A N N U A L REP O R T | 2 0 1 6
149050BRO_r1_ChooseChicago_2016_AnnualReport_19.indd 1 3/24/17 6:35 PM AWARDS & ACCOLADES
THE BEST CITIES IN THE U.S. Travel + Leisure
CHICAGO, TOP TECH HOT SPOT OF THE FUTURE Modis
BANK OF AMERICA CHICAGO MARATHON “GREAT RUNNING AND CYCLING RACE FROM EVERY STATE” Compression+Design CHICAGO NAMED ONE OF THE TOP 25 BEST COASTAL CITIES IN THE WORLD Condé Nast Traveler
CHICAGO TOPS THE GLOBAL RANKING OF THE WORLD’S MOST FUN CITIES TimeOut
“IT LIST 2016” - BEST NEW HOTELS ON THE PLANET Travel+Leisure
149050BRO_r1_ChooseChicago_2016_AnnualReport_19.indd 2 3/24/17 6:35 PM CHICAGO RANKED NO. 1 AND NO. 2 HOTELS IN THE U.S. Condé Nast Traveler’s 2016 Reader’s Choice Awards THE BEST BIG CITIES IN THE U.S Condé Nast Traveler
CHICAGO NAMED NO. 4 DESTINATION IN THE U.S. TOP 10 RESTAURANTS TripAdvisor’s 2016 Travelers’ Choice Awards OF THE YEAR Food & Wine Magazine
BEST HOTEL IN THE U.S. CHICAGO - #1, THE 50 BEST U.S. News & World Report BIKE CITIES OF 2016 Bicycling Magazine
ART INSTITUTE OF CHICAGO NAMED #2 MUSEUM IN THE WORLD TripAdvisor’s 2016 Travelers’ Choice Awards
149050BRO_r1_ChooseChicago_2016_AnnualReport_19.indd 3 3/24/17 6:35 PM 149050BRO_r1_ChooseChicago_2016_AnnualReport_19.indd 4 3/24/17 6:35 PM TABLE OF CONTENTS 06 08 09 11 LETTER FROM THE 2016 BUDGETED 2016 BUDGETED ECONOMIC CHAIR AND CEO OPERATIONAL OPERATIONAL IMPACT REVENUE BY EXPENSES BY SOURCE DEPARTMENT 12 14 16 18 VISITATION 2016 HOTEL MEETINGS & DEMAND DRIVERS SNAPSHOT - CONVENTIONS CENTRAL BUSINESS DISTRICT 22 24 25 26 PARTNERSHIPS STRATEGIC ADVOCACY MARKETING MARKETING PARTNERS 28 30 31 32 MEDIA CULTURAL GLOBAL CHICAGO RELATIONS TOURISM DEVELOPMENT SPORTS COMMISSION 33 35 37 38 2017 MAJOR A PEEK TOWARD CHOOSE CHICAGO CHOOSE CHICAGO SPORTS EVENTS THE FUTURE OFFICERS & EXECUTIVE STAFF MEMBERS
149050BRO_r2_ChooseChicago_2016_AnnualReport_19.indd 5 3/28/17 5:26 AM LETTER FROM THE CHAIR & CEO
DEAR PARTNERS, on behalf of Mayor Rahm Emanuel and the Choose Chicago Board of Directors and all those who collaborate with and support us, it is our pleasure to share the 2016 Annual Report.
6 CHOOSE CHICAGO
149050BRO_r1_ChooseChicago_2016_AnnualReport_19.indd 6 3/24/17 6:35 PM 2016 was punctuated by welcoming Chief among these are expanding a projected 54.1 million visitors, an opportunities to attract a balance of increase of 2.9 percent, representing 1.5 large citywide meetings as well as self- million more visitors than the prior year contained meetings; continuing to build and taking another step toward a goal upon a strong regional domestic market of 55 million. Helping fuel this growth and expand to attract more visitors was hosting 31 major conventions from key national source markets; and at McCormick Place, 16 of which extending Chicago’s global footprint experienced either record attendance or targeting key markets around the world. record exhibitor participation. We would also like to take this time to The Annual Report provides thank our many partners who share in highlights on each, plus operational this mission. This was a year of transition and departmental achievements, as and we would be remiss if we did not well as vivid examples of programs, take this time to acknowledge the team activities and events that help fulfill at Choose Chicago, past and present. our responsibilities to our partners, constituents and stakeholders. We will continue to rely on the steady support and engagement of our While 2016 generated many highlights, partners and share in the opportunities we need to remain focused on the and challenges that lie ahead. many new opportunities and challenges facing our industry, building upon our momentum and continuing to identify and target growth opportunities and new customers for our city, county, region and state.
