Clemson Total Campus Marketing – Addendum #1 Rev. 0 Bid #68301548

The following are questions asked by Offerors along with the response by . Any changes to the original scope reflected in these answers will take precedence over any information in the original Bid solicitation. Any information not addressed specifically in this amendment will remain as stated in the original Bid solicitation.

Questions are listed in order, and as written, by Offerors.

Q1. Please provide the terms and a copy of the agreement that the University has with the current Multi-Media Rights provider. A1. Clemson will provide a copy of the current contract separate from this request vial email to the requestor. If any other offerors require a copy, please email [email protected] we will provide copies via email.

Q2. Please provide a copy of the final settlement/royalty report for the last three fiscal years with the current Multi-Media Rights provider. A2. Due to current documents being marked Confidential and Clemson University not receiving the appropriate approval for sharing such documents at this time, we are unable to provide the requested Right's Fee Reports for the past three years. However, in an effort to provide the appropriate information for all potential contractors, in following normal State of guidelines, we are able to provide the current agreed upon financials (2013-2020), as submitted through the response to the previous RFP. Please note that these revenues were guaranteed for normal athletic department rights and not the Total Campus Marketing component. See attached Exhibit X.

Q3. Please identify any asset rights sold by the Athletic Department and please provide any detail on the assets and on any revenue that was generated from those assets as well as any associated expenses. A3. Clemson maintains an on-going major gift/donor base/advertising agreement with Tom Winkopp Real Estate/Developer, a product-limited advertising agreement Nike, Schutt helmets and Wilson/Demarini. In addition, Clemson University and Athletics were involved and continue to handle the RFP and assignment rights for the Pouring Rights (Coca-Cola), Isotonic Beverage (Gatorade) and Dining Hall, Premium Seat Catering and Concessions at Athletic events, as well as an affinity credit card program. Clemson also maintains the RFP and the revenue generated from on-site novelty stands, as well as the on-line store on www.Clemsontigers.com.

Please note, Clemson Athletics due to relationships on campus have structured agreements/partnerships and continue to investigate partnerships with some of the following companies. If advertising/sponsorship opportunities evolve, the right’s holder will be notified and either brought into the conversation and/or Clemson will represent the right’s holder.

Adobe Samsung Rust-o-leum Microsoft Daktronics Paciolan-Spectrum-StubHub The Cliffs The Reserve at Lake Keowee Oobe

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Q4. Please identity any asset rights currently associated with other designed University Departments on campus and please provide any detail on the assets and on any revenue that was generated from those assets as well as any associated expenses. A4. This is not readily available. While the University has several university-wide contracts that involved revenue sharing, there is no single, accurate tally of this outside of Athletics. Part of the purpose of this contract will be to have a partner that can assist us with managing these assets and current / potential revenues. Our pouring rights contract with Coca-Cola Bottling Company Consolidates averages about $1.3M in cash revenue per year, and would represent the largest non-athletic “rights” contract at Clemson.

Q5. Terms of all current sponsorship agreements (2015-16) including contract length, expiration date, current vs. projected revenue, cash investment level, trade/barter investment level, expectation of renewal and other information you deem important as well as copies of all agreements. A5. All sponsorship agreements are currently held with the current right’s holder and Clemson does not have that information, with the exception of those agreements discussed in Q3 and Q4.

Q6. Terms of all sponsorship agreements for the previous 2 years (2014-15 and 2013-14) including contract length, cash investment level, trade/barter investment level, and other information you deem important. A6. All sponsorship agreements are currently held with the current right’s holder and Clemson does not have that information, with the exception of those agreements discussed in Q3 and Q4.

Q7. 2015-16 forecast of all additional related revenue (gross and net) that would be included in a sponsorship and multi-media rights partnership as well as the terms and detail on all for the previous 2 years (2013-14 and 2014-15). Typical revenue lines include: a. Game Program Sales b. Official Athletic Website Revenues (those that will be included in partnership – i.e., subscriptions, auctions, etc.) c. Rights Fees (radio affiliates, television, mobile audio/video content) d. Post-season radio revenue billed to sponsors e. Other A7. All sponsorship agreements are currently held with the current right’s holder and Clemson does not have that information, with the exception of those agreements discussed in Q3 and Q4.

Q8a. Identify all category exclusivities and how many years remain on the current sponsorship agreements. A8a. We are aware of the following exclusives: 1. “Cottage development which would include attached and detached cottage homes that are built in what appears to be a single family community but is rented or sold to students”; 2. Soft drink and water category; 3. Isotonic Category;

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4. On-campus dining hall, catering/in-stadium concessions; 5. Apparel and shoes; 6. Baseball bats; 7. Affinity Credit Cards; 8. Alumni Travel Partner;

Q8b. Outside of the current MMR holder, are there any other third parties that have the opportunity to sell advertising/sponsorship inventory? A8b. As part of the current agreement with NueLion, there are specific inventory items that they are permitted to sell with our approval on www.clemsontigers.com. In addition, we are in our final year of an agreement with DORNA regarding courtside signage and they have the ability to sell a limited number of courtside signs.

Q8c. Please provide a list of sponsors, contract length and revenue associated with other Departments on campus (i.e. Alumni, Student Affairs) that the University anticipates the Contractor having the rights to sell and any exclusivities (i.e. Nationwide Insurance, Bank of America). A8c. 1) Nationwide; 2) Balfour; 3) BankofAmerica Credit Card Program; 4) M. Lahart; 5) Grad Images; 6) American Insurance Administrators, a USI Affinity company;

These are the contracts that we are aware of but do not have further info/details to provide at this time.

Q8d. Does the University envision the Contractor taking over all aspects of sponsorship sales within other designated University Departments (i.e. Alumni, Student Affairs) or will the Contractor simply have the right to sell sponsorships into these Departments? A8d: This will be an educational process for everyone involved with the overall goal of Contractor overseeing and having the right to sell approved sponsorships into these departments. The hope is that this becomes possible, but a big piece of if/how we handle this is based on what you offer in your proposal as far as how you intend to help this along.

