sign in sign up
<<
Home , Ala Moana Center, Augusta Mall, Beachwood Place, Boise towne square, Brass Mill Center, Bridgewater Commons

2015 PARTNERSHIP OPPORTUNITIES

STRATEGIC PARTNERSHIPS BUSINESS DEVELOPMENT MARCH 2015 ABOUT GGP

GENERAL GROWTH PROPERTIES

General Growth Properties has been in the business for more than 50 years. We blend innovation, tradition, and reputation to create some of the country’s premier shopping destinations, including (), (D.C.), (Los Angeles) and ().

1.4 billion consumers visit a GGP mall every year. The entire GGP portfolio totals roughly 128 million square feet of retail space.

More than just places to shop, our malls serve as entertainment centers for the community by offering theaters, restaurants, ice skating rinks and many other family activities.

STRATEGICSTRATEGIC PARTNERSHIPS PARTNERSHIPS BUSINESSBUSINESS DEVELOPMENT DEVELOPMENT 2 2 MALLS PROVIDE A LARGE, CAPTIVE AUDIENCE

• Reach: Portfolio-wide 1.4 Billion shoppers annually

• Dwell Time: Shoppers spend an overage of 90.1 minutes per visit

• Frequency: On average they are visiting a mall 2.3 times per month

• Spend: On average they spend $107.96 per visit

• Stores: On average they visit 4.6 stores per visit MALL PARTNERSHIPS ARE IMPACTFUL According to Neilsen, mall-based programs are effective marketing platforms to educate consumers, are more noticeable than advertising found elsewhere, and can positively affect both purchase intent and SOURCE: Consumer Intercepts and Trade Area Surveys in May/June/July 2014 by Alexander Babbage consumers’ perception of a brand.

STRATEGICSTRATEGIC PARTNERSHIPS PARTNERSHIPS BUSINESSBUSINESS DEVELOPMENT DEVELOPMENT 3 3 120 SHOPPING MALLS IN 40 STATES MAJOR MARKET PREMIER URBAN RETAIL NATIONAL PORTFOLIO

ALABAMA 1 • Hoover (Birmingham) 1 • 2 • Norman (Oklahoma City) 1 Park Place • Tucson 2 • Tucson 1 • Happy Valley (Portland) 1 • Rogers 2 • Portland 3 Rogue • Medford 1 1 Stockton Place • 2 1 Union Square • San Francisco 1 • Bensalem () 3 Mall • San Jose 2 • Lancaster 4 • Riverside 5 Glendale Galleria • Glendale (Los Angeles) 6 Northridge • Northridge (Los Angeles) 1 • Providence 7 • Chula Vista () 8 • San Francisco 9 • Bakersfi eld 1 • Columbia 10 • Visalia 1 • Friendswood (Houston) 1 • Lone Tree (Denver) 2 • Humble (Houston) 2 • Littleton (Denver) 3 • Sugar Land (Houston) 4 • Fort Worth 5 • San Antonio 1 • Waterbury 6 The Parks at Arlington • Arlington (DFW) 2 The Shoppes at Buckland Hills • Manchester (Hartford) 7 • San Antonio 8 • Frisco (DFW) 9 • Mesquite (DFW) 10 Willowbrook Mall • Houston 1 • Boise 1 • Newark (Wilmington) 11 • The Woodlands (Houston) 2 • Idaho Falls 1 • Altamonte Springs (Orlando) 1 • Murray () 1 830 N. Avenue • Chicago 2 • 2 • Ogden (Salt Lake City) 2 Market Place Shopping Center • Champaign 1 • South Portland 3 • Naples 3 • Provo 3 • Northbrook (Chicago) 4 • St. George 4 Governor’s Square • Tallahassee 4 • Oak Brook (Chicago) 5 • Miami 5 Water Tower Place • Chicago 1 The Gallery at • 1 • Albuquerque 6 • Boca Raton 1 • Columbia 2 • Columbia (Baltimore) 7 • Gainesville 2 • St. Louis 1 • Virginia Beach 3 • Baltimore 8 Pembroke • Pembroke Pines (Fort Lauderdale) 3 • St. Louis 2 Tysons Galleria • McLean ( D.C.) 1 • 4 • Towson (Baltimore) 9 Village of Merrick Park • Coral Gables (Miami) 1 200 Lafayette • Manhattan 5 • Baltimore WASHINGTON 2 218-220 West 57th Street • Manhattan 1 • Omaha 3 522 Fifth Avenue • Manhattan 1 Alderwood • Lynnwood () 1 • Coralville (Iowa City) 1 • Augusta 2 • Omaha 4 530 Fifth Avenue • Manhattan 2 Bellis Fair • Bellingham 2 • West Des Moines 1 • Natick () 2 Cumberland Mall • 5 685 Fifth Avenue • Manhattan 3 NorthTown Mall • Spokane 6 4 The Shops at The Bravern • Bellevue 3 • Alpharetta (Atlanta) • Staten Island MICHIGAN 5 • Spokane 4 • Savannah 1 Fashion Show • 1 The Crossroads • Portage (Kalamazoo) 6 • Seattle 5 • Columbus 1 • Florence (, OH) 2 The at The Venetian • Las Vegas 2 • Sterling Heights (Detroit) 6 • Atlanta 2 • Bowling Green 3 • Las Vegas 1 Carolina Place • Pineville (Charlotte) 3 RiverTown Crossings • Grandville (Grand Rapids) 4 The Shoppes at • Las Vegas 2 • Greensboro 7 The Shoppes at River Crossing • Macon 3 Mall St. Matthews • Louisville 4 • Louisville 3 The Streets at Southpoint • Durham 1 • Appleton 2 Mayfair • Wauwatosa (Milwaukee) 1 • Rochester 1 • Bridgewater 3 • Eau Claire 1 Ala Moana Center • Honolulu (Oahu) 1 • Baton Rouge 2 Crossroads Center • St. Cloud 2 • Paramus 1 • Beachwood (Cleveland) 2 • Hilo (Big Island) 2 • Gretna () 3 • Minnetonka (Minneapolis) 3 Willowbrook • Wayne 2 • Cincinnati 3 Whalers Village • Lahaina (Maui) 3 • Monroe 4 • Mankato 4 • Woodbridge 3 The Shops at Fallen Timbers • Maumee (Toledo) 1 • Casper

