Illy Press Kit 2015
ILLYCAFFÈ PRESS KIT Passion, p. 2 The history, the Illy family, the company today Quality, p.6 One blend, 100% Arabica Sustainability, p. 7 Quality and sustainability, an indissoluble pair Science, p. 10 Science and innovation in the world of coffee Knowledge, p. 12 Università del Caffè and Ernesto Illy Foundation Experience, p. 14 The perfect cup of coffee, everywhere, with any preparation Art, p. 17 Kalogathia : excellence goes well with beauty 1 PASSION "Delighting people who love the quality of life thanks to the best coffee that nature can offer, enhanced even more by the most advanced technologies: this is Illycaffè mission, passion, and obsession. My family has been committed to this challenge for four generations: give a smile at each cup of coffee” says Andrea Illy. illycaffè is the reference for the excellence and culture of coffee. Thanks to the constant innovation and the quality of its products, it aims at growing and becoming high quality leader at global level, and at the same time at creating value for all its stakeholders. illycaffè most important values are its passion for excellence which means love for what is beautiful and well made, and for ethics, which means building long-term value through sustainability, transparence, and people enhancement. In its unrelenting quest for perfection, illy has built a world made of ethics, intelligence, experience, taste, science, and art, all focused on coffee. Every day, with illy a little action such as sipping a cup of coffee has become a moment of pure revelation, thanks to the harmony between the pleasure of the senses and the intellectual and aesthetic pleasure, tasting happiness sip after sip.
[Show full text]