killed her. Owner Tim Gamble said, ‘I’m grateful to PDSA for being there.’

PDSA people

The continued support of so Katy Mowat became Key Volunteer of hours of their free time during the many people from many diverse the Year and was trained by PDSA to year at the Paws Forever Pet Tribute backgrounds has ensured PDSA’s assist in all aspects of the day-to-day Garden, animal cemetery and visitor longevity over nine decades. It is running of the store on the Royal Mile centre, located behind Ilford PDSA thanks to their hard work and in Edinburgh. Katy brought a new PetAid branch. dedication that PDSA can achieve dimension to the store. A qualified so many of its aims. professional, she actively researched Long Service Awards the niche of retro clothing and Ten PDSA staff celebrated 25 years Volunteer of the Year Awards successfully introduced it into the of service to the charity. The awards, Janet Burns, who helps at East retail operation. presented by PDSA Chairman, Glasgow PDSA PetAid hospital, Freddie Bircher, and Director was the first veterinary volunteer Volunteers from Peterlee PDSA store General, Jan McLoughlin, went to to be named PDSA Volunteer of the were named Retail Volunteer Team Morag Templeton, Veterinary Surgeon Year. Janet has been a volunteer for of the Year for their hard work and at Sunderland PetAid hospital; Diane 12 years and usually works two and commitment. Many of the volunteers Wood, Receptionist at Croydon a half days a week, but alters her have been with the store since it PetAid hospital; Niall Connell, schedule to suit the needs of the opened in 2002 and have won praise Veterinary Surgeon at East Glasgow busy PetAid hospital. Willing to do for regularly going above and beyond PetAid hospital; Gidget Sullivan, any job, however mundane, Janet the call of duty – volunteering extra Receptionist at Cardiff PetAid has also built up specialist shifts and helping out at nearby stores. hospital; Jane Vanstone, Veterinary knowledge of the work done in Surgeon at New Cross, London the diabetes clinic. The twelve hardworking members PetAid hospital, The Philippa and of the Wrexham PDSA Fundraising George Adams Centre; Feargal Ami Hackwood was named PDSA Group became the Fundraising Henry, Veterinary Surgeon at Young Volunteer of the Year. Ami Volunteer Team of the Year. The Sunderland PetAid hospital; Fiona started volunteering at Weston-Super- group has been running for over Ivanski, Veterinary Surgeon at Mare PDSA store when she was sixteen years, organising and Shamrock Street, Glasgow PetAid at college. Ami initially joined PDSA promoting a busy calendar of events. hospital; Chris Sydenham, Senior to gain work experience but she Veterinary Surgeon at Southampton enjoyed her time so much that she A special award for Outstanding PetAid hospital; Julie Everill, Head decided to stay. Achievement was give to the Friends Nurse at Aston, Birmingham PetAid of Ilford Animal Cemetery Volunteer hospital and John Taylor, Senior Team. The group of seven volunteers Veterinary Surgeon at Bradford PetAid have donated an impressive 950 hospital, The Jeanne Marchig Centre.

Janet Burns receiving her Volunteer of the Year Award from Michael Bolton, who was appointed PDSA Chairman in 2010 17 Punch from Edinburgh Staffordshire Bull Terrier Punch is on four paws again thanks to veterinary surgeons at Edinburgh PDSA PetAid hospital who put him back together after a car crash fractured his shoulder blade into three pieces.

PDSA aimed to … Best Friends The monthly donations given by one › thank long-serving staff special group of PDSA supporters – our Best Friends – ensures that we can treat recognise the valuable › even more sick and injured pets. At the contribution of its volunteers end of 2009 there were more than › increase the number of 69,000 Best Friends and their funds committed givers to 114,000 contributed to the provision of vital medicine, modern equipment and PDSA achieved … qualified staff.

