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NASCAR Sponsorship: Who Is the Real Winner? an Event Study Proposal
NASCAR Sponsorship: Who is the Real Winner? An event study proposal A thesis submitted to the Miami University Honors Program in partial fulfillment of the requirements for University Honors with Distinction by Meredith Seurkamp May 2006 Oxford, Ohio ii ABSTRACT NASCAR Sponsorship: Who is the Real Winner? An event study proposal by Meredith Seurkamp This paper investigates the costs and benefits of NASCAR sponsorship. Sports sponsorship is increasing in popularity as marketers attempt to build more personal relationships with their consumers. These sponsorships range from athlete endorsements to the sponsorship of an event or physical venue. These types of sponsorships have a number of costs and benefits, as reviewed in this paper, and the individual firm must use its discretion whether sports sponsorship coincides with its marketing goals. NASCAR, a sport that has experienced a recent boom in popularity, is one of the most lucrative sponsorship venues in professional sports. NASCAR, which began as a single race in 1936, now claims seventy-five million fans and over one hundred FORTUNE 500 companies as sponsors. NASCAR offers a wide variety of sponsorship opportunities, such as driver sponsorship, event sponsorship, track signage, and a number of other options. This paper investigates the fan base at which these marketing messages are directed. Research of NASCAR fans indicates that these fans are typically more brand loyal than the average consumer. NASCAR fans exhibit particular loyalty to NASCAR sponsors that financially support the auto racing sport. The paper further explains who composes the NASCAR fan base and how NASCAR looks to expand into additional markets. -
NASCAR Race Number 6 Leader Fin Str Car Driver Team Laps Pts Bns
NASCAR Race Number 6 Leader Fin Str Car Driver Team Laps Pts Bns Total Award Status Times Laps 1 20 48 Jimmie Johnson Lowe's Chevrolet 500 190 5 $198,736 Running 1 113 2 3 24 Jeff Gordon DuPont Chevrolet 500 175 5 $153,861 Running 3 92 3 1 11 Denny Hamlin FedEx Express Chevrolet 500 170 5 $139,125 Running 3 125 4 14 5 Kyle Busch Kellogg's/Carquest Chevrolet 500 165 5 $105,375 Running 1 10 5 8 8 Dale Earnhardt Jr. Budweiser Chevrolet 500 165 10 $141,833 Running 2 137 6 19 31 Jeff Burton Cingular Wireless Chevrolet 500 150 $119,316 Running 7 7 20 Tony Stewart The Home Depot Chevrolet 500 151 5 $124,486 Running 2 11 8 26 10 Scott Riggs Valvoline/Stanley Tools Dodge 500 142 $89,275 Running 9 2 26 Jamie McMurray IRWIN Industrial Tools Ford 500 138 $88,525 Running 10 33 17 Matt Kenseth USG Sheetrock/DeWalt Ford 500 139 5 $130,266 Running 1 1 11 21 07 Clint Bowyer Jack Daniel's Chevrolet 500 130 $84,325 Running 12 12 2 Kurt Busch Miller Lite Dodge 500 127 $114,858 Running 13 17 88 Ricky Rudd Snickers Ford 500 124 $107,383 Running 14 24 12 Ryan Newman alltel Dodge 500 121 $107,175 Running 15 27 6 David Ragan # AAA Ford 500 118 $113,250 Running 16 23 42 Juan Pablo Montoya # Texaco/Havoline Dodge 500 115 $109,850 Running 17 9 99 Carl Edwards Office Depot Ford 500 112 $82,050 Running 18 28 41 Reed Sorenson Target Dodge 500 109 $100,083 Running 19 4 21 Ken Schrader Little Debbie Snack Cakes Ford 500 106 $95,239 Running 20 11 96 Tony Raines DLP HDTV Chevrolet 500 103 $84,550 Running 21 37 14 Sterling Marlin Panasonic Plasma HDTV Chevrolet 500 100 $88,558 Running 22 42 45 Kyle Petty MarathonAmericanSpiritMotorOil Dodge 499 97 $86,258 Running 23 5 18 J.J. -
