Training/Qualifications for Concession Workers I – CUAD Equipment Inventory (Attached Excel File)

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Scope of Work

I. Scope of Solicitation II. Instructions to Offerors III. Scope of Work / Specifications IV. Terms and Conditions - Special V. Appendices to Scope of Work VI. Bidding Schedule

I. SCOPE OF SOLICITATION

Clemson University is seeking proposals for the food and concession rights for the Clemson University Athletic Departments (CUAD) and events within University Athletic facilities. The contract will be a seven (7) year contract beginning July 1, 2015. Please see Section III – Scope of Work/Specifications that details by Lot A, Lot B, and Lot C the requirements of the successful offeror. Although there are three lots for this RFP, the award will not be divided between separate Offerors. An Award will be made to one offeror as detailed in Section IV – Terms and Conditions.

II. INSTRUCTIONS TO OFFERORS

A. Regardless of specific requirements below or in this document, Offerors are required to submit their proposal electronically through the Clemson University online bidding system. To do so you must login (registering first) at https://clemson.ionwave.net/ and follow specific instructions for this solicitation. You must register several days in advance of the bid closing date so you can be approved and login in time to submit a response.

B. Advertising - In submitting a proposal, the respondent agrees not to use the results as a part of any news release or commercial advertising prior to receiving written approval from the CUAD.

C. Proposal Enhancements - Each proposal submitted in response to this RFP must meet the minimum requirements contained within the specifications to be considered for a contract award. Those criteria represent the minimum requirements but respondents are strongly encouraged to offer enhancements to the base RFP specifications within their presentations. Such enhancements will be considered on the evaluation process.

D. Qualifications – To be eligible for award of a contract, a prospective contractor must be responsible. In evaluating an Offeror’s responsibility, the State Standards of Responsibility (R.19-445-2125) and information from any other source may be considered. An Offeror must, upon request by Clemson University, furnish satisfactory evidence of its ability to meet all contractual requirements. Unreasonable failure to supply information

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promptly in connection with a responsibility inquiry may be grounds for determining that you are ineligible to receive an award. (S.C. Code Section 11-35-1810. (05-5005-1).

E. Information for Offerors/Contractors to submit (Technical Proposal) – Qualified contractors are encouraged to submit a proposal for providing the concessions products and services specified within the RFP specifications. If the contractor plans to subcontract the provision of any of the concession services or products described within the RFP specifications, the contractor shall specify accordingly and fully describe the role and capabilities of each proposed subcontractor. Again, each proposal must meet the minimum requirements contained within the specifications of the RFP to be considered for a contract award.

In addition to information requested elsewhere in this solicitation, Offerors should submit the following information as part of your Technical Proposal for purposes of evaluation:

1) Comprehensive description of the contractor’s proposed concession food and beverage program for the various events held in Clemson University Athletics facilities and select venues. This description shall include proposed concepts and branding strategy for concessions, along with detailed descriptions of any proposed enhancements. CUAD encourages proposals that include branded and/or signature concepts; Included within the proposal should be a base or minimum menu of concessions food and beverage offerings at all events, including specialty items for events held in Memorial Stadium, Littlejohn Coliseum, Doug Kingsmore Stadium, Riggs Field, Rock Norman Track and the indoor track, as well as items for select events and venues. CUAD encourages proposals that include branded food and/or signature concepts. A detailed description of any enhancement to the food and beverage product offerings required within the RFP specifications; CUAD does not suggest an increase in menu costs to the fans in the first three years of this agreement;

2) The location with the address and size of the respondent’s commissary that will be used to support the food and beverage concessions operations within events held in the CUAD and select facilities. CUAD reserves the right to inspect the proposed facility during the proposals evaluation process. The provision and maintenance of such equipment will be the sole responsibility of the selected contractor;

3) Photos/Concepts of the uniforms and regulation attire that are proposed for all concession staff and volunteers to wear during events held in athletic facilities;

4) A listing of the food and beverage concessions equipment that the respondent will provide to support the proposed menu items and concepts by concessions stands location in each University athletic facility. The provision and maintenance of such equipment will be the sole responsibility of the selected contractor;

5) The contractor should include a detailed staffing strategy and staffing chart for permanent staffing during the various events that will be held within CUAD facilities. The contractor also must describe when and where volunteer groups would be used in addition to the contractor’s permanent concessions staff, and anticipated sources for

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volunteer groups. CUAD expects that the proposed number of permanent employees per event/venue will be adhered to unless approved in writing by the CUAD;

6) A description of any branded and/or signature products or concepts that the respondent proposes to implement in association with the food and beverage concessions operations in University athletic facilities. Respondents are encouraged to assist CUAD with branded and/or signature product opportunities for inclusion in their proposals;

7) A detailed plan for game-day merchandise sales and internet sales that includes management and marketing strategy to increase volume. CUAD are also interested in other unique opportunities the contractor may have to assist with the increase in the volume of sales;

8) The contractor shall list at least five collegiate concessions operations that are similar to CUAD Concessions in nature, size, and scope. This information shall include the names, titles, addresses, and telephone numbers of administrators who are in a position to evaluate the general quality of these operations;

F. Information for Offerors / Contractors to Submit (Financial Proposal) – The financial proposal must be submitted as a separate pdf file from the technical proposal file. The technical proposal file must not contain any financial proposal details.

1) The guaranteed and prospective financial return to CUAD (use format provided in Section VI – Bidding Schedule). This sheet is to be filled out and re-attached in the online bidding system.

2) A detailed Performa and P&L Forecast.

G. Please follow submittal requirements outlined in the Bid Attributes in the online bidding system for breakdown of proposals and number of copies that must be submitted.

H. The successful Offeror shall provide satisfactory evidence of all required insurance coverage and licenses AS PART OF TECHNICAL PROPOSAL

I. Be sure to see the Event Activities in the online bidding system for a pre-bid proposal meeting and deadline for questions relating to this proposal.

A MANDATORY Pre-bid Proposal Meeting will be held on January 06, 2015 @ 1:30PM – 3:00PM ET. Meeting location: Iptay Building - Memorial Stadium, Gate 9, 301 Centennial Blvd, Clemson, SC 29634. Bidders must attend this scheduled meeting in order to submit a proposal. This site tour will allow potential bidders to see the concession stands and venue areas as detailed in the Solicitation. This meeting with date and time will be shown in the online system. Any technical questions during this tour are to be noted by the requester and put on paper and submitted to Shirley Alexander via eMail ([email protected]) on or before January 14th

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@ 2:00PM ET. Questions will be answered by Clemson University and all questions and answers will be posted in the online bidding system.

III. SCOPE OF WORK / SPECIFICATIONS

A. SCOPE OF WORK

Lot A The Clemson University Athletic Department (CUAD) is accepting formal proposal from professional contractors for food and beverage concession rights at all athletic venues to include Memorial Stadium, Littlejohn Coliseum (please see notes), Doug Kingsmore Stadium, Riggs Field, Rock Norman Track Facility, the Indoor Track Facility and Jervey Gymnasium. CUAD is interested in a contract agreement with a company to provide concession support at athletic and select special events conducted in and around CUAD venues. The successful contractor must be able to provide a first class, high quality fast pace concession operation to support CUAD events at the best price possible. As the successful contractor, marketing and advertising opportunities will be available through the CUAD. Exclusive athletic concession provider rights will be conferred onto the successful contractor. The contractor will be responsible for the day-to-day operation and the hiring of local nonprofit groups to operate the concession booths during these athletic events. The contractor will provide an on-site manager and the necessary staff to handle the day-to-day operations.

Lot B The second component of this RFP includes the opportunity to provide the sales of the game-day football programs.

