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Uber angles for a piece of the MTA P. 8 | Get paid when you buy a house P. 11 | Harlem baker’s Jewish soul food P. 31

NEW YORK BUSINESS® OCTOBER 17 - 23, 2016 | PRICE $3.00 SHOW STARTERS Soundstage owners like Steiner Studios Chairman Doug Steiner are furiously building facilities to keep up with the explosion of TV shows produced in New York. But will the boom last? PAGE 16

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FROM THE NEWSROOM | JEREMY SMERD IN THIS ISSUE

The political mayor 4 AGENDA 5 IN CASE YOU MISSED IT BEFORE HE RAN FOR MAYOR, Bill de Blasio, then public This museum 6 ASKED & ANSWERED is growing, advocate, visited our newsroom. It was clear he would try to but its quest succeed Michael Bloomberg: De Blasio had set up a citywide 7 SMALL BUSINESS for a new 8 POLITICS home is campaign account and was busy raising his profile. Still, he falling short would not answer any questions about his ambitions. His 9 ARTS reticence struck me as coyness, because he was clearly 10 INSTANT EXPERT angling for the position. Looking back on it, however, I see 12 VIEWPOINTS his response as a disciplined effort to control his message. 15 THE LIST That discipline now seems to be lacking. I was flummoxed—as were his advisers—that the mayor would FEATURES go on a tirade against the New York Post this month 16 STUDIO CITY Wow. What a about the tabloid’s coverage of him. Likewise, the trove of 20 ON LOCATION Clinton campaign emails disclosed by WikiLeaks, while terrorist,” Hillary offering an unfiltered view into the mayor’s national “ Clinton’s campaign ambitions, also underscores the extent to which he is involved in advancing his cause—sometimes to his manager wrote detriment. about Bill de Blasio. In November 2014, Hillary Clinton’s campaign man- ager, Robby Mook, wrote in an internal memo that the P. 31 ALVIN LEE SMALLS mayor “has recently asked to have increased direct access to her so he can tell his 31 GOTHAM GIGS progressive partners what she thinks about issues important to them.” But, unlike his fellow New York Democrats, the mayor did not immediately endorse Clinton. 32 SNAPS As he tweeted in June 2015, he was waiting to hear “her larger vision to address- 33 FOR THE RECORD ing income inequality.” Mook responded, according to WikiLeaks: “Wow. What 34 PHOTO FINISH a terrorist.” A few weeks before he would finally endorse Clinton, de Blasio was CORRECTIONS still angling for the candidate to show up at his Progressive Agenda forum in Iowa AdTheorent is headquartered in Hudson Square. that, not surprisingly, never happened. StartApp is based in SoHo. S’well donates a Holding out to endorse Clinton clearly backfired, but that didn’t stop the mayor portion of sales to the U.S. Fund for UNICEF. from sending Clinton campaign chairman John Podesta unsolicited advice on Contently’s publication is called Contently Quar- terly. IIT has 140 employees. Those details were Hillary’s debate performance against Bernie Sanders in March. “Hillary was fantas- misstated in “Crain’s Fast 50,” published Oct. 10. tic on the gun control answer, then totally blew the mass incarceration question,” de Blasio wrote. “Why on earth did she say ‘Are you going to ask Senator Sanders that question?’ instead of just addressing the issue? When she makes it about her, she loses the high ground. Stating the obvious, I know, but she keeps doing it.” The mayor already has a warring relationship with Gov. Andrew Cuomo. Now it seems he has strained his relationship with the next president of the United States. All eyes will soon turn to the 2017 mayor’s race. De Blasio needs to again ON THE COVER embrace discipline and focus on managing the city—which has no small number PHOTO: BUCK ENNIS of challenges. Let his handlers worry about political strategy.

DIGITAL DISPATCHES CONFERENCE CALLOUT NOVEMBER 1 Go to CrainsNewYork.com Getting ready for AMAZON PLANS 9 million New Yorkers to build convenience stores and develop Together with private- and > curbside pickup public-sector leaders, like locations for food Carver Bancorp Chairman shoppers. It also Deborah Wright, plans to roll out drive- Crain’s will explore answers to the in service where online questions facing New York as it grocery orders can be brought to cars. reaches a population milestone. n Office leasing in midtown south slowed in SHERATON NY TIMES SQUARE the third quarter because of a lack of space larger than 250,000 square feet, according 8 a.m. to noon to CBRE Group. Availability in the region was [email protected] 9%, the highest since 2014. n Charter Communications has begun an Vol. XXXII, No. 42, October 17, 2016—Crain’s New York Business (ISSN 8756-789X) is published weekly, except for double issues the weeks of June 27, July 11, July 25, Aug. 8, Aug. 22 and Dec. 19, by Crain Communications Inc., 685 Third image makeover by phasing out the Time Ave., New York, NY 10017. Periodicals postage paid at New York, NY, and additional mailing offices. Postmaster: Send Warner Cable name and replacing it with address changes to: Crain’s New York Business, Circulation Department, 1155 Gratiot Avenue, Detroit, MI 48207-2912. the Spectrum brand. The company closed For subscriber service: Call (877) 824-9379. Fax (313) 446-6777. $3.00 a copy, $99.95 one year, $179.95 two years. on its acquisition of TWC in May. (GST No. 13676-0444-RT) © Entire contents copyright 2016 by Crain Communications Inc. All rights reserved. BUCK ENNIS, COURTESY OF AMAZON

October 17, 2016 | CRAIN’S NEW YORK BUSINESS | 3

P003_CN_20161017.indd 3 10/14/16 8:16 PM WHAT’S NEW October 17, 2016

AGENDACity Council’s food-vending legislation would not satisfy hunger for reform

he City Council has spent years cooking up legislation to re- form mobile food vending, tinkering with various ingredients in an effort to serve something palatable to both vendors and brick-and-mortar stores. It has taken so long because the is- Tsue is complicated and the solutions advocated by the two sides are often mutually exclusive. For example, the vendors want the city to issue more licenses, while the merchants want fewer. Vendors are tired of getting CHOICE LOCATION: Vending spots fined; stores want more enforcement against them. Can’t get any more are first-come, diametrically opposed than that. first-served, but good ones require Meanwhile, the city’s archaic system has led to a thriving black market, paying protection with holders of vending permits renewing them every two years for $200 money. while renting them out, illegally, for $20,000 or more. Something had to be done. for reform only temporarily and probably won’t prevent the pain of a Into this unforgiving environment, City Council Speaker Melissa chaotic street-vending scheme from returning. Mark-Viverito and six other council members last week introduced the The bill would not change the first-come, first-served system by which Street Vending Modernization Act. To their credit, it did not provoke food carts choose locations each morning. How do so many vendors get the howls of outrage from either side, an indication that the bill is balanced same spot every day? They pay protection money to thugs. Unacceptable. and is viewed by stakeholders as an improve- Moreover, the black market would surely ment from the status quo. It raises the number More permits, higher fees and continue. The bill calls for the city to raise its of food-vending permits gradually, ultimately $200 permit fee to $1,000. The slightly higher doubling it by 2025, while laying out a new, reshuffled enforcement will cost does not remove the incentive for hold- specialized enforcement unit that relieves hardly end a thriving black market ers of permits to lease them at huge markups beat cops of a task they despised. An adviso- to desperate entrepreneurs. And individuals ry panel would be formed to monitor the new could still renew a permit every two years, in- system and recommend improvements, and pilot projects would test ways definitely. Council members are thinking of ways to address this, such as to better regulate congested areas. by requiring permit holders to work some shifts themselves, as owners That’s all well and good, but here’s the problem: The council bill hard- of individual taxi medallions must. But that’s a half-measure. The only ly changes the old recipe. It just adds more of the same elements and way to create a fair, legal market for permits is to go further with the taxi- a dash of some new ones. It amounts to a meal that abates the hunger medallion model. That is, auction the permits. — THE EDITORS

FINE PRINT Public Advocate Letitia James last week released her annual list of what she calls the city’s “worst landlords,” avoding many of the errors from previous years in part by narrowing the list’s focus and sending letters to offending landlords in advance of publication. But one aggrieved owner told Crain’s he never got a letter. “They should call,” he said. “They might find out there have been a lot of changes.”

BY GERALD SCHIFMAN 25 WORDS OR LESS S T

THE METROPOLITAN TRANSPORTATION AUTHORITY is A

no longer hamstrung by debt in the short term, T

TRANSIT REPRIEVE but has a lot to pay off in the decades to come. S

I think we can provide AND “ Unanticipated resources realized the content and by the MTA in the past six months; $1.6B 69% came from interest rates and T applications that will energy costs being lower than expected HE CI stand up with The MTA’s expected year-end cash balance, 66% higher T anything on the West $200M than previously forecast Y

Coast. Budget gap projected for 2019 in light of the newfound surplus —Verizon CEO Lowell McAdam signal- $0 ing that the company’s pending pur- chase of Yahoo could happen despite Debt projected in 2020, up Deficit projected for 2020 in revelations of hacking and government 43% from 2010 a $17.3 billion budget surveillance of users’ accounts $41.4B $371M

BUCK ENNIS ADDICTED TO NUMBERS? GET A DAILY DOSE AT @STATSANDTHECITY SOURCE: NYS comptroller, MTA

4 | CRAIN’S NEW YORK BUSINESS | October 17, 2016

P004_CN_20161017.indd 4 10/14/16 8:02 PM AGENDA ICYMI CRAINSNEW YORK BUSINESS EDITOR IN CHIEF Rance Crain publisher, vp Jill R. Kaplan assistant to the publisher Devin Arroyo, 212.210.0701 EDITORIAL editor Jeremy Smerd assistant managing editors Erik Engquist, Rising interest rates may slow Jeanhee Kim, Robin D. Schatz web editor Amanda Fung art director Carolyn McClain but not shock city’s economy photographer Buck Ennis senior reporters Joe Anuta, Aaron Elstein, Matthew Flamm, Daniel Geiger HE ROCK-BOTTOM INTEREST RATES that have helped reporters Rosa Goldensohn, Jonathan LaMantia, Caroline Lewis, power a city housing boom, stoke Wall Street profits Addie Morfoot data reporter Gerald Schifman and fill city coffers are expected to finally rise when the web producer Peter D’Amato T Federal Reserve meets in December. But economists say a rate columnist Greg David UNDER PRESSURE: contributing editors Tom Acitelli, hike—which would be only the second in 10 years— won’t jolt Janet Yellen’s Fed is Theresa Agovino, Erik Ipsen, likely to raise rates Brendan O’Connor, Cara S. Trager the city’s economy, because the financial markets have largely in December. ADVERTISING priced in the change. www.crainsnewyork.com/advertise advertising director Irene Bar-Am “I don’t think it will affect property values,” said Barbara [email protected] or 212.210.0133 Byrne Denham, an economist at the Manhattan-based real estate data firm Reis. “The only impact it could have is senior account managers on mortgage rates, and they certainly won’t jump.” Zita Doktor, Jill Bottomley Kunkes, Rob Pierce, Stuart Smilowitz, Debora Stein Fed Chair Janet Yellen is under pressure to raise rates as the economy continues to improve. But the city budget senior marketing coordinator LeAnn Richardson could take a hit from higher rates. Revenue from the mortgage recording tax, which is paid when borrowers take sales/events coordinator Ashlee Schuppius 212.210.0282, out debt on newly purchased and refinanced properties, totaled $1.16 billion in fiscal 2015 and is estimated to [email protected] reach $1.9 billion for 2016. But the Independent Budget Office, taking into account a possible rate hike, projected ONLINE general manager Rosemary Maggiore that number to fall to $1.08 billion in 2017. 212.210.0237 [email protected] Higher borrowing costs could also hurt Wall Street profits, but the impact on New York may be limited: The- fi CUSTOM CONTENT nancial services industry has not returned to the peaks seen before the 2008 financial crisis. “There hasn’t been the director of custom content Patty Oppenheimer 212.210.0711 runup in Wall Street employment [of past recoveries] that would suggest there’s going to be big layoffs,” said James [email protected] Parrott, chief economist at the Fiscal Policy Institute. He is confident that the Fed will proceed cautiously. multicultural sales manager Giovanni Perla [email protected] “Usually, in the past, there has been a series of increases over a relatively short period of time,” he said. “But senior custom marketing manager Sonia David, [email protected] there’s real concern about weak economic growth around the globe. People are looking to the U.S. to support a EVENTS www.crainsnewyork.com/events continued recovery.” — MATTHEW FLAMM director of conferences & events Courtney Williams, 212.210.0257 [email protected] manager of conferences & events Beth Israel prez leaves amid downsizing DATA POINT Bob Dylan wins Nobel Prize Adrienne Yee Susan Somerville, president of Mount BROOKLYN AND QUEENS HOME The 75-year-old singer-songwriter AUDIENCE DEVELOPMENT Sinai Beth Israel, will leave the hospi- won the 2016 Nobel Prize in litera- director of audience & content tal as soon as her replacement is found. PRICES HIT A RECORD HIGH IN ture “for having created new poetic partnership development Michael O’Connor, 212.210.0738 Her departure was announced as the THE THIRD QUARTER. THE MEDIAN expressions within the great American [email protected] Mount Sinai Health System unveiled song tradition,” the Swedish Academy CRAIN’S 5BOROS details of its $500 million plan to shrink SALE PRICE IN BROOKLYN REACHED wrote in its citation. Dylan is the first www.5boros.com Irene Bar-Am, 212.210.0133 Mount Sinai Beth Israel and create a $735,000, WHILE QUEENS HOMES American winner of the award since [email protected] network of three core treatment centers Toni Morrison in 1993. HIT $499,000. REPRINTS and 16 doctors’ offices. — AMANDA FUNG reprint account executive Krista Bora 212.210.0750 PRODUCTION Verizon cuts cord on centers production and pre-press director Verizon Communications will close received about $14 million in tax abate- Simone Pryce call centers in five states, including two ments and exemptions. media services manager Nicole Spell in New York. The consolidation comes SUBSCRIPTION CUSTOMER SERVICE www.crainsnewyork.com/subscribe amid plans to cut jobs at its global Goldman’s foray into consumer banking [email protected] wireless stores. The call center closures Goldman Sachs has launched Marcus, 877-824-9379 (in the U.S. and Canada). will affect 850 employees in the state. an online lending platform that of- $3.00 a copy for the print edition; or $99.95 one year, $179.95 two years, for print Verizon said workers will be offered fers borrowers unsecured loans up to subscriptions with digital access. positions at other sites or severance $30,000 that can be used to pay down to contact the newsroom: www.crainsnewyork.com/staff packages if they decide not to relocate. debt or pay for a household project. 685 Third Ave., New York, NY 10017-4024 phone: 212-210-0100 fax: 212-210-0799 Japanese beer giant hops on brewery SUNY Poly leader steps down #NoshTheVote Entire contents ©copyright 2016 Kirin, Japan’s second-biggest brewer, SUNY Polytechnic Institute Presi- A dozen food carts throughout Crain Communications Inc. All rights reserved. ©CityBusiness is a registered has bought about a 25% stake in Brook- dent Alain Kaloyeros resigned follow- the five boroughs teamed up with trademark of MCP Inc., used under license lyn Brewery for an undisclosed sum. ing bribery and bid-rigging charges. the mayor’s office to distribute agreement. They will form a Japanese joint ven- The former adviser to Gov. Andrew voter registration forms as part of CRAIN COMMUNICATIONS INC. BOARD OF DIRECTORS ture in January to roll out the Brook- Cuomo said he left because he didn’t #NoshTheVote ahead of the Oct. chairman Keith E. Crain lyn brand in the country and expand want his criminal charges to become 14 Board of Elections deadline. president Rance Crain to Brazil. The deal marks a rare invest- a distraction to his colleagues. Kalo- Thiru Kumar, the Dosa Man of treasurer Mary Kay Crain, Cindi Crain senior executive vp, William Morrow ment by an Asian company in the $22 yeros allegedly steered state contracts Washington Square Park, said executive vp, director of strategic billion U.S. craft beer industry. to handpicked companies. dozens registered at his cart last operations Chris Crain executive vp, director of corporate week. “Everyone in New York is operations K.C. Crain Dairy firm to build new food center Taser zaps NYPD very busy—people have no time. senior vp, group publisher David Klein The city tapped Bartlett Dairy & Food Taser International filed a complaint vp/production, manufacturing David Kamis This is much more convenient for chief financial officer Bob Recchia Service to develop a 7.3-acre vacant site against the NYPD over its decision them,” he said. “Some people chief information officer Anthony DiPonio by John F. Kennedy International Air- to award a body-camera contract to don’t even know the deadline is founder G.D. Crain Jr. [1885-1973] port into a 24 million-square-foot food Seattle company Vievu, which under- coming. They were just here on a chairman Mrs. G.D. Crain Jr. [1911-1996] manufacturing and distribution center. bid Taser to win the $6.4 million, five- secretary Merrilee Crain [1942-2012] lunch break. Some of my regulars It’s unclear how much the dairy compa- year deal for 5,000 cameras. Taser has registered, too.” ny is paying to build the 56,000-square- offered the NYPD 1,000 free cameras

foot facility, but documents show that it to test. BLOOMBERG, TWITTER/NISHA AGARWAL