THANK YOU FOR YOUR SUPPORT AND PARTNERSHIP
DESIREE ROGERS DAVID WHITAKER CEO, FASHION FAIR COSMETICS, PRESIDENT & CEO, AND CHAIR, CHOOSE CHICAGO CHOOSE CHICAGO
2016 ANNUAL REPORT 7
149050BRO_r1_ChooseChicago_2016_AnnualReport_19.indd 7 3/24/17 6:35 PM 2016 BUDGETED OPERATIONAL REVENUE BY SOURCE
39.8% STATE OF ILLINOIS 31.8%
MPEA AGREEMENT 15.3%
PRIVATE REVENUES 13.1%
CITY OF CHICAGO & CDA
$30,184,290 TOTAL REVENUE
2017 OBJECTIVES
Continue to Support the Continue to Support Chicago Develop New Special Expand Global Number One Convention/ Sports Commission and its Event/Meeting & Development and Media Meetings Sales Team and Partners on Targeting and Industry Activations Relations Programs Partners in North America Hosting Major Sporting Events that Generate Economic Impact and Awareness of Chicago
8 CHOOSE CHICAGO
149050BRO_r2_ChooseChicago_2016_AnnualReport_19.indd 8 3/27/17 7:30 PM 2016 BUDGETED OPERATIONAL EXPENSES BY DEPARTMENT
35.5% SALES & SERVICES 19.6% MARKETING
3.7% GLOBAL DEVELOPMENT
2.1% $25,055,503 CULTURAL TOURISM
2.8% 1.5% MEDIA RELATIONS/ RESEARCH COMMUNICATIONS 3.6% 9.8% SPORTS COMMISSION ADMINISTRATIVE 4.2% EXECUTIVE 3.2% OFFICE PUBLIC POLICY 6.3% 7.7% IN-KIND CORPORATE ALLOCATIONS
Refresh and Expand Evolve Digital/Social Develop a Long-Term Develop New Consumer Marketing Media and Visitor Partnership/ Sponsorship Programming to Program (Regional, Information Capabilities Plan and Optimize Public Expand Upon Culinary, National & International) Policy/ Community Attractions, Theater Affairs Agenda and “Specially Themed” Promotions
2016 ANNUAL REPORT 9
149050BRO_r2_ChooseChicago_2016_AnnualReport_19.indd 9 3/27/17 7:32 PM 149050BRO_r1_ChooseChicago_2016_AnnualReport_19.indd 10 3/24/17 6:35 PM ECONOMIC IMPACT
Chicago’s tourism industry is an essential and driving force for economic growth and job development.
+20,700 TOURISM-RELATED JOBS HAVE BEEN ADDED SINCE 2010
JOBS
128.3K 132.4K 133.5K 136.0K 140.5K 145.1K
2011 2012 2013 2014 2015 2016 (PRELIMINARY) +3.3% INCREASE
DIRECT TOURISM SPENDING
$12.0B $12.8B $13.3B $14.1B $14.6B $15.0B
2011 2012 2013 2014 2015 2016 (PRELIMINARY) +2.6% INCREASE
TOTAL TAX REVENUE
$725.7M $805.6M $836.1M $885.2M $891.6M $911.0M
2011 2012 2013 2014 2015 2016 (PRELIMINARY) +2.2% INCREASE
HOTEL REVENUE
$1.6B $1.8B $1.9B $2.0B $2.2B $2.3B
2011 2012 2013 2014 2015 2016 +2.7% INCREASE
CHICAGO HOTEL TAX REVENUE
$75.1M $101.5M $106.3M $113.6M $124.0M $127.3M
2011 2012 2013 2014 2015 2016 +2.7% INCREASE
2016 ANNUAL REPORT 11
149050BRO_r2_ChooseChicago_2016_AnnualReport_19.indd 11 3/27/17 7:10 PM VISITATION
For a third consecutive year Chicago eclipsed the 50 million mark with preliminary total visitation in 2016 at 54.11 domestic and overseas visitors, 1.5 million more than the previous year. This is another rung in the ladder on our path toward 55 million.