Q9. If possible, please provide detail on all expenses directly tied to the sponsorship and multi- media area. Please provide all contracts/vendor agreements (radio, television, internet, etc.) where applicable. Please [provide] both 2014-15 actuals and 2015-16 forecasted expenses for all areas identified.

Operational Expenses:

1. Signage Production (design, printing, installation) 2. Promotional Merchandise 3. Official Game Day Program (print & design) 4. Print (schedule cards/posters, flip cards, calendars, etc.) 5. Equipment Rental (signage units, radio broadcast units)

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6. All Other Expenses

Media Expenses:

Expenses related to Football, Men’s and Women’s Basketball, Tailgate Show, The Solid Orange Fifth Quarter Show, Tiger Calls and Clemson Tiger Update Show.

1. Radio Market Clearance (per each sport and coaches show) 2. Line Transmission 3. Engineering 4. Digital/Internet/Streaming 5. Television Production (sporting events and coaches shows) 6. Broadcast Talent/Crew 7. Talent Travel (all air, hotel, meals, car rental, cabs, etc.) 8. Other

Coaches Fees/Endorsements:

1. Please identify any additional Coaches Fees beyond those identified in the RFP.

Administrative:

Please identify all expenses or information tied to the personnel currently assigned to the corporate sponsorship and multi-media rights program including any University personnel expectations.

1. Personnel: Please identify the number of people assigned to the project from the current multi-media rights provider as well as the titles and any compensation information if available. 2. Office Expenses: Please identify any expenses that the University either charges the current multi-media rights holder or provides at no cost per the terms of the agreement. 3. Telephone 4. Computer 5. Postage & Delivery 6. Office Supplies

A9. All sponsorship agreements and management agreements are currently held with the current right’s holder and Clemson does not have that information, with the exception of those agreements discussed in Q3 and Q4.

Q10. Please provide a copy of the current sales deck containing available marketing and media assets. A10. Clemson does not have a copy of the current sales deck since all the inventory exists with the current right’s holder. The inventory available for sale is noted within the current RFP.

Q11. Who is the current flagship radio station for football, men’s basketball and women’s basketball?

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A11. Although Clemson is not part of the agreement between the right’s holder and the “flagship radio station”, WCCP in Clemson, SC is noted as the flagship for football, men’s basketball, women’s basketball and baseball.

Q12. Please provide a copy the NeuLion agreement and/or terms of the current agreement. A12. Clemson will provide a copy of the current contract separate from this request vial email to the requestor. If any other offerors require a copy, please email [email protected] we will provide copies via email.

Q13. Can the University please provide a breakdown by sport of the cost associated with season tickets (2015-16) that the Contractor will have the opportunity to purchase for: a. Football, $ 340 each b. Men’s Basketball, $ 299 each c. Women’s Basketball, complimentary d. Baseball, $ 175 each e. Soccer, $ 50 each A13. Please see above. The overall IPTAY Seat Equity Value for just the football tickets is well over $ 120,000 annually.

Q14. Can the University please provide a breakdown by sport of cost associated with parking passes that the Contractor will have the opportunity to purchase for: a. Football b. Men’s Basketball c. Women’s Basketball d. Baseball e. Soccer A14. Currently, the Clemson University Athletic Department provides the number of football and basketball parking passes noted in the RFP as part of the agreement and there is not an additional charge; Clemson does not sell parking passes as parking is assigned per IPTAY level; however, the overall IPTAY Donation required by individuals to obtain these parking passes would be over $ 77,000 annually to IPTAY. Parking for women’s basketball, baseball and soccer is not provided to donors.

Q15. Can the University confirm that the same seats and/or better seat locations will be incorporated into the new Multi Media Rights agreement? A15. The right’s holder football seats for the 2016 season will be in similar locations; however the men’s basketball seat location will not be in similar locations due to the rebuild of . Clemson Athletics will work with the Contractor to assist in providing a variety of seating opportunities in the new Littlejohn Coliseum.

Q16. How many current tickets and parking passes are currently included in the current Multi Media Rights agreement at no additional cost? A16. Please see page 7 of the Scope of Work document already issued for ticket information as it is specific about the numbers.

Q17. What revenues does the ACC currently distribute to Clemson or the current Multi Media Rights holder for Satellite Radio?

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A17. The revenue does not come from the ACC to distribute, it comes from the current Satellite provider. Historically, the amount has been $ 44,000 annually, but please be advised that this is a negotiating year and the amount could change. Also, be advised that unlike other conferences, all Atlantic Coast Conference schools receive the same amount from the Satellite provider.

Q18. How many staff members are designated to the management of the sponsorship program (selling and implementation)? Please provide titles for all individuals. A18. Currently, the right’s holder has a general manager and four other individuals that serve on the staff.

Q19. Do the current University athletic facilities host any major events that do not include the Athletic Department's sport teams? (i.e. High School Championships, Concerts, Commencements) A19. Over the course of this agreement, there will be a limited number of High School Championships and Concerts, but that is not our main focus, nor should this be factored into any part of this agreement; however, Graduation and other “University” events will take place in Littlejohn Coliseum.

Q20. In addition to the one electronic copy that needs to be submitted through the Clemson University Online Bidding System are any additional hardcopies or electronic copies requested for a successful bid submission? If so, where should they be submitted? A20. The one copy of two files uploaded to the online bidding system is all that is required. Please do NOT send additional information.

Q21. May the prospective rights holder submit information we designate as confidential in a separate PDF file which may not be released without our written approval? A21. Yes, a redacted copy of your proposal should also be uploaded. See the bid attribute in the online system and the Bidding T&Cs for additional details on how to do this.

Q22. Given the investment necessary for a multi-media rights partner to appropriately and successfully launch a partnership with a university, an initial term longer than that detailed in the RFP would be financially and logistically advantageous to the University. May the prospective rights holders advance a proposal with longer initial and renewal terms? A22. Clemson is limited by State law to the 7 year term as outlined on page 2 of the Scope of Work (SOW) document. There will be no renewals beyond that term allowed on this contract.

