Fordham Shopping District

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EXISTING STATIONS FORDHAM Fordham Road at 3rd Avenue 174 EXISTING STATIONS - Fordham SUSTAINABLE COMMUNITIES IN THE BRONX 175 FORDHAM TAKING THE NEXT STEPS INTRODUCTION SYNOPSIS The unique success of the Fordham Station poses its own singular question: how to build on these The Fordham Metro-North Station is located on the strengths? While Fordham Road is identified as a Fordham Road Corridor, a bustling center of activi- Borough Business District for the Bronx in PlaNYC, it ty and one of the primary business districts in the is primarily a retail district.1 The high intensity blend Bronx. A number of significant regional attractions of office, residential and retail uses that characteriz- surround the station area, including the Bronx Zoo, es many successful business districts is not present. the New York Botanical Garden, the Fordham Road With its diverse attractions, retail amenities, and Shopping District and Arthur Avenue/Little Italy. unique transit options, Fordham has the potential to FIGURE 1 | Fordham station entrance. Fordham University is adjacent to the station, add- become a more prominent Central Business District ing pedestrian activity and transit ridership. Addi- for the northern section of the city and surrounding tionally, the surrounding area has been part of three suburbs. Increased coordination amongst major in- recent rezonings which have helped to strengthen stitutions, a nuanced re-examination of land uses, COMMUNITY CHARACTERISTICS | Fordham Study Area and stabilize neighborhoods and connections. and continued improvements to the walkability and * While most of the existing stations in this study suf- cohesiveness of the Fordham Corridor will make Metro-North Station Weekday Ridership (2011) NYC Subway Station Daily Ridership (2012) fer from lack of ridership, the Fordham Metro-North large strides to this end. This section examines and Fordham Road: 11,521 weekday | 14,157 weekend station is the 3rd busiest station in the system out- identifies improvements that will enable Fordham to 51 inbound passengers D side of Manhattan, serving as a hub for New Yorkers take the next step in becoming a regional hub of ac- 3,055 outbound passengers (New Haven 4 Fordham Road: 12,560 weekday | 14,757 weekend and Harlem lines) who reverse commute. Other station areas struggle tivity, and a stronger economic engine for the Bronx to build complete retail corridors that support large and New York City. • Most residents do not have access to a vehicle and either walk or take public transit to work amounts of pedestrian traffic. The Fordham station • The area has a very high rate of renter occupied units; and a very low per capita income area, however, is a model for how mass-transit sta- AREA CHARACTERISTICS tions can successfully compliment and integrate • The area is predominantly Hispanic, 15% higher than the Bronx overall transit into the fabric of the surrounding communi- Fordham Station provides commuter rail access to ty. The Fordham Shopping District is one of the City’s Manhattan and upstate New York via both the Har- 1,2 most active and vibrant retail stretches, and begins lem and New Haven Metro North lines, and to Con- STUDY AREA THE BRONX NEW YORK CITY immediately outside the station. necticut via the New Haven line. Most significantly, Hispanic 68% 53% 29% Per Capita Income $11,685 $17,992 $31,417 Renter Occupied Units 95% 79% 68% Housing Units with No Access to a Vehicle 75% 59% 56% “ Fordham Road is the third largest commercial corridor in New York City and the With Access to One Vehicle 22% 30% 31% premier shopping destination in the Bronx....Enhancing our public transportation Take Public Transit or Walk to Work 75% 64% 67% system will immediately address the need of the residents and workers, diversify Population Density (per square mile) 35,997 32,536 26,953 visitorship, and boost economic and business growth... ” Unemployment Rate (2010) 15% 12% 11% | Wilma Alonso, Executive Director, Fordham Road BID | TOTAL POPULATION 83,763 1,365,725 8,336,697 1 The study area is based on select Census tracts within a 1/2 mile radius of the Fordham station 2 United States Bureau of the Census, 1006-1010 American community Survey 5-Year Estimates * MTA Subway Ridership, 2012. http://www.mta.info/nyct/facts/ridership/#chart_s 176 EXISTING STATIONS - Fordham SUSTAINABLE COMMUNITIES IN THE BRONX 177 it is the only Bronx station with direct access to the City, as most residents do not have access to a ve- New Haven Line. The station is located at Fordham hicle. The area’s population density is higher than Road between Third and Webster Avenues. The sta- the Bronx overall. However the areas populations tion house entrance is on the north side of Fordham density is lower than other areas across the city con- 2 Road between Webster Avenue and Fordham Uni- sidered Borough Business Districts, or even more so versity. An additional entrance to the station is in Central Business Districts. Fordham