SUNDAY, AUGUST 23, 2020 (PAGE 4) PERSONALITY BUSINESS Tribute to Classical Vocalist Secret behind online shopping Lalit Garg The sound of Pandit Jasraj's voice is that while listening Anvita Gupta to him, if a person feels peace in the crowd of tensions, then Hindustani classical music has a special place in the for someone's restless mind, it is the sound of samadhi. If his Ever wondered why the aisle world, as it is a proven and miraculous expression of the devotional music and singing were the inspiration for con- centration for the playful mind, then preaching of balance is arrangement keeps changing from simultaneous worship of Satyam, Shivam and Sundram. in the moments of struggle. He was a divine and eccentric month to month, or how the smell of We have read in history that when Tansen sang Deepak consciousness who would awaken himself to musical devo- tion and try to light the flame within innumerable listeners. freshly baked bread permeates most Raga, the lamp started burning automatically, when the His early treatise 'Ujjwal Nilmani' as he had practically made large supermarkets throughout the Siddha singer of our regional music used to sing Megh the path of his art work. The idea of his Mewati Gharana also spilled over into his singing for the last several decades with day? It's the application of consumer Malhar, it would rain. new meanings and motives. Whether he sang 'Haveli- psychology. Sangeet Martand Pandit Jasraj, such miraculous and Sangeet' or addressed Vedic chants by Narayan and Vasudeva, this unique singer everywhere walked on the path That delicious fresh bread aroma is voice magician, was fascinated by not only the nature but deliberately vented to permeate the also the fauna and deer of the forest with the beautiful raga of classicalism, creating a folk path of devotion, from earth to universe, from music lovers to scientists Till, everyone kept supermarket itself, because appealing of his 'Rasraj'. Living a meaningful life of ninety years, his to the senses in this way whilst shop- an eye on the singing of this supernatural and unique musi- singing has taken endless rest in New Jersey, America, his ping for food helps to increase impulse cian, from politicians to seekers. In modern context Pandit demise being the end of the era of Sankirtan tradition and sales and the purchase of more goods. Jasraj's devotion to the link of the saintly and proven wor- Ashtachhap singing. His body is alienated from that great These examples of real-world con- shipers of classical singing is due to deep vacancy and a great tradition of music, in which Navadha Bhakti has been sung sumer psychology in action all make emptiness in a great musical tradition. Be it perfect sense when you know about Vrindavan or Nathdwara or other places of them, and similar principles are applied devotion - their lack will be felt for ages. to online retail sales too, and just as Festivals and related events like Vasant effectively. Panchami, Janmashtami and Radhashtami The appearance and impression ally choose one out of 3,485 options of who view video are 1.81X more likely to will be incomplete without Panditji's bois- given by your online store has just as shoes, then wait, and finally enjoy (or purchase than non-viewers . The psy- terous singing. Because he was the frontline much of an impact on online consumer return). chology behind videos in advertising is singer of that first line, whose singing had a behaviour as it does for real-word busi- Delayed gratification has a strong what can drive the success of your video sense of coexistence with everyone. nesses. This means that your website's brain response. One study examined marketing campaigns. Everyone had the desire of Abhyudaya in his theme and colour scheme should be the neural basis of delayed gratification Think about it - the auto-play videos singing. Who always embraced the tradition planned to appeal to your target demo- by having people choose between we see so often on Facebook can some- of father Pandit Motiram and his elder graphics and support sales. 93% of buy- obtaining an immediate gift certificate, times grab our attention where it other- brother, who was also his mentor, Pandit ers focus on the visual appearance of as opposed to a gift card with a larger wise wouldn't have. Companies we've Maniram ji, in his singing, invented a lot of the products they are considering, and amount in the future, In general, peo- never even heard of are popping up on methods of classical music production by the store they are browsing for them in. ple's reward system (such as dopamine our screens with interesting videos that his satvic singing. neuron and nucleus accumbens) were just start playing on their own without Pandit Jasraj was born on 28 January Illusion of scarcity highly activated in this task. The future the sound, and sometimes - just some- gift certificate people showed more pre- 1930 in Hinsar. When Jasraj was four years Rather than showing status on how times - we're inclined to push the 'play' old, his father Pandit Motiram passed away frontal cortex activity, part of the brain button to hear what's going on. many people have purchased a certain responsible for rational planning and and he was brought up under the patronage type of item, show how many are left They run the risk of annoyance with of elder brother Pandit Maniram. Jasraj decision making. the hopes that we capture new leads available to buy when this drops below Online shopping might lead to a spent over 80 years in the music world and a certain threshold, to provide that final and can extend our reach. Sure, they received many major awards. He has taught dopamine burst when initially making a may just be a blip on the radar for push to complete a purchase. purchase, but also some additional music to many people in India, Canada and Scarcity encourages us to buy soon- many, but that blip could be less of an America. Some of his disciples have also reward