Tourism Development of Historical Cultural Street -A Case Study of Fu King Culture Street

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Tourism Development of Historical Cultural Street -A Case Study of Fu King Culture Street id246942968 pdfMachine by Broadgun Software - a great PDF writer! - a great PDF creator! - http://www.pdfmachine.com http://www.broadgun.com BBiiooTTISSNe e: 097cc4 - h7h435 nnooVlloluoome 8gg Issuyye 10 An Indian Journal FULL PAPER BTAIJ, 8(10), 2013 [1412-1417] Tourism development of historical cultural street -A case study of fu king culture street Xue feng Wang School of Economics and Management, Beijing Jiao tong University, Beijing 100044, (CHINA) ABSTRACT KEYWORDS The paper summarizes the tourism resources and the exploitation status of Historical cultural street; Fu King Cultural Street. With the SWOT analysis method, I get the strength, Fu king cultural street; weakness, opportunity and threat for the exploitation of Fu King Cultural Tourism; Street. This paper proposes development of four series of tourism Exploitation. production combined with cultural tourism resources and the needs of ’ tourists. This paper aim is helping to develop the tourism exploitation of Fu King Cultural Street. 2013 Trade Science Inc. - INDIA INTRODUCTION services for residents, social life and customs of the resi- dents have therefore become important historical fea- ’ Historical cultural street are district or block that tures of historical culture street s constituent elements[4]. displays the traditional style of a certain historical pe- With the development of society, the acceleration ’ riod, social, economic, cultural, lifestyle and local char- of urbanization and the increase of people s consumer acteristics. The defining criteria of which are: Areas demand, Historical cultural street faces an intensifying possess better preservation of heritage buildings and conflict between protection and development. Tourism ’ heritage buildings to a certain size; districts traditional development for historical culture street is an effective physical environment, (that is, the original streets pat- means of protection and use. It can not only enrich the tern, river water and construction style etc.) is relatively government revenue and increase income of local resi- well preserved; blocks have a certain historical, scien- dents, but also improve the neighborhood environment tific, cultural values[1]. Historical cultural street is a con- and strengthen the protection, also can play neighbor- “ ceptual category of historical and cultural protection hood history, education, aesthetic and other functions, ” areas , also, it is an intermediate level of the complete then to achieve its cultural, economic, social and other system which protects single cultural, historical and cul- multiple value[5]. tural protected areas, historical and cultural city[2]. Dif- The current study of historical culture streets mainly “ ” ferent from the monomer and specimen of heritage focus on its protection and planning, while few studies buildings, Historical cultural street is building group that on its exploitation and utilization, among which, Yanhua ’ survived in the historical development a city s of urban- Zhang and Ming Wei have discussed and researched ization and preserved the history information of urban the relationship between Experience Economy and re- development[3]. Owing to its clear feature of providing use of historical cultural street[6]; Suyan Shen and other BTAIJ, 8(10) 2013 Xue feng Wang 1413 FULL PAPER scholars have theoretically discussed the on the preser- important position in Chinese Buddhist; The Beijing Lu vation principles, tourism development ideas and pat- Xun Museum built based on the construction of the terns of historical culture street; In addition, holding pro- former residence of Lu Xun-a great master of Chinese tection of the old city of Jinan for example and from the literature; The Geological Museum of China which Re- perspective of community tourism theory[7], Xuxia Qin nowned Chinese and foreign; and relatively well-pre- and Jiamei He have put forward recommendations and served Siheyuan (four-side enclosed courtyards) etc. exploration ideas on development of Jinan[8]. There are extremely rich cultural resources in the west section of the street, especially the temple of an- TOURISM RESOURCES ANALYSIS OF FU cient monarchs, the White Tower in Miaoyingsi Temple KING CULTURAL STREET and the Guangjisi Temple are the focus of tourism de- velopment, because of both their own value on tourism Fu King Culture Street is a long street full of an- development and leading role in the development of the cient charm, which was formed in the Yuan Dynasty street. and after the Ming and Qing dynasties until today. With Therefore, fully development should be place on a total length of 3.8 km, Fu King Block is composed of these key cultural