ANNUAL REPORT 2013 AFL NORTHERN TERRITORY PREMIER PARTNERS AFL NORTHERN TERRITORY ANNUAL REPORT 2013 CONTENTS Chairman and CEO Report 2 CORPORATE PARTNERS Michael Long Learning & 6 Leadership Centre Report Human Resource Report 8 Commercial Operations Report 12 PROGRAM PARTNERS Football Operations Report 16 Game Development Report 24 OFFICIAL SPONSORS Remote Projects Report 30 DARWIN AIRPORT RESORT AND HOTEL NT Thunder & Talent Report 36 PREFERRED SUPPLIERS AFLNT Financials 38 COMMUNITY PARTNERS PAGE 1 of 41 CHAIRMAN’S / CEO REPORT ROSS COBURN - CHAIRMAN TONY FRAWLEY - CEO PHOTO: Northern Territory Under 18 Girl’s Kickstart Team, winners of the inagural championship in Melbourne. PAGE 2 of 32 PAGE 3 of 32 AFL AFL NORTHERN NORTHERN TERRITORY TERRITORY ANNUAL ANNUAL REPORT REPORT 2013 2013 CHAIRMAN’SCEO’S / CEO REPORT REPORT YOUNG NT AFL PLAYERS HAVE Operations Department. We should never increased our participation enormously. especially Central Australia has also been squads. It will be interesting to follow the huge challenge but it is the most exciting EXCITING PLAYER PATHWAYS AND lose sight of all stakeholders in our game If we don’t innovate, we will stagnate and a large focus. The best example of a fortunes of these boys as they will be the and complex concept AFLNT has ever FACILITIES and never underestimate the value of we must continually adapt to change selfless volunteer was when Calvin Dean first squad to align with the new Michael undertaken and there will be much partnership. We leverage our relationship particularly in the social media space. from Central Australia was recognised Long Learning and Leadership Centre. organisation, consultation and planning inally, with the advent of the Michael with our corporate partners in a professional as an AFLNT Hall of Fame Inductee last to make sure it is a ‘cutting edge’ facility Long Learning and Leadership Centre, way and the most pleasing fact is that we Whilst the AFL ‘family’ is a huge beast and November for his 40 years of service, a A high priority was the additional and a program for future generations. Fyoung Territorian AFL players can live have been able to deliver a product for them industry, AFL Northern Territory continues true legend and well deserved honour. investment that went into the under 18 at home, study and work in the Northern to remain long term and enduring partners. to follow that rapid growth as we all head match program to play more games Territory (NT) with access to first class TIO, Carlton United Breweries, Southern for 1,000,000 national AFL participants in NORTHERN TERRITORY FOOTBALL before and after the National series in PEOPLE AND CULTURE facilities and programs. There is now no need Cross Television, Aboriginal Benefit Account, our great game by 2016. Highlights and LEAGUE the TAC Cup to further give our players to relocate interstate as it is all here in the NT Coca-Cola Amatil, Andrew Barcroft the Good areas of growth by AFLNT in 2013 were: a better chance of national selection. Our aim is to attract, develop and retain with the Talent Pathway, the extraordinary Guys and Officeworks are testament to this. Growing this community league and building quality people at AFLNT and develop a high opportunities in the AFL National Underage 8% participation growth – 30,000 participants club capacity including the establishment of REMOTE PROJECTS performance culture in line with our values. Programs and the revamped North Eastern Whilst our code is flourishing at all levels new clubs or divisions will be critical for the AFL Human Resources through Brad Reid Australian Football League (NEAFL). we cannot become complacent as other Community Club Football – our community NTFL’s long term growth and prosperity. Since last report another three remote (QLD based) and the newly appointed HR sports and entertainments are desperate to club football is the cornerstone of the game The appointment of the full time Club projects have been established and currently Officer for AFLNT, Jenny Elliott, continue to The last two years has seen a focus and capture our market share. The introduction and its substantial infrastructure is supported Development Managers is critical to building we have an expression of interest from the provide an excellent level of service to the consolidation on building the game in of the multicultural strategies, AFL 9’s and by the contribution of many hundreds of and improving club capacity and structures Borroloola Community for a project based 58 full time and many part time employees remote Northern Territory (now a total of the expansion of female football has helped volunteers. Volunteers are critical to the and AFL appointed an NTFL Operations there. This will take us up to ten projects. at AFLNT. It is interesting to note that 50% of 7,000 participants) but at the same time keep AFL ahead of the game and here in growth of the game as they determine the Manager to work closely with the CDM’s and our total staff are now based outside Darwin. making sure Community Football, Game the Northern Territory our special remote quality of the club