Lot C The third component of the RFP includes events scheduled through University Departments hosting non-athletic events which take place in or around any of the above noted CUAD venues. The events could include, but not limited to graduations, concerts, banquets, trade shows, family shows and galas. Also included in this component of the RPF would be shows in and around the current Littlejohn Coliseum footprint. For events on campus that take place outside of the CUAD facilities, Clemson reserves the right to negotiate on a case by case basis with the contractor if/when those events occur and concessions are provided.

B. TERM CUAD entertain proposals for seven (7) year periods beginning July 1, 2015 and expiring on June 30, 2022. Each contractor’s proposal will be evaluated using the factors stated under Section IV – Terms and Conditions.

C. THE CLEMSON EXPERIENCE In today’s college market place, the words “Fan Experience” are used to describe many items when it comes to athletics. At Clemson, we like to call it the Clemson Experience. We recruit 365 days a year, whether it is a student, student-athlete, fan or potential fan. We compete daily with the 70 inch television, the sofa and food....we must make that Clemson Experience an experience that

Clemson University Athletic Concessions Rev. 0 Bid # 56822870 cannot be reproduced or duplicated. It is very simple, if we provide three specific items to our customers and do so, in a first class manner, many other things fall into place. Those three items are:

1) All our employees be respectful and courteous to our fans and say “thank you” to each and every one of our customers 2) Provide as many as possible clean restrooms 3) Provide great food options to our clients and make it as convenient as possible

D. GENERAL SPECIFICATION Contractor must be willing to work within an existing product contract for pouring rights which currently is Coca-Cola Consolidated and Coke USA. In addition, the contractor could be required to work with CUAD’s current/future hot dog, pizza, specialty drink, coffee and salad dressing contractors/sponsors with the understanding that the pricing is competitive and product specifications meet the contractor’s needs. Although there are no other CUAD sponsor vendors at this time, it would be requested to allow that opportunity in the future for other contractors, as long as long as pricing is competitive and product specifications meet the contractor’s needs. All procurement and subsequent payments for products will be the responsibility of the successful contractor. All hiring, supervision, and payment of salaries, fringes, etc. will be the responsibility of the successful contractor. All operating licenses and sales tax reporting and remittance are the responsibility of the successful contractor. The successful contractor must provide insurance for all facets of business (product liability, workers’ comp, etc.). Upon CUAD’s request, a performance bond in the amount of $400,000 annually, or another mutually agreeable means of guaranteeing performance, may be required of the successful contractor.

CUAD will not take responsibility for theft of any type associated with the contractor’s products or equipment.

The successful contractor will be responsible for cleaning the concession stand interiors after each game. Also, the successful contractor will be expected to place all trash generated from concession stand set up and clean up in appropriate trash containers. Successful contractor will be expected to utilize existing stands and furnish its own equipment if additional equipment is needed over and above existing equipment provided except for drink equipment, which is a part of the existing pouring right’s contract.

Twenty-ounce plastic collector cups (five color process) with Clemson’s logo and sponsors shall be provided by the successful contractor which will include the school logo and sponsors on the cup. In the past, there have been up to eight different cups produced throughout the year. Artwork has been provided in a timely manner. One of the game-day cups will also be produced for select which could include other sponsors.

The catering for Memorial Stadium Executive Suites, the South Club, the President’s Box, the Press Box, the WestZone Club and the new Rebuilt Arena Club are excluded from this request for proposal.

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CUAD are interested in proposals which have an objective of increasing fan satisfaction and thus increasing revenues by offering food and beverage products that have a high level of market appeal. CUAD understand the concept of market pricing and are willing to consider proposals that contain pricing that is comparable to regional pricing for similar products that are served during athletic and non-athletic events in venues similar to those outlined within the RFP specifications. It is the goal of CUAD that the selected contractor’s proposal will increase the overall concession and merchandise sales during events held in its athletic facilities, as a result, will increase revenue for the selected contractor, CUAD.

Food and beverage concessions rights are defined as the license to sell food and beverages from concessions stands and carts during athletic and non-athletic events held in and around athletic facilities and also at the select events. The concession rights also include sales by hawkers in the stadium seating areas in Memorial Stadium, Littlejohn Coliseum, Doug Kingsmore Stadium, Indoor Track Facility, Rock Norman Track, Riggs Field and all select venues when deemed appropriate by both parties. As stated earlier, food and beverage catering rights with Clemson University are excluded from this RFP. CUAD wishes to have a variety of opportunities available in the concession stands from specialty items, national and local brands.

Noted below are the specifics of the concession stands available for athletic events:

Memorial Stadium North Lower Near Gate 9, across from Section S & R Across from Section P & Q Across from Section M & N Near Gate 5, across from Section K & L

South Lower Near Gate 13, across from Section I & J Across from Section F & G Across from Section D & E Near Gate 1, across from Section B & C

North Upper Under Section T Under Section R Under Section Q Under Section P Under Section O Under Section N Under Section M

South Upper Under Section H Under Section G Under Section F Under Section D Under Section C

WestZone Middle of Concourse of WestZone

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Across from Section Y & X (facing field) Across from Section W & V (facing field)

**Littlejohn Coliseum North East Stand North West Stand North Stand South East Stand South West Stand

Doug Kingmore Stadium Main Stand Behind Home Plate Chapman Grandstands (left field) Area located on third base line;

Riggs Field Main Stand located in Tennis Center

Rock Norman Track, no permanent stand Jervey Gym, Space for one (1) small permanent location, possible new area when renovations take place Indoor Track, one (1) permanent stand

**Please note that Littlejohn Coliseum will be shut down between April 15, 2015 and approximately September 2, 2016. Although not finalized, it is important to note that CUAD understands the importance of concessions and that there will be a similar number of concession areas available in the Rebuilt Arena. A premium seated area called Courtside Seats (26-40) and a Center Court Club area (350-400) will not be included in this concession RFP.

E. Equipment The selected contractor shall provide all equipment and support items, including but not limited to, roller grills, popcorn machines, coffee machines, POS electronic transaction systems etc., necessary to adequately perform/conform to accepted concessions services standards throughout the term of the contract. The selected contractor shall maintain any and all equipment used to supplement concessions services. The soft drink vendor that is under contract with CUAD will provide the soft drink dispensing equipment. Any damage to the soft drink dispensing equipment will be the responsibility of the contractor, normal wear and tear excluded.

F. Facilities The selected contractor must meet periodically with CUAD representatives to evaluate the condition of the concessions areas in CUAD facilities. Any renovations/enhancements to the concessions areas that are proposed by the selected contractor must be approved in writing by CUAD prior to implementation. Any such changes to the facilities will be at the sole expense of the selected contractor. Any permanent improvements will become CUAD property without any compensation of financial obligation to the contractor.

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G. Staffing Please refer to the Clemson Experience section of this document. The selected contractor will be responsible for providing all labor to operate concessions at events held in CUAD facilities. Respondents are encouraged to use service organizations from the Clemson campus and the Clemson, South to supplement its permanent staffing for the concessions operations. The selected contractor must continually explore and implement methods to promote positive public relations among service organizations by allowing student organizations or local groups to work in the concessions areas during events. The selected contractor shall provide adequate periodic training and supervision for such service organizations and permanent staff to assure that food is handled in a safe and sanitary manner, that all monies are accounted for, and that customers receive fast, and courteous service. The selected contractor shall make every effort to support “cross training” customer service educational opportunities for its permanent and volunteer employees.

H. Sanitation The selected contractor must comply with all local, state, and federal public health regulations for the safe and sanitary handling of food and beverage products and the maintenance of the concessions facilities. The local health department examiner is expected to visit the concessions operations in CUAD on a regular basis during events to assure that food and beverage products are properly handled. The contractor must be in compliance with all public health regulations and promptly cure any violations noted. The selected contractor will assure that service organization groups are trained in proper food and beverage-handling practices before they begin to work in the concessions stands.