relics and distinctive neighborhoods- ’ Fu Cheng Men Nei Street, Xi an Gate Street, Wenjin by making full use of resource advantage on this street, Street and c Jingshan Front Street. On both sides of we can develop tourism-based cultural industries and the street, retained 19 historical and cultural relics from create a tourism environment and tourism hot spots, the Yuan, Ming and Qing to modern, therefore, it is a gradually, make Funei Street into a cultural tourism street unique street which owns the most historical sites in featured by environmental elegant, distinctive, smooth Beijing even in the national-wide and it is also an im- flow of traffic, economic development. Echoes with the portant tourist district that Xicheng District of Beijing east section, the west section will be built into a com- focuses on creating. plete golden tourist route. The distribution of tourism resources Tourism resources system The tourism development of east part of Fu King Overall, tourism resources of Fu King Cultural ’ Culture Street (section from Xi an men Gate to Jingshan Street can be divided into four major tourism resources Park) has been relatively mature and more representa- system: tive of the cultural characteristics of the Imperial City. Firstly, cultural heritage tourism resources repre- The World Heritage: Palace Museum Beihai Park and sented by royal garden, old residents of celebrities, “ ” Jingshan Park have formed the Golden Triangle tour- mansion of princes, religious temples, Hutong and ist area, which is the place almost Chinese and foreign Siheyuan (four-side enclosed courtyards) folk festival, ’ tourists certainly go to visit. Among these tourist attrac- China s time-honored brand shop, folk arts and crafts tions, Zhong Nanhai (the central headquarters for the etc. Key examples are Beihai Park, Jingshan Park, and Communist Party of China) is world-famous; the North- Temple of ancient monarches.etc. ern Catholic Church is the largest Gothic building in Secondly, water scenery tourism resources repre- Beijing, Beijing Library is the first palace-style cultural sented by six-water system of the inner Beijing city, facilities in China. that is, Zhong Nanhai(south lake, North lake and middle The west part of Fu King Culture Street (section lake), Shichahai(former sea, latter sea and western sea) from Fuchengmen Gate to Xisi) is relatively less devel- Thirdly, arts tourism resource on behalf of national opment and thus becomes the exploration focus of the culture and art level, such as Beijing Library Fu King Culture Street. Fourthly, business tourism resource represented by The west part owns: The temple of ancient mon- the small business district from Fuchengmen Gate inner archs; The White Tower in Miaoyingsi Temple built in street to Xisi section. the Yuan Dynasty and a symbol of the ancient capital of All in all, Fu King Cultural Street has a very deep Beijing style; The Guangjisi Temple which occupies an historical atmosphere, rich cultuBre iicooTnneocthatnioonllso agnyd An Indian Journal 1414 Tourism development of historical cultural street -A case study of fu king culture street BTAIJ, 8(10) 2013 FULL PAPER unique charm of the ancient capital. Also, it is a blend of attract a large number of domestic and foreign tourists, many outstanding historical and cultural heritages of the moreover, tourism exploitation and development of Yuan, Ming and Qing dynasties, and a connection of which are becoming gradually mature. royal classic culture, Chinese and foreign religious cul- While the western tourism section of the street ture, folk customs culture and Celebrities culture. There- mainly focuses on cultural, religious, business develop- fore, the advantages of its size, the essence of agglom- ment is relatively slow development. From an integrated ’ eration and features are very significant. situation of cultural resources actual distribution and Characteristics of tourism resources in the street current tourism development level, the western section has great development potential, is the best areas for The full range of cultural tourism resources tourism development and the long-term construction pri- Within a limited area of 3.8 km, Fu King Cultural orities in Fu King Cultural Street. But in fact, the tour- Street encompasses the historical and cultural landscape, ism of the western part including the development of natural beauty, entertainment, leisure, financial and com- some attractions, such as the Temple of Ancient Mon- mercial and other resource types. Within its scope, there archs and the White Tower, are far from fully devel- are Beihai Park Jinshan Park two royal gardens, as well oped or does not achieve the ideal level. Worse still, as a large number of temples and mansions with long Commercial development in the western part is also history, which include national-level museums,
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