THE SEATTLE CENTER

"The First Year"

October 21, 1963 A report on the first year's operation of Seattle Center, following the 1962 Seattle World's Fair -- prepared by Century 21 Center, Inc., in cooperation with the City of Seattle, Pacific Science Center Foundation and other participants in the coordi­ nated Seattle Center program, SEATTLE CENTER

When the Worldfs Fair was planned Seattle made a promise to itself that it would justify the Fair effort with a permanent Seattle Center* This summer"saw the beginning of the fulfillment of that promise. We already have our Opera House, our Playhouse and Exhibi­ tion Hall in full operation. The buildings have enabled us to invite conventions larger than Seattle ever was able to accom­ modate in the past. This winter we will enjoy a season of famous plays in the Playhouse with the distinguished professional acting company of the Repertory Theatre. By the spring of 1964 the Coliseum will be ready for the full-time use of sports and other recreational activities* One of the most valuable gifts left to Seattle by the Fair is the Pacific Science Center. This invaluable adjunct to our schools is also one of the highlights for adults visiting the Center, All of us who entertained out-of-town visitors this past summer — and that includes most Seattle residents —. were grate­ ful for the diversions and entertainment offered in our Center. In its beautiful park-like grounds we were proud to take visitors to the Pacific Science Center, to the many outstanding offerings at the Opera House and Playhouse, to the gay Food Circus and other attractions, Blanks to the untiring efforts of civic leaders who direct Century 21 Center, Incorporated, the non-profit corporation, private money has been made available and direction is being given to coordinate the activities within the Center. In the development of these attractions all Seattle has a stake# A successful Center will be a focal point in attracting conventions and tourists, in presenting cultural and entertain­ ment events. All the operations within the Center are necessary to its success# Seattle has made a good beginning. To develop the area to its rich potential will require the enthusiasm and support of all of us.

Gordon S. Clinton, Mayor City of Seattle SEATTLE CENTER

The Seattle City Council has been closely linked with development of the permanent Seattle Center, which we regard as a keystone of our community development. Through our Civic Center Coordinator, Councilman Braman, and through frequent involvement of the Council as a whole, we have guided the Seattle Center total plan along its first year of growth. We feel the City's investment has been a good one and that the public benefit already is significant. Yet this is only the beginning. As the Center continues to develop, its role in cultural and entertainment activities will be of incalculable benefit to our community and the region as a wholes

Floyd C. Miller President Seattle City Council THE CITY OF SEATTLE

MAYOR Hon* Gordon 8. Clinton

CITY COUNCIL Floyd Cm Miller, President

J# D* Braman, Civic Center Coordinator

Paul J# Alexander Charles M. Carroll Mrs. Harlan H. Edwards A. Ludlow Kramer David Levine Wing Luke Clarence F. Massart M# B* Mitchell

BOARD OF PUBLIC WORKS Roy W* Morse, Chairman City Engineer J. Ray Heath, Sr« Superintendent of Water

John Mm Nelsont Vice Chairman Superintendent of Lighting

Fred B# McCoy Superintendent of Buildings .SEATTLE /.'...CENTER

Seattle Center- is intended as a place.in which . cultural, entertainment, educational and indoor., athletic activities• will be presented for all the community. We feel that- the first year# -as you will-note from. perusing the following reports, has been eminently successfulm

Our Commission has worked closely with all those creating programs at Seattle Center and will continue to strive for a well-rounded series of activities for our citizens *

We realize that the first year has been a formative one* Yet we feel it has set the tone for continued program development that will be a source of inspiration for all*

Harold S*r Shefelman,- Chairmaft Seattle Center Advisory Commission SEATTLE CENTER ADVISORY COMMISSION

Harold Shefelman, Chairman

George H» Bovingdon Miss Muriel Mawer

Hon, J, D* Braman Fred B. McCoy

Marvin E* Burke Mrs* Hugh E* McCreery

Mrs# H. H. Edwards Hon. Ray 01sen

John Hauberg# Jr, Dr» J* Finlay Ramsey

Robert Hill Dr. Dixy Lee Ray

James Em Hussey Irv ing S.. Smi th

Hon. David Levine Dr* R. Philip Smith

Hon*. Clarence Massart SEATTLE CENTER

The Seattle Center stands as dramatic testimony to the vigor of the people of the City and the State, and yet represents one of its sternest challenges? to continue the climb to greatness.

Nowhere in this mangnificeht civic complex are these truths more evident than at the Pacific Science Center.

Here, the Federal Government invested $10,000,000 to tell the story of science in the belief that our community could at­ tract millions from home and abroad to hear that story. After this was successfully accomplished, the Federal Government be­ lieved further that we could build this exhibit into one of the world's finest permanent science centers devoted to science education and to the better public understanding and apprecia­ tion of science.

What a tribute to the people of our regionI And what a challenge.

The non-profit Pacific Science Center Foundation was created to meet this challenge, with the help of Senator Magnuson and our congressional delegation, and opened for business the day after the World's Fair closed.

Although significant financial problems remain, a difficult year of adjustment and development is behind us, The Pacific Science Center now is moving with quickening stride toward ful­ filling its vital role for an enlightened community. Our pro­ grams are reaching into schools, into scientific societies and into study groups of many kinds.

The challenges that face the Pacific Science Center are being met with enthusiasm and confidence.

Edward E. Carlson, President Pacific Science Center PACIFIC SCIENCE CENTER FOUNDATION

BOARD OF TRUSTEES Original Trustees Mr, Edward E. Carlson Mr, Joseph Drumheller Dr. Richard E. Fuller The Rev* A, A, Lemieux Dr. Joseph L. McCarthy Additional Members Dr* Allen V. Astin Mr, John H. Hauberg Mr* Wellwood Beall Dr. Clark Kerr Dr. Richard Bolt Dr. Roy Lieuallen Hon* J. D. Braman Hon. Warren G. Magnuson Mr. Winston D. Brown Mr. Ed Munro Dr. Louis Bruno Dr. Charles E. Odegaard Mr. Willis Camp Mrs Henry B. Owen Mr. Ernest W# Campbell Dr* Glenn T. Seaborg Dr. Thomas Carlile Dr. Frederick Seitz Dr. Leonard Carmichael Mr* Harold Shefelman Mr. Norton Clapp Dr. Athelstan Spilhaus Mr. Michael Dederer Dr. Julius A. Stratton Dr. C. Dorr Demaray Judge George Stuntz Mr. Victor Denny Dr. Donald R. Theophilus Dr. C. Clement French Dr. H. Bradford Washburn Mr. Joseph E. Gandy Dr. William Wood Mr. Caryl Haskins Dr. Dael Wolfle

STAFF Dr. Dixy Lee Ray Director Mr. John Buckley Manager of Finance and Operations Mr. Richard Gibbs Design Coordinator Mr. Terrance McCarthy Superintendent of Guides Mr. Ronald Smallman Science Coordinator Mr. Robert M. Welsh Superintendent of Maintenance Mr. Bruce Wendorff Manager of Sound and Projection SEATTLE CENTER

When the City of Seattle created a non-profit corporation to help the City mold a permanent civic center from the legacy of the World's Fair, it was, in effect, asking private enterprise to stand up beside city government in a monumental civic building project* And, as in creating its Fair, the community had no pre-charted course to follow. The City deemed a private corporation essential to the fullest involvement of business and risk capital at the Center. It determined that such a corporation would, in the fewest years, activate broad community participation while eventually creating revenues for the Seattle Center and the City. This has been a year of hope, of trial, of error, and yet of unquestioned success* Our corporation, working with the many other civic and private enter­ prises at the Center, has created a program of constant activity by the people of this region. On the pages that follow, we have described many of these programs as carried out by our corporation and by others during this year of creation. We are confident that the faith of our city govern­ ment, our business community through its underwriting, and our fellow citizens will be justified by the role of our corporation in helping to build the world's greatest cultural and entertainment center.

Walter W. Straley President Century 21 Center, Inc. CENTURY 21 CENTER, INC.

