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News Analysis Charitydabout Half the Amount the Company ’S Chief Executive Received for His Company Car and Health Insurance in 2008 Tob Control: first published as 10.1136/tc.2010.041996 on 15 December 2010. Downloaded from a minimum of €10 000 (US$13 700) to News analysis charitydabout half the amount the company ’s chief executive received for his company car and health insurance in 2008. WORLD: DISASTERS ARE ‘BRAND AID’ Another recent example indicates OPPORTUNITIES FOR TOBACCO thatdwith the right schemedpositive ’ Philip Morris subsidiary Sampoerna s publicity can be generated with almost no sponsorship of a rescue camp for evacuees upfront investment. Swedish Match from the slopes of the erupting Mount recently reported a cash donation to The Merapi in Java highlights how the tragi- Salvation Army in response to Australia’s comedy of tobacco industry corporate 2009 wildfire disaster, the worst in a quarter social responsibility thrives in disaster-hit of a century. When asked about the size of regions of the world. Sampoerna is the donation, a spokesperson for the reported to have paid for the camp, its aid Charity reported that they had received Aus workers, who wear red and black $500 (US$470) or one ten thousandth of uniforms with company logos, and the a per cent of the company’s operating profit. branded four-wheel drive cars and trucks In 2001, Philip Morris’s spend on that are parked on its perimeter. advertising its charitable donations was The team is one of several aid efforts reported to exceed the donations them- organised by large Indonesian corporations selves. These recent examples indicate ’ World: a display at the 2009 Tax Free World in response to Merapi s most violent erup- Association World Exhibition in Cannes, France, that maximising reputational and political tions for over 80 years. Early reports put the showing the total of funds to be donated by capital from its community investments death toll at more than 250 people, with Imperial Tobacco for victims of floods in continues to guide tobacco industry a further 150 000, mainly rural peasant Pakistan and India. The company pledged to philanthropy. farmers, reported to have been displaced. make a donation for every entry into a draw by GARY FOOKS, SILVY PEETERS Aid workers claim that Indonesia’s those attending the exhibition. National Disaster Management Agency University of Bath, UK was unprepared to cope with the large [email protected] in other sectors are on record as saying that numbers displaced, providing corporate they provide a great opportunity to work USA: NEW HEALTH WARNINGS UNVEILED disaster relief teams with an ideal opport- with non-governmental organizations unity to augment the government’s efforts After years of lacklustre performance on (NGOs) who would otherwise be opposed to house, clothe and feed evacuees. tobacco control policy at the federal level, to working with businessdsomething the Representatives of the companies the United States has published a collection http://tobaccocontrol.bmj.com/ tobacco industry has been trying to do working on the mountain are reported to of proposed graphic health warnings with mixed results for the best part of have said that their efforts are entirely which, if adopted, could bring the country a decade. altruistic, and have rejected suggestions that up to speed with others. Unveiling 36 Sampoerna’s decision to brand its aid also they are blurring the boundaries between aid underlines the emphasis tobacco compa- and marketing. Local residents, however, nies place on getting the highest returns on remain unconvinced and have questioned their CSR investments. In September 2009, why the companies can’t just use unbranded Duty Free News International (DFNI) vehicles and clothes. This is a fitting ques- online reported Imperial Tobacco’s plans to tion in a country where tobacco kills an launch a charity initiative at the 2009 Tax estimated 200 000 people each year and Free World Association World Exhibition in where three-quarters of Indonesian smokers on September 29, 2021 by guest. Protected copyright. Cannes. Imperial invited suppliers to the are thought to start before the age of 19. stand to enter a draw to win a luggage set, Donations for crises help tobacco promising €50 (US$67) to victims of the companies in a number of ways. They can recent floods in Pakistan and India each enhance a company’s reputation with time someone took part. DFNI’s readers smokers and non-smokers alike and create were told of a special wall display which goodwill among influential groups, such as would show the ongoing donation total. journalists and policymakers. Companies Imperial Tobacco director, Graham Bolt, was also given an opportunity to represent his company as a leading philanthropic voice in the exotic world of travel-retail. ‘The travel-retail industry’, he said, had This paper is freely available online under the BMJ “ Journals unlocked scheme, see http://tobaccocontrol. always been generous and responsive to bmj.com/site/about/unlocked.xhtml people that are affected by natural disas- ters and we ask all our partners to consider ” All articles written by David Simpson those less fortunate in their time of need. unless otherwise attributed. Ideas and To reassure its readers that this was no USA: two of the new tobacco health warnings items for News Analysis should be sent scam and that Imperial was paying a fair for packaging and advertisements published to: [email protected] sum for the publicity, DFNI reported that by the Food and Drug Administration for the company had pledged to donate consultation. 