Clemson Total Campus Marketing – Addendum #1 Rev. 0 Bid #68301548 The following are questions asked by Offerors along with the response by Clemson University. Any changes to the original scope reflected in these answers will take precedence over any information in the original Bid solicitation. Any information not addressed specifically in this amendment will remain as stated in the original Bid solicitation. Questions are listed in order, and as written, by Offerors. Q1. Please provide the terms and a copy of the agreement that the University has with the current Multi-Media Rights provider. A1. Clemson will provide a copy of the current contract separate from this request vial email to the requestor. If any other offerors require a copy, please email [email protected] we will provide copies via email. Q2. Please provide a copy of the final settlement/royalty report for the last three fiscal years with the current Multi-Media Rights provider. A2. Due to current documents being marked Confidential and Clemson University not receiving the appropriate approval for sharing such documents at this time, we are unable to provide the requested Right's Fee Reports for the past three years. However, in an effort to provide the appropriate information for all potential contractors, in following normal State of South Carolina guidelines, we are able to provide the current agreed upon financials (2013-2020), as submitted through the response to the previous RFP. Please note that these revenues were guaranteed for normal athletic department rights and not the Total Campus Marketing component. See attached Exhibit X. Q3. Please identify any asset rights sold by the Athletic Department and please provide any detail on the assets and on any revenue that was generated from those assets as well as any associated expenses. A3. Clemson maintains an on-going major gift/donor base/advertising agreement with Tom Winkopp Real Estate/Developer, a product-limited advertising agreement Nike, Schutt helmets and Wilson/Demarini. In addition, Clemson University and Athletics were involved and continue to handle the RFP and assignment rights for the Pouring Rights (Coca-Cola), Isotonic Beverage (Gatorade) and Dining Hall, Premium Seat Catering and Concessions at Athletic events, as well as an affinity credit card program. Clemson also maintains the RFP and the revenue generated from on-site novelty stands, as well as the on-line store on www.Clemsontigers.com. Please note, Clemson Athletics due to relationships on campus have structured agreements/partnerships and continue to investigate partnerships with some of the following companies. If advertising/sponsorship opportunities evolve, the right’s holder will be notified and either brought into the conversation and/or Clemson will represent the right’s holder. Adobe Samsung Rust-o-leum Microsoft Daktronics Paciolan-Spectrum-StubHub The Cliffs The Reserve at Lake Keowee Oobe Page 1 Clemson Total Campus Marketing – Addendum #1 Rev. 0 Bid #68301548 Q4. Please identity any asset rights currently associated with other designed University Departments on campus and please provide any detail on the assets and on any revenue that was generated from those assets as well as any associated expenses. A4. This is not readily available. While the University has several university-wide contracts that involved revenue sharing, there is no single, accurate tally of this outside of Athletics. Part of the purpose of this contract will be to have a partner that can assist us with managing these assets and current / potential revenues. Our pouring rights contract with Coca-Cola Bottling Company Consolidates averages about $1.3M in cash revenue per year, and would represent the largest non-athletic “rights” contract at Clemson. Q5. Terms of all current sponsorship agreements (2015-16) including contract length, expiration date, current vs. projected revenue, cash investment level, trade/barter investment level, expectation of renewal and other information you deem important as well as copies of all agreements. A5. All sponsorship agreements are currently held with the current right’s holder and Clemson does not have that information, with the exception of those agreements discussed in Q3 and Q4. Q6. Terms of all sponsorship agreements for the previous 2 years (2014-15 and 2013-14) including contract length, cash investment level, trade/barter investment level, and other information you deem important. A6. All sponsorship agreements are currently held with the current right’s holder and Clemson does not have that information, with the exception of those agreements discussed in Q3 and Q4. Q7. 