0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 62 63 64 65 66 67 68 69 70 71 72 73 74 75 76 77 78 79 80 81 82 83 84 85 86 87 88 89 90 91 92 93 94 95 96 97 98 99 100 101 102 103 104 105 106 107 108 109 110 111 112 113 114 115 116 117 118 119 120 121 122 123 124 125 126 127 128 129 130 131 132 133 0 0 1 1 2 TV Media Groups By Gross Ad Budgets - MARKET SHARES 2 Total Gross TV Advertising Expenditures, Mln. Euro TV Market Shares By Gross Ad Budgets, 2015 TV Media Groups Market Shares By Gross Budgets, Press Advertizing Expenditures Distribution 2015 Top 10 MONTHLY MAGAZINES Top 10 DAILY NEWSPAPERS Top 10 WEEKLY NEWSPAPERS 3 BMG 43.4% Top 10 WEEKLY MAGAZINES BMG 46.3% By Ad Budgets 3 MTG 42.5% 522.63 Fox Int. Channels, 4.3% By Ad Budgets Total Gross Press Advertising Expenditures, Mln. Euro 509.09 Total Gross Advertising Expenditures, Mil. Euro By Ad Budgets By Ad Budgets a; 3.62% Others, 6.3% Total Net Advertising Expenditures, Mil. Euro v BNT1, 1.2% MTG 35.8% No 4 2.5% 2.5% 77.32 4 o 12.7% 23.0% 77.14 483.64 17.7% n 12.4% Ki TV7 Group, 2.2% 16.4% 703.31 2.3% Monthly ema; 3.49% Di 409.75 679.03 magazines, 24% 5 ily; 3.45% 169.2 10.5% 75.15 5 2014 2015 No Fam va ema 359.32 TV; 31.88% Di 635.99 Daily 6 7.3% 6 ction; 3.11% newspapers, 51% 10.2% A 13.4% 2.0% bTV 575.01 158.1 TV7 Group 6.2% 72.12 Others 5.3% Others 5.5% bTV COMEDY, 2.38% 531.06 156.2 156.2 7.9% 7 7.2% 7 FOX Int. Channels 4.3% 155.1 6.1% 12.4% 12.3% Weekly newspapers, 15% 1.7% 5.1% 70.78 b 5.4% 3.6% TV 4.4% FOX Int. Channels 3.6% CINEM 4.0% 1.1% A; 2.06% bTV Media 1.1% 3.8% TV7 Group 2.2% 1.0% 3.6% 3.5% Discovery Ch. Group 2.0% TV 3.4% 8 Evro Group, 43.4% 8 9.7% p 0.9% 0.9% BNT 1.2% TV a; 1.77% BNT 0.9% 7; 1.60% Discovery Ch. Group 0.8% Di sn Nova Broadcasting Weekly magazines, 7% bTV; 35.02% Bul e y Group, 42.5% Source: GARB Other editions, 3% 9 FOX g Chan 9 ari n FOX; 1.01%lif a el; 1.30% 2011 2012 2013 2014 2015 Nat e; 1.06%ON 5.7% A Remark: No significant difference between Nielsen and GARB data io IR; 1.08% Source: GARB 4.9% Show Story OK! Elle Tema n EVA al Hello! Nad 55 Capital 1 3.9% . LIFE.bg Amica 08% Blyasak 10 Geo +8.3% +10.6% +6.8% +3.4% Grazia 10 Forbes Weekend -1.3% -0.7% +0.7% +8.3% Auto Bild 2.9% Zhalt Trud Glamour 2.6% g Manager raph 1.8% 2011 2012 2013 2014 2015 Bravacasa Capital Light Zhivotat dnes Minaha godini ic; 1.00% 2011 2012 2013 2014 2015 Source: GARB 2011 2012 2013 2014 2015 Cosmopolitan 11 Zdrave za vsichki Remark: No significant difference between Nielsen and GARB data 11 Stroitelstvo gradat Top 10 Product Sectors in TV Remark: No significant difference between Nielsen and GARB data Zhurnal za zhenata Source: GARB Source: GARB, Piero97 Source: GARB, Piero97 Source: GARB Trud Telegraf TV