October 17, 2016 | CRAIN’S NEW YORK BUSINESS | 5

P005_CN_20161017.indd 5 10/14/16 8:15 PM AGENDA ASKED & ANSWERED GOVERNMENT INTERVIEW BY MIRIAM KREININ SOUCCAR

KEVIN CROCILLA U.S. POSTAL SERVICE

evin Crocilla became New York’s postmaster in Our reputation June after 33 years serving in a variety of U.S. is not great, Postal Service positions, most recently as the “ city’s operations manager. The former mail carrier but I feel we can Know oversees one of the largest markets in the country, with 67 turn it around branches, including the James A. Farley building on 8th Ave, and some 4,100 employees. As e-commerce continues to surge— the city post office saw a half-billion-unit spike in the number of packages it handled in 2015—Crocilla is working on ways to improve customer service and decrease wait times at local branches.

What’s on top of your to-do list? My first goal is to change the customer experience in our retail lobbies. Our reputation is not great, but I feel we can turn it around. One way is to have our clerks use mobile point-of-sale devices to help customers looking to make simple transactions, like buying a book of stamps. Another plan is to grow our passport services business. We plan to extend hours for that, even opening on Sundays.

What are some longer-term goals? I would love to change the perception of the post office. We do care about the customers we serve and are one of the most trusted federal agencies in the country. We have to work on providing a good customer experience as well as accurate and timely mail delivery. It’s a challenge. DOSSIER Is New York City a uniquely difficult place to deliver mail? WHO HE IS New York Executive It’s one of the largest markets in the country, and we have things Postmaster here like the United Nations—which means that at any time we can have dignitaries from around the world, including the AGE 54 president. Then we have the marathon, Times Square on New BORN Brooklyn Year’s Eve … and traffic was already a problem. With all those RESIDES Matawan, New Jersey additional street closures, it becomes very difficult to get the EDUCATION Brookdale mail delivered. Then there is the reality of how we do business Community College, associate now, with security concerns and how we secure mailboxes. degree in business administration SALARY $117,762* What has been the biggest challenge of your career thus far? During Hurricane Irene and Superstorm Sandy, I was the ALL IN THE FAMILY Crocilla’s uncle was a postmaster on Long emergency manager for the district. We had to relocate hundreds Island and encouraged him to of employees throughout the boroughs. Getting the mail out was apply for a Postal Service job a challenge that lasted several weeks. People don’t realize that after high school. it’s not just commercial mail—people rely on us for medication, MEAN STREETS In his first welfare checks. There were tons of logistical nightmares. Now job as a mail carrier, Crocilla we do a formal hurricane drill once a year. worked the Lower East Side and remembers delivering With first-class mail volume on the decline, what are you doing to bring in mail to the Hells Angels club- new revenue? house on East Third Street. We are building on the increases in shipping revenue, especially *Source: Feds DataCenter during the holidays. By offering flat-rate options, day-specific delivery information and free insurance, we’re providing the best BUCK ENNIS value in the shipping marketplace. And with our agreement to deliver packages for Amazon on Sundays, we’re showing that we’re innovating and taking the steps necessary to compete for a larger share of e-commerce shipping.

It’s unusual for a mail carrier such as yourself to rise through the ranks. What has been the key to your success? I grew up with a single mom and was taught to have a strong work ethic—that nothing is ever handed to you, you have to go out and earn it. But it’s also my personality. I get bored quickly, so I’m always trying to learn new things. I’m always asking “What’s next?” n

6 | CRAIN’S NEW YORK BUSINESS | October 17, 2016

P006_CN_20161017.indd 6 10/13/16 7:06 PM AGENDA SMALL BUSINESS

City giving a boost to health care startups

Digital Health Breakthrough Network is helping tech developers test JUMP STARTS: EarlyHive uses technology to connect patients with certified their products in real time BY ROBIN D. SCHATZ home health providers.

our digital customized addiction- cle tension to help pre- mobile app that assists with the New Jewish test it out on a much health startups recovery programs; Bio­ vent migraines, tension home-infusion-therapy Home in upper Man- larger platform than are getting a Trak Health, maker of headaches and jaw pain; providers. hattan, a nonprofit that normally a company like leg up through the Halo headband, and Citus Health, which The city program provides in-home elder- ours would be able to,” Fa new city-sponsored which monitors mus- developed Call Bell, a connected EarlyHive care services. “It lets us Winder said. n program that allows them to test their con- cepts by connecting them with patients and providers. The Digital Health Breakthrough Network is a partnership of the city’s Economic Devel- opment Corp. and HIT- Lab, a public-health research organization. The program on Oct. 6 selected its inaugural class of early-stage start- ups—all with promising concepts to improve health care through dig- ital innovation. “We are helping those early-stage seed or pre-seed compa- nies generate the initial data that will help them raise funding, apply to accelerators and build RETENT ON a better product,” said Shahriar Khan, senior project manager at the EDC. Most small digital health startups lack the resources to do sophis- ticated clinical research on their own, Khan said. None of the companies currently enrolled in the program has raised any outside revenue. EarlyHive, one of the initial participants, uses technology to help care coordinators quickly locate and dispatch cer- tified home health pros such as speech pathol- ogists and physical therapists. Co-founder Lindsey Winder, a pedi- Offer the right benefits. Keep employees at their best. atric speech therapist At Aflac, we know building your business starts with keeping your best employees. who treats special-needs Which is why we help with costs not covered by major medical insurance and pay children in their homes, your employees directly. And with One Day Pay,SM we make it a priority to pay claims got the idea for the as fast as possible — in 2015, Aflac paid 1.2 million One Day PaySM claims. All so your business when he saw employees and business can stay focused on success. See what Aflac can do for firsthand that families often waited months for your business at aflac.com/retention services. “It was largely because they had trou- *Aflac pays policyholders directly, unless otherwise assigned. **One Day PaySM available for most properly documented, individual claims submitted online through Aflac SmartClaim® by 3 p.m. ET. ble finding providers Aflac SmartClaim® not available on the following: Disability, Life, Vision, Dental, Medicare Supplement, Long-Term Care/Home Health Care, Aflac Plus Rider, Specified Disease Rider and Group like me,” he said. policies. Aflac processes most other claims in about four days. Processing time is based on business days after all required documentation needed to render a decision is received and no further validation and/or research is required. Individual Company Statistic, 2015. Individual coverage is underwritten by American Family Life Assurance Company of Columbus. The other startups In New York, individual coverage is underwritten by American Family Life Assurance Company of New York. Worldwide Headquarters | 1932 Wynnton Road I Columbus, GA 31999. in the inaugural class Z160117 3/16 are Addicaid, an online

EARLYHIVE.COM platform that creates

October 17, 2016 | CRAIN’S NEW YORK BUSINESS | 7

P007_CN_20161017.indd 7 10/14/16 6:49 PM AGENDA POLITICS

Taxi owners worry Uber and Lyft will win lucrative government work Access-a-Ride may turn to apps to save money BY MATTHEW FLAMM

axi owners in New York cies, are also looking at how that sible vehicles than everybody fig- are looking with tre- market may be useful,” an MTA ured we would have [by 2020].” pidation at a pilot pro- spokesman said. And in a letter in Uber maintains that it is help- gram that launched last May to a prominent disability ac- ing the disabled. In the outer PROTECTED: Food-service workers will be able to keep Tmonth in Boston to give archrivals tivist, an MTA official noted that boroughs, its app connects riders their jobs and unions when new management comes in. Uber and Lyft access to the lucra- the agency was “working closely” to wheelchair-accessible green tive, government-subsidized busi- with accessible cabs, as well as cabs—a particularly helpful ser- ness of shuttling around disabled Uber, to expand service beyond vice, as the Taxi and Limousine Council serves up passengers. Access-a-Ride vehicles. Commission has yet to launch a Taxi interests fret that the Met- “We believe that successful citywide dispatch system for ac- another mandate ropolitan Transportation Authori- deployment of e-hail apps is key,” cessible cabs. In Manhattan, the ty could implement a similar pro- wrote MTA Senior Vice President company recently took accessi- Businesses silent as lawmakers pass third gram here if persuaded that the Darryl Irick. ble yellow cabs off its app and BY ROSA GOLDENSOHN e-hail competitors can do a better Uber and Lyft would not need launched a pilot program with ac- worker-retention bill this year job, at lower cost, than existing to provide accessible cars to play a cessible cars. Access-a-Ride contractors. role in the service, because about “Uber has helped make the he City Council quietly approved another Access-a-Ride vans, which half of all rides in the paratransit accessible-taxi system work, al- job-protection bill last week, passing its serve the disabled, the mobility- program are taken by ambulatory lowing New Yorkers with disabil- third employee-retention measure of the impaired and the elderly, are often passengers. ities to push a button and get a year. This one applies to cafeteria workers. late, must be booked a day in Disability activists have both ride within minutes,” a company TThe law requires contractors who take over man- advance and, at roughly $70 per practical and symbolic reasons for spokesman said in a statement. agement of a food-service operation to keep—for at completed ride, cost the state their opposition to Uber and Lyft. “Uber has been commended for least 90 days—employees hired by the previous con- agency nearly $500 million per The principled part of their ar- increasing the freedom, flexibili- tractor. It echoes a city law protecting building-ser- year. To save money, the MTA gument is that rideshare services ty,and mobility of riders and driv- vice workers passed in 2002 and expanded this year, has already shifted passengers to discriminate against the disabled ers with disabilities.” and one for supermarket workers passed this year. smaller, less costly cars and MV-1 by not providing cars that accom- The NYU Rudin Center for The legislation, which is expected to be signed into wheelchair-accessible sport-util- modate wheelchairs. Transportation Policy recom- law by Mayor Bill de Blasio, would cover many of the ity vehicles. And it has also tried “To me, giving a contract to mended in a report last month 13,000 food-service workers at corporate cafeterias, giving riders, many of whom do companies that refuse to take peo- that paratransit agencies around hospitals and stadiums in the metro area. Restaurant not use a wheelchair, fare the country rely more workers are not included. cards that they can use heavily on app-based Worker-retention laws have been spreading with taxis. car services and across the country for more than a decade, includ- But shifting riders wheelchair-accessi- ing Washington, D.C., Philadelphia and Los Ange- to e-hail apps could re- ble taxis to transport les. They are boons to organized labor because they duce waits for pickups as disabled passengers, enable union workers to stay on with new employ- well as costs. Medallion who are entitled to the ers long enough for the workers to sign new union owners and their allies service for the same cards. Unite Here’s Local 100, which represents in the disability com- cost as a subway ride cafeteria workers, pushed for the latest bill, which munity, however, want under the Americans passed 47 to 3 Thursday. to see wheelchair-acces- with Disabilities Act. Business groups have put up some resistance to sible green and yellow EQUAL ACCESS: Taxis and The Rudin report previous mandates passed by the council under de cabs, which can now be e-hail services are at odds drew fire for not in- Blasio, such as paid sick leave, transit benefits and hailed through apps such on paratransit. cluding disability ad- bans on various questions that can be asked of job as Curb and Arro, to be vocates or taxi in- applicants. But last week’s bill met little opposition. the solution, not Uber dustry executives on Food-service giants Aramark, Compass and Sodexo and Lyft. ple in wheelchairs is ludicrous,” its advisory board, even though did not lobby against it, because they already have “Taxi service has the same said James Weisman, chief exec- it drew on representatives from agreements with the union that championed the ability to provide e-hail acces- utive of the United Spinal Asso- Uber, Lyft and Via, another ride- legislation. The law will make it less likely a build- sibility,” said Allen Weingarten, ciation advocacy group. “If they share app. Still, one of the report’s ing owner would kick out a food-service company a second-generation yellow cab refused to take black people in authors said that because app- to bring in a nonunion contractor, as workers could operator and co-owner of Taxifleet their cars, the MTA wouldn’t even based providers have bigger net- force the new contractor to negotiate a contract. Management. He pointed out that consider giving them a contract.” works of drivers, they are needed A spokeswoman for Compass Group, the coun- taxi owners are working to make to complement accessible green try’s largest food-management company, said that the citywide fleet 50% wheelchair- Partnering with advocates and yellow cabs. the New York City law is similar to regulations the accessible by 2020, while Uber On the practical side, the advo- “As things stand now, there company encounters in other locations and that it and Lyft have historically had no cates see a need to support green aren’t enough accessible taxis to plans to comply. cars on their platforms for wheel- and yellow cab owners. While the make it work citywide,” said Sar- Bill sponsor Ydanis Rodriguez, D-Manhattan, chair users. taxi industry is shouldering nearly ah Kaufman, assistant director for said the law provides employees with some reassur- “We will have the ability to all the burden of providing un- technology programming at the ance if the place where they work switches contract- service the population of disabled subsidized accessible service, it is Rudin Center. ing companies. New Yorkers without includ- being battered by Uber, which has Kaufman said that she will con- He also said it gives employers a chance to test ing companies that discriminate much looser requirements. sult disability advocacy groups in out workers for a temporary period. Of course, they against the disabled,” he said. “It’s clear the taxi industry is the future, but she still sees Uber already have that right; under the new law, it will be The MTA has not announced shrinking, and it’s shrinking be- and Lyft, and the expertise they an obligation. any kind of partnership with ride- cause of its inaccessible compet- have developed, playing an im- Employers “will have the opportunity to work share companies for its paratransit itors, Uber and Lyft,” Weisman portant role. with those workers. After the evaluation, they will program. But it could be leaning said, noting that accessible cabs “These companies survive on make a decision,” Rodriguez said. “Also, it provides toward one. are more expensive to operate and demand-responsive transporta- a good number of weeks for those workers to at least “With the rise of the e-hail less popular with drivers. “That tion,” she said. “That’s what I’d like be able to know that they will be able to…support

