Broadcasting the BUSINESSWEEKLY of TELEVISION and RADIO Vtr V -N R R S CU C' Programers Believe TV Is Taking More Adult View

Home , John Witherspoon, WSDR

APRIL 18, 1966 50 CENTS 35TH YEAR Broadcasting THE BUSINESSWEEKLY OF TELEVISION AND RADIO vtr v -n r r S CU C' Programers believe TV is taking more adult view. p23 r- rc,- Advertiser opposition could be fatal stab to 50 -50 rule. p52 n Guessing gamle,about Henry successor gets started. p40

O CJ., Is the FCC 'review board a hindrance or a help? p44

n~i r. x COMPLETE INDEX PAGE 1 L r{ÿ&\

o' i.

PETRY Color Television is in the midst of its greatest breakthrough both as to set sales and advertiser acceptance. This year Spot TV will be more effective than ever with your commercials in Color. The Television Stations we represent are the leaders. CO Or5p0t They are best equipped and ready to do this kind of selling for you. COLORSPOT -FOR FOUR DIMENSIONAL SELLING

THE TV MEDIUM FOR '66

THE ORIGINAL STATION REPRESENTATIVE

NEW YORK CHICAGO ATLANTA BOSTON DALLAS DETROIT LOS ANGELES PHILADELPHIA SAN FRANCISCO ST. LOUIS WTRF-TV's Wheeling-Steubenville market

Where USA's NINTH COLOR MARKET Is!

Colorcasting now: Tape, Film, Slides and Network Color Sets ...159,100 (Ninth USA Color Market, ARB Nov'65) BLAIR TELEX/1810N Call Bob Ferguson or Cy Ackermann 304 -232 -7777 UPPER OHIO RIVER VALLEY EMPIRE WTRF- TELEVISION 7- Wheeling, West Virginia I. 3

BROADCASTING. April 18, 1966 MULTI -CITY TV MARKET Color -the powerful means of persuasion. ,r,. LIWISIOnG Channel 8 -the color -full persuader in a prosperous multi -city market- Lancaster, ON A 6.010 Harrisburg, York. Lebanon; plus many other te,IVOWM areas. With experience and know -how, WGAL -TV colorcasts all local programs live,

MISAMON on film, tape. or via color tape recorders. With HARRISBURG 14% color penetration* the market sees. re- \< .,,,, : . " , \ LANCASTER sponds. reacts to color's appeal. vYORK...... eeareaea 116e6' This statistic is based on Nielsen estimates and subject to inherent limitations 61 ..... sampling ...... techniques and other qualifications issued by that company, available upon request. ,... 6ITTYSWR6 WGAL-TV Channel 8 Lancaster, Pa.

Representative: The MEEKER Company, Inc. 316,000 WATTS New York Chicago Los Angeles San Francisco Steinman co vs Stations Clair McCollough, Pres. WGAL -TV Lancaster, Pa. KOAT -TV Albuquerque, N. M. KVOA -TV Tucson, Ariz.

4 BROADCASTING, April 18, 1966 See you in court CLOSED CIRCUIT® National Association of Broadcast- ers and FCC are almost certain to go Franklin Patterson, president -designate Scheduled to participate in off-rec- into eyeball -to- eyeball confrontation of Tufts University, Medford, Mass., ord sessions with Mr. Marks, chief on constitutionality of commission's who reportedly has delayed assuming deputy Howard Chernoff, Voice direc- fairness doctrine, if commission goes that post to get ETV project under tor John Chancellor and Voice televi- through with proposal to incorporate way. Staff economist is Dr. Hyman H. sion chief George Stevens Jr., are: John portions of that doctrine in its rules Goldin, former assistant chief of FCC S. Hayes, Post-Newsweek Stations; (BROADCASTING, April 11). Some at- Broadcast Bureau. Broadcasters on John White, president, National Edu- torneys say FCC proposal on fairness commission are Oveta Culp Hobby, cational Television (NET); Frank would offer opportunity for court test KPRC -AM -TV (Houston Post); J. C. Gaither, Cox Broadcasting Corp.; Jack that NAB would find hard to resist. Kellam, president, Texas Broadcasting Harris, KPRC -AM-TV Houston; John W. They say association could ask court Co. (whose major owners are Mrs. Kluge, Metromedia; Joe Floyd, KELO- to review rule in light of constitutional Lyndon B. Johnson and daughters) AM-TV Sioux Falls; O. Wayne Rollins, guarantees of free speech and press. and John S. Hayes. president, Post - Rollins Inc.; Wes Pullen, Time -Life Advantage of this approach is that no Newsweek Stations. Stations; Thomas Murphy, Capital need he involved. single licensee Cities; Ward L. Quaal, WGN Conti- At same time, some lawyers hope nental stations; Paul Adanti, Meredith that WGCB Red Lion, Pa.. will with- Word from England Broadcasting; Stanton Kettler, Storer; draw its suit challenging fairness doc- Roger W. Clipp, Triangle stations; trine (BROADCASTING, Sept, 27, 1965, Sir Robert Fraser. director general Loyd Sigmon, Golden West Broadcast- et seq.). They say that case, which of Great Britain's extraordinarily ers; Lawrence Rogers, Taft Broadcast- grows out of long -standing dispute be- successful independent Television Au- ing; Gerald Bartell, Bartell Broadcast- tween Rev. John Norris, station li- thority. which controls Britain's coming; R. Peter Straus, WMCA New York; censee, and commission, is shot mercial TV, is winding up three -week William Harley, National Association through with emotion. Some say it's unofficial visit to United States. He has of Educational Broadcasters and E. R. bad case that's likely to make had law. conferred informally with members Vadehoncoeur, Newhouse Stations. and staff of FCC, National Associa- tion of Broadcasters and network ex- Opening gambit ecutives in Washington and New York. Through the ceiling has observed FCC hearings and moni- Bristol -Myers Co. has begun asking Talk in Hollywood these days is all tored network and local television. TV stations for 15- second availabilities about what to do or not to do about "anywhere" in schedule, for Ban de- Sir Robert. who has headed ITA high cost of TV pilot- making. After odorant. Fifteen- second spots original- from its start in 1955, is professional disastrous pilot season with some pro- most ly were piggybacked with 45- second journalist. Although he avoided com- ductions costing up to $350,000, has messages for another B -M product parisons with Britain's noncommercial film producers feel cost ceiling (BROADCASTING. March 7). Ban is ask- BBC, he pointed out that ITA pro- been reached and dramatic turnabout ing for lowest cost -per- thousand rates gram contractors generally are ahead must be enforced. One major TV pro- for 15- second lengths, and reps indi- in ratings. BBC's second (UHF) net- ducer said one pilot scheduled for fall cost cate some stations are willing to ac- work, which began last year, has not was so expensive and continuing commodate but say they know of no made progress predicted for it. Britain's of producing series so high that even firm acceptances yet. There's specula- judgment in avoiding direct program if series has three -year run, he's going 1 can tion that next step could be two 15's sponsorship by grouping spots on ro- to end up in red. "Only way he by piggybacked with a 30, quadruple I5's tating basis has proved eminently suc- make my money back," says, "is -or maybe even six 10's. cessful. he asserted. Commercial sales in foreign markets." But real "bookings" are sold out with waiting sharp producers aren't talking. They're rounding up best creative talent avail- Radical therapy period of from one to two years in metropolitan centers for prime time. able. Object is to get people with glossy track records so networks will Thirteen -man "blue ribbon commis- take chance on new projects without sion," established last November by Expert advice ordering pilot. Carnegie Foundation with blessing of President Johnson. met in closed ses- Score of top group owners in radio man who? sion for two days last week in Wash- and television meet next Monday Broadcasting's ington to appraise status of ETV and (April 25) in Washington with top At request of chairman John F. to define its role in contemporary brass of United States Information Dille Jr., National Association of America. While there was no inkling Agency to discuss cooperation with Broadcasters is looking into possibility of conclusions, there reportedly was Voice of America entailing use of se- of erecting monument to broadcast- advocacy of broad study to determine lected programs in government's over- ing in traffic- island park close to NAB shortcomings of commercial television seas operations. Meeting at invitation Washington headquarters. Currently and to assess profits of commercial TV of USIA director Leonard Marks, statue of John Witherspoon, 18th cen- to defray ETV programing costs. broadcasters will be asked how to im- tury Presbyterian minister and signer Group includes broadcasters. educa- prove and expand Voice operations. of Declaration of Independence, is on tors and business men, headed by Dr. Group, which excludes networks, is ground, but it is scheduled to be James R. Killian Jr., chairman of Mas- expected to be briefed that evening by moved. Mr. Dille hopes permission sachusetts institute of Technology. Vice President Humphrey on world can be obtained so NAB can put up Temporarily heading staff is Dr. affairs. particularly Asian front. something symbolic of industry there.

53rd issue (Yearbook Number) published in January. by BROADCASTING PUBLICAnoNS Inc.. Published every Monday, -class postage paid at Washington. D. C., and additional offices 1736 DeSales Street. N. W.. Washington. D. C.. 20036. Second > ,. \\'-- . a ===_s- 1,1 `e,, \ . .;,. }V; ;/ ,. : ,/ r 1 J 1 r' I íl j//// f / y =___ .--__---- r_y r-._ - - _----_ .-- --. - - \_1 ------_ . -

"The results test the work."

George Washington 0732 -17991 First President of the United States

This idea so ably put by one of America's first great leaders has been adopted and nurtured as a basic operating premise by Griffin -Leake management. RESULTS wr comprise the most pertinent calling card for G -L stations.

GRIFFIN - amp LEA K E TV, INC. KATV -7, LITTLE ROCK KTUL -TV -8, TULSA . KWTV -9, OKLAHOMA CITY =----`, o _..__. i--''/

BROADCASTING, April 18, 1966 WEEK IN BRIEF

Local, network TV getting more provocative in program- President has Macy looking for successor to Henry at ing, although pockets of resistance to trend remain in FCC. New cabinet secretary Kintner expected to aid in South and Midwest, BROADCASTING survey shows. Dis- job screening. At present White House more concerned tributors say audience more mature, films bolder. See ... with Vietnam than new chairman. See ... MORE ADULT VIEW? ... 23 FIELD WIDE OPEN ... 40

ANA and AAAA put crimp in FCC's 50 -50 programing Outgrowth of ABC -affiliates Chicago argument over Bat - rule. Say they don't agree with all network activities, but spot is affiliate- created committee to study financial rela- they can't provide additional programing. Crichton calls tionship of network to stations. Storer's Bill Michaels move 'unwarranted and unwise.' See ... heads group, which turns down network financing. See ...

FATAL STAB FOR 50 -50? . .. 52 ECONOMIC GROUP ... 46

Once questions of ownership and services to be carried Major TV advertiser is concerned about roles played by are settled, there appear to be no major blocks to satellite clients in program decisions. Quaker Oats's Stuart says system connecting networks and affiliates. Savings could more cooperation between NAB and ANA would be help. run to $35 million yearly. See ... Hits deficiencies in TV research. See ... AROUND THE CORNER ... 61 RISKS OF ADVERTISER ... 34

FCC's 16 hearing examiners are up in arms. They are RKO's Boehm blasts ARMS report for manner in which asking commission to give them some powers now vested it was made public. Says it would be more effective if in review board. Board opposing plan, asks instead for taken directly to rating firms. Claims report spread conover -all upgrading of all work. See .. fusion in industry. See ... BATTLE LINES FORM ... 44 CONFUSION IN WAKE ... 42

Fear of losing accreditation has made sheep out of NBC tells FCC why it cancelled 'Convoy' and 'Mona many U.S. newsmen in Vietnam. ABC News' Lower hits McCluskey' in mid -season. Low ratings had role in deci- at government restrictions there and at NASA's public in- sions. Network wary that such FCC probing could raise formation arm as deterrents to telling the stories. See... question of constitutional authority. See ... HAMPERING CHARGED ... 56 NBC REPLIES ... 60

DEPARTMENTS

AT DEADLINE 9 THE MEDIA 40 rröádcälstinq BROADCAST ADVERTISING 26 MONDAY MEMO 20 Published every Monday, 53d issue BUSINESS BRIEFLY 32 OPEN MIKE 16 (Yearbook Number) published in January by BROADCASTING PUBLICATIONS CHANGING HANDS 48 PROGRAMING 52 Inc. Second -class postage paid at Washington, D. C., and additional CLOSED CIRCUIT 5 WEEK'S HEADLINERS 10 offices. Subscription prices: Annual sub- DATEBOOK 12 WEEK'S PROFILE 83 scription for 52 weekly issues $8.50. Annual subscription including Year- EDITORIAL PAGE 84 book number $13.50. Add $2.00 per year for Canada and $4.00 for all EQUIPMENT & ENGINEERING 61 other countries. Subscriber's occu- pation required. Regular isuues 50 FATES & FORTUNES 66 cents per copy. Yearbook Number FILM SALES 58 $5.00 per copy. AMERICAN BUSINESS PRESS, INC. Subscription orders and address FINANCIAL REPORTS 64 changes: Send to BROADCASTING Cir- culation Dept., 1735 DeSales Street, FOR THE RECORD 72 N.W.. Washington, D. C., 20036. On changes, please include both old and INTERNATIONAL 63 new addresses plus address label from front cover of magazine. LEAD STORY 23

BROADCASTING, April 18, 1956 7 Nothing's beyond your reach on Mutual Radio

If you want to reach sports fans, Mutual's your network. We reach millions of them -27 times a week. And we woo additional millions with play -by -play coverage of special events ranging all the way from the Daytona Continental to the entire Army Football schedule. Why does Mutual go all out to please the millions of sports -hungry listeners in our over 500 national markets? We figure the better we cover the action, the more action you'll get from your advertising. mEs SUBSIDIARY OF 3m

MUTUAL BROADCASTING SYSTEM

8 BROADCASTING, April 18. 1966 Late news breaks on this page and on page 10 Complete coverage of week begins on page 23 AT DEADLINE r

them in perspective with as little tech- CATV without cables nical language as possible. One frequent New version of 50 -50 complaint has been that preliminary report needed more English and les, object of experiment legalese. rule offered by WBC National Association of Broadcast- In move promising possible cableless ers President Vincent Wasilewski and Three broadcast companies and one future for community antenna tele- Radio Advertising Bureau President labor union in separate comments and vision, Teleprompter Corp., New York, Miles David, whose organizations un- for sometimes conflicting reasons filed has asked FCC for permission to test derwrote ARMS project, conferred last in opposition Friday (April 15) to over -air system of CATV. week. They reportedly agreed study FCC's proposed rule to limit network Application seeks commission approv- could have major impact on future of ownership or control of prime -time pro- al for $15,000 experimental project in radio audience measurement -but needs graming (see story page 52). Upper Manhattan, New York, where to have its full significance made clear Westinghouse Broadcasting Co. urged Teleprompter holds CATV permit, to without delay. New statement may be commission to take alternative route to use receiver-transmitter device to pick- out this week. Meetings with rating goal or diversification of television pro- up and rebroadcast all of New York's services, meanwhile, are continuing and gram sources: limit amount of pro- TV and FM stations. sessions are planned with agencies and graming network affiliates in major mar- with blue- ribbon radio committee of Band would be 18,405 mc to 18.568 kets may take from networks. WBC said Association of National Advertisers. mc, power, 5 w. Transmitting antenna its approach is necessary to afford li- would beam upper sideband signals in censees freedom of choice among pro- narrow beam to receiving dish in block ABC pays $4.5 million gram producers. It said its proposal or neighborhood, where microwave would equalize relative economic posi- signals would be reduced to VHF band for Summer Olympics tion of networks and affiliates. and sent to CATV subscribers via cable. Meredith Broadcasting Co. said commission lacks authority for kind Ultimately, direct reception by sub- Rights to exclusive television cover- scribers may be possible. of network regulation proposed. Com- age of 1968 Summer Olympic games pany Idea was suggested by Teleprompter also said that, limitation on for U. S. and Canada have been award- amount officials and developed by Hughes Air- of network -owned or controlled ed to ABC -TV for $4.5 million. programing constitutes violation free craft Co., Culver City, Calif. Hughes is of Thomas W. Moore, ABC -TV presi- guarantee. lending equipment for test, which will speech dent, said Friday (April 15) that events Springfield Television Broadcasting use single transmitting antenna and will be telecast in color from Mexico Corp. said proposal would two receiving locations -one about two not accom- City Oct. 12 -27, 1968, and will include plish its purpose, and be aban- miles away, other about six miles away. should at least 40 hours of coverage. doned. Such factors as program produc- would Tele- Success of project enable In addition to $4.5 million for rights, tion costs, distribution and syndication prompter to by -pass use of telephone ABC -TV has commited $3 million for costs, among others, "are beyond the which lines in New York. all of are color and microwave equipment and scope of the proposed rules" and will and should result in ma- underground, production costs. Network has estimated cause them to fail, Springfield said. jor cost savings. tentatively that total commercial costs National Association of Broadcast Other possibilities mentioned by of all Mexico City Olympic telecasts Employes and Technicians (AFL -CIO), Teleprompter: Could permit CATV will exceed $ 12 million. which represents some 7,000 employes systems to serve hamlets at distance Earlier, ABC -TV had obtained rights said proposed rule would not be in its from principal community antenna to Winter Olympic games from Gren- members' best interests. town, and, on long range basis, could oble, France, for $2 million. It put total WBC proposed limiting affiliates in conceivably allow CATV systems to telecast costs of winter games at $6.5 top 50 markets with three stations or serve isolated farms and ranches if low - million. more to three hours of prime -time, reg- cost microwave receiver can be de- was represented Mexico ularly scheduled, commercial network veloped. Network in City for final negotiations by James C. program daily. WBC proposal would Under present method of using Hagerty, vice president in charge of provide some exceptions to permit sta- cables, extension of CATV to such lo- corporate relations for ABC; Roone tions to carry special interest program- cations is uneconomic. Arledge, vice president of ABC Sports; ing. Barry Frank, director of sports plan- WBC, which has been producing pro- ning, and Kevin Corrigan, manager of graming for its own and other stations ARMS planning to answer Worldvision network for ABC Interna- since 1961, says supply of quality pro- tional. graming has declined so drastically in `What's it mean ?' chorus Mr. Arledge said Summer Olympics recent years that TV industry is facing would be telecast in both daytime and "major crisis." In new move to strip away miscon- prime -time periods with live coverage ceptions seem to have developed of major events, and segments of other that Cities up since All -Radio Methodology Study's events and recapitulations each evening. Capital 20% preliminary report was issued (BROAD- On Saturday afternoons Summer Olym- CASTING, April 4), ARMS leaders are pic telecasts will precede and follow Capital Cities Broadcasting first-quar- drafting new statement designed to ABC -TV's coverage of College football ter earnings are reported 22% ahead of present findings more explicitly and put games, Mr. Arledge said. last year's first period. Sales advanced

more AT DEADLINE page 10

BROADCASTING, April 18, 1966 9 WEEK'S HEADLINERS

Lloyd Burns, retirement this fall of agency's board tions are owned by Cosmos Broadcast- VP in charge of chairman, Henry G. Little. ing Corp. Mr. Batson replaces Thomas international divi- S. Bretherton, who will continue as F. sion of Screen William consultant to WTOL -TV after June 1. Car- Gems since 1958, Grisham, for three ter Hardwick, senior VP and managing elected president years VP and di- director of WSFA -TV, Cosmos station in of division. He rector of creative Montgomery, Ala., succeeds Mr. Bat- joined SG in 1955 services for son at wts -Tv. J. Law Epps, sales man- as VP and gen- Campbell - Mith- ager at WIS -TV since 1954, appointed eral manager of un, Chicago, joins general manager of WSFA -TV in Mont- Screen Gems Earle Ludgin & gomery. All appointments become ef- Mr. Burns (Canada) Ltd. Co. there as senior fective June 1. Earlier he was VP and creative general manager of Telepix Movies Toni Robin, Ltd., Toronto, TV film distribution Mr. Grisham director. senior VP and associate creative company. VP and Charles A. Batson, senior director of Nor- managing director of wts -TV Columbia, Kensinger man, Craig & Jones, senior VP Kummel, New and general cre- York, named ative director, president and Campbell - Ewald chief operating Co., Detroit, officer of John- named executive stone Inc., that VP with full re- Miss Robin city. Johnstone is sponsibility for Interpublic agen- creative direction cy specializing in sale of women's of Chevrolet ac- products. Miss Robin succeeds Edward Mr. Jones count. Thomas D. Madden, who will rejoin parent com- Murray, VP -copy pany in corporate assignment. Before Mr. Batson Mr. Hardwick director, named associate creative di- joining NC&K, she was creative direc- rector for all accounts other than S. C., for 13 years. named general man- tor at Ellington & Co. and advertising Chevrolet. Moves are in anticipation of ager of wroL -TV Toledo. Ohio. Both sta- director of The Wool Bureau.

For other personnel changes of the week see FATES & FORTUNES

10% and were said to be up in all cate- Siegel, Martin sell, resign has 24 properties. gories- network, national and local. Mr. Thomas and Mr. Spelling, form- KPOL -AM -FM Los Angeles, whose re- Threat of long- standing proxy fight erly executive producer at Four Star cent purchase by Capital Cities is still against Paramount Pictures Corp. man- TV, are joint partners in operation, for to be approved by FCC, is not included agement was removed Friday (April 15) which no name as yet has been chosen. in report. when dissident directors Herbert J. In order to form association Mr. Spell- Chairman Frank Smith says strongest Siegel and Ernest H. Martin announced ing had to free himself of recent com- sales gains came from radio operations they had sold their share of Paramount mitment to do TV productions for and local advertising. stock and had resigned from board. United Artists. First quarter ended March 31: They owned approximately 143,000 According to announcement new 1966 1965 shares and, it was understood, sales partnership does not change status of Earned per share $0.37 $0.30 price came to almost $12 million. T&L Productions, in which Mr. Thomas Broadcasting income 6,761,415 6,164,025 - Broadcasting expense 4,038,524 3,691,513 Sale of their shares, held by Baldwin is partner of Sheldon Leonard. Depreciation 349,585 385,618 Montrose Chemical Co. of which Mr. Operating profit 2,373,306 2,086,984 Net income 1,011,450 832.156 Siegel is board chairman, was made to Filmways earnings doubled Gulf & Western Industries. AM treaty is extended Filmways Inc., Beverly Hills, Calif., Spelling, Thomas join reports six-month earnings more than FCC announced Friday (April 15) doubled those in first half of 1965. that U. S. and Mexico have signed in TV production firm Board Chairman Martin Ransohoff protocol extending treaty on use of AM said steps are being taken toward im- band to Dec. 31, 1967. Producer Aaron Spelling has formed plementation of planned merger with Existing five -year treaty was to expire partnership with Danny Thomas it was Seven Arts Productions. June 9. Extension, which must be ap- announced Friday (April 15) to turn Six months ended Feb. 28: proved by U. S. Senate, will give coun- out hour -long TV dramatic shows, half - 1966 1965 tries time to negotiate new treaty. Com- hour TV comedy programs and two - Earned per share $0.85 .40 missioner J. features. Revenues 17,862,011 16,567,502 James Wadsworth will serve hour Last mentioned will be Expenses 16,741,514 16,080,267 as chairman of U. S. delegation in ne- shown first in theaters and then on TV Net income before tax - 1,120,497 487,235 Net income 583,497 251,235 gotiations. networks. In all, new production team Shares outstanding 690,182 633,977

10 BROADCASTING, April 18, 1966 Can you find Charlie when he's not at his desk? Every business has a Charlie. He's in a lets people know they're wanted. Anyone some 13 million telephone lines. Many hundred different places daily. can use it right from his desk. thousands of route miles of ITT micro- Now a new communication service finds Terryphones may also be used for in- wave and undersea cable systems span Charlie and every other member of your house conference calls or strictly private mountains, jungles and oceans. staff, anywhere, in an instant. conversations. Satellite communications, too, are a The name: ITT Terryphone. Over 4,000 companies of all sizes now reality today, thanks in large part to ITT's research and development programs. This complete communication service use the ITT Terryphone service. is made up of a series of Terryphones Helping people communicate is a vital International Telephone and Telegraph similar to regular desk sets. Each has a part of ITT's business. Eighty nations Corporation, New York, N.Y. built -in voice-locator system that quietly use ITT -designed switching systems for ITT DATEBOOK

A calendar of important meetings and ers include Douglas A. Anello, general counsel, National Association of Broadcast- events in the field of communications. ers: Representative Walter Rogers (D- Tex.), chairman of Communications Subcommit- `r'áirs alndicates first or revised listing. tee. Fairways hotel, McAllen. VfVQá- April 24 -26- Seminar on the meaning of APRIL commercial television sponsored by the Uni- versity of Texas and Stanford University April 14 -25 --44th Milan Trade Fair, includ- under a grant from TV Guide magazine. ing the annual spring meeting of MIFED, Speakers include Harry Ashmore of the the International Film, TV film and Docu- Center for the Study of Democratic Institu- TIMES HAVE CHANGED... mentary market. Milan, Italy. tions, Santa Barbara, Calif., Prof. Marshall April 17 -19- National Educational Tele- McLuhan of the University of Toronto. Prof. ,..so has our sound vision affiliates meeting. Statler Hilton ho- David Potter of Stanford, Prof. John R. tel, New York. Silber of the University of Texas and Paul Goodman of the Institute of Policy Studies, April 18- Deadline for receipt of Emmy New York. Participants in a panel on "Tele- Award nominations ballots at the National vision on the Inside" are George Schaefer WAAC Academy of Television Arts and Sciences of Compass Productions: George Laboda, in Hollywood. vice president and media director, Colgate- Terre Haute has changed its listening Palmolive Co.; Leonard S. Matthews, vice April 18 -19 - Annual spring meeting and president of Leo Burnett Co.; Thomas habits . . . and WAAC did it with election of officers of Nevada Broadcasters Moore, president, ABC -TV. Asilomar hotel 5 Hours of News Association. Dunes hotel, Las Vegas. and Conference Ground, Pacific Grove, 4 Hours of Listener Participation April 18- 22- National convention of Alpha Calif. Epsilon Rho, the national honorary broad- 3 Hours of Mature Music April 25-Annual meeting of the Asso- casting fraternity. Speakers include FCC ciated Press. Speaker will be Vice Presi- TOTAL LISTENERS Commissioner Robert E. Lee, Bill Todman dent Hubert Humphrey. Waldorf- Astoria of Goodson -Todman Productions, and hotel, New York. *PULSE: March 1965 Thomas Moore, president of ABC -TV. Sher- aton -Plaza hotel, Boston. April 25 -28 -13th annual convention of the 9:00 A.M 6:00 P.M. Audio Engineering Society. Hollywood April 20- Spring meeting of the Educa- Roosevelt hotel, Los Angeles. WAAC A 8 tional Television Stations division of the National Association of Educational Broad- April 25 -29 - Sixth annual TV- Newsfilm *9 A.M. - 12 Noon 5910 5370 1910 casters. Statler Hilton hotel, New York. Workshop sponsored by the National Press Association, of *12 Noon - 3 P.M. 4599 3100 1500 Photographers the University April 20- Annual meeting of stockholders Oklahoma and the Department of Defense. *3 P.M. - 6 P.M. 3180 4550 ... of General Telephone & Electronics Corp. University of Oklahoma, Norman. Informa - per average Veterans Memorial Coliseum, Marion, Ohio. timi and registration forms are available 1/4 hour 4530 4340 1620 April 21-Annual meeting of stockholders from Ned Bookman, Motion Picture Depart- ment, University of Oklahoma, Norman. Teens and children included of Time Inc. Prudential Building, Chicago. * *TERRE HAUTE, INDIANA April 21 - Meeting of the Broadcasting April 26-Advertising conference presented 4 County Metro Arca Executives Club of New England. Speaker by KYW -TV Philadelphia and Television - Not Reported will be Bill Todman of Goodson -Todman Advertising Representatives Inc. Speakers Productions. Hotel Lenox, Boston. include Rex M. Budd, vice president -advertising, Campbell Soup Co.: Dr. Ernest April 21- 22-Spring meeting of the Mid - Dichter, president of the Institute for Mo- SUBSCRIBER America CATV Association. Prom -Sheraton tivational Research, and Robert Hoffman, Motor Inn, Kansas City, Mo. vice president of market research, TVAR. SERVICE Treadway Inn, St. Davids, Pa. April 21 -23 - Annual spring meeting of Oregon Association of Broadcasters. Speak- 26 Please April -28- Institute of Electrical and include a BROADCASTING address label ers include Sherril Taylor, vice president Electronics Engineers Inc. region six annual whenever you write about your subscription. for radio, National Association of Broad- conference. Pioneer hotel, Tucson, Ariz. casters; Rod McDonald, Radio Advertising Bureau. Salishan Lodge, Gleneden Beach. April 27- Congressional dinner of Michi- TO SUBSCRIBE mail this form with payment. gan Association of Broadcasters. Madison Mark new subscription or renew present April 22 - 25th anniversary banquet of hotel, Washington. subscription. Princeton University's WPRB(FM) Prince- April 27- Regular stockholders meeting, Subscription rates on page 7. ton, N. J. Stephen B. Labunski, president of NBC Radio, will be toastmaster and FCC American Broadcasting Co's. Inc., to vote Commissioner Kenneth A. Cox will be on merger with International Telephone & guest speaker. Princeton. Telegraph Co. New York. April 22- 23- Annual meeting of the Ala- April 27- Special stockholders meeting, In- á bama AP Broadcasters Association. ternational Telephone & Telegraph Co., to vote on merger with American Broadcast- -o April 22 -23 - Annual convention, Arizona ing Co's. Inc. Sheraton- Belvedere hotel, N Ñ Community Television Association. Cara- Baltimore. m van Inn, Phoenix. m April 27-Annual spring meeting of Con- April 22 -23 - Region four conference of necticut Broadcasters Association, Univer- Sigma Delta Chi, professional journalistic sity of Connecticut, Storrs. ó society. Toledo, Ohio. 9 L April 27- 30- Annual spring meeting of Kan- t April 22- 23-Region five conference of Sig- sas Association of Radio Broadcasters. ú ma Delta Chi, professional journalistic so- Speakers include Jack W. Lee, WSAZ Hunt_ Ñ u ciety. Kentucky Dam Village State Park, ington, W. Va. Besse hotel, Pittsburg. Gilbertsville, Ky. a April 28 - Annual meeting of the stock- April 22 -30 -Sixth Golden Rose of Montreux holders of Trans -Lux Corp. to elect direc- festival, the international contest for light - tors and to transact other business. Trans - entertainment television programs, spon- Lux Corp., New York, sored by the European Broadcasting Union April 28 -29- Annual spring meeting of the in cooperation with the Swiss Broadcasting board of directors of the Television Bureau Corp., Montreux, Switzerland. of Advertising. Camelback Inn, Scottsdale, April 23- Annual awards banquet of Alpha Ariz. Epsilon Rho, national radio -TV fraternity. April 28 -29- National Foreign Policy Con- 3 2 Speaker mx will be Robert Saudek of Robert ference for editors and broadcasters spon- E E Saudek Associates Inc., New York. Wash- sored by the Department of State. Speakers a OD ington State University, Pullman. include Secretary of State Dean Rusk. Rep- resentatives of the domestic April 23 -24 - Annual spring meeting of information Louisiana Association of Broadcasters. Cha- media can have their names placed on the BROADCASTING teau Charles, Lake Charles. invitation list by writing to the Director, Office of Media Services, Department of 1735 DeSales St., Washington, D. C. 20036 April 24- 25- Annual spring convention of State, Washington 20520. Texas Association of Broadcasters. Speak- April 28 -29- Spring convention of the North 12 (DATEB0010 BROADCASTING, April 18, 1966 See David Niven fly

DAVID NIVEN BEHIND THE LINES IN THE BRILLIANT WWII COMEDY THE BEST OF ENEMIES ". ALSO STARRING SORDI AND MICHAEL WILDING. ONE OF THE SIXTY GREAT POST60's. THERE IS MORE OF WHAT YOU'RE LOOKING FOR WITH THE NEW SCREEN GEMS POST 60's. SCREEN GEMS J Central Community Television Association. Wagon Inn. Rockton, Ill. Wheel NAB RADIO PROGRAM CLINICS April 28 -30- Annual convention, Kentucky SPOT MASTE R May 9 -10- Portland Hilton, Portland. RS-25 Community Television Association. Contin- ental Inn, Lexington. O re. May 12 -13-Hotel America, Houston. Tape April 28 -May 1-Annual spring meeting May 23- 24- Fayfair Lennox Inn, St. and election of officers of Mississippi Broad- Louis. casters Association. Speakers include Sena- May 26-27- Radisson hotel, Minneapo- Cartridge tor John Stennis (D-Miss.). Broadwater lis. Beach hotel, Biloxi. June 6 -7- Hilton Inn, Tarrytown, N. Y. April 28 -May Meeting of the central com- Racks 4- June 9 -10- Sheraton hotel, Fort Lau- RM 100 mittee of the World Association for Chris- .... r tian Broadcasting. New Yorker hotel, New derdale, Fla. York. row *Es owls April 29- Deadline for comments on the souri Broadcasters Association, Speakers in- arm. eNos FCC's proposed rulemaking to set aside clude Charles Sweeny, director of Bureau channels 70 through 83 inclusive for a of Deceptive Practices, Federal Trade Com- new class of 10 -kw community TV stations mission; Louis Stephens, FCC renewal and with a 200 -foot antenna limitation. The transfer division; Paul Comstock, vice pres- `-. ident for government affairs, National Asso_ FCC has also invited comments in this from proceeding on the proposal of the Associ- dation of Broadcasters; Howard Bell, NAB industry's ation of Maximum Service Telecasters to code director; Mamie Webster, vice presi- most comprehensive reserve channels 70 through 83 for the dent, CBS Radio Spot Sales; Tom O'Brien, exclusive use of translators. vice president, ABC Radio News; Roy line of cartridge tape equipment. Danish, director, Television Information Enjoy finger -tip convenience April 29- Annual spring meeting of Ari- Office; James Murphy, president, Washing- with RM-100 -mount zona Broadcasters Association. Pioneer In- ton State Broadcasters Association. Uni- wall wood ternational Inn, Tucson, versity of racks. Store 100 cartridges in Missouri. Columbia. minimum space (modular con- April 29 -30 -16th annual convention of the May 3 -6 -World meeting of the Affiliated struction permits table -top Kansas Association of Radio Broadcasters. Advertising Agencies International. Mar- mounting as well) $40.00 per Speakers include FCC Commissioner Robert riott hotel, Philadelphia. rack. E. Lee; Robert H. Alter, executive vice SPOTMASTER Lazy president, Radio Advertising Bureau; Jack May 5- Seventh annual American TV Com.. Susan revolving cartridge wire Lee, WSAZ Huntington, W. Va.; Maurie mercials Festival Awards Dinner. New York rack holds 200 cartridges. Price Webster, vice president, spot sales, CBS; Hilton, New York. $145.50. Extra rack sections Chet Lauck, executive assistant, Continental available May 5 -8- Fifteenth annual national con- at $12.90. Oil Co., and Alf Landon, Kansas broad- vention of American Women in Radio and Write or wire for complete details. caster and 1936 Republican nominee for Television. Statler- Hilton hotel, Detroit. President. Besse hotel, Pittsburg. _ May 6- Canadian Film Awards Presenta- 1111 ii April 29 -30- Spring regional conference of tion, sponsored by the Association of Motion regions 9 11 Sigma and (joint meeting) of Picture Producers and Laboratories of Can- BROADCAST ELECTRONICS, INC. Delta Chi, professional journalistic society. Las Vegas. ada. Further information can be obtained 8800 Brookville Road from the association at 1762 Carling Avenue, Silver Spring, Maryland April 29 -30- College sportscasting confer- Ottawa 13. Queen Elizabeth hotel, Montreal. ence sponsored by Syracuse University. include Mary May 6 -7- Spring regional conference (re- Speakers Albert, sports di- gions six and seven) of Sigma Delta Chi, rector of WHN New York, and Marty professional journalistic society (meeting Glickman. Syracuse University, Syracuse, jointly and in conjunction with annual SDX N.Y. awards banquet). Des Moines, Iowa, April 29 -May 2- Annual meeting of the Here's the Answer May 6 -7- Inter -Mountain drive -in confer- American Association of Advertising Agen- ence on instructional television and radio cies. Participants include Milton C. Mum - sponsored by Western Radio and Television ford, chairman of the board and president. Association. Brigham Young University, To Libel Suits: Lever Brothers Co,; Dr. James L. Goddard, Provo, Utah. For information commissioner of food and drugs, Food and write West- ern Radio and Television Association. 633 Drug Administration: John W. Chancellor, Battery San director of Voice of America: and Charles Street, Francisco 94111. One slip of the lip, however ac- H. Brower, chairman of the board of BBDO. May 7- Meeting of the Oklahoma AP Mountain Shadows and Camelback Inn, Broadcasters. Oklahoma City, cidental, can bring about court Scottsdale, Ariz. May 7- 8- Annual meeting of Kansas As- action -with you as the de- April 30 - Meeting of the California AP sociated Press Radio -TV Association. Kansas Radio TV Association. Del Webb Towne City, Mo. fendant in a libel suit. It can House, San Francisco. May 8 -11 -1966 April 30-Annual meeting of the Georgia Catholic Communications be costly enough to be disas- Convention and Seminar sponsored by the AP Broadcasters Association. Catholic Broadcasters Association and the trous. Now you can hold your National Catholic Welfare Conference. MAY Speakers include FCC Commissioner Ken- loss on any claim to an agreed May 1 -5 -99th Technical Conference and neth A. Cox and Roy Danish of the Tele- Exhibit sponsored by the Society of Motion vision Information Office, Fairmont hotel. Picture and Television Engineers. Speakers San Francisco, amount you carry yourself, include Senator George Murphy (R- Calif.). Sheraton -Park hotel, Washington. May 10 - Annual stockholders meeting. and let Employers Reinsur- Communications Satellite Corp., Shoreham May I -5 -Ameco Management Institute for hotel, Washington. ance handle the excess. This community antenna television managers and owners sponsored by Ameco Inc. in May 10 -Joint meeting, Binghamton chap- specially designed policy pro- cooperation with Arizona State University. ter and Northeastern Pennsylvania chap- Ramada Inn, Scottsdale, Ariz. For infor- ter, Society of Broadcast Engineers, Bing- vides economical protection mation write Mr. Arlo Woolery, Director, hamton, N.Y. Ameco Management Institute, Ameco Inc., May 10 Annual against losses due to libel, slan- 2949 West Osborn Road, Phoenix 85017, - stockholders meeting, Metromedia Inc., to elect 12 directors, vote der, invasion of privacy, piracy, May 2-4 - 51st annual conference of the on 1966 qualified stock option plan, and Association of Canadian Advertisers. Royal other business, 205 East 67th St., New York. York hotel, Toronto. violation of copyright. For de- May 11 -12 - Spring meeting of National tails and rates, contact: May 3- Annual meeting of the shareholders Association of Broadcasters radio code of Radio Corporation of America. Carnegie board. Washington. Hall, New York. May 11 -13- Annual NBC Radio -TV Affili- EMPLOYERS REINSURANCE ates Meeting marking 40th anniversary in May 3-4--Annual general conference of the radio -TV. Hilton CORPORATION CBS -TV affiliates. New York Hilton, New Hawaiian Village, Hono- 21 West 10th., KANSAS CITY, MO. York. lulu. NEW YORK, III John SAN FRANCISCO, 220 Montgomery CHICAGO, 175 W. Jackson ATLANTA, 34 Pcocht,rn. N. E. May 3 -4- Annual spring meeting of Mis- Indicates first or revised listing.

14 (DATEBOOK) BROADCASTING, April 18, 1966 KGNC -Radio, TV and FM, Amarillo - formally joined the Stauffer Publications' broadcast media family February 15.

And WIBW, Kansas branch of the family tree, is proud to welcome its Texas neighbor ... bustling, full -blooming Amarillo. WELCOME It's a fitting partnership. KGNC Radio and TV dominate Amarillo and the Texas Panhandle much the way the "Voice of KGNC Kansas" prevails in the Sunflower State. AMARILLO, TEXAS And for the same reasons: top -flight programming ... first -rate personnel ... responsible management. Down Amarillo way they call KGNC the "Voice of the Golden Spread." And what a spread: 183,000 wonderful Texans, making up the 14th fastest growing market in the country, according to Sales Management.

Like to know more? Ask A\ Avery- Knodel. They'll represent KGNC, too, in their own inimitable manner.

11Y

TV Radio FM Topeka, Kansas Broadcast Services of Stauffer Publications

BROADCASTING, April 18, 1966 15 PRESIDENT SOL TAISHOFF OPEN MIKE® VICE PRESIDENT MAURY LONG VICE PRESIDENT EDWIN H. JAMES SECRETARY LAWRENCE B. TAISHOFE TREASURER B. T. TAISHOr Agency man's fan club COMPTROLLER IRVING C. MILLER ASST. TREASURER JOANNE T. COWAN EDITOR: Many thanks for selecting I. C. Haag's comments on commercial copy for showcasing in your April I1 Monday Memo. TMBffl8dCdSt111J has long of Iry Haag been one radio's Executive and publication headquarters: most prolific boosters. His great talent BROADCASTING -TELECASTING Bldg., 1735 DeSales is But here in Street, N.W., Washington, D. C. 20036. Tele- recognized nationally. phone: 202 Metropolitan 8 -1022. is Chicago he especially respected, not EDITOR AND PUBLISHER only for his effective commercials and Sol Taishoff creative originality, but as one of radio's Editorial most solid citizens -Gary Arnold, .tales VICE PRESIDENT AND EXECUTIVE EDITOR manager. WREE Chicago. Edwin H. James EDITORIAL DIRECTOR (New York) Rufus Crater MANAGING EDITOR Radio being shouldered out? Art King SENIOR EDITORS: Frederick M. Fitzgerald. Earl B. Abrams, Lawrence Christopher EDITOR: Your excellent cartoon March (Chicago), Leonard Zeidenberg, David Ber- 1yn (New York). Rocco Famighetti (New 28 and an article entitled "Tape Re- York), George W. Darlington. Morris Gel- corders Take to the Road" in the New man (Hollywood), John Gardiner (New York), Sherm Brodey; STArr Warms: Bill York Times, point out a threat that has Bayne, Sonya Lee Brockstein, Joseph A. in Esser, William A. Williams. L. Christopher received precious little attention your Wright; EDITORIAL ASSISTANTS: Jane T. editorial columns. Brann, John Cheeseman, Camille Grimes, John Jones. Tom Trewin; SECRETARY TO THE Based upon industry figures supplied PUBLISHER: Gladys Hall. by Norelco, Harvey Radio, GM, Ford. Business ßEPUTAiION Chrysler, RCA and others, the Times VICE PRESIDENT AND GENERAL MANAGER says that over one million tape systems Maury Long NATIONAL SALES MANAGER will be installed in cars this year alone. Warren W. Middleton (New York) ADVERTISING DIRECTOR It adds: Ed Sellers INSTITUTIONAL. SALES MANAGER "The advantages of the various car - Eleanor Manning tape systems over car radios, according PRODUCTION MANAGER: George L. Dant; TRAF- to one industry spokesman, are that FIC MANAGER: Harry Stevens; ADVERTISING ASSISTANTS: Robert Sandor, Howard Rector, they make possible the private selec- Carol Ann Cunningham, Ruth Simms; SECRE- tion of music, and provide freedom TARY TO THE MANAGER: Doris Kelly. COMPTROLLER: Irving C. Miller; ASSISTANT from what he termed 'too many corn - AuDrroa: Eunice Weston. merdais, too much disk -jockey chatter, Publications and Circulation static and dim -outs in poor reception DIRECTOR or PUBLICATIONS The areas.' In many instances, tape units John P. Cosgrove are even supplanting FM radios in SUBSCRIPTION MANAGER cars." Richard B. Kinsey Station James J. Bruno, Wllliam Criger, David A. Since in-car listening is a radio in- Cusick, Dorothy Hughes, Edith Liu, Roy Mitchell. with the dustry mainstay, in terms of both audience size and drive -time commercial Bureaus billings, no time should be lost in mak- New York: 444 Madison Avenue, 10022. Tele. MGM phone: 212 Plaza 5 -8354. 16I ing the public aware of radio's obvious Emmet DIRECTOR: Rufus Crater; SENIOR advantages. At this late date, not EDITORS; David Berlyn-ç- Rocco Famighetti, just John Gardiner; STAFF WRITERS: Phil Fitzell. REPUTATION self -promotion, but a direct frontal at- Ellen R. McCormick; ASSISTANT: Frances Bonovitch; NATIONAL SALES MANAGER: Warren tack is necessary. If the National As- W. Middleton; INSTITUTIONAL SALES MANAGER: sociation of Broadcasters and the Radio Eleanor R. Manning; EASTERN SALES MANAGER: Robert T. Fenimore. ADVERTISING ASSISTANT: Advertising Bureau aren't vigorous Sherry Gluck. enough to take up this cause, a new Chicago: 860 North Michigan Avenue, 60601. Telephone: 312 Central 6 -4115. WAGA IV organization should be formed to do the Samoa EDITOR: Lawrence Christopher; MID- WEST SALES MANAGER: David J. Bailey; As- job. -Neal R. Bruckman, Inter -Media SISTANT: Rose Adragna. Communications Corp., 246 Fifth Ave., Hollywood: 1680 North Vine Street, 90028. New York City. Telephone: 213 Hollywood 3 -3148. SENIOR Atlailta! EDrroR: Morris Gelman; WESTERN SALES MANAGER: Bill Merritt; AssIsTANT: Stephanie Alexander. Recourse already there Toronto: 11 Burton Road, Zone 10. Tele- phone: 416 Hudson 9 -2694. CORRESPONDENT: James Montagnes. EDITOR: I read with great interest your ASSISTANT PUBLISHER editorial comment in the March 21 Lawrence B. Taishoff BROADCASTING. I would judge from BROADCASTING. Magazine was founded in 1931 the tone of your editorial that you are by Broadcasting Publications Inc., using the trying to be fair to both title, BaoASCASTINO -The News Magazine of broadcasting the Fifth Estate. Broadcast Advertising* and CATV. I would like to comment was acquired in 1932, Broadcast Reporter in 1933 and Telecast' in 1953. BROADCASTING - on your thoughts: TELECASTING. was introduced In 1946. *Reg. U. The whole basis of your argument is S. Patent Office Copyright 1966 : Bro a d cas ting Publications In c.

