GCC Market Entry Project Business Plan Implementation Methodology

Pillars consultancy www.PILLARS-EG.COM [email protected]

1 Teckell – GCC Market Entry Project Table of Contents :

Implementation Methodology • Strategic thinking • International opportunities evaluation Business Plan • Market entry strategy planning Implementation Methodology • International business planning presented to • International business management structure Key Next Steps • Agree on methodology TECKELL - Balilla Collection • Agree on Scope of Implementation www.teckell.com • Agreement on Time for Implementation • Agree on project Financial Terms

Developed by Osama Abou Mousallam Jan 2012

2 3 Overview & Our Understanding

“Glassy & Classy” • Perfected in Italy • One of a kind in the world • Turned table of sport into a luxury item • Ever piece is hand made • Crystal glass

4 Product Range

Under the auspices of the 2003 Gulf Council Unification (GCU) Customs Union Agreement, the GCC members adopted an across-the- board common external tariff rate of five percent (5%) for most products. The GCC also agreed to develop a list of products to which higher tariff rates will apply. Likewise, certain staple items such as food and pharmaceutical products are exempt from tariff.

5 Product Details Teckell – Green Teckell

6 Product Details Teckell – Gold Teckell

7 Product Details Teckell – Coffee Teckell

8 Product Details Teckell – Krystall Teckell

9 Product Details Teckell – Total Krystall

10 Table of Contents Consumer : Understanding GCC Consumers

• Marketing : Markets

Trade

Consumer

Next Steps

13 About Foosball Product History & insights

Foosball is a social game that requires two- four players. Even beyond the requirement for multiple players, when people play foosball it is typically in a social setting with socializing occurring during play. While there are some other casual players, most are or recently were college students.

Foosball • Foosball, or table soccer is a popular table game that looks sort of like a soccer game. • The name is derived from the German word for field soccer which is fubball. • The adopted name in the States is foosball or table soccer. The game itself originated in Germany during the late 1920's and early 1930's. • A fact that may come as a surprise to many is that foosball is played on a competitive (professional) level. • There are several tours which exist with regional, national and international competitions. • Within the U.S. there are two well established associations, United States Table Soccer Association and the American Table Soccer Federation. • So while most participants are recreational players, there are many people who play foosball at a competitive level. • The bulk of Foosball Hall customers are the recreational players.

14 Key Questions

• Our market entry studies provide practical and actionable findings to our clients by seeking to answer the questions most frequently asked by new market entrants: • What is the size of the target market? How do I know the target market is big enough for my product offering to be a success there? • How can I ensure that the target market understands my offering? • How should I market and promote my offering in a new territory? • Will my products or services need to be adjusted to meet the needs of the target market, and if so how? • How can I price my products and services in the new target market? • What are the routes to market? How should I seek to access the marketplace? • If there is an opportunity, what type of business would be best placed to make the most of this opportunity? For example, should we begin by setting up a representative office or subsidiary? What about a joint venture? Or should we begin by tapping into a local distribution network?

15 Background Great Product …. With Great Challenges :

• sddd

Area Challenges Key Points - Area Methodology Outcome

• Barriers for entry - Legality , Logistics, Weight, Handling ,

Production capacities Research : • Final Product Range / Portfolio/ Product offering • Pricing : Landed cost , Tax, etc.. Qualitative Product Attributes Range & Pricing • Product Structure : Product uniqueness Research

Product • Product offering – Range – Expected Sales Volumes • Expected product life cycle

• Market prioritization - Defining Entry Strategy

Market Priorities • Market Modes of Entry (by Country) • Desktop • Market Priority Market Entry Strategy Research • Entry Sequential – Parallel

Market Entry • Field Visits

• Trade Structure • Selective outlets • • Trade assessment - Key Retail partner (strategic fit) • Desktop Pricing Structure • Route to Market Trade Structure Research • Key Operating Alternatives – Hub - Direct – Regional office • Logistics & Related Trade • Trade Support / Merchandizing / Trade activities • Field Visits

Which Consumer Segments We are Targeting :

• Product Perception on “Consumer profile Levels “ • Focus Consumer • Occasion to use – Based on consumer profiles Groups Preferences • Reason to purchase • Marketing agenda • Qualitative & behaviour

Consumer Research

16 Business Strategy Proposed

Development of Solid Business Plan Marketing Plan Route to Market Scoping & methodology Based on & Estimated Sales RTM Agreement Research & Geo Volumes/

Coverage – Estimated Profitability Sales volumes

Initial Market(s) Merchandising /Trade Selection (Geo Activities : Coverage) Examples : • Agree on Methodology • Sampling / POS Materials / Visibility • Initial Scope for Study

Customer Awareness :

To create Awareness of the product through the economical / effective Media Targeting Business Plan & Estimated Sales Preliminary Assessment Volumes/ Profitability

• Agree on Methodology • Initial Scope for Study

Consumer Research

• Consumer Research for Effective • A Well positioned display for the media related to products product 17 Consumer

Consumer Segments Segment B Segment A

Product Perception Segment B Segment B

Consumer preferences (how to Know About the product) Marketing

Consumer Preferences Where to Buy ?

19 Product Profiling Distinctive collectable

Traditional Teckell

Targeting Age Group

Benefits

- Very Short life cycle : - Trendy – re-invented not new - Weight is an issue - Pricing could expensive - Occasion to purchase ??? - Distinguished RTM / Marketing has to be innovative enough to trigger purchase - Sampling / BTL Activity Could be required

21 • ATL are conventional medium like TV, Print ads, Radio etc. These days we have seen a new trend of companies not spending a lot on ATL as it is very expensive. Rather they are investing on BTL - Below the line activities. These are like giving coupons, road shows, buzz marketing etc. • BTL are very cheap and cost affective and we will see in future a skewness towards BTL as it is cost effective.

22 Market Entry for GCC : Scenarios Overview :

A-Conservative Scenario : B-Optimistic Scenario : Single Market / Minimum Market Spending Single/Multi Market / Market Spending

• Could fit a conservative marketing spending mainly BTL Activities • Could fit a conservative marketing spending mainly BTL Activities • Creating the need to purchase the product based on • Creating the need to purchase the product based on • Will cater for need of fun with friends mainly social gatherings • Will cater for need of fun with friends mainly social gatherings • Might • Might

Overview This segment is typically made up of college men who enjoy playing Overview Would target Same Age Group as in Previous Sceanrio however foosball with their colleagues. This group of individuals typically would be bundled in creative advertisment plays to pass time and have fun as opposed to playing at a • Regional competitive level in tournaments. Characteristics of the individuals that make up this group are: Prerequisites • Gender 85% male. • Ages 17- 28. Target • College students- 74% of the participants are in college Population or recently graduated from college. • 69% play pool but prefer foosball because it combines similar levels of skill but at a much faster, exciting pace.

Prerequisites

Target Population

Pros • Lower risk / Less investment required Pros • Suite product : Trendy – • Could be good for market testing prior to bigger Scale • Fits the product Short life Cycle • Fits single market Entry (geographically) • Could generate high sales Volumes • Balanced Sales Across the Region (Geographically) Cons • Marketing / Merchandising is based on the strength of the • Won’t rely on Distributors merchandising Activities distributor • Producer would be the Upper hand in Distributor Selection to fit the product • Might require Heavy ATL Activities / Discounts / Promotions to • Would enjoy of satellite Spread promote the product • Slow Growth in the product Awareness despite the nature of the Cons • Might Require Strong Logistics product (Trendy) • Requires heavy planning – Selection process for Partners • Would require heavy research for consumer prior launch Conclusion • If Research would not grant large sales volumes / would be a good • Higher Risk if not successful start of market entry / Market Test 23 • Could Suite Low Scale marketing activities and less Risk Conclusion A-Conservative Scenario : Single Market / Minimum Market Spending

Marketing BTL Activities BTL Activities Customer Awareness Related Activities Planning Implementation

Examples:

BTL Activities

Planning Marketing Related Marketing BTL Activities Planning

Purchase

Sales Related BTL Activities BTL Activities

Related Activities Planning Implementation

Sales Related Sales

24 25 Market Entry for GCC : A- Conservative Scenario :

Conservative Scenario : Single Market / Minimum Market Spending

BTL Activities Customer Awareness Purchase Type of 1. Road Shows/ Activities in Malls: Activities 2. Screens outside the Malls: 3. Retail Displays 4. Trials in Malls

Estimated TBD Sales Volumes

Estimated TBD Marketing Costs

Pros • Lower risk / Less investment required • Could be good for market testing prior to bigger Scale • Fits single market Entry (geographically) Cons • Marketing / Merchandising is based on the strength of the distributor • Might require Heavy ATL Activities / Discounts / Promotions to promote the product • Slow Growth in the product Awareness despite the nature of the product (Trendy) Conclusion • If Research would not grant large sales volumes / would be a good start of market entry / Market Test • Could Suite Low Scale marketing activities and less Risk

Malls and/or Selective Stores / Hyper Markets

26 Market Entry for GCC : A- Optimistic Scenario :

Optimistic Scenario : Single/Multi Market / Market Spending

ATL Activities Customer Awareness Purchase Type of Activities

Estimated Sales Volumes

Estimated Marketing Costs

Media Campaign/ Satellite

Pros • Suite product : Trendy – • Fits the product Short life Cycle • Could generate high sales Volumes • Balanced Sales Across the Region (Geographically) • Won’t rely on Distributors merchandising Activities • Producer would be the Upper hand in Distributor Selection to fit the product

Cons • Might Require Strong Logistics • Requires heavy planning – Selection process for Partners • Would require heavy research for consumer prior launch • Higher Risk if not successful

Conclusion

27 Known Marketing Activities Foosball

FoosWear Foosball Tables Foosball Brands "Foos Over The Hill" Fooswear T-Shirts T-Shirt Human Foos Bonzini Fooswear Sweat Suits Tournament Soccer Deutscher Meister Fooswear Sweat Shirts Tornado Dynamo Fooswear Polo Shirts Fooswear Hats Tockey Futbolin Fooswear Thompson Garlando Children's Apparel Signature **New** Goodtime Novelty Rock-It Great American Foosball Accessories Premier Harvard Videos Juggernaut Tornado Training Harley Davidson Tournament Soccer Standard Foosball Towels Table Cover Gloves Great American Fitness Goodtime Novelty Garlando Futbolin Val Fat Cat Economy Dynamo Deutscher Meister Coin Op Combo Tables Carrom

http://www.foosballstore.com/ 28 Promotional Materials “Proposed”

Let’s FoosBall

29 4.0 Market Analysis Summary • Foosball Hall has identified two target customer segments which are particularly attractive. • The first segment customers are the more casual players who are looking for some sort of activity (such as foosball, pool, darts) to occupy their time as they socialize and drink. The second group comprises the competitive foosball players. This group travels to where ever there are tables. • While the two groups share the same interest in foosball, they are distinct groups and each one will need to be reached via different methods. • Foosball Hall participates within the general pool hall industry, businesses that offer beer and pool typically. • The foosball parlor industry is too small and new to have its own industry classification. While foosball is a very popular table game, there are just not enough foosball dedicated halls to have its own industry. Here lies the attractiveness of the industry, most of the foosball playing occurs on college campuses, there are few outside establishments that offer a pool-like foosball hall.

4.1 Market Segmentation Foosball Hall has identified two distinct customer segments that they will target: Casual players This segment is typically made up of college men who enjoy playing foosball with their colleagues. This group of individuals typically plays to pass time and have fun as opposed to playing at a competitive level in tournaments. Characteristics of the individuals that make up this group are: • Gender 85% male. • Ages 17- 28. • College students- 74% of the participants are in college or recently graduated from college. • 69% play pool but prefer foosball because it combines similar levels of skill but at a much faster, exciting pace.

Competitive players This group plays to win. Foosball is not about a fun way to pass time but a serious game at which they work hard, developing competitive skills. This group is far smaller but the individuals are active participants. There are two different manufacturer based associations for foosball and numerous different player based associations. In fact, as a testament to the level of seriousness, size and participation levels of these players, almost all states in the U.S. have their own associations. It is this group of people that will be the most active participants in the offered tournaments.

30 4.2 Target Market Segment Strategy

• Foosball Hall will successfully target two distinct segments of the market. While both groups play foosball, the reasons that they play are different. Understanding this will help Foosball Hall accurately target the specific group.

• The first group while smaller in size is far more organized and will therefore be much easier to reach. Although seriously competitive players are growing in number, it is a select group of people that compete in foosball.

• With the advent of the Internet, this group has become quite organized in terms of associations, tournaments, and general awareness of each other. This being said, it is easy to reach this group through advertisements and networking with the different associations. The competitive players are always looking for new places to play, there are generally not enough tables to accommodate them.

• This will be the easiest group to reach. This group is talkative amongst themselves and always looking for new places and new tournaments.

• The casual players will be more difficult to target. This group of people comes from a fairly large cross section of the population, people that like some sort of table game while they hang out with friends and drink beer.

• The obvious group to try to reach are college students.

• Madison was chosen in part because of its population of foosball players as well as the huge student population to draw off of. Students are the perfect segment of the population that likes to drink, play games, has disposable income, and has extra time for leisure activities.

• Additionally, foosball is a social game that requires two- four players. Even beyond the requirement for multiple players, when people play foosball it is typically in a social setting with socializing occurring during play. While there are some other casual players, most are or recently were college students.

Malls and/or Selective Customer Awareness • Purchase Stores / Hyper Markets

Media Campaign/ Customer Awareness • Purchase Satellite

Cons • Might Require Strong Logistics • Requires heavy planning – Selection process for Partners • Would require heavy research for consumer prior launch • Higher Risk if not successful

Conclusion 32 Legality & Standardization GCC

• 20 June 2011 • Toys Conformity Assessment in the GCC

• The Conformity Assessment Regulation for toys, No. (BD 07070502) dated 27.11.2007 has been made mandatory since the 1st of January 2011 in all the GCC countries (the United Arab Emirates, Bahrain, Saudi Arabia, the Sultanate of Oman, Qatar, Kuwait and Yemen) and will be applicable on the 1st of July 2011.

• The Gulf toy regulation is based on the European toy legislation and its conformity assessment procedure.

• Toys manufactured locally or imported to any of GCC states shall comply with the essential requirements stated in the GCC Toy Regulation and shall bear the Gulf Conformity Mark which shape is shown to prove their conformity to the Regulation.