supplement Source: GARB Presa 12 16.90% BBC TopGear (Bi-weekly) 12 Monitor BBC GoodFood (Bi-weekly) Foods Novinar Telegraf Standart 16.08% 24 Chasa 13.84% Vseki den Pharmaceuticals Capital Daily 15.84% Bulgaria dnes 13 14.98% TV Media Groups TV Adveretising Sales Groups 13 Cosmetics 13.26% Drinks 11.99% bTV Media Group bTV Media Group 11.84% bTV, bTV Comedy, bTV Cinema, bTV Action, bTV Lady, Ring.bg bTV, bTV Action, bTV Cinema, bTV Comedy, bTV Lady, Ring.Bg, Fiesta TV, 14 10.55% 14 Telecommunication Cartoon Network. National Daily Newspapers Av. Daily Reach, All 15 - 54 10.21% Nova Broadcasting Group 8.85% Top 20 Press Advertisers, Top 10 Product Sectors in Press Retail outlets Nova, Diema Family, Diema, Kino Nova, Nova Sport 8.76% Nova Broadcasting Group Top 10 Publications By Ad Budgets 7.5% 15 Nova, Diema, Kino Nova, Diema Family, Nova Sport, FOX, Fox Life, Fox Total Gross Advertising Expenditures By Media, Euro Growth 2015/2014, Gross Budgets, 2015 Telegraf 15 6.98% 21.0% 9.9% Financial services 6.93% BNT Group Crime, National Geographic, 24 Kitchen, Discovery Channel, TLC, AXN, Publishing Gross Budgets 18.8% 7.3% 5.70% BNT1, BNT2, BNT World, BNT HD Disney Chanel, City TV. 29.50 No Euro % 2.1% 24 Chasa Household chemistry 5.02% 24 Chasa 12.0% 7.3% 16 TELEVISION 23.13 1 Zonapharm 4 299 786.95 3.0% 11.87% Pharmaceuticals 16 2.76% 27.42 15.3% 1.2% Motoring 2014 TV7 Group BNT Group TOTAL 4.4% Trud 25.39 Telegraf 3.48% TV7, Super 7 и News 7 BNT1, BNT2 и BNT world, BNT HD 2 VIP Security 2 086 306.85 1.5% 8.0% 5.6% 2.00% 20.22 6.39% Miscellaneous Hobby. Fashion. Sport 2015 51.64 11.4% 1.3% 2.99% 46.27 4.8% Standart 17 Fox International Channels 23.08 3 River Side restaurant 1 553 830.91 1.1% Monitor 9.0% 17 TV7 Group Online +27.5% 6.33% Retail outlets 2.3% FoxLife, FoxCrime, FOX, National Geographic, 24 Kitchen TV7, Super 7 и News 7 8.7% Remark: No significant difference between Nielsen and GARB data 38.28 4 National Reveneu Agency 1 511 261.63 1.1% 1.6% 1.7% 23.33 72.12 Trud 7.0% Bulgaria dnes 75.15 4.99% Telecommunication 1.6% 18 27.47 18 21.80 5 Vitagold 1 506 610.92 1.1% 5.2% 6.6% 0.4% 70.78 Standart 8.0% 7 dni sport MEDIA 36.63 37.31 Hobby. Fashion. Sport 1.1% 522.63 Radio +8% 2.94% 509.09 6 Tabak Market (Lafka) 1 379 183.32 1.0% 6.1% 35.98 2.6% 0.5% 19 Presa 6.0% 19’ 19 483.64 7 Telenor 1 337 804.40 0.9% canceled 2015 2.51% Cars and motoring 0.9% 77.14 1.8% 5.8% 0.6% TV Media Groups, MINUTES PER VIEWER, All 4+, 2015 77.32 8 Moto Pfohe 1 295 041.14 0.9% Capital 7.0% Presa Most Viewed Programs 2015, Rtg % RATING %, National Channels, All 4+, 2015, Monday - Sunday, 06:00 - 01:00 Out-of-home +11.6% 2.02% Cosmetics 0.9% 20 2.0% 5.7% 0.3% 20 409.75 9 Technopolis 1 283 274.96 0.9% Capital