I. Hawking The selected contractor must provide hawkers for all home football games played in Memorial Stadium and if applicable in Doug Kingsmore Stadium and Littlejohn Coliseum and the Rebuilt Arena, as well as mutually agreeable select venues. Hawker trays and aprons should be provided at no cost to the selected contractor by the pouring rights contractor that is under contract with the University.

J. Signage The successful contractor must assure that menu items, prices, and portions are posted so as to be clearly visible to the patrons and must be approved by CUAD.

K. Insurance The selected respondent will be required to maintain at a minimum a $5,000,000 product liability insurance policy that lists the University as an additional named insured. A certificate of insurance verifying such coverage for each contract year must be presented to the University prior to the start of each contract year. The selected contractor will be required to identify and hold harmless CUAD its trustees, officers, employees, and agents from and against any and all claims, damages, judgments, costs and expenses, including attorney’s fees and litigation costs, arising from or in connection with the activities of the respondent and of the respondent’s officers, employees, contractors, and agents pursuant to the agreement that may result from this RFP.

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The selected contractor will be required to provide copies of insurance binders, or certificates in lieu thereof, with respect to the product liability insurance policy that must be maintained in compliance with the requirements of this RFP. Each binder, or certificate in lieu thereof, and policy required to be obtained and maintained by the contractor shall provide that it may not be amended, modified, or canceled without a minimum of 45 day notice to CUAD. At the CUAD’s request, the contractor agrees to provide the CUAD with a copy of any and all policies.

L. Permits and Licenses The selected contractor, as its expense, will be required to obtain all permits and licenses required for the performance of the concession service and the provision of the concessions products specified within the RFP. The selected contractor further will be required to pay all taxes, employees’ taxes, contribution, fees, and levies applicable to and incurred by the contractor in the performance of the services and the provision of the products outlined within the RFP.

M. Other Expectations and Requirements Menu Boards and signage will be provided by the concessionaire and will include attractive menu boards that can easily be changed and be read from a distance of 20 feet; hand printed or signs printed on office paper are not acceptable forms of signage. Attractive/Visible signage indicating methods of payment accepted is required. All signage must be approved by CUAD and must be designed to correlate with the theme of the venue.

i. Approval of Food and Beverage Products Sold and the Retail Prices Charged by the Contractor CUAD reserves the right, in its sole discretion, to approve all concessions food and beverage products sold at events held in athletic facilities and select venues and the retail price charged for each to the consumer. All respondents must provide within their proposals the prices they desire to charge for the food and beverage products offered through their proposal. It is recommended to not increase the cost of product to the customer in the first three years of this agreement.

ii. Sub-contracted Agreements Provider will maintain high quality and presentation standards and relationships with all sub-contracted contractors. Subcontracted contractors will be required to observe same rules of presentation, uniforms, sign-in etc. Sub-contracted contractors display/kiosks must be approved by CUAD.

iii. Payment/Performance Guarantee Upon the request of CUAD, prior to a contract award, and on July 1 of each contract year thereafter, the selected contractor shall furnish and deliver to CUAD a clean, irrevocable, unconditional, stand-by sight letter of credit in the amount of annual guaranteed rights fee proposed to CUAD as security for the respondent’s performance of the agreement and as security for the payment of the annual guaranteed rights fee. That security must be maintained in force during the entire term of the agreement that may result from this RFP. CUAD shall have the right to approve the issuing bank and the form of the letter of credit. Failure to deliver the required security or failure to maintain said security throughout the

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term of the agreement that may result from this RFP shall be deemed a material breach and entitle CUAD to immediately terminate the agreement.

iv. Debit Cards/Credit Cards/Soft Card/Mobile Wallet/Apple Pay The selected contractor, at its cost, shall lease or purchase wireless credit card and/or debit cards for all permanent concession stands in Memorial Stadium, Littlejohn Coliseum and Doug Kingsmore Stadium. It is required that all permanent concessions stands have the ability to use debit, credit and mobile/digital payment opportunities including Soft Card, Mobile Wallet and Apple Pay. The selected contractor will work with CUAD on developing an annual program in which to develop, market, execute and sell a co-branded CUAD debit card exclusively for the CUAD Concession Stands.

v. Sponsorship Opportunities Contractor will support sponsorship opportunities and promotions identified by CUAD, including the purchase of football, men’s basketball, baseball, women’s basketball and men’s soccer regular season and post-season tickets. In addition, contractor will work with CUAD on sponsorship and promotional opportunities to drive traffic to concessions stands

vi. Expanded Menu Contractor agrees to provide an expanded menu to include “regional concepts,” such as South Carolina barbecue, as well as fan favorites such as pizza, hot dogs, peanuts, popcorn, etc. Contractor will provide easy access and quick service for food and beverage items, Contractor will provide the following expanded services, but shall not be limited to those listed below, and will attempt to expand product offerings as opportunities present. Contractor will provide Express Service Carts for bottled soda, water, and peanuts. Contractor will provide frozen items such as frozen lemonade, ice cream treat and snow cones. Contractor will provide new items when feasible. In addition to the new items included above, opportunities exist for expanding the traditional stadium menu. The expansion of the menu is encouraged. All new items must be approved by CUAD.

vii. Alcohol Concession Information As noted, this request for proposal includes the concessions at non-athletic events which may take place either in or on the footprint of the specific athletic facilities. There may be opportunities for the sale of alcohol at these non-athletic events. During the term of this agreement, there may be an opportunity to sell alcohol at athletic events in the non-premium seated areas of the athletic facilities, but under no circumstance should that potential opportunity impact the overall financial consideration. If this opportunity would arise, CUAD and the contractor will develop a mutually agreeable amendment to this contract that will be beneficial to both parties.

viii. Presentation and Quality Expectations Presentation of service personnel, the food products and the booths themselves are critical to the success of this agreement. Quality of food is also expected to be excellent and contractors must be committed to fresh ingredients and attractive presentation. At minimum, provider will supply modern display racks and cases for each product offered. It is also understood that the provider will leave the area occupied neat and orderly. CUAD

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will handle trash receptacles and pick-up bags of trash during appropriate events. Concession provider is to breakdown all boxes and place immediately to the dumpster to be trashed. A clean work area is required before, during and after events.

Quality beverage and snack caddies are requested and can be used for branding and marketing. Successful concession provider will provide graphics / logos etc. for use at select Guest Services areas to be used on the concourse closed caption TV in order to drive sales.

N. Capital Investment Information CUAD requests for contractor to make a substantial capital investment to CUAD. Over the next 36 months, CUAD will be involved with over $ 175,000,000 in capital construction projects of which it will include significantly enhanced revenue generating opportunities, ranging from football, basketball, baseball and soccer. CUAD will consider one or possibly more than one capital investments during the term of this agreement.

IV. TERMS AND CONDITIONS – SPECIAL

A. AWARD CRITERIA: Offers will be evaluated using only the factors stated below. Evaluation factors are stated in the relative order of importance, with the first factor being the most important. Once evaluation is complete on the technical proposals, all responsive Offertory will be ranked from most advantageous to least advantageous. The financial/pricing proposals will be evaluated subjectively from the technical proposals.

1) Qualifications and Experience Providing Services at Similar Accounts - 20 points

2) Financial Proposal (Section VI. Bidding Schedule) – 60 points

3) Operational Plan to include creativity and comprehensiveness – 20 points

V. APPENDICES TO SCOPE OF WORK

A – Clemson University Background and Fact Sheet B – 2013-14 Clemson Athletics Review C – Clemson Football 2014 Final Attendance Figures D – 2014 Game-Day Football Program Sales Information Scenario E – Sale of Alcohol Information For Select Non-Athletic Events F – Sample Concession Menu Information for Select Non-Athletic Events G – Sample Concession Menu Information for CUAD Events H – Training/Qualifications for Concession Workers I – CUAD Equipment Inventory (attached Excel File)

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VI. BIDDING SCHEDULE

CUAD CONCESSIONS SEVEN YEAR AGREEMENT (Page 1) FB FB Option 1 Option 2 FB Other Other % Per Cap. Per Game Athletic Events Non-Athletic Events Comm. Guarantee Guarantee Commission Commission 2015-16 ______2016-17 ______2017-18 ______2018-19 ______2019-20 ______2020-21 ______2021-22 ______Please complete all areas as applicable.

