0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 68 69 70 71 72 73 74 75 76 77 78 79 80 81 82 83 84 85 86 87 88 89 90 91 92 93 94 95 96 97 98 99 100 101 102 103 104 105 106 107 108 109 110 111 112 113 114 115 116 117 118 119 120 121 122 123 124 125 126 127 128 129 130 131 132 133 0 0
1 1
2 TV Media Groups By Gross Ad Budgets - MARKET SHARES 2 Total Gross TV Advertising Expenditures, Mln. Euro TV Market Shares By Gross Ad Budgets, 2015 TV Media Groups Market Shares By Gross Budgets, Press Advertizing Expenditures Distribution 2015 Top 10 MONTHLY MAGAZINES Top 10 DAILY NEWSPAPERS Top 10 WEEKLY NEWSPAPERS 3 BMG 43.4% Top 10 WEEKLY MAGAZINES BMG 46.3% By Ad Budgets 3 MTG 42.5% 522.63 Fox Int. Channels, 4.3% By Ad Budgets Total Gross Press Advertising Expenditures, Mln. Euro 509.09 Total Gross Advertising Expenditures, Mil. Euro By Ad Budgets By Ad Budgets a; 3.62% Others, 6.3% Total Net Advertising Expenditures, Mil. Euro v BNT1, 1.2% MTG 35.8% No 4 2.5% 2.5% 77.32 4
o 12.7% 23.0% 77.14 483.64 17.7% n 12.4% Ki
TV7 Group, 2.2% 16.4% 703.31 2.3% Monthly ema; 3.49% Di 409.75 679.03 magazines, 24% 5 ily; 3.45% 169.2 10.5% 75.15 5 2014 2015 No Fam va ema 359.32 TV; 31.88% Di 635.99 Daily 6 7.3% 6 ction; 3.11% newspapers, 51% 10.2% A 13.4% 2.0% bTV 575.01 158.1 TV7 Group 6.2% 72.12
Others 5.3% Others 5.5% bTV COMEDY, 2.38% 531.06 156.2 156.2 7.9% 7 7.2% 7 FOX Int. Channels 4.3% 155.1 6.1%
12.4% 12.3% Weekly newspapers, 15% 1.7%
5.1% 70.78
b 5.4% 3.6% TV 4.4% FOX Int. Channels 3.6% CINEM 4.0% 1.1% A; 2.06% bTV Media 1.1% 3.8%
TV7 Group 2.2% 1.0% 3.6% 3.5%
Discovery Ch. Group 2.0% TV 3.4% 8 Evro Group, 43.4% 8 9.7% p 0.9% 0.9% BNT 1.2% TV a; 1.77% BNT 0.9% 7; 1.60% Discovery Ch. Group 0.8% Di sn Nova Broadcasting Weekly magazines, 7% bTV; 35.02% Bul e y Group, 42.5% Source: GARB Other editions, 3% 9 FOX g Chan 9 ari n FOX; 1.01%lif a el; 1.30% 2011 2012 2013 2014 2015 Nat e; 1.06%ON 5.7% A Remark: No significant difference between Nielsen and GARB data io IR; 1.08% Source: GARB 4.9% Show Story OK! Elle Tema
n EVA al Hello! Nad 55 Capital
1 3.9%
. LIFE.bg Amica 08% Blyasak 10 Geo +8.3% +10.6% +6.8% +3.4% Grazia 10 Forbes Weekend -1.3% -0.7% +0.7% +8.3% Auto Bild 2.9% Zhalt Trud Glamour 2.6% g Manager raph 1.8% 2011 2012 2013 2014 2015 Bravacasa Capital Light Zhivotat dnes Minaha godini ic; 1.00% 2011 2012 2013 2014 2015 Source: GARB 2011 2012 2013 2014 2015 Cosmopolitan
11 Zdrave za vsichki Remark: No significant difference between Nielsen and GARB data 11 Stroitelstvo gradat
Top 10 Product Sectors in TV Remark: No significant difference between Nielsen and GARB data Zhurnal za zhenata Source: GARB Source: GARB, Piero97 Source: GARB, Piero97 Source: GARB Trud Telegraf TV supplement
Source: GARB Presa 12 16.90% BBC TopGear (Bi-weekly) 12 Monitor BBC GoodFood (Bi-weekly) Foods Novinar Telegraf Standart 16.08% 24 Chasa 13.84% Vseki den
Pharmaceuticals Capital Daily
