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People's Postcode Lottery Annual Report 2020

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People's Postcode Lottery Annual Report 2020 People’s Postcode Lottery Annual Report 2020 Players’ support helped the British Red Cross respond following the explosion in Beirut. Credit British Red Cross/Lebanese Red Cross. Neighbours in Scone won £30,000 each in October. £1 million for St John Ambulance’s Young Responders initiative will provide 28,500 young people with life-saving skills. Positive21 provides peer support for HIV-positive gay and bisexual men of all ages. Players in Newhaven each won £30,000 in February. Funding of £10,160 awarded from Postcode Neighbourhood Trust. Contents 2 Welcome from the directors 4 A round table of experience 6 About Novamedia and the Postcode Lotteries 7 A potted history: 15 years of growth 10 2020: Our year in numbers Our team cannot wait to be back knocking on doors and ringing bells. 11 A game changer for charity funding 12 Extra funds for Covid and climate 14 A decade of dreams 16 Building stronger communities 22 Players and winners 24 People’s Postcode Lottery ambassadors 26 Our culture and team 28 Our approach to sustainability 30 Financial reporting 40 Governance The Snowdrop Project helps trafficking survivors reclaim their lives and build futures free from their past. Funding of £20,000 awarded from People’s Postcode Trust. Credit Hannah Soar. /peoplespostcodelottery @PostcodeLottery /PostcodeLottery /peoplespostcodelottery @PPLComms COVER: 101 islanders from the Outer Hebrides won a share of £3 million in January’s Postcode Millions 1 Welcome from the directors None of us will ever forget 2020, a year like no other. Despite the unprecedented challenges of the global pandemic, this has been an exciting year of resilience, growth and change here at People’s Postcode Lottery. This year reminded us in the starkest terms of our purpose. Never has the work of charities been more sorely needed, and the positive impact of our players’ funding for thousands of good causes – large and small – been more keenly felt. In Britain and around the world, the Covid crisis brought hardship to communities, but our funded charities innovated and adapted to deal with Clara Govier, soaring need, safe in the knowledge they had the funds to do so. A £3 million Managing Director Postcode Recovery Fund was launched, through the Postcode Innovation Trust, and Chair to further support their response. As the pandemic dragged on, we remained deeply grateful that player loyalty and the online subscription model meant our ticket sales were unaffected – in fact the number of players swelled to over 3.5 million. Thanks to a new sponsorship deal with ITV soap Emmerdale, we are telling funded charities’ stories to new audiences – in fact, it is estimated this reached 58% of people in Lorna Menzies, Managing Director the UK in 2020. and Head of Television In the end, players raised nearly £156 million in 2020 – around £17 million more than in 2019. This means a total of over £600 million has been raised in the 15 years since our launch in Britain, funding more than 8,500 good causes. An impressive achievement we plan to build on in the years to come. Our ambition to do even more received a massive boost in July when the new £50 million annual sales limit for charity lotteries finally came into force, replacing Rob Letham, the outdated £10 million limit. Managing Director and Head of Finance This significant reform in charity lottery law is the culmination of years of 2 A Morecambe Bay project from The Wildlife Trusts and partner organisations was awarded £880,000 to tackle loneliness and isolation worsened by the pandemic. campaigning, consultation and collaboration. Without the backing of charity partners, and notable cross-party support, our campaign for these changes would not have borne fruit. In helping raise even more funds, we remain fully committed to making sure all players join in safely. This commitment, shared by the five sister Postcode Lotteries, was cemented this year with the formulation of a shared Code of Conduct for Responsible Play. Also core to our values as a social business is promoting equality, diversity and inclusion in every aspect of our operations. This year we carried out a The Wildlife Trusts’ peat restoration project will trap carbon on a huge scale. diversity audit to highlight what more we can do to ensure there are no barriers to joining the team, becoming a player or applying for a grant. At the end of the year Annemiek Hoogenboom moved away from her role as country director to become the founding member of the newly formed Charity Advisory Committee. She is joined on the committee by other thought leaders and experts, who will help safeguard our mission and ensuring we continue to grow the impact of funds raised by our players. Finally, as ever, our team is at the heart of our success. This year, everyone showed incredible resilience, adapting admirably to home working. Training and development continued online, and we even delivered our team day and annual Christmas Breakfast virtually. To all our team we would like to say a heartfelt thank you for keeping our passion and values alive during such challenging times. Sandown winners Wendy and Mark were surprised at their place of work with a cheque for £30,000 each at the start of March. 