DOCSLIB.ORG

Terminology and Definitions for the Nielsen Radio Diary Service

Total Page：16

File Type：pdf, Size：1020Kb

Download full-text PDF Read full-text
Terminology and Definitions for the Nielsen Radio Diary Service TERMINOLOGY AND DEFINITIONS FOR THE NIELSEN RADIO DIARY SERVICE AVERAGE QUARTER-HOUR CUME PERSONS EXCLUSIVE CUME PERSONS (AQH PERSONS) The total number of different persons The number of different persons who The average number of persons who tune to a radio station during the listen to only one station during the listening to a particular station for at course of a daypart for at least five daypart reported. least five minutes during a 15-minute minutes. period. FREQUENCY CUME RATING The average number of times a AVERAGE QUARTER-HOUR The Cume Persons audience person is exposed to a radio spot RATING (AQH RATING) expressed as a percentage of all schedule. The Average Quarter-Hour Persons persons estimated to be in the GI estimate expressed as a percentage of = Frequency specified demographic group. Net Reach the population being measured. This Cume Persons estimate is published for the MSA and x 100 = Cume Rating (%) ® Population DMA . It can also be computed for GROSS IMPRESSIONS (GIS) the TSA. The sum of the Average Quarter-Hour DESIGNATED MARKET AREA Persons audience for all spots in a AQH Persons x 100 = AQH Rating (%) (DMA) given schedule. Population The DMA is composed of sampling AQH The Number of Spots in units (counties or geographically split x = GIs Persons an Advertising Schedule COST PER RATING POINT counties) and is defined and updated The cost of reaching an Average annually by Nielsen Media Research, Quarter-Hour Persons audience that’s Inc., based on historical television GROSS RATING POINTS (GRPS) equivalent to one percent of the viewing patterns. A county or split The sum of all rating points achieved population in a given demographic county is assigned exclusively to one for a particular spot schedule. group. DMA. The Number of Spots AQH Cost of Schedule x in an Advertising = GRPs = Cost Per Rating Point Nielsen reports radio listening Rating GRPs Schedule estimates for the Top 50 DMAs (ranked on TV households) in the COST PER THOUSAND (CPM) Radio Market Reports of all standard The cost of delivering 1,000 gross radio markets whose Metros are impressions. located within the DMA and whose Cost of Schedule names are contained in the DMA x 1,000 = CPM GI name. or Spot Cost x 100 = AQH Rating (%) AQH Persons continued... TERMINOLOGY AND DEFINITIONS METRO RATING (AQH OR CUME) TOTAL SURVEY AREA (TSA) Includes a city (or cities) whose The audience expressed as a A geographic area that encompasses population is specified as that of the percentage of the total population. the Metro Survey Area and may central city together with the county include additional counties located Listeners x 100 = Rating (%) (or counties) in which it is located. Population outside the Metro which meet certain The Metro also includes contiguous listening criteria to Metro-licensed or additional counties when the stations. SHARE economic and social relationships The percentage of those listening to between the central and additional TURNOVER radio in the Metro who are listening counties meet specific criteria. The number of times the audience to a particular radio station. Nielsen Metros generally correspond turns over within a given daypart. to the Metropolitan Statistical Areas AQH Persons to a Station Cume Persons (MSAs) defined by the U.S. x 100 = Share (%) = Turnover Factor AQH Persons Listening AQH Persons Government’s Office of Management to Radio (“Total”) and Budget. They are subject to exceptions dictated by historical TIME SPENT LISTENING (TSL) industry usage and other marketing considerations. An estimate of the amount of time the average listener spent with a station (or total radio) during a particular NET REACH daypart. This estimate, expressed in The number of different persons hours and minutes, is reported for the reached in a given schedule. Real net Metro only. reach is available through Maximi$er® SM Hours in a AQH and Media Professional , for single- x station and multiple-station Time Period Persons = TSL in Hours Cume Persons schedules. Nielsen and the Nielsen logo are trademarks or registered trademarks of CZT/ACN Trademarks, L.L.C. PPM® is a mark of Nielsen Inc. Copyright © 2013 The Nielsen Company. All rights reserved. RSS-13-09564 10/13 ENG.
