Austrian Wine Statistics Report 2011
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DOCUMENTATION 2011 STRUCTURE WINE COUNTRY AUSTRIA Part 1 November 2011 Edition Vorwort Preface Wine represents a significant share of the Austrian economy. Information regarding the production of wine is a requirement for a wide range of professions: for companies in the food and beverage trade, media and for producers themselves. Additionally, topics regarding the Austrian wine business are interesting for training purposes and higher education as well as for the private wine lover. The tasks of the Austrian Wine Marketing Board include the compilation of all available data and facts related to the Austrian wine on a regular basis and their detailed presentation to all users at home and abroad. Two trends are clearly discernible: the vineyard area has slightly declined over the last 10 years, a fact which can be partly traced back to a correction of the survey methods. The continuing strong decrease in number of wineries is accompanied by an increase in size of the individual winery; this being a sign for the increasing professionalization of the sector. This documentation was compiled by Mag. Barbara Arbeithuber Barbara Waxenegger, Karina Skurnik We appreciate suggestions or complementation in order to keep the „Documentation Wine“ up-to-date. Inhaltsverzeichnis Table of Content 1. STRUCTURE WINE COUNTRY AUSTRIA 3 1.1 Austria`s Wine-Growing Regions and Wine-Growing Areas 3 1.2 Structure of Wineries 7 1.3 Share of vineyard area sorted by grape varieties and wine-growing areas 9 1.3.1 Total share of area sorted by grape varieties in Austria 10 1.3.2 Share of area sorted by grape varieties in the course of time 13 1.3.3 Wine-growing region Lower Austria 14 1.3.4 Wine-growing region Burgenland 23 1.3.5 Wine-growing Region Styria 28 1.3.6 Wine-growing Region Vienna 32 1.4 Description of Grape Varieties 33 1.5 Climate and Climate Change 40 1.6 Wine Year and Vintage 42 1.7 Wine Earnings & Inventory 46 1.8 Quality Wine 52 1.9 Grape and Wine Prices 53 1.10 Average Prices – Bulk Wine 54 1.11 Institutional Structure 55 1.12 The Austrian Market 59 1.12.1 Domestic Consumption Wine 59 1.12.2 Domestic Consumption 63 1.12.3 Food Retail Market (LEH) 64 1.13 Table of Figures 76 1.14 List of Tables 78 1.15 List of References 79 Structure Wine Country Austria 1. Structure Wine Country Austria Austria`s vineyard area covers approximately 45.700 hectares (not necessarily productive) which are predominantly situated in the east and southeast of the country. Among the wines produced there, white wine unquestionably accounts for the larger share – 66% of the vineyards are planted with the 24 white grape varieties permitted for the production of quality wine (Qualitätswein). In recent years, the share of red varieties (15 varieties) has increased to 34 percent. The average yield amounts to 2.4 million hectolitres (2010 1,7 mill. hl), the largest part of which is consumed in Austria. Although local wines account for 76 % of the Austrian wine consumption, exports have increased considerably over the past few years. 1.1 Austria`s Wine-Growing Regions and Wine-Growing Areas Quality wine from designated wine-growing areas Quality wine accounts for approximately two thirds of the overall production in Austria. It is characterized by an official inspection number on the label and, for Austrian bottled wine, the red- white-red band on the cap (or, less frequently, on a paper band around the bottle neck) stating the identification number of the winery. Marketing-wise, the various designations of origin are subdivided into generic wine-growing regions named after the federal provinces and 16 specific wine-growing areas (Carnuntum, Kamptal, Kremstal, Mittelburgenland etc.). The generic wine-growing regions allow for a large selection of grape varieties and wine styles, thus giving the wine-grower the opportunity to optimally meet the demands of the market in accordance with the Austrian wine law and the 39 permitted grape varieties. At the level of the 16 specific wine-growing areas, however, the main concern is placed on a clear wine profile distinctively displaying the area characteristics. Those areas which have already successfully terminated this process are allowed to market their specific wine style(s) under the name of the specific area with the addition DAC (Districtus Austriae Controllatus). All other quality wines of the respective area are labelled under the designation of the federal province (generic wine-growing region). Generic Quality Wine Fig. 1: Generic Quality Wine 1 1 Graphics AWMB 3 Structure Wine Country Austria Typical Quality