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Annual Review 2010 PDSA Vision

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Annual Review 2010 PDSA Vision Annual Review 2010 PDSA vision PDSA mission To care for the pets of people in need by providing free veterinary services to their sick and injured animals and promoting responsible pet ownership. Contents A message from the Director General 3 Free treatment for sick and injured pets 4 Improving pet health 6 Delivering preventive services 8 Launching our Pet Hospital Appeal 10 Recognising animal bravery and devotion 12 Maintaining our income 14 Celebrating PDSA people 18 Raising awareness 20 Encouraging young supporters 22 Looking ahead – 2011 and beyond 24 PDSA PetAid services 26 PDSA fundraising groups and stores 27 Income and expenditure 28 The People’s Dispensary for Sick Animals Founded in 1917 Patron: HRH Princess Alexandra, the Hon. Lady Ogilvy, KG, GCVO Registered charity nos. 208217 & SC037585 PDSA, the UK’s leading veterinary charity 482,564 pet patients 43 PetAid hospitals 5 PetAid branches 375 PetAid practices 290 veterinary surgeons 640 veterinary nursing staff Supported by 21,716 legacy pledgers 171 PDSA stores 106,239 committed givers 5,203 volunteers © Scarlet Page Jan McLoughlin, Director General 3,467 Pet Protectors 2 A message from the Director General As the UK’s leading veterinary charity increasing pet patient numbers. our help in the city. We officially we fight poverty in a very special Their continued focus on reopened Glasgow (Shamrock way by providing free veterinary encouraging clients to make a Street) PetAid hospital after a major treatment for the sick and injured financial contribution towards the refurbishment and we opened pets of people in need. cost of treating their pets brought in Llanelli PDSA PetAid branch to take a record sum of £7.02 million. some of the pressure off Swansea Throughout 2010 it was clear PetAid hospital. that PDSA’s services were needed We took our pet health messages more than ever, but we found our on the road through our PetCheck Our volunteer numbers continued resources were stretched to the limit. vehicles, the first of which was to rise and we now have the help of There was no tangible improvement generously sponsored by Julie and more than 5,000 registered active in the economic climate and, as Robert Breckman, and our veterinary volunteers. A Volunteer Investment the effect was felt in all areas of teams carried out 9,000 PetChecks and Value Audit (VIVA) was society, it brought more eligible pet across the UK. undertaken, matching the number owners to the doors of our PetAid of hours that volunteers donate to hospitals. We never turn away a sick After a slow start, our legacy income PDSA with a comparable hourly or injured pet, but we had to face recovered towards the end of the rate. It showed that volunteers saved the reality of a 30 per cent increase year and we were very fortunate PDSA a phenomenal £11.2 million in the number of pets needing our to be left £37.9 million from gifts in employment costs in 2010. help over the last three years. That is in wills, which was a remarkable the equivalent of an extra 180 pets achievement given the economic PDSA was recognised by coming into our PetAid hospitals problems and a depressed housing independent bodies for the quality every working day. market. We are indebted to all those of our volunteer management by people who gave so generously. regaining Investors in Volunteers (IiV) But a profoundly felt duty of care status and becoming an accredited underlies our vision to provide a Highlights of the year included practitioner with the Duke of healthy life for all our pets and we an award of the prestigious PDSA Edinburgh Award scheme. did everything to ensure we provided Dickin Medal, the animal equivalent the best possible service. of the Victoria Cross, to Arms and Finally, our work could not be Explosives Search dog, Treo, which done without the passion, pride One of the ways we plan to maintain generated media coverage all over and loyalty of everyone at PDSA, our service is through the launch of the world. The presentation was together with our volunteers, donors our first ever national Pet Hospital made by our patron, HRH Princess and supporters. Appeal. Our goal is to raise Alexandra, the Hon. Lady Ogilvy, £6 million in the next three years to KG, GCVO. We also presented On behalf of the Trustees and build essential replacement PetAid three PDSA Gold Medals, one myself, thank you. It is my conviction hospitals in Plymouth, Cardiff and posthumously, to heroic dogs, that whatever difficulties we face, Birmingham (Quinton). Frodo, Oi and Anya. we can achieve our goals and we remain confident about our future. Our PetAid services treated more Our ambitious build programme than 480,000 pets (including continues with the opening of a preventive treatments) across the new replacement PetAid hospital