Daily 5.0% Novinar 359.32 2.00% Financial services 0.7% Slavi trifonov and Kuku band concert, bTV 20.0 MARKET Source: GARB 91.94 16.0 10 Brandex 1 172 634.46 0.8% N/A 3.7% 0.4% Paramparca, bTV 17.6 Weekend 2014 Vseki den 21 1.98% 0.6% 21 The Comedians, bTV 14.0 Press -4% 11 Billa 1 066 722.78 0.8% bTV Media Group 94.22 17.5 bTV Nova TV BNT 1 TV 7 1.9% 2015 0.3% Sila, bTV 17.4 12.0 EVA Meridian mach 12 Ecopharm 983 586.00 0.7% 1.63% 0.6% 86.2 Bulgaria's Got Talent, bTV 16.9 22 10.0 2.2% 0.3% 22 Gospodin za edin den (Gentleman for a Day), bTV 16.4 Amica Source: GARB Sega 13 Lidl Bulgaria 981 543.72 0.7% 1.59% 0.5% 59.97 Junior Eurovision 2015 - National Selection, bTV 15.8 TV +2.7% 8.0 Average Circulation of Top 10 Publications, 2015 0.4% Nova Broadcasting Merhamet, bTV 15.1 14 National Lottery 960 181.39 0.7% Monitor 23 61.64 6.0 0.5% 23 Group MasterChef, bTV 14.8 15 Mtel 941 552.85 0.7% 0.2% Junior Eurovision Song Contest 2015: Final, BNT 1 14.6 4.0 2011 2012 2013 2014 2015 24 chasa 50 000 Tema: Sport 55.81 0.2% The Farm, bTV 14.4 Telegraf 130 000 24 2.0 16 Refan 937 572.01 0.7% 0.1% 2014 18.67 Bulgaria's Got Talent, bTV 14.4 Source: Piero97, GARB Monitor 20 000 Duma 24 0.1% S Deza na more, bTV 14.4 0.0 17 Vivacom 861 777.22 0.6% 2015 Trud 50 000 0.2% BNT Group 17.43 The Farm, bTV 14.3 9 9 9 9 9 9 9 9 9 9 9 9 9 9 9 9 9 9 9 9 9 9 9 9 9 9 9 9 9 9 9 9 9 9 9 9 9 9 Standart 60 000 Capital Daily 2 5 2 5 2 5 2 5 2 5 5 2 5 2 5 5 2 5 2 5 2 2 5 2 5 2 5 2 5 2 2 5 2 5 2 5 2 5 18 BG Printmedia 833 613.30 0.6% 0.1% 25 Escape Plan, bTV 14.2 25 20 20 21 21 22 22 23 23 24 24 17 18 18 19 19 14 15 15 16 16 17 11 11 12 12 13 13 14 06 06 07 07 08 08 09 09 10 10 Capital 19 000 - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - 21.78 17 Again, bTV - 0.0% 14.0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 19 Giulian Watches and Jewelery 832 365.46 0.6% Zemya Source: GARB 0 3 0 3 0 3 0 3 0 3 3 0 3 0 3 3 0 3 0 3 0 0 3 0 3 0 3 0 3 0 0 3 0 3 0 3 0 Junior Eurovision 2015 - National Selection, bTV 3 Capital Daily 9 000 0.1% 0 0 1 1 2 2 3 3 4 4 7 8 8 9 9 4 5 5 6 6 7 1 1 2 2 3 3 4 6 6 7 7 8 8 9 9 0 14.0 0 2 2 2 2 2 2 2 2 2 2 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 0 0 0 0 0 0 0 0 1 8.64 1 Weekend 220 000 26 News block, bTV 13.9 Media Mix Shares 20 IND Commerce 714 986.74 0.5% 26 Monster-in-Law, bTV EVA 12 000 TV7 Group 8.15 13.6 Source: GARB PRESS RED 2, bTV 13.4 Amica 12 000 Source: GARB 6.63 27 9.87 Source: Piero 97 27 week 4.1% 4.1% 3.2% 3.4% 4.2% Online 8.21 Bulgarian Media Map provides basic weekday 6.8% 6.5% 6.0% 6.8% 7.4% Out-of-home 28 Fox International 34.84 7.73 28 Channels Share information about the Bulgarian 3.6% weekend 4.8% 3.7% 3.9% 6.9% Radio 9.42 media market in the past year.