activation while waiting for it to attention-grabber if it weren't in an er and perhaps to buy more than nor- arrive (e.g , while tracking the package, become notable musicians. Panditji is sur- auto-play video. mal. We saw two excellent examples of checking the mail, etc). vived by his wife Madhu Jasraj, son Sarang this effect this summer with the launch- Consumer psychology is widely used Dev and daughter Durga. In 1962, Jasraj es of the iPhone and the seventh Harry Your home is a more convenient by big online brands like Netflix , who married Madhura Shantaram, the daughter Potter book. In both cases, the pre- changing room employ psychologists within their of film director V. Shantaram, whom he first Consumer Insights Division to help to launch publicity was designed not only Consumers now expect to find just met in 1960 in Mumbai. Inspired by Begum Akhtar, she to fuel demand but to create the illusion boost viewer figures and extend viewing in the traditional sense for thousands of years. His voice, the right deal or shopping experience adopted classical music. Jasraj started training as a singer at that supplies would be limited. In fact, times. classical singing and devotional songs 'Om Namo Bhagavate for them, at anytime and anywhere . the age of 14, till then he was a tabla player. In his success- there were very few supply shortages. Netflix is one of the biggest and best- Vasudevay' and 'Om Namah Shivaya' are not only lost in the Take rise in shoppers using their homes ful and meaningful musical journey of more than eight In both cases, the marketers anticipat- known companies that integrate con- temples but have become the custom of prayer in every as a more convenient changing room decades, Pandit Jasraj received honors like Padma ed demand levels pretty well. sumer psychology into their platform to home-courtyard. for example, more shoppers are reject- keep viewers engaged and returning for The creation of Pandit Jasraj, the exclusive worshiper of Vibhushan (2000), Padma Bhushan (1990) and Padma Shri ing retail stores as the best place to Delayed gratification more. The application of consumer psy- 'devotional music' in the tradition of Vaishnava-sankirtana (1975). In September last year, a planet in the Solar System make purchase decisions - one-third of chology is responsible for those auto- in Hindustani classical music, and music is the aura of spiri- was named after him and he became the first Indian artist to Delivery service, the only seemingly people don't like using fitting rooms. tuality and creativity above entertainment and professional- receive this honor. The International Astronomical Union hiccup for online shopping is that you They prefer to buy multiple items to try play countdowns to the next episode of ism. The purpose of his music and singing is not to express named 'Minor Planet' 2006 after Pandit Jasraj, which was have to wait (3-5 business days, some- on at home. People can avoid crowds, your show , the selection of shows rec- self-expression, praise or influence anyone, but to have a discovered on 11 November 2006. times). But perhaps that is what keeps crowded stores never create a pleasant ommended for you to watch next, and sense of self-happiness, happiness, but godliness. For this Jasraj devised a novel form of Jugalbandi, called us coming back for more, and enjoying experience for the people who shop. even the specific thumbnails used for reason, his classical singing and vocal practice are visible, 'Jasrangi', sung in the style of the ancient system of the process so much, even if we are not Therefore, online shopping is a each show, which are personalised to crossing the boundary and moving towards the limitless. His 'moochhchana' consisting of a male and a female singer who aware of it. Could it be a necessary part smoother experience. appeal to different types of viewers and singing is heartwarming and inspiring because he is comfort- sing different ragas at one time. He is also known for pre- of the process that keeps us coming may vary from person to person able and able to make every person drenched in devotion, senting a variety of rare ragas including Abiri Todi and back for more? Delayed gratification Auto-play countdowns keep you engaged depending on their interests. Patdipaki. In addition to classical music performances, So no matter what business you're in shaking and cheering. This great artist who realizes the life of can enhance our appreciation of things, Videos have become one of the Jasraj has also worked to popularize semi-classical music the secret to more sales is understand- Lord Shri Krishna will maintain his indelible mark on the even if only for a brief period, and will biggest players in social media market- genres, such as mansion music, which include semi-classical ing the psychology behind consumer people of India through his classical-music practice for cen- keep us tied up to the entire process, ing strategies today. In fact, shoppers turies. performances in temples. want it, need it, see it, evaluate, eventu- behaviour. HEALTHLINES Freedom From Infertility About Tongue Thrusting Habit Dr Richa Sharma, Dr Amit Basnotra menstrual cycle has an average length of 21 to * Pregnancy 35 days, so women may expect to have 11-13 * Endocrinological disorders- Thyroid, pro- For planing baby, we expect nomal male menstrual cycles in a year. These are just aver- lactin and female parameters but sometimes there ages, and every woman may have different * Systemic problems- Diabetes mellitus, can be deviation from normalcy which if lengths of menstrual cycles. However, some Liver and Renal disorders ignored or not treated on time can linger on women may become a little bit concerned * Breastfeeding the treatment needed especially when you find when her expected menstrual period does not * Stopping the use of birth control it recurring or continuing or in static then its come on the approximate date or week they * Menopause