A23. Please provide specifics for any currently planned renovations that the University plans to include in clause provided within the “New Facilities “section on Page 4. A23. At this time, we have nothing more to provide than what was discussed at the February 8th Site visit.

Q24. How much in current Trade/In-Kind Benefits does Clemson currently receive from the current Multi Media Rights Holder? A24. A limited number of complimentary pizzas, a limited number of Greenville News ads, a limited number of catering product and the rest in commercial broadcast time. Clemson is not interested in significant Trade/In-Kind efforts, unless it reduces annual costs.

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Q25. Per Page 11, please clarify whether the Contractor is expected to annually provide Clemson with $400,000 or $250,000 of in-kind products/services and/or commercial/promotional broadcast time on Network or its local market affiliate stations? A25. The overall number should be $400,000 and not $250,000 as this was a mistake. To clarify, this amount of In-Kind products/services is in addition, to the broadcast time requested on page 19, 22 and 25 of the Scope of Work document.

Q26. Is it expected by the University that the Contractor propose all four (4) offers included in the Bidding Schedule (Page 14) or only the options the Contractor feels are more financially advantageous to the University? A26. See Q27

Q27. The RFP, provides four different compensation models in the Bidding Schedule (Page 14). Must the Contractor submit offers for each of the four listed compensation models or may the Contractor choose the models they feel are more financially advantageous to the University? May the Contractor propose a different financial compensation model that is not included in the RFP either in addition to one or more of the stipulated compensation models or in lieu of any of the four compensation models included in the RFP? A27. Please submit the one that is most advantageous to the University; however, it would be the Contractor’s best interest to submit for all so it will allow the evaluators opportunity to compare each submitted bid.

Q28. May the Contractor suggest changes to the [University’s] contractual requirements or standard terms and conditions? If so, what is the format by which those suggested changes are to be submitted and by when must they be submitted? A28. Per the terms of the RFP, you are required to submit a proposal that agrees and does not conflict with the terms of the RFP. This is critical to ensure all offerors are being evaluated on the same terms and conditions. Your proposal may submit suggestions to modify the terms that Clemson may consider, but it these suggestions cannot be something the University has to accept. If there are current terms and conditions of the RFP that you feel you cannot accept, please send a request to modify the terms ASAP to the contract officer clearly indicating what you would propose to change and why the change is necessary. Clemson will consider if we need to amend the RFP to make changes for all offerors or not.

Q29. May the Contractor suggest additional terms and conditions that supplement the contractual requirements or standard terms and conditions but are not inconsistent with them? If so, what is the format by which those additional terms and conditions must be submitted and by when must they be submitted? A29. The terms may not conflict with any terms already outlined as part of the RFP. If there are additional terms you want to make part of your offer that you believe do not conflict with the current terms, we will consider them as part of your proposal, but be aware that any conflicting terms may deem your proposal non-responsive.

Q30. May the Contractor submit its own form of multimedia rights agreement that incorporates the Vendors standard terms and conditions and other contractual requirements? If so, what is the format by which the contract should be submitted and by when must it be submitted?

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A30. See Q 28 and 29. If it is supplied as reference only and/or as suggested language, this may be acceptable.

Q31. If the Contractor is required to post a performance bond, may the Bidder post a letter of credit or cash in lieu of a surety bond? A31. Clemson agrees to eliminate this requirement altogether. We may, in determining responsibility of an offeror prior to making an award, ask for more information in this area that we will request at that time.

Q32. Page 1, Paragraph 2 – Are all current campus (non-athletic) related revenues being transitioned to the Contractor? A32. No, nothing is being transitioned at this time. Current non-athletic contracts that the University has with 3rd parties for various rights will continue to operate under the terms of those agreements between Clemson and the 3rd parties. As those contracts come up for renewals or re-bidding, Clemson would envision the Contractor working with Clemson to identify better ways to package and market those rights where both parties would agree on how new contracts would be handled and/or transitioned.

Q33. Page 3, Radio Broadcast – second to last sentence – Contractor request the following language: “The partners will work together to develop both the on-air content as well as the advertising avails to maximize broadcast integrity and revenue.” A33. Clemson will agree to this language, but the intent is to limit the excessive number of live reads by the radio talent in order that it does not impact the overall quality of the broadcast.

Q34. Page 3 & Page 33, Exhibit F - Highlight Video – Contractor proposes to revise the language and outline Contractor’s involvement connected to the Highlight Video to only be if a Clemson teams’ on-the-field accomplishment warranted a video that would be marketed to public and be subject to revenue opportunities. A34. Clemson cannot agree to this change as the Contractor does not have the rights to provide a highlight video for sale as those rights are held by the Atlantic Coast Conference Office.

Q35. Page 4 – New Facilities – Regarding any newly created revenue generating opportunities, it is understood that Clemson expects to be compensated for new revenue streams. Contractor proposes adding language stating that “should these facilities produce material incremental partnership revenue, the parties will mutually agree to discuss a potential enhanced right fee structure for subsequent years.” A35. Clemson cannot agree to this change.

Q36. Page 5, Paragraph 5 –Does reference to www.daboswinney.com apply to any and all coaches’ websites in the future? Assuming this opportunity transpires – would Contractor manage all sponsorship revenue? A36. This would pertain to any and all coaches’ websites in the future with the understanding that any advertising must be agreed upon by the University, prior to any potential sale. In addition, the number of available advertising locations and frequency may be similar to what is currently available through www.clemsontigers.com.

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Q37. Page 7, Memorial Stadium Suite/Football Tickets & Men’s Basketball, WBB and Baseball Tickets – Contractor requests the following:  To retain current game ticket/parking pass allocation and suite access (as historically managed) as well as the ability to receive additional tickets/parking passes to grow the partnership.  IPTAY donations connected to game tickets with remain as historically managed. A37. Please see answer to Q13. Clemson will assist in obtaining tickets to assist in growing sponsorships, but it needs to be clear that football season tickets for the 2016 season will be at an all-time high, so opportunities will be limited, as well as location limits.

