DOCUMENTATION 2011 Structure Country Austria

Part 1

November 2011 Edition

Vorwort

Preface

Wine represents a significant share of the Austrian economy. Information regarding the production of wine is a requirement for a wide range of professions: for companies in the food and beverage trade, media and for producers themselves. Additionally, topics regarding the business are interesting for training purposes and higher education as well as for the private wine lover.

The tasks of the Austrian Wine Marketing Board include the compilation of all available data and facts related to the Austrian wine on a regular basis and their detailed presentation to all users at home and abroad.

Two trends are clearly discernible: the area has slightly declined over the last 10 years, a fact which can be partly traced back to a correction of the survey methods. The continuing strong decrease in number of is accompanied by an increase in size of the individual ; this being a sign for the increasing professionalization of the sector.

This documentation was compiled by

Mag. Barbara Arbeithuber Barbara Waxenegger, Karina Skurnik

We appreciate suggestions or complementation in order to keep the „Documentation Wine“ up-to-date.

Inhaltsverzeichnis

Table of Content

1. STRUCTURE WINE COUNTRY AUSTRIA 3

1.1 Austria`s Wine-Growing Regions and Wine-Growing Areas 3

1.2 Structure of Wineries 7

1.3 Share of vineyard area sorted by varieties and wine-growing areas 9 1.3.1 Total share of area sorted by grape varieties in Austria 10 1.3.2 Share of area sorted by grape varieties in the course of time 13 1.3.3 Wine-growing region Lower Austria 14 1.3.4 Wine-growing region Burgenland 23 1.3.5 Wine-growing Region Styria 28 1.3.6 Wine-growing Region Vienna 32

1.4 Description of Grape Varieties 33

1.5 Climate and Climate Change 40

1.6 Wine Year and 42

1.7 Wine Earnings & Inventory 46

1.8 Quality Wine 52

1.9 Grape and Wine Prices 53

1.10 Average Prices – Bulk Wine 54

1.11 Institutional Structure 55

1.12 The Austrian Market 59 1.12.1 Domestic Consumption Wine 59 1.12.2 Domestic Consumption 63 1.12.3 Food Retail Market (LEH) 64

1.13 Table of Figures 76

1.14 List of Tables 78

1.15 List of References 79

Structure Wine Country Austria

1. Structure Wine Country Austria

Austria`s vineyard area covers approximately 45.700 hectares (not necessarily productive) which are predominantly situated in the east and southeast of the country. Among the produced there, unquestionably accounts for the larger share – 66% of the are planted with the 24 white grape varieties permitted for the production of quality wine (Qualitätswein). In recent years, the share of red varieties (15 varieties) has increased to 34 percent. The average yield amounts to 2.4 million hectolitres (2010 1,7 mill. hl), the largest part of which is consumed in Austria. Although local wines account for 76 % of the Austrian wine consumption, exports have increased considerably over the past few years.

1.1 Austria`s Wine-Growing Regions and Wine-Growing Areas

Quality wine from designated wine-growing areas Quality wine accounts for approximately two thirds of the overall production in Austria. It is characterized by an official inspection number on the label and, for Austrian bottled wine, the red- white-red band on the cap (or, less frequently, on a paper band around the bottle neck) stating the identification number of the winery. Marketing-wise, the various designations of origin are subdivided into generic wine-growing regions named after the federal provinces and 16 specific wine-growing areas (Carnuntum, Kamptal, Kremstal, Mittelburgenland etc.). The generic wine-growing regions allow for a large selection of grape varieties and wine styles, thus giving the wine-grower the opportunity to optimally meet the demands of the market in accordance with the Austrian wine law and the 39 permitted grape varieties. At the level of the 16 specific wine-growing areas, however, the main concern is placed on a clear wine profile distinctively displaying the area characteristics. Those areas which have already successfully terminated this process are allowed to market their specific wine style(s) under the name of the specific area with the addition DAC (Districtus Austriae Controllatus). All other quality wines of the respective area are labelled under the designation of the federal province (generic wine-growing region).

Generic Quality Wine

Fig. 1: Generic Quality Wine 1

1 Graphics AWMB 3 Structure Wine Country Austria

Typical Quality Wine

Up to now, seven of Austria`s currently 16 typical wine-growing areas have reached DAC-status:

1. Weinviertel DAC 2. Mittelburgenland DAC 3. Traisental DAC 4. Kremstal DAC 5. Kamptal DAC 6. Leithaberg DAC 7. Eisenberg DAC

Fig. 2: Typical Quality Wine 2

2 Graphics AWMB 4 Structure Wine Country Austria

Wine-growing regions Austria* 45.900 ha

Wine-growing region: Lower Austria 27.128 ha Typical wine-growing areas (1) Weinviertel 13.356 ha (2) Kamptal 3.802 ha (3) Kremstal 2.243 ha (4) Wachau 1.350 ha (5) Traisental 790 ha (6) Wagram 2.451 ha (8) Thermenregion 2.196 ha (9) Carnuntum 910 ha

Wine-growing region: Burgenland 13.840 ha Typical wine-growing areas: (10) Neusiedlersee 7.649 ha (11) Neusiedlersee-Hügelland 3.576 ha (12) Mittelburgenland 2.117 ha (13) Südburgenland 498 ha

Wine-growing region: Styria 4.240 ha Typical wine-growing areas: (14) Süd-Oststeiermark 1.400 ha (15) Südsteiermark 2.340 ha (16) Weststeiermark 500 ha

(7) Wine-growing region: Vienna 612 ha

Others 80 ha

Fig. 3: Wine-growing areas Austria 3

*rounded, AWMB according to vineyard survey 2009 checked against data according to vineyard cadastre Styria and Vienna 3 AWMB 2011 5 Structure Wine Country Austria

Austria`s wine-growing regions

35.000

30.000 27.128

25.000

20.000

13.840

15.000 in ha in

10.000

4.240 5.000

612 80 0 NÖ Bgld. Stmk. Wien Übrige

Fig. 4: Austia`s wine-growing regions 4

Stmk. Wien 9% 2%

Bgld. 30%

NÖ 59%

Fig. 5: Proportional distribution of generic wine-growing regions (by share of area) 5

in ha

Fig. 6: Austria`s specific wine-growing areas, breakdown by share of area in percent of the total area 6

4 Graphics AWMB according to vineyard survey 2009 checked against data according to vineyard cadastre Styria and Vienna 5 Graphics AWMB according to vineyard survey 2009 checked against data according to vineyard cadastre Styria and Vienna 6 Graphics AWMB according to vineyard survey 2009 checked against data according to vineyard cadastre Styria and Vienna 6 Structure Wine Country Austria

1.2 Structure of Wineries

In the course of the last 20 years the structure of wineries has considerably changed, both in size as well as in numbers. On the one side, there is a noticeable reduction in the total number of estates which can be traced back to a strong reduction of the estates under 1 ha. On the other side, there was an increase in the general size of estates, which was caused through estates of a size bigger than 5 ha. There is a noticeable trend towards larger estate structures and a decrease in the number of smaller wineries. Quite naturally, this fact is associated with the structure of earnings. The bigger an estate is, the larger the share of full-time estates.

1987 1999 2009 Number Area ha / Number Area ha / Number Area ha / estates in ha estate estates in ha estate estates in ha estate 45.380 58.188 1,28 32.044 48.558 1,52 20.181 45.586 2,26 Table 1: Development of estate structures and vineyard areas 1987-20097

Fig. 7: Development of estate structures and vineyard areas 1987-2009 8

The currently culitivated vineyard area of approximately 46.000 ha falls short of the potential area of 60.000 ha. The survey of area under vine of 2009 displays a reduction of estates from 32.044 to 20.181 in 1999. This corresponds to a decrease of -37%.

7 Graphics AWMB according to Statistics Austria following vineyard surveys 1987, 1999, 2009 8 Graphics AWMB according to Statistics Austria vineyard survey 2009

7 Structure Wine Country Austria

Development of Estates

Fig. 8: Development of average size of estates 1987-2009 9

In Austria an area of 46.000 ha is cultivated. Presently, this area is cultivated by approximately 20.200 wineries, whereby only 6.500 of them bottle wine. Slightly more than half of the bottling wineries produce between 5.000 and 10.000 litres.

Anzahl der Betriebe 7000 6481

6000

5000

3852 4000

3000

2000 1653

1000 440 340 159 18 19 0 Total 5.000 - 10.000 - 30.000 - 50.000 - 100.000 - 500.000 - 1 > 1 Mio L 10.000 L 30.000 L 50.000 L 100.000 L 500.000 L Mio L

Fig. 9: Bottling wineries 2009 10

9 Graphics AWMB according to Statistics Austria vineyard survey 2009 10 Bundeskellereiinspektion, Bestandsmeldung 2009 8 Structure Wine Country Austria

1.3 Share of vineyard area sorted by grape varieties and wine- growing areas

The present Documentation Austrian Wine is based on the Basic Survey on Area under Vine 2009 which again permits a realistic assessment of Austria`s vineyard area. The survey showed favourable results for the wine-growing regions Burgenland and Lower Austria. The data for Vienna were checked against the data of the municipal administration; in Vienna the question where the winery is located led to variations. Also the data for Styria were checked due to marketing reasons and adjusted to the data of the cadastre of .

The AWMB has compiled the data in close cooperation with the respective Regional Viticultural Organizations and uses for this (and all other) publications the data of the Basic Survey on Area under Vine 2009, checked against data according to the cadastre of viticulture for Styria and Vienna.

9 Structure Wine Country Austria

1.3.1 Total share of area sorted by grape varieties in Austria

Vineyard area of 1999 and 2009 in ha sorted by the major grape varieties

White wine area area

+/- % +/- % 1999 2009 1999 2009 Grape varieties comp. to Grape varieties comp. to ha ha ha ha 1999 1999

Total red wine Total white wine area 36.145 30.138 -16,6% 12.352 15.770 27,7% area

Grüner Veltliner 17.479 13.518 -22,7% Zweigelt 4.350 6.476 48,9% 4.323 3.597 -16,8% Blaufränkisch 2.641 3.225 22,1% Weißburgunder -* 1.995 -* Blauer Portugieser 2.358 1.622 -31,2% -* 1.431 -* Blauburger 884 903 2,2% Müller-Thurgau 3.289 2.102 -36,1% St. Laurent 415 778 87,5% 1.643 1.863 13,4% Other reds 1.704 2.765 62,3% Other whites 6.474 5.631 -13,0%

Comparison Austria WHITE 1999 to 2009

20.000

18.000

16.000 -23% 1999 2009 14.000

12.000

10.000 -13% 8.000

6.000 -17% +17% -36% 4.000 +13% 2.000

0 Grüner Veltliner Welschriesling Weißburgunder Müller Thurgau Riesling restl. Weiß & Chardonnay

Fig. 10: Austria white comparison 1999 – 2009 11

Comparison Austria RED 1999 to 2009

7.000 +49%

6.000

1999 2009 5.000

4.000 +22% +62% 3.000 -31%

2.000

+2% +87% 1.000

0 Zweigelt Blaufränkisch Blauer Blauburger St. Laurent restl. Rot Portugieser

Fig. 11: Austria red comparison 1999 – 2009 12

11 Graphics AWMB according to Statistics Austria Vineyard Survey 2009 13Graphics AWMB according to Statistics Austria following Vineyard Surveys 1987, 1999, 2009 *1999: total area of Pinot blanc and Chardonnay: 2.936 ha

10 Structure Wine Country Austria

11 Structure Wine Country Austria

Austria total 2009

Fig. 12: Cultivated area sorted by grape varieties Austria total 2009 13

Austria total 1999

Fig. 13: Cultivated area sorted by varieties Austria total 1999 14

13 Graphics AWMB according to Statistics Austria, Vineyard Survey 2009, checked against data following cadastre for viticulture for Styria and Vienna; planted area not necessarily productive 15 Graphics AWMB according to Statistics Austria, Vineyard Survey 2009, checked against data following cadastre for viticulture for Styria and Vienna; planted area not necessarily productive

12 Structure Wine Country Austria

1.3.2 Share of area sorted by grape varieties in the course of time

20.000

17.500 Burgund.+Morillon

15.000 Müller-Thurgau

Muskat-Ottonel 12.500 Neuburger

Rheinriesling 10.000 Traminer

7.500 Veltliner frührot

Veltliner grün 5.000 Welschriesling

2.500

0

Fig. 14: Development of vineyard areas cultivated with white wine varieties in Austria 15

7.000

6.000

5.000 Blaufränkisch Burgunder blau 4.000 Portugieser blau St Laurent 3.000 Zweigelt Blauburger 2.000

1.000

0

Fig. 15: Development of vineyard areas cultivated with red wine varieties in Austria 16

15 Graphics AWMB according to Statistics Austria, Vineyard Survey 2009, checked against data following cadastre for viticulture for Styria and Vienna 16Graphics AWMB according to Statistics Austria, Vineyard Survey 2009, checked against data following vineyard cadastre Styria and Vienna 13 Structure Wine Country Austria

1.3.3 Wine-growing region Lower Austria

Area under vine 2009 in ha sorted by varieties

White wine: Red wine +/- % +/- % Varieties ha Varieties ha to 1999 to 1999

White wine area total 20.141 -0,1% Red wine area total 6.987 0,1%

Grüner Veltliner 11.873 -19,8% Zweigelt 3.328 55,9% Müller Thurgau 1.392 -34,7% Blauer Portugieser 1.593 -30,9% Welschriesling 1.346 -19,9% Blauburger 701 2,0% Riesling 1.538 16,0% St. Laurent 348 59,9% Pinot blanc 867 -* 271 29,4% Chardonnay 460 -* Gemischer Satz 24 -91,9% Neuburger 424 -32,9% 223 261,9% Frühroter Veltliner (Malvasier) 396 -29,2% 204 89,9% Gemischter Satz 593 -31,6% Blaufränkisch 149 19,7% Roter Vetliner 192 -24,0% Roesler 84 -** Muscat 232 453,9% 24 -** 205 179,7% 22 160,0% Traminer 87 -10,8% Rathay 9 -** Rotgipfler 104 -8,1% Blauer Wildbacher 1 205,0% Other red wine Muskat-Ottonel 89 -1,0% varieties 6 679,2% Zierfandler (Spätrot) 84 -12,9% Scheurebe 49 -18,9% Pinot Gris 40 -12,2% Goldburger 24 -46,1% Sylvaner 28 -16,7% Bouvier 26 - Jubiläumsrebe 4 - Other white wine varieties 91 154,2%

Blauburger restl. Rot

3% 5% Blauer Portugieser Grüner Veltliner 6% 44% Zweigelt 12%

restl. Weiß 19% Riesling Müller Thurgau 6% 5%

Fig. 16: Major grape varieties in Lower Austria- by share of area 17

17 Graphics AWMB according to Statistics Austria, Vineyard Survey 2009, checked against data following vineyard cadastre Styria and Vienna; planted area not necessarily productive *1999: total area of Pinot blanc and Chardonnay: 2.936 ha **no comparison possible as in 2009 for the first time registered as quality grape variety

14 Structure Wine Country Austria

Wine-growing area Weinviertel

Area under vine 2009 in ha sorted by varieties

White wine: Red wine +/- % +/- % Varieties ha Varieties ha to 1999 to 1999

White wine area total 10.003,81 -0,19% Red wine area total 3.352,10 0,01%

Grüner Veltliner 6.221,19 -27,2% Zweigelt 1465,82 50,3% Müller Thurgau 588,86 -39,0% Blauer Portugieser 1082,42 -32,6% Welschriesling 1.122,51 -20,6% Blauburger 438,52 1,7% Riesling 485,63 10,4% St. Laurent 78,98 75,9% Pinot blanc 467,13 -* Pinot Noir 50,03 5,2% Chardonnay 203,35 -* Gemischer Satz 9,13 -93,3% Neuburger 48,05 -27,4% Merlot 84,83 229,3% Frühroter Veltliner 163,15 -38,9% Cabernet Sauvignon 68,54 91,9% (Malvasier) Gemischter Satz 290,12 -28,2% Blaufränkisch 26,12 22,6% Roter Vetliner 74,81 -31,0% Roesler 35,45 -** Muscat 92,64 557,5% Syrah 3,68 -** Sauvignon Blanc 75,43 214,8% Cabernet Franc 2,52 144,7% Traminer 39,67 11,4% Rathay 3,78 -** Other red wine Rotgipfler 1,78 11,9% 2,28 347,1% varieties Muskat-Ottonel 37,01 16,2% Zierfandler (Spätrot) 0,99 -47,9% Scheurebe 31,86 -21,4% Pinot Gris 11,15 31,0% Goldburger 10,50 -52,7% Sylvaner 7,20 -18,2% Bouvier 10,60 17,9% Jubiläumsrebe 1,44 -45,2% Other white wine varieties 18,74 88,5% Blauburger restl. Rot 3% 3% Blauer Portugieser Grüner Veltliner 8% 47%

Zweigelt

11%

restl. Weiß 20% Riesling Müller Thurgau 4% 4%

Fig. 17: Major grape varieties in Weinviertel – by share of area 18

18 Graphics AWMB according to Statistics Austria, Vineyard Survey 2009, checked against data following vineyard cadastre Styria and Vienna; planted area not necessarily productive *1999: total area of Pinot blanc and Chardonnay: 606,56 ha 15 Structure Wine Country Austria

Wine-growing area Kamptal

Area under vine 2009 in ha sorted by varieties

White wine: Red wine +/- % +/- % Varieties ha Varieties ha to 1999 to 1999

White wine area total 2.953,11 -0,05% Red wine area total 848,50 0,41%

Grüner Veltliner 1.814,88 -10,4% Zweigelt 542,82 70,8% Müller Thurgau 287,92 -33,4% Blauer Portugieser 91,79 -19,3% Welschriesling 62,27 -18,4% Blauburger 67,88 4,5% Riesling 358,49 20,3% St. Laurent 47,28 29,8% Pinot blancv 82,52 -* Pinot Noir 41,81 36,3% Chardonnay 78,91 -* Gemischer Satz 2,78 -86,6% Neuburger 28,68 -35,8% Merlot 15,54 132,3% Frühroter Veltliner 65,77 -18,9% Cabernet Sauvignon 15,11 72,1% (Malvasier) Gemischter Satz 32,61 -39,9% Blaufränkisch 3,97 32,8% Roter Vetliner 21,97 -33,6% Roesler 14,13 -** Muscat 38,52 466,5% Syrah 1,15 -** Sauvignon Blanc 39,50 74,5% Cabernet Franc 3,47 328,4% Traminer 6,08 -10,6% Rathay -** Rotgipfler 0,61 35,6% Other red varieties Muskat-Ottonel 7,55 -21,7% Zierfandler (Spätrot) 0,83 144,1% Scheurebe 6,88 -14,0% Pinot Gris 8,78 34,5% Goldburger 0,92 26,0% Sylvaner 4,16 -15,3% Bouvier 4,17 -3,9% Jubiläumsrebe 0,17 0,0% Other white varieties 0,92 -8,9%

Blauburger restl. Rot 2% 4% Blauer Portugieser Grüner Veltliner 2% 48% Zweigelt 14%

restl. Weiß

13%

Riesling Müller Thurgau 9% 8% Fig. 18: Major grape varieties in the wine-growing area Kamptal – by share of area 19

**no comparison possible as in 2009 for the first time registered as quality grape variety

19 Graphics AWMB according to Statistics Austria, Vineyard Survey 2009, checked against data following vineyard cadastre Styria and Vienna; planted area not necessarily productive 16 Structure Wine Country Austria

Wine-growing area Wagram

Area under vine 2009 in ha sorted by varieties

White wine: Red wine: +/- % +/- % Varieties ha Varieties ha to 1999 to 1999

Total white wine area 1.910,40 -0,12% Total red wine area 541,51 0,18%

Grüner Veltliner 1.165,82 -14,1% Zweigelt 344,89 53,6% Müller Thurgau 192,42 -31,1% Blauer Portugieser 50,81 -27,8% Welschriesling 17,68 -24,9% Blauburger 63,12 2,7% Riesling 101,27 19,1% St. Laurent 17,39 93,9% Pinot blanc 61,21 -* Pinot Noir 24,07 6,3% Chardonnay 25,10 -* Gemischer Satz 2,05 -96,4% Neuburger 6,43 -11,4% Merlot 7,04 162,7% Frühroter Veltliner 82,35 -15,6% Cabernet Sauvignon 17,68 182,9% (Malvasier) Gemischter Satz 116,42 -38,3% Blaufränkisch 3,16 13,3% Roter Vetliner 72,33 -12,2% Roesler 7,53 -** Muscat 15,90 401,6% Syrah 1,86 -** Sauvignon Blanc 14,85 252,7% Cabernet Franc 0,56 16,7% Traminer 8,47 -30,8% Rathay 1,03 -** Other red wine Rotgipfler 0,13 -62,9% 0,01 -90,0% varieties Muskat-Ottonel 4,63 -25,7% Zierfandler (Spätrot) 2,48 -70,2% Scheurebe 5,22 1,8% Pinot Gris 1,75 -14,6% Goldburger 1,25 -48,1% Sylvaner 5,98 11,6% Bouvier 3,04 -4,4% Jubiläumsrebe 0,00 -100,0% Other white wine varieties 5,67 467,0%

Blauburger restl. Rot 3% 4% Blauer Portugieser Grüner Veltliner 2% 48% Zweigelt 14%

restl. Weiß

18%

Riesling Müller Thurgau 4% 8% Fig. 19: Major grape varieties in the wine-growing area Wagram – by share of area 20

*1999: total area of Pinot blanc and Chardonnay: 144,62 ha **no comparison possible as in 2009 for the first time registered as quality grape variety 20 Graphics AWMB according to Statistics Austria, Vineyard Survey 2009, checked against data following vineyard cadastre Styria and Vienna; planted area not necessarily productive *1999: total area of Pinot blanc and Chardonnay: 97,59 ha 17 Structure Wine Country Austria

Wine-growing area Kremstal

Area under vine 2009 in ha sorted by varieties

White wine: Red wine: +/- % +/- % Grape varieties ha Grape varieties ha to 1999 to 1999

Rotweinfläche Weißweinfläche insgesamt 1.793,58 0,0% 449,78 0,48% insgesamt

Grüner Veltliner 1,153,29 -4,7% Zweigelt 293,22 62,1% Müller Thurgau 145,84 -30,1% Blauer Portugieser 35,59 -27,7% Welschriesling 10,58 -9,9% Blauburger 24,94 1,5% Riesling 230,05 23,6% St. Laurent 17,39 46,9% Pinot blanc 43,53 -* Pinot Noir 22,47 48,3% Chardonnay 41,08 -* Gemischer Satz 2,09 -84,7% Neuburger 43,18 -22,6% Merlot 16,06 457,6% Frühroter Veltliner 26,86 -25,5% Cabernet Sauvignon 20,28 355,7% (Malvasier) Gemischter Satz 18,30 -53,0% Blaufränkisch 1,18 73,5% Roter Vetliner 13,61 -30,3% Roesler 6,48 -** Muscat 28,05 482,0% Syrah 0,60 -** Sauvignon Blanc 19,34 181,5% Cabernet Franc 8,53 464,9% Traminer 4,29 84,9% Rathay 0,12 -** Other red wine Rotgipfler 0,13 -23,5% 0,83 100,0% varieties Muskat-Ottonel 7,72 -2,5% Zierfandler (Spätrot) 0,22 -35,3% Scheurebe 0,34 -60,0% Pinot Gris 1,55 4,7% Goldburger 1,18 -21,3% Sylvaner 1,7 -19,4% Bouvier 0,85 -52,2% Jubiläumsrebe 0,00 -100,0% Other white wine varieties 1,89 225,9%

Blauburger restl. Rot

1% 4%

Blauer Portugieser Grüner Veltliner 2% 51%

Zweigelt 13%

restl. Weiß 12% Riesling Müller Thurgau 10% 7%

Fig. 20: Major grape varieties in the wine-growing area Kremstal – by share of area 21

**no comparison possible as in 2009 for the first time registered as quality grape variety

21 Graphics AWMB according to Statistics Austria, Vineyard Survey 2009, checked against data following vineyard cadastre Styria and Vienna; planted area not necessarily productive 18 Structure Wine Country Austria

Wine-growing area Thermal Region (Thermenregion)

Area under vine 2009 in ha sorted by varieties

White wine: Red wine: +/- % +/- % Grape varieties ha Grape varieties ha to 1999 to 1999

Total white wine area 1.188,40 -0,02% Total red wine area 1.007,50 0,12%

Grüner Veltliner 165,11 -16,6% Zweigelt 276,80 46,3% Müller Thurgau 44,72 -26,3% Blauer Portugieser 266,32 -30,1% Welschriesling 84,63 -4,2% Blauburger 60,77 9,8% Riesling 91,46 -0,5% St. Laurent 147,81 69,4% Pinot blanc 139,68 -* Pinot Noir 110,00 35,2% Chardonnay 61,09 -* Gemischer Satz 2,27 -90,7% Neuburger 222,15 -37,5% Merlot 43,98 176,4% Frühroter Veltliner 26,31 -38,0% Cabernet Sauvignon 52,36 42,2% (Malvasier) Gemischter Satz 45,98 -24,0% Blaufränkisch 25,10 1,9% Roter Vetliner 3,00 62,2% Roesler 9,86 -** Muskateller 13,65 178,6% Syrah 4,96 -** Sauvignon Blanc 23,78 288,6% Cabernet Franc 3,8 -4,5% Traminer 25,69 -26,3% Rathay 2,65 -** Other red wine Rotgipfler 100,89 -8,0% 0,52 100,0% varieties Muskat-Ottonel 20,53 -16,9% Zierfandler (Spätrot) 78,91 -7,2% Scheurebe 1,88 -22,6% Pinot Gris 12,88 -16,1% Goldburger 7,37 -43,0% Sylvaner 6,41 -30,0% Bouvier 3,56 -14,6% Jubiläumsrebe 1,57 -8,2% Other white wine varieties 7,15 -4,8%

Blauburger restl. Rot 3% 18% Blauer Portugieser Grüner Veltliner 12% 8% Zweigelt 13%

restl. Weiß

32%

Rotgipfler Neuburger 5% Fig. 21: Major grape varieties in the Thermal Region10% – by share of area 22

*1999: total area of Pinot blanc and Chardonnay: 68,38 ha **no comparison possible as in 2009 for the first time registered as quality grape variety 22 Graphics AWMB according to Statistics Austria, Vineyard Survey 2009, checked against data following vineyard cadastre Styria and Vienna; planted area not necessarily productive *1999: total area of Pinot blanc and Chardonnay: 207,73 ha 19 Structure Wine Country Austria

Wine-growing area Wachau

Area under vine 2009 in ha sorted by varieties

White wine: Red wine: +/- % +/- % Grape varieties ha Grape varieties ha to 1999 to 1999

