The Official Newsletter of the Association of American Publishers' Get Caught Reading Campaign, December 2013 A Welcome Message from Tom Allen

NEW! Nick Goepper Dear Get Caught Reading Supporter, Gets Caught Reading! Take a look at what schools and libraries have done to support literacy around the globe.

From Cumbria, England to Victoria, British Columbia, and all across the , youth and community reading initiatives are getting more and more creative. The staff

here at the Association of American Publishers continues to be inspired by the enthusiasm of the teachers, librarians, booksellers, and community leaders who are using Get Caught Reading to promote a love of reading in their communities.

You didn’t slow down after Get Caught Reading month in May! In this issue, you will see that GCR has done everything from distributing hundreds of free posters at the Brooklyn Book Festival to judging a school-wide contest for best GCR poster design.

Teenaged Olympic medalist and freeskier Nick Goepper has joined our campaign as the most recent celebrity supporter, with a few more in the pipeline. In addition, you will find ideas on book giveaways, reading raffles, GCR- related competitions, and the second US World Book Night.

We are becoming more active on social media each month, and we appreciate everyone who has liked us on Facebook and followed us on Twitter and YouTube. Expect We are thrilled to congratulate our latest Get Caught regular updates and information on how you can Reading celebrity supporter, American freeskier Nick encourage literacy and reading… even more than you Goepper! Born March 14, 1994 in Lawrenceburg, Indiana, already do! Nick was the winner of a silver medal at the 2012 Winter in the contest. One of the top American We hope this newsletter helps you get some good ideas of slopestyle skiers, he entered his first big air contest when he your own. Keep us posted on the programs you are was 11, released his first video edit at 12, landed his first running in your area. We would love to hear from you. double flip at 13, and has been on a roll ever since, making his European X Games debut on his 17th birthday. These Keep reading, days, he is studying (and reading!) at Windells Academy on a full-ride athletic and academic scholarship, and he recently took the bronze medal in the in Sochi, Russia, where slopestyle made its Olympic debut. Check out

his footage at www.nickgoepper.com, and order his Get Tom Allen, President and CEO Caught Reading poster for your library or classroom now! Association of American Publishers

Congratulations to Millom School: GCR 2013 School of the Year!

In October 2013, Millom School in Cumbria, England held two massive Get Caught Reading contests—one for the teachers and one for the students—with the New York City Get Caught Reading staff serving as the judging panel. We’ve received permission to feature the winning entries in this newsletter. The students who won received prizes and were featured in the school newsletter, and the teachers who won the top prizes were each awarded a box of chocolates and a bottle of wine. Congratulations to all who participated for finding so many exciting and creating ways to Get Caught Reading!

CONGRATS TO THE WINNING STUDENTS!

First Prize: The COPE Students

Second Prize: Aaron Grist Third Prize: Jack Hoy

CONGRATS TO THE HONORABLE MENTIONS!

The following five students were awarded honorable mentions for their creativity with the assignment. Great work, everyone! Winners include Joe Barker (hair-parting), Jessica Neate (underwater), Thomas Clayton (upside down in tree), LEAM (ransom picture), and Millie Mitchell (surfing). All of the submissions were so amazing! Thank you, Millom School! We’re so proud that Get Caught Reading made it all the way to England, and with such great success!

…AND CONGRATS TO THE WINNING TEACHERS!

First Prize Second Prize Third Prize

Eagle Scout Supports Local Women’s Shelter

For the Boy Scouts in Lakewood, OH, to achieve the rank of “Eagle,” each scout has to complete a project that will benefit the community. One rising Eagle Scout chose to create a reading corner for the children who live at Laura’s Home, a Cleveland-area women’s shelter. He got a series of bookcases and books donated, as well as a rug and beanbag chairs, and then he reached out to Get Caught Reading to provide colorful posters to liven up the walls. The reading area is primarily for kids attending Cleveland Public Schools and living in the shelter with their moms, who are learning job skills and can stay for up to one year while they get their lives together. The space set up by the project is used by the children to do homework after school, and the whole event was done with as little disruption to the shelter as possible. “They are really very excited about this project,” said the Boy Scout’s mother, Mary O’Connor. “They said it was an answer to their prayers.” Thank you for letting Get Caught Reading be a part of this wonderful initiative!

