THE NATIONAL TOURISM DEVELOPMENT PLAN Turismo • Tao • Trabaho MESSAGE

Geared towards global competitiveness and inclusive growth, the National Tourism Development Plan (NTDP) for 2016-2022 is in sync with President Rodrigo Duterte’s Philippine Development Plan for 2017- 2022.

After reaching its initial target visitor arrival of 5.9 million for 2016 as officially indicated in the NTDP within six months in office, the Department of Tourism and its attached agencies have set higher goals. With the consistent increase in international visitor arrivals indicated by the first quarter months, we are well on our way to hitting the 6.5 million target for 2017.

Cognizant of the tourism industry as a major contributor to the country’s gross domestic product (GDP) accounting for at least PHP 1.243 trillion or 8.6 percent of GDP, the NTDP now serves as a comprehensive roadmap designed to attract 12 million visitor arrivals by 2022.

The ultimate goal of our inclusive tourism program is to ensure that it serves as a catalyst for uplifting Filipino lives. The NTDP will have generated at least 6.5 million tourism-related jobs by the end of the Duterte administration.

To turn our ambitious projections into reality, the Duterte government has vowed to embark into a massive tourism infrastructure to improve connectivity and gateways.

With the invaluable support and contribution of every stakeholder in the tourism sector, I believe in my heart that we will succeed in showcasing the Philippines as a world-class and safe haven for international and domestic visitors alike.

WANDA TULFO-TEO Secretary Department of Tourism Bohol International Airport San Vicente, Palawan

National Tourism NTDP Strategic Programs Cluster Approach Convergence Approach

Development Plan In the pursuit of sustainable tourism development, the To successfully implement the identified development Provided for by Republic Act 9593 or the Transport Infrastructure NTDP continues to adopt the cluster approach to support programs of the NTDP, the principle of convergence is Tourism Act of 2009, the National Tourism the development of the identified 20 Tourism Clusters being sought to promote strong institutional partnership Development Plan 2016-2022 is an evolution comprising 49 Tourism Development Areas (TDAs). through shared responsibilities among national, regional from its predecessor covering the period 2011- and local tourism stakeholders. Travel Facilitation These clusters and development areas are 2016. designed to increase visitor length of This approach is envisioned to stay and expenditure following ecurity, Cleanliness, maximize efficiency and the right combination & S Tra inclusiveness in the Efforts have been undertaken to consolidate fety ultu inin Tourism Investments of tourist attractions, Sa lation, C re of Tou g, execution of our tourism the gains already made and adopt a more egis rism and Business Environment transport networks, L odation, Attra programs and the strategic and innovative approach in exploring attendant urban omm ction realization of our Acc s, new opportunities to pursue inclusive growth capitals and ndards, Promotio national and local service centers, Sta ns targets. which will be done by expanding community oads, Product Development and key tourism rts, R Seapo participation across the full range of facilities irpo rts infrastructure. A el Facilitat , and services planned in the tourism circuits and Trav ion development areas. Marketing Strategic Direction 1 Transport network Continuity is the cornerstone of the new Plan Natural or cultural assets with special focus on what is achievable as well Tourism service centers Human Resources as on building on the momentum of what has Airports already been initiated through the efforts of the and Service Standards numerous stakeholders comprising the tourism industry. Quality Standards Targets Vision INDICATORS BASELINE TARGETS To develop a globally competitive, Micro, Small and 2015 2016 2017 2018 2019 2020 2021 2022 environmentally sustainable and socially Medium Enterprrise (MSME) Revenue (Php Billion) 2,077 2,156 2,361 2,603 2,888 3,186 3,519 3,905 responsible tourism industry that promotes Inbound 307 353 407 473 564 661 776 922 inclusive growth through employment generation Domestic 1,771 1,803 1,954 2,130 2,324 2,525 2,741 2,983 and equitable distribution of income thereby Gender and Women Empowerment contributing to building a foundation for a high- trust society. Employment (Million) 5.0 5.2 5.3 5.6 5.8 6.0 6.3 6.5 Cultural Offerings Share to Total 12.7 13.0 13.2 13.4 13.6 13.8 14.1 14.4 Strategic Directions Employment (%)

1. Improving competitiveness and enhancing Strategic Direction 2 Visitors (Million) growth Environment and Climate Change 2. Pursuing sustainability and inclusive growth Inbound 5.4 5.9 6.5 7.4 8.2 9.2 10.4 12.0 Domestic 67.8 70.5 73.3 76.3 79.3 82.5 85.8 89.2 Risk and Crisis Management

Number of Poor 486 449 556 448 481 492 541 Beneficiaries (Thousand) Mount Samat, Bataan Rizal Park, Manila San Vicente, Palawan Panglao Island, Bohol Bucas Grande, Surigao del Norte