BUCK ENNIS, AP market, we, like other transit agen- means there will be fewer acces- to see paratransit provide as well.” n their family.” n

8 | CRAIN’S NEW YORK BUSINESS | October 17, 2016

P008_CN_20161017.indd 8 10/14/16 6:53 PM AGENDA ARTS

Children’s museum cancels DRAWING KIDS: plan to move to Essex Crossing The museum has seen a big uptick Focus turns to Upper West Side, Wall Street sites BY MIRIAM KREININ SOUCCAR in visitors.

he Children’s Zanzibar: Muslim Cul- the United States and the the current political en- quarter of the fiscal Jan. 31 closing date and Museum of tures Near and Far.” The rest of the world. During vironment. year that began July 1 is already being booked Manhattan show, which took six its development, the mu- But since the exhib- was the best quarter for elsewhere. A new exhibit is once again years to develop, focuses seum received warnings it opened, attendance attendance in the muse- on American presidents, Tlooking for a new home. on the diversity of Mus- that the subject matter has been up 13% year um’s history. The exhibit “I Approve This Mes- The Upper West lim cultures in the city, was too controversial for over year. The first will be extended past its sage,” opened Oct. 1. n Side museum, which has been around since 1973, has pulled out of negotiations with Delancey Street Asso- ciates to move to Essex Crossing, the mixed- use development un- der construction near the Williamsburg Bridge. The new space Carine Joannou would have allowed PRESIDENT the 37,000-square-foot JAMIS BICYCLES institution to double in size. Andy Ackerman, the museum’s executive director, declined to specify why talks broke down. “We had a won- derful conversation, but at the end of the day it didn’t work out,” he said. “Location, financ- ing, timing—all those things have to line up.” A Delancey Street Steering her Associates spokesman declined to comment. The museum is in company forward. active discussions about two other potential sites—one on the Up- per West Side and one in the Wall Street area. The new space will be a minimum of 70,000 Understanding square feet, and the mu- seum is looking at both what’s important. existing buildings and new construction. Ack- erman said once a site is secured, the museum will begin a capital cam- paign. Denham Wolf, a Honoring her father’s legacy has been a priority for Carine since taking over Jamis Bicycles. And she’s done just that, real estate advisory firm that specializes in non- steadily growing the company. So when it came time to choose a new bank, she wanted a financial partner that could profits, is overseeing the help her continue to succeed. Carine found that in M&T Bank. We’ve put in the time to truly understand both her company search. The Children’s Mu- and the biking industry to determine what Jamis needs to keep moving ahead. To learn how M&T can help your business, seum, located on West visit mtb.com/commercial. 83rd Street, has long been a favorite spot for Upper West Side fam- ilies, but a number of popular exhibitions and programs have been at- tracting record visitors and pushing the current space beyond capacity. DEPOSITORY AND LENDING SOLUTIONS | TREASURY MANAGEMENT | MERCHANT SERVICES | COMMERCIAL CARD In February, the museum opened an exhibit on the Muslim Equal Housing Lender. ©2016 M&T Bank. Member FDIC.

COURTESY OF CHILDREN’S MUSEUM MANHATTAN world, “America to

October 17, 2016 | CRAIN’S NEW YORK BUSINESS | 9

P009_CN_20161017.indd 9 10/14/16 3:43 PM AGENDA INSTANT EXPERT HOUSING BY JOE ANUTA

Why de Blasio’s affordable housing plan is in trouble [in 5 steps]

THE ISSUE THE PLAYERS More than half of New York City’s To reach his targets, the mayor has pushed the city’s financing 13 million apart- machine to historic speeds, and firms that create entirely afford- ments are defined as 2able buildings in low-cost areas of the city have been eager to affordable—meaning oblige. De Blasio (below) is also trying to encourage denser devel- they have rents limited opment of market-rate housing in higher-cost neighborhoods, with by the government affordable apartments mixed in. Some market-rate developers have and received a public chafed under one of the mayor’s subsidy such as cash, tax breaks or zoning allowances. The new policies: mandatory inclusion- various city, state and federal programs that created them have ary housing. It is largely untested, all been controversial at one time or another, but debate now however, in part because demands centers on Mayor Bill de Blasio’s plan to build 80,000 new by Gov. Andrew Cuomo led to the affordable apartments and renew rent-capping agreements for expiration in January of the 421-a 120,000 more by 2024. The plan has been dogged by criticism tax break for new apartments, that many of the units will be too expensive for low-income New slowing the introduction of new Yorkers, who have been increasingly squeezed over the years as rental projects nearly to a halt. rents have outpaced income growth. Meanwhile, the mayor’s The stalemate stems from a war numerical goals have been jeopardized by the state’s failure for market share between union to extend the city’s 421-a housing-construction tax break, which and nonunion construction interests. expired 10 months ago, and by not-in-my-backyard opposition to In addition, denser development individual projects. is often opposed by local residents, who have lobbied City Council members into downsizing or rejecting proposed housing. Also, liberal advocacy groups are rallying opposition around the argument that poor people cannot afford the “affordable” apartments being created. WHAT’S NEXT

De Blasio has many obsta- cles to creating enough 5affordable housing to YEAH, BUT... offset population growth, pent-up The advocacy groups have a point. Slightly more than half of the units demand and resistance to devel- The mayor has to be created by the de Blasio plan would serve low-income house- opment. Rezoning neighborhoods many obstacles holds—a family of three making between $40,800 and $65,250. or parcels requires approval from 3 to creating That’s beyond the reach of the 40% of households classified as very or the local City Council member— extremely low-income; only 20% of the units to be created would be afford- which Queens Democrat Jimmy enough housing able to them. Even moderate- and middle-income households, such as a Van Bramer (below) recently to offset family of three making $65,280 to $134,640, are expected to get more proved is no sure thing, as he units under the plan than the poor would. The city’s affordable housing killed a 100% affordable project. population scheme, which relies on developers and property managers turning a profit, Construction unions might suc- growth, pent-up is not designed for the city’s poorest, who often rely on public housing and ceed in driving up labor costs for demand and federal Section 8 vouchers. With limited subsidies to go around, the mayor affordable-housing construction— has staked his plan on the idea that encouraging denser development which would depress production. resistance to around transit nodes, while requiring as much affordable housing as a project’s The bottom line is that absent development economics can tolerate, is the best path to a more equitable city. The strategy a crime wave or recession, market is designed to maximize housing production that is economically diverse, forces likely will overwhelm de rather than further concentrating the poor in low-income neighborhoods. Blasio’s attempt to move the needle on affordability. With unemploy- ment low and the minimum wage set to reach $15 an hour, a more realistic goal would be to see SOME BACKSTORY median income rise faster than The city’s thirst for affordable housing stems from a mismatch between supply and demand housing costs, as it did in 2015 that is likely to keep growing. New York’s population increased by 275,000 between 2010 for the first time in many years. 4 and 2014, while the city added only 64,508 housing units. As a result, rents have risen and dwellings are hosting more people, especially in core areas of the city. One school of thought calls for building as much market-rate housing as possible: High earners would move into new units, making older apartments available and affordable to those making less. But housing construction in the city is expensive and complicated and for decades has been insufficient to slake demand—which is why mayors have long intervened with subsidies and incentives for affordable units. Today a program centered on market-rate projects would be a political nonstarter in any case. BUCK ENNIS, BLOOMBERG

10 | CRAIN’S NEW YORK BUSINESS | October 17, 2016

P010_CN_20161017.indd 10 10/13/16 7:07 PM AGENDA REAL ESTATE

Manhattan brokerage offering rebates to lure tech-savvy buyers Rise of online tools has brokers rethinking how they do business BY JOE ANUTA

real estate full-service firm is ide- Although some buyers pie. “We haven’t rein- brokerage is ally suited to capitalize likely will always need vented the wheel here,” offering tobecause it operates with- a full-service company, he said. “But we think split its com- out high overhead costs, Hovanec is betting others the market is going to Amissions with home like marketing cam- will start demanding a shift this way and we’d HOUSE SURFING: Search engines often allow buyers to buyers—a bold response paigns or a retail office. piece of the commission like to ride the wave.” n find what they’re looking for—without a broker. T:7.625” to shifts in the real estate market sparked by the rise of StreetEasy, Trulia and other online search tools. Todd Hovanec, head of Luminous Re- alty, recently launched the Direct Buyer Assist program, which offers home buyers who have already found their ideal property or have other- wise done significant legwork a 50% rebate on the broker’s share of the sale commission. In New York City, sellers typically pay a 6% commission to their broker, but if the buyer has a broker of his own, that commission is split 50/50. On a $1 million apartment, that works out to $30,000 each. Buyer-side brokers have long justified their take by pointing to the fact that they spend much of their time going to open houses and work-

ing with house-hunters T:9.875” who never close a deal, meaning they can go long periods without making a dime. But that logic breaks down when would-be buyers have already done much of that research themselves and need a broker only to help close on a property. The idea is not new, but the law regard- ing rebates was murky until New York state’s attorney general, Eric Schneiderman, clarified it last year. “Rebating by real estate brokers can greatly reduce the costs of buying and selling property,” Schneider- WE’D LIKE TO SHED SOME LIGHT ON HOW YOU CAN BETTER CONTROL YOURS. man said, “and even facilitate new and inno- vative business models.” Installing a network of sensors and smart fixtures allows you to monitor important data like occupancy and daylight Sources at several exposure. For more eye-opening tips on how you can reduce your lighting costs, be sure to explore our new interactive major brokerages said office building at our website. Financial incentives are also available. So call 1-877-797-6347 and find out if you qualify. that they have not ManageEnergy.conEd.com #ManageEnergy offered rebates since the ruling. But Hov-

ISTOCK anec said his small,

October 17, 2016 | CRAIN’S NEW YORK BUSINESS | 11

1 06541_CON_7p625x9p875_m1a.indd P011_CN_20161017.indd 11 10/14/16 4:18 PM Saved at 7-13-2016 2:28 PM from MS-208-CKATZ-NEW by Charlie Katz / Charlie Katz Printed At None

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Inks AGENDA VIEWPOINTS

As voters reconsider Trump, NY politics hang in the balance Three scenarios could play out in the wake of the Republican’s troubles One friend of mine is so angered by Trump—and THE IMPLOSION OF lessness in nominating him—that she the Republican candidate’s flaws but the GOP for nominating Donald Trump’s will vote a straight Democratic ticket so despises Clinton that he has been campaign is sending for the first time. She’s like a lot of other willing to gamble on Trump. His wife is him—that she will vote political shock waves suburban, independent women; she an accomplished media executive who a straight Democratic across New York as voted for Barack Obama in 2008 and, doesn’t participate in the debates we’ve Republicans go on the disappointed by him, for Mitt Romney had about the election. ticket for the first time defensive—especially in 2012. As of a month ago, she was those committed to Her choices this year, if voting for Trump. It’s hard to email leaks continue to ding her, many GREG DAVID Trump and those try- typical of voters like her, are % imagine she is now. lukewarm Clinton supporters could ing to distance them- important because she lives The most likely option stay home. This would be the best-case selves from him without angering his in one of those swing Sen- for them is to just stay home scenario for Republican candidates for 57PORTION of NY supporters. ate districts the Democrats and avoid choices they con- Congress and the state Senate. Of course, Hillary Clinton is going must capture. Nothing will voters backing sider unpalatable. Although Here are the numbers that matter. to win New York, but the key is by keep her from voting Nov. 8, Hillary Clinton Trump’s new strategy is to A recent poll showed Clinton beating how much and with what kind of voter and if Trump has so alienated depress turnout for Clinton, Trump 57% to 33% in New York— turnout. Three scenarios exist that will women that hundreds of thou- the most likely outcome is which would seem to be an impres- determine whether Democrats can win sands join her at the polls, New York that it will reduce GOP votes. The cou- sive lead. But Obama carried the state most of the five or so competitive races Republicans are in big trouble. ple lives on the crucial battleground of with 63% of the vote four years ago and for the House of Representatives and ● Republican voters stay home. Long Island, and if people like them a 28-point margin. Democrats need whether they can capture enough state Two other friends of mine are stay home, down-ballot Republicans Clinton to widen her lead and generate Senate seats to keep effective control: Trump supporters—which has some- will suffer greatly. near-record turnout. n ● High-turnout landslide for Clinton. times strained our get-togethers during ● Lots of people don’t vote. A friend of mine is so angered by the past few months. The husband is a If the presidential polls show an GREG DAVID blogs regularly at Donald Trump—and Republicans’ feck- midlevel executive who understands impregnable advantage for Clinton, or if CrainsNewYork.com.

Bureaucratic bottleneck slows city’s construction boom Department of Buildings must address shortage of site-safety managers BY MATT CARUSO

ith construction seem- of the industry. Many workers have ingly on every corner, been employed by numerous com- it might come as a sur- panies over the years, and securing prise to New Yorkers enough documentation can be incred- thatW many projects haven’t been able to ibly difficult and time-consuming. put shovels in the ground. It’s not for One potential solution is to issue a lack of financing, crews or equipment. temporary license allowing candidates What’s missing is a single worker, who pass the exam to become a site- whose absence keeps projects stuck on safety manager. The contingent license the drawing board: a site-safety person. could automatically expire if the can- Work on any building 15 stories or didate does not provide the required taller requires a site-safety manager. job-history information within a speci- Demand for these professionals has fied period of time. risen dramatically with the construc- In addition to fast-tracking appli- tion boom, and safety-compliance STYMIED: Without a cations, the city should look for firms are working overtime to train certified safety pro, ways to alleviate the pressure on the qualified individuals. But managers projects cannot proceed. safety-compliance industry. It could must be certified by the city Depart- allow candidates who have already ment of Buildings—which can take as qualified as site-safety coordinators— long as six months. safety-compliance industry to require on permit issuance and wait time for which are required on projects of 10 to For nearly two years, the entire con- more site-safety managers on larger inspections, among other metrics, but 14 stories—to fill in for site-safety man- struction industry in New York City has projects. Currently, a 15-story building we need more. What doesn’t get mea- agers on certain jobs. Or it could limit had to share an estimated 500 site-safety gets the same oversight as an 80-story sured doesn’t get fixed. With prevent- the need for a full-time, on-site pres- managers—nowhere near enough. The tower. You don’t have to be an expert to able construction-related fatalities ence to only exterior work, demolition shortage has cost us, delaying con- recognize that is wrong. steadily rising, this is especially urgent. and other high-risk operations. struction and causing the expense of Meanwhile, it’s hard to gauge the The delay in certification can be gen- The safety-compliance industry pro- site-safety compliance to skyrocket. It scope of the problem. Clear data erally attributed to the lengthy back- motes and trains site-safety managers. also has opened the door to unscru- from the Department of Buildings on ground check conducted by the city’s Now the city must do its part by putting pulous actors skirting the Department how many site-safety managers have Department of Investigation and the these homegrown safety professionals of Buildings’ regulations, such as by been certified, the average processing requirement to confirm a candidate’s to work. n employing unqualified and uncertified time and the number of applications eligibility based on prior construction people to check safety equipment. received have been hard to come by. industry experience. These are import- Matt Caruso is president of CR Safety, The long wait for certified safety The Mayor’s Management Report does ant and necessary, but the certification a safety-management company in New

BUCK ENNIS personnel frustrates efforts by the document the agency’s performance process fails to account for the realities York City.

