NEW TITLES • COMMUNICATION & MEDIA STUDIES NEW TITLES • COMMUNICATION & MEDIA STUDIES
DOUGLAS STONE and SHEILA HEEN SHEILA WELLER Thanks for the Feedback COMMUNICATION The News Sorority PAID
The Science and Art of Receiving Feedback Well Presort Std Diane Sawyer, Katie Couric, Christiane Amanpour—and the U.S. Postage Permit No. 169 The authors of the classic Difficult Conversations reveal how to turn evaluations, advice, Staten Island, NY (Ongoing, Imperfect, Complicated) Triumph of Women in TV News criticisms, and coaching into productive listening and learning. Although most people “Weller has written ‘the’ book of the year on TV broadcasting….[It] may be a…rapidly realize feedback is essential, they often dismiss it because it sits at the junction of two changing art form, but it’s definitely still going to need voices and faces and intelligence conflicting human desires: the desire to learn and grow and the desire to be accepted as & MEDIA STUDIES giving out the news no matter how much our socially gadget-manipulated changing they are. This first book to address this tension offers a framework to help us take on life’s world changes….Terrific.”—Chicago Tribune off-hand comments, annual evaluations, and unsolicited advice with curiosity and grace. “Rivetingly recounts these gutsy ladies’ time on the front lines of domestic and interna- “A road map to less defensiveness, more self-awareness, greater learning, and richer rela- tional war zones, political battlefields, and live morning television; the prejudices they’ve tionships.”—Adam Grant, The Wharton School, University of Pennsylvania for faced; the personal sacrifices made...as well as the backlashes that followed their every NEW TITLES 2015 - - PENGUIN PAPERBACK • 368 PAGES • 978-0-14-312713-0 • $17.00 gain….An inspiration for future generations of journalists.”—Vanity Fair PENGUIN PRESS HARDCOVER • 496 PAGES • 978-1-59420-427-2 • $29.95
DANA CASPERSEN , they how show
Uncharted LYNSEY ADDARIO Changing the Conversation The 17 Principles of Conflict Resolution It’s What I Do: A Photographer’s Life of Love and War A JOOST ELFFERS BOOK In this inspirational analysis of photojournalism as a profession that documents not only news but also the fate of society, Addario captures almost every major theater of war in In this invaluable manual, conflict expert Dana Caspersen teaches seventeen fundamen- the 21st century, chronicling the conflicts that have made, and remade, our world. As a tals for transforming conflicts into opportunities for growth. Beautifully packaged in a
A Photographer’s Life of Love and War A Photographer’s female photojournalist, Addario has fought her way into a male-dominated industry, graphic, color format, Changing the Conversation includes real-life examples, spot-on
Big Data as a Lens on Human Culture risking her life to bear witness to the human cost of war. advice, and easy-to-grasp exercises that demonstrate innovative ways to break out of destructive patterns, create useful dialogue in difficult situations, and find long-lasting “A gifted chronicler of her life and times, [Addario] stands at the forefront of her genera- solutions for conflicts. tion of photojournalists, young men and women who have come of age during the bru-
PENGUIN PUBLISHING GROUP Academic Marketing Department 375 Hudson Street NY 10014-3657 New York, tal years of endless war since 9/11….[This] is the riveting, unforgettable account of an PENGUIN PAPERBACK • 272 PAGES • 978-0-14-312686-7 • $18.00 & MEDIA STUDIES COMMUNICATION (Ongoing, Imperfect, Complicated) Triumph of Women in TV News of Women (Ongoing, Imperfect, Complicated) Triumph SHEILA WELLER The News Sorority Katie Couric, Christiane Amanpour—and the Diane Sawyer, be a…rapidly may TV on the book year broadcasting….[It] of ‘the’ written has “Weller intelligence and faces and needvoices to still going definitely it’s but art form, changing changing socially our gadget-manipulated much how matter the news no out giving Tribune Chicago changes….Terrific.”— world interna and domestic of lines the front time on ladies’ these gutsy recounts “Rivetingly • 978-1-59420-427-2 $29.95 PENGUIN PRESS HARDCOVER • 496 PAGES ADDARIO LYNSEY What I Do: It’s only not documents that a profession as photojournalism of analysis this inspirational In in war of everytheater almost major captures Addario society, of also the fate news but As a world. our remade, and made, have the conflicts that chronicling century, the 21st industry, a male-dominated into way her fought has Addario photojournalist, female war. of cost the human to bear to witness life her risking - genera her of forefront at the stands [Addario] and times, her life of chronicler gifted “A the bru during age of come who have women and men young photojournalists, of tion • 978-1-59420-537-8 $29.95 PENGUIN PRESS HARDCOVER • 384 PAGES EREZ AIDEN and JEAN-BAPTISTE MICHEL Uncharted: massive Google’s sifts through that a tool created Michel and Aiden scientists Harvard art has how evolved, has language how like trends, cultural uncover to books archive In war. toward trend nations even how and been censored, business. and politics, the sciences, humanities, will revolutionize research Data Big ideas in decades, presented of the world from developments exciting the most of “One endlessly and unpretentious, endearingly brilliant, frighteningly two by panache with University Harvard Pinker, scientists.”—Steven young creative • 978-1-59463-290-7 $16.00 • 288 PAGES RIVERHEAD PAPERBACK STEVEN PINKER The Sense of Style in the 21st Century Guide to Writing The Thinking Person’s century, 21st the for guide usage a creates scientist cognitive and The linguist bestselling stylish and clear crafting of the challenge to mind and language the sciences of applying and reason with usage dogma about practical replaces this book, short, Pinker In prose. robotically. than rather judiciously guidelines apply to writers evidence, allowing to going is English that notion to the “This smackdown clear is a book gracefuland a new century.”—John for the Strunk & White written has dogs. Pinker the proverbial of Babel McWhorter, authorPower of The • 978-0-670-02585-5 $27.95 VIKING HARDCOVER • 368 PAGES tional war zones, political battlefields, and live morning television; the prejudices they’ve they’ve prejudices the television; morning live and political battlefields, zones, war tional their everyfollowed as well faced; the backlashes thethat personal sacrificesmade...as Fair Vanity journalists.”— of generations future for inspiration gain….An an of account unforgettable is the 9/11….[This] riveting, since war endless of talyears of Baghdad Fall The of author Anderson, the very at edge.”—Lee lived life extraordinary extraordinary life lived at the very edge.”—Lee Anderson, author of The Fall of Baghdad PENGUIN PRESS HARDCOVER • 384 PAGES • 978-1-59420-537-8 • $29.95 JOHN NEFFINGER and MATTHEW KOHUT Compelling People EREZ AIDEN and JEAN-BAPTISTE MICHEL
The Hidden Qualities That Make Us Influential NEW TITLES • Uncharted: Big Data as a Lens on Human Culture Drawing on cutting-edge social science research as well as their own work with For- Harvard scientists Aiden and Michel created a tool that sifts through Google’s massive tune 500 executives, members of Congress, TED speakers, and Nobel Prize winners, books archive to uncover cultural trends, like how language has evolved, how art has Neffinger and Kohut reveal how we size each other up—and how we can learn to win the been censored, and even how nations trend toward war. In Uncharted, they show how admiration, respect, and affection we desire. Big Data research will revolutionize the sciences, humanities, politics, and business. “[This is] the first book to capture and share the insights from all the recent ground- “One of the most exciting developments from the world of ideas in decades, presented breaking research on how we judge and persuade each other. And it translates that with panache by two frighteningly brilliant, endearingly unpretentious, and endlessly into simple, practical terms anyone can use to build more effective relationships.” creative young scientists.”—Steven Pinker, Harvard University —Amy Cuddy, Harvard Business School RIVERHEAD PAPERBACK • 288 PAGES • 978-1-59463-290-7 • $16.00 PLUME PAPERBACK • 304 PAGES • 978-0-14-218102-7 • $17.00 2015
DIANNA BOOHER for STEVEN PINKER What More Can I Say? The Sense of Style The Thinking Person’s Guide to Writing in the 21st Century Why Communication Fails and What to Do About It The bestselling linguist and cognitive scientist creates a usage guide for the 21st century, Communication expert Dianna Booher provides an essential nine-point checklist for applying the sciences of language and mind to the challenge of crafting clear and stylish success in the art of communication and persuasion, including tips on building solid prose. In this short, practical book, Pinker replaces dogma about usage with reason and relationships and increasing credibility in the workplace. With lessons from politics, pop
WWW.PENGUIN.COM/ACADEMIC evidence, allowing writers to apply guidelines judiciously rather than robotically. culture, business, family life, and current events, the book identifies common reasons “This book is a graceful and clear smackdown to the notion that English is going to
why communicators fail to accomplish their goals and presents examples and analyses of PENGUIN PUBLISHING GROUP