TOTAL VISITATION (DOMESTIC & OVERSEAS)
43.59M 46.37M 48.33M 50.03M 52.59M 54.11M
2011 2012 2013 2014 2015 2016 (PRELIMINARY)
2016 DOMESTIC 2016 INTERNATIONAL (PRELIMINARY) (PRELIMINARY) $107M 52.55M (+3.1%) 1.56M (-3.7%) INTERNATIONAL TAX REVENUE TOTAL OVERSEAS 40.65M (+3.4%) 192K (+22.7%) 17,000 LEISURE CHINA INTERNATIONAL TOURISM RELATED EMPLOYMENT 11.90M (+2.1%) 172K (+3.0%)
BUSINESS MEXICO TH 444K (-9.2%) 9 MOST VISITED CITY CANADA IN THE U.S. BY OVERSEAS VISITORS
IN THE PAST 5 YEARS, CHINESE VISITORS TO CHICAGO HAVE INCREASED FROM A 5% TO 9% SHARE OF ALL OVERSEAS VISITORS
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149050BRO_r1_ChooseChicago_2016_AnnualReport_19.indd 12 3/24/17 6:35 PM 149050BRO_r1_ChooseChicago_2016_AnnualReport_19.indd 13 3/24/17 6:35 PM 2016 HOTEL SNAPSHOT - CENTRAL BUSINESS DISTRICT
10.98M (+2.7%) TOTAL ROOMS OCCUPIED 14.6M (+3.8%)
ANNUAL ROOMS AVAILABLE
40,856 ROOMS are available on a daily basis in the Central Business District (Second Largest Business District in the U.S.)
5,485 DAILY ROOMS ADDED to the Central Business District since 2011
75.19% (-1.1%) OCCUPANCY RATE
25 NEW HOTEL PROPERTIES have entered the Chicago market since 2013
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149050BRO_r2_ChooseChicago_2016_AnnualReport_19.indd 14 3/27/17 7:11 PM 7.21M (+6.0%) 2016 LEISURE ROOM NIGHTS 11 MONTHS OF RECORD LEISURE DEMAND IN 2016 3.55M (-3.4%)
2016 GROUP RELATED ROOM NIGHTS
211K(+1.6%) 2016 CONTRACTED ROOM NIGHTS
$207.85 (+0.0%)
AVERAGE DAILY RATE (ADR)
$203.12 (-1.9%)
LEISURE SEGMENT ADR
$222.34 (+3.9%) GROUP SEGMENT ADR
$124.74 (-0.7%)
CONTRACT SEGMENT ADR
$156.28 (-1.1%)
REVENUE PER AVAILABLE ROOM (REVPAR)
2016 ANNUAL REPORT 15
149050BRO_r2_ChooseChicago_2016_AnnualReport_19.indd 15 3/27/17 7:11 PM MEETINGS & CONVENTIONS
$4.3B + 2.5M+ IN NEW AND $1.13B ROOM NIGHT RECOMMITTED IN ECONOMIC BUSINESS SINCE IMPACT AS A PRODUCTION 2010 LABOR RESULT OF 59 NEW 4% INCREASE AND NEGOTIATIONS MEETINGS BOOKED SURPASSED 2016 GOAL
59 22 8 NEW MAJOR FUTURE WILL BE CONVENING CHOOSING TO MEETINGS AND IN CHICAGO FOR THE MEET HERE FOR CONVENTIONS FIRST TIME THE FIRST TIME IN SURPASSED 2016 GOAL OVER 10 YEARS
149050BRO_r1_ChooseChicago_2016_AnnualReport_19.indd 16 3/24/17 6:36 PM SIGNIFICANT NEW CONVENTIONS & EVENTS BOOKED IN 2016
AUGUST MAY APRIL
2017 2018 2019
Honda Motor Co. VeeamON 2018 Marriott International CFRST General Dealer Meeting Managers Conference 2019
APRIL JUNE JUNE
2018 2018 2020
American Academy of United Fresh Produce Pershing INSITE 2020 Cosmetic Dentistry 2018 Association Annual Annual Scientific Session Convention 2018
MAY AUGUST APRIL
2018 2018 2023
LIGHTFAIR American Society of Association HIMSS 2023 Annual International 2018 Executives 2018 Annual Meeting Conference & Exhibition and Exposition
2016 ANNUAL REPORT 17
149050BRO_r1_ChooseChicago_2016_AnnualReport_19.indd 17 3/24/17 6:36 PM DEMAND DRIVERS
2016 NFL DRAFT
TOTAL $88.4M ECONOMIC IMPACT
IN TOTAL STATE $7.1M AND LOCAL TAXES 225,000 GENERATED ATTENDEES OVER 3 DAYS
IN TOTAL HOTEL TAX $1.8M REVENUE GENERATED 38,902 HOTEL ROOM NIGHTS GENERATED
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149050BRO_r2_ChooseChicago_2016_AnnualReport_19.indd 18 3/27/17 7:12 PM LOUIS VUITTON AMERICA’S CUP WORLD SERIES CHICAGO
4.73M GLOBAL VIEWERSHIP OF LIVE BROADCAST
ATTENDEES FROM 48 STATES AND 23 COUNTRIES
$41.6M IN ECONOMIC IMPACT