BOARD OF TRUSTEES Officers Walter W. Straley President D. E* Skinner First Vice President Ewen C. Dingwall Vice President-Executive Director Berch Pitts Secretary-Treasurer Frederick E. Baker Vice President, Underwriting George F. Kachlein, Jr. Vice President, Summer Program H. Dewayne PCr eager Vice President, Public Relations Gregg C. MacDonald Vice President William S. Street Vice President, Monorail William P. Woods Vice President, Concessions, Exhibits C. Bagley Wright Vice President, Performing Arts Board Members Mrs. A. Scott Bullitt Cornelius J. Byrne Edward E. Carlson Ralph M. Davis Michael Dederer Frank E. Jerome Lowell P. Mickelwait Andrew Price, Jr. John J. Sullivan

Gerald A. Gorans . Chairman, Budget and Finance Committee Snyder J# King Shidler & King, Attorneys, Legal Counsel Robert J. Williams Executive Assistant to the President Touche, Ross, Bailey Certified Public Accountants, and Smart Auditors

STAFF Donald 1. Foster Director, Center Activities Nick Jorgensen Director, Food Services (on leave) Lawrence A. Whitman Controller Jay Rockey Bruce Baker Public Relations Counsel H# w. Dean Underwriting Coordinator Staff Assistant THE SEATTLE CENTER

Hundreds of groups, thousands of individuals, combined forces to create a lively summer at Seattle

Center• While lack of an admission gate made accurate, overall attendance figures impossible to calculate, best estimates place on-site attendance at 1,500,000 to 2,000,000 persons during the summer alone — some

1,400,000 persons attended various events in the Arena/

Opera House complex during the entire year*

On the pages that follow, many of the partici­ pating groups are listed, along with various attendance figures and highlights of individual attractions. SEATTLE CEKTER Site Development

The conversion of a World1s Fair grounds into a permanent park, or community canter, crJLls for significant demolition, building and landscaping program. Much of this has been accomplished at Seattle Center during the first year —- much more remains to be clone. Over-all improvement by the city of Seattle has been supple­ mented by some $785,000 in ca/oital improvements by Century 21 Center, Inc. (not including rices# etc.). With City Council approve.!,- a priority list of landscaping activities was carried cut during the year by primary archi­ tect Paul Thiry and ng Laererce halerin, noted landscape architect frco Sen Francrero, One of the first items under­ taken was landscaping ear the nor arrerrant park —- the Fun Forest — including o-nanoruch•'••-... of a large lagoon and "water sparkler" fountain eeae the fjpe.ee resale# and a pool around the Horiuchi Mure,!, ahoy of one rides will have protective- decorative roofs, the fir-t of which will be constructed in 1964. Because of time liniratiore, m .ah permanent landscaping remains to be do:ij, hah *e i/ct ready for the first season an incredible fare-lifting job war accomplished in a race against the calendar raring the spring and summer, under the direction of Richard Eeeg €• iVreooiates, landscape architects. Three acres of graos rod, -era than 1100 trees, 600 shrubs and much ground cover war; placed, to create a truly park-like atmosphere• The northern section of the arras era en t park, or Fun Forest, was planned by architect Poland 'Terry and features hundreds of young trees# which in a fear years will enclose the rides under a canopy of foliage* Two major landscaping ccr.r. truction jobs are scheduled for completion in January I9S4. The 600-foot Stadium west wall will be completed with lighting and landscaping? brightly illuminated entrance gnre., am haing built for the north, west and south entrances„ Plans for the Internatoeaal Fountain area call for a large, paved terrace. Three rrears at the couth side will provide seating for these wishing ho reat and view the fountain• Installation of lighting is an essential part of the con­ struction program for le6-„ Upon completion, the grounds will be converter at niaht ro a scene of sparkling lights and fountains* SEATTLE CENTER Site Development (continued)

Also on the program for the coming year is additional land­ scaping of the mall in front of the Horiuchi Mural (scene of the popular Hootenannies), and additional plantings on the east, southwest and other areas of the grounds. Other proposals which may be undertaken at the pleasure of the City Council, include a 300-foot by 200-foot Plaza to replace the Memorial Stadium; parking for 4,000 autos beneath the Plaza; a major entrance on the east side of the grounds; transfer of the Monorail Terminal to a point on Fifth Avenue North; a natatorium in the northeast corner; a 1200-seat theater near the east entrance; covered walkways between many of the buildings; and two rows of deciduous trees extending completely around the perimeter of the site* Locations for permanent restaurants also were recommended• The plan also urges acquisition of two blocks just west of the Coliseum for twin parking garages (which would raise f the Center s controlled parking to 12#000 stalls), and a landscaped mall. In presenting the long-term landscape master plan to civic officials last week, Halprin said that it would preserve and extend the quality and character of what was begun this year. He said the southern part of the grounds would be "parklike•••naturalistic", while the northern sections, where large crowds were likely to congregate, generally were planned as more formal or "architectonic ,s landscaping. The long-term proposal contemplates no major concept changes from the master building plan of Thiry, approved last year.

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Pacific Science Center

The Pacific Science Center ends its first year of operation with a rising tempo of new activities. There is greatly in­ creased participation by school classes, the development of amateur science activities, improvement of exhibits, introduc­ tion of new models and displays, and ways are being found to bridge the gap between professional scientists and laymen*•

At the same time, the science exhibits continue to attract visitors both from the resident community and from distant ; places. More than 190,000 people have visited the Pacific • Science Center since last October 21. Broken down by month the attendance records are;

October (10 days) 1,427 April 5,504 November 5,603 May 6,464 December 6,209 June 28,406 January 3,776 July 50,339 February 3,963 August 55,877 March 5,348 September 17,952 Total 190,868

School participation, considered essential to community use of the Science Center, is growing rapidly* A new school ad­ visory committee has been formed to supervise and evaluate educational activities at the Science Center. King County Commissioners, in conjunction with the Superintendent of Schools, recently appropriated $10,000 to support school use of the Center.

A scientific advisory committee is being formed to provide policy direction on scientific content, programs and activi­ ties. Its members are among the leading scientists in the nation.

Community participation, through scientific groups and amateur societies also is strong. First among many groups planning joint programs have been the Seattle Astronomical Society, the Boeing Employeesf Mineralogical Society and a newly- organized amateurraycological society .

Convention visitors have made the Pacific Science Center a "must" on their tours of the Northwest and Seattle.

dB SEATTLE CENTER j^rfftn Science Center {continued)

Scientific Advisory Committee

Chairman Paul A. Scherer, Past Associate Director, National Science Foundation

Dr. Dael Wolfle, Executive Director, American Academy for the Ad­ vancement of Science Bradford Washburn, Director, Boston Museum of Science Dr. Edward L. Tatum, Rockefeller Institute Dr. Allen V* Astin, National Bureau of Standards Dr. James Mitchell, Director, The Brookings Institution Dr. Glenn T* Seaborg, Chairman, Atomic Energy Commission Dr. Frederick Seitz, President, National Academy of Science Dr. C. Bo VanNeil, Stanford University Dr« Ray D. Owen, California Institute of Technology

School Advisory Committee

Dr. Melvin Lindbioom Mr. Nick Massey Auburn Seattle

Dr. Joseph Chiotti Mr. Phil George Federal Way Sumner

Mr,, Max N. Berger Mr. Richard Hawk Seattle Edmonds

Mrn Percy Cox Dr« Lyle Stewart Puyallup Seattle

to, James M. Garner Mr. Clifford Johnson 31ympia Highline

flrs. Irene Hair Miss June Dilworth Tacoma Seattle

tfiss Virginia Strong Mrs. Willis Camp Shoreline Seattle to. William Hunter highline

£»• mammmsmammmm^ SEATTLE CENTER P^-ific Science Center (continued)

:i..r Special programs and promotions, such as the month-long N*A.S.A* activities, the solar eclipse program, summer showing of "Glimpses of the U*SJk.M by Charles Eames and Canada Week featuring movies of the 1962 Canadian Tatoo added to the gate total.

New exhibits also are being added. Among these is a new Primate exhibit, developed in cooperation with the Regional Primate Re­ search Laboratory at the University of Washington- This exhibit features 10 pigtail monkeys in actual behavioral studies. An updated space exhibit is presently being constructed, with the assistance of the space administration, the Boeing Company and McDonnell Aircraft-

To the many satellite models now displayed, "Apollo" and "Gemini" will soon be added. Boeing also has sponsored a grant to pro­ duce a special new film for the Spacearium, utilizing the Science Center's unique ?0mm. 160-degree projection lens.