3 A round table of experience Annemiek Hoogenboom, former country director, reflects on her changing role and introduces our new Charity Advisory Committee. “There is always light, if only we are brave enough to see it and to be it.” This line from Amanda Gorman’s inauguration poem ‘The Hill We Climb’ is, I believe, most fitting to us here at People’s Postcode Lottery. In 2020, a year of unprecedented hardship for communities around the world, I am proud to say that we – hand in hand with the charities our players fund – rose to the challenge as a collective force for good in Britain and beyond. The uncertainty ahead will require even greater cooperation, creativity and courage. Right now, we face a critical time in the history of the planet, as the climate and biodiversity crises converge with the societal upheaval of the pandemic. While the world’s leaders consider their next steps, the third sector must boldly set the pace and direction towards a fair, just and sustainable recovery. We should think big, because it takes as much time as thinking small. All my life I have been passionate about helping to build a fairer world and finding new ways to fight for – and finance – social and environmental justice. Since bringing the Postcode Lottery format to Britain in 2005, I have been privileged, as country director, to watch it grow from strength to strength over the last 15 years. Now it is time for me to take on a new role, namely as founding member of our new Charity Advisory Committee. We are always looking for innovative new ways to grow the impact of the funds our players raise. Our approach is to tap into our networks and build collaborations at the highest level. To this end, we have created the Charity Advisory Committee, which will safeguard and champion our mission and bring blue sky thinking to the table. It will guide our mission, our charities team Annemiek and advise the 20 Postcode Trusts. Hoogenboom, As a founding member, I am joined on the committee by a hand-picked Former Country Director, group of thought leaders, advocates and experts. Each of them is passionate Founding Member of the Charity Advisory Committee about the power of charities, in word and deed. Together they bring decades of experience and valuable insight from a range of sectors. 4 "The Charity Advisory Committee will safeguard and champion our mission and bring blue sky thinking to the table." Joining me on the committee are: Committee Chair Sarah Brown, leading advocate for global education and health issues. Sarah is founder and chair of player-supported charity Theirworld, which works to tackle the global education crisis, and is also executive chair of the Global Business Coalition for Education. She holds several board positions and patronages. Allan Little, multi award-winning broadcaster and BBC journalist. He reports on major news stories across the world and has presented BBC Radio 4’s Today programme and Newsnight. Allan is chairman of the Edinburgh International Book Festival and is an Honorary Fellow in History at the University of Edinburgh. Dave Lucas, consultant and investor. Dave co-founded the media planning firm MediaVest in 1994 and over two decades, built it into the global media agency now known as Dentsu Aegis Network – as managing director and then chairman. Baroness Nosheena Mobarik, successful businesswoman, Conservative member of the House of Lords and former member of the European Parliament. She has served as the chair of CBI Scotland and founded the Scotland Pakistan Network. Nosheema was awarded an OBE in 2004, and CBE in 2014. 5 About Novamedia and the Postcode Lotteries Players of People’s Postcode Lottery help make good things happen – in their communities and around the world. Every ticket sold brings essential funding for a range of good causes. “Without a doubt my source of inspiration In 1989, Novamedia created the world’s first Postcode Lottery in the is the work our charities do. I am touched by Netherlands, with a simple but ambitious mission – to raise funds towards creating a fairer, greener, more sustainable world. all those brave people committed to tackling Since then, the format has grown from strength to strength. There are now issues like the protection of human rights, lotteries in five countries – the Netherlands, Sweden, Britain, Germany and the protection of nature, and helping others.
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