15.84% Bulgaria dnes 13 14.98% TV Media Groups TV Adveretising Sales Groups 13 Cosmetics 13.26% Drinks 11.99% bTV Media Group bTV Media Group 11.84% bTV, bTV Comedy, bTV Cinema, bTV Action, bTV Lady, Ring.bg bTV, bTV Action, bTV Cinema, bTV Comedy, bTV Lady, Ring.Bg, Fiesta TV, 14 10.55% 14 Telecommunication Cartoon Network. National Daily Newspapers Av. Daily Reach, All 15 - 54 10.21% Nova Broadcasting Group 8.85% Top 20 Press Advertisers, Top 10 Product Sectors in Press Retail outlets Nova, Diema Family, Diema, Kino Nova, Nova Sport 8.76% Nova Broadcasting Group Top 10 Publications By Ad Budgets 7.5% 15 Nova, Diema, Kino Nova, Diema Family, Nova Sport, FOX, Fox Life, Fox Total Gross Advertising Expenditures By Media, Euro Growth 2015/2014, Gross Budgets, 2015 Telegraf 15 6.98% 21.0% 9.9% Financial services 6.93% BNT Group Crime, National Geographic, 24 Kitchen, Discovery Channel, TLC, AXN, Publishing Gross Budgets 18.8% 7.3% 5.70% BNT1, BNT2, BNT World, BNT HD Disney Chanel, City TV. 29.50 No Euro % 2.1% 24 Chasa Household chemistry 5.02% 24 Chasa 12.0% 7.3% 16 TELEVISION 23.13 1 Zonapharm 4 299 786.95 3.0% 11.87% Pharmaceuticals 16 2.76% 27.42 15.3% 1.2% Motoring 2014 TV7 Group BNT Group TOTAL 4.4% Trud 25.39 Telegraf 3.48% TV7, Super 7 и News 7 BNT1, BNT2 и BNT world, BNT HD 2 VIP Security 2 086 306.85 1.5% 8.0% 5.6% 2.00% 20.22 6.39% Miscellaneous Hobby. Fashion. Sport 2015 51.64 11.4% 1.3% 2.99% 46.27 4.8% Standart 17 Fox International Channels 23.08 3 River Side restaurant 1 553 830.91 1.1% Monitor 9.0% 17 TV7 Group Online +27.5% 6.33% Retail outlets 2.3% FoxLife, FoxCrime, FOX, National Geographic, 24 Kitchen TV7, Super 7 и News 7 8.7% Remark: No significant difference between Nielsen and GARB data 38.28 4 National Reveneu Agency 1 511 261.63 1.1% 1.6% 1.7% 23.33 72.12 Trud 7.0% Bulgaria dnes 75.15 4.99% Telecommunication 1.6% 18 27.47 18 21.80 5 Vitagold 1 506 610.92 1.1% 5.2% 6.6% 0.4% 70.78 Standart 8.0% 7 dni sport MEDIA 36.63 37.31 Hobby. Fashion. Sport 1.1% 522.63 Radio +8% 2.94% 509.09 6 Tabak Market (Lafka) 1 379 183.32 1.0% 6.1% 35.98 2.6% 0.5% 19 Presa 6.0% 19’ 19 483.64 7 Telenor 1 337 804.40 0.9% canceled 2015 2.51% Cars and motoring 0.9% 77.14 1.8% 5.8% 0.6% TV Media Groups, MINUTES PER VIEWER, All 4+, 2015 77.32 8 Moto Pfohe 1 295 041.14 0.9% Capital 7.0% Presa Most Viewed Programs 2015, Rtg % RATING %, National Channels, All 4+, 2015, Monday - Sunday, 06:00 - 01:00 Out-of-home +11.6% 2.02% Cosmetics 0.9% 20 2.0% 5.7% 0.3% 20 409.75 9 Technopolis 1 283 274.96 0.9% Capital Daily 5.0% Novinar 359.32 2.00% Financial services 0.7% Slavi trifonov and Kuku band concert, bTV 20.0 MARKET Source: GARB 91.94 16.0 10 Brandex 1 172 634.46 0.8% N/A 3.7% 0.4% Paramparca, bTV 17.6 Weekend 2014 Vseki den 21 1.98% 0.6% 21 The Comedians, bTV 14.0 Press -4% 11 Billa 1 066 722.78 0.8% bTV Media Group 94.22 17.5 bTV Nova TV BNT 1 TV 7 1.9% 2015 0.3% Sila, bTV 17.4 12.0 EVA Meridian mach 12 Ecopharm 983 586.00 0.7% 1.63% 0.6% 86.2 Bulgaria's Got Talent, bTV 16.9 22 10.0 2.2% 0.3% 22 Gospodin za edin den (Gentleman for a Day), bTV 16.4 Amica Source: GARB Sega 13 Lidl Bulgaria 981 543.72 0.7% 1.59% 0.5% 59.97 Junior Eurovision 2015 - National Selection, bTV 15.8 TV +2.7% 8.0 Average Circulation of Top 10 Publications, 2015 0.4% Nova Broadcasting Merhamet, bTV 15.1 14 National Lottery 960 181.39 0.7% Monitor 23 61.64 6.0 0.5% 23 Group MasterChef, bTV 14.8 15 Mtel 941 552.85 0.7% 0.2% Junior Eurovision Song Contest 2015: Final, BNT 1 14.6 