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Powered by country music, B-105 and 97.3 The Wolf attract and reflect an American lifestyle that values flag, family and fun.

WUBE 1 WYGY Capabilities Profile

o Heritage brands, celebrating 50 years in the market o Award-winning production o High-profile, live and local personalities o In-depth market research o Unique content and promotional ideas o Industry experience

High-Impact Media Events Campaign Enhancements • Radio • Cause marketing • Influencer marketing • Streaming • Brand awareness • Sampling programs • Listener rewards • Traffic driving • Contests & sweepstakes • Social media integration • Rewards integration • Podcasts • Custom video • 2060 Digital

WUBE 2 WYGY The Country Combo is Your Premier Marketing Partner Top Country Nationally Market Leader Delivers All Quality Market Recognized Throughout Demographics Audience the Day

Country music is the dominant B-105 is honored to be the The Country Combo of WUBE/WYGY is one of the top WUBE/WYGY is a market leader music radio format in the 2020 Academy of Country WUBE/WYGY is a leading station radio stations with key with Cincinnati families with United States with 2,202 Music Large Market Station of with Cincinnati Adults 25-54 demographics of Adults, children, households with stations in the nation! And the Year and home of the 2020 during morning drive, middays, Women and Men from 18-34 to income of $75,000+, home Cincinnati consistently delivers ACM and CMA Personality of afternoon drives, evenings and 35-54. owners and car buyers, just to one of the highest shares of the Year winners, The Big Dave weekends! name a few. Country listening in the nation. Show. B-105 was also a finalist No other format delivers each for the 2020 National Cincinnati consumer Association of Broadcasters demographic like Country Radio Crystal Award for Radio. continued commitment to community service. WUBE 3 WYGY MARITAL STATUS HOME OWNERSHIP EDUCATION

Post-Grad 10% Own 68% Degree

Rent 25% College Grad 17% 31% 57% 16% 44% 56% Never Married Married/ Divorced/ Other 8% Male Female (Single) Engaged Separated/Widowed

Some 25% College WUBE/WYGY Listener Profile

65+ 18-24 $ HOUSEHOLD INCOME CHILDREN AT HOME 13% 18% 18% $100k+ 32% High 13% School 42% $75-99k 15% 12% 55-64 16% Grad $50-75k 18% 34% 7% 22% Have AGE 25-34 $35-50k 10% children at home 19% $25-35k 7% 45-54 13% Under Age Age Age <$25k 18% age 2 2-5 6-11 12-17 Less than HS 6%

35-44 WUBE 4 WYGY Scarborough R1 2021 Feb20-Jan21 Now Playing

B-105 plays today’s hottest country music from the best mainstream artists, while 97.3 The Wolf complements our heritage country station with your familiar favorites.

WUBE 5 WYGY 122,049 39,154 223,465 129,768 8,964 6,951 55,719 12,703 Monthly Unique Monthly Facebook Twitter Instagram Email Unique Mobile Page Views Users Streaming Fans Followers Followers Database App Users Sessions

3-month avg as of 7/31/2021 Source: Google Analytics; Triton Digital Streaming Analytics, Facebook.com; Twitter.com WUBE 6 WYGY WUBE works with brands to closely align messaging with paid content that The Power inspires, informs and entertains. In a world of infinite choice, we believe of Our authentic connections provide meaningful outcomes for our advertisers. Establish your brand and connect with customers utilizing some of the most Influencers influential voices in Greater Cincinnati. 81% of listeners consider their favorite The Power personality to be a friend, family member or acquaintance of Local Radio Personalities 90% know personal details about their favorite personality Embedded in communities across America, local radio personalities have a special relationship with 59% their listeners – the kind of of radio listeners follow their favorite relationship that builds brands. personality on social media

In their proprietary “Our Media” panel of 2,000 local media 83% consumers, Katz Radio Group of listeners value and trust their “This relationship favorite personality's opinions takes a deeper look at the human that personalities foster with their connection between on-air talent listeners translates to and their fans. 78% a platform of authenticity that talk to friends about what they hear extends to from their favorite personalities “endorsements.”

Katz Radio Group Inside the Power of Local Radio Personalities, 2019 Big Dave The Big Dave Show Monday-Friday 5:30-10 am

Big Dave realized that radio was the right career for him in college when, after only one semester of commercial art, he switched to radio. As host of The Big Dave Show, one of the most memorable moments he’s had took place after the 2016 Country Music Awards when he met Garth Brooks at a party celebrating Garth’s Entertainer of the Year Award. When Big Dave isn’t behind the microphone, he enjoys spending time with his wife, Carrie, and kids, Darah and Darren.