12 | CRAIN’S NEW YORK BUSINESS | October 17, 2016

P012_CN_20161017.indd 12 10/14/16 1:55 PM   TO ANYWHERE Get to the places that matter most with the most nonstop flights of any airline.

American Airlines and the Flight Symbol logo are marks of American Airlines, Inc. oneworld is a mark of the oneworld alliance, LLC. © 2016 American Airlines, Inc. All rights reserved. OFF-SITE SUCCESS events | expos | entertainment Content is King Creating a Content-Rich Event Experience

Today, the organizations that create Today’s attendees want to be informed, and commit to a content marketing entertained and inspired in the event pro- cess from beginning to end. A great way of strategy are the ones poised for engaging meeting goers is through the use greater success in 2017. For meeting of storytelling to increase response, memo- rability and retention. Research has shown planners, content is at the core of that storytelling content: everything they do. Programming • Is compelling and emotionally engaging has always been key to any agenda. for users The quality of information and repu- • Is considered more relatable, understand- able and authentic tation of presenters are instrumental • Inspires and optimizes content in drawing interest and increasing • Strengthens inbound marketing and im- attendance. But technology over the pacts qualifi ed leads last fi ve years has changed all that. • Promotes sharing, builds relationships and sense of community

With the rise of digital, mobile and social Emotions, too, play a big part in storytelling. channels for conference planning, today’s How you make consumers feel infl uences meeting attendees are more involved than their decisions (i.e., if they like something, ever and demanding more in terms of how they share it). Research has shown that they engage with content at meetings and storytelling triggers the brain and releases events. Whether meetings are internal and “feel-good” and retention hormones.* It also on-site or external off-site conferences and allows the recipients to translate content conventions, a strong content plan—pre-, into their own thinking and experiences. during and post-event—will win the day. When employing the use of storytelling, be sure to connect the dots that lead to a PRE-EVENT conclusion and employ creative and largely Planners should consider content as a type interactive ways to get your points across. of inbound marketing. Promoting useful or entertaining original pre-event content gives Interactive and Engaging customers a reason to get interested in the Meeting goers expect interactive experi- upcoming event, follow you on social media, ences and a more organic approach to both subscribe to an email list, and even pre-reg- meeting content and event settings. Smaller ister. Consider creating a dedicated event campfi re sessions are gaining popularity for website, issuing infographics on industry their peer-to-peer learning setting and free trends your event will cover, engaging in- fl ow of ideas versus scripted presentations. fl uencers (both attendees and speakers) to help promote your message and launching Good interactive content is also highly a series of email blasts to hype content. visual, often incorporating video, using sound and motion to heighten engagement. A recent study, “Understanding the Role of Interactivity can mean that attendees have Digital Resources for Planning Meetings,” a hand in determining the outcome of a ses- showed that 79% of meeting goers con- sion or that they become content creators ducted online searches, 77% consulted on- themselves. User-generated content is a line reviews and 67% visited a content-rich trend in meetings and events and a valuable website when planning meeting attendance. way to keep attendees engaged—as well as an effective means of extending knowledge Some companies are even monitoring the and sharing information far beyond the experience of their event (gauging activities parameters of your four walls. and the emotions of attendees over time as they interact with brands) to gain better POST EVENT insight into what motivates participants at Content marketing keeps the conversation Off-Site Success every stage of the meeting process. going long after your event. Social media allows you to stay engaged with your core DURING EVENT group while extending learning to a broad- For information to advertise contact Transformation is the watchword of con- er universe. You can use digital marketing tent marketing at events today. One-sided Stu Smilowitz at 212.210.0736 (web, mobile and social media) as well as lecture-like and passive educational formats more traditional methods, like email, to have been replaced with a variety of inter- share further insights, expand on issues active and content rich experiences. raised and supply new content that will Storytelling keep your attendees coming back for more. The art of storytelling and its emotional *Harvard Business Review, June 2003 (“Storytelling that Moves People” impact are being rediscovered and gaining article based on conversation with the author, Story: Substance, Structure, Style, and the Principles of Screenwriting, published in 1997 Issue: 11/7/2016 Closing Date: 10/21/2016 the focus it deserves in event planning. by Harper-Collins, Robert McKee)

An Advertising Supplement to Crain’s New York Business

Offsite_Success_Oct_2016.indd 1 10/13/16 3:50 PM AGENDA THE LIST NY AREA’S LARGEST FOUNDATIONS Ranked by assets

                 

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FOR ALL CRAIN’S LISTS, GO TO CRAINSNEWYORK.COM/LISTS

October 17, 2016 | CRAIN’S NEW YORK BUSINESS | 15

P015_CN_20161017.indd 15 10/13/16 7:01 PM ENTERTAINMENT | STUDIO CITY

A production boom has turned New York STAGE into a TV town. But how long will it last? MIGHT BY ADDIE MORFOOT

ON THE SET: Cine Magic East River Studios, where Phil Mavrigiannakis is general manager, scored Sarah Jessica Parker’s new HBO series. BUCK ENNIS

16 | CRAIN’S NEW YORK BUSINESS | October 17, 2016

P016_P017_P018_P019_CN_20161017.indd 16 10/13/16 10:34 PM arah Jessica Parker began work in Febru- Instead of choosing one of the 70 soundstages at City between 2009 and 2013, while the United States ary 2015 on the pilot episode of Divorce, her the three other major New York City studios, HBO as a whole saw only a 6% increase, according to the first series since starring in the smash hit picked a lesser-known facility with fewer amenities state Department of Labor, with employment directly Sex and the City, which ran for six seasons in Greenpoint: Cine Magic East River Studios. related to film and television reaching 130,000 people on HBO, led to two motion pictures and “It’s really hard to find good-quality stage space in 2012. Sinspired a bus tour throughout the city that still sells in the city,” said Clyde Phillips, an executive pro- That growth has put soundstages in short supply, out to die-hard fans 12 years after the show ended. ducer who has served as the showrunner for AMC’s creating maddening problems for television produc- ThoughDivorce , which premiered Oct. 9, was among Feed the Beast. tion companies while spurring property owners to the most highly anticipated shows of 2016, Parker’s New York City is in the midst of an unprecedented keep up with demand by investing tens of millions star power mattered little when it came to finding TV production boom, one that contributed $8.7 bil- of dollars in new and renovated stages. Established a soundstage in New York City to shoot the series. lion to the local economy in 2015, an increase of studios are furiously expanding throughout the five Silvercup Studios in Long Island City, where many more than $1.5 billion, or 21%, since 2011, according boroughs, while newcomers are converting indus- interior scenes of Sex and the City were shot, didn’t to the city. Employment in the motion picture and trial spaces in the city and in the northern suburbs have a vacancy at any of its two dozen soundstages. video industries grew by nearly 44% in New York into stages. Even entrepreneurs farther upstate are VARIOUS STAGES Two types of facilities allow productions to qualify for the state tax break LEVEL 1 A SINGLE STAGE with a minimum of 7,000 square feet of contiguous space LEVEL 2 Bridge the gap ● INCORPORATES a between competitive pricing permanent lighting grid ● IS COLUMN-FREE with and the stability you need. a clear height of at least 16 feet under the lighting grid It’s time to switch to Oxford. ● IS SOUNDPROOFED to meet required noise criteria

● HAS SUFFICIENT heating and air conditioning without the need for supplemental ON THE SET: Cine Magic East River units Studios, where Phil Mavrigiannakis ● HAS ENOUGH built-in is general manager, scored Sarah Jessica Parker’s new HBO series. electric service without the need for generators 21 NUMBER OF LEVEL 1 facilities, encompassing 59 soundstages With Oxford, you get the choices you’re looking for—with health plans you’ll prefer, prices you’ll like and the peace of mind that comes from working with a market leader. And now your business can take advantage of new lower rates on many Oxford plans across all three of our networks. Explore Oxford and experience the advantages of working with a local carrier that has spent 20 the last 30 years serving businesses like yours. NUMBER OF LEVEL 2 facilities, encompassing 156 soundstages SOURCE: Governor’s Office of New, lower-cost Motion Picture and Television Freedom Network Liberty Network Development Metro Network

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October 17, 2016 | CRAIN’S NEW YORK BUSINESS | 17

P016_P017_P018_P019_CN_20161017.indd 17 10/13/16 10:34 PM P016_P017_P018_P019_CN_20161017.indd 18 ENTERTAINMENT 18 |

CRAIN’S NEWYORKBUSINESS ing problems. counties instead. ultimately filming in Westchester andRockland couldn’t evenfindwithinthe space five boroughs, city. shows, Other including Amazon’s Red Oaks, warehousesverted that are popping up around the found production homes at one of many the con- Showtime’s supply. High-profile, high-budget shows including credit, great the majority do, putting spaceinshort applied for advantage take permits of state the tax oughs in2015.While not of all productions the that issuedpermits 12,205filmingacross all five bor and Steiner Studios Brooklyn inthe Navy Yard. Silvercup Studios inLong Island City and Bronx; the Island Kaufman City; Astoria Studios inQueens; studios: Broadway Stages inBrooklyn and Long arewhich required by four the major include studio equipment rental fees, month.$300,000 per That not does City can range from $100,000 to and building workshops inNew York with officespace and dressingrooms producers,eral renting astage along stream for studios. According- to sev requirement created asteady revenue a soundstage in New York. That to get it, productions had to use series. and 29TV York state. By 2013that number grewto 181films films seven andtelevision shows were shot in New growthindustry United inthe States.” In 2003,18 increase in production was “faster than overallthe ciates for Empire the State Development Corp., the According to astudy conducted by Camoin Asso- 30% of expenditures. qualified The change worked. productions. ings—not enough to change for calculus the most more. But credit the to led only $25million insav- crew, the else: equipment, the insurance the and whereas below-the-line costs include everything and producer credits are considered above line, the tures. Movie-star as well as salaries writer, director 10% credit on“below qualified the line” - expendi production.$50 million per working saved from them $5million to more than told else. toProducerseverything headed Canada to film primarily for location or exterior shots and then credit in2004,productions came to New York City Origins ofataxbreak facilities would go away, no doubt about it.” Studios CEOAlan Suna said. “Ninety percent of the we are going back to empty warehouses,” Silvercup lost. “Absent be of jobswill tax-credit the program, in New industry YorkTV up and thousands dry will credit tax the is not renewed, many insiders say the but boom alyst to ofis expire set TV the in2019.If credit program, is which as universallycat the seen - uncertainty over state’s the tax- $420million film ple from out of town to work on our shows.” “Every stage is We booked. are evenbringing- inpeo working,” said production Collins. Chris supervisor SuffolkCounty. north of and Rockland Westchester counties and in give economic incentives to productions that film Gov. Andrew Cuomo to legislation sign that would angling for apiece of action.They the are pressing The demand for is space made worse schedulby - The Mayor’s Office of Media and Entertainment tax credit,The however,came with caveat: a key In state 2008,the expanded credit the to cover To keep productions here, statethe offered a At statetax the time the TV its passed film and Looming over building this frenzy, however, is wants who “Everybody to work inNew York is The New York Times that year that way this of

| Homeland

STUDIO CITY and Cinemax’s Knick The

|

O c t ober 17,2016 IN NEWYORKISWORKING.BUTTHIS SOME DEGREEOFFEAROVERTHAT” “EVERYBODY WHOWANTSTOWORK COULD GOAWAY. EVERYONE HAS -

Broadway Stages found productionthe a sound- When worked Collins on CBSshow the well as myriad independent films and commercials. features; approximately 330smaller-budget films as pilot productions; major, seven high-budget motion television shows; 28 broadcast, cable and digital pastthe year, city the played host to 52episodic cable and streaming programming proliferates. In crunches that result are likely to grow as original with spot work.” a two-week commercial, and continue I’ll to fill it in stage where Netflixfilming was Z show until mid-December,” Suna said. “Also the tions can make of use space. the sion of HBO’s Girls has stage spaceavailable due to conclu inpart the - hotel. People come and people go.” of Steiner Studios. “We are essentially aboutique few months,”ity every said Doug Steiner, chairman of production spaceduring peak times. out year the and can overlap, easily leading to alack 10- or at season 12-episode various through times - Showtime and other cable networks often shoot a to shoot Netflix, 22episodes, Amazon and HBO, a production astage books from August until May Spotty space scheduling and periodic the “The Vacancies docome up: Suna said that Silvercup “I like to keep my stages but full, Ihave availabil - Unlike classic the show network where model TV SPREADING THEWEALTH SOURCE: film and TVtax-creditprogram Proposed regional changes tothestate’s Girls Empire State Development Corp. Empire StateDevelopment stage is not with another booked TV Current 40% 30% 30%

. But only short-term produc-

Proposed 40% 40% 30% is empty. Ibooked Limitless , in the pastin the few years.” pretty up. booked It’s gotten more and more difficult Queens,”wood, he said, adding: “Everything is converted they bowling alley into astage inRidge - stage, but it was an unusual choice. “It was an old HBO series TheLeftovers series Path HBO , inaddition to The Live Night rented to Saturday converted ground the floor into a stagehavethey pany operations to warehouse’s the basement and not have any movedTV experience, com film or - wake of 2008financial the crisis. The sisters, who did Studios in2013afterthe company downsizedthe in manufacturing facility in Mount Vernon into Haven ters transformed family-owned the warehouse and company Industries Zelco are newcomers. The sis- VH1 show is currently filming. soundstage New inEast York, Brooklyn, where a Effects founderScottrecentlyLevy a new opened Gowanus Canal, Superfund afederal site.) Eastern 270 Nevins St. of as part its effort to clean theup ish studio’s the main 40,000-square-foot facility at citythe plans to eminent use domain to demol- house facilitiescity inthe and suburbs northern has formed of entrepreneurs transforming ware- during keyof times year, the acottage industry thegap Filling “We once had aphotographer in here said who Nicole and of Gabrielle consumer Zeller products With more the established studios solid booked cans homehas been to FX’s The Ameri a soundstage inGowanus, Brooklyn, Path in Mount Vernon housed Hulu’s The Train the on Girl rented spaceto box the office hit The der Street Productions inYonkers Homeland RiverEast Studios hosted Showtime’s into stages. Greenpoint’s Cine Magic for last the five years. (In 2021 for two Effects, seasons. Eastern . In Westchester, Alexan- skit productions, the and Haven Studios . - 10/13/16 10:34 PM