Earlier in the year, the Science Center added a Husser Copernican Planetarium* MUA#S«A. tracking exhibit and exhibits' from the Bell System and U. S. Steel Corporation..

Many other changes and additions are planned for the coming year as the Pacific Science Center provides programs of greater in­ terest and involvement for the community. SEATTLE CENTER

Department of Building - City of Seattle

The City of Seattle%s Department of Buildings plays a major role in development and operation of Seattle Center. Close co­ ordination between this arm of the City government and the several other participants at Seattle Center is essential to success.

Major responsibility is management of the Arena/Opera House complex, consisting of the Opera House, Arena, Playhouse, Display Hall and Exhibition Hall. During the year, these housed activities that drew 1,463,351 persons — including those attending the Boat Show and Home Show in the Coliseum prior to its renovation. A total of 1,170 event-days were recorded in this complex of facili­ ties. The City's multi-deck parking garage on Mercer Street was operated by the City as of January 1, 1963 and in the nine months following handled 162,410 automobiles.

The peak of activity was January, February and March,* Pa­ tronage of the performing arts thrived. The Seattle Symphony Or­ chestra enjoyed a very successful season in its new home. Interest in opera brought productions by the Western Opera Company and the Seattle Symphony Orchestra, with good attendance.

Popular artists and musicals, such as Andy Williams, Harry Belefonte, Camelot, had impressive grosses. Sports activity in­ cluded Seattle University Basketball, Harlem Globetrotters, Roller Derby, pro tennis matches, wrestling, Golden Gloves boxing and Seattle Totems professional hockey* The latter enjoyed one of its best years of the last decade at the box office.

Conventions played an important part in the buildings' ac­ tivity. Biggest conclave was the national gathering of the Veter­ ans of Foreign Wars, drawing an estimated 15,000 visitors to Seattle. Other conventions ranged from the Water Pollution Con­ trol Federation to the Washington State Restaurant Convention^ from Northwest Retail Lumbermen to a classified meeting of scientists on Solid Rocket Fuel Propulsion.

The srer-popular exhibit type functions were nuraberous. Shows displaying ceramics, gems and minerals, automobiles, custom cars, flowers and international products were all conducted. SEATTLE CENTER ; pcpadlSg^ -of BuildilKI ~ cit^ Qf Seattle (continued)

Dances, charity benefits, banquets, ice shows, commencement exercises, skating, dog shows, and other activity rounded out the schedule of events for the year.

Ice skating continued to be a perennial favorite? 243 sessions were conducted covering public sessions, patch, skating lessons, private parties, skating club sessions, senior and junior amateur hockey. Total attendance - 27,567.

The Building Department operates and maintains all the fountains in the Center and is supervising the construction work on the Coliseum. The department also is preparing for the opera­ tion of the Coliseum after it opens next year.

With the exception of the Pacific Science Center and the public school areas, all the grounds are maintained by the Park Department.

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Seattle Repertory Theatre

The Seattle Repertory Theatre became a reality in February, 1963, with the agreement that Stuart Vaughan, most recently of the Phoenix Theatre in New York, was to create for the Seattle Center a theatre, to be housed in the Playhouse and to operate on a thirty week season*

The creation of a company to perform in this theatre was a major undertaking, requiring not only top-flight performers, but actors willing to leave New York and/or California, move to Seattle (in many cases bringing family with them) and spend a season in a relatively speculative situation. The attractions were many but there were dangers, too, in a year spent away from the centers of casting and theatrical activities *

The company assembled, the next step was the mount­ ing of a plan for selling season subscriptions« Using the plan of the Tyrone Guthrie Theatre in Minneapolis as a guide, the establishment of a volunteer corps was begun during the summer of 1963. Approximately 500 citizens stepped forward to the task,

Mrs. Daniel B« Ward accepted the chairmanship and women were recruited from every area in a three-pronged effort? manning information booths to be established in stores and banks, arranging for coffee or "information" parties, and serving on a speakers bureau.

To date, 350 parties have been staged to promote season ticket sales, with presentations by a speaking group of staff, cast and 30 volunteers., Community sup­ port has been excellent, with special assists by Fred­ erick and Nelson, National Bank of Commerce, Safeway Stores, Inc, Bank of California, Seattle First National Bank, Seattle Trust and Savings Bank and Greater Seattle, Inc« SEATTLE CENTER Seattle Repertory Theatre (continued)

The returns are not complete, of course, The close of the subscription sale campaign is on November 9, 1963, The intensity of the campaign to follow will depend on the number of individual seats left to sell for each performance* The 800-seat Playhouse, while not allowing for great financial returns, does permit the theatre to break even on operating expenses at roughly 68 percent of capacity sale.

The great effort put forth thus far can achieve great returns for the City of Seattle, By the very nature of the experiment, the city has stepped into theatrical history books and attracted national atten­ tion to the area. The chapter begins a great era in theatrical history for the city or concludes as a glori­ ous experiment•

These important words can only be written by the citizens of Seattle0

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Seattle Repertory Theatre

Committee for the Theatre

Bagley Wright, Chairman

Stewart Ballinger Mrs o Gerald Kravik Robert Block Thomas L* McQuaid Stimson Bullitt Mrs- Lo To Murray, Jr* Mrso B0 Jo Burnett Fred Patterson Cornelius Je Byrne Ralph Potts Mrso James Crutcher Mrs. George No Prince Mrs. Frederic Danz Mrso Stanley Sayres Mrsc Robert Flanagan Donald A„ Schmechel H. P. Forman Mrs. Daniel B„ Ward

Staff

Stuart Vaughan Artistic Director William S« Taylor General Manager Norman Israel Assistant Manager Barbara Tenneson Subscription Manager Ruth McCloy Publicity Director SEATTLE CENTER Seattle Art Museum Pavilion

The Seattle Art Museum Pavilion, located in Building 11 (former United Kingdom Exhibit Building), operated seven days a week, noon to 9 p.m., from June 1 through Labor Day. The Art Museum Pavilion presented a gallery showing of those Northwest artists and sculptors who have contributed signifi­ cantly to the development of the "Northwest school"• The collection was drawn from the Museum's permanent acquisitions, and was hung chronologically to better illustrate the signifi­ cant emergence of the Northwest as a focal point of artistic attainment.

Attendance totaled 114,216. Highest attendance for a single day was over 4,600* A monthly attendance breakdown is as followss June 41,246 July 31,686 August 36,348 September (2 days) 4,936

Artists represented•

Painting Georgann Street Evans Perry Acker Al Everett Maria Frank Abrams Robert Feasley Glen Alps Earl T. Fields Fred Anderson James H. Fitzgerald Shirley Anderson Walter Froelich Guy Anderson Steven D. Fuller Leon Applebaum Kathleen Gemberling Virginia Banks Louise Lewis Gilbert Jean C Beall Richard Gilkey Wendell Brazeau Del Gish Gordon S. Brown George Gogas Rudolph Bundas Boyer Gonzales Kenneth Callahan Morris Graves Margaret G. Camfferman C. Louis Hafermehl Irwin Caplan Art Hanson Doris Chase Raymond Hill Jess Dan Cauthorn William Hixson Fay Chong Paul choiuchi Loyde Claussen Jane Hamilton Hovde Bill Colby Yvonne Twining Humber John P. Constantine Walter F. Isaacs William Gumming William Ivy Jacob Elshin Arne Re Jensen Richard Engstrom Helmi Juvonen John Erickson Richard Kirsten m cPATTLE CENTER Seattle Art Museum Pavilion (continued)

Mary Lou Kuhl James Peck Lubin Petric Thelma Gerstman Lehmann Joseph Petta, Jr» William J. Mair Ted Rand Fred Marshall Don J„ Riepe May Marshall Maicom Roberts Alden C, Mason Jack Warren Stangl James Anthony Maclean Charles W« Swanberg John Matsudaira Mark Tobey Philip McCracken Margaret Tomkins Neil Meitzler George S. Tsutakawa Vern Mittlestadt Gerald Urquhart Spencer A. Moseley Windsor Utley Harry Nicholl Harold Wahl P* K. Nicholson Tom Wells Mary Nist Allen Crt Wilcox Ernest Norling Rudolph E. Zallinger Frank Sc Okada Eustace Ziegler Ambrose Patterson Viola Patterson Sculpture

Glen Alps Ray Fm Jensen Harold Balazs Philip McCracken Everett Go DuPen Donald Peel James H* Fitzgerald George Roskos Jack C« Fletcher Charles Wallace Smith James M„ Hales James W« Washington, Jr, James Lee Hansen SEATTLE CENTER

Seattle Decoration and Design Show

This spectacular showing of room settings was one of the favorites of the summer program* Presented by Century 21 Center, Inc. it was co-sponsored by the Washington District Chapter of the American Institute of Interior Designers and the Seattle Times.