• 50 in the TOP 25 DMA’s… 25 in the TOP 10! • 25 of the Top 100 Highest Performing Malls in the Country

STRATEGICSTRATEGIC PARTNERSHIPS PARTNERSHIPS BUSINESSBUSINESS DEVELOPMENT DEVELOPMENT 4 ADULTS WHO SHOPPED AT A GENERAL GROWTH MALL IN THE PAST 3 MONTHS DEMOGRAPHICS

GENERATIONS AVERAGE AGE MILLENNIALS [18-29] (24%) 46% GENERATION X [30-49] (38%) 44 MEN 54% BABY BOOMERS [50-69] (29%) WOMEN YEARS OLD MARITAL SILENT GENERATION [70+] (9%) STATUS MARRIED (55%) NEVER MARRIED (30%) OTHER (15%)

1.54 Billion SEX ESTIMATED ANNUAL VISITS* CHILDREN EDUCATION INCOME % % % 44 have 28 at least one 32 child age 17 or $ have an annual hold a under living in household income college their household of $100K or higher degree or 82,700 higher AVERAGE HOUSEHOLD INCOME

SOURCE: Scarborough Multi-Market R2, 2013. Base= GGP Trade Area Aggregate. * GGP Mall traffic information represents estimates portfolio wide for 120 malls and cannot be guaranteed at anytime

STRATEGICSTRATEGIC PARTNERSHIPS PARTNERSHIPS BUSINESSBUSINESS DEVELOPMENT DEVELOPMENT 5 2014 ADT HOLIDAY RECAP

SECURE WHAT YOU LOVE ADT activated at (66) GGP malls for a (9) week period throughout the holiday season. Utilizing the existing regional sales team, ADT was granted access all mall hours to set up their Secure What You Love promotion. The 10x10 displays were used primarily for lead ADVENTURE generation and also included a sweepstakes TO SANTA for a $2,015 gift card. Additionally ADT placed table tent advertising in the During the busy holiday season, ADT partnered food court to drive traffi c to the displays. with GGP on a multi-faceted sponsorship tied to the launch of (5) new re-imagined holiday experiences. The integrated sponsorship included branding on the interior of the house as well as signage and a custom digital message during the light shows on the exterior of the experience. The sponsorship PET NIGHT also included access to (60+) additional malls ADT Brand Ambassadors participated in GGP for lead generation and ADT was tagged on mall Pet Night events at (39) GGP malls. Pet both in-mall media as well as external and digital Night took place (5) consecutive Mondays media efforts promoting Adventure to Santa. during the holiday season where pets and pet owners could take holiday photos with Santa. ADT representatives talked with guests and handed out blue, ADT branded pet bandanas.