NEWSCOM it would make a perfect production space,” Nicole said. “So we went online and figured out how to do it and then marketed it on [the state] website.” Demand for high-end stages Warehouse conversions do not offer all of the amenities that the larger studios do, according to Collins, who is currently working on the third sea- son of The Affair. The Showtime drama filmed its first season at Broadway Stages, its second season at Steiner and its third and current season at Kaufman Astoria. “Steiner, Kaufman, Silvercup and Broad- way Stages have the support systems, the offices, the dressing rooms and are clean and profession- ally run,” he said. The big four “have everything you need while the warehouses just don’t have the same level of upkeep and professionalism.” Phillips said that in the rush to meet demand, the quality of the studio space in the city has suffered. Along with Feed the Beast, he also served as show- runner for Showtime’s Nurse Jackie. Both series were filmed at Kaufman Astoria. “There are buildings that are designated as stages so that the tax break can go forward that are not really stages and do not offer the high-quality facil- ities that someone like Kaufman Astoria offers,” Phillips said. That criticism has given the major studios’ expan- MONEY SHOT: sion plans greater urgency. Silvercup recently opened Money Monster was a a $35 million, three-soundstage facility, dubbed Sil- rare big-budget feature film shot in the city. vercup North, in the South Bronx. In June, Kaufman Astoria Studios announced the construction of two new soundstages on its Astoria campus, bringing the total number of stages at the complex to 12. Broad- way Stages operates more than 20 stages in Brooklyn MOVIES OUT NOW and Queens. In February 2014 it announced plans to invest $20 million to redevelop Staten Island’s THE PRODUCTION BOOM focused on New York has one blurry spot: big-budget movies. Broad- old Arthur Kill prison into a movie backlot with cast and cable television and digitally streamed shows are pushing feature films whose production five soundstages. (Construction on the 69 acres had budgets average $67 million out of the five boroughs. been held up due to land transfer issues.) According to a FilmL.A. study released in June, New York City hosted just seven of the 109 major Six stages are currently being added to Steiner’s feature films in 2015, down from 13 the prior year. California hosted 19 last year, the United King- 26-acre Brooklyn Navy Yard lot—which will bring dom 15, Georgia and Louisiana 12 each, and Canada 11. the total to 30. Steiner said he won’t stop expanding TV series, which can rent a soundstage for 10 weeks to a year, are studios’ first choice for a until his facility houses 40 stages. tenant, according to producers. And with TV production demanding space at unprecedented rates, “We started in 1999,” Steiner said. “We are 17 movies cannot compete for quality spots. “There is more safety and longevity [in television], and if you years into it, and we will keep going until we are a have the choice between the two you are certainly going to go for the safer, more secure and longer full 60 acres and have 40 (stages) and we have that production,” said Scott Levy, founder and president at Eastern Effects, a studio space in Gowanus, critical mass equivalent to the lots in Los Angeles.” Brooklyn. “As a businessperson, I have a lot of bills to pay.” Therefore feature film productions are in a difficult position, with few good choices. Location man- Looming expiration ager Joe Guest, whose credits include Money Monster and The Girl on the Train, recently worked on a The industry, though, must navigate growing Netflix feature film, Okja, starring Jake Gyllenhaal and Tilda Swinton. Guest said that the film did not tensions between the city, which has benefited enor- take advantage of the state’s tax credit because most of it was shot in South Korea. So the produc- mously from the tax credit, and the rest of the state, tion filmed in a boat repair warehouse, Agger Fish, at the Brooklyn Navy Yard, rather than at a city which is still looking to cash in. soundstage that could have qualified it for the credit. New York’s film tax credit applies to all 62 coun- “If we had needed a qualified production facility for that project we would have had to go to Beth- ties of the state. But to stimulate production in coun- page [Long Island], because Grumman and Gold Coast might have been the only stages available.” ties outside of New York City, state officials in 2014 Grumman Stages and Gold Coast Studios are high-quality soundstage spaces that have been used increased the 30% fully refundable tax credit to 40% for films including The Amazing Spider-Man, Salt and HBO’s upcoming Bernie Madoff movie, The Wiz- for shows and films with budgets over $500,000 that ard of Lies, but they are about 30 miles from Manhattan. are made in 40 upstate counties. In 2015, Albany and “They are huge and have lots of parking, but the distance is a real drawback for most productions,” Schenectady counties were added. Now Democratic Guest said. “I’ve heard producers say, ‘If we have to go to Bethpage then maybe we should go to Assemblywoman Aileen Gunther from Sullivan Atlanta or Boston instead.’ ” county in the Catskills wants to include the Hudson Doug Steiner, CEO of Steiner Studios, said films will shop far and wide for the most generous tax Valley (north of Westchester and Rockland coun- credit, “whereas New York has a built-in infrastructure, crew base and talent base for TV here,” he ties) and Suffolk County, which are close enough to said. “And that’s really why film sometimes gets crowded out.” — ADDIE MORFOOT the city to draw the kinds of productions that shoot here now. In the bill, Gunther states that “while this incen- tive has had a positive impact on the film industry If the governor signs Gunther’s bill, it will go into are in limbo. TV productions usually sign multiyear upstate, it has unfortunately had a negative impact effect immediately. But if the tax credit itself is not deals, and many are unlikely to want to shoot in on other parts of the state, namely the Hudson Val- extended before it expires in 2019, none of that will New York if it means moving to another city part- ley and parts of the Capital Region and Long Island. matter. Even though Cuomo attended the ribbon way through the contract. These areas are becoming film flyover counties. cutting for Silvercup North, the extension would “It’s a conversation I have with someone at least These counties cannot afford to be off-limits to this still have to go through the Assembly and state Sen- once a week: “It’s really crazy now, but how long will important and lucrative industry.” ate, whose members might have their own ideas for it last?” Collins said. “It’s in the back of everybody’s “I don’t know why they left us out to begin with,” how—or if—the credit should be extended. In the mind that this could go away. Everyone has some

NEWSCOM Gunther said. “It’s annoying. We’ve got it all up here.” meantime, producers are beginning to feel like they degree of fear over that.” n

October 17, 2016 | CRAIN’S NEW YORK BUSINESS | 19

P016_P017_P018_P019_CN_20161017.indd 19 10/13/16 10:35 PM ENTERTAINMENT | ON LOCATION

QUIET ON THE SET: Neighborhoods inconvenienced by film productions get cash to keep the peace.

rchitecturally distinctive neigh- crew’s resolve. “The next day the location manager borhoods like SoHo and Brooklyn called up the community group and said, ‘We would Heights, with their cast-iron store- like to work with you,’ ” Sweeney said. THE fronts and stately brownstones, are The two parties met with a representative of among the most sought-after in the the mayor’s office who, according to Sweeney, sug- Acity for film and TV shoots. gested that the producers ingratiate themselves by Residents put up with tractor-trailers consum- making a donation to the community group. They SQUEAKY ing all available parking spaces and enormous klieg gave “around $1,000,” Sweeney said. “After that,” he lights making a street daylight-bright after mid- added, “things got better.” night. To keep the peace, especially during large- The Mayor’s Office of Media and Entertainment WHEEL scale shoots when cast and crew spend days in one said it could not confirm the account. location, producers are making donations to neigh- Now in most cases, when people complain to borhood associations. Sweeney about a production, he explains that the Crews have been known to curry favor or spend film’s producers have made a donation. That money, GETS THE money here and there to smooth the ruffled feath- which Sweeney said can range from hundreds of ers of an irate resident who, say, can’t stroll down dollars to a few thousand, helps pay for the SoHo his block. But location managers and neighborhood Alliance’s annual newsletter and outreach as well as associations now describe a more formal practice. a legal defense fund. The alliance used the money in CASH “It’s becoming more and more standard that part to fight the construction of the 46-story Trump donations are SoHo condo- Bribe? Donation? Whatever it’s called, built into bud- minium-hotel, gets,” said Joe THE NEXT DAY THE LOCATION which the group the industry has long acquiesced to Guest, a location said violated the neighborhood demands manager who MANAGER CALLED UP THE area’s commer- worked on the COMMUNITY GROUP AND SAID, cial zoning reg- 2016 Jodie Fos- ulations and is BY ADDIE MORFOOT ter film Money ‘WE WOULD LIKE TO WORK now being used Monster. Guest WITH YOU’ only as a hotel. estimated that as Sweeney char- much as $20,000 acterizes the per film is set aside for such donations. payments as “a sign of respect,” adding that the Sean Sweeney, director of the SoHo Alliance, organization “is not being bought out or shaking a 40-year-old community organization whose anyone down.” mission is to “preserve the quality of life and the Peter Bray, executive director of the Brooklyn character” of the lower Manhattan neighborhood, Heights Association, also reaches out to productions acknowledges that his group has received donations that are planning to film in his neighborhood to ask from productions. for donations. “The entire reason they are filming He says that in SoHo the practice started with in Brooklyn Heights is because it’s a neighborhood Conspiracy Theory, a 1997 action and suspense that is attractive,” Bray said. “And it’s attractive drama starring Mel Gibson and Julia Roberts. The because of what the BHA has accomplished. production was filming in a walk-up building at “A lot of residents feel that filmmaking is a Thompson and Prince streets, where they set off an money­making vehicle for the city, and the city is explosion that made flames shoot out a window. It more interested in supporting that industry than it was 2 a.m., according to Sweeney. is in looking out for the interest of neighborhood “People called the SoHo Alliance to complain,” residents,” he added. Sweeney and Bray agree, how- Sweeney said. “So I said, ‘Let’s have a demonstration ever, that while location shoots are an inconve- at midnight.’ We went out and while we were there nience to neighborhoods, film production is good someone threw a bottle either at us or the film crew.” for New York City. “It’s an integral part of the city’s Coming after weeks of battling over parking economy,” Sweeney said, “and we aren’t going to—

BUCK ENNIS and sidewalk space, the bottle finally broke the film nor do we want to—stop that.” n

20 | CRAIN’S NEW YORK BUSINESS | October 17, 2016

P020_CN_20161017.indd 20 10/13/16 7:37 PM NEW YORK CITY’S LATINO COMMUNITY HAS LONG CONTRIBUTED to the rich tapestry of multicultural life enjoyed by New Yorkers throughout our great city. As we close this year’s Hispanic Heritage Month, Crain’s New York Business, through its custom division, launches its first Hispanic Executive and Entrepreneur Awards program to honor the exemplary work of leaders and pioneers throughout our community. From entrepreneurs to visionaries, from tastemakers to executives, and from community leaders to health care pioneers, Crain’s Custom division has selected Hispanic leaders from a wide and impressive pool of candidates across the five boroughs. Not only do those we are honoring have distinguished careers where their talents are on full display, but they have also improved the lives of fellow New Yorkers through their achievements. In these pages, you will hear from each winner. The finalists were so inspiring, we included snippets of our conversations with them on topics ranging from their leadership style, to career challenges and their personal tips to staying motivated. We are proud to shine the spotlight on the leaders of this dynamic and important segment of New York, its Latino community, and applaud their impactful effect on the city. By: Shirley J. Velasquez, Crain’s Custom Contributing Editor

FINAL CRAINS REV 3.indd 1 10/13/16 6:58 PM // EXECUTIVES

NANETTE CESAR CONDE COCERO, PH.D. CHAIRMAN WINNER REGIONAL PRESIDENT NBCUNIVERSAL JULIO PORTALATIN EMERGING MARKETS INTERNATIONAL GROUP PRESIDENT AND CEO PFIZER NBCUNIVERSAL TELEMUNDO MERCER FINALIST ENTERPRISES FINALIST How do you create a cohesive, inter- Sitting at the helm of one of the world’s leading consulting firms that special- national platform for your product? What is a key lesson you’ve learned izes in human resource issues, Julio Portalatin has a unique vantage point. Not “It is our responsibility and obliga- about the Hispanic market at your post? only is he an expert in the day-to-day efforts of running a global business, he tion to bring our innovative medicines “That it pays to invest in our business is also “at the epicenter of the changes and challenges facing today’s diverse to as many patients as possible in and invest in the Hispanic market. We workforce.” emerging markets that need these believe there is great potential in it for From unwieldy bureaucracy that impairs communication, to creative man- medicines. To achieve this mission we us at NBCUniversal. It is a transforma- agement of rising health care costs as workers’ lifespans increase, Portalatin need to answer the question of ‘How tional time in our industry’s history. finds solutions to help “organizations succeed with issues around their infra- do we create winning moments with There are constantly new formats and innovation in emerging markets?’ The structure, customers, and also develop a multigenerational workforce while platforms, and consumers are watching foundation for this journey will be and interacting with content differently. they compete for new talent.” based on a strong culture centered on Telemundo has played an important OF Mercer has grown tremendously under Portalatin’s watch, according to the putting our patients first; where aspi- role as the most innovative media 12 YEARS firm. He has expanded the business in emerging markets, broadened the firm’s ration, pride, and making no excuses company in Spanish-language television OT THE investments to $115 billion in assets, and made strategic alliances for customer- are at the core of our day-to-day today. We raised the bar in produc- YOU SP support solutions. Portalatin’s push for key research on gender equality in the mindset. The strength of a powerful tion quality and have helped evolve the CAN workforce will also have an impact beyond Mercer’s 20,000 employees and the culture brings colleagues together no scripted drama formats by successfully companies for which he consults. “Human resources consulting is about ask- matter where they are in the world introducing new genres such as the ing the right questions and then, through custom strategies that exceed best and allows us to have a cohesive and Super Series, bio musicals, romantic RELENTLESS practices, making a positive difference for clients,” Portalatin said. “We’re truly unified sense of belonging and pride, comedies and serialized dramas to making tomorrow, today. I can’t think of a more exciting task.” which results in a very engaged, com- Hispanic audiences in the U.S.” IC mitted, high-performing team.” SCIENTIF // ENTREPRENEURS INNOVATION?IT’S THERE, TOP S HE L F, ON THE THE TO H. NEXTMOUTHWAS DAISY EXPÓSITO-ULLA MARCOS A. RODRIGUEZ MINTY CHAIRMAN / CEO CHAIRMAN AND CEO D EXPÓSITO & PARTNERS PALLADIUM EQUITY PARTNERS FINALIST FINALIST It takes an average of 1,600 scientists WINNER What is the best piece of advice you Why is the spirit of an amateur PHIL SUAREZ can share with other professionals important as an entrepreneur? 12 years to bring one Pfizer medicine to ENTREPRENEUR RESTAURATEUR looking to start their own business? “Most of the companies we invest in SUAREZ RESTAURANT GROUP “To never give up. To fight and persist. are founder-owned businesses that life. That’s a lot of collective brainpower If something doesn’t work, reinvent were started in someone’s kitchen or dedicated to fi nding medicines that Before Phil Suarez became an internationally renowned restaurateur, he worked as your approach. Be curious to learn. garage. The entrepreneurs with whom a video producer in the glamorous world of advertising in 1970’s Manhattan. “There Be ready to reinvent. I’ve reinvented we partner are selling their businesses, improve lives. was a style about how things were done and a work ethic that was second to nobody myself: from leading within a global or majority stakes in their businesses, to else,” he said, “a world of creativity which was very exciting.” company to creating my own woman- us. I believe it’s important for us to have But what he loved most was the “hospitality and intermingling with people, which owned, independent ad agency. the humility to understand and to ap- Scientists and patients are one part of was a natural progression from the world of Madison Avenue” to his next venture: preciate how they have built their busi- the restaurant business. He opened his first eatery in Fire Island in 1976, and it be- Moving from a worldwide network of came an instant success. resources to become an independent nesses, to understand their challenges, a medicine’s journey. Get the full story Few could have predicted, however, that Suarez would blossom into an interna- pushes you and your partners to their hopes and fears, and to work with at Pfizer.com/discover. tionally recognized restaurateur. But a key collaboration with a French chef named be more unique in vision, ingenuity, them as partners to continue to grow Jean-Georges Vongerichten altered the trajectory of Suarez’s life. In 1991, they nimbleness and spontaneity. You learn the businesses they built from scratch, opened their first restaurant, JoJo, and set the blueprint for co-creating a world- to be singular. The real advantage of and to which they have dedicated their wide restaurant empire. the independent, though, is that you lives. There can be no successful com- The pair own more than 30 restaurants worldwide, including Spice Market, ABC can - and have to – stay away from the pany without the spirit, drive, and work Kitchen and Mercer Kitchen in New York City, and all of which offer Suarez’s trade- cookie cutter model. If you can face ethic of a dedicated entrepreneur. We mark high-end restaurant experience mixed with less formal dining and the best in- all the risks and challenges with this are very mindful of that fact.” gredients available. “I’m still striving for the best ingredients and finished product,” © 2016 Pfizer Inc. All Rights Reserved. Driven to discover the cure he said. “Ain’t no mountain high enough.” spirit, including the economic chal- lenges, you can come out a winner.”