This was the third time such a show was presented by A.I.D. members outside of New York, and the first time permission has been granted for use of the name "Decoration and Design11 in the West« fThe show featured twenty-four room settings designed to show the ^Latest trends in the art of home and interior decoration, all es­ pecially created for the show.

The show ran from June 1 through Labor Day. Monthly attendance was as follows: June 13,232 July 15,328 August 19,488 September 4,034 (2 days only) Total 52,082 Tickets sold for 50£ each, with 15£ paid to the two co-sponsors, and the balance less admission taxes being retained by the Center,

Participants were: Grace Bo Lippman, A.I.D. Louise Bettner, A.I.D. (R. J. Skewes, Inc*) Neil C. Blaisdell, A.I.D. William McClelland, A.I*D. (McBreen, Inc*,) Agnes Rogers, A.I.D. Jean Jongeward, A.I.D. Marvin Co Sharpe, A.I.D. Armorel Kamins, A.I.D. (Bittman & Sanders) Dorothy E. Davis, A.I.D. Vera Child, F.A.I.D. (George L, Davis Co.) William D. Bowden, A.I.D. and Glenn Behnke, A.I.D. Dorsey W. Bailey, A.I.D. (The Bon Marche) (William L. Davis Sons Co.) Richard Sargent, A.I.D. and James M. Halverson, A.I.D. Robert McBreen, A.I.D. June Gaine Swett, A.I.D. and (McBreen, Inc.) David Reed Weatherford, A.I.D.~ Harry E. Beasley, A.I.D. (Wm. L» Davis & Sons)Affiliate (Will Ross, Inc.) Robert M. Blanks, A.I.D. and William S. Teeter, A.I.D. and Margaret Hansen, A.I.D. Affiliate Mary L. Taylor, A.I.D. (Robert M. Blanks 6c Associates) (Del-Teet Furniture Co.) Allen Vance Saisbury, A.I.D. Assoc. Lee R. Tillotson, A.I.D. and William H. Over holt,. A.I.D. (Frederick & Nelson) William Swigart, A.I.D* Lou Elggren, A.I.D. (Swigart Furniture Co.) Blanche Morgan, A.I.D. Walter W. Baz, A.I.D. Affiliate (Frederick 6c Nelson) (The Bon Marche) SEATTLE CENTER

Festival Square

The buildings of Festival Square were those oc­ cupied by foreign exhibitors during the Fair. The Seattle Center program here featured a summer-long parade of amateur exhibitors and performers from Seattle and the Northwest.

Festival Square, named to honor the 54 communi­ ties of our state who participated in "Washington Festival" in June, was one of the most rewarding pro­ jects undertaken by Century 21 Center, Inc. From folk dancers to figurines, from glassware to Gatling guns, the exhibits and activities of Festival Square brought together thousands of participants and a steady; parade of spectators, for a wonderful summer.

• On.the pages that 'follow, many.of these•activi­ ties are outlined, and the many participating groups and individuals are formally saluted.

FESTIVAL SQUARE:

Collector's Center Festival Pavilion (see-Special Events) Hobby and Hobbycraft Building Music and Dance Building- Photography Building World§s Fair Museum SEATTLE CEiSTTER

Festival Square

SEATTLE WORLD'S FAIR MUSEUM

The Seattle World's Fair Museum, "a bit of nostalgia", was open daily June 1 through Labor Day, and weekends only the balance of September.

Attendance is estimated as follows %

June 20,000 July 20,000 August 30,000 September 10,000 Total 80,000

Under a ceiling of flags frcm many countries, all of which had flown at the International Flag Plaza, were models clothed in uniforms worn by Fair employees, photographs from literally every corner of the Fairgrounds, posters, original artwork done by local artists during three "Artist Days", official souvenirs, publicity material, newspaper clippings, and remnants of almost all major exhibits.

Some of the major items on display weres

Relief Map from Washington Tourist Information Center Satellite From Canadian Exhibit Model of Bell System Communications Pavilion Model of Hovercraft from the Great Britain Hall of Science and Technology Scale model of Vasa Cannon from Government of Sweden Pavilion Educational Panel from American Dental Association Exhibit Portion of Carnation Company exhibit Informational Panel from The American Home of the Immediate Future "Vote on the Future" board from League of Women Voters Exhibit Entrance sign from Fine Arts Pavilion Site map of Fairgrounds from Fair's Press Building Exterior Decorative Motif from City of Berlin Pavilion Display of Holy Bible and Science and Health with Key to the Scriptures from Christian Science Pavilion Portion of "Seven Keys to the 21st Century" display in Govern­ ment of France Exhibit Route Map from Western Airlines Exhibit Caravelle Panel from United Airlines Exhibit Italian Archeological Prospecting Exhibit Panel from European Community Pavilion SEATTLE CENTER festival Square

SEATTLE WORLD'S FAIR MUSEUM (continued)

Quality Theme Panels and Decorative Motifs from Government of Denmark Pavilion Miniature Thai Gilded Shrine from Government of Thailand Pavilion Decorative Motif from Spanish Village Calligraphy Dividers from Government of Japan Pavilion Poet and Poem Panel from Government of India Pavilion Kapiz Shell Lantern from Government of the Philippines Pavilion Seal of the State of Washington used at entry to the "World of Tomorrow" Theme Exhibit in Coliseum Golden Sun used as exterior designation for Government of Japan Pavilion, and decorative plate from cultural section of the Pavilion Model of Nalley's "Space Age Theater" Arrowhead Insignia from National Park Service Exhibit Model of Pan American Exhibit and Scale Model of Pan American 707 Intercontinental Jet Clipper Flag of Alaska from Top of Alaska Pavilion Artists rendering of Fashion Pavilion Electric-Natural Gas Converter from American Gas Association Pavilion Exhibitor Sign from Hall of Industry Directional Sign Used on Highways in Pacific Northwest r SEATTLE CENTER Festival Square

PHOTOGRAPHY BUILDING

The Photography Building, sponsored by the Northwest Council of Camera Clubs, featured changing salon photography exhibits daily from June 1 through Labor Day, and weekends only the balance of September. Representative of the quality of these presentations was the opening exhibit — a collection of photographs from the Soviet Union brought to the United States by the Photographic So­ ciety of America with the cooperation of the State Deparment as part of the cultural exchange program* The exhibit was scheduled for showing in only eight cities in the United States.

Over 1200 visited the Photography Building on opening, and atten­ dance was excellent all summers June 25,000 July 20,000 August 30,000 September 10,000 Total 85,000 Exhibitors were as follows: USSR Exhibit Virna Haffer Hale VanScoy James McVie, FPSA Port Angeles Camera Club Otto Pfannekuchen Yung Chin Carl Baker Gill Hollingsworth James Baker Tacoma Camera Club James Cox Joseph Scalyea Foto Circle of Seattle Chao-Chen Yang Rudi Abraham Bellingham Camera Club Charlotte & Dorothy Smith Hong Kong, Japan and Sweden Boeing Employees Camera Club Show Tom 01Toole Phil Jennings Clarence Arai, APSA Bellevue Camera Club Egill Gustafson Jon Rasmussen Ted Lukin Garfield High School Camera Club Sierra Club George Kinkade, FPSA James Stanford, FPSA Evergreen Camera Club George Uchida John McLauchlan Park Weist Yoshio Noma SEATTLE CENTER

Festival Square

HOBBY AND HOBBYCRAFT BUILDING

The Hobby and Hobbycraft Building operated under the sponsorship of the Exchange Club of North Seattle, with the backing of all Exchange Clubs in Washington State• It featured one of the North­ west's largest assortments of hobbies, and featured displays and demonstrations of many popular leisure-time activities*