4.0 2011 2012 2013 2014 2015 24 chasa 50 000 Tema: Sport 55.81 0.2% The Farm, bTV 14.4 Telegraf 130 000 24 2.0 16 Refan 937 572.01 0.7% 0.1% 2014 18.67 Bulgaria's Got Talent, bTV 14.4 Source: Piero97, GARB Monitor 20 000 Duma 24 0.1% S Deza na more, bTV 14.4 0.0 17 Vivacom 861 777.22 0.6% 2015 Trud 50 000 0.2% BNT Group 17.43 The Farm, bTV 14.3 9 9 9 9 9 9 9 9 9 9 9 9 9 9 9 9 9 9 9 9 9 9 9 9 9 9 9 9 9 9 9 9 9 9 9 9 9 9 Capital Daily 18 BG Printmedia 833 613.30 0.6% Standart 60 000 0.1% 25 Escape Plan, bTV 14.2 25 20 2 20 5 21 2 21 5 22 2 22 5 23 2 23 5 24 2 24 5 17 5 18 2 18 5 19 2 19 5 14 5 15 2 15 5 16 2 16 5 17 2 11 2 11 5 12 2 12 5 13 2 13 5 14 2 06 5 06 2 07 2 07 5 08 2 08 5 09 2 09 5 10 2 10 5
Capital 19 000 ------21.78 17 Again, bTV - 0.0%
14.0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 19 Giulian Watches and Jewelery 832 365.46 0.6% Zemya Source: GARB 0 3 0 3 0 3 0 3 0 3 3 0 3 0 3 3 0 3 0 3 0 0 3 0 3 0 3 0 3 0 0 3 0 3 0 3 0 Junior Eurovision 2015 - National Selection, bTV 3 Capital Daily 9 000 0.1% 0 0 1 1 2 2 3 3 4 4 7 8 8 9 9 4 5 5 6 6 7 1 1 2 2 3 3 4 6 6 7 7 8 8 9 9 0 14.0 0 2 2 2 2 2 2 2 2 2 2 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 0 0 0 0 0 0 0 0 1 8.64 1 Weekend 220 000 26 News block, bTV 13.9 Media Mix Shares 20 IND Commerce 714 986.74 0.5% 26 Monster-in-Law, bTV EVA 12 000 TV7 Group 8.15 13.6 Source: GARB PRESS RED 2, bTV 13.4 Amica 12 000 Source: GARB 6.63 27 9.87 Source: Piero 97 27 week 4.1% 4.1% 3.2% 3.4% 4.2% Online 8.21 Bulgarian Media Map provides basic weekday 6.8% 6.5% 6.0% 6.8% 7.4% Out-of-home 28 Fox International 34.84 7.73 28 Channels Share information about the Bulgarian 3.6% weekend 4.8% 3.7% 3.9% 6.9% Radio 9.42 media market in the past year. We Weekly Newspapers Av. Reach, All 15 - 54 Monthly Magazines Av. Reach, All 15 - 54 29 3.76 Rtg % 11.1% 11.1% 29 TV Media Groups Audience By RESIDENCE, Share, 2015 13.4% 10.3% Press Forthnightly Magazines Av. Reach, All 15 - 54 Remark: No significant difference between Nielsen and GARB data believe it is highly beneficial to mar- Weekly Magazines Av. Reach, All 15 - 54 9.72% 6.5% Cosmopolitan 19.77 14.6% Weekend 4.28% Weekly RATINGS and SHARES Of The Main TV Groups, 6.63% 30 bTV Media Group 37.1% 37.9% 40.5% keting and advertising people. 1.4% 30 0.4% Zhurnal za zhenata 1.05% 6.57% Treta vazrast 3.6% Blyasak Grazia All 4+, 2015 3.21% 2.93% 24.5% 25.3% 27.7% 2.53% Nova Broadcasting Group 1.1% 6.03% 31 1.37 6.5% Blyasak 0.87% National Geographic 168 chasa 3.2% Kashta i gradina 2.37% 31 BNT Group 8.6% 10.4% 7.4% 42.94 bTV Media Group Sources: GARB, Admosphere Niel- 2.01% 1.84% 7.19 N/A Story 1.4% 3.56% Sofia 0.39 Prime Time, All 4+, 76.1% Minaha godini 0.22% Joy 4.8% sen, the publishers, TV and radio 1.67% 1.9% Kulinaren zhurnal 1.65% TV7 Group 4.7% 3.6% Average Weekly Nova Broadkasting Group 75.0% 1.34% 32 Big town 2.05 71.3% 1.1% 1.4% 1.83% 32 74.3% TV Capital Auto Bild 2.08% Eva Top 20 Advertisers 2015, 6.7% 4.8% bTV NovaBNT1 TV 7 stations, abonamenti.com, predava- 67.7% 0.90% 1.0% Vsichko za zhenata 1.53% Fox International Channels 2.8% Small town BNT Group 0.92% N/A 0.3% 2.49% Gross Budgets TV Nad 55 Life 1.42% Playboy 33 26.62 tel.com, press