A Modern Esports Company

A MODERN ESPORTS COMPANY

INVESTOR PRESENTATION JULY 2020 IMPORTANT NOTICE

The information contained in these slides and the presentation made to you verbally has been prepared by Gfinity plc (Company) solely for your information. The information in these slides and the presentation made to you verbally is confidential and may not be redistributed or passed in whole or in part to any other person or published in whole or in part in any form, for any reason or purpose, and is subject to updating, completion, revision, further verification and amendment without notice. These slides and this presentation have not been approved by the United Kingdom Listing Authority as a prospectus under the Prospectus Rules (made under part VI of the Financial Services and Markets Act 2000 (FSMA 2000)) or by the London Stock Exchange. 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01 GFINITY ESPORTS WE BELIEVE IN THE POWER OF GAMING TO ENTERTAIN AND INSPIRE A NEW GENERATION

02 GFINITY ESPORTS INVESTMENT SUMMARY INVESTMENT SUMMARY

• A market leader in large and fast-growing sector

• Business model evolved to reflect rapidly developing and COVID 19 impacted market

• Clear plan for growth and monetization - owned; co-owned; and fee plus

• Sharpened strategic focus in 3 areas where we have traction and competitive advantage, each with strong revenue levers:

1. Gfinity Digital Media Group

2. Joint Ventures/Partnerships

3. Building communities for others utilising owned Tech IP

• Underpinned by continued focus on consumer insights

• Targeting move into profitability in Q1 2021

03 GFINITY ESPORTS 04 (SERVICE/LICENSE BASED) (SERVICE/LICENSE BUILD COMMUNITIES FOR OTHERS FOR BUILD COMMUNITIES Formula 1 esports – multi-year agreement events league – on-line and offline ePremier BT Sport – world class production only Call of Duty World – UK’s Activision Blizzard League event forums platform; Race Control; IP - Tournament Tech and chat Service fee License fee rights – sponsorship commission Limited commercial Commercially viable programmes for publishers, sports publishers, for programmes viable Commercially and mediarights holders, brands organisations Utilise IP company owned tech and competitions Design esports programmes - virtual and on-line content to care - reason Community building - written and video content • • • • • • • • • • • • J V / PA R T N E R S H I P S ( C O - O W N ) Fee for services rights, 50-50 commercial Shared Content rights; sponsorship; advertising; Ancillary (in-game purchases) revenues Abu Dhabi Motorsport Management – 5 year Abu Dhabi Motorsport Management – 5 partnership V10 R League Global Racing Series – First product, New innovative designed for broadcast formats, racing teams; global distribution; commercial Top partnerships Ideas that capture the imagination Ideas that capture our expertise Partners that value and benefit from game operations; community production; - creative; building; commercial for investment, paid partnership – shared True commercials risk, shared services, shared • • • • • • • • • • DIGITAL MEDIA GROUP (OWN) MEDIA DIGITAL Wholly websites owned, gamer centric 10 million users in 12 months 641% growth Optimised Q3/Q4 2020 - bumper for ad serving. period for the games industry due to launch of new consoles existing sites Continue to grow Innovate - 3 new language sites added New gamer hobby sites New advertising and video service delivery partners static and video ads CPM – programmatic sales; e-commerce – affiliate CPA Brand partnerships – site takeovers • • • • • • • • • • • GFINITY ESPORTS DEVELOP DELIVERY MONETISATION WHAT WE DO WHAT GFINITY STRATEGY IN ACTION – DIGITAL MOTORSPORT DIGITAL MOTORSPORT

DIGITAL MEDIA GROUP • eRacing content across Gfinityesports.com and Realsport101.com • Opportunity to create dedicated site for eRacing enthusiasts • Driving commercial value

JOINTLY OWNED PROPERTIES • Launch of Global Racing Series in partnership with ADMM • First product - V10 R League - to be broadcast in September 2020 • Top teams and drivers • Global distribution • Significant sponsorship opportunities • Gfinity paid for production costs • 50/50 ownership of commercial rights

BUILDING DIGITAL AUDIENCE • Multi-year partnership with F1 for its Esports Series

• Virtual GP series delivered audience of >30 million during COVID 19 lockdown

• Services expanded to include behind the scenes content series and limited commercial rights • Extension of partnership to include Formula 2 racing

05 GFINITY ESPORTS GFINITY DIGITAL

GFINITY DIGITAL MEDIA

Large and rapidly growing community of gamers, coming direct to a network of Gfinity owned platforms for news and content. Monetised via programmatic advertising, affiliate deals, e-commerce and brand partnerships.