Load more

Recommended publications
  • Putting National Party Convention
    CONVENTIONAL WISDOM: PUTTINGNATIONAL PARTY CONVENTION RATINGS IN CONTEXT Jill A. Edy and Miglena Daradanova J&MC This paper places broadcast major party convention ratings in the broad- er context of the changing media environmentfrom 1976 until 2008 in order to explore the decline in audience for the convention. Broadcast convention ratings are contrasted with convention ratingsfor cable news networks, ratings for broadcast entertainment programming, and ratings Q for "event" programming. Relative to audiences for other kinds of pro- gramming, convention audiences remain large, suggesting that profit- making criteria may have distorted representations of the convention audience and views of whether airing the convention remains worth- while. Over 80 percent of households watched the conventions in 1952 and 1960.... During the last two conventions, ratings fell to below 33 percent. The ratings reflect declining involvement in traditional politics.' Oh, come on. At neither convention is any news to be found. The primaries were effectively over several months ago. The public has tuned out the election campaign for a long time now.... Ratings for convention coverage are abysmal. Yet Shales thinks the networks should cover them in the name of good cit- izenship?2 It has become one of the rituals of presidential election years to lament the declining television audience for the major party conven- tions. Scholars like Thomas Patterson have documented year-on-year declines in convention ratings and linked them to declining participation and rising cynicism among citizens, asking what this means for the future of mass dem~cracy.~Journalists, looking at conventions in much the same way, complain that conventions are little more than four-night political infomercials, devoid of news content and therefore boring to audiences and reporters alike.4 Some have suggested that they are no longer worth airing.
    [Show full text]
  • Blacks Reveal TV Loyalty
    Page 1 1 of 1 DOCUMENT Advertising Age November 18, 1991 Blacks reveal TV loyalty SECTION: MEDIA; Media Works; Tracking Shares; Pg. 28 LENGTH: 537 words While overall ratings for the Big 3 networks continue to decline, a BBDO Worldwide analysis of data from Nielsen Media Research shows that blacks in the U.S. are watching network TV in record numbers. "Television Viewing Among Blacks" shows that TV viewing within black households is 48% higher than all other households. In 1990, black households viewed an average 69.8 hours of TV a week. Non-black households watched an average 47.1 hours. The three highest-rated prime-time series among black audiences are "A Different World," "The Cosby Show" and "Fresh Prince of Bel Air," Nielsen said. All are on NBC and all feature blacks. "Advertisers and marketers are mainly concerned with age and income, and not race," said Doug Alligood, VP-special markets at BBDO, New York. "Advertisers and marketers target shows that have a broader appeal and can generate a large viewing audience." Mr. Alligood said this can have significant implications for general-market advertisers that also need to reach blacks. "If you are running a general ad campaign, you will underdeliver black consumers," he said. "If you can offset that delivery with those shows that they watch heavily, you will get a small composition vs. the overall audience." Hit shows -- such as ABC's "Roseanne" and CBS' "Murphy Brown" and "Designing Women" -- had lower ratings with black audiences than with the general population because "there is very little recognition that blacks exist" in those shows.
    [Show full text]
  • Rebooting Roseanne: Feminist Voice Across Decades
    Home > Vol 21, No 5 (2018) > Ford Rebooting Roseanne: Feminist Voice across Decades Jessica Ford In recent years, the US television landscape has been flooded with reboots, remakes, and revivals of “classic” nineties television series, such as Full/er House (1987-1995, 2016- present), Will & Grace (1998-2006, 2017-present), Roseanne (1988-1977, 2018), and Charmed (1998-2006, 2018-present). The term “reboot” is often used as a catchall for different kinds of revivals and remakes. “Remakes” are derivations or reimaginings of known properties with new characters, cast, and stories (Loock; Lavigne). “Revivals” bring back an existing property in the form of a continuation with the same cast and/or setting. “Revivals” and “remakes” both seek to capitalise on nostalgia for a specific notion of the past and access the (presumed) existing audience of the earlier series (Mittell; Rebecca Williams; Johnson). Reboots operate around two key pleasures. First, there is the pleasure of revisiting and/or reimagining characters that are “known” to audiences. Whether continuations or remakes, reboots are invested in the audience’s desire to see familiar characters. Second, there is the desire to “fix” and/or recuperate an earlier series. Some reboots, such as the Charmed remake attempt to recuperate the whiteness of the original series, whereas others such as Gilmore Girls: A Life in the Year (2017) set out to fix the ending of the original series by giving audiences a new “official” conclusion. The Roseanne reboot is invested in both these pleasures. It reunites the original cast for a short-lived, but impactful nine-episode tenth season.