NEW TITLES the proverbial dogs. Pinker has written the Strunk & White for a new century.”—John
messages that fail and succeed. our College Faculty Information Service (CFIS) at: PENGUIN PUBLISHING GROUP WWW.PENGUIN.COM/FACINFO McWhorter, author of The Power of Babel
PERIGEE PAPERBACK • 176 PAGES • 978-0-735-20533-8 • $15.00 For complimentary examination copies and personalized assistance in selecting titles for your courses, sign up for assistance in selecting titles for your courses, sign up WWW.PENGUIN.COM/ACADEMIC VIKING HARDCOVER • 368 PAGES • 978-0-670-02585-5 • $27.95
& MEDIA STUDIES & COMMUNICATION
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our College Faculty Information Service (CFIS) at: (CFIS) Service Information Faculty College our
assistance in selecting titles for your courses, sign up for for up sign courses, your for titles selecting in assistance
For complimentary examination copies and personalized personalized and copies examination complimentary For
Permit No. 169 No. Permit
Staten Island, NY Island, Staten
PAID
New York, NY 10014-3657 NY York, New
U.S. Postage U.S. 375 Hudson Street Hudson 375
Presort Std Presort Academic Marketing Department Marketing Academic PENGUIN PUBLISHING GROUP PUBLISHING PENGUIN
- - - - reveal how to turn evaluations, advice, advice, evaluations, turn to how reveal Conversations Difficult COMMUNICATION & MEDIA STUDIES COMMUNICATION DOUGLAS STONE and SHEILA HEEN Thanks for the Feedback The Science and Art of Receiving Feedback Well classic of the authors The people most Although learning. and listening productive into coaching and criticisms, of two junction at the it sits it because dismiss they essential, often is feedback realize as to be accepted desire and the and grow to learn desire the desires: human conflicting life’s on ustake help to framework offers a tension this to address first This book they are. and grace. with advice curiosity unsolicited and evaluations, annual comments, off-hand rela richer and learning, greater self-awareness, more defensiveness, less to map road “A • 978-0-14-312713-0 $17.00 • 368 PAGES PENGUIN PAPERBACK DANA CASPERSEN Changing the Conversation The 17 Principles of Conflict Resolution A JOOST ELFFERS BOOK expert conflict fundamen teaches Caspersenseventeen Dana manual, this invaluable In • 978-0-14-312686-7 $18.00 • 272 PAGES PENGUIN PAPERBACK KOHUT JOHN NEFFINGER and MATTHEW Compelling People The Hidden Qualities That Make Us Influential For with work their own as well social as cutting-edge science research on Drawing • 978-0-14-218102-7 $17.00 • 304 PAGES PLUME PAPERBACK DIANNA BOOHER What More Can I Say? Why Communication Fails and What to Do About It for checklist nine-point essential an expert Booher Dianna provides Communication solid building on tips including persuasion, and communication in the art of success pop politics, from lessons With thein workplace. credibility increasing and relationships reasons common the book identifies events, current and life, family business, culture, of analyses and examples presents and their goals accomplish to fail communicators why succeed. and fail that messages • 978-0-735-20533-8 $15.00 • 176 PAGES PERIGEE PAPERBACK tionships.”—Adam Grant, The Wharton School, University of Pennsylvania Pennsylvania of University School, Wharton The Grant, tionships.”—Adam in a packaged Beautifully growth. for opportunities into conflicts transforming tals for spot-on examples, real-life includes Conversation the Changing format, color graphic, of out break to ways innovative demonstrate that exercises easy-to-grasp and advice, long-lasting find and usefulsituations, dialogue in difficult create destructive patterns, conflicts. for solutions winners, Prize Nobel TED speakers, and Congress, of members 500 executives, tune to can winthe welearn how up—and other we size each how reveal Kohut and Neffinger we desire. affection respect, and admiration, ground recent allfrom the insights the share and capture to is] first “[This the book that translates it And persuade each other. and judge we how on research breaking relationships.” effective more build use to can practicalanyone terms simple, into School Business Harvard Cuddy, —Amy NEW TITLES • NEW TITLES • COMMUNICATION & MEDIA STUDIES NEW TITLES • COMMUNICATION & MEDIA STUDIES
DOUGLAS STONE and SHEILA HEEN SHEILA WELLER Thanks for the Feedback COMMUNICATION The News Sorority PAID
The Science and Art of Receiving Feedback Well Presort Std Diane Sawyer, Katie Couric, Christiane Amanpour—and the U.S. Postage Permit No. 169 The authors of the classic Difficult Conversations reveal how to turn evaluations, advice, Staten Island, NY (Ongoing, Imperfect, Complicated) Triumph of Women in TV News criticisms, and coaching into productive listening and learning. Although most people “Weller has written ‘the’ book of the year on TV broadcasting….[It] may be a…rapidly realize feedback is essential, they often dismiss it because it sits at the junction of two changing art form, but it’s definitely still going to need voices and faces and intelligence conflicting human desires: the desire to learn and grow and the desire to be accepted as & MEDIA STUDIES giving out the news no matter how much our socially gadget-manipulated changing they are. This first book to address this tension offers a framework to help us take on life’s world changes….Terrific.”—Chicago Tribune off-hand comments, annual evaluations, and unsolicited advice with curiosity and grace. “Rivetingly recounts these gutsy ladies’ time on the front lines of domestic and interna- “A road map to less defensiveness, more self-awareness, greater learning, and richer rela- tional war zones, political battlefields, and live morning television; the prejudices they’ve tionships.”—Adam Grant, The Wharton School, University of Pennsylvania for faced; the personal sacrifices made...as well as the backlashes that followed their every NEW TITLES 2015 - - PENGUIN PAPERBACK • 368 PAGES • 978-0-14-312713-0 • $17.00 gain….An inspiration for future generations of journalists.”—Vanity Fair PENGUIN PRESS HARDCOVER • 496 PAGES • 978-1-59420-427-2 • $29.95
DANA CASPERSEN , they how show
Uncharted LYNSEY ADDARIO Changing the Conversation The 17 Principles of Conflict Resolution It’s What I Do: A Photographer’s Life of Love and War A JOOST ELFFERS BOOK In this inspirational analysis of photojournalism as a profession that documents not only news but also the fate of society, Addario captures almost every major theater of war in In this invaluable manual, conflict expert Dana Caspersen teaches seventeen fundamen- the 21st century, chronicling the conflicts that have made, and remade, our world. As a tals for transforming conflicts into opportunities for growth. Beautifully packaged in a
A Photographer’s Life of Love and War A Photographer’s female photojournalist, Addario has fought her way into a male-dominated industry, graphic, color format, Changing the Conversation includes real-life examples, spot-on
Big Data as a Lens on Human Culture risking her life to bear witness to the human cost of war. advice, and easy-to-grasp exercises that demonstrate innovative ways to break out of destructive patterns, create useful dialogue in difficult situations, and find long-lasting “A gifted chronicler of her life and times, [Addario] stands at the forefront of her genera- solutions for conflicts. tion of photojournalists, young men and women who have come of age during the bru-
PENGUIN PUBLISHING GROUP Academic Marketing Department 375 Hudson Street NY 10014-3657 New York, tal years of endless war since 9/11….[This] is the riveting, unforgettable account of an PENGUIN PAPERBACK • 272 PAGES • 978-0-14-312686-7 • $18.00 & MEDIA STUDIES COMMUNICATION (Ongoing, Imperfect, Complicated) Triumph of Women in TV News of Women (Ongoing, Imperfect, Complicated) Triumph SHEILA WELLER The News Sorority Katie Couric, Christiane Amanpour—and the Diane Sawyer, be a…rapidly may TV on the book year broadcasting….[It] of ‘the’ written has “Weller intelligence and faces and needvoices to still going definitely it’s but art form, changing changing socially our gadget-manipulated much how matter the news no out giving Tribune Chicago changes….Terrific.”— world interna and domestic of lines the front time on ladies’ these gutsy recounts “Rivetingly • 978-1-59420-427-2 $29.95 PENGUIN PRESS HARDCOVER • 496 PAGES ADDARIO LYNSEY What I Do: It’s only not documents that a profession as photojournalism of analysis this inspirational In in war of everytheater almost major captures Addario society, of also the fate news but As a world. our remade, and made, have the conflicts that chronicling century, the 21st industry, a male-dominated into way her fought has Addario photojournalist, female war. of cost the human to bear to witness life her risking - genera her of forefront at the stands [Addario] and times, her life of chronicler gifted “A the bru during age of come who have women and men young photojournalists, of tion • 978-1-59420-537-8 $29.95 PENGUIN PRESS HARDCOVER • 384 PAGES EREZ AIDEN and JEAN-BAPTISTE MICHEL Uncharted: massive Google’s sifts through that a tool created Michel and Aiden scientists Harvard art has how evolved, has language how like trends, cultural uncover to books archive In war. toward trend nations even how and been censored, business. and politics, the sciences, humanities, will revolutionize research Data Big ideas in decades, presented of the world from developments exciting the most of “One endlessly and unpretentious, endearingly brilliant, frighteningly two by panache with University Harvard Pinker, scientists.”