Annual Review 2009 PDSA Vision
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Annual Review 2009 PDSA vision PDSA mission To care for the pets of people in need by providing free veterinary services to their sick and injured animals and promoting responsible pet ownership Contents A message from the Director General 2 Free treatment for sick and injured pets 4 Improving pet health 6 Clinical services 8 Recognising animal bravery and devotion 12 Maintaining our income 14 PDSA people 16 Raising awareness 20 Young PDSA 22 2010 and beyond 24 PDSA PetAid services 26 PDSA fundraising groups and stores 27 Income and expenditure 28 The People’s Dispensary for Sick Animals Founded in 1917 Patron: HRH Princess Alexandra, the Hon. Lady Ogilvy, KG, GCVO Registered charity nos. 208217 & SC037585 Jan McLoughlin with Mickey A message from the Director General The services provided by PDSA, the in Sunderland; we awarded two encourage staff to support PDSA’s UK’s leading veterinary charity, were prestigious PDSA Gold Medals and business objectives. At all levels, plans needed more in 2009 than perhaps made important progress in creating are being acted upon to turn opinion any other time in our history. As the awareness in the media and social into action. downturn in the global economy took media of our pet health messages. its toll, PDSA was not immune from I’m convinced that we are making a its effects and we experienced a Our legacy income hit a new high difference – both in the communities difficult year. with £41.4 million being left to we serve and among the greater PDSA from gifts in wills. We simply population of pet owners in the UK. However, despite a significant could not have forecast such an The health of our pets is improving increase in demand on our veterinary impressive figure. while owners are learning to take services and difficult trading greater responsibility for them. conditions for our retail stores, we Veterinary services were undoubtedly produced record levels of income stretched, given the increased This is due in no small part to the and managed to control our costs. demand from clients, but to make the fantastic efforts and dedication of all best use of our resources, we opened PDSA staff, volunteers, donors and We ended the year having helped new PetAid practices and extended supporters. Without their generosity a record 343,281 pets through our our services. and dedication, the work of PDSA network of 48 PetAid hospitals and would not be possible. branches. This was a remarkable Our volunteer numbers reached achievement which would not have more than 5,000, with a five-per-cent Once again, it is because of the care been possible without many hours of increase year on year, as they and commitment of everyone at hard work and dedication from our continue to provide vital help in PDSA, together with our many veterinary staff. our stores, PetAid hospitals and supporters, that we can carry on through fundraising groups. The providing our much needed services, There have been many highlights number of Key Volunteers also both now and into the future. during the year, our 92nd in increased during the year, reflecting existence. Our patron, HRH Princess their growing importance to the For that, the trustees and I give you Alexandra, the Hon. Lady Ogilvy, KG, retail network. our sincere gratitude. Thank you. GCVO, officially opened our newest PetAid hospital in Kirkdale, Liverpool, The PetCheck vehicles, the first of The Jeanne Marchig Centre; a major which was generously sponsored by refurbishment was carried out at Julie and Robert Breckman, carried Shamrock Street, Glasgow PDSA out 8,000 PetChecks UK-wide. PetAid hospital to improve facilities and increase capacity to treat more We started to put into practice the Jan McLoughlin pets; a capital appeal was launched findings from our staff survey to Director General to help us build a new PetAid hospital improve our ways of working and 2 Jan McLoughlin, Director General, at Shamrock Street, Glasgow PDSA PetAid hospital PDSA, the UK’s leading veterinary charity 460,000 pet patients 43 PetAid hospitals 5 PetAid branches 358 PetAid practices 284 veterinary surgeons 325 veterinary nurses Supported by 16,817 legacy pledgers 171 PDSA stores 105,500 committed givers 5,057 volunteers 6,851 Pet Protectors 3 Free treatment for sick and injured pets 4 Oscar from Plymouth Shih Tzu Oscar swallowed a fish hook and wire. Veterinary surgeons at Plymouth PDSA PetAid hospital managed to extract both items without causing any internal damage. 