FINAL CRAINS REV 3.indd 2 10/13/16 6:58 PM B:8.75” T:7.875” S:7”

CAN YOU SPOT THE 12 YEARS OF RELENTLESS S:9.4375” B:11.25” SCIENTIFIC T:10.5”

INNOVATION?IT’S THERE, ON THE TOP SHELF, NEXT TO THE MINTY MOUTHWASH.

It takes an average of 1,600 scientists 12 years to bring one Pfizer medicine to life. That’s a lot of collective brainpower dedicated to fi nding medicines that improve lives.

Scientists and patients are one part of a medicine’s journey. Get the full story at Pfi zer.com/discover.

© 2016 Pfizer Inc. All Rights Reserved. Driven to discover the cure

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IMAGES: Pfizer_Shot 7_7131-Final-moved pill bottle.psd CMYK 485 ppi HEADLINES_5_4_16.ai Pfizer_KO.ai // VISIONARIES

SERGIO FERNÁNDEZ GONZALO DEL FA DE CÓRDOVA PRESIDENT CO-FOUNDER AND CHAIRMAN GROUP M MULTICULTURAL PVBLIC FOUNDATION FINALIST FINALIST When implementing your vast WINNER What career challenge are you most grateful for and why? marketing experience with your MARIA HINOJOSA “The challenge is executing daily, vision for GroupM, why was it AWARD-WINNING JOURNALIST AND FOUNDER, pursuing the impossible and making important to think like an amateur? FUTURO MEDIA GROUP it possible. Every day is a new journey “When we created GroupM Multi- in developing strategic partnership cultural, we relocated many of our When Maria Hinojosa, an award-winning investigative journalist and producer, work with a collective vision greater people across various agencies, jumped from CNN to NOW on PBS, a smaller program, in 2005, she experienced than any one of us. I am most grateful teams and locations. Keeping them “major culture shock.” “It was scary leaving a worldwide company to work for a for having built a lifetime of partner- motivated and making them feel small organization,” she told Crain’s. ships and blessed for having teams part of the multicultural team was a But it also turned out to be the “best thing,” she said. Not only did Hinojosa learn around me that are crazy enough to challenge. The solution was two-fold. to craft long-form television production and how to raise money to make shows, but see, believe and trust me to execute. Lots of workshops, team-building she also burnished her reputation as a talented reporter who produces compassion- Having the vision is one thing; having meetings and one-on-one conver- ate reports featuring alternative voices and story angles. the resources to execute is another sations were one part of the solu- Then in 2010, Hinojosa founded Futuro Media Group, a nonprofit multimedia tion. Being their trusted adviser and production company. From her office in Harlem, Hinojosa creates multimedia con- thing. And having the team to see tent for video and podcasts “for the new American mainstream in the service of them through is the Holy Grail. That’s representing their voices loudly and empowering people to navigate an increasingly diverse and connected world.” why I am thankful every day for hav- clearly, both internally and externally, While FMG gave her a voice as an independent journalist and entrepreneur, it was ing surrounded myself with incredible was the other. In a world driven by also a platform where other diverse journalists have flourished, producing media of people.” the bottom line, having the courage national consequence with Harlem as a backdrop. “My team is dedicated to bring- to try things out and to always believe ing authenticity and integrity to our work,” she said, “but also making sure we are that everything is possible, is refresh- representing a very different kind of perspective on what’s happening in our world.” ing. You need to have that amateur spirit, challenge the status quo, and always look for what is next.” // COMMUNITY LEADERS

PLINIO AYALA FELIX V. MATOS PRESIDENT AND CEO RODRIGUEZ PER SCHOLAS, INC. PRESIDENT FINALIST QUEENS COLLEGE, CITY UNIVERSITY OF NEW YORK WINNER HECTOR BATISTA What is your favorite part of the job? FINALIST “I often get emails from our graduates What professional experiences EXECUTIVE DIRECTOR providing updates on where their ca- can you draw on as your most BIG BROTHERS BIG SISTERS OF NEW YORK CITY reers have gone. Almost every email rewarding? begins with a “thank you” for the Per “Serving in the Cabinet of the Gov- Though Hector Batista was excited to be the first Latino leading Big Brothers Big Scholas experience and then contin- Sisters when he arrived in 2011, he had inherited a nonprofit that was not fully ernor of Puerto Rico (2004-2008) aligned with its own founding mission. “The organization was caught up in its rich ues to say that they have progressed gave me great professional growth history, but it hadn’t caught up with time.” quickly in their job and are excited in an area that was not entirely my Using a common sense approach to problem-solving, Batista created a strategic about their future. These emails are expertise; it allowed me to man- growth plan that helped BBBS enhance educational skills for the 2,700 children and what I live for at Per Scholas because age complex public-policy issues. their families across the city’s five boroughs, and hire the right staff. I know that our impact goes beyond Starting your college presidency Four years after implementing his plan, Batista is seeing changes. A full 97% of the graduate and will have positive facing repeated budget cuts is not BBBS kids are graduating to the next grade. Expansion of key programs, such as change in the lives of their loved ones the easiest way to make a good first the education initiative, “offer academic enrichment programs including college- and the community they are a part of. impression on your students, faculty readiness and computer-tutoring workshops.” We are making a huge difference.” Batista is so committed to helping the children, 75% of whom come from single- and staff. However, education is parent households, that he even works the phones himself on a weekly basis to ask the field of endless possibilities for donors for higher pledges. His favorite part, however, is meeting the Bigs and Littles those with unrestrained curiosity to hear directly from them how things are working, or not. and passion for life-long learning. I That was how Batista found out that the number one request Littles were asking know that I am contributing to mak- Bigs, was for help navigating the education system. Batista responded with an edu- ing the American Dream possible cational handbook to provide resources in one place. “I’m in awe of these amazing for thousands of students and their young people who make a commitment to having an impact on a young person.” families.”

FINAL CRAINS REV 3.indd 4 10/13/16 6:58 PM SM

Congratulations to the honorees of the Hispanic Executive and Entrepreneur Awards. © 2016 United Airlines, Inc. All rights reserved. © 2016 United Airlines, Inc. All rights reserved. // HEALTHCARE PIONEERS

DR. ROSA M. GIL, DSW PALOMA IZQUIERDO- PRESIDENT AND CEO HERNANDEZ COMUNILIFE PRESIDENT AND CEO FINALIST URBAN HEALTH PLAN, INC. FINALIST What is the best lesson you’ve What’s the best piece of advice learned in your current role at someone has ever given you? Cominulife? “Set goals, write them down, and stick “That housing is a powerful social to them until they are accomplished. WINNER RAMON RODRIGUEZ determinant of health. Zip codes Don’t ever give up on them, otherwise are a stronger predictor of health they’ll never happen. You have to PRESIDENT AND CHIEF EXECUTIVE OFFICER outcomes than genetics, as reported persevere and keep working on them, WYCOFF HEIGHTS MEDICAL CENTER by researchers at the Robert Wood regardless of how hard it seems. You Johnson Foundation. Comunilife When Ramon Rodriguez arrived at Wycoff Heights Medical Center in Bushwick, have to really believe you can make it Brooklyn in 2012, things were in disarray. Many in the community thought the hospi- provides over 1,600 affordable and happen and never quit. The challenge tal would close. In Albany, some elected officials advocated for a merger between the supportive housing units for our most to grow the organization was a signifi- medical center and two other hospitals in the area that were also financially stressed. vulnerable homeless Latinos and other cant one that can’t be underestimated. For the institution to survive, quick changes needed to be made. Rodriguez started underserved persons living with HIV/ We started out as a small community- by opening personal lines of communication with each level of staff and instituting AIDS, mental illness and other chronic based organization, a small private town-hall meetings. “These meetings enabled me to learn firsthand about what was illnesses. We have created a short-term practice in the South Bronx. We could working and what needed to be improved,” he said. His goal was to keep a “begin- supportive Medical and Psychiatric have stayed that way, but we didn’t. ner’s mind” by asking simple questions that allowed him to understand the root of Respite program, the first ever in the city, Over time, we have grown into one of the problem. for medically–cleared hospital patients the largest federally qualified health Though Rodriguez is making progress in restructuring the hospital, unpopular who lack appropriate housing in which moves, like budget cuts, sometimes put him at odds with board members and officials centers in New York State and have in Albany who pressed for the merger. Undaunted, Rodriguez guided his board in an- to recuperate. We prevent unnecessary been nationally recognized for our other direction and entered into an affiliation arrangement with Northwell Health emergency room visits and hospital work. We have become a respected Medical in 2015 that will allow Wycoff to improve its financial situation independent- admissions and provide community- player in the health care industry. That ly. Said Rodriguez “At Wyckoff, we are looking at everything with a fresh lens to solve based behavioral health services that didn’t happen overnight. We evolved problems so that we can improve our capacity to serve our customers.” contribute to the transformation of the over several decades.” health and behavioral delivery system.” // LATINOS TO WATCH

KEITH HERNANDEZ GUSTAVO LAURIA PRESIDENT CO-FOUNDER AND CCO THE SLATE GROUP WE BELIEVERS FINALIST FINALIST What career challenge are you What is a distinctive feature of WINNER most grateful for and why? your company, We Believers? TANYA MENENDEZ “The hardest challenge has been “It’s the opportunity of building CO-FOUNDER AND CMO unlearning the success we’ve had in the We Believers culture every day. MAKER’S ROW the past to focus on what needs to be Our name defines us. And we try to done for the future. For years, online reflect that in every thing we do. The Ever since the third grade, Tanya Menendez longed to start her own business. And when media was all about driving traffic fact of strongly believing in what we a friend invited her to join his fledgling leather-goods company, Menendez took a risk and increasing page views, compa- do, how we think and how we work and left her tony Goldman Sachs position to become an entrepreneur. “There was never going to be a perfect time to quit.” nies chasing scale for scale’s sake. with our clients is what allows us to Soon Menendez confronted the reality faced by many makers in the United States: What we have found in the past few go beyond our limitations every time an outdated sourcing process. So she came up with the idea to create Maker’s Row, an years is that it’s not always as simple and do something that makes us feel online platform to connect entrepreneurs and designers with American manufacturers. as just driving the numbers up. At proud. We are a small agency packed She tapped into her background in automation and efficiency creation within corporate Slate, with now 20 years of publishing with senior people who really believe organizations. Since then, the company has had over 100K businesses using the plat- under our belt, we’re constantly be- in our vision. We work hand in hand form. ing forced to figure out how to break with our clients—not just for them. Maker’s Row wasn’t the first to solve sourcing issues for companies, but they were the the mold and stray from the obvi- Our clients are part of the co-cre- first to focus on design and the needs of designers, according to Menendez. “I was very ous. There’s more to success than ation process. They are involved from new to the design space when I first started Maker’s Row, but that was an advantage for pure scale. Our current challenge the beginning, and that’s why they me,” she said. “I had a fresh perspective and my goal was to increase efficiency and ef- ficacy within the entrepreneurial space.” is to focus more on improving the become believers of the work, too. On a local level, Maker’s Row is helping small businesses flourish and scale, but on experience for our existing readers It’s all about conversations instead of a national level, the online nature of the company gives the manufacturing industry by building loyalty instead of just at- presentations. And when the agency an opportunity to compete globally. “We’re democratizing entrepreneurship. There’s tracting clicks. It’s been a success so and the client really believe in the nothing more satisfying than meeting someone that has made their idea come to real- far and a great learning experience in work, you may end up transforming ity because of Maker’s Row.” terms of what makes an impact.” consumers into believers of a brand.”

