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NASCAR Sponsorship: Who Is the Real Winner? an Event Study Proposal
NASCAR Sponsorship: Who is the Real Winner? An event study proposal A thesis submitted to the Miami University Honors Program in partial fulfillment of the requirements for University Honors with Distinction by Meredith Seurkamp May 2006 Oxford, Ohio ii ABSTRACT NASCAR Sponsorship: Who is the Real Winner? An event study proposal by Meredith Seurkamp This paper investigates the costs and benefits of NASCAR sponsorship. Sports sponsorship is increasing in popularity as marketers attempt to build more personal relationships with their consumers. These sponsorships range from athlete endorsements to the sponsorship of an event or physical venue. These types of sponsorships have a number of costs and benefits, as reviewed in this paper, and the individual firm must use its discretion whether sports sponsorship coincides with its marketing goals. NASCAR, a sport that has experienced a recent boom in popularity, is one of the most lucrative sponsorship venues in professional sports. NASCAR, which began as a single race in 1936, now claims seventy-five million fans and over one hundred FORTUNE 500 companies as sponsors. NASCAR offers a wide variety of sponsorship opportunities, such as driver sponsorship, event sponsorship, track signage, and a number of other options. This paper investigates the fan base at which these marketing messages are directed. Research of NASCAR fans indicates that these fans are typically more brand loyal than the average consumer. NASCAR fans exhibit particular loyalty to NASCAR sponsors that financially support the auto racing sport. The paper further explains who composes the NASCAR fan base and how NASCAR looks to expand into additional markets. -
NASCAR Race Number 6 Leader Fin Str Car Driver Team Laps Pts Bns
NASCAR Race Number 6 Leader Fin Str Car Driver Team Laps Pts Bns Total Award Status Times Laps 1 20 48 Jimmie Johnson Lowe's Chevrolet 500 190 5 $198,736 Running 1 113 2 3 24 Jeff Gordon DuPont Chevrolet 500 175 5 $153,861 Running 3 92 3 1 11 Denny Hamlin FedEx Express Chevrolet 500 170 5 $139,125 Running 3 125 4 14 5 Kyle Busch Kellogg's/Carquest Chevrolet 500 165 5 $105,375 Running 1 10 5 8 8 Dale Earnhardt Jr. Budweiser Chevrolet 500 165 10 $141,833 Running 2 137 6 19 31 Jeff Burton Cingular Wireless Chevrolet 500 150 $119,316 Running 7 7 20 Tony Stewart The Home Depot Chevrolet 500 151 5 $124,486 Running 2 11 8 26 10 Scott Riggs Valvoline/Stanley Tools Dodge 500 142 $89,275 Running 9 2 26 Jamie McMurray IRWIN Industrial Tools Ford 500 138 $88,525 Running 10 33 17 Matt Kenseth USG Sheetrock/DeWalt Ford 500 139 5 $130,266 Running 1 1 11 21 07 Clint Bowyer Jack Daniel's Chevrolet 500 130 $84,325 Running 12 12 2 Kurt Busch Miller Lite Dodge 500 127 $114,858 Running 13 17 88 Ricky Rudd Snickers Ford 500 124 $107,383 Running 14 24 12 Ryan Newman alltel Dodge 500 121 $107,175 Running 15 27 6 David Ragan # AAA Ford 500 118 $113,250 Running 16 23 42 Juan Pablo Montoya # Texaco/Havoline Dodge 500 115 $109,850 Running 17 9 99 Carl Edwards Office Depot Ford 500 112 $82,050 Running 18 28 41 Reed Sorenson Target Dodge 500 109 $100,083 Running 19 4 21 Ken Schrader Little Debbie Snack Cakes Ford 500 106 $95,239 Running 20 11 96 Tony Raines DLP HDTV Chevrolet 500 103 $84,550 Running 21 37 14 Sterling Marlin Panasonic Plasma HDTV Chevrolet 500 100 $88,558 Running 22 42 45 Kyle Petty MarathonAmericanSpiritMotorOil Dodge 499 97 $86,258 Running 23 5 18 J.J. -
KEVIN HARVICK: Track Performance History