✓ an increase in income Companions magazine is sent to Best from committed givers of Friends as a thank you for their support £8 million and hit a milestone with the publication of the 50th issue. Our patron, HRH PDSA presented … Princess Alexandra, the Hon. Lady Ogilvy, KG, GCVO, kindly wrote a ✓ ten 25-year Long Service Awards special foreword for the edition. ✓ Volunteer of the Year Award Restructures ✓ Key Volunteer of the Year Award There were a number of ✓ Young Volunteer of the departmental changes during Year Award the year, including restructures in Finance, Public Relations, Retail ✓ Retail Volunteer Team of the and Veterinary. Year Award

✓ Fundraising Volunteer Team of the Year Award

✓ Outstanding Achievement Award

Staff at the new Kirkdale, Liverpool 18 PetAid hospital, The Jeanne Marchig Centre HRH Princess Alexandra, the Hon. Lady Ogilvy, KG, GCVO, officially opened the new PetAid hospital 19 t r a w e t S w e h t t a M

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20 Actor Graham Cole (who played PC Stamp in The Bill ) helped to launch PDSA’s stamp appeal Millie from Kent Millie was rushed to Gillingham PDSA PetAid hospital after dog flea treatment was used on her by mistake. Owner Karen Richards said, ‘Thanks to the quick action and loving care of the PDSA vets and nurses, Millie pulled through.’

Raising awareness

PDSA can only realise its vision of a TV vet, Steve Leonard, also gave Website healthy life for all our pets if it is well his support to a number of legacy Development of PDSA’s main website known and supported. By getting our awareness events, including ones continued in 2009 alongside a message across through positive at Arley Hall in Cheshire and Kew project to re-design and re-launch promotion, PDSA is more likely to Gardens in London. the site in 2010. The number of receive the support that will help us visitors to the site rose significantly treat more pets. Slimmer pets from 970,494 visitors in 2008 to The fifth Pet Fit Club initiative was 1,239,365. Media launched offering the owners of ten PDSA achieved its highest ever levels overweight pets from across the UK of coverage, both in terms of quantity the opportunity to take part and help and value. The total national media their pets get trim. PDSA statistics coverage, in terms of newspapers revealed that one in three dogs were and consumer magazines, rose with classed as overweight and Pet Fit Club 660 mentions of PDSA. Combined encouraged owners to think more PDSA aimed to … with coverage online, on radio about the food and exercise they are increase its digital presence and television, this represented an giving their pets, to ensure they are › through the use of social media equivalent advertising value of more healthy and avoid serious health than £2.6 million. problems because of their weight. › increase awareness of PDSA

Celebrity support Pet Protectors › increase coverage in national Thanks to the support of a number PDSA continued to reach out to newspapers, TV and radio of celebrities, PDSA created greater children and help them take on and online awareness of its projects and board our messages on pet health. initiatives. The retail Christmas Two fun and educational parties for PDSA achieved … appeal was fronted by Channel 4’s children were held at animal-friendly ✓ growth in digital presence Big Brother winner, Chantelle venues in England. through social media sites Houghton. Gardening expert, Charlie Facebook, Twitter, YouTube, Dimmock, opened the extended Social media Flickr and Bebo National Volunteering Centre in The use of social media websites, Winchester and also promoted the such as Facebook , Twitter , YouTube , ✓ a record number of visitors role of volunteers. Actor, Graham Flickr and Bebo have become to its website, passing the Cole, from ITV’s The Bill, became integral to increasing awareness of one million mark the face of a fundraising appeal PDSA. The fanbase on Facebook ✓ increases in national press, TV and Craig Phillips, the first winner boasted more that 32,000 fans, and online coverage against a of Big Brother , promoted the Lottery while more than 3,600 people reduction in radio coverage Christmas draw. PDSA Walkies was viewed PDSA videos and pet health supported by TV agony aunt Denise messages on YouTube . Robertson, who attended the PDSA Walkies event in Sunderland. 21 Bright Eyes from Bristol The three-year-old doe was taken to Bristol PDSA PetAid hospital due to the recurrence of a serious problem with overgrown teeth, which meant she was not eating her food. After intensive nursing she started to eat and was eventually allowed to go home.

