1 INDEX

History Celebrities The Brand Sponsorships Stores Services

2 HISTORY

3 It all began in 1989 with the dream of four brothers and a small store in .

We began our expansion in 1997 with the opening of our first shopping mall store in Colombo, Lisbon.

4 The new Millennium was a turning point for the brand since we moved into the woman and kids segments.

With a vision to launch new stores, we also considered expanding into new markets globally.

Today we have more than 100 stores worldwide and we are recognized as a premium and cosmopolitan brand, selling articles of extremely high quality, with refined and distinctive designs.

5 Our philosophy is totally customer focused. We strive for only the best from our impressive stores to the products and service we deliver.

Our teams benefit from a continuous learning process at all stages of their careers in the Sacoor Business School.

6 MILESTONES

1989: Opening of the first store, in Lisbon 1990: The second store opens in Lisbon 1997: The first store opens in a shopping mall, Colombo 2000: National expansion in - 8 stores 2001: Opening of the first store with woman collection only 2002: One of our board menbers wins the Portugal Marketing Awards in two different categories 2003: Honourable mention given by Insead Entrepreneurship 2004: Opening of the first Sacoor Outlet store 2004: Golden Globe for Merit and Excellence in Economics and Golden Globe for Best Newcomer 2007: Sacoor Brothers goes global 2011: Mercury Award, personality of the year in the commercial area

7 2011: 100 Best Companies to work in Portugal award. This award was received in 2012, 2013, 2014 and 2015 2012: Award for Excellence at work 2014: Sacoor Kids, a concept fully dedicated for kids, opens the first store 2015: Sacoor Kids opens in The Dubai Mall 2016: Sacoor Brothers opens in and 2016: Images MEAward 2017: 100th store opens - 2017: Largest Flagship store opens in Colombo with new concept 2017: Stores open in and 2018: Flagship store opens in Dubai Mall with new concept 2018: Images Retail ME Award 2019: Store opens in and Palestine

8 CELEBRITIES

7 A BRAND TIED TO THESTARS

Over the years many Hollywood celebrites have worn and represented our brand.

Cristiano Patrick Chris Rob William William Joaquim Ronaldo Dempsey O’Donnell Lowe Baldwin Fichtner deAlmeida

8 Cristiano Ronaldo

9 Ana Beatriz Barros

10 12 Patrick Dempsey

11 Irina Shaik

12 14 Chris O’Donnell

13 15 RobLowe

14 16 THE BRAND

17 Our Heritage

The family carries a lot of weight in Sacoor Brothers’ values. This is one of the reasons why the word “Brothers” is part of our brand name.

18 Each detail matters

Attention to detail is reflected in our collections and service. Each customer is unique and so is Sacoor Brothers fashion apparel.

Careful consideration is given to how we welcome our customers and our employees follow customer service processes with specific stages that have been astutely planned.

19 20 Materials are selected by their superior quality.

21 Bold Designs allow us to set newtrends.

22 23 24 25 26 27 29 30 31

34 35 36 38 39 40 SPONSORSHIPS

41 In line with the brand strategy that links us with the top celebrities in the world, Sacoor Brothers has been the official suit supplier for the top 3 football clubs in Portugal: S. L. Benfica, F.C. Porto and Sporting C.P. As well for one of the biggest clubs in the world – F.C.Barcelona.

42 42 Stores

43 Our stores are always comfortable, elegant, well-decorated and have a relaxing atmosphere. All of our spaces exude excellence and elegance.

44 Dubai Mall Colombo, Portugal 46 Dubai Mall Colombo, Portugal 47 Dubai Mall Colombo,Colombo, Portugal Portugal 47 KLCC - Malaysia 48 49 United Kingdom 50 DubaiUnited Mall Kingdom 50 UnitedDubai Kingdom Mall Dubai Mall 50 UnitedDubai Kingdom Mall 50 DubaiDubai Mall Mall SacoorKids 51 SacoorKids52 SERVICES

54 The atmosphere created in our shops is aimed at making the purchasing experience unique and personalised. In order to improve the experience in our stores, we have different services to please our customers: • Sacoor Caffe with complimentary Nespresso and Evian water • Frutaria Healthy Juice Bar • Barber Service • Shared Work Station • Interactive Social Media Wall • Live Music - Short moments of relaxation to the sound of piano and saxophone music • Complimentary Tailoring and Adjustments - so that everything fits to perfection • Wi-Fi network • Personal & Exclusive - Personalizing items with monograms • Look Sharp: Lens cleaning service for eye-glasses • Kids Playtent & Nanny service • Kids iPad stations • Kids Made by You embroidery station • Kids Photobooth

55