Wine Up to now, seven of Austria`s currently 16 typical wine-growing areas have reached DAC-status: 1. Weinviertel DAC 2. Mittelburgenland DAC 3. Traisental DAC 4. Kremstal DAC 5. Kamptal DAC 6. Leithaberg DAC 7. Eisenberg DAC Fig. 2: Typical Quality Wine 2 2 Graphics AWMB 4 Structure Wine Country Austria Wine-growing regions Austria* 45.900 ha Wine-growing region: Lower Austria 27.128 ha Typical wine-growing areas (1) Weinviertel 13.356 ha (2) Kamptal 3.802 ha (3) Kremstal 2.243 ha (4) Wachau 1.350 ha (5) Traisental 790 ha (6) Wagram 2.451 ha (8) Thermenregion 2.196 ha (9) Carnuntum 910 ha Wine-growing region: Burgenland 13.840 ha Typical wine-growing areas: (10) Neusiedlersee 7.649 ha (11) Neusiedlersee-Hügelland 3.576 ha (12) Mittelburgenland 2.117 ha (13) Südburgenland 498 ha Wine-growing region: Styria 4.240 ha Typical wine-growing areas: (14) Süd-Oststeiermark 1.400 ha (15) Südsteiermark 2.340 ha (16) Weststeiermark 500 ha (7) Wine-growing region: Vienna 612 ha Others 80 ha Fig. 3: Wine-growing areas Austria 3 *rounded, AWMB according to vineyard survey 2009 checked against data according to vineyard cadastre Styria and Vienna 3 AWMB 2011 5 Structure Wine Country Austria Austria`s wine-growing regions 35.000 30.000 27.128 25.000 20.000 13.840 15.000 in ha in 10.000 4.240 5.000 612 80 0 NÖ Bgld. Stmk. Wien Übrige Fig. 4: Austia`s wine-growing regions 4 Stmk. Wien 9% 2% Bgld. 30% NÖ 59% Fig. 5: Proportional distribution of generic wine-growing regions (by share of area) 5 in ha Fig. 6: Austria`s specific wine-growing areas, breakdown by share of area in percent of the total area 6 4 Graphics AWMB according to vineyard survey 2009 checked against data according to vineyard cadastre Styria and Vienna 5 Graphics AWMB according to vineyard survey 2009 checked against data according to vineyard cadastre Styria and Vienna 6 Graphics AWMB according to vineyard survey 2009 checked against data according to vineyard cadastre Styria and Vienna 6 Structure Wine Country Austria 1.2 Structure of Wineries In the course of the last 20 years the structure of wineries has considerably changed, both in size as well as in numbers. On the one side, there is a noticeable reduction in the total number of estates which can be traced back to a strong reduction of the estates under 1 ha. On the other side, there was an increase in the general size of estates, which was caused through estates of a size bigger than 5 ha. There is a noticeable trend towards larger estate structures and a decrease in the number of smaller wineries. Quite naturally, this fact is associated with the structure of earnings. The bigger an estate is, the larger the share of full-time estates. 1987 1999 2009 Number Area ha / Number Area ha / Number Area ha / estates in ha estate estates in ha estate estates in ha estate 45.380 58.188 1,28 32.044 48.558 1,52 20.181 45.586 2,26 Table 1: Development of estate structures and vineyard areas 1987-20097 Fig. 7: Development of estate structures and vineyard areas 1987-2009 8 The currently culitivated vineyard area of approximately 46.000 ha falls short of the potential area of 60.000 ha. The survey of area under vine of 2009 displays a reduction of estates from 32.044 to 20.181 in 1999. This corresponds to a decrease of -37%. 7 Graphics AWMB according to Statistics Austria following vineyard surveys 1987, 1999, 2009 8 Graphics AWMB according to Statistics Austria vineyard survey 2009 7 Structure Wine Country Austria Development of Estates Fig. 8: Development of average size of estates 1987-2009 9 In Austria an area of 46.000 ha is cultivated. Presently, this area is cultivated by approximately 20.200 wineries, whereby only 6.500 of them bottle wine. Slightly more than half of the bottling wineries produce between 5.000 and 10.000 litres. Anzahl der Betriebe 7000 6481 6000 5000 3852 4000 3000 2000 1653 1000 440 340 159 18 19 0 Total 5.000 - 10.000 - 30.000 - 50.000 - 100.000 - 500.000 - 1 > 1 Mio L 10.000 L 30.000 L 50.000 L 100.000 L 500.000 L Mio L Fig. 9: Bottling wineries 2009 10 9 Graphics AWMB according to Statistics Austria vineyard survey 2009 10 Bundeskellereiinspektion, Bestandsmeldung 2009 8 Structure Wine Country Austria 1.3 Share of vineyard area sorted by grape varieties and wine- growing areas The present Documentation Austrian Wine is based on the Basic Survey on Area under Vine 2009 which again permits a realistic assessment of Austria`s vineyard area. The survey showed favourable results for the wine-growing regions Burgenland and Lower Austria. The data for Vienna were checked against the data of the municipal administration; in Vienna the question where the winery is located led to variations.