MOTORSPORTS a North Carolina Growth Industry Under Threat
MOTORSPORTS A North Carolina Growth Industry Under Threat A REPORT PREPARED FOR NORTH CAROLINA MOTORSPORTS ASSOCIATION BY IN COOPERATION WITH FUNDED BY: RURAL ECONOMIC DEVELOPMENT CENTER, THE GOLDEN LEAF FOUNDATION AND NORTH CAROLINA MOTORSPORTS FOUNDATION October 2004 Motorsports – A North Carolina Growth Industry Under Threat TABLE OF CONTENTS Preliminary Remarks 6 Introduction 7 Methodology 8 Impact of Industry 9 History of Motorsports in North Carolina 10 Best Practices / Competitive Threats 14 Overview of Best Practices 15 Virginia Motorsports Initiative 16 South Carolina Initiative 18 Findings 20 Overview of Findings 21 Motorsports Cluster 23 NASCAR Realignment and Its Consequences 25 Events 25 Teams 27 Drivers 31 NASCAR Venues 31 NASCAR All-Star Race 32 Suppliers 32 Technology and Educational Institutions 35 A Strong Foothold in Motorsports Technology 35 Needed Enhancements in Technology Resources 37 North Carolina Motorsports Testing and Research Complex 38 The Sanford Holshouser Business Development Group and UNC Charlotte Urban Institute 2 Motorsports – A North Carolina Growth Industry Under Threat Next Steps on Motorsports Task Force 40 Venues 41 Sanctioning Bodies/Events 43 Drag Racing 44 Museums 46 Television, Film and Radio Production 49 Marketing and Public Relations Firms 51 Philanthropic Activities 53 Local Travel and Tourism Professionals 55 Local Business Recruitment Professionals 57 Input From State Economic Development Officials 61 Recommendations - State Policies and Programs 63 Governor/Commerce Secretary 65 North -
September 2007 in This Issue
DRIVEDRIVE LINELINE News and Updates From Jasper Engines & Transmissions September 2007 In This Issue... JASPER 4-Speed Takes Montoya to Customer Profile: Preferred Auto Sonoma Victory Care, Inc. pg. 2 Juan Pablo Montoya utilized a JASPER deflection between the engine/clutch and 4-Speed Transmission in his #42 Dodge to transmission axis. Bob Cooper: claim his first NASCAR Nextel Cup Series The input drive to output shaft retains its victory. designed axis centerline to within 0.0015” Think Each Complaint Montoya passed Jamie McMurray with under race conditions. The entire independ- Doesn’t Have seven laps to go to win the Toyota/Save Mart ently aligned rotating assembly allows for Much Effect on 350 at the 12-turn Infineon Raceway road nearly 99% transmission efficiency under Your Bank Account? course. dynamic loading. You’re Kidding Montoya was one of eight drivers running The transmission’s sliding clutches to Right? pg. 3 the JASPER 4-Speed Transmission at Sonoma shift control assembly was redesigned to that weekend. Also running the transmission retain perfect alignment for reduced wear JASPER Brings were: and more precise shifts. Service Truck to The JASPER 4-Speed also includes an Road Course #20 - Tony Stewart #00 - PJ Jones exclusive patent pending shift control design Races pg. 4 #96 - Ron Fellows #55 - Terry Labonte that allows for reduced ratio for detent and #44 - Dale Jarrett #40 - David Stremme interlocking components which greatly JASPER Receives #41 - Reed Sorenson improves shift reliability, quicker shifting, Verizon Supplier and virtually eliminates a missed shift. The Environmental Montoya, who jumped to NASCAR from shifter housing can be easily disassembled Excellence Formula 1 late last season, started the 110-lap for service with very few tools. -
