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Partnership Opportunities 2015 PARTNERSHIP OPPORTUNITIES STRATEGIC PARTNERSHIPS BUSINESS DEVELOPMENT MARCH 2015 ABOUT GGP GENERAL GROWTH PROPERTIES General Growth Properties has been in the shopping center business for more than 50 years. We blend innovation, tradition, and reputation to create some of the country’s premier shopping destinations, including Ala Moana Center (Honolulu), Tysons Galleria (D.C.), Glendale Galleria (Los Angeles) and Water Tower Place (Chicago). 1.4 billion consumers visit a GGP mall every year. The entire GGP portfolio totals roughly 128 million square feet of retail space. More than just places to shop, our malls serve as entertainment centers for the community by offering theaters, restaurants, ice skating rinks and many other family activities. STRATEGICSTRATEGIC PARTNERSHIPS PARTNERSHIPS BUSINESSBUSINESS DEVELOPMENT DEVELOPMENT 2 2 MALLS PROVIDE A LARGE, CAPTIVE AUDIENCE • Reach: Portfolio-wide 1.4 Billion shoppers annually • Dwell Time: Shoppers spend an overage of 90.1 minutes per visit • Frequency: On average they are visiting a mall 2.3 times per month • Spend: On average they spend $107.96 per visit • Stores: On average they visit 4.6 stores per visit MALL PARTNERSHIPS ARE IMPACTFUL According to Neilsen, mall-based programs are effective marketing platforms to educate consumers, are more noticeable than advertising found elsewhere, and can positively affect both purchase intent and SOURCE: Consumer Intercepts and Trade Area Surveys in May/June/July 2014 by Alexander Babbage consumers’ perception of a brand. STRATEGICSTRATEGIC PARTNERSHIPS PARTNERSHIPS BUSINESSBUSINESS DEVELOPMENT DEVELOPMENT 3 3 120 SHOPPING MALLS IN 40 STATES MAJOR MARKET PREMIER URBAN RETAIL NATIONAL PORTFOLIO ALABAMA 1 Riverchase Galleria • Hoover (Birmingham) OKLAHOMA ARIZONA 1 Quail Springs Mall • Oklahoma City 2 Sooner Mall • Norman (Oklahoma City) 1 Park Place • Tucson 2 Tucson Mall • Tucson OREGON ARKANSAS 1 Clackamas Town Center • Happy Valley (Portland) 1 Pinnacle Hills Promenade • Rogers 2 Pioneer Place • Portland 3 Rogue Valley Mall • Medford CALIFORNIA 1 1 Stockton Place • San Francisco PENNSYLVANIA 2 1 Union Square • San Francisco 1 Neshaminy Mall • Bensalem (Philadelphia) 3 Eastridge Mall • San Jose 2 Park City Center • Lancaster 4 Galleria at Tyler • Riverside 5 Glendale Galleria • Glendale (Los Angeles) RHODE ISLAND 6 Northridge Fashion Center • Northridge (Los Angeles) 1 Providence Place • Providence 7 Otay Ranch Town Center • Chula Vista (San Diego) 8 Stonestown Galleria • San Francisco SOUTH CAROLINA 9 Valley Plaza • Bakersfi eld 1 Columbiana Centre • Columbia 10 Visalia Mall • Visalia TEXAS COLORADO 1 Baybrook Mall • Friendswood (Houston) 1 Park Meadows • Lone Tree (Denver) 2 Deerbrook Mall • Humble (Houston) 2 Southwest Plaza • Littleton (Denver) 3 First Colony Mall • Sugar Land (Houston) 4 Hulen Mall • Fort Worth CONNECTICUT 5 North Star Mall • San Antonio 1 Brass Mill Center • Waterbury 6 The Parks at Arlington • Arlington (DFW) 2 The Shoppes at Buckland Hills • Manchester (Hartford) 7 The Shops at La Cantera • San Antonio 8 Stonebriar Centre • Frisco (DFW) IDAHO 9 Town East Mall • Mesquite (DFW) DELAWARE 10 