• To obtain the Gulf Conformity Mark, toys shall either pass an Internal Production Monitoring Module A which corresponds to a manufacturer declaration of conformity (SDoC) or a Model Test design phase Module B, followed by a conformity module “C” for assessment of production phase http://www.gso.org.sa/

33 Table of Contents Consumer : Understanding GCC Consumers

GCC : Markets • Demographics & Economy • Retailers • Consumers & Youth

Trade

Consumer

Next Steps

Sources: IMF; individual country statistical agencies (historical data); Economist Intelligence Unit long-term forecasts.(Our population growth estimates are based on separate projections for each GCC state and population growth is projected to be higher in some of the smaller countries.) 35 http://graphics.eiu.com/upload/eb/Gulf2020part2.pdf GCC Demographics Young Population

• 29% of the GCC’s population was under 15 years of age in 2008, although this figure has been falling gradually, compared with 31.6% in 2004 and 35% in 1999. • By 2020, 15-year-olds are projected to account for just under one-quarter of the population. • Meanwhile, the continued influx of working-age expatriates will add to the bulge in the workingage population, which is normally defined as the 15-65 age group. • However, many nationals do not start work until around age 21, when they have completed their tertiary education. The slowdown in the birth rate in recent decades also suggests that the number of pensioners will rise faster than the number of under-15s, causing the old/young dependency ratio to increase gradually. The relative youth of the population will limit the healthcare burden on public spending, but young GCC nationals will also suffer from what are sometimes termed diseases of affluence, such as diabetes or smoking related diseases.

http://graphics.eiu.com/upload/eb/Gulf2020part2.pdf 36 GCC Economy & Demographics Benchmarking versus Italy

Internet Internet Facebook Facebook 15-64 % of Males Per capita Unemployment Population Penetration Penetrati Penetration Penetration Italy Population 15-64 USD % 15-64 % (Million) on % (Million) % Per Populati of Males Unemplo capita on Populati 15-64 yment % USD UAE 5,148,664 78.7% 2,968,958 $40,175 4.2% 3.78 75.9% 2.05 41% on

5,148,66 2,968,9 UAE 78.7% $40,175 KSA 4,975,593 73.9% 9,980,253 $23,701 10.8% 9.8 38.1% 3.45 13.43% 4 58

4,975,59 9,980,2 KSA 73.9% $23,701 Qatar 1,696,563 76.7% 460,673 $90,149 0.5% 0.44 51.8% 0.412 49% 3 53

Qata 1,696,56 460,67 76.7% $90,149 Population 61,016,804 Kuwait 3,566,437 72.2% 1,153,433 $38,984 2.2% 1.1 40% 0.55 20% r 3 3 Age Male Female Kuw 3,566,43 1,153,4 72.2% $38,984 0-14 4,315,292 4,124,624 Oman 3,027,959 65.7% 1,133,329 $25,109 15% 1.24 42% 0.23 7.7% ait 7 33 13.8% Oma 3,027,95 1,133,3 65.7% $25,109 15-64 19,888,901 20,330,495 Bahrain 1,2 15% 0.65 88% 0.24 32% n 9 29 65.9%

65 + 5,248,418 7,109,074 20.3% GDP (PPP) Qatar, Total $1.771 trillion[3] 90,149

- Per capita $29,417[3]

GDP (nominal)

Total $2.036 trillion[3]

Per capita $33,828[3] UAE, Kuwait, GDP - per capita (PPP): 40,175 38,984 Italy, $30,500 (2010 est.) KSA, Oman, 29,417 country comparison to the world: 23,701 25,109 43 $30,100 (2009 est.) $31,800 (2008 est.) note: data are in 2010 US dollars 0 2 4 6 8 37 GCC Economy & Demographics Benchmarking versus Italy

UAE KSA Qatar Kuwait Oman

Population 5,148,664 Population 4,975,593 Population : 1,696,563 Population :3,566,437 Population : 3,027,959

Age Male Female Age Male Female Age Male Female Age Male Female

Age Male Female

0-14 537,925 513,572 0-14 3,939,377 3,754,020 0-14 95,240 89,446 0-14 348,816 321,565 0-14 484,292 460,066 20.4% 29.4% 21.8% 25.8% 31.2% Population

15-64 2,968,958 1,080,717 15-64 9,980,253 7,685,328 15-64 460,673 189,914 15-64 1,153,433 720,392 15-64 1,133,329 856,701

Population 78.7% 73.9% 76.7% 72.2% 65.7% Age Male Female

65 + 30,446 17,046 65 + 404,269 368,456 65 + 7,311 5,432 65 + 25,443 25,979 65 + 47,786 45,785 0-14 126,313 122,359 0.9% 3% 1.5% 2% 3.1% 20.5%

GDP (PPP) GDP (PPP) GDP (PPP) GDP (PPP) GDP (PPP) 15-64 595,244 339,635 77% Total US$182.876 billion[3] -Total $618.744 billion[2] -Total $102.147 billion[2] -Total $140.589 billion[3] -Total $74.431 billion[4] 65 14,791 16,363 [3] [2] [2] [3] [4] - Per capita US$40,175 - Per capita $23,701. 260 - Per capita $90,149 - Per capita $38,984 - Per capita $25,109 +2.6%

GDP (nominal) GDP (nominal) GDP (nominal) USD GDP (nominal) GDP (nominal) GDP (PPP) GDP

Total US$252.736 billion[3] Total $438.009 billion[2] Total $110.844 Bill. [2] (55th) Total : $135.062 billion[3] Total $53.395 billion[4] -Total $28.275 billion[6]

Per capita US$36,175.966[3] Per capita $16,778.112[2] Per capita $81,963[2] (1st) Per capita : $37,451[3] Per capita $18,013[4] - Per capita $27,214[6]

GDP (nominal)

- Total $20.590 billion[6]

- Per capita $19,817[6]

Median age: Median age: Median age: Median age: Median age:

total: 30.2 years total: 25.3 years total: 30.8 years total: 28.5 years total: 24.1 years age male: 32.1 years male: 26.4 years male: 32.9 years male: 29.8 years male: 25.5 years

female: 24.9 years (2011 est.) female: 23.9 years (2011 est.) female: 25.5 years (2011 est.) female: 26.3 years (2011 est.) female: 22.4 years (2011 est.) Median 51 United Arab Emirates 23 Saudi Arabia 59 Qatar 60 Kuwait 81 Oman $ 246,800,000,000 $ 622,000,000,000 $ 150,600,000,000 $ 136,500,000,000 $ 75,840,000,000 GDP (purchasing power parity) 38

http://www.indexmundi.com/united_arab_emirates/ http://www.indexmundi.com/saudi_arabia/ http://www.indexmundi.com/qatar/ http://www.indexmundi.com/kuwait/ http://www.indexmundi.com/oman/

GCC Economy & Demographics Country Economy Overview

UAE KSA Qatar Kuwait Oman

Economy - overview: The UAE has an Saudi Arabia has an oil-based economy Despite the global financial crisis, Qatar Kuwait has a geographically small, but Economy - overview: Oman is a middle- open economy with a high per capita with strong government controls over has prospered in the last several years - in wealthy, relatively open economy with income economy that is heavily income and a sizable annual trade major economic activities. It possesses 2010 Qatar had the world's highest self-reported crude oil reserves of about dependent on dwindling oil resources. surplus. Successful efforts at economic about 20% of the world's proven growth rate. Qatari authorities 102 billion barrels - about 9% of world Because of declining reserves, Muscat has diversification have reduced the portion petroleum reserves, ranks as the largest throughout the crisis sought to protect reserves. Petroleum accounts for nearly actively pursued a development plan that of GDP based on oil and gas output to exporter of petroleum, and plays a the local banking sector with direct half of GDP, 95% of export revenues, and focuses on diversification, 25%. Since the discovery of oil in the UAE leading role in OPEC. The petroleum investments into domestic banks. GDP 95% of government income. Kuwaiti industrialization, and privatization, with more than 30 years ago, the UAE has sector accounts for roughly 80% of rebounded in 2010 largely due to the officials have committed to increasing oil the objective of reducing the oil sector's undergone a profound transformation budget revenues, 45% of GDP, and 90% of increase in oil prices. Economic policy is production to 4 million barrels per day by contribution to GDP to 9% by 2020. from an impoverished region of small export earnings. Saudi Arabia is focused on developing Qatar's 2020. The rise in global oil prices Tourism and gas-based industries are key desert principalities to a modern state encouraging the growth of the private nonassociated natural gas reserves and throughout 2010 is reviving government components of the government's with a high standard of living. The sector in order to diversify its economy increasing private and foreign investment consumption and economic growth as diversification strategy. By using government has increased spending on and to employ more Saudi nationals. in non-energy sectors, but oil and gas still Kuwait experiences a 20% increase in enhanced oil recovery techniques, Oman job creation and infrastructure expansion Diversification efforts are focusing on account for more than 50% of GDP, government budget revenue. Kuwait has succeeded in increasing oil production, and is opening up utilities to greater power generation, telecommunications, roughly 85% of export earnings, and 70% done little to diversify its economy, in giving the country more time to diversify, private sector involvement. In April 2004, natural gas exploration, and of government revenues. Oil and gas part, because of this positive fiscal and the increase in global oil prices the UAE signed a Trade and Investment petrochemical sectors. Almost 6 million likely have made Qatar the highest per- situation, and, in part, due to the poor throughout 2010 provides the Framework Agreement with Washington foreign workers play an important role in capita income country - ahead of business climate and the acrimonious government greater financial resources and in November 2004 agreed to the Saudi economy, particularly in the oil Liechtenstein - and the country with the relationship between the National to invest in non-oil sectors undertake negotiations toward a Free and service sectors, while Riyadh is lowest unemployment. Proved oil Assembly and the executive branch, Trade Agreement with the US, however, struggling to reduce unemployment reserves of 25 billion barrels should which has stymied most movement on those talks have not moved forward. The among its own nationals. Saudi officials enable continued output at current levels economic reforms. Nonetheless, the country's Free Trade Zones - offering are particularly focused on employing its for 57 years. Qatar's proved reserves of government in May 2010 passed a 100% foreign ownership and zero taxes - large youth population, which generally natural gas exceed 25 trillion cubic privatization bill that allows the are helping to attract foreign investors. lacks the education and technical skills meters, about 14% of the world total and government to sell assets to private The global financial crisis, tight the private sector needs. Riyadh has third largest in the world. Qatar's investors, and in January passed an international credit, and deflated asset substantially boosted spending on job successful 2022 world cup bid will likely economic development plan that pledges prices constricted the economy in 2009 training and education, most recently accelerate large-scale infrastructure to spend up to $130 billion in five years to and 2010. UAE authorities tried to blunt with the opening of the King Abdallah projects such as Qatar's metro system diversify the economy away from oil, the crisis by increasing spending and University of Science and Technology - and the Qatar-Bahrain causeway. attract more investment, and boost boosting liquidity in the banking sector. Saudi Arabia's first co-educational private sector participation in the The crisis hit Dubai hardest, as it was university. As part of its effort to attract economy. Increasing government heavily exposed to depressed real estate foreign investment, Saudi Arabia acceded expenditures by so large an amount prices. Dubai lacked sufficient cash to to the WTO in December 2005 after many during the planned time frame may be meet its debt obligations, prompting years of negotiations. The government difficult to accomplish. global concern about its solvency. The has begun establishing six "economic UAE Central Bank and Abu Dhabi-based cities" in different regions of the country banks bought the largest shares. In to promote foreign investment and plans December 2009 Dubai received an to spend $373 billion between 2010 and additional $10 billion loan from the 2014 on social development and emirate of Abu Dhabi. The economy is infrastructure projects to advance Saudi expected to continue a slow rebound. Arabia's economic development. Dependence on oil, a large expatriate workforce, and growing inflation pressures are significant long-term challenges. The UAE's strategic plan for the next few years focuses on diversification and creating more 39 opportunities for nationals through improved education and increased private sector employment. Country Profile UAE UAE

• UAE is the largest retail market in the GCC region, with the highest per capita retail spending, attributed to its higher tourism and expatriate population spend. Dubai, Abu Dhabi and Sharjah are the prime retail markets in the country with significant presence of modern retail outlets. • A unique feature of the UAE retail industry is innovation of malls. Retailers promote malls as leisure destinations to increase footfall. Shopping centres in Dubai have facilities such as indoor ski slopes, rock climbing, aquariums and indoor skydiving. • Promotion of Dubai as a global leisure and shopping destination has positively impacted UAE’s retail space. • Shopping events in Dubai such as Dubai Summer Surprises (DSS), the Dubai Shopping Festival (DSF) and Dubai Duty-Free (DDF) are major contributors to the UAE’s retail industry. • Along with dominant local retailers such as EMKE Group, MAF Group and Damas International, international stores such as Carrefour, IKEA, Debenhams, Harvey Nichols and Bloomingdales, and luxury stores like Cartier, Hermès, Rolex, Louis Vitton and Tiffany’s have also enhanced footfall in the region’s retail market.

Ethnic groups:

Emirati 19%, other Arab and Iranian 23%, South Asian 50%, other expatriates (includes Westerners and East Asians) 8% (1982) note: less than 20% are UAE citizens (1982)

ABU DHABI (capital) 666,000 (2009)

GDP - per capita (PPP):

$49,600 (2010 est.) country comparison to the world: 9 $49,800 (2009 est.) $53,400 (2008 est.) note: data are in 2010 US dollars 40

https://www.cia.gov/library/publications/the-world-factbook/geos/ae.html

Country Profile KSA KSA

• The Saudi Arabian retail sector is one of the largest in theGCC region, albeit with low per capita retail spending. • The sector growth in the country is attributed to its large youthful population and large number of tourists visiting the country for Hajj and Umrah pilgrimages every year. • The changing position of women in Saudi Arabian society will help the retail sector to grow further. • The Saudi retail market is highly fragmented and dominated by single-outlet operations – independent grocers, food specialists and leisure and personal goods retailers. However, as the industry is maturing, various participants are undergoing consolidation and many chain outlets have emerged. Al-zizia Panda of the Savola Group consolidated its lead in the market by acquiring operations of Giant Stores and Géant during 2008-09. • During the last few years, Saudi Arabia has attracted various new retailers from across the globe – indicating growing brand consciousness among the Saudi consumers. International companies such as Carrefour, Debenhams and IKEA have entered the market through regional or local franchisers.

Ethnic Groups Arab 90%, Afro-Asian 10%

Major cities - population:

RIYADH (capital) 4.725 million; Jeddah 3.234 million Mecca 1.484 million Medina 1.104 million Ad Dammam 902,000 (2009)

GDP - per capita (PPP): $24,200 (2010 est.) country comparison to the world: 55 $23,700 (2009 est.) $23,900 (2008 est.) note: data are in 2010 US dollars 41

https://www.cia.gov/library/publications/the-world-factbook/geos/sa.html Country Profile Qatar Qatar

• Qatar’s retail sector has historically been an undersupplied market, with one of the highest retail • densities in the GCC region. The retail sector in the region is buoyed primarily by high GDP per capita and growing population. • The country plans to attract 1.4 million tourists p.a. by 2011, which is expected to further boost its growing retail sector. The country’s retail landscape was undeterred by the economic slowdown, with various supermarkets and • hypermarkets being introduced in 2009-10. • Luxury retailers, such as Darwish Holdings and Qatar Duty Free are expected to experience a rise in the region, fuelled by Qatar’s high GDP per capita. Al Meera • Company is one of the prominent food retailers in the region, listed on Qatar Stock Exchange in 2009

Major cities - population:

DOHA (capital) 427,000 (2009)

GDP - per capita (PPP): $179,000 (2010 est.) country comparison to the world: 1 $155,400 (2009 est.) $144,500 (2008 est.) note: data are in 2010 US dollars

42 Sources : https://www.cia.gov/library/publications/the-world-factbook/geos/ae.html Country Profile Bahrain Bahrain

• The Bahrain retail market is significantly less developed than Saudi Arabia and UAE, with convenience stores comprising a large section of the sector. Moreover, traditional markets (souks) dominate the market for traditional goods and services – such as gold, fabric and sweets. • However, Bahrain’s retail market is set to benefit from a favourable long-term economic outlook, growing western styles of retailing and a steady rise in disposable income. • Growing tourism and annual events such as the Formula One motor race also generate significant demand for retail. Moreover, tourism from the strict Saudi regime to liberal Bahrain for shopping and outings is also a driver to retail sector growth in the country. • As the retail sector is developing in Bahrain, many international retailers such as H&M, Debenhams, Zara and Mango have marked their advent in the country

GDP - per capita (PPP): $40,300 (2010 est.) country comparison to the world: 20 $39,200 (2009 est.) $38,500 (2008 est.) note: data are in 2010 US dollars

Ethnic groups:

Bahraini 62.4%, Non-Bahraini 37.6% (2001 census)

43 https://www.cia.gov/library/publications/the-world-factbook/geos/ba.html Country Profile Kuwait Kuwait

• Kuwait’s retail sector is primarily driven by its high expatriate population along with foreign workers crossing the border from Iraq. The country has a significant share of non- organized retail stores, including fresh produce shops, bakeries, poultry and seafood shops. • Grocery retail of Kuwait is dominated by the government funded Union of Consumer Co- operative Societies (UCCS) stores, while private retail participants are restricted to commercial zones. Moreover, the country has over 2,000 privately run smaller grocery stores. • As the retail sector is maturing in Kuwait, presence of shopping malls is increasing and larger shopping malls are coming up. Envisaging latent potential in the Kuwaiti retail sector, 29 new international retailers entered the market during 2008.

