Pioneer's LD Promo3 New Benelux Stations8 Q&A: Makis Matsas 10 Belgium Publishers 11 Station Operations 22 Off The Record 30 Europe's Music Radio Newsweekly . Volume 8 . Issue 36 . September 7, 1991 .3, US$ 5, ECU 4 PopKomm's Lang Supports Euro Status Increasing French 'Quotas' Lang said he favours. --a system by Jeff Clark -Meads & Bob Lyng by Emmanuel Legrand where stations 'sigh a program- The German record/radio industry The move toward quotason - ming agreept0t -vgifh, the CSA last week rallied to support the French radio took a new turn last rather than-Ieg1Slating quotas. third annual PopKomm infull week when the country's Minister . ;CCRST president Yves Bigot, force. The trade fair-conference- of Culture Jack Lang for the first whosecommision ,advOcated A&R exchange, held in Cologne time officially said he favotirs a quotas 'of" -$0% .for :AM stations on Aug. 22-25, gained govern- systemthatwillallowmore' and 4:0% for FM5-,-issited a state - ment backing for the first time French product on the, airwaves. input saying, "The commission is and shattered last year's turnout Speakingata comthunica- delighted to see that the minister is following its advice, especially of 2.000 with a record crowd of ARMCHAIR BOOGIE- - It's dance time at the 3rd annual PopKomm tions workshop in the south of France, Lang called for a meeting On the fact ,that priority should be 3.100 delegates. Participants had music conference, held on August 22-25 in Cologne. Shown above is the withallof themainstation's. (continues onpage 30) access to 40 stands and 35 semi- attentive crowd for the Aug. 24 afternoon session "Dance Music From Ger- nars in the Giirzenich center and man Studios: Problems, Perspectives and Chances." The panelists were (l -r): 28 local concerts. Streetheat's Gary Cooper, DJ Uwe Hacker, producer Mike Staab, produc- UK STATIONS IN £1 6M DEAL Event director Dieter Gorny, er/DJ Ben Liebrand, Electrola's Stefan Trapp (moderator), Saturn's Markus who also is director of the Wup- Wagner, producer Eberhard Hartenstein, and Sony Music's Mike Heisel. pertal -based Institute For Pop For conference details, see separate story at left. (continues on page 30) County, Mercury Get Station Ratings Influence The Urge To Merge at £4.8 million. Other Mercury, by Paul Easton & Hugh Fielder TMI and County assets are val- Record Label Service UK local stations County Sound ued at £5.9 million. County owns and Radio Mercury, serving ad- a 24.9% stake in Fox FM/Oxford stations, especially those featur- weight the station on that basis." joining area in Surrey, Sussex and anddiscoequipmentsupplier by the M&M staff ing music with information and Sony Music UK headof northeast Hampshire, have Squire Sound and Light;itis Record company heads of pro- news, has influenced us. For the regional promotions Terrie merged in a £16 million (app. (continues on page30) motion throughout Europe are first time, we have radio spot co- Doherty feels that ratings play a US$27 million) deal. The new definitely taking into account the ops with local dealers on local major role in his decision mak- group, which will have a total sur- No. 1 in EUROPE ratings that radio stations achieve stations. As these stations ing. "The new JICRAR figures vey area of one million adults. when deciding which ones get increase in popularity, our service are extremely high for the inde- will be known as Allied Radio European Hit Radio record service and special promo- automatically increases. The sta- pendent stations. We also pay PLC. BRYAN ADAMS tions. tions are weighted for the charts special attention to all the major Both companies are undergo- Everything I Do) I Do It For You Thecross-sectionoflabel because of the coverage and lis- stations by servicing them with ing a "reverse merger" into Third (A&M) executives contacted by M&M tening audience. Until it is actu- artistpromotions and personal Mile Investments (TMI), a Lon- also point out that it's not only ally proven that this criteria is not calls. Obviously, you have to pay don Stock Exchange -listed com- Coca-Cola Eurochart the size of a station's audience the right one, we'll stick by it." attention to the bigger radio audi- pany whose shares were suspend- BRYAN ADAMS that matters,but also the East-WestRecordsGer- ences in the same way that you ed earlierthis year pending a Everything I Do) I Do It For You music/news and current/gold many head of promotion Elfi look at newspaper circulation fig- restructuring. TMI will divest its (A&M) ratios, as well as a station's influ- Kiister agrees with Ebert. "We ures." property and share portfolios to European Top 100 Albums enceatgeneratingtrafficin pay close attention to station rat- AtPhonogramBelgium, raise additional capital for further record shops. ings, especially to the number of radio promotion officer Marc De expansion.The companywill R.E.M. According to EMI Germany homes covered and the previous Keyser admits that they service then regain an Exchange listing. Out Of Time promotion chief Winnie Ebert, year's ratings, together with its the