2009 was the busiest year to date New PetAid practices were opened for our veterinary services with in Beith and district, Carnforth PDSA PetAid hospitals seeing an and district, and Amersham and increase in Unique Animals* of Beaconsfield, while services were PDSA aimed to … 9.7 per cent to a record 343,281. also extended in Lancaster and High Wycombe. › treat more than 333,000 sick The increase in demand meant we and injured animals had to look at ways of meeting the Best Friends Group continues to additional need and throughout the run Northampton PDSA PetAid › expand PetAid services to cover year our ways of working, use of partnership hospital and a rise of 78 per cent of eligible households space and processes all came 12 per cent in clients registered was › introduce a further five PetAid under scrutiny. achieved. This contracted service practice locations saved PDSA around £320,000 A number of significant capital this year. › acquire up to three sites in projects was completed, Plymouth, Birmingham (Quinton) including the refurbishment of Vets Now Emergency (VNE) is our and Cardiff for new PetAid Shamrock Street, Glasgow PetAid main emergency care provider hospitals and to begin building hospital as well as changes to the outside normal working hours. a replacement in Sunderland working space at Aberdeen; In 2009 more than 25,000 › complete acquisition of the Bradford, The Jeanne Marchig consultations were carried out by leasehold site in Llanelli for a new Centre; Hull and Croydon PetAid VNE on PDSA’s behalf. PetAid branch hospitals. A new branch of Swansea PetAid hospital opened in Llanelli Those areas that are not covered by PDSA achieved … and additional consulting room direct PDSA PetAid services can use space was provided through a our PetAid request service. The fund ✓ treatment of a record 343,000 temporary portacabin at Sheffield received almost 6,500 applications , sick and injured animals in the PetAid hospital. a rise of 12 per cent, with £457,503 PetAid hospitals and branches in grants being awarded. 78.1 per cent coverage The refurbishment in Glasgow ✓ through the PetAid hospital created the largest consulting *This is the total number of animals and practice service room capacity of any PDSA PetAid that have received some form of hospital in the UK, as well as treatment over a specified period. ✓ identification of three new PetAid providing the best facilities we can The animal is only counted once practice locations and two extensions offer our clients. While the work during this period regardless of the to existing services was carried out, the University of number of visits, treatments etc. Glasgow Small Animal Hospital made during that time. ✓ advanced negotiations on three kindly allowed PDSA to use its suitable sites for PetAid hospital premises. This allowed our replacements and revision of the veterinary staff to perform more planning application for than 4,000 consultations and Sunderland 411 operations between July ✓ design, acquisition and fit-out of and October. Llanelli PDSA PetAid branch which was completed and opened to the public in November A typical day at a busy PDSA PetAid hospital waiting room 5 Leah from Middlesbrough Leah’s serious illness mystified staff at Middlesbrough PDSA PetAid hospital until an x-ray revealed she had swallowed a miniature Christmas tree which had to be surgically removed. Improving pet health A cornerstone of PDSA’s mission is to Long Live Pets PDSA Walkies help animal lovers take responsibility for PDSA’s biggest pet health campaign The PDSA Walkies initiative was looking after their pets as best they can. to promote a healthy life for all pets continued with a flagship walk held in PDSA veterinary staff constantly continued with a number of supporting Sunderland to tie in with the capital emphasise our message about the initiatives, such as the focus on the appeal for a new PetAid hospital in the importance of caring for pets properly, impact of zoonotic diseases (the city and was launched by TV personality in our publications, appeals and diseases transmitted from animals to Denise Robertson from ITV’s This media campaigns. humans) and pet behaviour. Morning programme. This event encouraged dog owners to take part in PetCheck sponsored walks and enjoy the benefits of PDSA’s PetCheck vehicles, the first exercising their pets, while raising funds. of which was generously sponsored by Julie and Robert Breckman, delivered Your Right Pet PDSA’s pet health messages far A key initiative under the Long Live Pets PDSA aimed to … and wide. Through the PetCheck pet health campaign was the launch of programme, PDSA offered advice Your Right Pet . Initially well received, the › expand the Long Live Pets and support to pet owners over 384 online initiative to help owners find the programme days (102 more than in 2008). right pet for them was updated and › continue the PDSA promoted throughout the year. Visit Walkies event In addition, 80,000 PetChecks were www.your-right-pet.co.uk completed, there were more than › establish measures to track 69,000 visitors and over £25,000 was Pet Fit Club our impact on pet health raised in funds. The addition of a third With pet obesity an ongoing cause PetCheck vehicle to the fleet helped with for concern, PDSA veterinary surgeons PDSA achieved … routine PetChecks and supported a trial and nurses oversaw a free 100-day diet weight clinic service at seven PetAid and fitness programme for some of the ✓ a high media profile in Long hospitals.