Priority Gateway TOURISM DEVELOPMENT AREAS Clusters

GROUPING CLUSTER DESTINATION TOURISM DEVELOPMENT AREA GROUPING CLUSTER DESTINATION TOURISM DEVELOPMENT AREA LEGEND: NORTHERN NP-1: BATANES NP-1A: Batanes CP-5: CENTRAL VISAYAS AND NEGROS ISLAND CP5-A: Cebu PHILIPPINES NP-2: ILOCOS REGION NP-2A: Ilocos Norte CP5-B: Negros Oriental Priority Gateways Ilocos Sur Negros Occidental NP2 Abra Siquijor NP-2B: La Union CP5-C: Bohol Ilocos Region Pangasinan CP-6: EASTERN VISAYAS CP6-A: Leyte NP-3: CAGAYAN NP3-A: Cagayan Southern Leyte Isabela Biliran NP5 NP3-B: Quirino CP6-B: Samar Central Luzon Nueva Vizcaya Northern Samar NP-1 NP-4: CAR NP4-A: Apayao Eastern Samar Kalinga SOUTHERN SP-1: SURIGAO AND DINAGAT ISLAND SP1-A: Dinagat Islands NP-2 PHILIPPINES NP6 NP4-B: Benguet Siargao Island NP-3 Ifugao SP1-B: Surigao Del Norte Metro Manila Mountain Province Surigao Del Sur NP-4 NP-5: CENTRAL LUZON NP5-A: Zambales SP-2: AGUSAN RIVER BASIN SP2-A: Agusan del Norte NP-5 & Environs Bataan Agusan del Sur NP-6 NP5-B: Clark SP-3: CAGAYAN DE ORO COAST AND SP3-A: Camiguin HINTERLAND Subic SP3-B: Cagayan de Oro City NP-7 NP7 Tarlac Misamis Oriental Pampanga Laguna, Batangas SP3-C: Misamis Occidental NP5-C: Bulacan Iligan City & Quezon Nueva Ecija Lanao del Norte Aurora SP3-D: Bukidnon NP-6: METRO MANILA AND ENVIRONS NP6-A: Metro Manila e.g. Quezon City SP-4: ZAMBOANGA PENINSULA SP4-A: Zamboanga Del Norte CP1 Makati City SP4-B: Zamboanga Del Sur CP-1 Bicol Manila City SP4-C: Zamboanga Sibugay CP-2 NP6-B: Rizal Zamboanga City CP-3 NP6-C: Cavite Isabela City CP3 NP-7: LAGUNA, BATANGAS AND QUEZON NP-7A: Laguna SP-5: DAVAO GULF AND COAST SP5-A: Davao Del Norte CP-4 Batangas Davao City Palawan Samal Island CP-5 NP-7B: Quezon SP5-B: Davao Del Sur CP-6 CENTRAL CP-1: BICOL CP1-A: Camarines Norte Davao Occidental PHILIPPINES Camarines Sur CP4 Catanduanes SP5-C: Compostela Valley Davao Oriental CP1-B: Albay Western Visayas Masbate SP-6: COTABATO AND SARANGANI SP6-A: Cotabato Sorsogon SP6-B: South Cotabato CP-2: MIMARO CP2-A: Marinduque SP6-C: Sultan Kudarat CP5 CP2-B: Romblon SP6-D: Sarangani SP-1 Central Visayas CP2-C: Oriental Mindoro SP-7: ARMM SP7-A: Basilan Occidental Mindoro Tawi-Tawi SP-2 & Negros Island CP-3: PALAWAN CP3-A: Calamianes Group of Sulu SP-3 Islands SP7-B: Lanao Del Sur CP3-B: North Main Land Maguindanao SP-4 SP3 CP3-C: South Main Land SP-5 Cagayan de Oro (Puerto Princesa) SP-6 CP-4: WESTERN VISAYAS CP4-A: Iloilo and Hinterland Guimaras SP-7 CP4-B: Antique Aklan SP5 Capiz Davao Gulf & Coast DEPARTMENT OF TOURISM Regional Office III Regional Office VIII FOREIGN OFFICES SHANGHAI, CHINA The New DOT Building RONALDO P. TIOTUICO KARINA ROSA S. TIOPES, CESO III Philippine Consulate General 351 Senator Gil Puyat Avenue, Director Director ASIA PACIFIC Suite 301, Metrobank Plaza Makati City, Philippines 1200 Department of Tourism-Region III Department of Tourism-Region VIII No. 1160 West Yan’ An Road corner Tel No.: (632) 459-5200 to 459-5230 Level 2, Robinsons Starmills, Jose Leyte Park Hotel Compound, Magsaysay SYDNEY, AUSTRALIA Panyu Road Email Address: [email protected] Abad Santos Ave. San Jose, City of San Blvd., Kanhuraw Hill, 6500 Tacloban City Philippine Department of Tourism Shanghai, People’s Republic of China Website: www.tourism.gov.ph Fernando, 2000 Pampanga Tel No.: (053) 832-0901 Suite 1101, Level 11, Work Phone: (008621) 6281-8580 Facebook: DepartmentOfTourism Telfax No.: (045) 961-2612/961-5617 Office Mobile No.: 0998-8889715 No.92 Pitt Street, Sydney Fax No.: (008621) 6281-8529 Twitter: @TourismPHL Office Mobile No.: 0918-9464586 