KEVIN HARVICK: Track Performance History ATLANTA MOTOR SPEEDWAY (1.54-mile oval) Year Event Start Finish Status/Laps Laps Led Earnings 2019 Folds of Honor 500 18 4 Running, 325/325 45 N/A 2018 Folds of Honor 500 3 1 Running, 325/325 181 N/A 2017 Folds of Honor 500 1 9 Running, 325/325 292 N/A 2016 Folds of Honor 500 6 6 Running, 330/330 131 N/A 2015 Folds of Honor 500 2 2 Running, 325/325 116 $284,080 2014 Oral-B USA 500 1 19 Running, 325/325 195 $158,218 2013 AdvoCare 500 30 9 Running, 325/325 0 $162,126 2012 ×AdvoCare 500 24 5 Running, 327/327 101 $172,101 2011 AdvoCare 500 21 7 Running, 325/325 0 $159,361 2010 ×Kobalt Tools 500 35 9 Running, 341/341 0 $127,776 Emory Healthcare 500 29 33 Vibration, 309/325 0 $121,026 2009 ×Kobalt Tools 500 10 4 Running, 330/330 0 $143,728 Pep Boys Auto 500 18 2 Running, 325/325 66 $248,328 2008 Kobalt Tools 500 8 7 Running, 325/325 0 $124,086 Pep Boys Auto 500 6 13 Running, 325/325 0 $144,461 2007 Atlanta 500 36 25 Running, 324/325 1 $117,736 ×Pep Boys Auto 500 34 15 Running, 329/329 1 $140,961 2006 Golden Corral 500 6 39 Running, 313/325 0 $102,876 †Bass Pro Shops 500 2 31 Running, 321/325 9 $123,536 2005 Golden Corral 500 36 21 Running, 324/325 0 $106,826 Bass Pro Shops/MBNA 500 31 22 Running, 323/325 0 $129,186 2004 Golden Corral 500 8 32 Running, 318/325 0 $90,963 Bass Pro Shops/MBNA 500 9 35 Engine, 296/325 0 $101,478 2003 Bass Pro Shops/MBNA 500 I 17 19 Running, 323/325 0 $87,968 Bass Pro Shops/MBNA 500 II 10 20 Running, 324/325 41 $110,753 2002 MBNA America 500 8 39 Running, 254/325 0 $85,218 -
MOTORSPORTS a North Carolina Growth Industry Under Threat
MOTORSPORTS A North Carolina Growth Industry Under Threat A REPORT PREPARED FOR NORTH CAROLINA MOTORSPORTS ASSOCIATION BY IN COOPERATION WITH FUNDED BY: RURAL ECONOMIC DEVELOPMENT CENTER, THE GOLDEN LEAF FOUNDATION AND NORTH CAROLINA MOTORSPORTS FOUNDATION October 2004 Motorsports – A North Carolina Growth Industry Under Threat TABLE OF CONTENTS Preliminary Remarks 6 Introduction 7 Methodology 8 Impact of Industry 9 History of Motorsports in North Carolina 10 Best Practices / Competitive Threats 14 Overview of Best Practices 15 Virginia Motorsports Initiative 16 South Carolina Initiative 18 Findings 20 Overview of Findings 21 Motorsports Cluster 23 NASCAR Realignment and Its Consequences 25 Events 25 Teams 27 Drivers 31 NASCAR Venues 31 NASCAR All-Star Race 32 Suppliers 32 Technology and Educational Institutions 35 A Strong Foothold in Motorsports Technology 35 Needed Enhancements in Technology Resources 37 North Carolina Motorsports Testing and Research Complex 38 The Sanford Holshouser Business Development Group and UNC Charlotte Urban Institute 2 Motorsports – A North Carolina Growth Industry Under Threat Next Steps on Motorsports Task Force 40 Venues 41 Sanctioning Bodies/Events 43 Drag Racing 44 Museums 46 Television, Film and Radio Production 49 Marketing and Public Relations Firms 51 Philanthropic Activities 53 Local Travel and Tourism Professionals 55 Local Business Recruitment Professionals 57 Input From State Economic Development Officials 61 Recommendations - State Policies and Programs 63 Governor/Commerce Secretary 65 North -
September 2007 in This Issue
DRIVEDRIVE LINELINE News and Updates From Jasper Engines & Transmissions September 2007 In This Issue... JASPER 4-Speed Takes Montoya to Customer Profile: Preferred Auto Sonoma Victory Care, Inc. pg. 2 Juan Pablo Montoya utilized a JASPER deflection between the engine/clutch and 4-Speed Transmission in his #42 Dodge to transmission axis. Bob Cooper: claim his first NASCAR Nextel Cup Series The input drive to output shaft retains its victory. designed axis centerline to within 0.0015” Think Each Complaint Montoya passed Jamie McMurray with under race conditions. The entire independ- Doesn’t Have seven laps to go to win the Toyota/Save Mart ently aligned rotating assembly allows for Much Effect on 350 at the 12-turn Infineon Raceway road nearly 99% transmission efficiency under Your Bank Account? course. dynamic loading. You’re Kidding Montoya was one of eight drivers running The transmission’s sliding clutches to Right? pg. 3 the JASPER 4-Speed Transmission at Sonoma shift control assembly was redesigned to that weekend. Also running the transmission retain perfect alignment for reduced wear JASPER Brings were: and more precise shifts. Service Truck to The JASPER 4-Speed also includes an Road Course #20 - Tony Stewart #00 - PJ Jones exclusive patent pending shift control design Races pg. 4 #96 - Ron Fellows #55 - Terry Labonte that allows for reduced ratio for detent and #44 - Dale Jarrett #40 - David Stremme interlocking components which greatly JASPER Receives #41 - Reed Sorenson improves shift reliability, quicker shifting, Verizon Supplier and virtually eliminates a missed shift. The Environmental Montoya, who jumped to NASCAR from shifter housing can be easily disassembled Excellence Formula 1 late last season, started the 110-lap for service with very few tools. -