Total white wine area 1.199,74 0,03% Total red wine area 149,95 0,04%

Grüner Veltliner 703,82 -0,8% Zweigelt 101,01 4,3% Müller Thurgau 85,94 -32,3% Blauer Portugieser 12,59 -15,8% Welschriesling 0,00 -100,0% Blauburger 9,54 -15,4% Riesling 220,76 19,5% St. Laurent 11,76 -19,5% Pinot blanc 41,62 -* Pinot Noir 6,02 12,3% Chardonnay 20,51 -* Gemischer Satz 3,70 -65,3% Neuburger 57,35 -28,8% Merlot 0,74 39,6% Frühroter Veltliner 16,94 -15,5% Cabernet Sauvignon 1,91 117,0% (Malvasier) Gemischter Satz 16,83 -41,5% Blaufränkisch 1,53 -1,9% Roter Vetliner 1,65 8,6% Roesler 0,68 -** Muscat 16,86 194,8% Syrah 0,33 -** Sauvignon Blanc 6,32 196,7% Cabernet Franc 0,00 0,0% Traminer 2,49 29,7% Rathay 0,02 -** Other red wine Rotgipfler 0,00 -100,0% 0,12 -25,0% varieties Muskat-Ottonel 5,09 45,4% Zierfandler (Spätrot) 0,09 0,0% Scheurebe 0,00 0,0% Pinot Gris 1,91 -6,8% Goldburger 0,31 210,0% Sylvaner 0,28 -63,6% Bouvier 0,30 20,0% Jubiläumsrebe 0,56 107,4% Other white wine varieties 0,11 120,0%

St. Laurent restl. Rot 1% 2% Blauer Portugieser Grüner Veltliner 1% 52% Zweigelt 7%

restl. Weiß

14%

Riesling Müller Thurgau 16% 6% Fig. 22: Major grape varieties in the wine-growing area Wachau – by share of area 23

**no comparison possible as in 2009 for the first time registered as quality grape variety

23 Graphics AWMB according to Statistics Austria, Vineyard Survey 2009, checked against data following vineyard cadastre Styria and Vienna; planted area not necessarily productive *1999: total area of Pinot blanc and Chardonnay: 64,41 ha 20 Structure Wine Country Austria

Wine-growing area Carnuntum

Area under vine 2009 in ha sorted by varieties

White wine: Red wine: +/- % +/- % Grape varieties ha Grape varieties ha to 1999 to 1999

Total white wine area 422,17 -0,21% Total red wine area 488,20 0,59%

Grüner Veltliner 204,95 -36,4% Zweigelt 226,10 91,1% Müller Thurgau 12,75 -51,5% Blauer Portugieser 13,86 -48,7% Welschriesling 50,38 -23,8% Blauburger 24,93 -25,4% Riesling 14,27 -27,1% St. Laurent 23,20 113,6% Pinot blanc 29,89 -* Pinot Noir 19,42 255,0% Chardonnay 25,30 -* Gemischer Satz 0,84 -95,8% Neuburger 4,61 -36,6% Merlot 50,67 623,9% Frühroter Veltliner 1,28 -54,1% Cabernet Sauvignon 24,13 72,9% (Malvasier) Gemischter Satz 27,41 -48,7% Blaufränkisch 83,62 19,7% Roter Vetliner 1,38 -18,3% Roesler 9,54 -** Muscat 14,40 1141,4% Syrah 9,76 -** Sauvignon Blanc 15,92 288,3% Cabernet Franc 1,87 201,6% Traminer 2,18 -13,1% Rathay 0,00 -** Other red wine Rotgipfler 0,22 -65,1% 0,26 100,0% varieties Muskat-Ottonel 2,66 -33,8% Zierfandler (Spätrot) 0,00 0,0% Scheurebe 2,20 -25,9% Pinot Gris 0,57 -25,9% Goldburger 1,94 -62,3% Sylvaner 0,23 -14,8% Bouvier 0,8 8,1% Jubiläumsrebe 0,00 0,0% Other white wine varieties 8,83 -37,3% Blauburger restl. Rot 3% 25% Blauer Portugieser Grüner Veltliner 2% 23%

Zweigelt

25%

restl. Weiß 21% Riesling Müller Thurgau 2% 1%

Fig. 23: Major grape varieties in Carnuntum – by share of area 24

**no comparison possible as in 2009 for the first time registered as quality grape variety

24 Graphics AWMB according to Statistics Austria, Vineyard Survey 2009, checked against data following vineyard cadastre Styria and Vienna; planted area not necessarily productive *1999: total area of Pinot blanc and Chardonnay: 49,26 ha 21 Structure Wine Country Austria

Wine-growing area Traisental

Area under vine 2009 in ha sorted by varieties

White wine: Red wine: +/- % +/- % Grape varieties ha Grape varieties ha zu 1999 to 1999

Total white wine area 642,98 0,12% Total red wine area 146,51 0,53%

Grüner Veltliner 434,58 0,3% Zweigelt 77,83 144,7% Müller Thurgau 29,73 -11,0% Blauer Portugieser 39,90 3,0% Welschriesling 2,02 7,4% Blauburger 10,26 110,7% Riesling 41,82 98,8% St. Laurent 4,20 47,9% Pinot blanc 12,23 -* Pinot Noir 3,13 100,6% Chardonnay 15,21 -* Gemischer Satz 0,10 -99,2% Neuburger 13,22 -8,8% Merlot 3,59 2011,8% Frühroter Veltliner 12,25 2,4% Cabernet Sauvignon 3,08 460,0% (Malvasier) Gemischter Satz 43,61 11,2% Blaufränkisch 2,92 349,2% Roter Vetliner 3,25 -30,0% Roesler 0,73 -** Muscat 11,89 836,2% Syrah 0,32 -** Sauvignon Blanc 10,23 200,0% Cabernet Franc 0,03 0,0% Traminer 2,02 60,3% Rathay 0,42 -** Other red wine Rotgipfler 0,19 5,6% 0,00 0,0% varieties Muskat-Ottonel 3,62 97,8% Zierfandler (Spätrot) 0,11 0,0% Scheurebe 0,35 150,0% Pinot Gris 1,21 0,8% Goldburger 0,56 460,0% Sylvaner 2,04 -8,9% Bouvier 2,84 53,5% Jubiläumsrebe 0,00 0,0% Other white wine varieties 0,00 -100,0%

Blauburger restl. Rot 1% 2% Blauer Portugieser Grüner Veltliner 5% 55% Zweigelt 10%

restl. Weiß

17%

Riesling Müller Thurgau 5% 4% Fig. 24: Major grape varieties in the Traisental area – by share of area 25

**no comparison possible as in 2009 for the first time registered as quality grape variety

25 Graphics AWMB according to Statistics Austria, Vineyard Survey 2009, checked against data following vineyard cadastre Styria and Vienna; planted area not necessarily productive 22 Structure Wine Country Austria

1.3.4 Wine-growing region Burgenland

Area under vine 2009 in ha sorted by varieties

White wine Red wine +/- % +/- % Grape varieties ha Grape varieties ha to 1999 to 1999

Total white wine area 6.227 -24,2% Total red wine area 7.615 0,4% Grüner Veltliner 1.473 -46,2% Blaufränkisch 3.053 22,5% Welschriesling 1.422 -28,0% Zweigelt 2.649 41,3% Pinot blanc 551 -* St. Laurent 406 119,8% Chardonnay 566 -* Merlot 395 759,7% Müller Thurgau 376 -52,8% Cabernet Sauvignon 363 91,8% Neuburger 219 -50,2% Pinot Noir 325 79,5% Muskat-Ottonel 264 -18,2% Blauburger 163 -8,9% Bouvier 204 -39,4% Syrah 113 -** Scheurebe 191 -34,2% Roesler 71 -** Traminer 138 -26,7% Gemischer Satz 25 -56,2% Sauvignon Blanc 198 262,2% Blauer Portugieser 19 -56,9% Riesling 151 -7,3% Cabernet Franc 34 89,7% Pinot Gris 95 -45,5% Blauer Wildbacher 0 -98,7% Goldburger 80 -61,3% Other red wine varieties 1 -95,1% Muscat 70 476,4% Frühroter Veltliner (Malvasier) 21 -68,4% Jubiläumsrebe 9 -62,7% Gemischter Satz 133 -66,0% Sylvaner 2 -47,3% Roter Vetlliner 1 -68,2% Rotgipfler 0 -85,6% Furmint 8 937,0% Zierfandler (Spätrot) 1 26,5% Other white wine varieties 51 115,6%

restl. Rot St. Laurent Grüner Veltliner 11% 3% 11%

Zweigelt Welschriesling 19% 10%

Weißburgunder &

Chardonnay 8% Blaufränkisch restl. Weiß 22% 16%

Fig. 25: Major grape varieties in Burgenland – by share of area 26

*1999: total area of Pinot blanc and Chardonnay: 12,55 ha **no comparison possible as in 2009 for the first time registered as quality grape variety 26Graphics AWMB according to Statistics Austria, Vineyard Survey 2009, checked against data following vineyard cadastre Styria and Vienna; planted area not necessarily productive *1999: total area of Pinot blanc and Chardonnay **no comparison possible as in 2009 for the first time registered as quality grape variety 23 Structure Wine Country Austria

Wine-growing area Lake Neusiedl ( Neusiedlersee)

Area under vine 2009 in ha sorted by varieties

White wine Red wine +/- % +/- % Grape varieties ha Grape varieties ha to 1999 to 1999 3950,2 Total white wine area -51,9% Total red wine area 3699,24 -0,3% 3 Grüner Veltliner 789,47 -71,1% Blaufränkisch 820,39 -67,1% Welschriesling 910,82 -53,9% Zweigelt 1812,63 -3,3% Pinot blanc 365,66 * St. Laurent 334,15 81,1% Chardonnay 399,54 * Merlot 169,88 269,5% Müller Thurgau 230,36 -71,1% Cabernet Sauvignon 161,16 -14,8% Neuburger 141,11 -67,9% Pinot Noir 189,27 4,5% Muskat-Ottonel 187,23 42,0% Blauburger 99,09 -44,4% Bouvier 183,42 45,5% Syrah 46,89 ** Scheurebe 172,73 -40,6% Roesler 45,46 ** Traminer 96,82 -48,4% Gemischer Satz 1,95 -96,6% Sauvignon Blanc 121,16 121,2% Blauer Portugieser 0,56 -98,7% Riesling 102,31 -37,2% Cabernet Franc 17,29 -2,4% Pinot Gris 81,90 -53,1% Blauer Wildbacher 0,00 -100,0% Goldburger 45,73 -77,7% Other red wine varieties 0,52 0,01% Muscat 42,53 248,6% Frühroter Veltliner (Malvasier) 13,68 -79,6% Jubiläumsrebe 7,41 -70,5% Gemischter Satz 43,30 -89,0% Sylvaner 1,45 -67,6% Roter Vetlliner 0,47 -85,2% Rotgipfler 0,23 -87,2% Furmint 2,62 223,5% Zierfandler (Spätrot) 0,11 -83,8% Other white wine varieties 10,17 -56,7%

restl. Rot St. Laurent Grüner Veltliner 10% 4% 10% Zweigelt Welschriesling 12% 24%

Weißburgunder & Chardonnay 810 Blaufränkisch restl. Weiß 11% 19% Fig. 26: Major grape varieties in the wine-growing area Lake Neusiedl – by share of area 27

27Graphics AWMB according to Statistics Austria, Vineyard Survey 2009, checked against data following vineyard cadastre Styria and Vienna; planted area not necessarily productive *1999: total area of Pinot blanc and Chardonnay compiled together **no comparison possible as in 2009 for the first time registered as quality grape variety

24 Structure Wine Country Austria

Wine-growing area Neusiedlersee-Hügelland

Area under vine 2009 in ha sorted by varieties

White wine: Red wine: +/- % +/- % Grape varieties ha Grape varieties ha to 1999 to 1999 1874,8 Total white wine area -77,2% Total red wine area 1701,25 -0,68 2 Grüner Veltliner 559,58 -79,5% Blaufränkisch 878,78 -64,8% Welschriesling 384,86 -80,5% Zweigelt 368,74 -80,3% Pinot blanc 166,19 * St. Laurent 48,72 1,36% Chardonnay 144,26 * Merlot 82,48 79,4% Müller Thurgau 127,15 -84,0% Cabernet Sauvignon 101,68 -46,3% Neuburger 77,78 -82,3% Pinot Noir 104,75 -42,2% Muskat-Ottonel 73,98 -77,1% Blauburger 41,65 -76,6% Bouvier 19,97 -94,1% Syrah 24,75 ** Scheurebe 14,79 -94,9% Roesler 10,92 ** Traminer 38,3 -79,6% Gemischer Satz 14,64 -74,3% Sauvignon Blanc 67,37 23,0% Blauer Portugieser 14,85 -66,0% Riesling 36,58 -77,5% Cabernet Franc 9,19 48,1% Pinot Gris 12,60 -92,8% Blauer Wildbacher 0,00 -100,0% Goldburger 28,64 -86,1% Other red wine varieties 0,1 -99,3% Muscat 25,93 112,5% Frühroter Veltliner (Malvasier) 7,5 -88,8% Jubiläumsrebe 1,96 -92,2% Gemischter Satz 66,15 -83,1% Sylvaner 0,68 -84,8% Roter Vetlliner 0,33 -89,6% Rotgipfler 0,03 -98,3% Furmint 5,78 613,6% Zierfandler (Spätrot) 0,00 -100,0% Other white wine varieties 14,41 -38,7%

restl. Rot St. Laurent Grüner Veltliner 11% 1% 16% Zweigelt Welschriesling 11% 10%

Weißburgunder & Chardonnay 9% Blaufränkisch restl. Weiß 25% 17%

Fig. 27: Major grape varieties in the wine-growing region Neusiedlersee-Hügelland– by share of area 28

28Graphics AWMB according to Statistics Austria, Vineyard Survey 2009, checked against data following vineyard cadastre Styria and Vienna; planted area not necessarily productive *1999: total area of Pinot blanc and Chardonnay acquired together **no comparison possible as in 2009 for the first time registered as quality grape variety 25 Structure Wine Country Austria

Wine-growing area Middle Burgenland

Area under vine 2009 in ha sorted by varieties

White wine Red wine +/- % +/- % Grape varieties ha Grape varieties ha to 1999 to 1999

Total white wine area 168,48 -97,9% Total red wine area 1949,47 -0,63% Grüner Veltliner 90,86 -96,7% Blaufränkisch 1174,71 -52,9% Welschriesling 24,16 -98,8% Zweigelt 431,83 -77,0% Pinot blancv 8,21 * St. Laurent 22,13 -88,0% Chardonnay 13,76 * Merlot 124,16 170,0% Müller Thurgau 8,27 -99,0% Cabernet Sauvignon 89,73 -52,6% Neuburger 0,27 -99,9% Pinot Noir 25,38 -86,0% Muskat-Ottonel 1,24 -99,6% Blauburger 16,06 -91,0% Bouvier 0,19 -99,9% Syrah 38,96 ** Scheurebe 1,50 -99,5% Roesler 14,18 ** Traminer 0,66 -99,6% Gemischer Satz 3,61 -93,7% Sauvignon Blanc 5,22 -90,5% Blauer Portugieser 1,73 -96,0% Riesling 3,48 -97,9% Cabernet Franc 6,99 -60,6% Pinot Gris 0,28 -99,8% Blauer Wildbacher 0,00 -100,0% Goldburger 2,05 -99,0% Other red wine varieties 0,00 -100,0% Muscat 0,58 -95,2% Frühroter Veltliner (Malvasier) 0,00 -100,0% Jubiläumsrebe 0,00 -100,0% Gemischter Satz 6,38 -98,4% Sylvaner 0,00 -100,0% Roter Vetlliner 0,21 -93,4% Rotgipfler 0,00 -100,0% Furmint 0,00 -100,0% Zierfandler (Spätrot) 0,75 10,3% Other white wine varieties 0,41 -98,3%

restl. Rot St. Laurent Grüner Veltliner 15% 1% 4% Zweigelt Welschriesling 1% 20%

Weißburgunder & Chardonnay 1% Blaufränkisch restl. Weiß 55% 1%

Fig. 28: Major grape varieties in Middle Burgenland – by share of area 29

29 Graphics AWMB according to Statistics Austria, Vineyard Survey 2009, checked against data following vineyard cadastre Styria and Vienna; planted area not necessarily productive *1999: total area of Pinot blanc and Chardonnay **no comparison possible as in 2009 for the first time registered as quality grape variety

26 Structure Wine Country Austria

Wine-growing area Southern Burgenland

Area under vine 2009 in ha sorted by grape varieties

White wine Red wine +/- % +/- % Grape varieties ha Grape varieties ha to 1999 to 1999

Total white wine area 233,27 -97,2% Total red wine area 265,55 -0,95% Grüner Veltliner 33,32 -98,8% Blaufränkisch 179,11 -92,8% Welschriesling 102,07 -94,8% Zweigelt 35,76 -98,1% Pinbot blanc 11,12 * St. Laurent 0,69 -99,6% Chardonnay 8,72 * Merlot 18,78 -59,2% Müller Thurgau 10,29 -98,7% Cabernet Sauvignon 10,34 94,5% Neuburger 0,25 -99,9% Pinot Noir 5,81 -96,8% Muskat-Ottonel 1,68 -99,5% Blauburger 5,78 -96,8% Bouvier 0,43 -99,9% Syrah 2,39 ** Scheurebe 2,29 -99,2% Roesler 0,23 ** Traminer 1,91 -99,0% Gemischer Satz 4,75 -91,6% Sauvignon Blanc 4,65 -91,5% Blauer Portugieser 1,68 -96,2% Riesling 8,54 -94,8% Cabernet Franc 0,14 -99,2% Pinot Gris 0,38 -99,8% Blauer Wildbacher 0,04 -98,7% Goldburger 3,17 -98,5% Other red wine varieties 0,05 -99,6% Muscat 1,28 -89,5% Frühroter Veltliner (Malvasier) 0,00 -100,0% Jubiläumsrebe 0,00 -100,0% Gemischter Satz 17,29 -95,6% Sylvaner 0,22 -95,1% Roter Vetlliner 0,00 -100,0% Rotgipfler 0,00 -100,0% Furmint 0,00 -100,0% Zierfandler (Spätrot) 0,00 -100,0% Other white wine varieties 25,66 9,2%

restl. Rot Merlot Grüner Veltliner 6% 7% 7% Zweigelt Welschriesling 20% 7%

Weißburgunder & Chardonnay 4% Blaufränkisch restl. Weiß 36% 16%

Fig. 29: Major grape varieties in Southern Burgenland – by share of area 30

30 Graphics AWMB according to Statistics Austria, Vineyard Survey 2009, checked against data following vineyard cadastre Styria and Vienna; planted area not necessarily productive *1999: total area of Pinot blanc and Chardonnay acquired together **no comparison possible as in 2009 for the first time registered as quality grape variety

27 Structure Wine Country Austria

1.3.5 Wine-growing Region Styria

Area under vine 2009 in ha sorted by varieties

White wine Red wine +/- % +/- % Grape varieties ha Grape varieties ha to 1999 to 1999

Total white wine area 3.225 0,35% Total red wine area 1.017 0,19% Welschriesling 793 14,0% Blauer Wildbacher 450 -2,4% Pinot blanc 513 33,1% Zweigelt 441 33,4% Sauvignon Blanc 513 188,6% Blauburger 30 35,3% Müller Thurgau 314 -10,5% Blaufränkisch 17 1,6% Chardonnay 331 82,3% Pinot Noir 17 217,2% Muscat 216 152,3% Cabernet Sauvignon 17 152,5% Scheurebe 157 -12,8% St. Laurent 16 178,4% Traminer 81 11,6 Merlot 21 1900,9% Riesling 76 3,3% Blauer Portugieser 3 -31,1% Pinot Gris 81 22,2% Roesler 3 -* Goldburger 42 -18,3% Andere Rotweinsorten 2 - Muskat-Ottonel 6 20,0% Sylvaner 11 4,7% Grüner Veltliner 4 -21,9% Bouvier 2 -9,1%

Blauburger Zweigelt restl. Rot 1% 10% 2% Welschriesling Blauer Wildbacher 19% 11%

Weißburgunder

restl. Weiß Sauvignon Blanc 33% 12%

Fig. 30: Major grape varieties in Styria – by share of area 31

31 Graphics AWMB according to Statistics Austria, Vineyard Survey 2009, checked against data following vineyard cadastre Styria and Vienna; planted area not necessarily productive *1999: total area of Pinot blanc and Chardonnay acquired together **no comparison possible as in 2009 for the first time registered as quality grape variety

28 Structure Wine Country Austria

Wine-growing area Southern Styria

Area under vine 2009 in ha sorted by varieties

White wine Red wine +/- % +/- % Grape varieties ha Grape varieties ha to 1999 to 1999

Total white wine area 2.025 39,3% Total red wine area 315 10,6% Pinot blanc & Chardonnay 487 45,1% Zweigelt 201 19,6% Welschriesling 454 16,1% Schilcher 66 -15,9% Sauvignon Blanc 414 180,9% Blaufränkisch 11 -6,5% Müller Thurgau 173 -13,9% Blauburger 8 -0,7% Muscat 183 131,2% St. Laurent 7 43,9% Scheurebe 96 -10,6% Cabernet Sauvignon 7 84,9% Pinot Gris 51 19,4% Pinot Noir 7 116,2% Riesling 47 1,6% Merlot 5 - Traminer 47 16,0% Blauer Portugieser 2 -44,4% Muskat-Ottonel 3 18,4% Other red wine varieties 0 - Sylvaner 8 -3,7% Goldburger 5 -15,5% Bouvier 1 23,2% Grüner Veltliner 1 -29,3% Other white wine varieties 55 223,3%

restl. Rot Schilcher 2% 3% Weißburgunder & Chardonnay

Zweigelt 21%

9%

Welschriesling

restl. Weiß 19% 28% Sauvignon Blanc 18%

Fig. 31: Major grape varieties in Southern Styria – by share of area 32

32 Graphics AWMB according to Statistics Austria, Vineyard Survey 2009, checked against data following vineyard cadastre Styria and Vienna; planted area not necessarily productive

29 Structure Wine Country Austria

Wine-growng area Southeast Styria

Area under vine 2009 in ha sorted by varieties

White wine Red wine +/- % +/- % Grape varieties ha Grape varieties ha to 1999 to 1999

Total white wine area 1.121 23,6% Total red wine area 280 41,1% Welschriesling 318 8,5% Zweigelt 185 25,1% Pinot blanc & Chardonnay 301 43,9% Schilcher 29 10,1% Müller Thurgau 128 -9,4% Blauburger 18 40,6% Scheurebe 56 -21,4% Merlot 14 1.221,7% Sauvignon Blanc 81 204,6% Pinot Noir 10 350,0% Goldburger 32 -27,9% Cabernet Sauvignon 10 256,9% Traminer 36 16,8% Blaufränkisch 4 2,2% Riesling 27 2,4% St. Laurent 7 822,4% Pinot Gris 25 24,5% Roesler 2 - Muscat 31 363,5% Other red wine varieties 1 -85,9% Muskat-Ottonel 2 -15,4% Grüner Veltliner 2 -19,9% Sylvaner 2 47,4% Bouvier 0 -84,8% Other white wine varieties

Blauburge r

1%

restl. Rot Schilcher 3% 2% Welschriesling Zweigelt 23% 13%

Weißburgunder restl. Weiß & Chardonnay 27% Müller Thurgau 22% 9%

Fig. 32: Major grape varieties in Southeast Styria – by sharte of area 33

33 Graphics AWMB according to Statistics Austria, Vineyard Survey 2009, checked against data following vineyard cadastre Styria and Vienna; planted area not necessarily productive 30 Structure Wine Country Austria

Wine-growing area Western Styria

Area under vine 2009 in ha sorted by varieties

White wine Red wine +/- % +/- % Grape varieties ha Grape varieties ha to 1999 to 1999

Total white wine area 124 112,7% Total red wine area 377 0,9% Pinot blanc & Chardonnay 51 127,0% Schilcher 361 1,3% Welschriesling 14 15,9% Zweigelt 15 0,1% Sauvignon Blanc 17 357,8% Blauburger 0 - Müller Thurgau 9 0,4% Blaufränkisch 0 -176,7% Muskateller 5 3.240,0% Blauer Portugieser 1 7,1% Scheurebe 2 15,4% St. Laurent 0 100,0% Pinot Gris 3 18,0% Riesling 1 -45,9% Goldburger 3 49,4% Sylvaner 1 45,2% Traminer 1 8,7% Muskat-Ottonel 0 -

Weißburgunder restl. Rot & Chardonnay Welschriesling

0,3% 10% 3%

Zweigelt Sauvignon Blanc 3% 3%

restl. Weiß 9% Schilcher 72%

Fig. 33: Major grape varieties in Western Styria – by share of area 34

34 Graphics AWMB according to Statistics Austria, Vineyard Survey 2009, checked against data following vineyard cadastre Styria and Vienna; planted area not necessarily productive 31 Structure Wine Country Austria

1.3.6 Wine-growing Region Vienna

Area under vine 2009 in ha sorted by varieties

White wine Red wine +/- % +/- % Grape varieties ha Grape varieties ha to 1999 to 1999

Total white wine area 490 0,1% Total red wine area 122 0,2 Grüner Veltliner 153 -22,6% Zweigelt 49 28,3% Riesling 84 -4,9% Pinot Noir 22 74,2% Pinot blanc 51 -* Blauburger 10 -9,5% Chardonnay 46 -* Blauer Portugieser 5 -52,3% Gemischter Satz 51 -31,3% Cabernet Sauvignon 10 11,8% Welschriesling 30 -5,6% St. Laurent 9 15,6% Müller Thurgau 16 -33,2% Merlot 8 134,1% Neuburger 8 -48,9% Gemischer Satz 2 -61,7% Sauvignon Blanc 11 24,0% Blaufränkisch 5 -11,7% Frühroter Veltliner 4 -40,7% Cabernet Franc 1 148,9% (Malvasier) Traminer 10 28,6% Goldburger 4 -48,8% Pinot Gris 5 -24,0% Muskateller 7 129,3% Sylvaner 2 -59,8% Muskat-Ottonel 1 -62,2% Rotgipfler 1 -60,6% Roter Vetlliner 0 -85,0% Scheurebe 1 -30,1% Bouvier 2 89,4% Zierfandler (Spätrot) 1 -25,5% Other white wine varieties 2 -21,3%

Blauburger 2% restl. Rot 7% Blauer Burgunder Grüner Veltliner

4% 25% Zweigelt 8%

restl. Weiß Riesling 14% 29% Weißburgun der & Chardonnay 15%

Fig. 34: Major grape varieties in Vienna – by share of area 35

35Graphics AWMB according to Statistics Austria, Vineyard Survey 2009, checked against data following vineyard cadastre Styria and Vienna; planted area not necessarily productive *1999: total area of Pinot blanc and Chardonnay: 2936 ha 32 Structure Wine Country Austria

1.4 Description of Grape Varieties

Cultivated White Wine - Varieties Area Major Austrian Wine-Growing Regions (in %) 37

Grüner Veltliner 13.518 ha 29,4 Lower Austria, Burgenland, Vienna Peppery spice, clear fruit, predominantly dry, enormous potential. Grüner Veltliner covers almost a third of Austria’s vineyards and is by far the most common varietal in the country. This typical Austrian speciality is found mainly in the wine growing areas of Lower Austria north of the Danube: Weinviertel, Traisental, Kamptal, Kremstal, Wagram, Wachau, Vienna and Carnuntum but also in northern Burgenland. The wide spectrum of styles reaches from light and spicy wines best enjoyed in their youth, to powerful, monumental wines worthy of aging for decades. A new and exciting development in these great Veltliners is maturation in small barrels.