The building was open daily June 1 through Labor Day, and weekends only the balance of September* Attendance is estimated as follows:

June 20,000 July 25,000 August 35,000 September 10.000 Total 90,000

Types of activities displayed weres

Tincrafting Rock Cutting Model Railroading Slot Racing Number Painting Mosaics Flower Arranging Plastic Molding Sound Motion Pictures of ¥arious Hobbies Artificial Flowers Electronic Organs Junior Achievement Freedom Shrine (display of historic documents) Lapidary Radio Controlled Boats in Artificial Lake Archery Quarter Midget Racing Drag Strip Racing Ceramics Candle Making Plastic Models Model Airplanes Retail Hobby Shop Campfire Girls Miniature Display SEATTLE CENTER festival Square

Hobby and Hobbycraft Building (continued)

Individuals numbering in the hundreds participated in the building, The following organizations and firms were principal contributors %

Sky Raiders Model Airplane Club Radio Aero Modelers Seattle Prop Riders Club Washington State Ceramics Association Magic Tincrafters 0. M« Thompson Company Northwest Hobby Distributors, InCo Pourette Manufacturing Company Washington State Archery Association Junior Achievement of Seattle, Inc* Hiatt's House of Music Jewel Jean Originals Fiberlay, Inc* Pat & Bobbie's Floral Studios, Inc* Johnson's Mosaics Dow's Hobbies Don Korsmo Company Northgate Quarter Midget Association Lapidary Equipment Company Puget Sound Outboard Cruising Club Northwest Scale Racing Association Seattle Airknockers Model Airplane Club Rockhounds Club of Seattle Seattle Model Yacht Club Camp Fire Girls

n ismHMasz^sgtc r^ SEATTLE CENTER Festival Square

COLLECTORS CENTER located in the building occupied by the Government of Mexico during the Fair* Featured outstanding collections in great variety. Open daily June 1 through Labor Day, and weekends only the balance of September. Estimated attendance: June 20,000 July 25,000 August 30,000 September 10,000 Total 85,000 participants were: American Institute of Architects - collection of educational material pertaining to architecture.

Antiquarian Society of Seattle - priceless antique furniture, figurines, glassware, silver, jewelry, etc.

Arobretum Foundation - exhibit of plant identification featuring pictures and slides, and with live specimens from the University of Washington Arboretum which were changed every three days.

Seattle Button Club No. 1 - antique buttons and sewing acces­ sories, such as group of buttons from the Victorian period re­ flecting the romantic ideas of the era through painted fables and stories on the face of the buttons.

Coins and Stamps from the Bon Marche - highlighting changing dis­ play of stamps secured from the postal administrations of several foreign countries, and including albums, catalogs and reference books essential to collectors,,

Seattle Doll Collectors and Artisans - a changing display which featured several hundred dolls from the Victorian era, dolls from foreign countries, advertising dolls„

Weapons collection loaned by Mr. Webb Hilgar of Seattle - in­ cluded items tracing the evolution of American weapons from colonial days to the present, with the feature attraction being a Gatling Gun«

Washington State Historical Society loaned a collection of book plates sponsored by the American Society of Book Plate Collectors and Designers - consisted of book plates especially created for individuals and libraries, some dating back to 17th and 18th Cen­ tury. Owners included Edmond Meany, Mark Tobey and Rockwell Kent. SEATTLE CENTER

Festival Square

MIJSIC AND DANCE BUILDING

The Music and Dance Building was open daily June 1 through Labor Day, and weekends during September.

At least one performance was given each day, admission free, with performers donating their time and talents. A total of 130 indi­ vidual performances were given in the Music and Dance Building during the June through September period. Performances frequently played to "standing room only", and total attendance is estimated at 75,000*,

Participants are listed below* Most of these groups appeared more than once, and several presented weekly programs.

Opera on Wheels Society for the Preservation and Encouragement of Barber Shop Quartet Singing in America, Inc* s Seattle Chapter Everett Chapter Green River Chapter Lake Washington Chapter Sno-King Chapter Tacoma Chapter Hiline Chapter Dorothy Fisher Ballet Group Jan Collum Ballet Group Seattle Inter-Racial Harmonics Margaret Tapping School of the Dance Ivan Novikoff School of Russian-American Ballet Northwest Student Actors Guild Chorus Greta Walker School of Ballet Cal Robertson, Baritone Paul Karlson Accordion Students Marian Walmar's Concert Dancers Central Puget Sound Council, Square and Folk Dance Federation of Washington? Whatcom County Clubs (4) Seattle Hilltoppers Roundabouts of Seattle Rip "N Snort A.B.C.'s Jacks and Queens Homesteaders Jacks and Jills Tumbleweeds Crosstrails Whirl "N Twirlers SEATTLE CENTER Festival Square

MUSIC AND DANCE BUILDING (continued)

Folk Dance Federation (continued) Haylofters Southwest Sashay Society Boots and Laces Mto Si Whirlers Wagon Wheelers Dudes and Dolls Omego!s Denton Rossell (member, Seattle Music Teachers Association) Grace McCoy Redburn (member, Seattle Music Teachers Association) Anthony Facciuto Accordion School (member, Seattle Music Teachers Association) Kenneth Go Ernst (member, Seattle Music Teachers Association) Seattle Madrigal Society Joseph S. Powe's Songcrafters Philomel Singers of Seattle Northwest Folk Dancers, Inc* s The Dance Circle Festival Folkdancers Gaelic Ceili Glacier Gliders Skandia Folkdance Club Village Dancers Folklanders Mothersingers, Greater Seattle Forum Ladies Musical Club, Incc Giglio Theatre Dance Players Friends of Traditional Music Greater Seattle Council of Churches Liturgical Jazz Worship Worship That Swings Quest Sweet Adelines, Inc0 Katherine Johnson Dancers Margie Speck Dancers College Jazz Quartet Hatsune Kai (Japanese dances) SEATTLE CENTER Festival Square

MUSIC AND DANCE BUILDING (continued)

The building also v/as used as a gallery for the display of works by members of Northwest art and sculpture groups. Organizations showing in the gallery were?

Parnassus Northwest Water Color Society Puget Sound Group of Northwest Painters Seattle Art Teachers Association Pacific Northv/est Arts and Crafts Association Seattle Co-Arts Palette and Brush Club Women Painters of Washington Northwest Printmakers Ukiyoe Wood Blocks (special showing from Japan) Lambda Rho Quad A Art Club Seattle Art Directors Group SEATTLE CENTER

Northwest Craft Center and Gallery

In recognition of the Pacific Northwest as a unique source of out­ standing arts and crafts, the Northwest Craft Center and Gallery was established at the Seattle Center in the building formerly oc­ cupied by the Government of Sweden during the 1962 World's Fair, adjacent to Festival Square.

The Craft Center operated seven days a week June 1 through Labor Day, and attracted attendance of over 100,000, Since Labor Day it has operated on a Wednesday through Sunday schedule.

A comprehensive collection of professionally created ceramics, weaving, jewelry, enamels, furniture, lighting fixtures, decorative accessories, paintings, prints and sculpture, representative of the finest available Northwest arts and crafts, are found in the shop. Artists and craftsmen from Washington, Oregon, Idaho, Montana, British Columbia and Alaska are represented in the shop, as follows s

Printmaking Paintings John Agars David M. Askevold Bernard D* Bleha Jerrold Ballaine Barbara Bruch Kenneth Callahan Donald Bunse Fay Chong Bill Colby Robert Colescott Maxine DiBene G. Robert Elwell Edwin L* Essex Richard Gilkey Roland Hurd Boyer Gonzales G« Randall Jelinek Warren T, Hill Joel Ro Jessen William Hixon Harold E* Keller Paul Horiuchi Jim Leedy Walter Isaacs Bud Lowe Barbara James Bart J« Morse Clayton James Catherine Munter Vern Mittlestadt Jean Ove Jack Lc Shadbolt John Rock Herbert Siebner Wesley Soderberg Jack Stangl Jon D, Wink Margaret Tompkins Tom Wilson Sculpture Dean Thomas Anderson Metalwork Robert Flynn Howard Duell James FitzGerald John H. Geise James Hales Melendy Manuel Izguierdo Louis Mideke Phillip McCracken Norman Warsinske Jerald Jo Reames George Roberts James Washington, Jr.