—Steven young creative • 978-1-59463-290-7 $16.00 • 288 PAGES RIVERHEAD PAPERBACK STEVEN PINKER The Sense of Style in the 21st Century Guide to Writing The Thinking Person’s century, 21st the for guide usage a creates scientist cognitive and The linguist bestselling stylish and clear crafting of the challenge to mind and language the sciences of applying and reason with usage dogma about practical replaces this book, short, Pinker In prose. robotically. than rather judiciously guidelines apply to writers evidence, allowing to going is English that notion to the “This smackdown clear is a book gracefuland a new century.”—John for the Strunk & White written has dogs. Pinker the proverbial of Babel McWhorter, authorPower of The • 978-0-670-02585-5 $27.95 VIKING HARDCOVER • 368 PAGES tional war zones, political battlefields, and live morning television; the prejudices they’ve they’ve prejudices the television; morning live and political battlefields, zones, war tional their everyfollowed as well faced; the backlashes thethat personal sacrificesmade...as Fair Vanity journalists.”— of generations future for inspiration gain….An an of account unforgettable is the 9/11….[This] riveting, since war endless of talyears of Baghdad Fall The of author Anderson, the very at edge.”—Lee lived life extraordinary extraordinary life lived at the very edge.”—Lee Anderson, author of The Fall of Baghdad PENGUIN PRESS HARDCOVER • 384 PAGES • 978-1-59420-537-8 • $29.95 JOHN NEFFINGER and MATTHEW KOHUT Compelling People EREZ AIDEN and JEAN-BAPTISTE MICHEL
The Hidden Qualities That Make Us Influential NEW TITLES • Uncharted: Big Data as a Lens on Human Culture Drawing on cutting-edge social science research as well as their own work with For- Harvard scientists Aiden and Michel created a tool that sifts through Google’s massive tune 500 executives, members of Congress, TED speakers, and Nobel Prize winners, books archive to uncover cultural trends, like how language has evolved, how art has Neffinger and Kohut reveal how we size each other up—and how we can learn to win the been censored, and even how nations trend toward war. In Uncharted, they show how admiration, respect, and affection we desire. Big Data research will revolutionize the sciences, humanities, politics, and business. “[This is] the first book to capture and share the insights from all the recent ground- “One of the most exciting developments from the world of ideas in decades, presented breaking research on how we judge and persuade each other. And it translates that with panache by two frighteningly brilliant, endearingly unpretentious, and endlessly into simple, practical terms anyone can use to build more effective relationships.” creative young scientists.”—Steven Pinker, Harvard University —Amy Cuddy, Harvard Business School RIVERHEAD PAPERBACK • 288 PAGES • 978-1-59463-290-7 • $16.00 PLUME PAPERBACK • 304 PAGES • 978-0-14-218102-7 • $17.00 2015
DIANNA BOOHER for STEVEN PINKER What More Can I Say? The Sense of Style The Thinking Person’s Guide to Writing in the 21st Century Why Communication Fails and What to Do About It The bestselling linguist and cognitive scientist creates a usage guide for the 21st century, Communication expert Dianna Booher provides an essential nine-point checklist for applying the sciences of language and mind to the challenge of crafting clear and stylish success in the art of communication and persuasion, including tips on building solid prose. In this short, practical book, Pinker replaces dogma about usage with reason and relationships and increasing credibility in the workplace. With lessons from politics, pop
WWW.PENGUIN.COM/ACADEMIC evidence, allowing writers to apply guidelines judiciously rather than robotically. culture, business, family life, and current events, the book identifies common reasons “This book is a graceful and clear smackdown to the notion that English is going to
why communicators fail to accomplish their goals and presents examples and analyses of PENGUIN PUBLISHING GROUP
NEW TITLES the proverbial dogs. Pinker has written the Strunk & White for a new century.”—John
messages that fail and succeed. our College Faculty Information Service (CFIS) at: PENGUIN PUBLISHING GROUP WWW.PENGUIN.COM/FACINFO McWhorter, author of The Power of Babel
PERIGEE PAPERBACK • 176 PAGES • 978-0-735-20533-8 • $15.00 For complimentary examination copies and personalized assistance in selecting titles for your courses, sign up for assistance in selecting titles for your courses, sign up WWW.PENGUIN.COM/ACADEMIC VIKING HARDCOVER • 368 PAGES • 978-0-670-02585-5 • $27.95
& MEDIA STUDIES & COMMUNICATION
WWW.PENGUIN.COM/FACINFO
our College Faculty Information Service (CFIS) at: (CFIS) Service Information Faculty College our
assistance in selecting titles for your courses, sign up for for up sign courses, your for titles selecting in assistance
For complimentary examination copies and personalized personalized and copies examination complimentary For
Permit No. 169 No. Permit
Staten Island, NY Island, Staten
PAID
New York, NY 10014-3657 NY York, New
U.S. Postage U.S. 375 Hudson Street Hudson 375
Presort Std Presort Academic Marketing Department Marketing Academic PENGUIN PUBLISHING GROUP PUBLISHING PENGUIN
- - - - reveal how to turn evaluations, advice, advice, evaluations, turn to how reveal Conversations Difficult COMMUNICATION & MEDIA STUDIES COMMUNICATION DOUGLAS STONE and SHEILA HEEN Thanks for the Feedback The Science and Art of Receiving Feedback Well classic of the authors The people most Although learning. and listening productive into coaching and criticisms, of two junction at the it sits it because dismiss they essential, often is feedback realize as to be accepted desire and the and grow to learn desire the desires: human conflicting life’s on ustake help to framework offers a tension this to address first This book they are. and grace. with advice curiosity unsolicited and evaluations, annual comments, off-hand rela richer and learning, greater self-awareness, more defensiveness, less to map road “A • 978-0-14-312713-0 $17.00 • 368 PAGES PENGUIN PAPERBACK DANA CASPERSEN Changing the Conversation The 17 Principles of Conflict Resolution A JOOST ELFFERS BOOK expert conflict fundamen teaches Caspersenseventeen Dana manual, this invaluable In • 978-0-14-312686-7 $18.00 • 272 PAGES PENGUIN PAPERBACK KOHUT JOHN NEFFINGER and MATTHEW Compelling People The Hidden Qualities That Make Us Influential For with work their own as well social as cutting-edge science research on Drawing • 978-0-14-218102-7 $17.00 • 304 PAGES PLUME PAPERBACK DIANNA BOOHER What More Can I Say? Why Communication Fails and What to Do About It for checklist nine-point essential an expert Booher Dianna provides Communication solid building on tips including persuasion, and communication in the art of success pop politics, from lessons With thein workplace. credibility increasing and relationships reasons common the book identifies events, current and life, family business, culture, of analyses and examples presents and their goals accomplish to fail communicators why succeed. and fail that messages • 978-0-735-20533-8 $15.00 • 176 PAGES PERIGEE PAPERBACK tionships.”—Adam Grant, The Wharton School, University of Pennsylvania Pennsylvania of University School, Wharton The Grant, tionships.”—Adam in a packaged Beautifully growth. for opportunities into conflicts transforming tals for spot-on examples, real-life includes Conversation the Changing format, color graphic, of out break to ways innovative demonstrate that exercises easy-to-grasp and advice, long-lasting find and usefulsituations, dialogue in difficult create destructive patterns, conflicts. for solutions winners, Prize Nobel TED speakers, and Congress, of members 500 executives, tune to can winthe welearn how up—and other we size each how reveal Kohut and Neffinger we desire. affection respect, and admiration, ground recent allfrom the insights the share and capture to is] first “[This the book that translates it And persuade each other. and judge we how on research breaking relationships.” effective more build use to can practicalanyone terms simple, into School Business Harvard Cuddy, —Amy NEW TITLES • NEW TITLES • COMMUNICATION & MEDIA STUDIES NEW TITLES • COMMUNICATION & MEDIA STUDIES
DOUGLAS STONE and SHEILA HEEN SHEILA WELLER Thanks for the Feedback COMMUNICATION The News Sorority PAID