16 BROADCASTING, April 18, 1966 The expanding universe of today's student. His phone gives him easy contact with family and access to information stored in libraries, learning labs and computers.

A new era opens in educational communications

This year dormitory rooms at hun- twin explosions of population and colleges and high schools are already dreds of colleges will have their own information by looking more and using teletypewriters for computer - telephones. more to communications. On many assisted instruction. What's happening? A new era in campuses, for example, the student Communications that make the his to lan- college dormitory life? Yes indeed. will use phone "attend" fullest use of our educational re- Colleges are installing room phones guage labs and to retrieve other in- sources are under continuing devel- to help today's serious student use formation recorded on tape. More opment by the Bell System. They will his time more prudently ... to talk students than ever before be are another way that we serve Amer- with family, friends and others with- able to share lab facilities. ica's communications needs with out standing in line at a public phone. Soon the telephone will be used to imagination and economy ... pro- Colleges -and other institutions of get information from computers or viding useful, dependable service of learning, too -are facing up to the set up problems for solution. Some all kinds at low cost.

Bell System American Telephone & Telegraph and Associated Companies

BROADCASTING, April 18, 1966 17 MONDAYMEMO from CHARLES R. STUART JR., Bank of America, San Francisco

Why Bank of America is putting a record budget into spot TV

When I was asked to discuss "Spot and look at the success it has brought enough intelligent people out there to Television: Today's Marketing Equal- us. Why change now ?" There are only recognize a great spot when they see it? izer," I asked what the title meant, and two solutions to an old dog: one, he Will it make them go out and use their was told: "Well, it's sort of like 'Amer- passes on to better things; or two, sales BankAmericard ?" ica the Beautiful'; you can make any go into a tailspin and TV is called on I can only say that within three weeks thing out of it you want." to pull you out of the dive ten feet after the spot went on the air, there Spot television can cure almost any - from the crash. was an immediate sales response. think that ails you. If you are big, it There are many other questions and Sales surged -and I use the word ad- can help make you bigger. If you are charges and attacks on "television .. . visedly -sales surged. Remember this small, it can help you compete with the the vast wasteland," and there are cer- was the only change we had made in big guys. If you want nationwide cover- tain valid technical criticisms of TV our advertising approach over the pre- age, spot television can give it to you. operations. For instance, you find sta- ceding year. Spot television properly If you want a campaign on a statewide tions that triple -spot you ... run last used -and note this qualification-did basis -or in Eureka -spot television year's spot today ... cancel you out. the job we had hoped for. has the answer. Most stations are very careful to inform Sales Keep Rising For the past five I buy all this because I am complete- you and make good such error. But years, TV has been the basic medium ly sold on the value of spot TV. some defy you to catch them. for BankAmericard. Each year we have The difficulty, I think, is that I can Decision His Alone Most of these put almost all our consumer budget believe in TV as a powerful sales medi- aesthetic and technical criticisms and for BankAmericard on spot TV -and um -but am not so sure it will do a problems are for real. That's why, if BankAmericard has enjoyed a 30 %- particular selling job or help solve a an advertising manager has to sanction plus sales increase each year. particular marketing problem-for ms. a major venture into this medium, he From time to time, we have supple- For example, back in 1961, I faced has a right to have qualms. And he mented BankAmericard television with a question: Should we put practically can't really turn to any final authority occasional flights devoted to Timeplan the whole BankAmericard budget into for guidance, as I well realized back in or deposit service advertising. But for spot TV? 1961 when we contemplated switching many months now we have been pon- Today I can look you in the eye and the BankAmericard budget to spot TV. dering this question: If TV has been say ringingly -of course we should. But Anyway, I convinced myself this was so successful for one service of the let me tell you, BTV- before television the right move. So I agreed: "Let's go." bank, why couldn't a comparable ap- -I had no such convictions at all. In- Naturally, we wanted a spot that proach work for other services ?" tellectual evidence, yes -and also a suc- would turn that sales curve upward. This is simple to state, but I can as- cessful experience some years earlier Back came the agency's recommenda- sure you it has not been simple to an- with our "Strapped for Money" cam- tion, quite different from what I had swer. I won't go into the problems and paign for Timeplan loans. expected. I could see an earnest an- questions we had to answer; but I want But Timeplan was one thing -a nouncer giving lots of good hard sell. you to know that for 1966 Bank of household name with a 20 -year history Instead, the agency recommended a America will have 52 weeks of spot TV -and BankAmericard was a healthy, spot with no words in it- music, car- in all markets in California. This in- bouncing baby that had learned to tod- toons, but a completely voiceless spot. volves the largest sum of money the dle in 1957 but in 1961 seemed just a It had no precedent. I liked the idea bank has ever put into one medium in bit unsteady. Sales had leveled off. as it was developed, and to my pleasure one year. Questions That Arise But with TV everyone who reviewed the spot liked I sincerely hope that I can report a -or more properly, with any new medi- it. That kind of support makes you feel year from now: "I knew it all along. um for an advertiser -the first task is good. But all of a sudden you start There was never a doubt in my mind to see how the medium will apply to a hearing little voices: "Are there really that TV would do it for us again." particular advertiser's problems. And then to make sure that every objection is reasonably answered. For instance. you may have confronted this gentleman who says: "TV costs too much. Production costs are outrageous. Time costs are worse." Charles R. Stuart Jr. joined the Bank of If you can answer this charge, you America in Los Angeles in 1950 after may meet the gentleman who says: getting a degree in advertising from the "But my product or service is dif- U. of Southern California. In 1953 he was ferent. Sure, television works fine for transferred to the bank's San Francisco Procter & Gamble; but we're not Procter headquarters. A year later he was assist- & Gamble." ant advertising manager and in 1957 ad- That one you can't argue with. Very vertising manager. He became director few of us are Procter & Gamble. of advertising in 1964. The accompanying Here's a man who can kill any new article is adapted from his address made venture. You know him: you can't recently at a management conference teach an old dog new tricks. He says: sponsored by The Katz Agency. "We have used outdoor, or magazines. or radio, or newspapers for 20 years-

20 BROADCASTING, April 18, 1966 Ill F r 9 I UEUS cl r b I inking

We've just seen the latest ARB report for Chicago radio (Jan.- Feb. '66). Have you?

WGN A WGN Continental Broadcasting Company Station RADIO 720 dedicated to Quality, Integrity, Responsibility and Performance.

BROADCASTING, April 18, 1966 21 aTHE COMMUNICANA GROUP a > > 0

a a z z a

2 Oî V U

r=-THE COMMUNICANA GROUP

CG can get you rolling in Indiana. If you want it to drive your auto sales

faster, give a honk to ATS.

The Communicana Group Includes:

?THE COMMUNICANA GROUP á o WSIV-TV WEIO -TV u z C ron.. I NC < u a z Also: WKJG -AM and FM, Ft. Wayne; WTRC -AM and FM, Elkhart á ú î < The Mishawaka Times The Elkhart Truth 0 z u 4 8 I=- INDIANA COMMUNICATOR5 JOHN F. DILLE, JR, IS PRESIDENT OF THE COMMUNICANA GROUP

22 BROADCASTING, April 18, 1966 nlImailcastingsíi sm Aprii 18, 1966, Vol. 70, No. 16 Is TV taking more adult view? Programers believe move toward more provocative themes, urged by retiring Chairman Henry, already underway and showing good signs of progress

Television is moving rapidly to catch lion by Mr. Henry that stations were on the subject, 'Is Flying Really Safe ?' up with the other entertainment media not already carrying bold, provocative We consider this provocative pro- in embracing programing, particularly programing. Many felt that Mr. Henry graming." feature films, with adult and provoca- had not elaborated on his theme suffi- The principal reasons cited for the tive themes. ciently to make clear where he felt the growing acceptance of feature films on A BROADCASTING canvass last week areas of dereliction lay. "mature" subjects were these: showed that the television marketplace For the most part, too, distributors Films for theaters have become for such movies, once isolated in a few and station officials contended that net- bolder. Theatrical audiences have ac- markets in fringe time, is busier than works and local outlets had the right cepted them. The post -1960 features ever and promises to expand as restric- to edit films to conform with their indi- particularly have dealt with subjects that tive barriers crumble. vidual policies. would not have been tackled a decade Stations throughout the country, par- Mr. Henry had some supporters but ago. ticularly but not exclusively in large and more opponents in his espousal of an The shortage of feature films for medium -sized markets, are showering uncut "Room at the Top." Some felt TV has provided a market for foreign- warm acceptance on films they would that the language was too intemperate produced films. These tend to flout con- have rejected three, four and five years for a home TV audience, while a mi- ventional standards more often than ago. nority believed an unexpurgated version home -grown products, though Holly- The television networks, faced with would not have been unpalatable. wood itself in recent years has been pro- satisfying an extensive and variegated Several station sources contended ducing broader -gauged films. client list, are also more receptive to that programing on the local level has Audiences all over the country are challenging films, though they are un- become more provocative. They said becoming more sophisticated, more ma- derstandably proceeding more cautious- stations are presenting programs on lo- ture, better educated. They are more ly and slowly than many local stations. cal and national issues, for instance, inclined to accept films with daring Provocative and Bold These were that they would not have dared sched- themes. some of the main points made by film ule a few years ago. A spokesman for Books, plays, the legitimate thea- distributors, station group officials, net- wPlx(Tv) New York gave this example: ter have broken the ground in present- work executives and station representa- "On the Open End show scheduled ing subjects with challenging theses. tives questioned on FCC Chairman E. for April 10, we carried a discussion Television is a broader -based, more inti- William Henry's remarks on this subject to last month's National Association of Broadcasters convention. At that time, Mr. Henry urged broadcasters to carry more provocative, bold programing and Courageous TV urged by director of code criticized the action of some local stations in editing the words "whore" or "constipated bitch" out of "Room at Howard Bell, director of the Na- handled without the type of dialogue tional makes a licensee the Top" (BROADCASTING. April 4). Association of Broadcaster's that quiver at re- Distributors generally applauded code, last week praised the philoso- newal time. Mr. Chairman Henry's remarks on the phy behind FCC Chairman E. Wil- Bell said the standards of good premise that such a stand by an influen- liam Henry's call for more courage taste are in the TV code and there is in TV programing. Mr. Bell no need tial government official-even a depart- said: apparent to change them in ing one, as Mr. Henry. through his sub- "Television should be as courageous the face of an increasing number of sequent resignation, has proved to be- as possible and be willing to face feature films for television. What is was bound to have some influence on whatever criticism follows." needed, he said, "is closer rapport, broadcasters who have been reluctant However, he said broadcasters among the people involved, with the to schedule certain types of films. don't have to go out of their way industry standards." He suggest that to seek criticism by failing to cut an organization made up of the "Any time a man as important as the TV FCC chairman says something. broad- "isolated words ... that don't add film distributors would give broadcasters are going to listen to him," one to the plot." A meaningful drama casters a "focal point" to establish distributor observed. that faces up to problems can be closer liaison. Elaboration Needed Executives were inclined to challenge an implica-

BROADCASTING, April 18, 1966 23 IS TV TAKING MORE ADULT VIEW? continued show than in a dramatic work. "ln dramatic and historical programs scheduled in early evening, on mate mass medium than the others, but with mature subjects and the influx of the other hand, we've curtailed -but is now catching up. foreign product is "just starting to not always completely eliminated -ex- Distributors acknowledged there arc emerge." pletives in scripts even when they were pockets of resistance, especially in the Jack Lynn, vice president in charge historically accurate, partly because of South and Midwest. But they said that of programing for Metropolitan Broad- the number of children who would be acceptance is being achieved on a basis casting Television, envisioned an accel- watching and partly because these words beyond expectation and that they are eration of the present trend toward slot- are simply offensive to a lot of people convinced an even more pronounced ting provocative films on TV. There's in this country. laissez -faire stance will develop in the a growing acceptance of this type of "We also take care not to surprise future. picture, according to Mr. Lynn, pro- viewers. A program with a rough theme Among the features cited by distribu- vided that the film is well -produced and that would be completely acceptable by tors as having gained TV time slots in good taste. He believes that local out- itself can raise the roof if you put it in- though considered risque or touchy lets will have to rely increasingly on to a time period where viewers are ac- are "Lolita," Long, Hot Summer," imported features to supplement the customed to family fare. In the same "Anatomy of a Murder," "Pillow Talk," output of Hollywood product. way, tough themes can be dealt with "Advise and Consent," "Some Like It Ernest Lee Jahncke Jr., NBC vice even during family viewing hours if the Hot," "From Here to Eternity" and president in charge of standards and viewers know what to expect." "On the Beach." practices, said NBC has no ban on adult Comedy or Drama? Mr. Jahncke Policies vary from station to station themes and has scheduled programs of also pointed out that sex is usually more

Oliver Blackwell Ernest Lee Jahncke Cy Kaplan The Katz Agency NBC Embassy Pictures ... local outlets are ... no ban on 'adult' . . champion the more daring than themes ... scheduled 'honest, adult, human' ever. Jack Lynn increasingly. William Tankersley feature. Metropolitan Bdcstg. CBS -TV ...acceleration . Mr Henry chose toward provocative a bad example to films on TV. make a point. on what is and isn't acceptable. Stations this type increasingly as they have be- acceptable when treated in a comedy and distributors claim that a quality pic- come more and more acceptable to the than in highly dramatic form. ture produced with taste will find ac- public. He said he would approve the movie ceptance. But semantics is involved Titillation He felt, however, that "Cat on a Hot Tin Roof" for network here: What may be good taste to one adult should not be equated with sex showing, but not "Sweet Bird of Youth." station may constitute licentiousness to and sexual titillation or deviation for He feels that "Bird" is preoccupied with another. There are indications never- their own sakes, although these elements sex without compensating dramatic or theless that the criteria for judgment are can be and often are fundamental to artistic values while "Cat" is a dramatic less rigid than ever before. adult or mature themes. He hoped the work of integrity that deals with sex Sensitive Issues Oliver Blackwell, di- trend toward more provocative pro- but avoids a titillating approach. Both rector of audience development for The graming would not reach the point movies are based on works by Tennessee Katz Agency, who is involved with pro- where these differences become blurred. Williams. graming for the stations represented by Key words in his evaluation of adult When called upon to review movies his company, said there was no doubt themes are the intent of the program for use by NBC -owned stations, Mr. that local outlets are more daring than and the artistry with which it is pro- Jahncke said his department tends to ever in programing. duced. Other factors include type of take a somewhat more sophisticated ap- He stressed that local documentaries program, air time and, in the case of proach than when considering material are coping more and more with sensitive specials, the type of programing being for network showing. The reasoning is community issues and that the feature pre-empted. that the NBC -owned stations are all in films scheduled are more daring. In the "On the Tonight show, even at that large and supposedly more sophisticated features area, he continued, the outlook late hour," he said, "we automatically markets and generally schedule movies is for more challenging motion pictures bloop out all `hells,' 'damns' and `My at late -night rather than mid -evening in the future since Hollywood product Gods,' because these words are more of- hours. of the 1960's has dealt increasingly fensive in a casual, conversation type Commercials Too Mr. Jahncke felt

24 (LEAD STORY) BROADCASTING, April 18, 1966 that the trend toward more explicitness ent stamp of government approval. If ' Lolita,' what more can I say?" MGM - about sex was applicable to commercials the commissioner is intending to en- TV has sold "Lolita" in about 25 mar- as well as programing, but that all of it courage television to be more courage- kets and Mr. Montanus predicted it reflects changes in public tastes. ous in its programing, we're all for him, would be in 100 markets by next year. "If television has become more ma- but adult movies made for theater pre- In the Provinces "We're beginning ture, brash or whatever," he said, "it's sentation aren't the place to start." to get the cobwebs off the provincial because the American public has be- Mr. Tankersley said CBS is forced to thinking at some stations," he went on. come more mature, brash or whatever. reject many films. Some themes simply He said there are no movies in the Television reflects American taste; it aren't suited to television presentation, MGM-TV library that the company doesn't mold it." he asserted, and if it appears that cen- could not syndicate because of moral He said "the ultimate in television" soring them would chop them up too objections, although he acknowledged is not going to be "bland pap," but that much the network doesn't buy them. there are some sections where adult it isn't going to be all artistry and pro- Cy Kaplan, vice president for televi- themes are not readily accepted. vocative programing, either. sion sales for Embassy Pictures, sup- "We've had some stations that would- "No one can be significant every hour ported Mr. Henry's thesis 100 %. He n't carry an Elizabeth Taylor movie of the broadcast day," he said. "Even if pointed out that Embassy has long merely due to the publicity surrounding we could, that's not the way to serve championed the "honest, adult, human" her private romantic adventures," he television's many publics. There are feature film, initially for theaters and noted. millions of people who want diversion now for television. "We recognize the right of stations and entertainment, not significance and "Six or seven years ago, our presi- to edit for their market place," he con- stimulation, and television must serve dent, Joe Levine, proclaimed loudly that cluded, "but sometimes their positions them, too." Hollywood must get away from the seem to be unreasonable."

Joseph Kotler Lou Friedland Warner Bros. TV MCA -TV ... stations are much ... much progress has more liberal than been made in this Ed Montanus they were. Elliot Abrams area. Dan Goodman MGM -TV Nalter -Reade- Sterling Screen Gems

. . We've released . should help the ... stations are adopt-

' Lolita,' what more television industry ing a more mature can I say. grow up. posture.

William Tankersley, vice president in `pablum' pictures that were keeping Joseph Kotler, vice president of War- charge of program practices for CBS - people away from the theaters," Mr. ner Bros. TV, feels Chairman Henry's TV, indicated that public acceptance of Kaplan declared. "Mr. Levine was a comment has "cleared the air" on this certain features is broadening. He sug- pioneer in bringing adult films to thea- matter but he also thinks television had gested that the public does make allow- ters, and I mean films that are taste- already been moving steadily toward ance for the fact that movies were made ful as well as honest and real." greater maturity and sophistication in for theater presentation and therefore In recent years, Embassy has sold to its willingness to accept treatment of doesn't react so critically when they are TV such mature films as "Two Women," adult themes in the films it presents. shown on TV. But he said the network "Divorce Italian Style" and "Marriage "What Chairman Henry is suggesting is still subject to letters of complaint for Italian Style," among others. Mr. Kap- has already been happening," says Mr. any programing incident of questionable lan added that Embassy films have Kotler. "Stations are much more liberal taste. scored exceptionally well on TV "be- than they used to be." Tankersley cause the viewers appreciate dramas of Too Rough for TV Mr. He noted that geographical patterns Henry's intent human beings caught up in human sit- conceded that Chairman of moral values do exist so that, for thought he uations." might have been good but example. "a `Room at the Top' can do to illustrate Ed Montanus, syndicated sales direc- choose a very bad example fine in New York and San Francisco tor for MGM -TV, thought Chairman his point. He added: "The film itself and other large metropolitan areas, too rough for Henry's convention comments would ( "Room At the Top ") is but might not be so hot in Des Moines." television, not just the blooped -out com- have to "make broadcasters aware that ment he referred to [constipated bitch). their audience isn't all 14 years old and An executive of another leading dis- firm said What he said is apt to be misunderstood I think it will help the distributor." tribution Chairman Henry's and misused. The shoddier film sales- Asked whether stations had already remarks "generally have to be helpful man with the rougher type of picture softened their restrictions on adult to syndication." He added: may now peddle his film with an appar- movies, he commented: "We've released "More stations are carrying movies

BROADCASTING, April 18, 1966 25 sen- IS TV TAKING MORE ADULT VIEW? continued documentaries on controversial and sitive issues (interracial marriage, legal- ized abortion, civil rights for commun- with adult themes and there's been a tures, the broadcaster has the final say. ists, draft -card burnings). more mature approach on the part of "A local station has its standards to "There is no doubt that Mr. Henry's audiences." follow," he commented. comments will have some effect," Mr. The Advertiser's Role Local station Mr. Abrams said his company distrib- Friedland stated. "The fact that he, a scheduling of adult movies probably isn't utes more than 500 feature films and responsible government official, was able affected one way or another by adver- only a few have mature storylines on to make this statement at a large gather- tisers, he observed. Their sponsorship is the level of a "Room at the Top" ( "we ing shows how much progress has been generally for a package of movies and are not an adult film house ".) A "David made in this area." not determined by any one feature with- and Lisa," which Walter Reade distrib- Mr. Friedland voiced the view that in a package, he pointed out. utes and might be considered quite editing some of the dialogue from He cited "The Moon Is Blue" as an adult in its approach, is not "sexy," he "Room At The Top" underlines a point example of a movie that the networks declared, adding that in many a Holly- that is often overlooked: people are won't touch. wood movie of recent vintage there's more sensitive to crude, tasteless lan- The quality and taste of an adult film "much more sex." guage than they are to ideas that may be are deciding factors in whether a mo- John A. Ettlinger, president of Medal- provocative or bold. tion picture meets TV station standards, lion Television Enterprises Inc., ven- Don Klauber, executive vice president according to Elliot Abrams, vice presi- tured that Mr. Henry's remarks at the and general sales manager of Seven dent in charge of TV sales, Walter convention will be of some assistance Arts Associated, said he has observed a Reade-Sterling. to distributors of adult features, but "growing sophistication" by the TV in- There has to be some line of accepta- suggested that "perhaps he didn't go far dustry. At one time, only independent bility in order to separate the "exploita- enough." stations would schedule these features tion" film that purveys sex and sugges- What is Adult? "He didn't lay down in late time periods, but today, even the tion as contrasted to the quality film that any ground rules for what is or is not networks, with judicious editing, are treats adult themes tastefully and with a an adult film," Mr. Ettlinger pointed carrying movies they would have re- high degree of production value, Mr. out. "There has to be some delineation jected summarily a few years ago. He Abrams believes. of the term. indicated that degree of acceptance var- TV Grows Up Walter Reade -Ster- "It's still true that some adult pictures ies from station to station and market ling distributes the British motion pic- cannot be sold in certain markets. There to market, and said some daring films ture "Room at the Top" that was men- are features in theatrical distribution still are excluded in some sectors of the tioned by Mr. Henry. Mr. Abrams said today that may never be able to play country. it is a quality feature and an Academy television. Yet there's no doubt that the Dan Goodman, vice president for Award winner that drew wide acclaim audience is maturing all the time. May- syndication of Screen Gems, agreed that when first released theatrically. be what we really need is an overhauling many stations are adopting a more ma- He thought Mr. Henry's remarks of the television code." ture posture toward adult films and even "should help the TV industry grow up." Lou Friedland, vice president of syn- the networks are broadening their atti- He said the film has been sold in more dication for MCA -TV, reported there is tude. He indicated that some features than 74 markets around the country. "growing maturity" among networks, now condemned by Legion of Decency Another criterion for acceptability is stations and the TV audience regarding conceivably could be approved if an the hour when stations run the films, adult features. He cited another ex- edited version for TV could be pro- Mr. Abrams said. He noted, however, ample of growing broadmindedness: duced. He felt that a re- review of these that while the distributor has a respon- Xerox's serious interest in sponsoring edited features should be considered by sibility in offering quality motion pic- a series of projected TV dramatic the legion.

BROADCAST ADVERTISING

found it "not fully satisfactory." This Agency fee vs. 15% commission compared to 17% of those using a fee method who expressed reservations ANA study finds majority still on commission form about their system. Advertisers were asked what the of compensation, though fee system is growing trend would be in agency compensation over the next 10 years, and 36% re- Advertisers, especially big ones, are top -management reviews of agency sponded there would be "significant doing a lot of thinking about the way compensation policies during the past change" away from media commissions they compensate their agencies these three years. while 62% thought there would be days and a good portion of those now But for all the compensation appraisal "some change" away from commissions. relying on a commission method aren't going on, there is no apparent revolu- No Extras The preliminary report fully satisfied with it. tion under way in methods of agency indicates a significant portion (41.3 %) These not -too -startling findings are payment. It was found that most ad- of companies having a commission rela- detailed in a preliminary report on a vertisers think the traditional system of tionship with their agencies offer no study of agency compensation conduct- compensation by media commission is additional compensation for agency ed among the membership of the As- most practicable. Of 228 advertiser - services involved in the marketing of sociation of National Advertisers. agency relationships surveyed, 176 were new products during the preparatory First results of the study, announced based on the traditional commission period when no commissions are avail- last week at an ANA workshop on ad- method; in 52 instances some type of able. vertiser- agency financial relations, indi- fee method was used. It was also re- The media commission method was cated that 63% of advertisers billing vealed that 33% of polled companies explained to the workshop by Maxwell more than $10 million have undertaken using the media commission method Dane, of Doyle Dane Bernbach, as a

26 BROADCASTING, April 18, 1966 Don't lose nine counties. :Buy WHIO -TV

t...... ç-...... r...... ,,x...... r...... ,,...... c...... :...... ,...... ry:: 5:: y.. y:: y:: y:: y:: y:: 5:: 5-:: y.::: y:: v .. :: :: :: :: :: .: s ti3 AVERAGE DAILY CIRCULATION ".:I gY. C.:4

-" !C V. .,ji WHIO-TV STATION B WHIO-TV Advantage cv TOTAL WEEK 376,900 321,400 +55,500 i.. c:A DAYTIME 242,300 178,800 +63.500 `..V. 4.711 EARLY EVENING 207,200 156.800 +50,400 cj\èv ill PRIME TIME 247,500 220.600 +26,900 c LATE EVENING 80,700 68.200 +12,500

Ls.t. STATION CIRCULATION 42 counties 33 counties +9 counties .Jl f1%

e:y Source: ARB Comprehensive Report of TV Circulation. The figures quoted are estimates and subject to the standard ç,A deviations inherent in the survey.

:moi? :`i ?° :` (A ...... J(, ...... ?.....':¡i? Jc,...... Jf, ...... Jf...... ':i? J( '`? ...... J4.,`:? ...... ,J(...... J(,i? ...... J,a ...... ,Jb .....?' J(, .... J(,':? .... J(..... : J(, .... -J(,`j? .... ,J(, ... J(, J(. Jl. `? ?

OCox Broadcasting Corporation stations: WSB AM.FMTV, Atlanta: WHIO AM.FMTV, Dayton; WSOC AM- FMTV, Charlotte: WIOD AMFM, Miami KTVU, San Francisco.OaFland, WIC TV, Pittsburgh

BROADCASTING, April 18, 1966 27 Uneven cover of network TV

TVAR study lists examples of unbalanced reach of network participations

Television advertisers are mistaken if they think participation buying over a spread of network programs is giving The subject of agency compensation coney of Merck & Co., Albert Rather - them an even, market -to- market layer got a thorough workout at last week's mel, Benton & Bowles; George Hakula, of advertising effectiveness. ANA workshop on advertiser- agency General Foods; Karl Heinze, Block This is the essential finding of an ex- financial relations. At a break between Drug and Ed O'Neill, Procter & tensive research project undertaken by workshop sessions (l -r): George Der- Gamble. Television Advertising Representatives called "Zig -Zag: The Unpredictable winner by default. "The 15% system tional television. He said: "The cre- Course of Network Television." is the worst form of compensation," he ative exploration that we enjoy from An analysis of the network usage of said, "except all those other forms that our agencies under the fee arrangement 652 products and services appears to have been tried." is greater than we ever knew under debunk the theory that they can achieve He noted almost all agencies are the commission system." balanced support geographically by us- getting paid for services over and above Another joint presentation, called ing a variety of network program par- media commissions and that "the 15% "How We Learned to Stop Worrying ticipations without supplemental adver- commission is only the foundation." and Love the Fee," was given by Ken- tising. The 652 products and services Mr. Dane rebutted the standard criti- neth Murison, executive vice president, were all those using network television cism that agencies tend to stretch media Edward H. Weiss & Co. and Richard over a two -week period in March 1965. recommendations through self-interest Wright, director of advertising and pro- The TVAR study, directed by Robert under commission systems. This attack, motion, Carling Brewing Co. Hoffmann, the rep firm's vice president he said rests on a false assumption that Clarence Eldridge, marketing con- for marketing and research, makes use an agency is not held to account for sultant, suggested formulation of com- of data from Broadcast Advertisers Re- results. mission systems based on total adver- ports for the list of advertisers and the Fixed -fee systems, Mr. Dane sug- tising expenditures including promo- shows they sponsored, and A. C. Niel- gested, can lead agencies to maximize tional plans, so that any temptation on sen Co. reports for figures on national profit by spending less time on an ac- an agency's part to concentrate recom- and market -by- market audiences. count, and a guaranteed profit arrange- mendations in commissionable media Although half of the country's 54 ment under a fee system is repugnant areas might be offset. million television homes are located in to our economic system, he asserted. Opposite Position Other speakers at the workshop were ready to refute Mr. Dane's position. Clayton Huff, FTC guide to what's `in' and `out' treasurer of BBDO, described his agency's fee plan, under which agency profits The man who guides the Federal cream is out. are confined within a range of 11/2 % Trade Commission in its policing of Correcting the color of sham- and 21 % of a client's billing, indicated advertising, gave a few examples of poo to present it as white on the TV this method has been working satis- what is permitted and what is not screen (shampoo colors all seem to factorily. Annual volume of BBDO permitted on television commercials. be gray on TV) is in; claiming it's clients participating in the "efficiency The examples were based on the white, or whiter than other sham- incentive fee plan" is approaching $100 U.S. Supreme Court ruling uphold- poos, is out. million, according to Mr. Huff, and the ing the FTC's order against Colgate - Sudsing qualities of soap, if agency expects additional clients to join. Palmolive Co. and its use of a shown normally, is in; if suds are Raymond E. Wilson, administrative mockup ostensibly depicting the ease increased through chipped bars or assistant, advertising and sales promo- with which sandpaper can be shaved mechanical beating, it's out. But if tion department, Shell Oil Co., and and the General Motors- Libbey- the amount of suds is increased out Franklin Hennessy, financial vice presi- Owens -Ford Glass case in which the of all proportion to fantasy amounts, differences dent and treasurer of Kenyon & Eck- between safety glass and that's in. plain hardt, gave a highly favorable report glass were shown. Talking to the FTC committee of on the fee system used by K &E on Stressing that it is the intent to- the Antitrust Law Section of the Shell's corporate account. Mr. Wilson ward influencing a sale that counts, American Bar Association, meeting noted Shell's corporate advertising has Charles A. Sweeny, director of the in Washington, Mr. Sweeny con- made use of "highly commissionable" FTC's Bureau of Deceptive Prac- cluded by stating that the agency media including television, but he said tices, said that: does not contemplate requiring pi- the fee system stimulates the agency to Eating mashed potatoes as ice lot's wings for all those women seen explore new advertising areas. As an cream is in. But using mashed pota- flying through the air in detergent example he pointed to Shell's under- toes to show texture of the ice commercials. writing of news programing on educa-

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Gautney & Jones Radio Engineers Washington. D.C. WAPI-RADIO 1070 BIRMINGHAM, ALABAMA NBC Radio Network HENRY I. CHRISTAL COMPANY, Inc., National Representatives

BROADCASTING, April 18, 1966 29 the top 20 TV markets, the TVAR study was another story. There Goodrich had planned indicates that only 13% of the measured 31% fewer impressions than U.S. Royal. May start brands got as much as half their net- Variations for these competitors in 12 work advertising weight in those areas. of the top 20 markets ranged by plus for discount hearing The Impressions It further reveals or minus 20 %. that 124 of the network advertisers With the computer service TVAR achieved 40% or less of their national calculated a "Zig -Zag" index for each The lung -awaited and much- discussed commercial impression total in the first brand by market, and within related Senate hearing on the "discriminatory 20 markets. product categories. nature" of television advertising dis- As used in the TVAR report the National vs. Local The index is the counts will most term "commercial impressions" means ratio of a brand's relative advertising likely begin the home impressions per week attained weight nationally and its relative third week in through the sponsor's network sched- weight locally within its product cate- May. ule, regardless of length of announce- gory. The analysis showed about three Senator Philip ment. quarters of the brands had indices A. Hart (D- The project cost TVAR an estimated varying 50 points or more in the top - Mich.), chairman $15,000 and used computer services 20 markets. of the Antitrust of John Felix Associates, New York. TVAR suggests that "network -only and Monopoly Picking out marketing competitors thinking" on the part of sponsors and Subcommittee of whose total network exposure over the agencies be replaced by an appreciation the Judiciary measured period were virtually identi- for the effectiveness of spot TV. Committee, has cal, TVAR noted significant market -by- Copies of the report are available at Mr. Hart not invited wit- market variations in commercial im- the representation firm's New York nesses but it is pressions. office. 90 Park Avenue. understood that his staff is aiming for For example, during the two -week TVAR, which is owned by Westing- the week of May 16 -21 as a jumping - period Goodrich and U.S. Royal Tires house Broadcasting, represents WBZ -TV off place. A staff source said last week had 30.3 million and 30.4 million com- Boston, KYW -TV Philadelphia, WJZ -TV that the hearing would probably run mercial impressions respectively. But in Baltimore, wroP -TV Washington, werv- two weeks, then recess after Memorial Cleveland the Goodrich commercial - (TV) Charlotte, N. C., WJxr(TV) Jack- Day (May 30) and resume the second impression figure was more than double sonville, Fla.; KDKA -TV Pittsburgh, and or third week in June. that of U.S. Royal. In New York it KPix(TV) San Francisco. The hearing has been in the planning

Last one on color TV bandwagon will be sorry

Armed with a barrage of statistics, with the proven impact of color pro- one point Mr. Sarnoff said with a and flushed with glowing projections, graming and color commercials, let smile: "Modesty prevents me from NBC -TV executive Thomas W. Sar- us hope that there will be very few spelling out which of the networks noff appeared who fail to enjoy the benefits of join- enjoys such a marked advantage in before a lunch- ing in at the beginning of the second color -besides, it is not becoming for eon meeting of phase." peacocks to crow -but I think it must the Advertising The second phase of color TV's be clear to everyone who is familiar Club of Los growth has started with 1966 being with this medium." Angeles l a s t "the year of color commercials," he Why is this advantage apparent? week and explained, adding that this is the time Mr. Sarnoff did not back off from an hurled a direct when most advertisers "can no longer opinion. "The answer lies in a com- color -TV sales disregard color in determining the bination of factors," he offered, "each pitch at some choice of a program nor in the pro- dependent upon the other. But I be- 200 advertiser - duction of commercials." lieve that one of the most important fraternity Mr. Sarnoff dug hard to allay ad- is confidence. RCA had the confi- vertiser fears about added costs dence Mr. Sarnoff members at- the to invest $130 million in the tending. Color of color TV and its efficiency corn- development of this new medium, TV already is on its way to ultimate pared with other color media. Scor- and NBC has had the confidence to achievement and the last advertiser ing most of his points against the invest millions more in gaining in- aboard is going to be sorry, if not print media, he pointed out that while valuable experience in color broad- lonely, he in effect, said. More spe- it costs about one -third more to film casting. The viewing audience of cifically, he suggested, the place to a program in color, that's 25% less color set owners is confident which get on the color bandwagon is at than it used to cost. He also explained channel they should watch for opti- NBC. that its true that the extra cost of mum color programing." "There are many who did not par- producing a filmed TV commercial Club members were advised by ticipate in the first phase of color TV in color is almost 20 %, yet an ad- Mr. Sarnoff that NBC-TV has created until rather late in the game," Mr. vertiser buying color space in a maga- a team of color television experts - Sarnoff, staff executive vice president, zine has to pay a premium of about made up of personnel from the net- NBC -TV West Coast told his audi- 40% each time he runs the ad. work's operations and engineering ence. "With all the information now Peacock Crows The dominance departments -who are available to available to us, with the explosive de- of NBC -TV in the color TV field them as consultants on color TV pro- mand of viewers and consumers, and was implied throughout the talk. At duction and broadcasting matters.

30 iBROADCAST ADVERTISING) BROADCASTING, April 18, 1966 Take our bunch to a client lunch (with a twist of lemon)

the Meredith bunch

MEREDITH BROADCASTING: KANSAS CITY KCMO AM FM TV; OMAHA WOW AM FM TV; PHOENIX KPHO AM TV; SYRACUSE WHEN AM TV

BROADCASTING, April 18, 1966 31 stage since September of last year. At provide "an intensification of sales man- Oldsmobile Division of General Motors that time, a staff source was quoted agement that will maximize the advan- Corp., Detroit, through D. P. Brother as saying that the subcommittee had tage of a large sales staff armed with & Co., that city, has bought sponsor- found discounts in the neighborhood of detailed, sophisticated research." ships on NBC Radio's Monitor. 70% by the networks and that "these He also announced that Don Kyser, Corp., Moline, Ill., discounts could hurt all advertisers ex- account executive, will represent the Buddy L East Waring & Wayne, cept the very giants of industry, who company in client relations to obtain a through Helitzner, have mammoth advertising budgets and fuller appreciation of advertiser needs Inc., New York, expects to double its can take advantage of the highest dis- and strategies and thus help these clients TV campaign in 1966 into 20 major count rates." The source also said that use Metro -represented stations more ef- spot markets. Last year the toy steel the subcommittee would endeavor to fectively. Metro TV Sales represents truck maker used two color commer- show that the rate structure is discrim- Metromedia's four TV stations and five cials in its first TV exposure. From inatory so that the Federal Trade other TV outlets. September through mid-December two Commission would move into the area new one -minute color spots will be added to the campaign. (BROADCASTING, Oct. 4, 1955) . Rep. appointments ... The staff has searched for leads on WRYM Hartford, Conn.: William A. Cornuts Inc., Oakland, Calif., through the subject. But probably the major Queen Inc., Boston. Kennedy, Hannaford & Dolman Inc., source book for staff questions will be San Francisco, has started a heavy two an article written by Jack Blum for the WFAU Augusta and WQDY Calais, month spot radio campaign to back its Columbia Law Review about advertis- both Maine: Kettell -Carter Inc., Boston. toasted corn snack product. In all the ing discounts rate for network television. Business briefly promotion will be heard on 19 stations Mr. Blum is a member of the subcom- ... in 14 markets in four states. Included mittee staff, on loan from the FCC. Pontiac Motor Division of General in the radio schedule are three markets He reportedly moved from the Motors Corp., Detroit, through Mac - in California, two in Arizona, four in commission to the subcommittee "be- Manus, John & Adams, Bloomfiled Wisconsin and five in Michigan. cause the FCC would not undertake Hills, Mich., will participate next sea- an investigation of the network's rates son in NBC -TV's The Girl from Sylvania Electric Products, through by its Office of Network Study." U.N.C.L.E., Run for Your Life, Tues- Tatham -Laird & Kudner. both New Once the hearing begins, the top day Night at the Movies, I Spy, Laredo York, has bought sponsorships in two names from network and advertising and Saturday Night at the Movies. NBC Radio programs, News on the companies will likely grace Hour and Emphasis. the witness Lever Bros. Co., through J. Walter table. have Inquiries been made of Thompson Co., both New York, and Noxzema Chemical Co., Baltimore, Procter & Gamble, Lever Bros., Ameri- R. J. Reynolds Tobacco Co., Winston - through Sullivan, Stauffer, Colwell & can Home Products and many adver- Salem, N. C., through William Esty Co., Bayles Inc., New York, has started tie - tisers, large and small, who have com- New York, will co- sponsor NBC -TV's in messages of its medicated skin cream plaints on network operations. Also new series T.H.E. Cat (Friday 9:30 -10 packaged in new plastic tubes as part questioned were J. Walter Thompson, p.m.), 16. Simoniz Co., TV BBDO, Ted beginning Sept. of overall spot radio and network Bates, Leo Burnett and Chicago, through Dancer- Fitzgerald- campaign. other agencies. Sample, New York, will participate in NBC-TV's Tuesday Night at the Movies Colonel Sanders' Kentucky Fried beginning Sept. 13. chicken chain of roadside kitchens in Tilson heads new teams Southern California, through Davis, Lincoln- Mercury Division of Ford Johnson, Mogul & Colombatto, Los at Metro TV Sales Motor Co., Dearborn, Mich., through Angeles, has purchased a 60- second TV Kenyon & Eckhardt, New York, and spot participation package on NBC -TV's A realignment of the sales manage- Thom McAn Shoe Stores, through Baseball Ganze of the Week as seen ment of Metro TV Sales, with the New Doyle Dane Bernbach Inc., both New locally on KNac(TV) Los Angeles. The York sales staff divided into two teams, York, will co- sponsor 10- minute color purchase includes 25 day games played was announced show, Stuart on Sports, before most Saturdays from April 16 through Oct. last week by John New York Mets home baseball games 1, three Monday night games during Sias, president of on WOR -TV New York. Mets first base- this time, the All -Star game and the the television sta- man Dick Stuart, through arrangements World Series. This is the second major tion representa- with Beacon Sports Network Inc.. Bos- league professional buy in broadcast- tion firm, a divi- ton, will present commentary. ing made this year by the food adver- sion of Metro- Champion Spark Plug Co., Toledo. tiser. The first was co- sponsorship of media Inc. Ohio, through J. Walter Thompson, the Los Angeles Lakers pregame and Thomas J. Til- Detroit, has renewed second -year postgame basketball shows on KLAC son, vice presi- sponsorship of Champion and the World Los Angeles. dent and eastern of Cars and Drivers, produced by Radio The Seven -Up Co., through J. Walter sales manager, be- New York Worldwide (mum). The Thompson Co., both New York, has Mr. Tilson comes vice presi- 1966 series, expanded from a 13 -week signed to sponsor NBC -TV's National dent and general to a 39 -week schedule, will be trans- Golf Day Round of Champions, and sales manager. Gerard Mulderrig, vice mitted on international short wave by Shell Oil Co., through Kenyon & Eck- president and former Midwest manager, WRUL New York and fed into local hardt, both New York. has renewed and Gerald McGavick. former special radio networks in Argentina, Chile. sponsorship of Shell's Wonderful World projects manager. become group sales Mexico, Peru and Spain. In all, the of Golf for 1967. With these purchases, managers in the New York office, re- series will include 13 five -minute seg- NBC has virtually sold out its entire porting to Mr. Tilson. One of the new ments and 26 15- minute programs, with golf lineup for the rest of 1966 and sales teams will report to Mr. Mulder - the exception of Spain which will carry early 1967. rig, the other to Mr. McGavick. 10- minute segments throughout the 39 President Sias said the changes will weeks. Armstrong Cork Co., Lancaster, Pa.,

32 (BROADCAST ADVERTISING) BROADCASTING, April 18, 1966 a e

'f0S4 W. CARR, Publisher 750 Third Ave.. New York, N. 52o1 Old Orchard Rd., Skokie, Don Ilorway & Co., 336 North Cto

33 BROADCASTING, April 18, 1966 through BBDO, New York, has signed 14 to 18 months in which they develop for full sponsorship of a 90- minute The risks of their shows and the producers have at color special, Brigadoon, to be presented least a year. "Yet the advertiser who on ABC -TV this fall. The program will pay for the whole package has only will be produced by Rogo Productions the advertiser the relatively few weeks between Janu- with Norman Rosement as executive ary and March at best to reach a deci- producer. The special will be taped at sion," he said. Metro -Goldwyn -Mayer in Culver City, Quaker Oats president hits More often than not because of the Calif. keen competition for prime time, he con- fast decisions needed Torginal of America, through M. B. tinued, the sponsor "is forced to decide within relatively few hours whether or Scott Inc., both Los Angeles, will begin to buy television shows its first radio campaign May 2 with not he wants to spend several million the start of a 52 -week sponsorship in dollars on a new show about which he knows almost nothing." Don McNeill's Breakfast Club on ABC The high program mortality rate may Radio for its seamless floor covering be embarrassing to the networks but Spot -TV Problems He urged the floors that "pours" from a can. Buy in- it's sheer speculative "wildcatting" as networks to study more adequate pre- cludes two each week participations far as the sponsor is concerned. And he testing of their new programs and noted over 311 ABC -affiliated stations. doesn't even get the advantages or de- that more adequate audience knowledge pletion allowances the oilman does for "could also make network counter -pro- the risks involved. graming tactics more effective at the same time it helps the advertiser." FTC tar action So said Quaker Oats Co. president Robert D. Stuart Jr., before Chicago's Quaker is a very heavy user of spot explained in letter Broadcast Advertising Club last week. TV too, Mr. Stuart said. But because He expressed con- of the rapid escalation of rates in spot, cern about the the lack of sufficient price protection In a precisely worded letter to the practice of de- for planning purposes and the inade- Senate Commerce Committee, the Fed- manding precipi- quacy of local audience data. he said: eral Trade Commission has explained tous decisions in "Our media people must logically give its action lifting its ban against ciga- buying the new greater consideration to the use of print ette manufacturers advertising the tar shows year in local and regional marketing pro- and each nicotine content of their products. with millions of grams." The FTC said March 25 that tar and dollars involved. From a corporate policy standpoint, nicotine content could be used in both He also hit TV's Mr. Stuart said, Quaker obviously sup- advertising and in packaging as long rising costs and ports the FCC's objective in its pro- as the statements could be substantiated deficiencies in au- posed 50 -50 network prime time rule and do not claim that the product will Mr. Stuart dience and pro- in view of the goal of better and more eliminate or reduce health hazards. gram research. diversified programing. Whether the The letter, drafted and signed by Quaker has tripled its commitment proposal is practical, however, is an- Chairman Paul Rand Dixon, cited to television in the past two years and other matter, he agreed. For these same opinions of the American Cancer So- now is spending $19 million or 80% reasons also, he added: "We will en- ciety, the Interagency Council on of its budget in network and spot TV. deavor to support new local station out- Smoking and Health and the American But Mr. Stuart observed, Quaker is lets as soon as their value has been College Health Association that called "having some second thoughts about established through adequate research." for a reversal of the FTC's ban. the extent of our involvement in TV" The ban was placed in 1955 be- in view of the problems. cause the FTC then felt that an adver- While applauding TV's rapid progress Commercial attitudes tisement of low tar and nicotine con- and achievements, Mr. Stuart warned tent would be construed as a health that the TV industry "is in danger of hit by B &B's Hobbs claim, Chairman Dixon explained, and forgetting the realities of the market that the claim would be a deceptive ad- place as it concentrates on ever higher vertising practice. profits for an already very prosperous Broadcasters and their clients were The 1955 ban was an informal set of business." rebuked for their commercial attitudes guidelines to be used in dealing with Idea Exchange Specifically he sug- last week by Whit Hobbs, senior vice the cigarette industry. But things be- gested president in charge of creative services came stricter in 1960 when the FTC "a greater degree of interchange at Benton & Bowles, New York. He asserted itself of ideas and more cooperation between in cigarette advertising didn't overlook magazines, either. and prohibited any disclosure of either the Association of National Advertisers tar or nicotine content. and the National Association of Broad- "People are fed up with too many casters. Chairman Dixon said that the 1955 He noted, for instance, that commercials," he said, "so let's see if ban actually was "informal advice" but "advertisers are in no way represented we can load on even more. Let's try to in the decision -making process of the get four the rule did much to curtail the tar - minutes into every half-hour nicotine derby. He said further that the NAB Code Authority." instead of only three. And two products FTC no longer feels that "a truthful Mr. Stuart said: "We feel deeply in- in every minute, or three or four or statement of the tar and nicotine con- volved in the broadcast industry's ef- five, instead of only one. tent of cigarettes would per se tend to forts to regulate the quality and good "Let's get radio to the point where negate the [health] warning or otherwise taste of commercial advertising. We there isn't time to play any music at be violative of the Federal Trade Com. would like to be able to cooperate more all. And magazines so full of coupons mission Act." And he supported this fully in this process." and postcards and inserts and outserts statement by "conversations with ex- Acknowledging benefits of program and gatefolds and double covers that perts whose testimony would be neces- sponsorship over participations, Mr. the reader gives up in disgust. sary to support such a charge." Stuart observed that the networks have "It seems to me," he continued in a

34 (BROADCAST ADVERTISING) BROADCASTING, April 18, 1980 The news in color can put you well in the black.