Fedex Racing Press Materials 2013 Corporate Overview
FedEx Racing Press Materials 2013 Corporate Overview FedEx Corp. (NYSE: FDX) provides customers and businesses worldwide with a broad portfolio of transportation, e-commerce and business services. With annual revenues of $43 billion, the company offers integrated business applications through operating companies competing collectively and managed collaboratively, under the respected FedEx brand. Consistently ranked among the world’s most admired and trusted employers, FedEx inspires its more than 300,000 team members to remain “absolutely, positively” focused on safety, the highest ethical and professional standards and the needs of their customers and communities. For more information, go to news.fedex.com 2 Table of Contents FedEx Racing Commitment to Community ..................................................... 4-5 Denny Hamlin - Driver, #11 FedEx Toyota Camry Biography ....................................................................... 6-8 Career Highlights ............................................................... 10-12 2012 Season Highlights ............................................................. 13 2012 Season Results ............................................................... 14 2011 Season Highlights ............................................................. 15 2011 Season Results ............................................................... 16 2010 Season Highlights. 17 2010 Season Results ............................................................... 18 2009 Season Highlights ........................................................... -
1968 Hot Wheels
1968 - 2003 VEHICLE LIST 1968 Hot Wheels 6459 Power Pad 5850 Hy Gear 6205 Custom Cougar 6460 AMX/2 5851 Miles Ahead 6206 Custom Mustang 6461 Jeep (Grass Hopper) 5853 Red Catchup 6207 Custom T-Bird 6466 Cockney Cab 5854 Hot Rodney 6208 Custom Camaro 6467 Olds 442 1973 Hot Wheels 6209 Silhouette 6469 Fire Chief Cruiser 5880 Double Header 6210 Deora 6471 Evil Weevil 6004 Superfine Turbine 6211 Custom Barracuda 6472 Cord 6007 Sweet 16 6212 Custom Firebird 6499 Boss Hoss Silver Special 6962 Mercedes 280SL 6213 Custom Fleetside 6410 Mongoose Funny Car 6963 Police Cruiser 6214 Ford J-Car 1970 Heavyweights 6964 Red Baron 6215 Custom Corvette 6450 Tow Truck 6965 Prowler 6217 Beatnik Bandit 6451 Ambulance 6966 Paddy Wagon 6218 Custom El Dorado 6452 Cement Mixer 6967 Dune Daddy 6219 Hot Heap 6453 Dump Truck 6968 Alive '55 6220 Custom Volkswagen Cheetah 6454 Fire Engine 6969 Snake 1969 Hot Wheels 6455 Moving Van 6970 Mongoose 6216 Python 1970 Rrrumblers 6971 Street Snorter 6250 Classic '32 Ford Vicky 6010 Road Hog 6972 Porsche 917 6251 Classic '31 Ford Woody 6011 High Tailer 6973 Ferrari 213P 6252 Classic '57 Bird 6031 Mean Machine 6974 Sand Witch 6253 Classic '36 Ford Coupe 6032 Rip Snorter 6975 Double Vision 6254 Lolo GT 70 6048 3-Squealer 6976 Buzz Off 6255 Mclaren MGA 6049 Torque Chop 6977 Zploder 6256 Chapparral 2G 1971 Hot Wheels 6978 Mercedes C111 6257 Ford MK IV 5953 Snake II 6979 Hiway Robber 6258 Twinmill 5954 Mongoose II 6980 Ice T 6259 Turbofire 5951 Snake Rail Dragster 6981 Odd Job 6260 Torero 5952 Mongoose Rail Dragster 6982 Show-off -
Plenty on Mcmurray's Plate As Season Looms