GDP - per capita (PPP):

$48,900 (2010 est.) country comparison to the world: 10 $49,700 (2009 est.) $54,300 (2008 est.) note: data are in 2010 US dollars

Ethnic groups:

Kuwaiti 45% other Arab 35% South Asian 9% Iranian 4% other 7%

44 https://www.cia.gov/library/publications/the-world-factbook/geos/ku.html

Country Profile Oman Oman

• Oman retail sector is noticeably smaller and underdeveloped when compared with the markets of Saudi Arabia and UAE. As household income has increased over the past few years, consumer spending of Omanis has been on the rise, thereby generating demand for more retailers to enter the country. • In addition to the opening of new malls, retailers are also focusing on improving consumers’ shopping experience to increase footfall. For instance, when Carrefour entered Oman, the Sultan Center introduced a loyalty program for its customers and renovated its retail space to stay competitive. • Besides local retailers such as Jawad Sultan, WJ Towell Group, international retailers such as Zara, Gap, Banana Republic, Forever 21 and Borders have marked their presence in the country.

GDP - per capita (PPP):

$25,600 (2010 est.) country comparison to the world: 54 $25,000 (2009 est.) $25,200 (2008 est.) note: data are in 2010 US dollars

Ethnic groups:

Arab, Baluchi, South Asian (Indian, Pakistani, Sri Lankan, Bangladeshi), African

https://www.cia.gov/library/publications/the-world-factbook/geos/mu.html 45 Kuwait Trade Kuwait Malls

Al Mohalab Mall Sharq Mall Marina Mall

Located on the Muthana Street, Hawally area, behind the Sharq Mall is one of the popular malls in Kuwait. Marina World, the second largest shopping and Hawally Park, the Al Mohalab Mall is also known as The Located on the Gulf Road, along the waterfront, it offers entertainment complex in Kuwait, is located along the Titanic Mall, due to its shape, which resembles the deck of plenty for the water-sports lovers. You can rent a jet ski or a beachfront in the shopping district of Salmiya. The complex the boat. The interiors are contemporary and stylish. little motor boat or go for a spin in the huge artificial lake, opened in phases, with the first phase unveiled in November View more details about Al Mohalab Mall Kuwait just behind the mall. 2002, the second phase of the complex opened in early 2004, View more details about Sharq Mall Kuwait and the final phase opening towards the end of 2005. View more details about Marina Mall Kuwait

Al Kout Mall Laila Gallery Complex Al Hamra Tower Mall

The beautiful Al-Kout Mall is located in the district of The Laila Gallery Complex is located at the Salem Mubarak Al Hamra Tower, the supertall skyscraper, which is currently Fahaheel, outside Kuwait, at the waterfront. Given its Street, near Salmiyyah. The Laila Gallery Complex is best under construction in downtown Kuwait City, is located on location, this mall is a rather quiet and pleasant place to chill- known for the Laila Theatre, located within the mall. After the Al Hamra & Firdous Cinema land in Al-Magwa'a Al-Shargi out and enjoy a cup of coffee. The fountain at the Al Kout watching a good movie, you could catch-up with some of Kuwait City at the intersection of Al Shuhada'a and Jaber Mall is one of the largest in Kuwait. It is an exciting shopping that the mall has to offer by choosing from the wide Al-Mubarak streets. It is hoped to be the tallest building in waterfront development, with a unique ceiling at the domed range of jewelry, opticals, garments, perfumes, clothes and Kuwait, on its completion in 2010. It is also expected to be tower. cosmetics from reputed brands. the world’s tallest sculpted tower. View more details about Al Kout Mall Kuwait Thereafter, you could rest your tired feet while enjoying the View more details about Al Hamra Tower Mall Kuwait delicious eateries available within the mall.

46 Kuwait Trade Kuwait Malls

Al-Fanar Shopping Mall Al-Fanar Shopping Mall Kuwait Magic Mall

Located on the Salem Al-Muharak Street of Salmia, Al-Fanar The Avenues is one of the largest malls in Kuwait. Located in Kuwait Magic Mall is a state-of-the-art retail mall in Kuwait, is an attractively designed shopping complex, which has a the Al-Rai Industrial Area, along the Fifth Ring Road, the first and is located in Abu Haleefa, next to one of the best Sandy distinct look compared to several other complexes in the phase of the mall was official launched in April 2007. beaches in Kuwait, in proximity to Fahaheel. The Abu Halifa area. The mall, which is yet to be fully complete, has been divided Branch of the mall was established in Aril 2000, and covers View more details about Al Fanar Shopping Mall Kuwait into four phases. The Phase One, launched in 2007, includes 2298 square metres in area. over 150 lifestyle shops, Cineplex, restaurant, Carrefour hypermarket, and an IKEA showroom. http://www.visit-kuwait.com/shopping/ View more details about The AvenuesMall Kuwait

47 Table of Contents Consumer : Understanding GCC Consumers

GCC : Markets • Demographics & Economy • Retailers • Consumers & Youth

Trade

Consumer

Next Steps

48 Customer Profiles Arab’s Culture & Behaviours

• Customer profiles have to be identified in terms of : • Pricing criticality to buy • Occasion to purchase the product : Self - indugle / collectable / gatherings • Trend Setters and Influence to others ? • Prompting product : Display that would impact • Location to buy : sports centers/ Hyper Markets / Toy Shops ? • Advertising for the product and Impact to buy ? • Consumer Behaviour : “Diwanneyyah” • Consumer Culture : “ Conservative” – Homey • Trendy : • Pricing would not be an issue “So Far”

49 Youth in GCC Countries Based on Booz Research

• The most popular leisure activities among young people take place at home: 88% surf the Internet 78% watch TV 65% spend time at home with family

50 Source : http://www.ideationcenter.com/home/ideation_article/youth_in_GCC_Countries

Understand GCC Youth Consumer Behaviour

Given the importance of sports and exercise to young people’s health as well as We found that young people spend much of their time at home or socializing, their social development and teamwork skills, we asked survey respondents rather than pursuing extracurricular how often they exercise: We found that young people spend much of their time at home or socializing, rather than seek out learning activities 21% Not at all 19% pursuing extracurricular activities:

participate in sports 47% • • 88 percent surf the Internet Less than once per week • More than five times per week: 14 percent 17% Attend social gatherings with friends 58% • 78 percent watch TV • One to three times per week: 50 percent spend time with their family 65% • Less than once per week: 17 percent One to three times per week 50% • 65 percent spend time with their family • Not at all: 19 percent watch TV 78% • 58 percent attend social gatherings with More than five times per week 14% surf the Internet 88% friends • 47 percent participate in sports

Youth in the GCC Countries: Meeting the Challenge • 21 percent seek out learning activities Source: Booz & Company , Author: Dr. Mona AlMunajjed, Dr. Karim Sabbagh http://www.bi-me.com/main.php?c=3&cg=4&t=1&id=54596 Posted: Sun September 25, 2011 8:49 am

The most popular leisure activities among young people take place at home: • The most popular leisure activities among young people take place at home: Spend time at home with family 65% 88% surf the Internet 78% watch TV Watch TV 78% 65% spend time at home with family Surf the Internet 88%

About Booz & Company 51 Booz & Company is a leading global management consulting firm, helping the world's top businesses, government ministries, and organizations Top 10 Findings of the 2010 ASDA’A Burson-Marsteller Arab Youth Survey 1. An enduring desire for democracy 2. Anxiety grows about rising cost of living 3. Gap between rich & poor of increasing concern 4. Less optimism about economic recovery and future outlook 5. Education gap widens betweens Gulf states and other Arab countries 6. Increasing preference to work in private sector, eagerness to start own business 7. Internet makes more inroads, with social media growing in importance 8. Television the most popular and trusted source of news 9. Traditional values are paramount, while parents grow in influence 10. Increase in positive perception of global powers, growing sense of global citizenship

52 Future Scenario Planning Trading – Export – Exit

Trading :

Selection of Research Exit Market Entry Implementation Phase 1 / Phase 2 Strategy Mode

Preliminary Research Selection of Selection of Research Full Trade Market Entry Market Entry Mode Mode

• Agree on Methodology • Agree on Methodology • Agree on Methodology • Initial Scope for Study • Initial Scope for Study • Initial Scope for Study

Country : Country : • xxx • xxx

Trade : Trade : • Trade Over-view • xxx

Consumer : Consumer • xxx

53 Executive Summary

Methodology Overview Stage 1 Stage 2 Stage 3 Stage 4 Stage 5

Pre Feasibility Full Market Research Finding- Scoping & methodology Full Business Plan Market Research- Business Concept

Stage Agreement Scope Prioritization Feasibility Tuning

• Agree on Methodology GCC : • Total Market Overview • Key Opportunities in • Key Opportunities in • Initial Scope for Study • Market Overview • Full Market Assessment Market Market

• barriers • Key Potential • Develop a business • Develop a business • Competition – Indirect Competitors Profiles concept based on concept based on • Key Markets – Priorities • Market Dynamics • Products offered • Products offered • Trade Structure / • Trade Structure • Market Mode of Entry • Market Mode of Entry Country • Pricing • Key Highlights on • Key Highlights on Objectives • Key Consumer • Key Market Gaps Strategy Strategy Segments (Definition) • Key Operating Model • Product Concept Testing for Competitors

• Document of Agreement • GO – No Go • Full Market Review • Business concept review • Full Business plan • Agreed Scope • Company Competitive • Product offering Concept • Final Review of overall • Contract Advantage for market Assessment Strategy

Entry

Outputs

1 Week 2-4 Weeks 4-6 Weeks 4-6 Weeks 4-6 Weeks Duration

54 International Markets Entry Strategy

International Market entry strategy International business International business Strategic thinking opportunities evaluation planning planning management structure

» Screen strategy and business » Define criteria that guides » Select entry mode for each » Prepare plan to determine » Independently from the objectives related to decision process country offering structure & entry strategy chosen, international markets entry » Define short list of possible » Perform in depth analysis characteristics company should plan » Assess the attraction of markets (partners, market conditions, » Consider product/service management of global competition & » Analyze market conditions marketing issues, etc.) adaptation from a marketing international activity: associated risks (macro – economic analysis) » Plan schedule and resource and sales point of view » Partners » Evaluate company readiness » Evaluate risks & barriers in allocation for international » Design new processes » Resources for international/global possible markets strategy implementation related to international » IT tools Actions/Steps competition » Prioritize markets/ market » Build a set of indicators to markets » Organizational » Evaluate possible entry – select relevant evaluate international structure markets/areas for each markets markets entry success » Personnel strategic objectives » Reporting structure, » Strategic objectives » Marketing research (macro – » Marketing research (industry » Workshops » Workshopsetc. with screening economic analysis) analysis; in depth analysis) management team » Analysis of marketing » Workshops with » Prioritizing criteria » Workshops with international characteristics » Processes review/resources

management team » Workshops with management team/marketing review Tools » Internal assessment international management team

team/marketing team

» Strategic objectives for » Markets profiling » International markets entry » Specific marketing program » Management structure plan international markets » Short list of markets strategy definition & market plan for each for international activities

» Long list of countries » Market entry priorities » High level plan & initiatives country selected Outputs

55 • During my visit to Italy in March, I would kindly like you to prepare for me a proposal of methodology and market assessment for below product, details are as follows:

• Product Name: Billiard • Product specification: Crystal Billiard • Company Name: ML PROJECT • Location: Milan, Italy • Purpose of the Research: Marketing and sales plan • Target country: UAE, Saudi Arabia, Qatar or other potential countries importing this product from Middle East • Photo: Attached • • I will be meeting this client with your presentation in Italy; hence we can discuss further cooperation on this project.

56 No. Households - Age 25-45 % of population Xxx % Work • Varies – Business men • Local Governmental Authorities Income • 10,000 – 20,000 DHMS • Aim to collect new items • Price won’t be an issue • Lives in luxury houses • Aim to be 1st to own new Items • Would be follower Media • Satellite Channels

http://www.teckell.com/brochure/teckell_collection.pdf 57

GCC non-grocery sales beat global averages The demographic profile of the GCC nations demonstrates that the most active consumers fall in the mid- to upper-spending bracket, indicating a high level of discretionary spending within the region.

In Saudi Arabia, non-grocery retail channels accounted for almost two-thirds of sales in 2008, compared to a global average of only one-half. Modern shopping centres provide entertainment and social opportunities for Saudis since there are no bars, discos or pubs in the country. In discretionary spending, non-essential products such as fashion, consumer electronics, leisure and personal goods (jewellery, watches and children's products) commanded a high share. 58

59 UAE Source : Page 22 GCC Retail Industry Report

• Positioning Dubai as a global leisure and shopping destination has had a significant impact on the UAE’s retail industry. Shopping events in Dubai, such as Dubai Summer Surprises (DSS), the Dubai Shopping Festival (DSF) and the Dubai Duty-Free (DDF), are major contributors to the UAE’s retail industry. DDF reported annual sales of US$1.1 billion for 2009, representing a y-oy increase of 3.8%. Similarly, in Saudi Arabia, the retail sector benefits from the large number of Muslim tourists performing the annual Hajj and Umrah pilgrimages.

60 Table of Contents Consumer : Understanding GCC Consumers

GCC : Markets • Demographics & Economy • Retailers • Consumers & Youth

Trade

Consumer

Next Steps

61 KSA Retail Toys Shops Mixed

KSA UAE Qatar Bahrain Retail Toys Shops Mixed

62 Route to Market Option Option 1 : Regional Agent - Sales & Distribution

Scenario 1 : Scenario Description : Selecting a key Retail Chain(s) / Toy Selection Criteria

Criteria Items Key Risks- issues Risk Mitigation Plan

Stores • Good Positioning for the product Location & • Strong Retail presence in similar product Perception : Range • Fitting product Positioning : prestigious outlet

Marketing • Visibility to target customers Related : • BTL Activities : Ability to perform Promotional Activities

Logistics : • Country’s Regulation & Import/Export • Ability to ship to adjacent markets (branches )

Key Benefits • Exclusivity could

Example of Toy Shops Business Model Position

63 Example of Retail outlets

64 Retail Chain Assessment

Criteria Key Assessment Criteria's

Strategic Fit

Regional Presence : • Multi-Market (UAE-KSA ) or Single shop

Estimated Scale :

Locations : • Retail Chains – Or – Toys Stores ? • One Exclusive – OR – Multi-Distributor model ?

Logistics : • Should Have one Regional Partner Across the Region • Should Logistics be performed Separately through franchisee –or Through

Marketing Related : • How Merchandising would be performed • Mix Between marketing Activities and Sales

Product Support • Would Products Be shipped to a regional Office or depending on Local Partner ?

65 Retailers Overview GCC

66 Key Retailers GCC : KSA - UAE

67 Key Retailers KSA - UAE

68 Key Retailers KSA - UAE

69 Retail GCC Fawaz Abdulaziz Al Hokair Company (1/2)

Company Brief • Established in 1990, Saudi Arabiabased Fawaz Abdulaziz Al Hokair Company is engaged in retail and wholesale of fashion and related businesses, including apparels and shoes. It commands 50% market share in the country. The company is also engaged in the real http://www.alhokairgroup.com/ estate, financial services, fitness and leisure and healthcare sectors.