Willowbrook Mall • Houston 1 Boise Towne Square • Boise 1 Christiana Mall • Newark (Wilmington) 11 The Woodlands Mall • The Woodlands (Houston) 2 Grand Teton Mall • Idaho Falls UTAH FLORIDA ILLINOIS 1 Altamonte Mall • Altamonte Springs (Orlando) 1 Fashion Place • Murray (Salt Lake City) 1 830 N. Michigan Avenue • Chicago MAINE 2 Bayside Marketplace • Miami 2 Newgate Mall • Ogden (Salt Lake City) 2 Market Place Shopping Center • Champaign 1 The Maine Mall • South Portland 3 Coastland Center • Naples 3 Provo Towne Centre • Provo 3 Northbrook Court • Northbrook (Chicago) 4 Red Cliffs Mall • St. George 4 Governor’s Square • Tallahassee 4 Oakbrook Center • Oak Brook (Chicago) MARYLAND MISSOURI NEW MEXICO 5 Miami Design District • Miami 5 Water Tower Place • Chicago 1 The Gallery at Harborplace • Baltimore 1 Coronado Center • Albuquerque 6 Mizner Park • Boca Raton 1 Columbia Mall • Columbia VIRGINIA 2 The Mall in Columbia • Columbia (Baltimore) 7 The Oaks Mall • Gainesville 2 Plaza Frontenac • St. Louis 1 Lynnhaven Mall • Virginia Beach INDIANA 3 Mondawmin Mall • Baltimore 8 Pembroke Lakes Mall • Pembroke Pines (Fort Lauderdale) 3 Saint Louis Galleria • St. Louis NEW YORK 2 Tysons Galleria • McLean (Washington D.C.) 1 Glenbrook Square • Fort Wayne 4 Towson Town Center • Towson (Baltimore) 9 Village of Merrick Park • Coral Gables (Miami) 1 200 Lafayette • Manhattan 5 White Marsh Mall • Baltimore NEBRASKA WASHINGTON IOWA 2 218-220 West 57th Street • Manhattan GEORGIA 1 Oak View Mall • Omaha 3 522 Fifth Avenue • Manhattan 1 Alderwood • Lynnwood (Seattle) 1 Coral Ridge Mall • Coralville (Iowa City) MASSACHUSETTS 1 Augusta Mall • Augusta 2 Westroads Mall • Omaha 4 530 Fifth Avenue • Manhattan 2 Bellis Fair • Bellingham 2 Jordan Creek Town Center • West Des Moines 1 Natick Mall • Natick (Boston) 2 Cumberland Mall • Atlanta 5 685 Fifth Avenue • Manhattan 3 NorthTown Mall • Spokane 6 4 The Shops at The Bravern • Bellevue 3 North Point Mall • Alpharetta (Atlanta) NEVADA Staten Island Mall • Staten Island KENTUCKY MICHIGAN 5 Spokane Valley Mall • Spokane 4 Oglethorpe Mall • Savannah 1 Fashion Show • Las Vegas 1 The Crossroads • Portage (Kalamazoo) 6 Westlake Center • Seattle 5 Peachtree Mall • Columbus 1 Florence Mall • Florence (Cincinnati, OH) 2 The Grand Canal Shoppes at The Venetian • Las Vegas NORTH CAROLINA 2 Lakeside Mall • Sterling Heights (Detroit) 6 Perimeter Mall • Atlanta 2 Greenwood Mall • Bowling Green 3 Meadows Mall • Las Vegas 1 Carolina Place • Pineville (Charlotte) 3 RiverTown Crossings • Grandville (Grand Rapids) 4 The Shoppes at The Palazzo • Las Vegas 2 Four Seasons Town Centre • Greensboro WISCONSIN 7 The Shoppes at River Crossing • Macon 3 Mall St. Matthews • Louisville 4 Oxmoor Center • Louisville 3 The Streets at Southpoint • Durham 1 Fox River Mall • Appleton MINNESOTA NEW JERSEY 2 Mayfair • Wauwatosa (Milwaukee) HAWAII LOUISIANA 1 Apache Mall • Rochester 1 Bridgewater Commons • Bridgewater OHIO 3 Oakwood Mall • Eau Claire 1 Ala Moana Center • Honolulu (Oahu) 1 Mall of Louisiana • Baton Rouge 2 Crossroads Center • St. Cloud 2 Paramus Park • Paramus 1 Beachwood Place • Beachwood (Cleveland) 2 Prince Kuhio Plaza • Hilo (Big Island) 2 Oakwood Center • Gretna (New Orleans) 3 Ridgedale