more popular stations. For Under the deal, County is val- (Warner Brothers) "The impact of the strong local musical format. I feel it is right to (continues on page 30) ued at £5.3 million and Mercury direstraitson everystreet september 9 AmericanRadioHistory.Com AmericanRadioHistory.Com MUSIC & MEDIA AUTUMN ROLLOUT PO Box 9027, 1006 AA Amsterdam Riinsburgstraat 11, 1059 AT Amsterdam Tel: 31.20-6691961 -Telex 12938 Fax: 31.20-6691941 Pioneer Plans E-mail: DGS1113 Publisher: Leon ten Hengel EDITORIAL US$8m Euro Promo Editor -In -Chief: Jeff Green Senior Editor: Machgiel Bakker Managing Editor: Steve Wonsiewicz Features Editor: Robin Pascoe For Laser Disc Associate Editor: Debra Johnson Music Editor: Robbert Tilli Chart Editor: Mark Sperwer tor T. Kobayashi says the compa- Chart Reports Manager/Jazz Editor: Terry Berne by Hugh Fielder CLASSIC ACQUISITION - The owners of Classic Arts Musikverlag, Editorial Assistants: Raul Cairo, Marlene ny's marketing strategy for Europe Giorgio and Martin Cope and Thomas Wagner, have concluded a Edmunds, Claire Heffernan, Paul is based on three main objectives. Wightman Pioneer is spending US$8 million long-term agreement with PolyGram Songs Musikverlag to co-operate in "The first is to elevate consumer to promote laser disc (LD) tech- publishing activities and promote the Copes' firm Avenue Productions. L - PRODUCTION awareness of laser disc; the sec- Production Manager: Rim Ederveen nology in Europe this autumn. In r: Classic Arts lawyer Baltasar Schramm, PolyGram Songs A&R execu- ond is to work with the movie stu- DTP: Pauline 1Nitsenburg, addition to launching a new com- tive Uwe Krop, PolyGram Songs lawyer Peter Kaudinya; GiorgioCope, Will van Litsenburg bined CD and LD player-the diosand music companiesto Automation Manager: John Langridge Martin Cope, Thomas Wagner, and PolyGram Songs MD loost van Os. Printer: Den Haag Offset CLD-600 and priced at around expand the range of laser disc Design: Peter van Seuren US$550 topenetrate the mass titles; third is our drive to expand ADVERTISING market - the company is also distribution by establishing new Sales Director: Ron Betist releasing 100 titles on its own outlets. Our main target markets GRP Roadshow Deputy Sales Director Kirk Bloomgarden Advertising Executives:Irit Harpaz, Pioneer record label over the next arethe UK, France, Germany, Erika Price, Salvatore Di Mucci*, year to boost the flagging Euro- Italy,Spain, Holland andBel- Udia Bonguardo, Carin Thorn pean LD catalogue. gium." Showcases Product Sales Co.Ordinator: Inez Landwier Italy: Advertising: These include Madonna's Pioneer's media campaign Udia Bonguardo, Via Umberto I° 13, Blonde Ambition Tour,which was starts in September and focuses on GRP Records has been hitting other topics. Rosen noted that 20039 Varedo, Milan; tel: 39-362 584424; fax: 39-362 584435 sponsored by Pioneer and will be three new players: the CLD-600 the road in Europe with a series of once new releases get their initial- available exclusively on LD in basicmodel;theCLD-1600, receptionsinvariouscitiesto -Europe -widerunsofaround MARKETING Marketing Manager: Annette Knijnenberg November; at present there is no which offers a shuttle function for showcaseitsroster,third- and 3.000 vinyl units-"reorders are Marketing Assistant: Kitty van der Meij video deal signed. It will' also be special playback modes; and the fourth-quarter releases, and new virtually non-existent" but Weill Subscriptions: Lex Sternfeld said that "important" GRP titles releasingTerminator IIearly next CLD-2600, which can play both relationship(viaparent MCA) ADMINISTRATION year as a consequence of Pioneer's sidesofadiscautomatically. withdistributor BMG. Among will be continue to be shipped on Financial Controller. Edwin Loupias LP. Accounts: Peter Lavalette, Geertje involvement with Carolco over Advertising will be concentrated label executives on hand: presi- Starreveld, Bob van Schooneveld the financing of the movie. in trade magazines. Says dent Larry Rosen, sales and mar- Rosen was non -committal on Executive Assistant: Deanne Blondeel There are currently some 800 Kobayashi, "We will seek to cou- keting director Bud Katzel, and DCC-saying that consumers are Receptionist: Jan Willem Bergmeester titles available in Europe, com- ple our hardware advertising with international director Jim Fishel, currently "confused" over format EUROFILE together with Kurt Weill, Zurich - proliferation-while more upbeat Editor: Cesco van Gool pared with 6.000 in the US and advertisingof newsoftware Assistants: Steven Roelofs, Saskia Verka- 11.000 in Japan. But Pioneer's titles." based director of European opera- on the prospect of non -American de To expand the range of LD tions. acts being signed to the label. efforts are being backed by major INTERNATIONAL CORRESPONDENTS classicalandpopmusic LD titles Pioneer will work through its The roadshows were aimed at "We are looking at artists from UK: Hugh Fielder, Editor; Paul Easton, recently established Laser Disc radio, retail and the media, and other territories," he stated.