TABLE of CONTENTS 2018 Executive Committee
2012-2017 TABLE OF CONTENTS 2018 Executive Committee . 3 2018 Board of Directors . 4 Mission Statement / Vision Statement / Core Values . 5 Important Chamber Events / Programs . 6 Important Numbers . 8 City Profiles Daytona Beach . 10 SERVING MEMBERS SINCE 1919 Daytona Beach Shores / Holly Hill . 11 DAYTONA REGIONAL CHAMBER OF COMMERCE Ormond Beach / Ponce Inlet . 12 126 East Orange Avenue Port Orange / South Daytona . 13 Daytona Beach, FL 32115-2676 386 .255 .0981 • Fax 386 .258 .5104 DeBary / DeLand . 14 DaytonaChamber .com Deltona / Edgewater . 15 Lake Helen / New Smyrna Beach . .16 CHAMBER PROFESSIONAL TEAM Nancy Keefer, CCE Oak Hill / Orange City . 17 President & CEO • 386 .523 .3670 Pierson . 18 Janet Kersey, CDME, CFEE Executive Vice President & COO • 386 .523 .3676 Volusia County Map . 18 Jim Cameron Trustee Member Profiles . 20 Senior VP Government Relations • 386 .523 .3673 Jamie Gallegos Daytona Beach History . 33 Membership Director • 386 .523 .3680 Education . 34 Ken Phelps Events Director • 386 .523 .3675 Higher Education . 35 Kim Hover Communications & Marketing Director • 386 .523 .3681 Healthcare . 37 Nichole Sprague Arts & Culture . 38 Business Manager • 386 .523 .3677 Linda Nash Sports . 40 Member Relations Specialist • 386 .255 .0981 Recreation . 41 Jennifer Pipes Administrative Assistant • 386 .523 .3678 Entertainment / Restaurant / Shopping . 42 Bob Elkin Special Events . 44 CFO Consultant • 386 .212 .4515 Kerry Symolon Karl Economic Development . 45 Executive Director of VCARD • 386 .523 .3671 What’s New in 2018 . 46 CHAMBER AFFILIATES Chamber Affiliates . 47 Volusia County Association of Responsible Volusia County by the Numbers . 48 Development (VCARD) Top Employers . 49 Kerry Symolon Karl, Executive Director Volusia Young Professionals Group (VYPG) Buyer’s Guide Category Directory . -
Club Racing Media Guide and Record Book
PLAYGROUND EARTH BEGINS WHERE YOUR DRIVEWAY ENDS. © 2013 Michelin North America, Inc. BFGoodrich® g-ForceTM tires bring track-proven grip to the street. They have crisp steering response, sharp handling and predictable feedback that bring out the fun of every road. They’re your ticket to Playground EarthTM. Find yours at bfgoodrichtires.com. Hawk Performance brake pads are the most popular pads used in the Sports Car Club of America (SSCA) paddock. For more, visit us at www.hawkperformance.com. WHAT’SW STOPPING YOU? Dear SCCA Media Partners, Welcome to what is truly a new era of the Sports Car Club of America, as the SCCA National Champi- onship Runoffs heads west for the first time in 46 years to Mazda Raceway Laguna Seca. This event, made possible with the help of our friends and partners at Mazda and the Sports Car Rac- ing Association of the Monterey Peninsula (SCRAMP), was met with questions at its announcement that have been answered in a big way, with more than 530 drivers on the entry list and a rejunvenaton of the west coast program all season long. While we haven’t been west of the Rockies since River- side International Raceway in 1968, it’s hard to believe it will be that long before we return again. The question on everyone’s mind, even more than usual, is who is going to win? Are there hidden gems on the west coast who may be making their first Runoffs appearance that will make a name for themselves on the national stage, or will the traditional contenders learn a new track quickly enough to hold their titles? My guess is that we’ll see some of each. -