All sales over $______for Football will be paid at a ______% commission rate.

All sales over $______for other athletic events will be paid at a _____% commission rate.

All sales over $______for other non athletic events will be paid at a _____% commission rate.

Football per game guarantee equals $______per year.

Game-day Football Program commission rate/program to contractor - $ 0. ____/program sold

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CUAD CONCESSIONS SEVEN YEAR AGREEMENT (Page 2)

Contractor will provide an investment of $______toward the renovation of the football concessions stands and other mutually agreed upon improvements. The CUAD retains final approval of all modifications to programs and facilities. Contractor shall amortize its investment on a straight line basis over a period of seven (7) years and shall be fully amortized at the expiration of this agreement. Such amortization shall begin at such time as Contractor has finalized its expenditures and has received a signed copy of the contract. The investment shall be expended during the first six (6) months of the contract.

(Please Explain in Detail): ______

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APPENDIX A - CLEMSON UNIVERSITY BACKGROUND AND FACT SHEET

Clemson University Influences the State and Beyond:

The university’s brand influence stretches the entire state of South Carolina and beyond. As one of the top universities in the country, it influences every area of the state from politics to entertainment.

The 21,000-student population represents every county and community of South Carolina and all additional 49 states and over 80 countries.

The 4,600 faculty and staff make Clemson University the number one employer in the upstate. Because of the education and income level of those associated with the University, they are critical influencers in most civic organizations, churches, synagogues, community organizations, businesses, and political organizations in the upstate of South Carolina.

Due to the University’s traditional land grant, public service mission, the University has satellite facilities in over 50 locations in South Carolina. Clemson University is committed to frequent, quality communication with the people of South Carolina via its own public radio and television production facilities, which produce Emmy winning public service programming.

The Walker Golf Course, the Madren Center, and the James F. Martin Inn have become a key meeting and conference destination in the southeast. Yearly, over 108,000 visitors take advantage of this scenic, state-of-the-art facility.

This brand influence continues with over sixty-percent of the University’s 90,000 living alumni currently living in South Carolina and the other 110,000 living alumni living elsewhere.

Partnering with the Clemson brand has proven to be good business in South Carolina regardless of the business interest. In fact, many companies believe it to be essential if they want to be successful in the state of South Carolina.

Brand Clemson is Rated One of the Most Powerful Brands in the Nation:

The Clemson brand is considered to be one of the most powerful college brands in the country. In 2000, Time Magazine selected Clemson as its “2000 Public College of the Year”; and The Wall Street Journal routinely designates Clemson as one of the most powerful college merchandising brands. There are 540 licensees currently under contract with Clemson University to produce apparel and other “logoed” merchandise. For over thirty years, the “Tiger Paw” has been one of the top five most demanded brands in college sports.

US News and World Report ranked Clemson University’s alumni participation of 26.6% the eighth highest of all public colleges in the country. The University’s athletic support association is considered the most successful in the country, boasting over 14,000 members.

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Clemson University is one of the most sought after universities by high school seniors. Last year approximately 12,000 applications were submitted for 2,600 freshman positions. The applicants’ academic credentials, leadership skills, and extracurricular activities are among the top for public colleges. Over 90 percent of freshman will be on scholarship and over 50 percent will graduate in the top 10 percent of their high school class. Clemson University is an “academic hot ticket.” The future leaders and influencers of South Carolina will be a “captured audience” for four or more years at this University.

The University has a nationally recognized NCAA Division I Athletic Program that is the envy of most college sports programs. On several football Saturdays in the fall, Clemson becomes the third largest city in South Carolina, when over 81,000 fans cheer for the Tigers in “Death Valley.” The nationally known football program, with high-profile head coach Dabo Swinney, leads an array of 20 men’s and women’s sports in the very competitive Atlantic Coast Conference.

Clemson University is one of the “must sees” on “South Carolina’s Discovery Route.”

Determined Spirit: At the forefront of Clemson’s strategic initiatives is a goal to break into the top 20 of national public universities. Enhancing the public perception of Clemson’s fine academic program through a cohesive brand experience will be a key factor in reaching this goal. Therefore, a brand vocabulary that demonstrates what makes Clemson distinct through image, words and graphics is paramount.

The concept rationale draws from the “determined spirit” at the very core of the Clemson DNA. The Determined Spirit idea captures the emotion of the diverse constituencies of the University’s community and communicates why they connect and become believers for life.

“Determined” also speaks to the vision and commitment of Thomas Green Clemson and his drive to make the school a reality under incredible odds.

To achieve a brand expression that can be effectively communicated through the necessary communications media, we have established a palette of tools that, when combined, tell the story of an institution located in a setting of intense beauty with heart and a drive to be the best.

Elements of the palette include:

 Visuals and content that demonstrate tenacity, achievement, spirit, moments of “a-ha,” intense focus or absorption in an activity, pushing through, state of heightened emotions  Real-life stories of true determination  Rich, storytelling imagery that evokes spirited activities and personal interactions  An inventory of logos that provide visual consistency and embody Clemson’s key brand attributes

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 Graphic, sans-serif typography combined with the organic handwriting script to express the concept through words

Solid Orange: In a show of unity and pride, every Friday, students, faculty, staff and alumni everywhere can be found wearing Clemson orange. Go Tigers! Solid Orange goes far beyond orange T-Shirts. Its thinking and acting like a winner, knowing that everything we do reflects on every other Tiger. It’s just part of what makes Clemson uniquely Clemson.

A Powerful Brand Partner: They key to doing successful business over time in South Carolina is to associate with a powerful brand partner who can guarantee the delivery of brand-loyal, heavy users throughout the entire state over an extended period of time.

Clemson is one of the few brands in South Carolina that can do this.

A partnership with Clemson will guarantee:  Exclusive access to the current and emerging influencers in the state.  High-profile programs that deliver quality impressions.  A preferred destination, which is open 365 days a year.  A first-rate brand environment that will enhance the images of both partners.  Opportunity to test and expand with a very important, heavy user audience.  Sales now and beyond.

Giving to Clemson: As always, Clemson is focused, visionary. We know that to be the best, we must keep our sights on our most vital priorities: students and faculty.

Where will the campaign funds go? Each dollar raised by the campaign – every dollar that you donate – will go to help Clemson students and faculty.

 For students, this means scholarships and fellowships so Clemson can recruit and retain the most promising students, regardless of their ability to pay.  For faculty, this means professorships and endowed chairs so Clemson can attract and keep leading teachers and researchers.  For both, this means key initiatives that make Clemson education exceptional, build a knowledge-based economy and drive innovation. These include leadership programs, research opportunities, living-learning communities, cutting-edge facilities and technology, study-abroad programs and much more.

Focusing on students and faculty means promoting collaboration, bold ideas and big discoveries. It means building potential in people – students and faculty who will be the leading thinkers in the

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21st century and carry on the intellectual and economic development envisioned by founder Thomas Green Clemson – the original Tiger with the will to lead.

Communication: Clemson World: Clemson World is published three times a year, in January, May and September.

