Diane Gutierrez‐Scaccetti, Executive Director
Florida’s Turnpike Enterprise
GARCON POINT FIRST COAST OUTER BELTWAY BRIDGE
MID-BAY BRIDGE
NORTHERN COIN SYSTEM WESTERN BELTWAY, PART C SEMINOLE EXPRESSWAY SUNCOAST PARKWAY
BEACHLINE EAST EXPESSWAY VETERANS EXPRESSWAY 460 miles I-4 CONNECTOR BEACHLINE WEST EXPESSWAY 16 miles 139 miles PINELLAS BAYWAY SYSTEM TICKET SYSTEM
7 miles SUNSHINE SKYWAY BRIDGE SOUTHERN COIN 622 miles POLK PARKWAY SYSTEM SAWGRASS SOUTHERN CONNECTOR EXPRESSWAY EXTENSION Florida’s Turnpike System I-95 EXPRESS Florida’s Turnpike (Future) Other FDOT Owned ALLIGATOR ALLEY HOMESTEAD Other FDOT Operated EXTENSION
1 Planned AET Conversions
Open to Traffic Date:
Suncoast Parkway
Veterans Expressway
Ticket System 325 miles will be converted 135 miles remain unconverted Sawgrass Expressway
Southern Coin: Dolphin to Lantana AET on Homestead Extension Southern Coin: of Florida’s Turnpike Golden Glades & Hollywood Plazas
Presentation Agenda
Legislative Needs & Rule Making
AET Conversion is Changing the way we do About People Marketing & business: Public Nicola Liquori, CFO Unbanked & Information Tuesday @ 10:30 Underbanked
2 Legislative Needs and Rule Making
• Legislative Authority for video tolling • Adjudication Process • Invoice and Administrative Fees • Toll Rates • “Removal of cash” • Public hearings & Rule Making Process
Marketing
•Increased transponder participation • Publix • CVS • Welcome Centers
3 Marketing
• Billboards • Toll booths • Airports • Brochures & Fliers • Print media • Newspapers • Trade publications • Television & Radio • Speakers Bureau • Website • Public Information Meetings
Marketing
“Get the message out early…. and get it out often”
4 Marketing & Public Information
Extensive Signage & Public Education
Unbanked & Underbanked
• Nationally, more than 1 in 4 households are unbanked or underbanked* • With AET removal of cash at the lanes, an off‐network cash option is necessary • At t he start o f Flor ida ’s Tik’Turnpike’s AET conversion in South Florida, 20% of transactions were paid with cash**
* Source: 2011 FDIC National Survey of Unbanked and Underbanked Households **SunPass Penetration Rate of 80% on HEFT near time of conversion to AET
5 Unbanked & Underbanked
• More than 5,000 retail locations • Vendor kiosks • Cashier payments • Reloadable retail SunPass cards • SunPass cash replenishment at participating Wachovia banks • Greater than $400,00 in SunPass Account replenishments and Toll‐by‐ Plate and violation document payments monthly
Questions?
Diane Gutierrez‐Scaccetti Executive Director Florida’s Turnpike Enterprise
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