ZAMBIA’S TOURISM SECTOR A PRESENTATION TO THE ZAMBIA- POLAND BUSINESS FORUM 20 OCTOBER 2014

Presented by: Felix Siame Chaila Managing Director ZAMBIA TOURISM BOARD Zambia’s Location

Located in Southern Africa between 8◦ S and 18◦ S and between 20◦E and 35◦E.

Surrounded by 8 neighbors The ICON ‘Victoria Falls’ Presentation Outline

1. Overview of Africa and Zambia Tourism Sectors

2. Zambia’s Tourism Sector- Unique attributes

3. Highlights of Zambia’s tourism product

4. Endorsements (Awards)

5. Investment Opportunities 1.Overview of Africa and Zambia tourism sectors

•International tourist arrivals grew by 5% in 2013 to 1.087 billion •In 2012, international tourism generated US$ 1.3 trillion in export earnings •UNWTO forecasts a growth in international tourist arrivals of between 4% and 4.5% in 2014 • Global arrivals in 2013 were 1.087billion; +5% YOY growth • Global tourist earnings were $1trn in 2012 – Africa share was only 3.1%. • Global tourist arrivals at 1bn • Africa enjoying increasing tourist arrivals from 15m in 1990 to 56m in 2013. • Southern Africa share of Africa growth increased from 17% in 1990 to 45% in 2000 declining to 40% in 2013. • Zambia arrivals at 914,576 in 2013 was an increase of 13%, higher than global growth rate of 5%. 2.Tourism sector unique attributes

.Possesses over 100 waterfalls and rapids including the mighty Victoria Falls. .Holds 40% of fresh water resources in Southern Africa .20 National Parks and 36 Game Management Areas (GMAs) , occupying 30% of the total land mass. . Kafue National Park is largest in Africa with a size of 22,000 sq Kms . . Zambia has one of the largest concentration of game in Africa .Rich and diverse cultural heritage among 73 tribes .Warm and welcoming people . Centrally located , land linked to eight neighbors , vast marketing opportunities for investors .Peaceful country with no civil strife since independence 50 years ago 4. Highlights of Zambia’s Tourism Products

The ICON ‘Victoria Falls’

The Victoria Falls Zambia Unique Selling Points 1.The Devils Pool

YouTube Video The Victoria Falls Zambia Unique Selling Points 2.Livingstone Island Great for picnics The Victoria Falls Zambia Unique Selling Points 3.Knife Edge Bridge Up close with the Victoria Falls The Victoria Falls Zambia Unique Selling Points

4.Boiling Pot Increase your adrenaline South Luangwa Wildlife Safaris Up close with wildlife in its natural habitat Zebra Abundant wildlife- Walking Safaris Unforgettable romantic moments Hospitable people Kafue National Park Playful Lion Kafue Defasa Waterbuck Pristine Wilderness - Busanga Plains Lower Zambezi Elephants At Peace with the Great!! The Zambezi River Luxury and wilderness meet

Birds Livingstone & Southern Helicopter Flights above the Victoria Falls Adventure Activities White-Water Rafting Elephant Back Rides and Walking with the Lions

Adventure Activities- Sun Set Cruise On Zambezi River Kota Kota Island Southern Belle at Lake Kariba The North Kundalila and Kalambo falls White sandy beaches- Lake Bangweulu Lumangwe Waterfalls Mumbeji falls Colourful Cultures

Vimbuza Dancer Kuomboka Culture

Ncwala Likumbi Lya Mize

Bwilile Kulamba Likumbi Lya Mize Ncwala Mutoboko

Shimunenga Chakwela Makumbi Our People Accommodation Facilities Luxury in the Bush Accommodation Facilities

The Capital City life: Lusaka, the Capital city Arts & Crafts – presentation of a Living Culture Game Ranch LILAYI Game Ranch CHAMINUKA Game Ranch PROTEA CHISAMBA Tourism Investment Sites

• Greater Livingstone Zambezi River Front Hotel With Theme Park - Site No 1 • Riverine on the Zambezi River • Close proximity to the Victoria Fall ( known locally as the Mosi – oa –tunya ie ‘the smoke that thunders’) • 12.7 hectares • Accessible tarred roads

Tourism investment Sites (Cont.)

• Livingstone Convention Centre on Show Grounds - Site no 2 • Ultra –modern multi purpose conference centre 3,000 capacity with meeting rooms, banquets hall etc. • Shopping arcades, restaurants entertainment centre • Ability to host mega events • 16 hectares extent Tourism investment Sites (Cont.)

• Kafue National Park - Site no 3 • Largest national park south of the Sahara • 33% of the Zambia national parks system - spread over 4 provinces • 3-4 star up market family hotel with 100-120 beds incorporating adventure activities • Itezi Tezi town nearby • Nearby other national parks Blue Lagoon Tourism Investment Sites (Cont.)

• South Luangwa National Park Hotel - Site no 4 • Most prolific National Park in Zambia • Wide bio- diversity spread • Highest density park • Well developed infrastructure including local international airport – Mfuwe •

4. Endorsements

11 Amazing ways to experience Africa from the air by CNN.com’s Travel Section

50 Travel Destinations That Will Be Huge In The Next 10 Years by Business Insider

The Safari Awards 2014 by Tourism Tattler

World’s Best Awards Top Lodges and Resorts in Africa by Travel + Leisure

Best Luxury Safari Spa 2014 by Luxury Hotel Awards

Top 10 Natural Swimming Pools 2014 by TripAdvisor Let’s Explore!