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Promotion Basic Stressed in Kragen Forum Keynoter 79 BiIIbOO(d'SR Survey For Week Ending 9/19/81 T \umber of singles reviewed TM Sin lec Copyright 1981. Billboard Publications. Inc No part of this publication may be reproduced stored in a retrieval system or transmitted in any tom or by any means. electronic mechanical. this week 60 Lost week 88 photocopying. recording. or otherwise. without the prior written permission of the publisher Larry Butler; writer: Ron Reynolds; BILL WYMAN -(Si Si) le Suis Un Rock Star (3:22); producer: Grever; publisher: Edward B. Marks /Stanley Adams BMI/ body (3:33); producer: Mercury 57057. Bill Wyman; Chris Kimsey; writer: B. Wyman; publisher: ASCAP; MCA 51181. publisher: Hot Licks, BMI. Ripple Almo ASCAP MM 2367. ROBERTA FLACK- Lovin' You (Is Such An Easy Thang To Do) JIMMI CANNON -Whole Lot Of Cheatin' Gain' On (2:20); pro- writers: R. Scaife, D. Singleton, J. Hayes; THE ADDRESI BROTHERS -Red Eye Flight (4:14); producer: (3:30); producer: Roberta Flack; writer: Marcus Miller: pub- ducer: Larry Rogers; BMI. Warner Bros. WBS49806. Pop(i D & D Ad- lisher: MCA ASCAP; MCA 51173. publishers: Partner /Algee, °fin Addrisi, Jan Simonds, Don Addrisi; writer: Richard drisi; publisher: Addbro Music /Dud /Gore BMI Elektra Ray Griff; DONALD BYRD AND 125th STREET, N.Y.C. -Love Has Come RAY GRIFF -Draw Me A Line (2:25); producer: 47203. Around (4:25); producer: Isaac Hayes; exec. producer: Don- writer: Ray Griff; publisher: Blue Echo, ASCAP. Vision 440. BEE GEES -He's A Liar (4:00); producer: Bee Gees, Karl Ste- Carol Campbell; writer: Willima Duckett; publisher: Richardson, Albhy Galuten; writers: B., R., M., Gibb; pub- TOM TOM CLUB -Wordy Rappinghood (3:45); producer: ald Byrd, DOUG KERSHAW -Instant Hero (3:58); producers: Don Perry, Tom Tom Elektra 47168. lisher: Gibb Bros. Unichappel BMI; RSO 1066. The trio's first ven Stanley, Tina Weymouth, Chris Frantz; writer: Blackbyrd BMI Doug Kershaw; writer: D. Kershaw; publisher: Doug Kershaw, Metered ASCAP; Sire 49813. single in 29 years is a hard -edged rocker featuring Eagle Don Club; publisher: BMI. Scotti Brothers ZS502508. Felder on guitar and a much tougher vocal sound than the THRASHER BROTHERS-As Long As We Keep On Believing Bee Gees customarily use. It could be the brothers' seventh (3:40); producer: Jim Foglesong; writers: Paul Anka, Barry No. 1 single in a row. Mann, Cynthia Weil; publishers: ATV /Mann & Weil /Paulanne, AIR SUPPLY -Here I Am (3:38); producer: Harry Maslin; BMI. MCA 51175. writer: Norman Sallitt; publisher: Al Gallico /Turtle BMI; BAXTER, BAXTER & BAXTER-Lying (2:47); producer Billy Arista 0626. The Aussies shoot for their fifth gold single in a Self; writer: Chip Hardy; publisher: Hice Haus, ASCAP. Sun row with this soft romantic ballad. Clive Davis is executive GATLIN AND THE GATLIN BROTHERS BAND -What LARRY 1167. producer on this percussive track from the group's recent top Are We Doin' Lonesome (2:32); producer: the Gatlins; writer: FRANKIE SMITH -The Auction (3:40); producer: Frankie 10 LP. L. Gatlin; publisher: Larry Gatlin, BMI. Columbia 1802522. Smith, Bill Bloom; writers: F. Smith, B. Bloom; publishers: Lyrically, Gatlin's got a persuasive way of luring a prospective t COMMODORES -Oh No (3:00); producers: James Anthony Framingreg/Frashon /Supermarket BMI; WMOT 02418. partner into a love affair. If the rationale is shaky, the produc- Carmichael, the Commodores; writer: L. B. Richie, Jr.; pub- Smith's followup to his r &b chart topping "Double Dutch Jo tion and trademark Gatlin harmonies are anything but. MOR oo o00 lisher: Jobete, Commodores Entertainment ASCAP. Motown Bus" is a funky narrative delivered in Smith's raspy rap. flavor adds AC possibilities. Adult®o 1527. Followup to the uptempo "Lady" is a soothing Lionel Backing female vocals, a catchy beat and a humorous story Richie ballad that maintains all of the graceful qualities of line should make this as successful. JOHN SCHNEIDER -Them Good 01' Boys Are Bad (3:30); previous Commodores ballads. PRINCE- Controversy (3:39); producer: Prince; writer: producers: Tony Scotti /John D'Andrea; writers: J. Pennig /1. Contemporary Prince; publisher: Ecnirp BMI; Warner Bros. 49808. Prince is Harrington /K. Espy; publisher: Flowering Stone, ASCAP, back with a teasing, alluring track featuring his distinctive Scotti Bros. AE71289. Schneider's followup to his top five de- I a -edged country number. Al- high -pitched vocals. "Am I black or white; am straight or but, Now Or Never," is harder recommended recommended gay" he asks suggestively. though it's a lighthearted tune, his vocal reading is a touch more vibrant than on his previous outing. HELEN REDDY -Theme From Continental Divide (Never