2015-16 forecast of all additional related revenue (gross and net) that would be included in a sponsorship and multi-media rights partnership as well as the terms and detail on all for the previous 2 years (2013-14 and 2014-15). Typical revenue lines include: a. Game Program Sales b. Official Athletic Website Revenues (those that will be included in partnership – i.e., subscriptions, auctions, etc.) c. Rights Fees (radio affiliates, television, mobile audio/video content) d. Post-season radio revenue billed to sponsors e. Other A7. All sponsorship agreements are currently held with the current right’s holder and Clemson does not have that information, with the exception of those agreements discussed in Q3 and Q4. Q8a. Identify all category exclusivities and how many years remain on the current sponsorship agreements. A8a. We are aware of the following exclusives: 1. “Cottage development which would include attached and detached cottage homes that are built in what appears to be a single family community but is rented or sold to students”; 2. Soft drink and water category; 3. Isotonic Category; Page 2 Clemson Total Campus Marketing – Addendum #1 Rev. 0 Bid #68301548 4. On-campus dining hall, catering/in-stadium concessions; 5. Apparel and shoes; 6. Baseball bats; 7. Affinity Credit Cards; 8. Alumni Travel Partner; Q8b. Outside of the current MMR holder, are there any other third parties that have the opportunity to sell advertising/sponsorship inventory? A8b. As part of the current agreement with NueLion, there are specific inventory items that they are permitted to sell with our approval on www.clemsontigers.com. In addition, we are in our final year of an agreement with DORNA regarding courtside signage and they have the ability to sell a limited number of courtside signs. Q8c. Please provide a list of sponsors, contract length and revenue associated with other Departments on campus (i.e. Alumni, Student Affairs) that the University anticipates the Contractor having the rights to sell and any exclusivities (i.e. Nationwide Insurance, Bank of America). A8c. 1) Nationwide; 2) Balfour; 3) BankofAmerica Credit Card Program; 4) M. Lahart; 5) Grad Images; 6) American Insurance Administrators, a USI Affinity company; These are the contracts that we are aware of but do not have further info/details to provide at this time. Q8d. Does the University envision the Contractor taking over all aspects of sponsorship sales within other designated University Departments (i.e. Alumni, Student Affairs) or will the Contractor simply have the right to sell sponsorships into these Departments? A8d: This will be an educational process for everyone involved with the overall goal of Contractor overseeing and having the right to sell approved sponsorships into these departments. The hope is that this becomes possible, but a big piece of if/how we handle this is based on what you offer in your proposal as far as how you intend to help this along. Q9. If possible, please provide detail on all expenses directly tied to the sponsorship and multi- media area. Please provide all contracts/vendor agreements (radio, television, internet, etc.) where applicable. Please [provide] both 2014-15 actuals and 2015-16 forecasted expenses for all areas identified. Operational Expenses: 1. Signage Production (design, printing, installation) 2. Promotional Merchandise 3. Official Game Day Program (print & design) 4. Print (schedule cards/posters, flip cards, calendars, etc.) 5. Equipment Rental (signage units, radio broadcast units) Page 3 Clemson Total Campus Marketing – Addendum #1 Rev. 0 Bid #68301548 6. All Other Expenses Media Expenses: Expenses related to Football, Men’s and Women’s Basketball, The Tiger Tailgate Show, The Solid Orange Fifth Quarter Show, Tiger Calls and Clemson Tiger Update Show. 1. Radio Market Clearance (per each sport and coaches show) 2. Line Transmission 3. Engineering 4. Digital/Internet/Streaming 5. Television Production (sporting events and coaches shows) 6. Broadcast Talent/Crew 7. Talent Travel (all air, hotel, meals, car rental, cabs, etc.) 8. Other Coaches Fees/Endorsements: 1. Please identify any additional Coaches Fees beyond those identified in the RFP. Administrative: Please identify all expenses or information tied to the personnel currently assigned to the corporate sponsorship and multi-media rights program including any University personnel expectations. 1. Personnel: Please identify the number of people assigned to the project from the current multi-media rights provider as well as the titles and any compensation information if available. 2. Office Expenses: Please identify any expenses that the University either charges the current multi-media rights holder or provides at no cost per the terms of the agreement. 3. Telephone 4. Computer 5. Postage & Delivery 6. Office Supplies A9. All sponsorship agreements and management agreements are currently held with the current right’s holder and Clemson does not have that information, with the exception of those agreements discussed in Q3 and Q4. Q10. Please provide a copy of the current sales deck containing available marketing and media assets. A10. Clemson does not have a copy of the current sales deck since all the inventory exists with the current right’s holder. The inventory available for sale is noted within the current RFP. Q11. Who is the current flagship radio station for football, men’s basketball and women’s basketball? Page 4 Clemson Total Campus Marketing – Addendum #1 Rev.