The Times South Africa 5Th Title for Portugal Seoul's 6Th Publimetro
FDN NEWSLETTER NO. 26 – www.newspaperinnovation.com - 740 subscribers – June 2007 Launches Circulation Titles/Publ. Plans Seoul, Portugal, Hungary, Brazil, Poland, Austria, Spain, Canada, Finland, Switzerland, Israel, South Africa, the Netherlands (p.1-2) Greece, Moscow (p. 2) Switzerland, SF (p. 3-4) London (p. 2) 2007: Saturation sets in 480,000. Papers are distributed in the subway but also handed out by hawkers, dropped off at offices and hotels fter significant growth in 2004, 2005 and 2006, the and distributed in the street to people waiting in their cars free dailies market is beginning to show signs of for the traffic lights. In a crowed market some saturation saturation. Launches have not been as frequent as sets in, not all boxes are emptied at the end of the A morning. In the subway more than half of the people are in 2006 while closures already began in the second half of 2006 (Czech Republic, Spain, Denmark) and reading a newspaper, most of them the free ones. continued in 2007 (Poland, Denmark). In 2004 the market grew with 25%, in 2005 with more than a third and in 2006 Seoul’s 6th with more than 50% - in the first five months of 2007 Anyone who thinks that London, Paris, Copenhagen, growth was less than 10%. It should be noted however, Amsterdam, Rome and Madrid are well served with four that in the five largest newspaper markets in the world: different free dailies, should think again after visiting China, India, Japan, USA and Germany no or only a few Seoul. In 2002 first Metro launched, in 2003 Daily Focus free newspapers are published.
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