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PRESS KIT 2020 Chillon Castle | © Maude Rion This PDF Is Dynamic Montreux Vevey Lavaux montreuxriviera.com PRESS KIT 2020 Chillon Castle | © Maude Rion This PDF is dynamic CONTENTS 2 MONTREUX RIVIERA IN 10 WORDS & 10 PHOTOS 15 TOP 10 LEISURE ACTIVITIES 3 MONTREUX RIVIERA PURE INSPIRATION 17 TOP 10 CULTURAL ACTIVITIES 5 A DESTINATION WITH A GLORIOUS PAST 19 LIFESTYLE 19 The art of winemaking 6 A MULTIFACETED DESTINATION 21 The art of fine dining 6 Montreux, town of music 22 Shopping & markets 7 Vevey, town of images 8 Lavaux UNESCO, cultural landscape 23 EVENTS 9 Villeneuve, the waterfront market town 25 HEALTH & WELL-BEING 10 WHAT’S ON IN MONTREUX RIVIERA? 25 Clinics: State of the art care 10 Culture & Leisure 25 Wellness & Spa Centres: pamper yourself 11 Gastronomy 26 EDUCATION 12 CHAPLIN’S WORLD Highlights 27 MONTREUX RIVIERA, BUSINESS DESTINATION 13 CHILLON CASTLE Highlights 28 CONTACTS 14 LAVAUX, UNESCO WORLD HERITAGE SITE 28 Medialibrary Highlights MONTREUX RIVIERA IN 10 WORDS & 10 PHOTOS STUDY CULTURE Chaplin’s World | © Bubbles Incorporated © Sébastien Staub EVENTS Montreux Jazz Festival| © Marc Ducrest HISTORY Chillon Castle | © Adrien Moroge Fairmont Le Montreux Palace © Sébastien Staub MOUNTAINS EPICURE RELAXATION FUN LAKES INSPIRATION PAGE 2 PAGE © Roman Burri Parapente| © Fly-Xperience MONTREUX RIVIERA Location: On the shores of Lake Geneva in the Canton of Vaud, in Switzerland, PURE INSPIRATION (French-speaking part) Destination: From Villeneuve to Lutry, passing through Montreux, Vevey and Lavaux Situated just one hour’s drive from Geneva Inter- Climate: Temperate microclimate all year round national Airport, Montreux Riviera stretches from Lutry to Villeneuve in the Canton of Vaud. Dubbed Population: approx. 120,000 residents; about 145 different nationalities (2015) «the Swiss Riviera» thanks to the microclimate the region enjoys and the magnificent landscape, it has Official language: French (English and German widely spoken by the majority of residents) been attracting visitors from all over the world for a long time. Nestled between the lake and the moun- Currency: Swiss franc (CHF), CHF 1 ≈ € 0.90; CHF 1 ≈ $ 1 (January 2020) tains, Montreux Riviera offers both the benefits of a peaceful and safe region which is ideal for family Altitude: Montreux 372 m (lake) – 2,042 m (Rochers-de-Naye) holidays as well as stunning surroundings perfect for enjoying a walk, and a plethora of leisure, cul- Architecture: Belle Epoque style in Montreux & Veveyy tural and sporting activities. The region also dis- tinguishes itself thanks to its fine cuisine and the quality of its wines. Home to an outstanding hotel complex and an in- TOURISM DATA ternationally recognised convention centre (2m2c), it is also highly regarded as a business destina- Tourists: 757’733 overnight stays for 399’068 visitors tion (MICE). Active in the business tourism sector Countries of origin – TOP 5: Switzerland (market share 2019 : 43.5%), for almost 40 years, Montreux Riviera Convention North America (8.1%), France (6.9%), China/Hong Kong/Taiwan (6.1%), UK/Ireland (5%) Bureau is today focused on developing associative congresses such as the Congress of the European Orthodontic Society – EOS – (2017) or the Meeting Media: 488 journalists / 172 media trips of the Population Approach Group in Europe (PAGE Countries of origin – TOP 5: France, Switzerland, China, USA, Italy - 2018). In addition, Montreux Riviera has made a name for itself as a destination for major interna- Tour operators: 421 TOs / 47 familiarisation trips tional events including the Francophonie Summit Countries of origin – TOP 5: Russia, China, UK, Australia, GCC (2010), the International Peace Conference on Syria (2014) or the Iran Nuclear Talks (2015). PAGE 3 PAGE GETTING THERE GETTING AROUND Montreux Riviera boasts an excellent public transport Besides entitling the bearer to unlimited transport on a network permitting fast easy access to a wide array of rail, bus and boat, the Swiss Travel Pass also offers enev tourist attractions. Among the many options are buses, deals and free admission to regional tourist attrac- to G Direct f ights trains, funiculars and even boats! tions. More information here. Trains Upon arrival, guests staying in any of the region’s ho- tels, holiday apartments or private clinics can take ad- vantage of the free Montreux Riviera Card. It offers a number of benefits including: Moscow LLondonn 3h20 1h40 - 50 Amsterdam 1h40 - 50% % Château de Chillon, Veytaux VEVEY Free Aquaparc, Le Bouveret 7h45 Brussels Alimentarium Public transportation New York Swiss Vapeur Parc, Le Bouveret 1h15 Francfort Chaplin’s World Zones 70 & 71-78 FunPlanet, Rennaz 1h15 Musée Jenisch Vevey Mines de Sel de Bex Paris Musée historique de Vevey 4h004h0 Musée de la Confrérie des Vignerons Milano Musée suisse de l’appareil photographique 3h003 City walking tour - 50 Barcelona - 50% % BLONAY LAKE MONTREUX 1h30 Musée du chemin de fer Blonay-Chamby Bateau Schiff Boat Musée de Montreux - CGN Riviera Tour City walking tour CORSEAUX Atelier De Grandi MOUNTAINS Villa « Le Lac » Le Corbusier - Les Pléiades Dubai 7h05 Beijing - Sonloup 10h55 - Rochers-de-Naye