Q38. Page 8, USC-Clemson Football Game – Contractor requests access to the historical level of tickets for the annual USC-Clemson Football Game. A38. This question is not clear and Clemson is not able to provide an answer.

Q39. Page 8, Day-At-The-Game Tickets – Contractor request the day-at-the-game tickets be either an Atlantic Coast Conference or “Power Five” Conference opponent. A39. Clemson cannot agree to this change due to the discounted rate, but can agree that we can discuss opportunities with the understanding that tickets are based on availability.

Q40. Page 9 & Page 39, Exhibit I – Licensed Promotional Items – Contractor request the ability for the partners to mutually agree on the go-to-market strategy, parameters and rate card for all IP Rights. Contractor envisions there will be a mutually agreed upon rate card developed for promotional use of Clemson IP Rights. Rate Card investment levels/tiers will be contingent on:  Advertiser category (i.e., banking, auto, etc.)  Type of client (local or national)  Length of time mark will be used (i.e., year-round, seasonal, etc.)

In addition, Contractor request the ability for the partners to mutually agree on a sponsor investment level that would allow the royalty-free use of the Clemson marks for production of a premium item. A40. Clemson cannot agree to this change…the specifics of the logo use is very clear on page 9 and 39 of the Scope of Work document.

Q41. Page 9 - Coke, Aramark & Gatorade – Contractor understands that the RFP process will be managed by the Clemson Procurement Office. Contractor request to be compensated for all inventory/assets utilized that are managed by the Contractor. A41. Clemson is not sure what this question means. It is our understanding that the current right’s holder is compensated for inventory/assets utilized by Coca-Cola and Gatorade. The current right’s holder is not compensated for inventory/assets under the current Dining Hall agreement, WestZone Kitchen agreement and Concession agreement, but there is a current sponsorship agreement with ARAMARK that the current right’s holder is compensated for inventory/assets which includes primarily tickets.

Q42. Page 11, Trade – Please clarify the difference in the trade amounts listed. Contractor assumes $400,000 is the correct historical amount. A42. That is correct.

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Q43. Page 12, Final Paragraph, Top Five Provision – Contractor suggests the following language: Contractor will provide an annual (Year-In-Review) report for the Clemson property as well as a list of its Top 5 properties (by revenue) and will discuss/compare inventory and category offerings that drive revenue. A43. Clemson cannot agree with this language.

Q44. Page 14 – Bidding Schedule - Is Contractor required to submit a bid for all four (4) schedules or can a specific schedule(s) be focused on and chosen? Would an alternative financial model be considered? What methodology is being utilized to determine projected revenue for sake of share calculation? A44. See Q27

Q45. Page 17 & 18 – Exhibit B - Contractor request language revisions to include:  The Contractor will make commercially reasonable efforts to cover the entirety of the State of South Carolina for football and men’s basketball  The Contractor will make commercially reasonable efforts to secure a FM station in the Greenville, SC market for football and men’s basketball that maintains 100,000 watts of power.  Contractor will make commercially reasonable efforts for the current Clemson and Greenville market stations to continue their Clemson Tiger Sports Network affiliation; however, neither will be provided first right of refusal. A45. Clemson cannot agree with this language.

Q46. Page 19, Exhibit B (2nd paragraph), Page 21, Exhibit C (4th Paragraph), Page 26, Exhibit D/Tiger Calls (6th Paragraph), Page 31, Exhibit E (2nd Paragraph) – Contractor requests the following edits:  Exhibit B: “The contractor will make commercially reasonable efforts to secure from affiliates a minimum of ten (10) 30-second ROS commercial segments per week…”  Exhibit C: “The Contractor will make commercially reasonable efforts to provide day and night coverage….”  Exhibit D/Tiger Calls: “The Contractor will make commercially reasonable efforts to provide the State of South Carolina….”  Exhibit E: “The Contractor will make commercially reasonable efforts to clear over-the-air times….” A46. Clemson cannot agree with this language.

Q47. Page 25 & 26, Exhibit D/Tiger Calls – Contractor requests the number of Live Coaches Shows/Tiger Calls broadcasts number of shows and location to be mutually agreed upon. A47. Clemson cannot agree with this language; however Clemson is willing to discuss opportunities for a limited number of live shows/Tiger Calls to be taken on the road, but cannot guarantee this at this time.

Q48. Page 26, Tiger Tailgate Show – Contractor requests the number of 240-second (4 min.) segments per broadcast provided be mutually agreed upon. A48. Clemson cannot agree with this language.

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Q49. Page 27, Clemson Tiger Update Show – Contractor requests the following edits: Contractor will make commercially reasonable efforts to clear the program twice (2X) per day on each affiliate as well as secure drive time clearance. A49. Clemson agrees to this change.

Q50. Page 49, Exhibit O, Social Media Guidelines – Contractor requests mutual agreement on investment threshold for Social Media Advertising. The partners instead mutually agree on the rate card investment for all social media advertising. In addition, Contractor requests two (2) commercial sponsored social media posts per week on each of the platforms. A50. Clemson cannot agree with this language.

Q51. Can you provide year-end settlement statements for the past three years? Do these revenues include the excluded categories (Nike, Gatorade, etc.)? A51. They do not include Nike, but do include Gatorade.

Q52. Who are your “peer institutions” as it pertains to the “top 5 of similar scope contracts”? A52. Georgia, N.C. State, Auburn, Florida State, South Carolina are some schools that would be considered peer institutions as related to the Athletic side of this contract.

Q53. Is there flexibility on the length of the contract term? Can extensions be longer than one year? A53. See Q22.

Q54. What consideration is given to a signing bonus, or to long-term contracts, should the contract be terminated early per the termination for convenience clause? A54. It would be pro-rated.

Q55. How will trade accounts be recognized by the University? What inventory items are used to fulfill these trade accounts? What services are provided in the $250K trade allotment? A55. See Q24 and Q25.