Orange: The Experience: 8 editions of coffee table magazine for IPTAY

MyOrangeUpdate.com: 37 editions of an e-newsletter for IPTAY

ClemsonTigers.com: Clemson Athletics Official Website

Clemson Athletic Events: Clemson owns all inventory

The Echo: Alumni e-newsletter delivered every two weeks

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Clemson University Demographics: Clemson Alumni Demographics: Alaska – 78 Alabama – 1,045 Arizona – 357 Arkansas – 187 California – 1,963 Colorado – 764 Connecticut – 554 Washington, DC – 98 Delaware – 257 Florida – 4,257 Georgia – 9,504 Hawaii – 86 Iowa – 99 Idaho – 106 Illinois – 810 Indiana – 406 Kansas – 172 Kentucky – 481 Louisiana – 375 Massachusetts – 881 Maryland – 1,966 Maine – 98 Michigan – 487 Minnesota – 251 Missouri – 359 Mississippi – 260 Montana – 74 North Carolina – 10,185 North Dakota – 19 Nebraska – 63 New Hampshire – 171 New Jersey – 1,504 New Mexico – 115 Nevada – 97 New York – 1,299 Ohio – 1,082 Oklahoma – 131 Oregon – 264 Pennsylvania – 1,428 Puerto Rico – 3

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Rhode Island – 109 South Carolina – 59,377 South Dakota – 24 Tennessee – 2,035 Texas – 2,253 Utah – 103 Virginia – 3,624 Vermont – 101 Washington – 496 Wisconsin – 230 West Virginia – 179 Wyoming – 41

Alumni by College: College of Agriculture, Forestry and Life Sciences – 21,379 College of Architecture, Arts, and Humanities – 16,598 College of Business and Behavioral Sciences – 39,434 College of Engineering and Science – 40,051 College of Health, Education, and Human Development – 31,746

Alumni by Ethnicity: Asian American/Oriental – 1,077 African-American – 5,490 Foreign Student – 7,041 Hispanic – 791 Legal Resident (immigrant) – 672 Other – 36,556 White American/Caucasian – 84,622

Alumni by Decade: 1910-19 – 3 1920-29 – 7 1930-39 – 95 1940-49 – 833 1950-59 – 2,761 1960-69 – 6,543 1970-79 – 17,202 1980-89 – 25,456 1990-99 – 35,504 2000-09 – 38,565 2010-14 – 22,580

Alumni by Gender:

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Male – 79,301 Female – 56,948

IPTAY Donor Demographic Breakdown: State Number of donors AE 1 AK 2 AL 76 AR 8 AZ 13 CA 60 CO 21 CT 21 DC 11 DE 12 FL 237 GA 1002 HI 1 IA 2 ID 5 IL 49 IN 18 KS 5 KY 22 LA 20 MA 29 MD 80 ME 3 MI 8 MN 9 MO 19 MS 7 MT 2 NC 1191 ND 1 NE 4 NH 2 NJ 68 NM 2 NV 6

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NY 44 OH 54 OK 6 ON 1 OR 3 PA 65 QC 2 RI 5 SC 11206 SD 2 TN 129 TX 121 UT 7 VA 212 VT 3 WA 4 WI 11 WV 6 WY 2

Abbeville 45 Aiken 285 Allendale 6 Anderson 911 Bamberg 17 Barnwell 37 Beaufort 94 Berkeley 79 Calhoun 29 Charleston 703 Cherokee 65 Chester 48 Chesterfield 39 Clarendon 49 Colleton 58 Darlington 115 Dillon 48 Dorchester 149 Edgefield 48 Fairfield 35

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Florence 192 Georgetown 133 Greenville 2266 Greenwood 269 Hampton 40 Horry 209 Jasper 9 Kershaw 84 Lancaster 109 Laurens 121 Lee 19 Lexington 681 Marion 53 Marlboro 26 McCormick 6 Newberry 149 Oconee 676 Orangeburg 157 Pickens 1349 Richland 582 Saluda 55 Spartanburg 605 Sumter 105 Union 30 Williamsburg 26 York 492

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APPENDIX B - 2013-14 CLEMSON ATHLETICS REVIEW

BASEBALL • Clemson advanced to the NCAA Tournament for the 20th time in 21 seasons under head coach Jack Leggett. • The Tigers went 2-1 in the ACC Tournament, with a thrilling 3-2 walkoff win over top-seeded Miami. Steve Wilkerson snuck a single through the right side to plate Tyler Slaton to provide the winning run. • The win over Miami was the 1,300th career win for Leggett, tying him for ninth all-time in Division I history. • Clemson knocked off two additional top-10 opponents in 2014, top-ranked Florida State at home in March and No. 2 ranked Virginia in Charlottesville by a score of 7-1 in April. • Clemson ended the regular season in thrilling fashion, rallying from a 9-2 deficit to force extra innings against Boston College. Jay Baum hit a walkoff double in the 13th inning to propel the Tigers to the improbable win. • Seven players were named to one of the three All-ACC teams, tying Miami for second-most among conference schools. • Daniel Gossett was the lone first-team selection, Clemson’s first pitcher to be named to the first team since D.J. Mitchell in 2008. • Gossett earned second-team All-America honors from Collegiate Baseball and was a semifinalist for the Golden Spikes Award. • Gossett was two-time ACC Pitcher of the Week, following road wins at Virginia and Notre Dame. • Gossett had 107 strikeouts as a junior, most by a Tiger since 1996. • Garrett Boulware, Tyler Krieger and Wilkerson all earned second-team All-ACC honors. Baum, Matthew Crownover and Steven Duggar were third-team selections. • Gossett was one of six Tigers selected in the Major League Baseball Draft. He was a second round pick, No. 65 overall. The other players drafted were Wilkerson (8th round), Matt Campbell (9th), Boulware (16th), Boulware (16th), Baum (21st) and Crownover (21st). • Freshman catcher Chris Okey was named to USA Baseball’s Collegiate National Team, Clemson’s first such selection since Brad Miller in 2010.

MEN’S BASKETBALL • The Tigers returned to postseason play for the first time since 2011, advancing to the NIT semifinals. • Clemson improved its win total by 10 over the 2012-13 season, tied for the best single-season turnaround in school history. • The Tigers won 23 games, tied for fifth-most in school history, including 10 in ACC play for only the fourth time. • Clemson’s three-point percentage defense set a school record and led the NCAA in 2013-14.

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• For the first time in 61 seasons as a member of the ACC, Clemson led the league in free throw accuracy. The Tigers shot 74.4 percent, breaking the school record for a season. • The Tigers led the ACC with 6.1 blocks per game and established a school ACC-era record by allowing just 58.4 points per game defensively. • K.J. McDaniels was the ACC Defensive Player of the Year – Clemson’s first selection. He led the league with 100 blocked shots and produced top-five single-season marks for points (614) and free throws made (154). • McDaniels was the only player in the NCAA – and only the second in ACC history – to lead his team in scoring, rebounding, three-point goals, blocks and steals. • Landry Nnoko ranked third in the ACC with 2.0 blocks per game. • Jaron Blossomgame was ACC Rookie of the Week on Jan. 13 after a 14-point, 14-rebound performance in Clemson’s 72-59 win over No. 13 Duke.

WOMEN’S BASKETBALL • Head coach Audra Smith’s first team went 13-19 overall and won a game in the ACC Tournament, a first in five years for the program. • The Lady Tigers stunned Georgia Tech to win in Atlanta for the first time since 2004, an 80-79 overtime triumph at McCamish Pavilion. • Leading scorer Nikki Dixon became the 23rd different player in Clemson history to score 1,000 career points in the win at Georgia Tech. She provided the game-winning layup with 8.5 seconds to play in overtime. • Dixon posted 37 steals to bring her three-year total to 185, ninth in school history. • Kelly Gramlich made 66 three-pointers, fifth-most in a single season in school history. • Gramlich made 130 career three-point goals, seventh in school history. • Gramlich was named to the All-ACC Academic Team a third straight year, and graduated with a communication studies degree in just three years. • Quinyotta Pettaway finished her career with 675 rebounds, 10th in school history. • Smith and the coaching staff signed six players for 2014-15, led by a pair of four-star prospects in the post.