publications, Piero 97 0.89% 0.5% Bravo 1.35% 33 Source: GARB 0.55% Euro % TRP%* Source: GARB TV7 Group 0.6% 0.01% Galeriya Weekend za gradinata 0.09% 1.33% internal statistics, Gemius Bulgaria, 0.88% 0.3% Avto okazion Avto-moto svyat 1 Nestle Blg 17 841 379.87 3.41% 3.42% 0.50% 1.30% 34 FOX Int. Channels N/A 0.04% mobile.bg (Avto Pazar) Tema 0.50% 0.71% 34 2 Procter & Gamble 16 546 535.23 3.17% 3.50% etc. 0.84% 0.3% Hello! Nash dom 2011 2012 2013 2014 2015 0.47% 1.27% 12.84 0.3% 0.6% 3 Fikosota Sintez 14 231 515.52 2.72% 2.20% Source: GARB, Piero97 Retro Weekend za zhenata N/A #N/A 35 7.96 9.23 0.76% 0.3% Retsepti PC World 4 Kamenitza 11 241 441.74 2.15% 2.28% 0.6% 0.39% 1.25% 35 Lichna drama 0.2% 2014 Media market information digested 0.68% Kulinaren weekend 0.28% 3.66% 5 Mobiltel 11 148 681.63 2.13% 2.14% 2.76 3.07 2.85 0.2% BBC TopGear Auto Motor und Sport 0.91 0.86 0.5% 2015 0.38% 1.22% Show 2014 N/A 36 6 Zagorka 10 656 487.53 2.04% 1.83% Cable TVs, Audience By Residence, Share%, 2015 by Piero97 Media Agency. 0.68% Business Week 0.31% 2.13% 36 Rtg % Share Vkusotii v chinii Zhenata dnes Source: GARB 0.0% 2015 0.05% 1.18% 7 Vivacom 10 447 363.52 2.00% 1.66% Vtora mladost Source: GARB 0.37% 0.61% 2.18% 0.00 1.00 2.00 3.00 4.00 5.00 6.00 N/A Lov i ribolov 8 Mondeleez 10 398 970.26 1.99% 2.02% 0.7% Retsepti za zdrave 1.11% 37 All figures are up to December 2015, Zhalt Trud Source: GARB 0.31% 37 FOXCRIME 0.61% 0.43% #N/A 9 L'Oreal 10 391 626.06 1.99% 2.03% BBC GoodFood Avto Bazar Diema Family released May 2016 0.31% 2014 1.08% 10 Beiersdorf 10 289 332.41 1.97% 2.03% bTV Action 38 N/A #N/A 38 Diema Hello 2015 Club Z 11 Reckitt Benckiser 10 160 730.23 1.94% 1.72% 1.03% bTV COMEDY 0.18% N/A 1.53% 12 Telenor 9 975 208.479 1.91% 1.60% Kino Nova Love Style Source: GARB A-Specto 39 bTV CINEMA 0.11% 0.97% 39 13 Lidl Bulgaria 9 761 709.351 1.87% 1.77% #N/A NEWS 7 Kosa i krasota National Geographic 0.95% 14 Carlsberg 9 212 658.053 1.76% 1.65% Discovery Channel 1.36% 40 Bravacasa 40 15 Coca Cola Co. 9 190 917.411 1.76% 1.66% FOXlife 0.94% FOX 2.43% 16 Chipita 8 243 720.569 1.58% 1.49% TV Evropa Elle Super 7 0.90% 2014 41 17 Henkel 7 962 939.519 1.52% 1.57% 41 Discovery other ch. 0.66% HiComm 2015 18 Natur Product 7 629 782.241 1.46% 1.23% Cartoon Network 0.89% Disney Channel ROMANIA 0.22% 42 19 Unilever 7 225 452.621 1.38% 1.49% bTV Lady National Geographic KIDS Ruse 0.88% 42 24 Kitchen Source: GARB 20 Billa 6 876 339.968 1.32% 1.55% Sofia Montana Varna BNT 2 Lovech Channel 3 Big town SERBIA 43 *All 25 - 54 TLC 43 Remark: No significant difference between Nielsen and GARB data Bulgaria ON AIR Small town Black Sea The Voice SOFIA 44 BNT HD Source: GARB Burgas 44 Sofia OUTDOOR Plovdiv 45 BULGARIAN MEDIA MACEDONIA Haskovo 45 (FYROM) TURKEY Outdoor Market, December 2015 46 Tv Ratings By Month, All 25 - 54 GREECE 46 Weekly Ratings and Shares Of The Cable TVs, All 4+, 2015 SOFIA COUNTRY 47 billboards / sides billboards / sides 47 65.7 Total Gross OOH Advertising Expenditures, Mln. Euro Piza Billboards, Incl. 333 Scroling Sides 64.4 64.4 62.7 60.7 61.9 60.5 Prime Time 58.3 57.7 Republic Of Bulgaria Piza billboards, 4 x 3 m. 995 / 2 363 2 486 / 4 845 56.5 0.56 51.64 48 