Color TV is on the move. Keep pace -and keep ahead of competition -by filming the news in color. Eastman makes it practicable and profitable with a new color film: Eastman Ektachrome EF Film, 7242 (Type B). Indoors or out, you'll find new Ektachrome Film ideal for news work. It's fast, exceptionally sharp and fine-grained and has superb color rendition. And with Eastman's prepackaged chemistry and quality-control system, you'll find it most efficient to process your own news footage. For a demonstration of new Ektachrome Film on your own monitors, call your nearest Eastman representative. You'll see the profit in it.

Eastman Kodak Company New York: 200 Park Avenue, 212 -MU 7-7080 Chicago: 130 East Randolph Drive, 312-236-7234 Hollywood: 6677 Santa Monica Boulevard, 213-464-6131 When to cover?

This can be a tough decision for a deskman ...but procedures into motion. Lederle's Emergency not for Lederle's Emergency Coordinator. Her Coordinator, who keeps a set of airline schedule job is to "cover" each and every request, whether books by her kitchen telephone, checks routing on the job or at home enjoying a leisure hour. possibilities and makes arrangements for the fast- Her assignment sheet involves the shipment of est possible shipment to the trouble spot. In the urgently needed life- saving drugs to all parts of meantime, Lederle physicians and other person- the nation and the world. It could be antirabies nel are carrying out their assigned tasks. serum, botulism antitoxin or gas gangrene anti- This emergency shipment program operates toxin, but whatever it is, it has to get there fast. around the clock, day and night seven days a Every such request received at Lederle Labora- week. Unlike the nçws media, the question "when tories at any hour of day or night sets emergency to cover ? ", is never a problem.

LEDERLE LABORATORIES A Division of American Cyanamid Company, Pearl River, New York speech Thursday night (April 14) at Life Insurance (JWT, New York), New outfit to pretest the annual dinner of the Pittsburgh Lanvin- Charles of the Ritz (Clyne Council of the American Association Maxon, New York), Schlitz Brewing `rough' commercials of Advertising Agencies, "that you and (Leo Burnett, Chicago), Sherwin -Wil- I, agency and client, in our infinite wis- liams (Griswold -Eshleman, Cleveland) The Telpex Inc., New dom, formation of in getting smarter and smarter and Cracker Jacks (Doyle Dane Bern- which tape and York, will offer production more and more scientific, are also bach). of "rough" commercials along with getting more and more complicated and consumer research, was announced last entangled in our own underwear -and week by Nigel A. Brown, president. farther and farther away from a won- Focus adds service derfully simple, uncluttered, person -to- Mr. Brown told a news conference person, two -way to duplicate films that Telpex can be a low -cost answer relationship with to the problem of pretesting advertis- the customer." ing themes, TV commercials and ideas Clients and The formation of Focus Print Serv- for new products before they are agencies, he said, ices Ltd.. New York, by Focus Presenta- adopted. Total cost of making a video- need to be "more tions Inc., New York, producer of TV tape commercial and researching it is efficient" as well filmed commercials, was announced last about $2,000. as "more crea- week by Eli Feldman, president. The technique, he said, has been used tive," finding the The new service will fill the adver- in Britain and Europe for the past two right sales strate- tisers' need for large numbers of prints years. It was invented and developed gy and keying the at standard cost that maintain the quali- by the London Press Exchange Ltd., campaign to that. ty of the commercial as filmed, accord- a major advertising agency in Brit- "Too often," he ing to Mr. Feldman. He noted that ain, and the parent company of Telpex. asserted, "a bunch Mr. Hobbs often stations put on the air commer- Mr. Brown said Telpex has completed of very bright people crank out a lot of cials that are "a far cry" from what more than 500 tests in the past two selling solutions before anyone has de- has been produced and said this was years for British and continental ad- termined the problem." particularly true of color. vertisers, including U. S. companies Mr. Hobbs said it takes "days and John Guidone, formerly general man- active in Europe. weeks and often months" to create and ager of Color Service Inc., New York, Commercials are taped at Telpex's develop a selling campaign, and criti- has been named vice president of Focus studios at 565 Fifth Avenue. Approxi- cized "nitpickers" who find fault for Print Service and will serve also as mately 100 persons are invited to par- the sake of making "personal points" quality control supervisor for the parent ticipate in tests of two commercials when the campaign idea is being con- company, coordinating all technical for a given product. Telpex will provide sidered. phases of postproduction work. a report on the tests within 48 hours, "No man in the client organization," if desired. he said, "should have the authority to Mr. Brown said Telpex differed from criticize or change or kill a selling idea Pelican opens Hollywood other research testing companies in that who does not also have the authority it produced the actual rough commer- to okay it and run it." commercial center cials, while others worked from commercials supplied by advertising agencies. He stressed that Telpex's produc- Pelican Productions, New York, last ABC -TV rings up tion is for research purposes only and week announced the opening of a Hol- the company does not produce finished $25 million in 15 days lywood production center enabling the commercials. company to put together television commercials from beginning to end in Cali- Sterling Drug's $6- million buy, Agency appointments through Dancer-Fitzgerald- Sample. New fornia. ... York, in such ABC -TV shows as The The new center, including editing, Rheingold Breweries Inc. has ap- Fugitive, Hollywood Palace, and The animation and sound stage facilities, is pointed Weiss & Geller, both New York, Sunday Night Movies is the choice plum headed by executive producer Tom to promote Esslinger beer, a division in $25 million in new business ABC Anderson, a former BBDO senior proof Rheingold, in the Philadelphia area. reported over the past 15 days. ducer on the Pepsi -Cola account. Andrea Radio Corp.. Long Burlington Industries' $3- million pur- Assisted by production manager Island City, N.Y., has & - chase, through Doyle Dane Bernbach, Steve Perry. animation director Pete appointed Sudler Hen nessey Inc., New York, to handle adver- New York, in ABC Stage '67 was the Burness and casting director Mary Gen - tising for its TV sets, hi -fi and elec- second largest order in the period that arro, Mr. Anderson hopes to blend the tronic equipment. saw such participations as Beecham "New York point of view with Holly- Products, through Kenyon & Eckhardt, wood facilities." Penn Jersey Auto Stores, Philadel- New York, in several shows ($2.2 mil- phia, has named Bofinger- Kaplan Ad- lion); Brown & Williamson Tobacco, vertising Inc., Glenside, Pa., to handle through Ted Bates, New York. in New York GOP names Tinker all of its media advertising except news- Combat ($1.8 million) and Block Drug, paper, which will be placed direct. through New York, in Lawrence The New York Republican State Grey, Tele -Graff Film Corp. has named Welk ($1.8 million). faced with a 1966 state- Committee, Beacon Advertising to handle advertising Other buys making up the $25 -mil- wide election, has appointed Jack Tink- and Harold Rand & Co., all New York, lion total were placed in various shows er & Partners, a division of the Inter - for publicity. E. Donny Graff heads by Kodak (J. Walter Thompson, New public of Co.'s Inc.. to handle its Group Tele -Graff. York), Chanel (Norman, Craig & Kum- advertising. The Marschalk Co.. another mel, New York), Champion Spark Plug division of Interpublic, arranged the Elgin National Watch Co., New York, (JWT, New York), Sunbeam (Foote, GOP's campaigns in 1958 and 1962 for moves its watch division account from Cone & Belding, Chicago), Institute of Governor Nelson Rockefeller. D'Arcy Advertising there to Draper

BROADCASTING, April 18, 1966 (BROADCAST ADVERTISING) 37 Daniels Inc., Chicago. Kitchens of Sara Lee, Chicago, named Edward H. Weiss & Co. there for frozen food products and Chicken Sara Lee previously handled by North Advertising, Chicago. Weiss already handles rolls and institutional products.

L &M filter drops JWT for Compton

A king -sized cigarette account is leaving the J. Walter Thompson Co. and moving to Compton Advertising on Aug. I. The Liggett & Myers Tobacco Co., New York, announced the shift last week of its L &M filter brand, estimated to bill approximately $15 million annually. TV -radio expenditures of L &M total about $11 million. There had been persistent reports in COMMERCIAL PREVIEW: Kodak's Recordak system recent months that Thompson would lose part of the Liggett & Myers billing, Eastman Kodak, Rochester, N. Y., typewriter, a cash register, a man's but speculation had centered largely on through J. Walter Thompson Co., hands on a machine, and a girl's Lark cigarettes. Thompson will retain New York, tonight (April 18) will finger pressing the "search" button of the remaining $15 million of the to- advertise its new business systems a Recordak Miracode System (see bacco company's business, including market division for the first time on picture) -are accompanied by voice - Lark, Chesterfield king and regular, the TV. Kodak, which has purchased over explaining the values of Recor- new Chesterfield filter and menthol full sponsorship of ABC -TV's Acad- dak microfilming for large and small brands, smoking tobaccos and corporate emy Awards show (10-11:30 p.m. businesses. advertising. EST), will use a 90- second spot to The 90- second spot will be used For Compton, L &M is its first major demonstrate various business appli- once in the awards program; Kodak tobacco account since 1937, when it had cations of photography. film and camera supplies will be fea- Pall Mall. Five years ago it handled a "Everybody knows that pictures go tured in the remaining commercial Brown & Williamson product that had with entertainment and fun," an an- time. limited distribution. nouncer begins, "but now let's see JWT also created a special version At present Thompson is agency for what happens when pictures get of the business systems markets divi- the entire Liggett & Myers account bill- down to business." sions commercial, "Good Friend, ing about $30 million. A series of quick cuts-people on Canada," to be viewed by Canadian the way to work, a girl's hands on a audiences of the Academy Awards. GE sponsoring NBC -TV special

Several new sales announced by NBC - buying the NBC News -produced special. next season. TV include General Electric's purchase The Anatomy of Defense, on May 20, Remington Rand's (Bridgeport. of a special, and Remington Rand and 7:30 -8:30 p.m. EDT. Conn.) buy, through Young & Rubi- Maybelline buys into next season pro- Maybelline Co., Chicago, through cam, New York, was for participations graming. Post -Keyes- Gardner, Chicago, bought in Girl front U.N.C.L.E., Virginian, I GE, through BBDO, New York, is into the Saturday night movies for the Spy and Daniel Boone.

PLASTA LUCENT 6z Y &R drops Celanese Fibers Young & Rubicam has resigned its PLASTIC TRANSLUCENT MASTERS share of the Celanese Corp. of Amer- The Sure, Safe, Money- Saving Shortcut in Reporting ... Recording ica account. Y &R portion of the account covered European advertising PROGRAM LOGS SCHEDULE SHEETS for the company's Fibers Division, rep-

STATUS REPORTS TIME and MEDIA REPORTS resenting billings reportedly under $ 1 million. Completely eliminates RE- TYPING and RE- WRITING Domestic billings of Celanese's Fi- Reproduce on Xerox Bruning Ozalid - - bers Division -about $6 million -were and all other office reproducing machines recently assigned to Grey Advertising. Samples and catalog available on request A feasibility study for television advertising for the European part of the ac- TRANSFACE PROCESS COMPANY count, originally undertaken by Y &R, 480 Canal St., New York, N.Y. 10013 Tel.: (212) 966.2650 has been taken over temporarily by Another TIME SAVER brought to you by the nation's largest producer of translucent forms. Grey, but no agency has been assigned to take over the European billings.

38 (BROADCAST ADVERTISING) BROADCASTING, April 18, 1966 Everybody's getting his feet wet in color this year.

Except us.

While stations all over the country are waiting grams. We were the first station designed and built for their color cameras and equipment to arrive for color from the ground up. And don't think and be installed, WFGA -TV will be busy, as we've that our 9 years of on- the -air color experience been for the past 9 years, airing everything pos- can't make a difference in the quality and effec- sible in color. Things like news, weather, sports, tiveness of your commercials. We don't charge station breaks, public service programs, special extra, by the way, for colorcasting commercials. broadcasts, even Sunday morning religious pro- Talk to your PGW "Colonel" about WFGA -TV.

WFGA-TV JACKSONVILLE ,'ACKSONVILLE'S AWARD -WINNING STATION - NATIONALLY. REGIONALLY. LOCALLY.

BROADCASTING, April 18, 1966 39 THE MEDIA

to President Johnson, is expected to participate in the screening of candi- Field wide open for dates for the FCC with Mr. Macy. This is so not only because recruitment is part of Mr. Kintner's overall trouble- shooting assignment but also because of his knowledge of the communications new commissioner field, acquired over a period of 20 years in network broadcasting and an adult lifetime in journalism and mass media. Preliminary lists are drawn up, but who will be Among those whose names have been advanced in one form or another for addition, and who chairman, is anybody's guess the FCC vacancy are engineers, lawyers, broadcasters and politicians. The appointee will undoubtedly be a Demo- When President Johnson calls upon decision to be made by President John- crat or independent since a Democratic his "talent scouts" for a list of prospec- son, and there's no inkling now what President is most likely to fill a Demo- tive appointees to the vacancy created his predisposition may be. John H. cratic vacancy with a member of his by the sudden resignation (April 8) of Macy, chairman of the Civil Service own party. The Communications Act FCC Chairman E. William Henry, there Commission, who doubles as assistant specifies that no more than four mem- probably will be served up to him a to the President on top -level personnel, bers of the seven -man commission may roster of a dozen or more names. was said last week to be considering an be of the same political party. Corn - President Johnson, preoccupied with eligibility roster for the Henry succes- missioners Hyde, Lee and Wadsworth the Vietnam situation and other matters sorship. are Republicans; Bartley, Cox and of state, may not get around to con- Also awaiting presidential action is the Loevinger are Democrats. sideration of Mr. Henry's successor for reappointment of Rosel H. Hyde, who On the List These are among the some time -perhaps not until Mr. Henry last week completed his 20th year as a names being discussed in Washington leaves his post April 30. The appoint- commissioner, establishing a new record. as possibilities (all those other than in- ment will be for the unexpired portion His current term expires June 30. It cumbent federal employes would have of Mr. Henry's seven -year term which is expected that Mr. Hyde, an Idaho to undergo FBI checks prior to final runs until June 30, 1969. Republican, will be renamed. consideration by the President): Whether the new appointee will be Former NBC President -Chairman Lieutenant General James D. O'Con- named chairman or whether there will Robert E. Kintner, who today (April nell (Ret.), 66, former chief of Army be a promotion from within is another 18) assumes office as a new assistant Signal Corps and now director of tele-

Outgoing Chairman Henry has no long range plans

For a man who is giving up a Wadsworth is president of the club. The only cloud on his horizon - $28,500 a year position to take on But to visitors, it appears that and he doesn't regard it as very large a three -month political job, FCC Chairman Henry's thoughts increas- -is the Kennedy -vs- Johnson twist Chairman E. William Henry appears ingly are on Tennessee and the poli- he feels the press has given the unreasonably relaxed. tical wars to come, and beyond. He gubernatorial contest in which Mr. Indeed, he is positively anxious, could, if Mr. Hooker winds up as Hooker is facing Buford Ellington, now that the word of his resignation governor, probably have his pick of a former governor and a close friend is out, to take leave of Washington the political appointments to be made of President Johnson. and return to Memphis and help his in the state. It's true, he says, that Mr. Hooker "very good friend" John J. Hooker He could, he feels, undertake worked for President Kennedy in the Jr. in his campaign for the Demo- leadership of projects designed, as 1960 campaign, and is a close friend cratic gubernatorial nomination in Mr. Hooker, an unabashed Kennedy of Senator Robert F. Kennedy (D- Tennessee. fan, would say, "to get Tennessee N. Y.). The chairman's credentials Mr. Henry, 37, who has been a moving." as a Kennedy man are the same. commission member for three and "There's a great deal that needs But, he says, "We're not against one -half years, and chairman almost doing in Tennessee," the chairman Johnson. Hooker is closer to Presi- three, is working hard to complete says. dent Johnson on the issues than some projects that must be finished But he gives the impression that Ellington is. And I'm proud to have before he leaves government, May he will not remain in the state after been a part of the Johnson adminis- 1. One is a report on international the Aug. 4 primary. In Tennessee, tration." communications that a committee he the Democratic nomination is tanta- That won't still the speculation has headed is preparing for Congress. mount to election. He has had job among newsmen. And he knows it. One social engagement on the offers, but he has rejected them, and But he doesn't seem to care too Henrys' calendar is a black -tie dinner has no plans beyond the campaign. much. He's going back home to that Commissioner James J. Wads- Chances are, however, he will return Memphis and to politics and to a worth is giving for the commissioners to Washington, either as a lawyer or new career. and their wives at the International in response to an offer in business. What more could a Tennessee boy Club, on April 26. Commissioner New York is also a possibility. ask?

41) BROADCASTING, April 18, 1966 AIN'T THAT PECULIAR I KNOW A PLACE Music Inc. LAUGH AT ME Jobetpp Co.. Duchess Music Corp. Five-West Music Willam Robinson Jr.. Warren Moore. Tony Hatch / Cotillion Music. Inc. Mervin Tarplin, Robert E. Rogers Sonny Bono I LIKE IT LIKE THAT LET'S HANG ON ALL DAY AND ALL OF THE NIGHT Tune Jay -Boy Music Corp. -Kill Publishing Co.. Inc. Saturday Music. Inc. Ray Chris Kenner. Allen Toussaint Bob Crewe. Denny Randall, Davies Sandy Linzer BABY DON'T GO I WILL Ten East Music Mother Bertha Camarillo Music Co LET'S LOCK THE DOOR Music. Inc. Dick Glasser (AND THROW AWAY THE KEY) Sonny Bono THE Picturetone Music Publishing Corp. 'IN CROWD Wes Farrell BABY I'M YOURS American Music. Inc. Page A LITTLE BIT OF HEAVEN Blackwood Music. Inc. Billy T.M. Music. Inc. Van McCoy IT'S NOT UNUSUAL Arthur Resnick. Kenny Young BACK IN MY ARMS AGAIN Duchess Music Corp. A LOVER'S CONCERTO Jobete Music Co.. Inc. Gordon Mills. Les Reed Saturday Music. Inc. Eddie Holland. Lamont Dozier. Denny Randall. Brian Holland IT'S THE SAME OLD SONG Sandy Linter MAKE THE AWAY NEW YORK CITY Jobete Music Co.. Inc. WORLD GO THE BOY FROM Eddie Holland. Lamont Dozier. Pamper Music. Inc. Trio Music Co.. Inc. Brien Holland Hank Cochran John Isaac Taylor. George Davis MRS. BROWN YOU'VE GOT A LOVELY BYE. BYE BABY JOLLY GREEN GIANT Flomar Music DAUGHTER Saturday Music. Inc. Seasons Four Publishing. Inc Brakenbury Music. Inc. / Bigtop Music Corp. Burdetle Music Co. Records. Inc. Bob Crewe. Bob Gaudio Venice Music. Inc. Trevor Peacock Don F. Harris. Lynn Easton. CALIFORNIA GIRLS Dewey Terry Jr. MY GIRL Sea of Tunes Publishing Co. Jobete Music Co.. Inc. Brian Wilson William Robinson. Ronald White CAST YOUR FATE TO THE WINO THE NAME GAME Friendship Music. Inc. Al Gallico Music Corp. Vincent Guaraldi Lincoln Chase. Shirley Elliston CATCH US IF YOU CAN NOTHING BUT HEARTACHES Branston Music. Inc. Jobete Music Co.. Inc. Dave Clark. Lenny Davidson Eddie Holland. Lamont Dozier, THE CLAPPING SONG Brian Holland Al Gallico Music Corporation WARM APPLAUSE NOWHERE TO RUN Lincoln Chase Jobete Music Co.. Inc. Eddie Holland. Lamont Dozier. COUNT ME IN Brian Holland Skol Music TO THE D. Hardin ONE KISS FOR OLD TIMES' SAKE Glen T.M. Music. Inc. CRYING IN THE CHAPEL WRITERS Arthur Resnick. Kenny Young Valley Publishers. Inc. Artie Glenn ONE- TWO -THREE AND Double Diamond Music Co. / DO YOU BELIEVE IN MAGIC Champion Music Corp. Faithful Virtue Music Co.. Inc. John Madera. David White. John Sebastian Jr. PUBLISHERS Len Barry DON'T JUST STAND THERE OVER AND OVER Bernross Music WHO Recordo Music Publishers Lar Crane. Bernice Ross HAVE Robert Byrd DOWN IN THE BOONDOCKS PAPA'S GOT A BRAND NEW BAG Lowery Music Co.. Inc. RECEIVED Lois Publishing Co. / Toccoa Joe South Industries. Inc. EIGHT DAYS A WEEK James Brown Maclen Music. Inc. RESCUE ME Paul McCartney. John Lennon Chews Music Carl William Smith. Raynard Miner ENGINE. ENGINE NUMBER NINE Tree Publishing Co.. Inc. (I CAN'T GET NO) SATISFACTION Roger Miller BMI Immediate Music, Inc. Mick Jagger. Keith Richard ENGLAND SWINGS Tree Publishing Co.. Inc. THE SEVENTH SON Arc Music Corp. Roger Miller Willie Dixon EVE OF DESTRUCTION CITATIONS Trousdale Music Publishers. Inc. SHAKE Phil Sloan. Steve Barri Kegs Music Corp. Sam Cooke EVERYBODY LOVES A CLOWN Viva Music. Inc. OF SHOTGUN Thomas Leon Russell. Gary Lew.s Jobete Music Co., Inc. Leslie. Autry FERRY ACROSS THE MERSEY DsWalt Pacemaker Music Co.. Inc. SILHOUETTES Gerrard Marsden Regent Music Corp. FEVER ACHIEVEMENT Bob Crewe Lois Publishing Co. SOUNDS OF SILENCE Eclectic Music Co. , John Davenport Eddie Cooley Paul Simon FOR YOUR LOVE FOR Blackwood Music. Inc. STOP! IN THE NAME OF LOVE Gouldman Jobete Music Co.. Inc. Graham Eddie Holland. Lemont Dozier, GET OFF MY CLOUD Immediate Music. Inc. Brian Holland Keith Richard. Mick Jagger 1965 TELL HER NO Mainstay Music. Inc. GO NOW ALL THE WORLDS OF MUSIC Rod Argent Trio Music Co.. Inc. Banks FOR ALL OF TODAY'S AUDIENCE THIS DIAMOND RING Milton Bennett. Larry Sea-Lark Enterprises. Inc. GOLDFINGER Bob Brass. Irwin Levine. Al Kooper Unart Music Corporation TICKET TO RIDE Leslie Bricusse, Anthony Newley. Maclen Music, Inc. John Barry John Lennon, Paul McCartney HANG ON SLOOPY Picturetone Music Publishing Corp. TIRED OF WAITING FOR YOU Robert Mellin, Inc. Jay -Boy Music Corp. Bert Russell. Was Farrell Ray Davies BMI TREAT HER RIGHT HELP Don Music Co. Maclen Music. Inc. Roy Head Paul McCartney. John Lennon BROADCAST MUSIC, INC. TURN! TURN! TURN! HELP ME, RHONDA Melody Trails. Inc. Sea of Tunes Publishing Co. Pete Seeger Brian Wilson TWINE TIME HOLD WHAT YOU'VE GOT Vepac Music. Inc. Tree Publishing Co., Inc. Andre Williams. Verlie Rice Joe Tea A WALK IN THE BLACK FOREST HOW SWEET IT IS MRC Music, Inc. Jobete Music Co.. Inc. JUST A LITTLE Horst Jankowski Lemont Dozier, Eddie Holland. Brian Taracrest Music. Inc. WE CAN WORK IT OUT Holland Ronald C. Elliott, Robert Durand Maclen Music, Inc. I CAN NEVER GO HOME ANYMORE John Lennon. Paul McCartney I.R.P.. Inc. Trio Music Co.. Inc. JUST A LITTLE BIT BETTER Elmwin Music. Inc. T.M. Music, Inc. WONDERFUL WORLD Tender Tunes Music Kenny Young.. Kegs Music Corp. George Morton Sam Cooke. Herb Alpert, I CAN'T HELP MYSELF JUST ONCE IN MY LIFE Lou Adler Jobete Music Co.. Inc. Screen Gems- Columbia Music, Inc. WOOLY BULLY Eddie Holland. Lamont Dozier. Phil Spector. Carole King. Becket Publishing Co.. Inc. Brian Holland Gerry Goffin Domingo Samudio I GO TO PIECES KEEP ON DANCING YES, Inc. I'M READY Vicki Music. Inc. Nome Music. Press Music Co. Arc Music Corp. Dandelion Music Co. Stilran Music Del Shannon Allen A. Jones. Willie David Young Barbara Mason I GOT YOU (I FEEL GOOD) YESTERDAY Try Me KEEP SEARCHIN' (WE'LL FOLLOW Lois Publishing Co. THE SUN) Maclen Music. Inc. Music. Inc. Vicki Music. Inc. Noma Music. Inc. John Lennon, Paul McCartney James Brown Del Shannon YOU TURN ME ON I GOT YOU BABE Burdette Music Co. Cotillion Music. Inc. FiveWest Music KING OF THE ROAD Ian Whitcomb Sonny Bono Tree Publishing Co.. Inc. Roger Miller YOU'VE LOST THAT I HEAR A SYMPHONY LOVIN' FEELIN' Jobete Music Co.. Inc. LAST TIME Screen Gems -Columbia Music, Inc. Eddie Holland. Lamont Dozier. Immediate Music. Inc. Phil Spector. Barry Mann, Brian Holland Mick Jagger, Keith Richard Cynthia Weil

BROADCASTING, April 18, 1966 41 (erred to in the ARMS findings bears communications management at the in little resemblance to the diary ARB White House. Confusion to measure radio," M. Schmidt Jr., 41, Denver presently employs Richard Pulse, which appeared attorney, recently appointed general and that "even to benefit from the findings, has re- counsel of U. S. Information Agency. wake of ARMS served comment until after the full John F. White, 48, president of Na- report can be studied." tional Educational Television (NET), Boehm attacks manner of New York. Mr. Boehm said that "it may never he economically feasible to duplicate James E. Barr, 58, chief, Safety & publicizing report; sees Special Radio Services Bureau, FCC, (he ARMS procedures in a commer- Texas, now resident of Mary- cial service." He also noted that it native of change in its objectives land. may be "several months" before the William H. Watkins, 48, FCC deputy ARMS committee's final report is published and evaluated. chief engineer, native of Texas, resident Radio might have been better served "My advice," he told the radio -TV of Washington. if the All -Radio Methodology Study Max D. Paglin, 51, executive officer, (ARMS) committee had not released executives, "would be to read the full when it becomes avail- FCC. former general counsel and native its report publicly, ARMS report of New York. but instead had able, not the sketchy findings which Margaret Mary Kearney, WCAU -AM- presented the find- were presented to the NAB convention. TV Philadelphia and former president ings "quietly to Then, seek the counsel of your station (1963 -1964) of American Women in the ratings com- and rep research director, or a compe- Radio and Television. panies themselves. tent research consultant, for a professional of its significance. Fred Friendly, 50, former president in terms of how interpretation more yourself of CBS News, New York. each could im- "But important, arm with much of the exist- Sylvester L. (Pat) Weaver, 57, for- prove the relia- as knowledge you can. mer NBC president and former head bility of its own ing research techniques as of Subscription Television Inc., Los An- techniques." recognizing the problems which now geles. This view was confront radio in an increasingly auto- mated advertising industry," Eugene H. Merrill. 57. former deputy Mr. Boehm advanced by assistant Secretary of Army, who served Frank G. Boehm. Radios and Computers Mr. Boehm's study a seven -month interim terni on the FCC director or research, marketing and discussion of the ARMS came at the of a speech addressed in 1952 -1953. sales development for RKO General end to "Can Radio Survive in Former South Carolina Governor Broadcasting, in a speech before the the question Ernest F. Hollings, 43, now practicing Pittsburgh Radio and Television Club the Computer Age ?" survive, he said. attorney in Charleston. last Wednesday (April 13). Not only can radio Governor Carl E. Sanders. 40. of but much radio research of the type he Georgia, whose term expires January The ARMS preliminary report, the advertiser is demanding is already 1967 and who cannot succeed himself. noted, appears to have produced "some available. industry confusion" since its release Although problems and challenges during the National Association of FCC stands firm on remain, he stressed that much progress Broadcasters convention late last month has been made and that there are "some WGMA sale deadline (BROADCASTING, April 4). bright new hopes on the horizon" de- "From the wording of the release." spite "negative thinkers" who complain he continued, "the objectives of the The FCC last week denied a request about lack of audience data, refuse to ARMS project, in my judgment, have from WGMA Hollywood, Fla., for an believe any radio research or "feel additional two months changed at some time between the there is only one 'right' way to measure to file an appli- project's cation for assignment of license. inception and the NAB con- radio listening -their way." vention. Rather than indicating WGMA, owned by Jack Barry and the Among recent advances in radio re- pros and cons of the various informa- Daniel Enright, received a one li- search he cited the diary -based services -year tion- gathering cense last month with the condition that techniques, the ARMS of ARB and Media Statistics Inc. - findings were quite specific. the owners file an application for sale following 1962 -64 diary tests in which of the station within 60 days (BROAD- Good or Bad "Several test tech- RKO General participated with ARB CASTING, March 14). niques were voted 'good' or 'bad' by in Detroit -and "significant improve- Messrs. Barry and Enright told the the survey standards. 'Good' were a ments" by Pulse Inc. He also praised commission that because they were not weekly diary technique, not presently the Broadcast Rating Council for its able to consult with their attorney until being used by any survey company, as work in seeing that "the rating com- April 2 and for other reasons it would well as personal recall technique, identi- panies are doing what they say and. be difficult to sell the station and have fied by some as the Pulse technique. just as important, saying what they do." an application filed by May 8. 'Bad' was a four -media diary. which Mr. Boehm thought it "unrealistic" But the commission said that the cir- these same persons, it would seem, to say that "if radio audience data doesn't cumstances which make compliance dif- associate with American Research Bu- keep pace with TV data, there may he ficult or impossible appear to have been reau's methodology." a time when radio will be ignored by entirely within the licensee's control. For his part, Mr. Boehm continued, the advertising agency." The commission had originally denied "1 will believe the statement which Actually, he said, "radio's history the license -renewal application in 1964 appeared at the end of the ARMS find- as an effective advertising medium because of the involvement of Messrs. ings which read: 'Nothing in any of cannot be erased, nor will the adver- Barry and Enright in the quiz show the preceding should be taken as an tiser let it be. Advertisers want radio. scandals of the late 1950's. Last year evaluation of any of the methods cur- demanded radio, and will continue to the U. S. Court of Appeals for the Dis- rently in commercial use'." use radio in their selling effort, irre- trict of Columbia sent the case back to He also noted that ARB "has already spective of what the challenge for the FCC ( BROAnCAASTING. April 12, sent a bulletin to its subscribers estab- better radio audience data brings. But 1965). lishing that the four -media diary re- let's not ignore that challenge."

BROADCASTING, 42 (THE MEDIA) April 18, 1966 BEELINE ® COUNTRY .. . AWFULLY BIG IN RECREATION

.. and BEELINE RADIO KOH is a proven way to reach this important market Drop your line in Beeline Country for big- power. Beeline Radio KOH can help you ger and better Western sales. Hundreds of tap this big market. And KOH is only one thousands of visiters come to Reno's Lake of four Beeline stations - the key to Cali- Tahoe recreational area every year to re- fornia's rich Inland Valley and Western lax. Add to that the $635,344,000 residents Nevada. have to spend and you have a lot of buying Data Source: Sales Management's 1965 Copyrighted Survey - Effective Buying Income

McCLATCHY BROADCASTING

THE KATZ AGENCY, INC. NATIONAL REPRESENTATIVE KOH Reno KFBK Sacramento KBEE Modesto KMJ Fresno

BROADCASTING, April 18, 1966 43 Review board battle lines form

Examiners charge it adds unnecessarily to the length and expense of hearings, and seek delegation of some of its authority to themselves

The FCC review board, which is prizes involved (AM and FM facili- of some who have opposed an increase generally regarded as representing one ties, usually) are getting smaller. in authority for examiners-the feeling of the real advances the commission Attorney Agrees This position was that the quality of the commission's ex- has made in improving its hearing supported last week by some communi- aminers is uneven. processes, has suddenly become contro- cations attorneys. One said he was fa- Henry's Position The chairman. versial. Thus far, the controversy is con- miliar with a case in which an appli- who is scheduled to leave the commis- fined within the agency. But before cant for an AM station spent $10,000 sion May 1 (BROADCASTING, April 11), it's resolved, the Federal Communica- on legal fees last year, and the case has said the fate of the proposals lies with tions Bar Assn. is likely to become in- not been concluded. the person who succeeds him. "But if volved, and the matter will probably be "The cost of litigating," he said, "is I were here I'd push this through to a aired by a congressional committee. quite scandalous." decision," he said. At issue is whether the board, at The board, which has given the com- The review board, now composed of least as it now fits into the hearing mission its comments on the examiners five top-grade FCC staff members (four process, adds unduly to the length and, proposals, noted that the commission lawyers and one engineer) was estab- consequently, the expense, of hearings. has twice turned down the idea of giv- lished in 1962 to relieve the commis- The issue is being pressed by the ing the examiners the kind of authority sioners of much of their adjudicatory commission's 16 examiners, who feel they are seeking. work. It is assisted by a staff of 25 the solution to speedier and more effi- But Commissioners Lee Loevinger opinion writers and costs the govern- cient hearings is to delegate to them and Robert E. Lee have expressed sup- ment some $397,000 in salaries yearly. some of the functions now exercised port for the examiners' position. And Its work has won high praise. Its de- by the board. last week, Chairman E. William Henry, cisions are rarely overturned by the The board, on the other hand, feels although now a lame duck, said he commission. Out of 10 review board that if a consistent and unified body of stands "on the side of more power for cases that were taken to the court of rulings is to be developed, the scope of the examiners -not as they requested appeals, the commission was upheld its responsibility should not be nar- it, necessarily, but in general." But he in nine. As recently as January, Chair- rowed. What is really needed, the board also said the commission should "con- man Henry, in a speech before the feels, is an "upgrading of the quality tinue to improve the caliber of hearing Federal Commissions Bar Association, of work" of everyone concerned, in- examiners." said the board stands "at the head of cluding the examiners. This appeared to reflect the feeling the list" of commission accomplish- Want More Power The examiners, ments in improving the hearing process. who have less authority over trial man- But he was concerned with the burden agement than do examiners in other the board has lifted from the commis- agencies, are, as one of them put it, 50 -50 deadline extended sioners' shoulders. The examiners are "chafing under the system that makes concerned about the pace of hearings. it impossible to hold a one -piece hear- The FCC has granted a brief And it was the chairman's speech that ing"-one that begins and goes through extension in the deadline for com- triggered the examiners' action. to conclusion without interruption. ments on its proposed rulemaking They formed a committee of five of The examiners want authority, now aimed at limiting network owner- their number who put their views in exercised by the review board, to rule ship and control of television pro- the memorandum that Chief Hearing on petitions to amend or change hear- graming. Examiner James D. Cunningham sub- ing issues and to pass on applicants' At the request of NBC the mitted to the commission on Feb. 17. requests for mergers and withdrawals deadline for comments was ex- The memorandum came to light last from hearings. tended last week from April 15 to week. They also want authority to prohibit May 2 and the deadline for replies Board's Reply The board, in its appeals from interlocutory rulings until from May 16 to June 1. hearings are concluded. memorandum defending the wisdom of The proposal would limit the the existing system, expressed doubt The examiners, who have submitted networks to equity holdings in no their views to the commission, say pri- that the examiners would be able to more than 50% of all nonnews move fast on the matters now coming vately that hearings are either stalled programing between 6 p.m. and while the board considers such motions before it. The board said the questions 11 p.m., or to two hours of non - are increasingly complex. and petitions (frequently a matter of news programing in the same peri- But the months) or they proceed under a cloud od, whichever is greater. board's main argument for retaining of uncertainty as to what the board's Last week's extension was the its existing authority is that decision will be. fourth granted. The original dead- centralized direction over hearings as- Adding to the examiners' frustration line was June 21, 1965, for com- sures far greater "uniformity" in deci- is their feeling that hearings are con- ments and July 21, 1965, for sion- making than could be achieved if suming a great deal of applicants' time replies. the 16 examiners were making the de- and money at a time when cases, in cisions. their view, are getting simpler and the Board member Sylvia Kessler. how-

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Vanguard Il: Solid state plus one tube does it better! ever, supports the examiners' request view hoard booster, said the panel's tional Association of Broadcasters con- for authority to rule on petitions to practices have become "too ingrained" vention in Chicago (BROADCASTING. amend hearing issues. and that the hoard "too often sits up April 4). The board also said if examiners there writing meaningless distinctions, Outside Help The affiliates em- were allowed to prohibit interlocutory trying. in effect, to figure how many powered the committee to hire "such appeals until the conclusion of a hear- angels can dance on the head of a pin." outside professional assistance as it ing more harm than good could re- Yet another attorney, who did not deems necessary." sult. "Inevitably," the board said, more take a position on the examiners' pro- ABC -TV officials had offered to help cases would be remanded for further posals, said there is "general agree- pay for an economic study but the hearing, "with greater delays and costs ment" that hearings are "dragging on affiliates declined the offer. They voted than if the corrections had been made too long." Justice, he said, "is delayed to pay for it themselves. earlier." all over the place. including at the com- The action followed two sessions in The examiners, in their memoran- mission." which first the affiliates board of gov- dum, made several other suggestions. The committee that drafted the ex- ernors and then the full affiliate body In one, they urged the commission to aminers' memorandum was composed opposed ABC -TV's plan to expand from consider limiting consideration of ap- of Elizabeth C. Smith, David I. Krau- three minutes to four the amount of peals to those that asserted error on shaar, Chester F. Naumowicz, Arthur commercial time in the 7:30 -8 p.m. the part of the examiner or, in cases A. Gladstone, and Sol Schildhause. The periods next fall. appealed to the commission, by the re- review hoard's memorandum was sub- The affiliates not only rejected that view board. However, matters involving mitted over the signature of Donald J. plan but asked ABC -TV to eliminate new policy or interpretation of policy Bcrkemeyer, hoard chairman. "as soon as possible" the fourth minute would automatically he considered. of commercial time already added to The examiners feel there is no point Batman (Wednesday and Thursday in a review authority rewriting findings 7:30 -8 p.m. EST), and also to reject and conclusions with which it is in basic "split 30" announcements (divided agreement. They say the present prac- Economic group piggybacks) and to try to cut back if tice "unprofitably delays decision." Last not cut out regular piggybacks. year, on the average, 12 months elapsed ABC -TV officials tabled their plan between the examiner's initial decision for ABC to expand the fourth -commercial policy in a case and the final decision of the to all 7:30 -8 p.m. periods but did not review board. Storer's Michaels heads promise that they wouldn't adopt it The board denied the implication it later. They said they had advertiser always rewrites findings and conclu- committee to study commitments that prevented their sions. But, in barbed reference to the eliminating the fourth minute in Bat- examiners' work. it said that a "con- TV financial matters man, and that they would be happy to siderable perusal of the record" and have the NAB code board tackle the a sifting of facts are "sometimes un- question of piggybacks and split 30's. avoidable because of the manner in Bill Michaels, vice president in charge Rising Costs They insisted that which a case is handled at the trial and of the television division of Storer "economic pressures" led them to add in the initial decision." Broadcasting Co., has been named a fourth commercial minute to the Bat- The review -board issue is very likely chairman of the special committee cre- man format and to consider doing the to be aired by the Senate Subcommit- ated by ABC-TV affiliates to study "the same in other 7:30 -8 p.m. periods. tee on Administrative Practice and Pro- contractual and economic relationship When it was over they said the eco- cedure. Senator Edward V. Long (D- between the network and the affiliate." nomic pressures still remained and Mo.), subcommittee chairman, has Burton B. Ladow of KrvK(TV) Phoe- would have to be taken into account circularized a questionaire to all agen- nix, chairman of the board of governors in some way, by both the network and cy heads, agency examiners and prac- of the ABC -TV Affiliates Association, the affiliates. ticing attorneys on "unnecessary ad- announced the As indication of the economic pres- ministrative delay" and what can be appointment last sures, they said that primarily because done to end it. Several commission ex- week and said of expansion in color the program cost aminers are known to be preparing let- other members of of the average nighttime half -hour ters in response to the questionnaire. the five -man com- would rise from $62,000 this season to Senator Long said the subcommittee mittee would be $76,000 at the start of the 1966 -67 sea- may publish all letters but that it would Fran Conrad, son. They figured they would need an honor requests for anonymity. KNTV(TV) San extra $40 million in time -and -program The communications bar, which par- Jose, Calif.; Mar- sales merely to maintain their pre -color ticipated in drafting the legislation pro- tin Umansky, sales levels. viding for the review board, would KAKE -TV Wichita. Affiliates said they realized that ABC - probably be asked to advise in draft- Kan.; Fred von TV was responding to strong economic ing changes in the system. There was Mr. Michaels Stade, WKYT - TV pressures, but they were adamant no indication last week what direction Lexington, Ky.. against trying to cure the problem by the bar would take. and Ralph Hansen. KTVI(Tv) St. Louis. expanding network commercial time. One lawyer said the board is doing Mr. Ladow said the appointments Affiliates said they considered their "a better job" than individual examiners were made in consultation with other new economic committee comparable in could do on the matters involved, and members of the affiliates board of gov- many ways to the CBS -TV affiliates eco- is moving faster than the commission- ernors and that all five appointees had nomic study group that, over the past ers did when they reviewed all examiner accepted. five years, explored relationships be- actions. While there is delay, he said, Formation of the economic commit- tween CBS-TV and its affiliates and it's a price that must be paid for "uni- tee was authorized by the affiliates as helped develop a new affiliation con- formity" of decisions -a price he an upshot of their hectic sessions with tract (BROADCASTING, March 21, April thought worth paying. ABC -TV management over the "fourth 4). But another attorney, a former re- commercial" issue just before the Na- ABC -TV affiliates were hopeful,