Young PDSA

Encouraging young people to learn Two Pet Protectors events were held Young PDSA’s national photography about PDSA and grow up caring for during the summer, in Bradford and competition and Enid Blyton writing animals is a priority and the Young Essex, where young supporters were competition encouraged animal-loving PDSA team continued to engage with invited to enjoy a day out and learn teenagers to be creative and them and attract their interest through about PDSA’s work. The parties gave demonstrate their initiative in words a number of projects in 2009. children and their parents the chance and pictures, bringing in thousands to meet a PDSA veterinary surgeon, of entries. Pet Protectors learn more about caring for animals The PDSA Pet Protectors club for ‘kids and join in with workshops and animal- Young PDSA website who love pets’ saw its membership rise related activities. The popularity of the Young PDSA to a record level with 6,851 members website was evident from the rise in (6,793 in 2008). Competitions the number of users and in particular Nathan Williamson, from Norfolk, those who sent in contact forms, More than 3,850 children were retained his title of Pet Protector of the enquiring about club membership. recruited as a result of the provision Year and Anna Silverstein, from London, This rose from 2,749 to 7,210 – of free membership to the children was our Young Fundraiser of the Year. which is an increase of 262 per cent. of PetAid hospital clients. This ensured As part of their prize, the young winners Users were spending an average of that the club’s magazine, Animal Antics , were each given a VIP tour of their local 14 minutes on the website. was delivered to 2,613 households who PetAid hospital. have a PDSA-registered pet. Throughout Schools PDSA website the year, 60,000 copies of the From curriculum-linked lesson plans magazine were distributed through to online video clips of PDSA veterinary a variety of outlets. surgeons in action, Schools PDSA provides a fun and interactive way for primary and secondary age children to learn about pets. The interactive site promotes pet health-based lesson plans and makes it easy for teachers to incorporate them into lesson structures.

Teachers were given the opportunity to learn more about Young PDSA and Schools PDSA as the team exhibited at the Education Show at the National Exhibition Centre (NEC) in Birmingham.

Pet Protectors parties encouraged children to have fun and learn from Sean Wensley, 22 Senior Veterinary Surgeon, about caring for pets responsibly PDSA aimed to …

› increase membership of PDSA Pet Protectors › provide free membership to children of PDSA PetAid hospital clients › engage children with PDSA

PDSA achieved …

✓ a record membership level of 6,851 Pet Protectors

✓ the roll-out of free membership to the children of PDSA PetAid hospital clients, ensuring that the club magazine Animal Antics is delivered to more than 2,600 households who have a PDSA-registered pet

✓ the hosting of two Pet Protectors events during the summer

✓ growth of the Young PDSA ©

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and Schools PDSA websites, i f f o r

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favourite in the classroom i c k s

23 Tara from Edinburgh Veterinary surgeons at Edinburgh PDSA PetAid hospital helped overweight Labrador Tara to lose weight by putting her on a strict diet programme as Tara was almost double the size she should be.

2010 and beyond

The future The indications are that the economic PDSA’s four-year Business Plan sets out climate will improve and that the what we want to achieve by 2013 and measures we put in place during 2009 our methods for achieving those aims. will leave us in better shape, whatever The key to our plans for the immediate challenges lie ahead. future is to maintain our services on a stable, sustainable and long-term basis In her book The Cry of the Animal , our and to expand when and where we can. founder, Maria Dickin, CBE, wrote that But these plans come at a cost and we PDSA had come a long way in a short expect that cost to reach £52 million time, but it was nothing ‘compared to this year. what we could do, what we want to do and what we will do.’ We need to increase the capacity of our PetAid hospitals to meet demand, Her words are as relevant today as they to satisfy our clients’ needs and in were when she wrote them 69 years particular we need to generate more ago. We have come a long way and income to ensure that we continue to are proud of our achievements but serve the growing population of pet there is still so much to achieve. patients for years to come. Together we will ensure a brighter future It will need the support of many for PDSA and for the pets and people people to help us build for the future. who need our help. In particular we will look for support for a £6 million capital appeal to build and equip four new PetAid hospitals, in Birmingham, Cardiff, Plymouth and Sunderland, as well as three new branches.