Playing With Bubbles

Norma Minchin said that West Essex Middle School in North Caldwell, NJ had a lot of fun playing off of the What Are You Reading? campaign for Teen Read Week, October 13-19, 2013. They began by asking teachers and staff what they were reading and then putting the answers in word bubbles over their active reading pictures. After creating this display, they did the same activity with students and proceeded to decorate the entire library with these word bubbles. “We plan to keep them up for a LONG time to encourage reading of all kinds,” she said.

GCR at the 2013 Brooklyn Book Festival!

Get Caught Reading volunteers from several local publishing houses (Random House, Rodale, Penguin, Columbia University Press, Hay House, Lee & Low, etc.) handed out hundreds of free GCR celebrity posters again this year at the Association of American Publishers booth at the Brooklyn Book Festival, which took place on Sunday, September 22, 2013 in downtown Brooklyn. This year’s was the biggest festival to date, drawing a crowd of 45,000 people to its annual celebration of books and reading. In addition to poster donations, GCR also colored bookmarks with interested children and presented information on literacy. We’re already looking forward to next year!

After coloring at our booth at the Brooklyn Book Festival, three teachers even ran their own projects at their schools!

Sarah Rosenblum, 6th Grade Science Teacher and Crew Leader at Washington Heights Expeditionary Learning School (WHEELS) in New York requested a .pdf of the Get Caught Reading animal bookmarks to do a coloring project with her own students.

Nicole Crook, a Kindergarten teacher at PS 11K in Brooklyn, received a shipment of 275 free Get Caught Reading posters for 100 kindergarteners and 175 first graders, as well as the bookmarks for an in-school coloring party.

Antoinette Bianco at PS 231K in Brooklyn, NY provided postcards and posters for a school program for students with special needs, primarily grades K-5, as well as running an art project with our animal bookmarks.

Surprise Packet for a A Letter from Sudley Elementary First-Year Teacher about Get Caught Reading Week

Good day, Get Caught Reading!

I can't help but share news of the phenomenal success of Sudley Elementary's Get Caught Reading Week. Held during the last week of the fall semester, December 16 - 20, 2013 students were invited to get caught reading by the Mystery Reader. Students who were caught won the only extrinsic reward that matters to readers: books! One book of their choice to keep, and another to donate to their classroom library.

The chatter among students during the week was not of the fast- approaching holiday, but rather about who would get caught reading, and the identity of the mystery reader. Students were caught reading

every day, everywhere: the cafeteria, hallways, clinic, buses, outside Caitlin Riordan of Brooks Middle School waiting for pickup. Custom-drawn posters and book plates helped in Bolingbrook, IL, didn’t have many promote the enthusiasm for reading that suddenly swept our school in materials being a first-year teacher, but Manassas, Virginia. An example of a poster is attached. when she discovered our website she not only ordered the full set of NBA and WNBA posters for her students, but Get The identity of the Mystery Reader was revealed to the students Caught Reading surprised her by sending during the last day's announcements: our music teacher. By the end a large additional free shipment of Derrick of the week, more than 320 books had been given to classroom Rose posters to use as giveaways for her libraries and to students in our Title 1 school. kids.

Such was the success of our Get Caught Reading week that two more are planned during this school year. Thank you for all that you do! South Dakota Gets Caught Reading Karen Bentall Sudley Elementary Jody McGrath, owner of a used bookstore Manassas, VA in Webster, SD, reached out to Get Caught Reading for some promotional material that she could distribute to her book clubs and the kids that come in every day after school. In response, we sent her a packet of 2,000 posters for age-ranges from 6 to 16, several hundred postcards, and the .pdf of animal bookmarks to use as a craft on her own time.

Library Card Drive in Newburgh

Lisa Kochik, Children's Librarian & Head of Youth Services for Newburgh Free Library in Newburgh, NY, passed out 600 Get Caught Reading and What Are You Reading? postcards to her patrons and planned a community-wide "caught reading" campaign in conjunction with a library card registration drive in Fall 2013.

Gators Get Caught Reading!

This August, the “Abbott Gators” of Abbott Elementary School in Omaha, NE got caught reading! Thanks to Teacher Librarian Paula Ashford for using our postcards and posters, including our logo and links on your website (HERE), and for doing so much to promote and encourage reading!

Get Caught Reading is a nationwide campaign to

remind people of all ages how much fun it is to read. May is Get Caught Reading month, but the campaign is promoted throughout the year. Get Caught Reading is supported by the Association of American Publishers (AAP). Launched in 1999, "Get Caught Reading" is the brainchild of former Congresswoman Pat Schroeder, President and Chief Executive Officer of AAP, the industry association representing book publishers. She saw the opportunity to spread the word about the joys of reading through an industry-supported literacy campaign.