51.2 on highways and roads 568 / 1 136 48 49.2 Population: Area: 110 910 sq. km Inflation: 46.27 Out-Of-Home Constructions Load 7 202 198 Total Currency: BGL 1 EUR = 1.95583 BGL 2015: 0.1% 33.5 EDITION 3 489 Paper posters billboards, 5 x 3, 5 x 2.4 m. 219 119 31.6 31.9 32.2 49 All Day 30.8 31.3 29.4 30.1 38.28 +6% 49 28.2 27.9 MAP 2016 1 228 282 Sofia GDP 2015: 44 162.15 Mln. Euro 2014: -1.4% 37.31 3 296 sides 26.0 25.4 35.98 2015 96% 5 291 675 Towns – 73% Gross Advertising Expenditures 2013: -1.6% sides Mega billboards, 6 x 3, 8 x 3, 8 x 4 m. 99 / 192 709 / 1 374
2.92 Share Sofia 2014 94% 50 Jan. Feb. Mar. Apr. May June July Aug. Sept. Oct. Nov. Dec. 1 934 718 Villages – 27% Per Capita 2015: 97.7 Euro 2012: 4.2% on highways and roads 647 / 1 252 50 0.37 Rtg % 2013 89% 0.35 (NSI , 2014) 2011: 2.8% sea resorts 42 / 83 7 224 2015 78% 51 structures City Lights, Bus Stops, Metro Stations, 0.29 +10% 466 713 51 2 sides x 1.2 X 1.8 m. 0.27 Plovdiv, Varna, Burgas 2014 76% 6 544 1.96 0.25
1.85 72% structures Tv Ratings By Day Of Week, All 25 - 54 0.23 2013 Arches 5 8 52 0.23 52 1.52
0.18 2015 72% Blind walls 101 200 1.42
60.5 60.8 60.7 59.9 60.7 0.16 1.30 Prime Time 58.3 55.0 0.16 Other towns 2014 66% 1.23 0.14 2011 2012 2013 2014 2015 0.14 1.19 0.13 Rooftop constructions 42 41 53 0.13 2014 2015 53 0.12 Address: 0.12 2013 65% Piero 97 is a Bulgarian media agency established in 1997. Since then it is acknowl- Source: Piero97 Source: Piero97 0.10 0.97
0.09 Source: Piero97 0.86 2 Nikolay Haitov Str., entr. D, 1113 Sofia 0.08 0.08 Source: Piero97 0.07 0.82
33.3 0.07 0.06 0.73 0.71 0.06 0.69 All Day 30.5 0.67 0.64 54 29.0 29.0 29.0 29.1 29.0 0.65 Phone: +359 2 807 68 00 edged as the leading media agency on the Bulgarian ad market, as it manages the 54 0.53 0.47 0.42 0.42 0.36 0.38
0.34 e-mail: [email protected] 0.30 biggest ad budgets and offers wide range of media services. Optimal media mix 55 Monday Tueasday Wednesday Thursday Friday Saturday Sunday www.piero97.com 55 TLC FOX and ultimate media buying volumes in national and regional Bulgarian media are BNT 2 Diema News 7 Super 7 BNT HD Fox Life Ring.BG
56 bTV Lady 56 Channel 3 TV Evropa Kino Nova Fox Crime the core of our business model. 24 Kitchen bTV Action Planeta TV bTV Cinema bTV Comedy Discovery Ch. Diema Family Disney Channel Bulgaria ON AIR
57 Cartoon Network 57 Piero 97 is a member of the Bulgarian Association of Communication Agencies 58 National Geographic Ch. (BACA) since 1998. 58 Devices Used For Internet, Except PC, RESIDENCE, 2015 Places Of Daily Reach % Radio Groups Average Reach %, A15 - 69, 2015 59 59
Above 100 Th. 60 80% 60 26.37 70% 60% 61 61 50% 22.30 15.72 Below 1000 50 - 100 th. 65.57 Sofia 40% 68.88 30% 20.43 Country 62 20% Smartphone 62 15 Most Visited Sites, Dec. 2015 Source: GARB 10% Total Online Gross Advertising Expenditures, Mln. Euro Online Media Groups, Drawing More Than 70% Of Top 20 Internet Advertisers, Index, 2015 25.72 6.79 0% Tablet Visitors Avg. time spent per 18.61 20.80 63 Internet Advertising Budgets, 2015 Site Page views Reach Most Visited Site Categories, Dec. 2015 63 29.5 Mondelez 100 (real users) visitor [hr:min:s] 11.95 4.67 Smart TV (Blueray, Game console, TV