We will look for new opportunities to bring in funds through regular giving channels and products, to developing our legacy events programmes. Furthermore, we need to look outside legacy income and find new ways to encourage people to support PDSA.

Jan McLoughlin, Director General, with one of PDSA’s pet patients, at 24 Shamrock Street, Glasgow PDSA PetAid hospital 25 PDSA PetAid services

PDSA PetAid hospitals

Aberdeen Liverpool Basildon - Huyton Belfast - Kirkdale Birmingham London - Aston - Bow - Quinton - Hendon Blackpool - New Cross Bournemouth - Thamesmead Bradford Manchester Brighton Middlesbrough Bristol Newcastle-upon- Cardiff Tyne Coventry Nottingham Croydon Plymouth Derby Portsmouth Dundee - Cowplain Edinburgh Romford Gateshead Sheffield Gillingham Southampton Glasgow Stoke-on-Trent - East Sunderland - Shamrock St Swansea Hull Wolverhampton Leeds Leicester

PDSA PetAid branches

Huddersfield Ilford Llanelli Southend Southsea

PDSA PetAid partnership hospital

Northampton

PDSA PetAid practice locations

Bangor, Caernarfon Colchester Falmouth & Helston Isle of Wight Morpeth & district Scarborough Wells & district & district Coleraine & district Folkestone Kelso & district Newmarket Scunthorpe Weston-Super-Mare Barnstaple Congleton Forfar Kendal Newport Pagnell Shrewsbury Weymouth Barrow-in-Furness Consett Fort William & district Kettering Newquay Skegness Whitby Bath Corby Gainsborough & Kilmarnock Newton Abbot Skipton Whitehaven & district Beaconsfield & Cowdenbeath & Retford King’ s Lynn Norwich Sleaford Whitstable Amersham Lochgelly Galashiels & district Kinross & district Oban & district Southport Wick Beith & district Cromer & Galston & Newmilns Kirkcaldy & Oswestry Spalding Wilmslow Berwick-upon-Tweed Sheringham Glenrothes Levenmouth Otley Stafford Winchester Aberdare & district Bexhill-on-Sea Cumnock & district Gloucester Lancaster Oxford Stevenage Wisbech Aberdour & Blackwood & district Deeside Goole Launceston Pembroke Stirling Worcester Burntisland Bodmin Diss Grantham Lincoln Penzance & St Ives Stranraer Workington Abergavenny Boston Doncaster Greenock Liskeard Perth Street & Glastonbury Wrexham Abergele Bridgnorth Dorchester Hailsham Llandudno Pitlochry Stroud Yeovil Aberystwyth Bridlington Dover Harrogate Llangollen & district Pontypool Sudbury York Aldeburgh & Broadstairs Droitwich Harwich Londonderry & Porthcawl & Bridgend Swindon Saxmundham Bude, Holsworthy Dumfries Hastings & district Ramsgate Taunton Aldershot & Farnham & district Dunfermline St Leonards Luton Reading Teignmouth Alnwick & Wooler Bury St Edmunds Duns & district Hawick Macclesfield Redruth & Camborne Telford Andover Buxton Eastbourne Hereford Malvern Rhondda Tewkesbury Anglesey Canterbury Ebbw Vale & district Herne Bay Margate Rhyl & Prestatyn Thetford Arbroath Carlisle Elgin High Wycombe Maybole & district Rugby Thornhill & Sanquhar Ashford Carnforth & District Ely Hitchin & Letchworth Midsomer Norton Rugeley Thurso Ayr & Troon Cheltenham Enniskillen & district Hythe & Frome Ruthin & Denbigh Tiverton Bala & Blaenau Chester Evesham & Pershore Inverness Milford Haven Rye & Tenterden Torquay Ffestiniog Chesterfield Exeter Ipswich Milton Keynes St Austell Truro Banbury Clacton-on-Sea Exmouth Irvine & Saltcoats Montrose Salisbury Uttoxeter