Welschriesling 3.597 ha 7,8 Burgenland, eastern Weinviertel, Styria Spicy, refreshing, vibrant acidity. This traditional Austrian variety is not related to Riesling at all. It is cultivated mainly in southern and south-eastern Styria, Burgenland, and Weinviertel, where it is prized as an excellent base for sparkling wines. Welschriesling wines are popular because of their refreshing fruitiness and are best drunk young. Around Lake Neusiedl this variety can also be vinified into outstanding botrytised sweet wines distinguished by their finesse and breed..

Müller-Thurgau 2.102 ha 4,6 Lower Austria, Burgenland, Styria (Rivaner) Slightly Muscat, round soft. This grape variety was created and named by the Swiss botanist Hermann Müller from Thurgau and is a crossing between Riesling and the German grape Madelaine Royale. In most cases, Müller Thurgau creates mild wines with little acidity and a bouquet reminiscent of Muscat. With the exception of sweet wines, Müller Thurgau should be drunk very young, within the year following harvesting.

Pinot blanc 1.995 ha 4,4 Lower Austria, Burgenland, Styria Delicate aromas, nutty, powerful, aristocratic When fully ripe, Weißburgunder wines are substantial and possess aromas reminiscent of nuts and almonds and a well-balanced acidity. Internationally known as Pinot Blanc, this variety shows good medium-term development in the bottle. Its subdued aroma profile makes Pinot Blanc an ideal blending partner and a good candidate for maturation in new oak. It is cultivated primarily in southern and south-east Styria, but can also be found in Weinviertel, Vienna, Thermal Region and Burgenland.

33 Structure Wine Country Austria

Riesling 1.863ha 4,1 Lower Austria (along the Danube and other river valleys), Burgenland Aristocratic fragrance, peach and apricot, fine nuances, complexity. Not only the from the top vineyards in Wachau, but also those from Kamptal, Kremstal, Wagram, and Weinviertel are among the world’s very best representatives of this variety. Young Austrian Rieslings have a clear, distinct nose reminiscent of peach, apricot, and citrus fruit. The continuous bottle development of Riesling makes it ideally suited for cellaring. The clean, racy acidity adds to freshness even with age. The rare Austrian Spätlese and Auslese wines as well as Smaragd wines from Wachau have the potential to age for decades.

Chardonnay 1.431 ha 3,1 Lower Austria, Burgenland, Styria Juicy, exotic fruit, voluminous, spicy. This varietal has a long tradition in Styria and is typically vinified into fresh, delicate, flowery wines; there it is called Morillon. Recent plantings have become substantial in Lower Austria, Burgenland, and Vienna. This variety creates powerfully extracted wines with a good aging potential and a nose reminiscent of white bread and dried fruit. Even when the are harvested very ripe, Austrian Chardonnay retains a good degree of balancing acidity; it gains in quality with bottle maturation and is perfectly suited for the international style, which means and forced Barrique- maturation. Nevertheless the more fragrant, classic line remains important in Austria.

Sauvignon Blanc 933 ha 2,0 Styria, Lower Austria, Burgenland (Muskat-Sylvaner) Vegetal spice, vivacious, peppery, gooseberries. The new wave of plantings can make one forget that this varietal was introduced in Southern Styria over 120 years ago by Archduke Johann. With increasing physiological ripeness the peppery spiciness gives way for aromas of elderberry, cassis, and asparagus. Its always fresh and animating characterisitcs together with the rather racy acidity makes the Sauvignon an unmistakably elegant and fruity wine with a good potential for medium term cellaring. Good results have also been achieved with careful (partly) vinification in new oak.

Neuburger 652 ha 1,4 Thermal Region, Wachau, Lake Neusiedlersee and Neusiedlersee-Hügelland, Vienna Nutty, full-bodied, mild. Legend would have it that the river Danube has given Austria this authochtonous grape variety. Around 1850 an unknown type of vine was washed ashore the Danube, planted by local winegrowers, and given the name Neuburger. The Neuburger grape brings elegantly reserved wines, with a discreet nutty aroma, and a powerful, yet mild character. Interesting Neuburgers can be discovered in the Thermal Region, in Burgenland and in the upper Wachau –region.

Gelber Muskateller 527 ha 1,1 Styria, Lower Austria Grapy, lean, racy herbaceous nose. Despite still representing a rarely planted vintage as far as its acreage is concerned, this type of the Muscat-family has increasingly aroused interest in the course of the last few years. With its very intensively grapy aromas on the nose, many Muscats remind of cinnamon and citrus peel; generally lean to compact on the palate, yet endowed with a nervous acidity structure. The most important Muscat sites can be found in southern Styria, but wine-growers in the Wachau region and around Lake Neusiedlersee increasingly favour this individual variety. Neuburger is best enjoyed young.

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Frühroter Veltliner 424 ha 0,9 Lower Austria (Malvasier) Very delicate, almost neutral bouquet, remotely reminiscent of marzipan. This early-ripening variety, which is not related to the Grüner Veltliner, is grown in areas north of the Danube and in the Thermal Region, where it produces very round and soft wines with a delicate spiciness. Because of its rather low acidity, the Frühroter Veltliner is very well suited to produce primeur wines, best enjoyed in their youth. Other variations include the more or less dry Spätlese and Auslese wines, in which the relatively high alcohol content provides the appropriate support.

Scheurebe 398 ha 0,9 Burgenland, Styria (Sämling 88)

In 1916, this grape variety was crossbred of Riesling and presumably a wild grape variety. The grower, Georg Scheu, showed specific interest in those wild varieties. Unfortunately, his collection has not survived. Due to its intensive fragrance (black currant, exotic fruits, stone fruit), the Scheurebe is considered a bouquet variety. If the grapes are not ripe enugh, they develop the so-called “Sämling tone.” High ripeness provided, even noble Praedikat wines can be produced. At Lake Neusiedl, Scheurebe also delivers Straw and Schilf (Reed) wines.

Muskat-Ottonel 360 ha 0,8 Lake Neusiedlersee and Neusiedlersee-Hügelland Intensive bouquet, grapey, mild. The intensity of the Muscat bouquet depends on the ripeness of the grapes; because of its low acidity, the Muskat-Ottonel is very mild and subtle. Apart from dry types, which should be drunk young and make up for a good aperitif, sweet Praedikats – which might also show a good ageing potential – pair well with desserts. Good sites can be found around Lake Neusiedlersee.

Traminer 321 ha 0,7 Burgenland, Lower Austria, Styria Fragrance of roses, powerful, fiery. The Traminers (in form of its most common subvarieties, Roter Traminer and Gewürztraminer) all display a characteristic nose of rose petal, coconut, and dried fruit. Physiological ripeness is essential for this variety to develop its characteristic power and fiery temperament. Traminer is a varietal for connoisseurs and tiny vineyards are dotted around all Austrian winegrowing areas with a special centre in the south Styrian volcanic soils around Klöch. The bittersweet aromas are often favourably backed by a discreet residual sugar content. The aging potential of sweet Traminer is legendary, and a hint of new wood is usually well integrated.

Bouvier 234 ha 0,5 Burgenland Discreetly grapey with delicate Muscat aromas, this extremely early ripening grape variety is used primarily for the production of fresh fruit juice (Most) and young wine in full fermentation (Sturm) in the wine-growing area of Neusiedlersee. Although its importance has declined in recent years, it is still used for making Praedikats of high and even outstanding quality, in which the fine spicy notes provide polish. It is particularly well suited for high-grade - cuvées.

Pinot Gris 222 ha 0,5 Burgenland, Styria, Lower Austria (Grauer Burgunder, Ruländer) Reminiscent of caramelised sugar and white bread, furthermore peach and apricot fruit. Particularly highly ripe Ruländers show an impressively rich body and a subtle almost oily creaminess, sometimes combined with rusty-smoky components. In hot years it can lack acidity allowing the alcohol to gain the upper hand. Top-quality Ruländers outstandingly well and retain their concentration. Due to its high proneness to , it is suitable for the production of high Praedikats, both varietal or as cuvee partner.

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Roter Veltliner 193 ha 0,4 Lower Austria When yields are too high, this autochthonous grape produces rather thin, acidic wines, careful clone selection and rigorous yield restrictions can however yield deeply aromatic and concentrated wines which even show subtle raisin flavours. Despite high extract concentration, the variety’s excellent acidic structure balances the often relatively high alcohol content well. Some of the most interesting wines from this rare grape variety are found in the wine-growing area Wagram.

Goldburger 150 ha 0,3 Burgenland After an initial wave of planting, this new strain from the Viticultural College Klosterneuburg has not found the hoped response. In general, its bouquet is grapey to neutral at its best, displaying the citrus spice of its parent Orange Grape, the other partner of the crossbreeding being the late-ripening Welschriesling. Because of its early ripening it is nowadays primarily used for the production of higher Praedikat wines.

Rotgipfler 105 ha 0,2 Thermal Region

Delicate vegetal nuances like asparagus, complemented by a neutral fruit; on the palate rich extracts, ripe aromas, spicy to savoury, ideal from Spätlese (Late ) onwards. The name derives from the red (bronzed) coloured shoot tops. This speciality from the Thermal Region originates in and around the villages of Gumpoldskirchen and Traiskirchen.

Zierfandler (Spätrot) 85 ha 0,2 Thermal Region

Nutty spice, powerful, elegant. Already in medium-quality wine years, this grape variety produces good qualities from Spaetlese onwards. The powerful acidity contributes to a relatively long ageing potential; this is particularly true for Praedikats. It is often blended with its pendant from the Südbahn, the Rotgipfler, to a cuvee called Spätrot-Rotgipfler.

Grüner Sylvaner 43 ha 0,1 Lower Austria, Styria Subdued fruity notes with nuances of pears, sometimes underpinned with a slightly leathery or nutty spiciness. This grape variety, which is very popular in the -growing areas of Franconia (Franken) and Rhinehesse (Rheinhessen), has lost much of its popularity in Austria in recent years. It is occasionally grown in most of Austria`s wine-growing areas from southern Styria to northern Weinviertel, where it produces , in good years, subtle wines which show herbal spice rather than primary fruit aromas.

Jubiläumsrebe 13 ha 0,0 Burgenland In 1922 Professor Fritz Zweigelt crossbred this grape variety of Grauem Portugieser and Frührotem Veltliner. On the occasion of the 100th anniversary of the Viticultural College Klosterneuburg in 1960, the variety was presented to the public and given the name “Jubilee Variety.” It is cultivated only in minutest quantities, favourable sites lead to high sugar gradations; high must weights may be achieved by letting the berries shrivel – possible without noble rot.

Furmint 9 ha 0,0 Burgenland Greenish-yellow colour; intense bouquet; racy, pronounced acidity; can attain high extract and alcohol levels. Well suited for high Praedikats. Very demanding as far as the site is concerned, requires warm, dry soils. Susceptible to powdery mildew, withstands botrytis well. Throughout Austria predominantly found in Burgenland (Ruster Ausbruch).

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Cultivated Red Wine - Varieties Area Major Austrian Wine-Growing Regions (in %)

Blauer Zweigelt 6.476 ha 14,1 Lower Austria, Burgenland Cherry-fruit, charming, velvety. This grape variety is named after the Austrian oenologist Professor Zweigelt who succeeded in crossbreeding Blaufränkisch and St. Laurent. Juvenile Zweigelt possesses a characteristic fruity bouquet which gains roundness and finesse with age. The quality range stretches from light table wines to be enjoyed young to powerfull wines to age. The sound Zweigelt grape yields good results in all local red wine regions and is, due to its unpretensious style, perfectly suited as “basis partner” for red wine cuvees, for example together with Blaufränkisch or Cabernet Sauvignon. Apart from Burgenland, Blauer Zweigelt is also grown in Lower Austria and Styria.

Blaufränkisch 3.225 ha 7,0 Burgenland and Lower Austria Dark berries, sweet-bitter, spicy, medium tannin. The name “Blaufränkisch” probably dates back to the time of Charlemagne when all precious varieties were classified as Frankish. Today Blaufränkisch grapes are cultivated all over Burgenland and in certain areas of Lower Austria, particularly in the Carnuntum region. Very characteristic types of Blaufränkisch grow, for example, in Middle and Southern Burgenland, a region known as Blaufränkisch-Land. The authochtonous grape variety yields stormy, intensively fruity red wines when young; they become increasingly velvety and softer and gain new facettes with maturation; they are also well suited for maturation in Barriques.

Blauer Portugieser 1.622 ha 3,5 Lower Austria and Burgenland Grapy, soft, little tannin. Legend tells that Blauer Portugieser was brought to Lower Austria, exactly to Bad Vöslau, by a wine merchant from Porto. Today the variety particularly grown in the Thermal Region, but also in the Weinviertel region, and produces very soft, balanced red wines with a pleasant fragrance of violets and harmonious character. As the variety generally ages fast, it should be enjoyed young.

Blauburger 903 ha 2,0 Lower Austria Niederösterreich, Burgenland und Wien

In 1923 this Austrian red wine variety was crossbred of Portugieser x Blaufränkisch by Professor Dr. Fritz Zweigelt. Rather unchallenging and early ripening, it is suited to be planted in “fringe areas” and serves as a flexible and high-ing cuvée partner. The very dark wines are often used as teinturier wine together with lighter red wine varieties. The bouquet is rather neutral with a hint of berries, on the palate full-bodied with rather little tannin.

St. Laurent 778 ha 1,7 Lower Austria and Burgenland Sour cherry, characteristic, round tannin. The St. Laurent displays its characteristic fragrance which reminds of sour cherries and plumbs immediately; it tastes like a darker variation of its close relative Pinot Noir. Pleasantly enough St. Laurent has recently enjoyed a significant renaissance despite its reputation as a “difficult” variety and extends from northern and middle Burgenland up to the north of Lower Austria and into Styria, the Thermal Region being the traditional home of this powerful and intensively coloured wine which shows good ageing potential and adds spiciness and rafinesse to blends.

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Pinot Noir (Blauer Burgunder) 649 ha 1,4 Lower Austria, Burgenland Delicately-floral, elegant, vivacious. A subtle and delicate fragrance, which occasionally reminds of raspberries and forest soils, characterizes the elegant Pinot Noir which is increasingly gaining importance in Austria`s vineyards. Caused by the variety’s great susceptibility to rot well ventilated sites are of utmost importance. During recent years really powerful, totally ripe Pinot Noirs were produced in Austria whereby top-quality were achieved at the eastern and western shores of Lake Neusiedlersee as well as in Lower Austria`s Thermal Region and Carnuntum; nevertheless various wine- growing areas try increasingly for that challenging variety which ages much better than its lean, sometimes challenging character would suggest.

Merlot 649 ha 1,4 Lower Austria and Burgenland

This very adjustable variety has found another good home in the Austrian climate and soils. The early ripening variety carries small- and loose-berried grapes. Not fully ripe grapes produce a grassy-greenish-spicy bouquet, while ripe grape material results in juicy berry aromas and soft tannins. Merlot is a very good partner in red wine blends.

Cabernet Sauvignon 594 ha 1,3 Burgenland, Carnuntum, Thermal Region Wild berries, powerful, tight tannin frame. Cabernet Sauvignon was the first French trend setters among red wine varieties to start its triumph through Austria`s vineyards at the beginning of the eighties. Meanwhile various French varieties á la Pinot Noir, Syrah and Merlot have gained in importance. Neverthelesse, its intensive black berry fruit and the powerful aroma compounds characterized by a markable tannin frame have made it a precious varietal within Austria`s red wine scene. As hardly any other variety it benefits from maturation in new wood and adds peppery spiciness to blends with other red wine varieties, even in small quantities; relatively good ageing potential

Blauer Wildbacher 450 ha 1,0 Western Styria (Schilcher) Stingnettle spiciness, racy, challenging acidity. The Schilcher which is cultivated throughout Styria is made of the grape variety Blauer Wildbacher and mostly vinificated as . The gneiss and slate soils of Western Styria produce a particularly distinctive type with its unique grassy-spicy bouquet and racy acidity structure. Schilcher displays its easygoing-vivacious character best in the year after harvesting; it should thus be enjoyed young.

Roesler 161 ha 0,4 Niederösterreich und Burgenland

This new variety cultivated at the Viticultural College Klosterneuburg demands little from soils ands sites, is frost-resistant, robust and not very susceptible to diseases; it may thus be called “environmentally compatible” as far as plant protection is concerned. The large, small-berried bunches ripen medium-early and produce velvety-extract-rich, tannine-dominated, lingering red wines with density and power. Characteristic is a relatively high colour intensity with violet hues and an intensively fruity aroma of wild berries.

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Syrah 137 ha 0,3. Niederösterreich und Burgenland Though originating from old French varieties, Syrah has continued its triumph throughout the world of wine, particularly the New World, during the last years. Mostly deep intensive colour, the intensity of the fragrance decreases with ripeness, classically herbal spiciness with some eucalyptus, tobacco and smoky spiciness, sometimes cedar wood and vegetal notes. The Austrian type of this grape variety distinguishes itself from the New World characteristics by more fruit elegance and subtle aromas and displays a nice berry fruit and pleasant, yet pronounced tannine structure.

Cabernet Franc 56 ha 0,1 Burgenland Niederösterreich und Burgenland Cabernet Franc is a very old grape variety; wild grapes which presumably made up for its selection are still traceable. Later on, the probably spontaneous crossing with Sauvignon Blanc led to the grape variety Cabernet Sauvignon. Although Cabernet Franc is often overshadowed by Cabernet Sauvignon, it functions as reliable partner in the classic Bordeaux blend, often together with the related Merlot. In Austria, the third Bordeaux variety, Cabernet Franc, is still not widely planted, except for large areas in the village of Siegendorf. As early ripening variety it adapts well to cooler wine-growing regions. Due to its thin, rather light berry skin, tannins are rarely pronounced. If the berries are not fully ripened, the wines often show vegetal, spicy notes which remind of green pepper.

Rathay 9 ha 0,0 Niederösterreich und Burgenland Ráthay is a new crossing of Blauburger x (Seyve Villard 18-402 x Blaufränkisch), bred at the Viticultural College in Klosterneuburg and admitted as quality grape variety since 2000. It is almost resistant to meldew and frost-resistant up to minus 25 degrees. The intensly coloured wines are full-bodied and rich in tannins and extracts. Good results may be expected with Barrique maturation.

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1.5 Climate and Climate Change

The climate change has started numerous discussions in winegrowing circles during the past years. In order to better demonstrate the current situation some climate data covering the last decades have been compiled below.

Temperature Data

Changes Altitu Average Temp. Average Temp. Average Temp. 90-04 City de in 61-90 90-04 04-10 to m 04-10 Illmitz 117 10,9 10,3 10,9 0,6 Neusiedl am See 154 10,3 10,5 11,1 0,6 Deutschkreutz 192 9,9 - 10,2 - Wörterberg (Bgld.) 400 9,4 8,8 9,6 0,8 Bernstein (NÖ) 600 8,4 9,0 9,0 0,0 Eisenstadt 184 10,4 10,3 10,7 0,4 Graz 337 9,5 9,7 10,2 0,5 Deutschlandsberg 353 9,3 9,2 9,4 0,2 Leibnitz/Silberberg 332 9,5 9,2 9,7 0,5 Hollabrunn 253 9 9,4 9,6 0,2 Falkenstein 302 9,2 - 9,7 - Retz 320 9,2 9,6 9,8 0,2 St. Pölten 273 9,4 9,6 9,9 0,3 Baden 249 10 10,2 10,0 -0,2 Bad Vöslau 230 9,8 - 9,8 - Gumpoldskirchen 222 - 10,4 10,8 0,4 Schwechat 184 9,9 10,2 10,5 0,3 Tulln/Langenlebarn 175 9,5 10,0 10,2 0,2 Krems 204 9,6 9,7 10,1 0,4 Langenlois 204 9,2 9,6 9,9 0,3 Wien - Hohe Warte 198 10,3 10,6 10,8 0,2

Table 2: Annual Average Temperature Data in °C 36

The comparison of average temperature data from 1990-2004 and 2004-2009 demonstrates that the average temperature has increased at every measuring point (except in Baden -0,1 °C and in Bernstein unchanged).

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Temperature Maxima and Minima Max. Max. Max. Min. Min. Min. Alti- Changes Changrs Aug. Aug. Aug. Jan. Jan. Jan. City tude 90-04 to 90-04 to Mean Mean Mittel Mean Mean Mean in m 04-10 04-10 61-90 90-04 04-10 61-90 90-04 04-10 Illmitz 117 29,0 33,4 32,9 -0,5 -12 -13 -11,6 1,4 Neusiedl am See 154 32,0 33,6 32,6 -1,0 -12 -12 -11,4 0,6 Deutschkreutz 192 32,0 - 31,5 - -13 - -12,5 - Wörterberg (Bgld.) 400 30,0 29,2 30,0 0,8 -12 -12 -11,5 0,5 Bernstein (NÖ) 600 28,0 30,4 28,4 -2 -12 -11 -11,7 -0,7 Eisenstadt 184 32,0 33,1 31,9 -1,2 -12 -11 -10,9 0,1 Graz 337 30,0 32,3 31,2 -1,1 -12 -13 -10,7 2,3 Deutschlandsberg 353 31,0 32,4 30,9 -1,5 -14 -15 -13,7 1,3 Leibnitz/Silberberg 332 32,0 33,0 31,6 -1,4 -16 -13 -13,8 -0,8 Hollabrunn 253 32,0 32,8 31,1 -1,7 -15 -14 -17,2 -3,2 Falkenstein 302 33,0 - 30,2 - -14 - -13,6 - Retz 320 32,0 32,5 30,5 -2,0 -14 -12 -12,4 -0,4 St. Pölten 273 33,0 32,9 31,3 -1,6 -12 -13 -12,5 0,5 Baden 249 32,0 33,0 31,5 -1,5 -11 -11 -11,2 -0,2 Bad Vöslau 230 32,0 - 30,7 - -13 - -11,4 - Gumpoldskirchen 222 - 32,8 31,9 -0,9 - -12 -11,2 -0,8 Schwechat 184 32,0 33,0 31,5 -1,5 -13 -13 -12,4 0,6 Tulln/Langenlebarn 175 32,0 33,5 31,6 -1,9 -14 -14 -14,7 -0,7 Krems 204 32,0 32,9 31,0 -1,9 -12 -13 -13,7 -0,7 Langenlois 204 32,0 33,0 31,4 -1,6 -13 -13 -13,5 -0,5 Wien - Hohe Warte 198 32,0 33,0 31,4 -1,6 -10 -10 -10,7 -0,7 Table 3: Temperature Data in °C Maxima and Minima 37

Precipitation and Sunshine Hours Precipi Preci Preci Changes Sun Sun Sun Changes Altitu City tation pitation pitation 90-04 to shine shine shine 90-04 to de 61-90 90-04 04-09 04-09 61-90 90-04 04-09 04-09 Illmitz 117 595 571 775 204 1832 2080 1976 -104 Neusiedl am See 154 597 550 743 193 1862 2010 1999 -11 Deutschkreutz 192 594 - 821 - 1830 - 1779 - Wörterberg (Bgld.) 400 754 894 792 -102 n/a 1965 1927 -38 Bernstein (NÖ) 600 749 771 823 52 n/a - 1871 - Eisenstadt 184 619 642 945 303 1859 2022 1949 -73 Graz 337 838 844 916 72 1844 1880 1867 -13 Deutschlandsberg 353 1153 968 1044 76 1874 1937 1847 -90 Leibnitz/Silberberg 332 917 934 1017 83 1639 - 1923 - Hollabrunn 253 519 490 683 193 1778 - 1831 - Falkenstein 302 509 - 781 - 1655 - 1911 - Retz 320 435 490 620 130 1651 1896 1735 -161 St. Pölten 273 696 660 820 160 1717 1780 1771 -9 Baden 249 596 685 844 159 1712 1809 1711 -98 Bad Vöslau 230 611 - 844 - 1741 - 1743 - Gumpoldskirchen 222 - 657 793 136 - 1829 1740 -89 Schwechat 184 543 578 738 160 1773 - 1933 - Tulln/Langenlebarn 175 641 594 856 262 n/a 1755 1681 -71 Krems 204 521 529 680 151 1721 1780 1599 -181 Langenlois 204 481 481 722 241 1667 1758 1580 -178 Wien - Hohe Warte 198 607 648 838 190 1771 1969 1882 -87 Table 4: Annual total precipitation in l/m² and duration of sunshine in hours 38

37 ZAMG Vienna 2011 38 ZAMG Vienna 2011

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1.6 Wine Year and Vintage 39

Vintage 2010: Happy end and small quantities

The 2010 vintage was defined by unusually difficult weather conditions, with low grape yields the result. Nevertheless, crisp white wines and fine, lean red wines are expected.

The harsh Winter of 2009 was met by the pleasant arrival of Spring in 2010. However, cold, wet periods soon followed, and 2010 saw significant rainfall and a lack of sunshine overall. Depending on the grape variety and wine-growing area, the flowering period occurred during weather conditions that were sometimes - and sometimes not – favourable, and had a direct effect on the yields. The occurrence of couloure at this point was a key factor in the vines bearing fewer bunches as well as each bunch yielding a smaller amount of grapes. This led ultimately to the lowest grape harvest in 25 years. With only 1.7 million hectoliters, the total harvest quantity in 2010 did not even meet the annual domestic consumption average - approximately 2.5 million hectoliters. Although not every grape variety suffered yield loss, Austria's leading white variety, Grüner Veltliner, was considerably affected. Also other varieties such as Chardonnay, Traminer and St. Laurent yielded lower quantities. But again, the different wine-growing areas must be considered: in Steiermark (Styria), for example, harvest totals were down by only around 12%, while other areas had 40% losses because of bad weather conditions.

No Disadvantages Without Advantages After the rather unsteady flowering period, there was a deceptive stretch of heat in July. But this was all too quickly replaced by a cool, rainy August and a September that showed few signs of Indian Summer. In October, there were several “windows” of dryness that allowed, at carefully chosen harvest times, grapes to be brought into the cellars dry, healthy and ripe. Especially treasured were the undamaged grapes set loosely on their bunches: this deterred the development of Botrytis, and the growers could breathe easier until harvest time. Also, cool temperatures - especially during the nights – made an essential contribution to the rare “wet year but healthy grapes” phenomenon. Winemakers with strong nerves were rewarded for their patience because extract, content and fruit nuances increased week by week into the later harvest period. And good results have been achieved. With more than enough sugar-free extract, the white wines are presenting themselves as fruit-accented and with acidity that is racy, but not aggressive. Varietal character and expression are clear and Botrytis, if any, remains – with a few exceptions - in the background. Overall, this kind of white wine vintage is defined by fresh, sleek-style wines – in other words, again a genuine “Austrian” vintage! Thanks to the right amount of patience as well as the acceptance of lower grape quantities, full-bodied wines with 13% or more alcohol, plenty of depth and dense structure were achieved, but in volumes lower than in previous years, of course.