    [Show full text]
  • Nickelodeon's Groundbreaking Hit Comedy Icarly Concludes Its Five-Season Run with a Special Hour-Long Series Finale Event, Friday, Nov
    Nickelodeon's Groundbreaking Hit Comedy iCarly Concludes Its Five-season Run With A Special Hour-long Series Finale Event, Friday, Nov. 23, At 8 P.M. (ET/PT) Carly Shay's Air Force Colonel Father Appears for First Time in Emotional Culmination of Beloved Series SANTA MONICA, Calif., Nov. 14, 2012 /PRNewswire/ -- Nickelodeon's groundbreaking and beloved hit comedy, iCarly, which has entertained millions of kids and made random dancing and spaghetti tacos pop culture phenomenons, will end its five- season run with an unforgettable hour-long series finale event on Nickelodeon Friday, Nov. 23, at 8 p.m. (ET/PT) . (Photo: http://photos.prnewswire.com/prnh/20121114/NY13645 ) In "iGoodbye," Spencer (Jerry Trainor) offers to take Carly (Miranda Cosgrove) to the Air Force father-daughter dance when their dad, Colonel Shay, isn't able to accompany her because of his overseas deployment. When Spencer gets sick and can't take her, Freddie (Nathan Kress) and Gibby (Noah Munck) try to cheer Carly up by offering to go with her. Colonel Shay surprises everyone when he arrives just in time to take Carly to the dance. When they return from their wonderful evening together, Carly is disappointed to learn her dad must return to Italy that evening and she is faced with a very difficult decision. "iCarly has been a truly definitional show that was the first to connect the web and TV into the fabric of its story-telling, and we are so very proud of it and everyone who worked on it," said Cyma Zarghami, President, Nickelodeon Group.
    [Show full text]
  • Er Season 13 Torrent
    Er Season 13 Torrent 3 Sep 2011 Download ER - All Seasons 1-15 torrent or any other torrent from Other TV category er.season.10.complete - 13 Torrent Download Locations 1 day ago SupERnatural Season 10 Episode 10 1080p.mp4. Sponsored Torrent Title. Magnet - . Video > HD - TV shows, 13th Nov, 2014 11.7 wks Download torrent: Download er.season.11.complete torrent Bookmark Torrent: er.season.11.complete Send Torrent: er.s11e13.middleman.ws.hdtv-lol.[BT].avi Binary options auto trader torrent, Binary options trading tim the holding period rate of this strategy works on a put Of netflix hulu plus and amazon prime to get a full season of free watching similarity 2015 january 11, 13:46 alphabetical order on alibaba Binary options auto trader torrent but yo 3 Jun 2013 Download ER Season 04 DVDrip torrent or any other torrent from Other TV er.04x13.carter's.choice.dvdrip.xvid-mp3.sfm.avi, 347.73 MB. FICHA TÉCNICA TÕtulo Original: ER Criador: Michael Crichton Gênero: Drama Médico Duração: 45 min. Nº de Temporadas: 15. Nº de Episódios: 332 ER Season 13 Complete (1534102) - Torrent Portal - Free. Season 10 had tanks. Seana Ryan. and helicopter crashes and guns in the Er.season 11 went back. download E.R - Emergency Room, baixar E.R - Emergency Room, série E.R - Emergency 13×23 – The Honeymoon Is Over (SEASON FINALE) -> Fileserve Uttam Kumar Er Bangla Movie 1st Drishtidan and 2nd Kamona and 3rd Maryada Gotham season 1 episode 13 Arrow season 3 episode 10 Flash season 1 sopranos season 6 episode 19 torrent to love ru episode 2 er episode lights out synopsis angel tales episode.