8 – THE DERRICK. / The News-Herald W4 ednesday, Jan. 8, 2014 QUESTIONS & ATTITUDE Compelling questions ... and maybe a few actual answers SPEED FREAKS A couple questions we had to ask — ourselves Getty Images/JAMEY PRICE If his TV gig ever disappears, maybe he can sell you a Buick. Testing, testing … can anyone hear me out there? Loud and clear. For those of us who live within several miles of NASCAR’s “home track” at Daytona, that rumble and deep bellowing we hear this time of year signals an approaching season. Getty Images/TOM PENNINGTON In more peaceful parts of the world, Getty Images/JOHN HARRELSON Jamie McMurray, as usual, gets a jump on the racing season in the Rolex 24 at Daytona. it may be the first chirp of a blue jay, Will this be the official heralding springtime and the open- ing of the great outdoors (naturally, face of Junior this that’s assuming a colder locale . not week? We’ll see soon. to mention assuming that blue jays When you hear the chirp). In these parts, the baritone Plenty on McMurray’s blasts trumpet an onrushing race words “testing at Day- season. tona,” what comes to mind? Any particular theme heading into the two days of Daytona pre- GODSPEAK: It’s time to plate as season looms season testing? take down the Christmas tree, put away the holiday Several, actually. For starters, there’s lights and call in the dogs. Jamie McMurray didn’t make the 2013 NASCAR that big of a deal, but the break did seem awfully the issue of familiarity — some drivers KEN’S CALL: I always Sprint Cup Series Chase playoffs, but he had a short to me.” are new to their teams, some drivers wonder who’ll show up pretty solid season at Earnhardt Ganassi Racing. -
CLINT BOWYER No
CLINT BOWYER No. 14 Rush Truck Centers/BlueDEF Platinum Team Report Round 31 of 36 – YellaWood 500 – Talladega Car No.: 14 – Rush Truck Centers/BlueDEF Platinum Ford Mustang for Stewart-Haas Racing At Track PR Contact: Drew Brown with True Speed Communication ([email protected]) Primary Team Members: Driver: Clint Bowyer Crew Chief: John Klausmeier Hometown: Emporia, Kansas Hometown: Perry Hall, Maryland Car Chief: Chad Haney Engine Builder: Roush Yates Engines Hometown: Fairmont, West Virginia Headquarters: Mooresville, North Carolina Engine Specialist: Jon Phillips Spotter: Brett Griffin Hometown: Jefferson City, Missouri Hometown: Pageland, South Carolina Over-The-Wall Crew Members: Fuelman: Rick Pigeon Front Changer: Ryan Mulder Hometown: Fairfax, Vermont Hometown: Sioux City, Iowa Carrier: Jon Bernal Rear Changer: Chris Jackson Hometown: Shelby, North Carolina Hometown: Rock Hill, South Carolina Jackman: Sean Cotten Hometown: Mooresville, North Carolina Notes of Interest: • Bowyer owns career totals of 10 wins, three poles, 82 top-five finishes, 224 top-10s and 3,170 laps led in 535 NASCAR Cup Series races. He also owns eight NASCAR Xfinity Series victories. His most recent Cup Series victory came at Michigan International Speedway in Brooklyn (June 10, 2018). His most recent Cup Series pole came at Auto Club Speedway in Fontana, California on Feb. 29, 2020. Last weekend at Las Vegas: Bowyer started sixth and finished 10th in the first stage and ninth in the second. A caution just a few laps after he pitted during the final stage dropped him back to 22nd, but he rallied back in the race’s closing laps to finish 12th. -
Club Racing Media Guide and Record Book
PLAYGROUND EARTH BEGINS WHERE YOUR DRIVEWAY ENDS. © 2013 Michelin North America, Inc. BFGoodrich® g-ForceTM tires bring track-proven grip to the street. They have crisp steering response, sharp handling and predictable feedback that bring out the fun of every road. They’re your ticket to Playground EarthTM. Find yours at bfgoodrichtires.com. Hawk Performance brake pads are the most popular pads used in the Sports Car Club of America (SSCA) paddock. For more, visit us at www.hawkperformance.com. WHAT’SW STOPPING YOU? Dear SCCA Media Partners, Welcome to what is truly a new era of the Sports Car Club of America, as the SCCA National Champi- onship Runoffs heads west for the first time in 46 years to Mazda Raceway Laguna Seca. This