2016 ANNUAL REPORT 19
149050BRO_r2_ChooseChicago_2016_AnnualReport_19.indd 19 3/27/17 7:12 PM JAMES BEARD AWARDS
For the second straight year, Chicago was the host city for the James Beard Awards, held May 2, 2016, at Lyric Opera of Chicago. Chicago’s Rich Melman, Founder & CEO of Lettuce Entertain You Enterprises, was honored with the JBF Lifetime Achievement Award.
Based on this unparalleled success, Choose Chicago and the Illinois Restaurant Association recently secured a contract to have the James Beard Awards continue to call Chicago home for the next five years.
130 $13,600 14 RESTAURANTS JBF SCHOLARSHIP CHICAGO CHEFS AND PARTICIPATED FUNDS RAISED VIA RESTAURANTS IN JAMES BEARD EATS WEEK NOMINATED FOR THE EATS WEEK 2016 JBF AWARDS
149050BRO_r2_ChooseChicago_2016_AnnualReport_19.indd 20 3/27/17 7:12 PM CHICAGO THEATRE WEEK
As part of our city’s Cultural Tourism Strategy, Choose Chicago works to increase awareness and drive visitation to our cultural institutions, attractions and neighborhoods throughout the full year, delivering significant results during the first quarter.
+10% 17% 64% INCREASE IN OF PATRONS CAME FROM BEYOND ‘NEW TO TICKET SALES CHICAGO INCLUDING CANADA, THEATRE’ RATE FROM 2015 ENGLAND AND SCOTLAND.
10.5K+ TICKETS SOLD TO 666 3M 154K PERFORMANCES OF 124 UNIQUE PRODUCTIONS VISITORS TO CHICAGOTHEATREWEEK.COM IN DIGITAL REACH
CHICAGO RESTAURANT WEEK
25.8M IN DIRECT SPENDING 352 AT CHICAGO AREA PARTICIPATING RESTAURANTS 572,000 RESTAURANTS DINERS SERVED
TH $5 STATEMENT CREDIT FOR EVERY $25 SPENT DINING AT 631K 10 CRW RESTAURANT - 1ST EVER MENU PAGEVIEWS CONSUMER PROMOTION WITH (+98%) ANNIVERSARY OF PROGRAM AMERICAN EXPRESS
2016 ANNUAL REPORT 21
149050BRO_r1_ChooseChicago_2016_AnnualReport_19.indd 21 3/24/17 6:36 PM RECORD-BREAKING PARTNERSHIPS
1,481 90% TOTAL PARTNERS (NEW RECORD) PARTNER 203 NEW RETENTION RATE ORGANIZATIONS
149050BRO_r2_ChooseChicago_2016_AnnualReport_19.indd 22 3/27/17 7:13 PM PARTNER PROGRAMS
Choose Chicago implemented several partner programs and educational events in 2016, leveraging relationships with key industry leaders and strategic partners, including:
Implemented seasonal co-op programs for hotel partners to drive incremental room nights during select need periods
Partners learned how Marketers were taught Dining partners leveraged to get the most out how to effectively develop, OpenTable to learn best of TripAdvisor and track, and increase ROI practices to maximize maintain a positive from their advertising their participation in online reputation campaigns and initiatives Chicago Restaurant Week
2016 ANNUAL REPORT 23
149050BRO_r1_ChooseChicago_2016_AnnualReport_19.indd 23 3/24/17 6:36 PM STRATEGIC MARKETING PARTNERS
Thank you to our distinguished strategic marketing partners who represent the premier level of commitment to Chicago and Choose Chicago’s goals:
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149050BRO_r2_ChooseChicago_2016_AnnualReport_19.indd 24 3/27/17 7:14 PM ADVOCACY
The Public Policy Department oversees Choose Chicago’s relations with the local, state and federal levels of government and develops policy solutions and a civic consensus to meet Choose Chicago’s goals. Our public policy team takes a leadership role in working to make the travel industry as a whole a public policy priority and inform, educate and activate the membership to join in this advocacy.