Business description • The group holds 5 million sq ft of retail real estate, comprising 11 malls, 900 outlets (incl the addition of the acquired Wahba chain) representing 70 international retail brands and 152 food outlets, representing 15 international food brands. Some of the brands include La Senza, Cameo, Nine West, Wallis, Harvey & Jennifer, Maternity etc. • The company runs retail stores on a franchise basis throughout the country. Recent developments and future plans • In March 2010, FIFA worldwide Master Licensee Global Brands Group (GBG) signed a four-year deal with Fawaz Alhokair and Company (JSC) to operate 14 official FIFA stores in the Middle East and North Africa. • In March 2010, the firm announced its plans to open 112 new stores during the year, about half of which will be in other MENA region countries and emerging markets such as Kazakhstan and Azerbaijan. • In November 2009, Saudi Arabia's Capital Market Authority fined the firm SAR 100,000 (US$ 26,667) for violating the bourse rules by delaying the disclosure of two memorandums of understanding with Arabian Centres Limited.

70 Retail GCC Fawaz Abdulaziz Al Hokair Company (2/2)

Fun Studio Abcarino (Smart Kids) Luna Park/ Happy Land

Occupying strategic positions in Abcarino targets learning The Luna Park chains bring large commercial centers, Fun through play with a new type together tranquility and Studio recreational centers amaze of edutainment center that pleasure in open and visitors with their eye-catching combines recreation with closed areas that offer all From its beginnings with the first colors and impressive designs education and entertainment. family members an amusement park in Rabwa Park, inspired from your favorite unforgettable experience Riyadh, Al Hokair Group has children movies. filled with fun and relaxation. expanded over the past 40 years to The Happy Land chain become one of the largest in its combines electric games field. and water games that bring joy to young and old. Today, its over 70 amusement Happy Farm / Time Tech Digital Land Al Hokair Land and theme parks are located in Digital Land demonstrates Al Strategically located in every major city in the Kingdom Hokair Group's commitment Riyadh, Hokair Town is a of Saudi Arabia while its division of Time Tech offers the entire family to playing a pioneering role in comprehensive leisure and a variety of shows and spectacle the field of recreation, tourist city that combines mobile parks tours smaller towns played around the clock at the bringing the latest technology live reproductions of reaching out to the greater children’s stage. in international games to its continents in one place population. In total, Happy Farms provide children with facilities in Riyadh, Jeddah and and reflects the Al Hokair agricultural and environmental Abha. architectural, cultural and Group entertains more than information in an attractive and civilization features from exciting manner, inspiring them to around the world. In this 10 million visitors each year. appreciate the importance of special place, children can The Group's success over the environmental preservation. develop their innovative decades has led to a robust growth capacities by joining into new fields and sectors. culture with pleasure. Fun Town / Fun Time Sparky's Ice-skating

Shimmering with their Al Hokair Group set up Ice- In 2009, Al Hokair Group's modern international design, Skating arenas within most Whether relaxation or recreation, entertainment portfolio includes the Sparky's series of the recreational and the Fun Town series, established commenced with the opening leisure sites around the amusement and water parks, family across much of the Kingdom, of Sparky's Family KSA to offer children and fun centers, spas, resorts, luxury offers something for all the family Entertainment Centre in Mall young the possibility to including restaurants, games and apartments and hotels, and more of Dhahran in the Eastern ice-skate according to the much, much more. than 40 restaurants across the provin highest international kingdom. In addition to its standards. operations in Saudi Arabia and the Oceanica Movie Town / Jambo Franchising United Arab Emirates, the Group has plans to expand further within the A new form of family A vast entertainment town in Al-Hayat Mall featuring both Our experience which entertainment center providing electronic and mechanical games, surrounded by a decor dates back to more than MENA region. recreational services and inspired from some of the most famous and best-loved 40 years in the electronic games in a marine cartoons. Moreover, the indoor ski slope offers the visitor a real entertainment sector, and environment as well as an on-site source of challenge and excitement. The Movie Town situated our strong management71 museum that takes guests on a in Andalusia Mall is a combination of various natural elements have enabled us to grant journey to explore the depths of within an astonishing setting and incredible design. franchises for the Digital the ocean. Land brand and system along with all franchise services and technical support in order to ensure the success of this project. Retail GCC Fawaz Abdulaziz Al Hokair Company (3/3)

Golden Tulip / Tulip Holiday Inn Inn Hotels

Holiday Inn offers today’s Golden Tulip and Tulip Inn business and leisure travellers hotels offer the discerning Al Hokair Group provides first class service, dependability, friendly service traveler the cultural comfort and amenities throughout the and modern attractive facilities originality and comfort in an at excellent value. Six (06) invigorating and original Kingdom of Saudi Arabia. holiday inn hotels are currently style. With state of the art The Group portfolio includes 4 and 5 star owned / managed by the group meeting facilities and a hotels under the following major international vibrant mix of restaurants, hotel chains: Holiday Inn, Golden Tulip, Six (06) Golden Tulip hotels and seven (07) Tulip Inn Novotel and Hilton Garden Inn in addition to hotels are designed to our own established brand exceed g MENA Hotels and Novotel Hilton Garden Inn Resorts

The Group has established Two Novotel Hotels are due to The Group has just signed a its own hotel brand that open in the 2nd Quarter of 2009 ‘Structured Development will set a new dimension which will add to the over-all Agreement with Hilton in providing the best portfolio of hotels in the Eastern International to develop a facilities in the Region and Western Regions. number of hotels in the combined with the superb Kingdom under “Hilton quality of service and Garden Inn” brand . Two excellence. hotels are due to open in the first half of 2009 and a In addition the Group also number of hotels will be owns a number of resorts develop in the next five and suites that offer years that will add an business and leisure estimated 2500 rooms in travelers the opportunity the Group’s portfolio. to experience living away from home with both enjoyment and serenity.

72 Toys Shops / Chains

Focus Markets Non Focus Markets

UAE Kuwait KSA Oman Qatar Bahrain Egypt Jordan Libya Tunisia Algeria Morocco

Toys R us Dubai Kuwait City Riyadh : (5) Muscat Doha Cairo (4) Sharja Jeddah ( 3) Al Ain Al-Madina Abu Dhabi Abha Dharan (2)

Toys Triangle Dubai Kuwait Jeddah Doha X X X X X

Samco Toys Jeddah Riyadh Al-Khobar

The Toy Store Dubai (2) Bahrain City Centre

Hall Mark

http://uaebusinessdirectory.com/ 73

Toys Shops / Chains Gulf Greetings

Gulf Greetings General Trading LLC is a holding company based in Dubai, focused on providing people with products that help express their feelings and make their loved ones happy. We strongly believe that our experience and tradition combined with continuous business improvements and investment in our people is the best way of ensuring the continuation of Gulf Greetings’ Gulf Greetings success and expansion. Together with our employees, our business leaders operate with a strong focus on Gulf Greetings’ core General Trading LLC values and drive the company forward by adopting successful business strategies that achieve our corporate vision P. O. Box 7924 Address Dubai, UAE

Tel Tel: +971 4 347 1174

Fax Fax: +971 4 347 1441

Email [email protected]

Web http://gulfgreetings.com/toystore/

Hallmark Messe Frankfurt

Russ Motivate Publishing

Air Miles Rubiks

Ticketing Co 74 Toys Shops / Chains HallMark GCC

Description For over 25 years, Gulf Greetings has been the Hallmark official representative and the most experienced greeting card retailer in the GCC region. Today, in over 50 Hallmark stores in the region, our customers can find the right cards and gifts to express their feelings and celebrate special moments with their loved ones.

HallMark GCC Our friendly and professional team is always prepared to help and advise our customers in the selection of the right card or gift in order to make sure they have a pleasurable Email [email protected] experience and are satisfied with their purchase. We always try to exceed our customers’ expectations, providing them with quality products and with excellent customer service. Phone '+971 4 347 11 74 Products All our stores feature the very best selection of Hallmark greeting cards, wrapping paper Website www.hallmarkgcc.com and gift bags, albums and picture frames, children’s gifts and toys, accessories, ornaments and decorative items, souvenirs and seasonal gifts, own licensed merchandise, back to school promotions and much more. The main brands present in our stores are Hallmark, Russ, Disney, Mattel, Crayola, Parker, Widdop, and many others.

75 Toys Shops / Chains The Toy Store

Based on our retailing experience, in 2004 we took the opportunity to create our own brand and retail store completely dedicated to toys. Today, with over 55,000 sq. ft. of retail space area in the UAE and Bahrain, The Toy Store features the widest selection of toys in the region. Our innovative concept brings new meaning to the phrase retail entertainment. Demonstrations, competitions, race tracks are but a few of the exciting advantages of our stores, allowing children the opportunity to touch and play in the store, whilst enjoying a fun atmosphere with lots of excitement.

The Toy Store Our stores are crammed full of fun and staffed by individuals equally in touch with the child inside them. Our friendly and professional team is always prepared to help and advise our customers with their selection of the right toy or gift in Gulf Greetings General Trading LLC order to make sure they have a pleasurable experience and are satisfied with their purchase. We always try to exceed P. O. Box 7924 Dubai, UAE our customers’ expectations, providing them with great quality as well as excellent customer service

Tel: +971 4 347 1174 The Toy Store features the widest and very best selection of toys in the Middle East, covering all toy categories: boys Fax: +971 4 347 1441 action figures, cars and flying toys, fashion dolls, miniatures and baby dolls, arts and craft, back to school items, books, games, puzzles and construction, learning, development, science and music, plush, preschool and pocket money toys, Email: [email protected] all the way to outdoor toys and much more. Our stores provide the world’s leading brands, including Mattel, Hasbro, Disney, Lego, Ravensburger, Famosa, Smoby, Playmobil, Mega Bloks, Crayola, Schleich, V-tech, Playskool, Littletikes, Website http://the-toystore.com Leapfrog, and many others.

We set and ensure the highest quality standards, offering pocket-money toys all the way to highly exclusive gifts. Our Stores unique experience offers something for everyone, whether they are newborn or simply a child at heart. Enter any of our Mall of the Emirates (1st and 2nd Floor) stores and you enter a world like no other; a world where the child in you is king. Dubai, U. A. E. +971 4 341 24 73 The Toy Store features the widest and very best selection of toys in the Middle East, covering all toy categories: boys Ibn Battuta Mall (Ground Floor) action figures, cars and flying toys, fashion dolls, miniatures and baby dolls, arts and craft, back to school items, books, Dubai, U. A. E. games, puzzles and construction, learning, development, science and music, plush, preschool and pocket money toys, +971 4 366 97 55 all the way to outdoor toys and much more. Our stores provide the world’s leading brands, including Mattel, Hasbro, Disney, Lego, Ravensburger, Famosa, Smoby, Playmobil, Mega Bloks, Crayola, Schleich, V-tech, Playskool, Littletikes, Bahrain City Centre (2nd Floor) Leapfrog, and many others. Manama, Bahrain +973 1 717 92 32 As market leader in the U. A. E. and kids’ favorite destination, apart from offering the widest selection of toys in the region, our continuous attention to quality standards and improvement enables us to provide our customers with toys meeting the highest safety standards. Our friendly and professional team, the magical ambience of the store and availability of the very best selection of toys guarantees that The Toy Store will always exceed our customers’ expectations.

Based on over 30 years of retailing experience, in 2004 we took the opportunity to create our own brand and retail store completely dedicated to toys. Today, with over 55,000 sq. ft. of retail space area in the UAE and Bahrain, The Toy Store features the largest variety of toys in the GCC region. Moving away from the everyday toy shops, our innovative concept brings new meaning to the phrase retail entertainment. Demonstrations, competitions, race tracks are but a few of the exciting advantages of our stores, allowing children the opportunity to touch and play in the store, whilst enjoying a fun atmosphere with lots of excitement.

FRANCHISING We provide our Franchisees with exclusive franchise rights for the following countries: Saudi Arabia, Lebanon, Syria, Iran, India, Jordan, Kuwait, and Oman. The Franchisees are responsible to own and operate all The Toy Stores within 76 the country; we do not permit sub-franchising. Toys Shops / Chains Toys R US

Toys“R”Us, Inc. holds a strong portfolio of e-commerce sites, further advancing its position as the leading dedicated toy and juvenile products retailer. These well-established online destinations provide shoppers with a broad selection of distinctive merchandise. The company’s portfolio of online brands, which includes Toysrus.com, Babiesrus.com, eToys.com, FAO.com and Toys.com, is a leader in web search results for toys and baby goods, driving increased traffic to the company’s e-commerce Toys R US businesses and providing parents and gift givers with a wide assortment of the most sought-after products. Email Phone Website

UAE Kuwait KSA Oman Qatar

Toys R us X Kuwait Riyadh : (5) Muscat Doha Dubai City Jeddah ( 3) Sharja Al-Madina Al Ain Abha Abu Dhabi Dharan (2)

http://www.toysrusinc.com/our-brands/international/locations/middle-east/

77 Toys Shops / Chains Toy Triangle

Toy Triangle has been serving retailers, and other toy distributors of all sizes for over 20 years. We carry over 100 different brands from over 40 different manufacturers and carry over 5,000 different product lines. With local inventory in the major cities around MENA, you can be assured that we carry the products children Toys Triangle want with the availability and high service levels that our customers need to satisfy demand. If you have any questions, please feel free to contact us. We thank you in advance for your time and consideration. Email As a direct importer & MENA distributor of educational, branded & licenced toys, Toy Triangle's goal has always been to offer our customers the widest variety of up-to-date, quality wholesale toys, backed up with the highest Toy Triangle Qatar Limited W.L.L Phone local service levels through our network of offices throughout MENA. We invite you to check out our extensive P.O Box: 24439 range of brands and look forward to being your first choice partner for wholesale toys and to be part of your Doha- Qatar Website www.toytriangle.com business success story Qatar tel: +974-4887587 fax: +974-4887574 email: [email protected] Store Locations

Toytriangle Company Limited Jeddah P.O.Box 18253, Jeddah 21415, P.O.Box 18253 Jeddah 21415 Kingdom of Saudi Arabia tel : 00966 2 6743737 , fax : 00966 2 6743636 Saudi Arabia tel : 00966 2 6743737 email : [email protected] fax : 00966 2 6743636 Qatar email: [email protected] P.O Box: 24439 Doha- Qatar TOY TRIANGLE CO. tel : +974-4887587 fax : +974-4887574 North Africa & Levant: Amman Jordan, email : [email protected] (Jordan, Lebanon, Syria, Morocco, Libya, tel: +9626 5811 254 UAE & Kuwait Tunisia, Algeria) fax: +9626 5811 267 PO Box: 115731 Airport Road email: [email protected] Garhoud Dubai UAE TOY TRIANGLE Company Limited tel : +9714 2869095 fax : +9714 2869097 P.O. Box 115731 email : [email protected] Airport Road Yemen & Sudan Al Garhoud tel : +967 1503 949 UAE & Kuwait Dubai fax : +967 1503 948 UAE email : [email protected] tel: +971 4 286 90 95 fax: +971 4 286 90 97 North Africa & Levant email: [email protected] (Jordan, Lebanon, Syria, Morocco, Libya, Tunisia, Algeria) TOY TRIANGLE CO. tel : +9626 5811 254 tel: +967 1503 949 fax : +9626 5811 267 Yemen & Sudan ax: +967 1503 948 email : [email protected] email: 78 [email protected] Toys Shops / Chains Samaco Toys

Samaco Toy is the gate-way to a fun filled range of play and recreational toys suitable for every stage of childhood. For the last 40 years, we have shown keen interest and careful selection in importing toys, games and indoor/outdoor play parks. We are the first and the foremost agency and wholesale distributor of renowned international brands in the Kingdom of Saudi Arabia. Our success lies in making available the right toys at the right time kingdom-wide through our efficient distribution network and expert after sales service. Samaco Toys Al Amir Majed Street, Al HQ Safa District/3., Jeddah Address: 21463 Email Phone (00966 (2) 6938496 Website www.samacotoy.com Key Products