Email Address: [email protected] New South Wales 2000, Australia Email: [email protected] Instagram: @tourism_phl 0917-5008351 [email protected] Work Phone: (612) 9279 3380 Website: www.morefunph.cn Youtube: Tourism Philippines Email Address: [email protected] Fax Number: (612) 9279 3381 Website: www.visitmyphilippines.com Regional Office IX Email: info@morefun EUROPE DOT REGIONAL OFFICES ANTONIO FERNANDO M. BLANCO inthephilippines.com.au Regional Office IV-A Director Website: www.tourismphilippines. FRANKFURT, GERMANY National Capital Region (NCR) REBECCA V. LABIT Department of Tourism-Region IX com.au Philippine Department of Tourism BENJAMIN F. SANTIAGO Director Ground Floor Samboangan Bayanihan, Facebook: facebook.com/ Kaiserhofstra Be 7 Director Department of Tourism-Region IV-A Cooperative Building, cor. Gen. Vicente TourismPhilippines.anz 60313, Frankfurt, Germany Department of Tourism-NCR Dencris Business Center, Halang, National Alvarez and Claveria Sts., Zone IV Twitter: twitter.com/PhilippinesANZ Work Phone: +49 (0) 69-20893 2nd Floor The New DOT Building 351 Highway, Calamba City, 4027 Laguna 7000 Zamboanga City Instagram: instagram.com/ Fax Number: +49 (0) 69-285127 Senator Gil Puyat Avenue, Makati City, Tel No.: (049) 508-0731 to 34/508-0761 Tel No.: (062) 955-2477 tourismphilippines Email: [email protected] Philippines 1200 508-0748 Fax No.: (062) 993-0030 You Tube: youtube.com/ Website: www.diephilippinen.de Tel No.: (632) 459-5200 to 459-5230 Fax No.: (049) 508-0760 / 508-0741 Email Address: [email protected] DOTPhilippinesANZPinterest www.morefunphilippines.de local 212 and 232 Email Address: [email protected] Philippinesaunz Email Address: metromanila@tourism. Regional Office X LONDON, UNITED KINGDOM gov.ph, [email protected] Regional Office IV-B MARIE ELAINE S. UNCHUAN TAIPEI, TAIWAN Embassy of the Philippines DANILO B. INTONG Director Philippine Department of Tourism Philippine Department of Tourism Cordillera Admin. Region (CAR) Director Department of Tourism-Region X 9th Flr., Number 176, Chang Chun Road 2nd flr, 10 Suffolk Street MARIE VENUS Q. TAN Department of Tourism-Region IV-B Gregorio Pelaez Sports Center, A. Velez Taipei, 104 Taiwan London, SWIY 4HG Director 2nd Floor The New DOT Building 351 Street, 9000 Cagayan de Oro City Work Phone: (886)(2) 2507 6664 Work Phone: +44 207 321 0668 Department of Tourism-CAR Senator Gil Puyat Avenue, Makati City, Tel No.: (088) 880-0172/880-3637 Fax Number: (886)(2) 2507 9036 / 9038 Fax Number: +44 207 925 2920 Baguio Tourism Complex, Governor Pack Philippines 1200 Fax No.: (088) 856-4048 Mobile Number: (886) 988 551 112 Mobile Number : +44 7478 676305 Road, 2600 Baguio City Tel No.: (632) 459-5200 to 459-5230 Airport Office Tel No.: (088) 858-8866 Email: [email protected] Email: [email protected] Tel No.: (074) 442-7014/424-8667 local 210 Email Address: [email protected] Website: www.itsmorefun Website: www.itsmorefun Fax No.: (074) 442-8848 (632) 890-1014 inthephilippines.com.tw inthephilippines.co.uk Email Address: [email protected] Fax No.: (02) 890-0945 Regional Office XI Email Address: [email protected] ROBERTO P. ALABADO III NORTH AMERICA JAPAN Regional Office I Director MARTIN S. VALERA, CSE Eligible Regional Office V Department of Tourism-Region XI SAN FRANCISCO, USA TOKYO, JAPAN Director MARIA ONG- RAVANILLA Room 512 LANDCO Corporate Center Philippine Department of Tourism Embassy of the Philippines Department of Tourism-Region I Director Building, J.P. Laurel Avenue, 447 Sutter Street, 5th Floor, Suite 507 Philippine Department of Tourism Oasis Country