2017 GOALS INCLUDE:
Expand membership, recruit Build visibility, Support industry structural member advocates under the credibility and change that helps the visitor and Choose Chicago Champions momentum advocating meetings industry and become Program and build a grassroots on local, state and a leading and trusted source of army of advocates to support national levels advice and counsel our public policy objectives
2016 ANNUAL REPORT 25
149050BRO_r1_ChooseChicago_2016_AnnualReport_19.indd 25 3/24/17 6:36 PM MARKETING
For the first time, Choose Chicago engaged in an “always on” approach to marketing in 2016, a shift from previous years. This strategy allowed the message of Chicago to have year-round presence targeted to our core regional consumer known as our “My Big City” audience.
Choose Chicago’s 2016 winter campaign “Cures for Cabin Fever” delivered its strongest results to date:
$1.4M 588K $545M $383 PER $1 TOTAL MEDIA INCREMENTAL ECONOMIC RETURN ON MEDIA INVESTMENT TRIPS IMPACT INVESTMENT (ROI) +28% OVER 2015
Choose Chicago’s 2016 non-winter campaign “EPIC”, which ran during the Spring, Summer, and Fall, produced impressive first time results:
$1.1M 419K $442M $385 PER $1 TOTAL MEDIA INCREMENTAL ECONOMIC RETURN ON MEDIA INVESTMENT TRIPS IMPACT INVESTMENT (ROI)
Choose Chicago is increasing its regional marketing output, building to a national outreach and expanding its global footprint in 2017 by focusing on 9 key countries:
• CANADA • UNITED • GERMANY • JAPAN • SOUTH KOREA KINGDOM • MEXICO • CHINA • FRANCE • BRAZIL
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149050BRO_r2_ChooseChicago_2016_AnnualReport_19.indd 26 3/27/17 7:14 PM CHOOSECHICAGO.COM
6.6M +6.75% +15.3% TOTAL 2016 VISITS PAGEVIEWS MOBILE VISITS +1% OVER 2015 FOR THE FIRST FOR THE FIRST 75 DAYS OF 2017 75 DAYS OF 2017
CHOOSE CHICAGO SOCIAL MEDIA 164.1K 145.8K 80.5K FOLLOWERS FOLLOWERS FOLLOWERS +65% OVER 2015 +44% OVER 2015 +19% OVER 2015
INSTAGRAM FACEBOOK TWITTER
2016 ANNUAL REPORT 27
149050BRO_r2_ChooseChicago_2016_AnnualReport_19.indd 27 3/27/17 7:14 PM MEDIA RELATIONS
2016 MEDIA TOTALS
75 + $9,657,327 EARNED HOSTED MEDIA MEDIA VALUE
2017 MEDIA RELATIONS GOALS
HOSTED MEDIA $24 MILLION 250 – 300 EARNED MEDIA VALUE
TOP HEADLINES
10 OF OUR FAVORITE CLOSEST-TO-HOME CHICAGO’S WINDY CITY ATTRACTIONS TRAVEL DESTINATIONS SUCCESSFUL MEETINGS, NOVEMBER 2, 2016 ST. LOUIS DISPATCH, MAY 20, 2016 BEST U.S. CITIES FOR CULTURE: TOP FLY LIKE AN ARTIST PICKS FROM OUR TRAVEL PANEL SKYLINE, HAINAN AIRLINES INFLIGHT MAGAZINE USA TODAY, NOVEMBER 20, 2016 (CHINA), MAY 2016 CHICAGO – A LOOSE BUZZ I LOVE CHICAGO UP MAGAZINE – TAP PORTUGAL’S INFLIGHT NATIONAL GEOGRAPHIC TRAVELER MAGAZINE, NOVEMBER 2016 (CHINA EDITION), MAY 2016 MOVILIDAD URBANA – EL FUTURO DEL MY KIND OF TOWN TURISMO INTELIGENTE SATURDAY MAGAZINE (UK), SUMMER 2016 FORWARD MAGAZINE (MEXICO), SEPTEMBER 2016
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149050BRO_r2_ChooseChicago_2016_AnnualReport_19.indd 28 3/27/17 7:14 PM “If any city is at the forefront “It has a little bit of the Rust of everything — “The neighborhoods Belt revival, it’s food, nightlife, on Chicago’s near Chicago, an parks, museums northwest side are ever-popular and the Lake an invigorating blend Midwestern Michigan of reflection and destination that’s shoreline — and reinvention” only been gaining all in a laid-back more traction in Midwest feel” recent years”