Leaders in the field of inflatable toys, beach items and swim gear Above Ground Pools/Airbeds/Boats/Disney Collections/In Toyz / Inflatabls/ Intex Accessories Swim Gear & Dive Toys Stores www.intextrading.com Prestigious label driven by the mottos "Fun that Lasts" and "Toys that Lasts" Renowned for Rubbermaid products. Head Office Jeddah Excellent range spanning infant products, juvenile furniture, ride-on toys, as well as creative, sports and outdoor play Our main showroom is situated in our Head Office equipment premises in Al Safa District, Jeddah. The show room is www.littletikes.com Furniture / Infant Toys/ Outdoor Toys / Play House/ Preschool / Ride-Ons /Role Play/ Sports managed by well experienced Sales and Merchandising team. High quality, high value, latest designs combine to efficiently and creatively make your die-cast dreams We have four large warehouses in Al Khumra, Jeddah from come true. Maisto manufacturers of excellent quality licensed die-cast scale models of cars, motorbikes where we effect the deliveries to our valued customers in & bicycles, Maisto also makes airplanes, toys and model kits. Special editions are launched regularly. all the nook and corner of Saudi Arabia through our efficient distribution network and prompt delivery system. Hobby Collectibles / All Stars / Fresh Metal / Marvel Universe/ Motocycles / R/C Action www.maisto.com

Riyadh World pioneer of remote control toys, Nikko believes that "Kids know the Difference" when it comes to The Riyadh branch serves the Central and Northern regions quality toys. Excellent range of cars and toys to choose from, in various color, design scale models, of Saudi Arabia. We have showroom, warehouse and speeds, multiband frequencies, single to multifunctional features, etc. delivery system. 10 Scale Items 18 Scale Items Extreme Racing Other Scale Items R/C Juniors Special Hot Items Location : Al Dar Al Baida - Al Ha'ir Road www.nikko-group.com Telephone No. 00966 1 438 6228, 4387645, 4387646 Fax No.00966 1 438 7672 Russ Berrie along with the International Star Registry has created the Shining Stars. Warehouse No.009 66 1 438 7673 What are Shining Stars? Shining Star Friends are plush animals created using the finest materials and Al Khobar identifiable by the crystal like star embroidered on each friends paw pad. Along with the shining Stars Show room , Rakka Plush Friend you can have your name officially recorded with a star in the sky by the International Star Telephone No. 00966 3 858 88 55 Extn: 247/248 www.russberrie.com Registry. Fax o.00966 3 858 16 55 Warehouse, Al Khalidia Games Licensed Balls Wheeled Toys 79 www.mondoworldwide.com Rules & Regulations GCC's health, safety rules for toy makers are no child's play

• Dubai: Toy manufacturers and distributors in the UAE must comply with GCC-wide safety and health regulations starting January 1, 2011 or face fines. • The regulations set by the Gulf Standardisation Organisation specify the basic manufacturing criteria. • Toys should not have sharp edges, should not cause suffocation or drowning, be fire-resistant and comply with standard chemical levels. • Factories and importers that paste the GSO safety sticker on their toys must comply with the technical specifications, register with the Emirates Authority for Standardisation and Metrology (ESMA) and have their products tested for safety. • Companies that carry the GSO label but violate its standards may face fines up to Dh35,000 or even imprisonment depending on the type of violation, according to ESMA Director-General Mohammad Badri. • ESMA and the Dubai municipality will be monitoring the toys in Dubai. • GSO certification fees cost about Dh1000, according to Abdullah Al Muaini, Director of Conformity Affairs at ESMA. • Starting in June, the GSO standards will be compulsory for all toy manufacturers and distributors across the GCC, Badri said. • There are still non-compliant toys, mainly made in China, in the market, he added.

By Numbers: To make it easier

Violation fines: Dhs. 20,000 to Dhs. 35,000 • "It should make it easier because there is one standard for the GCC GSO certification fees: Dhs. 1000 and you don't have to look up regulations for each country. It should Global market for toys: USD 122.2 billion by 2012 make trade easier," said Monica Kubik, Senior Show Manager for UAE spend on toys: USD 30 per head PlayWorld. "For parents and traders it should be a positive move." The cost of applying these standards may push prices by about five per cent as some companies are forced to pass on the costs to International standards customers, said Rajeev Bhatia, Managing Director of Emsons, a toy Companies that will be affected by the regulations are those who design and manufacture their own products or deal with manufacturers that do not comply with international standards, he noted. distributor that deals with Hamleys among other stores and hypermarkets. — Sources: Playworld Middle East and Emirates Authority for Standardisation and Metrology. • Costs will be minimal to companies that follow American or European standards because the GSO regulations are based on these international requirements with minor adjustments specific to the GCC, he said.

80 Sourced : http://gulfnews.com/business/retail/gcc-s-health-safety-rules-for-toy-makers-are-no-child-s-play-1.733953

Rules & Regulations GCC's health, safety rules for toy makers are no child's play

http://login.dm.gov.ae/wps/portal/HomeAr

Gulf Toys Technical Regulation (GTTR) now enforced in all GCC participating countries Exporting to the Middle East? Gulf Toys Technical Regulation (GTTR) now enforced in all GCC participating countries.

11th February 2011 As of 1st January 2011, the "Gulf Toys Technical Regulation (GTTR)" has been uniformly enforced in all GCC Member States (The State of the United Arab Emirates, The Kingdom of Bahrain, The Kingdom of Saudi Arabia, The Sultanate of Oman, The State of Qatar, The State of Kuwait and Yemen). To comply with this regulation, the GTTR stipulates that all toys entering into the GCC member states will need to E-mail Us have the GCC Conformity quality marking. [email protected] Gulf Conformity Mark Call Us EMEA:+44 1277 223400 This marking signifies the conformity of toys at least to the essential requirements of health, safety and the Asia Pacific:+852 2310 9923 environment. Americas:+1 305 513 3000 All toys which are covered by the scope of EN 71 and EC directive 88/378/EC (as well as IEC 62115 for electrical toys) are included in the scope of the GTTR. The regulation which has been implemented is almost identical to the European Toys Directive 88/378/EC which includes Module A and Module B+C, with additional Gulf deviations. It may be noted here that module B+C which is an option for toy manufacturers for application of the above ‘G’ mark will be under the supervision of a Notified Body (NB). Intertek which is a Notified Body in Europe for toys CE safety marking can assist all toy manufacturers and International standards exporters with the following services to comply with the GTTR as these regulations are similar to the EC directives: Provide technical assistance to comply with the processes and procedures of the GTTR to apply the ‘G’ mark. Companies that will be affected by the regulations are those who design and manufacture their own products or deal with manufacturers that do not comply with international standards, he noted. Toy testing at Intertek recognized and approved laboratories in accordance with GTTR specified standards. Technical review and evaluation of existing/ available product information. — Sources: Playworld Middle East and Emirates Authority for Standardisation and Metrology. Completion of the Manufacturer’s Declaration of Conformity. Inspection of manufacturing/ production facilities. For further information on how you can comply with the GTTR when exporting toys to the GCC contact your local Intertek office. Contact us to see how Intertek can help your organization with Gulf Toys Technical Regulation (GTTR) now enforced in all GCC participating countries. 81 Sourced : http://gulfnews.com/business/retail/gcc-s-health-safety-rules-for-toy-makers-are-no-child-s-play-1.733953

http://www.intertek.com/servicesdetail.aspx?id=20965

UAE Exports Authorities

GCC Standardization Organization Arabic

http://www.dcworld.ae/links.html Dubai Custom World

http://www.uaeexportdirectory.com/en/TariffSearch.aspx?Id4 UAE Exports & Industry

82 RFID - Egypt Market Review Table of Contents :

Implementation Methodology • Strategic thinking • International opportunities evaluation Business Plan • Market entry strategy planning Implementation Methodology • International business planning presented to • International business management structure Key Next Steps • Agree on methodology Company Name • Agree on Scope of Implementation Kept • Agreement on Time for Implementation Confidential • Agree on project Financial Terms

Developed by Osama Abou Mousallam Jan 2012

83 Executive Summary

Methodology Overview Stage 1 Stage 2 Stage 3 Stage 4 Stage 5

Full Market Research Finding- Scoping & methodology Full Business Plan Pre Feasibility Research- Business Concept

Stage Agreement Scope Feasibility Tuning

• Agree on Methodology • Market Overview • Total Market Overview • Key Opportunities in • Key Opportunities in • Initial Scope for Study • Key Market Entry • Full Market Assessment Market Market

barriers • Key Potential • Develop a business • Develop a business • Key Market operating Competitors Profiles concept based on concept based on Models • Market Dynamics • Products offered • Products offered • Key Affiliations • Trade Structure • Market Mode of Entry • Market Mode of Entry • Key Segments • Pricing • Key Highlights on • Key Highlights on Objectives • Key • Key Market Gaps Strategy Strategy • Key Operating Model for Competitors

Entry

Outputs

1 Week 2-4 Weeks 4-6 Weeks 4-6 Weeks 4-6 Weeks Duration

84 Business Plan detailed description Methodology International Markets Entry Strategy

Phase 1 Phase 2 Phase 3 Phase 4

Strategic thinking Market entry strategy International business International business International opportunities evaluation planning planning management structure

» Screen strategy and business objectives » Select entry mode for country » Prepare plan to determine » Independently from the entry related to international markets entry » Perform in depth analysis offering structure & strategy chosen, company should » Assess the attraction of competition (Egyptian (partners, market conditions, characteristics plan management of international Market) & associated risks marketing issues, etc.) » Consider product/service activity:

» Evaluate company readiness for international/ » Plan schedule and resource adaptation from a marketing » Partners competition allocation for international and sales point of view » Resources » Evaluate possible market/areas for each strategy implementation » Design new processes related » IT tools strategic objectives » Build a set of indicators to to international markets » Organizational structure » Analyze market conditions (macro – economic evaluate international markets » Personnel Actions/Steps analysis) entry success » Reporting structure, etc. » Evaluate risks & barriers in possible markets » Define criteria that guides decision process

» Strategic objectives screening » Workshops with international » Workshops » Workshops with management » Collecting Competitors Info management team/marketing team » Workshops with management team team » Processes review/resources » Internal assessment review

Tools » Marketing research (macro /economic analysis) » Analysis of marketing characteristics » Prioritizing criteria » StrategicWorkshops objectives with international for international management markets » International markets entry » Specific marketing program & » Management structure plan for » Definitionteam/marketing of Market team Entry products/ Sub- strategy definition market plan for each country international activities Categories » High level plan & initiatives selected » Go No-Go for Market Entry based on Competitive Advantage (Readiness) » Marketing research (industry analysis; in depth Outputs analysis) » Market profiling » Market entry priorities

85 BP : International Markets Entry Strategy : Phase 1 : Strategic thinking / International opportunities evaluation

Strategic thinking Core Objective :

International opportunities evaluation • Prior to business planning this phase is mainly to avoid entering the wrong market where competition is intensified » Screen strategy and business objectives • related to international markets entry To Evaluate Market attractiveness • » Assess the attraction of competition Core Competitive advantage in our product offer • Key Market related information (Egyptian Market) & associated risks » Evaluate company readiness for international/ competition Methodology : » Evaluate possible market/areas for each • strategic objectives Market Survey Actions/Steps » Analyze market conditions (macro – • Desktop research – Interviews economic analysis) » Evaluate risks & barriers in possible markets » Define criteria that guides decision process Outcome & Deliverables :

» Strategic objectives screening • This would cover main competitors » Collecting Competitors Info • Key Segments for participation » Workshops with management team • Key Market risks » Internal assessment » Marketing research (macro /economic • Company readiness to enter International markets

Tools analysis) » Analysis of marketing characteristics » Prioritizing criteria » Workshops with international management team/marketing team

» Strategic objectives for international markets » Definition of Market Entry products/ Sub-

Categories » Go No-Go for Market Entry based on Competitive Advantage (Readiness)

Outputs » Marketing research (industry analysis; in depth analysis) » Market profiling » Market entry priorities 86

International Markets Entry Strategy : Phase 2 : Market entry strategy planning

Core Objective : Market entry strategy planning • Selection of Mode of Entry for country • Model related cost implications » Select entry mode for country » Perform in depth analysis (partners, market conditions, marketing issues, etc.)

» Plan schedule and resource allocation for international strategy implementation Methodology : » Build a set of indicators to evaluate international markets entry success • Workshops

• Study of business opportunities for market entries Actions/Steps

» Workshops with international management team/marketing team

Tools

» International markets entry strategy definition

» High level plan & initiatives Outputs

87 International Markets Entry Strategy : Phase 3 : International business planning

Core Objective : International business planning • More focus into product offered to suit target market

» Prepare plan to determine offering structure & characteristics » Consider product/service adaptation from a marketing and sales point of view » Design new processes related to international markets Methodology : • Management workshop to further evaluate product offered and more comparative studies Actions/Steps coupled with proper processes that serves these products

Outcome & Deliverables :

» Workshops • Selected product offering for the market • Product Adapted for market specific

• Marketing programs & Plans

Tools

» Specific marketing program & market plan

for country selected

Outputs

88 International Markets Entry Strategy : Phase 4 : International business management structure

Core Objective : International business management

structure • More Rigid view to the market in terms of partnership models (if any) – resources required and all related operational matters » Independently from the entry strategy chosen, company should plan management of international activity:

» Partners » Resources » IT tools Methodology : » Organizational structure • Operating Processes -

Actions/Steps » Personnel » Reporting structure, etc.

Outcome & Deliverables :

» Workshops with management team • See output below

» Processes review/resources review

Tools

» Management structure plan for

international activities

Outputs

89 Product Name: Product Benefits Features Advantages Motives Benefits What Products Have: What Features Do: What Motives Features Satisfy: What Features Mean: "This accounting software has a "This reporting feature provides real- "Cost-savings, greater control, increased "Managers are able to keep their finger reporting feature." time, on-demand, updated mission- production, etc" on your company’s financial pulse at all critical information to key business times, thereby reducing costs by as managers." much as 50%, maintaining greater control over expenditures, and increasing their output by 10-20 times at any given time — in just a few clicks."

Most important benefit: Exclusive attributes: How is product different from the competition? What attributes can be stressed that haven’t been stressed by the competition? What problems does the product solve in the marketplace? How does the product work? How reliable is the product? How efficient? How economical? Who has bought the product and what do they say about it? What materials, sizes and models is it available in? How quickly does the manufacturer deliver the product? What service and support does the manufacturer offer? Is the product guaranteed?

91 Table Football Game What’s on the Trade

$249 999, $619 $1,979

92 Tornado $1,839 $591 WT : 355 lbs 36" H x 56" W x 30" D Sourced : Ontario Price Ranged 900-1,800 USD Holland Bar Stool Licensed Foosball Table $1,400 WT 245 LB

36" H x 50" W x 56" D

$500

$1000 $1500 $2000

$119 PGI-SureShot CS Foosball Table $1,258.00 56" x 30" x 36" Weight: 245 Sourced : 93 http://www.wayfair.com

http://www.cityofarabiame.com/our-projects/mall-of-arabia/overview- mall-of-arabia.html

www.arenamall.ae Arena Mall Dubai Sports City (DSC) website. Mall under construction. www.chinamexmart.com Dragonmart in Dubai website (inconsistent availability) www.cityofarabiame.com City of Arabia and Mall of Arabia information www.dubaishoppingmalls.com - sounds like an obviously useful website, but is actually spam (when checked May 2010). www.ibnbattutamall.com Ibn Battuta Shopping Mall in Dubai website www.mecsc.org Middle East Council of Shopping Malls (MECSC) website www.towncentrejumeirah.com - Jumeira Town Center website www.easternct.edu list of largest shopping malls in the world, and descriptions from Eastern Connecticut State University (USA). Repeated and formatted better in wikipedia.