•mmmmmmmmmm SEATTLE CENTER Northwest Craft Center and Gallery

Ceramics Jewelry Rudy Autio Marjorie Anneberg Fred Bauer Haakon Bakken Ivarose Bovingdon Nonie Forbes Julia Crandall Tex Gieling Ralph Fo Dunham Brita Hetter John Fassbinder Jean L* Johanson Ken Ferguson Joyce Johnson Sigrid Gould Alan D. Morris Ralph E. Gray Mary Stephens Nelson Raymond Grumm Nancy Norsen Ngaire Hixon Coralynn Pence Robert James Ruth Pennington Constance W„ Jarvis Ronald & Turid Senungetuk Ann Johnson Ramona Solberg Rodney F. Kendall Karen Sorenson Billie Mo Kundahl Polly Stehman Stan Langtwait Karl Heinz Stittgen Brother Bruno Laverdiere Don Tompkins Phillip Levine Donald B. Wright Everett Lynch Hilary & Robert Moth Weaving Lucille Co Nutt Mary C* Bisom Kay Perine Hilda Mo Boynton Jo Reid Jim Bruce Jay Rurnmel Jan Burhen Bill Sage Clara Jc Chapman Frances Senska Lucille Clark Kenneth Shores Ruth Clarke Ralph & Lorene Spencer Nina Blair Collman Catherine Spedden Carolyn Price Dyer Robert Sperry Laurie Herrick David Starr Lillian Hjert Lavar Steel Elaine Jorgensen Peter Go Stone Solange Kowert Wendy Trosper Lewis Mayhew Pat Warashina Hope Munn Jane Wherette Irma F„ Robinson Fred Wollsehlager Roger Rollings Mardi Wood Nell Scott Fran Worthington Luana Ea Sever Carol Youngbird Kathryn Strohecker

Rugs Stitchery Gloria Grouse Cleo Francisco Marian Hawkins Holt Mrs. Walter Isaacs Lois G« Keeler Dorothy Lynch SEATTLE CENTER Northwest Craft Center and Gallery Furniture Larry Hostvedt Harry Lunstead Evet Sodergren Robert Stanton

Wall Hangings Linnea Deyo Marian Hawkins Holt

Glass Jeanne Adams Marianne Cassar

Enamels Harold Balazs James E, Peck Lisel Saltzer

Wood Diana Bower Don Keys Arthur N. Lewis L. Ro Steeves Donald B* Wright

Fabric Joyce Chandler Sally Gulacsik Kathleen J« Rutherford

Pillows Ann Malmes Betsy Solberg

Miscellaneous Historical Dolls - Frances Bringloe Lighting Fixtur es ~ Irene McGowan Applique - Donna Nelson Phillips Leather - Dennis Wakkuri Twine Hats - Stella King Tie-die Fabric - Jane Gerhring Spinning - Paula Simmons Rubbings ~ Jerry G» Pozzi Ties - Priscilla Chong Glass Panels - Russel Day All items displayed in the Craft Center are for sale, and sales figures to date indicate good public response. SEATTLE CENTER

Senior Square

Senior Square was sponsored by the Seattle- King County Council on Aging and Century 21 Center, Inc. as a social and recreational area for senior citizens, both local and tourist. It operated daily from June 1 through Labor Day, and was coordinated by "host groups" affiliated with the Council on Aging.

Located in a park-like area in the northwest corner of the Seattle Center grounds, Senior Square was furnished with picnic tables and card tables. Senior citizens were invited to bring a picnic lunch, enjoy games such as checkers, floor checkers and chess, and visit with friends.

Special activities included a dance each Wednesday afternoon with music provided by senior citizens, a display of paintings by persons who visited the area, several special musical programs, a "Senior Citizens Day" which included a musical pro­ gram and free Electricab tour of the Center for senior citizens, and even a special senior citizens version of the Seattle Center's famous Hootenanny.

Important contributions to the program were made by the Park Department of the City of Seattle and King County Park Department. Both groups sup­ plied needed equipment and supervisory personnel for the Senior Square facility. SEATTLE CENTER

Space Needle

Just as the towering Space Needle became the symbol of the World's Fair, it continued to at­ tract tourists and home folk alike to the Seattle Center during the year.

In slightly less than a year since the Fair, the Space Needle's elevators carried 875,000 per­ sons to the top. Approximately one person out of four who visits the Needle goes to the dramatic re­ volving restaurant — the other three out of four taking in the spectacular view from the observation deck. Total Needle attendance, including the Fair, is 3,625,000, with restaurant attendance approxi­ mately 850,000.

During the year the Space Needle added an en­ closed waiting room at the base, which will soon be extended by means of a runway to the drive-in area to the nor th. Other redecoration will take place inside the waiting room.

An over-all clean-up and paint-up will begin shortly on the Needle. Some 600 gallons of paint will be used to give a fresh new look to the tower­ ing structure. New lighting at the base will high­ light the legs of the Needle in time for the Christ­ mas season, according to the Space Needle Corporation,

— SEATTLE CENTER

Monorail

The high-speed Alweg Monorail, one of the unqualified hits of the World's Fair, was turned over to Century 21 Center, Inc in time for this summer's operation as an addition to the City's transportation system. The two four-car trains have carried some 600,000 paying persons since the Fair closed*

Most of these have travelled since June 1, when the Seattle Center program got under way.

The summer totals show adult passengers outnumber children (12 and under) by more than five to onea One of the Monorail's heaviest periods, however, involved children. It was School Boy Patrol Days, June 10-12, sponsored by the Seattle Police Department.

Busiest week, by far, on the Monorail was June 18 - 24 when the Monorail ran free as a special salute to the people of Seattle and those from around the state attending the Center's Washington Festival. Some 400,000 free rides were given during that span.

The four-month summer Monorail operation grossed $216,000.

mmmmmmgji SEATTLE CENTER

Fun Forest

Twenty amusement rides in a landscaped setting ....this was the program for Seattle Center's Fun Forest (and small fry Fun Circus) this year. And as the landscaping program went through its first phase, the crowds turned out for the rides — nearly 1,175,000 tickets during the period June-September, grossing $315,000.

The beautification program will continue during the coming year, and the rides will be back in opera­ tion next spring. The rides were purchased by Century 21 Center, Inc., at a cost of some $230,000, and, along with landscaping, account for a significant portion of that corporation's first-year investment.

Included in the amusements was the giant Skyride which carried passengers above and across the Seattle Center grounds in gondola cars. This attraction along with the Velare Wheel, was not owned by the Center.

Best days in the Fun Forest were during Washington Festival, Fourth of July, Seafair Torchlight Parade and Labor Day.

Fun Forest ride attendance by month is as followsi

June 265,296 July 359,884 August 427,166 September 120,092

On the following page, a breakdown of activity on the various amusements is shown. Fun Forest Amusement Rides Passenger Count

Wild Velare Tilt-A- | Mouse Wheel Skvride Octopus Whirl f

June 37,498 24,897 21,337 26,166 24,397 | July 37,620 22,598 33,902 21,259 22,235 August 47,418 32,389 36,049 23,885 25,475 \ September 11,715 2,400 7,702 6,951 6,660 j Total 134,251 82,284 98,990 78,261 78,767

Rock-0 Roll-0 Merry Heli­ Para­ Plane Plane Go-Round copter trooper

June 23,822 17,877 10,501 7,504 3,141 July 22,648 15,370 27,938 18,279 29,079 August 24,572 17,059 29,780 21,441 34,958 September 7,466 4,350 12,209 6,671 10,441 Total 78,508 54,656 80,428 53,895 77,619

Hand Sky Cars Fiqhter Boats Bulqy Whip

June 5,490 4,536 4,428 4,027 3,726 July 9,388 7,328 8,467 5,788 7,154 August 10,400 6,750 8,747 5,528 7,130 September 5,262 2,673 3,384 2,238 2,803 Total 30,540 21,287 25,026 17,581 20,813

Antique Tubs-0 Duck Cars Fun Carrousel Swinq Scrambler

June —— 3,394 2,622 721 «... July 14,646 5,097 14,254 3,513 20,014 August 25,471 5,847 15,242 3,883 27,568 Sept ember 6,113 1,849 5,971 706 6,623 Total 46,230 16,187 38,089 8,823 54,205 SEATTLE CENTER

Safeco Information Center

The Safeco Information Center was a public service of Safeco-Lifeco-General Insurance, open daily from June 1 through Labor Day* It was located in the World's Fair information center»

Trained personnel were available at the Center to answer questions in person or by telephone. A brochure was printed weekly, listing events on the grounds and including a map of the Seattle Center. An average of 12,000 brochures per week were distributed at the Information Center, through Washington State information centers, the Chamber of Commerce, Century 21 Center Public Relations Department, and through community or­ ganizations*, Safeco also provided billboards throughout the city, on which many favorable comments were received•

Although originally scheduled to open at 12 noon daily, the Center's opening was moved to 11 a.m. due to the popu­ larity of this service. Busiest hours were 11 a*mo - 12 noon, 1 - 3 p«,rru and 5 - 6 p.m. About as many inquiries were an­ swered by telephone as in person* Personnel at the Center were particularly impressed with the type of questions they were asked, and felt they reflected the intelligence and in­ terest of the Seattle Center visitors.