Plaza on the south side of Fordham Road. 5 New York Botanical The Fordham station is the most successful station in KEY FEATURES Garden the Bronx, and the third busiest station in the system Substantial ridership can be partly attributed to ac- Webster Avenue outside of Manhattan in total boardings. Fordham tive commercial and retail uses and nearby attrac- Station is also the busiest reverse commute station tions. The Fordham Shopping District is the 3rd bus- in the system outside of Manhattan. With more than iest in the city and has more than 300 retail stores.2 3,000 total outbound daily riders during the week, Approximately 80,000 pedestrians come through the station has experienced a tenfold increase in Fordham Plaza daily, with 88% of pedestrians ar- ridership since 1982. The station does not have any riving by foot or public transit.3 Arthur Avenue, the parking on-site. home of the Bronx’s Little Italy, is part of the Belmont Fordham 1 University The Fordham area is predominately Hispanic, with BID with 352 primarily food-service oriented busi- nesses.4 Additionally, Webster Avenue is an emerg- FORDHAM a 15% higher Hispanic population than the Bronx Fordham Road Shopping ing commercial corridor. District STATION overall. The per capita income for the area is $11,685, lower than the $17,992 per capita income for the The presence of strong institutions makes the area 4 Bronx. More residents in the area walk or take pub- lively and attractive to visitors. Fordham University Fordham lic transportation to work than in the Bronx and the has over 3,700 students living on campus with an- Plaza Fordham Road Arthur Avenue 3 Arthur Avenue/ “Little Italy” Bronx Zoo . Land Uses Notable Land Uses Features: One and Two Family Homes Manufacturing Buildings 1 Highly active commercial uses along Fordham Road to Multi-Family Walkups Transportation/Utility Buildings the west. Multi-family Elevator buildings Park/Open Space 2 Emerging commercial along Webster Avenue. Mixed Com/Residential Buildings Parking Lots 3 Belmont commercial uses primarily service-based retail Commercial Buildings Vacant Land located on or around Arthur Avenue. Institutional Buildings 4 Major institutional uses along Fordham Road to the east. Transportation 5 Residential uses west of Webster Avenue, with lower den- sities further north. FIGURE 2 | The Fordham Road Shopping District, intersection of Grand Concourse and Fordham Road. With over 300 retail stores, the area is Metro North Harlem Line B/D Subway Lines the third busiest shopping district in the City. Bus Routes 178 EXISTING STATIONS - Fordham SUSTAINABLE COMMUNITIES IN THE BRONX 179 other 3,300 commuting from off-campus.5 The Bronx • The New York City Economic Development Cor- Zoo has more than 2 million visitors annually and poration completed in April 2013 the Webster the Botanical Garden each year has over 825,000 Avenue Vision Plan, proposing to support Web- visitors, making these attractions some of the most ster Avenue as a neighborhood main street. The popular in the borough and in the City (see pgs. 10- recommendations are focused on the following: 11).6,7 support business development and local entre- preneurship, create destinations and enhance EXISTING PLANS & UPCOMING PROJECTS neighborhood centers and to improve pedes- trian connections and mobility.10 The final plan Several current and future projects will help con- can be seen here: http://www.nycedc.com/proj- tribute to strengthening the area. These include the ect/webster-avenue-vision-plan. following: • The Fordham station renovation began in 2013. LAND USE & ZONING This $18 million project will provide vital ameni- Around the Fordham Station area, there is a wide ties for this transit hub including: widening the mix of uses that include a variety of retail uses, signif- FORDHAM platforms, adding new canopies, and installing icant land dedicated to institutional uses, fledgling STATION real-time train information monitors in the sta- office uses, and a mix of residential uses located in 8 tion. neighborhoods off of the retail corridor. Along the • The reconstruction of Fordham Plaza is current- corridor west of the station, generally within the ly under way. The project is a partnership be- boundaries of the Fordham BID at University Ave- tween the Economic Development Corporation nue, the area is characterized by intense retail activ- and the NYC Department of Transportation. It ity. Retail options include department stores such is intended to transform Fordham Plaza into a as Marshalls, Sears, and the recently opened TJ Maxx MTA Harlem Line B/D Subway Lines world-class public space.9 and Burlington Coat Factory, smaller scale clothing RecentCommercial Rezonings Overlays Bus Routes FIGURE 4 | Zoning map of the Fordham neighborhood. stores including The GAP, Foot Locker, Dr. Jay’s, Jim- Zoning along the Fordham Road Corridor is mapped my Jazz, Modell’s, and American Eagle, electronic primarily as a higher-density commercial district.
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