Zurichuric Montreuxnt 2h30h30 Riviera - 20 - Free % LA TOUR-DE-PEILZ Mosimann Collection, Le Bouveret Musée Suisse du Jeu MONTREUX Maison Cailler, Broc Queen The Studio Experience + Glacier 3000 Geneva 1h10 PAGE 4 PAGE © Montreux Riviera / G. Antonelli Remains of human activity found in the area stretching from Villeneuve to Lutry prove that the region, and spe- cifically the lake shores, were inhabited going back as far as 4000 BC or before. Down through the centuries, Montreux Riviera was taken over by the Celts (750- 450 BC), the Helvetians (from 450 BC) or the Romans (1 BC during the 5th century). During the Middle Ages, the region was ruled by a A DESTINATION WITH succession of bishops and lords; the population sub- A GLORIOUS PAST sisted on agriculture and viticulture (imported by the Romans). Montreux Riviera was ruled by the House of Savoy from 1250 until the Bernese conquest of 1536 which brought with it the changes spurred by the Ref- Caux | © Snapshots of The Past ormation. A number of improvements left an indelible mark on the region including the beginning of the sealing Montreux Riviera’s international reputation and hosting celebrities in its lavish hotels. The winemaking clearing and terracing of Lavaux since the 11th cen- attracting the earliest visitors to the region. Enchant- area of Lavaux gradually evolved to become what it is tury, the building of Chillon Castle (12th century) and ed by the descriptions of Chillon Castle and its sur- today after the centuries of backbreaking labour re- Châtelard Castle (15th century) as well as the extensive rounding area, the European aristocracy (particularly quired to build its 10,000 terraces. Les Rochers-de-Naye | © Snapshots of The Past development of the towns of Villeneuve and Vevey. the English upper classes) found the tranquillity and escapism they desired. To attract even more visitors, Later on, in spite of the vicissitudes of the two world The Vaudois Revolution of 1798 saw the region liber- Montreux’s first guest house opened its doors in 1815. wars over the 20th century, tourism became a signifi- ates itself from rule by the Bernese Bailiffs. In 1803, Everything gathered momentum with the building of cant source of revenue for the area. The second half of the newly established Canton of Vaud joined the Swiss the first major hotels from 1840 and the arrival of the the 20th century saw Montreux Riviera’s flourish bring- Confederation. Then came the Riviera’s golden age railroad in 1861 – the legendary Orient Express even ing international fame and sealing its reputation as the with the arrival of tourism and the Grand Tour – an ed- stopped at Territet train station! “Pearl of the Lake Geneva” – in particular thanks to the ucational rite of passage undertaken by young English creation of the Montreux Jazz Festival in 1967 and the aristocrats during the 18th century which profoundly While Montreux becomes a significant tourist hub, the Lavaux area being listed as a UNESCO World Heritage changed and stimulated the area. town of Vevey particularly distinguished itself through site in 2007. its rapid industrialisation, renowned chocolate man- The success of works by Jean-Jacques Rousseau ufacturers, cigar factories and graphic arts studios. (Julie, or the New Héloise, 1761) and Lord Byron (The At the beginning of the 20th century, Vevey became Prisoner of Chillon, 1816) contributed significantly to the Canton’s first industrial town while simultaneously PAGE 5 PAGE A MULTIFACETED DID YOU KNOW? DESTINATION Deep Purple’s rock hit «Smoke on the Water» is based on the Montreux Casino fire which the group witnessed. The fire be- gan during a Frank Zappa concert in 1971 following a distress MONTREUX, TOWN OF MUSIC flare being launched by a fan. –––– «IF YOU WANT PEACE OF SOUL, COME TO MONTREUX.» FREDDIE MERCURY, BRITISH SINGER- SONGWRITER – LIVED FOR MANY YEARS IN 33.4 MONTREUX. 22 2 Situated between Lake Geneva and the Alps, Mon- HOTELS* treux enjoys a particularly pleasant climate and a KM gentle way of life, which, even in the 19th century, 2547 was already seducing the biggest names in litera- land ture and music. Montreux is famous for its gorgeous ** Belle Epoque buildings, flower-lined quays and the beds area intimate and steep alleyways of its historic centre. In summer, the city vibrates to the sounds of the Montreux Jazz Festival and the Septembre Musical 26006 while from late November right through December MONTREUSIENS the quays are suffused with the magic of the festive season guaranteed by the Montreux Christmas Mar- ket and the laughter that rings out from the Mon- 2M2CMONTREUX MUSIC & CONVENTION treux Comedy Festival CENTRE OFFERS 2 GRAND-RUE 45 18 000M 1820 MONTREUX OF EXHIBITION SPACE T. +41 848 86 84 84 * including two 5* and 5* superior ** in total – across all categories (excl. holiday apartments and B&Bs) and including Clarens, Glion, Territet, Chailly, Veytaux & Cauxx PAGE 6 PAGE Statue Freddie Mercury | © Maude Rion Statue Freddie Mercury | © Maude Rion VEVEY, TOWN OF IMAGES –––– 2.39 2 «WE HAVE AN ATTRACTIVE HOUSE ON A 36-ACRE * KM ESTATE OVERLOOKING THE CHARMING TOWN 15 HOTELS land area OF VEVEY (…).
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