tuner) 10.23 Vivacom 80.1 With Which Connected Devices Do Visitors Avg. time spent per 4.46 3BAY Telenor 68.3 1 abv.bg 2 107 248 304 643 216 2:20:13 51.48% Site Page views Reach 31.95 64 inews.bg, jenite.bg, econ.bg, div.bg, sporta.bg, peika.bg, fitwell.bg, nasamnatam.com (real users) visitor [hr:min:s] Sofia Communicorp BSS Media Group BNR bTV Radio Group Balkan Broadcasting Darik 64 Azimut Software/Trader 63.4 2 vbox7.com 2 005 112 124 657 302 1:52:16 48.98% People Most Often Go Online? 21.8 23.3 23.1 Above 1000 15 - 50 th. Procter & Gamble 61.7 3 olx.bg 1 446 076 140 398 802 1:33:52 35.33% News 2 386 947 180 365 887 2:09:47 64.02% Country Allegro Group Bulgaria 20.2 Mtel 56.4 Entertainment 2 045 655 124 967 361 1:47:02 54.86% 65 olx.bg 4 dir.bg 1 040 793 59 845 791 1:02:38 25.43% 64.17 65 Emag 55.6 51% Source: Gemius Bulgaria 58.66 Source: GARB 5 vesti.bg 932 264 13 298 938 0:18:47 22.77% E-mail 1 961 610 254 519 052 2:14:44 52.61% Zagorka 46.6 BIitz Shopping 1 754 948 178 640 637 1:28:47 47.07% 36.17 Reifeisen Bank 39.7 6 zajenata.bg 1 212 442 18 645 727 0:27:05 29.62% Below 50 Th. 66 blitz.bg, zdrave.to Portals, Catalogues, Search 1 665 494 40 060 119 0:33:35 44.67% 11.03 66 Coca-Cola 38.3 7 bg -mamma.com 998 306 19 093 572 0:30:26 24.39% 8.14 Women sites 1 662 847 47 126 001 0:35:09 44.60% BTV Media Group First Investment Bank 34.7 8 pik.bg 1 090 039 17 711 640 0:24:48 26.63% 7.71 4.59 Avendi 34.3 btv.bg, btvnovinite.bg, ladyzone.bg, dalivali.bg, zodia.bg, bistro.bg, auto.bg 9 blitz.bg 930 193 70 207 911 2:04:16 22.72% Business, Financial, Law 1 183 808 13 142 131 0:16:42 31.75% 67 Kaufland 33.1 29% At home In the car At work Out of home In the public 67 10 novatv.bg 920 915 10 791 088 0:15:20 22.50% Lifestyles 1 049 841 23 186 565 0:16:29 28.16% Dir BG Forum Film Bulgaria 31.6 (restaurant, café, park...) transport TV, Radio, Video, Music 918 578 12 323 056 0:18:08 24.64% dnes.dir.bg, life.dir.bg, banks.dir.bg, corner.dir.bg, mail.dir.bg, zodiac.dir.bg, it.dir.bg, trip.dir.bg, diri.bg, vkusotii.dir.bg, Alexandra Films 31.6 11 framar.bg 995 120 6 863 601 0:10:26 24.31% Top 15 Radiostations, Av. Rating %, A15 - 69 68 glog.dir.bg, auto.dir.bg, dom.dir.bg, games.dir.bg, kino.dir.bg, clubs.dir.bg, market.dir.bg, edu.dir.bg, law.dir.bg, DSK Bank 29.5 12 mobile.bg 870 582 169 783 460 1:42:46 21.27% Sport 896 195 47 274 199 1:12:38 24.04% 68 Health 867 440 5 913 119 0:11:43 23.26% Economedia Glaxo Smith Klein 29.5 13 bazar.bg 782 018 66 187 353 0:54:27 19.10% 14% Unikredit Bulbank 25.8 0.65 capital.bg, dnevnik.bg, karieri.bg, horemag.bg, regal.bg, odit.info, idg.bg, bacchus.bg, computerworld.bg, pcworld.bg, 14 sinoptik.bg 719 564 13 261 569 0:11:38 17.58% Auto and motoring 827 335 101 675 185 1:22:20 22.19% Vesselina 69 2011 2012 2013 2014 2015 Renault Nissan Bulgaria 24.9 1.05 69 cio.bg, sofiaecho.com, edno.bg, id.capital.bg, networkworld.bg Education & Knowledge 678 609 3 110 722 0:05:28 18.20% Devices Used For Internet, Except PC, AGE, 2015 Source: Piero97 15 pazaruvaj.com 735 629 4 810 145 0:08:11 17.97% 0.28 Beiersdorf 23.1 Horizont BNR Investor BG Source: IAB Bulgaria Source: Gemius Bulgaria Culinary 568 732 3 710 382 0:06:58 15.25% Top 15 