Dubai directory - add your link free

94 UAE Dubai Malls

www.arenamall.ae www.alghuraircentre.com Arena Mall Dubai Sports City (DSC) website. Mall under construction.

www.cityofarabiame.com

City of Arabia and Mall of Arabia information

http://www.ibnbattutamall.com/ • DCC - Deira City Center (or Centre) • GLA - Gross Leasable Area - means retail shopping area, doesn't include car parks etc • IBM - Ibn Battuta Mall • MAF - Conglomerate of UAE companies, chairman is Majid Al Futtaim. MAF Shopping Malls is a shopping mall developer. • MOE - Mall of the Emirates, Ministry of Education • MOTE - Mall of the Emirates

95 Mall of the Emirates

• Mall of the Emirates is owned by Majid Al Futtaim group (MAF CEO is Francois de Montaudouin). Other shopping malls in MAF Holding are Deira City Centre, Sharjah City Center, and Ajman City Center along with a couple more outside the UAE in Egypt - Cairo and Alexandria. • Sometimes called The Emirates Mall (but that's not really correct). • Cost of the Mall of the Emirates was 800+ million dhs. • Shops started opening around September/October 2005 and official opening was November 2005. • Awarded with the title of The World's Leading New Shopping Mall in November 2005 at the World Travel Awards in London. This was shortly before it rained in Dubai and the Mall of the Emirates' roof leaked. • Area of 6.5 million square feet with 460+ retail shops, 14 cinemas including Dubai's only Cinemax theater (not the same as the iMax at Ibn Battuta Shopping Mall), the Black Hole of weirdness in the Magic Planet entertainment area, and not enough car parks on a Thursday or Friday night (don't park on the pavement - tickets are being handed out). • Kempinski Hotel at Mall of the Emirates has 5 stars, 900 rooms and opened in 2006. For now, it has enough car parks. Apres is a bar in the hotel Kempinski overlooking the ski slopes at Ski Dubai where you can get that genuine authentic apres ski feeling just as if you were in ze French Alps oui? http://www.malloftheemirates.com/moe/Def • 'Best Shopping Mall' title at the Best in Dubai Awards 2008 - beating 9 other shopping malls in a voting contest by residents of Dubai. ault.aspx • 'World's Best Retail Destination of the Year' at the 2008 Retail City Awards • 'Best Mall Award' at Grazia Middle East Style Awards 2008 • 'Brand of the Year' Award at Superbrands 2008 • Won the 'Best Design and Innovation' award at the ICSC International Design and Development Awards 2007. ICSC is the International Council of Shopping Centers, a global trade organisation representing shopping centers around the world, founded in 1957.

The Dubai Mall

• The Dubai Mall is the largest shopping mall in Dubai, maybe even the world depending on how you measure it, (and until the Mall of Arabia opens) and is located in the Downtown Burj Dubai area on Doha St, off Defense Roundabout. After the usual Dubai construction delays, it only opened 2 years late, in November 2008. Some Dubai residents thought the new mall deserved top spot on their whine list but we think The Dubai Mall is great. If (or when) you visit, have a look at one of the largest fish tanks in the world, buy some books at Kinokuniya BookWorld, walk through the gold souk area, have a look at the indoor waterfall, watch a movie at Reel Cinemas, get an adrenaline fix at Sega Republic, and go for a quiet coffee at The Grove. Or head next door to Souk Al Bahar after your shopping expedition and have a meal overlooking the Burj Dubai Lake while watching the Dubai Fountain. After 04 January 2009, you'll also be able to head to the Burj Dubai observation deck for a spectacular view over Dubai. There are information kiosks everywhere in the mall, with helpful attendants to answer your questions (although you'll often get different answers if you ask more than one), and information brochures with maps and a list of shops www.thedubaimall.com • Total area of Dubai Mall is 12 million sq feet (about 1.1 million sq meters) • Total internal floor area about 5.9 million sq ft • Total gross leasable area (GLA) about 3.8 million sq ft (the same as 50 football fields) • 14,000 car parking spaces • 120-160 restaurants, cafes, and other food and beverage shops with seating capacity for 3000 people (different figures seen in Emaar press releases, most recent is 160 outlets) • 33,000 animals in the aquarium (less if the sharks aren't fed on time, or the fish and chip shop runs low on supplies) • 30 million - total number visitors expected in the first year of operation 96 Burj Dubai

The Burj Dubai (Arabic for "Dubai Tower" but you might have a good chance of fooling newbies to Dubai that it means "don't look down") is a mixed use tower with commercial and residential areas, under construction in the Downtown Burj Dubai development, with an official opening date of 04 January 2010 (delayed from rumours of 09/09/09 and 02 December 2009 opening dates), and final height of 828m (kept secret until opening day and slightly higher than the most common rumour of 818m). The tower's main claim to fame is that it will be the tallest man-made structure in the world once completed, and in fact, the Burj Dubai became just that in April 2008 when the height reached 629 meters. When completed, the top of the Burj Dubai was taller than the highest mountain peak (or hillock) of over 30 countries, including those lofty alpine nations of Belgium, Latvia, the Maldives, the Netherlands, and Uruguay, but not the UAE itself, which has a mountain top (Jebel Jais) in Ras Al Khaimah more than twice the height of the Burj Dubai. And to beat Mt Everest, you'd need to stack another 10 Burj Dubais on top of the first one.

www.burjkhalifa.ae

97 UAE Trade : Shopping Malls (1/4)

Abu Hail (under construction), Union Co-op supermarket? Al Ain Center - Bur Dubai Al Ain Center - Bur Dubai, small centre with mostly computer shops upstairs, and a useful food court and internet cafe downstairs. Spinneys is connected via a walkway - park your car above Spinneys (entrance round the back). Al Attar small center in Karama on Kuwait St, tel +971-4-3351020 or +971-4-3344455. Website might be www.alattargroup.com. Al Barsha Mall, Al Barsha Al Barsha Mall, Al Barsha 2 - opening June 2010 ... delayed to mid-2011. Union Co-op supermarket/hypermarket. Near Mall of the Emirates. Al Bustan Center / Centrer Al Bustan Center / Centre & Residence - turn right at Al Mulla Plaza junction when travelling in Sharjah direction from Dubai. Shopping mall and apartments for rent. About 100 shops, Fantasy Kingdom amusement and entertainment area (24,000 sq ft). Residential building has 640 suites, swimming pool, gym, business center, meeting rooms, and a couple of restaurants. Close to Dubai International Airport. Al Ghurair Centre Al Ghurair Centre or Al Ghurair City, Al Rigga Road in Deira. Open 1000-2200 except Fridays 1400-2200. The first large shopping mall in Dubai (opened in 1978 before the world had heard of Dubai), a cheaper place than the newer ones, has over 200 shops. Not completely self contained - some of the cafes open directly on to the main road for free carbon dioxide with your coffee. Al Ghurair Group borrowed AED 1.3 billion ($350m) in April 2009, the middle of a global economic crisis, to finance expansion of Al Ghurair City. That's what you call bal..., er, confidence. Al Ittihad Mall, Muhaisna Planned opening June 2009 (no chance, maybe first half of 2010)? Union Co-op supermarket opened April or May 2010. Al Khaleej Centre - Bur Dubai Bur Dubai, small centre with random shops - mostly IT/computer related, and food court in basement, across the road from Al Ain Center. Paid parking but useful to know if you're looking for somewhere in the area to park. Etisalat has a customer service centre in this mall. Al Mizhar Mall small mall with West Zone supermarket, near the Aswaaq Mizhar community center on the same road. Al Mulla Plaza last stop before Sharjah on the DXB-SHJ highway. Known more as a navigation aid than a place to go shopping. Arabian Center tel +971-4-2845555. New (in March 2009) shopping center in Mirdif / Al Mizhar, about a third the size of Mall of the Emirates, with movie theaters (open mid- 2009), WorldMart hypermarket, food court, children's play area, and even a few shops. Arena Mall Dubai Sports City (DSC), under development November 2008 to 2010 end of 2013. GLA about 1.88 million square feet on 2 levels, with 300-340 shops, educational family entertainment centre, 12 screen cinema complex, 2 food courts, a Carrefour hypermarket, family entertainment and education center, 7000 car parks, direct connection to the DSC cricket stadium and indoor stadium. Opening date delayed until 2013 according to The National 10 March 2010 "The opening of Arena Mall in Dubai Sports City has been postponed until 2013 ..." Aswaaq Dubai Aswaaq Dubai - a chain of community centers and supermarkets being established in Dubai and the UAE. First Aswaaq stand-alone supermarket opened May 2009 in Al Sufouh (area 1000 sq m). Aswaaq plans to open 40 supermarkets and 20 community centers. Other Aswaaq centers in Nad Al Hamar and Al Mizhar. Centers under construction in Al Barsha, Al Twar, Al Warqaa, Umm Suqueim. Aswaaq toll-free tel is 800-279227 (ASWAAQ). Bawadi Mall Dubai Bawadi Mall Dubai - planned for the Bawadi development in Dubailand. Confusing figures released but could be one of the largest shopping centers in the world when if it gets built. Unrelated to the Bawadi Mall in Al Ain which opened in 2009. Bin Sougat Centre Rashidiya, tel +971-4-2863000, PO Box 55316. Shops open 10am-10pm Sat-Thu (some shops closed from 1-5pm), 5pm-10pm Fri (coffee shops open for lunch). Small, 2-level shopping center with a Spinneys supermarket (open 8am-11pm). First opened July 2001, expanded in 2003. Shops include Ajmal Perfumes (perfumes), Costa Coffee (coffee), Damas (jewellery), Baskin Robbins (cholesterol), Dome Café (food), Etisalat (telephone connections), Jumbo (electronics), Pier Import (furniture and household goods), Red Earth (cosmetics), San Marco Household (stuff), Union National Bank (money). Bur Juman Centre Bur Juman Centre (BurJuman, Bur Jaman, BurJaman Center) - on the Trade Center Road in Bur Dubai. Open 1000-2200 except Fridays 1400-2200. Expanded in 2006 from 200 to 300 shops, will also have movie theatres and more restaurants. A more exclusive destination than MOTE, DCC and IBM. Car parking charges 20 dhs per hour but do not apply if you spend more than AED 100 in the mall (last checked July 2009). Century Mall Dubai next to Al Shabab Club in Al Mamzar, 150,000 sq ft retail space. Carrefour hypermarket, Jungle Bungle amusement center, food court. Shops include Jacky's, Damas, Giordano, Nayomi, Hang Ten and Sheetal. Owned by Al Safeer Group, opened in 2003. Deira City Center sometimes called 'City Center Mall'), open 1000-2200 week days and 1000-2400 weekends, opposite Dubai Creek Golf & Yacht Club. Very busy in the evenings, parking is difficult. Good selection of shops, has a noisy food court and a Carrefour. IKEA Dubai (a Swedish furniture chain with strange product names like 'blorp', 'pnuk', and 'abba') used to be in DCC but moved to Dubai Festival City near the Garhood Bridge in 2006. BinHendi / Bin Hendi Avenue is a large collection of luxury retail shops in DCC that opened in December 2005 and closed (mostly) in April 2009. Car parking charges after the Dubai Metro start date on 09 September 2009: free for first 3 hours weekdays, 4 hours weekends. An extra hour if you've been to a movie (keep your ticket). After that, charges range from 20 dhs (weekdays)98 to 60 dhs (weekends) per hour. Update 09 September 2009: carparking to be free during weekends and public holidays (at least for now). http://www.dubaifaqs.com/shopping-malls-in-dubai.php

UAE Trade : Shopping Malls (2/4)

Dragonmart Dragonmart (or Dragon Mart), on the Dubai-Hatta road, after Emirates Rd junction heading in Hatta / Oman direction Hatta on the right-hand side (location). Many small shops (about 4000 with total area of 150,000 sq m, mall length is 1.2 km) selling Chinese manufactured products. Not quite the same as other shopping malls in Dubai but an interesting place to visit if you want a plastic bucket or a cheap plasma TV from China. Expansion of Dragonmart planned with construction to start in 2012? An additional 100,000 sq meters (1 million sq feet) of retail area to become available. Dubai Mall see 'The Dubai Mall' below. Dubai Marina Mall in Dubai Marina (not the same as 'Marina Mall' in Abu Dhabi). With hotel and apartments, total development cost is over AED 1.4 billion. Opening date 22 December 2008. Mall location on the Dubai Marina water's edge is appealing. Dubai Outlet Mall (DOM) open 22 August 2007. Lots of bargains at factory shops all under one roof. Perhaps. Emirates Co-op Al Mizhar Emirates Co-op Al Mizhar - open 2008? Large Emirates Co-op supermarket with opening hours 0700-0200, small food court upstairs, MacDonalds downstairs. Some Emirates Coops in other locations have small malls also. Grand City Mall Jebel Ali (name not confirmed)? Opening date unknown (construction started April 2007?) Small (50,000 sq ft) low budget shopping for labourers. Developers - Regency Group. Grand City Mall, Al Quoz Grand City Mall, Al Quoz Industrial Area 4, opened July 2006. Small (75,000 sq ft) low budget shopping center catering to workers living in the area. About 35 shops. Includes ANTA Travel, Karama Medical Center, Better Life Pharmacy, department store, Grand City Hypermarket, money exchange, ATMs (NBAD, Standard Chartered). Operated by Regency Group. Grand Shopping Mall Al Quoz Industrial Area 1, opened 2004. Small (40,000 sq ft) low budget shopping mall with about 20 shops, targeted to the workers living in the area. Operated by Regency Group. Includes Grand Hypermarket, money exchange, ATM (Standard Chartered). Hamarain Shopping Centre Hamarain Shopping Centre - in Deira, has pretty lights on the outside. Hamriyah Shopping Center in Al Hamriyah, not the same as the Hamarain Centre. Ibn Battuta Mall IBM / IBSM) not as large as MOTE, but much more fascinating to walk through (if a shopping center can ever be called fascinating). Several themed areas - Andalusia, China, Egypt, India, Persia, Tunisia which reflect the travels of a 14th century Arab explorer named Ibn Battuta. Scattered throughout the mall are displays of documents and other artifacts related to Mr Battuta's travels and history of those regions. All items are reconstructed but look authentic if you squint your eyes a bit. Ibn Battuta Ibn Battuta phase II expansion will double the size of IBM with additional themed areas based on Hejaz, Morocco, Turkey, and Yemen. In March 2009, Nakheel announced expansion plans would be delayed 12 months. Instead of the ubiquitous Instead of the ubiquitous Carrefour, Ibn Battuta Mall has Geant, another French superstore selling groceries and cheap underpants. Otherwise, mostly the same shops you'd find anywhere but less crowded. The only Lego shop in Dubai is here, also the only IMAX cinema in Dubai (if you don't know what that is, it's similar to sitting in the front row of a normal cinema). Food court at Jebel Ali end has fast junk food. Food court at Dubai end has slow junk food. Both areas have a good selection and there's a couple of posher restaurants in the China Court area. Several Starbucks with one in a spectacular atrium in the middle of the mall. There are electric golf carts to ferry you from one end of the mall to the other, costs 5 dhs. Usually easy to find car parking. Developer is Nakheel. J3 Mall Small boutique shopping mall on Al Wasl Road in Al Manara, across from Choithram's Umm Suqeim. Opening date probably 2011 or 2012. Jumeira Beach Center another small shopping center on Jumeira Beach Road, blue color with dark glass. Has a Burger King at the front. Jumeirah Plaza small shopping center near the Magrudy's Centre on Jumeirah Beach Road. Jumeirah Town Center yet another small mall on Jumeirah Beach Road, sister centre to the Mercato Mall, and within walking distance. Tel +971-4-3444161 or +971-4-3440111. Khan Murjan Khan Murjan - (Khan Murjan images) underground souk, part of the Wafi Center complex, was due to open by end 2007 but delayed till early 2008. Based on a 14th century Suq / Souq - the Khan Marjan Caravanserai in Baghdad, Iraq (renovated as a restaurant in the early 1990s, unknown what state it's in now), and with further inspiration taken from other souks around the Middle East. Consider it more of a tourist attraction than a full-on shopping center, a bit like Souk Madinat or Souk Al Bahar, while the Wafi Mall should satiate your purchasing desires. Well worth a visit though. Lamcy Plaza large pink building on Sheikh Zayed Road near the Karama exit and opposite the American Hospital / Al Nasr Leisureland. Clothing shops always seem to have sales, and the top floor location of the supermarket seems odd. High atrium has a London Tower Bridge halfway up where you can sit and have coffee. Decent enough food court, two cinemas, parking difficult in evenings. Operated by Lals Group. 99 UAE Trade : Shopping Malls (3/4)