26 PDSA fundraising groups and stores

PDSA fundraising groups

Aldeburgh Liverpool Bay Basildon New Forest Bearsden/ Newcastl e-upon-Tyne Milngavie North Swindon Belfast Nottingham Bembridge Oswestry Friends of Belfast Oxford PDSA PetAid hospital Plymouth Bournemouth Sheffield Bradford Stoke-on-Trent Bridlington Swanscombe Brighton Swindon Croydon Swindon Central Denby Teesside Doncaster Telford Drumchapel Wessex Eastbourne Wrexham Gainsborough York Gateshead Gillingham Haywards Heath High Peak Hull Leicester

PDSA stores

Aberdeen x 2 Caerphilly Gosport Maidstone Poole Teignmouth Aldershot Callander Grantham Merthyr Tydfil Port Talbot Thornbury Andover Cardiff x 2 Greenock Mexborough Portishead Torquay Arbroath Chatham Hanley Montrose Preston Uttoxeter Ashford Cheadle Harborne Musselburgh Rubery Waltham Cross Ayr Cheltenham Harrow Neath Rugby Watford Banbury Chester-le-Street Havant Newcastle-under- Rutherglen Wellington Barking Chorlton Helensburgh Lyme Ryde Weoley Castle Barkingside Christchurch Hendon Newcastle-upon- St Austell West Ealing Barnet Clacton-on-Sea Hull x 2 Tyne x 2 St Leonards-on-Sea Weston-Super-Mare Barnsley Colchester Ilford Newhaven Sale Whitby Basildon Coventry x 3 Inverness Newport Scarborough Whitley Bay Bath Derby Inverurie Newton Abbot Shanklin Winton Beeston Diss Kentish Town North End Shirley Wishaw Bilston Doncaster Kilburn Northfield Solihull Wolverhampton Blackpool Dover Kilmarnock Norwich Southampton x 2 Wythenshawe Bognor Regis Dudley King’s Heath Nuneaton Southsea Yeovil Bolton Eastbourne Kingstanding Oldham Stafford York Boscombe Edinburgh x 2 Leeds x 3 Orpington Stevenage L

Bramley Elgin Leicester Otley Stirling o c a

Brighouse Erdington Leigh Oxford Stourbridge t i o n

Brighton Exeter x 2 Leigh-on-Sea Paisley Street s

c Bristol x 5 Fort William Leyton Penarth Sudbury o r r e

Broomhill Galashiels Lisburn Perth Sunderland c t

a s

Broughty Ferry Glasgow x 2 Liverpool x 3 Peterlee Sutton-in-Ashfield o f

Burton-on-Trent Glenrothes Lochee Pitlochry Swansea x 2 1 4 /

Bury Gloucester Long Eaton Plymouth x 2 Taunton 0 5 / 1 0

27 Voluntary income

Legacies receivable £41.188m Donations and gifts £21.330m

Activities for generating funds

Merchandising income and charity store income £20.449m Preventive services £4.254m Lottery ticket sales £3.208m Investment income £2.695m Gain on disposal of fixed assets £0.066m

Total incoming resources £93.190m

Charitable activities £55.990m Fundraising trading † £23.354m Cost of generating voluntary income £9.225m Investment management £0.452m Governance £0.228m

Total resources expended £89.249m

TV personality, Michelle McManus, right, viewing a patient’s x-ray after she officially opened the refurbishment at Shamrock Street, Glasgow PDSA PetAid hospital

28 Income and expenditure

† Cost of goods sold and other costs.

The information on this page is a summary of the statutory accounts of PDSA for 2009. A copy of the full audited accounts can be obtained from Internal Communications, PDSA Head Office, Whitechapel Way, Priorslee, Telford, Shropshire TF2 9PQ. To find out if you qualify for PDSA veterinary care, freephone 0800 731 2502

For more information on the charity and its work, freephone: 0800 917 2509 email: [email protected] visit: www.pdsa.org.uk

PDSA Head Office Whitechapel Way Priorslee, Telford Shropshire TF2 9PQ m o c . k c 0 o 1 t / s r 5 e 0 t t s l u a h S

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