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Crispy Whites, Lean Reds

White wines, such as those made from the showcase variety, Grüner Veltliner, combine an appealing and animated fruit-acidity play with distinctive varietal character. Nature delivered a bit of a reserved expression to the Rieslings, although they have plenty of raciness and some good crystal-clear fruit flavours - and even could age better than other like 2004 and 2008. The Burgundy varieties, including Weissburgunder and Chardonnay, are – even with their own quantity losses – showing wines that are round, balanced and exude attractive varietal attributes. The same can be said for the pointed - but not grassy! - Sauvignon Blancs and the Muskatellers, which turned out nicely in the Steiermark. There, they benefited from the more favourable weather conditions. In the Steiermark's three wine-growing areas, higher sugar- ripeness was reached fortunately at an early stage: fortunate, because wet conditions combined with high temperatures spawned a sudden fungus outbreak that could be managed only through a speedy harvest. Also the white wines of Burgenland reflect the characteristics of the vintage and, with their somewhat heftier acidity structure, are even more refreshing on the palate. About the quality and quantity of the sweet wine harvest, it is still too early to tell. But the icy temperatures in early December certainly were optimal for ice wines. The red wine sector was a bit more complicated but, finally, Zweigelt brought the best results because of good sugar ripeness and a fruit-accented (red berry) character. Also Pinot Noir and St. Laurent, which had significant quantity losses, performed well in their stronghold territories. Conditions for the late-ripening varieties were even more difficult – such as with Blaufränkisch, for which a very tedious, strict selection was necessary in order to reach appropriate gradations, and the French varieties Cabernet Sauvignon, Syrah and even Merlot, which had better success in some areas. Whether or not red wine specialists will produce from 2010 wines in all of the known categories or focus on some of their most important brand- and single vineyard-wines, ultimately depends on their own particular “philosophy” and will become clear in the future. But for the time being, the great red wines from 2009 are still maturing in the barrels - and keeping expectations very high!

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Vintage 2010

Burgenland As in other wine-growing regions generally good weather conditions were cleared off by heavy rainfalls in August. The highest precipitation, 255 l/m², was recorded in Eisenstadt; this being also the highest level in the last 65 years. Consequently winegrowers preferred to harvest healthy red wine grapes at the cost of potentially higher sugar gradations. In Seewinkel, harvest was more or less terminated at the beginning of October, only specialties remained on the vine. In Mittelburgenland too, Zweigelt was mainly harvested at that time, Blaufränkisch was given a little more time to ripen, as long as the grapes remained healthy. In Southern Burgenland main harvest started later in mid-October, there more favourable weather conditions rewarded vintners with higher quantities and mostly healthy vineyards – there was less rainfall than in other regions. Grapes could be harvested in due time and fruity, structured wines displaying varietal and regional characteristics without being too opulent are to be expected. Still, in spite of good qualities vintners have to face a quantity reduction of 40%

Styria In Styria yields exceeded previous year´s quantity, remained however, due to weather conditions, below average. Comparably good blossoming with little coloure as well as a relative dry summer with few weather damages inspired hope for good quantities and qualities. Until Styria almost “drowned”. More than 400 mm rainfall since August forced vintners to forward harvest in order to keep grapes healthy and minimize losses due to sudden rod pressure. Consequently the 2010 harvest was terminated mainly in mid-October. According to Viticultural Manager Werner Luttenberger wine-growerrs will have to put up with 170.000 hl. Based on the Styrian per capita consumption, cellars would theoretically be empty within half a year. Although yield has not met expectations – the quality of the vintage can be regarded as absolutely positive. Wines appear very fresh, wonderfully fruity and with sastisfying alcohol content. “Acidity will be more crispy than in previous years”, says Luttenberger.

Vienna Meticuolous vineyard management resulted in a somewhat higher yield than last year, however, subsequent damages of the vines due to the great hale of 2009 still reduce average quantities. Grape quality and rod pressure differed from district to district, precipitation varied as much as 300 mm on both sides of the Danube! Differences in quality showed who kept vineyard management under conrol. Apart from light wines, powerful and long living wines with good acidity structure and fruitness are to be expected.

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Lower Austria Lower Austria suffered not only from bad weather conditons during flowering but also from a poor bud onset resulting in yields far below average. As early as mid-September precipitation exceeded the average annual rainfall by one and a half times. This situation demanded meticulous vineyard management – spraying on time in dependence from weather conditions on the one hand or spraying as precautionary measure and therewith taking possible – and unfortunately occurring – rainfall into account, due to waiting periods. Or to risk - and harvest immediately if the healthiness of the grapes would suffer. A difficult decision which was taken individually, whereby it has to be mentioned that precipitation varied considerably. Fortunately the very humid weather in September was accompanied by low temperatures thus keeping rodness under control. This meant that, at the beginning of October, the first young wines were bottled and entered the market while the main harvest of Gruner Veltliner only started. Regional differences in harvesting dates leads an interesting vintage to expect.

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1.7 Wine Earnings & Inventory 40

In 2010 (reference date November 30th ) a yield of 1.737.500 hl could be achieved on a slightly reduced area of 43.700 ha (-3% to 2009) marking a decrease of 26 % compared to the previous year and a decrease of 30 % over the average harvest crop during the last 5 years. In so far, the vintage 2010 even fell short of the low yield in 1997. While impaired blossoming (wet-humid weather conditions) suggested reduced quantities right from the beginning, humidity and the consequent enormous infection pressure for fungus deseases further reduced yields. Furthermore hopes for a stabile “Indian Summer” were disappointed, on the contrary the already loose bunches became increasingly affected by rot, forcing vintners to harvest very early in order to secure healthy grapes. As late as in early October sunny weather promoted ripeness – yet, high acidity levels generally remained.

The comparison of federal states displayed distinctive south-north differences in harvesting quantities in Lower Austria while Styria performed much better due to blossoming. With a minus of 38% compared to the average of the previous five years Burgenland (464.300 hl; - 35% to 2009) had to face massive losses. Except for southern Burgenland (18.800 hl; -1,5%) all wine-growing areas reported drastically reduced yields. The situation in Lower Austria turned out to be only slightly more favourable; with 1,1 mio hl (-27% to 2009) it fell short of the average yield by 30%. So, the largest wine-growing area, the Weinviertel, produced only 598.400 hl must (-29% to 2009) – the wine-growing area Wagram even noted a decrease of 35% compared to the previous year. In contrast, Styria produced a respectable quantity increase of 14% compared to the moderate yield of the year before, therewith missing the average of the last five years by comparably moderate 7%.

Difficult production conditions in 2010 are particularly mirrored in the quality and praedikat wine segment noting a quantity reduction of 28% to 1,4 mio hl. Particularly great losses were reported in Burgenland with 389.700 hl (-37% to 2009). Wine and Landwein (246.800 hl; -15% to 2009) experienced less dramatic losses whereby Styria even reported a plus of 47% (to 2009) to 26.000 hl.

With 2,7 mio hl the inventory 2010 (reference date 31st July) fell short of previous year`s stored amount by 12% and missed the average stored quantity of the last 5 years by 3%. The white wine segment registered particularly high shortages – a consequence of the below average white wine production in 2009. Thus the stored quantity of white wine amounted to 1,4 mio hl (-19% to 2009) at the reference date.

Red wine noted – due to comparably favourable yields – a decisively lower decrease of the stored quantity with 1,3 mio hl (-4% to 2009). Quality wine and Praedikats reported a decrease of the inventory by 13% to 2,1 mio hl whereby, here too, white wines accounted for an above-average decrease (-20% to 2009) to 1,0 mio hl while red wine showed a low minus of 4% to 1,1 mio hl. With a minus of 13% to 1,3 mio hl Lower Austria held almost two thirds of the quality wine and Praedikats inventory, followed by Burgenland with 617.300 hl (share of 30%) and Styria with 87.900 hl (share of 4%). Wine and land wine reported an inventory minus of 20% with 430.700 hl whereby red wines (182.000 hl; -15%) as well as white wines (248.700 hl; -24%) clearly missed the previous year`s inventory. Sparkling wines and other products (119.400 hl; -15%) also fell short of the previous year`s inventory while grape must

40 Statistics Austria final report Wine Earnings and Inventory 2010

46 Structure Wine Country Austria

(2.500 hl; + 14% to 2009) as well as wine from third countries (4.000 hl) exceeded the inventory by 10%. The comparison of federal states showed Lower Austria with an inventory of 1,7 million hl (-13%% to 2009) at first place followed by Burgenland with 707.900 hl (-4 % to 2009), Styria with 123.900 hl (-38% to 2009) as well as Vienna with 93.700 hl (-16% to 2009).

47 Structure Wine Country Austria

White wine Red- and Rosé wine Wine total

Federal states Ertrag in resp. Yield in ha Yield in hl Productive Productive Hektoliter winegrowing Productive area in ha area in ha 1) areas area in ha 1) 1) total per ha insg. pro ha total per ha

Burgenland 5.784 189.820 32,8 7.417 274.472 37,0 13.201 464.291 35,2

Neusiedlersee 3.780 129.808 34,3 3.581 152.799 42,7 7.360 282.607 38,4

Neusiedlersee- 1.635 51.529 31,5 1.533 44.281 28,9 3.168 95.810 30,2 Hügelland

Mittelburgenland 180 3.049 16,9 2.080 64.004 30,8 2.261 67.053 29,7

Südburgenland 188 5.434 28,9 224 13.388 59,8 412 18.821 45,7

Lower Austria 19.259 732.466 38,0 6.770 345.280 51,0 26.029 1.077.745 41,4

Thermenregion 994 29.425 29,6 859 33.888 39,4 1.854 63.313 34,2

Kremstal 1.948 58.946 30,3 486 18.223 37,5 2.434 77.169 31,7

Kamptal 2.803 108.612 38,7 838 38.769 46,3 3.641 147.382 40,5

Wagram 1.906 59.767 31,4 534 23.326 43,7 2.440 83.093 34,1

Traisental 519 17.803 34,3 124 7.290 58,6 644 25.094 39,0

Carnuntum 377 14.643 38,8 436 16.319 37,5 813 30.962 38,1

Wachau 1.149 43.688 38,0 147 7.458 50,7 1.296 51.146 39,5

Weinviertel 9.534 398.621 41,8 3.342 199.797 59,8 12.876 598.419 46,5

übrige 28 960 34,8 5 208 41,9 33 1.168 35,9

Styria 2.905 129.198 44,5 982 48.139 49,0 3.886 177.337 45,6

Südsteiermark 1.698 76.693 45,2 331 14.759 44,5 2.029 91.451 45,1

Weststeiermark 134 6.105 45,7 318 18.897 59,3 452 25.002 55,3

Südoststeiermark 1.071 46.292 43,2 331 14.438 43,7 1.401 60.730 43,3 others 2 108 43,7 1 45 42,7 4 153 43,4

Wien 398 12.480 31,4 98 4.270 43,5 496 16.750 33,8

Übrige 32 745 23,0 18 585 32,8 50 1.330 26,5 Bundesländer

Austria 2010 28.377 1.064.709 37,5 15.286 672.745 44,0 43.663 1.737.454 39,8

Austria 2009 29.322 1.437.096 49,0 15.777 914.777 58,0 45.098 2.351.873 52,1

Austria Ø 05-09 1.555.668 943.118 44.921 2.498.786 55,6 Table 5: Wine earnings by winegrowing areas 2010 41 1) Share of area for white and red wine according to vineyard survey 2009 (results recalculated in 2009); share of area for white and red wine as well as yields projected on wine-growing areas on basis of yield estimations by wine experts of STATISTICS AUSTRIA.

41 Statistics Austria final report Wine Earnings and Inventory 2010

48 Structure Wine Country Austria

Sparkling wines and Wine and Land Wine Quality and Praedikat Wines Grape must1) other products Federal states white red total white red toal white red total white red total in hl

Burgenland 30.599 38.472 69.071 177.401 439.890 617.291 253 345 598 12.728 4.006 16.734 Carinthia 45 30 75 64 37 101 - - 0 - - 0 Lower Austria 167.363 123.268 290.631 766.853 579.317 1.346.170 1.215 621 1.836 26.908 10.406 37.314 Upper Aqustria 2.171 878 3.049 2.817 2.806 5.622 - - 0 6.541 58 6.599 Salzburg - - 0 1 34 34 - - 0 14 - 14 Styria 21.193 9.847 31.040 52.918 34.942 87.860 6 10 16 1.455 1.937 3.392 Tyrol 2.460 4.812 7.272 7.680 5.689 13.369 - - 0 759 607 1.366 Vorarlberg 3.080 2.894 5.975 1.554 1.924 3.478 - - 0 403 408 811 Vienna 21.803 1.792 23.595 9.417 7.491 16.908 14 3 17 50.794 2.381 53.175

Austria 2010 248.713 181.993 430.707 1.018.705 1.072.129 2.090.834 1.487 980 2.467 99.600 19.804 119.404 Austria 2009 326.920 212.879 539.798 1.272.213 1.119.966 2.392.179 1.410 761 2.171 118.226 23.066 141.292 Austria Ø 05-09 298.442 176.598 475.040 1.135.604 1.030.715 2.166.318 1.779 573 2.352 115.613 19.201 134.814

Wine from third Products from other EU blend Wine inventory total countries EU states European wine Federal states white red total white red total white red total white red total in hl

Burgenland 25 62 87 442 2.127 2.569 1.524 16 1.539 13.518 5.946 19.464 Carinthia - - 0 - - 0 - - 0 14 34 48 Lower Austria 377 2.955 3.332 8.824 13.142 21.966 9.865 12.479 22.344 94.639 75.311 169.950 Upper Austria 0 - 0 657 9 667 958 3 961 12.514 11.121 23.635 Salzburg - - 0 - - 0 - - 0 5.037 5.226 10.263 Styria 2 53 56 518 88 605 417 508 925 82.965 12.316 95.281 Tyrol 31 354 385 38 440 478 - 35 35 68 829 897 Vorarlberg 8 103 110 351 1.374 1.725 - - 0 1.368.864 1.276.382 2.645.246 Vienna - - 0 - 0 0 - - 0 1.718.769 1.356.672 3.075.441

Austria 2010 443 3.527 3.970 10.829 17.180 28.010 12.764 13.040 25.803 3.296.390 2.743.837 6.040.227 Austria 2009 689 2.924 3.613 -2) 1.719.458 1.359.596 3.079.054 Austria Ø 05-09 1.806 5.607 7.413 -2) 1.553.243 1.232.693 2.785.936 Table 6: Inventory 2010 (incl. natural inventory (stored for maturation, not yet for sale) 42

1) Concentrated as well as rectified-concentrated grape must 2) 2010 collected for the first time

42 Statistics Austria final report Wine Earnings and Inventory 2010 49 Structure Wine Country Austria

7% 16%

Tafel-/Landwein

Qualitäts-/Prädikatswein

Andere 77%

Fig. 35: Inventory 2010 by share of wine products (in hl) 43

Fig. 36: Development of inventory of table/land wine and quality-/poraedikat wine 1996 to 2010 in hl 44

43 Statistics Austria final report Wine Earnings and Inventory 2010 44 AWMB according to Statistics Austria final report Wine Earnings and Inventory 2010 50 Structure Wine Country Austria

Fig. 37: Wine inventory and wine earnings 2001 to 2010 in comparison 45

Fig. 38: Wine earnings 2010 by share of productive area (relative distribution by federal states) 46

46 AWMB according to Statistics Austria final report Wine Earning and Inventory 2010 51 Structure Wine Country Austria

1.8 Quality Wine 47

Statistics – State Control Numbers (Period 01.01.2010-31.12.2010)

Number of wines given a State Control Number 33.631 Number of refusals, rejections, cancellations and withdrawals 5.195 Number of withdrawals with notification data in the respective period 0 Number of applications with date of issue in the respective period 39.095 Number of applications not settled at the ende of the period 724 Time needed for processing the applications in days 12,25 Number of applying wineries 5.193 Costs of examinations according to tariff 2.141.345,25 Examination costs reinvoiced 1.111.480,53

Quality level Granted State Control Numbers Quality wine white 18.460 Quality wine red 8.089 Quality wine rosé 1.117 Table 7: Granted State Control Numbers according to quality levels 2010 48

Survey DAC-applications 01.01. – 31.12.2010

Presented wines 4.721 Thereof DAC 2.902 61 % Refusals 1.819 38 % Refusal as DAC but quality 1.345 73% wine Refusal as DAC and quality 474 26% wine Table 8: Presented DAC-wines 2010 49

Wine-growing area presented wines thereof DAC status granted DAC Weinviertel 2.697 1.230 DAC Kamptal 820 704 DAC Kremstal 570 521 DAC Traisental 267 217 DAC Mittelburgenland 125 113 DAC Leithaberg 172 78 DAC Eisenberg 70 39 Table 9: Presented DAC-wines according to wine-growing area 50

47 Federal Institution for Viticulture, Statistics state control number 2010 48 AWMB according toFederal Institution for Viticulture, Statistics state control number 2010 49 AWMB according toFederal Institution for Viticulture, Statistics state control number 2010 50 AWMB according toFederal Institution for Viticulture, Statistics state control number 2010 52 Structure Wine Country Austria

1.9 Grape and Wine Prices

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 Price Price Price Price Price Price Price Price Price Price Price in € * in € * in € * in € * in € * in € * in € * in € * in € * in € * in € * Grapes white; 0,25 0,25 0,30 0,27 0,26 0,25 0,34 0,45 0,35 0,29 0,66 mixed; kg Grapes red; mixed; 0,37 0,49 0,48 0,50 0,34 0,14 0,34 0,26 0,19 0,22 0,47 kg

Bulk wine, white, 0,29 0,27 0,26 0,26 0,28 0,29 0,33 0,44 0,35 0,26 ** mixed, litre Bulk wine red, 0,49 0,58 0,69 0,67 0,58 0,31 0,30 0,36 0,30 0,24 ** mixed; litre

Cask: quality wine 0,35 0,33 0,33 0,39 0,43 0,33 0,41 0,55 0,55 0,42 0,67 white Cask: quality wine 0,61 0,79 0,84 0,85 0,74 0,38 0,42 0,46 0,39 0,38 0,57 red

2 litre-bottle white, 1,66 1,73 1,76 1,75 1,83 ** ** ** ** ** ** mixed; litre 2 litre-bottle red, 1,73 1,83 1,84 1,88 2,06 ** ** ** ** ** ** mixed; loitre

Bouteille, white; 3,04 3,14 3,31 3,40 3,59 ** ** ** ** ** ** 0,75 l Bouteille, 3,11 3,26 3,43 3,57 3,94 ** ** ** ** ** ** red; 0,75 l Table 10: Average prices for bottled wine 51

**Increasingly in Austria, quality wine is sold by the bottle, the prices of which cover a significant range. Amongst other things, diverse production and distribution structures lead to partly considerable differences in prices. For this reason, the calculation of weighted average prices for bottled wine has become a problem within the statistics of prices for agricultural and forestry products and had to be abandoned in 2005 in agreement with the Austrian Federal Ministry of Agriculture, Forestry, Environment and Water Management and the Chamber of Agriculture.

51 Federal Institute Statistics Austria, prices for agricultural and forestry products *) in Euro excl. VAT 53 Structure Wine Country Austria

1.10 Average Prices – Bulk Wine 52

Current data from the Austrian wine market

State Price per Remarks litre net Depending on the area, above-average yields are LOWER AUSTRIA noted or below-average quantities such as in st Quality wine (white) 0,80 > Weinviertel (1 assessment Statistics Austria). Consequently the prices range from 80 Cent for Quality wine (red) 0,50 – 0,60 white grapes to 50 to 60 Cents for red grapes.

The wine market in Burgenland shows little BURGENLAND motion, this year no over-production has been Quality wine (white) 1,20 – 1,25 observed. Nevertheless prices have weakened a little and range from 1,2 to 1,25 € for white wine Quality wine (red) 0,80– 0,90 and 80 to 90 Cent for red wine.

52 Der Winzer, Edition 09/2011 54 Structure Wine Country Austria

1.11 Institutional Structure 53

The establishment of business organizations (inter-professional) has a long tradition in many of the classic wine countries, particularly in France. The cooperation of regional branches working in the wine business shall optimize the marketing of a regional wine. After extensive discussions and assessment procedures, the Austrian Federal Minister for Agriculture, Forestry, Environment and Water Management signed the Decree for the Establishment of Business Federations in the Wine Industry. This decree meets the long-time wish of the Austrian wine industry for the instalment of such organizations. The fundamental level of business organizations is regional.

Regional Wine Boards

Regional Wine Boards consist of major representatives of the essential sectors of each respective region’s wine industry whereby their members should represent the specific characteristics of the region. On the one hand, the interests of grape and bulk wine producers as well as self-marketing wineries should be represented, on the other handit is essential zu to gain well-marketed wineries as members of the respective committee. Together it is their responsibility to fulfil the following tasks:

- Their primary task comprises the analysis of specific areas and enhancement of the co- ordination of sales. This can include general contractual agreements, such as supply or operational contracts. - Marketing measures for specific regional needs can be agreed upon with the Austrian Wine Marketing Board. The Austrian Wine Marketing Board’s budget has been drastically increased to support regional advertising. - In order to sharpen the profile of a region, the regional committee has the possibility to propose regulations for typical quality wines of geographic origin (DAC-wines) to the Federal Minister.

53 Dr. Rudolf Schmid, BMLFUW and DI Josef Glatt, PKLWK, Institutioneller Aufbau der österr. Weinwirtschaft 2011 55 Structure Wine Country Austria

National Wine Board

The National Wine Board serves as an administrative filter between the resolutions of Regional Wine Boards and the Federal Ministry of Agriculture, Forestry, Environment and Water Management. Specific responsibilities of the National Wine Board include:

- The National Wine Board must verify that the proportion of the nominated members of each regional board reflects the market significance of the various regional industry sectors.

- The National Wine Board must ensure that the regional boards’ establishment of DAC wines and other resolutions are in the general interest of the Austrian wine industry.

The National Wine Board is appointed by the Federal Minister for five years and consists of:

- Nine members from the wine production sector as nominated by the President’s Committee within the Chamber of Agriculture, whereby at least two members must be representatives from wine producing co-operatives.

- Nine members of the wine trade sector as nominated by the Federal Chamber of Commerce, whereby at least two members must be representatives from production.

- In addition, there are members with consulting functions without voting rights that advise members and carry out committee resolutions in their various positions. These consulting members consist of one expert from each of the wine-producing S´states from the Ministry of Agriculture, one expert each from the Agricultural Commerce Chamber and the Federal Chamber of Commerce, as well as the director of the Austrian Wine Marketing Board Ltd.

It is essential that the National Wine Board has a balanced membership from all sectors of the wine branch. The committee should serve as a platform for listing and discussing all appropriate options for improving and enhancing the marketing of Austrian wine. Although Qualitätswein is the main focus, Austrian Landwein and sparkling base wines are also a responsibility.

The central element of the Interprofessional Boards remains with the Regional Wine Boards. The Regional Wine Boards play the most significant role in the decision making process and work autonomously. Only resolutions that have legal consequences require the National Wine Board’s approval. Since it is vital for every region to exploit its potential, all competent members of the wine branch have the duty to assist their respective regional board.

56 Der österreichische Absatzmarkt

Establishment of Regional Wine Boards

The regulations for the establishment of Regional Wine Boards are anchored in a Decree by the Federal Minister for Agriculture, Forestry, Environment and Water Management from 30 March 2001.

A Regional Wine Board shall undertake the following specific tasks:

1. Enhance awareness and transparency with respect to the production and marketing of Qualitätswein with the aim of achieving a better co-ordination of sales.

2. Conduct market research and implement marketing measures in co-operation with the Austrian Wine Marketing Board. These marketing measures must be in keeping with the image of Austrian wines as a whole.

3. Develop procedures and technologies aimed at improving product quality.

4. Draw up standard agreements, such as supply contracts and cultivation agreements.

5. Define the conditions for the production and marketing of regionally typical Qualitätswein with a distinctive profile of origin.

The boards are designated “Regional Wine Boards” combined with the name of their local area of jurisdiction. The goal is to set up one wine board per wine-growing region. This principle may be departed from in justified cases.

The Regional Wine Boards are composed of local representatives of the wine industry in each area. Examples of representatives of the wine industry are: - Grape-growers - Wine-producers - Wine merchants - Representatives of co-operatives - Producers of sparkling wines - Brokers etc.

The composition of the Regional Wine Boards must at any rate reflect the specific features of their particular area. This means that the number of members comprising local representatives of the wine industry will be weighted according to the amount of wine actually marketed. At the same time, the number of grape-growers, wine-producers, members of co-operatives, wine merchants etc. must also be taken into account. However, provided that the market participants agree, the above-mentioned weighting may take into consideration not only the current position, but also the possible future situation (i.e. the target) of the market.

A Regional Wine Board shall consist of at least five members. The number of members may not exceed the following limits:

In a wine-growing region, 1. with less than 1,000 ha of vineyards: 7 members 2. with between 1,000 and 5,000 ha of vineyards: 15 members 3. with more than 5,000 ha of vineyards: 21 members

57 Der österreichische Absatzmarkt

The members of the Regional Wine Boards are recommended by the Presidential Conference of the Austrian Agricultural Chamber and the Austrian Chamber of Commerce through their respective local and regional organisations and are then appointed by the Federal Minister for Agriculture and Forestry, Environment and Water Management for a period of five years. This recommendation requires the approval of the National Wine Board.

Presently, the following Regional Wine Boards have been designated: (in parenthesis are the dates of decision notification of the National Board resolution)

1. Carnuntum (5/9/2001) 2. Thermenregion (5/9/2001) 3. Traisental (5/9/2001) 4. Wachau (5/9/2001) 5. Burgenland (28/11/2001) 6. Weinviertel (28/11/2001) 7. Kremstal (18/3/2002) 8. Vienna (12/6/2002) 9. Kamptal (12/11/2003) 10. Wagram (23/4/2003) 11. Klosterneuburg (23/4/2003) 12. Styria (4/7/2006)

58 Der österreichische Absatzmarkt

1.12 The Austrian Market

1.12.1 Domestic Consumption Wine

Domestic Consumption Wine

Year Consumption Year Consumption Year Consumption in hl in hl in hl 80/81 2.617.906 90/91 2.654.359 00/01 2.476.616 81/82 2.594.786 91/92 2.645.399 01/02 2.290.740* 82/83 2.626.493 92/93 2.642.435 02/03 2.402.987 83/84 2.622.734 93/94 2.542.447 03/04 2.262.683 84/85 2.596.756 94/95 2.536.706 04/05 2.442.753 85/86 2.529.356 95/96 2.496.582 05/06 2.643.468 86/87 2.584.623 96/97 2.425.859 06/07 2.679.684 87/88 2.612.580 97/98 2.460.764 07/08 2.410.223 88/89 2.621.115 98/99 2.478.349 08/09 2.437.965 89/90 2.669.761 99/00 2.505.291 09/10 2.664.024

Table 11: Consumption from 1980/1981 to 2009/10 (in hl) 54

Fig. 39: Consumption from 1980/81 to 2009/10 (in hl) 55

In the financial year 2009/2010, consumption in Austria has considerably grown and approaches quantities consumed at the beginning of the 90ies.