environment and culture clubs to enhance this important program. FUNDING Development and Talent are funded and projects are doing the same. With an and hence the experience of players and We are continually challenged with our FINANCE resourced from a strong Commercial increased focus on AFL in schools we have their families. The growth of our affiliations, umpiring numbers and particularly retaining Continued funding partnerships with AFL Northern Territory Strategy 2014 them. We provided a new full time resource Australian and Northern Territory As we continue to strive to grow new sources and part-time resources to help the Umpiring Governments. Both levels of Government of revenue, the current market place is Community Football Talent Game Development Remote Projects Commercial Manager in this critical area. On any given continue to support our programs and tough and we have been able to increase Operations NTFL round we have to fill 218 umpiring our push into remote NT. We look our revenue once again and post a $20K Competition (structure/ Deliver competitive team Create a meaningful first Improved relevant coach Raise the necessary funds spots for 42 matches. The Redtails again forward to a new agreement between the profit in a very tough economic climate. performance) performances in the TAC AFL experience and umpire education for to allow successful participated in an eight game trial and this AFL, Melbourne Football Club and the Cup competition remote indigenous execution of Strategic Plan Territorians concept will now be thoroughly reviewed. Northern Territory Government for a new THANK YOU AFL Premiership and NAB Cup Match New NTFL teams Deliver competitive team Ensure that the participation Improved league Assist NTFL Clubs with their TALENT PATHWAY program for the Northern Territory. The To Ross Coburn and the AFLNT Board, performances at the pathway flows effectively governance and club commercial operations and under 16 and under 18 development practices fundraising endeavours scheduling of the historic Premiership thanks for your advice, guidance and wise National Championships Match on Saturday 31st May 2014 between counsel. To our wonderful full time staff led Melbourne and Port Adelaide at TIO by our over achieving Executive, I ask much Increased customer Achieve at least two invitees Create stronger links Improved policies and pro- Continue to commercialise Traeger Park, Alice Springs, is an enormous of our leadership team and they respond in focus to National Draft Combine between NTFL Clubs and cedures particularly around AFL games each year community participation health and safety boost for Central Australian football. a professional and positive way and I am programs certain this fact is the reason we achieve so MICHAEL LONG LEARNING & much. To the AFL National Staff in Melbourne, Coach Education / Achieve at least two invitees Growing the female Improved local indigenous Source funding for AFLNT Development to AFL State Screening participation base in order to employment outcomes remote projects and LEADERSHIP CENTRE all the Club and League officials in NT, our sessions each year feed more talent programs continue to improve AFLNT players, coaches, umpires and volunteers – Government relations The Michael Long Learning and Leadership it is a privilege to serve this passionate AFL department Centre Building Steering Committee have stronghold which is the Northern Territory. Vounteer development, Achieve at least one Create meaningful volunteer Increased female Assist AFL Central Australia continued to provide valuable advice (PHOTO) Left: Young gun recruits (L- training and recruitment Level 1 AIS/AFL opportunities and develop participation to secure project funding leading up to the construction phase and R) Neil Vea Vea, Sam Godden and scholarship inductee each volunteers at a grassroots and increase suite of CAFL now our attention turns to the development Jack Musgrove are an intergral part year level sponsors of the program and fundraising campaign of future talen in the NT. (BELOW) Umpire development Achieve at least one Complete the social football Development of school Source and secure for the operation of the centre. It is a Dartist impression of MLLLC. Level 2 AIS/AFL scholarship pathway based curriculum activities ongoing operational funding Over 125 players were exposed to our under inductee each year and how this links into the for Michael Long Learning 16 and under 18 programs. NT Thunder in the Michael Long Learning and and Leadership Centre NEAFL continues to give young Territorians Leadership Centre the opportunity to play State League Women’s football Achieve at least one player Developing green shirt Remote expansion - new Position AFLNT as the most Football. The NEAFL has been restructured involvement (philosophy drafted to the AFL including umpiring opportunities projects - Borroloola and effective user of digital for next season and the standard of and foundation) rookie listings through school and Millingimbi? Additional marketing and media in the competition will rise with less teams playing.