Madina Mall Beirut Rd, Ghusais area. New mall scheduled to open in April 2011 (but probably later in 2011). Over 100 shops on two floors, includes a Carrefour supermarket. Magrudys Center Jumeirah Beach Road - the original Magrudy's bookshop and shoeshop, Gerard's cafe (where you may still be able to find the occasional Jumeirah Jane) and a few other small shops. Mall of Arabia Mall of Arabia - expected to be almost the biggest shopping mall in the world when it opens with area of about 10 million sq ft (1 million square meters) - four times the size of MOTE. Expected opening date was early 2009 but revised (in April 2009) to end of 2010 for phase I. The Dubai Mall is about 100,000 sq m bigger - that difference is close to the total size of many other large shopping malls already open in Dubai. With about 1400 retail outlets to distract visitors, MOA will be the entry point for the Restless Planet dinosaur park. And if your bags are too heavy to carry home, there will be a hotel on the roof where you can park yourself and have a rest. Website www.mallofarabia.ae under construction (January 2007). Mall of the Emirates Mall of the Emirates (MOTE or MOE) - biggest in the UAE when it opened in November 2005 with area about 2.4 million square feet (220,000 sq m) and 400 shops, has an indoor ski field at one end along with a hotel. Parking can be difficult at busy times (evenings and holidays). Will look small once Dubai Mall and Mall of Arabia open. Car park charges apply after start date for running of Dubai Metro (09 Sep 2009) but first few hours free. Marina Mall see 'Dubai Marina Mall' for the one in Dubai Marina, or 'Marina Mall' in the Abu Dhabi section below for the one in Abu Dhabi. Mazaya Center Sheikh Zayed Road near Defense Roundabout, two floors, relatively small size shopping center including a Spinneys Market, Homes R Us furniture, Pier Import. Mercato Mall Mercato Mall - Jumeirah Beach Road near Dubai Zoo. Open 1000-2200 except Fridays 1400-2200. Quaint Italian themed centre with a good Virgin store (the music shop), a few clothing shops, Spinneys, Home Centre (closed), small food court, a couple of nice restaurants with one Italian one upstairs overlooking the Beach Road, several movie theatres, and lots of cobblestoned paths. First opened in October 2002. Mirdiff City Centre Mirdiff City Centre shopping mall - (01 Jun 2007 information). Planned completion date is late 2009 with opening date scheduled for 16 March 2010 (28 February 2010 update). A 2.6 billion Dh mall with 183,400 sq m (about 1.8m sq ft) of GLA in Mirdiff district, location Emirates Road (direct access from interchange 55) and Tripoli Street, carparking for 7,000 cars. About 430 retail outlets, including a Carrefour hypermarket. Also 'edutainment area for kids', 10-screen multiplex cinema, and two food courts with 60 restaurants and cafes. Developer is MAF Shopping Malls. Nakheel Retail (a division of Nakheel Retail) - plans to build 5 new shopping malls in Dubai worth AED 11 billion ($US3 bn) (announced April 2008) - Palm Mall on Palm Jumeirah, Palm Mall on Palm Deira phase I, Ibn Battuta Mall Phase II to double the size of the existing Ibn Battuta Mall, India Mart for Indian wholesale and retail shopping, Great Mall Dubai also at International City. Cubellis Costa International (CCI), a design firm, are partnering with Nakheel for 2 of them - the IBM expansion and Great Mall Dubai. CCI are also designing the expansion of Dragon Mart. Myer, an Australian department store, are planning to expand into Dubai through the Nakheel shopping malls. Nakheel Retail had ambitious plans to become the largest mall developer in the Middle East by 2012 and the largest in the world by 2018. In March 2009, Nakheel announced that their retail development program would be delayed by 12 months. Oasis Center Sheikh Zayed Road, opened April 1999, burnt down in September 2005. Reopen Sunday 29 March 2009. Palm Jumeirah Palm Jumeirah shopping mall - a Nakheel Retail development on the Jumeirah Palm Island, announced April 2008, opening date unknown. Palm Strip one of many small shopping centers (rather than a shopping mall) on Jumeirah Beach Road, opposite The One furniture shop and the Jumeirah Mosque. Tel +971- 4-3461462. Open 10am to 10pm except Fridays open 4pm or 5pm to 10pm. Reef Mall Reef Mall Royal Mall Royal Mall - small shopping mall in Al Manara due to open in 2011, renamed as the J3 Mall. Safeer Mall Dubai Safeer Mall Dubai - see Century Mall Dubai for Al Mamzar, or Safeer Mall Sharjah for Sharjah-Dubai highway shopping center Souk Al Bahar at the foot of the Burj Dubai in the Downtown Dubai development. Opened December 2007. Similar to Souk Madinat with many of the same restaurants. Also a pleasant place to stroll around but not where you'd go for a mega-shopping expedition. Has a Spinneys supermarket downstairs. Souk Madinat Souk Madinat - next to the Burj Al Arab in Al Sufouh / Umm Suqueim. Part of the Madinat Jumeirah complex. Not really a large shopping center but worth a visit for the traditional styled architecture and pleasant atmosphere along the (man-made) canals. SouqExtra! A chain of small community shopping centers across the UAE, developed by the Lootah Group. First one opening in Ewan Residences area of Dubai October 2009

100 UAE Trade : Shopping Malls (4/4)

Sunset Mall in the Sunset Development on Jumeirah Beach Road, Jumeira 3. About 100 shops and restaurants with seaviews. The Sunset Mall developer, Dubai Investment Properties, is marketing it as a luxury shopping destination (which almost everywhere in Dubai does - even the Luxury Chicken Gutting and Hair Cutting Saloon in the depths of Deira) but in this case, given the location on the beach in Jumeirah, it might be a believable claim. Might be open in September 2009 (delayed from April 2009) ... but as of August 2011 still not open. Update - first shops (only one or two) open December 2011 - others expected to open in 2012. The Dubai Mall off Defense Roundabout on Sheikh Zayed Road, near the Burj Dubai, finally opened in November 2008. The largest shopping mall in the world with 1200+ shops (eventually) in a total area of 12 million sq feet (1.1 million sq m). Actual retail space about 3.8m sq ft. The Dubai Mall includes posh restaurants, an Olympic ice- skating rink, and the largest goldfish bowl you've ever seen. New to the UAE shops include Waitrose (a UK supermarket, open Nov 2008), Galeries Lafayette (a French department store, open May 2009), Bloomingdales (a US department store, open Feb 2010), and Hamleys (a UK toy shop, open Nov 2008). The Pointe at Palm Jumeirah development announced by Nakheel 11 January 2012, consisting mostly of restaurants, cafes, fountains, and some boutique shops. Location opposite the Atlantis Hotel on the Jumeirah Palm island. Initial plans include 120 restaurants, 75 shops, an extra stop on the Jumeirah Palm monorail, and a nice marina promenade to walk along. Area about 135,000 sq m (not clear if that is retail area or total development area). Completion date supposedly by mid to end of 2013 (but Nakheel scheduled completion dates are often overly optimistic by a year or two). Times Square Center Times Square Center - Sheikh Zayed Road, near Mall of the Emirates (on the same side). Opened May 2007. Small shopping mall with a large Sharif (not Sharafi) electronics store (huge in fact), and the "Chill Out" Ice Lounge, or Ice Bar, where you sit on ice chairs, and eat and drink from plates and glasses made of ice. They provide warm clothes so you don't end up with frostbite. No alcohol, but you don't have to worry about your ice cream melting. Other shops include Axxezz, Bayti, Biella, Caribou Café, Chrio, Color Nail, Duxiana, Edition Limitee, Evoluzione, Extreme Freshies, InterSport, InWear, Jealous 21, Joe Bloggs, Karisma, Lamborghini Café, Mikyajy, Nayomi, The Padi, Toys R Us, Sanrio, Storage Ideas, V-moto, Watch Square. Wafi Centre Wafi Centre (Wafi City Center / Wafi City Mall) - Sheikh Zayed Road near Garhood Bridge on the Bur Dubai side of the creek. Oud Metha area. Open 1000-2200 except Fridays 1600-2200. Small when it first opened with expensive luxury goods shops. Has expanded to around 200 shops now. Marks & Spencer (M&S, Marks & Spencers, or Marks & Sparks) have a presence, Thomson sells musical instruments, there's a limited foodcourt upstairs, and a music lesson institute above the food court. It's a quieter shopping centre than, say, MOTE. Except for Thursday nights and Friday afternoons/evenings. The complex also includes a spa, health, beauty, and sports club, accommodation, a couple of fine restaurants and bars (Wafi Rooftop is a good place to hang out), and Dubai's Planet Hollywood restaurant. Wafi Underground Souk Wafi Underground Souk - see Khan Murjan above

101 Kuwait Trade : Shopping Malls (1/1)

AGMART AGMART is now the world's largest international food chain, with 13600 stores in 33 countries T: 22577320 www.agmart-kw.com

Al Fanar Shopping Mall Al Fanar Shopping Mall Kuwait, a luxurious environment where you shop in comfort and style. www.alfanarmall-kw.com Carrefour Kuwait Welcome to the Kuwait's most dynamic, fast-moving and exciting hypermarket chain - Carrefour!, this global expertise helps us offer shoppers www.carrefourkuwait.com here in the Kuwait the same quality, variety and value-for-money that is provided all over the world. City Centre City Centre is one of the largest Hypermarket and Kuwait 's Premier Mega Market. City Centre is a novel concept of shopping under one roof T: 00965-25712250 www.citycentre.com.kw combined with customer care and convenience. City Centre is located in a custom designed and built premises of 10,000 Sq. Mtr's on Al-Jahra F : 00965-24813530 Road (rd 80) and Shuwaikh Port Road( Rd 55) intersection and the other Hypermarket in Salmiya Near Passport office offers an excellent visibility and approach, spread over 23,000 Sq. Mtr's . We offer a unique family shopping experience with full of pleasure and entertainment, providing the utmost satisfaction and at the most economical prices. Geant Hypermarket, Geant Kuwait - The 360 Mall will be home to the first Geant Hypermarket in Kuwait. The strategy of Geant and its parent company Fu-com is T : 00965-22250760 www.geant-kuwait.com based on expansion, bringing enjoyable and modern retail experience to more customers. The second Hypermarket is expected to open in the Mall of Kuwait in the near future. Retail Arabia from the UAE and Tamdeen from Kuwait have joined hands to form Fu-com Central Markets, KSC, in introducing Geant to Kuwait. Lulu Hypermarket the retail division of the multidimensional and multinational EMKE Group has always been known as a trend setter of the retail industry in the T : 00965-24759333 www.kuwait.luluhypermarket.com General Trading & region. Today symbolize quality retailing with more than 70 stores and has been an instant hit with the discerning shoppers across the Gulf F : 00965-24759222 Contracting Co. region. Sharq Market Waterfront Welcome to Sharq Market Waterfront – one of the region’s most successful shopping destinations. With a wealth of high quality services and T: : 22410975 www.souksharq.com facilities, including cinemas, marina, food courts, boutiques and much, much more – there really is something for everyone. F : 22428107 The Sultan Center The Sultan Center Al Kout offers everything youØ£Â¢Ø¢â‚¬Ø¢â„¢ve come to expect from TSC, plus a few unexpected surprises! T: : 00965-24343155 F : 00965-24322842 True Value Kuwait Hardware Building Materials Power tools Hand tools Paint Accessories Electrical Plumbing Houseware Cleaning Home appliances Furniture Linen Bathroom Stationary Party Toys Garden Sports Luggage Auto

Co-operative Society Al-Nuzha Al-Nuzha Co-operative Society www.al-khaldiya.com جمعيه الخالدية التعاونية Al khaldiya Al-khaldiya Cooperative Society www.alrumaithyaco-op.com جمعية الرميثية التعاونية Al Rumaithya www.naseemcoop.com جمعية النسيم التعاونية Alnaseem Al-Rawda & Hawally Al-Rawda & Hawally Co-op. Society Faiha Faiha Co-Opertive Society Farwaniya Farwaniya co-operative store jamaiya supermarket mall Kaifan Kaifan Society www.kaifan-coop.com Mishref and Bayan Mishref Cooperative Society primarily serves the residents of Mishref. T: 00965-25389000 http://mishrefonline.com F : 00965-25390705 Shamieh & Shuwaik Shamieh & Shuwaik Co.Op society jamaiya Zahra Co-op Zahra Co-op is an upscale discounter that provides high-quality, on-trend merchandise at attractive prices in clean, spacious and guest- T : 00965-25249394 www.zahra.com.kw friendly stores. Zahra will operate an online business, to ease it's customers to cut the distance at Zahra.com.kw F : 00965-25249697 http://www.askq8.com/Shopping- 102 Services/Supermarkets.html

Kuwait Trade Supermarkets & Malls

Sultan Center Store M.H. Al shaya Company Trafalgar Carrefour

Ownership Private Public Private Private - Joint Venture

Type Clothing /Footwear /Health Luxury Retailer & Beauty/ Restaurant

About Throughout the Middle East and The Sultan Center is the premier Trafalgar is an internationally Carrefour! A joint venture company by Majid al North Africa, Russia, retailer and leading supplier of recognized luxury retailer with 14 Futtaim and Carrefour France, this global expertise Turkey,Central and Eastern supermarket items, perishables, and specialized boutiques in Kuwait and over helps us offer shoppers here in the Kuwait the Europe and the UK, Alshaya Retail general merchandise in the Middle East. 39 years of operating expertise. From its same quality, variety and value-for-money that is Retail operates more than 55 retail As the pioneer of the "one-stop shop" humble beginnings in 1972, Trafalgar provided all over the world. concepts., all carefully chosen to concept in the Middle East, TSC has continues to build in popularity as it Thanks to our massive buying power, we Service Stores (Details) bring the highest quality products consistently set the regional standard for: provides its loyal customers the best in guarantee to cut costs and keep our prices low - Wholesale Stores (Details) to the region's premier retail • Largest variety and highest quality of fine jewellery, watches and couture. no wonder more than 2,000,000,000 people Convenience Stores (Details) locations. products worldwide shop with us every year! As well as Rewards Card (Details) We currently operate over 2000 • Unrivalled levels of customer service unbeatable value, we've also got unbeatable stores across 19 countries. Our based on industry best practice choice - you'll find over 100,000 items always in Just Ask (Details) wide geographical spread is • Unique shopping atmosphere and stock! Purchasing Department Contacts (Details) supported by a sophisticated ambience Store Locator (Details) infrastructure, professional • Value-added customer benefits and management and a long-term services Careers (Details) investment in state-of-the-art Restaurants M.I.S. and logistics. Jeans Grill (Details) Offer These include many of the world's Retail , Restaurants,Fashion, Telecom, Chi-Chi's (Details) leading Fashion and Footwear, Services Group, United Capital Café Sultan (Details) Food Service, Health and Beauty, Catering (Details) Pharmacy, Optics, Home Telecom Furnishings and Office Supplies brands Contact Us (Details) Fashion Operating 2000 Store , 19 Countries 14 Store in Kuwait, Store Details (Details) Countries 55 Retail concepts : 15% market Share of Retail Kuwait Kingdom Of Saudi Arabia 7,000 of Staff Store Locations (Details) United Arab Emirates Bahrain TSC Sultan Center (Oman) Services Group Oman Qatar Jordan Iraq Lebanon Safeway / The Sultan Center (Jordan) Contact Us (Details) Syria Egypt Morocco Russia TSC Lebanon Turkey Cyprus Poland Slovakia The Sultan Center (Bahrain) CzechRepublic United Kingdom Oman - [email protected] Jordan - [email protected] Website http://www.alshaya.com www.sultan-center.com/ www.trafalgarkuwait.com www.carrefourkuwait.com Lebanon - [email protected] Bahrain - [email protected] T: : 00965-24343155 F : 00965-24322842 103 Kuwait Trade Supermarkets & Malls