WUBE 9 B - 105 Chelsie The Big Dave Show Monday–Friday 5:30–10 am

Chelsie first started working for B-105 in 1994, doing everything from promotions to traffic. Chelsie and her husband, Brad, have two children, Reese and Rory, and a small petting zoo! No, really … they have a dog, two cats, a slew of fish and a bird. Chelsie says the song, “Dirty Laundry” by Carrie Underwood best describes her life. Because, well, she feels like it’s never ending at her house!

WUBE 10 B - 105 Stattman The Big Dave Show Monday–Friday 5:30–10 am

Stattman is as kindhearted as he is fun-loving. In fact, fun is what first drew him to pursuing a career in radio as a senior in high school. A part of the B-105 family for 17 years, Statt has had a number of unique experiences, including taking a bath with the elephants at the Cincinnati Zoo. Statt enjoys hunting and fishing and spending time with his wife and two daughters, Jane and Stacey.

WUBE 11 B - 105 Ashley The Big Dave Show Monday–Friday 5:30–10 am

Ashley Dawn, an NKU grad and Kentucky native, knew she wanted to go into media since high school. “My whole life, I have gotten in trouble for talking, and now they gave me a microphone. Dreams do come true!” Ashley says.

She has been with B-105 since 2016 and is now bringing her fun, spunky personality to The Big Dave Show.

WUBE 12 B - 105 Grover Collins Program Director On-Air Monday–Friday 10 am–3 pm

Grover is a radio veteran with more than three decades in the industry. He pulls double duty as Program Director of B-105 and on-air personality from 10 am to 3 pm. Grover’s passion and adoration for B-105 is evident the second you meet him. He enjoys all types of music, attending concerts and even considers himself a movie buff. Grover has been married to Holly Morgan for more than 20 years and has two children: Joey and Sophia. When Grover isn’t at the station, you can find him trying new restaurants, watching sports and penning witty, hilarious Facebook statuses.

WUBE 13 B - 105 Jesse Monday–Friday 3–7 pm

Jesse has been with B-105 since 2008. As a DeWitt, IA, native, Jesse has embraced the sights and sounds of Cincinnati. He loves the twists, turns, thrills and fun found at Kings Island, working out, seeing new movies, watching documentaries on Netflix, traveling, exploring with his Beagle mix, Jackson, and working on projects around his house.

WUBE 14 B - 105 B-Dub Monday–Friday 7 pm–midnight

B-Dub has a unique and tremendous energy and warmth that you can feel as soon as he walks into a room or comes on your radio. Happily married and a proud dog dad of three, B-Dub and his wife, Chelsea, enjoy traveling and exploring new places. If he’s not hitting a country show or festival, B-Dub is usually in his backyard grilling or smoking something on his Traeger Grill. B-Dub is also the host of “B-Dub Radio Saturday Night,” a nationally syndicated country party show, which airs on more than 60 stations nationwide.

WUBE 15 B - 105 Toria Traffic Director

Toria’s road to radio started with a broadcasting class at East Central High School. The Lawrenceburg, IN, native then went on to major in Electronic Media & Broadcasting at NKU. In 2018, Toria married her husband, Jon. They reside in Northern Kentucky and have two cats, Zeppelin and Arrow, and a French bulldog named Bean. Jon and Toria had a baby girl in May 2021. Elle is spunky, sassy and sweet, just like her momma! The Tri-State’s roads scholar will do her best to keep you out of jams. But when a jam is unavoidable, make hers strawberry.

WUBE 16 B - 105 349,100 Total FM Audience Reach

223,465 Monthly Streaming Starts

50,000 full market Wattage

2,033,000 WYGY-FM Cincinnati Metro Population SIGNAL Coverage Area

WUBE-FM Coverage Area

WUBE WYGY 17 May/Jun/Jul 2021 Nielsen Audio, P6+ Streaming 3-month avg as of 7/31/21 Get in Touch

To get started on your advertising, digital, creative, events, and/or social Christine Mello media marketing, reach out to us today! WUBE/WYGY General Sales Manager 513.699.5105 • [email protected] 4800 Kennedy Avenue, Cincinnati, Ohio 45209

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