    [Show full text]
  • Rating the Audience: the Business of Media
    Balnaves, Mark, Tom O'Regan, and Ben Goldsmith. "Bibliography." Rating the Audience: The Business of Media. London: Bloomsbury Academic, 2011. 256–267. Bloomsbury Collections. Web. 2 Oct. 2021. <>. Downloaded from Bloomsbury Collections, www.bloomsburycollections.com, 2 October 2021, 14:23 UTC. Copyright © Mark Balnaves, Tom O'Regan and Ben Goldsmith 2011. You may share this work for non-commercial purposes only, provided you give attribution to the copyright holder and the publisher, and provide a link to the Creative Commons licence. Bibliography Adams, W.J. (1994), ‘Changes in ratings patterns for prime time before, during, and after the introduction of the people meter’, Journal of Media Economics , 7: 15–28. Advertising Research Foundation (2009), ‘On the road to a new effectiveness model: Measuring emotional responses to television advertising’, Advertising Research Foundation, http://www.thearf.org [accessed 5 July 2011]. Andrejevic, M. (2002), ‘The work of being watched: Interactive media and the exploitation of self-disclosure’, Critical Studies in Media Communication , 19(2): 230–48. Andrejevic, M. (2003), ‘Tracing space: Monitored mobility in the era of mass customization’, Space and Culture , 6(2): 132–50. Andrejevic, M. (2005), ‘The work of watching one another: Lateral surveillance, risk, and governance’, Surveillance and Society , 2(4): 479–97. Andrejevic, M. (2006), ‘The discipline of watching: Detection, risk, and lateral surveillance’, Critical Studies in Media Communication , 23(5): 392–407. Andrejevic, M. (2007), iSpy: Surveillance and Power in the Interactive Era , Lawrence, KS: University Press of Kansas. Andrews, K. and Napoli, P.M. (2006), ‘Changing market information regimes: a case study of the transition to the BookScan audience measurement system in the US book publishing industry’, Journal of Media Economics , 19(1): 33–54.
    [Show full text]
  • Forecasting with Twitter Data: an Application to Usa Tv Series Audience
    L. Molteni & J. Ponce de Leon, Int. J. of Design & Nature and Ecodynamics. Vol. 11, No. 3 (2016) 220–229 FORECASTING WITH TWITTER DATA: AN APPLICATION TO USA TV SERIES AUDIENCE L. MOLTENI1 & J. PONCE DE LEON2 1Decision Sciences Department, Bocconi University, Milan, Italy. 2Target Research, Milan, Italy. ABSTRACT Various researchers and analysts highlighted the potential of Big Data, and social networks in particular, to optimize demand forecasts in managerial decision processes in different sectors. Other authors focused the attention on the potential of Twitter data in particular to predict TV ratings. In this paper, the interactions between television audience and social networks have been analysed, especially considering Twitter data. In this experiment, about 2.5 million tweets were collected, for 14 USA TV series in a nine-week period through the use of an ad hoc crawler created for this purpose. Subsequently, tweets were classified according to their sentiment (positive, negative, neutral) using an original method based on the use of decision trees. A linear regression model was then used to analyse the data. To apply linear regression, TV series have been grouped in clusters; clustering is based on the average audience for the individual series and their coefficient of variability. The conclusions show and explain the existence of a significant relationship between audience and tweets. Keywords: Audience, Forecasting, Regression, Sentiment, TV, Twitter. 1 INTRODUCTION Many authors in these years highlighted the potential of Big Data in general to support better quantitative forecasting approaches to economic data. In particular, a recent and very interesting work from Hassani and Silva [1] summarized the problems and potential of Big Data forecasting.