The Science and Art of Receiving Feedback Well Presort Std Diane Sawyer, Katie Couric, Christiane Amanpour—and the U.S. Postage Permit No. 169 The authors of the classic Difficult Conversations reveal how to turn evaluations, advice, Staten Island, NY (Ongoing, Imperfect, Complicated) Triumph of Women in TV News criticisms, and coaching into productive listening and learning. Although most people “Weller has written ‘the’ book of the year on TV broadcasting….[It] may be a…rapidly realize feedback is essential, they often dismiss it because it sits at the junction of two changing art form, but it’s definitely still going to need voices and faces and intelligence conflicting human desires: the desire to learn and grow and the desire to be accepted as & MEDIA STUDIES giving out the news no matter how much our socially gadget-manipulated changing they are. This first book to address this tension offers a framework to help us take on life’s world changes….Terrific.”—Chicago Tribune off-hand comments, annual evaluations, and unsolicited advice with curiosity and grace. “Rivetingly recounts these gutsy ladies’ time on the front lines of domestic and interna- “A road map to less defensiveness, more self-awareness, greater learning, and richer rela- tional war zones, political battlefields, and live morning television; the prejudices they’ve tionships.”—Adam Grant, The Wharton School, University of Pennsylvania for faced; the personal sacrifices made...as well as the backlashes that followed their every NEW TITLES 2015 - - PENGUIN PAPERBACK • 368 PAGES • 978-0-14-312713-0 • $17.00 gain….An inspiration for future generations of journalists.”—Vanity Fair PENGUIN PRESS HARDCOVER • 496 PAGES • 978-1-59420-427-2 • $29.95
DANA CASPERSEN , they how show
Uncharted LYNSEY ADDARIO Changing the Conversation The 17 Principles of Conflict Resolution It’s What I Do: A Photographer’s Life of Love and War A JOOST ELFFERS BOOK In this inspirational analysis of photojournalism as a profession that documents not only news but also the fate of society, Addario captures almost every major theater of war in In this invaluable manual, conflict expert Dana Caspersen teaches seventeen fundamen- the 21st century, chronicling the conflicts that have made, and remade, our world. As a tals for transforming conflicts into opportunities for growth. Beautifully packaged in a
A Photographer’s Life of Love and War A Photographer’s female photojournalist, Addario has fought her way into a male-dominated industry, graphic, color format, Changing the Conversation includes real-life examples, spot-on
Big Data as a Lens on Human Culture risking her life to bear witness to the human cost of war. advice, and easy-to-grasp exercises that demonstrate innovative ways to break out of destructive patterns, create useful dialogue in difficult situations, and find long-lasting “A gifted chronicler of her life and times, [Addario] stands at the forefront of her genera- solutions for conflicts. tion of photojournalists, young men and women who have come of age during the bru-
PENGUIN PUBLISHING GROUP Academic Marketing Department 375 Hudson Street NY 10014-3657 New York, tal years of endless war since 9/11….[This] is the riveting, unforgettable account of an PENGUIN PAPERBACK • 272 PAGES • 978-0-14-312686-7 • $18.00 & MEDIA STUDIES COMMUNICATION (Ongoing, Imperfect, Complicated) Triumph of Women in TV News of Women (Ongoing, Imperfect, Complicated) Triumph SHEILA WELLER The News Sorority Katie Couric, Christiane Amanpour—and the Diane Sawyer, be a…rapidly may TV on the book year broadcasting….[It] of ‘the’ written has “Weller intelligence and faces and needvoices to still going definitely it’s but art form, changing changing socially our gadget-manipulated much how matter the news no out giving Tribune Chicago changes….Terrific.”— world interna and domestic of lines the front time on ladies’ these gutsy recounts “Rivetingly • 978-1-59420-427-2 $29.95 PENGUIN PRESS HARDCOVER • 496 PAGES ADDARIO LYNSEY What I Do: It’s only not documents that a profession as photojournalism of analysis this inspirational In in war of everytheater almost major captures Addario society, of also the fate news but As a world. our remade, and made, have the conflicts that chronicling century, the 21st industry, a male-dominated into way her fought has Addario photojournalist, female war. of cost the human to bear to witness life her risking - genera her of forefront at the stands [Addario] and times, her life of chronicler gifted “A the bru during age of come who have women and men young photojournalists, of tion • 978-1-59420-537-8 $29.95 PENGUIN PRESS HARDCOVER • 384 PAGES EREZ AIDEN and JEAN-BAPTISTE MICHEL Uncharted: massive Google’s sifts through that a tool created Michel and Aiden scientists Harvard art has how evolved, has language how like trends, cultural uncover to books archive In war. toward trend nations even how and been censored, business. and politics, the sciences, humanities, will revolutionize research Data Big ideas in decades, presented of the world from developments exciting the most of “One endlessly and unpretentious, endearingly brilliant, frighteningly two by panache with University Harvard Pinker, scientists.”—Steven young creative • 978-1-59463-290-7 $16.00 • 288 PAGES RIVERHEAD PAPERBACK STEVEN PINKER The Sense of Style in the 21st Century Guide to Writing The Thinking Person’s century, 21st the for guide usage a creates scientist cognitive and The linguist bestselling stylish and clear crafting of the challenge to mind and language the sciences of applying and reason with usage dogma about practical replaces this book, short, Pinker In prose. robotically. than rather judiciously guidelines apply to writers evidence, allowing to going is English that notion to the “This smackdown clear is a book gracefuland a new century.”—John for the Strunk & White written has dogs. Pinker the proverbial of Babel McWhorter, authorPower of The • 978-0-670-02585-5 $27.95 VIKING HARDCOVER • 368 PAGES tional war zones, political battlefields, and live morning television; the prejudices they’ve they’ve prejudices the television; morning live and political battlefields, zones, war tional their everyfollowed as well faced; the backlashes thethat personal sacrificesmade...as Fair Vanity journalists.”— of generations future for inspiration gain….An an of account unforgettable is the 9/11….[This] riveting, since war endless of talyears of Baghdad Fall The of author Anderson, the very at edge.”—Lee lived life extraordinary extraordinary life lived at the very edge.”—Lee Anderson, author of The Fall of Baghdad PENGUIN PRESS HARDCOVER • 384 PAGES • 978-1-59420-537-8 • $29.95 JOHN NEFFINGER and MATTHEW KOHUT Compelling People EREZ AIDEN and JEAN-BAPTISTE MICHEL
The Hidden Qualities That Make Us Influential NEW TITLES • Uncharted: Big Data as a Lens on Human Culture Drawing on cutting-edge social science research as well as their own work with For- Harvard scientists Aiden and Michel created a tool that sifts through Google’s massive tune 500 executives, members of Congress, TED speakers, and Nobel Prize winners, books archive to uncover cultural trends, like how language has evolved, how art has Neffinger and Kohut reveal how we size each other up—and how we can learn to win the been censored, and even how nations trend toward war. In Uncharted, they show how admiration, respect, and affection we desire. Big Data research will revolutionize the sciences, humanities, politics, and business. “[This is] the first book to capture and share the insights from all the recent ground- “One of the most exciting developments from the world of ideas in decades, presented breaking research on how we judge and persuade each other. And it translates that with panache by two frighteningly brilliant, endearingly unpretentious, and endlessly into simple, practical terms anyone can use to build more effective relationships.” creative young scientists.”—Steven Pinker, Harvard University —Amy Cuddy, Harvard Business School RIVERHEAD PAPERBACK • 288 PAGES • 978-1-59463-290-7 • $16.00 PLUME PAPERBACK • 304 PAGES • 978-0-14-218102-7 • $17.00 2015
DIANNA BOOHER for STEVEN PINKER What More Can I Say? The Sense of Style The Thinking Person’s Guide to Writing in the 21st Century Why Communication Fails and What to Do About It The bestselling linguist and cognitive scientist creates a usage guide for the 21st century, Communication expert Dianna Booher provides an essential nine-point checklist for applying the sciences of language and mind to the challenge of crafting clear and stylish success in the art of communication and persuasion, including tips on building solid prose. In this short, practical book, Pinker replaces dogma about usage with reason and relationships and increasing credibility in the workplace. With lessons from politics, pop
