Chapter Two: Literature Review
Brand Love in Sport: Antecedents and Consequences by Sarah Broadbent B.Com (Sport Management/Commercial Law) (Hons) Submitted in fulfilment of the requirements for the degree of Doctor of Philosophy Deakin University October 2012 PUBLICATIONS Research Report Ferkins, L., and Broadbent, S. (2009) Women in sport leadership: the missing dimension, international evidence for change, Deakin University, Burwood, Vic. Conferences Broadbent, S. (2012). The power of love: explaining variations in loyalty from casual to fanatical. 2012 SMAANZ Proceedings: Research with Relevance, Sport Management Association of Australia and New Zealand Conference, Sydney, Australia, Forthcoming. Broadbent, S. and Ferkins, L. (2011). Exploring loyalty and the role of love: a consumer perspective. 2011 SMAANZ Proceedings: Research with Relevance, Sport Management Association of Australia and New Zealand Conference, Melbourne, Australia. Broadbent, S., Bridson, K., Ferkins, L., Rentschler, R. (2011). “Love is all you need”: the manifestation of love of sport. EASM 2011: The 19th Conference of the European Association for Sport Management : Commitment in Sport Management : Book of Abstracts, European Association for Sport Management Conference, Madrid, Spain. Broadbent, S. and Bridson, K. (2010). Brand Love, Brand Image and Loyalty in Australian Elite Sport. 2010 ANZMAC Proceedings: Doing More with Less, Australia and New Zealand Marketing Conference, Christchurch, New Zealand. Broadbent, S., Ferkins, L., Bridson, K., Rentschler, R. (2010). Brand Love and Loyalty in Australian Elite Sport. 2010 SMAANZ Proceedings: Sport in Action, Sport Management Association of Australia and New Zealand Conference, Wellington, New Zealand. Broadbent, S., (2009). An analysis of the relationship between brand image and loyalty in Australian elite sport: a conceptual framework. 2009 SMAANZ i|Page Proceedings: Facilitating sustainable sport management, Sport Management Association of Australia and New Zealand Conference, Gold Coast, Australia.
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