Q56. Who pays production costs for the inventory listed in Exhibit N (design, printing, and shipping)? A56. Noted below are the items that Clemson paid for last year. If the Contractor feels it can get better pricing, please include that information in the response.

Football Season Tickets (Premium and Outside Seats) CUAD Men’s and Women’s Basketball Tickets CUAD Baseball Tickets CUAD Soccer Ticket CUAD Football Parking Passes CUAD Basketball Parking Passes CUAD Football Game-Day Programs CUAD Schedule Cards CUAD Football, Basketball Posters CUAD Other Sport Posters/Flip Cards CUAD Basketball Game-day Cards/Programs CUAD Orange...The Experience CUAD Page 11 Clemson Total Campus Marketing – Addendum #1 Rev. 0 Bid #68301548

Football Magnets CUAD/Contractor Basketball Magnets Contractor Fall Sport Magnets Contractor Spring Sport Magnets Contractor Fan Day Autograph Books CUAD Football Fan Guide Contractor Ticket Envelopes CUAD Sports Calendars Contractor Trading Cards (baseball only) CUAD

Q57. What is the current revenue share/commission structure for the NeuLion deal? Is the rights holder responsible for any website costs? A57. Currently Clemson handles the expenses associated with the web-site. Clemson also receives a limited amount of revenue from NeuLion regarding ad sales.

Q58. Can you provide annual reimbursement amounts for the Play-by-Play and Color talents who are University employees? A58. Clemson is currently reimbursed for the purposes below. In regard to the basketball color position, that is outside of the current job description and those funds are paid directly to the staff member.

Position # Games 1415 Rate 14-15 Budget FB Play-by-Play 12 $500.00 $6,000.00

Tiger Calls (FB & 24 $175.00 $4,200.00 MBB)

TV Show - (FB Only) 13 $200.00 $2,600.00

BSB Play-by-Play 32 $150.00 $4,800.00

Daily Show 35 $100.00 $3,500.00

$21,100.00

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Q59. What is the maximum number of staff you can accommodate in an on-campus office space? Is the rights holder responsible for any office-related costs? A59. At this time, Clemson does not have space available an on-campus office. Space may become available in the next few years.

Q60. Do any other third parties have an opportunity to sell advertising/sponsorships? A60. See Q8.

Q61. For any multi-year contracts that extend into the new contract term, can you provide the client name, expiration date and amount? A61. Clemson does not maintain any of the sponsorship agreements, except those noted in Q8 and Q3.

Q62. Do you currently have any beer or state lottery sponsors? A62. Yes. Please see page 10 of the Scope of Work document already issued regarding the specifics guidelines for use.

Q63. What is the athletic allocation from the Coke contract? What are the exclusivity of products included in the agreement (e.g. water, energy drinks, tea, coffee, etc.)? What inventory is required to fulfill the agreement? A63. See A4. The language from the contract that defines the “beverages” covered under the contract state:

A. All carbonated and non-carbonated, natural, or artificially-flavored nonalcoholic beverages for independent consumption, and for use as mixers with alcoholic beverages and otherwise, including, but not limited to: nonalcoholic beverages with nutritive and nonnutritive sweeteners; ready-to-drink tea; flavored and/or sweetened mineral water; natural or artificially flavored nonalcoholic fruit juices; fruit juice containing drinks; fruit-flavored drinks (sweetened or unsweetened); fruit punches and ades; hypertonic, hypotonic and isotonic energy and fluid replacement drinks (sometimes referred to as “sports” drinks) and bottled or canned water (in individual servicing size containers); and

B. All drinks or beverage bases, whether in the form of syrups, powders, crystals, concentrates, or otherwise, from which such drinks and beverages are made.

The exception to this is the separate contract for Gatorade.

Q64. What are the contract values for Gatorade, Tom Winkopp Realtor, Nike and DeMarini/Wilson? What inventory items are used to fulfill these contracts? Do these contracts have exclusivities? A64. See Q8.

Q65. How many sponsors currently have use-of-marks rights? What has been the spending threshold for a sponsor to use the University’s marks? A65. See page 9 for information. .In the mid-80’s, the Clemson University Administration wanted to strengthen the association between Clemson University and the City of Clemson. Page 13 Clemson Total Campus Marketing – Addendum #1 Rev. 0 Bid #68301548

Among many items that were considered was the approval of the use of our marks to show a connection, as well as the approval for the proper use of the marks. The use of the tiger paw and/or other federally protected marks must be used to show an association between the two parties and not to be used as an endorsement of the business and or company. In addition, the marks cannot be used to co-mingle with the business’s marks. At this time, a considerable amount of discussion took place regarding the use of the marks with the Co- Branded Bi-Lo. In exchange for the use of the marks, Bi-Lo had to agree to continue the six figure sponsorship and adhere to the guidelines.

Q66. Are top level sponsors protected in all athletic areas, including camps? A66. No due to the fact that a majority of the camp are privately owned by the individual coach.

Q67. Who are current sponsors of the Dabo’s All-In Team Foundation? A67. BlueRidge Security Solutions, Southern First Bank, Duke’s Mayonnaise, Oobe, among others.

Q68. Can you provide names of sponsors currently endorsed by Coach Dabo or any other coaches? A68. Blue Ridge Security, Nike, Hardees, Coca-Cola, Hardees, Oobe, St. Francis Hospital, and the All-In Foundation.

Q69. Are there currently sponsorships for the Palmetto Series and can you provide any detail? A69. See page 7 of the Scope of Work document already issued that addresses this item.

Q70. Who produces the current TV shows and what are production costs? A70. That information would be held by the current right’s holder.

Q71. Are there any costs associated with current TV clearances? A71. That information would be held by the current right’s holder.

Q72. Is the University or the rights holder paying to clear markets on the current radio network? If so, to whom and how much? A72. That information would be held by the current right’s holder, but the University is not responsible for any payment to clear markets.

Q73. Are any current radio affiliates paying a rights fee to the right’s holder? If so, who and how much? A73. That information would be held by the current right’s holder, but the University is not responsible for any payment to clear markets.