better to consult a doctor to rule out any had anticipated. If it seems like the period has * Some birth control methods, such as underlying serious matter.Amenoorhoea is not come for about 40 days or longer, one may Depo-Provera or certain types of intrauterine one such condition consider it a missed period (amenorrhea). devices (IUDs) What is amenorrhoea ? * Medications * Hormonal Imbalance-PCOS,Pituitary ,Premature ovarian failure * Anatomical problems- Uterine scars, Congenital absence of reproductive parts, Obstruction * Lifestyle factors- Excessive stress or extreme anxiety, Extreme weight changes, Dr. Vanya Vasudeva Speech impediment – You will Eating disorders, Exercising rigorously or notice the frequent use of ‘s’ and ‘z’ sound Tongue thrust is the abnormal posi- excessively in such patients. tioning of tongue. It develops the unusu- * A woman who has had her uterus or Slow, fast or messy eating. al swallowing pattern in which tongue is ovaries removed will also stop menstruating. Symptoms in adults: untreated tongue placed in between the upper and lower Management of a missed period thrusting habit in childhood will lead to teeth. In babies it is also referred as problems in adulthood like First thing which come in mind of patient infantile swallow pattern. It is observed Elongated face due to inability to close and the doctor is to rule out pregnancy.That is in breastfeeding or bottle fed for longer the mouth done by the urine test or blood test beta HCG time. If this pattern continuous beyond Difficulty in eating due to open bite. after consultation with the doctor and may infancy it will affect facial growth and Due to open bite teeth do not close. need help of other investigations and the ultra- appearance, health and communication sound.If positive then its is carried out like a (speech). Complications due to tongue natural pregnancy and if negative then next Cause of Tongue thrust in adults: thrust: line of action is taken ruling out others causes It is known as myofunctional disorder in Speech problem: Difficulty in the of amenorrhoea. It is always best to consult a adults. It occurs due to chronic allergies, pronunciation of words or slurry speech. physician especially if you have missed more stress or swelling of the adenoids or ton- Orthodontic problem: than one period for two or three consecutive sils. There is forward placement of teeth, months. To assist the health provider in the Causes of Tongue thrust in babies: disturbed occlusion, open bite. evaluation it is also recommended that you The abnormal tongue posi- Habit of sucking keep track of your menstrual cycle and other tion creates gap between the like sucking thumb or symptoms you are experiencing. Visible tongue in between upper teeth and lower teeth. tongue Rule out other causes Abnormal facial shape Tongue tie, the the upper and lower front Missed periods doesn't always mean a preg- condition present at teeth. The tip of the Elongated face and inability nancy.We as doctor and patient shouldn't birth that restrict the to close the lips. ignore any coincidental events or tongue’s movement. tongue is visible when the Treatment for tongue findings.Think about common causes - If you Reverse swallow child swallow, sleeping or thrusting: are not considering the possibility of pregnan- Allergies along Exercise: It is essential to Is it something to panic or can hap- Causes - Many things could cause cy, but it is your first time to have a delay in retain the habit of tongue pen ? with chronically resting. amenorrhea your menstrual period, think about other pos- thrusting and to keep the If your doctor says you have "amenorrhea," swollen tonsils or ade- * Natural amenorrhoea-Primary/second- sible causes, such as extreme stress, exercise, noid. tongue in its normal position so that it it means that you aren't getting your periods, ary, Breastfeeding,menopause or weight changes that may contribute to your Symptoms to identify the tongue will remain in the middle of mouth while although you've been through puberty, aren't Possible causes of primary amenor- problem. You may also try to think about cer- pregnant, and haven't gone through thrust in children: swallowing. rhea (when a woman never gets her first tain medications you are taking or other symp- Place the orthodontic rubber band on menopause. Visible tongue in between the upper period) include: toms you are experiencing which may be relat- the tip of tongue. It's not about having irregular periods. If ed to the hormonal changes. These are the and lower front teeth. The tip of the * Failure of the ovaries Press the tip of tongue right behind you have amenorrhea, you never get your peri- most common causes of missed periods but tongue is visible when the child swallow, * Problems in the central nervous system the upper front teeth. od. Although it's not a disease, you should tell (brain and spinal cord) or the pituitary gland not due to pregnancy. sleeping or resting. your doctor about it, because it might be a Swallow without closing the lips and (a gland in the brain that makes the hormones Treatment Open bite – The tongue thrust does moving the teeth from occlusion. symptom of a medical condition that can be involved in menstruation) not allow the upper and lower teeth to The treatment will vary depending on the Appliances: It is used to correct the treated. * Problems with reproductive organs meet which causes an open bite. specific cause of amenorrhea, and some tests tongue thrust and its complication like Natural course- Common causes of secondary amenorrhea Mouth breathing Many women have their menstrual periods may be needed to establish a diagnosis. tongue crib and fixed orthodontic appli- (when a woman who has had normal periods Lip incompetence: It causes an inabil- once every month. That is because the normal (The authors are Senior IVF Consultant and Senior ances. stops getting them) include: Gastroentrologist) ity to close the lips completely.