-46 (THE MEDIA) BROADCASTING, April 18, 1966 however. that their study group would be able to shorten its job by "learning from the mistakes of the CBS committee." There was no indication as to just NEW! when it might be in position to report to the affiliates generally. portable audio consoles Bureau with studio wants lower console fine for KABL performance

Is it a San Francisco or an Oakland station? "This is Cable, KAHL Oakland. 960 on your dial, in the air everywhere in San Francisco." The city of Oakland thinks KAHL is behaving like a San Francisco licensee. But McLendon Stations, the owner of KARL, insists that its fidelity to Oakland is unsullied. The FCC, to hasten the arrival of the facts, placed a tentative fine of $10,000 on KABL for false station identification and failure to identify a sponsor (BROADCASTING, Oct. 4, 1965). Last week the commission's Broadcast Bureau said that the station should be from _ ' ''. liable for the fine, but it recommended k A' $4,000. The city bases its case on KARL'S continuous use of San Francisco atmos- McCurdy - the name that sets the quality and phere to sell the station. It uses cable performance standards in audio systems - cars on its stationary and the sound of announces the development of two portable mixing a cable car bell after its call letter consoles ... rugged and compact for remote identification. But, says the city, there applications ... yet versatile for studio installations are no cable cars in Oakland. where full -size consoles are not required. The station uses "mood program - ettes," verbal sketches of quaint, artistic FEATURES INCLUDE places and romantic memories to pro- Silicon Solid -State design, offering stable vide atmosphere for music, but Oak- performance over wide temperature ranges. land says, the great majority of these Self Contained Regulated Power Supply. spots are set in San Francisco, not Oak- Full +18 dbm output following 6 db pad. land. And KABL'S sales offices are lo- Attractive Functional Design. Rugged Portability. cated in San Francisco. All in all the repetition of San Fran- PE2400 cisco "sounded like an apology for hav- 4- mixers, 8 mic inputs or 4 high level inputs ing an Oakland address," said one wit- High Quality Step type attenuators ness for the city. Full size 41/2" VU meter in 1000 HZ Test Oscillator But McLendon claims that KABL is Built Attractive yet functional design. very happy to be an Oakland licensee. The programettes are based on atmos- PE2600 pheric merit and are in no way in- The most sophisticated portable console tended to supplant the hour and half - ever designed. hour station identification spots. The 6 mixers, 12 mic inputs or 6 high level inputs Step type slide attenuators call -letter identification itself has re- High Quality Dual channel with separate PA output peatedly been approved by FCC in- Two Full size 41/2" VU meters. spectors, says McLendon. And as for Compact design with King -Size versatility. the sales office's San Francisco address, that is because all the area advertising agencies are in that city. With regard to the FCC's accusation of failure to identify a sponsor, U. S. Steel, KABL claims that the omission was Marketed nationally by: inadvertent. The one -minute spot, a 45- VISUAL ELECTRONICS CORPORATION second ad with a I5- second live tag, was 356 west 40th street new york, n. y. 10018 (212) 736-5840 run 57 times during 19 days without the live tag. LOOK TO VISUAL FOR NEW CONCEPTS IN BROADCAST EQUIPMENT Possibly, McLendon points out, there

BROADCASTING, April 18, 1888 41 is a vendetta between Oakland's Mayor of WJPB's formal opening. Mr. Beacom, John C. Houlihan and KABL newsman however, feels that "a new tower can Metromedia gets OK John C. Chapel. Relations between the be erected and necessary repairs made mayor and Mr. Chapel "are strained ... within the next 30 days." for its 7th AM and they are political antagonists." WJPB is eventually to serve the Kis- The real point, McLendon states, is simmee- Orlando area, where Walt By a vote one, the FCC last that neither the sponsor identification Disney has proposed building a Florida of six to week approved the purchase of KEWB error or any station misrepresentation Disneyland. The station is a 1 kw day - Francisco by Metromedia is intentional. Thus they are not guilty timer to operate at 1220 kilocycles. Oakland -San of "repeated" and "willful" violations Inc. The lone dissenter was Commission- of the commission's rules. er Robert T. Bartley, who took his usual stance when group owners are involved But the Broadcast Bureau disagrees. NBC Radio gets new and voted for a hearing. "The record reflects that the sta- ... owned tion has deliberately turned its face Philadelphia affiliate Sale of the Crowell -Collier from Oakland and used every means Bay Area station, for $2,459,000, gives Metromedia its seventh -and final at its disposal to identify itself with San WPEN Philadelphia, becomes an affili- - Francisco." AM station. Metromedia already owns ate of NBC Radio today (April 18), AM stations in New York, Philadel- replacing WCAM Camden, N. J., in the phia, Cleveland, Baltimore, Kansas NBC lineup, officials announced last City, Mo., and Los Angeles. Tornado delays start week. WPEN, on 950 kc with 5 kw the FCC's multiple- ownership fulltime, is owned by William Penn Under may more of new Florida AM Broadcasting Co., headed by William rules, no single entity own H. Sylk as president and Murray than seven stations in each broadcast Metromedia's radio WJPB Kissimmee, Fla., which had Arnold as general manager. category. present all have adjuncts, giving planned to go on the air Easter Sunday stations FM The station has been a nighttime the company six in that classification. (April 10) has postponed its start due affiliate of Mutual, and Mutual author- four VHF to tornado damage. The company also owns tel- ities said this arrangement would con- evision stations, in New York, Los J. Patrick Beacom, president of tinue. WCAM, signed as the NBC Angeles, Washington, and Kansas City. Beacom Broadcasting Enterprises, said affiliate for the Philadelphia area after The FCC grant was conditioned on that a tornado leveled the station's 230 - NBC -owned WRCV Philadelphia moved by foot tower and caused severe damage to Cleveland in the swapback with compliance Metromedia of the multiple- ownership rules as they involve to other equipment. The estimated $25,- Westinghouse Broadcasting, is on 1310 brokerage houses and mutual funds 000 property loss forced postponement kc with I kw day and 250 w night. owning more than 1% in two or more broadcast groups. A Metromedia source said last week that all prospective violations of this problem are being resolved through letters from these sources agreeing not to vote more "Let's get a than 1% of their shareholdings. KEWB, operating on 910 kc with 5 kw fulltime, was bought by Crowell - Blackburn appraisal" Collier in 1959. Crowell- Collier has also sold its KFWB Los Angeles to What's it really worth? Blackburn's Westinghouse Broadcasting Co. for $10,750,000. This is still pending FCC answer will depend on accurate market approval. It continues to own KDWB Minneapolis -St. Paul. surveys and analyses, potential and projected as well as actual earnings, knowl- Changing hands edge of the ever- changing market. What are the services of Blackburn, the ANNOUNCED The following station sale was reported last week subject to reliable broker, really worth to you? FCC approval. WDEE -FM, Hamden, Conn.: Sold by Southern New England Broadcasting * 0 e Corp. to Kos Communications Inc. for $50,000. Southern New England is licensee of WDEE Hamden, which is un- BLACKBURN & Company, Inc. affected by the sale. KoPs Communica- tions owns WAVZ New Haven, Conn., RADIO TV CATV NEWSPAPER BROKERS and WTRY Troy, N. Y. WDEE-FM has NEGOTIATIONS FINANCING APPRAISALS been off the air since it was razed by fire in January 1965; it is licensed for WASHINGTON, D.C. CHICAGO ATLANTA BEVERLY HILLS 101.3 me with 20 kw power. lames W. Blackburn H. W. Cassill Clifford B. Marshall Colin M. Selph jack V. Harvey William B. Ryan lohn G. Williams G. Bennett Larson Joseph M. Strick Hub Jackson Mony Building Bank of America Bldg. APPROVED The following transfers RCA Building Eugene Carr 1655 Peachtree Rd. 9465 Wilshire Blvd. of station interests were approved by the 333 -9270 333 N. Michigan Ave 873 -5626 274 -8151 346 -6460 FCC last week (For other commission activities see FOR THE RECORD, page

8 (THE MEDIA) BROADCASTING, April 18, 1966 Federal court supports FCC clarifies record, gives full S.F. renewals commission decision The FCC changed its mind last tions, and asked the commission to The FCC's right duck a hearing week and granted full three -year li- grant full license renewals -or at to when it a power boost a class cense renewals for KYA and Korr -FM least set the record straight (BROAD- granted to A FM station over the objections of a San Francisco, both owned by Chur- CASTING, March 21). chill Broadcasting Corp. At the same Last week, in granting reconsider- short- spaced class B FM station was upheld week a time the commission made clear it ation, the commission said it wishes last by three -judge panel didn't intend to imply payola or "to make it clear that in our letter of of the U. S. Court of Appeals in Wash- plugola practices had existed at the Feb. 9 it was not our intention to ington. stations. imply that payola or plugola prac- The court held that the commission was within when it The commission on Feb. 9 had re- tices had existed at your stations or its authority granted newed the stations' licenses for one that your previous policies and prac- a power boost in 1965 to KTIM -FM San year. In an explanatory letter it made tices had failed to provide adequate Raphael, Calif., and then vacated it KPEN(FM) San Francisco public, the commission noted that it control over programing." after protested had questioned the stations about The commission added that the that its license was being modified be- "possible failure to control the broad- three -year renewals were being cause of interference from the San cast activities of its disk jockeys" granted with reliance on the licen- Rafael station, only 21 miles away. since the "outside activities of two of see's "representations as to past and The commission then regranted the them ... seemed to create a conflict present control of program material power boost to KTIM -FM on the day of interest between their roles as en- and as to our future efforts to pre- KPEN'S license expired and later re- trepreneurs and their roles as disk vent repetition of violating of our newed KPEN'S license. jockeys" (BROADCASTING, Feb. 14). logging rules." This was based, the commission said, Churchill Broadcasting last month The question involved KYA'S fail- on the 1964 rulemaking decision estab- said the letter unfairly "suggests or ure to log several hundred spot an- lishing mileage spacing among FM sta- implies" that payola or plugola had nouncements purchased by the disk tions. In that order, the commission said been practiced at the stations and jockeys whose outside activities had it would consider raising the power of that the management had not taken raised the question of license con- existing of class A stations short-spaced remedial action until the commission trol over broadcast activities. Church- to other FM stations, provided there investigated the case. Churchill said ill said the failure was due to a mis- were no objections. the implications had hurt the sta- take by a traffic girl. If protests were filed, it said, it would be necessary to hold a hearing. But, it

72). KEwa Oakland, Calif.: Sold by Crowell -Collier Broadcasting Corp. to Metromedia Inc. for $2,459,000 (see WHAT IS YOUR STATION facing page). WDHF(FM) Chicago: Sold by Federal WORTH? Broadcasting Corp. to The National the the firm of Hamilton -Landis and Associates, Inc. Science Network Inc. for $427,000. Over years have appraised many millions of dollars worth of broadcast prop- Federal Broadcasting is owned by Frank erties. J. Hogan and Bob Newhart. The Na- tional Science Network is owned by L. These appraisals have been made for various reasons. Some were W. Frohlick and is licensee of WNCN for the purpose of a station obtaining a bank loan. Others for in- (FM) New York. Mr. Frohlick is owner surance reasons. And many because the owners wanted to establish of agencies and market research firms. sales prices. WDHF(FM) operates on 95.5 me with 52 kw. We will be happy to provide you with a realistic evaluation of your holdings documented in an attractively bound report. Community Television Rio Grande Cable Corp., Eagle Our services are thorough and the price reasonable. Pass, Tex., has been sold by Telesys- tems Corp. (group CATV owner) to Walter Jenkins, Austin, Tex.. former aide to President Johnson (CLOSED CIR- CUIT, April It) . Price was reported to be abut $450,000. Mr. Jenkins, now J/d// 66 /4J of business consultant, owns 3.9% & ASSOCIATES, INC. Texas Broadcasting Co., TV -radio and John F. Hardesty, President - - CATV group principally owned by PROPERTIES Mrs. Johnson and her family (now in NEGOTIATIONS APPRAISALS FINANCING OF CHOICE trust). Rio Grande Cable Corp. was WASHINGTON, D.C. CHICAGO DALLAS SAN FRANCISCO established in 1959 and serves 1,700 1737 DeSales St., N.W. Tribune Tower 1511 Bryan St. 111 Sutter St. Riverside 8.1175 EXbrook 2 -5671 customers with five channels (four San EXecutive 3.3456 DElaware 7.2754 Antonio stations and the educational RADIO TV CATV NEWSPAPERS TV outlet in Austin). System has potential of 3,000 subscribers. Broker was ,,Q4-te4teetz d./llat` eoecyrteeei."'llt

BROADCASTING, April 18, 1888 49 stated -and the court upheld this read- no independents and no UHF's. was found guilty of antitrust violations ing -the hearing requirement would Fetzer claims its system, nearly com- in a suit instituted by the Department not be necessary after the license period plete by the FCC deadline of Feb. 15 of Justice. of the protesting station was concluded. and boasting over 1,000 applications for The appeals court urged that the re- In dismissing KPEN'S objections, the hookups, will greatly balance out pro- trial be hastened, and implied that a commission said it had looked into the graming deficiencies. As for protection federal judge other than Judge Connell claims made by that station and de- for the local wxzo -TV, Fetzer owns it. should be assigned. termined that is was still in the public Another Michigan CATV, Triad Ca- interest to increase KTIM -FM's power, blevision Inc., which serves Albion. Plans go ahead for The appeals court decision was by Marshall and Battle Creek, has re- Circuit Judge Carl McGowan, written quested waiver of the top -100 market TV audience seminar for himself and Circuit Judge Charles provisions and also relief from an evi- Fahy. Chief Judge David L. Bazelon dentiary hearing. Triad's territory is The formal agenda is nearly com- wrote a concurring opinion, agreeing within the grade B contour of wxzo -TV, plete for the first annual Television with the majority but on different WOOD -TV owned by Time -Life Broad- Audience Measurement Seminar to be grounds. cast Inc., and two Lansing stations. held at the University of Nebraska, Triad claims it is beset by stiff com- Lincoln, May 16 -20 (BROADCASTING, petition, not the least of which is corn- CP granted for Feb. 7) . ing from Wolverine Cablevision, owned The seminar is designed for broadcast ch. 11 Nogales, Ariz. by Fetzer and Time -Life. Thus Triad media personnel involved in the evalu- wants relief from an evidentiary hear- ation of rating statistics. It will be open International Broadcasting Co. has ing on the grounds that this legal in- to 50 participants and will comprise a been granted FCC approval to operate volvement would cause a bankrupting series of lectures and discussions con- a television station on channel 11 in delay in its proposed service. ducted by distinguished specialists in Nogales, Ariz. In its order the com- As for waiving the top -100 market the fields of statistics and practical ad- mission denied the opposition of WGAL rule, Triad sees itself as ending the vertising research. Television Inc., which owns KVOA -TV monopoly held by the four stations. The seminar is under the guidance Tucson, Ariz., and a transla- operates And in Janesville, Wis., which is 40 of Dr. William E. Hall, director of the on channel 11 tor for Tucson suburbs. miles from Madison, Wis., (81st mar- university's school of journalism, and WGAL Television had protested on ket) and 37 miles from Rockford, Ill., is the idea of A. James Ebel, vice presi- grounds of alleged economic injury to (94th), Total TV Inc. seeks a waiver dent and general manager of Fetzer its VHF operation and interference to of the top -100 rule to end the dominance Broadcasting Co.'s KOLN -TV Lincoln, its translator service. of VHF's originating from Madison and Neb. International Broadcasting is owned Rockford. Janesville has no local sta- Lecturing participants will include by Ronald C. Waranch, Los Angeles tion, says Total TV, and a CATV sys- media research specialists from the A. construction and real estate investor. tem would equalize reception of neigh- C. Nielsen Co. and American Research The new station will operate with 31.6 boring UHF's and VHF's in Janesville. Bureau; Howard Mandel, vice president kw visual and 3.16 kw aural from an and director of research for the Na- antenna 2,420 feet above average ter- tional Association of Broadcasters; rain. Court of appeals representatives from D'Arcy Advertis- ing, Leo Burnett Co., CBS -TV, Avery More waivers sought reverses Elyria ruling Knodel, NBC. and Television Bureau of Advertising. on CATV regulations The 15 -year quest of WEOL Elyria, Ohio, for a $1 million treble- damage New competition for Another week has passed under the antitrust judgment against the Lorain FCC's new community antenna TV (Ohio) Journal took a new turn last raters: TV repairmen rules. And last Thursday brought the week when the Sixth Circuit Court of number of waiver- seekers to 14. This Appeals reversed a lower court award Another province has been heard time three CATV companies from the of $30,000 to the Elyria station. from in the never -ending controversy Great Lakes region sought relief from The case started in 1951 when WEOL over television ratings. The men who the top -100 market provisions. charged that the newspaper threatened repair TV sets in California think they In Kalamazoo, Mich., listed by the to refuse advertising space to Lorain can build a better mousetrap than the American Research Bureau as the 38th merchants who advertised on the Elyria A. C. Nielsen Co. market, Fetzer Cable Vision Inc. re- radio station. U. S. District Judge James This week (April 18 -25) the Cali- quested permission to bring non -grade Connell, Cleveland, dismissed the suit fornia State Electronics Association, the B signals into the city. Kalamazoo now originally on the grounds that damages trade organization for TV repairmen, receives wooD -Tv (NBC) and WzzM -TV could not be proved. The sixth circuit will undertake a new method of survey- (ABC), both Grand Rapids, Mich., as reversed that ruling. On the second ing TV viewing in the state. The Asso- well as wKZO -TV (CBS) Kalamazoo, but round, Judge Connell determined that ciation will furnish each of its service- $10,000 in damages could be assessed men with printed questionnaires and as resulting from the boycott. This came these will be filled out by TV -set owners to $30,000 in CATV waiver listing treble damages. He also during the regular calls of the repair- allowed attorneys' fees of $25,000 and men. Community antenna TV com- costs of $673.29. The survey is expected to produce a panies asking waivers of the top- The appeals court, in a unanimous return of more than 5,000 during the I00 market provisions will be list- three-judge decision, said that the lower week. Included in the return will be TV ed in "For The Record" section court should have taken into account homes in Los Angeles and the sur- each week as they file with the general damages, as well as any other rounding area. Results of the first week's FCC (see page 82). damages which could be proved running trial run will be tabulated for release after 1951 when the Lorain Journal during the first week in May.

50 (THE MEDIA) BROADCASTING, April 18, 1966 THE BUSINESS YOU SAVE MAY BE YOUR OWN!

This is an appeal -from the 22,000 franchised new -car of all quality men in his "chosen" field. And he destroys dealers who make up NADA -to the publishing, broad- believability in. advertising. We are fighting with every casting and advertising industries. We ask you to join legal means to keep this crook out of the retail auto- us in a fight. Our target is a fast -buck phoney -a con mobile industry. Your support is vital because you man who may pose as an automobile dealer or as any possess the unique power to fight him on all fronts: other ethical business or professional man. We know the power to refuse dishonest advertising. If he can't him. You know him. He's easy to spot. He uses bait advertise, he dies! That's why we say: "Don't take advertising and every deceptive, dishonest trick to the bait advertising." The business you save may be cheat the public. He destroys the business and goodwill yours.. .ours ...and all business.

May we send you a free copy of "Recommended Standards of Practice for Advertising and Selling Automobiles "? Published by .V 4DA and the Association of Better Business Bureaus, International. Please write:

THE NATIONAL AUTOMOBILE DEALERS ASSOCIATION Official Organization of America's Franchised New -Car and Truck Dealers 2000 "K" Street, N.W., Washington 6, D.C.

BROADCASTING, April 18, 1966 51 PROGRAMING A fatal stab for 50 -50 rule?

Advertisers, whom FCC would depend upon to make its network program proposal work, are mostly against the whole idea, as are most agencies

The FCC's proposal to limit network trol and supervision into programing is networks will be increasingly receptive ownership or control of their prime -time unwarranted and unwise." to additional program sources." programing ran into serious opposition Because of the conflicting views of The letter was sent over the signature last week in comments that advertising clients represented by agencies there is of 4A President John Crichton. agency and advertiser associations filed no unanimity of viewpoint about the ANA's Position The ANA, whose with the commission. rule, "beyond the view that it is opera- statement was submitted by President The American Association of Adver- tionally and financially unfeasible." Peter W. Allport, agreed that the present tising Agencies and the Association of "Networks have done a conscienti- situation is not perfect. But while ANA National Advertisers made it clear their ous and imaginative job of providing members support the stated objectives members, while not entirely happy with programing service, with a considerable of the proposed rule, they oppose the their present relationships with the tele- variety of programs available at a wide means the FCC proposes to use. vision networks, generally oppose the range of prices for sponsorship or the The ANA said the best and possibly commission's proposed rule. purchase of commercial minutes." only way "is to increase the number of While agency men have high regard as dam- television channels." The commission's Their positions are regarded for the performance of the networks, commission's proposal could result in a reduction in aging to the chances of the they are not "totally satisfied" with the proposal adopted, since it is to the number of programing sources by being present system. "It is hoped that the the advertisers that the commission confining the production of programs would look to make the rule work. to "fewer large producer organizations" with the heavy resources needed to de- at promoting diversity The rule, aimed velop programing, ANA said. programing, of sources of network The ANA and a number of the agen- would from owning prohibit networks NFL doesn't like 50 -50 cies whose views were quoted in the 4A their or controlling more than 50% of statement said also that only the largest prime -time nonnews programing. They Chalk up the National Football advertisers would be willing to take the now own or control more than 90% of League as another opponent of financial risks involved in program de- such programing. the FCC's proposal to limit net- velopment that are now borne by the The time from which the networks work ownership or control of networks. The smaller advertiser, who would be barred would have to be filled prime -time programing (see this now relies on participation buys, would by programing delivered by advertisers. page). at least as it applies to be placed at a disadvantage. Additional Restrictions The rule sports events. The 4A and ANA comments were would also prohibit networks from ac- The NFL, which sold its game two more in a series of blows the com- quiring subsidiary rights and interests, rights to CBS for 537.6 million mission proposal has received since be- including those in syndication and mer- for two years. ( BROADCASTING. ing issued for comment 13 months ago chandising, in independently produced Jan. 3) is afraid the rule might (BROADCASTING. March 29, 1965). programs, bar them from domestic syn- cause the networks to lose some Last month, the Arthur D. Little Co., dication and permit them to syndicate of their avid interest in carrying the Cambridge, Mass. -based research or- abroad only those programs they pro- the football games. ganization, submitted a report that raised duce themselves. The league's concern stems questions about the conclusions and as- The 4A's comments were based on a from the fact that some of its ex- sumptions on which the commission survey of 30 member agencies that were hibition and regular- season games proposal was based (BROADCASTING, unidentified in the statement but were will be televised in prime time. March 7). The Little report was done described as leading in television bill- And under the so- called 50 -50 under contract to ABC, CBS and NBC. ings. The survey was conducted by 4A's proposal, networks will have half Then, two weeks ago, FCC Chairman Broadcast Policy Committee, headed by as much prime time as they do E. William Henry's plans to resign from Richard A. R. Pinkham, committee now for programs in which they the commission became known. He had chairman and senior vice president of have a financial interest. been in the majority when the commis- media and programs of Ted Bates & Co. Accordingly, the league said. sion issued the notice for comments by The AAAA took no position, as an networks will either resist sched- a 4 -to -2 vote. association, on the proposed rule. In- uling the games or be very re- No Poll Breakdown The 4A docu- stead, it presented the opinions of the luctant in bidding for the game ment provides no breakdown of how the individual member agencies. rights. 30 agencies that were polled feel about But a covering letter, addressed to The league urged the commis- the rule. But the comments quoted, in- Chairman E. William Henry, expressed sion to provide an exemption for cluding the agencies' conclusions, indi- these "general viewpoints" of agencies live coverage of sports events. cate that almost all oppose the commis- concerning the rule: sion's proposal. "The extension of government con- One agency, unidentified like all

52 BROADCASTING, April 18, 1966 others quoted in the survey, expressed the view that the proposal, if adopted, New film technique uses live cameras "could result in a meaningful improvement in prime -time programing." The Arlene Dahl's Beauty Spot, a five - turns off the one that had been networks, the agency said, have proved across -the -board show on shooting. "they simply are not qualified to pro- minute, ABC -TV. had the distinction of being Mr. Snazelle says that one primary vide quality programing" for all time the first network show filmed by a advantage of the system is that most periods. production system that incorpo- editing is a by- product of produc- Most other agencies that indicated new rates live cameras with film. tion. When one camera goes on and dissatisfaction with programing, how- The system, developed by E. E. another goes off, there is a 48 -frame ever, were not sanguine about any im- Greg Snazelle, SPI Television Center, overlap. The editor then matches the provement resulting from the proposed San Francisco, uses three 16 mm visual to the optical sound track be- rule. Networks, one of the agencies cameras each linked to a TV camera. fore splicing. He adds that there is said, are interested in programs that (Below: Mr. Snazelle and one of the no loss of creative film editing since have mass audience appeal. "And the live -film units). From the monitors "we can still cut frames or utilize major advertisers in television," it in the control room Mr. Snazelle optical effects if we wish." added "have exactly the same interest." picks the shot he wants, throws a The Dahl program, sponsored by No Editorial Control A number of switch and the adjoining film unit Clairol, began as a daily strip on the agencies even said that advertisers begins to roll at full speed. Turning ABC -TV on March 28. In eight pro- not any more for should be responsible on one camera also automatically duction days. 65 episodes were cut. program content than they are for the editorial content of the newspapers and magazines in which they advertise. "It is our belief that the networks should control, and be solely responsible for, the material communicated to the public through the medium of television," as one agency put it. Throughout both sets of comments there was a scattering of criticism of the present system. One agency said that it found that advertisers. in buying programs from the networks. are "forced to enter into a noncancellable contract, in some cases for as long as 52 weeks. If the program does not achieve the rating level expected of it." the agency added. "the network assumes none of the financial risk. and the advertiser assumes all of it." The ANA said that "many advertisers are unhappy with the unfavor- able time segments assigned to them by the networks and the inability of the advertiser to have his pilots accepted vision. The ANA studies included "nu- sociates Inc.. which supplies free to by the networks." But these. the state- merous discussions in detail with the radio stations a series of one -minute ment added, "are some of the regret- ANA television committee." which rep- radio programs called Accent. Many table, but apparently inevitable, conse- resents 35 companies that use TV "im- of the programs are underwritten by quences of a centralized authority with portantly" as an advertising medium, third parties. Accent includes features a limited number of outlets and limited discussion at the ANA annual meeting on travel. news and other miscellaneous time availabilities." last fall, and intense study by a special matters. More Stations Needed ANA said task -force committee of representative The commission said that the spon- diversity of programing would not be advertisers. sorship identification requirements of re- achieved by the rule but added that an Alfred L. Plant, of Block Drug Co., the Federal Communications Act quire stations to identify the sponsor expansion in the number of stations is chairman of both the TV committee might help. The association noted that, and the special task -force committee. even though they do not receive the in view of the limited number of outlets which also drafted the statement to payment for the program. The purpose rule and the high cost of advertising time. the FCC. of the sponsorship identification most advertisers are compelled for eco- is to prevent hidden sponsorship such nomic reasons to sponsor programs as that proposed for the Accent pro- with broad audience appeal. grams. the commission stated. A substantial increase in local sta- Feature backers One of the reasons given by General tion outlets might provide an oppor- Media for not identifying the under- tunity for advertising "to appeal to must be identified writing companies is so the stations specialized audience segments with a can obtain local sponsorship for the variety of program types," the state- The FCC has warned broadcasters program. But last week's ruling indi- ment said. "The proposed rule does that when they carry features supplied cates that the station will have to not." free of charge but underwritten by identify both the local sponsor and the ANA said it had sent copies of the third parties. they must identify the original underwriter. proposed rule to all of its approximate- third party. According to a source at the com- ly 500 members but that most of its The warning came last week in a mission the practice of supplying pro- consideration was by those using tele- letter addressed to General Media As- gram material without proper sponsor-

BROADCASTING, April 18. 1966 53 ship identification is widespread. He 15 stations purchase TV, told a news conference in New said the practice was not limited to York last week that since the intro- radio but also included feature material AI -TV feature package duction of the group of 20 features at produced for TV. the National Association of Broadcast- The source emphasized that although ers convention, they have heard of no the letter was sent to one firm, it was American International Television has adverse comments from stations. Mr. really directed to all stations and firms completed 15 station sales on its recent- Dudelson pointed out that one station that are guilty of this practice. He said ly released Cinema 20 package of fea- advised him it would present "La Dolce that among the companies that under- ture films in which adult motion pictures Vita" in its entirety without cuts or write features being supplied to radio predominate. editing. stations are International Business Ma- Samuel Arkoff, executive vice presi- Some of the other films with mature chines, the New York Stock Exchange dent of AIP, and Stanley Dudelson, vice or challenging themes in the package and Esquire magazine. president and general manager of Al- include "The Pawnbroker," "King and Country," "The Trial." "Long Day's Journey into Night," "Life Upside Down," "The Umbrellas of Cherbourg," A school in the living room through FM "Rocco and His Brothers," "90 Degrees in the Shade," "The Three Sisters" and "Girl in Room 13." A teaching system allowing stu- that feeds its signals through a four Mr. Dudelson said most of the films dents in the home to respond to channel modulator. The FM carrier are still in theatrical distribution. These broadcast questions and be checked signal is multiplexed with four chan- may be presented on TV in late 1967 immediately on their response will nels that cannot be picked up by and in ensuing years. be leased to FM outlets by Triangle regular radio receivers. On another subject, Mr. Arkoff com- Stations after a test in June on Tri- The special Sylvania receiving mented on the present trend toward angle's WFIL -FM Philadelphia. units, available to participating sta- producing features primarily for tele- The technique, developed by Edu- tions at $1,290 per year per 100 vision. He said that AIP has no plans casting Systems Inc. uses FM sub - units, would be provided to sub- in this area, claiming that it does not carrier channels and a special re- scribing students as part of a $55 seem feasible to produce this type of ceiver built by Sylvania Electric course enrollment fee. The receivers picture at this time. Products. The system would not in- are equipped with four response but- terfere with an FM station's regu- tons. lar commercial programing. The student can determine which Uniform time bill Triangle, which proposes to mar- of the four channels he will receive ket the process to FM's around the by pressing one of the buttons. If he now law of the land country and establish it on its own presses the wrong button in response FM stations, would pay a percent- to an instructor's multiple- choice President Johnson last Thursday age of the gross from the venture to question, the channel he receives will (April 14) signed into law a bill de- Educasting and to International Cor- corerct him and explain why he is signed to set a uniform time standard respondence Schools, which will de- wrong. If he responds by pressing throughout the U. S. velop a variety of courses for the the correct button, he will be told he The bill has been heavily pushed by system. has answered properly by the signal broadcasters, particularly the networks, Subscribing stations would pay he has selected. the transportation industry and the ship- Triangle $1,420 a year for special The first course being offered by ping industry, for years. transmission equipment to be used in Triangle during the test period is in In effect it provides that all the coun- conjunction with their regular FM modern management, but a variety try that converts to daylight savings transmitters. Source of the educa- of courses are also planned in the time will convert on the last Sunday in tional programing is a four -track tape future. April and will remain on daylight time until the last Sunday in October. The new law also provides that the state legislature must pass a bill stating that the entire state will remain on standard time for the full year if it does not want to change to fast time for the summer months. A uniform pattern of time will be established because the law prohibits local county and city options. By 1967, every state that plans to exercise its option and remain on standard time for the full year must have passed legislation to that effect. Legisla- tion after that time will have no standing and the U. S. will have is watches and clocks synchronized. For 1966 the law allows local option on the adoption or rejection of daylight time but states that local communities must conform to the dates for adoption and reconversion, in this instance April 24 for beginning daylight time and Oct. 30 for return to standard time.

54 (PROGRAMING) BROADCASTING, April 18, 1966 The package that rides like people!

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BROADCASTING, April 18, 1966 55 military briefing to get The Word. There aside $2,000 a month as well as a bond. Are newsmen is a certain amount of bickering over The total sum now exceeds $100,000. minor points, but nothing substantive. Pending in the federal Ninth Circuit You can get disaccredited for substan- Court is an appeal from a 1964 ruling hampered? tive disputes, and everyone is afraid to that three Washington stations infringed have that happen," Mr. Browne wrote. on copyrights. This decision was hand- Mr. Lower said ABC correspondent ed down by a Seattle federal judge, who Lower blasts restrictions Ray Maloney complained that of 350 held that KOMI Bellingham, KPQ Wenat- accredited U. S. correspondents in Viet- chee and KIXI Seattle had infringed on in Vietnam, NASA methods; nam, only 50 make regular trips into the copyrights held by Irving Berlin, the field. The select few, he said, are Cole Porter and others. This case has also hits public apathy from the networks, the two wire serv- been appealed by KIXI and argument ices, Newsweek and Time and a few top was held last month. newspapers. Elmer Lower, president of ABC ABC Tokyo correspondent Lou Cioffi News, last week said there is a "general believes, Mr. Lower said, that the Amer- Pinkham critiques malaise" among American newsmen ican government made every effort dur- covering the Vietnam war stemming ing the early days of the Diem regime from their belief that the war story is not to reveal that the Communists were '66 -67 TV lineup not getting across to the American peo- on the verge of a complete military ple. victory. "The suspicion bred remains to In what has become an annual ap- While admitting that part of the fault this day," Mr. Lower added. pearance, Ted Bates & Co. executive lies with the news media, he charged Moreover the vast majority of the Richard A. R. Pinkham told members that "a great deal more of the blame television audience is "ignoring the spe- of the San Francisco Advertising Club rests on the shoulders of the American cial color [Vietnam] coverage and week- last week all about the 1966 -67 TV government." ly news coverage -aided and abetted, schedule on the networks. His overall Mr. Lower also turned his fire on I must admit, by many local stations," verdict about the season was negative. the National Aeronautics and Space Ad- Mr. Lower said. His conclusion was that television has ministration: "NASA's own attitudes Mr. Lower recalled that 16 years ago to come up with more imaginative pro- provide our greatest challenge in pre- in the first five months of the Korean graming. Movies on TV, the agency senting the complete coverage of the war, NBC -TV, where he was then work- senior vice president in charge of media space story." ing, was flooded with many thousands and programs said, are the easy way out. According to Mr. Lower. ABC Sci- of letters from an audience that was Prices for feature -film product, as a re- ence Editor Jules Bergman has received shocked by its first daily visual expos- sult of ABC -TV's recent $2 million pur- reliable information that NASA taps ure to the war. chase of "Bridge on the River Kwai," many phones at Cape Kennedy and In 1966, the sounds as well as the are likely to skyrocket even more than said this interferes with receiving infor- sights of war are brought to many more they have in the past. He holds little mation from news sources. millions of viewers. "And," Mr. Lower hope that the production of movies Mr. Lower also berated the NASA said, "we hardly hear a peep out of specifically for TV is a satisfactory an- public information officers, particularly them." swer to the medium's programing needs. PIO chief Julian Scheer, for unneces- In the course of his off -the -record sarily keeping the public worried and talk, Mr. Pinkham reviewed all the new confused by refusing for 18 hours to Court to hear case programs scheduled for the fall. His release the tapes of the astronauts talk- greatest expectations are reserved for ing during the recent Gemini 8 crisis on state music law ABC -TV's ambitious ABC Stage '67 in flight. series, while The Hero, out of Talent In Vietnam, Mr. Lower said. many Associates, was praised as the best pilot newsmen feel the U. S. government in- The constitutionality of a Washington he has seen. Desilu's Star Trek was seen directly censors them through a tacit state law dealing with music licenses as perhaps a trend setter in the science - threat of withdrawing news accredita- and payments is scheduled to be argued fiction field. Some of the coming western tion. in Yakima County Superior Court in series, "while not refreshing the medi- Public apathy and escapism. as evi- June. um," may still be good programs in Mr. denced by the torrent of viewer com- The law, on the books since 1937, Pinkham's estimation. Singled out as plaints when Batman was interrupted requires music license organizations to westerns with a hopeful future were for reports on the Gemini 8 in -flight offer "per- piece" licenses as well as Iron Horse and Them Monroes, both problems, are also major obstacles to blanket and per -program permits. scheduled for ABC -TV. clearer public understanding, he said. The constitutional question will be In the aggregate, though, Mr. Pink - Mr. Lower spoke at the Cleveland argued in the same court which only ham was far more critical of the new Press Club last Tuesday (April 12). In last month ruled that the American season's product than complimentary. a poll of ABC News correspondents. Society of Composers, Authors and But the networks were not the only ones Mr. Lower found that Mal Browne, re- Publishers violated the state law by taken to task. The agency executive dis- cently resigned senior Vietnam corre- refusing to offer per -piece licenses. sected the program schedules of net- spondent, felt that the lower casualty This was in a suit initiated in 1962 work owned -and -operated stations in rates among American newsmen in Viet- by group broadcaster Cascade Broad- New York City during off -network time nam as compared with Korean war casting Co. against ASCAP. Cascade, periods and pointed out that the major figures is explained by passivity. which owns KIMA -AM-TV Yakima and fare was old movies and off- network re- Reports From Correspondents Mr. KEPR -AM -TV Kennewick- Pasco, both peats. This scheduling in turn sets the Browne wrote to Mr. Lower that the Washington, brought the suit after pattern for nonnetwork schedules, he power to license reporters is the power ASCAP sought arbitration on the royal- observed. And, in effect, he said viewers to control them. "You have never seen ties due it under a contract Cascade of local programing were left with only such a bunch of tame sheep as the signed with ASCAP in 1959. The su- old network schedules to watch. hundred or so who sit every day at the perior court required Cascade to set This is the third successive year Mr.

56 (PROGRAMING) BROADCASTING, April 18, 1966 Radio: `the only medium using any imagination'

Why does one of advertising's most throughout the day to paint pictures" one of the major early singing jingles, successful creators of commercial of words. The sound library is de- "Pepsi -Cola hits the spot." The team sounds decide to expand into designed to provide intros or add punc- created station ID jingles as well as veloping sounds for radio station tuation to the ID, news, weather, commercials. imagery and promotion? helicopter reports (with a separate Today, however, Mr. Siday feels The answer is that radio "is the one for grounded reports) and most "the overall sounds of promotional one last medium where there is a of the station's feature programs. packages on the air, with a few ex- place for imagination." That is the To Mr. Siday the concept of being ceptions, are very much alike." This opinion of Eric Siday, whose "elec- able to produce and create sounds sameness, he adds, is no real help to trogenic " sounds have been heard on that are not a station trying to establish itself thousands of commercials and as net- rigidly gov- apart from the crowd. work ID's. erned by com- He feels the electronically created Some of his electrogenic sounds mercial rules musical sounds have far greater are those for American Express. the is an exciting flexibility than they've been permitted Westinghouse theme: "You can be one. The ex- in advertising. With commercials, he sure if its Westinghouse "; Time mag- citement is evi- says, you can't "enjoy the function of azine; the current Ford campaign, dent in the being a composer, of being able to "You're ahead in a Ford all the voice of the imagine and dream." Sounds created way "; the Maxwell House coffee British -born for radio stations allow these luxu- samba, plus the ID's for ABC Radio New Yorker ries, he adds. news, ABC -TV and CBS-TV color who has been He feels the tightness of TV scheduling is a deterrent to putting programs. Mr. Siday creating jingles similar More than 50 of the sounds, cre- and sounds for packages on television. But "because ated especially for WFBR Baltimore, advertisers for "a large amount of radio is flexible and because there is began on that station yesterday. Rob- years." a wide spread of approaches" in the ert B. Jones Jr., vice president and For many years Mr. Siday had medium, it is suited to creativity. general manager, said they would be been a partner of Ginger Johnson imagination and listener- created pic- used as "daubs of bright paint (now dead), the man who created tures.

Pinkham has discussed network TV pro- art, KTRH Houston; "Big Points with graming before the San Francisco ad- Better Small- Market News," George Nielsen to object to vertising organization. An added high- Volger, KWPC Muscatine, Iowa; "The light of the luncheon meeting was the Game's Name: News and Public Serv- 19 Sparger queries naming of the advertising man and ice," Vern Mueller, KPOJ Portland; woman of the year in San Francisco. "Has FM Arrived ? ", Everett Cobb, list Chosen as this year's winners were KNEV -FM Reno: "The Sports Bonanza," A request for the complete of all Howard Willoughby, advertising con- Alan M. Newman, KSFO San Francisco; TV homes used by A. C. Nielsen Co., sultant, and Joyce Bickel, sales promo- "What is Beautiful Music (and how do Chicago, in its national sample will be firm, its lawyer tion manager of Koret of California you program it) ? ", Gil Bond and Wally opposed by the rating Inc., manufacturers of women's sports- Nelskog, Kim Seattle. told a federal judge in Oklahoma City wear. The speakers for Houston are: mod- last week. ern music, Lee Allan Smith, wxv Okla- W. R. Wallace Jr., attorney for the homa City: country music, Dan Mc- Nielsen firm, said he would file objec- Kinnon, KSON San Diego; small- market tions to that, and 18 other questions NAB agenda set news, Julian Haas, KAGH Crossett, Ark., submitted in an interrogatory last Wed- and Mr. Volger; news and public serv- nesday. The 19 questions were posed for Portland, Houston ice, Domnic Quinn, WEE! Boston; FM, by J. Howard Edmondson, Oklahoma Bob Bruton, WFAA -FM Dallas; sports, City, attorney for Rex Sparger. Mr. Bob Cheyne, University of Arkansas Sparger. former House Commerce Com- Sixteen speakers were announced sports publicity director; beautiful mu- mittee investigator in that committee's last week as participants in the first two sic, Messrs. Bond and Nelskog. The ratings probe several years ago, has National Association of Broadcasters large- market news session will be in- been sued for $1.5 million by the ratings radio program clinics in Portland, Ore.. corporated in Mr. Quinn's presentation. firm, which charged that he rigged the and Houston. The six two -day clinics In addition to these two cities, clinics Carol Channing Show by sending out start in Portland, May 9 -10, and Hou- are also scheduled for St. Louis, May about 50 questionnaires to Nielsen sam- 12 May 26 -27; Tarry- ston. May -13. 23 -24; Minneapolis, ple homes (BROADCASTING, March 28 6 -7, and Fort Lauder- The speakers and topics for Port- town, N.Y., June et seq.). Music: Here to dale, Fla., June 9 -10. land are: "Modern During the four -hour deposition Stay ? ", John Barett. KRLA Pasadena. Mr. Stewart will also speak in St. hearing last week, Mr. Sparger ac- Calif.; "What's so Great about Country Louis and Minneapolis; Mr. Cheyne in knowledged that he had "purposely" Music," Dale Peterson, KGBS Los An- St. Louis, Minneapolis and Fort Lauder- rigged that show and the Bob Hope geles and R. E. Thomlinson, KATR Eu- dale: Mr. Volger in St. Louis; Messrs. Orange Bowl gene, Ore.; "Large Market News: Still Barrett and Quinn in Tarrytown; Mr. Show, Bewitched and the the Number One Product." Frank Stew- Nelskog in St. Louis and Minneapolis. to expose, he said, the "inaccuracies" of 57 BROADCASTING, April 18. 1966 the ratings system. year on NBC -TV this season. MGM -TV are primarily correlated with age and He said at the hearing that he did is offering 132 episodes of the black - education. vice for so "because of a need for greater action and -white series for fall starts, ac- Daniel Denenholz, president than has occured regarding the use of cording to Ed Montanus, director of research and promotion, said local ra- ratings." He said he intended to use his syndication for the company. The first dio stations can now employ this re- findings to write a book: "How to Rig sale has been made to wptx(Tv) New search technique to determine the most for their Ratings for a Profit." York, he said. suitable music programing own audiences. that he obtained the names He testified The technique lets respondents rate homes from two sources: of the Nielsen SDX chooses six their reactions to music by its sound, bin in Chicago which yielded a trash scoring each tune on a 1-to-10 scale, 70 names, and an anonymous Chicago for broadcast awards rather than by words or classifications who mailed him 160 names. source such as "classical," "jazz" or "rock Television programs that are con- Winners of the 34th annual Sigma 'n' roll," which have different mean- trolled by an "outside influence," he Delta Chi awards for distinguished serv- ings for different people. as of said, "should not exist a matter ice in journalism in 1965, including six public policy." He denied that his ac- radio-TV categories, were announced anyone else. tions were related to in Chicago last week. L.A. judge ponders The attempt to rig the Channing The winners will be honored at the show was foiled, Nielsen said, when it professional society's awards dinner in Williams's contract case was discovered. Respondents who had Des Moines May 7 as part of the six - received the Sparger questionnaire were state Midwest SDX conference there. The question in Los Angeles last deleted from the sample for that show, The broadcast awards: week was will a jury get to decide the company said. It also said that the Radio reporting, WNEW New York; whether singer Andy Williams breached show was not attempt to rig the Hope radio public service, wcco Minneapolis - a 1962 television agreement. Charged successful, since a comparison between St. Paul; radio editorializing, KDKA Pitts- with determining the answer is Los the ratings in 1964 and in 1965 showed burgh; TV reporting, Morley Safer. Angeles Superior Court Judge Clark differences. no significant CBS News; TV public service, WAec -Tv E. Stephens. He's holding a trial to New York, and TV editorializing. specifically find out if the agreement 'Kildare' goes into syndication WTOP -TV Washington. was a contract or a joint venture. If Vietnam war coverage brought awards evidence shows it was a contract. the The release of the one -hour Dr. to CBS News' Mr. Safer for "courage. case will go to a jury. Kildare series to syndication was an- calmness and perception in reports from Mr. Williams and his Barnaby Pro- nounced last week by MGM -TV. Kil- battle scenes" while WTOP -TV won ductions Inc. are the defendants in the its dare is completing its fifth and final editorial excellence for "bringing into case involving a suit brought by Tandem focus for its viewers the situation which Enterprises Inc. and TV producers this country confronts in the war." Alan (Bud) Yorkin and Norman Lear. WNEW, which also won in 1964, "ex- The producers say that a production hibited the highest degree of perception. contract with Mr. Williams signed in integrity and professional news judg- 1962 was broken without cause. They ment" in covering the northeast power want $750,000 damages and a percent- failure last fall, according to the SDX age of Mr. Williams's TV -show profits. judges. Wcco won its award for com- In a cross complaint, however, Mr. The plete news coverage and being "a prime Williams and his production company source of information need by the pub- charge that the plaintiffs did not prop- lic for its protection from disaster" erly perform their duties under the big news when tornadoes struck the area. agreement. He's asking for $250,000 KDKA was cited for persistance and damages. "judicious use of information extracted from reticent sources" in a sustained is in campaign about highway right -of -way Film sales ... condemnation procedures. WABC -TV was Big Night Out (Seven : honored for its "sensitive and sympa- Arts TV) WDSU -TV New Orleans; WTEN(TV) Vail thetic insight" in handling the subject of color. Mills, WNBF -TV Binghamton, mental retardation. and both New York.