4 Tobacco Control January 2011 Vol 20 No 1 News analysis Tob Control: first published as 10.1136/tc.2010.041996 on 15 December 2010. Downloaded from messages with coloured images in ‘honoured’ by Cambodia and Egypt’s Omar allocation of tobacco deaths per tobacco November, each with the main message Sharif by South Korea. A fictional heroine retail outlet would seem a natural exten- printed in two ways, the Food and Drug also made the grade, with Vladimir Nabo- sion. Indeed, it is an obvious public Administration (FDA) opened a 2-month kov’s Lolita featured on an eye-catching advocacy tool where national retail asso- period of public comment to help deter- pack in the author’s native Russia, home ciations appear, as in so many countries, mine which nine would comprise the initial also to the Laika brand, named after the first to act as a conduit for anti-health propa- series to be rotated on tobacco packaging dog in space. But a Florida man may have ganda and lobbying on behalf of the big and on tobacco advertisements. The final set the bar far higherdor lower, depending tobacco manufacturers. regulations requiring the warnings must be on one’s perspectivedwith the recent In France, however, exactly such an completed by 22 June 2011, with the new launch of Bama’s cigarettes in five states. exercise has resulted in a case that has health warnings on packages and adver- The pack design, with the lower-case shocked not just public health workers, but tisements 15 months later. ‘bama’s’ lodged inside a giant O, leaves campaigners for justice in France and The FDA says that the new warnings, little doubt of the cheeky intent to further afield. French healthcare profes- some of which include use photographic highlight the US President’s apparently sional Gérard Dubois, professor of public images and others cartoon-style artwork, unresolved nicotine addiction. health at Amiens University Hospital and will be the most significant change in more Rob Klotzback, one of the brand’s three a 2008 recipient of his country’s highest than 25 years once final choices have been creators, feigns innocence, claiming no civil or military honour, the Legion made and they are in operation. They are political connection, but admits, “Some d’Honneur, was sued in late 2009 by the part of a broader strategy to help tobacco people get mad and that’s their opinion. French tobacconists’ association, Conféd- users quit and prevent children from And some people just get the funniness of ération des Buralistes, after stating on starting, which includes, for those in it.” He argues the name is simply “easy to television that cigarettes kill two smokers private and public health plans, access to remember, the packaging is pretty attrac- per year for every tobacconist. Although he recommended preventive care, such as tive and it’s a good smoke.” won the case, it has been taken to appeal. cessation programmes, at no additional Klotzback hasn’t gone so far as to send Ironically, Professor Dubois received cost. In addition, $225 million has been a complimentary pack to the US president, a ’Knowledge for the World’ award in the allocated to support local, state and but he certainly earned some free publicity United States from the Johns Hopkins national efforts to promote comprehensive by sticking an appealing namedto somed Alumni Association for activities involving tobacco control and expand tobacco on the same old deadly product. exactly the same claim. His tobacco control ‘ ’ quitline cessation help telephone services. STAN SHATENSTEIN advocacy has been admired within the international public health community USA: O-BAMA CIGARETTES [email protected] for decades. In 1991, together with four fi There have been cigarettes named after lm FRANCE: TOBACCONISTS SUE TOP HEALTH colleagues, he drafted the report that d http://tobaccocontrol.bmj.com/ stars before French actor Alain Delon was ADVOCATE resulted in France’s first major anti-tobacco Since the first reliable statistics about law, the ‘Loi Evin,’ regulating tobacco tobacco’s impact on human health began to advertising and smoking in public places, appear, public health workers have strug- and excluding tobacco from the retail price gled to convey to smokers, policymakers index.
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