An offshoot of GCR, Get Caught Listening is a nationwide public service campaign intended to promote the joys of audiobook reading. The campaign was produced by the Association of American Publishers and launched in June 2008. A brand extension of the nationwide public service Get Caught Reading campaign, Get Caught Listening communicates the pleasures of audio book listening in all audio formats, and promotes the value of the medium as a beneficial learning tool supporting literacy and education.

In 2003, the AAP launched the Spanish-language counterpart to Get Caught Reading, ¡Ajá, leyendo! to bring attention to the rich variety of books available in Spanish.

Heard County Staff Uh Oh! Somebody’s Gets Caught Reading! in (Fake) Trouble!

Karen Lozier, Assistant Director of the Aztec Public Library in Aztec, NM sent Get Caught Reading a poster image that they created for a local city-wide campaign to encourage reading. It’s a humorous poster of a local boy, Andrew Grobler, getting “caught” reading by one of the town’s local policeman, Officer Blake (who is also the officer who visits the schools in their town), in the public library.

Heard County Middle School in Franklin, GA used the Get Caught Reading theme with its staff and students in the 2013-2014 school year. Glovis South, Media Specialist for the school, requested the logo and ran the program in- house. Here’s the poster of their Assistant Principal, Mr. Hadley, getting caught reading The New Principal’s Fieldbook, to kick off the campaign.

GCR’S Moonshot Moment

A nonprofit group called The Learning Alliance (www.TheLearningAlliance.org) in Vero Beach, FL coordinated an event on September 14, 2013 called "Moonshot Sports Family Pizza Party" to celebrate literacy week. They partnered with the School District of Indian River County, who has been working hard to improve literacy and have 90% of children reading on grade-level by the end of third grade, and dubbed it the "Moonshot Moment" (www.moonshotmoment.org) based on President Kennedy's lofty goal to send a man to the moon and back (in the 60s). They also worked with the Campaign for Grade-Level Reading and were recognized as a pacesetter. The pizza party event served as a kickoff for Moonshot Sports, a newly formed group of sports coaches who have banded together to support this literacy goal (www.moonshotsports.org). This group is working with a group out of Miami who provided data based on the Harlem Children's Zone research that basically shows that sports are a great way to reach the lower-income households.

GCR considered it a privilege to donate several hundred posters of our participating celebrity athletes to this event so that every child receives a poster. Approximately 100 - 150 families were in attendance, with children ages pre-school through high school. Thanks to Marie O’Brien at Philanthropy 360 for organizing the partnership. We’re so proud to support your Moonlight Moment!

World Book Night 2013 JCC Gets Caught

In honor of World Book Night 2013 (an annual celebration designed to Reading spread a love of reading and books, held in the U.S. as well as the U.K. and Ireland and other countries on April 23rd every year, each country Rachayle Deutsch, Cultural Arts giving away a half million books in a single night), over 30 volunteers in and Education Director for the Jewish the book publishing community and several Get Caught Reading Community Center (JCC) of the Greater volunteers gathered on the steps of the New York Public Library near Five Towns in Cedarhurst, NY, contacted Bryant Park in New York City to give out hundreds of free books to Get Caught Reading when she was strangers on the street. Watch the full video at http://tinyurl.com/nj229wv. starting a small library and book swap at the JCC. She received book donations from the community but was looking for free posters to decorate the space. GCR was happy to oblige and provided display posters for Sandra Boynton, Kiera Knightley, Mercer Mayer, and Diane Sawyer.

Noveltea Reading

Jackie Thaney, Marketing Director for the new and used NovelTea Bookstore—the only book store in Kenosha, WI— approached GCR for Get Caught Reading and What Are You Reading? posters and materials to share with book buyers as people purchase books in Fall 2013. Thanks, NovelTea!

Get Your Free WAYR Postcards!

If you want free What Are You Reading? postcards to give out at your high school or public library, all you have to do is ask! Email Becca at [email protected] with your mailing address and let her know you’d like a little bundle, and we’ll send them your way for FREE!

Canada Gets Caught!

This October in British Columbia, Central Middle School in Victoria celebrated Drop Everything and Read Day. In preparation, Teacher Librarian Lindsay Ross requested the logo for creations of internal posters of her students getting caught reading, and AAP covered the postage for a shipment of posters to use as prizes as well. So proud that we’re all the way in Canada!

/WhatAreYou ReadingWithAAP /WhatAreYou Reading1 #WhatAreYouReading Reading