Volume I (Seven Arts TV) : WAn- Katz gives results TV Atlanta; WITt -TV Milwaukee; KBTV Sois (Tv) Denver; WGHP -TV High Point, of music study N. C.; WJW -TV Cleveland; WCCO -TV Minneapolis -St. Paul; KOIN -TV Port- The Katz Agency, New York sta- land, Ore.; wow-Tv Omaha; KGMB -TV the big tion representation firm, last week Honolulu; WNEM -TV Bay City- Saginaw, reported that its second Katz -Magid Mich., and KORK -TV Las Vegas. music reaction test, recently conducted Of Lands and Seas (Olas Corp.): in Hartford, Conn., has proven the money. WDHO -TV Toledo, Ohio. validity of the research technique. The Hartford study appeared to bear Hayride (Olas Corp.): Wstx -Tv out findings of an earlier one conducted Nashville; WIRL -TV Peoria, Ill.; WLUK- in Milwaukee. It found that people in Tv Green Bay, Wis.; WLKY -TV Louis- both cities like the same kinds of music ville, Ky.: WZZM -TV Grand Rapids, see page 35 f and that preferences for music types Mich.; WTAE(TV) Pittsburgh; KTAL -TV

58 (PROGRAMING) BROADCASTING, April 18, 1966 Texarkana, Tex. -Shreveport. La.: wsoc- WMEL Pensacola, Fla. National Park Service. Radio stations TV Charlotte, N. C.; KBTV(TV) Denver: can obtain the tapes from the Public Doctors House Call (Signal Produc- KTUL -TV Tulsa, Okla.; WLVA -TV Lynch- Information Office, U. S. Army, Mili- tions): KLz Denver and KFAB Omaha. burg, Va.; WSPA -TV Spartanburg, S. C., tary District of Washington, Washing- ton 20315. and WMAL -TV Washington. Triangle Audio Program Service Tarzan Features (Banner Films): (Triangle): WWII Knoxville, Tenn.: Two named Donald J. Trageser. WBBM -TV Chicago; KNXT(TV) Los An- WMAZ Macon, Ga.; WHSB(FM) Alpena, WEE], and Joseph Levine, WHDH -TV, geles; wcss -Tv New York: WCAU -Tv Mich., and WFBC Greenville, S. C. both Boston, have been named to a 10- Philadelphia and KMOX -TV St. Louis. man state commission to study the problem of pretrial reporting by media. Bold Journey Films): KTBC- Program notes (Banner ... Commission, appointed by Massachu- TV Austin, Tex. Total color With the premieres Sept. setts Governor John Volpe, also in- Exercise with Gloria ( Triangel: 10 of three half -hour color cartoon cludes Richard C. Steele, Worcester WSJ s-Tv Winston - Salem - Greensboro. series, Super Boeing, Cool McCool and Telegram and Gazette, which is li- N. C., and WIMA -TV Lima. Ohio. Space Kidettes, NBC -TV's Saturday censee of wrAG Worcester. morning cartoon lineup, running from 9 a.m. to 12:30 p.m., will be entirely Giant step With the 1966 baseball Radio series sales .. . in color. season just underway, KTVU(TV) San Francisco is already looking to next Viewpoint (Casper Citron): KEEL. Life without sight The American year. Last week the station completed Shreveport, La.; WEAW -FM Evan ton. Foundation for the Blind Inc., New negotiations for exclusive rights for San Ill. and WBCN Boston. York, has available as a public service Francisco Giants 1967 baseball tele- Hollywood Hotline (Dick Clark to radio stations a series of 12 pro- casts. Krvu, which has been the Giants Productions) : WsAI Cincinnati. grams, each 131 minutes in length, station since 1961, will have the same about 16 people who lost their sight. coverage next year, along the lines of the Jimmie Fidler Hollywood News Jo Anne Murphy is interviewer in the schedule set up for the current season. Inc.): (Jimmie Fidler in Hollywood series, called The Turning Point. The station expanded its previous 11- Wtec Indianapolis and KUPI Idaho game schedule to 19 games this year. Falls, Idaho. Attention tourists Capital Cadence. a series of 13 15- minute radio pro- Sports pinnacles ABC's Wide World The Joe Pyne Show (Hartwest Pro- grams on tourist attractions in the of Sports will relive its most exciting ductions Inc.): WAXX Chippewa Falls. Washington area has been produced by moments in a fifth anniversary program Wis.; WKYR Cumberland, Md.: WMT the U.S. Army, Military District of Saturday, April 23, 5 -6:30 p.m. EST. Cedar Rapids, Iowa; KJAY Sacramento. Washington. in cooperation with the Highlights include Jim Beatty's running Calif., and WEGO Concord. N. C. Here's Heloise (King Features Syndi- cate): WMEL Pensacola, Fla.: WSBT South Bend, Ind.; WKJR Muskegon Heights, Mich.; WNPV Lansdale and WEJL Scranton, both Pennsylvania: wcLG Morgantown, W. Va.: KRLC CAN Lewistown, Idaho; WILE Cambridge and WHlo Dayton, both Ohio. FINANCING gives you room The Shadow (Charles Michelson): KJNO Juneau, Alaska; WLNH Laconia, to grow and the N. H.. and WMEG Melbourne, Fla. POWER to expand July 4, 1776 (Woroner Productions Inc.) : Wcvs Springfield, Ill.; WHUT MONEY for purchasing systems Anderson, Ind.; WSBR Boca Raton, Fla.; AIRWOMEN KRSN Los Alamos, N. M.; and wcvs 1111111111.1111 MOM;' MONEY for new equipment Springfield, III. ANUS MEIN ROWIE1INT Close -Up (Woroner Productions SEEMNI' MONEY for expansion Inc.): WGLC Mendota, Ill.: KBGO Waco, WINNIONNA MONEY for turn -keys Tex.: waow Glenview, Ill.; WSBR Boca MININEMtA Raton, Fla. and wcvs Springfield, Ill. :,kiiMENEN1WNEWeL1lï As pioneers in cable system fi- The Green Hornet (Charles Michel- nancing, we have financed over son Inc.): WMEL Melbourne. Fla. and 1111111,11111111111111111111111111 10c; of the industry -in 42 WCHS Charleston, W. Va. states. Let us design a program Earl Nightingale Program (Night- to meet your specific financial ingale- Conant) : WTCB Flomaton, Ala.; needs. Call collect: Area Code WELO KRED Eureka, Calif.; Tupelo and 317 638 -1331. Ask for Gail Old - wABO Waynesboro, both Mississippi: father, Harold Ewen or Jim wort Bristol, Tenn.; KLUE Longview, Ackerman. Tex.; wsiG Mt. Jackson, Va., and KATL Casper, Wyo. CORPORATION Point of Law (Signal Productions): Kwv Huron, S. D. KNOP North Platte, 108 East Washington St., Indianapolis, Indiana 46209 Neb.; KRTN Raton, N. M.; KCRS Mid- land, Tex.; WTTM Trenton. N. J., and

BROADCASTING. April 18, 1966 59 the world's first indoor four -minute of the organization. Shannon Produc- The series are Nemo, a science- fiction mile, Valery Brumel setting the world's tions is at 211 East 53d Street, Phone: program to be produced at the Bavaria high jump record, and Peter Lesser, (212) 688 -2828. Film Studios in Germany; Sunday in of Germany, ski jumping a record New York, a co-production with MGM - 479 feet. Location special Honeymoon Mexi- TV of a half -hour comedy based on can Style, a one -hour color TV special the Broadway show and motion picture do's and Producing TV ads Some on the adventures of a young couple of the same title; Kincaid, a western of TV commer- don'ts in production honeymooning in Mexico, is currently show created and developed by Vance and black- and -white, cials, both color in production for broadcast over ABC - Skarsted; That Ledbetter Bunch, a half - in a new booklet pre- are presented TV. It was understood that the special hour comedy series starring a new sing- at no charge pared and being offered may be a pilot for a possible series. ing group, The Back Porch Majority, Bureau of Advertis- by the Television formed by Randy Sparks, and an units "Do con- ing. Among suggestions: titled action -adventure series, created the side first and centrate on picture Seven Arts is working by author John D. MacDonald and to audio copy later "; "don't de- add the be filmed in Hawaii. velop the words first is radio and -this on seven TV pilots In addition. Seven Arts Television is "; "do keep color as a print technique preparing two specials for network sale. tool to say something communications Seven properties are in various stages They are The Karman- Israeli Folk rather than just showing color as it of preparation and development by Dancers. a one -hour color program in exists "; "don't let color be the master Seven Arts Television for network sale production in Europe and Israel, and of your message -keep it under con- in the 1967 -68 season, Thomas D. Tan- The Multi - Talented Bobby Darin, that The booklet is entitled "What trol." nenbaum. vice president in charge of will star the performer, song writer and Know About Producing You Should programing. announced last week. conductor. Television Commercials." Shannon Productions formed Maury Benkoil, formerly producer for Hart - west Productions, and James S. Ellison, NBC replies to FCC cancellation query most rcently sports director and before that news and special events director NBC the FCC last week its on the air, according to Nielsen of wvco Miami, have announced told the decision cancel two series ratings. were the formation of Shannon Productions to the TV Similar indications pro- it was vided Inc., New York. The company will be that dropped this season deter- by the other rating services, mined "to a considerable by according involved in the creation, production, extent" to NBC. ratings. However. some which sales and syndication of radio -TV film programs do But the network said it did not not attain high ratings are kept in programs. Mr. Benkoil is president and that understand to what effective use the the schedule because they add ele- Mr. Ellison is executive vice president commission could put the informa- ments of diversity or special interest, tion it was requesting in view of the NBC stated. The cancelled programs, commission's disclaimer that it has though, were not special interest pro- any intention of approving or dis- grams but entertainment programs of approving any particular program or the broadest appeal and in this re- NBC's handling of it. spect they failed, NBC stated. These comments were contained The network said that its decision in a letter to the commission filed in in the case of Convoy and Mona Mc- The answer to an inquiry into what factors Cluskev also had been influenced "to go into television network's decision some extent" by station clearance to cancel a program. In a letter sent problems. The network said that as big news to the three networks the commis- it became clear that the programs sion said it wanted the information were relatively unsuccessful in at- "to study whether the practices in- tracting audiences, there were indi- is in volved may affect the public interest" cations that station clearances would (BROADCASTING. March 14). NBC's progressively decline. reply was the first. The decision to cancel was also color. NBC said that "continued probing affected by economic factors, NBC by the commission into detailed rea- said. Both series were loss operations sons for particular program judg- for NBC according to the network. ments and decisions tends to suggest Concerning consultation with net- an effort indirectly to influence such work affiliates. NBC said that it re- program judgments." NBC said it ceived a continuing flow of views Sois hoped the commission agrees that and reactions from its affiliates about such an effort would raise the grav- the network programs carried. The est questions of sound public policy views of the affiliates are based on the big as well as serious issues of constitu- their own reactions and the reactions tional and statutory authority. of viewers within their communities, The network said that the only the network stated. money. two evening programs that it had NBC said the decision to cancel cancelled to date in the 1965 -1966 Convoy had been submitted to the season are Convoy and Mona Mc- Board of Delegates, which represents Cluskey. NBC said that these pro- the affiliates, and that the board had grams were among the 10 least - approved the decision to cancel the see page 35 viewed network entertainment series program.

60 (PROGRAMING) BROADCASTING. April 18, 1966 EQUIPMENT & ENGINEERING

private organization should be permitted to own and operate its own space relay Domestic satellite (BROADCASTING, March 7). And, late in the same month, AT &T's Lowell F. Wingert, suggested to Comsat Chairman James McCormack that the earth stations of a domestic communi- around the corner cations satellite system be owned by the common carriers "because of the high Answers needed to degree of coordination required be- questions of ownership, tween terrestrial and satellite facilities." Acknowledging there may be a question operation and the services it is to carry about Comsat's authority to introduce a domestic system, the AT &T vice president said that assuming this question is A domestic satellite-communications serving broadcasting, telephone, tele- resolved, Comsat should launch and system interconnecting all TV and graph and data communications? own a domestic communications satel- radio affiliated stations with their net- These two questions underlay the dis- lite. works is on the horizon. It promises a cussion last week which presented two The position of the common carriers yearly savings of from $20 million to views on how a domestic -satellite serv- in a domestic satellite communication sys- $35 million of the $55 million the net- ice could be inaugurated. One was pre- tem is scheduled to be discussed this works spend on AT&T long lines sented by Comsat; the other by NBC. week. Today (April 18), Comsat meets coaxial and microwave connections. Both are practicable, it was conceded with Western Union officials, and to- Such a could be put into oper- by all in attendance. system morrow (April 19) the corporation ation in from three to three- and -one- Carefully omitted from the agenda, meets with AT&T. half years after the word "go," it was and just as carefully avoided by the said last week at a meeting of 125 participants were the twin questions of Two Plans The participants at last representatives from TV and radio net- ownership and use. And just as assidu- week's meeting heard Dr. Joseph V. works, common carriers, manufacturing ously both Comsat and NBC labeled Charyk, president of Comsat, present entities and federal agencies. The meet- their studies just that; not proposals. his version of what the domestic space ing was held in Washington under the Comsat already has staked its claim system should be like. It also heard Al- sponsorship of the Communications as the sole owner and operator of the len R. Cooper, NBC director of cor- Satellite Corp. (BROADCASTING, Feb. 7 system. This came last fall, shortly porate planning, present the network's et seq.). after ABC announced a plan for its plan. Both call for synchronous satel- But before the starting gun can own satellite system to interconnect its lites, 22,300 miles above the earth, feed- be fired, the networks, the common car- affiliates. Under the 1962 Communica- ing signals received from the networks riers and the federal government are tions Satellite Act, Comsat said it alone to earth stations, although Comsat going to have to make a policy deci- has the right to own and operate any and NBC envisage different types of sion: (1) Who's going to own and oper- satellite communications system. ABC's ground stations. It was obvious also ate the system and (2) shall it be solely application was returned by the FCC that Comsat's system was predicated for broadcast service or should it he an last month, when the commission asked on multi -use service; NBC's principally all- inclusive communications system. for comments on whether or not a for TV and radio. For a $100 million investment, Dr. Charyk said, Comsat feels it can put a system into operation that would cost Sony may bring chromatron tube to U.S. users between $25 million and $35 million a year. would of two A "superior" color -TV tube, which color TV tube. In 1962, Paramount The system consist satellites in orbit, plus two others as is claimed to be so bright it can be Pictures Corp., holder of its patent stand -by's, feeding 20 TV channels to viewed on a sunny beach, may soon rights, waived an exclusive royalty 225 earth stations. Affiliated TV and enter the U. S. market in a small license for the Japanese market to radio stations would, in turn, be linked portable TV unit from Sony Corp., Sony Corp. (BROADCASTING, June II. Tokyo. 1962). At that time the tube was to the earth stations via microwave or coaxial cable. The two extra satellites Sony officials announced develop- in a pilot- testing stage. Sony de- could be used. also, Dr. Charyk noted, ment of the "chromatron" tube veloped it for two years, then secured for other services and even for inter- which uses wire grid color system, a nonexclusive license from Para- national TV and radio programs. as opposed to RCA's "shadow mask" mount for the rest of the world. It tube. In comparison, they reported was Sony's intention to sell the tube The earth stations, which Comsat the chromatron with complicated as either a single -gun or multi -gun would own, Dr. Charyk explained. electrical make -up produces color unit (BROADCASTING, March 2, would have to be sited carefully to pre- images at a "much greater bright- 1964). vent interference with microwave re- ness." Its intensity is estimated at 10 Paramount originally said it would lays using the same frequencies on times that of U. S. tubes, according present U. S. manufacturers with earth. to Sony. this product when it was perfected. Each of the TV networks, he said, The chromatron was first devel- A recent proxy fight (see page 65) would have the opportunity to use five oped as an engineering concept and was cited as preventing further com- TV channels -one for each time zone called the Lawrence chromatron ments on the issue. plus one for regional or split networks. The additional five channels would be available for a fourth network or for

BROADCASTING, April 18, 1966 61 use by other, nonbroadcast services, he works and other broadcast entities: as for the newsfilm photographers. observed. Comsat's plan is based on ABC -Frank Marx, George Milne; In case a point of disagreement a five -year life for each satellite. CBS -John A. Schneider, John T. arises, the question will be taken to Broadcast First The NBC satellite Reynolds, William B. Lodge, Theodore the bureau chief of the network that plan, formulated by RCA's Astro- C. Koop, Davidson Vorhes, David is in charge of the pool for that particu- Electronics Division, is primarily for Klinger, James Parker, Kenneth Frankl. lar month. His decision in the matter broadcasting. It would consist of six Robert Wood, Charles Cadley. will be final. satellites for four TV -radio networks. NBC -David C. Adams, Hugh M. The bureau chiefs stated that the Each of the prospective four networks Beville Jr., Allen R. Cooper, Peter B. incident was "unprecedented" and that would be provided with three TV chan- Kenney; Sports Network Inc. -Richard they have taken steps to spread the nels plus ancillary communications E. Bailey, William Hyland, Roylance word to all their news staffs that sim- channels. Each satellite would have a H. Sharp, Charles A. Voso, Joseph W. ilar disruptions will not occur again. life of 10 years and the system would Blythe; Theater Network Television - In a letter to all the members of the have a reliability of 99.93 %. Nathan L. Halpern. Mark Foster. Rob- Senate Commerce Committee, William The initial investment for the system ert F. White; National Educational B. Monroe Jr., director of NBC News, would be $103.4 million. Annual costs Television -John F. White, Gerard Washington. apologized for the dis- would be $19.4 million, with costs in- Appy, Howard W. Town. turbance. He called the action "inex- cluding I5 -year amortization schedules Canadian Broadcasting Corp. -J. P. cusable" and said that it was a "dis- plus interest charges, etc. Gilmore; AP Communications -Daviel service to the committee." Ground stations, to be owned by the DeLuce, David Bowen; National As- William J. Small, Washington bureau affiliates, would be built at or near these sociation of Broadcasters -John F. chief for CBS News, is responsible for stations. The cost would run about Dille Jr., Vincent T. Wasilewski, Doug- the pool operation this month. He, $55,000 for a pair of 17 -foot diameter las Anello, George Bartlett, James Hul- according to informed sources, worked antennas for TV stations. to $ 1 1.001 for bert; National Association of Educa- out the plan for the lighting arrange- a 9 -foot dish for radio. tional Broadcasters - Dr. Frederick ments, and specified the direct line Each network would construct and Breitenfeld. of authority to pursue in the event that own transmitting centers; NBC said it a similar problem should occur in the would have three -in New York, Los future. Angeles and Washington. Lighting feud brings Also participating in the pact are The NBC plan also suggests portable John Lynch. bureau chief for ABC ground space stations for special news new hill procedures News, Hearst Telenews and UPI News- events, each costing about $550,000. film. NBC's presentation also included a The flap between the lighting crews suggested space system serving a single of CBS -TV and NBC -TV over the Another look at KAKE's bid network. Such a system would con- amount of light to be used in tele- sist of three satellites; initial investment vising a hearing of the Senate Com- In another clear -channel decision the would be $60.5 million, annual cost merce Committee has brought results FCC last week agreed to reconsider an $10.63 million. (BROADCASTING, April 11). application that it dismissed almost two ABC's proposal for a one -network A meeting of the three Washington years ago. TV system, including five video chan- network news bureau chiefs was called The commission said that it would nels (four for itself and one for educa- to establish some type of action that reconsider the application of KAKE tional TV) called for an initial cost of could be taken to insure that adequate Wichita, Kan., to change its facilities $21.5 million. Cost would be about $6 lighting would be provided for all from 1240 kc, I kw daytime, 250 w million a year, ABC said. Receiving crews and so that differences of opinion night to 1210 kc, 50 kw with separate dishes at affiliated stations would cost on the amount of lighting would not directional antennas for day and night $40,000 each, the network estimated. fall on the particular committee being operation. The consensus of the meeting was televised for resolution. The commission designated the KAKE perhaps best summed up by Mr. Mc- Now the networks feel a suitable application for consolidated hearing Cormack, who expressed his belief that arrangement has been worked out. The with an application for change in facili- the domestic satellite sys- pool producer for the month will be prospective ties from the dominant class 1 -A station tem is entirely feasible and "a natural" in charge of lighting and he will make on 1210 kc. The station, WCAU Phila- for Comsat. sure that adequate light is provided for delphia, is seeking to change from 50 Among those present from the net- either color or black and white as well kw, to 50 kw using a directional antenna. Also designated for consolidated NEGOTIATORS FOR THE SALE OF MEDIA AND ALLIED BUSINESSES hearing in this proceeding was the application of KwxK ROCKY MOUNTAIN NORTHEAST Hutchinson. Kan., to change from 1260 kc, 500 w-N. I kw Exclusive. Full time. Priced at $85,000. Daytime with FM. $150,000. $50,000 local Terms. down. sunset, to 1210 kc, 50 kw, unlimited time operation, both with sepa- PACIFIC NORTHWEST TOP MARKETS rate directional antennas for day and Medium market. Daytime with lots of We can offer several excellent situations night. poae-. Priced at $100,000. Top terms. in top markets. Please let us know your requirements. Technical topics ... Cable growth Viking Industries, Ho- boken, N. J., is currently building a Jack L. Stoll coaxial cable plant in Freehold, N. J. and ASSOCIATES LOS ANGELES WASHINGTON NEW YORK The one -story building is designed to handle the manufacture of various SUITE 514.15.16 HOLLYWOOD SECURITY BLDG. LOS ANGELES. CALIF. 90028 types of cable for community antenna AREA 213 HOLLYWOOD a z9 TV and related communications indus -

62 (EQUIPMENT & ENGINEERING) BROADCASTING, April 18, 1966 tries. Ted Baum, executive vice presi- annual National Telemetry Conference that charges 3M with attempting to dent of Viking, has announced that in Boston, May 10-12. Government - monopolize trade in these three areas. cable production will begin in Septem qualified for types D and E oxide, The suit followed a $190,000 fine ber. Memorex type 62 heavy duty tape is last January, resulting from a criminal intended primarily for predetection and antitrust suit filed by the government Santa Memory pact Memorex Corp., short wave length recording. involving the same products. The com- Clara, Calif., leading producer of pre- pany pleaded no contest to five counts cision magnetic tape for broadcast and of the indictment. other applications, has affiliated with 3M hit with antitrust In its suit the Justice Department Disc Pack Corp., Hawthorne, Calif. civil asked that 3M patents held in these The two companies will engage in a action by Justice Dept. three fields up to the time of the crim- joint venture to develop a compatible inal order be issued royalty free. After precision memory disk device for use The Department of Justice has asked that 3M should be required to issue as a storage medium for International a federal court in Chicago to require royalty licenses for patents Business Machines (IBM). Minnesota Mining & Manufacturing Co. reasonable to issue royalty free licenses on patents it obtains. Debut at NTC Memorex Corp., Santa it holds for pressure sensitive tape, Early last week, 3M was sued for Clara, Calif., will introduce a new, magnetic recording media and alumi- $18 million in a treble damage civil high resolution, broad -band instrumen- num presensitized lithographic printing antitrust suit by Polychrome Corp., tation tape for predetection recording plates. The request was made in a civil Yonkers. N. Y., maker of printing systems at booths 420 and 430 at thr antitrust suit filed by the government supplies and inks.

INTERNATIONAL

British firms combine eral Electric Co.). commercial TV and corporate clients. The partnership, which is the first Time -Life Broadcast owns Dumont - for satellite terminals major competitive attempt in this area Time with Dumont Schauberg, a Ger- by Europeans, could be a direct chal- man publisher. Windrose Productions lenge to established American com- is owned by Peter von Zahn, German Three British electronics companies panies such as International Telephone TV and film producer. with combined assets of $1.54 billion & Telegraph, Bendix, Philco and Col- have formed a partnership to sell com- lins Radio. munications satellite ground terminals on an international scale. The three The British companies, which will be companies: Associated Electrical Indus- equal partners in the venture, already tries Ltd., Plessey Co. Ltd. and the have joint engineering teams working More selling General Electric Co. Ltd. (which has on designs for satellite communications opportunities you no connection with the American Gen- ground terminals. The idea will be to for \ I sell these terminals, each costing as on the West Coast much as $4 million, to those countries that want to pick up and relay television, CAL -ORE TRIO radio, telephone and telegraph signals TELEVISION STATIONS from communications satellites such as Early Bird. The British companies be- EUREKA -Ch.3 MEDFORD -Ch.5 lieve that there is a market for 70 to 80 KLAMATH FALLS -Ch.2 terminals in the next 10 years. A Portland 300 mi

Commons opening on TV KIEM TV3 Eureka, Cal. Live TV coverage of Queen Eliza- KOTI-TV2 beth at the opening session of House of Klamath Falls, Ore. KBES TV5 Commons be allowed for the first will Medford, Ore. time on April 21. The British Broad- KRCR TV7 casting Corp. will use two cameras for Redding.Chico,Cal. the ceremonial opening. The Queen's On exchange mission San Francisco speech in opening House of Lords will 300 mi. J. Leonard Reinsch, president be televised, as it has in past. The ban on r of the Cox Broadcasting Corp., is live coverage of regular proceedings in in Japan until April 24 in con- Commons remains in effect. A $873,826,000 EBI nection with the international ex- market on the change of cultural and education- California -Oregon al television programs. Before re- German firms merge border reached only turning to the U.S., Mr. Reinsch from within will also visit Seoul, Taipei, Ma- A new German production company, nila, and Hong Kong at the re- Windrose- Dumont -Time Film & Tele- quest of Leonard Marks, U.S. In- vision Productions, has been formed as I THE CAL -ORE TRIO formation Agency director. Talk- a result the merger of Dumont - of Oadam young Inc I ing with Mr. Reinsch (I) is Edwin and Windrose Time, Cologne, Produc- New York, Chicago, Atlanta, Boston, Dallas, O. Reischauer, U. S. ambassador tions, Hamburg, it was announced last \ Detroit. Los Angeles. St. Louis, San Francisco to Japan. week. The new company will produce TV and industrial films for German

BROADCASTING, April 18, 1966 63 FINANCIAL REPORTS

nual compensation. mond Co. (direct mail firm). The profile The meeting notice also indicates that Metromedia reported gross revenues that Mr. Kluge holds 193,325 shares of of $102.9 million in gross revenues in common stock (of 2,105,888 outstand- 1965, with net income of $6.3 million of Metromedia ing at the end of the fiscal year) and ($3.02 per share), compared to the pre- $ I79,000 of the company's convertible, vious year's gross of $95 million and subordinated debentures due in 1975. net income of $5.1 million ($2.56 per Kluge, Wolper, Geismar Mr. Kluge holds options to purchase share). (BROADCASTING, Feb. 21). 25,000 shares of company common top salaried executives, stock at $18 a share; the option expires Nov. 13, 1972. He also exercised options Sales and income hit according to proxy statement on 40,000 shares of common, half at $19.80 and the other half at $20 per share. record high at Plough The annual stockholders meeting of Also holding options during the year Metromedia Inc., group TV -radio firm were Mr. Dreyer, 7,000 shares at $18, Plough Inc., Memphis, reported that with diversified interests in allied fields, with 4,000 running to 1969 and 3,000 sales and earnings for the three months takes place May 10 in New York. to 1972; Mr. Giesmar, 7,000 with 2,000 ended March 31 were the highest for at $18 and 5,000 at running any first quarter in its history. Net sales The meeting will elect 12 directors, $39.50, to 1972 1970 were up 8% while net income rose all now serving, and vote on a qualified and respectively. Mr. Dreyer previously exercised 21% compared to the same period a stock option plan adopted by the board year earlier. of directors last month. options on 2,000 shares at $7.25 and Mr. Giesmar, on 5,000 shares, at prices A Plough official stated that the firm's Last week Metromedia received FCC ranging from $7.25 to $18. dollar volume of backlog was up 20% approval of its $2.5 million purchase of At the close of trading on the New over the same period last year and said KEWB Oakland -San Francisco from York Stock Exchange on April 11, the it appeared 1966 would be a record year Crowell -Collier Broadcasting Corp. (see day the meeting notices were mailed in both sales and earnings. page 48). This brings its radio holdings out. Metromediá s stock stood at 5594s, Plough stations are WMPS -AM -FM to the limit of seven permitted under up I/s for the day. Memphis, wJJo-AM -FM Chicago, WCOP- FCC multiple ownership rules. It also Metromedia owns WNEW- AM -FM -TV AM-FM Boston, WCAG -AM -FM Baltimore holds an option to purchase for $1 mil- New York, WTTG(TV) Washington, lion the construction and WPLO -AM -FM Atlanta. permit for now - KLAC -AM -FM and KTTV(TV) Los Angeles, dark KSAN -TV San Francisco (channel For the three months ended March KMBC- AM -FM -TV Kansas City, WIP-AM- 32). which would five 31: bring to the num- FM Philadelphia, WHK -AM -FM Cleve- ber of TV stations owned by Metro- 1966 1965 land, WCBM -AM -FM Baltimore. It also Earned $0.45 media; the per share $0.54 others are VHF stations. & Net sales 16.000.000 14,750,000 owns Foster Kleiser (outdoor adver- Income before taxes 2,700,000 2,250,000 The proxy statement sent to stock- tising). Matro Transit Advertising in Net Income 1,500,000 1,240,000 holders last week shows that John W. Los Angeles and San Francisco, Wolper Shares outstanding 2,785,402 2,752,491 Kluge, chairman and president of Productions. Ice Capades, Diplomat Metromedia, received $125,000 in sal- Magazine. Washington, and Dickie Ray- ary during fiscal 1965, with the com- Perris on deck for pany contributing $12,624 for profit sharing. Others listed: Robert A. Dreyer, Scripps- Howard board vice president, secretary and general A conflict for Goldenson? counsel, $55,000 plus $5,272; Richard The annual stockholders meeting of L. Geismar, vice president and treasurer, Scripps- Howard Broadcasting Co. will $60,000 and $5,798; Benedict Gimbel The subject of ABC's planned take place May 5 in Cincinnati. Jr., vice president, merger with International Tele- $35,000 and $2,831; Nominated for the first time to be David L. Wolper, president Wolper phone & Telegraph Corp. was of one of the seven directors is Donald L. Productions Inc. (owned by Metro- raised last week at the annual Perris, general manager of Scripps - media), $76,200 plus $7,499. meeting of a third company - Howard's WEws(TV) Cleveland. He is Western Union Telegraph. Mr. Kluge's employment contract replacing James C. Hanrahan, broad- ABC Chairman and President with the company, running to 1972, casting pioneer, who has retired. calls for basic Leonard Goldenson, who is pro- annual compensation of A proxy statement mailed last week $125,000. It also posed as an ITT director in proxy permits him to become indicates that Jack R. Howard, presi- a consultant to the company statements describing top-level in- anytime dent of the broadcasting company and after Jan. 1, tegration of the two companies, is 1968, at an annual re- of the E. W. Scripps Co., holds 121,500 muneration of $50,000. also a director of Western Union. At the Western Union meeting shares of Scripps- Howard Broadcasting. The company has similiar employ- last week it was reported that Other directors' holdings: M. C. Wat- ment contracts with Mr. Gimbel, $35,- Mr. Goldenson 's new association ters, executive vice president, 60,350; 000 annually; Mark Evans, vice presi- with 1TT was being scrutinized R. B. Westergaard, vice president, 61; dent and director of public affairs, by both companies as possibly 250; Henry W. Slavick, vice president, $50,000 annually; and Mr. Wolper, representing a conflict of inter- 1, 100; Mr. Perris, 9,000. The other two $75,000 annually through 1965, going ests. directors, Samuel H. Cropper, Chemi- to $100,000 yearly this year and until An ABC spokesman said com- cal Bank New York Trust Co., and 1969 when his employment contract pany counsel is reviewing the mat- Joseph R. Fawcett, attorney, hold 500 expires. Metromedia has an option to ter. and 200 shares respectively. renew Mr. Wolper's contract for an The E. W. Scripps Co. (newspaper additional five years at the present an- publishing company) owns 66.89% of

64 BROADCASTING, April 18, 1966 Scripps- Howard Broadcasting. vious year. Cash flow generated from ing to work out. Until these problems The meeting notice shows that Mr. earnings was up 20% to $1,602,112 are resolved, investors cannot make an Watters received $50,514 in aggregate compared with $1,340,178 in the sim- informed evaluation of the stock of remuneration in 1965; James C. Hanra- ilar 1965 period. Gilbert or of the stock of Wrather." han, $46,800 and $1,152 in annual re- Wometco President Mitchell Wolf- Wrather owns about 50% of Gilbert's tirement benefits; Mr. Perris, $37,596 son predicted that in 1966 "income stock. and $1,152 in retirement benefits. should be at least 15% better than it Wrather Corp. produces the Lassie Scripps- Howard Broadcasting report- was last year," saying that he was television series and releases TV films ed net operating revenues of $17.4 mil- "hopeful that the final results may be such as the Lone Ranger and Sergeant lion in 1965, with net income $4.5 mil- even higher." He also reported on com- Preston of the Yukon programs. Wrath - lion ($1.73 a share) (BROADCASTING, pany plans to construct a new 18,000 er Corp. also owns Muzak. Feb. 14). The company owns TV sta- square -foot laboratory for Reela Films tions in Cleveland, Cincinnati, Mem- Inc. in Miami. Sales and profits phis, Palm Beach, plus AM stations in In addition to radio and television Memphis and Knoxville. It also owns broadcasting, Wometco has interests in climb for General Tire 49% of Telerama Inc., a group com- Coca -Cola and other soft drink bott- munity antenna TV owner. ling, automatic food and refreshment vending and industrial food service The General Tire & Rubber Co., companies, a chain of motion-picture Akron, Ohio, parent company of RKO Paramount TV income theaters, film production and process- General Inc., has reported that sales ing companies, and the Miami Seaquar- were up 7% and net earnings climbed up, but net drops ium. 33.2% in the first quarter of 1966 corn- Following the firm's recent annual pared with the same period last year. meeting. Wometco's board of directors All divisions showed gains in sales Paramount Pictures Corp.'s income except the Aerojet- General division, ac- from television jumped by more than declared a regular quarterly dividend of 14 cents on class A stock and 5 cording to T. F. O'Neil, board chair- $7.5 million in 1965 over 1964 while man. and M. G. O'Neil, president. revenue from theatrical film rentals cents on class B stock payable June 15 to stock of record June I. They said the record earnings resulted declined by almost $8 million. it was particularly from "strong performan- revealed last week. For the 12 weeks ended March 26: 1966 1965 ces" by RKO General, and the tire, These were some of the financial Earnings per share 80.43 $0.39 chemical- plastics and General Tire In- Gross income 10,273,637 7,983,472 highlights of Paramount's annual re- Net income before income ternational divisions. port to stockholders. It noted that pay- taxes 1,860,212 1,525,561 For the three months ended Feb. 28: Net income 950,212 855,561 ments to Paramount for its pre -1948 1966 1965 films by Earned per share $0.65 $0.49 library of feature (distributed Net sales 225,128,727 210,278,281 MCA -TV) have totaled $38,643.000 as Net earnings 11,277,000 8,466,000 SEC suspends trading Net income of RKO General of Jan. I. 1966. and said its agreement and its consolidated subsidiaries provides for payments up to a maxi- of Wrather stock 2,917,709 2,398,130 mum of $48,857,000. Paramount's net income dipped The Securities and Exchange Com- Financial notes ... slightly in 1965 from 1964 earnings. mission announced last week it had No comment was made on the decline The board of directors of ABC has suspended trading in the securities of because the company is involved in a declared a quarterly dividend of 40 A. C. Gilbert Co. of New Haven, cents a share payable to stockholders proxy fight for control of the organi- Conn., and Wrather Corp. of Beverly zation. is by dis- of record May 20 on June 15. The opposition headed Hills, Calif.. for a 10 -day period (April sident directors Herbert J. Siegel and I I -20). The suspension applies to the Rumors linking Ameco Inc., Phoenix, Ernest H. Martin, who are a minority common stock of Gilbert listed on the manufacturer of community antenna two against majority of nine of a on American Exchange and to the television systems and components for Paramount's board of directors. A full capital stock of Wrather, traded over them. and Litton Industries Inc., Bev- slate of 11 directors will be elected at the counter. erly Hills. major electronics manufac- the company's annual meeting in New The SEC said that "Gilbert has sub- turer. were denied by officials of both York on June 7. stantial financial problems that it is try- companies last week. Ameco President For the year ended Jan. 1, 1966 and Jan. 2, 1965: 1965 1966 Earnings per share $3.90 $4.22 Net income 6,243,000 6,599,000 Gross Income' 127,150.000 130,921,000 Theatrical film rentals 65,209,000 73,384,000 /ore than a decade o/londÌrucÍive Service Television film rentals 30,855,000 23,326,000 Includes revenues from operations of theaters, records and music and other properties to eroad//cattery and the eroadeaaling industry in addition to theatrical and TV film rentals.