Visitors to the Information Center came from all parts of the United States and Canada, as well as other continents. The Information Center collected autographs of 20 visitors from the Far East, 10 from Eastern Europe, 60 from Western Europe and 20 from South America. SEATTLE CENTER

Food Cricus & International Bazaar

A hub of activity during the first season at Seattle Center was the Food Circus, which featured a myriad of foods and beverages as it did during the Fair* In a major undertaking, the popular Bubbleator that was part of the theme exhibit of the Fair was installed in the Food Circus. Not only did this provide a major attraction, but it made possible the development of the lower level of the building and the balcony.

The lower level was transformed into a colorful collection of small shops featuring many goods from other nations, and called the International Bazaar, The balcony, also serviced by the Bubbleator was brightened late in the season with the addition of three major attractions.

Regular radio shows and musical entertainment were held all summer on the Food Circus Stageo For the fall season, public square dancing, variety talent shows and the Hootenanny programs are being held*

Other food and merchandise operations were located throughout the groundso

CONCESSION SALES

June through S eptember 1963

ARMORY OUTSIDE Food Merchandis e Food Merchandise TOTAL

September 9140,000 $ 42,000 $ 25,000 $ 3,000 $210,000

August 304,57 5 107,000 95,600 13,700 520,875

July 229,300 98,500 63,500 9,900 401,200

June 183,300 54,400 32,000 4,100 273,800 $857,175 $301,900 $216,100 $30,700

$1 ,405,875

Number of Locations 25 54 89 SEATTLE CENTER Food Circus & International Bazaar (continued)

Following is a listing of the Concessionairess

Food Circus

Artists of Century 21 Jolly Joy Juice Bar Corned Beef Palace Gordofs Mexican Food Columbian Coffee Bar Morely Studios Belgian Waffles Paradise Oasis, Inc. Smitty's Pancake House Pago Pago Copper Kettle Soup Kitchen Coach Stop Burger Bar Seattle Center Florists Col* Sanders Kentucky Fried Steak House Chicken Village Pie Place Apple Bar (juice, candied apples Western Vita-Mix Company fresh apples, cider) Chinn's Tea House Balcony; Luigi's Italian Food Gormet Foods Jones Fantastic Museum Hazel* s Candy Shop Charbneau Miniature Museum Hickory Farms of Ohio Pullen Museum Hickory Rib Pit, Inc« Donut Town Copenhagen Square Ye Olde Ice Cream Shoppe Mongolian Grilled Steak House Donut Diner

International Bazaar

Acme Traders - Mexico California China Company Millie's Imports Hawaiian Shop American Massage Company Hong Kong Silk Mills Aqua Laxer India Bazaar Amway Corporation H» S* Kawabe Company Artcraft Studios Korea House Plush Animals Flippie Birds Auto Club of Washington Meridian Brick Company Morrocco Shop Eng Modell Tailor Shop Bermudez Philippine Shop Morley Studios Spain Cut Glass New Audiphone Company Flairbeau Nick Nacker Century Souvenir Niagara of Washington Perma-Clear Shop Northwest Woodcrafters Cox Candy Company Continental Galleries Encyclopaedia Britannica Teresa of Hong Kong German Shop Pat & Bobbiefs Studios China Closet Raparound Sport Sunglasses and Continental Beauty Shop Honda Display SEATTLE CENTER

Food Circus and International Bazaar

Concessionaires (continued)

Salton Riviera Scandinavian Imports \ Scott's Trophy Company t| Personally Yours Card Shop , Tobo's Japanese Shop I Arts and Crafts International Lustrecraft Company j Open Site Locations

Plaza Restaurant Fiesta Chicken Restaurant The Smoke House Kiddyland Tivoli Inn Ivar's Seafood Fisher's Scone Booth SEATTLE CENTER

Special Events & Public Relations

i The over-all promotional program for Seattle Center ' included significant efforts by Century 21 Center, Inc., Pacific Science Center, private operators on the grounds and those presenting programs or conventions here* A major advertising program drew many thousands of requests from throughout the nation, and even some from overseas. A colorful brochure entitled, J,l,000 Things To Do In Seattle" was prepared featuring the Center, as well as describing the many and varied tourist points in the region. Altogether, nearly 100,000 brochures were distributed around the country.

Throughout the season, promotional material was distributed far and wide, boosting the Center along with such major attractions as Seafair and other regional special events« On the Center grounds, a succession of Special programs was staged — many of them in coopera­ tion with area radio and television stations.

Highlights of the season were the popular Hootenanny Shows, held weekly at the Horiuchi Mural, and the Washing­ ton Festival celebration held in June and involving par­ ticipation from 54 communities of the area^ SEATTLE CENTER Special Events & Public Relations FESTIVAL PAVILION

June | Barber Shop Quartets and Sweet Adelines | Italian Day ' I Burke Garrett Accordion Band Concert I Hi-Lo's | Public Square Dancing (weekly) J International Revue sponsored by Yesler-Atlantic Citizens * Conference Washington Festival (10 days) American Legion Drum and Bugle Corps Program YMCA Dog Obedience Show

July Archery Demonstration by Washington State Archery Association Gustave Stern's "World of Music" Concerts (weekly) Seattle All City Accordion Band YMCA Dance Public Square Dancing (weekly) August I Summer High School Band Concerts (weekly) I Philippine Youth Activities Drill Team I Bill Adams Jazz Band j Salvation Army Youth Band Scandivavian Festival I Nile Temple Drum Corps I Boys Clubs of Seattle Program [ Ballard Boys Club Orchestra Washington State Obedience Training Association (dog show) Public Square Dancing (weekly) STADIUM

June Little League Baseball Games (approx* six games per week) School Patrol Program i Tournament of Thrills Evergreen Sports Car Club Rally

July. Washington State Model Airplane Meet YMCA Physical Fitness Program SEATTLE CENTER Special Events & Public Relations

STADIUM (continued)

August Music in Motion (Seafair sponsored drum and bugle corps) Seafair Grande Parade Fiesta of Floats Seafair Torchlight Parade Fiesta of Floats Trailer Coach Association Trade Show Washington State Archery Association Championship Meet VFW Senior Marching Bands VFW Junior Drum and Bugle Corps Preliminaries VFW Million Dollar Pageant of Drums VFW Parade Spectacular

FLAG PLAZA

June Thunderbird Drum and Bugle Corps Dedication Ceremony for Seattle Center Eddie Clifford, Organist Dominion Days - Salute to Canada

July Fourth of July Program and Parade Finale McChord Air Force Base Band Concert

August Seafair Baton Twirling Contest Seafair Clowns Program Seafair Band Concerts Marine Revue Honoring Retiring Personnel Scandinavian Festival Flag Raising Ceremony Visiting Seafair Queens Formal Pictures Boys Club Flag Raising Ceremony VFW Flag Raising Ceremony VFW Senior Band Concert VFW Drill Team Competition Order of Arrow Program Military Salute to "Operation Cascade"

PACIFIC SCIENCE CENTER (some events presented with cooperation of Century 21 Center, Inc.)