Store Geant Hypermarket Lulu Hypermarket. Al Fanar Shopping Mall City Centre Sharq Market Waterfront

Ownership

Type Hypermarket Hypermarket

About Geant Kuwait - The 360 Mall will be LuLu Hypermarkets, the retail division of Al Fanar Mall is one of Kuwait's most City Centre is one of the largest Hypermarket Welcome to our Festivals & Activities home to the first Geant Hypermarket the multidimensional and multinational exclusive shopping and recreation addresses, and Kuwait 's Premier Mega Market. City page where you can follow all our in Kuwait. The strategy of Geant and its EMKE Group has always been known as a located centrally in the shopping district of Centre is a novel concept of shopping under news developments going on at Souq parent company Fu-com is based on trend setter of the retail industry in the Salem Al Mubarak St in Salmiya. one roof combined with customer care and Sharq. expansion, bringing enjoyable and region. Today, LuLu symbolize quality Al Fanar Mall offers the best brands, the convenience. City Centre is located in a custom modern retail experience to more retailing with 98 stores and has been an finest foods and excellent entertainment designed and built premises of 10,000 Sq. Mtr's We will provide you and your families customers. The second Hypermarket is instant hit with the discerning shoppers facilities in a beautifully architected on Al-Jahra Road (rd 80) and Shuwaikh Port with cultural activities and programs expected to open in the Mall of Kuwait across the Gulf region. environment that reflects our love for nature Road( Rd 55) intersection and the other that create awareness about certain in the near future. Retail Arabia from and nature conservation. Hypermarket in Salmiya Near Passport office issues, making sure that these are the UAE and Tamdeen from Kuwait With its pleasant and novel variation Large landscaped spaces within the mall offers an excellent visibility and approach, appropriate for all ages. Moreover, have joined hands to form Fu-com from the usual supermarkets, LuLu offers provide a cool green, soothing environment spread over 23,000 Sq. Mtr's . We offer a entertainment for the whole family Central Markets, KSC, in introducing an ultra modern shopping ambience for for you to spend quality time with your unique family shopping experience with full of and sports activities are also on our Geant to Kuwait. the shoppers by integrating all friends, family or associates. pleasure and entertainment, providing the agenda, with our sports festivals held conceivable needs of the consumers It is the coolest place to seek out the latest utmost satisfaction and at the most throughout the year. under one roof. LuLu Hypermarkets have fashion trends, gadgets, watch movies, dine economical prices extensively laid out counters, sprawling out, or hang out with friends. Children’s activities are held monthly parking space, play area for children, at Souq Sharq, with visiting cartoon food court, money exchange and bank characters, magic shows, circus counters besides a panoply of performances and summer camps, as international and regional brands aptly well as special offers for children justifying it's tagline, "LuLu, where the throughout the entire year. world comes to shop". Dear reader, you are invited to visit our homepage and read more about the various activities and festivals hosted by Souq Sharq throughout the year

Offer Grocery Fresh Food Electronics Grocery Home Appliances Home Fresh Food Equipment Household Textile Office Equipment Culture Electronics & Entertainment Body Care Garments Outdoor Toys

Operating Kuwait UAE Bahrain Oman, Qatar, Kuwait, Kuwait ( Salmeyah – Shuwaikh) Countries Bahrain,Yemen, Egypt and Saudi Arabia.

Website www.geant-kuwait.com www.kuwait.luluhypermarket.com www.alfanarmall-kw.com www.citycentre.com.kw www.souksharq.com

T : 00965-22250760 T: 00965-25712250 T: : 22410975 F : 00965-24813530 F : 22428107 104 Kuwait Trade Supermarkets & Malls

Co-operative Society

Al-Nuzha Al khaldiya Al Rumaithya Alnaseem Al-Rawda & Hawally Faiha

Al-Rawda & Hawally Co-op. Faiha Co-Opertive Society جمعية النسيم التعاونية جمعية الرميثية التعاونية Al-Nuzha Co-operative Society Al-khaldiya Cooperative Society Society

www.al-khaldiya.com www.alrumaithyaco-op.com www.naseemcoop.com Al-Rawda & Hawally

Farwaniya Kaifan Mishref and Bayan Shamieh & Shuwaik Zahra Co-op Farwaniya co-operative store Kaifan Society Mishref Cooperative Society primarily serves Shamieh & Shuwaik Co.Op society Zahra Co-op is an upscale discounter that jamaiya supermarket mall the residents of Mishref. jamaiya provides high-quality, on-trend merchandise at attractive prices in clean, spacious and guest-friendly stores. Zahra will operate an online business, to ease it's customers to cut the distance at Zahra.com.kw T : 00965-25249394 T: 00965-25389000 F : 00965-25390705 F : 00965-25249697

www.kaifan-coop.com http://mishrefonline.com www.zahra.com.kw

105 The Avenues - +965 24954792 The Avenues - +965 24954799 Abdullah AlMubarak Main Coop. Abdullah Al-Mubarak +965 24359134 AlZahraa Main Coop. AlZahraa +965 25241708 / 9 Bayan Co-op Bayan +965 25384027 Da’iya Co-op Da’iya +965 22524068 Al Manshar Fahaheel +965 23930402 Faiha Co-op Faiha +965 22530143 Mughateer Complex Farwaniya +965 24750329 Al Bairaq Mall Fintas +965 22581956 Al Mohallab Center Hawally +965 22658095 Al Plaza Hawally +965 22632166 Jabriya Coop. Jabriya +965 22251379 Awtad Center Jahara +965 22243151 Al Qaser Complex Jahra +965 24580325 Kaifan Co-op Kaifan +965 24918581 Khaldiya Co-op Khaldiya +965 24926360 Kuwait International Airport Kuwait +965 24347199 Mishref Co-op Mishref +965 25390637 /8 Qadsiya Co-op Qadsiya +965 22511749 Qurtuba Co-op Qurtuba +965 25358491 Rawda Co-op Rawda +965 22531749 Rumaithiya Co-op Rumaithiya +965 25631671 Al Fanar Mall Salmiya +965 25759316 Marina Mall Salmiya +965 22244688 Salem Al Mubarak Street Salmiya +965 25737796 Salwa Co-op Salwa +965 25648831 Shamiyah and Shuwaikh Co-op Shamiyah +965 24821309 Souk Sharq Sharq +965 22409588 Sulaibikhat Co-op Sulaibikhat +965 24869181 Yarmouk Co-op Yarmouk +965 25330926

106 Studio Diwaniyah This spatial design studio will literally take on the format and physicality of a Diwaniyah. Within this discursive, social and relational environment, the students will be asked to design, build and implement an enabler and/or disabler of communication. It is the explicit intent that these interventions should stand in an intense reciprocal relationship to each other. Studio Diwaniyah will be conceived as a 1:1 experimental laboratory.

Contact Address Tel Timing nagep Al-selahia huose 13 Gaza Street 24822821 Wednesday After dinner Khaled Zeid Al Saqobi Hadramout Street huose22 24836368 daily After dinner Mohammed Suleiman Almtar street 13 Huose 8 24813565 daily After sunset Raied Khaled Al-Kharafi Al-Khaldiya huose 25 24817181 daily After dinner Khaled Al-Fayez house 24 Tripolsi Street 24819406 daily After dinner Al Eidan huose 39 Gaza Street 24810874-99014446 daily Nabil Abdullah al Jeraisy street 13 huose 6 24811262 Sunday After dinner Saleh al-Bakhit Al-Traboulsi street huose 11 Sunday Abdel-Latif Al-Humaidan street 44 huose 19 66640640 Sunday Ibrahim al Loughani Al-Traboulsi street huose 5 Sunday Abdullah al-Saadoun Babe streetl - huose 2 24844551 Sunday Al Najem Al KhaldiyaStreet, House NO.37. 24839654 Monday After Isha Prayer alShatti huose 26 Tripolsi Street 24841991 Monday Ahmed Ali Alslahy street 10 huose 2 24848857 Sunday after dinner Mohammed Almiaan Al-Khaldiya street huose23 Monday Bou Ali Alkandry Street 42 huose 19 Monday Adel Al sanea street 26 huose 1 99712000 Monday Al Loughani Al-Traboulsi street huose 5 Monday Al Eidan house 39 Gaza Street 99014446 -24810874 Tuesday After dinner Falah Al-Kharafi Khalidiya street huose 27 24814868 Tuesday After dinner Abdullah Al-Fayez Al-Trabulsi street huose24 Tuesday Mohamed Abdel Aziz Al-Shaheen babel street 24822204 Tuesday After sunset Ahmad Abdel Aziz Al-Sadoun babel street 24844551 Wednesday After dinner Khaled Fahad Al Khalifa Hadramout street huose 6 2849978 WednesdayAfter sunset alHuwaidi Al Wahda Street, huose 15 24836363-97477717 daily After dinner

http://www.al-khaldiya.com/show_diwaniya.aspx?aid=2

107

108 Welcome to Sharq Market Waterfront – one of the region’s most successful shopping destinations. With a wealth of high quality services and facilities, including cinemas, marina, food courts, boutiques and much, much more – there really is something for everyone.

Dear Investor,

We are proud that you have taken the decision to invest in our waterfront project where you can network and communicate daily with more than 15,000 visitors and market your products, services and ideas while enjoying the great view!

At Souq Sharq, you will deal directly with high-end clients who visit the mall to enjoy our special offers and unmatched décor. You will also have the opportunity to make use of our Indoor & Outdoor light boxes, Hanging banners, distribute flyers & samples and special offer spaces within the interior of the mall, as well as the Roman Amphitheater. This outdoor venue can hold up to 2,000 people and is a great place to launch marketing campaigns and special promotions.

Many of our current investors have used these opportunities time and again, reaping them much benefit and continued success.

We are also proud to boast our specialized sales and marketing team, which is at your disposal to facilitate any requests you may have

109 Our History Alshaya has become a byword for trading and commerce in the Arabian Gulf. Since our foundation in 1890, we have become a major player across a variety of sectors, initially in Kuwait and the Kingdom of Saudi Arabia and more recently throughout the Middle East and North Africa, Turkey, Cyprus, Russia, Poland, Slovakia,the Czech Republic and the UK. Between the 1960s and 1970s we expanded substantially, developing distinct businesses in real estate, construction, hotels, automotive and general trading. Today, we have over 22,000 employees who work within our retail division, which started in 1983 with the launch of the Mothercare franchise. http://www.alshaya.com/Company.jspTo keep abreast of ever-changing commercial developments within the region has taken foresight and energy - family traditions for over a century.

Our Vision is to become a Fashion & Accessories Health & Beauty Food world-leading retailer of the American Eagle Bobbi Brown Texas Roadhouse best international brands with La Senza La Mer PizzaExpress winning partnerships that last. Debenhams Victoria's Secret Pinkberry Operating Countries mothercare Bath & Body Works Castania Nut Boutique Next Clinique P.F. Chang's Kuwait Bhs Estee Lauder Potbelly Kingdom Of Saudi Arabia H&M VaVaVoom Shake Shack United Arab Emirates Topshop Aramis Starbucks Coffee Bahrain Topman M.A.C The Gaucho grill Oman River Island The Body Shop Asha’s Qatar Oasis Jo Malone Le Pain Quotidien Claire's Kiehl's Sarai Jordan Justice Totally Fish Iraq Evans Thai Chi Lebanon Dorothy Perkins Noodle Factory Syria Coast Al Forno Egypt Peacocks IZ Juice Morocco Wallis Dean & Deluca Russia Early Learning Centre Pizza Rustica Turkey Warehouse Brasserie de L’Etoile Cyprus Express Miss Selfridge Poland Slovakia Sports Office Home Pharmacy Footwear Czech Republic Fashion Supplies Furnishings United Kingdom Boots Foot Locker Office Depot Pottery Barn Milano Pottery Barn Payless 110 Kids Fashion & Accessories Health & Beauty Food Optics Home Furnishings

Pharmacy

Office Supplies

Sports Fashion

111 Kuwait KSA UAE Bahrain Oman Qatar Oman Egypt Lebanon

Al Forno American Eagle Al Forno Asha’s Bhs Asha’s Bhs American Eagle American Eagle American Eagle Bath & Body Works American Eagle Bath & Body Works Claire's Boots Claire's Claire's Bath & Body Works Asha’s Bhs Asha’s Boots H&M Claire's H&M Debenhams Castania Nut Boutique Bath & Body Works Boots Bath & Body Works Claire's M.A.C Coast M.A.C Early Learning Centre Claire's Bhs Claire's Boots Coast Milano Dean & Deluca Milano Evans Coast Boots Coast Claire's Debenhams mothercare Debenhams mothercare H&M Debenhams Brasserie de L’Etoile Debenhams Coast Dorothy Perkins Next Dorothy Perkins Next Milano H&M Castania Nut Boutique Dorothy Perkins Dean & Deluca Early Learning Centre Pinkberry Evans Pinkberry mothercare Justice Claire's Evans Debenhams Evans Solaris Foot Locker Solaris Next M.A.C Coast Express Dorothy Perkins Foot Locker Starbucks Coffee H&M Starbucks Coffee Payless mothercare Dean & Deluca Foot Locker Evans H&M Victoria's Secret Jo Malone Victoria's Secret Pinkberry Next Debenhams H&M Express Justice Justice Starbucks Coffee Oasis Dorothy Perkins Justice Foot Locker Le Pain Quotidien Le Pain Quotidien The Body Shop Payless Early Learning Centre M.A.C H&M M.A.C M.A.C Pinkberry Evans Milano Jo Malone Milano Milano River Island Express mothercare Justice Miss Selfridge Miss Selfridge Starbucks Coffee Foot Locker Next Le Pain Quotidien mothercare mothercare The Body Shop H&M Oasis M.A.C Oasis Next VaVaVoom IZ Juice Office Depot Milano Payless Oasis Victoria's Secret Justice Payless Miss Selfridge Peacocks Pearle Opticians Kiehl's Peacocks mothercare Pinkberry Pinkberry Le Pain Quotidien Pinkberry Next River Island PizzaExpress M.A.C Pottery Barn Noodle Factory Solaris River Island Milano Pottery Barn Kids Oasis Starbucks Coffee Sarai Miss Selfridge River Island Office Depot Thai Chi Solaris mothercare Solaris P.F. Chang's The Body Shop Starbucks Coffee Next Starbucks Coffee Payless Topman Thai Chi Noodle Factory Topman Peacocks Topshop The Body Shop Oasis Topshop Pinkberry Totally Fish Topman Office Depot VaVaVoom Potbelly VaVaVoom Topshop P.F. Chang's Victoria's Secret Pottery Barn Victoria's Secret Victoria's Secret Payless Vision Express Pottery Barn Kids Vision Express Vision Express Peacocks Warehouse River Island Wallis Wallis Pinkberry Sarai Warehouse Warehouse Pizza Rustica Shake Shack PizzaExpress Solaris Pottery Barn Starbucks Coffee Pottery Barn Kids Texas Roadhouse River Island Topman Sarai Topshop Shake Shack VaVaVoom Solaris Victoria's Secret 112 Starbucks Coffee Vision Express The Body Shop Wallis The Gaucho grill Warehouse Topman Topshop VaVaVoom Victoria's Secret Vision Express Wallis Warehouse

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