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- - - - reveal how to turn evaluations, advice, advice, evaluations, turn to how reveal Conversations Difficult COMMUNICATION & MEDIA STUDIES COMMUNICATION DOUGLAS STONE and SHEILA HEEN Thanks for the Feedback The Science and Art of Receiving Feedback Well classic of the authors The people most Although learning. and listening productive into coaching and criticisms, of two junction at the it sits it because dismiss they essential, often is feedback realize as to be accepted desire and the and grow to learn desire the desires: human conflicting life’s on ustake help to framework offers a tension this to address first This book they are. and grace. with advice curiosity unsolicited and evaluations, annual comments, off-hand rela richer and learning, greater self-awareness, more defensiveness, less to map road “A • 978-0-14-312713-0 $17.00 • 368 PAGES PENGUIN PAPERBACK DANA CASPERSEN Changing the Conversation The 17 Principles of Conflict Resolution A JOOST ELFFERS BOOK expert conflict fundamen teaches Caspersenseventeen Dana manual, this invaluable In • 978-0-14-312686-7 $18.00 • 272 PAGES PENGUIN PAPERBACK KOHUT JOHN NEFFINGER and MATTHEW Compelling People The Hidden Qualities That Make Us Influential For with work their own as well social as cutting-edge science research on Drawing • 978-0-14-218102-7 $17.00 • 304 PAGES PLUME PAPERBACK DIANNA BOOHER What More Can I Say? Why Communication Fails and What to Do About It for checklist nine-point essential an expert Booher Dianna provides Communication solid building on tips including persuasion, and communication in the art of success pop politics, from lessons With thein workplace. credibility increasing and relationships reasons common the book identifies events, current and life, family business, culture, of analyses and examples presents and their goals accomplish to fail communicators why succeed. and fail that messages • 978-0-735-20533-8 $15.00 • 176 PAGES PERIGEE PAPERBACK tionships.”—Adam Grant, The Wharton School, University of Pennsylvania Pennsylvania of University School, Wharton The Grant, tionships.”—Adam in a packaged Beautifully growth. for opportunities into conflicts transforming tals for spot-on examples, real-life includes Conversation the Changing format, color graphic, of out break to ways innovative demonstrate that exercises easy-to-grasp and advice, long-lasting find and usefulsituations, dialogue in difficult create destructive patterns, conflicts. for solutions winners, Prize Nobel TED speakers, and Congress, of members 500 executives, tune to can winthe welearn how up—and other we size each how reveal Kohut and Neffinger we desire. affection respect, and admiration, ground recent allfrom the insights the share and capture to is] first “[This the book that translates it And persuade each other. and judge we how on research breaking relationships.” effective more build use to can practicalanyone terms simple, into School Business Harvard Cuddy, —Amy NEW TITLES • NEW TITLES • COMMUNICATION & MEDIA STUDIES NEW TITLES • COMMUNICATION & MEDIA STUDIES NEW TITLES • COMMUNICATION & MEDIA STUDIES EXAMINATION COPY ORDER FORM / COMMUNICATION & MEDIA STUDIES 2015
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ALEX PENTLAND JOHN POLLACK JOHN HAVENS TITLE ISBN FEE Social Physics: How Social Networks Can Make Us Smarter Shortcut Hacking Happiness MIT professor and leading data scientist Pentland presents a landmark tour of the new How Analogies Reveal Connections, Spark Innovation, Why Your Personal Data Counts and How Tracking It Can Change the World science of idea flow, offering insights into collective intelligence and social influence. and Sell Our Greatest Ideas Havens shows how we can utilize technology to improve the human experience and Course Name:______“Filled with rich findings about what makes people tick. Using millions of data points From the meatpacking plants that inspired Henry Ford’s assembly line to the “bicycle for drive social change, how we can use metrics gathered by our mobile devices to improve Term:______Anticipated Enrollment:______measured over a long period of time in real settings…the author has monitored human the mind” that Steve Jobs envisioned as the Macintosh computer, a presidential speech- our lives, and how sharing information connects us with people in need. behavior on an unprecedented scale….A fascinating look at a new field.”—The Economist writer for Bill Clinton explores the power of analogy to fuel thought, connect ideas, TARCHER PAPERBACK • 304 PAGES • 978-0-399-17319-6 • $16.95 “Whisk[s] you up to speed on cutting-edge research at the interface of technology, be- spark innovation, and shape outcomes. Rich with engaging stories, surprising examples, havioral science, and the social world….Pentland brilliantly analyzes how new ideas flow and practical methods of evaluating the truth and effectiveness of analogies,Shortcut and how, with the emergence of the ‘data-driven society,’ they will increasingly influence improves critical thinking, enhances creativity, and offers readers a fresh approach to MICHAEL HARRIS Course Name:______every aspect of our lives.”—Stephen M. Kosslyn, Keck Graduate Institute resolving some of today’s most intractable challenges. Term:______Anticipated Enrollment:______PENGUIN PAPERBACK • 320 PAGES • 978-1-59420-565-1 • $27.95 GOTHAM HARDCOVER • 256 PAGES • 978-1-592-40849-8 • $27.00 The End of Absence Reclaiming What We’ve Lost in a World of Constant Connection CHARLES SEIFE BRETT MARTIN According to Harris, today’s rarest commodity is the chance to be alone with our thoughts. To understand our predicament, he explores the “end of absence” in every part Course Name:______of our lives, from sex and commerce to memory and attention span. Virtual Unreality: The New Era of Digital Deception Difficult Men:Behind the Scenes of a Creative Revolution: Term:______Anticipated Enrollment:______“Thoughtful, well-written….Combines personal narrative with the views of experts to From The Sopranos and The Wire to Mad Men and Breaking Bad Digital information is a powerful tool that spreads unbelievably rapidly, infects all cor- show us that the digital revolution...contains traps that can lead us to understand less ners of society, and is impossible to control—even when that information is actually a Featuring extensive interviews with major players, writers, executives, directors, and even as we seem to know more.”—Barry Schwartz, author of The Paradox of Choice lie. In Virtual Unreality, Seife takes on everything from breaking news coverage to online actors, Martin recounts the rise and inner workings of a genre that represents both a CURRENT HARDCOVER • 256 PAGES • 978-1-59184-693-2 • $26.95 dating to Wikipedia, arming readers with tools for discerning fact from fiction online. cultural watershed and a new golden age for cable TV. 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In this touching, funny memoir, the great storyteller your order to be processed. of areas—from hurricanes to baseball, gambling to the stock market, government to pro- Signature:______opens up about his Depression-era childhood, his big break as a comedy writer, his un- Hatching Twitter PAPERBACKS: fessional basketball—Silver shows that the best predictors tend to be hard workers who precedented string of TV hits, and his thoughts on marriage and fatherhood. A True Story of Money, Power, Friendship, and Betrayal Card Address (if different from shipping address):______UNDER $20.00: $3.00 pay attention to detail, appreciate probability, and distinguish between the expected and “Lear and his...contemporaries built a mass medium with their bare hands. 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ALEX PENTLAND JOHN POLLACK JOHN HAVENS TITLE ISBN FEE Social Physics: How Social Networks Can Make Us Smarter Shortcut Hacking Happiness MIT professor and leading data scientist Pentland presents a landmark tour of the new How Analogies Reveal Connections, Spark Innovation, Why Your Personal Data Counts and How Tracking It Can Change the World science of idea flow, offering insights into collective intelligence and social influence. and Sell Our Greatest Ideas Havens shows how we can utilize technology to improve the human experience and Course Name:______“Filled with rich findings about what makes people tick. Using millions of data points From the meatpacking plants that inspired Henry Ford’s assembly line to the “bicycle for drive social change, how we can use metrics gathered by our mobile devices to improve Term:______Anticipated Enrollment:______measured over a long period of time in real settings…the author has monitored human the mind” that Steve Jobs envisioned as the Macintosh computer, a presidential speech- our lives, and how sharing information connects us with people in need. behavior on an unprecedented scale….A fascinating look at a new field.”—The Economist writer for Bill Clinton explores the power of analogy to fuel thought, connect ideas, TARCHER PAPERBACK • 304 PAGES • 978-0-399-17319-6 • $16.95 “Whisk[s] you up to speed on cutting-edge research at the interface of technology, be- spark innovation, and shape outcomes. Rich with engaging stories, surprising examples, havioral science, and the social world….Pentland brilliantly analyzes how new ideas flow and practical methods of evaluating the truth and effectiveness of analogies,Shortcut and how, with the emergence of the ‘data-driven society,’ they will increasingly influence improves critical thinking, enhances creativity, and offers readers a fresh approach to MICHAEL HARRIS Course Name:______every aspect of our lives.”—Stephen M. Kosslyn, Keck Graduate Institute resolving some of today’s most intractable challenges. Term:______Anticipated Enrollment:______PENGUIN PAPERBACK • 320 PAGES • 978-1-59420-565-1 • $27.95 GOTHAM HARDCOVER • 256 PAGES • 978-1-592-40849-8 • $27.00 The End of Absence Reclaiming What We’ve Lost in a World of Constant Connection CHARLES SEIFE BRETT MARTIN According to Harris, today’s rarest commodity is the chance to be alone with our thoughts. To understand our predicament, he explores the “end of absence” in every part Course Name:______of our lives, from sex and commerce to memory and attention span. Virtual Unreality: The New Era of Digital Deception Difficult Men:Behind the Scenes of a Creative Revolution: Term:______Anticipated Enrollment:______“Thoughtful, well-written….Combines personal narrative with the views of experts to From The Sopranos and The Wire to Mad Men and Breaking Bad Digital information is a powerful tool that spreads unbelievably rapidly, infects all cor- show us that the digital revolution...contains traps that can lead us to understand less ners of society, and is impossible to control—even when that information is actually a Featuring extensive interviews with major players, writers, executives, directors, and even as we seem to know more.”