54Graphics AWMB according to Statistics Austria: Supply balance for wine 1980/81 – 2009/10 55Graphics AWMB according to Statistics Austria: Supply balance for wine 1980/81 – 2009/10 * Until 1993/94: 1. Nov. - 31. Oct.; as of 1994/95: 1. Sept. - 31. Aug.; as of 2000/01: 1. Aug. - 31. Juli 59 Der österreichische Absatzmarkt

Wine harvests and wine consumption 1983 – 2010 in Austria

Fig. 40: Wine harvests and wine consumption 1983 – 2010 in Austria 56

Consumption of Wine, Beer and Spirits 1980 – 2010 in Austria

Fig. 41: Consumption of wine, beer and spirits in Austria 1980-2010 in litre per capita and year 57

56 Graphics AWMB according to Statistics Austria: harvest reports and supply balance 57 Graphics AWMB according to Statistics Austria : supply balance for wine and beer 1980/81 – 2008/09; Association of Spirits Industry 60 Der österreichische Absatzmarkt

Consumption of Sparkling Wine 1990 – 2010 in Austria Year Consumption in litre Consumption in 0,75 l bottles 1990 14.045.834 18.727.778 1991 18.629.170 24.838.890 1992 11.041.669 14.722.223 1993 13.674.998 18.233.333 1994 11.186.111 14.914.816 1995 14.405.556 19.207.406 1996 16.100.000 21.466.666 1997 16.525.000 22.033.333 1998 15.280.000 20.373.334 1999 18.545.000 24.726.667 2000 14.625.000 19.500.000 2001 14.920.563 19.894.084 2002 14.305.556 19.074.074 2003 13.055.554 17.407.405 2004 13.402.770 17.870.360 2005 16.093.324 21.457.765 2007 14.850.000* 19.800.000* 2008 15.150.000* 20.200.000* 2009 15.604.500* 20.806.000* 2010 16.650.000 22.200.000 Table 12: Domestic consumption sparkling wine 1990 – 2010 58

Fig. 42: Domestic consumption sparkling wine 1990 – 2010 59

The consumption of sparkling wine (Sekt) in Austria has been dropping since 1999. In 2005 however, consumption increased considerably because of the following reasons:

1.) The abolition of taxes on sparkling wines has certainly led to a slightly increased consumption; 2.) the increased consumption may however be largely attributed to a new classification system for sparkling wines. Prior to the abolition of taxes on sparkling wine many products were labeled “Perlwein” in order to avoid taxation. As of April 2005 these sparkling wines are again (tax-free) correctly labelled “Sekt”.

58 Verband der Sektindustrie 2010 59 Verband der Sektindustrie 2010 * Figure estimated by the Association of Sparkling Wine Industry figures were no longer available after tax abolition. 61 Der österreichische Absatzmarkt

Break Down Domestic Consumption

2008 2009 2010 240* Mio. l 244* Mio. l 250** Mio. l

Ca. 95 Mio. l Ca. 101 Mio. l Ca. 100 Mio. l = 38 % = 42 % = 41 % davon wurden davon wurden davon wurden Ca. 142 63 Mio. l = 66 % im 63 Mio. l = 62 % im 64 Mio. l = 64 % im LEH verkauft Ca. 127 Mio. l Ca. 132 Mio. l Mio. l LEH verkauft LEH verkauft = 53 % = 54 % = 57 %

Ca. 12 Mio. l Ca. 12 Mio. l Ca. 13 Mio. l = 5% = 5% = 5%

werden in österr. Gaststätten, bei kauften trinken die Österreicher Feuerwehrfesten von In- und Touristen zu Hause, bei Freunden oder am Ausländern konsumiert und Arbeitsplatz Gastarbeiter ein

* Source Statistics Austria ** Estimation Austrian Wine Marketing

Fig. 43: Wine Consumption in Austria 2008–2010 (total quantity domestic and foreign wine including sparkling) 60

Due to methodological changes (digital scanning instead of questionnaires), results and figures of the wine retail business have become more accurate, displaying an overestimation of this distribution channel over the years. In order to provide a more realistic picture of the wine consumption in Austria, it has become necessary to revise the figure of the total consumption 2006 downwards. Consequently, the AWMB decideded to fix the total wine consumption in Austria at 250 mio l instead of 264 mio l determined by Statistics Austria.

60 Graphics GfK according to Statistics Austria, Wine consumption in Austria 2010

62 Der österreichische Absatzmarkt

1.12.2 Domestic Consumption

Fig. 44: Development of the Domestic Market 2007-2010 61

Fig. 45: Purchasing quantity/volume of sales domestic market 62

61 Gfk Consumer Tracking 2010 62 Gfk Consumer Tracking 2010 63 Der österreichische Absatzmarkt

1.12.3 Food Retail Market (LEH)

Value in 1.000 Euro Year 2000 Year 2003 Year 2007 Year 2008 Year 2009 Year 2010 LH SCAN TOTAL (S) TOTAL WINE 100.124 138.866 148.169 162.818 174.241 175.889 RED 60.245 86.555 86.736 93.007 96.714 95.810 WHITE 38.483 50.565 59.009 67.267 74.395 76.394 ROSE 1.413 1.773 2.449 2.566 3.152 3.685

Table 13: Wein Absolut VKW in € 1.000 – 2000-2010 63

Quantity in 1.000 Liter Year 2000 Year 2003 Year 2007 Year 2008 Year 2009 Year 2010 LH SCAN TOTAL (S) TOTAL WINE 37.487 44.882 45.415 46.834 48.971 48.577 RED 20.066 24.501 23.584 23.833 24.404 23.739 WHITE 17.031 19.982 21.253 22.383 23.791 23.912 ROSE 390 400 580 630 778 925

Table 14: Wine Absolut VKM in 1.000 litres – 2000-2010 64

63 AC Nielsen Basisreporting 2010 64 AC Nielsen Basisreporting 2010 64 Der österreichische Absatzmarkt

Value and Quantity by Wine Colour

Fig. 46: Share of Value by Colour 65

Fig. 47: Share of Quantity by Colour 66

65 AC Nielsen Wine Basis Report Grape Varieties 2000, 2004, 2008, 2009 und 2010 66 AC Nielsen Wine Basis Report Grape Varieties 2000, 2004, 2008, 2009 und 2010 65 Der österreichische Absatzmarkt

Value and Quantity by Trading Unit

Fig. 48: Share of Value by Trading Unit 67

Fig. 49: Share of Quantity by Trading Unit 68

67 AC Nielsen Wine Basis Report Grape Varieties 2000, 2004, 2008, 2009 und 2010 68 AC Nielsen Wine Basis Report Grape Varieties 2000, 2004, 2008, 2009 und 2010 66 Der österreichische Absatzmarkt WERTANTEIL WEIN NACH HERKUNFTSLÄNDERN Value and Quantity by CountryLH SCANof Origin TOTAL (S)

100.0 100.0 100.0 100.0 INLAND 100.0 100.0100,0 100.0100,0 100.0 100.0 100.0 ITALIEN UNGARN FRANKREICH SUEDAFRIKA SPANIEN UNGARN CHILE 49.5 49.9 50.2 52.0 EU 49.90,4 49.70,5 51.5EU-VERSCHNITTE 52.2 55.0 55.1 AUSTRALIEN/ 0,8 0,8 NEUSEELAND 1,5 1,5 AUSTRALIEN USA 1,8 1,6 USA SÜDAMERIKA 2,6 2,4 2,4 RESTL.AUSLAND 2,4 FRANKREICH 4,6 4,1 SPANIEN 24.8 24.5 22.7 22.4 23.24,1 22.94,2 23.2 22.4 21.7 21.1 ITALIEN 7.4 7.4 6.9 6.2 5.6 6.8 7.1 6.0 4.9 6.6 15,8 15,9 4.9 5.0 5.6 5.4 4.4 6.5 5.9 5.1ALL OTHERS5.0 5.3 0.5 0.4 0.4 0.4 0.4 0.4 0.4 0.4 0.4 0.4 2.3 2.1 2.2 2.2 2.2 2.01,1 2.20,9 2.3 2.2 2.0 2.6 2.9 3.2 3.0 2.7 3.2 64,9 3.3 65,8 2.6 Inland3.0 2.9 4.0 3.5 4.0 4.1 2.9 4.1 4.0 4.2 3.6 4.3 1.8 1.9 2.4 2.2 2.0 MAT20092.1 09 MAT2.42010 10 2.1 2.4 2.0 2.2 2.4 2.3 2.3 3.1 1.8 2.2 2.7 2.3 1.9 2002 2003 2004 2005 3.QUARTAL 04 1.QUARTAL 05 3.QUARTAL 05

MENGENANTEIL Fig.WEIN 50: Share ofNACH Value Wine TotalHERKUNFTSLÄNDERN4.QUARTAL by Country 04 of Origin2.QUARTAL 69 05 4.QUARTAL 05 LH SCAN TOTAL (S)

100.0 100.0 100.0 100.0 INLAND 100.0 100.0100,0 100.0100,0 100.0 100.0 100.0 ITALIEN UNGARN FRANKREICH SUEDAFRIKA SPANIEN

UNGARN CHILE 0,5 0,6 EU 51.2 54.3 53.5 53.6 53.0 0,6 53.0AUSTRALIEN 53.9 54.7 57.9 0,6 56.2 AUSTRALIEN/ 1,1 1,2 NEUSEELAND USA 1,6 1,6 USA 1,8 1,9 SPANIEN SÜDAMERIKA 3,0 2,9 RESTL.AUSLAND FRANKREICH 4,4 3,9 5,3 5,8 EU-VERSCHNITTE 22.9 21.8 22.3 22.6 22.7 23.2 22.1 23.3 21.0 21.7 ITALIEN 7.2 7.3 6.7 6.0 4.8 6.1 7.4 5.9 4.1 6.6 16,3 17,9 3.0 3.0 4.0 3.9 3.1 4.5 4.6 3.7ALL OTHERS3.7 3.8 1.0 0.8 0.7 0.6 0.7 0.7 0.7 0.6 0.6 0.6 5.8 6.1 6.2 6.3 6.1 6.20,8 6.50,7 6.3 6.3 6.1 1.0 1.3 1.7 1.5 1.3 1.8 1.6 1.3 1.6 1.5 64,2 63,4 Inland 1.6 1.5 2.1 2.2 1.4 2.2 1.9 2.2 2.0 2.4 0.9 1.1 1.6 1.5 1.3 MAT20091.4 09 MAT20101.5 10 1.4 1.7 1.4 1.4 1.6 1.7 1.9 2.4 1.4 1.7 2.4 2.1 1.6

2002 2003 2004 2005 3.QUARTAL 04 1.QUARTAL 05 3.QUARTAL 05 4.QUARTAL 04 2.QUARTAL 05 4.QUARTAL 05 Fig. 51: Share of Quantity Wine Total by Country of Origin 70

69 AC Nielsen Wine Basis Report Grape Varieties 2005 und 2010 70 AC Nielsen Wine Basis Report Grape Varieties 2005 and 2010 67 Der österreichische Absatzmarkt

WERTANTEILShare of Value WEIN and Origin 0.75 Wine 0,75 L l NACHby Country ofHERKUNFTSLÄNDERN Origin LH SCAN TOTAL (S) 100,0 100,0 100.0 100.0 100.0 100.0 OESTERREICH 100.0 100.0 100.0 100.0 100.0 100.0 GRIECHENLAND ITALIEN FRANKREICH UNGARN SPANIEN SUEDAFRIKA UNGARN 42.9 44.2 44.9 45.1 44.9 47.3 0,5 0,4 46.4 47.9 AUSTRALIEN/ 50.7 CHILE 50.8 0,5 NEUSEELAND 0,6 0,9 USA 0,9 AUSTRALIEN 1,7 SÜDAMERIKA 1,7 USA 3,2 2,9 RESTL.AUSLAND 2,9 2,9 FRANKREICH 4,1 3,6 27.7 27.0 25.0 25.4 25.0 24.5 4,9 4,9 25.8SPANIEN 23.7 23.0 24.6 ITALIEN 7.6 16,9 7.816,4 9.0 8.6 6.7 6.1 7.3 6.6ALL OTHERS5.3 7.2 6.4 6.3 7.1 6.8 5.6 8.1 7.5 6.6 6.4 6.6 0.2 0.2 0.2 0.2 0.2 0.20,8 0.10,6 0.1 0.2 0.2 3.4 3.7 4.1 3.8 3.5 4.1 4.2 3.3 3.8 3.6 5.3 4.5 5.1 5.1 3.7 5.1 63,7 5.0 64,9 5.3 Inland4.6 5.2 2.4 2.4 3.1 2.8 2.6 2.6 3.0 2.7 3.1 2.5 MAT2009 09 MAT 10 2.8 3.0 2.9 2.7 3.9 2.1 20102.6 3.3 2.8 2.3

2002 2003 2004 2005 3.QUARTAL 04 1.QUARTAL 05 3.QUARTAL 05 MENGENANTEIL WEISS WEIN 0.75 L NACH4.QUARTAL HERKUNFTSLÄNDERN04 2.QUARTAL 05 4.QUARTAL 05 Fig. 52: Share of Value Wine 0,75l by Country of Origin 71 LH SCAN TOTAL (S) 100,0 100,0 100.0 100.0 100.0 100.0 OESTERREICH 100.0 100.0 100.0 100.0 100.0 100.0 GRIECHENLAND ITALIEN

FRANKREICH UNGARN SPANIEN SUEDAFRIKA UNGARN AUSTRALIEN/ CHILE NEUSEELAND 0,6 74.0 0,6 68.4 70.5 70.0 71.7 72.4 72.0 USA 75.7 73.5 AUSTRALIEN 76.4 0,7 0,9 SÜDAMERIKA 0,9 1,0 1,7 1,9 USA RESTL.AUSLAND 2,6 2,5 2,7 3,0 FRANKREICH 4,3 4,0 4,6 4,6 SPANIEN 20.1 17.2 14.9 ITALIEN 16.5 20.6 18.7 17.5 15.8 16.8 1.3 15.2 1.2 1.2 0.9 1.3 1.2 1.3 1.317,1 1.517,1 0.6 1.1 1.3 0.4 ALL OTHERS2.1 1.0 1.1 0.9 1.0 1.3 0.6 1.1 0.8 0.8 1.0 0.6 0.6 0.8 1.0 0.8 0.7 1.1 1.0 0.5 0,6 0,5 1.0 0.7 0.7 0.8 1.3 1.2 1.3 1.1 1.1 0.8 0.7 1.3 1.0 1.3 1.1 64,1 1.2 64,0 Inland 0.9 1.5 0.2 1.5 0.4 0.4 0.7 0.7 0.4 0.4 0.7 MAT2009 09 MAT2010 10 4.1 4.5 4.3 4.7 5.8 2.4 3.4 6.8 5.7 2.5

2002 2003 2004 2005 3.QUARTAL 04 1.QUARTAL 05 72 3.QUARTAL 05 Fig. 53: Share of Quantity Wine 0,75l4.QUARTAL by Country 04 of Origin2.QUARTAL 05 4.QUARTAL 05

71 AC Nielsen Wine Basis Report Grape Varieties 2005 and 2010 72 AC Nielsen Wine Basis Report Grape Varieties 2005 and 2010 68 Der österreichische Absatzmarkt

WERTANTEILShare ofWEISS Value and Quantity WEIN Wine 0.75 White 0,75L NACH l by Country HERKUNFTSLÄNDERN of Origin LH SCAN TOTAL (S)

100,0 100,0 100.0 100.0 100.0 100.0 OESTERREICH 100.0 100.0 100.0 100.0 100.0 100.0 CHILE ITALIEN

FRANKREICH SPANIEN SPANIEN USA UNGARN

AUSTRALIEN/ SUEDAFRIKA NEUSEELAND 71.7 73.6 75.4 76.2 USA 75.9 78.7 76.3 73.4AUSTRALIEN75.7 79.9 0,4 0,4

SÜDAMERIKA 0,3 0,4 FRANKREICH RESTL.AUSLAND 0,6 0,5

GRIECHENLAND 0,5 0,5 0,5 0,7 UNGARN 0,8 0,8 1,0 1,0 ITALIEN 13.3 16.0 17.4 16.1 14.5 13.8 1,112.5 13.81,3 13.6 11.7 1.6 1.5 1.7 1.6 1.6 1.5 9,21.6 9,31.8 ALL OTHERS1.2 1.4 0.3 0.5 0.8 0.8 0.6 0.9 1.0 1.0 1.1 1.0 0.5 0.4 0.5 0.4 0.5 0.5 0,4 0.6 0,20.5 0.6 0.7 0.8 1.0 1.2 1.1 1.1 1.3 1.4 1.6 1.3 1.3 1.4 85,1 85,0 1.7 Inland 2.5 1.9 1.9 1.6 1.7 1.9 1.2 1.3 0.6 0.6 0.8 0.7 1.4 MAT2009 0.5 09 MAT2010 0.5 10 0.3 1.3 0.7 3.7 3.9 3.6 3.6 4.8 2.1 2.7 5.2 4.2 2.2

2002 2003 2004 2005 3.QUARTAL 04 1.QUARTAL 05 3.QUARTAL 05 MENGENANTEIL WEIN 0.75 L NACH4.QUARTAL HERKUNFTSLÄNDERN 04 2.QUARTAL 05 4.QUARTAL 05 Fig. 54: Share of Value Wine White 0,75l by Country of Origin 73 LH SCAN TOTAL (S) 100,0 100,0 100.0 100.0 100.0 100.0 OESTERREICH 100.0 100.0 100.0 100.0 100.0 100.0 USA ITALIEN

FRANKREICH CHILE SPANIEN

UNGARN SPANIEN 44.8 45.7 44.8 44.9 43.5 45.0 46.1 49.6 46.7 AUSTRALIEN/ 52.3 AUSTRALIEN NEUSEELAND

USA 0,4 0,4 SUEDAFRIKA

SÜDAMERIKA 0,5 0,4 0,5 FRANKREICH RESTL.AUSLAND 0,4 0,4 0,7 GRIECHENLAND 0,6 0,7 25.5 26.20,8 27.8 26.7 26.1 26.90,7 27.6UNGARN 26.1 24.0 25.1 1,3 1,2 1,5 1,9 ITALIEN 12.4 12.1 10.2 8.9 7.0 9.0 11.0 8.8 6.1 9.6 5.4 12,0 ALL OTHERS 5.5 5.4 6.9 6.8 11,57.5 7.9 6.4 6.4 6.3 0.2 0.2 0.3 0.3 0.3 0.3 0.2 0.2 0.4 0.3 1.9 2.4 3.0 2.7 2.3 0,23.1 2.80,1 2.3 2.8 2.6 3.0 2.7 3.6 3.8 2.4 3.8 82,5 3.3 81,3 3.8 Inland 3.5 4.0 1.7 1.9 2.8 2.6 2.3 2.4 2.6 2.4 3.0 2.3 MAT2009 09 MAT2010 10 2.6 2.9 2.9 2.8 4.0 2.0 2.4 3.6 3.1 2.1 2002 2003 2004 2005 3.QUARTAL 04 1.QUARTAL 05 3.QUARTAL 05 4.QUARTAL 04 2.QUARTAL 05 4.QUARTAL 05 Fig. 55: Share of Quantity Wine White 0,75l by Country of Origin 74

73 AC Nielsen Wine Basis Report Grape Varieties 2005 and 2010 74 AC Nielsen Wine Basis Report Grape Varieties 2005 and 2010 69 Der österreichische Absatzmarkt WERTANTEIL ROT WEIN 0.75 L NACH HERKUNFTSLÄNDERN Share of Value and Origin Wine Red 0,75 l by Country of Origin LH SCAN TOTAL (S) 100,0 100,0 100.0 100.0 100.0 100.0 OESTERREICH 100.0 100.0 100.0 100.0 100.0 100.0 UNGARN ITALIEN 0,1 FRANKREICH 0,1 ARGENTINIEN 0,8 29.4 30.1 30.6 SPANIEN 30.7 31.40,7 31.2 32.8 35.6 1,3 SUEDAFRIKA35.7 33.8 UNGARN 1,2 2,7 EU 2,8 CHILE 4,1 4,3 AUSTRALIEN/ 5,2 USA NEUSEELAND 4,6

USA 6,3 5,7 AUSTRALIEN 32.9 32.7 30.4 SÜDAMERIKA 31.4 30.1 31.8 30.3 30.6 RESTL.AUSLAND 30.7 8,3 8,4 FRANKREICH29.3

SPANIEN 10.4 9.3 9.7 10.3 9.1 12.4 12.0 8.7 ITALIEN7.6 9.7 10.0 22,9 22,3 9.8 8.6 11.1 10.3 10.0 9.7 9.1 9.1 8.9 0.0 0.1 0.0 0.0 0.0 0.0 0.0 0.0 ALL OTHERS0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0,3 0,2 4.4 5.0 5.6 5.1 5.3 5.3 5.3 4.6 5.5 4.7 6.3 5.4 6.1 6.5 4.5 6.2 47,9 6.0 49,7 6.9 Inland6.1 6.6 3.2 3.3 4.2 4.0 3.3 3.5 4.1 4.1 4.2 3.4 2.3 2.6 2.6 2.2 3.3 MAT2.02009 09 2.4MAT2010 10 2.2 1.9 2.2

2002 2003 2004 2005 3.QUARTAL 04 1.QUARTAL 05 3.QUARTAL 05 MENGENANTEIL ROT WEIN 0.75 L NACH4.QUARTAL 04 HERKUNFTSLÄNDERN2.QUARTAL 05 4.QUARTAL 05 Fig. 56: Share of Value Wine Red 0,75l by Country of Origin 75 LH SCAN TOTAL (S) 100,0 100,0 100.0 100.0 100.0 100.0 OESTERREICH 100.0 100.0 100.0 100.0 100.0 100.0 UNGARN ITALIEN

FRANKREICH 0,1 0,1 ARGENTINIEN

0,7 0,6 31.7 31.7 30.8 32.2 SPANIEN 30.9 30.4 30.9 32.6 1,3 SUEDAFRIKA35.6 UNGARN 37.3 1,3 2,8 3,2 EU CHILE 4,4 4,0 AUSTRALIEN/ 4,1 4,6 AUSTRALIEN NEUSEELAND USA 7,3 6,7 USA 30.0 SÜDAMERIKA 32.4 30.6 32.5 31.9 31.5 31.2 8,1 FRANKREICH 31.5 RESTL.AUSLAND 8,1 30.9 31.2 SPANIEN

ITALIEN 18.1 17.9 14.7 12.8 12.522,3 15.222,1 12.9 13.6 10.8 9.2 7.8 7.6 9.8 9.8 8.5 10.4 10.7 9.9ALL OTHERS9.4 8.8 0.1 0.0 0.1 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0.0 0,30.0 0.00,2 0.0 0.0 0.0 2.6 3.3 4.2 3.6 3.6 4.0 48,6 3.5 49,1 3.3 Inland4.0 3.3 3.6 3.2 4.4 4.9 3.2 4.7 3.9 5.1 4.9 5.2 2.5 2.7 3.9 3.6 2.8 MAT20093.4 09 MAT20103.7 10 3.7 4.1 3.1 1.8 2.0 2.1 1.8 2.8 1.8 1.9 1.8 1.5 1.9

2002 2003 2004 2005 3.QUARTAL 04 1.QUARTAL 05 3.QUARTAL 05 4.QUARTAL 04 2.QUARTAL 05 4.QUARTAL 05 Fig. 57: Share of Quantity Wine Red 0,75l by Country of Origin 76

75 AC Nielsen Wine Basis Report Grape Varieties 2005 and 2010 76 AC Nielsen Wine Basis Report Grape Varieties 2005 und 2010 70 Der österreichische Absatzmarkt LH SCAN TOTAL (S) Analysis Price Categories Preisklassenanalyse Wein Total 0.7/0.75 l VK-Menge konv Preis EH

100.0 100.0 100.0 100.0 100.0 Basis:100.0 Menge (T100.0sd K.) 100.0 100.0 100.0 bis 1.49 – Preis EH ger. € 9.4 12.0 1.50 bis 2.49 12.3 10.3 13.2 11.1 14.4 17.1 17.0 17.0 2.50 bis 3.49 3.50 bis 4.99 29.1 5.00 bis 6.49 31.9 27.8 30.5 30.7 33.4 27.0 31.5 6.50 bis 7.99 31.6 29.5 8.00 bis 9.99

10.00 bis 14.99

über 15.00 28.5 26.4 27.9 27.1 28.9 26.7 25.5 26.4 26.7 26.2

19.4 17.9 18.4 16.5 17.1 18.9 16.6 18.1 16.6 14.8 7.0 6.6 7.5 5.6 6.1 6.9 5.8 5.8 6.7 6.8 2.4 2.7 2.7 2.5 2.7 2.7 3.1 2.6 3.1 3.5 1.3 1.6 1.3 1.2 1.1 1.5 1.5 1.5 1.2 1.9 1.0 0.9 1.0 0.9 0.9 1.0 0.9 0.8 0.9 1.1 0.2 0.2 0.2 0.2 0.2 0.3 0.2 0.2 0.2 0.3

Jahr 2005 1.Quartal 2005 3.Quartal 2005 1.Quartal 2006 3.Quartal 2006 2005 Jahr2006 2006 20092.Quartal 20102005 4.Quartal 2005 2.Quartal 2006 4.Quartal 2006

77 Fig. 58: Analysis Price Categories Wine Total 0,7/0,75l – VK-QuantityA. C. Niels en Com pany versus Price EH

77 AC Nielsen Analysis Price Categories Wine 2010 71 Der österreichische Absatzmarkt

WERTANTEIL TOP 10 REBSORTEN WEISSWEIN INLAND Share of Value and Quantity Top 10 VarietiesLH White SCAN DomesticTOTAL (S) Market 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 GR.VELTLINER 100,0 100,0 CUVEE 1,4 1,5 LANDWEIN WELSCHRIESLING 1,7 1,9 CHARDONNAY 3,1 3,1 MUSKATELLER 33.8 31.5 32.1 34.5 34.7 RIESLING 35.8 3,3 37.03,3 34.9 35.4 36.5 SAUVIGNON BLANC WEISSBURGUNDER 3,6 3,5 NEUBURGER 3,6 4,1 WEISSBURGUNDER MUELLER THURGAU 4,3 4,5 SAUVIGNON BLANC CHARDONNAY 11,3 12,0 12.7 11.4 12.4 11.7 12.6 JUNKER 11.2 11.2 12.1 14,0 11.412,9 RIESLING 14.1 ALLE ANDEREN 11.7 13.4 11.0 12.6 10.9 12.1 11.7 11.0 SPAETLESE 12.2 5.1 5.9 6.1 5.7 12.6 5.8 5.8 6.0 5.9 6.4 3.4 3.036,1 3.5 3.5 5.3 3.3 3.6 3.437,3 CUVEE 3.7 3.9 2.7 2.7 2.8 2.7 3.4 2.7 2.7 2.5 2.8 3.0 2.4 2.8 2.1 2.2 2.4 2.5 2.0 2.8 WELSCHRIESLING2.2 1.8 1.4 1.4 1.9 1.3 1.9 1.6 1.5 1.7 1.4 1.6 1.1 1.0 1.1 1.4 1.5 1.4 1.1 1.3 GR.VELTLINER 1.5 1.5 0.9 0.2 0.5 1.3 1.4 1.3 0.1 4.1 0.1 0.1 4.1 17,6 15,8 ALL OTHERS