    [Show full text]
  • 60 Minute - Unum - Transcrinr C MMII, CBS Worldwide Inc
    60 Minute - Unum - transcrinr C MMII, CBS worldwide Inc. ALL RIGHTS RESERVED. Prepared by aurrelle's Information Services, which takes sole rP-s~onsibility for accuracy of transcription. No license is granted to the user of this material other than for research. user may not reproduce any copy of the material except far user's personal or internal use and, in such case, only one ~opy may be reproduced, nor shall user use any moterial for commercial purposes or in any manner that may infringe upon CBS Inc.'s copyright or propri et:ary interests in 1:he ma1:eri al. ***** SHOW: 60 Minutes DATE: November 17, 2002 NOT THE BEST POL~CY? ED BRADLEY, co-host: If you're one of the 50 million Americans who has money deducted from your paycheck to pay for disability insurance or if you purchased a disability policy on your own, you may think you're covered if you're injured or too sick to work. But don't be too ~urc. A number of people who worked at UnumProvident, the giant of the disability insurance business, whose clients include CBS, told us that the company's management puts tremendous pressure on claims h~ndlers t9 deny new claims and ~hut dowry existing ones, and that many unumProv1dent policyholders who are obviously disabled are left out in ~he cold. (Footage of UnumProvident building; people walking down sidewalk; or. John Tedesco) BRADLEY: (Voiceover) UnumProvident is the 1 argest disability insurance company by far, providing disability insurance to 17 million Americans. one of them was or.
    [Show full text]
  • Math in the Media: Syndicated Programming
    Math in the Media: Syndicated Programming Math In The Media Syndication Ratings: Talk Shows, Game Shows Finish Season Strong First-Run Strips Gear Up for Sept. 10 Season Premieres By Paige Albiniak — Broadcasting & Cable, 9/5/2007 The 2006-07 syndication season came to a close in the week ending Aug. 26, with talk and game shows hitting a high note while most first-run strips prepared for their Sept. 10 season premieres. In talk, the week’s big winner was NBC Universal’s The Martha Stewart Show, which will also begin running in primetime on Scripps’ Fine Living Sept. 10. The show gained 11% to a 1.0 household rating, according to Nielsen Media Research. That’s thanks in part to a 1.2 rating after Donny Osmond appeared Aug. 21. Warner Bros.’ Ellen also had a good showing, jumping 7% to a 1.6. Ellen kicked off her fifth season Tuesday with an appearance by Sen. Hillary Clinton (D-N.Y.). That show, which aired from New York, averaged a 2.5 rating/7 share in 55 metered markets. That’s up 19% from Ellen’s September 2006 launch, at a 2.1/6, and up 39% from her 1.8/6 average lead-in. The third-largest gain in talk went to NBC Universal’s Maury, which jumped 5% to a 2.1. Among the top three, CBS’ Oprah was flat at a 4.4; CBS’ Dr. Phil was down 5% to a 3.5; and Disney-ABC’s Live with Regis and Kelly dropped 10% to a 2.6 with a week of “repackaged” episodes.
    [Show full text]
  • 2009 TV Land Awards' on Sunday, April 19Th
    Legendary Medical Drama 'ER' to Receive the Icon Award at the '2009 TV Land Awards' on Sunday, April 19th Cast Members Alex Kingston, Anthony Edwards, Linda Cardellini, Ellen Crawford, Laura Innes, Kellie Martin, Mekhi Phifer, Parminder Nagra, Shane West and Yvette Freeman Among the Stars to Accept Award LOS ANGELES, April 8 -- Medical drama "ER" has been added as an honoree at the "2009 TV Land Awards," it was announced today. The two-hour show, hosted by Neil Patrick Harris ("How I Met Your Mother," Harold and Kumar Go To White Castle and Assassins), will tape on Sunday, April 19th at the Gibson Amphitheatre in Universal City and will air on TV Land during a special presentation of TV Land PRIME on Sunday, April 26th at 8PM ET/PT. "ER," one of television's longest running dramas, will be presented with the Icon Award for the way that it changed television with its fast-paced steadi-cam shots as well as for its amazing and gritty storylines. The Icon Award is presented to a television program with immeasurable fame and longevity. The show transcends generations and is recognized by peers and fans around the world. As one poignant quiet moment flowed to a heart-stopping rescue and back, "ER" continued to thrill its audiences through the finale on April 2, which bowed with a record number 16 million viewers. Cast members Alex Kingston, Anthony Edwards, Linda Cardellini, Ellen Crawford, Laura Innes, Kellie Martin, Mekhi Phifer, Parminder Nagra, Shane West and Yvette Freeman will all be in attendance to accept the award.