Say PRETENDERS -Louie Louie (3:32); producer: Chris Thomas; Goodbye) (3:05); producer: Joel Diamond; writer: Michael writer: Chrissie Hynde; publisher: Al Gallico BMI; Sire 49819. recommended Small -Carole Bayer Sager; publisher: Duchess BMI MCA RICKIE LEE JONES -A Lucky Guy (4:14); producer: Russ Titel- recommended 51186. man, Lenny Waronker; writer: Rickie Lee Jones; publisher: BILL SUMMERS AND SUMMERS HEAT -Love Not My Life Bros. 49816. (3:45); producer: Bill Summers; writer: Ayers- Spencer; pub- WILLIE NELSON - Mountain Dew (2:07); producer: none Easy Money ASCAP; Warner Picks -a top 30 chart tune in the opinion of the review panel which MCA 51185. listed; writers: B. L. Lunsford, S. Wiseman; publisher: Tan - lisher: Ayer Play /Beau's Original BMI voted tor the selections released this week; recommended -a tune IAN HUNTER Need Your Love (3:30); producer: Mick Ron- -I nen, BMI. RCA JK12328. predicted to land on the Hot 100 between 31 and 100. Review editor - son, Mick Jones; writers: Hunter; publisher: April /Spiv BOBBY BLAND -What A Difference A Day Makes (3:30); pro- BAND- Missin' Some- Ed Harrison. ASCAP; Chrysalis 2542. ducer: Monk Higgins, Al Bell; writers: Stanley Adams, Maria STEVE WOODS AND THE SLINGSHOT Promotion Basic Stressed In Kragen Forum Keynoter make an event out of almost every - and that in this world where quan- from page 3 quences necessary to reach the fair buyers who had booked the Continued city, rather than quality seems to be rangements and riders that lower the present starting point. Then come up First Edition, and,asked them what thing he or she does." the norm, we really examine what promoters' profit margins with an organized plan to reach that they liked about the group. This Finally, said Kragen, there is the where he we do and see if we might do a better "You cannot keep losing $2,000 or objective." (with permission) he recorded, and "Taco Stand Theory," just because some- job of it by concentrating on fewer a night on a 3,000 seat hall As an example of what he meant, made into an album, called, "Sales pointed out that $3,000 things," he said. and then hope to make it back on a he noted a campaign he launched in Hypes," which he sent to other fairs' one has the best taco stand in town mean that In addition to the speeches there 15,000 seat concert at 6% of the the early '70s to book Kenny Rogers talent buyers. This project cost that does not necessarily were a number of sessions and gross," he said. & the First Edition at summer fairs, $5,000, he said, and it returned person is qualified to administer a lunches devoted to various aspects Should the situation continue, he which then never booked rock acts. $500,000 in bookings. chain of 100 restaurants. "Time and time again I've seen the quality of a of the talent industry, which will be added, there "will only be four or What he did, he said, was to get a Kragen also pointed out that "this product decline so drastically as the covered in depth in a forthcoming is- five Concerts West, and the national list of 200 talent buyers at fairs from is a small business and as such we all operation grows in size that ulti- sue. There was also entertainment, promoters don't care about small or ICM, his booking agency, plus a list deal with the same people over and mately almost like the oscillating provided at a showcase presentation local acts. of what these buyers wanted and did over again, year after year." Con- universe theory, the business begins sponsored by Miller Beer, where the "In five years, there will be noi- not want from the acts they bought. sequently, reputation and credibility to fall back in the opposite direction. attendees could see the Toys, a new more places to play for a band like "I was targeting on specific buyers are important, and the way to have I don't advocate that we all stay the young California band, Bootcamp, a REO which started out playing for and their specific needs," he said. that, he says, is to be honest. "Not size of a mom and pop taco stand, pop rock band from Baltimore, and $1,500 a night, then $5,000 a night as "Now I had to find a way to get their only is it morally the right way, but but I do advocate very strongly that country artist Gary Morris, who is they grew," he said, noting that some attention and get my message across best way from purely the it's the we build and grow on a firm base signed to Warner Bros. agents do try to help the promoter, to them. I finally settled on the idea standpoint of good business," he but when they do, the manager of a very personalized mailing, not said. screams because somebody else will just a letter, or some promotion Kragen had some other tenets for offer to do a show cheaper.
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