2013: Sous- vide oven 2004: World’s 2016: World’s first connected oven 1959: Round jar most silent vac 2012: Grand Cuisine, first with camera 1925: World’s first bench dishwasher professional kitchen for 2001: World’s consumers 1912: Lux 1 – first vac absorption fridge first robotic vac 2013: 2004: First Masterpiece tilted Axel Wenner-Gren Ergorapido blender
1919 1962 1974 1984 1986 1991 1994 1997 2000 2011 2017 AB Elektrolux Elektro Eureka Zanussi Frigidaire Lehel AEG Refripar Email – Olympic CTI Anova,(US) Key founded Helios (USA) (Italy) (USA) (Hun- (Germ- (Brazil) Westinghouse Group (Chile) Vintec (AUS),.. acquis- (Sweden) gary) any) (Australia) (Egypt) itions
3 Electrolux Group
Products Net sales SEK Sales in People 122 150 56.000 +60 million Products countries in 60 countries bn sold annually 60% 17% 6% 12% 6% Kitchen Laundry
Small Adjacent Professional * Include the rapidly growing areas of air-conditioning equipment, water heaters and heat products* pumps, as well5 as consumables, accessories and service appliances Superior Products.. To create best in class consumer experiences. ….Example Kitchen
Ovens Hobs Hoods Specials Cold BI Dish
Perfectlysteam flexEvery burners day Harmonyfiltration in the freshBI coffee coffee. BestNo in frost class Yourflexibility best glasses mediumsous vide rare flexibilityassisted lowkitchen noise wineBI Microsfor every freshness0 degree glassfor those care cooking occasion unforgettable moments Electrolux sales by region and Competitor Landscape
Sales by region
30% 35% 6%
9%
15% 5%
7 The Strategic Change……
• Cost • Quality • Capital Footprint optimization Consumer • R&D consolidation Global • Modularization 1.0 market Operations 2.0 • Functional alignment driven • Product Lines 2015-2020 Growth company GlobalBrand ProductsOperations & Services 1.0 • Cross functional 2010Cost-2015 optimization/integration Manufacturing People • Modularization 2.0 engineering • Internal Productivity company • Automation • Consumer Quality … within an era of massive footprint optimization and restructuring…
2004 2014 • 17 closures • 6 factories downsized Plants • 10 new factories 35 • 9 acquired factories 37
Total Capacity 46 M • From 46 M Units to 52 M Units 52 M
Share of • Approximately 35% LCC Capacity 28% of production moved 64%
Capacity • 10,000 employee reduction Utilization 77% • 7,000 new employees hired 66%
9
• • • • • • • • • Modularization…a Pillar in Company Strategy …..starts and ends with the consumer
Modularization
Flexible Market needs Product Manufacturing Consumer Choice
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• Modularization and Modular Product Architectures improves time-to- market and capital efficiency
Product development Lead project Time Capex 100% 100% Module development
Product development 2nd wave Time Capex 80% 85%
Product development 3rd wave Time Capex 70% 80%
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