CROSS COUNTRY • Roland Hakes led the Tiger men’s team in four of six meets, including a top-50 finish at the NCAA Southeast Regionals. • Aaron Ramirez was Clemson’s top male performer at the ACC Championships, scoring a 47th- place effort. • Grace Barnett and Cara Talty consistently led the Tiger women’s team, pacing Clemson in three meets apiece. • Hakes and Talty were both named to the All-ACC Academic Team at the end of the season.

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• The top team performance in the fall came at Furman, where the Tiger women took second place following four top-15 individual finishes.

WOMEN’S DIVING • Six members of the team earned bids and competed at the NCAA Zone B Championships in Greensboro, N.C. • All six competed in multiple events, including Danielle Reitsma – who competed in the one- meter, three-meter and platform dives. • Reitsma had the highest finish at zones, placing 10th in the platform final. She was also 10th in the event at the ACC Championships. • Emily Howard (24th) and Sarah Braun (21st) had the team’s top one- and three-meter finishes at zones, respectively. • Howard was ACC Diver of the Week on Feb. 11 after setting a school-record score in the three- meter dive (319.5) against Davidson and James Madison. • Howard was named to the All-ACC Academic Team after the conclusion of the season. • The Tigers were named a Scholar All-America Team for the fall semester by the coaches association.

FOOTBALL • The Tigers were seventh in the final USA Today poll, the program’s highest final ranking since Clemson won the National Championship in 1981. It marked the second straight season the Tigers were ranked in the final top 10 by USA Today, a first since 1987-88. • The Tigers defeated two top-10 teams, No. 5 Georgia to open the season and No. 6 Ohio State to end it. It was the second time in three seasons Clemson defeated a pair of top-10 teams. • After defeating LSU to end the 2012 season and Georgia to open 2013, Clemson became the first non-SEC school in history to defeat top-10 SEC teams in consecutive games. • Thirteen different players were named to an All-ACC team by the media or the head coaches. • Dabo Swinney was one of 10 finalists for the Liberty Mutual Coach of the Year – the third straight year he has been a finalist. • Swinney is the only coach in the nation to defeat a top-10 team in a bowl game in 2012 and 2013. • Offensive coordinator Chad Morris was named National Assistant Coach of the Year by the American Football Coaches Association. • Clemson led the nation with 123 tackles for loss, a school record. The Tigers led the country in tackles for loss per game (9.46).

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• The Tigers finished eighth nationally in passing efficiency, ninth in passing yards per game, 10th in total offense, 13th in sacks per game and 24th in scoring defense. • Wide receiver Sammy Watkins was a first-team All-American and finalist for the Biletnikoff Award after setting Clemson records with 101 receptions for 1,464 yards. He established 23 school records in just three seasons. • Watkins was one of five Tigers taken in the NFL Draft, No. 4 overall to the Buffalo Bills – tying Banks McFadden and Gaines Adams as Clemson’s highest draft selection in history. • Tajh Boyd was a finalist for the Unitas Award and Manning Award after becoming the 18th quarterback in college football history to throw at least 100 career touchdown passes. • Boyd was sixth nationally in passing efficiency (with a Clemson-record 168.9) and seventh in touchdown responsibility (44). • Hendricks Award finalist Vic Beasley was named first-team All-American by six different services after leading the Tigers with 13 sacks and 23 tackles for loss. • Chandler Catanzaro finished his career with 405 points, first in school history and second in ACC history. • Along with Watkins, Clemson’s other four players drafted were Brandon Thomas (100th), Bashaud Breeland (102), Martavis Bryant (118) and Boyd (233).

MEN’S GOLF • The Tigers fell two shots short of advancing to the NCAA national tournament, finishing sixth at the Sugar Grove Regional in May. • Clemson shot 13-under-par 851 at the ACC Championships to claim a third-place finish. • For the first time since 2009, the Tigers had two players finish in the top 10 individually at the ACC Championships – Austin Langdale and Cody Proveaux. Langdale’s ninth-place finish was the best by a Tiger freshman since Kyle Stanley in 2007. • Carson Young finished sixth individually at the Sugar Grove Regional, only the fourth freshman in school history to record a top 10 in an NCAA regional. • Langdale was individual medalist and led the Tigers to the team title at the Cleveland Golf Palmetto Intercollegiate in Aiken, S.C. in March. • Miller Capps claimed co-medalist honors at the Puerto Rico Classic in February, leading the Tigers to a fourth-place showing. He shot back to back rounds of 67 to finish the event at 12- under-par. • Proveaux’s top-five finish propelled the Tigers to a fourth-place effort at the prestigious Carpet Classic last fall. • Stephen Behr led the Tigers in stroke average for the season and was also a Capital One Academic All-District selection.

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• Prior to the season, Young won the South Carolina Amateur – the second straight for an incoming Tiger freshman (Proveaux).

WOMEN’S GOLF • In their inaugural season, the Tigers advanced to the NCAA Championships at the West Regional. Clemson’s all-freshman team took 13th place out of 24 teams in the regional at Cle Elum, Wash. • Clemson was ranked as high as No. 10 in its inaugural season. The Tigers were 10th by Golfstat and Golfweek at one point this spring. • The Tigers produced three runner-up team finishes in 2013-14 and two third-place efforts. • Ashlan Ramsey and Sloan Shanahan earned All-ACC honors in 2014, two of the five freshmen honored by the league. • Ramsey elected to turn professional after her rookie season. The No. 1 ranked amateur in the world for most of the past year led the Tigers in stroke average and won two fall tournaments. • Ramsey posted six top-10 finishes and six rounds in the 60s, both highs among the Tiger team. • Ramsey was one of eight women selected to the 2014 Curtis Cup team. • Ramsey received a sponsor’s exemption to compete as an amateur in the Kraft Nabisco Championship, one of the LPGA major championship events, in April. • Ramsey was ACC Player of the Month in September and Co-Player of the Month for October. • Shanahan fired the first shot in program history at the Cougar Classic, and finished runner-up in the event. She posted three top-10 finishes in 2013-14. • Ramsey and Shanahan both finished the season in the top 60 individual rankings by both Golfstat and Golfweek.

ROWING • Clemson achieved a high national ranking of No. 15 in the April 2 coaches association poll. • The First Varsity 8+ and First Varsity 4+ boats upset 16th-ranked Louisville in Redwood Shores, Calif., on March 30. • The 1V8 earned ACC Crew of the Week honors on March 25 after an undefeated opening month of the spring season. • The 1V4 recorded a runner-up finish out of 45 boats at the prestigious Head of the Charles in October. • The Tigers finished fourth at the ACC Championships, an event featuring eight schools for the first time in history. • Milena Heuer, a sophomore, was named second-team All-America by the CRCA. • Samantha Duggan, who rowed with Clemson’s 1V8, was named to the All-ACC first team. • Heuer received first-team CRCA All-South Region accolades at the end of the season.

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• Paula Wesselmann, a second-team All-ACC nod, was also part of Clemson’s top boat the majority of the season. Wesselmann also earned second-team All-South Region honors. • The program produced 11 CRCA National Scholar-Athletes, the nation’s second-highest total.

