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A Modern Esports Company A MODERN ESPORTS COMPANY INVESTOR PRESENTATION JULY 2020 IMPORTANT NOTICE The information contained in these slides and the presentation made to you verbally has been prepared by Gfinity plc (Company) solely for your information. The information in these slides and the presentation made to you verbally is confidential and may not be redistributed or passed in whole or in part to any other person or published in whole or in part in any form, for any reason or purpose, and is subject to updating, completion, revision, further verification and amendment without notice. These slides and this presentation have not been approved by the United Kingdom Listing Authority as a prospectus under the Prospectus Rules (made under part VI of the Financial Services and Markets Act 2000 (FSMA 2000)) or by the London Stock Exchange. These slides and this presentation do not constitute or form part of any prospectus, invitation or offer for sale or solicitation or any offer to buy or subscribe for, underwrite, otherwise acquire, or dispose of any securities nor will they or any part of them form the basis of, or be relied on in connection with, or act as any inducement to enter into, any contract or commitment. Recipients of these slides who are considering acquiring the Company’s securities are reminded that in relation to any such purchase or subscription no reliance may be placed for any purpose on the information or opinions contained in these slides or the presentation or on their completeness, accuracy or fairness. These slides are presented purely for information purposes. No undertaking, representation, warranty or other assurance, express or implied, is made or given by or on behalf of the Company or any of its directors, officers, employees, agents or advisers, or any other person, as to the accuracy or completeness of the information or opinions contained in these slides or the presentation. Accordingly, no responsibility or liability is accepted by any of them for any such information or opinions or for any errors, omissions, misstatements, negligence or otherwise for any other communication, written or otherwise, but except that nothing in this paragraph will exclude liability for any undertaking, representation, warranty or other assurance made fraudulently. The information in these slides is subject to updating, revision and amendment. In particular this document anticipates events that have not occurred and in respect of which there are currently no commitments for them to so occur. The distribution of this document in jurisdictions other than the United Kingdom may be restricted by law and persons into whose possession this document comes should inform themselves about and observe any such restrictions. By accepting this presentation you represent and warrant that you are eligible to receive this information under local applicable laws These slides are for distribution in or from the UK only to persons authorised or exempted within the meaning of those expressions under FSMA 2000 or any order made under it or to those persons to whom these slides may be lawfully distributed pursuant to the Financial Services and Markets Act 2000 (Financial Promotion) Order 2005 (Financial Promotion Order) as amended, including Investment Professionals as defined in article 19(5) and high net worth entities as defined in article 49(2) of the Financial Promotion Order. Persons who do not fall within any of these definitions should not rely on nor take any action upon these slides but should return them immediately to the Company. Neither these slides nor any copy of them may be taken or transmitted into the United States of America or its territories or possessions (United States), or distributed, directly or indirectly, in the United States, or to any U.S. Person as defined in Regulation S under the Securities Act 1933 as amended, including U.S. resident corporations, or other entities organised under the laws of the United States or any state of the United States, or non-U.S. branches or agencies of such corporations or entities. Neither these slides nor any copy of them may be taken or transmitted into or distributed in Canada, Australia, Japan, South Africa or the Republic of Ireland, or any other jurisdiction which prohibits such taking in, transmission or distribution, except in compliance with applicable securities laws. Any failure to comply with this restriction may constitute a violation of United States or other national securities laws. These slides and this presentation contain certain forward looking statements that involve risks and uncertainties. All statements other than statements of historical facts contained in this document, including statements regarding the Company’s future financial position, business