Q74. What is the current satellite radio rights fee the University is receiving? A74. Those funds are distributed from the provider to the right’s holder. It has been approximately $ 53,000 annually; however it is currently under negotiations at this time. In addition, unlike other conferences, each institution in the ACC receives a similar amount.

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Q75. Do you have a current seat-back sponsor? If so, can you provide any historical data (revenue generated, cost to fulfill) and when does that contract expire? A75. That is currently held by the current right’s holder and is part of the overall agreement.

Tier 1 Tier 2 Tier 3 2013 $45 $45 $45 2014 $49 $55 $60 2015 $49 $55 $60 2016 Suggested Price $50 $60 $65

Game-Day Pricing

2013 - $7; 2014 - $8; 2015 - $8

Q76. For football, if additional suite or premium seat tickets are needed, what is the cost and availability? A76. There is no availability to secure at this time.

Q77. For basketball, if additional premium seat tickets are needed, what is the cost and availability? A77. See Q2

Q78. Can you provide a list of campus-wide contracts (noting exclusivities), to include pouring rights housing, bookstore, banking, etc.? A78. o Bookstore – B&N (contract thru 5/2020) Exclusive rights to sell books and bookstore related items and services on campus; o Foodservice – ARAMARK (contract thru 6/2020) Exclusive rights for food service (incl all catering) on campus; o Pouring Rights – CCBCC (contract thru 7/2019) Exclusive pouring rights on campus with the exception of Gatorade; o Hendrix Center Bank – PNC Bank (contract thru 5/2019); o ATMs on campus – various (contracts thru 6/2020); o Office Supplies – Staples (contract thru 9/2019) Exclusive Office Supplies; o Managed Print – Ricoh (contract thru 3/2017) Exclusive print, copier, supplies; o Rental Car – Enterprise (contract thru 6/2018)

In reality there are many more University wide or even State wide contracts for various good and services, but we believe the ones listed above are the most visible on campus and the ones worth specifically noting. For this contract, none of these contracts will be transferred to the winning Offeror. As these opportunities come up for renewal or solicitation of new contracts, any opportunities will be explored as part of this partnership to explore better ways to handle and maximize revenue within State procurement rules.

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Q79. Is all student housing owned and managed by the University? A79. All on campus housing is managed by University Housing. Clemson has not outsourced this management function.

Q80. Will the rights holder have an opportunity to activate in and around university housing, to include sleep areas, laundry, restrooms, common spaces, etc.? A80. Yes, we absolutely envision this being an opportunity on the non-athletic side of this contract.

As a result of delay in issuing this amendment, the RFP closing date has been extended. See detail in the online bidding system.

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As a result of details shared during the Site Visit on 2/8/16, Exhibit V is being added here to provide some additional information

Exhibit V – Inventory Comparison LJC

Basketball Digital Signage

2014-15 Littlejohn Inventory Proposed 2016-17 LJC Inventory Centerhung Display; Six (6) Digital Sides for replays, features & static graphics; Sizes: Sideline View 15'7 (h) x 28'1 (w); Labeled as #1 on drawings Centerhung Display; Four (4) Digital Sides for replays, features & static Baseline View 10'4 (h) x 18'8 (w); Labeled as #2 on drawings; graphics; 7'3 (h) x 11'5 (w) Under Belly View 8'7 (h) x 14'10 (w); Labeled as #3 on drawings Four (4) Digital Displays above centerhung display 208 x 32 in size Twelve (12) Digital Displays above all small portals; 13'1 (w) x 2'8 (h); Labled (pixels); 15'7 (w) x 2'5 (h) as #4 on drawings Three (3) Courtside Digital Tables (TV Viewable); 28' (w) x 2'1 (h); Labeled Four (4) Courtside Digital Tables (TV Viewable) 1152 x 64 in size (pixels) on #5 on drawings Four (4) Courtside Digital Tables (Non TV Viewable) 37' (w) x 2'1 (h); Three (3) Courtside Digital Tables (Non TV Viewable) 864 x 64 in size Labeled as #6 on drawings N/A Two (2) two sided stanchion displays; Labeled as #7 on drawings One (1) Large Digital Display on Fascia of Club; 68'10 (w) x 3'10 (h); Labeled N/A as #8 on drawings Four (4) Digital Displays above large vomitories; Each sign will be split between sponsor signage and closed captioning; 52'6 (w) x 2'8 (h); Labeled N/A as #9 on drawings Televisions on Concourse; Potential opportunities to be discussed at a later N/A date Two (2) South Hall Digital Displays (12' x 7'); Potential opportunities to be N/A discussed at a later date Notes * All sponsored content will begin each game when doors are opened; Crowd prompts will be displayed on all boards for team entrance, national anthem, alma mater, team introductions and tip-off * In-Game, Approximately 15% of all digital signage will be used for crowd prompts (Defense, Get Loud, Noise Meter, etc.); Courtside & stanchion displays to be closer to 5% * During post-game crowd prompts will reflect a Clemson Victory, upcoming games, stats and alma mater along with any sponsored post-game items * During Free Throws, all digital displays (with the exception of the Courtside and Stanchion Displays) will remain static with Clemson graphics * Clemson Athletics will receive between ten and twenty percent of inventory on all displays for internal messaging (Next Game, Tickets, IPTAY, etc.) , sponsors (Nike, Winkopp, etc.), stats and out of town scores *All drawings and sizes are current as of 2-8-16 and potentially could change

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Page 18 Clemson Total Campus Marketing – Addendum #1 Rev. 0 Bid #68301548

DATE: February 11, 2016

Asset inventory, not including ticket, IPTAY or Major Gift Donations.