—Barry Schwartz, author of The Paradox of Choice lie. In Virtual Unreality, Seife takes on everything from breaking news coverage to online actors, Martin recounts the rise and inner workings of a genre that represents both a CURRENT HARDCOVER • 256 PAGES • 978-1-59184-693-2 • $26.95 dating to Wikipedia, arming readers with tools for discerning fact from fiction online. cultural watershed and a new golden age for cable TV. Course Name:______“Seife, a professor of journalism at New York University and the author of five books on “Wonderfully reported and thoughtful….Fascinating for anyone curious about the per- Term:______Anticipated Enrollment:______science and math…is a meticulous writer….His portrait is persuasive and thus discon- plexing miracles of how great television comes to be.”—The Wall Street Journal RYAN HOLIDAY certing and frightening.”—The Wall Street Journal “An engaging...and utterly convincing chronicle of television’s transformation….Mar- VIKING HARDCOVER • 256 PAGES • 978-0-670-02608-1 • $26.95 tin operates with an enviable fearlessness, painting warts-and-all portraits of autocratic Growth Hacker Marketing PENGUIN PAPERBACK • 256 PAGES • 978-0-14-312767-3 • $16.00 showrunners such as David Milch (Deadwood), David Simon (The Wire) and Matthew A Primer on the Future of PR, Marketing, and Advertising Course Name:______PAPERBACK AVAILABLE AUGUST 2015 Weiner (Mad Men)….Anyone interested in television should read this book.”—Newsday Marketing guru Holiday reveals how a new marketing strategy—growth hacking— Term:______Anticipated Enrollment:______PENGUIN PAPERBACK • 320 PAGES • 978-0-14-312569-3 • $17.00 can reach consumers despite modest marketing budgets. The key is to create products primed to generate explosive reactions without the aid of press releases, commercials, or NATE SILVER Subtotal:______billboards. In this indispensible primer on the future of advertising, Holiday outlines the PLEASE INDICATE YOUR FORM OF PAYMENT BELOW: The Signal and the Noise NORMAN LEAR new rules, providing examples and case studies for aspiring growth hackers. *Sales Tax:______Why So Many Predictions Fail—but Some Don’t Even This I Get to Experience PORTFOLIO PAPERBACK • 144 PAGES • 978-1-59184-738-0 • $14.00 Visa Master Card AmEx Discover Exp. Date:______Total Fee:______Drawing on the innovative statistical work that has made him the nation’s go-to political The renowned creator of such iconic television programs as All in the Family; Maude; Card No.:______forecaster, Silver examines the world of prediction, investigating how we can separate *Appropriate state and local Good Times; The Jeffersons; and Mary Hartman, Mary Hartman, Lear remade our televi- NICK BILTON Name:______sales tax must be included for authentic signals from noisy data. By analyzing the most successful forecasters in a range sion culture from the ground up. In this touching, funny memoir, the great storyteller your order to be processed. of areas—from hurricanes to baseball, gambling to the stock market, government to pro- Signature:______opens up about his Depression-era childhood, his big break as a comedy writer, his un- Hatching Twitter PAPERBACKS: fessional basketball—Silver shows that the best predictors tend to be hard workers who precedented string of TV hits, and his thoughts on marriage and fatherhood. A True Story of Money, Power, Friendship, and Betrayal Card Address (if different from shipping address):______UNDER $20.00: $3.00 pay attention to detail, appreciate probability, and distinguish between the expected and “Lear and his...contemporaries built a mass medium with their bare hands. On good AT OR OVER $20.00: 50% OFF New York Times reporter Bilton tells the story of Twitter’s rise in this absorbing drama ______unexpected. days—as Lear well recalls, and recalls well—they made it sing.”—Los Angeles Times of betrayed friendships and highstakes power struggles. As the four founders of Twitter Telephone:______ALL HARDCOVERS: “[In] lively prose…[Silver] illustrates his dos and don’ts through a series of interesting PENGUIN PRESS HARDCOVER • 646 PAGES • 978-1-59420-572-9 • $32.95 essays that examine how predictions are made in fields including chess, baseball, weather made a dizzyingly fast transition from ordinary engineers to wealthy celebrities, they 50% OFF RETAIL PRICE fought bitterly for money, influence, publicity, and control—and ultimately lost their grip. forecasting, earthquake analysis, and politics.”—The New York Times SHIP TO: SEND COMPLETED FORM TO: PORTFOLIO PAPERBACK • 320 PAGES • 978-1-59184-708-3 • $17.00 PENGUIN PAPERBACK • 560 PAGES • 978-0-14-312508-2 • $17.00 SIMON GARFIELD Penguin Publishing Group Name:______Academic Marketing Dept. To the Letter: A Celebration of the Lost Art of Letter Writing 375 Hudson Street JIM DWYER School:______New York, NY 10014-3657 JON RONSON In this ode to letter writing, the author of Just My Type and On the Map traces the form’s OR: Department:______history and the role letters have played as a literary device in the works of Shakespeare, More Awesome Than Money Use our online form at: So You’ve Been Publicly Shamed www.penguin.com/examcopyorder the epistolary novel, and more. At a time when the decline of letter writing appears ir- Four Boys and Their Heroic Quest to Save Your Privacy from Facebook Street Address (required):______For the past three years, the acclaimed author of the The Psychopath Test has been im- reversible, Garfield makes a case for its salvation despite the rise of emails, texting, and ______mersing himself in the world of modern-day public shaming, meeting famous shamees, Four undergrads wanted to build a social network that would allow users to control Books will be sent to school tweeting in the digital age. address only. Allow a minimum shamers, and impacted bystanders. In So You’ve Been Publicly Shamed, Ronson draws “[Garfield] offers hope for the letter as a form of writing….He makes clear that people’s personal data instead of surrendering it to big businesses. But as time passed and venture City:______State:______Zip:______of 10 business days for delivery. upon that investigative experience to deliver an incisive critique of modern-day shaming funding disappeared, the founders fell victim to bad decisions and hubris. In a story that instinct to share, discuss, and transmit their deepest, most strongly held feelings survives THIS ORDER FORM IS FOR BOOKS TO BE CONSIDERED FOR COURSE ADOPTION ONLY. All examination copy orders as a form of social control and as a war on human nature and its flaws. and adapts, even as technology changes.”—Financial Times reaches beyond Silicon Valley to urgent issues about the Internet, Dwyer tells the tale require a U.S. ship-to address. of four young men who tried to protect personal privacy—and paid the ultimate price. RIVERHEAD HARDCOVER • 304 PAGES • 978-1-59448-713-2 • $27.95 GOTHAM PAPERBACK • 464 PAGES • 978-1-592-40882-5 • $18.00 Questions? Contact us at: VIKING HARDCOVER • 384 PAGES • 978-0-670-02560-2 • $27.95 Promo code: P2COM [email protected] NEW TITLES • COMMUNICATION & MEDIA STUDIES NEW TITLES • COMMUNICATION & MEDIA STUDIES NEW TITLES • COMMUNICATION & MEDIA STUDIES EXAMINATION COPY ORDER FORM / COMMUNICATION & MEDIA STUDIES 2015
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ALEX PENTLAND JOHN POLLACK JOHN HAVENS TITLE ISBN FEE Social Physics: How Social Networks Can Make Us Smarter Shortcut Hacking Happiness MIT professor and leading data scientist Pentland presents a landmark tour of the new How Analogies Reveal Connections, Spark Innovation, Why Your Personal Data Counts and How Tracking It Can Change the World science of idea flow, offering insights into collective intelligence and social influence. and Sell Our Greatest Ideas Havens shows how we can utilize technology to improve the human experience and Course Name:______“Filled with rich findings about what makes people tick. Using millions of data points From the meatpacking plants that inspired Henry Ford’s assembly line to the “bicycle for drive social change, how we can use metrics gathered by our mobile devices to improve Term:______Anticipated Enrollment:______measured over a long period of time in real settings…the author has monitored human the mind” that Steve Jobs envisioned as the Macintosh computer, a presidential speech- our lives, and how sharing information connects us with people in need. behavior on an unprecedented scale….A fascinating look at a new field.”—The Economist writer for Bill Clinton explores the power of analogy to fuel thought, connect ideas, TARCHER PAPERBACK • 304 PAGES • 978-0-399-17319-6 • $16.95 “Whisk[s] you up to speed on cutting-edge research at the interface of technology, be- spark innovation, and shape outcomes. Rich with engaging stories, surprising examples, havioral science, and the social world….Pentland brilliantly analyzes how new ideas flow and practical methods of evaluating the truth and effectiveness of analogies,Shortcut and how, with the emergence of the ‘data-driven society,’ they will increasingly influence improves critical thinking, enhances creativity, and offers readers a fresh approach to MICHAEL HARRIS Course Name:______every aspect of our lives.”