NASCAR Xfinity Series
Miscellaneous NXS Records at LVMS Most wins (driver): 4, Mark Martin Most wins (owner): 6, Jack Roush Most wins (manufacturer): 10, Chevrolet Most poles (driver): 3, Kyle Busch Most Top 5s: 6, Kevin Harvick, Mark Martin Most Top 10s: 8, Greg Biffle Most laps led (career): 521, Kyle Busch Most laps led: (race): 199, Kyle Busch (3/5/16) Most laps led (winner): 199, Kyle Busch (3/5/16) Fewest laps led (winner): 1, Mark Martin (3/5/11) Most laps led (non-winner): 115, Carl Edwards (3/12/05) Most NBS starts at LVMS: 15, Joe Nemechek Best start for winner: 1st, Mark Martin (3/6/99), Jeff Green (3/16/97), Jeff Burton (3/2/02), Austin Dillon (3/7/15), Kyle Busch (3/5/16) Worst start for winner: 29th, Joe Nemechek (3/1/03) Youngest winner: Ricky Stenhouse Jr., 24 years, 5 months, 10 days Oldest winner: Mark Martin (2011) 52 years, 1 month, 24 days Worst finish for pole-sitter: 40th, Scott Speed (2/28/09) Best finish for rookie: 2nd, Greg Biffle (3/3/01) Best start for rookie: 1st, Carl Edwards (3/12/05), Ty Dillon (3/8/14)* Oldest pole-sitter: Mark Martin, 40 years, 1 month, 25 days Youngest pole-sitter: Brian Vickers, 24 years, 4 months, 7 days Most rookies in field: 10 (2005), (Sorenson, Edwards, Hamlin, Wood, Hemphill, Wolfe, Sherman, Crosby, Jourdain, K. Davis) Most running at finish: 41, 3/4/00 Fewest running at finish: 25, 2/28/09 Longest race (time): 2:56:16 (2/28/09) Slowest race (speed): 104.53 mph (3/1/07) Fastest race (time): 2:03:47 (3/5/16) Fastest race (speed): 145.415 (3/5/16) Closest victory margin: .0211 seconds (2/28/98) Spencer over Earnhardt Jr. -
Atlantic News
This Page © 2004 Connelly Communications, LLC, PO Box 592 Hampton, NH 03843- Contributed items and logos are © and ™ their respective owners Unauthorized reproduction 8 of this page or its contents for republication in whole or in part is strictly prohibited • For permission, call (603) 926-4557 • AN-Mark 9A-EVEN- Rev 12-16-2004 PAGE 8A | ATLANTIC NEWS | JULY 22, 2005 | VOL 31, NO 29 ATLANTICNEWS.COM . TOWN NEWS ROLL CALL ROUND UP HOUSE News of note from Epping selectmen (A) LEGISLATORS SHOULD NOT PASS A LAW TO HELP ONE DOCK OWNER — HB433, as originally BY JESSICA JENKINS the Recreation Commission charge. This issue was tabled. Town Administrator passed by both chambers, allows the Commissioner of the ATLANTIC NEWS STAFF WRITER and with sufficient enroll- There was also a Land Use Fournier requested approval Department of Environmental Services to allow boat docks ment in the program it will be Change Tax for property of two financial assistance EPPING | The Recreation within 20 feet of the property line without an abutter’s con- Department had a hiring funded. This motion was car- owned by Mr. Paul Leavis at applications that were sent. That section was replaced by allowing a clause allow- request for Stefanie Frazee. ried unanimously. 90 Jenness Road in the received from the Recreation ing just one property owner in Tuftonboro to build a dock. This was presented for The Rockingham Nursing amount of $8,000 presented Department. He added that Supporters said that this was a way of correcting an injus- approval. Seth Hickey Home presented a resident for approval. -