JUNE 2019 JUNE 2020 THE ‘FUTURE’

Unique visitors - 1.3m Unique visitors – 10m Unique visitors – 50m

Pages viewed – 3.6m Pages viewed – 32m Pages viewed – 200m

Reach via social platforms – 5.1m Reach via social platforms – 21.7m Reach via social platforms – 50m

2 websites: 3 websites: Network of gamer sites

- Gfinityesports.com - Gfinityesports.com • Multiple languages

- RealSport101.com - RealSport101.com • Full monetization via CPM, CPA and brand partnerships. • English language only - Stealthoptional.com • Over £2m expected in FY21 • Low level CPM revenue • Partnerships with Venatus (add serving); Trackonomics (e-commerce); Connatix • Deeper engagement, through Gfinity+: (video platofrm) rewards, chat and gameplay. Driving more time on site, creating more advertising • Launch of Gfinity+ to deepen engagement opportunities • 4 languages: English, Spanish, Portuguese, Arabic

• Significantly increased CPMs

• Video ad partner and Affiliate deal networks integrated.

• Low level Brand partnerships

06 GFINITY ESPORTS KEY DEVELOPMENTS IN SECTOR

Young consumers have said no to passive entertainment, traditional television. And a big yes to interactive entertainment, which is gaming. Gaming is now fully mainstream and it is massive

2.7bn $159bn 9.3% 518m $1.3bn 22% Global gamers Global gaming YoY growth Global esports Global esports YoY growth market* audience market**

• Gaming activity significantly increased during lockdown period • Move away from major in person events to online activity and virtually produced content • Entering into peak period for gaming related spend with new console launches and related release of new titles • Significant growth in traffic to gamer centric/hobbyist websites

*Newzoo 2020 Global Games Market Report **Newzoo 2019 Global Esports Market Report (2020 projections).

07 GFINITY ESPORTS GFINITY SINCE MARCH 2020 GFINITY 2020

• Major restructuring of business, targeting overhead cost reduction of >60%

• £2.25m raised through placing in April 2020

• Multi-year deal with Formula 1

- Virtual Grand Prix series created and launched at less than 1 month’s notice

• 5 year partnership with Abu Dhabi Motorsports Management

• Growth of 641% across FY20 in monthly users on owned Digital Media Platforms

- Signature of deals with regular advertising partner, video advertising partner and affiliate network partner to drive revenue - Launch of Gfinity+ to deepen engagement and drive data capture

• Production of first content series with BT Sport

08 GFINITY ESPORTS FINANCIAL OVERVIEW

• Targeted reduction in overhead costs from £8.5m p.a. down to c. £3m p.a. Adjusted Opex*

£9.6m - Reduced exec overhead £8.7m - Significant reduction in headcount £8.5m - Reduction in fixed infrastructure costs >60% reduction

£4.6m • Significant increase in gross profit in H1 FY20, driven by higher margin revenue from Digital Media platforms, online programme delivery, content creation and strategic consultancy.

FY1 7 FY1 8 FY 19 January 2020 FY 21 Medium • COVID 19 had an impact on timing of live esports events and on consumer run rate term brands willingness to commission live events and activiation. Impacted FY20

H2 revenue. Softness expected to continue in these areas into FY21 H1 *Opex figures shown represent adjusted Operating expenditure, prior to deduction of depreciation, amortization and share option charge • COVID 19 lockdown had a positive impact on the growth of the Gfinity community. Significant increase in traffic. Gfinity Digital Media group launched, sites optimised for serving ads and e-commerce and leading Targeting move into profitability on month on month advertising partners signed. £2 million of revenue projected for FY21 basis in Q1 of 2021 (£250,000 in FY20)

• Company well positioned to grow existing relationships, sign new joint venture partnerships and speed up the growth of the Gfinity Digital Media group

09 GFINITY ESPORTS CORPORATE OVERVIEW CORPORATE OVERVIEW

- Total ordinary shares in issue: 741.7m - Warrants outstanding: 187.9m - Employee options: 69.9m - Fully diluted shares in issue: 999.5m

Significant Shareholders:

- Charles Street Int’l Holdings 24.0% - John Story 5.4% - Nigel Wray 4.8% - Canaccord Genuity 4.5%

FURTHER FINANCIAL AND CORPORATE INFORMATION

GFINITY PLC: https://www.gfinityplc.com/investors/overview

10 GFINITY ESPORTS IN SUMMARY IN SUMMARY