—Stephen M. Kosslyn, Keck Graduate Institute resolving some of today’s most intractable challenges. Term:______Anticipated Enrollment:______PENGUIN PAPERBACK • 320 PAGES • 978-1-59420-565-1 • $27.95 GOTHAM HARDCOVER • 256 PAGES • 978-1-592-40849-8 • $27.00 The End of Absence Reclaiming What We’ve Lost in a World of Constant Connection CHARLES SEIFE BRETT MARTIN According to Harris, today’s rarest commodity is the chance to be alone with our thoughts. To understand our predicament, he explores the “end of absence” in every part Course Name:______of our lives, from sex and commerce to memory and attention span. Virtual Unreality: The New Era of Digital Deception Difficult Men:Behind the Scenes of a Creative Revolution: Term:______Anticipated Enrollment:______“Thoughtful, well-written….Combines personal narrative with the views of experts to From The Sopranos and The Wire to Mad Men and Breaking Bad Digital information is a powerful tool that spreads unbelievably rapidly, infects all cor- show us that the digital revolution...contains traps that can lead us to understand less ners of society, and is impossible to control—even when that information is actually a Featuring extensive interviews with major players, writers, executives, directors, and even as we seem to know more.”—Barry Schwartz, author of The Paradox of Choice lie. In Virtual Unreality, Seife takes on everything from breaking news coverage to online actors, Martin recounts the rise and inner workings of a genre that represents both a CURRENT HARDCOVER • 256 PAGES • 978-1-59184-693-2 • $26.95 dating to Wikipedia, arming readers with tools for discerning fact from fiction online. cultural watershed and a new golden age for cable TV. Course Name:______“Seife, a professor of journalism at New York University and the author of five books on “Wonderfully reported and thoughtful….Fascinating for anyone curious about the per- Term:______Anticipated Enrollment:______science and math…is a meticulous writer….His portrait is persuasive and thus discon- plexing miracles of how great television comes to be.”—The Wall Street Journal RYAN HOLIDAY certing and frightening.”—The Wall Street Journal “An engaging...and utterly convincing chronicle of television’s transformation….Mar- VIKING HARDCOVER • 256 PAGES • 978-0-670-02608-1 • $26.95 tin operates with an enviable fearlessness, painting warts-and-all portraits of autocratic Growth Hacker Marketing PENGUIN PAPERBACK • 256 PAGES • 978-0-14-312767-3 • $16.00 showrunners such as David Milch (Deadwood), David Simon (The Wire) and Matthew A Primer on the Future of PR, Marketing, and Advertising Course Name:______PAPERBACK AVAILABLE AUGUST 2015 Weiner (Mad Men)….Anyone interested in television should read this book.”—Newsday Marketing guru Holiday reveals how a new marketing strategy—growth hacking— Term:______Anticipated Enrollment:______PENGUIN PAPERBACK • 320 PAGES • 978-0-14-312569-3 • $17.00 can reach consumers despite modest marketing budgets. The key is to create products primed to generate explosive reactions without the aid of press releases, commercials, or NATE SILVER Subtotal:______billboards. In this indispensible primer on the future of advertising, Holiday outlines the PLEASE INDICATE YOUR FORM OF PAYMENT BELOW: The Signal and the Noise NORMAN LEAR new rules, providing examples and case studies for aspiring growth hackers. *Sales Tax:______Why So Many Predictions Fail—but Some Don’t Even This I Get to Experience PORTFOLIO PAPERBACK • 144 PAGES • 978-1-59184-738-0 • $14.00 Visa Master Card AmEx Discover Exp. Date:______Total Fee:______Drawing on the innovative statistical work that has made him the nation’s go-to political The renowned creator of such iconic television programs as All in the Family; Maude; Card No.:______forecaster, Silver examines the world of prediction, investigating how we can separate *Appropriate state and local Good Times; The Jeffersons; and Mary Hartman, Mary Hartman, Lear remade our televi- NICK BILTON Name:______sales tax must be included for authentic signals from noisy data. By analyzing the most successful forecasters in a range sion culture from the ground up. In this touching, funny memoir, the great storyteller your order to be processed. of areas—from hurricanes to baseball, gambling to the stock market, government to pro- Signature:______opens up about his Depression-era childhood, his big break as a comedy writer, his un- Hatching Twitter PAPERBACKS: fessional basketball—Silver shows that the best predictors tend to be hard workers who precedented string of TV hits, and his thoughts on marriage and fatherhood. A True Story of Money, Power, Friendship, and Betrayal Card Address (if different from shipping address):______UNDER $20.00: $3.00 pay attention to detail, appreciate probability, and distinguish between the expected and “Lear and his...contemporaries built a mass medium with their bare hands. On good AT OR OVER $20.00: 50% OFF New York Times reporter Bilton tells the story of Twitter’s rise in this absorbing drama ______unexpected. days—as Lear well recalls, and recalls well—they made it sing.”—Los Angeles Times of betrayed friendships and highstakes power struggles. As the four founders of Twitter Telephone:______ALL HARDCOVERS: “[In] lively prose…[Silver] illustrates his dos and don’ts through a series of interesting PENGUIN PRESS HARDCOVER • 646 PAGES • 978-1-59420-572-9 • $32.95 essays that examine how predictions are made in fields including chess, baseball, weather made a dizzyingly fast transition from ordinary engineers to wealthy celebrities, they 50% OFF RETAIL PRICE fought bitterly for money, influence, publicity, and control—and ultimately lost their grip. forecasting, earthquake analysis, and politics.”—The New York Times SHIP TO: SEND COMPLETED FORM TO: PORTFOLIO PAPERBACK • 320 PAGES • 978-1-59184-708-3 • $17.00 PENGUIN PAPERBACK • 560 PAGES • 978-0-14-312508-2 • $17.00 SIMON GARFIELD Penguin Publishing Group Name:______Academic Marketing Dept. To the Letter: A Celebration of the Lost Art of Letter Writing 375 Hudson Street JIM DWYER School:______New York, NY 10014-3657 JON RONSON In this ode to letter writing, the author of Just My Type and On the Map traces the form’s OR: Department:______history and the role letters have played as a literary device in the works of Shakespeare, More Awesome Than Money Use our online form at: So You’ve Been Publicly Shamed www.penguin.com/examcopyorder the epistolary novel, and more. At a time when the decline of letter writing appears ir- Four Boys and Their Heroic Quest to Save Your Privacy from Facebook Street Address (required):______For the past three years, the acclaimed author of the The Psychopath Test has been im- reversible, Garfield makes a case for its salvation despite the rise of emails, texting, and ______mersing himself in the world of modern-day public shaming, meeting famous shamees, Four undergrads wanted to build a social network that would allow users to control Books will be sent to school tweeting in the digital age. address only. Allow a minimum shamers, and impacted bystanders. In So You’ve Been Publicly Shamed, Ronson draws “[Garfield] offers hope for the letter as a form of writing….He makes clear that people’s personal data instead of surrendering it to big businesses. But as time passed and venture City:______State:______Zip:______of 10 business days for delivery. upon that investigative experience to deliver an incisive critique of modern-day shaming funding disappeared, the founders fell victim to bad decisions and hubris. In a story that instinct to share, discuss, and transmit their deepest, most strongly held feelings survives THIS ORDER FORM IS FOR BOOKS TO BE CONSIDERED FOR COURSE ADOPTION ONLY. All examination copy orders as a form of social control and as a war on human nature and its flaws. and adapts, even as technology changes.”—Financial Times reaches beyond Silicon Valley to urgent issues about the Internet, Dwyer tells the tale require a U.S. ship-to address. of four young men who tried to protect personal privacy—and paid the ultimate price. RIVERHEAD HARDCOVER • 304 PAGES • 978-1-59448-713-2 • $27.95 GOTHAM PAPERBACK • 464 PAGES • 978-1-592-40882-5 • $18.00 Questions? 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For faster and more accurate ordering, use our online form: www.penguin.com/examcopyorder