Wometco sets HOWARD E. STARK 1st -quarter record Brokers-Conaultanu All -time highs in first quarter earnings and revenues were reported last week by Wometco Enterprises Inc., 50 EAST SETH STREET NEW YORK, N. Y EIDORADO S -0405 Miami. Net income was up 11.1% and gross income rose 28.7% over the pre-

BROADCASTING, April 18, 1966 65 Bruce Merrill said his company has "no more than $3.9 million in 1965, up Combined revenues (after rebates, al- plans for merging with or selling to any from $2.6 million shown in 1964. Con- lowances and commissions) at KRNT- other company." solidated net income was $5.1 million AM-TV Des Moines rose about 6 %. equal to $11.26 a share last year com- Combined revenues for WREC -AM -TV A 26-minute film providing the high- pared to $4.2 million or $9.16 a share Memphis were up approximately 3 %. lights of an annual meeting for share- in 1964. Consolidated revenues drove In November 1965 the company agreed holders has been produced for the upwards from $136.6 million in 1964 to acquire WESH -TV Daytona Beach - Xerox Corp.. Rochester, N. Y., for to over $140.5 million last year. Orlando, Fla., for 228,500 shares of initial release to educational, financial the firm's common stock and $1 million business and service organizations. It (BROADCASTING, Nov. 22, 1965). The was produced by Magnum Films, New All Cowles divisions acquisition is subject to FCC approval York, and is being distributed by and a favorable tax ruling by the In- Sterling Movies Inc.,. New York. TV show gains in '65 ternal Revenue Service. release of the film, "Company for Cowles also has a 70% interest in Lunch," is being considered by Xerox. Cowles Communications Inc., New Universal Cable Vision Inc., Winter York, reported "significant progress" in Haven, Fla., a community antenna tele- New York. New York Times Co.. all areas of its operations for 1965, ac- vision service scheduled to begin in the -AM -FM York, in owner of WQXR New cording to Gardner Cowles, board fall of this year. an annual report said sales of broad- chairman. In the company's annual re- Year ended Dec. 31: cast time for the stations increased port Mr. Cowles stated that the firm's 1965 1964 in 1965 to its highest level in wQxR two largest properties, Look and Family Net income per share $1.48 $1.28 history. of The New Circle had the highest gross Revenues 137,264,000 133,301,000 The publisher magazines, Net income 4,378,000 3,811,000 York Times and an owner in paper sales in their history. Special item. 657,000 Common shares mills (also a book division, a news The report noted increases in revenues outstanding 2,944,415 2,944,415 service and an international edition of in 1965 from Cowles' broadcast proper- Net amount of gains and losses on sales of subscription subsidiary and commercial the Times) reported net earnings at ties in Memphis and Des Moines, Iowa. printing facilities, after taxes of $180,000

FATES & FORTUNES

BROADCAST ADVERTISING visor. Frederick Topham, associate re- of all FC &B domestic offices. Erwin search director at BBDO, New York. Fishman succeeds Mr. DuBois. James Michael K. Doherty, joins C &W, that city, as account L. Dorman, with Arthur Andersen & assistant VP for mar- executive. Stephen Barnett, sales serv- Co., Chicago, named to newly created keting with Bristol - ice manager, WTTC(TV) Washington, position of controller at FC &B, that Myers products divi- appointed media buyer, C &W, New city. sion of Bristol -Myers York. Co., New York, ap- Jay T. MacMillan, James C. Murphy, formerly with associate research di- pointed VP and group Papert, Koenig, Lois, New York, on supervisor for La- rector of Ted Bates & Quaker Oats account, named VP and Co., New York, elect- Roche, McCaffrey and same Mr. Doherty account supervisor, Clyne Maxon, ed VP. McCall, that city. city. Russell S. Jones, Thomas T. Ryan, head of account Robert I. Vardaman and Jack W. formerly VP and se- management division, management su- Ragel each named VP and associate nior management offi- pervisor, and member of operations media director at Foote, Cone & Bel- Mr. MacMillan cer of McCann - committee, Cunningham & Walsh, New ding, Chicago. Cornelius DuBois, di- Erickson, Los Angeles, York. elected senior VP. James Alex- rector of research at FC &B, New York, joins The Bowes Co. there as VP and ander, with Kenyon & Eckhardt, New appointed chairman of research com- account supervisor. York. joins C &W there as media super- mittee, composed of research directors Jerome Greenberg, director of promotion, WQXR New York, named assistant to director, CBS -TV advertising and sales promotion department, New York. 1735 DeSales Street, N George Keramidas, Broadcasting Washington, D. C. 20036 supervisor of INEDUNIONSWEBUY ortBENaslaAaaNlaq audience measurements, Ted Bates & Co., New York, appointed supervisor of Please start my subscription for ( fl 52 issues $8.50 audience measurements, ABC -TV. He CONBK l succeeds Charles Gersch, who has been rD 52 issues and named supervisor of program analysis, Vame Position '66 Yearbook $13.50 ABC -TV. Jerome S. Stolzoff, senior VP and Company r] 1966 Yearbook 15.00 member of board of management, McCann-Erickson Inc., New York, Business Home [] Payment elected to board of directors. Mr. Stolz - O enclosed off continues as senior management officer and becomes regional manager 0 Bill me for Los Angeles area. V. Thomas Sulli- City State Zip van, formerly brand promotion manager for Chase Manhattan Bank, New

66 BROADCASTING, April 18, 1966 named copy group heads at S/G, that senior VP of West, Weir & Bartel, New DePierro resigns at GMB city. York. and previously owned agency Thomas Koon, with sales staff of Cohen & Aleshire, WW &B precursor. Anthony C. DePierro, VP and KMOX -TV St. Louis, appointed manager George E. McGary Jr., formerly ac- director of media at Geyer, Mo- of St. Louis office of CBS Television count executive at WPGC -AM -FM Morn - rey, Ballard, New York, and Stations National Sales. Thomas J. ingside, Md., elected VP of radio -TV member of the agency's board Stanton, former manager of St. Louis at National Advertising Agency, Wash- of directors and review board, last office, named president of Creative ington. week announced his resignation. Consultants Inc., new advertising and Peter R. Arnott, with Botsford, Con- There was no official explanation promotional firm at 23 North Gore, stantine & for Webster Groves, Mo. McCarty, San Francisco, his departure. Mr. DePierro named broadcast director. said he is leaving the agency on Charles C. Claggett, chairman and friendly terms and expects to re- chiet executive officer of Gardner Ad- R. Don LeBrecht, manager of WSPA- main in the advertising business. vertising, St. Louis, elected chairman FM Spartanburg, S. C., appointed opera- He first joined GMB in 1949 and of central region, American Association tions and sales supervisor for WBT -FM stayed until 1952 as VP and direc- of Advertising Agencies. Other new Charlotte. N. C. tor of media. He left to take same central region officers: vice chairman, Reg Bisgrove, with KPIX(TV) San position at Lennen & Newell. In Robert Ross, VP- creative director, Leo Francisco, appointed manager of Na- 1960 was he rejoined GMB and Burnett Co., Chicago, and secretary - tional Television Sales, that city. elected to its review board and treasurer, John H. McLagan, partner of James Millman, formerly art director board of directors. GMB had not Rippey, Henderson, Bucknum & Co.. named a successor to Mr. De- Denver. Named central region gover- at Associated Advertising and Design, New York, appointed art Pierro last week. nor: Richard C. Christian, president, director at MacManus, John & Adams, that city. Earle Ludgin & Co., Chicago. New Charles G. chairmen of central region councils: Milonas, formerly account Chicago, Roger J. Mohr, president, executive, Fuller & Smith & Ross, New York, joins M -E, San Francisco. as Arthur Meyerhoff Associates: Rocky York. named executive on chemical division Pfizer & member of account service group on Mountain, Leonard E. Ekberg, presi- of Chas. Co. account at MJ &A, that city. Barry Peterson, Wells Fargo Bank. dent, Ekberg, DeGrofft & Hunter: St. formerly with Benton & Bowles, New Peter A. Nelson, account supervisor. Louis, Frank Block, managing partner, Frank Block Associates; southwest, York, named writer -producer, MJ&A, Needham, Harper & Steers, Chicago, that city. Jerome Kempler, supervisor with Mitchell L. Williamson, president, Hum- elected VP. Anita Fisher, formerly at Tatham -Laird & Kudner, phrey, Williamson & Gibson. Oklahoma of traffic Post -Keyes- Gardner, joins NH &S as at City: Twin Cities, Eugene H. Gould, New York, named traffic manager copy supervisor. Catherine Rategan, MJ &A. same city. previously with Sears, Roebuck & Co., VP. Winius- Brandon Co., Minneapolis. joins NH &S as copywriter. Robert Dudley D. Carroll Jr., VP on P. L. Boyd Mullins, western states rep- Petterson, earlier with BBDO, joins Lorillard account, Lennen & Newell, resentative for CBS Films, San Fran- NH &S as art director. New York, joins national sales staff of cisco, named sales manager of KCPX-TV Salt Lake City. Robert A. Jelinek, Bureau of Advertising. A.N.P.A.. director of business that city. Peter C. O'Neill named account affairs at CBS -TV New William C. Walker, sales manager for supervisor at Leo Burnett Co., Chicago. joins Young & York, KGWB Oakland, Calif., appointed gen- A. Laney Lee, VP and creative group Rubicam there as VP eral sales manager for Kot. Seattle. supervisor. Gardner Advertising, St. and assistant general advertising co- Louis, named to new post of creative counsel. Jack Gavin Sandra Marshall, ordinator at wrvu(TV) San Francisco - director for agency's St. Louis office. moves from Campbell - Oakland, appointed assistant director of Thomas G. Johnson, creative research Mithun, Chicago, to supervisor associate re- Mr. Jelinek Y advertising and sales promotion. there, named &R there as account search director. executive. Harry B. Cohen Sr., VP and assistant to president, J. B. Williams Co.. New Michael F. Mullins, account execu- Harry G. Meline, eastern sales man- was former tive at Peters. Griffin, Woodward, New ager, Eastman TV Inc., New York. York, resigns. Mr. Cohen elected VP. Ken Wittleder, VP- account supervisor, and Norman Go !dring, VP- director of marketing services, each named senior VP at Stern. Walters & Simmons, Chicago. R. C. CRISLER & CO., INC. John J. Oakson, VP of Hallmark BUSINESS BROKERS FOR TV & RADIO PROPERTIES Cards, Kansas City, Mo., appointed VP LICENSED SECURITIES DEALERS of marketing. UNDERWRITING - FINANCING William Englehaupt, account super- CINCINNATI visor at Earle Ludgin & Co., Chicago. - Richard C. Crider, Paul E. Wagner, Alex Howard named VP. SIh /3rd Bank Building, phone (513) 381 -7775 Phil Peppis, copy chief, and Dick TUCSON - Lopez, executive art director, Smith/ Edwin G. Richter, Jr., 51S Arizona Land Tifle Greenland Co., New York, named Building, phone (602) 622 -3336 with S New i VP's. Paul Koreta, /G, York, and Renee Schweidel, formerly with Doyle Dane Bernbach, New York,

BROADCASTING, April 18, 1966 67 York, appointed national spot sales writer. manager for KARK -TV Little Rock, Ark. Harold Platt, account supervisor for Ron Nedblake, former account ex- Doyle Dane Bernbach, New York, joins Layton signs with CBS -TV ecutive with KMBC -FM Kansas City, Max Factor & Co., Hollywood, as Mo., joins KWNS-AM -FM Pratt, Kan., director of U. S. merchandising. Joe Layton, Broadway director - as national sales manager. E. C. Reynolds, at one time with producer and creator of the Barb- Wayne Lee, sales and merchandising WBBM Chicago, and Foote, Cone & ra Streisand CBS-TV specials, has representative for Campbell Soup Co., Belding, named director of merchan- signed an exclusive long -term con- named merchandising manager for KNBR dising and promotion for wvoN and tract with CBS -TV to create, pro- San Francisco. WSDM(FM) Chicago. duce and direct specials and regular program series. The signing is Barry Wheeler, with Humphrey, Wil- Patrick Del Monica, with WITS-Tv part of an intensified quest for top liamson & Gibson, Oklahoma City, ap- Milwaukee, named account executive. creative names, in which CBS re- pointed creative director. cently signed Desi Arnaz and Allen Murphy, national sales service Mike Nichols. The network said Jack Bell, program director of representative for WCAU-TV Philadel- KWIZ -AM -FM Santa Ana, Calif., named it expects to announce contracts phia, named account executive. Frank with other creative people shortly. director of national sales. Don Estey, Gregg, sales manager at WMAJ -FM veteran West Coast producer, named State College, Pa., succeeds Mr. Mur- local sales manager for same stations. phy. Jerry Klasman, with Glen Burnside, with sales staff of Television Advertising WCBS -TV New York, named account with Doyle Dane Bernbach, Chicago, Representatives, New executive at WABC -TV, that city. & Associates, in York, appointed to joins Perrin that city, account management capacity. television sales staff of Donald J. Long, director of adver- Avery -Knodel, that tising research for Ross Laboratories, Donald R. Harding, formerly assistant city. Columbus, Ohio, joins Erwin Wasey, copy supervisor at Procter & Gamble, Phillip R. Cappello, Los Angeles, as account executive. Cincinnati, joins Honig- Cooper & Har- former art director for Mr. Klasman Elaine Pappas, director of sales de- rington, San Francisco, as assistant ac- Famous - Barr, St. velopment, Metro Radio Sales, New count executive. Louis, joins Storm Advertising there as York, named assistant to H. D. (Bud) T. Richard Snyder, formerly with art director. Jane Sprague, production Neuwirth, president of Metro Radio Geyer, Morey, Ballard, New York, coordinator for Mulligan Co.. Clayton, Sales, division of Metromedia Inc. Mo., joins Storm, St. Louis. as copy- named account executive at Kastor James Coppersmith, formerly with Foote Hilton & Atherton, that city. wrro(TV) Washington, appointed ac- Shelley Tartaro, formerly associate count executive at Metro TV Sales, editor, Harcourt, Brace & World, New New York. York, joins copy department at KFH &A. John Hokom, former program direc- Fritz Gahagan, previously with Nolland tor at KNX Los Angeles, joins Robert & Co., named research executive at E. Eastman & Co., Los Angeles, as KFH &A. The account executive. Ray Martin, formerly with RPM Kennedy R. Maxwell, national sales Associates Inc., signed to exclusive con- manager of WEIR -TV Knoxville, Tenn., tract with Music Makers Inc., New big news joins Lavidge, Davis & Newman, that York, as artist, composer and arranger city, as associate director of radio and for commercials. television. is in William J. Curtis, formerly in sales MEDIA with Pepsi -Cola, New York, joins ac- A. Donovan Faust, count group at Sullivan, Stauffer, Col- manager of business well & Bayles, same city. color. development for Gen- Robert G. Bolyard, with WNBE(TV) eral Electric Broad- New Bern, N. C., joins WITN -TV Wash- casting Co., Schenec- ington, N. C., as account executive. tady, N. Y., and formerly VP and Sois Donald J. O'Shea, with sales staff of general manager of Television Advertising Representatives, WJRT -TV Flint, Mich., Chicago, joins TVAR's New York staff. Mr. Faust named VP and gen- big Arthur O'Connor, account executive eral manager of GE's WSIX- AM -FM -TV the with KDKA -Tv Pittsburgh, succeeds Mr. Nashville. O'Shea. Paul Stoddard, account executive money. Marilyn Levin, formerly with Ful- with KFWB Los Angeles, appointed VP ler & Smith & Ross. Pittsburgh. and and general manager of KYMS(FM) Kenyon & Eckhardt, Boston. joins Knox Santa Ana, Calif. Reeves Advertising, Minneapolis. as copywriter. Gerald Rubin, director of package see page 35 negotiations, business affairs department, David B. Winton, account executive CBS -TV, New York, appointed director

68 (FATES 8 FORTUNES) BROADCASTING. April 18, 1966 of business affairs. Mr. Rubin succeeds advertising and PR agency in Jasper carried on Big 10 sports radio network. Robert A. Jelinek, who joins Young & area. Dale Allen, production manager for Rubicam, New York (see page 67). War Lima, Ohio, appointed program Donald S. Moeller, PROGRAMING director. VP and general man- Martin Starger, VP and associate Joel G. Mareiniss, newsman with ager of WGAN -TV Port- director of television. BBDO, New WSYR-AM -FM -TV Syracuse, N. Y., ap- land, Me., named VP York, named VP in charge of programs, pointed sports director. and general manager East Coast, ABC -TV, that city. Al C. Of WGAN- AM -FM -TV Ward, associate producer for The Long Don Pitts, agent with Charles H. Portland. George D. Hot Sumner series this season, signed Stern Agency, Hollywood, appointed Lilly, assistant gen- research and talent develop- as producer of Them Monroes, sched- director of eral manager and sales uled for 1966 -67 season on ABC -TV. ment. Mr. Moeller manager of WGAN -TV Barry Diller, with William Morris appointed manager. Dolores (Dee) Adamczyk, women's Agency, Hollywood, appointed assistant programing director at WICB -AM -PM E. V. (Gene) Mc- to Len Goldberg, ABC -TV VP in Ithaca, N. Y., appointed program di- Pherson, director of charge of programing in New York. rector of WICB -PM. She replaces Rich- news and special proj- Sheldon Smerling, formerly presi- ard Rose, resigned. ects for WLW -WLWT dent of Beacon Corp., elected president Virginia Bartlett, associate (TV) Cincinnati, elect- producer of Trans -Beacon Corp. Other new offi- and writer for noncommercial WQED(TV) ed VP. cers are Basil Estreich, chairman; Ed- Pittsburgh, appointed public affairs Vincent E. Uric - win Shapiro, executive VP; Morton producer. chio, sales manager Seigal, secretary; and Martin Schild- of American Cable kraut, treasurer. Morris M. Chapnick, production as- Mr. McPherson Television Inc., Phoe- sistant at Desilu Productions, named Marks, for- nix, named director of operations and Brad program coordinator on company's new president of promotion of firm's western division. merly shows for 1966 -67 season. Thunderbird Films John P. Hart, Co., New York, ap- Trevor Greenwood, free lance writer - general manager of pointed manager of director, joins KING -TV Seattle as film WBIR- AM -FM -TV Knox- special projects for In- director in special features department. dependent Television ville, Tenn., elected Jeffrey T. Carey, account executive VP. Corp., that city. with NBC Radio, New York, resigns Keith M. Swine - Howard Price, se- Mr. Marks hart, formerly sales nior editor at Random manager of KHVH -TV House, New York, named eastern Honolulu, named sta- story editor of Seven Arts Productions Mr. Hart tion manager. there. Joe Goeser, with KFIZ Fond du Lac, Harold (Pee Wee) Reese, former Wis., named assistant manager. baseball star, and Curt Gowdy named by NBC -TV to provide respective com- Mort Roberts, program director of mentary and play -by-play for network's WTYM East Longmeadow, Mass., named major league baseball coverage this operations manager. year. Jim Simpson, veteran sportscaster, will handle play -by -play of J. Keller, general manager of Dennis alternate games and his partner, who Ind., effective May wrrz Jasper, resigns will provide commentary, will be Tony are to establish No. 1 11. Mr. Keller's plans Kubek, former New York Yankee short- stop. HOUSEWIFE STATION

Metro - HMM ...THIS George Canata, formerly with WE'VE GOT TO Goldwyn- Mayer, joins Elektra Film THE LOOKS LIKE COVER as director of A JOB FOR Productions, New York, WHEELING - creative animation and live- action. WAAC STEUBENVILLE WSTV -TV! MARKET! Bill Fraker, cameraman on Daktari Terre Haute has changed its listening

television series, joins VPI of California, habits . . and WAAC did it with Hollywood, as director of photography. continuous NEWS blocks. Paula Murphy, production coordinator at VPI Productions, New York, named WOMEN sales representative -producer. * PULSE: March 1965

William Froug, formerly executive 9:00 A.M. -6:00 P.M. producer with CBS -TV, named producer of Screen Gems' Bewitched series WAAC A B on ABC -TV. He replaces Jerry Davis, *9 A.M. -12 Noon 4110 3310 1320 who will produce new Mario Thomas *12 Noon - 3 P.M. 2680 1770 810 series, That Girl, also on ABC -TV. *3 P.M. - 6 P.M. 1800 1880 * * * per average Represented by Terry Brennan, former Notre Dame '/4 hour 2860 2320 920 Peters. Griffin & Woodward to football star and coach, named **TERRE HAUTE, INDIANA A RUST CRAFT STATION broadcast Big 10 sports on more than 4 County Metro Area 100 radio stations. Games are to be - Not Reported 69 BROADCASTING, April 18, 1966 to become associate with Abrams - of technical services. Rubaloff and Associates. Beverly Hills, Walter D. Scott, Calif. Hillis sought by FBI NBC board chairman, Frank Sweeney signed to handle appointed to Presi- color commentary for ABC Radio's The FBI said dent's Committee on Notre Dame football broadcasts this it is seeking a Employment of Handi- fall. Jim Morse will do play -by -play man who boasts capped for three -year coverage. of his association term, succeeding Rob - with persons em- ert W. Sarnoff, RCA Robert R. Sprental named produc- ployed in the president. Peter B. tion coordinator, WMAQ Chicago, suc- radio broadcast- Mr. Scott Kenney, VP, NBC, ceeding Howard Keegan who retires. ing field and who Washington. appointed as Mr. Scott's Tom Adams, news editor for KUDL claims to have alternate. Fairway, Kan., named sports editor, Hillis been a radio en- succeeding John O'Donoghue, pitcher gineer or announcer. Charles for Kansas City A's recently traded Edward Hillis Jr., said to use sev- INTERNATIONAL to eral other names, is charged with Cleveland Indians. Robert L. Foreman, formerly execu- with over $1,000 of absconding tive VP for creative services, BBDO, cash receipts while NEWS his employer's New York, named vice chairman of employed at a service station in Roger Peterson, reporter- writer -pro- Interpublic, S. A. He will work as Milwaukee, according to the FBI. ducer, WBKB -TV Chicago. named Viet- "creative generalist for overseas units The agency also says that Hillis. nam correspondent for ABC News. of Interpublic." Mr. Foreman was at an avid western music fan one time head of radio copy department Arnold (Abe) Albright, tormerly news who frequently dresses in western at BBDO and later was in charge of director of WWVA -AM -FM Wheeling, known to style clothes, has been TV department (programing, commer- W. Va.. appointed news director at carry a hand weapon and should cial writing and production). wowo Fort Wayne, Ind. be considered armed and danger- Ron Hull, program manager of Edwin A. Williams, formerly news ous. He is described as having noncommercial KUON -TV Lincoln, Neb., director of WCCM -AM -FM Lawrence. red hair. standing 5' 9 -10" and resigns May 1 to become television Mass., appointed news director of WHIM weighing 165 pounds. officer with foreign service branch Providence, R. I. of United States Information Agency. He John L. Swope, with WNHC New will become director of South Viet- Haven, Conn., appointed news director. namese television training project and will help establish educational tele- FANFARE WGMS -AM -FM Bethesda, Md.- Washing- vision in Saigon. ton. Haskell P. Mac - Paul T. Clark, media and research Cowatt, administrative Steve El [man, radio- television and director of Harold Walter Clark Inc.. manager, CBS design, trade press contact for Embassy Pic- Denver agency, appointed advertising at CBS, New York, tures. New York, joins Harold Rand manager for Latin America of Schick joins corporate infor- & Co. there as accounts supervisor. Safety Razor Co., division of Eversharp mation staff of CBS as Inc. director, corporate in- EQUIPMENT & ENGINEERING formation and special events. Bob Hannon, with American Televi- DEATHS Mr. MacCowatt sion Relay Inc.. affiliate of Ameco Inc.. John Lollos, contact Van 60, Phoenix, named manager of marketing. Jack Nostrand, formerly VP representative in promotion department of Sullivan, Stauffer, Colwell & Bayles of NBC. New York, appointed co- Doyle T. Rickett, manager of units agency, died April 10 of heart attack ordinator. promotion. John Feeney assembly and printed circuit board in North Hollywood. named promotion contact representa- manufacturing with Univac division of Edward tive. Sperry -Rand. appointed VP and general Lee Norton, 73, former WAPI manager Industries' advanced chairman of and WAFM -TV Birm- W. M. Holder and Hal Kennedy of Litton circuitry division, Springfield, Mo. ingham, Ala., from 1936 to 1950 and named board chairman and president, former chairman of Florida Broad- respectively, of NDPR Inc.. new PR Stephen A. Martin, staff engineer at casting at Jacksonville, Fla., died April firm located at Life and Casualty WICB -AM -FM Ithaca, N. Y., appointed 12 in Birmingham. He also served as Tower, Nashville. Mr. Holder will con- chief engineer, replacing Bill Groody. member of Federal Reserve Board. At tinue as executive VP of Noble -Dury James W. Russell, with Craig Pano- his death he was board chairman of & Associates, Nashville. rama Inc., Los Angeles, appointed to Royal Crown Cola Co. Alan J. Bell, direc- newly created post of directer of mar- Mrs. Mary West Brinkley, 87, mother tor of advertising and keting. of NBC News commentator David promotion at Metro Brinkley, died April 10 at nursing Radio Sales, New ALLIED FIELDS home in Bethesda, Md., after long York, named to new- illness. ly created post of di- Quentin S. Proctor, acting chief of Hervey C. Carter, 59, commercial rector of information FCC's Broadcast License division, manager of WEAN and WPJB -FM Provi- services at WNEW-TV named chief. Mr. Proctor joined FCC in dence, R. I., died April 4 in Newport, New York. 1943. Mr. Bell R. I., of apparent heart attack. Mr. H. Thomas Bowers, Ronald Valentine, with agency serv- Carter was former general manager formerly with WLAG -AM -FM LaGrange, ices department of Bonded TV Film of WMUR -TV Manchester, N. H. He is Ga., named promotion director of Service. New York, appointed director survived by two daughters and two sons. lb !FATES 8 FORTUNES) BROADCASTING, April 18, 1966 PROF K A1' AJA I O 1 V A L CARDS

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E. HAROLD MUNN, JR. JOHN H. MULLANEY E. E. BENHAM JAMES F. LAWRENCE, JR. BROADCAST ENGINEERING and ASSOCIATES & ASSOCIATES FM and TV Engineering Consultant of Multronics, Inc. A Division Consulting Engineers Applications and Construction CONSULTANT Multronics Building Precision Frequency Measurements Blvd. Box 220 5712 Frederick Ave., Rockville, Md. 1141 Cahuenga TELETRONIX ENGR. CO. la suburb of Washington) Los Angeles 28, California Coldwater, Michigan -49036 Phone: 301 427 -4666 308 Monterey Rd. S. Pasadena, Cal. Phone: 517- 278.6733 Member .4FCCE HO 6 -3227 Phone 213 -682 -2792

PAUL DEAN FORD TERRELL W. KIRKSEY Broadcast Engineering Consultant CONSULTING ENGINEER R. R. 2, Box 50 525 E. Park Valley Drive Directory West Terre Haute, Indiana 47885 Service Hopkins, Minnesota 55343 Drexel 8903 Phone (Area code 612) 935 -7131

COMMERCIAL RADIO CAMBRIDGE CRYSTALS contact MON ITORING CO. PRECISION FREQUENCY SPOT YOUR FIRM'S NAME HERE PRECISION FREQUENCY MEASURING SERVICE To Be Seen by 100,000° Readers BROADCASTING MAGAZINE MEASUREMENTS -among them, the decision -mak- AM -FM -TV SPECIALISTS FOR AM -FM -TV ing station owners and manag- 1735 DeSales St. N.W. 103 S. Market St 445 Concord Ave., ers, chief engineers and techni- Washington, D. C. 20036 Lee's Summit, Mo. Cambridge 38, Mass. cians- applicants for am, fm, tv for availabilities Phone Kansas City, Laclede 4 -3777 Phone TRowbridge 6 -2810 and facsimile facilities. °ARB Continuing Readership Study Phone: ME 8 -1022

BROADCASTING, April 18, 1966 71 FOR THE RECORD

STATION AUTHORIZATIONS, APPLICATIONS

As compiled by BROADCASTING, April ing Corp. 1270 kc. 1 kw. D. P. O. address: casting. Mr. Propheter is owner of con - c/o Walter E. May, 153 Park St., Pikeville, struction company. Ann. April 13. 7 through April 13 and based on fil- Ky. 41501. Estimated cost of construction $32,850; first -year operating cost $38,000; Winnebago, I11.- Charles Palmer Rowland. ings, authorizations and other actions of revenue $60,000. Principals: Lawrence Coun- 95.3 mc, channel 237, 1.04 kw. P. O. address: the FCC during that period. ty Broadcasting Corp. is made up of six c/o Charles P. Rowland, Winnebago. Ant. stockholders. Ann. April 11. height above average terrain 291 ft. Esti- mated cost of construction $4,369; first -year Abbreviations: Ann. -announced. ant. an- Collinsville, Va. -Radio Collinsville Inc. operating cost $15,200; revenue $16,000. tenna. aur.- aural. CATV- community an- 1530 kc, 1 kw -D, 250 w -N. P. O. address: Principal; Charles P. Rowland owns a re- tenna television. CH- critical hours. CP- Radio Collinsville Inc. Collinsville 24016. cording studio. Ann. April 12. construction permit. D -day. DA- direction_ Estimated cost of construction $24,362: first_ al antenna. ERP- effective radiated power. year operating cost $39,750; revenue $50,000. Stanford, Ky. - Lincoln- Garrard Broad- kc- kilocycles. kw- kilowatts. LS -local sun- Principals: Roanoke Double Service Film casting Co. 95.9 mc, channel 240, 3 kw. Ant. set, me- megacycles. mod. -modification. N. (99 %) and others. Roanoke Double Service height above average terrain 85 ft. P. O. ad- -night. SCA- subsidiary communications Film Co. is owned by William P. Swartz Jr. dress: Box 237, Stanford 40484. Estimated authorization. SH- specified hours. SSA - (47.6 %) Suelle McKellar Swartz (47.6 %) and cost of construction $7,500; first year operat- special service authorization. STA- special William P. Swartz DI. (4.8 %). Ann. April 7. ing cost $6,500; revenue $12,000. Principals: temporary authorization. trans.-transmitter. W. G. Morgan (251/4%), S. C. Bybee (251/4%). UHF-ultra high frequency. U- unlimited New FM stations Mr. Morgan is funeral director. Mr. Bybee hours. VHF-very high frequency. vis.- is retired. Mr. Burchett Is general manager visual. w- watts, *-educational. ACTION BY FCC of WRSL Stanford, Ky. Mr. Smith is radio engineer for WRSL. Ann. April 11. Ridgeway, Pa. Cameron Broadcasting -Elk- Wilmington, Ohio -Community Commu- New TV stations Co. Granted CP for new FM 107.3 mc, chan- nicators nel 297, 5.8 kw. Ant. height above average of Ohio Inc. 102.3 mc, channel 272, 3 kw. Ant. height above average terrain ACTION BY FCC terrain 467 feet. P. O. address c/o H. Simp- 292 ft. 29, P. O. address: c/o Francis J. Strat- son, Box Tyrone, Pa. Estimated construc- man, Box 1, Wilmington 45177. Nogales, Ariz. -Ronald C. Waranch. Grant- tion cost $4,010; first -year operating cost Estimated ed CP for new TV VHF channel 11 (198 -204 cost of construction $13,000; first -year oper- $10,000; revenue $12,000. Applicant is licensee ating cost mc); ERP 28.12 kw vis., 14.06 kw aur. Ant. of WKBI St. Marys, Pa. Action April 13. $17,000; revenue $20,000. Ann. height above average terrain 3,987 feet, April 11. above ground 183 feet, P. O. address 650 APPLICATIONS North Sepulveda Boulevard, Los Angeles. Estimated construction cost $214,000; first- Chico, Calif. -KWBK Corp. 95.1 mc. chan- Ownership changes year operating cost $180,000; revenue $200,- nel 236, 5.8 kw. Ant. height above average 000. Geographic coordinates 31 41' 18.5" terrain minus 56 ft. P. O. address: c/o ACTIONS BY FCC north latitude, 110^ 53' 5" west longitude. Walter V. Kaufman, Box 658, Chico 95927. Studio location Nogales; trans. location Mt. Estimated cost of construction $24,842; first_ KEWB Oakland, Calif.- Granted assign- Hopkins, Ariz. Type trans. DuMont 8000, year operating cost $5,000: revenue $6,500. ment of license from Crowell-Collier Broad- type ant. RCA TF -6AH. Mr. Waranch has Principals: Walter V, Kaufman, Merry M. casting Corp. to Metromedia Inc. Considera_ real estate interests and is vice president Kaufman and Olive V. Kaufman. Ann. April $2,459,000. Action April 13. of construction company in Los Angeles. 13. WPOP Hartford, Conn.- Granted transfer Action April 13. Boulder, Colo. -Russel Shaffer 94.7 mc, of control of license corporation. WPOP Inc., channel 234, ERP: 30 kw. Ant. height above from WIRE Broadcasting Co. to Joseph C. APPLICATION average terrain. 69 ft. P. O. address: Box Amaturo et al. Assignment reflects dissolu- 146, Boulder 80301. Principal: Russel Shaf- tion of WIRE Broadcasting and return of Kingsport, Tenn. -Holston Valley Broad- shares to casting Corp. UHF channel 19, (500- 506mc): fer. Mr. Shaffer is president of KBOL individual holders. No change in Boulder. Ann. April 11. ownership; no financial consideration. Action ERP 193 kw vis. 48.6 kw aur. Ant, height April 7. above average terrain 1351 ft., above ground Winchester, Ind.-Ind -Io Radio Inc. 98.3 559. P. O. Address c/o William M. Boyd, 450 mc, channel 252, 3 kw. Ant. height above WMIE Miami -Granted assignment of Macllelen Bldg. 721 Broad St., Chattanooga, average terrain 300 ft. P. O. address: James license from WMIE Inc. to Susquehanna Tenn. 37402. Estimated cost of construction Barnett, R. R. 1, Lynn, Ind. 47394. Estimated Broadcasting Co., owned by Louis J. Appell $554,500; first -year operating cost $250,000: cost of construction $47,608; first -year op- Residuary Trust (88.11 %), Louis J. Appell revenue $175,000. Geographic coordinates 36^ erating cost $48,000; revenue $60,000. Prin- Jr., George N. Appell, Helen A. Norton 31. 37" north lat., 82^ 35' 12" west long. Type cipals: Ind -Io is a corporation with 12 (each 3.68 %), Helen P. Appell (.85 %). trans. RCA TTU -10A, type ant. RCA TFU- stockholders. Ann. April 8. Susquehanna Broadcasting is licensee of 30J. Studio and trans. both located Kings- Sterling, Ill: Communitron Inc. 94.3 mc, WSBA- AM -FM -TV York, Pa., and 90% own- port. Legal counsel Welch & Morgan. Wash.. channel 232, 3 kw. Ant, height above aver- er of WARM Scranton, Pa., WHLO Akron, ington. Principals: Home News Publishing age terrain 300 ft. P. O. address: c/o John Ohio, WICE Providence, R. I., WGBB Free- Co., principal stockholder Hugh N. Boyd. Rohwer, 1501 E. LeFevre Rd., Sterling port, N. Y. Consideration $1 million. Action Ann. April 5. 61081. Estimated cost of construction $71,- April 7. 694; first -year operating cost $92,792; rev- WOKS Columbus, Ga.-Granted transfer New AM stations enue $75,000. Principals: Louis V. Smith of control of licensee corporation, Pam (38.8 %), John Rohwer (26 %) and Robert Radio Inc., from Philip Meltzer, Joseph S. APPLICATION Propheter (16.7 %) and others. Mr. Smith Ray and Mallon Hirsch (100% before, none was news director of WSDR Sterling. Mr. after) to WOKS Broadcasting Co, owned by Louisa, Ky.-Lawrence County Broadcast- Rohwer is manager of Blackhawk Broad- Messrs. Ray and Hirsch. Consideration $75,- 000. Action April 7. WYNK Baton Rouge, La.- Granted acquisition of negative control of licensee corporation, Miss Lou Broadcasting Corp., from George R. Ratliff (331íy% before, none after) through sale of stock to Robert D. McGregor and H. V. Brown (both 33% before, 50% after). Consideration $35,000. Action April 7. WDHF(FM) Chicago -Granted assignment EDWIN TORNBERG of license from Federal Broadcasting Corp. to The National Science Network Inc., owned by L. W. Frohlick. Mr. Frohlick is owner of New York advertising agencies, overseas & COMPANY, INC. advertising and market research firms, and is owner through National Science Net- work, of WNCN(FM) New York. Considera- tion. $427,000, Action April 12. WTFN Franklin, N. H.-Granted tion acquis- Negotiators For The Purchase And Sale Of of negative control of permittee corporation, Franklin Broadcasting Corp., Radio And TV Stations CATV through sale of stock from Lewis V. Parris (30.5% before, none after) to Eugene W. Appraisers Financial Advisors Clark (19.5% before, 50% after), Considera- tion $6,220, Action April 7. WSIX- AM -FM -TV Nashville Granted New York -60 East 42nd St., New York 17, N. Y. MU 7.4242 transfer of control of licensee corporation,- West Coast -1357 Jewell Ave., Pacific Grove, Calif. FR 5 -3164 WSIX Inc., from Louis R. Draughon, indi- vidually (59.3 %) and as Washington -711 14th St., N.W., Washington, D.C. 7 trustee for Jacque- DI -8531 lyn D. Guthrie (14.8 %); George J. Hearn Jr. (18.5 %) and John D. Sprouse (7.4 %) to General Electric Broadcasting Co. Consid- eration $9,700,000. Action April 6.

72 BROADCASTING, April 18, 1966 KXIX(TV) Victoria, Tex. -Granted as- use in that city, as petitioned for by Rollins (e) of engineering rules; condition, and (2) signment of CP from Rubin S. and Marjorie Broadcasting of Delaware Inc., and directed denied opposing petition by WGAL Tele- S. Preis db /as Victoria Television, to Guade- Rollins to amend its pending application by vision Inc. (KVOA -TV) Tucson. Action lupe Valley Telecasting Inc., owned by D. May 5 to specify channel 61 instead of chan- April 13. W. Strahan (50 %), John Melde (30 %), Rubin nel 83 if it desires to continue to prosecute By memorandum opinion and order corn- a. Frets (8.5 %). Majorie Frets (8.5 %) anu it; and (2) modified construction permit of mission (1) granted petition by KAKE -TV Frets Real Estate Corp. (3 %). No financial Rowan Television Inc. to specify operation of and Radio Inc. for reconsideration of June consideration. Frels Real Estate plans to WPDT on channel 15 instead of channel 21, 22, 1964 action which dismissed its applica- lease land for operation of TV facility. Ac- Florence, S. C.; conditions. Action April 13. tion to change facilities of KAKE Wichita. tion April 7. Commission invited comments to pro- Kan., from 1240 kc, 250 w -N, 1 kw -LS, to posal to assign UHF TV channel 20 to New - 1210 kc, 50 kw, DA -2, U, for failure to com- APPLICATIONS port, Ore. Paul Kafoury and Ray T. Moe ply with Section 73.22(b) of rules, and (2) had petitioned for assignment of channel 16, reinstated KAKE application and designated KYND Tempe, Ariz.-Seeks assignment of but that channel is not feasible under re- license and CP to Black Diamond Broad- it for consolidated hearing with applica- vised assignment plan adopted in fifth re- tions of Columbia Broadcasting System Inc., casting Co. owned by Rene Cote. Transfer is port and order In Doc. 14229. Action April 13. to change operation of for legal convenience only. Ann. 8. WCAU Philadelphia April By order commission amended sec. (1210 kc, 50 kw, U) from nondirectional to KDOL Mojave, Calif. -Seeks assignment 74.751(b) DA -1, and license Forest W. Ogan (50% of rules to delete requirement of KWHK Broadcasting Co. to of from before, on FCC 346 of change operation 20% after) and Alta L Ogan (50% before, formal filing form application of KWHK Hutchinson, to replace TV translator trans. equipment Kan., from 1260 kc, 500 w -N, 1 none after) db /as Mojave Broadcasters, to kw-LS, DA -2, Golden Desert by type of same rated power and which is to 1210 kc, 50 kw, DA -2, U (BP- 15356), and Broadcasting Corp. owned by listed as acceptable for use in commission's made Federal Aviation Agency party to pro- Chester C. Fields (90 %), Joe F. Means radio equipment list. Notification of such ceeding. Action April 13. (20 %), Forrest W. Ogan (20 %) and John A. substitution will, of course, be required. Bagley (20 %). Mr. Means, Mr. Ogan and By memorandum opinion and order, Action April 13. commission denied and dismissed, repective- Mr. Fields are officers of Golden Desert ly, petition Broadcasting Corp. Mr. Bagley is public By reports and orders commission made joint by Jackson F. Lee (AM accountant and officer of Golden Desert following changes in FM table of channel station WFAI) and Cumberland Broadcast- Broadcasting Corp. Ann. assignments based upon proposed rule - ing Corp., Fayetteville, N. C., for recon- Consideration making and are sideration of Jan. 12 $23,000. Ann. April 8. comments (numerals chan- action granting applica- nel numbers): Substituted 291 for 221A tion of Atlantic Telecasting Corp. for CP to WZZZ Boynton Beach, Fla. -Seeks assign. move ment if license from Boynton Beach at Live Oak, 285A for 290 at Madison, 296A trans. site of WECT(TV), channel 8, Broad- for 288A at Starke, and 224A for 296A at Wilmington, N. C., increase ant. height and casting Co. to James S. Beattie (50 %) and make Gus Green Cove Springs, all Fla.; added 295 to other changes. Action April 13. Levathes (49%) db/as Beattie -Levathes Jefferson City, Mo.; added 283 to Eau Claire Enterprises. Consideration $75,000. Both Mr. By letter commission denied request of and substituted 221A for 285A at Menomonie, 1400 Corp. for authority for Beattie and Mr. Levathes have interest in Wis., and modified license of Post Broad - its KBMI small business investment company. Ann. dered licensee to advise commission with- casting Corp. to specify operation of station in 30 days whether it intended to resume April 8. WEAU -FM on 283 in lieu of 264 in Eau WPGA -AM -FM Perry. Ga. -Seeks assign- operation within 60 days and, if not, to Claire. with conditions; and substituted turn in its license. Action 13. ment of license from Radio Perry to Radio 285A for 249A at Princeton, Ky.: assigned April Perry Inc. Application is to enable broader 240A to Quincy, Calif.; same to Glens Falls. By order in Rochester, N. Y., TV chan- ownership interest in station by present N. Y.; 237A to McKinney, Tex.; 232A to Gil- nel 13 proceeding, commission denied peti- general manager, Lowell L. Register. Ann. roy. Calif.; 224A to Harriman, Tenn.; 272A tion by Flower City Television Corp., Com- April 13. munity Broadcasting Co., Genesee Valley to St. Ignace. Mich.; 269A to Cape May, N. J.; Television KTOH Lihue, Hawaii -Seeks assignment added 288A to Stillwater, Okla.; deleted 293 Inc., and Main Broadcast Co. for of license from Garden Island Publishing from St. Louis; and assigned it to Granite review of March 1 action by review board Co. Ltd. to Kauai Broadcasting Co. owned City, Ill., and modified outstanding CP of which denied joint request by Flower City. by Santa Maria Publishing Community and Genesee for approval of Co. Considera- Charles H. Norman to specify operation agreement for withdrawal tion $60,000. Ann. April 11. (formerly WGNO)W ion inof of Flower City and Genesee's applications and amendment WCIU Chicago -Seeks acquisition of posi- Granite City in lieu of Madison, with con- of tive control of licensee corporation by John ditions; deleted 247 from Wichita Falls. Tex.; Community's application to show formation of new corporation composed of those W. O'Connor and Howard Shapiro, acting as substituted 237A for 232A at Centerville, three tennants in common, through purchase of Iowa; and dismissed petition by Don Indus- applicants. Action April 13. stock from Edwin Borroff and others. Ann. tries Inc., to add 261A to Panama City, Fla.; By memorandum opinion and order, April 7. substituted 258 for 272A at Henryetta, Okla., commission amended its rules to delete VHF' WBAS Kingston, N. Y. -Seeks assignment and added latter channel to Eufaula. TV translator stations of 1 -watt transmitter of license from Big River Corp. to Hunter By second report and order, assigned power or less from automatic keying device Station KREK Inc. by William A. Hunter 272A to Savanna, Ill., 237A to Maquoketa, equipment and installation provisions and (32' %), Donald J. Barbato (45 %) and John Iowa, and station identification requirements of sects. deleted latter channel from Mus- 74.750 Hunter Jr. (221%). Consideration $110,000. catine. Action April 13. and 74.783, effective April 15. Action April 8. Ann. April 8. Commission invited comments to pro- KGLC Miami, Okla. -Seeks transfer of posal to substitute 256 for 223 at Idaho Falls, Commission directed Mission Cable TV control of licensee corporation from Miami Idaho. Green Valley FM Inc., permittee of Inc. and Trans -Video Corp. to show cause Investment Co. (50% before, none after) new station on channel 223 in Idaho Falls, why they should not be ordered to cease and Louis Marjanich (21% before, none opposed shift which was requested by and desist from further operation of CATV after) to K. C. Jeffries. Mr. Jeffries has oil Eastern Idaho Broadcasting and Television system in Poway, Calif., which extends interest. Consideration $35,700. Ann. April Co. to remove possibility of interference it signals of Los Angeles TV beyond their 11. feels is likely to occur to reception of its grade B contour in violation of Sec. 74.1107 KOHU Hermiston. Ore. -Seeks assignment KIFI -TV in that city from second harmonic of rules. Poway is within predicted grade of license from Helen M. Olsen. executive of of FM signal on channel 223. Proposal con- A contours of San Diego TV's KGMB -TV estate of Clyde W. Olsen to Hermiston forms to commission's policy announced and KOGO -TV. Hearing will be held in Broadcasting Co. owned by Robert Chop- Feb. 3 concerning changes in FM assignment Washington before examiner who was or- ping, Margaret, L. Chopping and Dudley Goff table to avoid interference to TV stations. dered, upon closing of record, to certify it (all 33% Robert 13. immediately to commission for final de- %). Chopping is manager of Action April cision. }CAST Astoria, Ore. Margaret L. Chopping By order commission extended time for It further ordered parties to file is bank employe. Mr. Goff is radio sales findings of fact and conclusions of all CATV systems in operation on April 18. Pproposedaw within seven days after date manager. No financial consideration. Prin- 1966 (date when its CATV rules become record is cipals will assume debt of existing station. information closed. Commissioner Bartley dissented and effective) to file certain de- issued statement. Action April 7. Ann. April 12. scribed in paragraph 99 of second report and WDTV Weston, W. Va. -Seeks transfer of order in CATV proceeding. Time is ex- By memorandum opinion and order, control of WJPB -TV Inc. the licensee cor- tended to 30 days after publication in commission affirmed $2,500 forfeiture im- poration from J. P. Beacom, Thomas P. Federal Register of notice of availability of posed Dec. 21, 1965 in notice of apparent Johnson and George W. Elby to Medallion new form being prepared for submitting liability against KGKB Inc. for previously Pictures Corp., N. Y. Consideration $352,000. this information (CATV system ownership, unauthorized acquisition of control of AM WKTS Sheboygan, Wis.-Seeks assignment business Interests, number of subscribers, station KGKB Tyler, Tex., by Wallace of license from Sheboygan Radio Inc. to TV stations carried, etc.) Action April 13. Barbee. Notice of apparent liability was WKTS Inc. owned by Karl Baker (51 %), incorporated in memorandum opinion and Commission waived sec. 73.651 (c) of order which, among other things, granted Max Whitman (34 %) and James Hlavacek rules and granted authority to following acquisition (13 %). Mr. Baker is 20% owner of WLDS noncommercial educational TV stations for of positive control of KGKB Jacksonville, Ill. Mr. Whitman is city engi- to their Payment of $2,500 by Barbee was period of one year, accompany received on Dec. 29, 1965; however, he later neer. Mr. Hlavacek is airline pilot. Con- visual transmission of slides, films or other requested sideration $210,000. Ann. April 8. transmission of remitature of $1,500. Commis- visual images with aural sioner Bartley joined; Commissioner Wads- music during scheduled breaks in in- school worth programing schedule: Nebraska Educa- concurred in result. Action April 7. Hearing Cases tional Television Commission stations KLNE- By memorandum opinion and order, commission designated DECISION TV channel 3, Lexington, and KYNE -TV for hearing applica- INITIAL channel 26, Omaha; University of Ne- tion for assignment of CP of WELI -TV, Commission gives notice that Feb. 15 braska KUON -TV channel 12, Lincoln, channel 59, New Haven, Conn., from Con- initial decision which looked toward grant- Neb.; University of Washington KCTS -TV necticut Radio Foundation Inc. to Connecti- ing application of Darrell E. Yates to in- channel 9, Seattle; Milwaukee Board of cut Television Inc. Connecticut Television crease daytime power of station KRBA Luf- Vocational and Adult Education, WMVS- proposes to operate WELI -TV as total satellite" of its kin, Tex. from 250 w to 1 kw, continued TV channel 10, Milwaukee; Southwest WHNB -TV, channel 30, operation on 1340 kc with 250 w -N; condi- Texas Educational Television Council KLRN New Britain. Since predicted grade B con- Antonio, Tex., and Central tour of WELI -TV would fall entirely with- tions, became effective April 6 pursuant to channel 9, San in Sect. 1.276 of rules. California Educational Television, KVIE grade B contour of WHNB -TV, issues channel 6 Sacramento, Calif. Action April are to determine whether such overlap OTHER ACTIONS 13. would be against public interest and wheth- memorandum opinion and order com- er grant of application would be consistent By memorandum opinion and order By with sect. 307(b) of act as to efficient use of commission granted petitions for reconsider- mission (1) granted application of Inter- frequency. Co. new TV in Commissioner Hyde dissented. ation of fifth report and order in Doc. national Broadcasting for Action April 7. 14229 concerning UHF TV channels as fol- Nogales, Ariz., to operate on channel 11 lows: (1) Made channel 61, which was in- with ERP 31.6 kw vis. and 3.16 kw aur., By order, commission vacated its July advertently reserved for educational use in and ant. height above average terrain of 14, 1965 action which re- opened record and Wilmington, Del., available for commercial 2.420 ft.. waived sects. 73.614(a) and 73.685 designated for further hearing application of

BROADCASTING, April 18, 1966 73 Granted petition by Woodland Broad- casting Co. to extend time to April 15 to file application for review of review board's SUMMARY OF COMMERCIAL BROADCASTING decision and remand in proceeding on its application and that of KWEN Broadcasting Compiled by BROADCASTING, April 14 Co. for new AM's in Vidor and Port Arthur, Tex., respectively. Action April 7.