36 HOURS IN CHICAGO 5 INDUSTRIAL CITIES BEST U.S. CITIES FOR CULTURE JUNE 16, 2016 MAKING AMERICA’S RUST NOVEMBER 20, 2016 BELT SHINE AGAIN NOVEMBER 28, 2016
“With its charming neighbourhoods, “Why Chicago multitude of bike is overtaking its lanes and ever- coastal cousins “Chicago is a expanding roster to become gourmet city of exceptional the US’s most like no other” restaurants, Chicago amazing gay is a great spot for a destination” mini-escape”
3 DAYS IN THE WINDY CITY WHY CHICAGO IS OVERTAKING A GOURMET TOUR OF CHICAGO ITS COASTAL COUSINS MAY 25, 2016 MAY 12, 2016 OCTOBER 13, 2016
2016 ANNUAL REPORT 29
149050BRO_r1_ChooseChicago_2016_AnnualReport_19.indd 29 3/24/17 6:36 PM CULTURAL TOURISM
Choose Chicago works to increase awareness and visitation to Chicago’s cultural entities, events, attractions and neighborhoods by promoting the City of Chicago as a premier cultural destination through the following partnerships:
2016 marked the first full year of Choose Chicago’s historic Memorandum of Understanding (MOU) with China’s Ministry of Culture. The MOU is designed to support cultural cooperation and further develop cultural bridges to strengthen each destination as a prominent global cultural tourism destination. Under the MOU, Choose Chicago hosted Jackie Chan’s Long Yun Kung Fu Troupe for the annual Chinese New Year Celebration and the music ensemble Sounds of China for the World Music Festival.
Choose Chicago continues to partner with The League of Chicago Theatres to present Chicago Theatre Week to increase awareness and drive visitation to Chicago’s vast array of theatre offerings during the first quarter.
The Chicago Greeter program is a free service that matches visitors with city-wise volunteers for 2-4 hour guided visits of Chicago.
CHICAGO GREETER
10,000 VISITORS 200+ 9,000+ TOP 5 Served in 2016 Greeter Hours donated “TOURS TO DO” volunteers by volunteers by TripAdvisor
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149050BRO_r2_ChooseChicago_2016_AnnualReport_19.indd 30 3/27/17 7:15 PM GLOBAL DEVELOPMENT
In 2016, Choose Chicago hosted 16 Familiarization Trips, exposing 100 key clients and travel decision makers to Chicago. Additionally, the Global Development Team, along with dozens of member partners, participated in seven key trade shows around the world.
IN 2017, THE GLOBAL DEVELOPMENT TEAM WILL BE FOCUSING ON:
NEW MARKETS – Allocating resources to new markets that offer potential growth to Chicago (expanding to 10 international trade shows in 2017).
EDUCATION – Partnering with Brand USA to launch Agent Training Programs in key markets.
FAMILIARIZATION TRIPS – Step up the number of qualified, key travel trade that visits Chicago, experience first-hand then sell the destination more aggressively.
SALES MISSIONS - Collaborating with Choose Chicago partners, conduct three sales missions including a focus on receptive tour operators on the East and West Coasts and facilitating travel from the coastal gateway cities into Chicago and Illinois.