24.4 24.5 24.1 23.6 22.3 22.9 23.1 22.6 20.9 22.2 MAT2009 09 MAT2010 10

Jahr 2005 Jahr 2006MENGENANTEIL TOP 1.Qu.0510 REBSORTEN2.Qu.05 3.Qu.05 WEISSWEIN4.Qu.05 1.Qu.06 2.Qu.06 INLAND3.Qu.06 4.Qu.06 78 Fig. 59: Share of Value and Quantity TopLH SCAN 10 White TOTAL Varieties (S) Domestic Market A.C. Nielsen Company 100.0 100.0 GR.VELTLINER 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100,0 100,0 CUVEE 1,4 1,4 SAUVIGNON BLANC WELSCHRIESLING 1,4 1,6 RIESLING CHARDONNAY 27.8 30.0 31.1 30.5 29.21,8 32.4 2,0 30.5 29.1 RIESLING 32.4 32.3 2,2 2,2 LANDWEIN WEISSBURGUNDER 3,2 2,2 NEUBURGER WEISSBURGUNDER 2,4 2,5 8.5 8.9 MUELLER THURGAU 8.3 10.5 8.2 9.9 10.0 10.8 3,6 8.4 3,9 MUELLER THU.9.1 11.2 12.7 11.1 12.2 12.2 11.5 SAUVIGNON BLANC 3.0 10.2 WELSCH. 11.5 10.7 3.5 3.710,1 11,1 3.7 3.6 3.7 JUNKER 1.0 3.5 3.6 11.7 4.6 1.0 0.9 1.1 CHARDONNAY1.1 1.2 1.4 13,7 1.1 12,9 1.3 3.2 1.4 1.4 ALLE ANDEREN 1.3 1.5 1.3 1.4 2.6 1.2 1.4 1.1 1.6 2.9 3.3 2.3 SPAETLESE2.2 2.2 1.4 3.3 2.4 1.2 2.1 1.7 1.336,5 36,6 1.9 1.4 1.7 0.3 1.9 1.5 2.0 1.8 0.3 0.3 0.3 0.4 CUVEE 0.4 0.4 0.4 0.5 1.9 0.5 0.6 0.1 1.8 0.2 0.4 0.5 0.0 0.1 1.9 WELSCHRIESLING 0.0

GR.VELTLINER

23,6 23,5 ALL OTHERS 38.5 40.1 38.9 37.5 37.9 38.8 36.2 36.3 34.0 36.5

MAT 09 MAT 10 2009 2010

Jahr 2005 Jahr 2006 1.Qu.05 2.Qu.05 3.Qu.05 4.Qu.05 1.Qu.06 2.Qu.06 3.Qu.06 4.Qu.06 Fig. 60: Share of Quantity Top 10 White Varieties Domestic Market 79 A.C. Nielsen Company

78 AC Nielsen Weinbasisbericht 2006 und 2010 79 AC Nielsen Weinbasisbericht 2006 und 2010 72 Der österreichische Absatzmarkt

Share of Value andWERTANTEIL Quantitys Top 10 TOP Red Varieties10 REBSORTEN Domestic Market ROTWEIN INLAND LH SCAN TOTAL (S) 100.0 100.0 ZWEIGELT 100.0 100,0100.0 100.0100,0 100.0 100.0 100.0 100.0 100.0 BLAUFRAENKISCH 0,8 0,5 MERLOT

CUVEE 0,8 0,7 LANDWEIN BLAUER PORTUGIESER 0,8 0,8 ST.LAURENT 1,1 0,8 PINOT NOIR 38.5 38.2 38.9 38.8 39.4 39.7 41.8 39.0 40.7 40.6 PINOT NOIR 1,9 2,0 ROTBURGER ZWEIGELT 3,1 2,2 PORTUGIESER MERLOT 2,6 3,0 ST.LAURENT BLAUBURGER 18,8 17,3 CABERNET SAUVIGNON BLAUER 19,9 21,9 PORTUGIESER ALLE ANDEREN 17.6 18.3 18.0 19.8ZWEIGELT BLAUFR. 20.6 17.6 21.0 20.1 19.4 21.6

BLAUFRAENKISCH 18.9 20.6 19.2 17.8 19.4 18.4 18.7 43,3 44,6 CUVEE 17.7 19.1 19.4 5.5 5.8 5.8 4.8 6.3 4.5 5.0 5.1 5.0 2.0 1.8 1.5 4.2 2.6 1.8 2.6 2.6 2.3 2.3 1.3 1.3 1.1 ZWEIGELT 3.1 1.3 1.3 1.5 1.1 1.1 1.3 1.2 1.3 1.3 1.5 0.9 1.1 1.0 1.0 1.0 0.9 0.8 1.1 1.0 ALL OTHERS 0.8 0.7 0.4 0.8 0.3 0.8 0.8 0.3 0.3 0.2 0.7 0.3 0.4 0.3 0.2 0.2 0.3 0.4 6,8 6,1 0.3 0.4 0.4 0.4 0.3 0.2 0.2 0.2 0.2 0.4

12.6 11.7 10.3 MAT200912.1 09 MAT201011.1 10 11.1 11.1 10.8 10.2 9.3

Jahr 2005 Jahr 2006MENGENANTEIL TOP 1.Qu.0510 REBSORTEN2.Qu.05 3.Qu.05 4.Qu.05ROTWEIN1.Qu.06 INLAND2.Qu.06 3.Qu.06 4.Qu.06 Fig. 61: Share of Value Top 10 Red Varieties Domestic Market 80 LH SCANA.C. Nielsen TOTAL Company (S)

100.0 100.0 ZWEIGELT 100.0 100,0100.0 100,0100.0 100.0 100.0 100.0 100.0 100.0 0,3 0,4 PINOT NOIR BLAUFRAENKISCH CUVEE 1,3 0,7 MERLOT 0,9 0,9 BLAUER PORTUGIESER 26.6 27.1 27.9 28.2 30.4 30.9 30.6 30.6 30.2 30.0 ST.LAURENT 1,0 1,1 ST.LAURENT

PINOT NOIR 1,6 1,3 LANDWEIN ROTBURGER 1,7 2,0

MERLOT 5,2 3,6 ZWEIGELT 16.3 15.7 PORTUGIESER 16.4 BLAUBURGER 19,1 16,9 18.1 18.9 15.1 ZWEIGELT19.4 BLAUFR.18.5 17.8 19.9 CABERNET SAUVIGNON 14,7 16,9 14.8 15.4 ALLE ANDEREN 16.8 15.5 8.6 14.7 BLAUER14.1 13.7 8.5 14.7 8.7 6.7PORTUGIESER 16.0 15.0 0.8 10.3 7.5 7.7 0.8 7.4 0.6 1.1 7.8 6.8 0.5 40,4 0.7 BLAUFRAENKISCH1.1 1.0 0.5 1.2 39,1 0.4 0.6 1.0 1.6 1.4 0.5 0.5 0.4 1.3 0.5 1.3 1.1 0.6 0.7 2.1 1.2 1.1 1.1 1.5 1.0 1.8 1.6CUVEE 1.1 0.9 0.3 0.5 0.4 1.5 0.3 1.2 0.2 0.3 1.3 1.4 0.4 0.3 0.3 0.1 0.3 0.1 0.1 0.1ZWEIGELT 0.3 0.3 0.1 0.1 0.1 0.1 0.0 0.2 ALL OTHERS 14,9 15,8

27.0 28.4 27.0 27.1 24.3 25.5 25.0 25.3 23.8 23.3 MAT2009 09 MAT2010 10

Jahr 2005 Jahr 2006 Fig. 62: Share of Quantity Top 101.Qu.05 Red Varieties2.Qu.05 Domestic3.Qu.05 Market4.Qu.05 81 1.Qu.06 2.Qu.06 3.Qu.06 4.Qu.06

Share of Value and Quantity Top 10 White VarietiesA.C. NielsenForeign Company Market

80 AC Nielsen Wein Basic Report 2006 and 2010 81 AC Nielsen Wine Basic Report 2006 and 2010 73 WERTANTEIL TOP 10 REBSORTEN WEISSWEINDer österreichische AUSLAND Absatzmarkt LH SCAN TOTAL (S) 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 CHARDONNAY 100,0 100,0 SOAVE 2,3 1,7 ORVIETO 18.9 PINOT GRIGIO 19.1 16.9 17.2 20.4 22.1 2,0 20.2 2,1 20.4 20.4 21.7 RETSINA 1,1 2,4 BLANC DE BLANCS SAUVIGNON BLANC 2,5 2,6 CUVEE FRASCATI 12.4 13.0 3,7 3,212.4 14.1 12.7 ORVIETO 11.7 14.0 12.5 11.8 4,4 4,3 FRASCATI 13.4 MUSKAT OTTONEL 6.1 4,7 5,4 6.5 8.0 6.5 7.8 6.6 8.2 7.9 5.4 6.5 3.9SAUVIGNON BLANC 7.2 2.6 9,3 9,6 4.7 6.4 BLANC DE BLANCS 3.6 8.2 3.8 6.2 7.5 8.3 3.2 7.6 3.5 3.4 12,2 12,3 2.9RETSINA 3.5 4.3 ALLE ANDEREN 2.6 1.5 6.0 3.6 4.0 3.7 3.7 6.0 3.3 3.7 1.4 18,6 4.4 18,43.8 3.6 4.3 3.2 2.2MUSKAT OTTONEL 3.7 2.9 3.4 1.1 3.7 2.7 3.1 4.2 1.5 2.5 3.0 3.4 3.0 1.5 1.5 2.3 3.2 2.6 1.1 3.1 2.0 2.3 3.2 2.4PINOT GRIGIO1.8 2.8 2.3 5.5 2.6 2.3 2.2 1.8 2.5 2.1 SOAVE 2.4

39,3 37,9 CHARDONNAY 40.9 39.5 36.7 ALL OTHERS38.1 36.5 35.2 33.0 34.6 32.6 34.5

MAT2009 09 MAT2010 10

Jahr 2005 JahrMENGENANTEIL 2006 TOP 101.Qu.05 REBSORTEN 2.Qu.05 3.Qu.05 WEISSWEIN4.Qu.05 1.Qu.06 2.Qu.06AUSLAND3.Qu.06 4.Qu.06 Fig. 63: Share of Value Top 10 White Varieties Foreign Market 82 LH SCAN TOTAL (S) A.C. Nielsen Company 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 CHARDONNAY 100,0 100,0 SOAVE 13.1 11.1 11.4 11.9 12.4 10.6 8.7 0,6 1,012.1 CUVEE 9.8 9.6 13.0 9.9 PINOT GRIGIO 3.0 8.9 10.4 1,2 1,2 3.2 10.1 10.4 RETSINA 3.7 4.2 9.9 3.7 10.0 CHENIN2.6 BLANC 12.0 3.3 4.0 0.9 1,5 11.7 1,3 3.5 4.0 2.5 5.0 4.8 SAUVIGNON BLANC 3.4 1.6 2.0 1,1 3.4 1,3 1.3 4.0 6.6 1.5 6.7 SAUVIGNON1.8 BLANC 1.7 2.1 FRASCATI 1.5 6.4 2.5 6.2 1.9 2.0 2.4 2.4 1,5 1,53.5 3.1 2.5 ORVIETO 1.1 0.6 3.5 2.8 1.7 2.2 2.5 1.7 2.2 0.6 2,8 3.1 2,5 BLANC DE BLANCS2.6 2.4 2.7 2.8 1.2 MUSKAT OTTONEL 1.6 1.3 2.5 2.4 0.8 1.8 1.8 1.2 1.4 3,2 3,51.3 1.8 1.3 CHENIN BLANC 1.3 0.9 2.9 1.6 0.8 1.9 FRASCATI 1.3 1.3 1.2 4,8 3.1 4,7 1.5 1.2 BLANC DE BLANCS 1.0 1.4 ALLE ANDEREN 9,5 1.5 8,9 RETSINA 11,5 10,9 MUSKAT OTTONEL

PINOT GRIGIO 62,5 63,2 SOAVE 64.0 62.3 61.6 61.3 58.7 58.5 57.6 53.8 56.1 54.5 CHARDONNAY

ALL OTHERS

MAT2009 09 MAT2010 10

Jahr 2005 Jahr 2006 1.Qu.05 2.Qu.05 3.Qu.05 4.Qu.05 1.Qu.06 2.Qu.06 3.Qu.06 4.Qu.06

83 Fig. 64: Share of Quantity Top 10 WhiteA.C. NielsenVarieties Company Foreign Market

82 AC Nielsen Wine Basic Report 2006 and 2010 83 AC Nielsen Wine Basic Report 2006 and 2010 74 Der österreichische Absatzmarkt WERTANTEIL TOP 10 REBSORTEN ROTWEIN AUSLAND Share of Value and Quantity Top 10 Red Varieties Foreign Market LH SCAN TOTAL (S)

100.0 100.0 CHIANTI 100.0100,0 100.0 100,0100.0 100.0 100.0 100.0 100.0 100.0 CABERNET SHIRAZ CABERNET SAUVIGNON 2,5 8.8 2,4 8.6 9.9 10.9 9.8 11.9 12.1 10.0 10.7 10.6 MERLOT 2,8 2,4 SHIRAZ CABERNET CUVEE 10.2 2,2 2,414.0 9.2 11.5 10.2 12.3 10.1 10.0 10.8 10.7 RUBY CABERNET 3,5 3,7 SHIRAZ 9.2 8.7 7.6 SHIRAZ 6.6 6.6 8.8 8.2 6.9 8.5 11.24,3 4,6 7.0 CABERNET SHIRAZ 7.5 8.5 6.5 7.5 7.4 7.2 5.4 TOSCANO ROSSO6.6 VALPOLICELLA 6.8 4,8 5.3 5,2 5.2 5.8 5.7 6.2 6.1 5.8 3.4 6.3 5.9 3.6 3.6 3.6 BORDEAUX 5.4 CUVEE3.8 3.8 3.2 5,6 3.3 2.7 3.8 3.2 3.3 3.4 4.210,6 5,9 2.7 3.1 3.4 ALLE ANDEREN 2.2 3.6 4.1 3.0 2.2 3.2 3.7 10,6 1.7 4.1 4.0 7,6 2.6 3.2 MERLOT 2.1 2.5 2.6 2.6 1.8 7,6 2.3 2.6 2.7 7,6 2.4 3.1 2.7 2.6 8,6 2.2 2.6 2.2 2.5 2.3 CHIANTI 2.4 2.7 2.4 1.9 RIOJA 48,5 46,6 CABERNET SAUVIGNON 43.2 45.1 ALL43.6 OTHERS 43.2 44.7 42.9 40.2 42.5 41.8 43.0

MAT2009 09 MAT 10 2010

Jahr 2005 Jahr 2006 1.Qu.05 2.Qu.05 3.Qu.05 4.Qu.05 1.Qu.06 2.Qu.06 3.Qu.06 4.Qu.06 MENGENANTEIL TOP 10 REBSORTEN ROTWEIN84 AUSLAND Fig. 65: Share of Value Top 10 Red VarietiesA.C. Nielsen Company Foreign Market LH SCAN TOTAL (S)

100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 100.0 CHIANTI 100,0 100,0 5.9 5.4 6.8 7.7 CABERNET SAUVIGNON 6.72,8 2,7 MONTEPULCIANO8.8 8.6 D 6.8 7.6 7.8 MERLOT ABR. 2,7 7.7 2,8 9.2 11.8 6.9 8.2 CUVEE 9.7 RUBY7.9 CABERNET8.1 9.2 8.9 2,5 2,8 RIOJA 12.8 11.4 9.5 3,4 3,3 9.7 TOSCANO7.8 ROSSO 11.6 7.2 7.9 SHIRAZ 15.6 11.1 4,1 6.2 4,1 8.2 6.3 4.9 7.5 8.1 7.3 MONTEPULCIANO 3.4 LAMBRUSCO4.1 7.3 3.8 5.56,2 4,4 4.3 6.5 3.8 3.7 4.0 CABERNET SHIRAZ 2.1 2.2 4.4 2.1 3.4 1.3 4.3 1.9 2.2 2.2 5,5 3.4 5,7 CUVEE3.7 2.3 4.1 VALPOLICELLA 2.5 4.2 2.3 4.2 3.8 4.6 1.6 1.2 3.7 1.5 5,0 6,0 2.5 3.0 2.4 BORDEAUX 5.0 2.4 6.5 2.7 2.6 2.9 LANDWEIN2.0 2.7 2.4 2.6 1.06,5 7,3 1.4 2.6 2.5 ALLE ANDEREN 1.6 1.4 1.3 2.2 1.3 2.5 1.5 1.7 1.5 9,3 9,5 1.5 1.0 CHIANTI 1.4

RIOJA

MERLOT 52,1 51,4 52.9 CABERNET 51.2 50.0 51.8 52.7 50.3 51.6 50.9 47.4 SAUVIGNON47.4 ALL OTHERS

MAT2009 09 MAT2010 10

Jahr 2005 Jahr 2006 1.Qu.05 2.Qu.05 3.Qu.05 4.Qu.05 1.Qu.06 2.Qu.06 3.Qu.06 4.Qu.06 Fig. 66: Share of Quantity Top 10 Red Varieties Foreign Market 85 A.C. Nielsen Company

84 AC Nielsen Wine Basic Report 2006 and 2010 85 AC Nielsen Wine Basic Report 2006 and 2010 75 Table of Figures

1.13 Table of Figures Fig. 1: Generic Quality Wine ...... 3 Fig. 2: Typical Quality Wine ...... 4 Fig. 3: Wine-growing areas Austria ...... 5 Fig. 4: Austia`s wine-growing regions ...... 6 Fig. 5: Proportional distribution of generic wine-growing regions (by share of area) ...... 6 Fig. 6: Austria`s specific wine-growing areas, breakdown by share of area in percent of the total area ...... 6 Fig. 7: Development of estate structures and vineyard areas 1987-2009 ...... 7 Fig. 8: Development of average size of estates 1987-2009 ...... 8 Fig. 9: Bottling wineries 2009 ...... 8 Fig. 10: Austria white comparison 1999 – 2009 ...... 10 Fig. 11: Austria red comparison 1999 – 2009 ...... 10 Fig. 12: Cultivated area sorted by grape varieties Austria total 2009 ...... 12 Fig. 13: Cultivated area sorted by varieties Austria total 1999 ...... 12 Fig. 14: Development of vineyard areas cultivated with white wine varieties in Austria ...... 13 Fig. 15: Development of vineyard areas cultivated with red wine varieties in Austria ...... 13 Fig. 16: Major grape varieties in Lower Austria- by share of area ...... 14 Fig. 17: Major grape varieties in Weinviertel – by share of area ...... 15 Fig. 18: Major grape varieties in the wine-growing area Kamptal – by share of area ...... 16 Fig. 19: Major grape varieties in the wine-growing area Wagram – by share of area ...... 17 Fig. 20: Major grape varieties in the wine-growing area Kremstal – by share of area ...... 18 Fig. 21: Major grape varieties in the Thermal Region – by share of area ...... 19 Fig. 22: Major grape varieties in the wine-growing area Wachau – by share of area ...... 20 Fig. 23: Major grape varieties in Carnuntum – by share of area ...... 21 Fig. 24: Major grape varieties in the Traisental area – by share of area ...... 22 Fig. 25: Major grape varieties in Burgenland – by share of area ...... 23 Fig. 26: Major grape varieties in the wine-growing area Lake Neusiedl – by share of area ...... 24 Fig. 27: Major grape varieties in the wine-growing region Neusiedlersee-Hügelland– by share of area ...... 25 Fig. 28: Major grape varieties in Middle Burgenland – by share of area ...... 26 Fig. 29: Major grape varieties in Southern Burgenland – by share of area ...... 27 Fig. 30: Major grape varieties in Styria – by share of area ...... 28 Fig. 31: Major grape varieties in Southern Styria – by share of area ...... 29 Fig. 32: Major grape varieties in Southeast Styria – by sharte of area ...... 30 Fig. 33: Major grape varieties in Western Styria – by share of area ...... 31 Fig. 34: Major grape varieties in Vienna – by share of area ...... 32 Fig. 35: Inventory 2010 by share of wine products (in hl) ...... 50 Fig. 36: Development of inventory of table/land wine and quality-/poraedikat wine 1996 to 2010 in hl ...... 50 Fig. 37: Wine inventory and wine earnings 2001 to 2010 in comparison ...... 51 Fig. 38: Wine earnings 2010 by share of productive area (relative distribution by federal states) ...... 51 Fig. 39: Consumption from 1980/81 to 2009/10 (in hl) ...... 59 Fig. 40: Wine harvests and wine consumption 1983 – 2010 in Austria ...... 60

76 Table of Figures

Fig. 41: Consumption of wine, beer and spirits in Austria 1980-2010 in litre per capita and year ...... 60 Fig. 42: Domestic consumption sparkling wine 1990 – 2010 ...... 61 Fig. 43: Wine Consumption in Austria 2008–2010 (total quantity domestic and foreign wine including sparkling) ...... 62 Fig. 44: Development of the Domestic Market 2007-2010 ...... 63 Fig. 45: Purchasing quantity/volume of sales domestic market ...... 63 Fig. 46: Share of Value by Colour ...... 65 Fig. 47: Share of Quantity by Colour ...... 65 Fig. 48: Share of Value by Trading Unit ...... 66 Fig. 49: Share of Quantity by Trading Unit ...... 66 Fig. 50: Share of Value Wine Total by Country of Origin ...... 67 Fig. 51: Share of Quantity Wine Total by Country of Origin ...... 67 Fig. 52: Share of Value Wine 0,75l by Country of Origin ...... 68 Fig. 53: Share of Quantity Wine 0,75l by Country of Origin ...... 68 Fig. 54: Share of Value Wine White 0,75l by Country of Origin ...... 69 Fig. 55: Share of Quantity Wine White 0,75l by Country of Origin ...... 69 Fig. 56: Share of Value Wine Red 0,75l by Country of Origin ...... 70 Fig. 57: Share of Quantity Wine Red 0,75l by Country of Origin ...... 70 Fig. 58: Analysis Price Categories Wine Total 0,7/0,75l – VK-Quantity versus Price EH ...... 71 Fig. 59: Share of Value and Quantity Top 10 White Varieties Domestic Market ...... 72 Fig. 60: Share of Quantity Top 10 White Varieties Domestic Market ...... 72 Fig. 61: Share of Value Top 10 Red Varieties Domestic Market ...... 73 Fig. 62: Share of Quantity Top 10 Red Varieties Domestic Market ...... 73 Fig. 63: Share of Value Top 10 White Varieties Foreign Market ...... 74 Fig. 64: Share of Quantity Top 10 White Varieties Foreign Market ...... 74 Fig. 65: Share of Value Top 10 Red Varieties Foreign Market ...... 75 Fig. 66: Share of Quantity Top 10 Red Varieties Foreign Market ...... 75

77 Liste of Tables

1.14 List of Tables

Table 1: Development of estate structures and vineyard areas 1987-2009 ...... 7 Table 2: Annual Average Temperature Data in °C ...... 40 Table 3: Temperature Data in °C Maxima and Minima ...... 41 Table 4: Annual total precipitation in l/m² and duration of sunshine in hours ...... 41 Table 5: Wine earnings by winegrowing areas 2010 ...... 48 Table 6: Inventory 2010 (incl. natural inventory (stored for maturation, not yet for sale) ...... 49 Table 7: Granted State Control Numbers according to quality levels 2010 ...... 52 Table 8: Presented DAC-wines 2010 ...... 52 Table 9: Presented DAC-wines according to wine-growing area ...... 52 Table 10: Average prices for bottled wine ...... 53 Table 11: Consumption from 1980/1981 to 2009/10 (in hl) ...... 59 Table 12: Domestic consumption sparkling wine 1990 – 2010 ...... 61 Table 13: Wein Absolut VKW in € 1.000 – 2000-2010 ...... 64 Table 14: Wine Absolut VKM in 1.000 litres – 2000-2010 ...... 64

78 List of References

1.15 List of References

AC Nielsen Ges.m.b.H. Basisreporting 2010 Analysis Price Categories Wine 2010

Federal Institution for Viticulture, Statistics state control number 2010 (Period 01.01.2010- 31.12.2010)

Bundeskellereiinspektion, sales data of wineries subject to report, inventory report 2009

Der Winzer Ausgabe 09/2011, 1140 Vienna, www.agrarverlag.at/derwinzer

Dr. Rudolf Schmid, BLFUW and DI Josef Glatt, PKLWK, Institutional Structure of the Austrian Wine Business 2011

GfK Austria GmbH Wine consumption in Austria 2010 Consumer Tracking 2010

Austrian Wine Marketing Board (AWMB), www.austrianwine.com

Sparkling Wine Industry – Trade Association for Food Industry -, 1030 Vienna, Domestic consumption sparkling wine, www.dielebensmittel.at

Statistics Austria, 1110 Vienna, www.statistik.at Statistics Austria, Basic survey of area under vine 2009 Statistics Austria, Supply balance for wine 1971/72 – 2009/10 Statistik Austria, Harvest and inventory, final report 2010 Statistik Austria, Supply balance for beer 1980/81 – 2008-10

Association of Spirits Industry Per capita consumption total (spirits) in litres/alcohol

Central Institute for Meteorology and Geodynamics. Austria, 1190 Vienna,www.zamg.ac.at

79 DOCUMENTATION 2011 Austria’s foreign trade in Wine

Part 2

November 2011 Edition

Inhaltsverzeichnis

Table of Content

1. AUSTRIA'S FOREIGN TRADE 2

1.1 Import- and Export Volume 2

1.2 Imports and Exports by Country 4

1.3 Imports by Product Group 2010 6

1.4 Exports by Product Group 2010 7

1.5 Imports and Exports by Product Group 1st Half 2011 9

1.6 Ranking of Major Export Destinations 10

1.7 Exports by Product Groups and Major Markets 11

1.8 Total Export Austrian Wine 1985-2010 15

1.9 Table of Figures 16

1.10 List of Tables 17

1.11 List of References 18

Austria’s Foreign Trade 1. Austria‘s Foreign Trade

1.1 Import- and Export Volume

Since Austria joined the EU all EU related data from Statistics Austria are based exclusively on statistic reports by exporters and Intrastat Reports. Exporters are requested to make an Intrastat Report if they exceed minimum annual gross sales of 250,000 Euro (in Austria). Statistics do not include so called car “boot” or “trunk” exports or small shipments and are therefore statistically not absolutely reliable. The threshold for Intrastat Report requirement varies from country to country.