ON AIR NOT ON AIR TOTAL APPLICATIONS ACTION ON MOTIONS Lic. CP's CP's for new stations By Chief Hearing Examiner AM 4,044 22 378 James D. Cunningham FM 1,445 41 zog 238 is Having under consideration notice by California Regional Broadcasting Corp. to TV-UHF 471 22 20 239' take depositions in Los Angeles together TV-UHF 90 24 with similar notices filed by other parties, in Costa Mesa -Newport Beach, Calif., AM consolidated proceeding, denied request for AUTHORIZED TELEVISION STATIONS field hearing, without prejudice to filing of supplements to notices to take depositions, Compiled by BROADCASTING, April 14 in which local officials are designated to conduct deposition sessions. Action April 5. VHF UHF Total By Chief Hearing Examiner Commercial 514- 192 706 James D. Cunningham Noncommercial 69 65 134 In Costa Mesa -Newport Beach, Calif., AM consolidated proceeding, ordered that line 9 of order released April 6 be amended COMMERCIAL STATION BOXSCORE to provide for date of April 18 in lieu of Oct. 18. Action April 7. Compiled by FCC, Feb. 28, 1966 By Hearing Examiner Charles J. Frederick Upon joint request of all parties. sched- AM FM TV uled further prehearing conference for Licensed (all on air) 4,037 1,433 561 April 11 in proceeding on application of Central Coast Television, Santa Maria, Calif. CP's on air (new stations) 18 32 45 Action April 6. CP's not on air (new stations) 81 214 97 By Hearing Examiner Millard F. French Total authorized stations 4,137 1,679 705 In proceeding on applications of Twin - Applications for new stations (not in hearing) 293 174 150 State Radio Inc. and Richland Broadcasting Applications for new stations (in hearing) 71 46 63 co. for new AM's in Natchez, Miss., and applications for new stations 364 220 Delhi, La., respectively, granted motion by Total 213 Richland to in hearing) continue certain procedural Applications for major changes (not 200 47 37 dates and continued hearing from April 15 Applications for major changes (in hearing) 38 1 7 to May 16. Action April 5. Total applications for major changes 238 48 44 Granted petition by Boca Broadcasters Inc. to Continue to April 12 and 26, respec- Licenses deleted 2 o 1 tively, dates to file proposed findings and CP's deleted O 0 replies in proceeding on its application for new FM in Pompano Beach, Fla. Action Breakdown on UHF and VHF applications not available. April 5. 'Includes three noncommercial stations operating on commercial channels. By Hearing Examiner Charles J. Frederick In proceeding on applications of Mon- roeville Broadcasting Co., Monroeville, and Miners Broadcasting Service Inc.. Ambridge - Aliquippa, Pa., in Does. 14082, 14088, granted petition by Monroeville for leave to amend Hubbard Broadcasting Inc. for modification longer eligible for common carrier frequen- its application to reflect few changes in of construction permit for full time opera- cies, Black Hills must elect whether or not petitioner's officers, directors, and stock- tion of KOB Albuquerque, N. M., on 770 to transfer to the CAR service within 60 holders and conforms application with its ni with 50 kwcpower, DA days following promulgation of rules in ownership reports on file. Action April 7. d app American B road- Parts II and IV of the rule making in Upon further joint request by all parties. casting-Paramount Theatres Inc, for re- Docket 15586." Action April 6. continued further prehearing conference newal of license of WABC New York City, from April 11 to April 12 in proceeding on for unlimited, nondirectional operation on Routine roundup application of Central Coast Television. same frequency with like power. Com- Santa Maria, Calif. Action April 7. mission directed KOB, WABC and Broadcast ACTION BY REVIEW BOARD By Hearing submit memoranda within 30 days Examiner Walter W. Guenther Bureau to Review board by memorandum opinion Approved procedural setting forth their views as to what further and order in ground rules made taken to implement mandate proceeding on applications of at April 7 prehearing conference with tran- steps should be Keith L. Reising and Kentuckiana Tele- of court of appeals. Replies to these mem- vision Inc. script of conference to control as to any 15 days there- for new FM's in Louisville, Ky., question bearing on established oranda may be filed within in Docs 16253, 16423. (1) ground Commission also dismissed as moot denied motion by rules, and scheduled hearing for June 7 in after. Kentuckiana to enlarge issues as to Reising: proceeding on application motion by WABC to suspend time require- and (2) ordered of B &K Broad- ments of commissions procedural rules. that in event of grant of casting Co. for new AM in Selinsgrove, Pa. had Reising's application, construction permit Action April 7. Commission's July 14, 1965 order shall contain condition that program tests stated. among other things, that hearing on will not be Approved procedural ground rules made be held in abeyance authorized until permittee has at April 6 further hearing conference with specified issues would submitted proof that Reising has severed all transcript pending judicial determination of its petition interest and connections with of conference to control as to any for clarification of court of appeals decision Jeffersonville, station WXVW question bearing on established rules, and Ind. Action April 11. scheduled further hearing for 20 of Feb. 25, 1965, remanding this case to Review board dismissed petition June in commission for further proceedings not Southington by proceeding on AM applications of Abacoa Since court Broadcasters to extend time to Radio Corp. (WRAI) Rio Piedras, San Juan inconsistent with its opinion. April 13 to file reply to opposition to its on Nov. 24, 1965 denied this petition, and petition for reconsideration and Mid -Ocean Broadcasting Corp., San supreme court, on Feb. 21, 1966, denied in proceeding Juan, P. R. Action April 7. not on its application for new AM in Southing- petition for certiorari. commission does ton, Conn. Petitioner did not conform with By Hearing Examiner Isadore A. Honig believe it can go forward with procedures certain procedural rules 14, 1965 hearing order. of commission. Pursuant to agreement reached at pre- set forth in July Member Nelson not participating. Action hearing Action April 6. April 8. conference of April 7. scheduled further prehearing conference for 24, By memorandum opinion and order in Review board members Berkemeyer. May July 2, 1965 grants, and continued hearing from April 11 to proceeding involving Nelson and Slone adopted decision (1) June 21, in proceeding with conditions, of Black Hills Video Corp. granting application Associated on applications of of stations in domes- of Television Arthur A. Cirilli, trustee in bankruptcy, for license renewals seven Corp. for new TV to operate on channel 29 renewal of license tic public point -to -point microwave radio in St. Paul condition: and of station WIGL Superior, and modification of one license to (2) denying ap- Wis., et al.. in Docs. 16476 -8. Action April 7. service plication of Deil O. Gusatfson, tr /as Capitol Granted motion by Midwest Television cover additional facility, commission grant- City Television Co., for like UHF ed in part petition for clarification or station in Inc. to continue further hearing conference same city. A Nov. 24, 1965 initial decision from April 8 to May 16 in proceeding modification seeking explicit holding that looked toward this action. Action on its time at which Black Hills must make an April 7. application for new TV to operate on chan- Review board granta motion by WHO() nel 49 in Springfield, Ill. Action April 7. election to transfer to new CAR service. Radio Inc. Orlando Fla., for additional ex- with respect to microwave facilities no tension By Hearing Examiner H. frequen- of time to April 7 to file reply briefs Gifford Ilion longer eligible for common carrier to exceptions to initial decision in proceed- In remand proceeding on applications cies, will be no different than time at which ing on its AM application. of all other common carrier renewal applicants Action April 7. KWEN Broadcasting Co. and Woodland must make such election. Commission OTHER ACTIONS Broadcasting Co. for new AM's in Port found nothing in Black Hills' petition which By the Office of Opinions and Review Arthur and Vidor, Tex., respectively, sched- 2. uled further hearing conference for April indicated need for modification of July Dismissed as moot petition by United 25. Action April 5. 1965 decision, but stated: "However, to elim- Broadcasting Co. Inc. for reconsideration as to the time Continued hearing from April 11 to inate any uncertainty at and statement of clarification in proceeding April 21 in proceeding on applications of which Black Hills must make its election. on its application for renewal of license of Keith L. Reising and Kentuckiana Tele- we will state explicitly that the requirement station WOOK Washington. and Bowie Broad- vision Inc. for new FM's in Louisville, Ky. we have imposed is as stated in paragraph casting Corp. for new station in Bowie, Md. 1 above. As to its microwave facilities no Action April 6. (Continued on page 81)

74 (FOR THE RECORD) BROADCASTING, April 18, 1966 CLASSIFIED ADVERTISEMENTS (Payable in advance. Checks and money orders only.) (FINA L DEADLINE- MONDAY preceding publication date.) SITUATIONS WANTED 25Q per word -$2.00 minimum HELP WANTED 30¢ per word-$2.00 minimum. DISPLAY ads $25.00 per inch - STAT IONS FOR SALE, W ANTED TO BUY STATIONS and EMPLOYMENT AGEN. CIES advertising require display space. (26 X rate-$22.50, 52 X rate-$20.00 Display only). 5" or over Billed R.O.B. rate. All other classifications, 35$ per word -$4.00 minimum. No charge for blind box number. Send replies: c/o BROADCASTING, 1735 DeSales St., N.W., Washington, D. C. 20036. APPLICANTS: If tapes, films or packages submitted, $1.0Q charge each for handling (Forward remittance separately please) All transcriptions, photos, etc., sent to box numbers are sent at owner's risk. BROADCASTING expressly repudiates any liability or responsibility for their custody or return.

RADIO Announcers Announcers -(Cont'd) Southeast Florida Gold Coast power house Medium market country music station needs Help Wanted - Management swinger has outstanding opening for top morning man who can double as operations jock strong on news. Send aircheck & re- manager. Must be good at detail and prove Top salesman? Pigeon holed? See no sume at once to Box D -91, BROADCAST- past initiative. Full details. Box D -232, future? We need a "go- Bettering" general ING. Professionals only need apply. BROADCASTING. sales manager for our top rated, upper mid - west, fulltime, modern music station. Ex- No opening now but we would like to con- Country music station has three new open- cellent guarantee, beautiful city, college tact an experienced announcer with produc- ings. Must have combination of any two of town. Box D -56, BROADCASTING. tion experience for a future opening Good these talents: announcing; news gathering, station, ideal community in California. production, office management. Send corn - Experienced RAB sales manager or ex- Please send complete resume, references plete resume. Box D -233, BROADCASTING- tremely successful promotional manager to and air check. Box D -94, BROADCASTING train and direct sales force of five. Excellent Midwest 5 kw Christian -Commercial day - expenses, club First phone announcers with some engin- timer in progressive medium -sized market salary, over- rides, bonuses, eering ability needed for board shift and membership. Ideal climate. California sta- in col- looking for experienced announcer /board- tion. Box D -131. BROADCASTING. light maintenance by midwest station man list class preferred, but not necessary). lege town. Send tape, resume and salary re- New building. Congenial staff. Responsible Selling /station manager for excellent Penna. quirements. Box D -142, BROADCASTING. individuals only need apply. Box D -240, medium market station, present gross $2M. BROADCASTING. Sharp, aggressive, under 40. married. Fine Announcer -Ist phone for all -nite show at family living area. Must have strong sales Maryland's high power AM -FM reaching Afternoon man for small market AM in Baltimore & Washington, D. C. markets. and management background. Substantial affiliate, lower South Carolina. 3rd ticket and some group, unlimited future. Salary open plus Middle of the road format, network experience required. Up to $90 for 42 hr. photo excellent opportunity with progressive sta- wk. D -258, strong incentive. Resume (complete). tion. Salary open. Rush tape, resume, photo Send replies to Box BROAD- to Box D -236, GROADCASTING. and salary requirements to Box D -150 CASTING. General manager for solid, well established BROADCASTING. California calling: Do you miss that "All full time AM in California. Only station in Arkansas station needs young married an- American" look that comes from living city located in ideal recreation area near nouncer with "third and ambition." State in constant sunshine? Have you always coast. Need man strong on sales, news. salary requirements and if willing to sell - wanted to squeeze your own orange juice? Phone collect: A. C. Youngberg. KPLR Paso service accounts. Box D -171, BROADCAST- Then mail your tape and resume today. Robles. Cal. 805- 238 -1600. ING. Pros only -include production tape, air - check and resume today. Box D -262, Sales Where are the good, experienced radio an- BROADCASTING. nouncers seeking to move Into TV? We Sales manager, California daytimer, excell- have the perfect opportunity. Send complete Immediate opening for announcer with 1st ing in sales, station promotions, community details, audio or video tape. and salary ex- ticket. Send complete details or phone predisposed. incentives, pected to Box D -172, BROADCASTING. Gene Loftier, KGEZ Kalispell, Montana. bonuses. 295BROADCASTING 406 -756 -4331. C-1e southwest. Perman- Iowa. Solid sales opening in city of 30.000 1st phone -metropolitan and ability. Box ent. Excellent opportunity. Box D -175, Aggressive station In progressive community for man with ambition BROADCASTING. seeks early morning man to double in sales. D -137, BROADCASTING. We're number 1 and need a man to provide - Midwest salesmen interested in fine Missouri Oklahoma Kilowatter . needs announcer bright morning listening. Good pay, pleas- this salesman. Good base, good music, good ac- ant working conditions and security are small market radio should investigate is sales opportunity. Guarantee up to $150.00 ceptance . all we need a good man. offered to the right man willing to settle weekly. Write Box D -192, BROADCAST- Small market . . . we pay above average down. Send tape and complete resume in . great for a rel pro . . . leading small first reply to Manager, KWHK, Hutchinson, ING. market station in Oklahoma. Tape, resume Kansas. New England market of 150,000. Commer- to Box D -184, BROADCASTING. vially successful station offers excellent in- Announcer with first -class license. Engin- come to small market sales pro. Good base The Great Scott Stations are expanding. neering secondary. Contact WCTA, Andulu- of active accounts to get you started. Good Have immediate openings in Pennsylvania, sia, Alabama. draw against 15%. Full resume to Box D- Delaware and New Jersey. Wanted three ex_ 194, BROADCASTING. perienced announcers, one engineer, two WDBO Orlando, Florida -one of the south- engineer -announcers, one salesman- announ- east's pioneer broadcast leaders has an Top radio syndicator wants top sales mana- cer. Box D -189, BROADCASTING. opening for an intelligent, talented dj. This ger. Must be experienced, able to develop is an excellent opportunity to work and and train field men, offering programing, AM -FM in Northeast with middle -of -road live in the action center of Florida. We are jingles, et al, to U. S. Radio stations. A real format needs one staff announcer and one a middle of the road CBS affiliate, top Take over" guy. Draw, expenses, override. chief engineer (no air work). Good salary rated in this market for 41 years. Send tape, stock options. No 9 to 5'ers no hot -shots. and benefits. Send tape & resume first letter. and resume to Program Director, WDBO, Apply Box D -198, BROADCASTING. Box D -191, BROADCASTING. P.O. Box 1833, Orlando, Fla. Suburban Washington, D. C. -Sales manager A good midwestern announcer wanted by to handle well trained, well paid, four -man Salary up to Announcer: Minimum one year's experience. very competitive radio market. Prior high quality Missouri station. Immediate opening news or music. Send staff in $150.00 weekly. Send resume and tape to resume, picture, and taped commercials, newspaper experience desirable. Top salary D BROADCASTING. and bonuses. Full details with first letter. Box -193, news and deejay show with first letter. Bob Write Box D -256. BROADCASTING. Announcer, Pennsylvania single station, Gribben, WDBQ, Debuque, Iowa. Commercial manager single station mar- send tape. resume, salary requirement to Central Wisconsin leading contemporary and ket, county seat. Must have experience all Box D -199, BROADCASTING. good music station, seeks good announcer phases broadcasting smaller markets. Re- in major with 3rd. Send tape and resume to Chuck muneration comparable any market this Quality, middle -of- the -road station Evenson PD, WDLB Marshfield, Wisconsin. Oklahoma. Ohio market looking for drive time per- size. KWHW, Altus, sonality. Applicant should be a fully de- Wanted immediately-Announcer with ist Working sales manager for fulltime station_ veloped radio entertainer with desire and phone for daytime directional, Hartford WLFH Little Falls, N. Y. Want man with energy to communicate effectively with his market. Call WEHW, 203- 888 -5291. ideas and initiative. Great opportunity for community. Should have the talent and abil_ advancement at station and within our or- ity to present himself and his program with Good announcer needed to complete winning Send full details to Leonard F. distinction. poise and warmth and the imagi- team at WGAD, Gadsden, Alabama. Dy- ganization. nation to create audience- holding radio. namic 5000 watt ABC network station, with Auerbach, President, 2nd floor Fidelity good associates, good Ohio 44114. Salary open. Golden voices with no per- pay and hours, plus Bldg., Cleveland, sonality behind them need not apply. Send fringe benefits. Send tape, resume and Immediate opening for salesman at Religious resume to Box D -207. BROADCASTING. photo. Ed Carrell, WGAD, Gadsden, Ala. formated station. Send complete resume to: Harry Morgan, WSKT, P.O. Box 9030, Knox- Peace, security and fair pay -for a good Morning man, tops in production, needed by ville, Tenn. easy -listening evening man in Virginia leader in Palm Beaches. Contemporary for- medium market. Trainees considered. Box mat. Resume plus aircheck to WHEW West Growth sales opportunity -young salesman D -222, BROADCASTING. Palm Beach, Florida. No phone calls. western New Hampshire. Must write, produce, sell. Solvent, sober, industrious. Sales Combo man or belle. No maintenance. Pre- Modern C&W format needs tight dj to plus percentage. Quality group operation. ferably thwarted thespian. Beginners OK. handle some production, 1st opening in Send resume, tape, Robin Bonneau, Man- Middle of road but lots of backyard chatter. years. Call or write John Jacobs, WKTC, ager, WTSV, Claremont, N.H. Near N. Y. C. Box D -229, BROADCASTING. Charlotte, North Carolina.

BROADCASTING, April 18, 1966 /3 Announcers-- (Cont'd) Technical- (Cont'd) Production -Programing, Others Urgently need sports play -by -play and Openings for radio control room, AM & FM double duty in news department for success. operations, for technicians with broadcast Continued ful small station doing big job. Only AM endorsed 3rd class or higher grade license. California college student corporation seeks station in city of 74,000 located on Lake No announcing duties. Air mail full details public information director, age 24 -30. De- Michigan between Chicago and Milwaukee. to: Pat Finnegan, C.E. WLBC, WMUN FM, gree plus experience in sports and general Pleasant air-conditioned quarters, unionized. Muncie, Indiana 47302. assignment for newspaper or in radio -TV Sell your own sports program. Send tape required. Excellent salary, benefits, working and resume to Bill Lipman, Radio Station First class engineer -announcer, $105.00. conditions. Send resume to Robert Spink, WLIP Kenosha, Wisconsin. Middle of the road. WMVR, Sidney, Ohio. Associated Students, Cal Poly, San Luis Obispo. Announcer for eastern Pennsylvania day - The chief engineer at WRAP, Norfolk, Vir- timer. Prefer experienced, bright sound for ginia, is retiring under a company retire- music and news operation. Send tape and ment plan in July 1966. Require experienced RADIO resume at once. Manager, WMBT Radio, capable engineer as replacement. Write or Shenandoah. call G. R. Chambers, Director of Engineer- Situations Wanted -Management Peak time, tight board production announcer ing, Rollins, Inc., Wilmington, Delaware, needed end of April. Permanent. Good 302 -0L8 -7127. Building -improving FM-AM? Record of working conditions in beautiful tourist area, achievement, ideas, initiative. Top creden- small but progressive community near Engineer -announcer wanted with 1st class tials. Mature, can assume medium -major Pennsylvania Grand Canyon. Send resume. ticket for maintenance and announcing. market challenge. Degree. Family. Inter- audition tape to John A. Fay, WNBT, Wells - Good music station. Ed Damron, President. view & contract. Box D -217, BROADCAST- boro, Pa. WSSC, Sumter, South Carolina. ING. Expanding good music station needs first Immediate opening, chief engineer; some Highly successful major market sales mana- phone announcer. Send tape and resume to announcing; 1000 watt daytimer, also FM. ger with top group operator, twenty years WPVL Painesville, Ohio. $135 /week to the Box 389, Williamsport, Pennsylvania. broadcasting, wants top 50 market manage- right man. This excellent job won't be open ment-sales management, south or midwest. Chief engineer for 50 kw full time remote No $15,000 long . . . apply now. advancement within group. mini- controlled directional. Full time mainten- mum. Best industry references. Write Box Immediate opening for announcer at Re- ance with no announcing. Combined AM- D -244, BROADCASTING. ligious formated station. Send tape and TV operation with future FM. Contact E. qualifications to Harry Morgan, WSKT, P.O. M. Tink, Vice President of Engineering, Experienced all phases of radio: copy, traf- Box 9030, Knoxville, Tenn. Black Hawk Broadcasting Company, Water- fic. announcing, production, programing. loo, Iowa. promotion, public relations, finances, sales, Engineer- announcer wanted with 1st class and management. Solid record. Young and ticket for maintenance and announcing. Why buy new cart tapes? We install new aggressive. Desire position in medium mar- Good music station. Ed Damron, President, tape, pads and clean inside & out-any size ket. Box D -264, BROADCASTING. WSSC, Sumter, South Carolina. 900 -5 day service- Lik -Nu Cart Corp., Box 2608, Ft. Wayne, Indiana. Two radio -television announcers wanted. Sales Send resume, salary requirement and picture with 1st letter. Personal interview required. News DJ with sales ability and first phone. Want position All tapes will be returned. Joe Rada, WTAP, opening, local newsman, N. Y. with a station that has a sound W. Va. Immediate and personality also advancement. Late 30's. state. Excellent salary. Box D -209, BROAD- Box D -201, BROADCASTING. Position open immediately in swinging sta- CASTING. tion for announcer- salesman. Pros only. Re- WWOW Conneaut, Ohio. Midwest 5 kw Christian -commercial day - Hungry conunission salesman, 35, 9 years sume & tape. timer looking for newsman for full -time po- experience. Want money making opportun- 2 Experienced announcers for 5 kw AM. sition. Station uses considerable mobile ity. Midwest -west. Box D -203, BROADCAST- 50 kw FM, combined operation. Send au- equipment, New building. Congenial staff. ING. and complete resume with references dition Pres., Responsible individuals only need apply. & photo to: Donald E. Knowles, Box D -241, BROADCASTING. Some college, married, 27, radio 3 years Coastal Broadcasting Co.. Inc.. 68 State St. one sales, southwest, July start, medium or- Ellsworth, Maine. Assistant news director to replace depart- major market. Box D -257, BROADCAST- Announcer wanted: First phone announcer. ing news director. Current news director ING. No engineering. Will consider beginner. moving into major market TV news. The $70.00 weekly for 40 hours. 803 -563 -4371. right man could become the permanent news shift director within six months. We want some- Situations Wanted-Announcers 1st phone announcer for short evening one who can "dig" for local news. Send and lots of production work. Position offers Outstanding professional C 5 Requires ma- tape and resume or contact Rick Rawlins, &W di will con- security with regional kw. WFIN, Findlay, Ohio. sider excellent offer. Box D -3, BROAD- ture & authoritative voice. Advancement CASTING. possible. Phone 618- 242 -4953. an- Production -Programing, Others Directional daytimer needs 1st phone Sportscaster . . . experienced. Radio and nouncer, no maintenance. Can be beginner. nutty, fun sta- Traffic manager for leading AM & FM radio TV. First phon. College graduate. Married. Sales if desired. Informal, station in major Excellent company Box D -51, BROADCASTING. tion 52 miles from Times Square. Call 914- market. 279 -6131 or 6028 nights. No tapes or writing. benefits, top dollar for right person. Reply to Box D -28, BROADCASTING. Bright, happy, experienced d . Announcer authoritative newscaster, family man, want Technical Production manager excelling in both live to settle down. Not a floater. Box D -103, Engineer -1st class ticket qualified to com- and produced (selling copy), station pro- BROADCASTING. pletely maintain AM station plus associ- mos, contests, merchandising, public re ated fleet of motor vehicles with two -way lotions. California radio community orient- 1st phone man experienced, presently em- Motorola equipment. $125.00 per week. ed. Box D -130. BROADCASTING. ployed. Desire to relocate. Box D -119, Northeastern United States. Top station BROADCASTING. C -266, BROADCAST- Wanted: Fast producing revenue promo- medium market. Box tions, will look at all, but only consider ING. clean and worthy ones. Box D -132. BROAD- Experienced young Negro dj- announcer SE Pa. AM seeks competent class en- CASTING. available immediately. Box D -120, BROAD- operationpfirst CASTING. ggrowth opportunity, liberal benefits, good Program Director, Texas medium market, salary. Box D -159, BROADCASTING. top 40 format. Need man with contests, DJ - announcer - versatile. Authoritative Chief engineer- limited announcing. Imme- ideas, gimmicks -we now work 4 full time news delivery- smooth chatter and inter- diate opening. Complete maintenance 1000 jocks plus part time. You will have corn - view. All music. Family man. Looking for watt day time. Permanent position with es- plete charge with budget. Will pay for top permanency. Sales experience. Box D -146, tablished station in four station chain. Good man -group operation. Send resume, tape. BROADCASTING. starting salary, plus. Send resume, tape and references. KILE, Galveston. Texas. photograph to Manager, KCSR Chadron, Ne- Experienced. Dependable dj- announcer. braska. Copywriter- experienced. Good situation for newscaster, family man. Wants to settle. writer who can produce strong copy. Top Box D -147, BROADCASTING. Chief engineer- announcer. Immediate open- salary, fringe benefits. Leading Michigan ing. Help install, run new transistorized station. Send background information, photo, trans. Deal includes 3 bedroom house. and sample copy to WFDF Flint, Michigan. Sportscaster- newsman. College graduate. KWBG Boone, Iowa. Draft exempt. Football, basketball, base- WPIK, Washington, District of Columbia, ball. Live or recreation. Tape, references Chief engineer - announcer. Forty - eight_ is available. Box D -152. BROADCASTING. hours; six day week -$90.00 to $100.00. Free looking for a professional production man insurance. Profit sharing. Must be capable to create speculation sales tapes that are and stable. Position open at WEBO Owego, infinately better than most agencies pro- Beginner, progressive top 40's; production New York. Send resume, dates and refer- duce. Not a sweat shop, but prolific and oriented di. Programing and music director- ences to Philip Spencer, WCSS Amsterdam. sparkling production is expected every ship knowledge: endorsed third, draft ex- N. Y. day. Lottsa tools to work with. "Selling empt. Box D -186, BROADCASTING. through sound" is the name of the game. WDBL -AM -FM Springfield, Tennessee, has If you have a broadcast Some quality voice, ex- Swing air personality, worked in a New immediate opening for chief engineer. perience, and active creative juices, please York market area, family man, want to air work involved. Contact John Adkins, rush me a resume, covering letter, and settle down, not a floater or prima donna. 615- 384 -5541. demonstration tape. Include postage and Box D -188, BROADCASTING. 1st phone engineer-who would like to be tape will be returned. Rush to Persona, Con- associated with combined radio -CATV sys- fidential attention of William J. Gallagher, DJ- announcer, experienced, family. Authori- tem -some TV repair. Good opportunity to Jr., General Sales Manager, WPIK, Celebrity tative, newscaster-sportscaster, all music grow. Phone Newman, WH$T, Hartselle, Studios, Hotel Washington, 15th & Pennsyl- formats, seeking security. Box D -195, Ala. 773 -2558. vania Avenues, Nw., Washington, D. C. BROADCASTING.

7i BROADCASTING, April 18, 1966 Ann o u n c e r9--(c on t' d) Announcers- (cont'd) Production -Programing, Others Professional, experienced, dependable an- Combo -dj-married, 3rd phone, young, Separate FM programing? Creative program nouncer. Seek Tennessee, Arkansas, Mis- church man. Charles McAdoo, 765 Marcy format technician experienced in all FM souri. Oklahoma area. Now employed. Re- Ave., Brooklyn, N. Y. operations in major metro markets will pro- laxed style. Middle -road. country- western duce customized schedule for your audi- format. Personal Interview possible, Box Disc- jockey school grad -23 -1st phone de- ence. Box C -195, BROADCASTING. D -200, BROADCASTING. sires beginner's announcing position -never "on air " - previous good electronics educa- Available immediately- promotion man- Announcer -strong C &W, easy listening, and tion -MOR preferred-have car -don't ex- ager, radio or television. Expert in audi- news. Mature, married and dependable. pect high salary. Tape available. Allyn, ence and sales promotion, P.R. Publicity. Third endorsed. Prefer southwest. Box D- P. O. Box 452, Oakland, California 94604. exploitation and merchandising. Experi- 202, BROADCASTING. enced in large market, major chain opera- Third phone, endorsement, DJ /announcer, tions. Quality references. Box D-60, Experienced, bright, happy dj- announcer. newscaster, broadcasting school graduate BROADCASTING. Married. Authoritative newscaster. Not a seeking first position. Married, will relocate. prima donna or floater, Want to settle down. Call Johnson after six. 312 -638 -4097. Sportscaster looking for a sports minded Box D -204, BROADCASTING. station with plenty of play by play. Mar- ried and experienced in all sports & cov- Five year background in news & sports. Mornings dull? Add zest and zip to your erage. Box D -108, BROADCASTING. Desire station with opportunity for play -by- ratings. 9 years experience. Married, family, baseball, basketball & hockey. Can service, college. Prefer East. Call Long, (301) play 662 -2706, Sports play by play and news. 25. 6 years guarantee a professional job in all three. 19 E. South Street, Frederick, Md. experience. Midwest preferred. Box D -183, 23 years of age-Mature voice. Will con- BROADCASTING. sider $125.00 to start. Prefer N. Y. State - C/W man. Past 3 years announcer /sales. 15 Penn. or Michigan area. Box D -208, BROAD- years c/w experience. Entertaining, tight Play -by -play all sports, radio and TV. Want CASTING. commercial show. Copy, production, gim- to move up. College graduate, 8 years ex- micks and voices. Ambitious career man for perience. Reliable. Box D -185, BROADCAST- Morning man! -Professional, witty, person- permanent good-pay ff only! Age ING. able. Use characters and comedy routines. ependable, refe nes Sincere desire to Looking to move -up permanently. Box D- sell "my station" its advertisers and top Provocative daytime telephone talk person- 208, BROADCASTING. c/w programing. Box 1562, Wheaton, Md. ality. Award winning show with proven air personal- sales record. No recipes, gardening, etc. but Bright, creative, contemporary Negro dj, first talk which motivates a daytime audience ity and program -production specialist with class training 3rd class en- with intelligence, integrity and good track record. dorsed. Willing worker, draft exempt. W. wide range of subjects. Will consider Stokes, Jr, 1213 A. other time slots. Let's talk! Box D -197, Over 8 years experience -including group Bergen St.. Brooklyn, BROADCASTING. background. Major market -east preferred. N. Y. Box D -210. BROADCASTING. Human automatic copy & production machine! Used 10 years in better music. Informed, com- Technical successfully for 12 years. Re- municative, stable. Seek permanency and sults guaranteed! Radio- Television jingle AM Veteran, DA studio, construction, 15 attachment included. Ad -Club Prize Winner! growth with established group. First phone. Box D -205, $700 min. Box D -212, BROADCASTING. years one station, desire relocate Pacific BROADCASTING. northwest. Box D -99, BROADCASTING. Announcer, pro, mature, stable, family, col- Proven, modern, program director with savy, lege, top salary. Box D -220, BROADCAST- First enterprise and creativity. A seasoned, yet class engineer, experienced in Radio/ youthful professional with successful track TV studio, transmitter, microwave desires record in position. Box D -173, top 40 and middle of the road Top 40 first phone, experienced. College BROADCASTING. operations. Box D -211, BROADCASTING. town preferred. Contract required. Box D- 221. BROADCASTING. Desire position as chief or director of en- Woman's director radio. In a rut. Help! Cur- gineering in Washington or Oregon major rently employed in major market five Happy sounding top 40 swinging personality. market. Eight years as chief. Experienced in years. Thirteen years all round broadcast- First phone. Draft exempt. Box D -223, AM -FM operation and maintenance, all ing. sales, service, public service. Any locale BROADCASTING. phases of station construction, including but money talks, not complex scenery. Box D -215, Top 40 dj available. First phone, veteran, directional antenna systems. Box BROADCASTING. married. PD experience. Currently employed D -218, BROADCASTING. in top 30 market. Box D -228, BROADCAST- Hardworking- dynamic top 40 swinger with ING. First phone engineer experienced. Presently medium market experience desires oppor- employed. Will relocate. Box D -248. BROAD- tunity to do small market program director Six months experience. Speech trained. CASTING. work. First phone -draft deferred, Box D- third phone. 212 -TR 3 -7493 or Box D -230 224, BROADCASTING. BROADCASTING. Chief engineer, experienced on directlonals, Humorous, middle -road dj. Background in- Installation and construction. Strong on Kentucky-Ohio . . . 12 years programing, cludes programing, production, copy and maintenance. Good background with ex- sales, management rst phone 32, married, newswriting, remotes and TV. Northeast cellent references. Box D -259, BROAD- vet. Interviews! Drew, 904 -229 -3511. Avail- only. Box D -239. BROADCASTING. CASTING. able now! Negro disc jockey desires position, fast board, bright sounds & news. Married. Box News TELEVISION D -242, BROADCASTING. Radio -TV journalist seeks career position Help Wanted Negro announcer thoroughly trained. Tight in the northeast. Experience and interest format, mature voice. Will travel. Some ex- in writing news copy, editorials, documen- perience. Box D -243, BROADCASTING. taries. College background, thirty years .Sales Please reply to Box Announcer /dj-3 years, with 3rd, endorsed. old, best references. Middle of road. Experience in production, D -80, BROADCASTING. Sales manager -TV. Philadelphia market. personality & witty. Desire position with po- Unlimited opportunity for person with prov- tential. 27, married, military completed. Em- Credentials -Top records in state & local en record of sales and administration. Send ployed but will relocate. Box D -245, coverage, awards background. Respected complete resume to Box D -235, BROAD- BROADCASTING. references. Skilled in editorials, com- CASTING. mentary, documentaries. Idea man. Wish An attractive Danish -American girl. Experi- large market association & responsibility. enced control board - announcer - news- Mature. Strong personal & professional im- Announcers caster - commercials -continuity -woment's age. Degree. Family. Interview. Box D -218, program- willing to relocate. Box D -246, BROADCASTING. Leading midwest NBC affiliate expanding BROADCASTING. news operation needs three experienced Very strong news men. Newsman. weathercaster and sports- Combo dj.- authoritative newscaster, experi- Newsman -sportscaster. caster. Send resume and salary expected enced Negro, married, want to settle. Not gathering /delivery. Play -by -play good. Intel- to Box D -174. BROADCASTING. a prima donna. Box D -247. BROADCAST- ligent, well versed all phases, family, em- ING. ployed, looking for last position. Good money, benefits, working conditions and in- Experienced commercial announcer for mid - Top jock wants top pop operation. terview required. Prefer midwest /southwest. west medium -market station with live - Immediate. Box D at BROAD- Reply Box D -219, BROADCASTING. VTR- film color. Send picture, resume and non -returnable audio tape of commercial CASTING. work. Box D -231, Ambitious news reporter -director seeks ag- BROADCASTING. Need summer replacement? College student gressive news operation. First phone. Col - desires 3 month position- experience as top lege. Draft exempt. Box D -234. BROAD- Announcer needed with some knowledge of 40 rock jockey and newsman. 3rd class. Pre- CASTING. weather. TV experience not necessary, Ideal fer east. Box D -263, BROADCASTING. climate. Profit sharing plan and other fringe newsman -sportscaster covering benefits. Contract Bob Lundquist, General Talk -telephone star available. News oriented. Experienced Manager, KCEN -TV, Temple, Texas, Has top major market record. Will relocate. local newsbeat... desires play_by -play col- Box D -268, BROADCASTING. lege- professional. Box D -252, BROADCAST- ING. Top announcer needed to double in promo- Gal di and newscaster. Tight board. Gradu- tion. Some live, some directing, but an- ated from New York School of Announcing Top 15 market. McLendon newsman wants nouncing emphasis on good interpretation and Speech. Box 213, Soundview Station, medium or major market station with proof copy. Promotion position requires idea Bronx, New York. gressive news department and opportunity man with writing ability. Newspaper back.. to advance. Distinctive, authoritative de- ground helpful. TV experience not essen- Kentucky-Ohio . . 12 years programing, in all tial. Send tape, samples management, irst phone, 32, married, livery with thorough experience of writing, photo, sales, of radio. Write Box D -255, BROAD- and resume to F. Jank, KVOS -TV, 1151 vet. Interviews! Drew. 904 -229 -3511. Avail- phases Ellis able now! Street, Bellingham, Washington.

BROADCASTING. April 18. 1966 77 Help Wanted -Announcers Technical- (Cont'd) Announcers Continued TV engineer. First phone only. Must have Kentucky -Ohio . 12 years programing, broad television experience. Opportunities sales, management, first phone, 32, married, Staff announcer: Immediate opening for an in major markets with fast growing in- vet. Interviews! Drew, 904- 229 -3511. Avail- experienced announcer who can do news, dependent. Send resume to L. W. White, able now! weather, sports. Versatility desired. Pro- Personnel Manager, Kaiser Broadcasting gressive fullcolor station. Send tape and Corp., 300 Lakeside Drive, Oakland, Cali- Technical resume with photo to Bob Jones, Opera- fornia 94604. An equal opportunity em- tions Director, WLEX -TV, Box 1457, Lexing- ployer. Mature engineer, administrator, seeks a ton, Ky. position with perfection minded smaller NEWS market operator. Box D -112, BROADCAST- ING. Technical Good newsman by top southeastern VHF. Send resume and video tape to Box C -298, Engineer 14 years experience, studio, xmtr., BROADCASTING. maintenance. construction plus microwave. immediate requirement for experiencd chief Looking for a chief or assistants job. North- engineer -northeast network VHF, small Airman -writer -reporter wanted by midwestern states only. Dependable: Presently em- market TV station. Good salary, many VHF. Aggressive news operation needs ployed. Box D -250. BROADCASTING. benefits. Box A -310, BROADCASTING. man with ability to handle major newscast. Will consider radio experience with strong Univ. instructor . chief engineer, BSEE, potential. Journalism degree or equivalent now teaching, constructing, licensing, main- Experienced television technician for large experience. Tape, resume, salary, first letter. taining FM high -power VHF -TV. plus closed northeast metropolitan station. Excellent Box D -249. BROADCASTING. circuit ETV facility. Want starting system, salary. Box B -99, BROADCASTING. U. S. or abroad. Box D -266, BROADCAST- TV newsman wanted to supplement our 3 ING. man expanding department. Coilege, air Needed immediately -video switching tech- reporting, writing. 16mm film experience nicians and transmitter operators with first (sound & silent), sports broadcasting experi- News class licenses for progressive, fullcolor, ence desirable. Top salary and excellent southern station. Operating experience with working conditions. We work hard, but we Newsman -likes to dig, write and deliver. studio equipment and transmitter desirable. play hard. Excellent hunting and fishing Being released from service In June. Send complete, concise resume, including area. Send VTR or SOF, resume, letter of Bachelor's degree and three years radio - salary requirements to Chief engineer. Box reference to Jim Burris. News Director, television experience. Married, hard work- C -236, BROADCASTING. KULR -TV, P. O. Box 2512, Billings. Mon- ing, ambitious, excellent references. Box tana. D -108, BROADCASTING. Studio -VTRr -CCTV technicians, operations/ Production-Programing, News director. Articulate, mature delivery maintenance -$6700 first year -no license- Others coupled with imaginative writing and pro- Virginia. Box C -243, BROADCASTING. duction knowhow produce top ratings. Ex- Film Director -"Take charge" man needed tensive major market administrative ex- to set up complete film department. Must be perience, knowledgable approach to com- Experienced chief engineer for top ten mar- experienced in editing, booking, purchasing munity relations and public affairs, award ket. Responsibility includes AM-FM-VHF' equipment, etc. Needed immediately for winning photography background. Interest- TV. Must have electrical engineering de- new station in major eastern market. Ex- ed managers in medium and large markets gree, first phone license, and demonstrable cellent salary. Rush resume to Box D -267, contact Box D -238. BROADCASTING. record in plant installation, maintenance, BROADCASTING. administration and labor relations. Send News director. Mature professional admin- detailed resume to Box D -90, BROADCAST- Experienced producer -director for ITV -ETV istrator. Every facet major maiket, network ING. in new TV building. Send credentials to: broadcast journalism. Available July. Box Dr. Duane Tucker, General manager, D -261, BROADCASTING. WBGU -TV. Bowling Green, Ohio. Bowling Full color station in upper south central Green State University is an equal oppor- WANTED TO BUY area needs engineers with experience and tunity employer and as such will give con- knowledge of studio, transmitter and VTR sideration for employment without regard to operations. First phone, required. Send race, color, creed, religion, or national Equipment details to Box D -155, BROADCASTING. origin. We need used 250, 500 1 kw & 10 kw AM Producer -director needed for expanding transmitters. no sunk. Broadcast Elec- Expanding south Florida VHF has opening New England educational station. Instruc- tronics Corp., 1314 Iturbide St., Laredo, for experienced studio maintenance engi- tional experience, music. film, general pro- Texas 78040. neer. VTR experience required. Some color duction background necessary. Send re preferred. Presently have film color, plan- sume of broadcast training, experience and Wanted: One RCA TM -35, Calibration mon- ning to expand to all colors. Box D -265, educational history. Include contract salary itor. Reply: Hawaii ETV Network, Uni- BROADCASTING. requirements. WENH -TV. Box Z, Durham, versity of Hawaii, 1776 University Avenue, N. H. Honolulu, Hawaii, 96822, Attention: Hank Cronin. Film editor. WKBS -TV Philadelphia. Im Openings for first phone engineers. Radio mediate opening. Permanent. Send resume & television. No announcing required. Wanted used 1±ig inch 50 ohm copper co -ax, Union scale. These are permanent posi- to Personnel Manager WKBS -TV, 3201 S. also FM recvr. to drive freq. & mod. mon- tions. Air mail full details to: Pat Finne- 26th St., Philadelphia, Pa. 19145. An equal itor. KWNT Radio, Davenport, Iowa. gan, C.E., WLBC -TV, Muncie, Indiana opportunity employer. 47302. UHF 10 -12 kw transmitter, microwaves, Promotion manager, program operations cameras, etc. All info immediately. 212 -EN- manager. These two openings are available 2 -5680 or Box D -196, BROADCASTING. now with WKBS -TV, Philadelphia. Con- Progressive full color station needs engin- tinuing growth creates these positions. Send eers with experience and knowledge of resume to Personnel Manager WKBS -TV, FOR SALE studio, transmitter and VTR operations. 3201 S. 26th St., Philadelphia, Pa. 19145. An First phone required. Send details to Di- equal opportunity employer. rector of Engineering. Gay -Bell Stations Equipment WLEX -TV Inc., Box 1457, Lexington, Ky. Art Director. Develop and equip an art department in a new college. Ability to de- Television radio transmitters. monitora, velop graphics and scenic design for TV. tubes. microwave, cameras, audio. Electro- One transmitter and two studio engineers find. 440 Columbus Ave. N.Y.C. in Dark room experience preferred. Degree and with first class license and experience 3 years experience or equivalent required. TV. Send resume, photograph and salary re- Presi- Salary $7.500 to $9,000. Send resume and Co -axial cable -Heliax, Styrofiex, Spiroline, quirement to George S. Driscoll Vice work samples to Personnel Office. Grand etc. Also rigid and RG types in stock. New dent and Engineering manager, WOKR Valley State College, Allendale, Michigan. material. Write for (13); 17 Clinton Avenue, South, Rochester, list. Sierra -Western Elec- New York. tric Co.. Willow and 24th Streets. Oakland, TELEVISION Calif. Phone 415- 832 -3527. Engineers, experienced. For new multi- For sale, RCA type TTU 1B UHF television million dollar transmitter /studio installa- Situations Wanted transmitter. Immediate delivery "as is" tion operating maximum power VHF and basis. Presently tuned to Channel 20. I UHF. Salary to $10,000. Excellent benefits, Management weeks delivery if tuned to your channel superb working conditions and location. and reconditioned. Box M -98, BROADCAST- Contact Director of Engineering WTTW/ ING. WXXW 5400 North St. Louis Avenue, Chi- General -sales manager. Successful manage- cago, Illinois 80825. ment and sales management top 50 markets. Proven performance. National regional, local For Sale -Gates level devil, model M- sales. Complete experience and background. 5546 -A. Excellent condition. Cost $425 when The Delaware Educational Television Net- Top references. Box D -213, BROADCAST- new. Will sell for $250.00. WOKJ Jackson, work needs two experiencd video techni- ING. Mississippi. cians in Dover, Delaware. Experience with I.O. cameras, Ampex video tape recorders, Experienced general manager for radio, TV, UHF Transmitter, GE 12 kw with remote and in general studio operation and main- CATV or combination. Full range working controls, good condition. Complete less tenance is necessary. Openings immediate. experience in management, sales, program- klystrons $40,000.00 Contact Len Eden, New personnel will assist in moving into ing, accounting engineering, CATV. College WTVS, 9345 Lawton Ave.. Detroit, Mich. new plant. First phone not essential but graduate. Family man and community lead- 313 -896 -6075. would be preferred. Write including full er. Well- liked, confident, mature. healthy. details first letter. William C. Lewis, Tech- Early forties, over 20 years in broadcast Whatever your equipment needs . . . check nical Services Director, Box 898, Dover, profession. Top references, small or large first with Broadcast Equipment an Supply Delaware. markets. Box D -225, BROADCASTING. Co., Box 3141, Bristol, Tennessee.