MEN’S SOCCER • The Tigers returned to the NCAA Tournament for the first time since 2006 and tied No. 18 Elon, falling on penalty kicks. • Clemson advanced to the semifinals of the ACC Tournament after a dramatic 2-1 victory at home over North Carolina. Kyle Fisher headed in the game-winner in the 83rd minute. • The Tigers defeated the Tar Heels in Chapel Hill earlier in the season, also by a score of 2-1. North Carolina was ranked sixth in the nation at the time. • The program compiled an 11-7-3 overall record, 5-4-2 in ACC play. The five wins matched the program’s highest ACC total since 1998. • The Tigers were ranked as high as fourth by Soccer America in September, the program’s highest ranking since the 2006 season. • Clemson’s defense was among the nation’s best, allowing just 0.91 goals per game to rank among the NCAA’s top 50. • Thomas McNamara was an All-American on and off the field, only the second player in Clemson men’s soccer history to achieve the feat in the same season. • McNamara was a second-team All-American by the National Soccer Coaches Association of America (NSCAA), and a first-team Capital One Academic All-American. • McNamara was a first-team All-ACC selection and All-ACC Tournament choice and finished the season with 22 points, most by a Tiger since Dane Richards in 2006. • McNamara was National Player of the Week by Top Drawer Soccer on Sept. 10 after scoring a goal in wins over South Carolina and No. 15 ranked Virginia. • McNamara was a second-round selection by Chivas in the 2014 MLS Draft. • McNamara and Kyle Fisher were both named to the NSCAA All-South Region team. • Fisher and fellow defender Jack Metcalf were both named third-team All-ACC. • Phil Jones was named South Region Assistant Coach of the Year by the NSCAA.

WOMEN’S SOCCER • The Tigers showed tremendous improvement in 2013, finishing with an overall 7-8-4 record, 4-7- 2 in the ACC. • Clemson’s four ACC wins and two league road wins (at Syracuse, at NC State) were both highs for the program since 2006. • The program had multiple All-ACC selections for the first time since 2007.

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• Kailen Sheridan had a highly decorated rookie season, culminating with a third-team All-ACC honor. • Sheridan was named to the All-ACC Freshman Team after allowing just 18 goals all season, with seven solo shutouts. • Sheridan posted top 10 single-season marks in goals against average, solo shutouts and save percentage. • Sheridan was named first-team Top Drawer Soccer Freshman Best and to the Soccer America All-Freshman Second Team. • In the spring, Sheridan earned an All-American Athlete Award from the National Strength & Conditioning Association. • Sheridan (Canada) and another Tiger freshman, Claire Wagner (U.S.), were both invited to their respective countries’ training camps for the 2014 FIFA Women’s U20 World Cup. • Vanessa Laxgang was also named third-team All-ACC after leading the Tigers with five goals and 12 points. Laxgang netted Clemson’s goal in a 1-1 tie against No. 3 Florida State. • Laxgang and Katelyn Reeve were named to the All-ACC Academic Team, while Laxgang was a Capital One Academic All-District selection.

MEN’S TENNIS • Clemson advanced to the NCAA round of 32 for a second straight season, the first the Tigers have made back to back appearances since 2006 and 2007. • The Tigers finished with a 21-9 overall record, 6-5 in the ACC. Clemson earned the No. 5 seed for the ACC Tournament. • Clemson defeated five teams ranked among the ITA’s top 40 at the time of the match, including 10th-ranked Ole Miss, 4-2 in Oxford on Jan. 26. • The Tigers knocked off 40th-ranked Purdue in the opening round of the NCAA Tournament in Lexington, Ky., by a score of 4-1. • Chuck McCuen’s team was ranked as high as No. 16 and finished the season 22nd in the ITA poll, giving the Tigers their highest final rankings in consecutive seasons (21st in 2013) since 1988-89. • Hunter Harrington and Dominique Maden advanced to the semifinals of the NCAA Doubles Championships to earn All-America honors. • The duo concluded the season with a 31-4 overall record. Their .886 winning percentage is No. 1 in school history for a single season. The 31 wins are third-most in school history for a single season. • Included among Harrington and Maden’s victims was the No. 3 national seed doubles team from Vanderbilt in the NCAA quarterfinals. • Maden earned All-America honors in doubles for a second straight season, and was also named second-team All-ACC as a senior in 2014.

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• Harrington received a first-team All-ACC nod. He concluded the season with a 24-13 singles record and was ranked in the top 50 by the ITA much of the spring. • Maden was named ACC Player of the Week on April 8. • John Boetsch was named ITA Carolina Region Assistant Coach of the Year.

WOMEN’S TENNIS • The Tigers won a home regional and advanced to the NCAA Round of 16 for the seventh time in the last eight seasons. Clemson made its 13th straight NCAA Tournament appearance overall. • Clemson defeated UNC Wilmington and Auburn before falling to No. 4 seed Duke in the quarterfinals in Athens, Ga. • The Tigers earned a share of the ACC regular season title after compiling a 12-2 conference record. Clemson won its first nine conference matches of the season. • Clemson closed its regular season in style, with 4-3 wins over No. 1 Duke and No. 7 North Carolina in the span of three days. • The win over top-ranked Duke on April 17 was the program’s first ever win over a No. 1 ranked team. • The Tigers also won matches against No. 11 Michigan and No. 15 Vanderbilt on Feb. 8 and 9 at the ITA Indoor National Championship. • Clemson was ranked in the top 20 in every ITA poll in the 2014 season, with a high mark of No. 11 on Feb. 18 and a final No. 13 ranking. It was the 11th time in the last 12 seasons the program was ranked among the top 20 in the final ITA poll. • Nancy Harris was named ACC Coach of the Year, a first in her brilliant coaching career with the Tigers. • Three players – Beatrice Gumulya, Romy Koelzer and Yana Koroleva – earned All-ACC recognition. Koroleva was a second-team selection, while Gumulya and Koelzer earned third-team nods. • Gumulya teamed with Jessy Rompies to advance to the quarterfinals of the NCAA Doubles Championships. Rompies closed the season with 32 doubles victories, tied for fifth-most in a single season in school history. • Koelzer and Koroleva earned spots in the NCAA Singles Championships, and both advanced to the round of 32.

TRACK & FIELD • Clemson totaled five All-Americans and nine All-ACC selections in Mark Elliott’s first season as head coach. • Mimi Land was ACC Outdoor Most Valuable Field Athlete after scoring the most points in the field events – she was All-ACC in the high jump and triple jump in both seasons.

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• Land and Tevin Hester earned indoor first-team All-America honors. Land tied for fifth in the high jump and Hester was seventh in the 60. • Whitney Fountain was All-ACC in the 60 and outdoor long jump, and placed 12th at the NCAA Outdoor Championships in the latter event. • Torian Ware was All-ACC in both seasons and advanced to the NCAA Outdoor Championships in the high jump. • Marlena Wesh was All-ACC in the outdoor 400, her 14th career all-conference accolade – tying her for fourth-most in program history.

VOLLEYBALL • The Tigers compiled a 15-16 overall record, 9-11 in the ACC. • Clemson won the Big Orange Bash on Sept. 7 after posting victories over South Carolina, Winthrop and Furman. The Tigers took down the rival Gamecocks in five sets on Sept. 6. • Mo Simmons was named first-team All-ACC after leading the league with 549 kills, one of the top five single-season totals in school history. • Simmons was an AVCA All-Region selection and was named ACC Player of the Week on Oct. 14. • Simmons finished as one of only seven players in school history to post at least 1,000 kills and 1,000 digs in a career. • Hannah Brenner was named Most Valuable Player of the Big Orange Bash, and earned ACC Player of the Week honors on Sept. 9 as a result of her performances in the event. • Leah Perri was named to the All-ACC Freshman Team after leading the Tigers with a .289 hitting percentage and finishing second on the team with 293 kills. • Perri was named ACC Rookie of the Week on two occasions (Oct. 14, Nov. 4).