Radio Stations 2014, Rating %, All 15 - 69 0.97 dnes.bg, investor.bg, tialoto.bg, gol.bg, bgonair.bg, automedia.bg, aha.bg, snimka.bg, start.bg, blog.bg, rabota.bg, 15 - 19 IT & GSM 496 916 4 190 250 0:10:33 13.33% 100% 0.45 70 puls.bg, az-jenata.bg, az-deteto.bg, imoti.net, teenproblem.net, bloombergtv.bg Radio 1 70 Smartphone Computer/ Computer Real Estates 403 699 22 604 276 0:40:32 10.83% 1.40 0.66 smartphone, tablet 80% 0.54 Mail BG Social network 358 403 4 623 849 0:16:47 9.61% N-Joy mail.bg, radar.bg 0.65 71 60% 1.20 71 Source: Google Consumer Barometer Traveling and tourism 214 910 1 351 403 0:17:02 5.76% 0.68 60 - 69 20 - 29 BG Radio Netinfo Top Product Sectors Jobs 156 880 1 587 156 0:06:23 4.21% Horizont Most Used Regular Banner Sizes 40% 0.54 vesti.bg, abv.bg, vbox7.com, play.novatv.bg, sinoptik.bg, gong.bg, edna.bg, dariknews.bg, pariteni.bg, dox.bg, 1.00 Vesselina 42.7% 0.38% Agriculture 150 795 3 105 102 0:19:29 4.04% 0.38 72 Internet Users In Bulgaria, 16 - 74 carmarket.bg, imoti.info, album.bg, bonapeti.bg, grabo.bg, novatv.bg, novanews.bg, sport.novatv.bg, sravni.bg, lex.bg, Smartphone Radio 1 Fresh! 72 FMCG and consumer goods 20% 0.43 gbg.bg, forum.gong.bg, izgodnioferti.bg 47.1% Art & culture 45 093 174 127 0:04:34 1.21% N-Joy 0.50 18.3% 0.80 BG Radio Vitosha 54.6% Financial services NGO’s sites 28 371 115 280 0:03:26 0.76% 0% Tablet 73 Newspaper Group Bulgaria 20.2% Fresh! 0.39 73 53.7% 24chasa.bg, trud.bg, mila.bg, bgfermer.bg, 168chasa.bg, bgdnes.bg, hiclub.bg Others 6 561 25 884 0:02:40 0.18% Vitosha 0.49 13.8% 0.35% 0.60 Energy Telecommunications 32.5% Source: Gemius Bulgaria Smart TV (Blueray, Game console, TV tuner) Energy 0.39 Rezon 10.2% Darik Radio 0.23 mobile.bg, bazar.bg, fakti.bg, imot.bg, zaplata.bg 8.6% Darik Radio 74 51.2% Retail 0.24% 0.40 Z-Rock 0.35 74 8.7% 50 - 59 30 - 39 City 50.3% Sanoma 0.40 4.6% the Voice Z-Rock rozali.com, cosmopolitan.bg, bliasak.bg, moetodete.bg, elle.bg, ngm.bg, gotvetesmen.com Automotive 0.31 4.2% Impressions share 0.20 Radio 1 Rock 75 0.13 75 Sportal Media Group & Xenium 1.8% 0.17% FM + City Public sector and NGO 0.16% Campaign share 0.23 sportal.bg, novini.bg, hotnews.bg, profit.bg, men.bg, woman.bg, shopping.bg, data.bg, svejo.net, gsm.bg, webstage.bg, 2.6% 0.00 Veronica Jan. - Mart - May June July Aug. Sept. Oct. Nov. Dec. 0.15 termo.bg, hardwarebg.com, zdrave.bg, calculator.bg, football24.bg, winner.bg, dete.bg, bulevard.bg, nie-jenite.bg, 3.6% 40 - 49 Source: Gemius Bulgaria the Voice 76 46.4% Services 8.4% CTR Feb. Apr. 76 mobility.bg, kulinaria.bg, bmwpower-bg.net 2.6% Source: GARB 0.20 29.3% 0.24 2.2% 52.4% Radio 1 Rock Top Media Group IT & electronics 0.14 2.0% 2015 2014 77 zajenata.bg, topigri.bg, zdravno.bg, kartasofia.com, kartabg.com, imotibg.com 0.12 77 3.6% FM + Entertainment and media 29.4% 1.4% 0.8% 2015 Web Ground Group 1.4% 2014 0.13 aactualno.com, expert.bg, iwoman.bg, sofialive.bg 0.20 0.8% 13.7% Veronica 78 Industrial goods 8.1% 8.8% ONLINE AND MOBILE 0.12 78 Web Media Group 1.0% Source: IAB Bulgaria Source: GARB 2011 2012 2013 2014 2015 news.bg, topsport.bg, money.bg, lifestyle.bg, finance.news.bg, vsi4ko.bg, gladen.bg, imotera.ibox.bg 300 x 250 300 x 600 