Diane Gutierrez‐Scaccetti, Executive Director

Florida’s Turnpike Enterprise

GARCON POINT FIRST COAST OUTER BELTWAY BRIDGE

MID-BAY BRIDGE

NORTHERN COIN SYSTEM WESTERN BELTWAY, PART C SEMINOLE EXPRESSWAY SUNCOAST PARKWAY

BEACHLINE EAST EXPESSWAY VETERANS EXPRESSWAY 460 miles I-4 CONNECTOR BEACHLINE WEST EXPESSWAY 16 miles 139 miles BAYWAY SYSTEM TICKET SYSTEM

7 miles SUNSHINE SKYWAY BRIDGE SOUTHERN COIN 622 miles POLK PARKWAY SYSTEM SAWGRASS SOUTHERN CONNECTOR EXPRESSWAY EXTENSION ’s Turnpike System I-95 EXPRESS Florida’s Turnpike (Future) Other FDOT Owned ALLIGATOR ALLEY HOMESTEAD Other FDOT Operated EXTENSION

1 Planned AET Conversions

Open to Traffic Date:

Suncoast Parkway

Veterans Expressway

Ticket System 325 miles will be converted 135 miles remain unconverted Sawgrass Expressway

Southern Coin: Dolphin to Lantana AET on Homestead Extension Southern Coin: of Florida’s Turnpike Golden Glades & Hollywood Plazas

Presentation Agenda

Legislative Needs & Rule Making

AET Conversion is Changing the way we do About People Marketing & business: Public Nicola Liquori, CFO Unbanked & Information Tuesday @ 10:30 Underbanked

2 Legislative Needs and Rule Making

• Legislative Authority for video tolling • Adjudication Process • Invoice and Administrative Fees • Toll Rates • “Removal of cash” • Public hearings & Rule Making Process

Marketing

•Increased transponder participation • Publix • CVS • Welcome Centers

3 Marketing

• Billboards • Toll booths • Airports • Brochures & Fliers • Print media • Newspapers • Trade publications • Television & Radio • Speakers Bureau • Website • Public Information Meetings

Marketing

“Get the message out early…. and get it out often”

4 Marketing & Public Information

Extensive Signage & Public Education

Unbanked & Underbanked

• Nationally, more than 1 in 4 households are unbanked or underbanked* • With AET removal of cash at the , an off‐network cash option is necessary • At t he start o f Flor ida ’s Tik’Turnpike’s AET conversion in South Florida, 20% of transactions were paid with cash**

* Source: 2011 FDIC National Survey of Unbanked and Underbanked Households **SunPass Penetration Rate of 80% on HEFT near time of conversion to AET

5 Unbanked & Underbanked

• More than 5,000 retail locations • Vendor kiosks • Cashier payments • Reloadable retail SunPass cards • SunPass cash replenishment at participating Wachovia banks • Greater than $400,00 in SunPass Account replenishments and Toll‐by‐ Plate and violation document payments monthly

Questions?

Diane Gutierrez‐Scaccetti Executive Director Florida’s Turnpike Enterprise

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