STRATEGICSTRATEGIC PARTNERSHIPS PARTNERSHIPS BUSINESSBUSINESS DEVELOPMENT DEVELOPMENT 6 ADVENTURE TO SANTA OVERVIEW

The traditional visit to Santa was completely re-invented in 2014 when GGP partnered with DreamWorks Animation to provide the ultimate Santa experience entitled “Adventure to Santa”. This multi-year partnership launched on November 6th, 2014 and debuted in 5 of GGP’s premier shopping malls.

The 5 premier shopping malls with “Adventure to Santa” in 2014:

• Glendale Galleria (Los Angeles) • North Point Mall (Atlanta) • The Parks at Arlington (Dallas) • Fashion Show (Las Vegas) • Oakbrook Center (Chicago)

STRATEGICSTRATEGIC PARTNERSHIPS PARTNERSHIPS BUSINESSBUSINESS DEVELOPMENT DEVELOPMENT 7 ADT- ADVENTURE TO SANTA INTEGRATION

OVERVIEW

LIGHT SHOW WELCOME ROOM YARD SIGNS DISTRIBUTION

PR/MEDIA DIGITAL/SOCIAL IN-MALL MEDIA EXTERNAL MEDIA

STRATEGICSTRATEGIC PARTNERSHIPS PARTNERSHIPS BUSINESSBUSINESS DEVELOPMENT DEVELOPMENT 8 AWESOME RESULTS

19 dedicated emails PR GARNERED OVER sent with ADT branding 600Q1 STORY - 2014 PLACEMENTS to 2,042,806 GGP Club WITH 768 MILLION members. A total of IMPRESSIONS AND 383,559 unique opens NEARLY $5M IN MEDIA occurred with an open VALUE rate of 18.78%

93% of shoppers that Over 42,000 families experience Adventure directly experienced to Santa said it was Adventure to Santa either “Excellent” (73%) between November 6 or “Very Good” (21%) to December 24 with estimated mall traffi c of 78% of shoppers said 18.3 Million during they came to the mall total set operations to specifi cally attend Adventure to Santa

STRATEGICSTRATEGIC PARTNERSHIPS PARTNERSHIPS BUSINESSBUSINESS DEVELOPMENT DEVELOPMENT 9 SECURE WHAT YOU LOVE

STRATEGICSTRATEGIC PARTNERSHIPS PARTNERSHIPS BUSINESSBUSINESS DEVELOPMENT DEVELOPMENT 1010 ACTIVATION DISPLAY

The tabling display contained an iPad to sign up new customers, a demo board for the shoppers to interact with ADT’s products, and a chain link fence that invited and encouraged guests to write about what they love – love locks – and attach to the fence to be part of the display.

STRATEGICSTRATEGIC PARTNERSHIPS PARTNERSHIPS BUSINESSBUSINESS DEVELOPMENT DEVELOPMENT 1111 IN MALL MEDIA

TABLE TENTS & DISTRIBUTION

As part of the Secure What You Love activations, ADT also provided branded postcards that were distributed via the Santa Sets utilizing the GGP photo staff. The postcards, along with the table tents in the food court were intended to create additional brand awareness and drive traffi c to the activations.

STRATEGICSTRATEGIC PARTNERSHIPS PARTNERSHIPS BUSINESSBUSINESS DEVELOPMENT DEVELOPMENT 1212 FACEBOOK

#SECUREWHATYOULOVE

STRATEGICSTRATEGIC PARTNERSHIPS PARTNERSHIPS BUSINESSBUSINESS DEVELOPMENT DEVELOPMENT 1313 PET NIGHT

STRATEGICSTRATEGIC PARTNERSHIPS PARTNERSHIPS BUSINESSBUSINESS DEVELOPMENT DEVELOPMENT 1414 PET NIGHT

GGP Pet Nights took place (5) consecutive Monday’s beginning November 18th, 2014 at 113 GGP Malls during the Holiday Season.