FINAL CRAINS REV 3.indd 6 10/13/16 6:59 PM // TASTEMAKERS

ROSARIO DAWSON NINA GARCIA CO-FOUNDER AND CHAIRWOMAN CREATIVE DIRECTOR VOTO LATINO MARIE CLAIRE FINALIST FINALIST

WINNER On her vision for building On breaking into the fashion LIN-MANUEL MIRANDA Voto Latino and uniting Latinos business in a conversation with PLAYWRIGHT, COMPOSER, ACTOR around the issue of voting. Bravo’s Andy Cohen. “In 2004, Voto Latino was simply “I always knew I wanted to be in In July 2007, after Lin-Manuel Miranda wrapped up the off-Broadway run of his an idea based on the state of our fashion…I went to F.I.T. and realized musical hit, In the Heights, he took a much-needed vacation to Mexico. For the community as it was, but also as it was hard to be a designer and that trip, Miranda picked up a copy of historian Ron Chernow’s tome, Hamilton, about I wanted to understand the business the life and times of one of America’s Founding Fathers. Miranda immediately it could be. I envisioned reaching out to other people like me by aspect of it. I did an internship with connected to the story of an immigrant man who used words and writing to make Marc Jacobs when he was at Perry his way out of poor and difficult circumstances to emigrate to pre-revolutionary leveraging the latest technology, America in 1772. media, social networks and high- Ellis and saw the other side of the Hamilton’s life, Miranda thought, lent itself well to the hip-hop genre. So he got profile artists to get them involved business - dealing with the editors. to work, and by the summer of 2015 introduced his musical, Hamilton, to the world. in the civic process. Plenty of people I was packing the boxes that were Miranda hired a diverse cast, including Latino, African- and Asian-American actors thought we were nuts. Social media going to Harper’s, Elle, and Vogue. to play the roles of Anglo historical figures. and texting were in the early stages, I would see the editors, and I said Like Hamilton, Miranda dissects ideas through writing, but in Miranda’s case he [and] no one was talking about the ‘That’s what I want to do - I want to also creates a prominent space in theatre for performers of color. “When we were Latino vote, let alone millennials; be an editor!’ It all fell into place in casting In the Heights, the hardest role to cast was Latino men to play the dad,” said that internship. My suggestion to Miranda. Either, A. you’re Jimmy Smit, and you live in Hollywood, and you make a and we were reaching out to our audience in English. But we rolled anyone looking for a career is to do real living doing this. Or B. you’ve been cast as the cop or the gang member or the as many internships as you can to drug dealer so many times that you quit. the dice and—with the help of “The other day I was in a rehearsal room and a guy that age came up to me and thousands of volunteers, partners see what’s out there.” told me, ‘Hey I played in the production of ‘In the Heights across the country this and supporters—American Latinos year.’ The fact that just by virtue of its existence, the play provides a living to that heard the calling.” (Quote from guy. That’s incredibly thrilling.” Rosario Dawson on VotoLatino.org)

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FINAL CRAINS REV 3.indd 7 10/13/16 6:59 PM TO PLACE A CLASSIFIED AD, CALL 1 800 444 6007 OR VISIT CRAINSNEWYORK.COM

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28 | CRAIN’S NEW YORK BUSINESS | OCTOBER 17, 2016 STATEMENT OF OWNERSHIP, MANAGEMENT AND CIRCULATION (Required by 39 U.S.C. 3685) 1. Publication Title: Crain’s New York Business 2. Publication No.: 000-209 3. Filing Date: 9-30-16 TO PLACE A CLASSIFIED AD, CALL 1 800 444 6007 OR VISIT CRAINSNEWYORK.COM 4. Issue Frequency: Weekly except for double issues the weeks of June 27, July 11, July 25, Aug 8, Aug 22 and Dec 19 5. No. of Issues Published Annually: 46 PUBLIC & LEGAL NOTICES 6. Annual Subscription Price: $99.95 7. Complete Mailing Address of Known Office of Publication: Crain Communications, Inc. 685 Third Avenue, New York, New Notice of Qualification of Lexington Co- Notice of Application for Authority of Pri- Notice of Qualification of Penn ADW, York County, NY 10017 Investment Partners Energy, L.P. Author- vate Luxury Collection New York LLC LLC. Authority filed with NY Dept. of 8. Complete Mailing Address of Headquarters or General Busi- ity filed with NY Dept. of State on filed with the Secy. of State of NY State on 7/11/16. Office location: NY ness Office of Publisher: 685 Third Avenue, New York, NY 10017 9. Full Names and Complete Mailing Addresses of Publisher, 10/4/16. Office location: NY County. (SSNY) on 1/15/14. Formed in DE County. Princ. bus. addr.: 825 Berk- Editor, and Managing Editor: Publisher, Jill Kaplan, Crain Com- Princ. bus. addr.: 660 Madison Ave., 1/14/14. Office loc.: New York Coun- shire Blvd., Ste. 200, Wyomissing, PA munications, Inc. 685 Third Avenue, New York, NY 10017; Editor, 23rd Fl., NY, NY 10065. LP formed in ty. SSNY is designated as agent of 19610. LLC formed in DE on Jeremy Smerd, Crain Communications, Inc. 685 Third Avenue, New York, NY 10017; DE on 7/27/16. NY Sec. of State des- LLC upon whom process against it may 9/25/15. NY Sec. of State designat- 10. Owner (if owned by a corporation, its name and address ignated agent of LP upon whom proc- be served. The address SSNY shall ed agent of LLC upon whom process must be stated and also immediately thereafter the names and ess against it may be served and shall mail copy of process to is 240 E. 55th against it may be served and shall addresses of stockholders owning or holding 1 percent or more of mail process to: c/o CT Corporation St., 2H, New York, NY 10022. The of- mail process to: c/o CT Corporation total amount of stock. If not owned by a corporation, the names and addresses of the individual owners must be given. If owned by System, 111 8th Ave., NY, NY 10011, fice address required to be maintained System, 111 8th Ave., NY, NY 10011, a partnership or other unincorporated firm, its name and address, regd. agent upon whom process may in DE is 2711 Centerville Rd., Ste. regd. agent upon whom process may as well as that of each individual must be given. If the publication is be served. DE addr. of LP: c/o The Cor- 400, Wilmington, DE 19808. Cert. of be served. DE addr. of LLC: 1209 Or- published by a nonprofit organization, its name and address must be stated.)(Item must be completed.): Crain Communications Inc. poration Trust Co., 1209 Orange St., formation filed with the Secy. of State, ange St., Wilmington, DE 19801. Cert. 1155 Gratiot Avenue, Detroit, MI 48207-2997; K. E. Crain, 1155 Wilmington, DE 19801. Name/addr. of John G. Townsend Bldg., 401 Federal of Form. filed with DE Sec. of State, Gratiot Avenue, Detroit, MI 48207-2997. R. E. Crain, 685 Third genl. ptr. available from NY Sec. of St., Ste. 4, Dover, DE 19901. Pur- 401 Federal St., Dover, DE 19901. Avenue, New York, NY 10017; State. Cert. of LP filed with DE Sec. of pose: Any lawful activity. Purpose: all lawful purposes. 11. Known bondholders, mortgagees and other security holders owning or holding 1 percent or more of total amount of bonds, State, 401 Federal St., Dover, DE mortgages or other securi-ties: None. 19901. Purpose: all lawful purposes. Notice of Qualification of Notice of Qualification of NOBLE CAPI- 12. For completion by nonprofit organizations authorized to mail at special rates. The purpose, func-tion, and nonprofit status ASSUREDPARTNERS OF MICHIGAN, TAL ADVISORS, LP of this organization and the exempt status for Federal income tax Notice of Qualification of SAGEWIND LLC Appl. for Auth. filed with Secy. of Appl. for Auth. filed with Secy. of State purposes (Check one). CAPITAL LLCAppl. for Auth. filed with State of NY (SSNY) on 09/30/16. Of- of NY (SSNY) on 09/01/16. Office loca- ❏ Has Not Changed During Preceding 12 Secy. of State of NY (SSNY) on tion: NY County. LP formed in Delaware months fice location: NY County. LLC formed in ❏ Has Changed During Preceding 12 months. 09/07/16. Office location: NY County. Michigan (MI) on 02/24/16. Princ. of- (DE) on 06/22/16. Princ. office of LP: (If changed, publisher must submit explanation of change with LLC formed in Delaware (DE) on fice of LLC: 601 Abbot Rd., E. Lansing, c/o Noble Capital Advisors, LLC, 1330 this statement) 09/02/16. SSNY designated as agent MI 48823. SSNY designated as agent Ave. of the Americas, 7th Fl., NY, NY 13. Publication Name: Crain’s New York Business 14. Issue Date for Circulation Data Below: of LLC upon whom process against it of LLC upon whom process against it 10104. SSNY designated as agent of September 30, 2016 No. may be served. SSNY shall mail proc- may be served. SSNY shall mail proc- LP upon whom process against it may 15. Copies of ess to Attn: Steven M. Lefkowitz, 667 be served. SSNY shall mail process to Average No. Single ess to c/o Corporation Service Co., 80 Copies Issue Madison Ave., Fifth Fl., NY, NY 10065. State St., Albany, NY 12207. Cert. of the Partnership, Attn: George Noble at Each Issue Published Nearest to DE addr. of LLC: Corporation Service Form. filed with Dept. of Licensing and the princ. office of the LP. Name and Extent and During Filing Co., 2711 Centerville Rd., Ste. 400, Regulatory Affairs, 611 W. Ottawa St. - addr. of each general partner are availa- Nature of Preceding 12 Months Date Wilmington, DE 19808. Cert. of Form. Central Office, Lansing, MI 48909. Pur- ble from SSNY. DE addr. of LP: 1209 Circulation filed with Secy. of State, Div. of Corps., pose: Any lawful activity. Orange St., Wilmington, DE 19801. A. Total No. Copies John G. Townsend Bldg., 401 Federal Cert. of LP filed with Secy. of State, (Net Press Run) 42,315 42,123 St. - Ste. 4, Dover, DE 19901. Pur- Div. of Corps., John G. Townsend Bldg., B. (1) Paid/ NOTICE OF FORMATION of FLOAT DE- pose: Any lawful activity. 401 Federal St. - Ste. 4, Dover, DE Requested SIGN STUDIO, LLC. Arts. of Org. filed Outside-County 19901. Purpose: Any lawful activity. with Secy. of State of NY (SSNY) on Mail Subscriptions Stated on Notice of Formation of VertiPark, LLC. 9/21/2016. Office location: NY Coun- Form 3541. Arts. of Org. filed with Secy. of State of ty. SSNY designated agent upon whom LANDMARK REGAL LLC, Arts. of Org. (Include NY (SSNY) on 8/26/16. Office loca- process may be served and shall mail filed with the SSNY on 07/28/2016. advertisers Office loc: NY County. SSNY has been proof and tion: NY County. SSNY designated as copy of process against LLC to: 7014 exchange copies) 10,312 10,031 agent of LLC upon whom process 13th Avenue, Suite 202, Brooklyn, NY designated as agent upon whom proc- (2) Paid In-County against it may be served. SSNY shall 11228. Principal business address: 65 ess against the LLC may be served. Subscriptions mail process to: 415 W. 45th St., NY, E 11th Street, 6D, New York, NY SSNY shall mail process to: The LLC, 2 (Include River Terrace Apt. 10S, NY, NY 10282. advertiser’s NY 10036. Purpose: any lawful activity. 10003. Purpose: any lawful act. proof and Purpose: Any Lawful Purpose. exchange copies) 12,740 12,502 (3) Sales Through Dealers and Notice of Qualification of USF Holland Carriers, Street LLC. Authority filed with NY Dept. of Vendors, Counter State on 9/22/16. Office location: NY Sales, and Other Non-USPS Paid County. Princ. bus. addr.: 700 S. Waverly Distribution 268 252 Rd., Holland, MI 49423. LLC formed in (4) Other Classes DE on 7/31/16. NY Sec. of State desig- Mailed Through nated agent of LLC upon whom process the USPS 1 0 C. Total Paid and/or against it may be served and shall mail Requested process to: c/o CT Corporation System, Circulation 111 8th Ave., NY, NY 10011, regd. [Sum of 15b. (1), (2), (3), and (4)] 23,320 22,785 agent upon whom process may be D. Free or Nominal Rate Distribution served. DE addr. of LLC: 1209 Orange (by mail and outside mail) St., Wilmington, DE 19801. Cert. of (1) Free or Nominal Rate Form. filed with DE Sec. of State, 401 Outside-County Copies included on PS Federal St., Dover, DE 19901. Purpose: Form 3541 16,601 18,183 all lawful purposes. (2) Free or Nominal Rate In-County Copies included on PS Notice of Qualification of Form 3541 1,019 0 ASSUREDPARTNERS OF TEXAS, LLC (3) Free or Nominal Rate Appl. for Auth. filed with Secy. of State Copies Mailed at Other Classes Through the USPS of NY (SSNY) on 09/30/16. Office loca- (e.g. First-Class Mail) 0 0 tion: NY County. LLC formed in Texas (4) Free or Nominal Rate (TX) on 02/16/16. SSNY designated Distribution Outside the Mail (Carriers or Other as agent of LLC upon whom process Means) 167 1 against it may be served. SSNY shall E. Total Free mail process to c/o Corporation Serv- Distribution ice Co., 80 State St., Albany, NY (Sum of 15d (1),(2),(3), & (4)) 17,787 18,184 12207-2543. TX addr. of LLC: 211 E. F. Total Distribution 7th St., Ste. 620, Austin, TX 78701. (Sum of 15c and Cert. of Form. filed with TX Secy. of 15e) 41,107 40,969 G. Copies not State, Carlos H. Cascos, James E. Rud- distributed 1,207 1,155 der Bldg., 1019 Brazos, Austin, TX H Total (Sum of 78701. Purpose: Any lawful activity. 15f, and g 42,315 42,123 I. Percent Paid and/or Requested Circulation 6 CONVENT PROPERTIES LLC. Art. of (15c / 15f x 100) 56.73% 55.61% Org. filed with the SSNY on 07/21/16. Office: New York County. SSNY desig- 16. This Statement of Ownership will be printed in the 10-17-16 issue of this publication. nated as agent of the LLC upon whom 17. I certify that the statements made by me above process against it may be served. SSNY are correct and complete. shall mail copy of process to the LLC, Jill Kaplan 628 Broadway, Suite 400, New York, Publisher NY 10012. Purpose: Any lawful purpose.

OCTOBER 17, 2016 | CRAIN’S NEW YORK BUSINESS | 29 EXECUTIVE MOVES ADVERTSING SECTION To place your listing, visit crainsnewyork.com/execmoves

ACCOUNTING FINANCE

Anchin, Block & Anchin LLP WeiserMazars WeiserMazars BankUnited David Horton, was George Moffa, was Lorenzo Prestigiacomo, Cesar Munoz, joined promoted to Partner. He promoted to Partner. was promoted to Partner, BankUnited as Vice Pres- previously held the posi- He previously held Financial Services Group. ident. He was formerly tion of Director. David the position of Senior He previously held Vice President at HSBC will provide audit and Manager. George joined the position of Senior Commercial Banking tax services for a variety WeiserMazars in 2006, Manager. Lorenzo has Group. He is responsi- of investment company and has more than 15 structures, including years’ experience providing tax compliance, more than 15 years’ experience in auditing, ble for growing commercial lending and mutual funds, domestic and offshore funds, tax planning and advisory services to high reviewing and compiling financial state- deposits among middle-market companies master-feeder structures, private equity, net worth individuals and privately-held ments, and regulatory filings for banks, in the New York metropolitan area. The venture capital, general partnerships and businesses in the real estate and financial broker-dealers, hedge funds, private equity Westchester resident brings 10 years of management companies. services industries. funds, and investment advisors. industry experience to his position.

WeiserMazars WeiserMazars WeiserMazars BankUnited

Charles Abraham, was John Ohannessian, was Michael Coletti, was Paul Harrison, joined promoted to Financial promoted to Partner, promoted to Office BankUnited as Vice Pres- Services Practice Leader. Real Estate Group. He Managing Partner, New ident. He was formerly He previously held the previously held the Jersey. He previously position of Partner. position of Manager, held the position of Vice President at Chase Charles joined Weiser- Frankel, Loughran, Starr Partner. Michael joined Bank. He is responsi- Mazars in 2003 and has extensive expertise & Vallone LLP. John works closely with real WeiserMazars in 2003 and has over 18 ble for business banking with a focus on providing audit services to public-interest estate developers, and has more than 14 years’ experience. Dedicated to talent man- providing commercial mortgages, business entities, specialty finance companies, and years’ experience providing tax compliance, agement and growing the firm’s New Jersey term loans, lines of credit and SBA lending. offshore investment companies. In his new tax planning and advisory services to high office, Michael is focused on specific and role, Charles will focus on strategic plans for net worth individuals and private equity strategic initiatives that advance Weiser- The Astoria resident earned his degree from the Financial Services Group. companies. Mazars’ local visibility. Binghamton University.