Financial Year * Import (hl) Export (hl) 1989/90 244.191 104.115 1990/91 214.506 157.300 1991/92 199.196 223.599 1992/93 195.318 118.999 1993/94 185.819 128.694 1994/95 240.663 218.927 1995/96 282.552 173.950 1996/97 517.675 217.002 1997/98 664.124 208.101 1998/99 564.901 227.395 1999/2000 517.249 365.025 2000/2001 518.265 308.025 2001/2002 572.858 563.493 2002/2003 497.453 804.083 2003/2004 610.691 764.180 2004/2005 698.683 738.061 2005/2006 696.159 559.211 2006/2007 739.102 519.489 2007/2008 690.530 584.791 2008/2009 579.710 638.197 2009/2010 694.177 668.670

Table 1: Import/Export 1989/90 – 2009/2010 1

* Until 1993/94: 1. Nov. - 31. Okt.; as of 1994/95: 1. Sept. - 31. Aug.; as of 2000/01: 1. Aug. - 31. Jul.

Fig. 1: Import and Export 2

1 Statistics Austria, Supply Balance for Wine 1989/90 until 2009/10 2 Austria’s Foreign Trade

Austria´s Wine Exports – long-term

Fig. 2: Austria´s Wine Exports 1977 - 2010 3

Price Development in Foreign Trade

Year Export Import Year Export Import €/l €/l €/l €/l 1974 1,08 0,38 1992 0,98 1,86 1975 1,37 0,34 1993 1,60 1,80 1976 1,45 0,45 1994 1,56 1,88 1977 1,33 0,55 1995 k.A. k.A. 1978 1,31 0,64 1996 1,05 k.A. 1979 0,95 0,77 1997 1,56 1,22 1980 1,00 0,73 1998 1,50 1,65 1981 1,10 0,62 1999 1,23 1,94 1982 1,24 0,63 2000 1,08 2,15 1983 0,88 0,82 2001 0,97 2,25 1984 0,76 0,92 2002 0,78 2,47 1985 1,10 0,89 2003 0,81 2,36 1986 1,55 0,98 2004 1,11 2,11 1987 1,72 0,85 2005 1,22 2,10 1988 1,84 0,87 2006 1,58 2,20 1989 1,78 1,39 2007 1,86 2,01 1990 1,05 1,63 2008 1,88 2,66 1991 0,77 1,84 2009 1,71 2,56 2010 1,98 1,86 Table 2: Import/Export 1989/90 – 2009/2010 4

2 Graphics AWMB according to Statistics Austria, Supply Balance for Wine 1971/72 until 2009/10 3Graphics AWMB according to Statistics Austria, Austria`s Wine Exports 1990, 1994, 1997, 2002-2010 4 Calculation AWMB according to Statistics Austria, Austria`s Wine Exports 1990, 1994, 1997, 2002-2010 3 Austria’s Foreign Trade 1.2 Imports and Exports by Country

Import Export Partner Litre Euro €/Litre Litre Euro €/Litre Country Ägypt 4.981 37.160 € 7,46 Albania 1.017*** 7.141*** € 7,02 American 3.681* 5.339* € 1,45 Overseas Islands Argentina 128.377 543.208 € 4,23 11.475 46.750 € 4,07 Aruba 2.160** 8.306** € 3,85 Australia 2.246.996 5.013.176 € 2,23 66.222 454.580 € 6,86 Belgium 330 10.389 € 31,48 111.305 542.064 € 4,87 Bermuda 1.729*** 17.136*** € 9,91 Bosnia- 5.472 19.695 € 3,60 917 6.295 € 6,86 Herzegowina Brasil 8.787 46.081 € 5,24 9.232 71.036 € 7,69 Brit. Virgin Islands 242 19.723 € 81,5 Bulgaria 1.287*** 5.348*** € 4,16 48.696 54.883 € 1,13 Chile 861.333 2.254.350 € 2,62 China 3.153 8.766 € 2,78 210.095 795.017 € 3,78 Denmark 7,274** 8.539** € 1,17 121.595 689.096 € 5,67 Germany 10.990.232 16.282.302 € 1,48 45.049.455 72.020.187 € 1,60 Dominican 1.215 8.536 € 7,03 Republic Estonia 16.698 67.044 € 4,02 Finland 239.603 1.148.041 € 4,79 France 4.206.094 20.706.265 € 4,92 49.246 418.923 € 8,51 Greece 262.101 548.274 € 2,09 3.255 17.924 € 5,51 Hongkong 44 5.385 € 122,39 21.278 576.125 € 27,08 India 2.361 21.022 € 8,90 Indonesia 2.363** 14.701** € 6,22 516 6.051 € 11,73 Iran 3.397*** 22.130*** € 6,51 Irland 12.488 75.668 € 6,06 Island 927 7.241 € 7,81 Israel 8.135 51.335 € 6,31 45.139 50.679 € 1,12 Italy 48.401.625 71.972.027 € 1,49 352.262 1.110.230 € 3,15 Japan 107.081 736.829 € 6,88 Kaiman Islands 9.988 92.170 € 9,23 Canada 2.777 19.036 € 6,85 140.335 700.358 € 4,99 Kazakhstan 2.292 16.911 € 7,38 Kyrgyzsthan 9.672*** 66.885*** € 6,92 Corea 9*** 5.644*** € 627,11 3.229 20.203 € 6,26 Kosovo 2.159 ** 8.242** € 3,82 5.692 34.514 € 6,06 Kroatia 63.160 344.668 € 5,45 92.874 176.027 € 1,90 Letvia 10.563 62.639 € 5,93 Lebanon 7.547 31.067 € 4,12 Liechtenstein 320** 8.908** € 27,84 108.775 941.582 € 8,66 Lithuania 2.284 12.312 € 5,39 Luxembourg 21.445 104.574 € 4,88

4 Austria’s Foreign Trade

Import Export Partner Litre Euro €/Litre Litre Euro €/Litre Country Malaysia 2.736 7.407 € 2,71 4.639 16.107 € 3,47 Maldives 3.049 21.774 € 7,14 Malta 6.122 12.559 € 2,05 Mazedonia 17.856 37.326 € 2,09 Mexico 1.264 6.400 € 5,06 869 5.057 € 5,82 Moldova 26.891*** 45.135*** € 1,68 Montenegro 20.236 64.984 € 3,21 976*** 15.278*** € 15,65 New Zealand 39.851 171.672 € 4,31 484 6.980 € 14,42 Netherlands 14.750 40.964 € 2,78 1.100.767 4.107.238 € 3,73 Nigeria 65.804 84.406 € 1,28 Norways 2.250 14.605 € 6,49 550.386 211.4262 € 3,84 Philippines Poland 704.970 1.257.757 € 1,78 Portugal 421.901 1.935.480 € 4,59 17.332 60.687 € 3,50 Rumania 4.006** 11.238** € 2,81 34.915 131.839 € 3,76 Russian 89.073 552.541 € 6,20 Federation Saudi-Arabia 3.804*** 52.811*** € 13,88 San Marino 880*** 7.782*** € 8,84 Sweden 744.215 2.910.153 € 3,91 Switzerland 20.605 427.641 € 20,75 2.933.583 13.283.718 € 4,53 Serbia 37.371 73.800 € 1,97 1.687 10.711 € 6,35 Singapore 36.735 402.016 € 10,94 Slowaki 3.675 8.520 € 2,32 1.564.697 1.803.496 € 1,15 Slowenia 13.784 42.075 € 3,05 762.804 698.686 € 0,92 Spain 4.440.383 12.214.670 € 2,75 143.511 164.652 € 1,15 South Africa 618.475 2.262.008 € 3,66 250 5.660 € 22,64 Syria, Arabian 3.669 11.103 € 3,03 Republic Taiwan 14.347 124.449 € 8,67 Thailand 881*** 8.793*** 1.437 9.895 € 6,89 Chad 1.412*** 5.158*** € 3,65 Czech Rep. 21.804 12.245 € 0,56 3.913.472 3.085.656 € 0,79 Tunesia 2.834* 7.051* € 2,49 27*** 20.142*** Turkey 27.778 81.235 € 2,92 29.612 220.397 € 7,44 Ukraine 8.712 41.220 € 4,73 14.367 63.474 € 4,42 Hungary 817.491 891.986 € 1,09 232.095 945.354 € 4,07 Uzbekistan 7.216** 8.660** € 1,20 United Arabian 8.165 43.619 € 5,34 Emirates USA 733.136 2.265.601 € 3,09 1.754.335 7.347.333 € 4,19 Great Britain 179.558 536.255 € 2,99 302.058 1.988.511 € 6,58 Vietnam 44.892 64.728 € 1,44 Cyprus 182.982 203.064 € 1,11 3.480 15.058 € 4,33 Total 74.822.761 139.1 95.182 € 1,86 61.971.582 120.598.219 € 1, 95

Table 3: Imports and Exports by Countries 2010 5

* Only data from 2007 available ** Only data from 2008 available ***Only data from 2009 available

5 Graphics AWMB according to Statistics Austria, Austria´s Wine Imports/Wine Exports by Product Groups and Markets 5 Austria’s Foreign Trade 1.3 Imports by Product Group 2010

in hl Product Group 2005 %-V 2006 %-V 2007 %-V 2008 %-V 2009 %-V 2010 %-V

Sparkling wine 110.498 48,1 163.558 48,0 163.108 -0,3 152.031 -6,8 160.501 5,6 143.350 -10,6

Wine w. overpress. 63.289 3,2 72.749 14,9 84.204 15,7 68.204 -19,0 62.970 -7,7 64.936 3,1 1-3 bar, < 2 L Quality white wine 53.258 -15,1 34.104 -36,0 50.322 47,6 44.703 -11,2 43.759 -2,1 38.973 -10,9 < 2L Qualiy red wine 213.356 -5,2 119.293 -44,1 123.939 3,9 101.938 -17,8 108.950 -6,9 108.895 -0,05 < 2 L Other white wine 58.518 -6,3 48.024 -17,9 64.422 34,1 61.830 -4,0 57.706 -6,7 57.822 0,2 < 2 L Other redr wine 90.363 -16,9 85.869 -5,0 109.914 28,0 97.781 -11,0 97.573 -0,2 74.723 -23,4 < 2 L Praedikat wine 6.031 -41,5 3.757 -37,7 6.860 82,6 5.720 -16,6 4.939 -13,6 43.672 784 < 2 L Wine w. overpress. 2.036 297,1 7.762 281,2 3.743 -51,8 3.687 -1,5 2.267 -38,5 634 -99,7 1-3 bar, > 2 L Quality white wine 413 10,2 358 -13,3 2.357 558,5 6.595 179,8 5.368 -18,6 1.305 -75,7 > 2L Quality red wine 4.209 -43,7 5.850 39,0 5.041 -13,8 5.272 4,6 5.952 12,9 5.738 -3,6 > 2 L Other white wine 16.586 106,0 78.749 374,8 87.716 11,4 55.089 -37,2 31.794 -42,3 131.661 314,1 > 2 L Other red wine 76.849 -11,4 80.071 4,2 62.351 -22,1 29.366 -52,9 43. 835 49,3 64.472 47,1 > 2 L Praedikat wine 539 4,8 450 -16,5 544 20,8 704 29,4 295 -58,1 12.174 4026, > 2 L 8

Wine total 705.944 -0,4 700.597 -0,8 764.522 9,1 632.920 -17,2 625.910 -1,1 748.354 19,6 in 1000 EURO Product Group 2005 %-V 2006 %-V 2007 %-V 2008 %-V 2009 %-V 2010 %-V

Sparkling wine 31.679 19,1 43.288 36,6 48.996 13,2 51.243 4,6 52.101 1,7 26.277 -49,6 Wine w. overpress. 1-3 bar, < 2 L 11.744 -7,7 12.748 8,5 15.547 22,0 14.793 -4,9 14.254 -3,6 13.215 -7,3 Quality white wine < 2L 14.652 1,4 12.922 -11,8 15.146 17,2 15.662 3,4 13.681 -12,7 11.040 -19,3 Quality red wine < 2 L 52.410 -15,4 39.517 -24,6 40.772 3,2 40.670 -0,2 37.320 -8,2 38.096 2,1 Other white wine < 2 L 8.838 -3,8 8.678 -1,8 11.740 35,3 10.925 -6,9 10.107 -7,5 8.066 -20,2 Other red wine < 2 L 20.979 -22,2 24.541 17,0 25.663 4,6 22.681 -11,6 24.006 5,8 17.038 -29,0 Paedikat wine < 2 L 1.697 -17,9 3.364 98,2 3.073 -8,7 4.059 32,1 2.512 -38,1 15.180 504,4 Wine w. overpress. 1-3 bar, > 2 L 539 573,8 1.366 153,4 734 -46,3 625 -14,9 451 -27,8 62 -86,2 Qualiy white wine > 2L 80 -31,0 96 20,0 231 139,6 1.299 462,4 847 -34,8 143 -83,1 Quality red wine > 2 L 855 -35,3 1.142 33,6 1.020 -10,7 1.401 37,4 1.328 -5,2 924 -30,4 Other white wine > 2 L 1.053 146,6 2.859 171,5 3.748 31,1 2.676 -28,6 1.295 -51,6 5.170 299,1 Other red wine > 2 L 3.420 -16,8 3.335 -2,5 3.733 11,9 1.811 -51,5 2.178 20,3 3.030 39,1 Praedikat wine > 2 L 212 47,2 165 -22,2 147 -10,9 200 36,4 84 -58,2 1.007 105,4 Wine total 148.160 -7,5 154.021 4,0 170.549 10,7 168.044 -1,5 160.164 -4,7 139.249 -13,1 Table 4: Imports6

6 Graphics AWMB according to Statistics Austria, Austria´s Wine Imports by Product Groups and Markets 6 Austria’s Foreign Trade 1.4 Exports by Product Group 2010

in hl Product Group 2005 %-V 2006 %-V 2007 %-V 2008 %-V 2009 %-V 2010 %-V

Sparkling wine 8.479 11,5 10.264 21,1 12.649 23,2 14.309 13,1 10.523 -26,5 11.621 10,4 Wine w.overpress. 1-3 bar, < 2 L 9.643 79,6 23.228 140,9 47.671 105,2 34.093 -28,5 41.646 22,2 49.743 19,4 Quality white wine < 2L 89.018 4,3 118.941 33,6 137.665 15,7 149.752 8,8 154.659 3,3 160.756 3,9 Quality red wine < 2 L 123.586 -4,8 82.449 -33,3 82.904 0,6 96.875 16,9 87.360 -9,8 88.655 1,5 Other white wine < 2 38.603 95,8 25.401 -34,2 38.197 50,4 46.985 23,0 55.092 17,3 57.654 4,7 Other red wine < 2 L 54.245 106,1 26.005 -52,1 37.526 44,3 38.605 2,9 42.101 9,1 64.434 53 Praedikat wine < 2 L 544 645,2 199 -63,4 219 10,1 311 42,0 267 -13,9 14.087 5176 Wine w.overpress. 1-3 bar, > 2 L 0 -100 0 0.0 40 - 18 -55,0 34 90,7 55 61,8 Quality white wine > 2L 9.467 -39,8 1.568 -83,4 18.992 1111, 16.372 -13,8 9.136 -44,2 57.120 525,2 Quality red wine 2 > 2 L 44.051 13,3 18.476 -58,1 21.586 7.008 -67,5 25.532 264,3 45.141 76,8 Other white wine 16,8 > 2 L 198.554 -41,1 124.898 -37,1 122.002 112.949 -7,4 180.517 59,8 45.756 -74,7 Other red wine -2,3 > 2 L 95.156 27,1 71.209 -25,2 41.942 82.595 96,9 88.442 7,1 24.001 -72,9 Praedikat wine -41,1 > 2 L 41 36,7 10 -75,6 90 95 5,6 34 -63,8 806 2270, 800,0 6 Wine total 671.387 -9,4 516.762 -23,0 561.482 8,7 599.967 6,9 695.346 15,9 619.827 -10,9

in 1000 EURO Product Group 2005 %-V 2006 %-V 2007 %-V 2008 %-V 2009 %-V 2010 %-V

Sparkling wine 2.802 38,6 3.752 33,9 4.610 22,9 3.464 -24,9 4.653 34,3 4.732 1,7 Wine w.overpress. 1-3 bar, < 2 L 1.421 39,6 2.554 79,7 5.515 115,9 4.955 -10,2 4.283 -13,5 4.830 12,7 Quality wine white < 2L 19.144 9,0 25.181 31,5 31.086 27,4 37.364 16,4 41.078 9,9 39.723 -3,3 Quality wine red < 2 L 19.981 -31,2 20.820 4,2 27.189 30,6 28.482 4,8 27.089 -4,9 24.316 -10,2 Other white wine < 2 L 10.577 15,5 9.801 -7,3 11.805 20,4 14.308 21,2 14.644 2,3 15.635 6,8 Other red wine < 2 L 12.153 122,0 7.093 -41,6 9.362 32,0 9.668 3,3 10.258 6,1 17.975 75,2 Praedikat wine < 2 L 217 138,5 262 20,7 128 -51,3 236 84,9 208 -11,8 4.329 981,4 Wine w.overpress. - 1-3 bar, > 2 L 0 100,0 1 - 14 - 3 -78,5 8 195,8 9 21,5 Quality white wine > 2L 431 -46,1 847 96,5 1.464 72,9 1.351 -7,7 850 -37,1 3.778 344,5 Quality red wine > 2 L 2.376 -16,7 1.455 -38,8 1.447 -0,6 837 -42,1 2.535 202,7 2.609 2,9 Other white wine > 2 L 7.717 -34,4 5.698 -26,2 7.263 27,5 7.295 0,4 8.883 21,8 2.624 -70,5 Other red wine > 2 L 4.754 31,9 4.064 -14,5 3.243 -20,2 4.863 50,0 4.327 -11,0 1.991 -54,0 Praedikat wine > 2 L 22 -55,1 8 -63,6 63 657,0 68 7,5 39 -42,9 269 592,4 Wine total 81.596 -2,3 81.536 -0,1 104.189 352,5 112.894 8,4 118.856 5,3% 122.819 3,3% Table 5: Export 7

7 Graphics AWMB according to Statistics Austria, Austria´s Wine Exports by Product Groups and Markets 7 Austria’s Foreign Trade

Graphics Exports and Imports by Major Product Group

in 1.000 Euro

Fig. 3: Imports by Product Group (Share of Value) 8

in 1.000 Euro

Fig. 4: Exports by Product Group (Share of Value) 9

8 Graphics AWMB according to Statistics Austria, Austria´s Wine Exports by Product Groups and Markets 9 Graphics AWMB according to Statistics Austria, Austria´s Wine Exports by Product Groups and Markets 8 Austria’s Foreign Trade 1.5 Imports and Exports by Product Group 1st Half 2011 Imports

I-VI 2010 I-VI 2011 % Change Product Group Litre € Litre € Litre € Sparkling wine 5.070.714 9.271.030 5.190.462 10.587.160 2,4% 14,2 Wine w.overpressure 1-3 bar, < 2 L 2.627.481 5.699.800 2.537.398 5.437.860 -3,4% -4,6 Quality white wine, < 2L 1.790.059 5.395.242 2.087.293 5.778.454 16,6% 7,1 Quality red wine, < 2 L 4.966.011 17.322.441 4.700.615 18.134.529 -5,3% 4,7 Other white wine, < 2 L 2.738.583 3.773.687 4.088.942 4.546.350 49,3% 20,5 Othrer red wine, < 2 L 3.614.892 7.621.106 3.648.414 8.441.070 0,9% 10,8 Praedikat wine, < 2 L 2.004.598 7.084.168 2.480.503 7.543.544 23,7% 6,5 Wine w.overpressure 1-3 bar, > 2 L 45.674 41.232 22.830 28.817 -50,0% -30,1 Quality white wine > 2L 74.866 86.571 200.655 175.918 168,0% 103,2 Quality red wine > 2 L 241.920 466.846 263.070 422.587 8,7% -9,5 Other white wine > 2 L 5.793.099 2.225.545 8.192.150 3.368.340 41,4% 51,3 Other red wine > 2 L 2.065.804 1.118.509 5.466.103 2.206.246 164,6% 97,2 Praediket wine > 2 L 497.787 424.212 308.933 487.579 -37,9% 14,9 Wine total 31.531.488 60.530.389 39.187.368 67.158.454 24,3% 10,9 Table 6: Imports 1st half 2010 and 2011 10

Exports

I-VI 2010 I-VI 2011 % Veränderung Product Group Litre € Litre € Litre € Sparkling wine 506.047 1.965.070 486.417 2.015.906 -3,9% 2,6 Wine w.overpressure 1-3 bar < 2 L 2.073.488 2.112.351 2.089.003 2327.464 0,7% 10,2 Quality white wine < 2L 8.381.608 20.771.756 7.074.129 22.920.705 -15,6% 10,3 Quality red wine< 2 L 4.425.945 11.317.587 3.811.367 12.135.161 -13,9% 7,2 Other white wine < 2 L 2.797.496 7.759.946 2.933.894 7.603.093 4,9% -2,0 Other red wine < 2 L 3.049.253 8.409.967 2.449.120 8.858.144 -19,7% 5,3 Praediket wine< 2 L 608.959 1.935.884 655.808 2.133.541 7,7% 10,2 Wine w.overpressure 1-3 bar, > 2 L 3.842 5.783 1.836 5.492 -52,2% -5,0 Quality white wine > 2L 3.505.332 2.226.820 677.123 1.078.718 -80,7% -51,6 Quality red wine> 2 L 2.141.232 1.254.939 1.533.091 1.245.450 -28,4% -0,8 Other white wine > 2 L 3.144.784 1.553.981 930.426 822.367 -70,4% -47,1 Other red wine > 2 L 1.416.186 1.031.468 545.761 426.672 -61,5% -58,6 Praedikat wine > 2 L 36.394 123.342 12.308 102.413 -66,2% -17,0 Wine total 32.090.566 60.468.894 23.200.283 61.675.126 -27,7% 2,0 Table 7: Export 1st half 2010 and 201111

10 Graphics AWMB according to Statistics Austria, Austria´s Wine Imports 9 Austria’s Foreign Trade 1.6 Ranking of Major Export Destinations

in hl Costumer Ranki Countries Rank Rank Rank Rank Rank Rank 2010 2009 2008 2007 2006 2005 2004

Germany 450.495 1 501.083 1 432.497 1 397.485 1 353.158 1 397.424 1 426.128 1 Czech Republic 39.135 2 57.647 2 56.278 2 64.772 2 86.102 2 174.124 2 216.942 2 Switzerland 29.336 3 31.478 3 24.385 3 17.796 3 13.488 4 12.952 4 8.790 6 USA 17.543 4 16.657 4 16.800 4 15.543 4 13.017 5 9.878 7 8.797 7 Slowakia 15.647 5 14.234 5 11.518 5 4.384 10 15.019 3 10.057 6 19.887 4 Netherlands 11.008 6 8.947 8 6.990 7 14.070 5 6.107 7 9.379 8 1.921 9 Sloweniia 7.628 7 9.300 7 5.935 10 8.084 6 1.264 12 623 17 26 19 Sweden 7.442 8 7.534 10 5.015 11 3.182 11 1.269 11 1.270 11 313 17 Poland 7.050 9 10.534 6 3.825 12 6.140 8 2.940 9 11.422 5 16.680 5 Norway 5.504 10 5.214 11 5.992 9 4.550 9 2.332 10 1.214 13 1.481 11 Italy 3.523 11 6.582 9 7.240 6 6.953 7 8.395 6 29.827 3 21.878 3 Great Britain 3.021 12 2.564 12 2.638 13 2.112 12 1.088 13 1.259 12 854 14 Hungary 2.321 13 1.718 13 6.188 8 1.398 13 655 17 3.658 9 6.348 8 Canada 1.403 14 1.052 16 1.639 15 926 15 3.329 8 521 18 1.528 10 Belgium 1.113 15 1.578 14 1.783 14 923 16 921 16 668 16 829 15 Liechtenstein 1.088 16 1.016 17 1.193 16 1.090 14 959 15 854 15 1.265 13 Japan 1.071 17 1.402 15 1.051 17 835 17 991 14 1.088 14 1.401 12 Russian 891 18 494 18 799 18 410 19 53 19 1.510 10 80 18 Federation France 492 19 445 19 255 19 562 18 420 18 442 19 583 16 Greece 33 20 23 20 40 20 36 20 31 20 30 20 13 21 Lithuania 23 21 23 21 21 21 23 21 18 21 12 21 20 20

in 1000 €

Buyer Countries Rang Rang Rang Rang Rang Rang Rang 2010 2009 2008 2007 2006 2005 2004

Germany 72.020 1 70.536 1 64.313 1 59.378 1 44.642 1 43.889 1 48.244 1 Switzerland 13.284 2 13.583 2 12.620 2 10.562 2 9.606 2 7.277 3 5.220 4 USA 7.347 3 6.889 3 8.371 3 8.228 3 7.187 3 5.673 5 4.877 5 Netherlands 4.107 4 3.441 4 2.717 5 5.490 4 3.030 5 1431 6 713 11 Czech Republic 3.086 5 3.348 5 3.947 4 3.699 5 4.330 4 7.648 2 8.522 2 Sweden 2.910 6 2.940 6 2.153 6 1.484 8 648 12 562 11 251 19 Norway 2.114 7 1.506 10 1.594 9 1.336 9 838 10 431 14 533 13 Great Britain 1.989 8 1.601 9 1.946 7 2.494 6 1.956 6 1.182 7 1.317 6 Slowakia 1.803 9 1.680 7 1.679 8 561 15 1.068 8 576 10 802 8 Poland 1.258 10 1.655 8 980 12 1.248 10 235 18 530 12 749 10 Finland 1.148 11 901 13 600 18 349 18 286 17 278 17 170 20 Italy 1.110 12 1.340 11 1.389 10 1.589 7 1.877 7 6.856 4 6.130 3 Hungary 945 13 672 17 619 17 257 21 156 21 498 13 489 14 Liechtenstein 942 14 889 14 1.066 11 902 11 818 11 711 9 627 12 Japan 737 15 923 12 840 14 677 14 880 9 956 8 1.185 7 Canada 700 16 540 18 775 15 503 16 616 13 240 20 413 16 Denmark 689 17 689 16 722 16 864 13 369 16 158 21 793 9 Russian 553 18 209 20 508 20 326 20 161 20 365 16 67 21 Federation Belgium 542 19 709 15 903 13 428 17 426 15 266 19 290 18 France 419 20 465 19 534 19 898 12 470 14 367 15 455 15 Taiwan 124 21 69 21 81 21 338 19 226 19 268 18 324 17 Table 8: The 20 major buyer countries of Austrian wine 12

11 Graphics AWMB according to Statistics Austria, Austria´s Wine Exports 12 Graphics AWMB according to Statistics Austria, Austria´s Wine Exports by Major Markets 10 Austria’s Foreign Trade 1.7 Exports by Product Groups and Major Markets