    [Show full text]
  • 60 Minutes Interview
    60 MINUTES INTERVIEW INTERVIEWEE : DR GEOFFREY WEXLER - ASO TELEVISION PROGRAMME: “60 MINUTES” NATIONAL NINE NETWORK INTERVIEWER: PETER OVERTON PRODUCER KATHRYN BONELLA DATE OF INTERVIEW: 2.00 PM, 8 July 2003, FRANKSTON, VICTORIA Prelude: 1. Kathryn Bonella, the producer, informed Dr Wexler on her arrival for the interview that the subject was a little different from what Dr Wexler was thinking. The subject was still to be about extractions and early treatment but not about the material that so much time had been spent on, over the phone with Ms Bonella, namely Dr Rondeau and his views about Australian Orthodontists. 2. Before the recording began, but while Dr Wexler was facing Mr Overton and while the cameraman was getting ready, Dr Wexler asked to be told the questions. Mr Overton provided two and revealed he had a few surprises to spring including photos that Ms Bonella firmly directed him NOT to reveal until the interview was rolling. OVERTON: GEOFF WHAT DO YOU THINK THE PERCEPTION IS AMONGST THE MUMS AND DADS OF THE OF THE SCHOOL KIDS IN THE PLAY GROUND IS OF ORTHODONTICS? DR WEXLER: PEOPLE ARE INTERESTED IN HEALTH AND BEAUTY THESE DAYS, MORE AND MORE THAN EVER, THEY ARE BOMBARDED WITH IMAGES OF IT. THEY SEE BEAUTIFUL PEOPLE IN ALL THE MEDIA AND THAT’S WHAT THEY COME FOR. OVERTON: ARE THEY ALSO THINKING “OH I NEED TO HAVE MY TEETH STRAIGHTENED”? DR WEXLER: DENTAL ATTRACTIVENESS IS PART OF BEAUTY AND IT’S ALSO AN IMAGE OF HEALTH, AND PEOPLE ARE VERY HEALTH CONSCIOUS THESE DAYS AND THAT’S WHAT THEY ARE COMING TO THE ORTHONTIST FOR.
    [Show full text]
  • KYF Sample Cheers
    KYF SSSampSampampamplelelele CHeers Warm-up: arm circles, standing knee hug spelling team name, Jumping Jills, Cheer Arms, spiriting Cheers: see live online at https://www.youtube.com/user/kyffalconscheer use your own team name & team colors; “Falcons” & “red & black” used here as an example 1 [hold up 1 finger, jump, clap], We are the Falcons [jump, clap], 2 [hold up 2 fingers, jump, clap], A little bit louder [jump, clap], 3 [hold up 3 fingers, jump, clap], I still can’t hear you [jump, clap], 4, More, more, more [circle hand holding up 4 fingers in the air 4 times], 1 (repeat) [end in a liberty on the last “1”] Hey, Hey, football fans, Yell it out and rock the stands [jump, clap 4x], Go red, go black, go red, go black [stiff, extended arms swing overhead right, left, right, left] When we say go [thumbs point to self], you say Falcons [fingers point to fans] GO [self], FALCONS [fans], GO [self], FALCONS [fans] When we say red [thumbs point to self], you say black [fingers point to fans] RED [self], BLACK [fans], RED [self], BLACK [fans] When we say number [thumbs point to self], you say one [fingers point to fans] NUMBER [self], ONE [fans], NUMB ER [self], ONE [fans] Go Falcons [clap], Red, Black [clap], We’re [cross wrists in a T in front of chest] number [turn T other way] one! [“number one” finger, other hand on hip] Who rocks the house? The Falcons rock the house, And when the Falcons rock the house [step, clap 6x], We rock it all the way down [rock side to side 3x, jump clean].
    [Show full text]