Initiating Coverage | 26 August 2013 Sector: Entertainment PVR First Choice Niket Shah (
[email protected]); +91 22 3982 5426 Investors are advised to refer through disclosures made at the end of the Research Report. PVR PVR: First Choice Page No. Summary .......................................................................................................... 3-5 India’s largest and fastest growing multiplex chain ................................... 5-11 Profitability higher than peers; to improve further ................................ 12-19 Evolving into a lifestyle entertainment company.................................... 20-22 Expect earnings CAGR of 49% over FY13-15 .............................................. 23-24 Initiating coverage with a Buy rating........................................................ 25-26 Annexure-I: Company background ............................................................ 27-29 Annexure-II: Key industry trends ............................................................... 30-36 Financials and valuation............................................................................. 37-38 26 August 2013 2 Initiating Coverage | 26 August 2013 Sector: Entertainment PVR BSE SENSEX S&P CNX 18,519 5,472 CMP: INR368 TP: INR470 Buy First choice; aggressive expansion extending leadership Initiating coverage with a Buy rating Post the acquisition of Cinemax, PVR has become India’s largest multiplex chain with 89 Bloomberg PVR IN properties, 383 screens and 93k seats. Being the only player that is still expanding Equity Shares (m) 39.6 aggressively, it is further extending its leadership. M.Cap. (INR b)/(USD b) 14.4/0.3 With 55m footfalls annually, 23-25% Bollywood box office share and 30-35% Hollywood 52-Week Range (INR) 375/179 box office share, we expect PVR to attract greater ad spends. Post amalgamation of 1,6,12 Rel. Perf. (%) 13/18/94 Cinemax, PVR will get the benefit of economies of scale, helping to reduce costs in the F&B segment, a 70% gross margin business.