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APPENDIX C - Clemson Football 2014 Final Attendance Figures

South Carolina State 81,672 North Carolina 79,155 NC State 78,455 Louisville 81,500 Syracuse 80,031 Georgia State South Carolina

2013-2014 Clemson Men’s Basketball Average Attendance – 7,456/game

2014 Clemson Baseball Average Attendance – 4,378/game

2013-2014 Clemson Women’s Basketball Average Attendance – 930/game

2013 Clemson Men’s Soccer Average Attendance – 2,642/game

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APPENDIX D - 2014 GAME-DAY FOOTBALL PROGRAM SALES INFORMATION SCENARIO

The football game-day program sales that the contractor will handle for CUAD works as follows:

The Friday preceding a home football game, the contractor will receive delivery of entire amount of football game-day programs for CUAD from the printer. Upon arrival, the football game-day programs are separated for Clemson University Sports Information, Suite Holders allotment, and the football equipment room. Once the inventory is taken, the football game-day programs are secured in the ticket booth storage room, located at Gate 13 of the stadium until game day.

On game-day, the contractor program supervisors are given an inventory sheet that is required of them to fill out during the day. This form consists of beginning inventory, delivered inventory, any other movement to track inventory and remaining programs. The program supervisors are responsible for delivering the football game-day programs to the group leaders and re-allocating the allotment of football game-day programs to each group, as determined by sales in their areas. Contractor in the past has used non-profit groups (NPO) to perform the sales of programs. In the past there have been four NPO groups that sold programs on game-day. These groups were required to sell programs inside and outside of the stadium until five minutes after the game begins or until the groups are sold out of programs.

Once the group has received word that they are to close their sales, they provide the remaining inventory to the program supervisors and return all monies to be reconciled at the specified money room, located at Gate 1. Each group also has a form that tracks sales of their given inventory and in essence illustrates how much money they are supposed to have at the conclusion of the day. The contractor, along with the NPO group leader, then reconciles each till (seven total, one for each gate), and prepares the money for deposit. Sunday, following the game, the concession manager prepares the deposit. The money that is deposited is reconciled with the quantity of programs that were sold. The detailed reconciliation form is then sent to the CUAD and the deposit is delivered to the bank on behalf of the CUAD. A copy of the deposit slip and deposit receipt is keep on file at the contractor’s office at Gate 1.

Clemson University Athletic Concessions Rev. 0 Bid # 56822870

APPENDIX E - SALE OF ALCOHOL INFORMATION FOR SELECT NON- ATHLETIC EVENTS

Successful contractor shall have the right and responsibility to vend alcohol products at concerts or events held in or around the noted athletic facilities. This applies to both indoor and outdoor events at any area located within the footprint of an athletic facility

For each event involving Alcohol, at a minimium the concession right’s holder shall be responsible for: TIPS and TEAM training of all employees handling Alcohol; Alcohol Insurance Policy; Special Event License/Permits; Distribution points and any equipment required to distribute product; Product and payment to supplier; Cash boxes and starting cash; Reconciliation for settlement immediately following the event; Payment of any taxes.

For each event involving alcohol sales the group putting on the event shall consult with concession right’s holder to: Determine products to be offered and price points of product; Determine time sales will start and stop; Discuss location of distribution points and min number of staff needed to distribute; Discuss location of Ticket and ID booths; Provide tickets and wristbands; Provide staff to reconcile tickets/cash; Provide signage related to sales polices; Discuss tents, bike rack and necessary tables for service, ID stations etc; Training for alcohol sales shall occur as often as needed to provide an adequate and well trained TIPS and/or TEAM certified staff in accordance with Clemson University Policy and State of South Carolina laws related to the sale and service of alcohol.

Clemson University Athletic Concessions Rev. 0 Bid # 56822870

APPENDIX F – SAMPLE CONCESSION MENU INFORMATION FOR SELECT NON-ATHLETIC EVENTS

The potential areas running the non-athletic events are interested not only in increasing concessions revenue, but in creating an atmosphere appropriate for each event to enhance the fan experience. We look to the contractor to be creative in product selection to match the demographics and expected attendance for the event. It is expected that there are several points of sale and that there is a variety of items for sale at each event. Items that generate cooking aroma are preferred and at least one of these items must be present at each event.

Some of the suggested product to be sold at non-athletic events include: Boiled and Roasted Peanuts Grilled Chicken Sandwiches Fresh Cut “Boardwalk” Fries Fresh Onion Rings Funnel Cakes – not pre-packaged Cotton Candy / Candy Apples Ice Cream Novelties Gyros and Baklava Sausage with grilled peppers and onions Philly Cheese Steaks Fruit Smoothie Drinks –virgin coladas Fruit Cups and other healthier options i.e. Hummus and Pita Pulled Pork BBQ / Slaw Nachos and Gourmet Nachos Tex-Mex Fajitas Bavarian Nuts Kettle Corn Buffalo Wings or Fingers Fresh Grilled Dogs and Burgers Artisan Sandwiches or Subs Fresh Squeezed Lemonade Kiddies size products and combos especially at family shows Fresh Salad

Clemson University Athletic Concessions Rev. 0 Bid # 56822870

APPENDIX G - SAMPLE CONCESSION MENU INFORMATION FOR CUAD EVENTS

CUAD is interested not only in increasing concessions revenue, but in creating an atmosphere appropriate for each event to enhance the fan experience.

Some of the suggested product to be sold at CUAD events include: Hot Dogs (regular and jumbo) Bratwurst Hamburger BBQ Sandwich Corn Dog Papa John Pizza Chicken Strips French Frys Funnel Cakes Nacho Grande Popcorn (bags and tubs) Peanuts (boiled and roasted) Pretzel (regular, pizza, jalapeno, cheese) Candy (M & Ms, Snickers, Skittles, Cracker Jacks, Potato Chips) 22 oz fountain 32 oz fountain Coffee Specialty Drinks Powerade Coke Diet Coke Sprite Bottled water Cherry Coke Fanta Orange Frozen Minute Maid Cheese Cup Dippin Dots Tiger Floats

Clemson University Athletic Concessions Rev. 0 Bid # 56822870

APPENDIX H - TRAINING/QUALIFICATIONS FOR CONCESSION WORKERS

Successful concession provider will host a minimum of one annual training session for service groups contracted to work. CUAD will be invited to participate and lead a section of this training. Concession provider supervisor or qualified designee will attend every requested event briefing usually held one hour prior to door openings for events. Successful concession provider will ensure that a regional or national representative of the company will conduct at least two site visits annually that involve CUAD staff and one of these visits will be during a football game and/or concert event.

Successful concession provider staff/group requirements:

For all CUAD events the following will be standard agreements related to staffing concession bays and portable carts/kiosks;

Servers must be at least 16 years old with 8-14 servers are permitted in each bay/stand;

Only working authorized personnel are to be located in the serving bays/stands;

The group representative will sign-in for his/her group and account for the number of workers in each bay/stand;

All concession employees will wear a wristband and an authorized credential noting full name and identification information issued by CUAD;

All concession employees are to come through one designated entrance and are to NEVER prop doors or gates;

Concession employees must be clean and well groomed in accordance with industry standards;

Concessions workers may either wear plain purple t-shirt or orange shirt with apron provided, but not include any other college or professional team logos;

Long pants that fit (no excessively baggy clothing) and closed-toe shoes are required;

Name tags, purple shirts and black aprons will be required for some non-athletic theatre events;

No hats may be worn except as required by state health regulations;

Servers are to remain in concessions bays/stands throughout the event and are never to stand against inner concourse walls or in portals in venues;

Gloves and sanitizers shall be provided for all serving staff in food service bays;

Clemson University Athletic Concessions Rev. 0 Bid # 56822870

Servers will not be permitted to serve public or handle food if they are sick or have any open wounds / rashes or skin infections;

Transaction “refresher” training will be conducted before each event with a designee for each bay/stand to ensure they know how to manage transactions efficiently and know where back-up supplies are located;

Bays/stands are to be fully staffed and open at least five minutes prior to doors, setting up in front of customers is not acceptable;

Customer suggestion and comment cards / boxes are to be at each bay/stand;

CUAD will collect these cards and review with provider to make corrections and improve service;