The Reserve Four (4) Replay at football; Two (2):15 video clips per half with limited audio at football and basketball; Pro-Ads in Littlejohn and Memorial Stadium; Four (4) ads in Orange ...The Experience; Ad in game-day football program; Rotating ad on clemsontigers.com Stuffers in football, basketball, baseball, bowl mailers;

BankofAmerica (credit card) Exclusivity in the affinity credit and debit card category; Ad in game-day football program; Rotating ad on clemsontigers.com Two replays or graphic displays in football, basketball, baseball and soccer; One (1) PA at football, basketball, baseball and soccer;

The Pier/Winkopp/Trehel

Exclusivity for all Clemson Athletic Inventory, excluding radio and TV as it pertains to University Oriented Cottage products. University Oriented Cottage products are defined as, Cottage development which would include attached and detached cottage homes that are built in what appears to be a single family community but are rented or sold to students. Logo on all sport distributed shirts, including Solid Orange Freshman picnic; Placement opportunities at Gate 1 at Memorial Stadium, Littlejohn student ticket gate and Doug Kingsmore student ticket gate; Inside back cover ad in football game-day program; Outside back cover ad in Orange...The Experience; Stadium cups; Page 19 Clemson Total Campus Marketing – Addendum #1 Rev. 0 Bid #68301548

Westzone Club, Prowl and Growl display opportunity; Four (4) replays in football and basketball; Title sponsor of basketball halftimes; Trehl Noise meter at football, basketball and baseball games Pro-ads in football; Dorna signage in Littlejohn; Stuffers in football, basketball, baseball, bowl mailers; Cajun Café permanent signage;

Nike Exclusive Shoe and Apparel provider for Clemson Athletics beginning July 1, 2014; Digital and Permanent Signage at all Athletic Venues; Opportunity to set-up displays and other marketing items at Athletic Venues; Ad in football game-day program and on all season, single-game sport posters; Public Address Announcements at each regular season event; Logo on schedule cards; Logo on clemsontigers.com and other digital media assets;

Wilson/Demarini Exclusive bat provider for Clemson Baseball; In venue signage on Outfield Fence and dugout fascia Logo on schedule card and poster; Other opportunities for in-venue exposure;

Coca-Cola Designate as the “Official Soft Drink Partner of the ”; Right to use Clemson marks with Clemson’s permission; Football pro-ad (fascia signage) digital rotating logos; Football Pawvision (video board) animated feature, along with eight (8) replay sponsorships; Basketball DORNA rotating digital signage (courtside signage); Basketball permanent signage (courtside); Basketball permanent press row signage (two placements); Basketball permanent goal pad signage; Basketball permanent overhead scoreboard signage; Basketball Pawvision (video board) animated feature, along with four (4) replay sponsorships; Baseball permanent signage on scoreboard; Baseball Pawvision full screen graphics four (4) times per game; (Soccer) permanent scoreboard signage; Riggs Field full screen graphics four (4) times per game (if video board is installed); Jervey Gym (Volleyball) permanent scoreboard signage; Rock Norman (Track) permanent scoreboard signage; Illuminated Co-Branded Menu Boards for all Permanent Athletic Facility Concession Stands where available. Five (5) 30-second commercials during each regular season football game broadcast (12); Three (3) 30-second commercials during each regular season Men's Basketball game broadcast (29); Three (3) 30-second commercials during each Women's Basketball game broadcast

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(12); Two (2) 30-second commercials during each Baseball game broadcast (36); Open and Closing Billboards for all game broadcasts Coaches' Show Network - One (1) 30-second commercial during each of the thirteen (13) football and thirteen (13) basketball coaches' television shows to include Open and Closing Billboards. Football game-day program (center spread two full pages); Men’s basketball flip-card/poster (four games); Women’s basketball flip-card/poster (four games); Baseball flip-card/poster (season); Orange…The Experience (Eight editions, full page ad); Men’s and women’s basketball season poster; Men’s and women’s basketball schedule magnets; Tiger Tailgate Show area (10 X 15 area, seven home games); display opportunities may contain a mutually agreeable number of opportunities; if sampling is desired, sampling must take place prior to gates opening; exit sampling is difficult for football; Littlejohn Concrete Pad (100 X 25 area for three home games). Primarily used for large road- show vehicles; Opportunity on a case-by-case basis to be determined in concert with Clemson, to display show cars, trucks and touring exhibits during select Clemson sporting events; Concourse Kiosks: Opportunity set up temporary concourse kiosks at Memorial Stadium, Littlejohn Coliseum and during select regular season home games in order to display and promote products and services; Coke provides the signage, display items, set up and staffing for the locations; if sampling is desired for basketball, baseball or soccer, sampling must take place at the conclusion of the athletic event; Clemson also would like to include the opportunity for Coke to participate in the annual Prowl & Growl meetings which take place throughout the entire state of South Carolina and into Georgia and North Carolina. It would be our suggestion for Coke either have a local representative attend each Clemson Club meeting and we could coordinate a tabling opportunity to solicit Clemson fans. If not, we would request the opportunity to secure Coke Clemson specific material which could be placed on each placemat prior to the meeting/meal; Customer entertaining opportunity – would only want a table or 8 tickets to this event; Coke will provide the following items annually for fan participation and interaction at the regular season home events; the Coke will receive public address announcements, signage and printed promotion for the activities; Men’s Soccer, $ 1,000 of product or prizes and $ 1,000 of product or prizes for grand prize (items to be mutually agreeable to both parties) Women’s Soccer, $ 1,000 of product or prizes and $ 1,000 of product or prizes for grand prize (items to be mutually agreeable to both parties) Football, $ 3,000 of product or prizes and $ 3,000 of product or prizes for grand prize (items to be mutually agreeable to both parties) Volleyball, $ 1,000 of product or prizes and $ 1,000 of product or prizes for grand prize (items to be mutually agreeable to both parties) Women’s Diving, $ 1,000 of product or prizes and $ 1,000 of product or prizes for grand prize (items to be mutually agreeable to both parties) Men’s Basketball, $ 3,000 of product or prizes and $ 3,000 of product or prizes for grand prize (items to be mutually agreeable to both parties) Page 21 Clemson Total Campus Marketing – Addendum #1 Rev. 0 Bid #68301548