strategy and plans, business model and approach and objectives of management for future operations, are forward-looking statements. Generally, the forward-looking statements in this document use words like “anticipate”, “believe”, “could”, “estimate”, “expect”, “future”, “intend”, “may”, “opportunity”, “plan”, “potential”, “project”, “seek”, “will” and similar terms. The Company’s actual results could differ materially from those anticipated in the forward looking statements as a result of many factors. The forward looking statements in these slides and this presentation are based on the beliefs and assumptions of the Company’s directors and information only as of the date of this document, and the forward looking events discussed in this document might not occur. Therefore, investors should not place any reliance on any forward looking statements. The Directors undertake no obligation to publicly update any forward looking statements, whether as a result of new information, future earnings, or otherwise. By accepting receipt of this document, you agree to be bound by the limitations and restrictions set out above. 01 GFINITY ESPORTS WE BELIEVE IN THE POWER OF GAMING TO ENTERTAIN AND INSPIRE A NEW GENERATION 02 GFINITY ESPORTS INVESTMENT SUMMARY INVESTMENT SUMMARY • A market leader in large and fast-growing sector • Business model evolved to reflect rapidly developing and COVID 19 impacted market • Clear plan for growth and monetization - owned; co-owned; and fee plus • Sharpened strategic focus in 3 areas where we have traction and competitive advantage, each with strong revenue levers: 1. Gfinity Digital Media Group 2. Joint Ventures/Partnerships 3. Building communities for others utilising owned Tech IP • Underpinned by continued focus on consumer insights • Targeting move into profitability in Q1 2021 03 GFINITY ESPORTS WHAT WE DO DIGITAL MEDIA GROUP (OWN) BUILD COMMUNITIES FOR OTHERS J V / PA R T N E R S H I P S ( C O - O W N ) (SERVICE/LICENSE BASED) • Wholly owned, gamer centric websites • Ideas that capture the imagination • Commercially viable programmes for publishers, sports rights holders, brands and media organisations • 10 million users • Partners that value and benefit from our expertise GFINITY • Utilise company owned tech IP • 641% growth in 12 months - creative; production; game operations; community • Design esports programmes and competitions DEVELOP building; commercial • Optimised for ad serving. Q3/Q4 2020 - bumper - virtual and on-line period for the industry due to launch of new games • True partnership – shared investment, paid for consoles services, shared risk, shared commercials - reason to care content • Community building - written and video content • Continue to grow existing sites • Abu Dhabi Motorsport Management – 5 year • Formula 1 esports – multi-year agreement partnership • Innovate - 3 new language sites added • ePremier league – on-line and offline events • Global Racing Series – First product, V10 R League • New gamer hobby sites • BT Sport – world class production • New innovative formats, designed for broadcast DELIVERY • New advertising and video service delivery partners • Activision Blizzard – UK’s only Call of Duty World • Top racing teams; global distribution; commercial League event partnerships • Tech IP - Tournament platform; Race Control; forums and chat • CPM – programmatic static and video ads • Fee for services • Service fee • CPA – affiliate sales; e-commerce • Shared commercial rights, 50-50 • License fee MONETISATION • Brand partnerships – site takeovers • Content rights; sponsorship; advertising; Ancillary • Limited commercial rights – sponsorship commission revenues (in-game purchases) 04 GFINITY ESPORTS STRATEGY IN ACTION – DIGITAL MOTORSPORT MOTORSPORT DIGITAL DIGITAL MEDIA GROUP • eRacing content across Gfinityesports.com and Realsport101.com • Opportunity to create dedicated site for eRacing enthusiasts • Driving commercial value JOINTLY OWNED PROPERTIES • Launch of Global Racing Series in partnership with ADMM • First product - V10 R League - to be broadcast in September 2020 • Top teams and drivers • Global distribution • Significant sponsorship opportunities • Gfinity paid for production costs • 50/50 ownership of commercial rights BUILDING DIGITAL AUDIENCE • Multi-year partnership with F1 for its Esports Series • Virtual GP series delivered audience of >30 million during COVID 19 lockdown • Services expanded to include behind the scenes content series and limited commercial rights • Extension of partnership to include Formula 2 racing 05 GFINITY ESPORTS GFINITY DIGITAL GFINITY DIGITAL MEDIA Large and rapidly growing community of gamers, coming direct to a network of Gfinity owned platforms for news and content. Monetised via programmatic advertising,
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