event, made possible with the help of our friends and partners at Mazda and the Sports Car Rac- ing Association of the Monterey Peninsula (SCRAMP), was met with questions at its announcement that have been answered in a big way, with more than 530 drivers on the entry list and a rejunvenaton of the west coast program all season long. While we haven’t been west of the Rockies since River- side International Raceway in 1968, it’s hard to believe it will be that long before we return again. The question on everyone’s mind, even more than usual, is who is going to win? Are there hidden gems on the west coast who may be making their first Runoffs appearance that will make a name for themselves on the national stage, or will the traditional contenders learn a new track quickly enough to hold their titles? My guess is that we’ll see some of each. -
NASCAR Xfinity Series
Miscellaneous NXS Records at LVMS Most wins (driver): 4, Mark Martin Most wins (owner): 6, Jack Roush Most wins (manufacturer): 10, Chevrolet Most poles (driver): 3, Kyle Busch Most Top 5s: 6, Kevin Harvick, Mark Martin Most Top 10s: 8, Greg Biffle Most laps led (career): 521, Kyle Busch Most laps led: (race): 199, Kyle Busch (3/5/16) Most laps led (winner): 199, Kyle Busch (3/5/16) Fewest laps led (winner): 1, Mark Martin (3/5/11) Most laps led (non-winner): 115, Carl Edwards (3/12/05) Most NBS starts at LVMS: 15, Joe Nemechek Best start for winner: 1st, Mark Martin (3/6/99), Jeff Green (3/16/97), Jeff Burton (3/2/02), Austin Dillon (3/7/15), Kyle Busch (3/5/16) Worst start for winner: 29th, Joe Nemechek (3/1/03) Youngest winner: Ricky Stenhouse Jr., 24 years, 5 months, 10 days Oldest winner: Mark Martin (2011) 52 years, 1 month, 24 days Worst finish for pole-sitter: 40th, Scott Speed (2/28/09) Best finish for rookie: 2nd, Greg Biffle (3/3/01) Best start for rookie: 1st, Carl Edwards (3/12/05), Ty Dillon (3/8/14)* Oldest pole-sitter: Mark Martin, 40 years, 1 month, 25 days Youngest pole-sitter: Brian Vickers, 24 years, 4 months, 7 days Most rookies in field: 10 (2005), (Sorenson, Edwards, Hamlin, Wood, Hemphill, Wolfe, Sherman, Crosby, Jourdain, K. Davis) Most running at finish: 41, 3/4/00 Fewest running at finish: 25, 2/28/09 Longest race (time): 2:56:16 (2/28/09) Slowest race (speed): 104.53 mph (3/1/07) Fastest race (time): 2:03:47 (3/5/16) Fastest race (speed): 145.415 (3/5/16) Closest victory margin: .0211 seconds (2/28/98) Spencer over Earnhardt Jr. -
Atlantic News
This Page © 2004 Connelly Communications, LLC, PO Box 592 Hampton, NH 03843- Contributed items and logos are © and ™ their respective owners Unauthorized reproduction 8 of this page or its contents for republication in whole or in part is strictly prohibited • For permission, call (603) 926-4557 • AN-Mark 9A-EVEN- Rev 12-16-2004 PAGE | ATLANTIC NEWS | APRIL 15, 2005 | VOL 31, NO 15 ATLANTICNEWS.COM . COMMUNITY LOCAL NOTES BEACH STICKERS AVAILABLE NORTH HAMPTON | North Hampton State Beach parking stickers are now available to residents for $20 each. This stickers allow residents to park in leased spots Newcastle at the beach. Residents must present a current North Hampton vehi- cle registration for each sticker purchased. The ‘Great Island Cookbook’ For more information, call the North Hampton town office at (603) 964-8087. AARP DRIVING COURSE is a cookbook with a cause HAMPTON | There is only a day or two left to register BY JESSICA JENKINS ing a Parish Hall - and do rhyme dons the cover of the been a small town, nestled for the AARP Driver Safety Course which will be pre- SPECIAL TO THE ATLANTIC NEWS that they would. “Great Island Cookbook” exactly as the poem sug- sented at the Lane Memorial Library in Hampton on two NEW CASTLE | Peggy Three years and seven and clearly translates how gests, where everybody consecutive Saturdays, April 16 and 23, 2005. Classes will MacDonald, a lifelong resi- months after the sale of the Peggy and her fellow towns- knows your name and be held from 9:15 a.m. to 1:15 p.m.