Resort Hotel, National Department of Tourism-Region V 8000 Davao City San Francisco, California 94108, USA 5-15-5, Roponggi, Minato-ku Highway, Brgy. Sevilla, San Fernando City, Regional Center Site, Rawis, Tel No.: (082) 221-0070/221-6955 Work Phone: 00(1) (415) 956 4060 Tokyo, Japan 106-85-37 2500 La Union 4500 Legazpi City Fax No.: (082) 225-1940 Fax Number: 00(1) (415) 956 2093 Work Phone: (81) (3) 5562 1583 Tel No.: (072) 888-2411/242-1656 Tel No.: (052) 481-5593/435-0085 Email Address: [email protected] Email: [email protected] 5562 1584 Fax No.: (072) 888-2098 Fax No.: (052) 482-0712/742-5004 [email protected] Fax Number: (81) (3) 5562 1593 Email Address: [email protected] Email Address: [email protected] LOS ANGELES, USA Email: [email protected] [email protected] [email protected] Regional Office XII Philippine Department of Tourism Website: www.premium-philippines.com [email protected] NELLY NITA N. DILLERA, CESO III 3660 Wilshire Boulevard, Suite 216 Regional Office VI Director Los Angeles. California 90010, USA OSAKA, JAPAN Regional Office II ATTY. HELEN J. CATALBAS Department of Tourism-Region XII Work Phone: 00(1) (213) 284 4855 Philippine Department of Tourism VIRGILIO M. MAGUIGAD Director Door #6 & 7 KL Lucena Realty Building, Fax Number: 00(1) (213) 386 4063 1F Honmachi DIS Bldg., Director Department of Tourism-Region VI Alunan Avenue cor. Jose Abad Santos Email: [email protected] 3-2-5 Honmachi Department of Tourism-Region II Western Visayas Regional Tourism Center, Street, 9506 Koronadal City Chou-ku, Osaka #2 Dalan na Pav-vurulun, Regional Capitol Grounds, Bonifacio Drive, Tel No.: (083) 520-1274 NEW YORK, USA Japan, 541-0053 Government Center, Carig Sur 5000 Iloilo City Fax No.: (083) 228-8667 Philippine Tourism Center Work Phone: (816) 6251 2400 Tuguegarao City, 3500 Cagayan Tel No.: (033) 337-5411/509-3550 Email Address: [email protected] 556 Fifth Avenue, New York Fax Number: (816) 6251 2401 Tel No.: (078) 373-9563/373-0785 Fax No.: (033) 335-0245 New York 10036, USA Email: [email protected] 304-1499 Office Mobile No.: 0917-7226691 Regional Office XIII Work Phone: 00(1) (212) 575 7915 Website: www.premium-philippines.com Telefax No.: (078) 304-1503 Email Address: [email protected] MARY JEAN A. CAMARIN Fax Number: 00(1) (212) 302 6759 Office Mobile No.: 0939-19854444 Website: www.westernvisayas Officer-In-Charge Email: [email protected] KOREA 0925-8801550 to 1555 tourism.com.ph Department of Tourism-Region XIII Email Address: [email protected] Ground Floor Grateful Realty Corp. CHINA SEOUL, KOREA [email protected] Regional Office VII Building, #008 Pili Drive, Philippine Department of Tourism Website: www.dotregion2.com.ph JUDY D. GABATO 8600 Butuan City BEIJING, CHINA Suite 801, Hotel President, Paiknam Officer-In-Charge Tel No.: (085) 341-8413 Philippine Tourism Office Building Department of Tourism-Region VII Fax No.: (085) 815-6040 Embassy of the Philippines Euljiro 1 (il)-ga,Jun-gu Ground Floor, LDM Building, cor. Legaspi Email Address: [email protected] Room 18-01 CITIC Building Tower A Seoul 04533, Korea and MJ Cuenco Sts., 6000 Cebu City No. 19 Jiangoumenwai Dajie, Work Phone: (822) 598 2290 Tel No.: (032) 412-1967/254-6650 Chaoyang District, Beijing 100004 Fax Number: (822) 318 0520 254-2811/412-1980 People’s Republic of China Email: [email protected] Airport Office Tel No.: (032) 340-8229 Work Phone: (008610) 6512-8809; Website: www.7107.co.kr 516-2976 8526-2330 Email Address: [email protected] Fax Number: (008610) 8526-2331 [email protected] Email: [email protected] Website: www.morefunph.cn