June Washington State Top Spinning Championship Washington State Junior Chess Tournament "Jim WhittakerWelcome Home" Program SEATTLE CENTER

Special Events ^Public Relations

PACIFIC SCIENCE CENTER (continued)

July i Northwest Junior Chess Tournament Katherine Wise TV Show August

Festival of the Fountains Ball

OTHER

June Calliope (weekends) Monorail Dedication German Band China Night (dedication of stone lions presented to City of Seattle by the Republic of China) Jc Po Patches in Amusement Zone Seattle Bag Pipe Band Zingo the Clown (daily) Calliope (weekends) Jackie Souders Band Opening Ceremony - Water Sparkler Fountain in Fun Forest Lagoon Hootenany at Horiuchi Mural (weekly) Zingo the Clown (daily)

August BOMARC Missile Display in Front of Coliseum Seafair Programs in International Bandstand Seafair Davey Jones Street Dances Seafair 2 for 1 Day in Fun Forest Calliope (weekends) Zingo the Clown (daily) Hootenany at Horiuchi Mural (weekly) CENTURY 21 CENTER, INC. Balance Sheet August 31, 1963

ASSETS CURRENT ASSETS Cash $ 47,852 Accounts Receivable 66,073 TOTAL CURRENT ASSETS $ 113,925

NOTES RECEIVABLE Pacific Science Center $ 94,988 Seattle Repertory Theatre 31,210 Concessionaires 8,000 134,198 FIXED ASSETS Buildings $152,385 Amusement Area Rides $249,627 Other Improvements 183,335 432,962 Furniture and Equipment 67,134 Leasehold Improvements 340,824 993,305 PREPAID EXPENSE Rent $ 2,857 Other 1,659 4,516 TOTAL ASSETS $ 1,245,944

LIABILITIES AND DEFICIT CURRENT LIABILITIES Accounts and Commitments Payable $533,570 Conditional Sales Contract 30,000 Accrued Salaries and Wages 21,966 Accrued Taxes 34,866 Accrued Interest 5,679 626,081 UNDERWRITING OBLIGATIONS Notes Payable to Bank - Pledge Notes Receivable Assigned as Collateral $566,000 Debenture Notes Payable 253,435 819,435

DEFERRED INCOME 123,088

DEFICIT (322,660) TOTAL LIABILITIES AND DEFICIT $ 1,245,944 (NOTE: Year-end consolidated balance sheet will be submitted upon completion of audit by certified public accountants) SEATTLE CENTER

Underwriting

Century 21 Center, Inc<>, as a new corporation, began 1963 with­ out fundso It was necessary, therefore, to borrow money for both operations and capital expenditures,, Collateral is being provided by means of an underwriting program similar to that which financed the World*s Fair corporation.

To date, nearly 200 underwriters have subscribed $1,315,000, either through purchase of debentures or a "loan" of their credit- It is anticipated that the total goal of $2,000,000 will be reached by the end of this year. Of this amount, $500,000 will be loaned to the Pacific Science Center Foundation,

Amortization of the underwriting program is expected by the end of 1967 . Following is a list of underwriting subscribers as of October 15, 1963s

Acme Publications Carnation Company Air Mac, InCo Carling Brewing Company Alaska Artie Fur Company Cartano, Botzer 6c Chapman Alaska Steamship Company Iver Cederwall Allied Stores (Bon Marche) Chicago, Milwaukee, St. Paul Alpac Corporation & Pacific Railroad Company Amalgamated Sugar Company Coast Mortgage American Building Commercial Bank of Seattle American Discount Corporation Consolidated Dairy American Linen Supply Company Continental, Inc* American Mail Line Ltd. Continental Coffee American Wine Growers Corbet U-Drive (National Cars) Arthur Anderson Ac Ho Cox & Company Associated Grocers, Inc0 Daily Journal of Commerce, Inc. Baker & Stimpson Advertising Diesel Oil Sales Company H. Wo Baker Linen Supply R6 Fo Dreitzler & Company Bank & Office Interiors Eighth Avenue Apartments, InCc Bank of California Electrical Products Consolidated Barb Restaurants, Inc Ernst & Ernst Bartell Drug Company Farmers New World Life Insurance Baxter-Wyckoff Company First Mortgate Company Bindon & Wright Fisher Flouring Mills Company Black Ball Freight Service John Fluke Manufacturing COo Ho W. Blackstock, Lumber Foss Launch & Tug Company The Boeing Company Frayn Printing Company Bogle, Bogle & Gates Frederick and Nelson Bracken Pharmacy Friedlander & Sons, Inc* Henry Broderick, Inc« Dr. Richard E„ Fuller Bryant's Marina, Inc. General Insurance California & Hawaiian Sugar Alexander Grant Canadian Imperial Bank Great Northern Railway Co. Canteen Company of Washington Griffin Envelope Company SEATTLE CENTER Underwriting

Group Health Cooperative Northern Life Insurance Co. Gc O. Guy Drugstores Northern Pacific Railway Haskin and Sells Northwest Asphalt Co. Helsell, Paul, Fetterman, Todd Northwest Bolt 6c Nut Co. and Hokanson Northwestern Glass Co. Hemphil Oil Company Northwestern Mutual Insurance Howe, Davis, Riese and Jones Olympia Brewing Company Imperial Candy Olympic Steamship International Business Machines Owen-Illinois Isaacson Iron Works Pacific Car & Foundry Jones, Grey, Kehoe, Hooper & Pacific Denkmann Co. Olsen Pacific Marine Supply Johnson & Higgins, Inc. Pacific National Bank Kerry Timber Pacific Northwest Bell KING Broadcasting Company Pacific Resins Kraft, Smith & Ehrig, Inc. Peat, Mar wick, Mitchell 6t Co* Dewayne Kreager J. C. Penney Co., Inc. Lang 6c Company Parker, Smith 6c Feek Lawyers Title Insurance Peoples National Bank Little, Gandy, Palmer, Scott 6c Peter Pan Seafoods Slemmons Pioneer Sand 6c Gravel Littlerfs, Inc. Poison Implement Co. Lone Star Cement Preston, Thorgrimson, Horowitz, Loomis Armored Cars Starin 6c Ellis Lucky Stores, Inc. Price Waterhouse & Co. D. K. MacDonald & Company Prudential Mutual Savings MacPherson Realty Puget Sound Freight Lines I. Magnin 6c Company Puget Sound Mutual Savings Manson Construction & Engineering Roberts, Shefelman, Lawrence, Magnuson Furniture Manufacturing Gay and Moch Marsh & McLennan-Cosgrove & Co. Jay Rockey Public Relations, Inc* Murray B. Marsh Schwabacher Hardware Mason Clinic Sears, Roebuck & Company J„ Elroy McCaw Seattle First National Bank Van S. McKenny Company Seattle Fur Exchange Metke Ford Seattle Hardware Company Medina Foundation Seattle League of Insured Metropolitan Press Savings Modern Home Builder Seattle Post Intelligencer Nalley's, Inc. Seattle Steam Corporation Naramore, Bain, Brady & Johnson Seattle Times National Bank of Commerce Seattle Trust 6c Savings New Grove Shell Oil Company Nordstrom"s Inc. & Best's Sicks1 Rainier Brewing Co. Apparel Simpson Timber Company North Pacific Bank Note Company Skeel, McElroy, Henke, Evenson Northern Commercial Company 6c Uhlmann M. R. Smith Shingle Company SEATTLE CENTER

Underwriting \

Subscribers (continued)

Space Needle Standard Oil of California J Star Machinery ^ ' Sunset Outdoor Advertising " "J Sweden Freezer Manufacturing Company Three-M-Supply Todd Shipyards Corporation } Touche, Ross, Bailey and Smart i Tube Art Displays I Union Pacific Railroad Company United Air Lines United Pacific Foundation 1 University Properties Utah and Idaho Sugar Company Vance Properties Van Vetter, Inc. Van Waters 6c Rogers, Inc. Washington Asphalt Washington Athletic Club Washington Hospital Service Washington Mutual Savings Washington Natural Gas Washington Title Insurance West Coast Airlines Western Farmers Western Hotels White 6c Bollard, Inc. Dean Witter C. Bagley Wright Howard S. Wright Construction. Walter Wyckoff Arthur Young 6c Company