2006 ALLSTATE 400 at the BRICKYARD Logo | Color
2006 ALLSTATE 400 at the BRICKYARD logo | Color FOLD PRIMARY SECONDARY Non-gradient version. For use on embroidery, etc if necessary. PANTONE Process Black PANTONE 877 Metallic PANTONE 116 PANTONE 288 or PANTONE 421 2006 ALLSTATE® 400 AT THE BRICKYARD® DAILY TRACKSIDE REPORT DAY 1 – FRIDAY, AUG. 4, 2006 Page 1 Welcome to the 13th annual Allstate 400 at the Brickyard at the Indianapolis Motor Speedway. The Allstate 400 at the Brickyard is the 21st race of the 2006 NASCAR NEXTEL Cup Series. Notes, quotes, trivia, historical information and other items will appear on these pages through Sunday, Aug. 6. Our Media Center staff, headed by Indianapolis Motor Speedway Public Relations Director Ron Green and Media Center Manager Bill York, is here to assist you and answer your questions during this event. *** TODAY’S SCHEDULE (all times local): 8 a.m. Indianapolis Motor Speedway public gates open 9 a.m.-1 p.m. Chevy Day at the Brickyard activities, Pagoda Plaza, Museum Lot 1:30-2:30 p.m. NASCAR NEXTEL Cup Series practice 3:30-4:30 p.m. NASCAR NEXTEL Cup Series practice *** Timing and scoring monitors are located throughout the Media Center with up-to-the-minute times and speeds. *** Allstate 400 at the Brickyard information is available on the World Wide Web this week on the official Indianapolis Motor Speedway site, http://www.indianapolismotorspeedway.com, and the official NASCAR site, http://www.nascar.com. Included in the information will be practice summaries and performance histories, qualifying results, Daily Trackside Reports, driver quotes, race lineups and results. -
Time to Speed Conversion Chart
AT A GLANCE :: TALLADEGA SUPERSPEEDWAY TALLADEGA SUPERSPEEDWAY :: TIME TO SPEED CONVERSION CHART NASCAR CUP SERIES NASCAR NASCAR CAMPING WORLD ARCA IROC SERIES XFINITY SERIES TRUCK SERIES MENARDS SERIES Fastest Pole Speed 212.809 mph 193.517 mph 186.827 mph 205.432 mph N/A Bill Elliott May 1987 Joe Nemechek April 1997 Tyler Reddick Oct. 2014 Bill Venturini May 1987 Fastest Race 188.354 mph 168.937 mph 145.513 mph 173.947 mph 191.722 mph Mark Martin Mark Martin Todd Bodine Grant Adcox Davey Allison May 10, 1997 April 26, 1997 Oct. 4, 2008 July 26, 1986 May 2, 1992 Closest Margin of Victory 0.002 seconds 0.002 seconds 0.002 seconds 0.000 seconds 0.073 seconds Jimmie Johnson over Terry Labonte over Kyle Busch over Zane Smith over Bobby Labonte Clint Bowyer Joe Nemechek Aric Almirola Joseph Graf Jr. over Mark Martin April 17, 2011 April 24, 1999 Oct. 30, 2010 April 27, 2018 April 15, 2000 Greatest Margin of Victory 1 lap, 50 seconds 0.302 seconds 0.074 seconds Approx. 2 laps 1 car length Bobby Allison over Tony Stewart Todd Bodine over Oct 26, 1969 May 4, 1991 Darrell Waltrip over David Stremme Ron Hornaday Jr. May 1, 1976 May 5, 1990 May 6, 1979 April 26, 2008 Oct. 4, 2008 July 26, 1986 Most Lead Changes 88 - April 25, 2010 56 - April 16, 2011 29 - Oct. 19, 2013 22 - May 4, 1985 17 - May 1, 1993 April 17, 2011 Fewest Lead Changes 13 - May 6, 1973 7 - April 25, 1998 12 - Oct. -
Legends of Racing Championship Series