ALEX PENTLAND JOHN POLLACK JOHN HAVENS TITLE ISBN FEE Social Physics: How Social Networks Can Make Us Smarter Shortcut Hacking Happiness MIT professor and leading data scientist Pentland presents a landmark tour of the new How Analogies Reveal Connections, Spark Innovation, Why Your Personal Data Counts and How Tracking It Can Change the World science of idea flow, offering insights into collective intelligence and social influence. and Sell Our Greatest Ideas Havens shows how we can utilize technology to improve the human experience and Course Name:______“Filled with rich findings about what makes people tick. Using millions of data points From the meatpacking plants that inspired Henry Ford’s assembly line to the “bicycle for drive social change, how we can use metrics gathered by our mobile devices to improve Term:______Anticipated Enrollment:______measured over a long period of time in real settings…the author has monitored human the mind” that Steve Jobs envisioned as the Macintosh computer, a presidential speech- our lives, and how sharing information connects us with people in need. behavior on an unprecedented scale….A fascinating look at a new field.”—The Economist writer for Bill Clinton explores the power of analogy to fuel thought, connect ideas, TARCHER PAPERBACK • 304 PAGES • 978-0-399-17319-6 • $16.95 “Whisk[s] you up to speed on cutting-edge research at the interface of technology, be- spark innovation, and shape outcomes. Rich with engaging stories, surprising examples, havioral science, and the social world….Pentland brilliantly analyzes how new ideas flow and practical methods of evaluating the truth and effectiveness of analogies,Shortcut and how, with the emergence of the ‘data-driven society,’ they will increasingly influence improves critical thinking, enhances creativity, and offers readers a fresh approach to MICHAEL HARRIS Course Name:______every aspect of our lives.”—Stephen M. Kosslyn, Keck Graduate Institute resolving some of today’s most intractable challenges. Term:______Anticipated Enrollment:______PENGUIN PAPERBACK • 320 PAGES • 978-1-59420-565-1 • $27.95 GOTHAM HARDCOVER • 256 PAGES • 978-1-592-40849-8 • $27.00 The End of Absence Reclaiming What We’ve Lost in a World of Constant Connection CHARLES SEIFE BRETT MARTIN According to Harris, today’s rarest commodity is the chance to be alone with our thoughts. To understand our predicament, he explores the “end of absence” in every part Course Name:______of our lives, from sex and commerce to memory and attention span. Virtual Unreality: The New Era of Digital Deception Difficult Men:Behind the Scenes of a Creative Revolution: Term:______Anticipated Enrollment:______“Thoughtful, well-written….Combines personal narrative with the views of experts to From The Sopranos and The Wire to Mad Men and Breaking Bad Digital information is a powerful tool that spreads unbelievably rapidly, infects all cor- show us that the digital revolution...contains traps that can lead us to understand less ners of society, and is impossible to control—even when that information is actually a Featuring extensive interviews with major players, writers, executives, directors, and even as we seem to know more.”—Barry Schwartz, author of The Paradox of Choice lie. In Virtual Unreality, Seife takes on everything from breaking news coverage to online actors, Martin recounts the rise and inner workings of a genre that represents both a CURRENT HARDCOVER • 256 PAGES • 978-1-59184-693-2 • $26.95 dating to Wikipedia, arming readers with tools for discerning fact from fiction online. cultural watershed and a new golden age for cable TV. Course Name:______“Seife, a professor of journalism at New York University and the author of five books on “Wonderfully reported and thoughtful….Fascinating for anyone curious about the per- Term:______Anticipated Enrollment:______science and math…is a meticulous writer….His portrait is persuasive and thus discon- plexing miracles of how great television comes to be.”—The Wall Street Journal RYAN HOLIDAY certing and frightening.”—The Wall Street Journal “An engaging...and utterly convincing chronicle of television’s transformation….Mar- VIKING HARDCOVER • 256 PAGES • 978-0-670-02608-1 • $26.95 tin operates with an enviable fearlessness, painting warts-and-all portraits of autocratic Growth Hacker Marketing PENGUIN PAPERBACK • 256 PAGES • 978-0-14-312767-3 • $16.00 showrunners such as David Milch (Deadwood), David Simon (The Wire) and Matthew A Primer on the Future of PR, Marketing, and Advertising Course Name:______PAPERBACK AVAILABLE AUGUST 2015 Weiner (Mad Men)….Anyone interested in television should read this book.”—Newsday Marketing guru Holiday reveals how a new marketing strategy—growth hacking— Term:______Anticipated Enrollment:______PENGUIN PAPERBACK • 320 PAGES • 978-0-14-312569-3 • $17.00 can reach consumers despite modest marketing budgets. The key is to create products primed to generate explosive reactions without the aid of press releases, commercials, or NATE SILVER Subtotal:______billboards. In this indispensible primer on the future of advertising, Holiday outlines the PLEASE INDICATE YOUR FORM OF PAYMENT BELOW: The Signal and the Noise NORMAN LEAR new rules, providing examples and case studies for aspiring growth hackers. *Sales Tax:______Why So Many Predictions Fail—but Some Don’t Even This I Get to Experience PORTFOLIO PAPERBACK • 144 PAGES • 978-1-59184-738-0 • $14.00 Visa Master Card AmEx Discover Exp. Date:______Total Fee:______Drawing on the innovative statistical work that has made him the nation’s go-to political The renowned creator of such iconic television programs as All in the Family; Maude; Card No.:______forecaster, Silver examines the world of prediction, investigating how we can separate *Appropriate state and local Good Times; The Jeffersons; and Mary Hartman, Mary Hartman, Lear remade our televi- NICK BILTON Name:______sales tax must be included for authentic signals from noisy data. By analyzing the most successful forecasters in a range sion culture from the ground up. In this touching, funny memoir, the great storyteller your order to be processed. of areas—from hurricanes to baseball, gambling to the stock market, government to pro- Signature:______opens up about his Depression-era childhood, his big break as a comedy writer, his un- Hatching Twitter PAPERBACKS: fessional basketball—Silver shows that the best predictors tend to be hard workers who precedented string of TV hits, and his thoughts on marriage and fatherhood. A True Story of Money, Power, Friendship, and Betrayal Card Address (if different from shipping address):______UNDER $20.00: $3.00 pay attention to detail, appreciate probability, and distinguish between the expected and “Lear and his...contemporaries built a mass medium with their bare hands. On good AT OR OVER $20.00: 50% OFF New York Times reporter Bilton tells the story of Twitter’s rise in this absorbing drama ______unexpected. days—as Lear well recalls, and recalls well—they made it sing.”—Los Angeles Times of betrayed friendships and highstakes power struggles. As the four founders of Twitter Telephone:______ALL HARDCOVERS: “[In] lively prose…[Silver] illustrates his dos and don’ts through a series of interesting PENGUIN PRESS HARDCOVER • 646 PAGES • 978-1-59420-572-9 • $32.95 essays that examine how predictions are made in fields including chess, baseball, weather made a dizzyingly fast transition from ordinary engineers to wealthy celebrities, they 50% OFF RETAIL PRICE fought bitterly for money, influence, publicity, and control—and ultimately lost their grip. forecasting, earthquake analysis, and politics.”—The New York Times SHIP TO: SEND COMPLETED FORM TO: PORTFOLIO PAPERBACK • 320 PAGES • 978-1-59184-708-3 • $17.00 PENGUIN PAPERBACK • 560 PAGES • 978-0-14-312508-2 • $17.00 SIMON GARFIELD Penguin Publishing Group Name:______Academic Marketing Dept. To the Letter: A Celebration of the Lost Art of Letter Writing 375 Hudson Street JIM DWYER School:______New York, NY 10014-3657 JON RONSON In this ode to letter writing, the author of Just My Type and On the Map traces the form’s OR: Department:______history and the role letters have played as a literary device in the works of Shakespeare, More Awesome Than Money Use our online form at: So You’ve Been Publicly Shamed www.penguin.com/examcopyorder the epistolary novel, and more. At a time when the decline of letter writing appears ir- Four Boys and Their Heroic Quest to Save Your Privacy from Facebook Street Address (required):______For the past three years, the acclaimed author of the The Psychopath Test has been im- reversible, Garfield makes a case for its salvation despite the rise of emails, texting, and ______mersing himself in the world of modern-day public shaming, meeting famous shamees, Four undergrads wanted to build a social network that would allow users to control Books will be sent to school tweeting in the digital age. address only. Allow a minimum shamers, and impacted bystanders. In So You’ve Been Publicly Shamed, Ronson draws “[Garfield] offers hope for the letter as a form of writing….He makes clear that people’s personal data instead of surrendering it to big businesses. But as time passed and venture City:______State:______Zip:______of 10 business days for delivery. upon that investigative experience to deliver an incisive critique of modern-day shaming funding disappeared, the founders fell victim to bad decisions and hubris. In a story that instinct to share, discuss, and transmit their deepest, most strongly held feelings survives THIS ORDER FORM IS FOR BOOKS TO BE CONSIDERED FOR COURSE ADOPTION ONLY. All examination copy orders as a form of social control and as a war on human nature and its flaws. and adapts, even as technology changes.”—Financial Times reaches beyond Silicon Valley to urgent issues about the Internet, Dwyer tells the tale require a U.S. ship-to address. of four young men who tried to protect personal privacy—and paid the ultimate price. RIVERHEAD HARDCOVER • 304 PAGES • 978-1-59448-713-2 • $27.95 GOTHAM PAPERBACK • 464 PAGES • 978-1-592-40882-5 • $18.00 Questions? Contact us at: VIKING HARDCOVER • 384 PAGES • 978-0-670-02560-2 • $27.95 Promo code: P2COM [email protected]