ADT staff participated in Pet Night at 41 GGP Malls

2014 saw an increase in overall traffic and a 45% sales lift in comparison to 2013 Pet Nights

STRATEGICSTRATEGIC PARTNERSHIPS PARTNERSHIPS BUSINESSBUSINESS DEVELOPMENT DEVELOPMENT 1515 2014 KEY LEARNINGS

LEAD SET-UP & STAFFING TRACKING VISUAL STANDARDS

STRATEGIC PARTNERSHIPS BUSINESS DEVELOPMENT 16 STAFFING

KEY LEARNINGS

Some malls notified us that ADT staff was not present at the booth on busy days/weekends. 2015 Staff personalities/sales styles – some sales reps may need to adjust their RECOMMENDATIONS sales style and how they approach Be more strategic about the QUALITY of shoppers in this type of environment. time versus the QUANTITY of time reps are on-site. Have ADT reps for fewer overall hours per day but during peak shopping hours (i.e. 11am-5pm as opposed to 9am -10pm). This will allow for staff members to stay fresh, energized and more enthusiastic throughout the duration of the program.

Bringing in trained sales reps from a staffing firm to see how it affects the leads that each mall receives.

STRATEGIC PARTNERSHIPS BUSINESS DEVELOPMENT 17 LEAD TRACKING

2014 KEY LEARNINGS • We heard from ADT corporate that in some cases ADT staff was not entering all their leads.

• Based on ADT internal data from program - did the location within each mall (food court, center

court vs. corridor) affect the number of leads that were obtained throughout the program?

2015 RECOMMENDATIONS • GGP to help create an incentive program for highest performing

ADT team.

• ADT to schedule bi-weekly calls with reps to learn about successes,

strategies, etc. and then work with GGP/mall teams to adjust on a

per mall basis to help improve the program.

STRATEGIC PARTNERSHIPS BUSINESS DEVELOPMENT 18 SET-UP & VISUAL STANDARDS

KEY LEARNINGS Set-ups weren’t cohesive across the malls – sales reps brought in their own items (TV screens, different tablecloths, etc.) and the layouts weren’t configured the same in each mall (table/fence placement, etc.)

Chain link “Secure What You Love” concept did not translate well from conceptual rendering into the actual mall environment.

STRATEGIC PARTNERSHIPS BUSINESS DEVELOPMENT 19 SET-UP & VISUAL STANDARDS

2015 RECOMMENDATIONS

We have put together two potential designs that should translate well in the environment. The overarching concept plays into both the capabilities and functionality of the ADT brand and offers a welcoming environment for shoppers to interact whether the display is staffed or unmanned.

The units are on castors, making them mobile and easy to relocate to different areas of the property, if necessary. Each display is also designated by a carpeted floor area, which should help define the ADT space within each mall location.

STRATEGIC PARTNERSHIPS BUSINESS DEVELOPMENT 20 SET-UP & VISUAL STANDARDS

STRATEGIC PARTNERSHIPS BUSINESS DEVELOPMENT 21 2015 OPPORTUNITIES

STRATEGICSTRATEGIC PARTNERSHIPS PARTNERSHIPS BUSINESSBUSINESS DEVELOPMENT DEVELOPMENT 2222 2015 OPPORTUNITIES

SUMMER BACK T0 SCHOOL HOLIDAY

We’re ready to sharpen our pencils

STRATEGICSTRATEGIC PARTNERSHIPS PARTNERSHIPS BUSINESSBUSINESS DEVELOPMENT DEVELOPMENT 2323 CONTACT General Growth Properties

Kasey Menick National Account Representative Business Development/Strategic Partnerships 312.613.2342 [email protected]

Julie Kabb Director Business Development/Strategic Partnerships 312.960.5883 [email protected]

Rebecca Graf Vice President Business Development/Strategic Partnerships 312.960.5559 [email protected]

STRATEGICSTRATEGIC PARTNERSHIPS PARTNERSHIPS BUSINESSBUSINESS DEVELOPMENT DEVELOPMENT 2424