The Old School Racing Champion’s Tour For any new technology there is always controversy and there always is some fear associated with it. Sometimes I think that's just the price of BEING FIRST. “A. G. Bell” Old School Racing… With a New Twist Old School Racing Champion’s Tour is a new racing series involving retired NASCAR and other racing series champion drivers competing in a 10 regular season races and two championship races. The Natural Gas Vehicle: • The Natural Gas Vehicle will be a fully adjustable complete race vehicle, meeting the current safety standards approved by an outside third party. The vehicles will be equally prepared,NOW…. maintained, transported and provided to the drivers by OSRCT. The body style has yet to be determined. THE TWIST! Racing Background Norman Weaver – Racing Family – 35+ year Team Owner/Driver/Coach – 1999 ARCA Racing Career began • ARCA Partner – NGV Conversion Specialist Gene Weaver – 15+ year Owner/Team Manager/Spotter – Spotter – 2007 ARCA Daytona International Speedway – 2007 Daytona: The interview that changed everything Thanks D.W. Darrell Waltrip………. “I wish I could still be out there rubbing fenders with these guys!” Driver Eligibility • Eligibility for Drivers to Compete – Previous NASCAR® (Cup, Nationwide, CTS) race winners. – Previous CART, INDY Car, ARCA Series Champions – Previous INDY 500 winners – Other (i.e. Sponsor’s Exemption, OSR invitation) – Drivers can not currently be a full-time participant in any racing series – 15-20 drivers per race The Beginning of Old School Racing • Competitiveness Is Bread Within And Remains For Life – OSR is the after life for former Champion Drivers! – Similar to other sports with a series for retired players – The drive to compete is still there for these retired champions • OSR has 35+ NASCAR stars contracted to compete. -
Race Results
Race Results 1 Table of Contents NASCAR Sprint Cup Series ................................................. 4 NASCAR Nationwide Series ............................................. 36 NASCAR Camping World Truck Series ............................. 60 NASCAR Camping World Series East ............................... 76 NASCAR Whelen Modified Tour ..................................... 130 NASCAR Sportsman Division ......................................... 182 2 3 NASCAR Sprint Cup Series 4 SYLVANIA 300 NASCAR Sprint Cup Series 9/20/2009 Purse: $5,423,189 Fn St # Driver Hometown Team Laps Led Money Status 1 14 5 Mark Martin Batesville, Ark. CARQUEST / Kellogg's Chevrolet 300 68 $232,750 Running 2 4 11 Denny Hamlin Chesterfield, Va. FedEx Freight Toyota 300 22 $179,275 Running 3 1 42 Juan Pablo Montoya Bogota, Colombia Target Chevrolet 300 105 $195,998 Running 4 16 48 Jimmie Johnson El Cajon, Calif. Lowe's Chevrolet 300 14 $168,526 Running 5 9 18 Kyle Busch Las Vegas, Nev. M&Ms Toyota 300 $149,523 Running 6 3 2 Kurt Busch Las Vegas, Nev. Miller Lite Dodge 300 33 $114,750 Running 7 18 39 Ryan Newman South Bend, Ind. U.S. Army Chevrolet 300 1 $131,679 Running 8 35 19 Elliott Sadler Emporia, Va. Stanley Tools Dodge 300 $103,500 Running 9 22 16 Greg Biffle Vancouver, Wash. 3M/SCOTCH Ford 300 $104,300 Running 10 17 33 Clint Bowyer Emporia, Kan. Cheerios/Hamburger Helper Chevrolet 300 $96,700 Running 11 26 83 Brian Vickers Thomasville, N.C. Red Bull Toyota 300 $113,723 Running 12 13 00 David Reutimann Zephyrhills, Fla. Aaron's Dream Machine Toyota 300 $110,973 Running 13 19 07 Casey Mears Bakersfield, Calif. Jack Daniel's Chevrolet 300 $97,950 Running 14 2 14 Tony Stewart Columbus, Ind.