2016 ANNUAL REPORT 31
149050BRO_r1_ChooseChicago_2016_AnnualReport_19.indd 31 3/24/17 6:36 PM CHICAGO SPORTS COMMISSION
The Chicago Sports Commission celebrated its 5th anniversary in November 2016.
18TH RANKED 350K+ UP FROM 26TH IN 2015
45+ SPORTS EVENTS AWARDED AND HOSTED IN FIRST 5 YEARS IN GLOBAL SPORTS ROOM NIGHTS CITY INDEX GENERATED
149050BRO_r1_ChooseChicago_2016_AnnualReport_19.indd 32 3/24/17 6:37 PM 2017 MAJOR SPORTS EVENTS
2017 MEN’S
CHICAGO
JAN 14 – 16 APR 6 – 8 APR 14 – 16 MAY 19 – 31 WINTER NCAA MEN’S ADIDAS WINDY NCAA GOLF VOLLEYBALL FROZEN FOUR CITY NATIONAL CHAMPIONSHIPS CHAMPIONSHIP QUALIFIER
JUN 23 – 24 JUN 27 – 28 JUN 27 – JUL 2 JUN 30 – JUL 8
NATIONAL LEADERS SPORT KPMG DOD WARRIOR HOCKEY LEAGUE PERFORMANCE WOMEN’S PGA GAMES (NHL) DRAFT SUMMIT CHAMPIONSHIP
JUL 10 – 12 JULY 31 – AUG 2 AUG 31 – SEPT 3
NIKE MAJOR LEAGUE AVP PRO BEACH TOURNAMENT OF SOCCER (MLS) VOLLEYBALL TOUR CHAMPIONS ALL-STAR GAME
2016 ANNUAL REPORT 33
149050BRO_r2_ChooseChicago_2016_AnnualReport_19.indd 33 3/27/17 7:15 PM 149050BRO_r1_ChooseChicago_2016_AnnualReport_19.indd 34 3/24/17 6:37 PM A PEEK TOWARD THE FUTURE
Exciting new projects are shaping the future of Chicago in the coming years, including:
THE YARD AT CHICAGO SHAKESPEARE WRIGLEY FIELD DEVELOPMENT Opening in 2017 Plaza Opening in 2017
WINTRUST ARENA & MARRIOTT MARQUIS RIVERWALK Opening Fall 2017 Open Now
2016 ANNUAL REPORT 35
149050BRO_r1_ChooseChicago_2016_AnnualReport_19.indd 35 3/24/17 6:37 PM HALL OF FAME
BOARD (MVP & ALL-STAR)
Absolute Production Bucksbaum Retail Freeman Mayer Brown Services Properties LLC Go Ground & GO MillerCoors Accenture Chicago Bears Airport Express Prime Electrical & AlliedPRA Chicago Fire Soccer Club WME | IMG Exhibition Services
Aon plc Chicago Match Race Center Intersport TSMGI
Bank of America Chicago Sport & Social Club James McHugh The PrivateBank Construction Co. Bannerville USA Chicagoland Speedway University of Illinois at Latham & Watkins LLP Chicago (UIC) Pavilion bKL Architecture LLC Fitness Formula Clubs
IN AFFILIATION WITH
Choose Chicago McCormick Place World Business Chicago Chicago Park District Chicago Federation of Labor
36 CHOOSE CHICAGO
149050BRO_r2_ChooseChicago_2016_AnnualReport_19.indd 36 3/27/17 7:16 PM OFFICERS
DESIREE ROGERS GILLIAN DARLOW PATRICK DONELLY LOU RAIZIN Chair Vice Chair Secretary Treasurer CEO, Fashion Fair Cosmetics, CEO General Manager President and Chair, Choose Chicago Polk Bros. Foundation Hyatt Regency Chicago Broadway In Chicago
2016 BOARD OF DIRECTORS EX-OFFICIO
HOLLY AGRA MATT HYNES TOM RICKETTS WALTER BURNETT JR. Owner & CEO Managing Director Chairman Alderman, 27th Ward Chicago’s First Lady Cruises GCM Grosvenor Incapital LLC City of Chicago
MICHELLE BOONE MARKO IGLENDZA MANNY SANCHEZ DON FINN Former Commissioner Founder & CEO Founding Partner Business Manager, DCASE Terminal Getaway Spa Sanchez Daniels & Hoffman LLP Financial Secretary I.B.E.W. Local 134 MIKE CASSIDY KWANG-WU KIM HARRIET SEITLER Vice President, Operations President and CEO Chief Marketing Officer/ BILLY GLUNZ Starwood Hotels & Resorts Columbia College Chicago Executive Vice President Regional Director, OWN | Harpo Studios Government Affairs JOHN COLI SR. TOM LOUGHLIN