Women’s Basketball, $ 3,000 of product or prizes and $ 3,000 of product or prizes for grand prize (items to be mutually agreeable to both parties) Men’s Tennis, $ 1,000 of product or prizes and $ 1,000 of product or prizes for grand prize (items to be mutually agreeable to both parties) Women’s Tennis, $ 1,000 of product or prizes and $ 1,000 of product or prizes for grand prize (items to be mutually agreeable to both parties) Baseball, $ 3,000 of product or prizes and $ 3,000 of product or prizes for grand prize (items to be mutually agreeable to both parties) Men’s Track, $ 1,000 of product or prizes and $ 1,000 of product or prizes for grand prize (items to be mutually agreeable to both parties) Women’s Track, $ 1,000 of product or prizes and $ 1,000 of product or prizes for grand prize (items to be mutually agreeable to both parties) Rowing, $ 1,000 of product or prizes and $ 1,000 of product or prizes for grand prize (items to be mutually agreeable to both parties) IPTAY Collegiate Club Rewards program, $ 5,000 of product or prizes of product or prizes and $ 2,000 for grand prize (items to be mutually agreeable to both parties); IPTAY Representative Program, $ 5,000 of product or prizes and $ 2,000 of product or prizes for grand prize (items to be mutually agreeable to both parties); Fans come to a Coke designated location, preferably Bi-Lo or a mutually agreeable C-store Vendor, where a Clemson Tiger will be holding an appearance; Register-To-Win co-branded sweepstakes that must be entered at the Coke designated locations, preferably Bi-Lo or a mutually agreeable C-Store Vendor; Co-Branded Clemson / Coke premiums in designated locations, preferably Bi-Lo or a mutually agreeable C-Store Vendor for decoration and distribution to customers; Opportunity to place coupons/information in football season ticket mailer (14,000); Opportunity to place coupon/information in basketball season ticket mailer (5,000); Opportunity to place coupons/information in baseball season ticket mailer (2,000); Opportunity to display devices at seven Collegiate Club football ticket pick-up dates; Coke will be a big part of Clemson’s “My Orange Update” e-Newsletter www.myornageupdate.com to Athletic season ticket holders and IPTAY donors. This will be a 37-week publication that will keep Clemson supporters up-to-date on all of the latest information on all of Clemson’s athletic teams. All elements Coke would sponsor will include a direct link to Coke websites and/or any specific pages on that site per Coke request; Rotating Banner Advertising Run, In-Story Ad, Skyscraper Ad. Advertising run throughout www.clemsontigers.com for the term of partnership with a link to the sponsor’s website. 40,000 orange Tiger rags with Tiger paw in middle and IPTAY and Coke logo in corners to be distributed at athletic events during season; Cup Sponsor, Coke will have the largest of the corporate logos on these cups; there will be other sponsors on the cups, but none will conflict with the Coke; Co-Sponsor of Football Fan Appreciation Day, Spring Football Game and “Rock the John” opportunity; Co-sponsor on the Tuesday prior to school beginning in August “GET YOUR FIRST SOLID ORANGE T-SHIRT” event involving all 3,000 incoming freshmen; Coach's Exclusive Sponsorship. The Athletic Department grants to the Coke the exclusive soft drink sponsorship of the Clemson football coach, the head men’s basketball coach, and the head women’s basketball coach provided, however, that such coach shall not be precluded from endorsing non-soft drink products. Notwithstanding anything contained herein to the Page 22 Clemson Total Campus Marketing – Addendum #1 Rev. 0 Bid #68301548

contrary, the Athletic Department shall not be precluded from granting advertising rights in connection with radio and television broadcasts for the advertisement of beer, and nonalcoholic beer. Also, a portion of the unassigned funds will be designated for the All-In Ball, Football Camp and the Ladies Clinic. Amount is noted on the overall spreadsheet. Request opportunity for Coke to describe recycling or Green Campaign or initiative during Athletic events and the commitment that the partner will make during the campaign; Coke agrees to provide 500 cases of product annually to the Athletic Department; provided, however, that the Athletic Department may make periodic requests to increase this quantity and Coke shall honor such increases, as it deems reasonable. Coke shall also produce for sale beverages in commemorative drink cans or bottles as designed by Coke and reasonably acceptable to the Athletic Department, in quantities to be determined by Coke. All beverage dispensing equipment in the Athletic Department facilities (other than in the exempt areas) shall be provided by Coke, carry co-branded panels which are clearly visible to the purchasing public, and advertise beverages of the Coke. Where it is not possible to provide such trademark advertising visible to the public, the Athletic Department shall otherwise provide for the prominent display of such co-branded point-of--sale advertising in a manner and location acceptable to Coke. Coke will supply up to 100 powered lockable coolers, which may be branded for the Executive Suites in Memorial Stadium. In addition, the exclusive partner will provide service and maintain these coolers. The coolers will be used ONLY during football season. There may be additional requests for smaller powered branded coolers such as for the offices of the Athletic Director, Head Football Coach, Head Men’s Basketball Coach, Head Women’s Basketball Coach, Head Baseball Coach, IPTAY Office, Press Box at Memorial Stadium, Press Area at Littlejohn Coliseum, Press Box at Riggs Field and Press Box at Doug Kingsmore Stadium and Two (2) Equipment Rooms. The Athletic Department further agrees that beverages of Coke shall be prominently listed on the menu boards of which Coke will be asked to provide of all food and refreshment outlets in the Athletic Department Facilities (other than in the exempt areas). Coke will examine opportunities to coordinate with current Memorial Stadium concessionaire the possibility of assisting in coordinating and developing an Athletic Department Concession Debit Card good for items at all Athletic Concession Stands throughout the Athletic calendar. Expenses associated with this unique opportunity will be considered outside of this RFP; however, it is agreed upon that the three parties; Coke, the Current Concessionaire and the Athletic Department will share in the expense and revenue associated with this opportunity; The Clemson University Athletic Department will continue to investigate all opportunities for Coke and the current Stadium concessionaire to constantly improve sales of product throughout the Athletic Facilities.

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