UK. Our busy veterinary teams and in Sunderland, The Reay Hudson support staff have shown incredible Centre, which will cope with the Jan McLoughlin dedication against a background of demand from pet owners needing Director General 3 Charlie from Leicester Staffordshire Bull Terrier, Charlie, was left with life-threatening injuries following a road accident, but made a full recovery thanks to several operations and months of care from PDSA vets and nurses. CASE STUDY Free treatment for sick and injured pets Our veterinary services were in New PetAid practices were opened great demand. Over the last three in Nairn and Forres; Minehead, years demand for our services has Williton and district; Deal; Treharris; PDSA aimed to … increased by 30 per cent and is and New Romney and Lydd. › treat more than 380,000 sick expected to rise to 50 per cent in Best Friends Group continues to and injured animals 2011. This equates to 120,000 run Northampton PDSA PetAid more pet patients being treated. partnership hospital. › expand PetAid services to cover 78.6 per cent of Faced with this increase it was vital Vets Now Emergency (VNE) provides eligible households to control costs and look at ways emergency care outside normal › introduce a further five PetAid of generating increased income working hours for PDSA clients at practice locations through new initiatives. 33 PetAid hospitals and branches. New VNE services were launched › begin building a replacement We were able to complete a number in Aberdeen and Hendon PetAid PetAid hospital in Sunderland of key capital projects and keep to hospitals and the out-of-hours › conduct a review of our long- our commitment to maintain our provider at Bournemouth PetAid term expansion plans and high-quality PetAid services. hospital was acquired by VNE at focus on services needed in the end of the year. VNE performed the northwest of England The replacement Sunderland PDSA more than 26,000 consultations on PetAid hospital, The Reay Hudson behalf of PDSA. PDSA achieved … Centre, opened to the public in ✓ the treatment of a record December. Refurbishments were Clients can use our PetAid request 407,000 sick and injured carried out at Portsmouth and service if they are in an area not animals Nottingham PetAid hospitals; covered by direct PDSA PetAid additional consulting rooms were services. The fund received 5,185 ✓ 78.2 per cent coverage added at Coventry, Hendon, applications with £407,835 in through the PetAid hospital Bournemouth and Croydon and grants being awarded. and practice service reception areas were upgraded at five PetAid hospitals to make them fit Thanks to the hard work of our ✓ the opening of new practice for purpose and better equipped for veterinary teams, PetAid hospital services in five locations disabled visitors. client contributions reached an ✓ the opening in December of all-time high, taking in more than the replacement Sunderland Work also commenced to secure £7 million in one year for the first PetAid hospital, The Reay replacement sites for our PetAid time. The programme encourages Hudson Centre hospitals in Plymouth, Cardiff and clients to make a contribution Birmingham (Quinton). towards the cost of treating their pets. ✓ a search for land in Manchester and Blackburn 4 © John Hipkiss Demand for PDSA services has risen by 30 per cent in the last three years 5 Clay from Edinburgh 13-year-old Spaniel, Clay, made her own unique contribution to PDSA, after vets removed eight coins from her stomach. CASE STUDY Improving pet health Helping pet owners understand owners on board to meet a PDSA with weight gain are highlighted how best to look after their pets is a veterinary nurse who provides free to the general public in PDSA Pet fundamental part of PDSA’s mission. health checks; examining the dogs’ Fit Club, our annual pet slimming Expert advice from our veterinary weight, body shape, teeth, eyes, coat competition. Our veterinary surgeons staff was featured in a range of condition and general fitness. During and nurses help some of the UK’s publications, appeals and media the year, 269 separate PetCheck most overweight pets through a campaigns, which all emphasised locations were visited, more than specially-tailored six-month diet and the importance of responsible 9,000 checks were completed and fitness programme. The owners of pet care. 2,001 pieces of pet care advice 11 finalists were advised as well on given. Almost 67,000 visitors were how to give their pets a better quality PDSA Animal Wellbeing able to gain an insight into PDSA’s of life by following the programme (PAW) Report work and more than £24,000 was and also how to improve their pets’ Work began on the ‘PDSA Animal raised in funds. life expectancy. Wellbeing (PAW) Report – the state of our pet nation’, in conjunction Your Right Pet with YouGov, a leading research PDSA won a coveted animal welfare PDSA aimed to … company.
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