American Airlines Secretary-Treasurer Area Vice President ALPANA SINGH Teamsters Local 727 Hilton Worldwide Restaurateur, Master Sommelier LORI HEALEY The Boarding House & CEO JOHN COLLETTI KEVIN MCLAUGHLIN Seven Lions Metropolitan Pier & Managing Partner Business Representative Exposition Authority The Gibsons Restaurant Group United Brotherhood of MELODY SPANN-COOPER Carpenters, Local 10 Chairman | President AMY HUGHES GINGER EVANS Midway Broadcasting Managing Director, Commissioner JERRY MICKELSON Corporation | WVON Market Executive Chicago Department of Aviation Chairman and Co-Founder Bank of America Jam Productions CARLOS TORTOLERO LAURENCE GELLER Founder and President BARBARA LAKEN Chairman THERESA MINTLE National Museum of Mexican Art Director, Specialty Sales Geller Investment Co. LLC President & CEO United Airlines The Chicagoland Chamber RON VLASIC JACK GREENBERG of Commerce Regional Vice President of Hotels JOHN TOMASIEWICZ Chairman Kimpton Hotels & Resorts Director, Client Management The Western Union Company LYNN OSMOND American Express - Global President & CEO MARK WATSON Merchant Services MARIA GUERRA-LAPACEK Chicago Architecture Foundation Executive Director TOM VILLANOVA Commissioner Radiological Society of North Chicago Department of Business JORGE RAMIREZ America (RSNA) Former President Affairs and Consumer Protection President Chicago & Cook County Building Chicago Federation of Labor KEVIN WILLER & Construction Trades Council MARY PAT HEFTMAN Partner Executive Vice President, MARIA RAZUMICH-ZEC Chicago Ventures Convention & Strategic Alliances General Manager, Regional VP National Restaurant Association Peninsula Hotels BERNIE WONG The Peninsula Chicago President & CEO JAKE HENRY Chinese American Service League Director SANDRA REYNOLDS McKinsey & Company Partner IntraLink Global LLC
2016 ANNUAL REPORT 37
149050BRO_r2_ChooseChicago_2016_AnnualReport_19.indd 37 3/27/17 7:16 PM EXECUTIVE STAFF
MARC ANDERSON RITA CHEN ROSE HORCHER BRIAN SAID Executive Vice President Director, Marketing Vice President Vice President Client Services Global Development LORI ADLESICK DAVID CZECHOWSKI Vice President Director/Senior Economist JIM MEYER DAVID WHITAKER Industry Relations and Research and Analysis Chief Financial Officer President and Chief Special Events Executive Officer LISA DIXON JULIE MULLINS DARRELL BAKER Director Vice President Vice President Human Resources Convention Sales Trade Show Sales JORDAN ENGERMAN AL ORENDORFF KARA BACHMAN Director Director Executive Director Partnerships Corporate Communications Chicago Sports Commission EDIE GLAVEY MICHELLE REVUELTA KEN BENNETT Vice President Vice President Senior Advisor Hotel Sales Media Relations Public Policy
THANK YOU TO ALL OF OUR PARTNERS FOR ANOTHER SUCCESSFUL YEAR.
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149050BRO_r1_ChooseChicago_2016_AnnualReport_19.indd 38 3/24/17 6:37 PM PILSEN, 16TH STREET
149050BRO_r1_ChooseChicago_2016_AnnualReport_19.indd 39 3/24/17 6:56 PM STAY CONNECTED WITH US
Choose Chicago @choosechicago @choosechicago Chicago Sports @chisportscomm @chisportscomm Commission CHOOSECHICAGO.COM
149050BRO_r2_ChooseChicago_2016_AnnualReport_19.indd 40 3/27/17 7:16 PM