LEADERSHIP PLAYERS 14-15 REVIEW RECORDS HISTORY NBA OVERTIME 2015–16 DETROIT PISTONS MEDIA GUIDE 321 THE PALACE OF AUBURN HILLS THE PALACE OF AUBURN HILLS LEADERSHIP PLAYERS 14-15 The Dodge Atrium was completed in 1996 and contains three levels of offices, a storage facility and an expanded entrance with numerous amenities. Conceptualized and built in 1987-88 by Arena Associates, consisting of late Pistons managing partner William Davidson, along with David Hermelin and Robert Sosnick, The Palace was immediately recognized as an all-encompassing enter- tainment venue and quickly became one of the nation’s top concert facilities. Since its opening in 1988, The Palace has undergone more than $141.5 million in renovations and upgrades and recently won the Michigan AIA 25-Year Award for architectural prowess. The Palace has been voted Arena of the Year eight times by Performance Magazine, twice by Pollstar and is listed annually among North America’s top-grossing arenas. REVIEW RECORDS HISTORY NBA PALACE FACTS CAPACITY: Basketball – 19,971; Hockey – 20,804; NORTH PAVILION ADDITION: 65,000 square feet Concert and Family Shows – 6,000 to 23,000 depend- ing on configuration. PRESIDENT’S CLUB AND ADJOINING SUITES ADDITION: 5,600 square feet NUMBER OF EVENTS: An annual average of 200. SUITES: 168 total. 157 suites overlook the arena, some PROFESSIONAL TEAM: Detroit Pistons (NBA). as close as 16 rows from the floor. This trend started The Palace of Auburn Hills, home of the Detroit Pistons ribbon boards encircling the lower-level and upper-lev- with The Palace’s construction and is now widely cop- (NBA) and numerous concerts, family shows, sporting el fascia, arena tunnel entrance digital displays, and ACREAGE: The Palace sits on 61.1 acres (2,662,717 ied in nearly every arena built today. The 100-level and events, trade shows and special productions, remains audio system enhancements. Outside the facility, an square feet) and was cited by conservationists for its 300-level suites have private concourses. There are also one of the world’s most innovative arenas after more all-new digital video system featuring 1080p HD screens work in preserving natural wetlands areas throughout eight suites without arena views in the President’s Club. than 25 years. enhanced the programming capabilities for The Palace the property during the building’s construction in 1988. Marquee at the Lapeer Road entrance. • The Palace’s air conditioning system is powerful The Palace has undergone more than $40 million in OVERALL BUILDING AREA: 570,000 square feet enough to cool 500 single-family homes or turn venue upgrades and renovations to elevate fan expe- Other improvements included a remodeling of the low- one million gallons of water into ice. rience and modernize the facility since Tom Gores er-level and mid-level suites, construction of two larger DODGE ATRIUM ADDITION: 100,000 square-foot • There are more than 300 miles of electrical wiring acquired Palace Sports & Entertainment in 2011. To “Party Suite” locations on the club and concourse levels, addition which opened on September 13, 1996 throughout the Palace. complement the initial phase of improvements, PS&E Suite Terrace upgrades, a new Concierge lounge for • The Palace has approximately 8,400 parking is beginning the first stage of a three-year, $6 million premium season ticket members, renovated Presidents DODGE ATRIUM HEIGHT: 117 feet spaces on site. seating renovation plan to replace all of the seating Club for corporate meetings and entertaining and a • The amount of concrete used in constructing The throughout the entire arena. This season patrons seat- newly renovated and rebranded Palace Grille. Americans UNITED SHORE CLUB WEST ADDITION: Palace is enough to pave a two-lane highway 23 ed from lower-level suites to the floor will experience with Disabilities Act concourse and arena-level restroom 12,000 square feet miles long. renewed comfort and style with black leather seating and upgrades were also made, including additional seating, ergonomically placed cup holders. The remainder of the and a tunnel was added in Section 101 allowing for an lower-level seating will be replaced during the summer of additional direct access point to the arena level and near- 2016 and the final upper-level