Germany Switzerland Product Group 2009 2010 2009 2010 Litre Litre Litre € Litre € Litre € Sparkling wine 471.863 471.863 477.474 2.146.811 247.788 767.161 257.570 772.122 Wine w.overpress 1-3 bar, < 2 L 1.988.854 1.988.854 3.535.350 3.664.840 66.541 313.671 45.449 162.793 Quality wine whtie, < 2L 12.292.036 12.292.036 12.190.943 22.731.665 237.856 1.824.027 279.161 1.738.878 Quality wine red < 2 L 6.727.927 6.727.927 6.447.213 15.487.605 493.271 3.517.823 411.036 2.788.759 Other white wine < 2 L 2.986.674 2.986.674 3.689.253 7.357.843 575.114 2.522.903 437.508 1.969.155 Other red wine < 2 L 2.199.400 2.199.400 4.600.661 11.079.799 723.407 3.410.489 569.666 3.782.589 Praedikat wine < 2 L 1.919 1.919 1.052.264 2.380.925 4.999 36.915 49.324 403.098 Wine w.overpress. 1-3 bar, > 2 L 2.666 2.666 4.376 6.172 352 1.037 999 2.737 Quality wine white > 2L 640.584 640.584 5.454.569 3.462.211 130.450 110.848 75.958 53.864 Quality wine red > 2 L 1.854.569 1.854.569 4.134.152 2.278.174 459.082 352.301 369.394 239.095 Other white wine > 2 L 14.727.306 14.727.306 2.556.628 1.089.194 40.516 36.413 98.358 363.302 Other red wine > 2 L 6.213.872 6.213.872 905.082 330.968 167.645 675.535 272.359 838.648 Praedikat wine > 2 L 658 658 1.490 3.980 783 13.903 66.801 168.678 Wine total 50.108.328 50.108.328 4.5049.455 72.020.187 3.147.804 13.583.026 2.933.583 13.283.718 USA Netherlands Product Group 2009 2010 2009 2010 Liter € Liter € Liter € Liter € Sparkling wine 29.931 219.363 38.625 242.220 15.611 64.946 19.100 104.089 Wine w.overpress.1-3 bar, < 2 L 74.264 382.152 5.493 33.483 4.516 17.086 27.604 62.125 Quality wine white < 2L 563.886 1.988.115 739.393 2.688.723 481.501 2.014.400 607.989 2.494.115 Quality wine red < 2 L 98.081 438.233 117.267 435.589 294.165 969.766 91.586 379.153 Other white wine < 2 L 672.408 2.855.225 604.092 2.810.669 65.091 227.049 83.460 331.980 Other red wine < 2 L 171.537 750.466 128.887 613.733 32.430 85.571 237.586 623.195 Praedikat wine < 2 L 240 2.036 55.015 286.026 29 804 33.432 112.566 Wine w.overpress. 1-3 bar, > 2 L 0 0 0 0 66 148 0 0 Quality wine white, > 2L 31.974 112.240 32.781 75.225 0 0 0 0 Quality wine red > 2 L 1.035 8.406 9.702 43.971 564 59.339 0 0 Other white wine > 2 L 191 698 396 1.795 0 0 0 0 Other red wine > 2 L 22.161 132.007 22.180 112.827 788 1.809 10 15 Praedikat wine > 2 L 0 0 504 3.072 0 0 0 0 Wine total 1.665.708 6.888.941 1.754.335 7.347.333 894.761 3.440.918 1.100.767 4.107.238 Table 9: Country Overview I13

13 Graphics AWMB according to Statistics Austria, Austria´s Wine Exports by Product Groups and Markets 11 Austria’s Foreign Trade

Czech Republic Sweden 2009 2010 2009 2010 Product Group Litre € Litre € Litre € Litre €

Sparkling wine 13.531 76.297 6.683 33.751 24 100 52.503 207.023 Wine w.overpress1-3 bar, < 2 L 1.961.572 834.610 1.052.305 576.978 2.855 12.707 633 2.920 Quality wine white < 2L 66.926 257.387 102.962 391.090 588.288 2.304.632 597.761 2.303.744 Quality wine red < 2 L 45.956 281.489 65.980 289.380 10.133 72.893 6.237 44.997 Other white wine < 2 L 123.098 191.864 102.031 161.857 112.205 385.558 78.505 312.279 Other red wine < 2 L 156.887 210.989 109.708 131.064 39.940 163.916 2.146 14.755 Praedikat wine < 2 L 3.643 30.972 41.810 230.337 0 0 6.430 24.435 Wine w.overpress.1-3 bar, > 2 L 24 74 4 39 0 0 0 0 Quality white wine > 2L 37.231 23.916 0 0 0 0 0 0 Quality refd wine > 2 L 24.993 20.381 6 27 0 0 0 0 Other white wine > 2 L 1.959.526 917.277 1.359.883 769.508 0 0 0 0 Other red wine > 2 L 1.371.358 502.517 1.072.070 501.172 0 0 0 0 Praedikat wine > 2 L 0 0 30 453 0 0 0 0 Wine total 5.764.745 3.347.773 3.913.472 3.085.656 753.445 2.939.806 744.215 2.910.153 Norway United Kingdom Product Group 2009 2010 2009 2010 Liter € Liter € Liter € Liter € Sparkling wine 6.307 28.575 24.126 126.893 3.455 25.176 499 2.711 Wine w.overpress1-3 bar, < 2 L 0 0 0 0 1.241 5.561 1.927 8.796 Quality wine white < 2L 197.579 711.685 218.345 1.220.591 184.366 1.015.763 262.105 1.314.160 Quality wine red < 2 L 13.662 85.945 63.076 308.708 30.580 380.623 8.962 444.233 Other white wine < 2 L 145.661 478.451 55.766 181.445 34.843 159.995 16.986 124.607 Other red wine < 2 L 423 3.828 4.952 33.266 1.786 8.730 6.083 33.081 Praedikat wine < 2 L 0 0 1.474 8.700 5 45 5.410 19.732 Wine w.overpress.1-3 bar, > 2 L 0 0 0 0 0 0 0 0 Quality white wine > 2L 71.486 103.270 103.192 135.627 0 0 2 7 Quality red wine > 2 L 0 0 0 0 9 4.529 36 31.247 Other white wine > 2 L 96.188 93.385 75.699 89.917 0 0 48 9.937 Other red wine > 2 L 54 1.350 3.756 9.115 6 24 0 0 Praedikat wine > 2 L 0 0 0 0 73 370 0 0 Wine total 531.360 1.506.489 550.386 2.114.262 256.364 1.600.816 302.058 1.988.511 Slowakia Poland Product Group 2009 2010 2009 2010 Liter € Liter € Liter € Liter € Sparkling wine 12.290 77.527 7.711 35.667 9.492 59.794 24.285 174.671 Wine w.overpress1-3 bar, < 2 L 3.266 11.382 82.852 60.993 2.472 7.961 0 0 Quality wine white < 2L 121.086 336.786 213.804 364.020 37.292 155.262 48.666 255.838 Quality wine red < 2 L 265.228 717.508 986.718 1.045.175 168.233 508.304 131.681 500.411 Other white wine < 2 L 30.925 70.668 40.186 106.260 12.685 58.765 4.062 15.884 Other red wine < 2 L 41.833 61.547 149.343 109.904 271.606 609.286 2.958 10.427 Praedikat wine < 2 L 2.355 12.032 8.409 51.834 1.964 17.365 10.168 62.625 Wine w.overpress.1-3 bar, > 2 L 20 39 0 0 0 0 0 0 Quality white wine > 2L 0 0 10 48 0 0 0 0 Quality red wine > 2 L 206.580 95.241 81 283 0 0 17 107 Other white wine > 2 L 225.253 95.967 0 0 533.526 216.220 477.873 234.840 Other red wine > 2 L 514.518 201.527 75.349 28.709 14.674 6.621 5.200 2.704 Praedikat wine > 2 L 0 0 234 603 1.497 15.844 60 250 Wine total 1.423.354 1.680.224 1.564.697 1.803.496 1.053.441 1.655.422 704.970 1.257.757 Table 10: Country Overview II 14

14 Graphics AWMB according to Statistics Austria, Austria´s Wine Exports by Product Groups and Markets 12 Austria’s Foreign Trade

Finland Italy Product Group 2009 2010 2009 2010 Liter € Liter € Liter € Liter € Sparkling wine 1.922 18.965 1.955 20.483 27.266 187.195 31.511 91.378 Wine w.overpress1-3 bar, < 2 L 1.476 8.471 45 217 13.964 25.208 11.663 23.712 Quality wine white < 2L 159.130 804.428 187.640 865.535 48.126 259.591 62.107 193.326 Quality wine red < 2 L 4.318 37.429 1.852 18.227 114.075 346.825 126.321 367.132 Other white wine < 2 L 4.735 27.114 38.604 191.682 69.879 161.360 47.787 239.421 Other red wine < 2 L 362 3.550 7.083 42.688 66.989 137.815 59.700 145.474 Praedikat wine < 2 L 0 0 2.424 9.209 1.776 7.487 13.156 49.569 Wine w.overpress.1-3 bar, > 2 L 0 0 0 0 5 43 0 0 Quality white wine > 2L 0 0 0 0 0 0 8 167 Quality red wine > 2 L 33 741 0 0 0 0 0 0 Other white wine > 2 L 0 0 0 0 311.360 205.624 9 51 Other red wine > 2 L 0 0 0 0 4.783 9.101 0 0 Praedikat wine > 2 L 0 0 0 0 0 0 0 0 Wine total 171.976 900.698 239.603 1.148.041 658.223 1.340.249 352.262 1.110.230 Hungary Japan 2009 2010 2009 2010 Product Group Litre € Litre € Litre € Litre € Sparkling wine 32.607 119.484 10.476 51.344 15.106 77.778 12.229 76.327 Wine w.overpress1-3 bar, < 2 L 17.863 38.331 28.149 35.355 2.172 24.486 90 458 Quality wine white < 2L 15.650 87.461 65.320 165.860 33.396 203.827 24.801 121.776 Quality wine red < 2 L 41.174 274.054 75.433 426.568 21.080 155.690 17.635 115.175 Other white wine < 2 L 28.315 49.267 2.318 22.034 57.476 417.460 42.015 343.743 Other red wine < 2 L 28.800 54.370 1.575 4.741 3.268 22.378 6.467 50.420 Praedikat wine < 2 L 6.256 48.262 48.691 239.095 2 26 1.725 10.575 Wine w.overpress.1-3 bar, > 2 L 5 10 30 55 0 0 0 0 Quality white wine > 2L 0 0 0 0 440 1.195 0 0 Quality red wine > 2 L 37 46 92 280 2.800 5.125 0 0 Other white wine > 2 L 0 0 0 0 2.860 5.328 0 0 Other red wine > 2 L 1.081 806 0 0 1.478 9.177 2.119 18.355 Praedikat wine > 2 L 0 0 11 22 160 584 0 0 Wine total 171.788 672.091 232.095 945.354 140.238 923.054 107.081 736.829 Canada Denmark Product Group 2009 2010 2009 2010 Liter € Liter € Liter € Liter € Sparkling wine 5.683 28.518 2.808 10.955 2.339 14.251 1.738 15.035 Wine w.overpress1-3 bar, < 2 L 0 0 0 0 394 1.894 568 2.694 Quality wine white < 2L 26.100 145.553 52.996 262.033 82.449 407.886 76.818 404.538 Quality wine red < 2 L 21.794 109.628 27.778 138.077 67.684 216.924 14.919 80.845 Other white wine < 2 L 40.392 200.713 46.471 227.833 6.416 42.649 10.489 59.921 Other red wine < 2 L 11.076 54.051 7.941 50.287 179 5.806 7.550 42.317 Praedikat wine < 2 L 0 0 343 2.922 0 0 9.436 83.588 Wine w.overpress.1-3 bar, > 2 L 0 0 0 0 0 0 0 0 Quality white wine > 2L 0 0 0 0 0 0 0 0 Quality red wine > 2 L 0 0 0 0 0 0 77 158 Other white wine > 2 L 0 0 0 0 0 0 0 0 Other red wine > 2 L 108 1.248 1.998 8.251 0 0 0 0 Praedikat wine > 2 L 0 0 0 0 0 0 0 0 Wine total 105.153 539.711 140.335 700.358 159.461 689.410 121.595 689.096 Table 11: Overview Countires III 15

15 Graphics AWMB according to Statistics Austria, Austria´s Wine Exports by Product Groups and Markets 13 Austria’s Foreign Trade

Russia Belgium Product Group 2009 2010 2009 2010 Litre € Litre € Litre € Litre € Sparkling wine 3.859 28.314 83 846 3.521 18.163 612 3.699 Wine w.overpress1-3 bar, < 2 L 2 18 0 0 103 492 1.567 3.627 Quality wine white < 2L 21.769 70.158 24.432 143.980 75.302 409.319 48.982 252.357 Quality wine red < 2 L 19.443 63.904 37.886 234.112 66.007 206.620 25.004 106.732 Other white wine < 2 L 1.354 19.090 11.548 79.494 10.970 58.666 7.410 71.253 Other red wine < 2 L 2.509 19.890 15.046 91.422 1.709 14.037 13.144 47.287 Praedikat wine < 2 L 4 310 45 2.425 0 0 14.280 55.058 Wine w.overpress.1-3 bar, > 2 L 0 0 0 0 0 0 0 0 Quality white wine > 2L 0 0 0 0 0 0 0 0 Quality red wine > 2 L 0 0 0 0 190 1.118 0 0 Other white wine > 2 L 0 0 27 225 0 0 106 1.771 Other red wine > 2 L 451 7.677 0 0 38 97 200 280 Praedikat wine > 2 L 0 0 6 37 0 0 0 0 Wine total 49.391 209.361 89.073 552.541 157.840 708.512 111.305 542.064 France Taiwan Product Group 2009 2010 2009 2010 Liter € Liter € Liter € Liter € Sparkling wine 1.678 33.204 1.823 14.170 1.761 9.682 165 1.567 Wine w.overpress1-3 bar, < 2 L 0 0 28 170 0 0 0 0 Quality wine white < 2L 20.144 195.518 8.153 101.904 2.520 12.045 3.324 20.738 Quality wine red < 2 L 19.049 193.098 26.243 155.041 990 5.102 3.044 12.742 Other white wine < 2 L 2.726 21.200 5.916 90.286 2.450 30.155 4.786 47.385 Other red wine < 2 L 837 8.696 3.981 16.402 909 6.800 1.922 23.663 Praedikat wine < 2 L 0 0 2.952 27.189 62 1.203 908 15.210 Wine w.overpress.1-3 bar, > 2 L 0 0 0 0 0 0 0 0 Quality white wine > 2L 0 0 0 0 247 2.679 0 0 Quality red wine > 2 L 121 13.286 108 11.844 493 1.115 0 0 Other white wine > 2 L 0 0 0 0 0 0 9 44 Other red wine > 2 L 0 0 42 1.917 0 0 9 81 Praedikat wine > 2 L 0 0 0 0 0 0 180 3.019 Wine total 44.555 465.002 49.246 418.923 9.432 68.781 14.347 124.449 Table 12: Overview Countries IV 16

16 Graphics AWMB according to Statistics Austria, Austria´s Wine Exports by Product Groups and Markets 14 Austria’s Foreign Trade

1.8 Total Export Austrian Wine 1985-2010

Fig. 5: Total Export Austrian Wine 1985-2010 17

Comment: In 2010 bulk wine export has declined sharply. Export of bottled wine, however, remains on course for success. Export quantity reached almost 62 mio litres, turnover increased from almost 119 mio to 123 mio Euro.

17 Graphics AWMB according to Statistics Austria 15 Table of Figures

1.9 Table of Figures

Fig. 1: Import and Export ...... 2 Fig. 2: Austria´s Wine Exports 1977 - 2010 ...... 3 Fig. 3: Imports by Product Group (Share of Value) ...... 8 Fig. 4: Exports by Product Group (Share of Value) ...... 8 Fig. 5: Total Export Austrian Wine 1985-2010 ...... 15

16 List of Tables

1.10 List of Tables

Table 1: Import/Export 1989/90 – 2009/2010 ...... 2 Table 2: Import/Export 1989/90 – 2009/2010 ...... 3 Table 3: Imports and Exports by Countries 2010 ...... 5 Table 4: Imports ...... 6 Table 5: Export ...... 7 Table 6: Imports 1st half 2010 and 2011 ...... 9 Table 7: Export 1st half 2010 and 2011 ...... 9 Table 8: The 20 major buyer countries of Austrian wine ...... 10 Table 9: Country Overview I ...... 11 Table 10: Country Overview II ...... 12 Table 11: Overview Countires III ...... 13 Table 12: Overview Countries IV ...... 14

17 List of References

1.11 List of References

Austrian Wine Marketing Board (AWMB), 1040 Vienna, www.austrianwine.com

Statistics Austria, 1110 Vienna, www.statistik.at Statistics Austria, Supply balance for wine1989/90 to 2009/10 Statistics Austria: Austria`s wine imports/wine exports by product groups and markets

18 DOCUMENTATION 2011 Marketing of Austrian Wine

Part 3

November 2011 Edition

Marketing of Austrian Wine

1 Marketing of Austrian Wine 1.1 Quality wine of regional origin (DAC) 1

On an international level a distinction is made between the Roman and German wine law. While the German wine law (Austria, Germany) rather concentrates on the grape variety, the Roman wine law (Italy, France and Spain) distinguishes and characterises the wine according to its origin. For example: if you ask a consumer here in Austria who is acquainted with the German wine law, “Which wine have you had yesterday?“ he will probably name a grape variety (“Yesterday, I had a good Zweigelt.”); a consumer from a Roman country will name the origin of the wine (“I had a Chianti/ Bordeaux/ Rioja etc.”). As the wines within the Roman system are defined according to their origin, this classification corresponds more or less to a wine description; the German wine law however does not define any wine by its individual origin. In case somebody replies “I had a wine from the Thermal Region.” no information is given about the character of the wine (white? red? sweet?).

Thus, the Roman wine law offers 2 big advantages:

1. Wines which are named and defined according to their origin are not exchangeable! Austria experienced this bitter fact when large quantities of Grüner Veltliner, Welschriesling Zweigelt or Blaufränkisch were exported from Hungary and consumed by Austrian consumers – who primarily focus on the variety – believing they would drink Austrian wine. In addition, the indication of the grape variety and vintage is also allowed on the label of a wine without specific origin. Therefore, the emphasis on the specific origin is an important marketing tool.

2. Furthermore the Roman wine law knows the principle of self-determination: the fact that, for example, Chianti has to taste like Chianti every year necessitates an accurate definition of the wine (grape variety, production measures, maturation etc.). All the details are defined by persons involved in the wine business within the Chianti region (grape producers, wine producers, retailers etc.) – we thus talk of self-determination, respectively of the system of inter-profession (cooperation between the individual occupational groups in inter-professional committees). It is a great advantage of self-determination that the responsible professional groups are obliged to focus intensively on the wine and the region to create unexchangeable and unmistakable wines.

The already mentioned imports from Hungary in the late 90ies brought about that the Austrian wine business started to discuss the Roman wine legal system. An amendment of the wine law provided the opportunity to set up inter-professional committees for the individual Austrian wine-growing regions with the aim to develop suggestions for origin-specific wines. Only those origin-specific wines may carry the name of the region; the designation “DAC” respectively “Districtus Austriae Controllatus” instead of “Qualitätswein (quality wine)” notifies the consumer that he buys a wine with a specific origin. Of greater significance than the abbreviation DAC is however the geographic denomination.

1 AWMB, Willi Klinger 2008 1 Marketing of Austrian Wine

This means that a DAC-wine is not generally something totally new. Based on the existing Austrian system for Qualitätswein, DAC-wines are those which typically display the taste of a local wine-growing region. Therewith, Austria follows the appellation systems of renowned wine-growing regions in Italy (Chianti, Soave), France (Bordeaux, Burgundy, Chablis) or Spain (Rioja). There the denominations read DOC/DOCG, AOC/AC or DOC/DO.

The Austrian system entails the great advantage that all wines which do not meet the DAC- regulations of the region remain quality wines with the indication of the origin of the superordinated winegrowing area (Lower Austria, Burgenland, Styria and Vienna) on the label. Therewith the variety of the Austrian wine landscape remains secured also on the quality wine level.

Up to now, 7 DAC regions were defined according to a regulation by the Ministry of Agriculture: Weinviertel DAC (a distinct Grüner Veltliner on two levels), Mittelburgenland DAC (a Blaufränkisch in various styles), Traisental DAC (two levels of Grüner Veltliner or Riesling), Kremstal DAC (two levels of Grüner Veltliner or Riesling) and Kamptal DAC (two levels of Grüner Veltliner or Riesling),Leithaberg DAC (Grüner Veltliner, Pinot blanc, Chardonnay, Neuburger or a cuvée of these varieties and Blaufränkisch) and Eisenberg DAC (Blaufränkisch on two levels).

After all, how does the self-determination system in Austria`s wine-growing regions work? It is based on the so called regulation on inter-branch organisations by the Ministry of Agriculture which encompasses a large number of provisions. The Regional Wine Boards (in every wine-growing region) include decisive representatives of the regional wine business, whereby the structure of the members has to represent the specific characteristics of the wine- growing region. Marketing measures which take regional requirements into account can be taken in cooperation with the Austria Wine Marketing Board Ltd. Provided that a DAC-wine will sharpen a region’s profile, the Regional Board has the possibility to suggest provisions for typical origin-related quality wines (DAC-wines) to the Federal Minister. In addition to the Regional Boards in the wine-growing regions a National Wine Board has been established. It functions as a filter between the decisions of the Regional Wine Boards and the regulations of the Federal Ministry of Agriculture, Forestry, Environment and Water Management. The intensive discussion of regional characteristics and related types of wine (Which wine type links the consumer to the region? How can individual types of origin be distinguished?) has set up a very creative process within the Austrian wine business. In the medium term, it can be expected that the major part of Austria’s wine-growing regions will define origin-specific DAC-wines.

2 Marketing of Austrian Wine

1.2 Legal regulations DAC

Weinviertel DAC as of vintage 2002 Grape variety Grüner Veltliner Levels: Classic: application for obtaining state inspection numbers as of January 1 st in the year following harvest. Reserve: (as from vintage 2009): application for obtaining state inspection numbers as of March 15 th in the year following harvest; on sale as of March 15 th the following year Alcohol: Classic: minimum 12 % vol.alc. Reserve: minimum 13 % vol.alc. Aroma profile: Classic: fruity, spicy, peppery, no notes of botrytis or wood Reserve: dry, powerful, spicy, delicate notes of botrytis or wood permitted

Mittelburgenland DAC as of vintage 2005 Grape variety: Blaufränkisch Levels: Classic: application for obtaining state inspection numbers as of August 1st in the year following the harvest; on sale as of August 1 st in the year following harvest Reserve: Reserve: application for obtaining state inspection numbers as of January 1 st in the second year following harvest on sale as of March 1 st in the second year following harvest Alcohol: Classic: minimum 12,5 % vol.alc.(maximum 13 % vol.alc.) with designation of single vineyard (e.g. Hochäcker) minimum 13 % vol.alc. (maximum 13,5 % vol.alc.) Reserve: minimum 13 % vol.alc. Aroma profile: Classic: fruity, spicy, powerful, matured in traditional large oak casks or used Barrique barrels or stainless steel tanks Reserve: fruity, spicy, powerful, matured in traditional large oak casks or Barriques

Traisental DAC as of vintage 2006 Grape variety: Grüner Veltliner, Riesling Levels: Classic: application for obtaining state inspection numbers as of January 1 st in the year following harvest Reserve: application for obtaining state inspection numbers as of March 15 th in the year following harvest Alcohol: Classic: minimum 12 % vol.alc. Reserve: minimum 13 % vol.alc. Aroma profile: Grüner Veltliner: fresh, fruity, spicy, peppery, no notes of botrytis or wood Riesling: powerful, structured, aromatic, mineral no notes of botrytis or wood

3 Marketing of Austrian Wine

Kremstal DAC as of vintage 2007 Grape variety: Grüner Veltliner, Riesling Levels: Classic: application for obtaining state inspection numbers as of January 1 st in the year following harvest Reserve: application for obtaining state inspection numbers as of March 15 th in the year following harvest

Alcohol: Classic: minimum 12 % vol.alc. Reserve: minimum 13 % vol.alc. Aroma profile: Classic: Grüner Veltliner: fresh, accentuated fruit, delicate spiciness, no notes of botrytis or wood Riesling: fragrant, aromas of stone fruit, elegant, mineral no notes of botrytis or wood Reserve: powerful style, pronounced varietal characteristics, dense and long in the finish; subtle notes of botrytis and wood permitted

Kamptal DAC as of vintage 2008 Grape variety: Grüner Veltliner, Riesling Levels: Classic: application for obtaining state inspection numbers as of January 1 st in the year following harvest Reserve: application for obtaining state inspection numbers as of March 15 th in the year following harvest Alcohol: Classic: minimum 12% vol.alc. Reserve: minimum 13% vol.alc. Aroma profile: Classic: Grüner Veltliner: fresh, accentuated fruit, fine spiciness, no notes of botrytis or wood Riesling: fragrant, aromatic, elegant, mineral no dominant notes of botrytis, no tone of wood Reserve: powerful style, characteristic regional and varietal aroma profile, dense and long in the finish, subtle notes of botrytis and wood permitted.

Leithaberg DAC white: as of vintage 2009, red: as of vintage 2008 Grape variety: Pinot Blanc, Chardonnay, Neuburger, Grüner Veltliner or a cuvée made of these varieties; Blaufränkisch (minimum 85% Blaufränkisch, maximum 15% 15% St. Laurent, Zweigelt or Pinot Noir) Levels: White: application for obtaining state inspection numbers only as of April to June in the year following harvest, on sale as of September 1 st in the year following harvest; Red: maturation in wooden barrels, application for obtaining state inspection numbers only as of April to June in the second year following harvest, on sale as of September 1 st in the second year following harvest; Alcohol: minimum 12,5% vol.alc. (maximum 13,5% vol.alc.) Aroma profile: Taste: regional typicity, tightly knit, spicy, elegant, mineral, no or hardly perceptible notes of wood; Fragrance: regional typicity on the nose, fruity, spicy and fresh, subdued primary fruit

Eisenberg DAC Reserve: as of vintage 2008, classic as of vintage 2009

4 Marketing of Austrian Wine

Grape varieties: Blaufränkisch Levels: Classic: application for obtaining state inspection numbers as of June 1 st in the year following harvest, on sale as of September 1 st in year following harvest; Reserve: application for obtaining state inspection numbers as of January 1 st in the second year following harvest, on sale as of March 1 st in the second year following harvest (at the earliest on September 1 st 2010), maturation in large oak barrels or Barriques; Alcohol: Classic: minimum 12,5%vol.alc. (maximum 13%vol.alc.); Reserve: minimum 13% vol.alc. Classic: fruity, mineral spiciness, no or hardly perceptible tones of wood Reserve: fruity, mineral-spicy, powerful;

5