728 x 90 980 x 200 960 x 200 Radio Stations And Programmes 79 Source: NSI National Radio Programmes 79 Radio Horizont (Bulgarian National Radio) Hristo Botev (Bulgarian National Radio) 80 Devices Used For Internet, Except PC, EDUCATION, 2015 Darik Radio 80 Internet Surfers By RESIDENCE, 2015 Bulgarian Internet Users by EMPLOYMENT, 2015 Radio Groups 81 Bulgarian Internet Users By JOBS, 2015 Ad Types Used CommuniCorp Total Gross Radio Advertising Expenditures, Mln. Euro Unemployed BG radio, Radio 1, Radio 1 Rok, Radio Citi, Radio NRJ, Radio Veronika, Radio 81 Bulgarian Internet Users by EMPLOYMENT, 2015 Primary School Nova, Antenna, Nova News (since 2015) Impressions By Devices Impressions By Ad Type CTR 70% Unemployed Top manager white collar 4.99% Sofia 18.5% 36.6 82 54.0% 2.5 3.6 60% BSS Media 35.1% 82 30.50% Rich media 2.0% 50% Radio Veselina, The Voice, Radio Vitosha, Magic FM; I do not work 37.08% 13.05% Middle level manager white collar 12.2% 2.7% living area 7.40% Varna Regular banner 16.8% I work Pupil, student, 40% 1.8% 62.94% University Secondary School Balkan Broadcasting 83 under 4 999 9.17% 0.7% trainee 30% Radio Fresh, Radio StarFM, Radio FM+; 83 I work Pupil, student, 8.2% 27.5 27.4 62.94% 20% trainee Unskilled 0.36% 25.16% White collar worker 7.39% Smartphone bTV Radio Group 25.4 84 worker 81.5% 13.8% 10.75% 10% N-JOY, bTV Radio, Z Rock, Melody, JazzFM, ClassicFM; 23.1 84 7.39% 82.5% 4.90% 0% Tablet 10.75% Tablet 1.6% BG on Air, Radio Focus 0.6% 11.85% 2.18% 4.90% living area 5 000 11.89% 57.6% 85.3% 85 7.52% Plovdiv 79.6% Smart TV (Blueray, Game console, TV tuner) Regional stations of BNR (Bulgarian National Radio) 85 11.85% 2.18% to 19 999 Unskilled trained worker 1.88% 10.93%Freelancer, small businessman Phone 89.9% Radio Blagoevgrad, Radio Stara Zagora, Radio Plovdiv, Radio Blagoevgrad, Other Housewife College Vocational Training Radio Shumen, Radio Sofia, Radio Varna, Radio Burgas, Radio Vidin. 86 83.5% 0.4% 1.8% 86 Other Housewife PC Other stations 3.64% Campaign Inscreen rate Impressions Source: Gemius Bulgaria Radio Bravo, Radio Bella, Radio Berkk M, Radio Ultra, Radio Vega+ Heavy physical work1.26% Other, not physical work mostly in office share Source: Gemius Bulgaria Other Regional Radio Stations – 43 87 living area 20 000 19.37% Impressions Cklick share Regular banner Rich media Regular banner Rich media Source: Gemius Bulgaria 87 0.61% 4.17% Source: Gemius Bulgaria On maternity leave High School RADIO Burgas 2011 2012 2013 2014 2015 0.87% to 99 999 share Specialised Programmes Source: Gemius Bulgaria Other, not physical work mostly not in Inscreen rate - the percentage of all viewed impressions towards all Light physical work 9.98% Radio Bulgaria Source: Piero97 88 On maternity leave office displayed living area Parliamentary channel of the Bulgarian National Radio 88 Source: Gemius Bulgaria over 100 000 Source: Gemius Bulgaria 89 89
90 90 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 68 69 70 71 72 73 74 75 76 77 78 79 80 81 82 83 84 85 86 87 88 89 90 91 92 93 94 95 96 97 98 99 100 101 102 103 104 105 106 107 108 109 110 111 112 113 114 115 116 117 118 119 120 121 122 123 124 125 126 127 128 129 130 131 132 133