Capital One Bank WeiserMazars WeiserMazars WeiserMazars Lisa Todd, joined Craig Fine, was Jonah Gruda, was pro- Michael Rofman, was promoted to Office Capital One Bank as moted to Partner in the promoted to Partner, Managing Partner, Manufacturing and Managing Vice President Private Client Services Long Island. He previ- Distribution Group. He and Head of Treasury ously held the position Group at WeiserMazars. previously held the posi- Management Sales. She of Partner. He joined He previously held tion of Senior Manager. was formerly Senior WeiserMazars in 2012 and advises clients the position of Senior Michael leads the state’s Transportation and Managing Director and Chief Commercial Officer at GE Capital across the manufacturing, distribution Manager. Jonah has more than 15 years’ ex- Logistics Group and has more than 10 years’ and service industries. Craig specializ- experience providing accounting, auditing, Bank. Lisa will develop and communicate a perience advising a diverse array of high net es in auditing employee benefit plans, tax and advisory services to family-owned consistent sales vision for treasury manage- and has played a key role in enhancing worth individuals on business management, and owner-operated businesses in indus- ment throughout the Commercial Bank. She WeiserMazars’ presence in the Long improving profitability, tax compliance, tries including manufacturing, transporta- joins Capital One with more than 25 years Island Region. estate planning, and wealth preservation. tion and logistics. of experience. NEW HIRE?

Announce new hires, promotions and board appointments with

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30 | CRAIN’S NEW YORK BUSINESS | OCTOBER 17, 2016 GOTHAM GIGS

HOT IN HARLEM: Alvin “Mr. Lee” Smalls keeps his oven going for the love BY LANCE PIERCE of baking.

Harlem’s last old-style-rugelach baker Neighborhood institution Lee Lee’s crosses Southern and Jewish cultures ALVIN LEE SMALLS ee Lee’s bakery—home of “Rugelach by a “Nobody was here,” Smalls said. “There was a methadone Brother”—sits on a stretch of 118th Street off clinic across the street. They were my only customers— Frederick Douglass Boulevard, past storefront believe me.” He recalls he was making only $100 per week; AGE 74 churches, luggage-toting tourists and coiffed to survive he relied on loans from his 11 siblings. BORN Georgetown, South Carolina LWest African women in boubous. Over the next several years, neighborhood institutions RESIDES Harlem In the back, Alvin Lee Smalls (known as Mr. Lee), 74, is including Georgie’s Pastries and M&G Diner closed. The OLD-WORLD RECIPE Smalls rolling out dough, trying to keep up with orders. clinic shut down in 2010, along with its steady supply of describes his baking style as In the queue that forms, an older black woman awaits sweets-seeking patrons. Lee Lee’s presisted on the strength “a dying art.” He rolls each ru- gelach by hand and uses simple, four rugelach, which cost $1.25 each. A of web orders from as far away as Morocco. all-natural ingredients including middle-aged Asian man wants a dozen. There “I put in a lot Private investigator Scott Schuster fell butter. are intrepid Europeans and a child counting in love with Lee Lee’s rugelach, and in 2014 of hours with NEW-WORLD BLUES He doesn’t her coins. A tray of hot apricot rugelach imme- he and lawyer Ben Neshe partnered with think much of modern baking diately sells out, but there’s more on the way: no pay—just Smalls and his son Kevin. They started practices: “If you go to the super- chocolate and raspberry rugelach, eggs on out of love” selling a proproprietary blend of Harlem market, they’re selling the backs handmade rolls, pound cakes, pies—all Smalls’ Brand Coffee, with Smalls’s face on the bag. of somebody’s shoes and calling it rugelach.” own recipes. Recently, they enlisted Amazon to handle CULTURAL CROSSOVER Smalls Smalls arrived from South Carolina in 1962, landing a local deliveries. declared his love for Jewish cook- job as an onion peeler at New York Hospital. He caught The changes have helped, but Smalls acknowledges he ing. “I can make anything Jewish the baking bug and became the hospital’s pastry chef in the is still only breaking even. Foodie darlings Levain Bakery now. Anything,” he said. 1980s. As for the rugelach recipe: “I found it in a newspa- and Patisserie des Ambassades have opened nearby. As far NEIGHBOR FOR NEIGHBOR Af- per. I’ll be honest—I didn’t know about no rugelach.” He as Smalls is concerned, however, he is in a race only with ter customer traffic from a nearby “played at it,” he said, until he got the recipe right. time: “I have no competition at all. Period. Nobody can methadone clinic fell off in 2010, He opened Lee Lee’s in 2001, his second chance at own- touch me. I’m the last of the old-time bakers. Harlem blogs responded by calling for nearby residents to “start mak- ership after he closed a six-year-old bakery named after “I put in a lot of hours with no pay—just out of love,” he ing big orders!” for Smalls’ baked his father, Marion, in 1994. The new bakery, leased from a explained. “With flour and water, I can create something goods.

BUCK ENNIS neighborhood church, was in an area filled with empty lots. perfect. Can’t beat that, right?”— MARLAINE GLICKSMAN

October 17, 2016 | CRAIN’S NEW YORK BUSINESS | 31

P031_CN_20161017.indd 31 10/13/16 7:08 PM SNAPS

Good food for a good cause The Oct. 6 fundraiser for City Harvest was a foodie paradise. Guests at the gala to support the organization, which helps feed hungry New Yorkers, strolled around Pier 36 sampling preparations from more than 70 of the city’s top restaurants, chefs and bartenders.

Jilly Stephens, City Harvest’s executive director, and Dana Cowin, curating director of Chefs Club, Eric Ripert, City Harvest board member and co-owner of Le Bernardin; at the City Harvest event, which garnered nearly Florian Bellanger, co-owner of Mad Mac Macaron; Ariane Daugin, owner of $1.4 million. D’Artagnan; and Michael White, owner of Altamarea Group. Among the items auctioned off at the event were a dinner prepared by White and a Grand Cayman weekend hosted by Ripert.

Stopping trafficking Padding the nation’s At an Oct. 5 fundraiser safety nest for the Coalition Against Trafficking Elizabeth McCaul, in Women, actor partner in charge of Prom- John Doman and ontory Financial Group’s actress Mercedes New York office and an Ruehl flanked event American Red Cross board co-chairwoman Rachel member, with honoree Foster, founding Tina Charles, a New York co-chairwoman Liberty player and two- of World Without time Olympian, at an Oct. 6 Exploitation. fundraiser for the American Red Cross at the American Museum of Natural History.

Event co-chairwoman Debra Martin Chase, founder of Martin Chase Productions, and jazz vocalist Somi at the coalition event. Held at Tribeca Rooftop, the fundraiser brought in Josh Lockwood, CEO of the American Red Cross Greater New York Region; Chris $200,000. Cuomo, anchor, New Day on CNN; and Neela Mukherjee Lockel, CEO of the American Red Cross on Long Island. The Red Cross event raised $2.5 million.

ERIC VITALE, KATIE LYMA, DAVE KOTINSKY/GETTY IMAGES DAVE LYMA, KATIE ERIC VITALE, SEE MORE OF THIS WEEK’S SNAPS ONLINE AT CRAINSNEWYORK.COM/SNAPS GET YOUR GALA IN SNAPS. EMAIL THERESA AGOVINO, [email protected]

32 | CRAIN’S NEW YORK BUSINESS | October 17, 2016

P032_CN_20161017.indd 32 10/14/16 1:57 PM FOR THE RECORD*

n Nare Sushi The high-end retailer of cites estimated assets of $0 until 2029, when MetLife’s dential tower owned by the NEW IN TOWN 115 E. 57th St. lighting and bathroom fix- to $50,000 and estimated lease expires. Durst Organization. The The 60-seat midtown east tures is to move a few doors liabilities of $0 to $50,000. 9,889-square-foot spot will n Akashi restaurant consists of three down from its longtime RETAIL be Hudson’s second loca- 14 Christopher St. open-floor levels in tradi- Tribeca home. It plans to n Clothing retailer H&M tion. Winick Realty Group Executive chef Yoichi tional Japanese style. occupy 2,000 square feet of REAL ESTATE DEALS signed a 35,000-square-foot represented Durst, while Akashi brings more than the ground floor and 1,800 lease for a spot in a complex Murro Realty represented 25 years of expertise to this n Seven Point Espresso square feet below. COMMERCIAL of connected four-story Hudson Market. high-end Japanese restau- 637 Washington Ave., U.S. Bank signed a buildings at 160-08, 160- rant. Exclusively prix fixe, Brooklyn 68,000-square-foot sublease 16 and 161-2 Jamaica Ave. n Tesla Motors signed a deal this West Village restaurant This café brings seasonal BANKRUPTCIES with MetLife to move into in Jamaica Hills, Queens. to relocate its showroom to features a seasonal, multi- Australian food to Prospect multiple floors at3 Bryant The retailer plans to occupy 860 Washington St., in the course menu. Heights—the first Amer- n Creative Bgrs. d/b/a Park in midtown, owned the first and second floors meatpacking district. The ican outpost for the Mel- Burger King by Ivanhoe Cambridge and of the building in 2018. electric-car manufacturer n Harold’s Meat + Three bourne-based restaurant 273 Canal St. Callahan Capital Properties. Asking rent for the deal will occupy 7,800 square 2 Renwick St. group. Filed for Chapter 11 The bank is relocating its was $100 per square foot. feet of the ground floor This Southern cafeteria is bankruptcy on Oct. 3. The New York City headquar- JLL represented the tenant, of Romanoff Equities and now open on the ground n The Brooklyn Star filing cites estimated assets ters from 461 Fifth Ave. while Chera Realty Group Property Groups Partners’ floor of the Arlo Hotel. The 150 Greenpoint Ave., and liabilities of $500,001 MetLife is consolidating its represented the landlord. mixed-use building. Asking Hudson Square restaurant Brooklyn to $1 million. The creditors 200 Park Ave. headquar- rent was $60 per square has 110 seats and outdoor Located in the Brooklyn with the largest unsecured ters. Separate Cushman & n Hudson Market signed foot. Cushman & Wakefield dining. Bazaar, this Greenpoint bar claims are American Ex- Wakefield teams represent- a 15-year lease to set up a represented the landlords, is a more casual rendition press Business c/o Zwicker ed both MetLife and U.S. farmers market at 601 W. while Crown Retail Services n Mah-Ze-Dahr of the Lorimer Street neigh- & Associates, owed $13,270; Bank. The sublease runs 57th St., the midtown resi- represented the tenant. n 28 Greenwich Ave. borhood bar of the same Consolidated Edison Co. of Pastry chef Umber Ahmad’s name. Entertainment has a New York, owed $11,345; West Village bakery has DIY vibe, with karaoke and and AAA Electronics Ser- GET YOUR NEWS ON THE RECORD * been in the works since arcade games. vices, owed $2,792. ABOUTTo submit companyTHIS SECTION openings, moves or real estate deals, or to receive further information, she raised $35,000 in a email [email protected]. Kickstarter campaign two n Eldridge Properties Inc. For the Record is a weekly listing to help businesspeople in New York find opportunities, years ago. It’s now serving COMPANY MOVES 29-24 21st Ave., potential new clients and updates on customers. Bankruptcy filings from the Eastern and dark-chocolate brownies Long Island City, Queens Southern districts of New York are listed alphabetically. Real estate listings are provided in as well as savory hand pies n Urban Archaeology Filed for Chapter 7 bank- order of square footage. wtih Moroccan chicken. 158 Franklin St. ruptcy on Oct. 5. The filing

Tuesday, October 25, 2016 CRAIN’S Sheraton New York Times Square 811 Seventh Avenue Family Business Summit 8:00 a.m. – 8:30 a.m. Registration & Networking Breakfast 8:30 a.m. – 12:00 p.m. Program Because Business is Personal Cost to Attend*: $300 for individual ticket(s) Join Crain’s as we explore how New York family-owned $3,000 for table(s) of 10 businesses have managed to survive in the city while growing $3,850 for a table of 10 and their businesses through the generations. event journal ad *If your company is a family-owned and operated business, Plenary: Dynamic duos contact [email protected] to receive a promo code to register at a reduced ticket rate. Harvey Moscot, Fourth Generation, CEO, MOSCOT You must be pre-registered to attend this event. No refunds permitted. Zack Moscot, Chief Designer, MOSCOT For more event information: Michael Rudin, Vice President, Rudin Management Company, Inc. Ashlee Schuppius Samantha Rudin, Vice President, Rudin Management Company, Inc. 212-210-0739 Kenneth Woods, CEO and Owner, Sylvia’s [email protected] Tren’ness Woods-Black, V.P. of Communications, Sylvia’s For sponsorship opportunities: Panel Discussion: Panel Discussion: Irene Bar-Am Keeping it in the family A view from outside the family 212-210-0133 [email protected] Dana Mondella Bentz, President & Chief Executive Mitchell Modell, Chief Executive Offi cer, Offi cer, Dell’s Maraschino Cherries Modell’s Sporting Goods Jessica Johnson-Cope, President, Johnson Security Michael Muzyk, President, Baldor Specialty Foods, Inc. REGISTER TODAY Andrew Rosenwach, Owner/Manager, Hal Rosenbluth, President/Chief Executive Offi cer, crainsnewyork.com/events-family2016 Rosenwach Group Kaufman Astoria Studios Stuart Zaro, Owner, Zaro’s Family Bakery Timur Yumusaklar, President & Chief Executive Offi cer, F. Schumacher & Co.

October 17, 2016 | CRAIN’S NEW YORK BUSINESS | 33

P033_CN_20161017.indd 33 10/13/16 7:41 PM PHOTO FINISH

Up in the air n a sunny October afternoon, workers at 322 Beach 88th St. in Far Rockaway, Queens, were busy prepping a storm-damaged home Ofor a new concrete foundation. Mayor Bill de Blasio announced last October that Build It Back—a federally funded Bloomberg-era program to rebuild homes damaged by Superstorm Sandy—would complete all projects by December 2016. But fewer than 100 of an estimated 1,600 city-run elevation and restoration projects have been completed, even as the more than 5,300 households that chose to manage repairs themselves have already received reimbursement checks. “I’m glad this place went up first,” said Lori Gehlhaus, who has been monitoring the lack of progress from her still un-elevated home across the street. “If they do raise our house, we’ll know what it’s going to t a ke .” — PETER D’AMATO PETER D’AMATO

34 | CRAIN’S NEW YORK BUSINESS | October 17, 2016

P034_CN_20161017.indd 34 10/14/16 1:55 PM

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Job One Talk Media Type Newspaper Bleed None Printed at None Approvals Acct Mgr Round Art Director Production Client Verizon Publication Memphis BJl, New Orleans Trim 10.25” x 14” Saved at 8-16-2016 2:47 PM Copywriter PM Agency McCann By Accenture CR City Business Live None Proofreader Client B Insertion Date 8/19 NOTES: None | FONTS: Helvetica Neue LT Std (47 Light Condensed), Neue Haas Grotesk Display Std (75 Bold, 55 Roman, 65 Medium) | IMAGES: CNY_MCN_160803_A1_GettyImages_508066793-5_CMYK.tif (CMYK; 525 ppi), Verizon_Bet- ter_Matters_Lockup_CMYK_P.eps