78 BROADCASTING, April 18, 1966 FOR SALE-Equipment INSTRUCTIONS- (Cont'd) RADIO Learn Radio -TV announcing, programing, Help Wanted -Sales continued production, newscasting, sportscasting, con- Complete Westinghouse 10 kw transmitter sole operation, disc -jockeying, and all - $3,500.00. Available immediately- excellent phases of broadcasting on the nation's only shape. Box D -153, BROADCASTING. commercial station, fully operated for training purposes by a private school- KEIR -FM. Highly qualified professional A remote trailer equipped with two turn- teachers. Country's finest practice studios. Audio Sales Specialist tables. remote console. public address sys- Elkins Institute, 2603 Inwood Road, Dallas, tem. Turntable chair and sofa. Single new tires. Price $1000. Also Custom audio equipment manufacturer axle, like Texas 75235. available a 62 Ford Econoline Panel truck License School has immediate opening for Audio used to pull trailer. Call 301 -228 -4800. The masters. Elkins Radio of Minneapolis offers tke unmatched suc- who knows complex cess of the Famous Elkins Laboratory and Sales Specialist Self- supporting 220' tower free. Former Theory Classes in preparation for the First audio systems and is familiar with the WPFM -FM tower on state land, must be Class FCC license. Elkins Radio License moved. Jack Morse. Director Radio -TV, School, 4119 East Lake Street, Minneapolis, latest in transistorized equipment. Ex- Brown University, Providence. R. I.. 401- Minnesota. cellent salary and complete company 863 -2476. An equal opportunity employ- Since 1946. Original course for FCC first benefits. Standard 5 kw FM stereo, 4 years old, on phone operator license in six weeks. Over er. Send resume to: air. Want to increase power. Make offer. 420 hours instruction and over 200 hours D -226, BROADCASTING. guided discussion at school. Reservations 11-182, Broadcasting. required. Enrolling now for classes starting Box June 15, August 17, October 19. For infor- Hellax Coaxial cable HJ5 -50 type, new 59c mation, references and reservation, write ft. FOB. E.E.E.E., P.D. Box 2025. La Mesa, William B. Ogden Radio Operational Engi- California. neering School 1150 West Olive Ave., Bur- bank, California. Ampex 300 studio console cabinet with Radio Account Executive stereo possibilities. Perfect condition. up to America's pioneer. 1st in announcing since #1 '. talion in medium New England factory specs. Box D -260, BROADCASTING. 1934. National Academy of Broadcasting, market Itas an interesting opening 814 H St. NW, Washington 1, D. C. with growth potential for creative Liberal salary and in- MISCELLANEOUS "It's REI and Here's Why I" First phone sales person. license in (5) weeks -and we guarantee it. centive plan. Send complete resume 30,060 Professional Comedy Lines! Topical Tuition only $295. Rooms $8 -$12 per week. for early interview. Our staff knows laugh service featuring deejay comment Classes begin every 5 weeks in beautiful of this advertisement. introductions. Free catalog. Orben Comedy Sarasota by the sea. on May 23- June 27- D -227, Broadcasting. Books. Atlantic Beach, N. Y. Aug. 1 -Sept. 5. Call or write Radio Engi- Box neering Institute. 1336 Main St., Sarasota. Instant gags for deejays! Hundreds of One Fla. Liners on Weather, Traffic, Radio, Music etc. $5.00-Write for free "Broadcast Com- Announcing, programing, first phone, all Sales edy" catalog. Show -Biz Comedy Service, phases electronics. Thorough, intensive Local Manager 1735 E. 26th Street, Brooklyn, N.Y. 11229. practical training. Methods and results proved many times. Free placement serv- Northeast 5 KW Network Station needs experienced local salesman with imagi- DEEJAYS! 4,000 classified gag -lines, $4.001 ice. Allied Technical Schools, 207 Madi- Comedy catalogue free. Ed Orrin, 8034 son, Memphis, Tennessee. nation and ambition. Excellent salary Gentry, No. Hollywood, Calif. 91605. plus incentive. Train now in N.Y.C. for FCC first phone Box D -181, Broadcasting. Professioal announcers and advertising license. Proven methods, proven results . agency copy writers will write and produce day and evening classes. Placement assist- your spots and other station material, ance. Announcer Training Studios, 25 W. promos and intros. Inexpensive sample 43rd, N. Y. OX 5 -9245. tape available. Box D -124, BROADCAST- TELEVISION -Help Wanted -Technical ING. F.C.C. First Phone-plus--250 hours theory & practical application. 6 weeks $345. Now syndicating radio Tom Anderson's Rooms $10.00 a week, on campus. License "STRAIGHT TALK!" Jonathon Kirby Enter- guaranteed. Orlando Technical College, 535 prises. Box 14. Anaheim, Calif. 92805. N. Magnolia, 415, Orlando, Florida. BROADCAST FIELD Sid Robbins, formerly of Patchogue, Long F.C.C. First Phone in 6 weeks plus 300 hours Island. please call M. Matthews, AC 516 -AX theory and practical application. License ENGINEERS 1 -1180. or anyone knowing his whereabouts guaranteed. Free placement service. Flori- please call the above number. da Institute of Electronics. 3101 Main St.. Weirton, W. Va. RCA

INSTRUCTIONS New England's only 10 week. First Phone Career opportunities for field engineers course. Classes offered eves, so if you can experienced in the maintenance of tape FCC license and A.S.E.E. degree program, commute to Boston, no need to quit your by home study and resident instruction. lob and relocate. Classes limited to 20 stu- and camera color studio equipment. Resident FCC courses available in Washing- dents! Starting dates: May 2. Sept. 6. Positions are in the East, South and ton, D. C.; Seattle, Wash., and Hollywood, Write to: Northeast Broadcasting School. Midwest. Calif. Home study conducted from Holly- 883 Boylston Street, Boston, Mass. 02116. wood. Write for free catalog. Dept. 5 -K. RCA offers outstanding benefits, includ- Grantham Schools, 1505 N. Western Ave., ing liberal vacation, 8 paid holidays, life Hollywood, Calif. 90027. First Class License. Ten week course. 350 hours theory, lab and practical training insurance, retirement plan. Plus free $395. Atlanta School of Broadcasting, 52 11th medical insurance for you and your Be prepared. First class FCC license in Street, N.E., Atlanta, Georgia. six weeks Top quality theory and labora- family. tory training. Elkins Radio License School Write: D. K. Thorne, RCA Service Com- of Atlanta, 1139 Spring St., N.W., Atlanta, Georgia. pany, Bldg. 201 -1, Cherry Hill, Camden, RADIO N. 1. 08101. The nationally known 6 weeks Elkins train An Equal Opportunity Employer M&F ing for an FCC First Class License Out- Help Wanted standing theory and laboratory instructions Elkins Radin License School of New Orleans Management RADIO CORPORATION OF AMERICA 333 Saint Charles, New Orleans, Louisiana.

FCC first phone license in six weeks Guaranteed instruction in theory and K laboratory methods by master teachers. Radio Group Gen'l Manager G.1 approved. Request tree brochure. WANTED: to take lull day -to -day responsibility for multi - Elkins Radio License School, 2603 Inwood Experienced Chief Engineer for top 10 fj Dallas, Texas. station medium market chain with sizeable gross Road, and net. Intimate knowledge of retail sales and market. Responsibility includes AM -FM and actual strong managment experience particular. VHF -TV. Most have Electrical Engineering aaajt fly In creating substantial profits essential. Age degree, first phone license, and demonstra- Elkins Radio License School of Chicago - to 46. N.Y.C. Headquarters. Salary to $25,600. ble record in plant installation, mainten- Six weeks quality instruction in laboratory profit sharing and stack Interest possible when ance, administration and labor relations. methods and theory leading to the FCC ahi l i ty demonstrated. Complete detailed resume. Send detailed resume to First Class License. 14 East Jackson St., photo to: Box D -89. Broadcasting. Chicago 4, Illinois. Box D -190, Broadcasting.

BROADCASTING, April 18, 1966 79 TELEVISION MISCELLANEOUS MISCELLANEOUS- (Cont'd) Situations Wanted BRAIN FOR SALE Announcers THE JOHN DOREMUS SHOW Weekly idea service for radio broadcast in 38 states stations. One subscriber per mar- for 51 years a,.-.._.._.,_..-.._..-..-..-,,,_..-.._.._ ket. Write today for free sample. good music -talk show or NAME + AUDIENCE FOR SALE I ideal for AM FM programing BROADCASTER'S EXCHANGE One of the world's best known radio & TV I Contact: FUNCTIONAL MEDIA, Inc. 1015 Hartford Bldg. Dallas, Texas names available immediately. More than thirty i 14 E. Jackson Blvd. Chicago, Illinois. years of network experience has made this man known in even' home In the U.S. 312. 939.6477 ,,,,,, ,,,,,,, ,,,,,,,,., .,.. ,,..,,,,,,,,. His human Interest programs known throughout I ...... the world. No better Interviewer in the Indus- I try. Can be used es newsman and commentator, writer, producer, director. Any talk shave ATTENTION! format. INSTRUCTIONS An enourmcus "build -in' audience. This per- :t If you know the whereabouts of sonality will bring you immediate sponsor I attention. Une of the great salesmen of the 4x MARVIN WOOD broadcast Industry. Track record second to I Please have him phone Jim in * LEARN MORE nine. The voice all America knows Is ready * EARN MORE to talk for you. * Calgary at 263 -8160 Can arrange visit your station after come- F.C.C. 1st Radio Telephone apondence. Will locate anywhere for the right License Preparation 1 otter. DON MARTIN SCHOOL Box D -214, Broadcasting. Broadcasters: OF RADIO & TV Make $7,000 to 1653 N. Cherokee HO 2 -3281 EMPLOYMENT SERVICE $12,000 annually Hollywood, Calif. 90028 in your WANTED TO BUY -Stations 527 Madison Ave., New York, N.Y. 10022 spare time! Qualify and enroll students for Columbia School of Broadcasting's Recently Sold Station famous audio -visual home study BROADCAST PERSONNEL AGENCY announcer training program. You Looking for one to buy Sherlee Barish, Director interview qualified leads only. Re- or buy into, corded lessons with tape exchange WRITE: development by network calibre Box D -237, Broadcasting. instructors. Tomorrow's announc- THE AMPS AGENCY ers are out in your audience today waiting for this training. If you are FOR SALE BY BROADCASTERS FOR BROADCASTERS a broadcaster, write for details: We fill all job classifications for men and Broadcast School women in broadcasting and allied occupations- management, sales programing, engineering, traffic, secretarial, promotion, publicity, on -air talent, etc. We have immediate job openings listed with us by stations, packagers, Ad agencies, clients, com- Mr. Wm. B. Zorich, Vice President mercial and others. us your producers Send Columbia School of Broadcasting resume or, if close by, come in or phone us. BROADCASTOPISS SCHOOL C * THE AMPS AGENCY * 4444 Geary Boulevard All Media Placement Service' San Francisco 94118 FOR SALE 3974 Wilshire Blvd. Los Angeles, Calif. Accredited by California Department of Telephone DU 8 -3116 Education. Not affiliated with CBS. Inc. Grossing $80,000 yearly. Cash flow $33,000 yearly. Priced at $75,000 CASH. ANNOUNCERS -1st Major market. NEWSMEN- ENGINEERS DJ's -SALESMEN Box D -253, Broadcasting. If you need a job, we have one for you! C.B.I. PLACEMENTS 1615 California St., Denver, Colo. 80202 Phone 303 -292 -3730 FOR SALE -Stations

FREE PLACEMENT WEST COAST METRO MARKET AM 5kw fulltime facility serving fast -growing market of one million. Grossing near $500,- 000 and showing substantial cash flow. IN MANY OPENINGS Asking $1,250,000 on terms, or $1,100,000 CHECK AREA Of INTEREST cash. Excellent real estate included. Radio TV Name Box D -156, Broadcasting. Genl. Mgr.

Prog. Director - Address Sales Mgr. Production o Salary Desired Engineering STATION FOR LEASE Directing Lease purchase arrangement on RADIO -TV rated C & W Station Announcer o 6.45 North Michigan Ave., in Minnesota Disc Jockey EMPLOYMENT Chicago, Ill. Metro Market. $1000 per month for o CALL: AC 312/3377075 Newsman ...... AGENCY ten years. Will take $12,000 to Other handle. Write PLEASE INCLUDE A RESUME: ANNOUNCERS MUST SUBMIT A TAPE! Box D -251, Broadcastin

80 BROADCASTING, April 18, 1966 N. J., granted motion by Radio Elizabeth to proceeding with respect to Tele /Mac appli- (Continued from page 74) reschedule certain procedural dates -April cation. Action April 5. 15 in lieu of April 8 for exchange of exhibits, of April 11 and April 22 in lieu of April 18 for notifica- Actions By Hearing Examiner David I. Kraushaar tion of witnesses desired for cross- examina- WAPA San Juan, P. R.- Granted license In proceeding on applications of Mar - tion. Action April 7. covering use of old main trans. as alternate bro Broadcasting Co. and Supat Broad- main trans. at main trans. location with re- casting Corp. for new TV to operate on By Hearing Examiner mote control operation. channel 58 in San Bernardino, Calif., granted Chester F. Nauinowicz Jr. *WAMC(FM) Albany, N. Y.- Granted li- petition by Marbro for leave to amend its In proceeding on applications of Seven cense covering installation of new trans. application to specify channel 18 in lieu of League Productions Inc. for renewal of li- line. channel 58. By separate action, granted cense of WIII and South Dade Broadcasting KTHT Houston-Granted mod. of license petition by Supat for leave to amend its Co. Inc. and Redlands Broadcasting Co. Inc. to change name to Southern Broadcasting application to specify channel 18 in lieu of for new stations in Homestead. Fla., in Co. tr /as Winston-Salem Broadcasting Co. channel 58. Action April 7. Inc. Docs. 16342 -4, ordered that (1) hearing on mod. of li- issue added by review board April 5 shall KQV Pittsburgh- Granted By Hearing Examiner David I. Kraushaar commence May 4; (2) in event any portion censes to operate trans. by remote control, In proceeding on applications of Mar - of direct affirmative case of Seven League nighttime only: conditions. bro Broadcasting Co. and Supat Broad- on added issue is in writing, copies shall be WDEF -TV Chattanooga -Granted CP to casting Corp. for new TVs' to operate on exchanged on or before April 28, and on or reduce aur. ERP to 37.1 kw, install new ant. channel 58 in San Bernardino, Calif., granted before that date, Seven League shall identify and change type ant.; ant. height 1,260 ft. petition by Supat for leave to amend its witnesses it proposes to produce for oral KSL -TV Salt Lake City- Granted CP to application to reflect change in its stock testimony; and (3) cancelled prehearing change ERP to vis. 33.9 kw, aur. to 8.78 kw, ownership. Action April 6. conference scheduled for April 15; matters change type ant., increase ant. height to which were to be discussed at that con- 3,730 ft., and make other equipment changes. By Hearing Examiner day A. Kyle ference shall be considered at hearing sched- WQXR -FM New York- Granted request to Granted request by WOL Inc. to con- uled for May 4. Action April 6, cancel license and renewal of license cover- tinue prehearing conference from April 11 ing operation of trans. as alternate main to April 29, and rescheduled hearing from By Hearing Examiners Elizabeth S. Smith, trans. May 2 to May 16 in proceeding on applica- Thomas A. Donahue and Sol Schildhause WWDC Washington -Granted request to tion of Washington Broadcasting Co. for In Southington, Conn. -Lebanon, Pa.- cancel license covering operation of trans. assignment of license of WOL -AM -FM Catonsville. Md. -Sag Harbor, N. Y., limited as auxiliary trans. Washington to WOL Inc. Action April 7. consolidated proceeding, granted petition by WITA -FM San Juan, P. R.- Granted mod. In proceeding on applications of Elyria - Broadcast Bureau to further extend time to of CP to change type trans. and type ant., Lorain Broadcasting Co. for renewal of li- April 15 to file proposed findings and replies increase ERP to 11 kw, ant. height 211 ft. censes of WEOL -AM -FM Elyria, Ohio, and to May 6. Action .April 8. Granted licenses for following non -com- transfer of control of that company from mercial educational FM stations: WGLT Loren M. Berry Foundation to The Lorain By Hearing Examnier Elizabeth C. Smith Normal, Ill.; WBDG Indianapolis; and County Printing and Publishing Co., re- WUSO Springfield, Ohio. ceived in evidence applicants' exhibits nos. In proceeding on applications of K -SIX The following stations were granted ex- 21, 22, and 23, and closed record. Action Television Inc. for CP with modification. tensions of completion dates as shown: April 7. for new TV to operate on channel 13, in WJIA -TV Ashburn, Ga., to Dec. 11; WJMC_ Granted petition by The Chronicle Pub- Laredo, Tex., and Southwestern Operating FM Rice Lake, Wis., to June 30; KRYT -FM lishing Co., San Francisco, for leave to Co. for renewal of license of station KGNS- Colorado Springs. Colo., to Sept. 14; KACE- amend its application to reflect actual pres- TV. channel 8. Laredo, dismissed as moot re- FM Riverside, Calif., to June 29; KSTP -FM ent and Chronicle quest by Southwestern to continue hearing St. Paul to June 1; KOYL -FM Odessa, Tex., ownership structure from April 5 to June 6; and further ordered Broadcasting Co. as applicant in proceeding that in event action of commission on to May 15; WLDM(FM) Detroit. to Oct. 18; on KRON -TV's application. By commission pleadings WCHO -FM Washington Court House, Ohio, action of Feb. 28 licensee of station KRON- now pending before it does not to Sept. 22; WVQM(FM) Huntington, W. Va., TV was assigned by The Chronicle Publish- grant relief requested and render unneces- to Sept. 17; WSAC -FM Fort Knox, Ky., to a sary an evidentiary hearing, another pre - 24; WLEO ing Co. to Chronicle Broadcasting Co., hearing conference will be held on date to Sept. condition: -FM Ponce, P. R., wholly owned subsidiary. Action April 7. be to May 15: KGBI -FM Omaha. Neb., to May In proceeding on applications of D. H. fixed by further order. Action April 6. 15; WQMS(FM) Hamilton, Ohio, to July 10: Overmyer Communications Co. and Maxwell WSLI -FM Jackson, Miss., to Oct. 16; WEST - Electronics Corp. for new TVs' to operate on BROADCAST ACTIONS FM Easton. Pa., to Sept. 30. channel 29 in Dallas, granted petition by by Broadcast Bureau Overmyer Communications for leave to Action of April 13 Actions of April 8 amend its application to reflect replacement KSJO -FM San Jose, Calif.- Granted li- WHOM -FM New York -Granted license of Robert F. Adams by Robert L. Bryan as cense covering increase in ERP, installation covering change in ant.- trans. location, in- executive vice president. of new trans. and ant., and specify type crease in ant. height, decrease in ERP, in- trans. stallation of new ant. and trans., and specify By Hearing Examiner Jay A. Kyle type trans. In proceeding on applications of Jupiter WVUE New Orleans- Granted application Associates Inc. Somerset County Broadcast- to reduce aur. ERP to 19.1 kw DA. KNOB(FM) Long Beach, Calif.- Waived ing Co. and Radio Elizabeth Inc. for new KVOR Colorado Springs, Colo.- Granted sect. 73.210(a) (2) of rules and granted mod. AMs' in Matawan, Somerville, and Elizabeth, CP to install auxiliary trans. at main trans. of license to change studio location and re- location; remote control permitted. mote control point to Anaheim, with Long Beach identification to be continued. WNXT -FM Portsmouth, Ohio - Granted mod. of CP to increase ERP to 900 w and WTEN Vail Mills, N. Y.- Granted mod. of FOR SALE-Stations decrease ant. height to 490 ft. license to change main studio and station KSNM(FM) Santa Fe, N. Mex.- Granted location to Albany, and reduce aur. ERP to continued request for subsidiary communications au- 30 kw. thorization on sub -carrier frequency of 67 WOOD -TV Grand Rapids, Mich. -Granted kc. CP to change type trans. and make other KTMS -FM Santa Barbara, Calif.- Granted equipment changes. mod. of subsidiary communications author- KOLN -TV Lincoln, Neb.- Granted mod. ization to add sub -carrier frequencies of 41 of CP to change ant. location and coordi- EAST and 67 kc. nates. Granted licenses for the following FM sta- KFAB Omaha-Granted mod. of licenses tions: KMYO -FM Little Rock, Ark., and to operate trans. by remote control, while After 15 years, owner must sell specify trans.; WSPB -FM Sarasota, Fla.; using non -dir. ant. profitable, specialized programed WAPL -FM Appleton, Wis.. and specify type KSKI Halley, Idaho- Granted license cov- daytimer. Market radio $2.3 mil- ant.; and WDLB -FM Marshfield, Wis. ering change in ant.-trans., studio and sta- lion. Cash flow of $50,000 yearly. Granted extension of completion date for tion location, hours of operation and change the following stations: WTSR(FM) Tren- in ant. ground system; remote control Price $350,000. Terms available. ton. N. J.. to June 1; KAVR -FM Apple deleted. Valley, Calif.. to Oct. 18; KIMN -FM Denver, to Oct. 1: KQUE(FM) Houston, to Oct. 24; WDOC -FM Prestonburg, Kv.- Granted li- !itt Pte 4Iebitt !rakers ahlc. N. Y.. cense covering increase in ERP, decrease in WDIF(FM) Buffalo, to Sept. 30; ant. height. and installation of new trans. MADISON AVENUE KNUZ Houston, to Oct. 24; KEND Cheyenne, 654 Wyo., to July 15; WFTN Franklin, N. H., to and ant. NEW YORK, N. Y. July 24; WSJT Chesapeake. Va., to Oct. 1; WNOB(FM) Cleveland -Granted license WATY Atlanta. Ga., to Oct. 8. covering change in type trans. and instal- TE 2 -9362 North J & B TV Improvement Co. Conover, Wis. lation of new ant. -Granted CP's for two new VHF TV trans- WFMX(FM) Statesville, N. C.-Granted li- lator stations on channels 4 and 2 to serve cense covering increase in ERP, installation Land O' Lakes, Phelps and Eagle River by of new trans.. and specify type trans. rebroadcasting programs of Wausau stations Granted licenses for the following FM's: WSAU -TV (channel 7) and WAOW -TV WXRF -FM Guayama, P. R.; WJML Petos- (channel 9), respectively: subject to out- key, Mich. and specify type trans. and type N.Y. suburban daytime $500M terms come of proceedings in Doc 15971. Chair- ant.; WRIP -FM Rossville, Ga. and specify man Henry and Commissioner Cox con- type trans. and type ant. Fla. medium fulitime $225M SOLO curred In grant but voted to add nondupli- cation condition looking toward implemen- Granted renewal of licenses for the fol- M.W. metro FM $150M 29% lowing main stations and co- pending auxil- tion of the Rhinelander construction permit. iaries: KAPS Mount Vernon, Wash.; KSKI La. metro daytime $200M 58M WCEE -TV Freeport, Ill.- Granted waiver Sun Valley, Idaho; WTBS(FM) Cambridge, of sect. 73.652 (a) of rules to permit identi- Mass.; KGHO Hoquiam, Wash.: WHWB Rut- M.W. TOP 50 AM &FM 1MM 29% fication as Freeport- Rockford station. Com- land, Vt. missioner Bartley dissented because station will have no studio in Rockford. Action of April 1 City Index Corp. Jackson, Miss.-Desig- Warranty TV St. Ignatius, Mont. -Granted UCHAPMAN ASSOCIATES nated for consolidated hearing applications CP for new VHF TV translator staiton on 30309 for new UHF TV's to operate in channel 16; channel 11 to rebroadcast programs of 20411 PEACNTNEE, ATLANTA. OA. made Federal Aviation Agency party to the KGVO -TV, channel 13, Missoula.

BROADCASTING, April 18, 1966 (FOR THE RECORD) 81 Actions of April 7 condition; and WPNH Plymouth, N. H. ting a system in Ormond Beach, that state) KEZY Granted licenses for following FM's: have also applied for franchises. Anaheim, Calif. -By order, granted WLNH -FM Laconia, N, Beach, Fla. and Sims increased daytime power from 1 kw to 5 kw H. and specify type Riviera -Burnup trans.; WDRN Norwalk. Conn. and specify Inc. (J. H. Graham, executive vice presi- and change from DA -1 to DA -N, continued type type ant.; WRLM has for a franchise. Proposed operation on 1190 kc with 1 kw -N; condi- trans. and Taunton, dent) applied tions. Dismissed as moot opposing petition Mass. charges would be $5 a month for service and $20 for installation. The company pres- by KEX. Portland. Ore. CATV WAIVER REQUESTS has in North Palm Beach Century Broadcasting Co. and RKO Gen- ently franchises eral Inc. Memphis -Designated for consoli- Cosmos Cablevision Corp., N. Augusta, and Lake Park, both Florida. dated hearing applications for new FM's to S. C. requests waiver to carry WIS -TV, Nokomis, 111.- Friendly Broadcasting Co., WNOK -TV, WOLO -TV, WRLK -TV, all Co- Charleston, Ind., has applied for a 20 -year operate on channel 290 with ERP 100 kw; 5% of Century with ant. height of 316 ft. and RKO lumbia, S. C. franchise. The city would receive gross with 762 ft. Martin County Cable Co., Martin county revenue while subscribers would pay an and Stuart, Fla., request waiver installation fee of $20 with a monthly ser- KIEV Glendale, Calif.- Granted applica- to carry vice charge of $5. tion to extent of permitting increased power WTVJ(TV), WCKT(TV), WLBW -TV. WTHS- TV, WSEC -TV, all Rock Falls, III. -A franchise has been from 250 w to 500 w and change in ant. site, Miami. awarded to Rock River Cable- vision Inc. continued operation on 870 kc. D; conditions. Subscription rate will be $5 monthly. In- Applicant's request for increased power to Fines stallation will be free during the first year. 5 kw could cause objectionable interference The city will receive 3lí% of gross revenue to XEMO in Mexico. Commissioner Bartley annually. concurred in result; Commissioner Cox dis- By memorandum opinion and order, commission ordered Charles E. Kelly, li- Uxbridge, Mass. -Ned Eisner, that city, sented and would have granted application has applied for a franchise. Mr. Eisner ex- for 5 kw. censee of KBMX Coalinga, Calif., to forfeit $750 for violations of rules including over- plained that installation charges would be WCBC Catonsville, Md.- Granted change modulation, operation by improperly nominal and monthly rates would be based in remote control authority. lion the national average. Remote control permitted following sta- censed operators, and failure to have trans. tions: KORA -AM -FM Bryan, Tex. equipment inspected once each day for five Saginaw, Mich. -Booth American Co. Following stations were granted extensions day week by first -class operator. This action Inc., Detroit (group CATV owner and radio of was taken after consideration of licensee's operator) has been granted a franchise. A completion dates as shown: WPHD(FM) to 27, 1965 Norfolk, Va., to July 30, and WZBN Zion, response Oct. notice of apparent proviso stipulates that the franchise will Ill., to Oct. 1. liability for $1,000. Action April 13. not become effective until Booth American By memorandum opinion and order, com- receives an FCC letter which states that no Actions of April 6 mission ordered Centennial Radio Corp., li- federal permit or license is required for the censee of KAPI, to forfeit for six viola- desired channels. Installation charges will KXIX Victoria, Tex.- Granted extension $500 a of completion date to Oct. 6. tions of rules including sec. 73,93(c) for be $15 with monthly service fee of $4.90. WKLC -FM St. Albans, W. Va.-Granted failure to employ full -time first -class op- Booth owns WSGW Saginaw. change in remote control authority. erator or to contract for services of part - Mountain Grove, Mo. -Tad Caudill has ap- Remote control permitted following sta- time full -class operator and sec. 1.611 for plied for a franchise. A previous application tions: WPNF Brevard, N. C., and WKLC failure to file annual financial report on form was submitted by Lane Davis of Houston St. Albans, W. Va. 324 for 1963 and 1964. A July 21, 1965, notice and Russell Barber of Mountain Grove, both WMMW Meriden, Conn. -Granted license stipulated apparent liability for $750, but in Missouri. covering use of old main trans. (composite) view of licensee's poor financial condition, Nebraska City, Nebr. -TV Transmission as auxiliary trans. at main trans. location; this amount was reduced by $200. Action Inc. (subsidiary of the Lincoln Telephone remote control permitted. April 13. and Telegraph Co.) has been granted a WINY Putnam, Conn. -Granted license Commission notified Radio Broadcasters franchise. Nebraska City Cable TV Inc. covering use of old main trans. as auxiliary Inc. that it has incurred apparent liability (Subsidiary of the Telesis Corp., Chicago) trans. at main trans. location; remote con- of $500 for ten rules violations in operation has also applied. The newly issued franchise trol permitted. of KFLY Corvallis, Ore. They included ex- stipulates that work on the project must be KVII -FM Amarillo, Tex. -Granted license cessive power, inaccurate meter readings, started within a year. operating with improperly operating remote covering change in ant.- trans. and studio control Las Vegas, Nev.-Applications for fran- locations, Installation of new ant., increase equipment, logging, station identifi- chises have been submitted to in ERP and ant. height, and change name cation, etc. Licensee has 30 days to contest the city coun- or pay forfeiture. Action April 13. cil by Donrey Media (Don Reynolds) and from KCHO -FM. by Community Cable Television (Jack Kent KISW(FM) Seattle- Granted license coy_ Cooke and Hank Greenspun). Community ering installation of new ant., increase in New call letters Cable plans to provide five or six independ- ERP and decrease in ant. height. requested ent Los Angeles stations and three Las WCOW -FM Sparta, Wis.- Granted CP to wzzz Boynton Beach, Fla.- Beattie -Le- Vegas stations to subscribers in the Southern change type trans. and ERP to 47 kw (H) vathes Enterprises requests WITT. Nevada region. The San Francisco ETV and 23 kw(V). Hammond, Ind. -Aben E. Johnson Jr. re- station is also being considered. The month- WDCX(FM) Buffalo, N. Y.- Granted CP quests WAXN. ly service charge would be $5 a month with to make changes in trans. equipment. I11. an installation fee of $19.95. KERR(FM) Salinas, Jacksonville, -Moyer TV Corp. requests Calif.- Granted CP WJJY -TV. West Haverstraw, N. Haverstraw- to replace expired permit for FM. Brunswick, J.- KLBS -FM Los Banos, Calif.- Granted mod. Md. - Elektra Broadcasting Stony Point Cable Vision Co. and Good -Vue of CP to change type trans. and type ant. Corp. requests WTRI. CATV Inc. have applied for franchises. KAVR -FM Apple Valley, Calif.-Granted WDIF Buffalo, N. Y.- Niagara Frontier Enid, Okla.- Community Cables Inc. (sub- mod. of CP to change type trans.; delete Broadcasting Corp. requests WBNY -FM. sidiary of the Reeves Broadcasting Corp.. dual polarization; install new type ant.; and Pensacola, Fla. -Santa Rosa Broadcasting New York) opened its CATV facilities in increase ant. height to 65 ft. Co. requests WYWY. Enid last Saturday (April 16). The system WHYN -FM Springfield, Mass. - Granted WUHF -TV Milwaukee - WKY Television will offer nine TV channels from Tulsa, mod, of CP to change type trans.; type ant. System Inc. requests WVTV(TV). Oklahoma City, and Wichita, Kan., plus FM and remote control point. and a 24 -hour weather service. The firm is WCNH -FM Quincy, Fla. -Granted exten- WGRV -FM Greenville, Tenn. - Radio charging $4.95 a month for service and $10 sion of completion date to Aug. 17. Greenville Inc. requests WOFM(FM). for installation. Company officers are: Frank Granted licenses for followign AM's: WPRH Franklinton. La.- Parrish Broad- Carter, president; Harlod Phillips, vice pres- WMCS Machias. Me., and casting Co. requests WFCG. ident; and Morris Schecter, secretary - specify trans.: treasurer. Cumru, Pa.- Conestoga Television Cable Co.. Birdsboro, Pa., has been granted a franchise. Mount Carmel, Pa. -Kar -Mel CATV Inc. (Stephen Kent, president) has been granted COMMUNITY ANTENNA ACTIVITIES a franchise for a 12- channel system. Jepko Community Antenna System currently holds a franchise. The following are activities in com- vide nine TV channels and FM reception. San Antonio, Tex.-Eastern Cable Inc. of The company is presently serving the Valley New Jersey has applied for a franchise. munity antenna television reported to Ranch. Pala Mesa Oaks Trailer the Country is Yakima, Wash. -Cable TV of Yakima BROADCASTING Club and the Pala Mesa Village, all near through April 13. Re- Fallbrook. Valley Inc. (Richard Evanson , representa- ports include applications for permis- Grover City, Calif. -Central California tive) and Cableview of Selah (Samuel P. Communications Corp. (Art Hapgood, vice Boyd, Selah, that state) have been granted sion to install and operate 15 -year franchises. Last June an attempt to CATV's and president) has applied for a franchise. The install Cable for expansion company already holds franchises in Arroyo TV in Yakima was defeated at of existing CATV's into Grande and Pismo Beach, California. the polls. East Selah TV Cable Co. (Roland new areas as well as grants of CATV Mill Valley, Calif. Tele -vue Systems of Leenhouts, spokesman) has also applied for Marin. Clear View Cable- Systems of Fairfax a franchise. franchises and sales of existing installa- and Teletrain Inc. of Sausalito, all California, Hudson, Wis.- Universal Cablevision Inc. tions. have applied for franchises. Tele -vue pro- (Gene Balker, president) has been given poses a $5 monthly service charge and a $25 permission by the Hudson city council to installation fee, Clear View $15 for installa- start preliminary plans for a CATV system. Indicates a franchise has been granted. tion and $5 for monthly service, and Tele- The proposed system would provide 12 tran $5 for monthly service and $35 for channels to subscribers for $5 a month and Corte Madera, Calif. -The city council has installation. All three companies have of- an installation charge of $25. The council rejected a bid by Robert D. Lewis of Cable fered to pay 2% of their annual gross re- assured Universal Cablevision that it would Television of Marin to provide CATV service ceipts to the city. A fourth bid submitted by receive an exclusive franchise for the to Corte Madera. The councilmen felt that Cable Television of Marin arrived past the project. it is better to have just one CATV firm deadline set by the city council and was Two Rivers, Wis.-Midland Community operating in town. Tele -Vue Systems of refused consideration. Antenna Systems Inc. of Milwaukee has ap- Marin presently has a franchise in Corte Holly Hill, Fla. -Teleprompter Inc., with plied for a franchise. Victor Lespinasse, Madera. the Daytona International Speedway Corp. engineer for Midland Community, said that Fallbrook, Calif. -Pala Mesa Cablevision as a partner, has applied for a franchise. his firm could expect to attract 2,000 sub- Co. (Henry Winchel, Manager) has been Volusia County Cable TV Inc. (Philip Elli- scribers and would expect to show a profit granted a franchise. The system would pro - ott) and Florida TV Cable (presently ooera- after about eight years of operation.

82 (FOR THE RECORD) BROADCASTING, April 18, 1966 A L SIMON is a realist. As president of "While ideas are important, an idea Filmways TV Productions, he heads A lively is meaningless unless we have the a company of realists who have ac- people to execute it," he maintains. "I counted for three long-running TV hits think the most important thing is to in a relatively brief span of - program and profitable get top people. 1 have a feeling with making. Like anyone else in television . top talent you can develop a show that he wants to reach an audience for the will succeed." advertiser but also strives to do shows art: corn And succeed Filmways TV has. Its that are in good taste, have quality and shows have had longevity and that's the mean to be -if nothing else -pure difference between profit and loss in the anything else." entertainment. Never does Al Simon program production business. When the This explains why Mr. Simon delude himself into believing that his tries to curtain goes up on TV's 1966 -67 sea- enfold whatever top talent is productions are to be anything but fun. available son. The Beverly Hillbillies will be within the industry. He's very He tries to think in terms of the much starting its fifth year, Petticoat Junction people -oriented and strong on doing viewer at all times. If a show's pro - its fourth and Green Acres its second. shows that are correct in every way tagonist, for example, is an anti -hero, as Additionally, Mr. Ed, which bowed off entertainment vehicles. Al Simon won't bet that it will be a the network this season, had a solid six winner because he's convinced an au- year run. dience only is entertained by people it The 1965 -66 campaign was both Mr. likes. He's serving popularity and that. WEEK'S PROFILE Simon's most shining and trying hour. paradoxically, is not everybody's dish of At the start of things, he was overseeing tea -but approve or not-he puts out six network programs and that was the an honest, respectable product. peak of Filmways television activity. It Doesn't Just Happen "I think But Trials of O'Brien -with excellent pseudo- sophisticated critics who may execution. beautiful cast but, perhaps, rap our show fail to understand what with faulty premise -trailed badly in we're trying to do, fail to realize the the rating's race and The Double Life enormous talent that goes into them," of Henry Phyfe. rushed in as a second - Mr. Simon points out. The reference, season replacement on ABC -TV, wasn't specifically, is to Filmways TV's dynasty given enough time to jell. They were of cornpone Americana. The Beverly joined in television's legion of the dis- Hillbillies, Petticoat Junction and Green carded by The Addams Family and Mr. Acres. Ed. In the last Nielsen reading all three Still a Front Runner With four were among the 15 most frequently shows shot down, Filmways has added watched TV shows in the country. Still, The Pruitt.r of Southhampton to its three to many critics they are a plague on remaining series for the coming season. our national house, video Pied Pipers This still qualifies the company as one of the mindless. of the stronger independent producers. But Mr. Simon cites Hillbillies. the even for status among. what TV critics root of this supposed evil. as proof that dearly love to dub. the Hollywood there's more to a popular show than factories. meets a jaundiced eye. But if Filmways is a factory, it's "I think The Beverly Hillbillies is some odd factory and Al Simon is an show and a absolutely a great brilliant Al Simon -president, Filmways TV Pro- even more unlikely factory supervisor. comedy." he says. "Paul Henning. who ductions, Hollywood, wholly owned sub- Now in his mid -50's, he has some of the created it, is a man who writes seven sidiary of Filmways Inc.; b. New York nervous mannerisms and much of the days a week, comes in at six in the City, Nov. 11, 1911; BS 1932 Columbia same quality of gentleness as does U., JD pub- morning and many times doesn't leave 1935 NYU School of Law; comedian He's a sincere, licity director, WHN New York 1936 -39; Ed Wynn. until nine at night. He's absolutely de- free lance articles writer for national warm, concerned person. voted to the show, has a brilliant under- magazines 1939-41; served in Industrial The Filmways' shop at the General standing of comedy and enormous in- Services Section of U. S. Army where he Services Studio, obviously run by people tegrity. worked on special projects for the un- who care about people, is the most re- dersecretary of war as a technical ser- "If you were to analyze the show," geant, 1942 -45; wrote and produced 'It's laxed production center in Hollywood. Mr. Simon continues, "you'd find that a Living' series about people with un- As head of the operation, a wholly all the characters are true and that they usual occupations, first for radio on Mu- owned subsidiary of the corporate entity always are good people. We never get tual Broadcasting System, and then for known as Filmways Inc., Al Simon gets syndication in television, 1946.48; wrote is away from the fact that the show the 'Truth or Consequences' program for involved in everything that may come designed to be funny and entertaining. both radio and TV, 1949-51; organized up in the course of a program- making No one is attempting to make you Desilu Productions and was associate pro- day, from script writing to dubbing. believe it." ducer of the 'I Love Lucy,' series, 1951- He came to television in the very Al Simon. 20 52; founded Al Simon Productions to make early days as a free lance magazine Three Ingredients commercials and produce the Joan Davis years of TV- making behind him, feels show, 1952-56; vice president in charge writer. He helped put Desilu and George that while sophistication comes to au- of production for the George Burns -owned Burns in the production business, pio- diences gradually, emotional appeals company, McCadden Productions, where neered the use of filming shows before are constant. He says there are three he was responsible for such shows as live audiences using the three camera 'Life with Father,' 'That's My Bov,' 'The essentials to making a television show. Bob Cummings Show,' 'The People's technique. the premise, the execution -which in- Choice' and 'Burns and Allen,' 1952-58, Al Simon devotes nearly all of his volves the writing ( "and that's the chief set up and became president of Filmways awake hours to television. He's a man ingredient ") -and the cast. "With these TV Productions, 1959; m. Judith Ruther- who's not afraid to be corny and he'll ford, Los Angeles, Feb. 20, 1942; children he adds, say. with not- to -be- doubted sincerity, elements." "you can overcome -David 16; hobbies -- "long hours de- the time slot, competition and most voted to television." that he loves the television business.

BROADCASTING, April 18, 1966 83 EDITORIALS As the President ponders or years in the making and will undoubtedly be determined in the marketplace. according to how much accuracy and f IS hazardous to speculate on appointments by Presi- detail the users of radio ratings want, think they're getting I dent Johnson. He likes surprises. His record on selec- and are willing to pay for. A realistic appraisal of the ulti- tions, measured by any standard, is excellent. mate impact cannot be started, much less made, until the He is squeamish about the FCC because of his family final report is available and given careful study. ownership of broadcast properties. He has two FCC posts It will be ready. according to the ARMS committee, in to fill by June 30. One is the chairmanship to be vacated by about six weeks or so. We are inclined to feel that there E. William Henry on April 30. The term of Rose! H. would have been less confusion and that all interests would Hyde, FCC dean with 20 years of continuous service, ex- have been better served if there had been no preliminary pires June 30. Mr. Hyde is not campaigning for, but will public report, only the final one. As it stands now, the im- accept, reappointment. portant thing to remember is that the key word in the pre- The world is in the midst of a communications explosion. liminary report is "preliminary." Satellite communications is a technological success. Last week Comsat confirmed feasibility of a $100 million project Minding their manners that in three years would replace earth -bound relays in serving all radio and TV network needs now and in the BROADCASTERS are battling unnecessarily on more future. Sensitive international negotiations are ahead on than one front in their campaign to achieve access to allocations and global ground rules. coverage of congressional proceedings and the courts. Good Aside from the overheated CATV issue, there are other manners and good housekeeping seem to vie with the more complex technical problems affecting spectrum and public basic consideration of whether witnesses get a fair hearing. policy. Pay TV, for example, already has the amber light Recently Senator Vance Hartke (D- Ind.), as good a from the FCC, and if it moves at all, ought to be part of friend as broadcasters have ever had in the Senate, was the existing on- the -air structure. forced to tell disputing network cameramen covering the The consensus is that Mr. Hyde will be reappointed. His Commerce Committee's auto safety inquiry, that congres- record is optimum and his knowledge unsurpassed. A Re- sional hearings are held, not for their convenience, but for publican, he also is esteemed by his Democratic colleagues. that "of the committee. the witnesses and the public." The pressures are on appointment of Mr. Henry's suc- Senate committee attaches complain that technicians and cessor. Every interested group, not excluding organized cameramen seem to have a genius for pushing others CATV, is importuning the administration. around, antagonizing competing newsmen and inconveni- Since the retirement of T. A. M. Craven three years aro encing committeemen and spectators. They say TV cover- the FCC has been without an engineering member. It has age, permitted at the discretion of chairmen in the Senate missed technical guidance at the top level. but still barred in the House, is far from unobtrusive. Such Whether by promotion from within or by selection from items as broken glass table tops and cigarette burns in without, we hope the President will select a qualified engi- furniture are cited. neer. This is unpardonable. Broadcasters have enough trouble trying to convince public officials that radio and television No snap judgments coverage is not distracting and does not disturb decorum. Broadcasters seek the right to cover public proceedings NE of the hazards that any technical report must face at local, state and national levels on the basis of their 0 is the reception that it may get. The danger is that it journalistic judgment. If hearings or trials are public, broad- will either be written off as too complicated to understand casters should have the right to cover them live, to tape or be given an easy interpretation that misses the point. them or to ignore them. Progress has been made, but full The All -Radio Methodology Study, it seems to us, is in recognition is being impeded by untoward tactics of journey- danger on both counts. In the days since the preliminary men who should know or must be taught better. report on radio audience measurement techniques was made public, it has been dismissed by some agency and station people as inconsequential and treated by others as if it COMP anointed one rating service with instant divinity and dis- reSl-I REGfSTE missed all others. Actually it is neither inconsequential nor definitive, so far as existing services go, and neither broadcasters nor advertisers are likely to benefit if these extreme attitudes prevail. It is hard to see, in fact. how any realistic attitude can be taken pending issuance of the final report, because that is where information on costs as well as additional technical detail will be provided. For example: The preliminary report finds that two research techniques come closer than any others to the ARMS standards. But one of these two is not now in commercial use, and the other, if employed exactly as the ARMS re- searchers employed it, would in all likelihood- according to unbiased sources -cost substantially more than it does in its current commercial application. This does not mean that some company won't adopt the technique that is not now in use, or that buyers of ratings won't pay higher prices. It simply means that there are Drawn for BROADCASTING by Sid Rix important questions that cannot be answered yet. "Now there's the only reliable device for testing how Whatever changes finally evolve will probably be months good a TV commercial really is."

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