Center • Minnetonka (Minneapolis) 3 Willowbrook • Wayne 2 Kenwood Towne Centre • Cincinnati WYOMING 3 Whalers Village • Lahaina (Maui) 3 Pecanland Mall • Monroe 4 River Hills Mall • Mankato 4 Woodbridge Center • Woodbridge 3 The Shops at Fallen Timbers • Maumee (Toledo) 1 Eastridge Mall • Casper • 50 in the TOP 25 DMA’s… 25 in the TOP 10! • 25 of the Top 100 Highest Performing Malls in the Country STRATEGICSTRATEGIC PARTNERSHIPS PARTNERSHIPS BUSINESSBUSINESS DEVELOPMENT DEVELOPMENT 4 ADULTS WHO SHOPPED AT A GENERAL GROWTH MALL IN THE PAST 3 MONTHS DEMOGRAPHICS GENERATIONS AVERAGE AGE MILLENNIALS [18-29] (24%) 46% GENERATION X [30-49] (38%) 44 MEN 54% BABY BOOMERS [50-69] (29%) WOMEN YEARS OLD MARITAL SILENT GENERATION [70+] (9%) STATUS MARRIED (55%) NEVER MARRIED (30%) OTHER (15%) 1.54 Billion SEX ESTIMATED ANNUAL VISITS* CHILDREN EDUCATION INCOME % % % 44 have 28 at least one 32 child age 17 or $ have an annual hold a under living in household income college their household of $100K or higher degree or 82,700 higher AVERAGE HOUSEHOLD INCOME SOURCE: Scarborough Multi-Market R2, 2013. Base= GGP Trade Area Aggregate. * GGP Mall traffic information represents estimates portfolio wide for 120 malls and cannot be guaranteed at anytime STRATEGICSTRATEGIC PARTNERSHIPS PARTNERSHIPS BUSINESSBUSINESS DEVELOPMENT DEVELOPMENT 5 2014 ADT HOLIDAY RECAP SECURE WHAT YOU LOVE ADT activated at (66) GGP malls for a (9) week period throughout the holiday season. Utilizing the existing regional sales team, ADT was granted access all mall hours to set up their Secure What You Love promotion. The 10x10 displays were used primarily for lead ADVENTURE generation and also included a sweepstakes TO SANTA for a $2,015 gift card. Additionally ADT placed table tent advertising in the During the busy holiday season, ADT partnered food court to drive traffi c to the displays. with GGP on a multi-faceted sponsorship tied to the launch of (5) new re-imagined holiday experiences. The integrated sponsorship included branding on the interior of the house as well as signage and a custom digital message during the light shows on the exterior of the experience. The sponsorship PET NIGHT also included access to (60+) additional malls ADT Brand Ambassadors participated in GGP for lead generation and ADT was tagged on mall Pet Night events at (39) GGP malls. Pet both in-mall media as well as external and digital Night took place (5) consecutive Mondays media efforts promoting Adventure to Santa. during the holiday season where pets and pet owners could take holiday photos with Santa. ADT representatives talked with guests and handed out blue, ADT branded pet bandanas. STRATEGICSTRATEGIC PARTNERSHIPS PARTNERSHIPS BUSINESSBUSINESS DEVELOPMENT DEVELOPMENT 6 ADVENTURE TO SANTA OVERVIEW The traditional visit to Santa was completely re-invented in 2014 when GGP partnered with DreamWorks Animation to provide the ultimate Santa experience entitled “Adventure to Santa”. This multi-year partnership launched on November 6th, 2014 and debuted in 5 of GGP’s premier shopping malls. The 5 premier shopping malls with “Adventure to Santa” in 2014: • Glendale Galleria (Los Angeles) • North
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