seats will be completed in by PNC Courtside Club. Further enhancements included PALACE SEATING CONFIGURATION 2017. The new seating will eventually be equipped with an updated Dodge Atrium entrance, an expanded Pistons UNITED SHORE CLUB WEST near-field communications (NFC) technology that allows locker room, a newly developed entertainment complex 336 337 338 339 340 341 342 343 344 345 335 346 34 34 3 7 3 3 33 48 18 fans the opportunity to receive additional special offers and locker room area, a refreshed media work room 32 17 34 3 9 16 15 1 14 3 3 50 3 13 for merchandise, food and beverage, and in-game con- named The Matt Dobek Press Room, installation of an 12 11 30 3 3 51 10 213 214 215 9 216 217 218 8 tests throughout the arena. Technology components are 7 in-arena theatrical lighting system and DAS WiFi system, 9 3 2 5 3 6 2 212 219 5 4 3 expected to be ready for the 2016-17 season. and a sparking Courtside Broadcast Studio. United Shore 8 2 2 3 1 221 222 223 224 225 226 227 228 229 2 220 219 30 7 Club West, located above the West Atrium was remod- 2 211 R 220 3 Q 8 P 2 21 3 2 1 N 112 113 114 115 17 111 M 116 3 2 2 In addition to the seating renovation, the East Entrance 6 L eled and FanDuel Club 300, a full-service open-air lounge 2 3 K 123124 125126 127128 129130 2 12 131 110 117 121 132 J and East Terrace were remodeled in 2015 for the first on the third-level suite concourse with direct views of the 23 5 6 H 1 3 2 33 3 120 21 G 221 F 134 210 119 2 111 3 5 E 4 21 D 116 time in Palace history. The renovation added 1,000 arena floor was constructed. Digital menu boards and C 118 4 109 13 2 110 B 3 8 5 11 112 113 114 115 A 117 FF 1 36 EE 7 1 1 square feet of new dining space, utilizes state-of-the-art fan-engaging Twitter boards on the upper arena fascia DD CC 3 109 110 2 118 3 BB 116 4 AA 21 1 3 7 6 lighting technology and showcases restaurant-inspired 1 all enhance the fan experience. 209 1 222 VISITOR BENCH PRESS ROW PISTONS BENCH 3 108 119 21 2 2 138 3 5 108 119 1 1 R culinary flare. Authentic, locally-inspired street food PISTONS VIP CLUB 107C 120A 1 2 CLUB 300 3 114 fare and signature beverages are available to fans at In 2005, The Palace underwent a $30 million expansion 208 107 107 107B 120B 120 120 223 113 0 2 3 three dining destinations on the upstairs concourse that introduced the 65,000 square foot North Pavilion 107A 120C PALACE GRILLE & BA 1 41 112 9 – Maplewood Barbecue, Eastside Tacos, The Linkery. Entrance, which opened April 2006. The pavilion’s lower 1 3 106 121 2 2 3 1 7 2 1 42 11 106 1 121 207 224 AA 2 1 3 8 The main anchor of the new East Terrace, Maplewood 21 level is home to exclusive clubs and suites. The Presidents BB 8 MEDIA 1 CC 3 122 105 103 DD 1 4 0 EE 3 11 FF Barbecue serves up house-smoked favorites using The Club, which opened in February 2006, boasts a central A 14 9 4 B 10 7 1 123 3 102 101 C 126 125 104 D 105 122 2 39 0 E 21 1 45 8 10 124 F Palace’s proprietary blend of wood, spices and sauces. club/bar area and eight luxury private suites averaging 103 G 14 206 2 225 6 9 4 7 10 0 0 H 2 6 1 OVERTIME 3 J 7 14 06 1 14 8 05 1 04 31 10 0 10 152 151 50 91 14 Also, The Palace brings a Michigan tradition to life with 1,000 square feet. It is accessible by direct entrance 104 123 K 5 L 1 3 24 1 8 20 M N 24 7 the introduction of “Pistons Coneys” at traditional con- 103 124 from the arena. The pavilion’s concourse level created 2 20 P 102 101 126 125 Q R 4 1 3 2 6 43 20 205 226 5 2 44 20 04 32 20 02 12 20 48 72 24 46 52 24 cession stands in the East. a dramatic new grand entrance/lobby, which provides 1 3 1 3 2 3 4 guests with additional concourse space, additional box 5 6 2 3 1 6 3 204 227 9 7 8 9 The initial three-year renovation, completed in November office windows and a new retail area. The new area also 10 1 3 1 7 3 0 202 201 230 229 203 228 11 12 13 0 3 1 7 3 14 1 2014, featured the installation of a new center court 15 increased amenities inside The Palace with the Red Bull 9 3 0 7 3 2 PRESS BOX 8 3 0 7 3 3 high-definition “Palace360” scoreboard system, Bar and the Atwater Brewery Biergarten. The upper level 7 3 0 7 3 4 6 0 3 3 7 5 5 3 0 7 3 304 3 30 2 30 1 30 380 379 78 3 377 6 upper-level endzone boards with game statistics, LED of the pavilion is the luxurious Pistons VIP Club.